SCANNED
Jun 9, 2026, 3:44 PM
VISIBILITY
Public
Rescan Report
Share Report
Copy Report Link
SCANNED
Jun 9, 2026, 3:44:48 PMJun 9, 2026, 3:44 PM
VISIBILITY
Public
Rescan Report
Share Report
Copy Report Link
Export Report
48/100
OVERALL SCORE
Level 2, Agent-Limited
Priority improvements needed for AI agents
- AI Discoverability 27 out of 100
- Agent Ease of Use 12 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 65 out of 100
- SEO 92 out of 100
- Performance and Accessibility 67 out of 100
What AI sees of your website
Harvard Business Review - Ideas and Advice for Leaders
Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.
Next step
Turn this report into a fix workflow
28 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 27 | Priority fix | 5 | 18 | 0 | View details |
| Discoverability | 17 | Priority fix | 2 | 7 | 0 | View details |
| Content Readiness | 33 | Priority fix | 2 | 8 | 0 | View details |
| Bot Access Control | 33 | Priority fix | 1 | 3 | 0 | View details |
| Agent Ease of Use | 12 | Priority fix | 5 | 31 | 3 | View details |
| API | 17 | Priority fix | 1 | 8 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 65 | Needs work | 4 | 4 | 12 | View details |
| GEO Readiness | 67 | Needs work | 1 | 1 | 4 | View details |
| AIO Readiness | 55 | Needs work | 1 | 2 | 4 | View details |
| AEO Readiness | 72 | Needs work | 2 | 1 | 4 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 67 | Needs work | 24 | 4 | 2 | View details |
| Performance | 54 | Needs work | 17 | 3 | 2 | View details |
| Accessibility | 92 | Strong | 7 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
50 items need attention
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Needs attention
HSTS header
01
Issue
HSTS header is missing or incomplete.
02
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": "max-age=7776000"
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
33 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
33 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 403,
"contentType": "text/html"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
33 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
33 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
25 Fail
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is missing or incomplete.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 35908,
"excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><script data-testid=\"iasscript\" async=\"\" src=\"//static.adsafeprotected.com/iasPET.1.js\"></sc",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/mcp.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/mcp.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: skipped heading levels; 6 links missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/06/how-people-are-really-using-ai-in-2026\" aria-label tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>",
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/05/cyber-defense-has-to-move-at-the-speed-of-ai\" aria-label tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>",
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/07/how-elite-sports-coaches-make-high-pressure-decisions\" aria-label tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>",
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/case-selections/#tesla-and-elon-musk?ab=HP-bottom-sub-exclusive-image-1\" tabindex=\"-1\" aria-hidden=\"true\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"true\"></div></a>",
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2011/07/are-you-a-collaborative-leader?ab=HP-bottom-sub-exclusive-image-2\" tabindex=\"-1\" aria-hidden=\"true\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"true\"></div></a>",
"<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3\" tabindex=\"-1\" aria-hidden=\"true\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"true\"></div></a>"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input class=\"SearchForm-module_search-field__e6XeP TextInput-module_input__bLrqx\" type=\"search\" id=\"text-input_R_iqdr6_\" aria-invalid=\"false\" placeholder=\"Search hbr.org\" name=\"term\" value>"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": [
"h2: Explore HBR",
"h2: Popular Topics",
"h2: For Subscribers",
"h2: My Account",
"h1: When Purpose Backfires",
"h3: How People Actually Get to the C-Suite in S&P 500 Companies",
"h3: Our Favorite Management Tips on Giving Feedback",
"h2: The Latest",
"h3: How C-Suite and Board Roles Are Being Reshaped Around AI",
"h3: AI Has Broken Hiring. Here’s How to Fix It.",
"h3: Finding Your New Strategic Center",
"h3: AI Is Rewriting the Economics of Outsourcing",
"h3: What a Fragmenting Digital Economy Means for Global Competition",
"h3: Your Company Needs an Energy Strategy for AI’s Next Phase",
"h3: How Chinese Firms Are Saving Western Brands",
"h3: Why Effective Leaders Get Branded as Problems",
"h3: Big Tech’s Looming Capability Crisis",
"h3: Why AI Works Best When It Works with Humans",
"h3: How to Cultivate Your “Personal Power” as a Leader",
"h2: How People Are Really Using AI in 2026",
"h3: An Analysis of 12,637 AI Use Cases",
"h2: HBR Executive Agenda",
"h3: “Cyber Defense Has to Move at the Speed of AI”",
"h3: How Executives Should Deal with Heightened Security Risk",
"h3: How to Succeed Like Apple’s Tim Cook",
"h2: How Elite Sports Coaches Make High-Pressure Decisions",
"h3: Insights from Interviews with 11 World-Class Coaches",
"h2: The Magazine",
"h3: The False Alignment Trap",
"h3: What Companies Get Wrong About Decision Rights",
"h3: The Power of Strategic Centering",
"h3: What Customer Workarounds Can Reveal About Your Business Model",
"h3: U.S. Medical Centers Need a New Model for Drug Discovery and Development",
