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https://gusto.com/
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56/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability38%Agent Easeof Use10%Security& Trust40%GEO, AIO, AEO70%SEO100%Performance& Accessibility84%
  • AI Discoverability 38 out of 100
  • Agent Ease of Use 10 out of 100
  • Security & Trust 40 out of 100
  • GEO, AIO and AEO 70 out of 100
  • SEO 100 out of 100
  • Performance and Accessibility 84 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Gusto | Online HR Services: Payroll, Benefits and everything else favicon

Gusto | Online HR Services: Payroll, Benefits and everything else

Gusto | Gusto offers fully integrated online HR services: payroll, benefits and everything else.

Next step

Turn this report into a fix workflow

28 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
38
Priority fix8160View details
Discoverability
29
Priority fix270View details
Content Readiness
50
Needs work560View details
Bot Access Control
33
Priority fix130View details
Agent Ease of Use
10
Priority fix6291View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable070View details
MCP
25
Priority fix260View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
70
Needs work839View details
GEO Readiness
82
Mostly ready303
AIO Readiness
62
Needs work322View details
AEO Readiness
65
Needs work214View details
SEO
100
Strong1100
SEO
100
Strong1100
Security & Trust
40
Priority fix630View details
Security & Trust
40
Priority fix230View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
84
Mostly ready2131View details
Performance
77
Mostly ready1521View details
Accessibility
98
Strong610View details

Prioritized recommendations

Issues ranked by score impact

42 items need attention

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

50 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manif"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manif"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manif"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48150
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

33 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self' https://*.qualified.com"
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch, Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch, Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch, Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 24126,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-st",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48128
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48130
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48100
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48100
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48128
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: skipped heading levels.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h1: Payroll, HR, Benefits. Simplified.",
      "h3: Run payroll in minutes with smart technology.",
      "h3: Payroll takes just a few clicks",
      "h3: Sync hours with payroll",
      "h3: Pay yourself compliantly as a Solopreneur",
      "h3: Make a real difference with affordable employee benefits.",
      "h3: Hire standout candidates and get them up to speed faster than ever.",
      "h2: But wait, there’s more.",
      "h2: Let’s find the right plan for your business",
      "h2: See how Gusto stacks up against other payroll providers.",
      "h3: 9 out of 10",
      "h3: 152 hrs/year",
      "h3: 4.5/5 stars",
      "h3: Get started for free",
      "h3: You’re three steps away from easy, automated payroll.",
      "h2: Frequently Asked Questions",
      "h3: What does Gusto do?",
      "h3: Does Gusto work in Canada?",
      "h3: What is Gusto used for?",
      "h3: How expensive is Gusto?",
      "h3: Can Gusto handle both contractors and full-time employees?",
      "h3: Is Gusto easy to set up and use?",
      "h2: Questions? Meet answers.",
      "h4: Compare Gusto",
      "h4: Search the help center",
      "h4: Give us a ring",
      "h4: Explore the demo",
      "h2: Pricing",
      "h2: Built for you",
      "h2: For Accountants",
      "h2: For Developers",
      "h2: Get Started",
      "h2: Services",
      "h2: Company",
      "h2: Licenses",
      "h2: Support",
      "h2: Resources",
      "h2: Tools",
      "h2: Talk Shop blog"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 39,
    "links": 111,
    "inaccessibleLinks": 0,
    "buttons": 14,
    "inaccessibleButtons": 0,
    "images": 28,
    "imagesWithAlt": 28,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48106
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

33 Fail

Needs attention

X-Content-Type-Options

Failed check
01

Issue

X-Content-Type-Options is missing or incomplete.

02

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence
{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48114
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48126
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48134
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48122
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48104
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48106
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

20 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check
01

Issue

No JSON-LD blocks found.

02

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence
{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/615a41bcb4259d53.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/dde98fb0876b94a8.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/5e68cf4b4181f3f7.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/cec629138ab500e0.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/4f539650a20317c2.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/1b48ba736a606ec4.css",
            "rel": "preload"
          },
          {
            "url": "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/83aa1f3d2bcb5e1e.css",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check
01

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

02

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence
{
  "found": [],
  "allTypes": []
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "gusto.com",
        "probes": [
          {
            "name": "_index._agents.gusto.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.gusto.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "gusto.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

12 Fail

Needs attention

AIO: Visible structured data match

Failed check
01

Issue

No JSON-LD structured data was detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence
{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

8 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, JSON-LD structured data.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 9,
  "schemaBlocks": 0,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "JSON-LD structured data"
  ],
  "score": 60,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

