Rescan Report
Share Report
Copy Report Link
Rescan Report
Share Report
Copy Report Link
Export Report
63/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability50%Agent Easeof Use6%Security& Trust20%GEO, AIO, AEO80%SEO92%Performance& Accessibility94%
  • AI Discoverability 50 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 20 out of 100
  • GEO, AIO and AEO 80 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 94 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Forrester Helps Organizations Thrive Through Volatility favicon

Forrester Helps Organizations Thrive Through Volatility

Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
50
Needs work8141View details
Discoverability
67
Needs work540View details
Content Readiness
46
Priority fix271View details
Bot Access Control
33
Priority fix130View details
Agent Ease of Use
6
Priority fix4293View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable070View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
80
Mostly ready6014
GEO Readiness
86
Mostly ready204
AIO Readiness
85
Mostly ready304
AEO Readiness
71
Needs work106
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
20
Priority fix540View details
Security & Trust
20
Priority fix140View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
94
Strong2150View details
Performance
90
Strong1550View details
Accessibility
100
Strong600

Prioritized recommendations

Issues ranked by score impact

46 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:i"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

50 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://go.forrester.com/wp-json/",
            "rel": "https://api.w.org/",
            "type": "application/json"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{}"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:i"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{}"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:i"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 403,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"message\":\"Missing Authentication Token\"}"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 403,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"message\":\"Missing Authentication Token\"}"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{}"
          }
        ]
      },
      "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 474253
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

25 Fail

Needs attention

Frame protection

Failed check
01

Issue

Frame protection is missing or incomplete.

02

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence
{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/plain",
            "length": 0
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/plain",
            "length": 0
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding,Origin,Cookie".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding,Origin,Cookie"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding,Origin,Cookie\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 20259,
        "excerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\">\n\t<script type=\"text/javascript\" src=\"/ruxitagentjs_ICANVfqru_10337260526121002.js\" da",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: 0/3 applicable form inputs have autocomplete attributes (3 missing).

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input id=\"header-search-desktop\" class=\"header-search__input js-header-search-input\" type=\"search\" name=\"q\">",
      "<input id=\"header-search-mobile\" class=\"header-search__input js-header-search-input\" type=\"search\" name=\"q\">",
      "<input id=\"emailField\" class=\"forr-form__input forr-form__input--text\" name=\"email\" type=\"email\" placeholder=\"Enter your business email address\" required>"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 31,
    "links": 213,
    "inaccessibleLinks": 0,
    "buttons": 9,
    "inaccessibleButtons": 0,
    "images": 27,
    "imagesWithAlt": 27,
    "autocompleteInputs": 3,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 3
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

25 Fail

Needs attention

X-Content-Type-Options

Failed check
01

Issue

X-Content-Type-Options is missing or incomplete.

02

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence
{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 2
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.forrester.com",
        "probes": [
          {
            "name": "_index._agents.www.forrester.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.forrester.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.forrester.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "forrester.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="q"> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input name="q"> is missing tool-param-description.
    • <input name="email"> is missing tool-param-description.
    • <select name="country"> is missing tool-param-description.
    • <input name="optin"> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing a label.
    • <input> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 229,
        "interactiveWithTags": 0,
        "totalCount": 232,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<select name=\"country\"> is missing tool-param-description.",
          "<input name=\"optin\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 10,
        "issues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<select name=\"country\"> is missing tool-param-description.",
          "<input name=\"optin\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"country\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"optin\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 229,
        "interactiveWithTags": 0,
        "totalCount": 232,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<select name=\"country\"> is missing tool-param-description.",
          "<input name=\"optin\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 3,
    "formsWithTags": 0,
    "totalInteractive": 229,
    "interactiveWithTags": 0,
    "totalCount": 232,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"email\"> is missing tool-param-description.",
      "<select name=\"country\"> is missing tool-param-description.",
      "<input name=\"optin\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