"h3: How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"h3: When Purpose Backfires",
"h3: The U.S. Research Talent Pipeline Is in Trouble",
"h3: Research: As Careers Get Longer, Midcareer Work Needs to Change",
"h3: Competitive Business Leaders Need Clear AI Vision to Break the Ceiling of Innovation",
"h3: Research: When Consumers Have More Control Over Ads, They Respond Better",
"h3: Research: Traditional Marketing Doesn’t Work on AI Shopping Agents",
"h3: How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"h3: Managers Are Struggling to Keep Up with the AI Productivity Boom",
"h3: Tapping into Your Team’s Circadian Rhythms",
"h3: You Should Take That “Boring” Meeting",
"h3: How C-Suite and Board Roles Are Being Reshaped Around AI",
"h3: AI Has Broken Hiring. Here’s How to Fix It.",
"h3: AI Is Rewriting the Economics of Outsourcing",
"h3: The Hidden Demand for AI Inside Your Company",
"h3: Are You Overburdening Your Most Engaged Employees?",
"h3: When You Have to Assign Work No One Wants to Do",
"h3: The Rise of the Urban Knowledge Campus",
"h3: Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More",
"h3: When Professional and Personal Setbacks Hit at the Same Time",
"h2: Popular",
"h3: Don’t Underestimate the Value of Professional Friendships",
"h3: Managers Are Struggling to Keep Up with the AI Productivity Boom",
"h3: Research: Why Some Companies Weather Trade Wars Better Than Others",
"h3: How People Are Really Using AI in 2026",
"h2: Newsletters",
"h3: HBR Executive Agenda",
"h3: Weekly Hotlist",
"h3: Management Tip of the Day",
"h2: HBR Subscriber Exclusives",
"h3: Tesla and Elon Musk",
"h3: Are You a Collaborative Leader?",
"h3: Building Your Company's Vision",
"h2: Podcasts",
"h3: How to Cultivate Your “Personal Power” as a Leader",
"h3: Reinventing an Organization to Do More with Less",
"h3: How Shake Shack Balanced Digitalization with Its Hospitality Ethos",
"h2: Partner Center",
"h3: Explore HBR",
"h3: HBR Store",
"h3: About HBR",
"h3: Manage My Account",
"h3: Follow HBR"
]
},
"counts": {
"h1": 1,
"headings": 76,
"links": 252,
"inaccessibleLinks": 6,
"buttons": 18,
"inaccessibleButtons": 0,
"images": 5,
"imagesWithAlt": 5,
"autocompleteInputs": 1,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
Needs attention
JSON-LD present
01
Issue
No JSON-LD blocks found.
02
Why it matters
JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.
Check name
JSON-LD present
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose schema.org JSON-LD so AI search systems can parse page entities.
Result
JSON-LD present is missing or incomplete.
Evidence
{
"blocks": 0,
"validBlocks": 0,
"schemaContextBlocks": 0,
"errors": [],
"documents": [],
"nodes": []
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
Needs attention
Organization / WebSite schema
01
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
02
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
20 Fail
Needs attention
Sitemap
01
Issue
No valid XML sitemap found at checked locations: https://hbr.org/sitemap.xml, https://hbr.org/sitemap_index.xml, https://hbr.org/sitemap-index.xml.
02
Why it matters
Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.
Check name
Sitemap
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Publish a sitemap and reference it from robots.txt.
Result
Sitemap is missing or incomplete.
Evidence
{
"checked": [
"https://hbr.org/sitemap.xml",
"https://hbr.org/sitemap_index.xml",
"https://hbr.org/sitemap-index.xml"
]
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint failed at "Validate resource body".
17 Fail
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint failed at "Validate resource body".
17 Fail
Needs attention
AI context endpoint
01
Issue
Content-Type "null" is not JSON, Markdown, or text/plain.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
50/100
Status
fail
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint failed at "Validate resource body".
Validation steps
Validate resource body
Content-Type "null" is not JSON, Markdown, or text/plain.
Evidence
{
"failedStep": "validate",
"steps": [
{
"id": "fetch",
"title": "Fetch discovery resource",
"status": "pass",
"evidence": {
"path": "/api/ai/context",
"statusCode": 200,
"contentType": null
}
},
{
"id": "validate",
"title": "Validate resource body",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Content-Type \"null\" is not JSON, Markdown, or text/plain.",
"rawExcerpt": ""
},
"issue": "Content-Type \"null\" is not JSON, Markdown, or text/plain.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "hbr.org",
"probes": [
{
"name": "_index._agents.hbr.org",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.hbr.org",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "hbr.org",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="term"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 271,
"interactiveWithTags": 0,
"totalCount": 272,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"term\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 1,
"issues": [
"<input name=\"term\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"term\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 271,
"interactiveWithTags": 0,
"totalCount": 272,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"term\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 271,
"interactiveWithTags": 0,
"totalCount": 272,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"term\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
7 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
7 Fail
Needs attention
AIO: Visible structured data match
01
Issue
No JSON-LD structured data was detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
0/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 0/100 and needs a fix.