8 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/invite/company",
      "text": "Create free account",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"Create Free Account (primary)\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false primaryButtonForHeader\"><span class=\"gwb_0oyK7\">Create free account</span></a>"
    },
    {
      "href": "/invite/company/explore",
      "text": "How it works",
      "html": "<a href=\"/invite/company/explore\" data-analytics-type=\"button\" data-internal-name=\"How it Works (secondary)\" class=\"gwb_nUZqV gwb_nUZqV gwb_37mO9 gwb_37mO9 gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false Button_secondaryButton__aiXGn false false\"><span class=\"gwb_0oyK7\">How it works</span></a>"
    },
    {
      "href": "/invite/company",
      "text": "Create free account",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"create_free_account_primary_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Create free account</span></a>"
    },
    {
      "href": "/invite/company/explore",
      "text": "How Gusto works",
      "html": "<a href=\"/invite/company/explore\" data-analytics-type=\"button\" data-internal-name=\"How_Gusto_Works_Secondary_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_37mO9 gwb_37mO9 gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false Button_secondaryButton__aiXGn false false\"><span class=\"gwb_0oyK7\">How Gusto works</span></a>"
    },
    {
      "href": "https://gusto.com/product/payroll",
      "text": "Learn more about payroll →",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/payroll\"><strong><u>Learn more about payroll &#x2192;</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/solutions/size/solo",
      "text": "Learn about Gusto Solo →",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/solutions/size/solo\"><strong><u>Learn about Gusto Solo &#x2192;</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/benefits",
      "text": "Learn more about benefits",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/benefits\"><strong><u>Learn more about benefits</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/hr",
      "text": "Learn more about hiring and onboarding",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/hr\"><strong><u>Learn more about hiring and onboarding</u></strong></a>"
    },
    {
      "href": "/invite/company",
      "text": "Get started",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"homepage_organic_GetStarted_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Get started</span></a>"
    },
    {
      "href": "/invite/company",
      "text": "Get started",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"get-started-primary-button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Get started</span></a>"
    },
    {
      "href": "/about",
      "text": "About",
      "html": "<a href=\"/about\" id=\"footer-footer_item_desktop-About\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">About<!-- --> </span></a>"
    },
    {
      "href": "/about/careers",
      "text": "Careers - We’re hiring!",
      "html": "<a href=\"/about/careers\" id=\"footer-footer_item_desktop-Careers-\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Careers - <!-- --> <strong>We&#x2019;re hiring!</strong></span></a>"
    },
    {
      "href": "/about/awards-recognition",
      "text": "Awards",
      "html": "<a href=\"/about/awards-recognition\" id=\"footer-footer_item_desktop-Awards\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Awards<!-- --> </span></a>"
    },
    {
      "href": "/about/press",
      "text": "Press",
      "html": "<a href=\"/about/press\" id=\"footer-footer_item_desktop-Press\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Press<!-- --> </span></a>"
    },
    {
      "href": "/company-news",
      "text": "News",
      "html": "<a href=\"/company-news\" id=\"footer-footer_item_desktop-News\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">News<!-- --> </span></a>"
    },
    {
      "href": "/about/investors",
      "text": "Investors",
      "html": "<a href=\"/about/investors\" id=\"footer-footer_item_desktop-Investors\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Investors<!-- --> </span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact",
      "html": "<a href=\"/about/contact\" id=\"footer-footer_item_desktop-Contact\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact<!-- --> </span></a>"
    },
    {
      "href": "/company-news/product-updates-covid-19",
      "text": "Small Business Financial Relief",
      "html": "<a href=\"/company-news/product-updates-covid-19\" id=\"footer-footer_item_desktop-SmallBusinessFinancialRelief\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Small Business Financial Relief<!-- --> </span></a>"
    },
    {
      "href": "/about/accessibility",
      "text": "Accessibility",
      "html": "<a href=\"/about/accessibility\" id=\"footer-footer_item_desktop-Accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Accessibility</span></a>"
    },
    {
      "href": "/about/terms",
      "text": "Terms",
      "html": "<a href=\"/about/terms\" id=\"footer-footer_item_desktop-Terms\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Terms</span></a>"
    },
    {
      "href": "/about/licenses",
      "text": "Licenses",
      "html": "<a href=\"/about/licenses\" id=\"footer-footer_item_desktop-Licenses\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Licenses</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/gustohq/posts/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/gustohq/posts/\" id=\"footer-footer_item_desktop-LinkedIn\" target=\"_blank\" rel=\"noopener\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLinkImage__X3Vk0\"><span class=\"gwb_0oyK7\"><img src=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1760565476/logo-linkedin_azcoux.svg\" height=\"25px\" width=\"20px\" style=\"width:20px\" class=\"gwb_Pcih- gwb_97gig\" loading=\"lazy\" alt=\"LinkedIn\"></span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://support.gusto.com/",
      "text": "Help center",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://support.gusto.com/\"><span style=\"line-height: 24px\"><strong><u>Help center</u></strong></span></a>"
    },
    {
      "href": "tel:+18009360383",
      "text": "Contact Sales - (800) 936-0383",
      "html": "<a href=\"tel:+18009360383\" id=\"footer-footer_item_desktop-ContactSales-\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact Sales - <!-- --> <strong>(800) 936-0383</strong></span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact",
      "html": "<a href=\"/about/contact\" id=\"footer-footer_item_desktop-Contact\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact<!-- --> </span></a>"
    },
    {
      "href": "https://support.gusto.com",
      "text": "Help Center",
      "html": "<a href=\"https://support.gusto.com\" id=\"footer-footer_item_desktop-HelpCenter\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Help Center<!-- --> </span></a>"
    },
    {
      "href": "https://app.gusto.com/help/contact",
      "text": "Talk to support — Sign in",
      "html": "<a href=\"https://app.gusto.com/help/contact\" id=\"footer-footer_item_desktop-Talktosupport\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Talk to support &#x2014;<!-- --> <strong>Sign in</strong></span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacyresources",
      "text": "Privacy",
      "html": "<a href=\"/privacyresources\" id=\"footer-footer_item_desktop-Privacy\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Privacy</span></a>"
    },
    {
      "href": "/about/terms",
      "text": "Terms",
      "html": "<a href=\"/about/terms\" id=\"footer-footer_item_desktop-Terms\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Terms</span></a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/invite/company",