6 Warning

Needs attention

AIO: Source and trust signals

Warning
01

Issue

Missing AIO trust signals: author, publisher.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2018-08-13T18:20:31+00:00",
    "2026-06-07T23:18:47+00:00"
  ],
  "visibleDates": [
    "June 8-10, 2026,",
    "June 8-102026",
    "June 16-17, 2026,",
    "June 16-172026",
    "June 29-30, 2026,",
    "June 29-302026",
    "August 20, 2026,",
    "August 202026",
    "August 25, 2026,",
    "August 252026",
    "September 14-15, 2026,",
    "September 14-152026",
    "September 28-29, 2026,",
    "September 28-292026",
    "September 30-October 1, 2026,",
    "September 30-October 12026",
    "November 4-5, 2026,",
    "November 4-52026",
    "November 9-10, 2026,",
    "November 9-102026",
    "May 3-5, 2027,",
    "May 3-52027"
  ],
  "aboutLinks": [
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.forrester.com/about-us/\">About Us</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.forrester.com/about-us/\">About Us</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "/research/",
      "text": "Learn More About Forrester Decisions",
      "html": "<a class=\"forr-cta -primary -default -standard id-\" href=\"/research/\" target><span>Learn More About Forrester Decisions</span></a>"
    },
    {
      "href": "/research/forrester-ai/",
      "text": "Learn More About Forrester AI",
      "html": "<a class=\"forr-cta -primary -default -standard id-\" href=\"/research/forrester-ai/\" target><span>Learn More About Forrester AI</span></a>"
    },
    {
      "href": "/about-us/objectivity/",
      "text": "objectivity and integrity standards",
      "html": "<a href=\"/about-us/objectivity/\">objectivity and integrity standards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/fraud-alerts/",
      "text": "Fraud Alerts",
      "html": "<a href=\"https://www.forrester.com/about-us/fraud-alerts/\">Fraud Alerts</a>"
    },
    {
      "href": "https://www.linkedin.com/company/forrester-research",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/forrester-research\" target=\"_blank\"> <span class=\"sr-only\">LinkedIn</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"34\" height=\"28\" viewBox=\"0 0 34 28\"><path d=\"M27.89 0H6.11A3.12 3.12 0 003 3.11v21.78C3 26.6 4.4 28 6.11 28h21.78C29.6 28 31 26.6 31 24.89V3.11C31 1.4 29.6 0 27.89 0zM11.48 24.11H7.32V10.62h4.16v13.49zM9.34 8.87c-1.36 0-2.45-1.13-2.45-2.49s1.09-2.49 2.45-2.49 2.45 1.13 2.45 2.49-1.09 2.49-2.45 2.49zm17.77 15.24h-4.16v-7.08c0-1.94-...."
    }
  ],
  "contactLinks": [
    {
      "href": "https://chat.openai.com/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.",
      "text": "ChatGPT OpenAI",
      "html": "<a href=\"https://chat.openai.com/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.\" target=\"_blank\"> <span class=\"sr-only\">ChatGPT</span> <svg fill=\"#3bb982\" fill-rule=\"evenodd\" height=\"1em\" style=\"flex:none;line-height:1\" viewBox=\"0 0 24 24\" width=\"1em\" xmlns=\"h..."
    },
    {
      "href": "https://www.perplexity.ai/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.",
      "text": "Perplexity Perplexity",
      "html": "<a href=\"https://www.perplexity.ai/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.\" target=\"_blank\"> <span class=\"sr-only\">Perplexity</span> <svg height=\"1em\" style=\"flex:none;line-height:1\" viewBox=\"0 0 24 24\" width=\"1em\" xmlns=\"http://www.w3.org/2000/svg\"><ti..."
    },
    {
      "href": "https://www.forrester.com/help/analyst-briefing/",
      "text": "Analyst Briefings",
      "html": "<a href=\"https://www.forrester.com/help/analyst-briefing/\">Analyst Briefings</a>"
    },
    {
      "href": "https://www.forrester.com/contact-us/",
      "text": "Contact Us",
      "html": "<a href=\"https://www.forrester.com/contact-us/\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/terms-of-use/",
      "text": "Terms of use",
      "html": "<a href=\"/policies/terms-of-use/\">Terms of use</a>"
    },
    {
      "href": "/policies/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy/\">Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence
{
  "lastModified": null,
  "schemaDates": [
    "2026-06-07T23:18:47+00:00",
    "2018-08-13T18:20:31+00:00"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 30,
  "passing": 3,
  "failing": [
    {
      "heading": "Empowering Leaders. Driving Results. Together.",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Empowering Leaders. Driving Results. Together.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Value At Every Altitude",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Value At Every Altitude</h2>",
      "firstParagraph": "When you choose a research partner, you need support that aligns the enterprise, accelerates your function, and advances you as a leader.",
      "paragraphHtml": "<p>When you choose a research partner, you need support that aligns the enterprise, accelerates your function, and advances you as a leader.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise Alignment",
      "headingHtml": "<h3 class=\"two-column__header\">Enterprise Alignment </h3>",
      "firstParagraph": "Helping leaders align priorities across the organization — from AI and risk management to sustainability and trust.",
      "paragraphHtml": "<p>Helping leaders align priorities across the organization &#x2014; from AI and risk management to sustainability and trust.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Functional Acceleration",
      "headingHtml": "<h3 class=\"two-column__header\">Functional Acceleration</h3>",
      "firstParagraph": "Helping teams move critical initiatives forward faster with actionable research, tools, and expert guidance.",
      "paragraphHtml": "<p>Helping teams move critical initiatives forward faster with actionable research, tools, and expert guidance.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Individual Advancement",
      "headingHtml": "<h3 class=\"two-column__header\">Individual Advancement</h3>",
      "firstParagraph": "Helping professionals grow at every stage of their career through certifications, events, and executive partnership.",
      "paragraphHtml": "<p>Helping professionals grow at every stage of their career through certifications, events, and executive partnership.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trusted By Industry Leaders",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Trusted By Industry Leaders</h2>",
      "firstParagraph": "When organizations aim to conquer the complexity of today’s market, they turn to Forrester. Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions that accelerate growth.",
      "paragraphHtml": "<p>When organizations aim to conquer the complexity of today&#x2019;s market, they turn to Forrester. <strong>Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions that accelerate growth.</strong></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    },
    {
      "heading": "Research",
      "headingHtml": "<h2><span>Research</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Forrester Decisions: Deliver Better Outcomes Faster",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Forrester Decisions: Deliver Better Outcomes Faster</h2>",
      "firstParagraph": "With Forrester Decisions, you gain the actionable guidance you need to drive strategic initiatives with confidence and deliver better outcomes faster. Our proven methodology accelerates growth by delivering data, insights, and expert support exactly when you need it.",
      "paragraphHtml": "<p>With Forrester Decisions, you gain the actionable guidance you need to drive strategic initiatives with confidence and deliver better outcomes faster. Our proven methodology accelerates growth by delivering data, insights, and expert support exactly when you need it.</p>",
      "words": 38,
      "direct": false,
      "issue": "First paragraph is 38 words and does not look like a concise direct answer."
    },
    {
      "heading": "Inform Your Perspective",
      "headingHtml": "<h2>Inform Your Perspective</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sharpen Your Skills",
      "headingHtml": "<h2>Sharpen Your Skills</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-263452\" src=\"https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections.webp\" alt width=\"708\" height=\"360\" srcset=\"https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections.webp 708w, https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections-300x153.webp 300w, https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections-640x325...",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Develop Authentic Connections",
      "headingHtml": "<h2>Develop Authentic Connections</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Forrester AI: Forrester’s Groundbreaking Generative AI Tool",
      "headingHtml": "<h3 class=\"two-column__header two-column__header--lg two-column__header--no-rule\">Forrester AI: Forrester&#x2019;s Groundbreaking Generative AI Tool</h3>",
      "firstParagraph": "Forrester AI, formerly known as Izola, swiftly analyzes reports, data, and insights, enabling clients to tackle complex business challenges and fast-track their progress with confidence.",
      "paragraphHtml": "<p>Forrester AI, formerly known as Izola, swiftly analyzes reports, data, and insights, enabling clients to tackle complex business challenges and fast-track their progress with confidence.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Consulting",
      "headingHtml": "<h2><span>Consulting</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Events",
      "headingHtml": "<h2><span>Events</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CX Summit EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Summit EMEA</h3>",
      "firstParagraph": "June 8-10, 2026, Amsterdam",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 8-10, 2026, </time>Amsterdam</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "CX Forum East",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Forum East</h3>",
      "firstParagraph": "June 16-17, 2026, New York City",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 16-17, 2026, </time>New York City</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "CX Forum West",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Forum West</h3>",
      "firstParagraph": "June 29-30, 2026, San Francisco",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 29-30, 2026, </time>San Francisco</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Forum Singapore",
      "headingHtml": "<h3 class=\"event-cal__event-title\">AI Forum Singapore</h3>",
      "firstParagraph": "August 20, 2026, Singapore",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>August 20, 2026, </time>Singapore</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Forum Sydney",
      "headingHtml": "<h3 class=\"event-cal__event-title\">AI Forum Sydney</h3>",
      "firstParagraph": "August 25, 2026, Sydney",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>August 25, 2026, </time>Sydney</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum Central",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum Central</h3>",
      "firstParagraph": "September 14-15, 2026, Austin",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 14-15, 2026, </time>Austin</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B Forum EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">B2B Forum EMEA</h3>",
      "firstParagraph": "September 28-29, 2026, London",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 28-29, 2026, </time>London</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum EMEA</h3>",
      "firstParagraph": "September 30-October 1, 2026, London",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 30-October 1, 2026, </time>London</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum East",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum East</h3>",
      "firstParagraph": "November 4-5, 2026, New York City",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>November 4-5, 2026, </time>New York City</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security & Risk Forum",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Security &amp; Risk Forum</h3>",
      "firstParagraph": "November 9-10, 2026, Washington DC",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>November 9-10, 2026, </time>Washington DC</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B Summit North America",
      "headingHtml": "<h3 class=\"event-cal__event-title\">B2B Summit North America</h3>",
      "firstParagraph": "May 3-5, 2027, Phoenix",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>May 3-5, 2027, </time>Phoenix</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Want The Latest Forrester News?",
      "headingHtml": "<h2 class=\"eloqua-form__title\"> Want The Latest Forrester News? </h2>",
      "firstParagraph": "Sign up for our Insights At Work Newsletter and get exclusive updates delivered directly to your inbox.",
      "paragraphHtml": "<p>Sign up for our Insights At Work Newsletter and get exclusive updates delivered directly to your inbox.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Thanks for signing up.",
      "headingHtml": "<h3>Thanks for signing up.</h3>",
      "firstParagraph": "Stay tuned for updates from the Forrester blogs.",
      "paragraphHtml": "<p>Stay tuned for updates from the Forrester blogs.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning
01

