Rescan Report
Share Report
Copy Report Link
Rescan Report
Share Report
Copy Report Link
Export Report
62/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability45%Agent Easeof Use6%Security& Trust60%GEO, AIO, AEO77%SEO92%Performance& Accessibility88%
  • AI Discoverability 45 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 60 out of 100
  • GEO, AIO and AEO 77 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 88 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

AI Visibility Agency for B2B Tech & SaaS Companies | Foundation favicon

AI Visibility Agency for B2B Tech & SaaS Companies | Foundation

Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.

Next step

Turn this report into a fix workflow

22 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
45
Priority fix10140View details
Discoverability
57
Needs work450View details
Content Readiness
67
Needs work650View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
6
Priority fix15223View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable1100
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
77
Mostly ready7013
GEO Readiness
81
Mostly ready303
AIO Readiness
83
Mostly ready304
AEO Readiness
67
Needs work106
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
60
Needs work720View details
Security & Trust
60
Needs work320View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
88
Mostly ready2122View details
Performance
93
Strong1822View details
Accessibility
79
Mostly ready300

Prioritized recommendations

Issues ranked by score impact

39 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

50 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

50 Fail

Needs attention

HSTS header

Failed check
01

Issue

HSTS header is missing or incomplete.

02

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence
{
  "header": "strict-transport-security",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

50 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 20763,
        "excerpt": "<!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" pr",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "    <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n    <meta charset=\"UTF-8\" />\n        <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n    <li"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

