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https://croud.com/en-gb/

SCANNED

Jun 9, 2026, 1:45 PM

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https://croud.com/en-gb/

SCANNED

Jun 9, 2026, 1:45:06 PMJun 9, 2026, 1:45 PM

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50/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Croud UK | Global media, creative & data agency

Croud is an independent global media, creative, and data agency that helps businesses unlock growth with a Return on Intelligence. Find out more.

Next step

Turn this report into a fix workflow

30 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	18	Priority fix	4	19	0	View details
Discoverability	17	Priority fix	2	7	0	View details
Content Readiness	33	Priority fix	2	8	0	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	10	Priority fix	6	29	1	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	25	Priority fix	2	6	0	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	70	Needs work	6	3	10	View details
GEO Readiness	84	Mostly ready	2	0	3
AIO Readiness	58	Needs work	2	2	3	View details
AEO Readiness	65	Needs work	2	1	4	View details
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	83	Mostly ready	21	3	1	View details
Performance	76	Mostly ready	14	3	1	View details
Accessibility	95	Strong	7	0	0

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": null
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 6141,
        "excerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; skipped heading levels; 14 links missing accessible names; 1 buttons missing accessible names.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/en-gb/\" class=\"logo\"> <svg width=\"120\" height=\"39\" viewBox=\"0 0 120 39\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M117.461 1.83711L115.085 2.89562L115.053 8.46898C115.042 11.5365 114.999 14.0423 114.966 14.0423C114.934 14.0423 114.502 13.9235 114.016 13.7723C112.299 13.2539 111.413 13.1242 109.577 13.135C106.542 13.135 104.36 13.8155 102.21 15.4357C99.0564 17.8119 97.4255 21.3223 97.4255 25.7507C97.4255 32.8686 101.368 37.7183 107.741 38.4528C108.281 38.5068 111.197 38.5",
      "<a class=\"fill-current-color\" href=\"https://facebook.com/croudmarketing\" target=\"_blank\"><svg width=\"15\" height=\"27\" viewBox=\"0 0 15 27\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M13.543 14.9268H9.73438V26.3018H4.65625V14.9268H0.492188V10.2549H4.65625V6.64941C4.65625 2.58691 7.09375 0.301758 10.8008 0.301758C12.5781 0.301758 14.457 0.657227 14.457 0.657227V4.66895H12.375C10.3438 4.66895 9.73438 5.8877 9.73438 7.20801V10.2549H14.2539L13.543 14.9268Z\" fill=\"#131414\"/> </svg></a>",
      "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18.101",
      "<a class=\"fill-current-color\" href=\"https://www.youtube.com/@croudmarketing8158\" target=\"_blank\"><svg width=\"28\" height=\"21\" viewBox=\"0 0 28 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M27.2539 3.64941C27.8633 5.78223 27.8633 10.3525 27.8633 10.3525C27.8633 10.3525 27.8633 14.8721 27.2539 17.0557C26.9492 18.2744 25.9844 19.1885 24.8164 19.4932C22.6328 20.0518 14 20.0518 14 20.0518C14 20.0518 5.31641 20.0518 3.13281 19.4932C1.96484 19.1885 1 18.2744 0.695312 17.0557C0.0859375 14.",
      "<a class=\"fill-current-color\" href=\"https://twitter.com/CroudMarketing\" target=\"_blank\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M 18.242188 2.25 L 21.554688 2.25 L 14.324219 10.507812 L 22.828125 21.75 L 16.171875 21.75 L 10.953125 14.933594 L 4.992188 21.75 L 1.679688 21.75 L 9.40625 12.914062 L 1.257812 2.25 L 8.082031 2.25 L 12.792969 8.480469 Z M 17.082031 19.773438 L 18.914062 19.773438 L 7.082031 4.125 L 5.113281 4.125 Z M 17",
      "<a class=\"fill-current-color\" href=\"https://instagram.com/croudmarketing\" target=\"_blank\"><svg width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M11.5 6.46191C14.6992 6.46191 17.3398 9.10254 17.3398 12.3018C17.3398 15.5518 14.6992 18.1416 11.5 18.1416C8.25 18.1416 5.66016 15.5518 5.66016 12.3018C5.66016 9.10254 8.25 6.46191 11.5 6.46191ZM11.5 16.1104C13.582 16.1104 15.2578 14.4346 15.2578 12.3018C15.2578 10.2197 13.582 8.54395 11.5 8.54395C9.3671",
      "<a href=\"/resources/ais-impact-on-search-what-it-means-for-procurement-key-takeaways-from-procurecon/\" class=\"photo-link\"> <img alt src=\"/site/assets/files/1543/placeholder.570x432.webp\"> </a>",
      "<a href=\"/resources/prime-day-2026-why-winning-starts-long-before-the-event/\" class=\"photo-link\"> <img alt src=\"/site/assets/files/19066/getty-images-hh_4mkryapm-unsplash-1.570x432.webp\"> </a>",
      "<a href=\"/resources/the-future-of-measurement-top-google-analytics-updates-from-gml-dublin-2026/\" class=\"photo-link\"> <img alt src=\"/site/assets/files/18965/mitchell-luo-imal8qld7tg-unsplash-1.570x432.webp\"> </a>",