Issue

Missing AIO trust signals: author, publisher.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2018-08-13T18:20:31+00:00",
    "2026-06-07T23:18:47+00:00"
  ],
  "visibleDates": [
    "June 8-10, 2026,",
    "June 8-102026",
    "June 16-17, 2026,",
    "June 16-172026",
    "June 29-30, 2026,",
    "June 29-302026",
    "August 20, 2026,",
    "August 202026",
    "August 25, 2026,",
    "August 252026",
    "September 14-15, 2026,",
    "September 14-152026",
    "September 28-29, 2026,",
    "September 28-292026",
    "September 30-October 1, 2026,",
    "September 30-October 12026",
    "November 4-5, 2026,",
    "November 4-52026",
    "November 9-10, 2026,",
    "November 9-102026",
    "May 3-5, 2027,",
    "May 3-52027"
  ],
  "aboutLinks": [
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.forrester.com/about-us/\">About Us</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.forrester.com/about-us/\">About Us</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/forrester-awards/",
      "text": "Awards",
      "html": "<a href=\"https://www.forrester.com/about-us/forrester-awards/\">Awards</a>"
    },
    {
      "href": "/research/",
      "text": "Learn More About Forrester Decisions",
      "html": "<a class=\"forr-cta -primary -default -standard id-\" href=\"/research/\" target><span>Learn More About Forrester Decisions</span></a>"
    },
    {
      "href": "/research/forrester-ai/",
      "text": "Learn More About Forrester AI",
      "html": "<a class=\"forr-cta -primary -default -standard id-\" href=\"/research/forrester-ai/\" target><span>Learn More About Forrester AI</span></a>"
    },
    {
      "href": "/about-us/objectivity/",
      "text": "objectivity and integrity standards",
      "html": "<a href=\"/about-us/objectivity/\">objectivity and integrity standards</a>"
    },
    {
      "href": "https://www.forrester.com/about-us/fraud-alerts/",
      "text": "Fraud Alerts",
      "html": "<a href=\"https://www.forrester.com/about-us/fraud-alerts/\">Fraud Alerts</a>"
    },
    {
      "href": "https://www.linkedin.com/company/forrester-research",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/forrester-research\" target=\"_blank\"> <span class=\"sr-only\">LinkedIn</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"34\" height=\"28\" viewBox=\"0 0 34 28\"><path d=\"M27.89 0H6.11A3.12 3.12 0 003 3.11v21.78C3 26.6 4.4 28 6.11 28h21.78C29.6 28 31 26.6 31 24.89V3.11C31 1.4 29.6 0 27.89 0zM11.48 24.11H7.32V10.62h4.16v13.49zM9.34 8.87c-1.36 0-2.45-1.13-2.45-2.49s1.09-2.49 2.45-2.49 2.45 1.13 2.45 2.49-1.09 2.49-2.45 2.49zm17.77 15.24h-4.16v-7.08c0-1.94-...."
    }
  ],
  "contactLinks": [
    {
      "href": "https://chat.openai.com/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.",
      "text": "ChatGPT OpenAI",
      "html": "<a href=\"https://chat.openai.com/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.\" target=\"_blank\"> <span class=\"sr-only\">ChatGPT</span> <svg fill=\"#3bb982\" fill-rule=\"evenodd\" height=\"1em\" style=\"flex:none;line-height:1\" viewBox=\"0 0 24 24\" width=\"1em\" xmlns=\"h..."
    },
    {
      "href": "https://www.perplexity.ai/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.",
      "text": "Perplexity Perplexity",
      "html": "<a href=\"https://www.perplexity.ai/?q=As+a+business+leader%2C+explain+what+it%E2%80%99s+like+to+work+with+Forrester.+%0D%0ADescribe+the+experience+of+using+Forrester+research+and+data%2C+working+with+analysts%2C+and+using+Forrester+AI+to+support+important+decisions+%E2%80%94+and+how+this+differs+from+public+AI+tools.\" target=\"_blank\"> <span class=\"sr-only\">Perplexity</span> <svg height=\"1em\" style=\"flex:none;line-height:1\" viewBox=\"0 0 24 24\" width=\"1em\" xmlns=\"http://www.w3.org/2000/svg\"><ti..."
    },
    {
      "href": "https://www.forrester.com/help/analyst-briefing/",
      "text": "Analyst Briefings",
      "html": "<a href=\"https://www.forrester.com/help/analyst-briefing/\">Analyst Briefings</a>"
    },
    {
      "href": "https://www.forrester.com/contact-us/",
      "text": "Contact Us",
      "html": "<a href=\"https://www.forrester.com/contact-us/\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/terms-of-use/",
      "text": "Terms of use",
      "html": "<a href=\"/policies/terms-of-use/\">Terms of use</a>"
    },
    {
      "href": "/policies/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy/\">Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 79/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: thrive, through, volatility, align, experience, accelerate, growth.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

