Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 45 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 77 out of 100
- SEO 92 out of 100
- Performance and Accessibility 88 out of 100
What AI sees of your website

AI Visibility Agency for B2B Tech & SaaS Companies | Foundation
Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.
Next step
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 45 | Priority fix | 10 | 14 | 0 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 67 | Needs work | 6 | 5 | 0 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 15 | 22 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 11 | 0 | 0 | |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 77 | Mostly ready | 7 | 0 | 13 | |
| GEO Readiness | 81 | Mostly ready | 3 | 0 | 3 | |
| AIO Readiness | 83 | Mostly ready | 3 | 0 | 4 | |
| AEO Readiness | 67 | Needs work | 1 | 0 | 6 | |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 88 | Mostly ready | 21 | 2 | 2 | View details |
| Performance | 93 | Strong | 18 | 2 | 2 | View details |
| Accessibility | 79 | Mostly ready | 3 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
39 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
Needs attention
HSTS header
Issue
HSTS header is missing or incomplete.
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
50 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 20763,
"excerpt": "<!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" pr",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": " <!doctype html>\n<!--[if lt IE 9]><html class=\"no-js no-svg ie lt-ie9 lt-ie8 lt-ie7\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if IE 9]><html class=\"no-js no-svg ie ie9 lt-ie9 lt-ie8\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <![endif]-->\n<!--[if gt IE 9]><!--><html class=\"no-js no-svg\" dir=\"ltr\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\"> <!--<![endif]-->\n<head>\n <meta charset=\"UTF-8\" />\n <link rel=\"stylesheet\" href=\"https://foundationinc.co/wp-content/themes/foundation-theme/style.css\" type=\"text/css\" media=\"screen\" />\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <li"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
50 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: missing <main> landmark; missing <nav> landmark; invalid h1 (found 0); skipped heading levels; 17 links missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing); missing alt text on >10% of images.
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": false,
"footer": true,
"meaningfulH1": false,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": false,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"https://clutch.co/profile/foundation-marketing?utm_source=clutch_award_badge&utm_medium=image_embed&badge=131261\" rel=\"noopener noreferrer\" target> <img width=\"385\" height=\"409\" src=\"https://foundationinc.co/wp-content/uploads/2026/03/clutch_100_2026_award.svg\" alt> </a>",
"<a name=\"featured-posts\"></a>",
"<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1692\" height=\"726\" data-src=\"https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1692px; --smush-placeholder-aspect-ratio: 1692/726;\"> </div> </a>",
"<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1536\" height=\"1024\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536/1024;\"> </",
"<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> <div class=\"featured-posts__item--thumb\"> <img width=\"1296\" height=\"1080\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/05/The-Three-Layers-of-AI-Memory-Inception.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1296px; --smush-placeholder-aspect-ratio: 1296/1080;\"> </div> ",
"<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
"<a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a>",
"<a href=\"https://twitter.com/FoundationIncCo\" target=\"_blank\" class=\"fa fa-brands fa-x-twitter\"></a>",
"<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>",
"<a href=\"https://www.facebook.com/FoundationInc/\" target=\"_blank\" class=\"fa fa-facebook-f\"></a>"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input type=\"search\" value name=\"s\" id=\"s\" placeholder=\"What are you looking for?\">",
"<input type=\"search\" value name=\"s\" id=\"s\" placeholder=\"What are you looking for?\">"
],
"imagesMissingAlt": [
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\">",
"<img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star-1.svg\">",
"<img width=\"1692\" height=\"726\" data-src=\"https://foundationinc.co/wp-content/uploads/2025/06/Things-to-do-in-NY.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1692px; --smush-placeholder-aspect-ratio: 1692/726;\">",
"<img width=\"1536\" height=\"1024\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/03/Reddit-vs-SaaS-Marketer-Boxing-Match-Illustration.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1536px; --smush-placeholder-aspect-ratio: 1536/1024;\">",
"<img width=\"1296\" height=\"1080\" data-src=\"https://foundationinc.co/wp-content/uploads/2026/05/The-Three-Layers-of-AI-Memory-Inception.png\" src=\"data:image/svg+xml;base64,PHN2ZyB3aWR0aD0iMSIgaGVpZ2h0PSIxIiB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciPjwvc3ZnPg==\" class=\"lazyload\" style=\"--smush-placeholder-width: 1296px; --smush-placeholder-aspect-ratio: 1296/1080;\">",
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=358105084929508&ev=PageView&noscript=1\">"
],
"skippedHeadingLevels": [
"h3: Featured",
"h3: Create once. Distribute forever.",
"h3: Featured",
"h3: What's Generative Engine Optimization (GEO) & How To Do It?",
"h3: The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"h3: About us overview",
"h3: Featured",
"h3: Create once. Distribute forever.",
"h3: Featured",
"h3: What's Generative Engine Optimization (GEO) & How To Do It?",
"h3: The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"h3: About us overview",
"h3: Most agencies chase rankings. We make sure AI picks you.",