      "<a class=\"fill-current-color\" href=\"https://facebook.com/croudmarketing\" target=\"_blank\"><svg width=\"15\" height=\"27\" viewBox=\"0 0 15 27\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M13.543 14.9268H9.73438V26.3018H4.65625V14.9268H0.492188V10.2549H4.65625V6.64941C4.65625 2.58691 7.09375 0.301758 10.8008 0.301758C12.5781 0.301758 14.457 0.657227 14.457 0.657227V4.66895H12.375C10.3438 4.66895 9.73438 5.8877 9.73438 7.20801V10.2549H14.2539L13.543 14.9268Z\" fill=\"#131414\"/> </svg></a>",
      "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18.101",
      "<a class=\"fill-current-color\" href=\"https://www.youtube.com/@croudmarketing\" target=\"_blank\"><svg width=\"28\" height=\"21\" viewBox=\"0 0 28 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M27.2539 3.64941C27.8633 5.78223 27.8633 10.3525 27.8633 10.3525C27.8633 10.3525 27.8633 14.8721 27.2539 17.0557C26.9492 18.2744 25.9844 19.1885 24.8164 19.4932C22.6328 20.0518 14 20.0518 14 20.0518C14 20.0518 5.31641 20.0518 3.13281 19.4932C1.96484 19.1885 1 18.2744 0.695312 17.0557C0.0859375 14.8721",
      "<a class=\"fill-current-color\" href=\"https://twitter.com/CroudMarketing\" target=\"_blank\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M 18.242188 2.25 L 21.554688 2.25 L 14.324219 10.507812 L 22.828125 21.75 L 16.171875 21.75 L 10.953125 14.933594 L 4.992188 21.75 L 1.679688 21.75 L 9.40625 12.914062 L 1.257812 2.25 L 8.082031 2.25 L 12.792969 8.480469 Z M 17.082031 19.773438 L 18.914062 19.773438 L 7.082031 4.125 L 5.113281 4.125 Z M 17",
      "<a class=\"fill-current-color\" href=\"https://instagram.com/croudmarketing\" target=\"_blank\"><svg width=\"23\" height=\"24\" viewBox=\"0 0 23 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M11.5 6.46191C14.6992 6.46191 17.3398 9.10254 17.3398 12.3018C17.3398 15.5518 14.6992 18.1416 11.5 18.1416C8.25 18.1416 5.66016 15.5518 5.66016 12.3018C5.66016 9.10254 8.25 6.46191 11.5 6.46191ZM11.5 16.1104C13.582 16.1104 15.2578 14.4346 15.2578 12.3018C15.2578 10.2197 13.582 8.54395 11.5 8.54395C9.3671"
    ],
    "inaccessibleButtons": [
      "<button data-remodal-action=\"close\" class=\"remodal-close\"></button>"
    ],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h4: 3rd November",
      "h3: The Croud Consumer Index: AI, LLMs and the Next Frontier of Search",
      "h1: We deliver Return on Intelligence",
      "h2: Marketing is complex. Brands need clarity.",
      "h3: The Croudie network - our agile, flexible and scalable superpower",
      "h3: 600+",
      "h3: 2,900+",
      "h3: 118",
      "h3: CroudOS powers client delivery through our market-leading Croud Intelligence (CI) products",
      "h3: Identify, engage, and grow the customers who matter most.",
      "h3: Creative that’s engineered to perform - before it even launches.",
      "h3: Smarter buys, engineered for sustained business growth.",
      "h3: AI-powered commerce acceleration for speed, scale, and profitability.",
      "h3: Please beware of recruitment scams",
      "h2: Duke Cannon",
      "h4: 91K+",
      "h4: 11.9%",
      "h4: 5.6%",
      "h2: IWG",
      "h4: 55%",
      "h4: 15%",
      "h4: 53%",
      "h2: MPB High-value Customer Growth",
      "h4: 35%",
      "h4: 21%",
      "h2: MPB In-housing",
      "h4: 30%",
      "h4: 20%",
      "h4: 25%",
      "h2: Thorne",
      "h4: 30%",
      "h4: +22%",
      "h4: 66%",
      "h2: Timberland",
      "h4: +7pp",
      "h4: +51%",
      "h4: Triple",
      "h2: Duke Cannon",
      "h4: 91K+",
      "h4: 11.9%",
      "h4: 5.6%",
      "h2: IWG",
      "h4: 55%",
      "h4: 15%",
      "h4: 53%",
      "h2: MPB High-value Customer Growth",
      "h4: 35%",
      "h4: 21%",
      "h2: MPB In-housing",
      "h4: 30%",
      "h4: 20%",
      "h4: 25%",
      "h2: Thorne",
      "h4: 30%",
      "h4: +22%",
      "h4: 66%",
      "h2: Timberland",
      "h4: +7pp",
      "h4: +51%",
      "h4: Triple",
      "h2: Duke Cannon",
      "h4: 91K+",
      "h4: 11.9%",
      "h4: 5.6%",
      "h3: RESOURCES",
      "h2: The latest digital marketing news from Croud UK",
      "h2: Award winning Return on Intelligence:",
      "h4: Get in touch",
      "h4: Get our newsletter"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 69,
    "links": 89,
    "inaccessibleLinks": 14,
    "buttons": 1,
    "inaccessibleButtons": 1,
    "images": 39,
    "imagesWithAlt": 39,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check

Issue

No JSON-LD blocks found.

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence

{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

robots.txt

robots.txt is missing or incomplete.

20 Fail

Needs attention

robots.txt

Failed check

Issue

Failed to fetch /robots.txt (Status: 404).

Why it matters

robots.txt gives crawlers and agents a standard place to read crawl permissions, disallowed paths, and sitemap locations before requesting site content.

Check name

robots.txt

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Publish /robots.txt with clear crawl rules.

Result

robots.txt is missing or incomplete.