79/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 79/100 and needs improvement.

Evidence
{
  "title": "Forrester Helps Organizations Thrive Through Volatility",
  "h1": "Align Experience To Accelerate Growth",
  "description": "Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.",
  "topicOverlap": 0.3,
  "topicTerms": [
    "forrester",
    "helps",
    "organizations",
    "thrive",
    "through",
    "volatility",
    "align",
    "experience",
    "accelerate",
    "growth"
  ],
  "descriptionTerms": [
    "forrester",
    "leading",
    "global",
    "market",
    "research",
    "company",
    "helps",
    "organizations",
    "exceed",
    "customer",
    "demands",
    "excel",
    "technology",
    "learn",
    "help"
  ],
  "missingFromDescription": [
    "thrive",
    "through",
    "volatility",
    "align",
    "experience",
    "accelerate",
    "growth"
  ],
  "score": 79,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

3 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 4,
  "citablePassages": 1,
  "failingCandidateParagraphs": [
    {
      "index": 4,
      "heading": "H2: Empowering Leaders. Driving Results. Together.",
      "text": "Success in business doesn’t come with a manual — especially in today’s fast-evolving world. But you’re not alone. Countless executives have faced the same challenges you’re navigating, from crafting winning strategies to investing in cutting-edge technologies and attracting the customers who matter most. The difference? They partnered with Forrester.",
      "words": 52,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (52 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Success in business doesn&#x2019;t come with a manual &#x2014; especially in today&#x2019;s fast-evolving world. But you&#x2019;re not alone. Countless executives have faced the same challenges you&#x2019;re navigating, from crafting winning strategies to investing in cutting-edge technologies and attracting the customers who matter most. The difference? They partnered with Forrester.</p>"
    },
    {
      "index": 12,
      "heading": "H2: Put Forrester AI Into Action Where You Work",
      "text": "Forrester is reinventing research for the AI era by combining human insight with responsible, research‑grounded AI. With Forrester AI available in Microsoft Teams, leaders now stay in the flow of their work and add trusted advice, data, and frameworks directly inside the tools they use every day.",
      "words": 48,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220)."
      ],
      "html": "<p>Forrester is reinventing research for the AI era by combining human insight with responsible, research&#x2011;grounded AI. With Forrester AI available in Microsoft Teams, leaders now stay in the flow of their work and add trusted advice, data, and frameworks directly inside the tools they use every day.</p>"
    },
    {
      "index": 13,
      "heading": "H2: Put Forrester AI Into Action Where You Work",
      "text": "Built on Forrester’s proprietary research and governed by transparency and trust, Forrester AI helps teams move faster, stay aligned, and make confident decisions when it matters most. Forrester AI delivers expertise into the moments where decisions get made — for every level of the organization.",
      "words": 45,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (45 words; target 80-220)."
      ],
      "html": "<p>Built on Forrester&#x2019;s proprietary research and governed by transparency and trust, Forrester AI helps teams move faster, stay aligned, and make confident decisions when it matters most. Forrester AI delivers expertise into the moments where decisions get made &#x2014; for every level of the organization.</p>"
    }
  ],
  "citableParagraphs": [
    {
      "index": 33,
      "heading": "H2: Turn Insights Into Measurable Outcomes",
      "text": "In today’s AI-driven buying journey, content plays a more critical role than ever—shaping visibility, credibility, and buyer trust at every stage. In addition to the Forrester research offerings, Forrester also provides advisory and customized demand generation solutions — including Total Economic Impact™ and Thought Leadership studies and content — that help you create a competitive strategy for your market, and...",
      "words": 84,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p>In today&#x2019;s AI-driven buying journey, content plays a more critical role than ever&#x2014;shaping visibility, credibility, and buyer trust at every stage. In addition to the Forrester research offerings, Forrester also provides advisory and customized demand generation solutions &#x2014; including Total Economic Impact&#x2122; and Thought Leadership studies and content &#x2014; that help you create a competitive strategy for your market, and then educate your customers on critical tr..."
    }
  ],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 30,
  "passing": 3,
  "failing": [
    {
      "heading": "Empowering Leaders. Driving Results. Together.",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Empowering Leaders. Driving Results. Together.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Value At Every Altitude",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Value At Every Altitude</h2>",
      "firstParagraph": "When you choose a research partner, you need support that aligns the enterprise, accelerates your function, and advances you as a leader.",
      "paragraphHtml": "<p>When you choose a research partner, you need support that aligns the enterprise, accelerates your function, and advances you as a leader.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise Alignment",
      "headingHtml": "<h3 class=\"two-column__header\">Enterprise Alignment </h3>",
      "firstParagraph": "Helping leaders align priorities across the organization — from AI and risk management to sustainability and trust.",
      "paragraphHtml": "<p>Helping leaders align priorities across the organization &#x2014; from AI and risk management to sustainability and trust.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Functional Acceleration",
      "headingHtml": "<h3 class=\"two-column__header\">Functional Acceleration</h3>",
      "firstParagraph": "Helping teams move critical initiatives forward faster with actionable research, tools, and expert guidance.",
      "paragraphHtml": "<p>Helping teams move critical initiatives forward faster with actionable research, tools, and expert guidance.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Individual Advancement",
      "headingHtml": "<h3 class=\"two-column__header\">Individual Advancement</h3>",
      "firstParagraph": "Helping professionals grow at every stage of their career through certifications, events, and executive partnership.",
      "paragraphHtml": "<p>Helping professionals grow at every stage of their career through certifications, events, and executive partnership.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trusted By Industry Leaders",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Trusted By Industry Leaders</h2>",
      "firstParagraph": "When organizations aim to conquer the complexity of today’s market, they turn to Forrester. Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions that accelerate growth.",