"h3: We’re Engineering Visibility for the AI Era",
"h4: Research",
"h4: Create",
"h4: Distribute",
"h4: Optimize",
"h2: Research",
"h3: Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
"h3: We study your customers",
"h3: Find Content-Market Fit",
"h3: Deliver A Content Engine",
"h2: Create",
"h3: Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
"h3: We Build Data-Driven Briefs",
"h3: We Create Content That Works",
"h3: We Move The Needle",
"h2: Distribute",
"h3: Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
"h3: We Identify Good Content",
"h3: We Run Distribution Playbooks",
"h3: From Repurposing To Citations",
"h3: Your distribution engine can include:",
"h4: Reddit Threads",
"h4: LinkedIn Carousels",
"h4: LinkedIn Images",
"h4: X Threads",
"h4: X One-Off Posts",
"h4: YouTube Videos",
"h4: Short Social Clips",
"h4: Citation Oriented Content",
"h4: Email Marketing",
"h4: User Generated Content",
"h4: Repurposed Assets",
"h4: And more...",
"h2: Optimize",
"h3: Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
"h3: We Audit Old Content",
"h3: Optimize For Search & Conversion",
"h3: Maintain Brand Excellence",
"h2: OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
"h2: MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
"h3: OUR LATEST CONTENT FROM THE LAB:",
"h4: Generative Engine Optimization | GEO and AI Visibility",
"h2: What’s Generative Engine Optimization (GEO) & How To Do It?",
"h4: B2B Marketing | B2B SaaS | Reddit Marketing",
"h2: We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"h4: GEO and AI Visibility",
"h2: AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
"h3: Want to work together?",
"h3: Services",
"h3: Industry Solutions",
"h3: Foundation",
"h3: Our Best Content",
"h6: Phone Number: +1-902-510-2575 Address: 1650 Market Street, Philadelphia, PA 19103 © 2026 Foundation Marketing. All Rights Reserved."
]
},
"counts": {
"h1": 0,
"headings": 66,
"links": 142,
"inaccessibleLinks": 17,
"buttons": 0,
"inaccessibleButtons": 0,
"images": 107,
"imagesWithAlt": 95,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 2
}
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
Needs attention
FAQPage schema
Issue
FAQ content was detected but no FAQPage schema was found.
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
Needs attention
High-value schema types
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://foundationinc.co/wp-json/",
"rel": "https://api.w.org/",
"type": "application/json"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 93501
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92916
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92921
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92852
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92788
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92852
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92916
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92867
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92803
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92788
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92887
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92911
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92823
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92931
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92901
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92862
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92798
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92867
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 92803
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "foundationinc.co",
"probes": [
{
"name": "_index._agents.foundationinc.co",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.foundationinc.co",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "foundationinc.co",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="s"> is missing tool-param-description.<input name="s"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 143,
"interactiveWithTags": 0,
"totalCount": 145,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 2,
"issues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"s\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"s\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 143,
"interactiveWithTags": 0,
"totalCount": 145,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 143,
"interactiveWithTags": 0,
"totalCount": 145,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 58/100 and needs improvement.
9 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 58/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: visibility, b2b, tech, saas.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
58/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 58/100 and needs improvement.
Evidence
{
"title": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation",
"h1": "",
"description": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.",
"topicOverlap": 0.42857142857142855,
"topicTerms": [
"visibility",
"agency",
"b2b",
"tech",
"saas",
"companies",
"foundation"
],
"descriptionTerms": [
"foundation",
"marketing",
"digital",
"content",
"agency",
"helps",
"ambitious",
"brands",
"enterprise",
"companies",
"tell",
"great",
"stories",
"through"
],
"missingFromDescription": [
"visibility",
"b2b",
"tech",
"saas"
],
"score": 58,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2024-02-02T19:03:59+00:00",
"2026-06-01T14:44:14+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://foundationinc.co/about/",
"text": "About Us",
"html": "<a href=\"https://foundationinc.co/about/\">About Us</a>"
},
{
"href": "https://www.linkedin.com/company/11110244",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>"
}
],
"contactLinks": [
{
"href": "https://foundationinc.co/lab/",
"text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
"html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.</span> </span> </span> </span> <img width=\"32\" height=\"32\" src=\"/wp-co..."