50 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: missing <main> landmark; missing <nav> landmark; invalid h1 (found 0); skipped heading levels; 17 links missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing); missing alt text on >10% of images.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": false,
  "nav": false,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": false,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"https://clutch.co/profile/foundation-marketing?utm_source=clutch_award_badge&amp;utm_medium=image_embed&amp;badge=131261\" rel=\"noopener noreferrer\" target> <img width=\"385\" height=\"409\" src=\"https://foundationinc.co/wp-content/uploads/2026/03/clutch_100_2026_award.svg\" alt> </a>",
      "<a name=\"featured-posts\"></a>",
      "<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1692\" height=\"726\" data-src=\"https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1692px; --smush-placeholder-aspect-ratio: 1692/726;\"> </div> </a>",
      "<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1536\" height=\"1024\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536/1024;\"> </",
      "<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1296\" height=\"1080\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/05/The-Three-Layers-of-AI-Memory-Inception.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1296px; --smush-placeholder-aspect-ratio: 1296/1080;\"> </div> ",
      "<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
      "<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
      "<a href=\"https://twitter.com/FoundationIncCo\" target=\"_blank\" class=\"fa fa-brands fa-x-twitter\"></a>",
      "<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>",
      "<a href=\"https://www.facebook.com/FoundationInc/\" target=\"_blank\" class=\"fa fa-facebook-f\"></a>"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input type=\"search\" value name=\"s\" id=\"s\" placeholder=\"What are you looking for?\">",
      "<input type=\"search\" value name=\"s\" id=\"s\" placeholder=\"What are you looking for?\">"
    ],
    "imagesMissingAlt": [
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
      "<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
      "<img width=\"1692\" height=\"726\" data-src=\"https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1692px; --smush-placeholder-aspect-ratio: 1692/726;\">",
      "<img width=\"1536\" height=\"1024\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536/1024;\">",
      "<img width=\"1296\" height=\"1080\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/05/The-Three-Layers-of-AI-Memory-Inception.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1296px; --smush-placeholder-aspect-ratio: 1296/1080;\">",
      "<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=358105084929508&amp;ev=PageView&amp;noscript=1\">"
    ],
    "skippedHeadingLevels": [
      "h3: Featured",
      "h3: Create once. Distribute forever.",
      "h3: Featured",
      "h3: What's Generative Engine Optimization (GEO) & How To Do It?",
      "h3: The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "h3: About us overview",
      "h3: Featured",
      "h3: Create once. Distribute forever.",
      "h3: Featured",
      "h3: What's Generative Engine Optimization (GEO) & How To Do It?",
      "h3: The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "h3: About us overview",
      "h3: Most agencies chase rankings. We make sure AI picks you.",
      "h3: We’re Engineering Visibility for the AI Era",
      "h4: Research",
      "h4: Create",
      "h4: Distribute",
      "h4: Optimize",
      "h2: Research",
      "h3: Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
      "h3: We study your customers",
      "h3: Find Content-Market Fit",
      "h3: Deliver A Content Engine",
      "h2: Create",
      "h3: Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
      "h3: We Build Data-Driven Briefs",
      "h3: We Create Content That Works",
      "h3: We Move The Needle",
      "h2: Distribute",
      "h3: Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
      "h3: We Identify Good Content",
      "h3: We Run Distribution Playbooks",
      "h3: From Repurposing To Citations",
      "h3: Your distribution engine can include:",
      "h4: Reddit Threads",
      "h4: LinkedIn Carousels",
      "h4: LinkedIn Images",
      "h4: X Threads",
      "h4: X One-Off Posts",
      "h4: YouTube Videos",
      "h4: Short Social Clips",
      "h4: Citation Oriented Content",
      "h4: Email Marketing",
      "h4: User Generated Content",
      "h4: Repurposed Assets",
      "h4: And more...",
      "h2: Optimize",
      "h3: Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
      "h3: We Audit Old Content",
      "h3: Optimize For Search & Conversion",
      "h3: Maintain Brand Excellence",
      "h2: OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
      "h2: MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
      "h3: OUR LATEST CONTENT FROM THE LAB:",
      "h4: Generative Engine Optimization | GEO and AI Visibility",
      "h2: What’s Generative Engine Optimization (GEO) & How To Do It?",
      "h4: B2B Marketing | B2B SaaS | Reddit Marketing",
      "h2: We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "h4: GEO and AI Visibility",
      "h2: AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
      "h3: Want to work together?",
      "h3: Services",
      "h3: Industry Solutions",
      "h3: Foundation",
      "h3: Our Best Content",
      "h6: Phone Number: +1-902-510-2575 Address: 1650 Market Street, Philadelphia, PA 19103 © 2026 Foundation Marketing. All Rights Reserved."
    ]
  },
  "counts": {
    "h1": 0,
    "headings": 66,
    "links": 142,
    "inaccessibleLinks": 17,
    "buttons": 0,
    "inaccessibleButtons": 0,
    "images": 107,
    "imagesWithAlt": 95,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 2
  }
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "BreadcrumbList",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://foundationinc.co/wp-json/",
            "rel": "https://api.w.org/",
            "type": "application/json"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 93501
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92916
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92921
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92852
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92788
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92852
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92916
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92867
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92803
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92788
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92887
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92911
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92823
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92931
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92901
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92862
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92798
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92867
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 92803
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "foundationinc.co",
        "probes": [
          {
            "name": "_index._agents.foundationinc.co",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.foundationinc.co",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "foundationinc.co",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="s"> is missing tool-param-description.
    • <input name="s"> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 143,
        "interactiveWithTags": 0,
        "totalCount": 145,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 143,
        "interactiveWithTags": 0,
        "totalCount": 145,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 143,
    "interactiveWithTags": 0,
    "totalCount": 145,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"s\"> is missing tool-param-description.",
      "<input name=\"s\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 58/100 and needs improvement.

9 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: visibility, b2b, tech, saas.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

58/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 58/100 and needs improvement.

Evidence
{
  "title": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation",
  "h1": "",
  "description": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.",
  "topicOverlap": 0.42857142857142855,
  "topicTerms": [
    "visibility",
    "agency",
    "b2b",
    "tech",
    "saas",
    "companies",
    "foundation"
  ],
  "descriptionTerms": [
    "foundation",
    "marketing",
    "digital",
    "content",
    "agency",
    "helps",
    "ambitious",
    "brands",
    "enterprise",
    "companies",
    "tell",
    "great",
    "stories",
    "through"
  ],
  "missingFromDescription": [
    "visibility",
    "b2b",
    "tech",
    "saas"
  ],
  "score": 58,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