      "text": "Create free account",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"Create Free Account (primary)\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false primaryButtonForHeader\"><span class=\"gwb_0oyK7\">Create free account</span></a>"
    },
    {
      "href": "/invite/company/explore",
      "text": "How it works",
      "html": "<a href=\"/invite/company/explore\" data-analytics-type=\"button\" data-internal-name=\"How it Works (secondary)\" class=\"gwb_nUZqV gwb_nUZqV gwb_37mO9 gwb_37mO9 gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false Button_secondaryButton__aiXGn false false\"><span class=\"gwb_0oyK7\">How it works</span></a>"
    },
    {
      "href": "/invite/company",
      "text": "Create free account",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"create_free_account_primary_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Create free account</span></a>"
    },
    {
      "href": "/invite/company/explore",
      "text": "How Gusto works",
      "html": "<a href=\"/invite/company/explore\" data-analytics-type=\"button\" data-internal-name=\"How_Gusto_Works_Secondary_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_37mO9 gwb_37mO9 gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false Button_secondaryButton__aiXGn false false\"><span class=\"gwb_0oyK7\">How Gusto works</span></a>"
    },
    {
      "href": "https://gusto.com/product/payroll",
      "text": "Learn more about payroll →",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/payroll\"><strong><u>Learn more about payroll &#x2192;</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/solutions/size/solo",
      "text": "Learn about Gusto Solo →",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/solutions/size/solo\"><strong><u>Learn about Gusto Solo &#x2192;</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/benefits",
      "text": "Learn more about benefits",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/benefits\"><strong><u>Learn more about benefits</u></strong></a>"
    },
    {
      "href": "https://gusto.com/product/hr",
      "text": "Learn more about hiring and onboarding",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/hr\"><strong><u>Learn more about hiring and onboarding</u></strong></a>"
    },
    {
      "href": "/invite/company",
      "text": "Get started",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"homepage_organic_GetStarted_Button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Get started</span></a>"
    },
    {
      "href": "/invite/company",
      "text": "Get started",
      "html": "<a href=\"/invite/company\" data-analytics-type=\"button\" data-internal-name=\"get-started-primary-button\" class=\"gwb_nUZqV gwb_nUZqV gwb_WDjnZ gwb_WDjnZ gwb_Cr2Hh gwb_Cr2Hh Button_buttonWrapper__Is0qg false false false false\"><span class=\"gwb_0oyK7\">Get started</span></a>"
    },
    {
      "href": "/about",
      "text": "About",
      "html": "<a href=\"/about\" id=\"footer-footer_item_desktop-About\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">About<!-- --> </span></a>"
    },
    {
      "href": "/about/careers",
      "text": "Careers - We’re hiring!",
      "html": "<a href=\"/about/careers\" id=\"footer-footer_item_desktop-Careers-\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Careers - <!-- --> <strong>We&#x2019;re hiring!</strong></span></a>"
    },
    {
      "href": "/about/awards-recognition",
      "text": "Awards",
      "html": "<a href=\"/about/awards-recognition\" id=\"footer-footer_item_desktop-Awards\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Awards<!-- --> </span></a>"
    },
    {
      "href": "/about/press",
      "text": "Press",
      "html": "<a href=\"/about/press\" id=\"footer-footer_item_desktop-Press\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Press<!-- --> </span></a>"
    },
    {
      "href": "/company-news",
      "text": "News",
      "html": "<a href=\"/company-news\" id=\"footer-footer_item_desktop-News\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">News<!-- --> </span></a>"
    },
    {
      "href": "/about/investors",
      "text": "Investors",
      "html": "<a href=\"/about/investors\" id=\"footer-footer_item_desktop-Investors\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Investors<!-- --> </span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact",
      "html": "<a href=\"/about/contact\" id=\"footer-footer_item_desktop-Contact\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact<!-- --> </span></a>"
    },
    {
      "href": "/company-news/product-updates-covid-19",
      "text": "Small Business Financial Relief",
      "html": "<a href=\"/company-news/product-updates-covid-19\" id=\"footer-footer_item_desktop-SmallBusinessFinancialRelief\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Small Business Financial Relief<!-- --> </span></a>"
    },
    {
      "href": "/about/accessibility",
      "text": "Accessibility",
      "html": "<a href=\"/about/accessibility\" id=\"footer-footer_item_desktop-Accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Accessibility</span></a>"
    },
    {
      "href": "/about/terms",
      "text": "Terms",
      "html": "<a href=\"/about/terms\" id=\"footer-footer_item_desktop-Terms\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Terms</span></a>"
    },
    {
      "href": "/about/licenses",
      "text": "Licenses",
      "html": "<a href=\"/about/licenses\" id=\"footer-footer_item_desktop-Licenses\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Licenses</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/gustohq/posts/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/gustohq/posts/\" id=\"footer-footer_item_desktop-LinkedIn\" target=\"_blank\" rel=\"noopener\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLinkImage__X3Vk0\"><span class=\"gwb_0oyK7\"><img src=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1760565476/logo-linkedin_azcoux.svg\" height=\"25px\" width=\"20px\" style=\"width:20px\" class=\"gwb_Pcih- gwb_97gig\" loading=\"lazy\" alt=\"LinkedIn\"></span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://support.gusto.com/",
      "text": "Help center",
      "html": "<a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://support.gusto.com/\"><span style=\"line-height: 24px\"><strong><u>Help center</u></strong></span></a>"
    },
    {
      "href": "tel:+18009360383",
      "text": "Contact Sales - (800) 936-0383",
      "html": "<a href=\"tel:+18009360383\" id=\"footer-footer_item_desktop-ContactSales-\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact Sales - <!-- --> <strong>(800) 936-0383</strong></span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact",
      "html": "<a href=\"/about/contact\" id=\"footer-footer_item_desktop-Contact\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Contact<!-- --> </span></a>"
    },
    {
      "href": "https://support.gusto.com",
      "text": "Help Center",
      "html": "<a href=\"https://support.gusto.com\" id=\"footer-footer_item_desktop-HelpCenter\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Help Center<!-- --> </span></a>"
    },
    {
      "href": "https://app.gusto.com/help/contact",
      "text": "Talk to support — Sign in",
      "html": "<a href=\"https://app.gusto.com/help/contact\" id=\"footer-footer_item_desktop-Talktosupport\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_footerLink__i1T6v\"><span class=\"gwb_0oyK7\">Talk to support &#x2014;<!-- --> <strong>Sign in</strong></span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacyresources",
      "text": "Privacy",
      "html": "<a href=\"/privacyresources\" id=\"footer-footer_item_desktop-Privacy\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Privacy</span></a>"
    },
    {
      "href": "/about/terms",
      "text": "Terms",
      "html": "<a href=\"/about/terms\" id=\"footer-footer_item_desktop-Terms\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"gwb_nUZqV gwb_nUZqV gwb_-rtCb gwb_-rtCb gwb_Cr2Hh gwb_Cr2Hh Footer_navBarLink__8QyKj\"><span class=\"gwb_0oyK7\">Terms</span></a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