Evidence

{
  "statusCode": 404,
  "contentType": "text/plain;charset=utf-8",
  "parsedUserAgents": [
    "*"
  ],
  "sitemapDirectives": [
    "https://croud.com/sitemap.xml"
  ],
  "rawExcerpt": "User-agent: *\nAllow: /\n\nSitemap: https://croud.com/sitemap.xml"
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "croud.com",
        "probes": [
          {
            "name": "_index._agents.croud.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.croud.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "croud.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

10 Fail

Needs attention

AIO: Visible structured data match

Failed check

Issue

No JSON-LD structured data was detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence

{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://linkedin.com/company/croud",
      "text": "",
      "html": "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18...."
    },
    {
      "href": "/en-gb/about/",
      "text": "About us",
      "html": "<a href=\"/en-gb/about/\" class>About us</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "How we work",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class>How we work</a>"
    },
    {
      "href": "/en-gb/about/our-network/",
      "text": "Our network",
      "html": "<a href=\"/en-gb/about/our-network/\" class>Our network</a>"
    },
    {
      "href": "/en-gb/about/our-team/",
      "text": "Our team",
      "html": "<a href=\"/en-gb/about/our-team/\" class>Our team</a>"
    },
    {
      "href": "/en-gb/about/our-locations/",
      "text": "Our locations",
      "html": "<a href=\"/en-gb/about/our-locations/\" class>Our locations</a>"
    },
    {
      "href": "/en-gb/about/diversity-equity-inclusion/",
      "text": "Diversity, equity & inclusion",
      "html": "<a href=\"/en-gb/about/diversity-equity-inclusion/\" class>Diversity, equity &amp; inclusion</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "Find out more",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class=\"button white-new\">Find out more</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "How we work",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class>How we work</a>"
    },
    {
      "href": "/en-gb/about/",
      "text": "About us",
      "html": "<a href=\"/en-gb/about/\" class>About us</a>"
    },
    {
      "href": "https://linkedin.com/company/croud",
      "text": "",
      "html": "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18...."
    },
    {
      "href": "/en-gb/about/our-locations/london/",
      "text": "London",
      "html": "<a href=\"/en-gb/about/our-locations/london/\" class>London</a>"
    },
    {
      "href": "/en-gb/about/our-locations/shrewsbury/",
      "text": "Shrewsbury",
      "html": "<a href=\"/en-gb/about/our-locations/shrewsbury/\" class>Shrewsbury</a>"
    },
    {
      "href": "/en-gb/about/our-locations/new-york/",
      "text": "New York",
      "html": "<a href=\"/en-gb/about/our-locations/new-york/\" class>New York</a>"
    },
    {
      "href": "/en-gb/about/our-locations/atlanta/",
      "text": "Atlanta",
      "html": "<a href=\"/en-gb/about/our-locations/atlanta/\" class>Atlanta</a>"
    },
    {
      "href": "/en-gb/about/our-locations/dubai/",
      "text": "Dubai",
      "html": "<a href=\"/en-gb/about/our-locations/dubai/\" class>Dubai</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en-gb/contact/",
      "text": "Get in touch",
      "html": "<a href=\"/en-gb/contact/\" class>Get in touch</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Contact",
      "html": "<a href=\"/en-gb/contact/\" class>Contact</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Get in touch",
      "html": "<a href=\"/en-gb/contact/\" class=\"button yellow-new\">Get in touch</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Get in Touch",
      "html": "<a href=\"/en-gb/contact/\" class=\"button small white-new\">Get in Touch</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-policy/\" class>Privacy Policy</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://linkedin.com/company/croud",
      "text": "",
      "html": "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18...."
    },
    {
      "href": "/en-gb/about/",
      "text": "About us",
      "html": "<a href=\"/en-gb/about/\" class>About us</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "How we work",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class>How we work</a>"
    },
    {
      "href": "/en-gb/about/our-network/",
      "text": "Our network",
      "html": "<a href=\"/en-gb/about/our-network/\" class>Our network</a>"
    },
    {
      "href": "/en-gb/about/our-team/",
      "text": "Our team",
      "html": "<a href=\"/en-gb/about/our-team/\" class>Our team</a>"
    },
    {
      "href": "/en-gb/about/our-locations/",
      "text": "Our locations",
      "html": "<a href=\"/en-gb/about/our-locations/\" class>Our locations</a>"
    },
    {
      "href": "/en-gb/about/diversity-equity-inclusion/",
      "text": "Diversity, equity & inclusion",
      "html": "<a href=\"/en-gb/about/diversity-equity-inclusion/\" class>Diversity, equity &amp; inclusion</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "Find out more",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class=\"button white-new\">Find out more</a>"
    },
    {
      "href": "/en-gb/about/how-we-work/",
      "text": "How we work",
      "html": "<a href=\"/en-gb/about/how-we-work/\" class>How we work</a>"
    },
    {
      "href": "/en-gb/about/",
      "text": "About us",
      "html": "<a href=\"/en-gb/about/\" class>About us</a>"
    },
    {
      "href": "https://linkedin.com/company/croud",
      "text": "",
      "html": "<a class=\"fill-current-color\" href=\"https://linkedin.com/company/croud\" target=\"_blank\"><svg width=\"23\" height=\"25\" viewBox=\"0 0 23 25\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M5.20312 24.0518H0.480469V8.86816H5.20312V24.0518ZM2.81641 6.83691C1.34375 6.83691 0.125 5.56738 0.125 4.04395C0.125 1.96191 2.35938 0.641602 4.1875 1.70801C5.05078 2.16504 5.55859 3.0791 5.55859 4.04395C5.55859 5.56738 4.33984 6.83691 2.81641 6.83691ZM22.8242 24.0518H18.1523V16.6885C18.1523 14.9111 18...."
    },
    {
      "href": "/en-gb/about/our-locations/london/",
      "text": "London",
      "html": "<a href=\"/en-gb/about/our-locations/london/\" class>London</a>"
    },
    {
      "href": "/en-gb/about/our-locations/shrewsbury/",
      "text": "Shrewsbury",
      "html": "<a href=\"/en-gb/about/our-locations/shrewsbury/\" class>Shrewsbury</a>"
    },
    {
      "href": "/en-gb/about/our-locations/new-york/",
      "text": "New York",
      "html": "<a href=\"/en-gb/about/our-locations/new-york/\" class>New York</a>"
    },
    {
      "href": "/en-gb/about/our-locations/atlanta/",
      "text": "Atlanta",
      "html": "<a href=\"/en-gb/about/our-locations/atlanta/\" class>Atlanta</a>"
    },
    {
      "href": "/en-gb/about/our-locations/dubai/",
      "text": "Dubai",
      "html": "<a href=\"/en-gb/about/our-locations/dubai/\" class>Dubai</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en-gb/contact/",
      "text": "Get in touch",
      "html": "<a href=\"/en-gb/contact/\" class>Get in touch</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Contact",
      "html": "<a href=\"/en-gb/contact/\" class>Contact</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Get in touch",
      "html": "<a href=\"/en-gb/contact/\" class=\"button yellow-new\">Get in touch</a>"
    },
    {
      "href": "/en-gb/contact/",
      "text": "Get in Touch",
      "html": "<a href=\"/en-gb/contact/\" class=\"button small white-new\">Get in Touch</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-policy/\" class>Privacy Policy</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 70/100 and needs improvement.