Evidence
{
"schemaCount": 0,
"mismatches": [],
"score": 0,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "//www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym",
"text": "",
"html": "<a aria-label=\"HBR on LinkedIn\" class=\"Anchor-module_anchor__uhpem MegaMenu-module_link__y5yqH MegaMenu-module_link-default__a864e\" href=\"//www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"FontIcon-module_icon__sgsQL FontIcon-module_linkedin__pU2s2\" role=\"presentation\"></span></a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-image-3",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-image-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3",
"text": "Your Company Needs an Energy Strategy for AI’s Next Phase",
"html": "<a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\">Your Company Needs an Energy Strategy for AI’s Next Phase</a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3",
"text": "Yinuo Tang and Eric Yanfei Zhao",
"html": "<a class=\"DigitalArticleCard-module-scss-module__91GfPG__byline-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\">Yinuo Tang and Eric Yanfei Zhao</a>"
},
{
"href": "/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2",
"text": "What Companies Get Wrong About Decision Rights",
"html": "<a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">What Companies Get Wrong About Decision Rights</a>"
},
{
"href": "/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2",
"text": "Lindy Greer, Jennifer Jordan and Maxim Sytch",
"html": "<a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">Lindy Greer, Jennifer Jordan and Maxim Sytch</a>"
},
{
"href": "/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-image-2",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-image-2\" aria-label=\"Read more about Product Development\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2",
"text": "What Customer Workarounds Can Reveal About Your Business Model",
"html": "<a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2\" aria-label=\"Read more about What Customer Workarounds Can Reveal About Your Business Model\">What Customer Workarounds Can Reveal About Your Business Model</a>"
},
{
"href": "/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-image-23",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-image-23\" aria-label=\"Read more about Delegating\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23",
"text": "The Hidden Demand for AI Inside Your Company",
"html": "<a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23\" aria-label=\"Read more about The Hidden Demand for AI Inside Your Company\">The Hidden Demand for AI Inside Your Company</a>"
},
{
"href": "/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3",
"text": "Building Your Company's Vision",
"html": "<a href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3\" aria-label=\"Building Your Company's Vision\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Building Your Company's Vision</a>"
},
{
"href": "/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3\" tabindex=\"-1\" aria-hidden=\"true\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"true\"></div></a>"
},
{
"href": "/about-hbr",
"text": "Masthead",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/about-hbr\">Masthead</a>"
},
{
"href": "/about-hbr",
"text": "Masthead",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/about-hbr\">Masthead</a>"
},
{
"href": "https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym",
"text": "LinkedIn",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym\">LinkedIn</a>"
},
{
"href": "/corporate/about",
"text": "About Us",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/corporate/about\">About Us</a>"
}
],
"contactLinks": [
{
"href": "/contact-us",
"text": "Contact Us",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/contact-us\">Contact Us</a>"
},
{
"href": "https://hbphelp.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://hbphelp.zendesk.com/hc/en-us\">Help Center</a>"
},
{
"href": "/subscriber-help#contact-customer-service",
"text": "Contact Customer Service",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/subscriber-help#contact-customer-service\">Contact Customer Service</a>"
},
{
"href": "/contact-us",
"text": "Contact Us",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/contact-us\">Contact Us</a>"
},
{
"href": "https://hbphelp.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://hbphelp.zendesk.com/hc/en-us\">Help Center</a>"
},
{
"href": "/subscriber-help#contact-customer-service",
"text": "Contact Customer Service",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/subscriber-help#contact-customer-service\">Contact Customer Service</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/privacy-policy\">Privacy Policy</a>"
},
{
"href": "/terms-of-use",
"text": "Terms of Use",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/terms-of-use\">Terms of Use</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 45/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 45/100 and needs a fix.
5 Fail
Needs attention
GEO: AI crawler accessibility
01
Issue
robots.txt blocks these AI crawlers: gptbot, chatgpt-user, google-extended. No rendered JSON-LD schema block was detected.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: AI crawler accessibility
Score
45/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: AI crawler accessibility scored 45/100 and needs a fix.
Evidence
{
"textWords": 1074,
"htmlBytes": 380241,
"robots": {
"checkedCrawlers": [
"gptbot",
"chatgpt-user",
"claudebot",
"perplexitybot",
"google-extended"
],
"blocked": [
"gptbot",
"chatgpt-user",
"google-extended"
],
"allows": false
},
"schemaBlocks": 0,
"finalUrl": "https://hbr.org/",
"robotsExcerpt": "User-Agent: *\nDisallow: /resources/\nAllow: /resources/js\nAllow: /resources/css\nAllow: /resources/images/\nAllow: /resources/xml/sitemaps/\nDisallow: /fastanswers\nDisallow: /my-library*\nDisallow: /email-colleague/\nDisallow: /add-to-cart/\nDisallow: /login*\nDisallow: /shopping-cart/\nDisallow: /shipping-payment\nDisallow: /review-order\nDisallow: /order/thank-you/\nDisallow: /content/ipad/\nDisallow: /newsletters*\nDisallow: /product/recommended*\nDisallow: /webinar-assessment\nDisallow: /search*\nDisallow: /academic-subscriptions\nDisallow: /alumni-subscriptions\nAllow: /resources/html/infographics/2018/ceo-activism-desktop/index.html\nDisallow: /resources/html/error/404.html\nDisallow: /sponsored/2022/10/disruptors-who-are-changing-their-industries\nDisallow: /api/recaptcha/enabled\nDisallow: /register?*\nDi",
"score": 45,
"weight": 26
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
5 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "//www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym",
"text": "",
"html": "<a aria-label=\"HBR on LinkedIn\" class=\"Anchor-module_anchor__uhpem MegaMenu-module_link__y5yqH MegaMenu-module_link-default__a864e\" href=\"//www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym\" rel=\"noopener noreferrer\" target=\"_blank\"><span class=\"FontIcon-module_icon__sgsQL FontIcon-module_linkedin__pU2s2\" role=\"presentation\"></span></a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-image-3",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-image-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3",
"text": "Your Company Needs an Energy Strategy for AI’s Next Phase",
"html": "<a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\">Your Company Needs an Energy Strategy for AI’s Next Phase</a>"
},
{
"href": "/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3",
"text": "Yinuo Tang and Eric Yanfei Zhao",