5 Warning

Needs attention

AIO: Source and trust signals

Warning
01

Issue

Missing AIO trust signals: author, publisher.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2024-02-02T19:03:59+00:00",
    "2026-06-01T14:44:14+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://foundationinc.co/about/",
      "text": "About Us",
      "html": "<a href=\"https://foundationinc.co/about/\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/11110244",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://foundationinc.co/lab/",
      "text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
      "html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology &amp; culture.</span> </span> </span> </span> <img width=\"32\" height=\"32\" src=\"/wp-co..."
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us <img width=\"32\" height=\"32\" src=\"/wp-content/themes/foundation-theme/assets/img/diagonal-arrow.svg\" alt=\"About us overview\" class=\"sub-menu__hover-icon\"> </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\">Book a Call</a>"
    },
    {
      "href": "https://foundationinc.co/lab/",
      "text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
      "html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology &amp; culture.</span> </span> </span> </span> </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"mobile-root-menu__item-link\">Book a Call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"button button--salmon \" target=\"_self\">Book a Call </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "BOOK DISCOVERY CALL",
      "html": "<a class=\"button button--salmon\" href=\"https://foundationinc.co/contact/\" target> BOOK DISCOVERY CALL </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--blue\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--salmon\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"button\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://foundationinc.co/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a rel=\"privacy-policy\" href=\"https://foundationinc.co/privacy-policy/\">Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 46,
  "passing": 4,
  "failing": [
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "Generative AI",
      "paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create once. Distribute forever.",
      "headingHtml": "<h3>Create once. Distribute forever.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h3>What&apos;s Generative Engine Optimization (GEO) &amp; How To Do It?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About us overview",
      "headingHtml": "<h3>About us overview</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "Generative AI",
      "paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create once. Distribute forever.",
      "headingHtml": "<h3>Create once. Distribute forever.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h3>What&apos;s Generative Engine Optimization (GEO) &amp; How To Do It?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About us overview",
      "headingHtml": "<h3>About us overview</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Most agencies chase rankings. We make sure AI picks you.",
      "headingHtml": "<h3 class=\"home-hero__header\"> Most agencies chase rankings. We make sure AI picks you. </h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "We’re Engineering Visibility for the AI Era",
      "headingHtml": "<h3 class=\"block-steps-cols__heading\"><p>We&#x2019;re Engineering Visibility for the AI Era</p> </h3>",
      "firstParagraph": "We’re Engineering Visibility for the AI Era",
      "paragraphHtml": "<p>We&#x2019;re Engineering Visibility for the AI Era</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Research",
      "headingHtml": "<h2 class=\"font56 salmon\">Research</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Understand which channels LLMs draw from in your category and where your brand is missing from the answers.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We study your customers",
      "headingHtml": "<h3>We study your customers</h3>",
      "firstParagraph": "Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.",
      "paragraphHtml": "<p>Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We&#x2019;ll study reviews online and listen to sales calls. We need to learn about your customers and product.</p>",
      "words": 35,
      "direct": false,
      "issue": "First paragraph is 35 words and does not look like a concise direct answer."
    },
    {
      "heading": "Deliver A Content Engine",
      "headingHtml": "<h3>Deliver A Content Engine</h3>",
      "firstParagraph": "Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months",
      "paragraphHtml": "<p>Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create",
      "headingHtml": "<h2 class=\"font56 salmon\">Create</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Build the content and authority signals that make your brand the one AI cites and the one buyers choose.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Create Content That Works",
      "headingHtml": "<h3>We Create Content That Works</h3>",
      "firstParagraph": "Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.",
      "paragraphHtml": "<p>Our writing team develops content that aligns with audiences search intent &amp; more. From long from blog posts to a series of comparison pages - we create content that drives ROI.</p>",
      "words": 29,