6 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema, JSON-LD structured data.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 70/100 and needs improvement.

Evidence

{
  "hasSummary": true,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 3,
  "schemaBlocks": 0,
  "missingSignals": [
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema",
    "JSON-LD structured data"
  ],
  "score": 70,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 28,
  "passing": 1,
  "failing": [
    {
      "heading": "The Croud Consumer Index: AI, LLMs and the Next Frontier of Search",
      "headingHtml": "<h3>The Croud Consumer Index: AI, LLMs and the Next Frontier of Search</h3>",
      "firstParagraph": "We're an independent global media, creative, and data agency helping our clients make their next best move.",
      "paragraphHtml": "<p>We&apos;re an independent global media, creative, and data agency helping our clients make their next best move.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing is complex. Brands need clarity.",
      "headingHtml": "<h2><strong>Marketing is complex. Brands need clarity.</strong></h2>",
      "firstParagraph": "We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.",
      "paragraphHtml": "<p class=\"b-large\">We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data.&#xa0;We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.</p>",
      "words": 38,
      "direct": false,
      "issue": "First paragraph is 38 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Croudie network - our agile, flexible and scalable superpower",
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

4 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
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  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

4 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

No substantial explanatory paragraphs were found.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

39 image(s) are missing width/height attributes. 5 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