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us <img width=\"32\" height=\"32\" src=\"/wp-content/themes/foundation-theme/assets/img/diagonal-arrow.svg\" alt=\"About us overview\" class=\"sub-menu__hover-icon\"> </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\">Book a Call</a>"
},
{
"href": "https://foundationinc.co/lab/",
"text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
"html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.</span> </span> </span> </span> </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"mobile-root-menu__item-link\">Book a Call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"button button--salmon \" target=\"_self\">Book a Call </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "BOOK DISCOVERY CALL",
"html": "<a class=\"button button--salmon\" href=\"https://foundationinc.co/contact/\" target> BOOK DISCOVERY CALL </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--blue\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--salmon\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"button\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://foundationinc.co/privacy-policy/",
"text": "Privacy Policy",
"html": "<a rel=\"privacy-policy\" href=\"https://foundationinc.co/privacy-policy/\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 46,
"passing": 4,
"failing": [
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "Generative AI",
"paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Create once. Distribute forever.",
"headingHtml": "<h3>Create once. Distribute forever.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h3>What's Generative Engine Optimization (GEO) & How To Do It?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About us overview",
"headingHtml": "<h3>About us overview</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "Generative AI",
"paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Create once. Distribute forever.",
"headingHtml": "<h3>Create once. Distribute forever.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h3>What's Generative Engine Optimization (GEO) & How To Do It?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About us overview",
"headingHtml": "<h3>About us overview</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Most agencies chase rankings. We make sure AI picks you.",
"headingHtml": "<h3 class=\"home-hero__header\"> Most agencies chase rankings. We make sure AI picks you. </h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "We’re Engineering Visibility for the AI Era",
"headingHtml": "<h3 class=\"block-steps-cols__heading\"><p>We’re Engineering Visibility for the AI Era</p> </h3>",
"firstParagraph": "We’re Engineering Visibility for the AI Era",
"paragraphHtml": "<p>We’re Engineering Visibility for the AI Era</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Research",
"headingHtml": "<h2 class=\"font56 salmon\">Research</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Understand which channels LLMs draw from in your category and where your brand is missing from the answers.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We study your customers",
"headingHtml": "<h3>We study your customers</h3>",
"firstParagraph": "Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.",
"paragraphHtml": "<p>Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.</p>",
"words": 35,
"direct": false,
"issue": "First paragraph is 35 words and does not look like a concise direct answer."
},
{
"heading": "Deliver A Content Engine",
"headingHtml": "<h3>Deliver A Content Engine</h3>",
"firstParagraph": "Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months",
"paragraphHtml": "<p>Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Create",
"headingHtml": "<h2 class=\"font56 salmon\">Create</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Build the content and authority signals that make your brand the one AI cites and the one buyers choose.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Create Content That Works",
"headingHtml": "<h3>We Create Content That Works</h3>",
"firstParagraph": "Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.",
"paragraphHtml": "<p>Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Distribute",
"headingHtml": "<h2 class=\"font56 salmon\">Distribute</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Identify Good Content",
"headingHtml": "<h3>We Identify Good Content</h3>",
"firstParagraph": "Our team identifies existing content worth distributing or plans new content that is worth distributing.",
"paragraphHtml": "<p>Our team identifies existing content worth distributing or plans new content that is worth distributing.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "We Run Distribution Playbooks",
"headingHtml": "<h3>We Run Distribution Playbooks</h3>",
"firstParagraph": "These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.",
"paragraphHtml": "<p>These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "From Repurposing To Citations",
"headingHtml": "<h3>From Repurposing To Citations</h3>",
"firstParagraph": "Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline.",
"paragraphHtml": "<p>Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline. </p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Your distribution engine can include:",
"headingHtml": "<h3 class=\"block-grid__heading\">Your distribution engine can include:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Optimize",
"headingHtml": "<h2 class=\"font56 salmon\">Optimize</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Audit Old Content",
"headingHtml": "<h3>We Audit Old Content</h3>",
"firstParagraph": "Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization",
"paragraphHtml": "<p>Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Optimize For Search & Conversion",
"headingHtml": "<h3>Optimize For Search & Conversion</h3>",
"firstParagraph": "Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.",
"paragraphHtml": "<p>Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Maintain Brand Excellence",
"headingHtml": "<h3>Maintain Brand Excellence</h3>",
"firstParagraph": "Our editorial, design and copywriting team will optimize your content with brand excellence top of mind",
"paragraphHtml": "<p>Our editorial, design and copywriting team will optimize your content with brand excellence top of mind</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
"headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>",
"firstParagraph": "We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.",
"paragraphHtml": "<p>We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
"headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>",
"firstParagraph": "Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.",
"paragraphHtml": "<p>Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "OUR LATEST CONTENT FROM THE LAB:",
"headingHtml": "<h3 class=\"font32 dark-blue bold featured-posts__title\">OUR LATEST CONTENT FROM THE LAB:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What’s Generative Engine Optimization (GEO) & How To Do It?</a> </h2>",
"firstParagraph": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
"paragraphHtml": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>",
"words": 49,
"direct": false,
"issue": "First paragraph is 49 words and does not look like a concise direct answer."