      "direct": false,
      "issue": "First paragraph is 29 words and does not look like a concise direct answer."
    },
    {
      "heading": "Distribute",
      "headingHtml": "<h2 class=\"font56 salmon\">Distribute</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Distribute your brand&apos;s narrative across the sources LLMs actually draw from &#x2014; search, Reddit, YouTube, earned media.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Identify Good Content",
      "headingHtml": "<h3>We Identify Good Content</h3>",
      "firstParagraph": "Our team identifies existing content worth distributing or plans new content that is worth distributing.",
      "paragraphHtml": "<p>Our team identifies existing content worth distributing or plans new content that is worth distributing.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Run Distribution Playbooks",
      "headingHtml": "<h3>We Run Distribution Playbooks</h3>",
      "firstParagraph": "These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.",
      "paragraphHtml": "<p>These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "From Repurposing To Citations",
      "headingHtml": "<h3>From Repurposing To Citations</h3>",
      "firstParagraph": "Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline.",
      "paragraphHtml": "<p>Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline. </p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your distribution engine can include:",
      "headingHtml": "<h3 class=\"block-grid__heading\">Your distribution engine can include:</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Optimize",
      "headingHtml": "<h2 class=\"font56 salmon\">Optimize</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Audit Old Content",
      "headingHtml": "<h3>We Audit Old Content</h3>",
      "firstParagraph": "Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization",
      "paragraphHtml": "<p>Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Optimize For Search & Conversion",
      "headingHtml": "<h3>Optimize For Search &amp; Conversion</h3>",
      "firstParagraph": "Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.",
      "paragraphHtml": "<p>Our optimization efforts improve your content so it&apos;s more likely to influence LLMs and show up in Google.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Maintain Brand Excellence",
      "headingHtml": "<h3>Maintain Brand Excellence</h3>",
      "firstParagraph": "Our editorial, design and copywriting team will optimize your content with brand excellence top of mind",
      "paragraphHtml": "<p>Our editorial, design and copywriting team will optimize your content with brand excellence top of mind</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
      "headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>",
      "firstParagraph": "We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.",
      "paragraphHtml": "<p>We&#x2019;ve helped some of the top brands and companies in the world drive real results from distribution &amp; creation.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
      "headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>",
      "firstParagraph": "Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.",
      "paragraphHtml": "<p>Our clients turn Reddit threads into pipeline. Their competitors don&#x2019;t even know those threads exist.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "OUR LATEST CONTENT FROM THE LAB:",
      "headingHtml": "<h3 class=\"font32 dark-blue bold featured-posts__title\">OUR LATEST CONTENT FROM THE LAB:</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What’s Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What&#x2019;s Generative Engine Optimization (GEO) &amp; How To Do It?</a> </h2>",
      "firstParagraph": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
      "paragraphHtml": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand&#x2019;s visibility in&#x2026; <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>",
      "words": 49,
      "direct": false,
      "issue": "First paragraph is 49 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "headingHtml": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit&#x2019;s Impact on B2B Search&#x2026; Here&#x2019;s What We Found</a> </h2>",
      "firstParagraph": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
      "paragraphHtml": "<p>&#x201c;Everyone has a plan until they get punched in the mouth.&#x201d; &#x2014; Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the&#x2026; <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>",
      "words": 41,
      "direct": false,
      "issue": "First paragraph is 41 words and does not look like a concise direct answer."
    },
    {
      "heading": "Want to work together?",
      "headingHtml": "<h3 class=\"booking-form__title font32 bold light-pink\">Want to work together?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Services",
      "headingHtml": "<h3 class=\"widgettitle\">Services</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Industry Solutions",
      "headingHtml": "<h3 class=\"widgettitle\">Industry Solutions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Foundation",
      "headingHtml": "<h3 class=\"widgettitle\">Foundation</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our Best Content",
      "headingHtml": "<h3 class=\"widgettitle\">Our Best Content</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