"html": "<a class=\"DigitalArticleCard-module-scss-module__91GfPG__byline-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\">Yinuo Tang and Eric Yanfei Zhao</a>"
},
{
"href": "/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2",
"text": "What Companies Get Wrong About Decision Rights",
"html": "<a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">What Companies Get Wrong About Decision Rights</a>"
},
{
"href": "/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2",
"text": "Lindy Greer, Jennifer Jordan and Maxim Sytch",
"html": "<a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">Lindy Greer, Jennifer Jordan and Maxim Sytch</a>"
},
{
"href": "/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-image-2",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-image-2\" aria-label=\"Read more about Product Development\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2",
"text": "What Customer Workarounds Can Reveal About Your Business Model",
"html": "<a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2\" aria-label=\"Read more about What Customer Workarounds Can Reveal About Your Business Model\">What Customer Workarounds Can Reveal About Your Business Model</a>"
},
{
"href": "/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-image-23",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-image-23\" aria-label=\"Read more about Delegating\" tabindex=\"0\" aria-hidden=\"false\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"false\"></div></a>"
},
{
"href": "/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23",
"text": "The Hidden Demand for AI Inside Your Company",
"html": "<a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23\" aria-label=\"Read more about The Hidden Demand for AI Inside Your Company\">The Hidden Demand for AI Inside Your Company</a>"
},
{
"href": "/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3",
"text": "Building Your Company's Vision",
"html": "<a href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3\" aria-label=\"Building Your Company's Vision\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Building Your Company's Vision</a>"
},
{
"href": "/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3",
"text": "",
"html": "<a class=\"LazyLoadingImage-module-scss-module__vxx_zq__link\" href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-image-3\" tabindex=\"-1\" aria-hidden=\"true\"><div class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-default\" data-testid=\"lazy-error-img\" aria-hidden=\"true\"></div></a>"
},
{
"href": "/about-hbr",
"text": "Masthead",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/about-hbr\">Masthead</a>"
},
{
"href": "/about-hbr",
"text": "Masthead",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/about-hbr\">Masthead</a>"
},
{
"href": "https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym",
"text": "LinkedIn",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://www.linkedin.com/company/harvard-business-review?trk=biz-companies-cym\">LinkedIn</a>"
},
{
"href": "/corporate/about",
"text": "About Us",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/corporate/about\">About Us</a>"
}
],
"contactLinks": [
{
"href": "/contact-us",
"text": "Contact Us",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/contact-us\">Contact Us</a>"
},
{
"href": "https://hbphelp.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://hbphelp.zendesk.com/hc/en-us\">Help Center</a>"
},
{
"href": "/subscriber-help#contact-customer-service",
"text": "Contact Customer Service",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/subscriber-help#contact-customer-service\">Contact Customer Service</a>"
},
{
"href": "/contact-us",
"text": "Contact Us",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/contact-us\">Contact Us</a>"
},
{
"href": "https://hbphelp.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"https://hbphelp.zendesk.com/hc/en-us\">Help Center</a>"
},
{
"href": "/subscriber-help#contact-customer-service",
"text": "Contact Customer Service",
"html": "<a class=\"Anchor-module_anchor__uhpem Footer-module_link__v0KZS\" href=\"/subscriber-help#contact-customer-service\">Contact Customer Service</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/privacy-policy\">Privacy Policy</a>"
},
{
"href": "/terms-of-use",
"text": "Terms of Use",
"html": "<a class=\"Anchor-module_anchor__uhpem FinePrint-module_link__7R6Yu\" href=\"/terms-of-use\">Terms of Use</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
74 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 75,
"passing": 1,
"failing": [
{
"heading": "Explore HBR",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Explore HBR</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Popular Topics",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Popular Topics</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "For Subscribers",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">For Subscribers</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Actually Get to the C-Suite in S&P 500 Companies",
"headingHtml": "<h3 class=\"ForYouCard-module-scss-module__3t5bDG__title\"><a href=\"/2026/05/how-people-actually-get-to-the-c-suite-in-sp-500-companies?ab=HP-hero-for-you-1\" aria-describedby=\"for-you-dek-1 for-you-authors-1\" aria-label=\"Read more about How People Actually Get to the C-Suite in S&P 500 Companies\" class=\"ForYouCard-module-scss-module__3t5bDG__link\">How People Actually Get to the C-Suite in S&P 500 Companies</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Our Favorite Management Tips on Giving Feedback",
"headingHtml": "<h3 class=\"ForYouCard-module-scss-module__3t5bDG__title\"><a href=\"/2026/05/our-favorite-management-tips-on-giving-feedback?ab=HP-hero-for-you-2\" aria-describedby=\"for-you-dek-2 for-you-authors-2\" aria-label=\"Read more about Our Favorite Management Tips on Giving Feedback\" class=\"ForYouCard-module-scss-module__3t5bDG__link\">Our Favorite Management Tips on Giving Feedback</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Latest",
"headingHtml": "<h2 class=\"TheLatest-module-scss-module__AdLjlq__title\">The Latest</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How C-Suite and Board Roles Are Being Reshaped Around AI",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">How C-Suite and Board Roles Are Being Reshaped Around AI</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Has Broken Hiring. Here’s How to Fix It.",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">AI Has Broken Hiring. Here’s How to Fix It.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Finding Your New Strategic Center",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">Finding Your New Strategic Center</h3>",
"firstParagraph": "Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to HBR Executive subscribers.",