},
{
"heading": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"headingHtml": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found</a> </h2>",
"firstParagraph": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
"paragraphHtml": "<p>“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>",
"words": 41,
"direct": false,
"issue": "First paragraph is 41 words and does not look like a concise direct answer."
},
{
"heading": "Want to work together?",
"headingHtml": "<h3 class=\"booking-form__title font32 bold light-pink\">Want to work together?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Services",
"headingHtml": "<h3 class=\"widgettitle\">Services</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Industry Solutions",
"headingHtml": "<h3 class=\"widgettitle\">Industry Solutions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Foundation",
"headingHtml": "<h3 class=\"widgettitle\">Foundation</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Our Best Content",
"headingHtml": "<h3 class=\"widgettitle\">Our Best Content</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
3 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 3,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 23,
"heading": "H2: What’s Generative Engine Optimization (GEO) & How To Do It?",
"text": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
"words": 49,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (49 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>"
},
{
"index": 24,
"heading": "H2: We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"text": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
"words": 41,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (41 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>"
},
{
"index": 25,
"heading": "H2: AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
"text": "“I think memory and the idea of personalization is going to be one of the most important concepts in our industry for the next forty eight months.” — Ross Simmonds, SEO Week 2026 LLMs are learning from every user interaction. That memory increasingly shapes… Read More",
"words": 45,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (45 words; target 80-220)."
],
"html": "<p>“I think memory and the idea of personalization is going to be one of the most important concepts in our industry for the next forty eight months.”  — Ross Simmonds, SEO Week 2026 LLMs are learning from every user interaction. That memory increasingly shapes… <a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"read-more\">Read More</a></p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2024-02-02T19:03:59+00:00",
"2026-06-01T14:44:14+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://foundationinc.co/about/",
"text": "About Us",
"html": "<a href=\"https://foundationinc.co/about/\">About Us</a>"
},
{
"href": "https://www.linkedin.com/company/11110244",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/11110244\" target=\"_blank\" class=\"fa fa-linkedin\"></a>"
}
],
"contactLinks": [
{
"href": "https://foundationinc.co/lab/",
"text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
"html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.</span> </span> </span> </span> <img width=\"32\" height=\"32\" src=\"/wp-co..."
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us <img width=\"32\" height=\"32\" src=\"/wp-content/themes/foundation-theme/assets/img/diagonal-arrow.svg\" alt=\"About us overview\" class=\"sub-menu__hover-icon\"> </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\">Book a Call</a>"
},
{
"href": "https://foundationinc.co/lab/",
"text": "The Lab | Blog Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.",
"html": "<a href=\"https://foundationinc.co/lab/\" class=\"with-content\"> <span class=\"sub-menu__single-content-wrapper\"> <span class=\"sub-menu__single-content\"> <img width=\"24\" height=\"24\" src=\"https://foundationinc.co/wp-content/uploads/2023/09/star.svg\"> <span class=\"text\"> The Lab | Blog <span class=\"description\">Our mission is to help marketing leaders in SaaS develop a deeper understanding of marketing, technology & culture.</span> </span> </span> </span> </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\"> Contact Us </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"mobile-root-menu__item-link\">Book a Call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book a Call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"button button--salmon \" target=\"_self\">Book a Call </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "BOOK DISCOVERY CALL",
"html": "<a class=\"button button--salmon\" href=\"https://foundationinc.co/contact/\" target> BOOK DISCOVERY CALL </a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--blue\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"title-cols__cta button button--salmon\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Book an intro call",
"html": "<a href=\"https://foundationinc.co/contact/\" class=\"button\">Book an intro call</a>"
},
{
"href": "https://foundationinc.co/contact/",
"text": "Contact Us",
"html": "<a href=\"https://foundationinc.co/contact/\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://foundationinc.co/privacy-policy/",
"text": "Privacy Policy",
"html": "<a rel=\"privacy-policy\" href=\"https://foundationinc.co/privacy-policy/\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 80/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 80/100 and needs improvement.