28 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 34,
  "passing": 6,
  "failing": [
    {
      "heading": "Run payroll in minutes with smart technology.",
      "headingHtml": "<h3 style=\"text-align: left\" class=\"animated-accordion-item__header h3 padding-bottom-15px headlineClearface42 neutral1900\"><strong>Run payroll in minutes with smart technology.</strong></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Payroll takes just a few clicks",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2b6kt9bvb_\" aria-expanded=\"true\" data-accordion=\"true\" id=\"_R_2b6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.75...",
      "firstParagraph": "Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sync hours with payroll",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2j6kt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_2j6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "Gusto automatically calculates and syncs your team’s hours, PTO, and holidays with payroll. Plus, we help you stay compliant with alerts, software integrations, and more.See all time tools →",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Gusto automatically calculates and syncs your team&#x2019;s hours, PTO, and holidays with payroll. Plus, we help you stay compliant with alerts, software integrations, and more.<br><br><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/time-tools\"><strong><u>See all time tools &#x2192;</u></strong></a></p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pay yourself compliantly as a Solopreneur",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2r6kt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_2r6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "S corps pay themselves a reasonable salary—stay compliant and save on taxes.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">S corps pay themselves a reasonable salary&#x2014;stay compliant and save on taxes.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hire standout candidates and get them up to speed faster than ever.",
      "headingHtml": "<h3 class=\"headlineClearface42 neutral1900\"><strong>Hire standout candidates and get them up to speed faster than ever.</strong></h3>",
      "firstParagraph": "Find and support great people from day 1. Use Gusto for job and applicant tracking, create custom onboarding checklists, and so much more.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Find and support great people from day 1. Use Gusto for job and applicant tracking, create custom onboarding checklists, and so much more.</p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "But wait, there’s more.",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">But wait, there<span>&#x2019;</span>s more.</h2>",
      "firstParagraph": "Time",
      "paragraphHtml": "<p><span class=\"paragraphGcentraMedium18\">Time</span></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Let’s find the right plan for your business",
      "headingHtml": "<h2 style=\"text-align: center\" class=\"headlineClearface48 neutral1900\"><span style=\"line-height: 1.25\"><strong>Let&#x2019;s find the right plan for your business</strong></span></h2>",
      "firstParagraph": "Choose from a variety of plans and add-ons. You won’t pay a cent until you’re ready to run payroll.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Choose from a variety of plans and add-ons. You won&#x2019;t pay a cent until you&#x2019;re ready to run payroll.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Gusto stacks up against other payroll providers.",
      "headingHtml": "<h2 class=\"headlineClearface48 neutral0\">See how Gusto stacks up against other payroll providers.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "9 out of 10",
      "headingHtml": "<h3 class=\"headlineClearface42\">9 out of 10</h3>",
      "firstParagraph": "customers would recommend Gusto.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">customers would recommend Gusto.</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "152 hrs/year",
      "headingHtml": "<h3 class=\"headlineClearface42\">152 hrs/year</h3>",
      "firstParagraph": "average time saved on tax & compliance by switching to Gusto.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">average time saved on tax &amp; compliance by switching to Gusto.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "4.5/5 stars",
      "headingHtml": "<h3 class=\"headlineClearface42\">4.5/5 stars</h3>",
      "firstParagraph": "Average rating from Gusto customers.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">Average rating from Gusto customers.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get started for free",
      "headingHtml": "<h3 style=\"text-align: left\" class=\"c-salt-900 bg-transparent one-col-text__eyebrow text-default body-default-strong d-block tw-font-weight-500 tw-mt-0 tw-mb-10 tw-ml-0 tw-mr-0 paragraphGcentraMedium16 neutral1400\"><strong>Get started for free</strong></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "You’re three steps away from easy, automated payroll.",
      "headingHtml": "<h3 class=\"headlineClearface42 neutral1900\"><strong>You&#x2019;re three steps away from easy, automated payroll.</strong></h3>",
      "firstParagraph": "Create an account.It’s free to sign up. You’ll pick your plan and add your company details.Add your people.Add your employee details. They can even self-onboard to save you time.Run your first payroll.Once we have your employee and tax info, you can run payroll in just a few clicks.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\"><strong>Create an account.</strong><br>It&#x2019;s free to sign up. You&#x2019;ll pick your plan and add your company details.<br><br><strong>Add your people.</strong><br>Add your employee details. They can even self-onboard to save you time.<br><br><strong>Run your first payroll.</strong><br>Once we have your employee and tax info, you can run payroll in just a few clicks.</p>",
      "words": 55,
      "direct": false,
      "issue": "First paragraph is 55 words and does not look like a concise direct answer."
    },
    {
      "heading": "Frequently Asked Questions",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">Frequently Asked Questions</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Can Gusto handle both contractors and full-time employees?",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_5bmmt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_5bmmt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "Absolutely! Gusto makes it easy to hire, onboard, and pay both contractors and full-time employees.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Absolutely! Gusto makes it easy to hire, onboard, and pay both contractors and full-time employees.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Questions? Meet answers.",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">Questions? Meet answers.</h2>",
      "firstParagraph": "See how Gusto stacks up against other providers.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">See how Gusto stacks up against other providers.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pricing",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Pricing</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built for you",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Built for you</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Accountants",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Accountants</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Developers",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Developers</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Started",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Get Started</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Services",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Services</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Licenses",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Licenses</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tools",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Tools</h2>",
      "firstParagraph": "Talk Shop: Business resources",
      "paragraphHtml": "<p><strong>Talk Shop:</strong> Business resources</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Talk Shop blog",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\">Talk Shop blog</h2>",
      "firstParagraph": "Advice and information for growing businesses and their teams",
      "paragraphHtml": "<p class=\"gwb_0-8sh\" style=\"--subheadingColor:#6b6b6b\">Advice and information for growing businesses and their teams</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