      "paragraphHtml": "<p>When organizations aim to conquer the complexity of today&#x2019;s market, they turn to Forrester. <strong>Sixty-one of the Fortune 100 trust us to provide strategic clarity, operational alignment, and innovative solutions that accelerate growth.</strong></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    },
    {
      "heading": "Research",
      "headingHtml": "<h2><span>Research</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Forrester Decisions: Deliver Better Outcomes Faster",
      "headingHtml": "<h2 class=\"two-column__fwheader\">Forrester Decisions: Deliver Better Outcomes Faster</h2>",
      "firstParagraph": "With Forrester Decisions, you gain the actionable guidance you need to drive strategic initiatives with confidence and deliver better outcomes faster. Our proven methodology accelerates growth by delivering data, insights, and expert support exactly when you need it.",
      "paragraphHtml": "<p>With Forrester Decisions, you gain the actionable guidance you need to drive strategic initiatives with confidence and deliver better outcomes faster. Our proven methodology accelerates growth by delivering data, insights, and expert support exactly when you need it.</p>",
      "words": 38,
      "direct": false,
      "issue": "First paragraph is 38 words and does not look like a concise direct answer."
    },
    {
      "heading": "Inform Your Perspective",
      "headingHtml": "<h2>Inform Your Perspective</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sharpen Your Skills",
      "headingHtml": "<h2>Sharpen Your Skills</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-263452\" src=\"https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections.webp\" alt width=\"708\" height=\"360\" srcset=\"https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections.webp 708w, https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections-300x153.webp 300w, https://go.forrester.com/wp-content/uploads/2025/05/Develop-Authentic-Connections-640x325...",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Develop Authentic Connections",
      "headingHtml": "<h2>Develop Authentic Connections</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Forrester AI: Forrester’s Groundbreaking Generative AI Tool",
      "headingHtml": "<h3 class=\"two-column__header two-column__header--lg two-column__header--no-rule\">Forrester AI: Forrester&#x2019;s Groundbreaking Generative AI Tool</h3>",
      "firstParagraph": "Forrester AI, formerly known as Izola, swiftly analyzes reports, data, and insights, enabling clients to tackle complex business challenges and fast-track their progress with confidence.",
      "paragraphHtml": "<p>Forrester AI, formerly known as Izola, swiftly analyzes reports, data, and insights, enabling clients to tackle complex business challenges and fast-track their progress with confidence.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Consulting",
      "headingHtml": "<h2><span>Consulting</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Events",
      "headingHtml": "<h2><span>Events</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CX Summit EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Summit EMEA</h3>",
      "firstParagraph": "June 8-10, 2026, Amsterdam",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 8-10, 2026, </time>Amsterdam</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "CX Forum East",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Forum East</h3>",
      "firstParagraph": "June 16-17, 2026, New York City",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 16-17, 2026, </time>New York City</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "CX Forum West",
      "headingHtml": "<h3 class=\"event-cal__event-title\">CX Forum West</h3>",
      "firstParagraph": "June 29-30, 2026, San Francisco",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>June 29-30, 2026, </time>San Francisco</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Forum Singapore",
      "headingHtml": "<h3 class=\"event-cal__event-title\">AI Forum Singapore</h3>",
      "firstParagraph": "August 20, 2026, Singapore",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>August 20, 2026, </time>Singapore</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Forum Sydney",
      "headingHtml": "<h3 class=\"event-cal__event-title\">AI Forum Sydney</h3>",
      "firstParagraph": "August 25, 2026, Sydney",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>August 25, 2026, </time>Sydney</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum Central",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum Central</h3>",
      "firstParagraph": "September 14-15, 2026, Austin",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 14-15, 2026, </time>Austin</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B Forum EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">B2B Forum EMEA</h3>",
      "firstParagraph": "September 28-29, 2026, London",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 28-29, 2026, </time>London</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum EMEA",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum EMEA</h3>",
      "firstParagraph": "September 30-October 1, 2026, London",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>September 30-October 1, 2026, </time>London</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Technology & Innovation Forum East",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Technology &amp; Innovation Forum East</h3>",
      "firstParagraph": "November 4-5, 2026, New York City",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>November 4-5, 2026, </time>New York City</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security & Risk Forum",
      "headingHtml": "<h3 class=\"event-cal__event-title\">Security &amp; Risk Forum</h3>",
      "firstParagraph": "November 9-10, 2026, Washington DC",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>November 9-10, 2026, </time>Washington DC</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B Summit North America",
      "headingHtml": "<h3 class=\"event-cal__event-title\">B2B Summit North America</h3>",
      "firstParagraph": "May 3-5, 2027, Phoenix",
      "paragraphHtml": "<p class=\"event-cal__event-location\"><time>May 3-5, 2027, </time>Phoenix</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Want The Latest Forrester News?",
      "headingHtml": "<h2 class=\"eloqua-form__title\"> Want The Latest Forrester News? </h2>",
      "firstParagraph": "Sign up for our Insights At Work Newsletter and get exclusive updates delivered directly to your inbox.",
      "paragraphHtml": "<p>Sign up for our Insights At Work Newsletter and get exclusive updates delivered directly to your inbox.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Thanks for signing up.",
      "headingHtml": "<h3>Thanks for signing up.</h3>",
      "firstParagraph": "Stay tuned for updates from the Forrester blogs.",
      "paragraphHtml": "<p>Stay tuned for updates from the Forrester blogs.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence
{
  "h2Count": 14,
  "questionH2s": [
    {
      "index": 14,
      "text": "Want The Latest Forrester News?",
      "isQuestion": true,
      "html": "<h2 class=\"eloqua-form__title\"> Want The Latest Forrester News? </h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 75/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