Needs attention
AIO: Visible structured data match
Issue
2 structured-data value(s) were not found in visible page text.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 80/100 and needs improvement.
Evidence
{
"schemaCount": 5,
"checkedFields": [
{
"path": "$[0].@graph[0].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[0].@graph[1].name",
"value": "Foundation Marketing"
},
{
"path": "$[0].@graph[2].name",
"value": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation"
},
{
"path": "$[0].@graph[2].description",
"value": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content."
},
{
"path": "$[0].@graph[3].name",
"value": "Foundation Marketing"
},
{
"path": "$[1].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[2].name",
"value": "Foundation Marketing"
},
{
"path": "$[3].name",
"value": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation"
},
{
"path": "$[3].description",
"value": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content."
},
{
"path": "$[4].name",
"value": "Foundation Marketing"
}
],
"mismatches": [
{
"path": "$[0].@graph[0].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[1].itemListElement[0].name",
"value": "Home"
}
],
"score": 80,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 66/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 66/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: visibility, b2b, tech, saas.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
66/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 66/100 and needs improvement.
Evidence
{
"title": "AI Visibility Agency for B2B Tech & SaaS Companies | Foundation",
"h1": "",
"description": "Foundation Marketing is an digital + content marketing agency that helps ambitious brands and enterprise companies tell great stories through content.",
"topicOverlap": 0.42857142857142855,
"definitionCount": 9,
"topicTerms": [
"visibility",
"agency",
"b2b",
"tech",
"saas",
"companies",
"foundation"
],
"descriptionTerms": [
"foundation",
"marketing",
"digital",
"content",
"agency",
"helps",
"ambitious",
"brands",
"enterprise",
"companies",
"tell",
"great",
"stories",
"through"
],
"missingFromDescription": [
"visibility",
"b2b",
"tech",
"saas"
],
"score": 66,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 70/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 70/100 and needs improvement.
Evidence
{
"h2Count": 9,
"questionH2s": [
{
"index": 7,
"text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"isQuestion": true,
"html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What’s Generative Engine Optimization (GEO) & How To Do It?</a> </h2>"
}
],
"hasFaq": false,
"score": 70,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 46,
"passing": 4,
"failing": [
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "Generative AI",
"paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Create once. Distribute forever.",
"headingHtml": "<h3>Create once. Distribute forever.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h3>What's Generative Engine Optimization (GEO) & How To Do It?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About us overview",
"headingHtml": "<h3>About us overview</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "Generative AI",
"paragraphHtml": "<p><a href=\"https://foundationinc.co/learn/generative-ai/\"><b>Generative AI</b></a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Create once. Distribute forever.",
"headingHtml": "<h3>Create once. Distribute forever.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Featured",
"headingHtml": "<h3> Featured </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h3>What's Generative Engine Optimization (GEO) & How To Do It?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions",
"headingHtml": "<h3>The B2B Buyer Journey: Using Content to Influence Modern Enterprise Decisions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About us overview",
"headingHtml": "<h3>About us overview</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Most agencies chase rankings. We make sure AI picks you.",
"headingHtml": "<h3 class=\"home-hero__header\"> Most agencies chase rankings. We make sure AI picks you. </h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "We’re Engineering Visibility for the AI Era",
"headingHtml": "<h3 class=\"block-steps-cols__heading\"><p>We’re Engineering Visibility for the AI Era</p> </h3>",
"firstParagraph": "We’re Engineering Visibility for the AI Era",
"paragraphHtml": "<p>We’re Engineering Visibility for the AI Era</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Research",
"headingHtml": "<h2 class=\"font56 salmon\">Research</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Understand which channels LLMs draw from in your category and where your brand is missing from the answers.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Understand which channels LLMs draw from in your category and where your brand is missing from the answers.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We study your customers",
"headingHtml": "<h3>We study your customers</h3>",
"firstParagraph": "Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.",
"paragraphHtml": "<p>Our Strategy team will study the keywords your audience uses and the newsletters they subscribe to. We’ll study reviews online and listen to sales calls. We need to learn about your customers and product.</p>",
"words": 35,
"direct": false,
"issue": "First paragraph is 35 words and does not look like a concise direct answer."