4 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

28 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence
{
  "h2Count": 17,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

4 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

6 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 6,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 25,
      "heading": "H3: You’re three steps away from easy, automated payroll.",
      "text": "Create an account.It’s free to sign up. You’ll pick your plan and add your company details.Add your people.Add your employee details. They can even self-onboard to save you time.Run your first payroll.Once we have your employee and tax info, you can run payroll in just a few clicks.",
      "words": 55,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (55 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\"><strong>Create an account.</strong><br>It&#x2019;s free to sign up. You&#x2019;ll pick your plan and add your company details.<br><br><strong>Add your people.</strong><br>Add your employee details. They can even self-onboard to save you time.<br><br><strong>Run your first payroll.</strong><br>Once we have your employee and tax info, you can run payroll in just a few clicks.</p>"
    },
    {
      "index": 26,
      "heading": "H3: What does Gusto do?",
      "text": "Gusto is an all-in-one payroll and HR platform that helps businesses take care of their teams. We handle payroll, taxes, and compliance automatically, so you don’t have to stress about the paperwork. Gusto also offers tools for hiring, onboarding, time tracking, benefits, and more—making it easier to manage the people side of your business.",
      "words": 56,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (56 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\"><span>Gusto is an all-in-one payroll and HR platform that helps businesses take care of their teams. We handle payroll, taxes, and compliance automatically, so you don&#x2019;t have to stress about the paperwork. Gusto also offers tools for hiring, onboarding, time tracking, benefits, and more&#x2014;making it easier to manage the people side of your business.</span></p>"
    },
    {
      "index": 27,
      "heading": "H3: Does Gusto work in Canada?",
      "text": "While our core payroll product is designed for US-based businesses, we do have two options to pay team members in Canada. You can hire full-time employees through our Employer-of-Record (EOR) service powered by Remote, or you can easily hire and pay international contractors through our international contractor add-on.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\"><span>While our core payroll product is designed for US-based businesses, we do have two options to pay team members in Canada. You can hire full-time employees through our </span><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/global/eor\"><span><u>Employer-of-Record (EOR) service</u></span></a><span> powered by Remote, or you can easily hire and pay international contractors through our </span><a target=\"_bla..."
    },
    {
      "index": 28,
      "heading": "H3: What is Gusto used for?",
      "text": "Gusto is used by businesses to manage payroll, HR, and employee benefits all in one place. It automates payroll processing, calculates and files taxes, and helps onboard new employees quickly and easily. Gusto also offers tools for time tracking, hiring, employee benefits, and compliance—making it a go-to platform for handling the people side of running a business.",
      "words": 58,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (58 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\"><span>Gusto is used by businesses to manage payroll, HR, and employee benefits all in one place. It automates payroll processing, calculates and files taxes, and helps onboard new employees quickly and easily. Gusto also offers tools for time tracking, hiring, employee benefits, and compliance&#x2014;making it a go-to platform for handling the people side of running a business.</span></p>"
    },
    {
      "index": 29,
      "heading": "H3: How expensive is Gusto?",
      "text": "Gusto is one of the most affordable payroll and HR platforms on the market, with plans starting at just $49/mo + $6/mo per person. Our Plus and Premium plans come loaded with even more features including advanced hiring, time tracking, benefits, and compliance support. Check out our full list of plans and features here.",
      "words": 55,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (55 words; target 80-220)."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\">Gusto is one of the most affordable payroll and HR platforms on the market, with plans starting at just &#x24;49/mo + &#x24;6/mo per person. Our Plus and Premium plans come loaded with even more features including advanced hiring, time tracking, benefits, and compliance support. <a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/pricing\"><u>Check out our full list of plans and features here</u></a>.</p>"
    },
    {
      "index": 31,
      "heading": "H3: Is Gusto easy to set up and use?",
      "text": "Gusto is consistently rated as one of the most user-friendly payroll platforms on the market. We designed everything with you in mind making it easy to pay and manage your team—even if you're not a payroll expert. We guide you step by step through setup, from entering company info to adding employees and connecting your bank account. Once you’re up and running, tasks like running payroll, managing benefits, and tr...",
      "words": 91,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"paragraphGcentraBook16 neutral1900\"><span>Gusto is consistently rated as one of the most user-friendly payroll platforms on the market. We designed everything with you in mind making it easy to pay and manage your team&#x2014;even if you&apos;re not a payroll expert. We guide you step by step through setup, from entering company info to adding employees and connecting your bank account. Once you&#x2019;re up and running, tasks like running payroll, managing benefits, and tracking ti..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