3 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

3 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 3,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 23,
      "heading": "H2: What’s Generative Engine Optimization (GEO) & How To Do It?",
      "text": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
      "words": 49,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (49 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand&#x2019;s visibility in&#x2026; <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>"
    },
    {
      "index": 24,
      "heading": "H2: We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "text": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
      "words": 41,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>&#x201c;Everyone has a plan until they get punched in the mouth.&#x201d; &#x2014; Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the&#x2026; <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>"
    },
    {
      "index": 25,
      "heading": "H2: AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
      "text": "“I think memory and the idea of personalization is going to be one of the most important concepts in our industry for the next forty eight months.” — Ross Simmonds, SEO Week 2026 LLMs are learning from every user interaction. That memory increasingly shapes… Read More",
      "words": 45,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (45 words; target 80-220)."
      ],
      "html": "<p>&#x201c;I think memory and the idea of personalization is going to be one of the most important concepts in our industry for the next forty eight months.&#x201d;&#xa0; &#x2014; Ross Simmonds, SEO Week 2026 LLMs are learning from every user interaction. That memory increasingly shapes&#x2026; <a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"read-more\">Read More</a></p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning
01

Issue

Missing AIO trust signals: author, publisher.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2024-02-02T19:03:59+00:00",
    "2026-06-01T14:44:14+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://foundationinc.co/about/",
      "text": "About Us",
      "html": "<a href=\"https://foundationinc.co/about/\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/11110244",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://foundationinc.co/lab/",
      "text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
      "html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology &amp; culture.</span> </span> </span> </span> <img width=\"32\" height=\"32\" src=\"/wp-co..."
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us <img width=\"32\" height=\"32\" src=\"/wp-content/themes/foundation-theme/assets/img/diagonal-arrow.svg\" alt=\"About us overview\" class=\"sub-menu__hover-icon\"> </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\">Book a Call</a>"
    },
    {
      "href": "https://foundationinc.co/lab/",
      "text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
      "html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology &amp; culture.</span> </span> </span> </span> </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"mobile-root-menu__item-link\">Book a Call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book a Call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"button button--salmon \" target=\"_self\">Book a Call </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "BOOK DISCOVERY CALL",
      "html": "<a class=\"button button--salmon\" href=\"https://foundationinc.co/contact/\" target> BOOK DISCOVERY CALL </a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--blue\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--salmon\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Book an intro call",
      "html": "<a href=\"https://foundationinc.co/contact/\" class=\"button\">Book an intro call</a>"
    },
    {
      "href": "https://foundationinc.co/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://foundationinc.co/contact/\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://foundationinc.co/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a rel=\"privacy-policy\" href=\"https://foundationinc.co/privacy-policy/\">Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Visible structured data match

Warning
01

Issue

2 structured-data value(s) were not found in visible page text.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 80/100 and needs improvement.

Evidence
{
  "schemaCount": 5,
  "checkedFields": [
    {
      "path": "$[0].@graph[0].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[0].@graph[1].name",
      "value": "Foundation Marketing"
    },
    {
      "path": "$[0].@graph[2].name",
      "value": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation"
    },
    {
      "path": "$[0].@graph[2].description",
      "value": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content."
    },
    {
      "path": "$[0].@graph[3].name",
      "value": "Foundation Marketing"
    },
    {
      "path": "$[1].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[2].name",
      "value": "Foundation Marketing"
    },
    {
      "path": "$[3].name",
      "value": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation"
    },
    {
      "path": "$[3].description",
      "value": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content."
    },
    {
      "path": "$[4].name",
      "value": "Foundation Marketing"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].@graph[0].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[1].itemListElement[0].name",
      "value": "Home"
    }
  ],
  "score": 80,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 66/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: visibility, b2b, tech, saas.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

66/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 66/100 and needs improvement.