"paragraphHtml": "<p class=\"NewsletterTout-module-scss-module__s2Nk-W__description-text\">Sign up for <strong>HBR Executive Agenda</strong> <!-- --> - for insights you need to steer your business now. Only available to HBR Executive subscribers.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "AI Is Rewriting the Economics of Outsourcing",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/ai-is-rewriting-the-economics-of-outsourcing?ab=HP-latest-text-1\" aria-label=\"Read more about AI Is Rewriting the Economics of Outsourcing\">AI Is Rewriting the Economics of Outsourcing</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What a Fragmenting Digital Economy Means for Global Competition",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/what-a-fragmenting-digital-economy-means-for-global-competition?ab=HP-latest-text-2\" aria-label=\"Read more about What a Fragmenting Digital Economy Means for Global Competition\">What a Fragmenting Digital Economy Means for Global Competition</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Your Company Needs an Energy Strategy for AI’s Next Phase",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\">Your Company Needs an Energy Strategy for AI’s Next Phase</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Chinese Firms Are Saving Western Brands",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/how-chinese-firms-are-saving-western-brands?ab=HP-latest-text-4\" aria-label=\"Read more about How Chinese Firms Are Saving Western Brands\">How Chinese Firms Are Saving Western Brands</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Why Effective Leaders Get Branded as Problems",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/05/why-effective-leaders-get-branded-as-problems?ab=HP-latest-text-5\" aria-label=\"Read more about Why Effective Leaders Get Branded as Problems\">Why Effective Leaders Get Branded as Problems</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Big Tech’s Looming Capability Crisis",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/big-techs-looming-capability-crisis?ab=HP-latest-text-6\" aria-label=\"Read more about Big Tech’s Looming Capability Crisis\">Big Tech’s Looming Capability Crisis</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Why AI Works Best When It Works with Humans",
"headingHtml": "<h3 class=\"SponsorCard-module-scss-module__q-QiiG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"SponsorCard-module-scss-module__q-QiiG__head-feed-link\" href=\"/sponsored/2026/06/why-ai-works-best-when-it-works-with-humans?ab=HP-latest-sponsored-text-7\" aria-label=\"Read more about Why AI Works Best When It Works with Humans\">Why AI Works Best When It Works with Humans</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Cultivate Your “Personal Power” as a Leader",
"headingHtml": "<h3 class=\"MediaCard-module-scss-module__4ch6iG__head-feed-media\" data-element-type=\"content-card-element-hover\"><a class=\"MediaCard-module-scss-module__4ch6iG__head-feed-link\" href=\"/podcast/2026/06/how-to-cultivate-your-personal-power-as-a-leader?ab=HP-latest-text-8\" aria-label=\"Read more about How to Cultivate Your “Personal Power” as a Leader\">How to Cultivate Your “Personal Power” as a Leader</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Are Really Using AI in 2026",
"headingHtml": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How People Are Really Using AI in 2026</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "An Analysis of 12,637 AI Use Cases",
"headingHtml": "<h3 class=\"ContentRowTile-module-scss-module__OUWZoq__article-heading\">An Analysis of 12,637 AI Use Cases</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Executive Agenda",
"headingHtml": "<h2 class=\"ListTile-module-scss-module__cwQgSW__heading\">HBR Executive Agenda</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "“Cyber Defense Has to Move at the Speed of AI”",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/05/cyber-defense-has-to-move-at-the-speed-of-ai\" aria-label=\"“Cyber Defense Has to Move at the Speed of AI”\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">“Cyber Defense Has to Move at the Speed of AI”</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Executives Should Deal with Heightened Security Risk",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/05/agenda-4-30\" aria-label=\"How Executives Should Deal with Heightened Security Risk\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">How Executives Should Deal with Heightened Security Risk</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Succeed Like Apple’s Tim Cook",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/04/how-to-succeed-like-apples-tim-cook\" aria-label=\"How to Succeed Like Apple’s Tim Cook\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">How to Succeed Like Apple’s Tim Cook</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Elite Sports Coaches Make High-Pressure Decisions",
"headingHtml": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How Elite Sports Coaches Make High-Pressure Decisions</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Insights from Interviews with 11 World-Class Coaches",
"headingHtml": "<h3 class=\"ContentRowTile-module-scss-module__OUWZoq__article-heading\">Insights from Interviews with 11 World-Class Coaches</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Magazine",
"headingHtml": "<h2 class=\"MagazineZone-module-scss-module__TYsQmG__header-title\">The Magazine</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The False Alignment Trap",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/the-false-alignment-trap?ab=HP-magazine-text-1\" aria-label=\"Read more about The False Alignment Trap\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 40 40\" role=\"img\" class=\"SVGIcon-module_icon__jWzmK SVGIcon-module_caret-thin__-qkkg MagazineZone-module-scss-module__TYsQmG__first-articl...",
"firstParagraph": "Julia Dhar, Kristy R. Ellmer and Philip Jameson",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/the-false-alignment-trap?ab=HP-magazine-text-1\" aria-label=\"Read more about The False Alignment Trap\">Julia Dhar, Kristy R. Ellmer and Philip Jameson</a></p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "What Companies Get Wrong About Decision Rights",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">What Companies Get Wrong About Decision Rights</a></h3>",
"firstParagraph": "Lindy Greer, Jennifer Jordan and Maxim Sytch",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">Lindy Greer, Jennifer Jordan and Maxim Sytch</a></p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "The Power of Strategic Centering",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/the-power-of-strategic-centering?ab=HP-magazine-text-3\" aria-label=\"Read more about The Power of Strategic Centering\">The Power of Strategic Centering</a></h3>",
"firstParagraph": "Rita McGrath",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/the-power-of-strategic-centering?ab=HP-magazine-text-3\" aria-label=\"Read more about The Power of Strategic Centering\">Rita McGrath</a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "What Customer Workarounds Can Reveal About Your Business Model",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2\" aria-label=\"Read more about What Customer Workarounds Can Reveal About Your Business Model\">What Customer Workarounds Can Reveal About Your Business Model</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "U.S. Medical Centers Need a New Model for Drug Discovery and Development",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/u-s-medical-centers-need-a-new-model-for-drug-discovery-and-development?ab=HP-topics-text-3\" aria-label=\"Read more about U.S. Medical Centers Need a New Model for Drug Discovery and Development\">U.S. Medical Centers Need a New Model for Drug Discovery and Development</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/how-the-walkman-gameboy-liquid-death-and-pokemon-became-surprise-hits?ab=HP-topics-text-4\" aria-label=\"Read more about How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits\">How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When Purpose Backfires",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/when-purpose-backfires?ab=HP-topics-text-6\" aria-label=\"Read more about When Purpose Backfires\">When Purpose Backfires</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The U.S. Research Talent Pipeline Is in Trouble",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/the-u-s-research-talent-pipeline-is-in-trouble?ab=HP-topics-text-7\" aria-label=\"Read more about The U.S. Research Talent Pipeline Is in Trouble\">The U.S. Research Talent Pipeline Is in Trouble</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: As Careers Get Longer, Midcareer Work Needs to Change",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/research-as-careers-get-longer-midcareer-work-needs-to-change?ab=HP-topics-text-8\" aria-label=\"Read more about Research: As Careers Get Longer, Midcareer Work Needs to Change\">Research: As Careers Get Longer, Midcareer Work Needs to Change</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Competitive Business Leaders Need Clear AI Vision to Break the Ceiling of Innovation",