28 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 34,
  "passing": 6,
  "failing": [
    {
      "heading": "Run payroll in minutes with smart technology.",
      "headingHtml": "<h3 style=\"text-align: left\" class=\"animated-accordion-item__header h3 padding-bottom-15px headlineClearface42 neutral1900\"><strong>Run payroll in minutes with smart technology.</strong></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Payroll takes just a few clicks",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2b6kt9bvb_\" aria-expanded=\"true\" data-accordion=\"true\" id=\"_R_2b6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.75...",
      "firstParagraph": "Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Plus, we automatically file your taxes, help with compliance, and identify tax credits to help save you money you may never have known you qualified for.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sync hours with payroll",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2j6kt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_2j6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "Gusto automatically calculates and syncs your team’s hours, PTO, and holidays with payroll. Plus, we help you stay compliant with alerts, software integrations, and more.See all time tools →",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Gusto automatically calculates and syncs your team&#x2019;s hours, PTO, and holidays with payroll. Plus, we help you stay compliant with alerts, software integrations, and more.<br><br><a target=\"_blank\" rel=\"noopener noreferrer nofollow\" href=\"https://gusto.com/product/time-tools\"><strong><u>See all time tools &#x2192;</u></strong></a></p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pay yourself compliantly as a Solopreneur",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_2r6kt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_2r6kt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "S corps pay themselves a reasonable salary—stay compliant and save on taxes.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">S corps pay themselves a reasonable salary&#x2014;stay compliant and save on taxes.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hire standout candidates and get them up to speed faster than ever.",
      "headingHtml": "<h3 class=\"headlineClearface42 neutral1900\"><strong>Hire standout candidates and get them up to speed faster than ever.</strong></h3>",
      "firstParagraph": "Find and support great people from day 1. Use Gusto for job and applicant tracking, create custom onboarding checklists, and so much more.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Find and support great people from day 1. Use Gusto for job and applicant tracking, create custom onboarding checklists, and so much more.</p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "But wait, there’s more.",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">But wait, there<span>&#x2019;</span>s more.</h2>",
      "firstParagraph": "Time",
      "paragraphHtml": "<p><span class=\"paragraphGcentraMedium18\">Time</span></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Let’s find the right plan for your business",
      "headingHtml": "<h2 style=\"text-align: center\" class=\"headlineClearface48 neutral1900\"><span style=\"line-height: 1.25\"><strong>Let&#x2019;s find the right plan for your business</strong></span></h2>",
      "firstParagraph": "Choose from a variety of plans and add-ons. You won’t pay a cent until you’re ready to run payroll.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Choose from a variety of plans and add-ons. You won&#x2019;t pay a cent until you&#x2019;re ready to run payroll.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Gusto stacks up against other payroll providers.",
      "headingHtml": "<h2 class=\"headlineClearface48 neutral0\">See how Gusto stacks up against other payroll providers.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "9 out of 10",
      "headingHtml": "<h3 class=\"headlineClearface42\">9 out of 10</h3>",
      "firstParagraph": "customers would recommend Gusto.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">customers would recommend Gusto.</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "152 hrs/year",
      "headingHtml": "<h3 class=\"headlineClearface42\">152 hrs/year</h3>",
      "firstParagraph": "average time saved on tax & compliance by switching to Gusto.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">average time saved on tax &amp; compliance by switching to Gusto.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "4.5/5 stars",
      "headingHtml": "<h3 class=\"headlineClearface42\">4.5/5 stars</h3>",
      "firstParagraph": "Average rating from Gusto customers.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">Average rating from Gusto customers.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get started for free",
      "headingHtml": "<h3 style=\"text-align: left\" class=\"c-salt-900 bg-transparent one-col-text__eyebrow text-default body-default-strong d-block tw-font-weight-500 tw-mt-0 tw-mb-10 tw-ml-0 tw-mr-0 paragraphGcentraMedium16 neutral1400\"><strong>Get started for free</strong></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "You’re three steps away from easy, automated payroll.",
      "headingHtml": "<h3 class=\"headlineClearface42 neutral1900\"><strong>You&#x2019;re three steps away from easy, automated payroll.</strong></h3>",
      "firstParagraph": "Create an account.It’s free to sign up. You’ll pick your plan and add your company details.Add your people.Add your employee details. They can even self-onboard to save you time.Run your first payroll.Once we have your employee and tax info, you can run payroll in just a few clicks.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\"><strong>Create an account.</strong><br>It&#x2019;s free to sign up. You&#x2019;ll pick your plan and add your company details.<br><br><strong>Add your people.</strong><br>Add your employee details. They can even self-onboard to save you time.<br><br><strong>Run your first payroll.</strong><br>Once we have your employee and tax info, you can run payroll in just a few clicks.</p>",
      "words": 55,
      "direct": false,
      "issue": "First paragraph is 55 words and does not look like a concise direct answer."
    },
    {
      "heading": "Frequently Asked Questions",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">Frequently Asked Questions</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Can Gusto handle both contractors and full-time employees?",
      "headingHtml": "<h3 class=\"gwb_u-Jpo gwb_Ec-wN gwb_tRMMs\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\"><button type=\"button\" aria-controls=\"_R_5bmmt9bvb_\" aria-expanded=\"false\" data-accordion=\"true\" id=\"_R_5bmmt9bvbH1_\" class=\"gwb_OztBX\"><svg aria-hidden=\"true\" class=\"gwb_Wd4Oi gwb_rvhBW gwb_8yKAw\" role=\"img\" focusable=\"false\" width=\"1em\" fill=\"currentColor\" viewBox=\"0 0 16 16\"><path fill-rule=\"evenodd\" d=\"M3.47 5.47a.75.75 0 011.06 0L8 8.94l3.47-3.47a.75.75 0 111.06 1.06l-4 4a.75.75 0 01-1.06 0l-4-4a.7...",
      "firstParagraph": "Absolutely! Gusto makes it easy to hire, onboard, and pay both contractors and full-time employees.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16 neutral1900\">Absolutely! Gusto makes it easy to hire, onboard, and pay both contractors and full-time employees.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Questions? Meet answers.",
      "headingHtml": "<h2 class=\"headlineClearface42 neutral1900\">Questions? Meet answers.</h2>",
      "firstParagraph": "See how Gusto stacks up against other providers.",