Evidence
{
  "title": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation",
  "h1": "",
  "description": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.",
  "topicOverlap": 0.42857142857142855,
  "definitionCount": 9,
  "topicTerms": [
    "visibility",
    "agency",
    "b2b",
    "tech",
    "saas",
    "companies",
    "foundation"
  ],
  "descriptionTerms": [
    "foundation",
    "marketing",
    "digital",
    "content",
    "agency",
    "helps",
    "ambitious",
    "brands",
    "enterprise",
    "companies",
    "tell",
    "great",
    "stories",
    "through"
  ],
  "missingFromDescription": [
    "visibility",
    "b2b",
    "tech",
    "saas"
  ],
  "score": 66,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence
{
  "h2Count": 9,
  "questionH2s": [
    {
      "index": 7,
      "text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
      "isQuestion": true,
      "html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What&#x2019;s Generative Engine Optimization (GEO) &amp; How To Do It?</a> </h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 46,
  "passing": 4,
  "failing": [
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "Generative AI",
      "paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create once. Distribute forever.",
      "headingHtml": "<h3>Create once. Distribute forever.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h3>What&apos;s Generative Engine Optimization (GEO) &amp; How To Do It?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About us overview",
      "headingHtml": "<h3>About us overview</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "Generative AI",
      "paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create once. Distribute forever.",
      "headingHtml": "<h3>Create once. Distribute forever.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3> Featured </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h3>What&apos;s Generative Engine Optimization (GEO) &amp; How To Do It?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
      "headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About us overview",
      "headingHtml": "<h3>About us overview</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Most agencies chase rankings. We make sure AI picks you.",
      "headingHtml": "<h3 class=\"home-hero__header\"> Most agencies chase rankings. We make sure AI picks you. </h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "We’re Engineering Visibility for the AI Era",
      "headingHtml": "<h3 class=\"block-steps-cols__heading\"><p>We&#x2019;re Engineering Visibility for the AI Era</p> </h3>",
      "firstParagraph": "We’re Engineering Visibility for the AI Era",
      "paragraphHtml": "<p>We&#x2019;re Engineering Visibility for the AI Era</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Research",
      "headingHtml": "<h2 class=\"font56 salmon\">Research</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Understand which channels LLMs draw from in your category and where your brand is missing from the answers.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We study your customers",
      "headingHtml": "<h3>We study your customers</h3>",
      "firstParagraph": "Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.",
      "paragraphHtml": "<p>Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We&#x2019;ll study reviews online and listen to sales calls. We need to learn about your customers and product.</p>",
      "words": 35,
      "direct": false,
      "issue": "First paragraph is 35 words and does not look like a concise direct answer."
    },
    {
      "heading": "Deliver A Content Engine",
      "headingHtml": "<h3>Deliver A Content Engine</h3>",
      "firstParagraph": "Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months",
      "paragraphHtml": "<p>Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create",
      "headingHtml": "<h2 class=\"font56 salmon\">Create</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Build the content and authority signals that make your brand the one AI cites and the one buyers choose.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Create Content That Works",
      "headingHtml": "<h3>We Create Content That Works</h3>",
      "firstParagraph": "Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.",
      "paragraphHtml": "<p>Our writing team develops content that aligns with audiences search intent &amp; more. From long from blog posts to a series of comparison pages - we create content that drives ROI.</p>",
      "words": 29,
      "direct": false,
      "issue": "First paragraph is 29 words and does not look like a concise direct answer."
    },
    {
      "heading": "Distribute",
      "headingHtml": "<h2 class=\"font56 salmon\">Distribute</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Distribute your brand&apos;s narrative across the sources LLMs actually draw from &#x2014; search, Reddit, YouTube, earned media.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Identify Good Content",
      "headingHtml": "<h3>We Identify Good Content</h3>",
      "firstParagraph": "Our team identifies existing content worth distributing or plans new content that is worth distributing.",
      "paragraphHtml": "<p>Our team identifies existing content worth distributing or plans new content that is worth distributing.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Run Distribution Playbooks",
      "headingHtml": "<h3>We Run Distribution Playbooks</h3>",
      "firstParagraph": "These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.",
      "paragraphHtml": "<p>These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "From Repurposing To Citations",
      "headingHtml": "<h3>From Repurposing To Citations</h3>",
      "firstParagraph": "Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline.",
      "paragraphHtml": "<p>Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline. </p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your distribution engine can include:",
      "headingHtml": "<h3 class=\"block-grid__heading\">Your distribution engine can include:</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Optimize",
      "headingHtml": "<h2 class=\"font56 salmon\">Optimize</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
      "headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Audit Old Content",
      "headingHtml": "<h3>We Audit Old Content</h3>",
      "firstParagraph": "Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization",
      "paragraphHtml": "<p>Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Optimize For Search & Conversion",
      "headingHtml": "<h3>Optimize For Search &amp; Conversion</h3>",
      "firstParagraph": "Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.",
      "paragraphHtml": "<p>Our optimization efforts improve your content so it&apos;s more likely to influence LLMs and show up in Google.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Maintain Brand Excellence",
      "headingHtml": "<h3>Maintain Brand Excellence</h3>",