3 image(s) are missing width/height attributes. 7 possible modal/interstitial element(s) detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 75/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1, shrink-to-fit=no",
  "visibleWords": 1940,
  "htmlBytes": 180577,
  "imagesMissingDimensions": [
    {
      "src": "https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"site-title\" src=\"https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg\" alt=\"Forrester Logo\">"
    },
    {
      "src": "https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"site-logo\" src=\"https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg\" alt=\"Forrester Logo\">"
    },
    {
      "src": "https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"site-logo\" src=\"https://go.forrester.com/wp-content/themes/forrester/assets/static/forrester_logo.svg\" alt=\"Forrester Logo\">"
    }
  ],
  "possibleDialogs": [
    "<div class=\"modal fade img-modal__modal\" id=\"js-img-modal\" tabindex=\"-1\" aria-modal=\"true\" role=\"dialog\"> <div class=\"modal-dialog modal-dialog-centered img-modal__dialog\"> <div class=\"modal-content\"> <div class=\"modal-header\"> <h5 class=\"modal-title\"></h5> <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"> <span aria-hidden=\"true\">&#xd7;</span> </button> </div> <div class=\"modal-body\"> <div class=\"img-modal__wrapper\"> <img src alt> </div> </div> </div> </div> </div>",
    "<div class=\"modal-dialog modal-dialog-centered img-modal__dialog\"> <div class=\"modal-content\"> <div class=\"modal-header\"> <h5 class=\"modal-title\"></h5> <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"> <span aria-hidden=\"true\">&#xd7;</span> </button> </div> <div class=\"modal-body\"> <div class=\"img-modal__wrapper\"> <img src alt> </div> </div> </div> </div>",
    "<div class=\"modal-content\"> <div class=\"modal-header\"> <h5 class=\"modal-title\"></h5> <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"> <span aria-hidden=\"true\">&#xd7;</span> </button> </div> <div class=\"modal-body\"> <div class=\"img-modal__wrapper\"> <img src alt> </div> </div> </div>",
    "<div class=\"modal-header\"> <h5 class=\"modal-title\"></h5> <button type=\"button\" class=\"close\" data-dismiss=\"modal\" aria-label=\"Close\"> <span aria-hidden=\"true\">&#xd7;</span> </button> </div>",
    "<h5 class=\"modal-title\"></h5>",
    "<div class=\"modal-body\"> <div class=\"img-modal__wrapper\"> <img src alt> </div> </div>",
    "<div class=\"img-modal__wrapper\"> <img src alt> </div>"
  ],
  "score": 75,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 6,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 83/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: thrive, through, volatility, align, experience, accelerate, growth.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

83/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 83/100 and needs improvement.