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  ],
  "possibleDialogs": [
    "<p class=\"video-modal-trigger\" data-remodal-target=\"video\" data-video=\"https://player.vimeo.com/progressive_redirect/playback/1138902990/rendition/1080p/file.mp4?loc=external&amp;signature=c9a5d5dffb534233ae3265d8db610341e8d76c68f0de0bbd19c2832615324ee6\"> <img src=\"/site/templates/assets/images/icons/play-white.svg?t=1756729770\" alt=\"Play\"> Watch </p>",
    "<div class=\"remodal-overlay remodal-is-closed\" style=\"display: none;\"></div>",
    "<div class=\"remodal-wrapper remodal-is-closed\" style=\"display: none;\"><div class=\"remodal video-modal remodal-is-initialized remodal-is-closed\" data-remodal-id=\"video\" tabindex=\"-1\"><button data-remodal-action=\"close\" class=\"remodal-close\"></button><video controls autoplay preload=\"none\" src></video></div></div>",
    "<div class=\"remodal video-modal remodal-is-initialized remodal-is-closed\" data-remodal-id=\"video\" tabindex=\"-1\"><button data-remodal-action=\"close\" class=\"remodal-close\"></button><video controls autoplay preload=\"none\" src></video></div>",
    "<button data-remodal-action=\"close\" class=\"remodal-close\"></button>"
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 28,
  "passing": 1,
  "failing": [
    {
      "heading": "The Croud Consumer Index: AI, LLMs and the Next Frontier of Search",
      "headingHtml": "<h3>The Croud Consumer Index: AI, LLMs and the Next Frontier of Search</h3>",
      "firstParagraph": "We're an independent global media, creative, and data agency helping our clients make their next best move.",
      "paragraphHtml": "<p>We&apos;re an independent global media, creative, and data agency helping our clients make their next best move.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing is complex. Brands need clarity.",
      "headingHtml": "<h2><strong>Marketing is complex. Brands need clarity.</strong></h2>",
      "firstParagraph": "We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data. We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.",
      "paragraphHtml": "<p class=\"b-large\">We help brands unlock growth with Return on Intelligence - applying innovative intelligence across brand strategy, integrated media, social, creative, and data.&#xa0;We deliver this through our proprietary tech platform, CroudOS, our Croudie network and our award-winning global teams.</p>",
      "words": 38,
      "direct": false,
      "issue": "First paragraph is 38 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Croudie network - our agile, flexible and scalable superpower",
      "headingHtml": "<h3>The Croudie network - our agile, flexible and scalable superpower</h3>",
      "firstParagraph": "We've reinvented the way agencies work with clients. When you work with Croud you'll have access to award-winning expertise, supported by the Croudie network - an on-demand, global team of 2,900 digital experts.",
      "paragraphHtml": "<p>We&apos;ve reinvented the way agencies work with clients. When you work with Croud you&apos;ll have access to award-winning expertise, supported by the <strong>Croudie network</strong> - an on-demand, global team of 2,900 digital experts.</p>",
      "words": 33,
      "direct": false,
      "issue": "First paragraph is 33 words and does not look like a concise direct answer."
    },
    {
      "heading": "600+",
      "headingHtml": "<h3 class=\"h1\">600+</h3>",
      "firstParagraph": "Digital experts in the Croud Group",
      "paragraphHtml": "<p>Digital experts in the Croud Group</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "2,900+",
      "headingHtml": "<h3 class=\"h1\">2,900+</h3>",
      "firstParagraph": "On-demand marketing specialists",
      "paragraphHtml": "<p>On-demand marketing specialists</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "118",
      "headingHtml": "<h3 class=\"h1\">118</h3>",
      "firstParagraph": "Markets covered",
      "paragraphHtml": "<p>Markets covered</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "CroudOS powers client delivery through our market-leading Croud Intelligence (CI) products",
      "headingHtml": "<h3>CroudOS powers client delivery through our<br> market-leading Croud Intelligence (CI) products</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Identify, engage, and grow the customers who matter most.",
      "headingHtml": "<h3>Identify, engage, and grow the customers who matter most.</h3>",
      "firstParagraph": "Continuously refine who you target and how you reach them - driving higher ROI from every marketing dollar.",
      "paragraphHtml": "<p>Continuously refine who you target and how you reach them - driving higher ROI from every marketing dollar.<br> &#xa0;</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Creative that’s engineered to perform - before it even launches.",
      "headingHtml": "<h3>Creative that&#x2019;s engineered to perform - before it even launches.</h3>",
      "firstParagraph": "Deploy only the creative that’s most likely to deliver measurable results - faster and with less guesswork.",
      "paragraphHtml": "<p>Deploy only the creative that&#x2019;s most likely to deliver measurable results - faster and with less guesswork.<br> &#xa0;</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Smarter buys, engineered for sustained business growth.",
      "headingHtml": "<h3>Smarter buys, engineered for sustained business growth.</h3>",
      "firstParagraph": "Turn your media investment into a compounding growth engine that delivers predictable returns.",
      "paragraphHtml": "<p>Turn your media investment into a compounding growth engine that delivers predictable returns.<br> &#xa0;</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI-powered commerce acceleration for speed, scale, and profitability.",
      "headingHtml": "<h3>AI-powered commerce acceleration for speed, scale, and profitability.</h3>",
      "firstParagraph": "Transform your eCommerce ecosystem into a profit-optimised, fully connected growth platform.",
      "paragraphHtml": "<p>Transform your eCommerce ecosystem into a profit-optimised, fully connected growth platform.<br> &#xa0;</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Duke Cannon",
      "headingHtml": "<h2>Duke Cannon</h2>",
      "firstParagraph": "Driving incremental foot traffic in-store for leading men’s personal care brand",
      "paragraphHtml": "<p>Driving incremental foot traffic in-store for leading men&#x2019;s personal care brand</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "IWG",
      "headingHtml": "<h2>IWG</h2>",
      "firstParagraph": "Unlocking profitable demand-led growth at global scale",
      "paragraphHtml": "<p><strong>Unlocking profitable demand-led growth at global scale</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "MPB High-value Customer Growth",
      "headingHtml": "<h2>MPB High-value Customer Growth</h2>",
      "firstParagraph": "Driving high-value customer growth through first-party intelligence",
      "paragraphHtml": "<p><strong>Driving high-value customer growth through first-party intelligence</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "MPB In-housing",
      "headingHtml": "<h2>MPB In-housing</h2>",
      "firstParagraph": "De-risking in-housing through intelligence-led transition",