"headingHtml": "<h3 class=\"SponsorBox-module-scss-module__BwwcPa__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"SponsorBox-module-scss-module__BwwcPa__topic-title-link SponsorBox-module-scss-module__BwwcPa__sponsor-topic-title-link\" href=\"/sponsored/2026/05/competitive-business-leaders-need-clear-ai-vision-to-break-the-ceiling-of-innovation?ab=HP-topics-sponsored-text-9\" aria-label=\"Read more about Competitive Business Leaders Need Clear AI Vision to Break the Ceiling of Innovation\">Co...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: When Consumers Have More Control Over Ads, They Respond Better",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/research-when-consumers-have-more-control-over-ads-they-respond-better?ab=HP-topics-text-11\" aria-label=\"Read more about Research: When Consumers Have More Control Over Ads, They Respond Better\">Research: When Consumers Have More Control Over Ads, They Respond Better</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: Traditional Marketing Doesn’t Work on AI Shopping Agents",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/research-traditional-marketing-doesnt-work-on-ai-shopping-agents?ab=HP-topics-text-12\" aria-label=\"Read more about Research: Traditional Marketing Doesn’t Work on AI Shopping Agents\">Research: Traditional Marketing Doesn’t Work on AI Shopping Agents</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/how-the-walkman-gameboy-liquid-death-and-pokemon-became-surprise-hits?ab=HP-topics-text-13\" aria-label=\"Read more about How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits\">How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Managers Are Struggling to Keep Up with the AI Productivity Boom",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/managers-are-struggling-to-keep-up-with-the-ai-productivity-boom?ab=HP-topics-text-15\" aria-label=\"Read more about Managers Are Struggling to Keep Up with the AI Productivity Boom\">Managers Are Struggling to Keep Up with the AI Productivity Boom</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tapping into Your Team’s Circadian Rhythms",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/tapping-into-your-teams-circadian-rhythms?ab=HP-topics-text-16\" aria-label=\"Read more about Tapping into Your Team’s Circadian Rhythms\">Tapping into Your Team’s Circadian Rhythms</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "You Should Take That “Boring” Meeting",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/03/you-should-take-that-boring-meeting?ab=HP-topics-text-17\" aria-label=\"Read more about You Should Take That “Boring” Meeting\">You Should Take That “Boring” Meeting</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How C-Suite and Board Roles Are Being Reshaped Around AI",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/how-c-suite-and-board-roles-are-being-reshaped-around-ai?ab=HP-topics-insight-center-text-19\" aria-label=\"Read more about How C-Suite and Board Roles Are Being Reshaped Around AI\">How C-Suite and Board Roles Are Being Reshaped Around AI</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Has Broken Hiring. Here’s How to Fix It.",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/ai-has-broken-hiring-heres-how-to-fix-it?ab=HP-topics-insight-center-text-20\" aria-label=\"Read more about AI Has Broken Hiring. Here’s How to Fix It.\">AI Has Broken Hiring. Here’s How to Fix It.</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Is Rewriting the Economics of Outsourcing",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/ai-is-rewriting-the-economics-of-outsourcing?ab=HP-topics-insight-center-text-21\" aria-label=\"Read more about AI Is Rewriting the Economics of Outsourcing\">AI Is Rewriting the Economics of Outsourcing</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Hidden Demand for AI Inside Your Company",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23\" aria-label=\"Read more about The Hidden Demand for AI Inside Your Company\">The Hidden Demand for AI Inside Your Company</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Are You Overburdening Your Most Engaged Employees?",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/03/are-you-overburdening-your-most-engaged-employees?ab=HP-topics-text-24\" aria-label=\"Read more about Are You Overburdening Your Most Engaged Employees?\">Are You Overburdening Your Most Engaged Employees?</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When You Have to Assign Work No One Wants to Do",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/01/when-you-have-to-assign-work-no-one-wants-to-do?ab=HP-topics-text-25\" aria-label=\"Read more about When You Have to Assign Work No One Wants to Do\">When You Have to Assign Work No One Wants to Do</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Rise of the Urban Knowledge Campus",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/the-rise-of-the-urban-knowledge-campus?ab=HP-topics-text-27\" aria-label=\"Read more about The Rise of the Urban Knowledge Campus\">The Rise of the Urban Knowledge Campus</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/02/research-roundup-salary-disparities-managers-who-squash-ideas-exclamation-points-and-more?ab=HP-topics-text-28\" aria-label=\"Read more about Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More\">Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When Professional and Personal Setbacks Hit at the Same Time",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2025/11/when-professional-and-personal-setbacks-hit-at-the-same-time?ab=HP-topics-text-29\" aria-label=\"Read more about When Professional and Personal Setbacks Hit at the Same Time\">When Professional and Personal Setbacks Hit at the Same Time</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Popular",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading PopularColumn-module-scss-module__4KRQ0W__popular-heading-title\">Popular</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Don’t Underestimate the Value of Professional Friendships",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/01/dont-underestimate-the-value-of-professional-friendships?ab=HP-bottom-popular-text-1\" aria-label=\"Don’t Underestimate the Value of Professional Friendships\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Don’t Underestimate the Value of Professional Friendships</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Managers Are Struggling to Keep Up with the AI Productivity Boom",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/05/managers-are-struggling-to-keep-up-with-the-ai-productivity-boom?ab=HP-bottom-popular-text-2\" aria-label=\"Managers Are Struggling to Keep Up with the AI Productivity Boom\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Managers Are Struggling to Keep Up with the AI Productivity Boom</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: Why Some Companies Weather Trade Wars Better Than Others",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2025/01/research-why-some-companies-weather-trade-wars-better-than-others?ab=HP-bottom-popular-text-3\" aria-label=\"Research: Why Some Companies Weather Trade Wars Better Than Others\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Research: Why Some Companies Weather Trade Wars Better Than Others</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Are Really Using AI in 2026",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/06/how-people-are-really-using-ai-in-2026?ab=HP-bottom-popular-text-4\" aria-label=\"How People Are Really Using AI in 2026\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">How People Are Really Using AI in 2026</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Newsletters",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Newsletters</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Executive Agenda",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">HBR Executive Agenda</h3>",