Evidence
{
  "title": "Forrester Helps Organizations Thrive Through Volatility",
  "h1": "Align Experience To Accelerate Growth",
  "description": "Forrester is a leading global market research company that helps organizations exceed customer demands and excel with technology. Learn how Forrester can help.",
  "topicOverlap": 0.3,
  "definitionCount": 6,
  "topicTerms": [
    "forrester",
    "helps",
    "organizations",
    "thrive",
    "through",
    "volatility",
    "align",
    "experience",
    "accelerate",
    "growth"
  ],
  "descriptionTerms": [
    "forrester",
    "leading",
    "global",
    "market",
    "research",
    "company",
    "helps",
    "organizations",
    "exceed",
    "customer",
    "demands",
    "excel",
    "technology",
    "learn",
    "help"
  ],
  "missingFromDescription": [
    "thrive",
    "through",
    "volatility",
    "align",
    "experience",
    "accelerate",
    "growth"
  ],
  "score": 83,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Empowering Leaders. Driving Results. Together.",
      "html": "<h2 class=\"two-column__fwheader\">Empowering Leaders. Driving Results. Together.</h2>"
    },
    {
      "text": "Put Forrester AI Into Action Where You Work",
      "html": "<h2 class=\"two-column__fwheader\">Put Forrester AI Into Action Where You Work </h2>"
    },
    {
      "text": "Value At Every Altitude",
      "html": "<h2 class=\"two-column__fwheader\">Value At Every Altitude</h2>"
    },
    {
      "text": "Trusted By Industry Leaders",
      "html": "<h2 class=\"two-column__fwheader\">Trusted By Industry Leaders</h2>"
    },
    {
      "text": "Research",
      "html": "<h2><span>Research</span></h2>"
    },
    {
      "text": "Forrester Decisions: Deliver Better Outcomes Faster",
      "html": "<h2 class=\"two-column__fwheader\">Forrester Decisions: Deliver Better Outcomes Faster</h2>"
    },
    {
      "text": "Inform Your Perspective",
      "html": "<h2>Inform Your Perspective</h2>"
    },
    {
      "text": "Sharpen Your Skills",
      "html": "<h2>Sharpen Your Skills</h2>"
    },
    {
      "text": "Develop Authentic Connections",
      "html": "<h2>Develop Authentic Connections</h2>"
    },
    {
      "text": "Consulting",
      "html": "<h2><span>Consulting</span></h2>"
    },
    {
      "text": "Turn Insights Into Measurable Outcomes",
      "html": "<h2 class=\"two-column__fwheader\">Turn Insights Into Measurable Outcomes </h2>"
    },
    {
      "text": "Events",
      "html": "<h2><span>Events</span></h2>"
    },
    {
      "text": "Powerful Gatherings, Proven Outcomes",
      "html": "<h2 class=\"two-column__fwheader\">Powerful Gatherings, Proven Outcomes </h2>"
    },
    {
      "text": "Want The Latest Forrester News?",
      "html": "<h2 class=\"eloqua-form__title\"> Want The Latest Forrester News? </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Forrester Helps Organizations Thrive Through... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Forrester Helps Organizations Thrive Through... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Forrester Helps Organizations Thrive Through... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Forrester Helps Organizations Thrive Through... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Forrester Helps Organizations Thrive Through... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Forrester Helps Organizations Thrive Through... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 403,
            "contentType": "application/json",
            "length": 42
          },
          {
            "path": "/api/context",
            "statusCode": 403,
            "contentType": "application/json",
            "length": 42
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 474137
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Empowering Leaders. Driving Results. Together.",
      "html": "<h2 class=\"two-column__fwheader\">Empowering Leaders. Driving Results. Together.</h2>"
    },
    {
      "text": "Put Forrester AI Into Action Where You Work",
      "html": "<h2 class=\"two-column__fwheader\">Put Forrester AI Into Action Where You Work </h2>"
    },
    {
      "text": "Value At Every Altitude",
      "html": "<h2 class=\"two-column__fwheader\">Value At Every Altitude</h2>"
    },
    {
      "text": "Trusted By Industry Leaders",
      "html": "<h2 class=\"two-column__fwheader\">Trusted By Industry Leaders</h2>"
    },
    {
      "text": "Research",
      "html": "<h2><span>Research</span></h2>"
    },
    {
      "text": "Forrester Decisions: Deliver Better Outcomes Faster",
      "html": "<h2 class=\"two-column__fwheader\">Forrester Decisions: Deliver Better Outcomes Faster</h2>"
    },
    {
      "text": "Inform Your Perspective",
      "html": "<h2>Inform Your Perspective</h2>"
    },
    {
      "text": "Sharpen Your Skills",
      "html": "<h2>Sharpen Your Skills</h2>"
    },
    {
      "text": "Develop Authentic Connections",
      "html": "<h2>Develop Authentic Connections</h2>"
    },
    {
      "text": "Consulting",
      "html": "<h2><span>Consulting</span></h2>"
    },
    {
      "text": "Turn Insights Into Measurable Outcomes",
      "html": "<h2 class=\"two-column__fwheader\">Turn Insights Into Measurable Outcomes </h2>"
    },
    {
      "text": "Events",
      "html": "<h2><span>Events</span></h2>"
    },
    {
      "text": "Powerful Gatherings, Proven Outcomes",
      "html": "<h2 class=\"two-column__fwheader\">Powerful Gatherings, Proven Outcomes </h2>"
    },
    {
      "text": "Want The Latest Forrester News?",
      "html": "<h2 class=\"eloqua-form__title\"> Want The Latest Forrester News? </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Forrester Helps Organizations Thrive Through... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Forrester Helps Organizations Thrive Through... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Forrester Helps Organizations Thrive Through... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Forrester Helps Organizations Thrive Through... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Forrester Helps Organizations Thrive Through...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Forrester Helps Organizations Thrive Through... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Forrester Helps Organizations Thrive Through... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. content too short (0/80 chars minimum); missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. content too short (0/80 chars minimum); missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/plain",
        "length": 0,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. content too short (0/80 chars minimum); missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": true,
          "contentLength": 0,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [],
          "rawExcerpt": ""
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. content too short (0/80 chars minimum); missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 474226,