      "paragraphHtml": "<p class=\"paragraphGcentraBook16\">See how Gusto stacks up against other providers.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pricing",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Pricing</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built for you",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Built for you</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Accountants",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Accountants</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Developers",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Developers</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Started",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Get Started</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Services",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Services</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Licenses",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Licenses</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tools",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Tools</h2>",
      "firstParagraph": "Talk Shop: Business resources",
      "paragraphHtml": "<p><strong>Talk Shop:</strong> Business resources</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Talk Shop blog",
      "headingHtml": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\">Talk Shop blog</h2>",
      "firstParagraph": "Advice and information for growing businesses and their teams",
      "paragraphHtml": "<p class=\"gwb_0-8sh\" style=\"--subheadingColor:#6b6b6b\">Advice and information for growing businesses and their teams</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "But wait, there’s more.",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">But wait, there<span>&#x2019;</span>s more.</h2>"
    },
    {
      "text": "Let’s find the right plan for your business",
      "html": "<h2 style=\"text-align: center\" class=\"headlineClearface48 neutral1900\"><span style=\"line-height: 1.25\"><strong>Let&#x2019;s find the right plan for your business</strong></span></h2>"
    },
    {
      "text": "See how Gusto stacks up against other payroll providers.",
      "html": "<h2 class=\"headlineClearface48 neutral0\">See how Gusto stacks up against other payroll providers.</h2>"
    },
    {
      "text": "Frequently Asked Questions",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">Frequently Asked Questions</h2>"
    },
    {
      "text": "Questions? Meet answers.",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">Questions? Meet answers.</h2>"
    },
    {
      "text": "Pricing",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Pricing</h2>"
    },
    {
      "text": "Built for you",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Built for you</h2>"
    },
    {
      "text": "For Accountants",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Accountants</h2>"
    },
    {
      "text": "For Developers",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Developers</h2>"
    },
    {
      "text": "Get Started",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Get Started</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Services</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Company</h2>"
    },
    {
      "text": "Licenses",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Licenses</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Support</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Resources</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Tools</h2>"
    },
    {
      "text": "Talk Shop blog",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\">Talk Shop blog</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Gusto?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Gusto work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Gusto?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Gusto free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Gusto compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Gusto?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Gusto?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Gusto compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48135
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48125
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 134359
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "But wait, there’s more.",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">But wait, there<span>&#x2019;</span>s more.</h2>"
    },
    {
      "text": "Let’s find the right plan for your business",
      "html": "<h2 style=\"text-align: center\" class=\"headlineClearface48 neutral1900\"><span style=\"line-height: 1.25\"><strong>Let&#x2019;s find the right plan for your business</strong></span></h2>"
    },
    {
      "text": "See how Gusto stacks up against other payroll providers.",
      "html": "<h2 class=\"headlineClearface48 neutral0\">See how Gusto stacks up against other payroll providers.</h2>"
    },
    {
      "text": "Frequently Asked Questions",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">Frequently Asked Questions</h2>"
    },
    {
      "text": "Questions? Meet answers.",
      "html": "<h2 class=\"headlineClearface42 neutral1900\">Questions? Meet answers.</h2>"
    },
    {
      "text": "Pricing",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Pricing</h2>"
    },
    {
      "text": "Built for you",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Built for you</h2>"
    },
    {
      "text": "For Accountants",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Accountants</h2>"
    },
    {
      "text": "For Developers",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">For Developers</h2>"
    },
    {
      "text": "Get Started",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Get Started</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Services</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Company</h2>"
    },
    {
      "text": "Licenses",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Licenses</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Support</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Resources</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0.5rem\">Tools</h2>"
    },
    {
      "text": "Talk Shop blog",
      "html": "<h2 class=\"gwb_u-Jpo gwb_cIoyq\" style=\"--headingColor:#1c1c1c;--marginBlockEnd:0\">Talk Shop blog</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Gusto?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Gusto work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Gusto?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Gusto free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Gusto compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Gusto?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Gusto?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Gusto compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 134359,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
          "compatibleContentType": false,
          "contentLength": 132813,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": true,
          "links": [
            "https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/35b023d124088654.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/5e68cf4b4181f3f7.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/cec629138ab500e0.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/4f539650a20317c2.css\"",
            "https://cms-gcorp-cdn.gusto.com/1/_next/static/css/1b48ba736a606ec4.css\""
          ],
          "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://res.cloudinary.com/dja3z8nt6/image/upload/v1768526039/cms-gcorp-static/gusto_logo.svg\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c902.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/16908fb20a6c3181.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/61037b8cc2a14b0c.css\" data-precedence=\"next\"/><link rel=\"stylesheet\" href=\"https"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 48132,