"firstParagraph": "Sign up for the HBR Executive Agenda for insights you need to steer your business now.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">Sign up for the HBR Executive Agenda for insights you need to steer your business now.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Weekly Hotlist",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">Weekly Hotlist</h3>",
"firstParagraph": "A roundup of Harvard Business Review’s most popular ideas and advice.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">A roundup of Harvard Business Review’s most popular ideas and advice.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Management Tip of the Day",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">Management Tip of the Day</h3>",
"firstParagraph": "Quick, practical management advice to help you do your job better.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">Quick, practical management advice to help you do your job better.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "HBR Subscriber Exclusives",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">HBR Subscriber Exclusives</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tesla and Elon Musk",
"headingHtml": "<h3><a href=\"/case-selections/#tesla-and-elon-musk?ab=HP-bottom-sub-exclusive-text-1\" aria-label=\"Tesla and Elon Musk\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Tesla and Elon Musk</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Are You a Collaborative Leader?",
"headingHtml": "<h3><a href=\"/2011/07/are-you-a-collaborative-leader?ab=HP-bottom-sub-exclusive-text-2\" aria-label=\"Are You a Collaborative Leader?\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Are You a Collaborative Leader?</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Building Your Company's Vision",
"headingHtml": "<h3><a href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3\" aria-label=\"Building Your Company's Vision\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Building Your Company's Vision</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Podcasts",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Podcasts</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Cultivate Your “Personal Power” as a Leader",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/06/how-to-cultivate-your-personal-power-as-a-leader?ab=HP-bottom-podcast-text-1\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">How to Cultivate Your “Personal Power” as a Leader</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Reinventing an Organization to Do More with Less",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/06/reinventing-an-organization-to-do-more-with-less?ab=HP-bottom-podcast-text-2\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">Reinventing an Organization to Do More with Less</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Shake Shack Balanced Digitalization with Its Hospitality Ethos",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/05/how-shake-shack-balanced-digitalization-with-its-hospitality-ethos?ab=HP-bottom-podcast-text-3\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">How Shake Shack Balanced Digitalization with Its Hospitality Ethos</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Partner Center",
"headingHtml": "<h2 class=\"PartnerCenter-module_partner-center-title__EMvh6 Heading-module_level-2__cI8dj\">Partner Center</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Explore HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Explore HBR</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Store",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">HBR Store</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">About HBR</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Manage My Account",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Manage My Account</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Follow HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Follow HBR</h3>",
"firstParagraph": "Harvard Business Publishing:",
"paragraphHtml": "<p class=\"FinePrint-module_business-links-title__ZiorU\">Harvard Business Publishing:</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
4 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, JSON-LD structured data.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 1,
"schemaBlocks": 0,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"JSON-LD structured data"
],
"score": 60,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 83/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 83/100 and needs improvement.
2 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: harvard, review, when, purpose, backfires.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
83/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 83/100 and needs improvement.
Evidence
{
"title": "Harvard Business Review - Ideas and Advice for Leaders",
"h1": "When Purpose Backfires",
"description": "Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.",
"topicOverlap": 0.4444444444444444,
"topicTerms": [
"harvard",
"business",
"review",
"ideas",
"advice",
"leaders",
"when",
"purpose",
"backfires"
],
"descriptionTerms": [
"find",
"new",
"ideas",
"classic",
"advice",
"strategy",
"innovation",
"leadership",
"global",
"leaders",
"world",
"best",
"business",
"management",
"experts"
],
"missingFromDescription": [
"harvard",
"review",
"when",
"purpose",
"backfires"
],
"score": 83,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
No substantial explanatory paragraphs were found.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Google eligibility and indexability
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Google eligibility and indexability
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
1 Warning
Needs attention
AIO: Google eligibility and indexability
01
Issue
Canonical tag is missing.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Google eligibility and indexability
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
Evidence
{
"status": 200,
"googlebotBlocked": false,
"metaRobotsTags": [
"max-image-preview:large"
],
"xRobotsTag": "",
"canonical": "",
"finalUrl": "https://hbr.org/",
"canonicalScore": 0,
"score": 80,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 86/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 86/100 and needs improvement.
1 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: harvard, review, when, purpose, backfires.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
86/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 86/100 and needs improvement.