        "text": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:image\" name=\"twitter:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" data-hid=\"charset\" charset=\"utf-8\"><meta data-n-head=\"ssr\" data-hid=\"mobile-web-app-capable\" name=\"mobile-web-app-capable\" content=\"yes\"><meta data-n-head=\"ssr\" data-hid=\"apple-mobile-web-app-title\" name=\"apple-mobile-web-app-title\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:title\" name=\"og:title\" property=\"og:title\" content=\"Forrester\"><title>Forrester</title><script type=\"text/javascript\" src=\"/ruxitagentjs_ICANVfqru_10337260526121002.js\" data-dtconfig=\"rid=RID_1856022386|rpid=-1678015791|domain=forrester.com|reportUrl=/rb_bf34414eoq|app=ea7c4b59f27d43eb|ssc=1|owasp=1|featureHash=ICANVfqru|rdnt=1|uxrgce=1|vcit=2000|cuc=st035p7x|mel=100000|dpvc=1|lastModification=1780926637261|tp=500,50,0|srbbv=2|agentUri=/ruxitagentjs_ICANVfqru_10337260526121002.js\"></script><link data-n-head=\"ssr\" rel=\"stylesheet\" type=\"text/css\" href=\"https://use.typekit.net/hks2ljb.css\"><link data-n-head=\"ssr\" data-hid=\"shortcut-icon\" rel=\"shortcut icon\" href=\"/_nuxt/icons/icon_64x64.273c9d.png\"><link data-n-head=\"ssr\" data-hid=\"apple-touch-icon\" rel=\"apple-touch-icon\" href=\"/_nuxt/icons/icon_512x512.273c9d.png\" sizes=\"512x512\"><link data-n-head=\"ssr\" rel=\"manifest\" href=\"/_nuxt/manifest.b6a4a4f7.json\" data-hid=\"manifest\"><script data-n-head=\"ssr\" data-hid=\"gtm-script\">window['dataLayer']=[];if(!window._gtm_init){window._gtm_init=1;(function(w,n,d,m,e,p){w[d]=(w[d]==1||n[d]=='yes'||n[d]==1||n[m]==1||(w[e]&&w[e][p]&&w[e][p]()))?1:0})(window,navigator,'doNotTrack','msDoNotTrack','external','msTrackingProtectionEnabled');(function(w,d,s,l,x,y){w[x]={};w._gtm_inject=function(i){if(w.doNotTrack||w[x][i])return;w[x][i]=1;w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s);j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+'&gtm_preview=env-1&gtm_auth=mZ5Y-KY0eOGYFSJHa6IIew';f.parentNode.insertBefore(j,f);}})(window,document,'script','dataLayer','_gtm_ids','_gtm_inject')};[\"GTM-N83DS4M\"].forEach(function(i){window._gtm_inject(i)})</script><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/fe50a73.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/1b4d756.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/2d1e56d.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/7e54be9.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/def8df0.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/a2e48fa.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/1ae9ee0.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/9fa6841.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/608aed3.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/8ec67fc.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forr"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 474233,
          "text": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:image\" name=\"twitter:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" data-hid=\"charset\" charset=\"utf-8\"><meta data-n-head=\"ssr\" data-hid=\"mobile-web-app-capable\" name=\"mobile-web-app-capable\" content=\"yes\"><meta data-n-head=\"ssr\" data-hid=\"apple-mobile-web-app-title\" name=\"apple-mobile-web-app-title\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:title\" name=\"og:title\" property=\"og:title\" content=\"Forrester\"><title>Forrester</title><script type=\"text/javascript\" src=\"/ruxitagentjs_ICANVfqru_10337260526121002.js\" data-dtconfig=\"rid=RID_-1837960856|rpid=-1931650999|domain=forrester.com|reportUrl=/rb_bf34414eoq|app=ea7c4b59f27d43eb|ssc=1|owasp=1|featureHash=ICANVfqru|rdnt=1|uxrgce=1|vcit=2000|cuc=st035p7x|mel=100000|dpvc=1|lastModification=1780926637261|tp=500,50,0|srbbv=2|agentUri=/ruxitagentjs_ICANVfqru_10337260526121002.js\"></script><link data-n-head=\"ssr\" rel=\"stylesheet\" type=\"text/css\" href=\"https://use.typekit.net/hks2ljb.css\"><link data-n-head=\"ssr\" data-hid=\"shortcut-icon\" rel=\"shortcut icon\" href=\"/_nuxt/icons/icon_64x64.273c9d.png\"><link data-n-head=\"ssr\" data-hid=\"apple-touch-icon\" rel=\"apple-touch-icon\" href=\"/_nuxt/icons/icon_512x512.273c9d.png\" sizes=\"512x512\"><link data-n-head=\"ssr\" rel=\"manifest\" href=\"/_nuxt/manifest.b6a4a4f7.json\" data-hid=\"manifest\"><script data-n-head=\"ssr\" data-hid=\"gtm-script\">window['dataLayer']=[];if(!window._gtm_init){window._gtm_init=1;(function(w,n,d,m,e,p){w[d]=(w[d]==1||n[d]=='yes'||n[d]==1||n[m]==1||(w[e]&&w[e][p]&&w[e][p]()))?1:0})(window,navigator,'doNotTrack','msDoNotTrack','external','msTrackingProtectionEnabled');(function(w,d,s,l,x,y){w[x]={};w._gtm_inject=function(i){if(w.doNotTrack||w[x][i])return;w[x][i]=1;w[l]=w[l]||[];w[l].push({'gtm.start':new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],j=d.createElement(s);j.async=true;j.src='https://www.googletagmanager.com/gtm.js?id='+i+'&gtm_preview=env-1&gtm_auth=mZ5Y-KY0eOGYFSJHa6IIew';f.parentNode.insertBefore(j,f);}})(window,document,'script','dataLayer','_gtm_ids','_gtm_inject')};[\"GTM-N83DS4M\"].forEach(function(i){window._gtm_inject(i)})</script><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/fe50a73.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/1b4d756.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/2d1e56d.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/7e54be9.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/def8df0.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/a2e48fa.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/1ae9ee0.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/9fa6841.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/608aed3.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.forrester.com/assets/forresterNow/8ec67fc.js\" as=\"script\"><link rel=\"preload\" href=\"https://www.for"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 474215
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 474233
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html data-n-head-ssr lang=\"en\" data-n-head=\"%7B%22lang%22:%7B%22ssr%22:%22en%22%7D%7D\">\n  <head >\n    <meta data-n-head=\"ssr\" charset=\"utf-8\"><meta data-n-head=\"ssr\" name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"><meta data-n-head=\"ssr\" name=\"og:locale\" content=\"en_US\"><meta data-n-head=\"ssr\" name=\"og:type\" content=\"website\"><meta data-n-head=\"ssr\" name=\"og:site_name\" content=\"Forrester\"><meta data-n-head=\"ssr\" data-hid=\"og:image\" name=\"image\" property=\"og:image\" content=\"https://go.forrester.com/wp-content/uploads/2020/03/FMK_FORR_GenericSocialImage_200323.jpg\"><meta data-n-head=\"ssr\" name=\"twitter:site\" content=\"@forrester\"><meta data-n-head=\"ssr\" name=\"twitter:card\" content=\"summary_large_image\"><meta data-n-head=\"ssr\" data-hid=\"twitter:i"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.forrester.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.forrester.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.forrester.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.forrester.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

2 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "2 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

20 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 145 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

Evidence
{
  "displayValue": "Est savings of 145 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

20 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Evidence
{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

20 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 790 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

Evidence
{
  "displayValue": "Est savings of 790 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

20 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 100 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 100 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

2 Fail

Check name

Loading performance

Score

88/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 92,
      "displayValue": "140 ms",
      "numericValue": 136.5
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 95,
      "displayValue": "2.1 s",
      "numericValue": 2079.191715629492
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 40 ms",
      "numericValue": 42
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 86,
      "displayValue": "1.3 s",
      "numericValue": 1336.2696668184153
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 74,
      "displayValue": "1.2 s",
      "numericValue": 1206.762429591432
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 79,
      "displayValue": "160 ms",
      "numericValue": 163
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "60 ms",
      "numericValue": 57.567465
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 80,
      "displayValue": "1.6 s",
      "numericValue": 1567.0925540772785
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
63/100Level 3, Bot-AwareCurrent report
forrester.com AI SEO Report: 63/100 (Level 3, Bot-Aware)