      "paragraphHtml": "<p><strong>De-risking in-housing through intelligence-led transition</strong></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Thorne",
      "headingHtml": "<h2>Thorne</h2>",
      "firstParagraph": "Growing AI search visibility for Thorne",
      "paragraphHtml": "<p><strong>Growing AI search visibility for Thorne</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Timberland",
      "headingHtml": "<h2>Timberland</h2>",
      "firstParagraph": "Reigniting an icon",
      "paragraphHtml": "<p>Reigniting an icon</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Duke Cannon",
      "headingHtml": "<h2>Duke Cannon</h2>",
      "firstParagraph": "Driving incremental foot traffic in-store for leading men’s personal care brand",
      "paragraphHtml": "<p>Driving incremental foot traffic in-store for leading men&#x2019;s personal care brand</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "IWG",
      "headingHtml": "<h2>IWG</h2>",
      "firstParagraph": "Unlocking profitable demand-led growth at global scale",
      "paragraphHtml": "<p><strong>Unlocking profitable demand-led growth at global scale</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "MPB High-value Customer Growth",
      "headingHtml": "<h2>MPB High-value Customer Growth</h2>",
      "firstParagraph": "Driving high-value customer growth through first-party intelligence",
      "paragraphHtml": "<p><strong>Driving high-value customer growth through first-party intelligence</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "MPB In-housing",
      "headingHtml": "<h2>MPB In-housing</h2>",
      "firstParagraph": "De-risking in-housing through intelligence-led transition",
      "paragraphHtml": "<p><strong>De-risking in-housing through intelligence-led transition</strong></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Thorne",
      "headingHtml": "<h2>Thorne</h2>",
      "firstParagraph": "Growing AI search visibility for Thorne",
      "paragraphHtml": "<p><strong>Growing AI search visibility for Thorne</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Timberland",
      "headingHtml": "<h2>Timberland</h2>",
      "firstParagraph": "Reigniting an icon",
      "paragraphHtml": "<p>Reigniting an icon</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Duke Cannon",
      "headingHtml": "<h2>Duke Cannon</h2>",
      "firstParagraph": "Driving incremental foot traffic in-store for leading men’s personal care brand",
      "paragraphHtml": "<p>Driving incremental foot traffic in-store for leading men&#x2019;s personal care brand</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "RESOURCES",
      "headingHtml": "<h3 class=\"sub current-color\">RESOURCES</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The latest digital marketing news from Croud UK",
      "headingHtml": "<h2>The latest digital marketing<br> news from Croud UK</h2>",
      "firstParagraph": "Read our latest news, insights and intelligence reports, covering everything from data solutions to the most up-to-the-minute developments in the world of media, creative, and data.",
      "paragraphHtml": "<p>Read our latest news, insights and intelligence reports, covering everything from data solutions to the most up-to-the-minute developments in the world of media, creative, and data.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Award winning Return on Intelligence:",
      "headingHtml": "<h2>Award winning Return on Intelligence:</h2>",
      "firstParagraph": "© Croud 2026",
      "paragraphHtml": "<p>&#xa9; Croud 2026</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Marketing is complex. Brands need clarity.",
      "html": "<h2><strong>Marketing is complex. Brands need clarity.</strong></h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "IWG",
      "html": "<h2>IWG</h2>"
    },
    {
      "text": "MPB High-value Customer Growth",
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "text": "MPB In-housing",
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "text": "Thorne",
      "html": "<h2>Thorne</h2>"
    },
    {
      "text": "Timberland",
      "html": "<h2>Timberland</h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "IWG",
      "html": "<h2>IWG</h2>"
    },
    {
      "text": "MPB High-value Customer Growth",
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "text": "MPB In-housing",
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "text": "Thorne",
      "html": "<h2>Thorne</h2>"
    },
    {
      "text": "Timberland",
      "html": "<h2>Timberland</h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "The latest digital marketing news from Croud UK",
      "html": "<h2>The latest digital marketing<br> news from Croud UK</h2>"
    },
    {
      "text": "Award winning Return on Intelligence:",
      "html": "<h2>Award winning Return on Intelligence:</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Croud UK?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Croud UK work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Croud UK?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Croud UK free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Croud UK compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Croud UK?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Croud UK work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Croud UK?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Croud UK free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Croud UK compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Marketing is complex. Brands need clarity.",
      "html": "<h2><strong>Marketing is complex. Brands need clarity.</strong></h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "IWG",
      "html": "<h2>IWG</h2>"
    },
    {
      "text": "MPB High-value Customer Growth",
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "text": "MPB In-housing",
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "text": "Thorne",
      "html": "<h2>Thorne</h2>"
    },
    {
      "text": "Timberland",
      "html": "<h2>Timberland</h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "IWG",
      "html": "<h2>IWG</h2>"
    },
    {
      "text": "MPB High-value Customer Growth",
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "text": "MPB In-housing",
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "text": "Thorne",
      "html": "<h2>Thorne</h2>"
    },
    {
      "text": "Timberland",
      "html": "<h2>Timberland</h2>"
    },
    {
      "text": "Duke Cannon",
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "text": "The latest digital marketing news from Croud UK",
      "html": "<h2>The latest digital marketing<br> news from Croud UK</h2>"
    },
    {
      "text": "Award winning Return on Intelligence:",
      "html": "<h2>Award winning Return on Intelligence:</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Croud UK?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Croud UK work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Croud UK?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Croud UK free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Croud UK compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Croud UK?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Croud UK work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Croud UK?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Croud UK free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Croud UK compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 31962,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 31468,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "/html;",