        "text": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manifest\" href=\"/manifest.webmanifest\"/><meta name=\"google-client-id\" content=\"416608718644-0p2f63469gheljgnojejgcd74hhmbaip.apps.googleusercontent.com\"/><meta name=\"x-gcorp-version\" content=\"cms-3.0\"/><link rel=\"icon\" href=\"/favicon.ico?88db8e20abc9e227\" type=\"image/x-icon\" sizes=\"64x64\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/polyfills-42372ed130431b0a.js\" noModule=\"\"></script></head><body><div hidden=\"\"><!--$--><!--/$--></div><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\" id=\"_R_\" async=\"\"></script><script>(self.__next_f=self.__next_f||[]).push([0])</script><script>self.__next_f.push([1,\"1:\\\"$Sreact.fragment\\\"\\n3:I[60546,[],\\\"\\\"]\\n4:I[87152,[],\\\"\\\"]\\n6:I[23115,[],\\\"OutletBoundary\\\"]\\n7:\\\"$Sreact.suspense\\\"\\n9:I[23115,[],\\\"ViewportBoundary\\\"]\\nb:I[23115,[],\\\"MetadataBoundary\\\"]\\nd:I[31710,[\\\"4219\\\",\\\"static/chunks/app/global-error-b32e50d987d187e0.js\\\"],\\\"default\\\"]\\n10:I[54254,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"default\\\"]\\n12:I[33686,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"1183\\\",\\\"static/chunks/df3c3e9c-08d2afdbbd496f8d.js\\\",\\\"6471\\\",\\\"static/chunks/d64a85df-994fa6e5de221169.js\\\",\\\"2376\\\",\\\"static/chunks/839e3410-87ab3f4d82bf46e4.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"423\\\",\\\"static/chunks/423-184009ac08bd4166.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"2515\\\",\\\"static/chunks/2515-172b95c60f37b5c5.js\\\",\\\"6790\\\",\\\"static/chunks/6790-fcf45f8e0f5e9df8.js\\\",\\\"2158\\\",\\\"static/chunks/2158-2c8c5346391c09c8.js\\\",\\\"1232\\\",\\\"static/chunks/1232-e06424c56fdec506.js\\\",\\\"2813\\\",\\\"static/chunks/2813-d5d43ff26abcd251.js\\\",\\\"1475\\\",\\\"static/chunks/1475-1f068f270aff67c5.js\\\",\\\"4734\\\",\\\"static/chunks/4734-4680f5726ae843ee.js\\\",\\\"8686\\\",\\\"static/chunks/8686-fb99e4eed65e29fa.js\\\",\\\"2730\\\",\\\"static/chunks/2730-b9f2814a987bebd9.js\\\",\\\"8974\\\",\\\"static/chunks/app/page-25dc28f08093b4f3.js\\\"],\\\"\\\"]\\n13:I[1742,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"BrowserAnalytics\\\"]\\n14:I[80065,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"DataDogRumScript\\\"]\\n15:I[48434,[],\\\"IconMark\\\"]\\n:HL[\\\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\\\",\\\"style\\\"]\\n:HL[\\\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c9"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 48136,
          "text": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manifest\" href=\"/manifest.webmanifest\"/><meta name=\"google-client-id\" content=\"416608718644-0p2f63469gheljgnojejgcd74hhmbaip.apps.googleusercontent.com\"/><meta name=\"x-gcorp-version\" content=\"cms-3.0\"/><link rel=\"icon\" href=\"/favicon.ico?88db8e20abc9e227\" type=\"image/x-icon\" sizes=\"64x64\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/polyfills-42372ed130431b0a.js\" noModule=\"\"></script></head><body><div hidden=\"\"><!--$--><!--/$--></div><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\" id=\"_R_\" async=\"\"></script><script>(self.__next_f=self.__next_f||[]).push([0])</script><script>self.__next_f.push([1,\"1:\\\"$Sreact.fragment\\\"\\n3:I[60546,[],\\\"\\\"]\\n4:I[87152,[],\\\"\\\"]\\n6:I[23115,[],\\\"OutletBoundary\\\"]\\n7:\\\"$Sreact.suspense\\\"\\n9:I[23115,[],\\\"ViewportBoundary\\\"]\\nb:I[23115,[],\\\"MetadataBoundary\\\"]\\nd:I[31710,[\\\"4219\\\",\\\"static/chunks/app/global-error-b32e50d987d187e0.js\\\"],\\\"default\\\"]\\n10:I[54254,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"default\\\"]\\n12:I[33686,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"1183\\\",\\\"static/chunks/df3c3e9c-08d2afdbbd496f8d.js\\\",\\\"6471\\\",\\\"static/chunks/d64a85df-994fa6e5de221169.js\\\",\\\"2376\\\",\\\"static/chunks/839e3410-87ab3f4d82bf46e4.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"423\\\",\\\"static/chunks/423-184009ac08bd4166.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"2515\\\",\\\"static/chunks/2515-172b95c60f37b5c5.js\\\",\\\"6790\\\",\\\"static/chunks/6790-fcf45f8e0f5e9df8.js\\\",\\\"2158\\\",\\\"static/chunks/2158-2c8c5346391c09c8.js\\\",\\\"1232\\\",\\\"static/chunks/1232-e06424c56fdec506.js\\\",\\\"2813\\\",\\\"static/chunks/2813-d5d43ff26abcd251.js\\\",\\\"1475\\\",\\\"static/chunks/1475-1f068f270aff67c5.js\\\",\\\"4734\\\",\\\"static/chunks/4734-4680f5726ae843ee.js\\\",\\\"8686\\\",\\\"static/chunks/8686-fb99e4eed65e29fa.js\\\",\\\"2730\\\",\\\"static/chunks/2730-b9f2814a987bebd9.js\\\",\\\"8974\\\",\\\"static/chunks/app/page-25dc28f08093b4f3.js\\\"],\\\"\\\"]\\n13:I[1742,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"BrowserAnalytics\\\"]\\n14:I[80065,[\\\"8944\\\",\\\"static/chunks/8c286e78-ddcc3e3e3cc96513.js\\\",\\\"5081\\\",\\\"static/chunks/99b43d72-5824195abee92d4a.js\\\",\\\"3574\\\",\\\"static/chunks/3574-b68e80fce0c89885.js\\\",\\\"5118\\\",\\\"static/chunks/5118-5e963a283187023c.js\\\",\\\"9213\\\",\\\"static/chunks/9213-89d031365373b0a2.js\\\",\\\"7177\\\",\\\"static/chunks/app/layout-f591c928469e8fe3.js\\\"],\\\"DataDogRumScript\\\"]\\n15:I[48434,[],\\\"IconMark\\\"]\\n:HL[\\\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/8b35d023f589b7d7.css\\\",\\\"style\\\"]\\n:HL[\\\"https://cms-gcorp-cdn.gusto.com/1/_next/static/css/96573784b8e2c9"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48124
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 48136
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/webpack-c9d69dd2302314c1.js\"/><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/0937d497-3e8549a46b60cbaf.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/4710-7d9e12e7bf7b759e.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/main-app-7c4a36dc549ebf70.js\" async=\"\"></script><script src=\"https://cms-gcorp-cdn.gusto.com/1/_next/static/chunks/app/global-error-b32e50d987d187e0.js\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><link rel=\"manif"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://gusto.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://gusto.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://gusto.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://gusto.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Heading elements are not in a sequentially-descending order

100 Fail

Check name

Heading elements are not in a sequentially-descending order

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).

Evidence
{
  "description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

33 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1.4 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

Evidence
{
  "displayValue": "1.4 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 1406.024999999998
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

17 Warning

Check name

Use efficient cache lifetimes

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 129 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 129 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

9 Fail

Check name

Loading performance

Score

74/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 20 ms",
      "numericValue": 21
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 7.980899999999994
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 72,
      "displayValue": "3.4 s",
      "numericValue": 3386.1834499184583
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 12,
      "displayValue": "450 ms",
      "numericValue": 453
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 50,
      "displayValue": "350 ms",
      "numericValue": 345.0018311827682
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 97,
      "displayValue": "0.7 s",
      "numericValue": 701.4982824988812
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 92,
      "displayValue": "1.2 s",
      "numericValue": 1242.577419278244
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 71,
      "displayValue": "1.8 s",
      "numericValue": 1757.9077770330387
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
56/100Level 3, Bot-AwareCurrent report
gusto.com AI SEO Report: 56/100 (Level 3, Bot-Aware)