},
{
"heading": "Deliver A Content Engine",
"headingHtml": "<h3>Deliver A Content Engine</h3>",
"firstParagraph": "Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months",
"paragraphHtml": "<p>Our production team and strategy team work together to develop a content engine that outlines all the activities needed for you to reach your goals in the next 12 months</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Create",
"headingHtml": "<h2 class=\"font56 salmon\">Create</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Build the content and authority signals that make your brand the one AI cites and the one buyers choose.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Build the content and authority signals that make your brand the one AI cites and the one buyers choose.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Create Content That Works",
"headingHtml": "<h3>We Create Content That Works</h3>",
"firstParagraph": "Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.",
"paragraphHtml": "<p>Our writing team develops content that aligns with audiences search intent & more. From long from blog posts to a series of comparison pages - we create content that drives ROI.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Distribute",
"headingHtml": "<h2 class=\"font56 salmon\">Distribute</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Distribute your brand's narrative across the sources LLMs actually draw from — search, Reddit, YouTube, earned media.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Identify Good Content",
"headingHtml": "<h3>We Identify Good Content</h3>",
"firstParagraph": "Our team identifies existing content worth distributing or plans new content that is worth distributing.",
"paragraphHtml": "<p>Our team identifies existing content worth distributing or plans new content that is worth distributing.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "We Run Distribution Playbooks",
"headingHtml": "<h3>We Run Distribution Playbooks</h3>",
"firstParagraph": "These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.",
"paragraphHtml": "<p>These pieces go through a distribution engine that drives an increase in LLM visibility across the various models.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "From Repurposing To Citations",
"headingHtml": "<h3>From Repurposing To Citations</h3>",
"firstParagraph": "Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline.",
"paragraphHtml": "<p>Our team will manage the holistic distribution engine surrounding your content. We drive citations. We drive shares. We drive links. We drive pipeline. </p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Your distribution engine can include:",
"headingHtml": "<h3 class=\"block-grid__heading\">Your distribution engine can include:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Optimize",
"headingHtml": "<h2 class=\"font56 salmon\">Optimize</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.",
"headingHtml": "<h3 class=\"brown bold font21 title-cols__small-title\">Track and improve the metrics that matter: citation rate, share of model, and AI-driven pipeline.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We Audit Old Content",
"headingHtml": "<h3>We Audit Old Content</h3>",
"firstParagraph": "Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization",
"paragraphHtml": "<p>Our GEO and Content team will identify the best pieces of content on your site showing content-market fit signals for optimization</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Optimize For Search & Conversion",
"headingHtml": "<h3>Optimize For Search & Conversion</h3>",
"firstParagraph": "Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.",
"paragraphHtml": "<p>Our optimization efforts improve your content so it's more likely to influence LLMs and show up in Google.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Maintain Brand Excellence",
"headingHtml": "<h3>Maintain Brand Excellence</h3>",
"firstParagraph": "Our editorial, design and copywriting team will optimize your content with brand excellence top of mind",
"paragraphHtml": "<p>Our editorial, design and copywriting team will optimize your content with brand excellence top of mind</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
"headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>",
"firstParagraph": "We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.",
"paragraphHtml": "<p>We’ve helped some of the top brands and companies in the world drive real results from distribution & creation.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
"headingHtml": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>",
"firstParagraph": "Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.",
"paragraphHtml": "<p>Our clients turn Reddit threads into pipeline. Their competitors don’t even know those threads exist.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "OUR LATEST CONTENT FROM THE LAB:",
"headingHtml": "<h3 class=\"font32 dark-blue bold featured-posts__title\">OUR LATEST CONTENT FROM THE LAB:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"headingHtml": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What’s Generative Engine Optimization (GEO) & How To Do It?</a> </h2>",
"firstParagraph": "For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… Read More",
"paragraphHtml": "<p>For twenty years, SEO meant one thing: rank higher on Google. Build backlinks, optimize headers, speed up your server, and watch the traffic roll in. The playbook was clear, the metrics were familiar, and everyone knew the rules. GEO changes the rules: Your brand’s visibility in… <a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"read-more\">Read More</a></p>",
"words": 49,
"direct": false,
"issue": "First paragraph is 49 words and does not look like a concise direct answer."