            "/svg+xml",
            "/site/templates/assets/images/favicon.svg",
            "https://croud.com/en-gb/http404/\"/><link",
            "https://croud.com/en-us/http404/\"/><link",
            "https://fonts.googleapis.com\"><link",
            "https://fonts.gstatic.com\"",
            "/**",
            "/npm/[email protected]/src/js.cookie.js",
            "https://www.jsdelivr.com/using-sri-with-dynamic-files"
          ],
          "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 31962,
        "text": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dynamic-files\n */\n!function(e){var n;if(\"function\"==typeof define&&define.amd&&(define(e),n=!0),\"object\"==typeof exports&&(module.exports=e(),n=!0),!n){var t=window.Cookies,o=window.Cookies=e();o.noConflict=function(){return window.Cookies=t,o}}}(function(){function e(){for(var e=0,n={};e<arguments.length;e++){var t=arguments[e];for(var o in t)n[o]=t[o]}return n}function n(e){return e.replace(/(%[0-9A-Z]{2})+/g,decodeURIComponent)}return function t(o){function r(){}function i(n,t,i){if(\"undefined\"!=typeof document){\"number\"==typeof(i=e({path:\"/\"},r.defaults,i)).expires&&(i.expires=new Date(1*new Date+864e5*i.expires)),i.expires=i.expires?i.expires.toUTCString():\"\";try{var c=JSON.stringify(t);/^[\\{\\[]/.test(c)&&(t=c)}catch(e){}t=o.write?o.write(t,n):encodeURIComponent(String(t)).replace(/%(23|24|26|2B|3A|3C|3E|3D|2F|3F|40|5B|5D|5E|60|7B|7D|7C)/g,decodeURIComponent),n=encodeURIComponent(String(n)).replace(/%(23|24|26|2B|5E|60|7C)/g,decodeURIComponent).replace(/[\\(\\)]/g,escape);var f=\"\";for(var u in i)i[u]&&(f+=\"; \"+u,!0!==i[u]&&(f+=\"=\"+i[u].split(\";\")[0]));return document.cookie=n+\"=\"+t+f}}function c(e,t){if(\"undefined\"!=typeof document){for(var r={},i=document.cookie?document.cookie.split(\"; \"):[],c=0;c<i.length;c++){var f=i[c].split(\"=\"),u=f.slice(1).join(\"=\");t||'\"'!==u.charAt(0)||(u=u.slice(1,-1));try{var a=n(f[0]);if(u=(o.read||o)(u,a)||n(u),t)try{u=JSON.parse(u)}catch(e){}if(r[a]=u,e===a)break}catch(e){}}return e?r[e]:r}}return r.set=i,r.get=function(e){return c(e,!1)},r.getJSON=function(e){return c(e,!0)},r.remove=function(n,t){i(n,\"\",e(t,{expires:-1}))},r.defaults={},r.withConverter=t,r}(function(){})});\n//# sourceMappingURL=/sm/b0ce608ffc029736e9ac80a8dd6a7db2da8e1d45d2dcfc92043deb2214aa30d8.map\n</script>\n\n<!-- Google CoMo V2 (Stefan Holmes 2024-06-19)-->\n<script>\nwindow.dataLayer = window.dataLayer || [];\nfunction gtag() {dataLayer.push(arguments);}\ngtag(\"consent\", \"default\", {\n        ad_storage: \"denied\",\n        analytics_storage: \"denied\",\n        ad_user_data: \"denied\",\n        ad_personalization: \"denied\",\n        wait_for_update: 500\n    });\n</script>\n<!-- Google CoMo End -->\n\n<!-- CookiePro Cookies Consent Notice start for croud.com (Stefan Holmes 20243-06-19) -->\n<script src=\"https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.js\"  type=\"text/javascript\" charset=\"UTF-8\" data-domain-script=\"018e6158-7880-7f16-a3c4-dc9629277581\" ></script>\n<script type=\"text/javascript\">\nfunction OptanonWrapper() { }\n</script>\n<!-- CookiePro Cookies Consent Notice end for croud.com -->\n\n<!-- Google Tag Manager (Stefan Holmes 2024-06-19) -->\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n'https://demo-sgtm.croud.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-53NKQ9');</script>\n<!-- End Google Tag Manager -->\n\n<!-- Start of HubSpot Embed Code -->\n<script type=\"text/javascript\" id=\"hs-script-loader\" async defer src=\"//js.hs-scripts.com/3306408.js\"></script>\n<!-- End of HubSpot Embed Code -->\n\n<!-- Start of Hanger49 Code -->\n<script>\n"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 31962,
          "text": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dynamic-files\n */\n!function(e){var n;if(\"function\"==typeof define&&define.amd&&(define(e),n=!0),\"object\"==typeof exports&&(module.exports=e(),n=!0),!n){var t=window.Cookies,o=window.Cookies=e();o.noConflict=function(){return window.Cookies=t,o}}}(function(){function e(){for(var e=0,n={};e<arguments.length;e++){var t=arguments[e];for(var o in t)n[o]=t[o]}return n}function n(e){return e.replace(/(%[0-9A-Z]{2})+/g,decodeURIComponent)}return function t(o){function r(){}function i(n,t,i){if(\"undefined\"!=typeof document){\"number\"==typeof(i=e({path:\"/\"},r.defaults,i)).expires&&(i.expires=new Date(1*new Date+864e5*i.expires)),i.expires=i.expires?i.expires.toUTCString():\"\";try{var c=JSON.stringify(t);/^[\\{\\[]/.test(c)&&(t=c)}catch(e){}t=o.write?o.write(t,n):encodeURIComponent(String(t)).replace(/%(23|24|26|2B|3A|3C|3E|3D|2F|3F|40|5B|5D|5E|60|7B|7D|7C)/g,decodeURIComponent),n=encodeURIComponent(String(n)).replace(/%(23|24|26|2B|5E|60|7C)/g,decodeURIComponent).replace(/[\\(\\)]/g,escape);var f=\"\";for(var u in i)i[u]&&(f+=\"; \"+u,!0!==i[u]&&(f+=\"=\"+i[u].split(\";\")[0]));return document.cookie=n+\"=\"+t+f}}function c(e,t){if(\"undefined\"!=typeof document){for(var r={},i=document.cookie?document.cookie.split(\"; \"):[],c=0;c<i.length;c++){var f=i[c].split(\"=\"),u=f.slice(1).join(\"=\");t||'\"'!==u.charAt(0)||(u=u.slice(1,-1));try{var a=n(f[0]);if(u=(o.read||o)(u,a)||n(u),t)try{u=JSON.parse(u)}catch(e){}if(r[a]=u,e===a)break}catch(e){}}return e?r[e]:r}}return r.set=i,r.get=function(e){return c(e,!1)},r.getJSON=function(e){return c(e,!0)},r.remove=function(n,t){i(n,\"\",e(t,{expires:-1}))},r.defaults={},r.withConverter=t,r}(function(){})});\n//# sourceMappingURL=/sm/b0ce608ffc029736e9ac80a8dd6a7db2da8e1d45d2dcfc92043deb2214aa30d8.map\n</script>\n\n<!-- Google CoMo V2 (Stefan Holmes 2024-06-19)-->\n<script>\nwindow.dataLayer = window.dataLayer || [];\nfunction gtag() {dataLayer.push(arguments);}\ngtag(\"consent\", \"default\", {\n        ad_storage: \"denied\",\n        analytics_storage: \"denied\",\n        ad_user_data: \"denied\",\n        ad_personalization: \"denied\",\n        wait_for_update: 500\n    });\n</script>\n<!-- Google CoMo End -->\n\n<!-- CookiePro Cookies Consent Notice start for croud.com (Stefan Holmes 20243-06-19) -->\n<script src=\"https://cookie-cdn.cookiepro.com/scripttemplates/otSDKStub.js\"  type=\"text/javascript\" charset=\"UTF-8\" data-domain-script=\"018e6158-7880-7f16-a3c4-dc9629277581\" ></script>\n<script type=\"text/javascript\">\nfunction OptanonWrapper() { }\n</script>\n<!-- CookiePro Cookies Consent Notice end for croud.com -->\n\n<!-- Google Tag Manager (Stefan Holmes 2024-06-19) -->\n<script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\nnew Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\nj=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n'https://demo-sgtm.croud.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n})(window,document,'script','dataLayer','GTM-53NKQ9');</script>\n<!-- End Google Tag Manager -->\n\n<!-- Start of HubSpot Embed Code -->\n<script type=\"text/javascript\" id=\"hs-script-loader\" async defer src=\"//js.hs-scripts.com/3306408.js\"></script>\n<!-- End of HubSpot Embed Code -->\n\n<!-- Start of Hanger49 Code -->\n<script>\n"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