      "firstParagraph": "Our editorial, design and copywriting team will optimize your content with brand excellence top of mind",
      "paragraphHtml": "<p>Our editorial, design and copywriting team will optimize your content with brand excellence top of mind</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
      "headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>",
      "firstParagraph": "We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.",
      "paragraphHtml": "<p>We&#x2019;ve helped some of the top brands and companies in the world drive real results from distribution &amp; creation.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
      "headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>",
      "firstParagraph": "Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.",
      "paragraphHtml": "<p>Our clients turn Reddit threads into pipeline. Their competitors don&#x2019;t even know those threads exist.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "OUR LATEST CONTENT FROM THE LAB:",
      "headingHtml": "<h3 class=\"font32 dark-blue bold featured-posts__title\">OUR LATEST CONTENT FROM THE LAB:</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What’s Generative Engine Optimization (GEO) & How To Do It?",
      "headingHtml": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What&#x2019;s Generative Engine Optimization (GEO) &amp; How To Do It?</a> </h2>",
      "firstParagraph": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
      "paragraphHtml": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand&#x2019;s visibility in&#x2026; <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>",
      "words": 49,
      "direct": false,
      "issue": "First paragraph is 49 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "headingHtml": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit&#x2019;s Impact on B2B Search&#x2026; Here&#x2019;s What We Found</a> </h2>",
      "firstParagraph": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
      "paragraphHtml": "<p>&#x201c;Everyone has a plan until they get punched in the mouth.&#x201d; &#x2014; Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the&#x2026; <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>",
      "words": 41,
      "direct": false,
      "issue": "First paragraph is 41 words and does not look like a concise direct answer."
    },
    {
      "heading": "Want to work together?",
      "headingHtml": "<h3 class=\"booking-form__title font32 bold light-pink\">Want to work together?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Services",
      "headingHtml": "<h3 class=\"widgettitle\">Services</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Industry Solutions",
      "headingHtml": "<h3 class=\"widgettitle\">Industry Solutions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Foundation",
      "headingHtml": "<h3 class=\"widgettitle\">Foundation</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our Best Content",
      "headingHtml": "<h3 class=\"widgettitle\">Our Best Content</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Research",
      "html": "<h2 class=\"font56 salmon\">Research</h2>"
    },
    {
      "text": "Create",
      "html": "<h2 class=\"font56 salmon\">Create</h2>"
    },
    {
      "text": "Distribute",
      "html": "<h2 class=\"font56 salmon\">Distribute</h2>"
    },
    {
      "text": "Optimize",
      "html": "<h2 class=\"font56 salmon\">Optimize</h2>"
    },
    {
      "text": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
      "html": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>"
    },
    {
      "text": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
      "html": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>"
    },
    {
      "text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
      "html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What&#x2019;s Generative Engine Optimization (GEO) &amp; How To Do It?</a> </h2>"
    },
    {
      "text": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "html": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit&#x2019;s Impact on B2B Search&#x2026; Here&#x2019;s What We Found</a> </h2>"
    },
    {
      "text": "AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
      "html": "<h2><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\">AI Memory Is the Next Battleground in Marketing: Here&#x2019;s Your Inception Strategy</a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 93350
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 93331
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 93307
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Research",
      "html": "<h2 class=\"font56 salmon\">Research</h2>"
    },
    {
      "text": "Create",
      "html": "<h2 class=\"font56 salmon\">Create</h2>"
    },
    {
      "text": "Distribute",
      "html": "<h2 class=\"font56 salmon\">Distribute</h2>"
    },
    {
      "text": "Optimize",
      "html": "<h2 class=\"font56 salmon\">Optimize</h2>"
    },
    {
      "text": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
      "html": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>"
    },
    {
      "text": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
      "html": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>"
    },
    {
      "text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
      "html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What&#x2019;s Generative Engine Optimization (GEO) &amp; How To Do It?</a> </h2>"
    },
    {
      "text": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
      "html": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit&#x2019;s Impact on B2B Search&#x2026; Here&#x2019;s What We Found</a> </h2>"
    },
    {
      "text": "AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
      "html": "<h2><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\">AI Memory Is the Next Battleground in Marketing: Here&#x2019;s Your Inception Strategy</a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

6 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "6 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Links do not have a discernible name

25 Fail

Check name

Links do not have a discernible name

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).

Evidence
{
  "description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

25 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Evidence
{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

13 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 11 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 11 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

13 Warning

Check name

Use efficient cache lifetimes

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 200 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 200 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
62/100Level 3, Bot-AwareCurrent report
foundationinc.co AI SEO Report: 62/100 (Level 3, Bot-Aware)