},
{
"heading": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"headingHtml": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found</a> </h2>",
"firstParagraph": "“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… Read More",
"paragraphHtml": "<p>“Everyone has a plan until they get punched in the mouth.” — Mike Tyson SaaS marketers had a plan. Build the blog. Target the keywords. Get the links. Dominate the SERP. Then Reddit punched them in the mouth. Over the… <a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"read-more\">Read More</a></p>",
"words": 41,
"direct": false,
"issue": "First paragraph is 41 words and does not look like a concise direct answer."
},
{
"heading": "Want to work together?",
"headingHtml": "<h3 class=\"booking-form__title font32 bold light-pink\">Want to work together?</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Services",
"headingHtml": "<h3 class=\"widgettitle\">Services</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Industry Solutions",
"headingHtml": "<h3 class=\"widgettitle\">Industry Solutions</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Foundation",
"headingHtml": "<h3 class=\"widgettitle\">Foundation</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Our Best Content",
"headingHtml": "<h3 class=\"widgettitle\">Our Best Content</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Research",
"html": "<h2 class=\"font56 salmon\">Research</h2>"
},
{
"text": "Create",
"html": "<h2 class=\"font56 salmon\">Create</h2>"
},
{
"text": "Distribute",
"html": "<h2 class=\"font56 salmon\">Distribute</h2>"
},
{
"text": "Optimize",
"html": "<h2 class=\"font56 salmon\">Optimize</h2>"
},
{
"text": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
"html": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>"
},
{
"text": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
"html": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>"
},
{
"text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What’s Generative Engine Optimization (GEO) & How To Do It?</a> </h2>"
},
{
"text": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"html": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found</a> </h2>"
},
{
"text": "AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
"html": "<h2><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\">AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy</a> </h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "how",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "benefits",
"label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 93350
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 93331
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 93307
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Research",
"html": "<h2 class=\"font56 salmon\">Research</h2>"
},
{
"text": "Create",
"html": "<h2 class=\"font56 salmon\">Create</h2>"
},
{
"text": "Distribute",
"html": "<h2 class=\"font56 salmon\">Distribute</h2>"
},
{
"text": "Optimize",
"html": "<h2 class=\"font56 salmon\">Optimize</h2>"
},
{
"text": "OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS",
"html": "<h2 class=\"font42 bold light-pink text-image__title\"> OVER 220M ORGANIC VISITS AND AI CITATIONS GENERATED FOR B2B BRANDS </h2>"
},
{
"text": "MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK.",
"html": "<h2 class=\"font42 bold light-pink text-image__title\"> MOST AGENCIES IGNORE REDDIT. WE WROTE THE PLAYBOOK. </h2>"
},
{
"text": "What’s Generative Engine Optimization (GEO) & How To Do It?",
"html": "<h2><a href=\"https://foundationinc.co/lab/generative-engine-optimization\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/generative-engine-optimization\">What’s Generative Engine Optimization (GEO) & How To Do It?</a> </h2>"
},
{
"text": "We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found",
"html": "<h2><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/reddit-b2b-saas\">We Analyzed 8,566 Keywords Across 14 SaaS Domains to Measure Reddit’s Impact on B2B Search… Here’s What We Found</a> </h2>"
},
{
"text": "AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy",
"html": "<h2><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\" class=\"parent-link\"> </a><a href=\"https://foundationinc.co/lab/ai-memory-marketing/\">AI Memory Is the Next Battleground in Marketing: Here’s Your Inception Strategy</a> </h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "how",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "benefits",
"label": "Why use AI Visibility Agency for B2B Tech & SaaS Comp...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is AI Visibility Agency for B2B Tech & SaaS Comp... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does AI Visibility Agency for B2B Tech & SaaS Comp... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
6 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "6 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
Check name
Links do not have a discernible name
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).
References
https://web.dev/learn/performance/Evidence
{
"description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
13 Warning
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
Check name
Reduce unused CSS
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 11 KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 11 KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
13 Warning
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
Check name
Use efficient cache lifetimes
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 200 KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 200 KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Fix with MCP or CLI
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 62/100 | Level 3, Bot-Aware | Current report |