16 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 16,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 2,
      "text": "Marketing is complex. Brands need clarity.",
      "isQuestion": false,
      "html": "<h2><strong>Marketing is complex. Brands need clarity.</strong></h2>"
    },
    {
      "index": 3,
      "text": "Duke Cannon",
      "isQuestion": false,
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "index": 4,
      "text": "IWG",
      "isQuestion": false,
      "html": "<h2>IWG</h2>"
    },
    {
      "index": 5,
      "text": "MPB High-value Customer Growth",
      "isQuestion": false,
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "index": 6,
      "text": "MPB In-housing",
      "isQuestion": false,
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "index": 7,
      "text": "Thorne",
      "isQuestion": false,
      "html": "<h2>Thorne</h2>"
    },
    {
      "index": 8,
      "text": "Timberland",
      "isQuestion": false,
      "html": "<h2>Timberland</h2>"
    },
    {
      "index": 9,
      "text": "Duke Cannon",
      "isQuestion": false,
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "index": 10,
      "text": "IWG",
      "isQuestion": false,
      "html": "<h2>IWG</h2>"
    },
    {
      "index": 11,
      "text": "MPB High-value Customer Growth",
      "isQuestion": false,
      "html": "<h2>MPB High-value Customer Growth</h2>"
    },
    {
      "index": 12,
      "text": "MPB In-housing",
      "isQuestion": false,
      "html": "<h2>MPB In-housing</h2>"
    },
    {
      "index": 13,
      "text": "Thorne",
      "isQuestion": false,
      "html": "<h2>Thorne</h2>"
    },
    {
      "index": 14,
      "text": "Timberland",
      "isQuestion": false,
      "html": "<h2>Timberland</h2>"
    },
    {
      "index": 15,
      "text": "Duke Cannon",
      "isQuestion": false,
      "html": "<h2>Duke Cannon</h2>"
    },
    {
      "index": 16,
      "text": "The latest digital marketing news from Croud UK",
      "isQuestion": false,
      "html": "<h2>The latest digital marketing<br> news from Croud UK</h2>"
    },
    {
      "index": 17,
      "text": "Award winning Return on Intelligence:",
      "isQuestion": false,
      "html": "<h2>Award winning Return on Intelligence:</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 31962
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-gb\">\n<head><meta http-equiv=\"content-type\" content=\"text/html; charset=utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/svg+xml\" href=\"/site/templates/assets/images/favicon.svg?t=1756729770\"><link rel=\"alternate\" hreflang=\"en-gb\" href=\"https://croud.com/en-gb/http404/\"/><link rel=\"alternate\" hreflang=\"en-us\" href=\"https://croud.com/en-us/http404/\"/><link rel=\"preconnect\" href=\"https://fonts.googleapis.com\"><link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin><script>\n/**\n * Minified by jsDelivr using Terser v3.14.1.\n * Original file: /npm/[email protected]/src/js.cookie.js\n * \n * Do NOT use SRI with dynamically generated files! More information: https://www.jsdelivr.com/using-sri-with-dyna"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://croud.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://croud.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://croud.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://croud.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

5 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "5 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

25 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1.6 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "1.6 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 1597.0399999999995
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

25 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 490 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 490 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

13 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 42 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 42 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

81/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 36,
      "displayValue": "440 ms",
      "numericValue": 439.6940013261585
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 67,
      "displayValue": "1.9 s",
      "numericValue": 1873.605164083663
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 86,
      "displayValue": "2.7 s",
      "numericValue": 2679.320180890744
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 0 ms",
      "numericValue": 3
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "60 ms",
      "numericValue": 63.00377999999999
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 95,
      "displayValue": "0.8 s",
      "numericValue": 805.7909518212903
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 69,
      "displayValue": "190 ms",
      "numericValue": 192
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 97,
      "displayValue": "0.9 s",
      "numericValue": 885.7922419074821
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 9, 2026	50/100	Level 3, Bot-Aware	Current report