Evidence
{
"title": "Harvard Business Review - Ideas and Advice for Leaders",
"h1": "When Purpose Backfires",
"description": "Find new ideas and classic advice on strategy, innovation and leadership, for global leaders from the world's best business and management experts.",
"topicOverlap": 0.4444444444444444,
"definitionCount": 1,
"topicTerms": [
"harvard",
"business",
"review",
"ideas",
"advice",
"leaders",
"when",
"purpose",
"backfires"
],
"descriptionTerms": [
"find",
"new",
"ideas",
"classic",
"advice",
"strategy",
"innovation",
"leadership",
"global",
"leaders",
"world",
"best",
"business",
"management",
"experts"
],
"missingFromDescription": [
"harvard",
"review",
"when",
"purpose",
"backfires"
],
"score": 86,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
1 Warning
Needs attention
AIO: Answer block readiness
01
Issue
74 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 75,
"passing": 1,
"failing": [
{
"heading": "Explore HBR",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Explore HBR</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Popular Topics",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Popular Topics</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "For Subscribers",
"headingHtml": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">For Subscribers</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Actually Get to the C-Suite in S&P 500 Companies",
"headingHtml": "<h3 class=\"ForYouCard-module-scss-module__3t5bDG__title\"><a href=\"/2026/05/how-people-actually-get-to-the-c-suite-in-sp-500-companies?ab=HP-hero-for-you-1\" aria-describedby=\"for-you-dek-1 for-you-authors-1\" aria-label=\"Read more about How People Actually Get to the C-Suite in S&P 500 Companies\" class=\"ForYouCard-module-scss-module__3t5bDG__link\">How People Actually Get to the C-Suite in S&P 500 Companies</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Our Favorite Management Tips on Giving Feedback",
"headingHtml": "<h3 class=\"ForYouCard-module-scss-module__3t5bDG__title\"><a href=\"/2026/05/our-favorite-management-tips-on-giving-feedback?ab=HP-hero-for-you-2\" aria-describedby=\"for-you-dek-2 for-you-authors-2\" aria-label=\"Read more about Our Favorite Management Tips on Giving Feedback\" class=\"ForYouCard-module-scss-module__3t5bDG__link\">Our Favorite Management Tips on Giving Feedback</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Latest",
"headingHtml": "<h2 class=\"TheLatest-module-scss-module__AdLjlq__title\">The Latest</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How C-Suite and Board Roles Are Being Reshaped Around AI",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">How C-Suite and Board Roles Are Being Reshaped Around AI</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Has Broken Hiring. Here’s How to Fix It.",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">AI Has Broken Hiring. Here’s How to Fix It.</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Finding Your New Strategic Center",
"headingHtml": "<h3 class=\"LatestCard-module-scss-module__V09k4q__title\" tabindex=\"0\">Finding Your New Strategic Center</h3>",
"firstParagraph": "Sign up for HBR Executive Agenda - for insights you need to steer your business now. Only available to HBR Executive subscribers.",
"paragraphHtml": "<p class=\"NewsletterTout-module-scss-module__s2Nk-W__description-text\">Sign up for <strong>HBR Executive Agenda</strong> <!-- --> - for insights you need to steer your business now. Only available to HBR Executive subscribers.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "AI Is Rewriting the Economics of Outsourcing",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/ai-is-rewriting-the-economics-of-outsourcing?ab=HP-latest-text-1\" aria-label=\"Read more about AI Is Rewriting the Economics of Outsourcing\">AI Is Rewriting the Economics of Outsourcing</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What a Fragmenting Digital Economy Means for Global Competition",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/what-a-fragmenting-digital-economy-means-for-global-competition?ab=HP-latest-text-2\" aria-label=\"Read more about What a Fragmenting Digital Economy Means for Global Competition\">What a Fragmenting Digital Economy Means for Global Competition</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Your Company Needs an Energy Strategy for AI’s Next Phase",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/your-company-needs-an-energy-strategy-for-ais-next-phase?ab=HP-latest-text-3\" aria-label=\"Read more about Your Company Needs an Energy Strategy for AI’s Next Phase\">Your Company Needs an Energy Strategy for AI’s Next Phase</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Chinese Firms Are Saving Western Brands",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/how-chinese-firms-are-saving-western-brands?ab=HP-latest-text-4\" aria-label=\"Read more about How Chinese Firms Are Saving Western Brands\">How Chinese Firms Are Saving Western Brands</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Why Effective Leaders Get Branded as Problems",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/05/why-effective-leaders-get-branded-as-problems?ab=HP-latest-text-5\" aria-label=\"Read more about Why Effective Leaders Get Branded as Problems\">Why Effective Leaders Get Branded as Problems</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Big Tech’s Looming Capability Crisis",
"headingHtml": "<h3 class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"DigitalArticleCard-module-scss-module__91GfPG__head-feed-link\" href=\"/2026/06/big-techs-looming-capability-crisis?ab=HP-latest-text-6\" aria-label=\"Read more about Big Tech’s Looming Capability Crisis\">Big Tech’s Looming Capability Crisis</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Why AI Works Best When It Works with Humans",
"headingHtml": "<h3 class=\"SponsorCard-module-scss-module__q-QiiG__head-feed\" data-element-type=\"content-card-element-hover\"><a class=\"SponsorCard-module-scss-module__q-QiiG__head-feed-link\" href=\"/sponsored/2026/06/why-ai-works-best-when-it-works-with-humans?ab=HP-latest-sponsored-text-7\" aria-label=\"Read more about Why AI Works Best When It Works with Humans\">Why AI Works Best When It Works with Humans</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Cultivate Your “Personal Power” as a Leader",
"headingHtml": "<h3 class=\"MediaCard-module-scss-module__4ch6iG__head-feed-media\" data-element-type=\"content-card-element-hover\"><a class=\"MediaCard-module-scss-module__4ch6iG__head-feed-link\" href=\"/podcast/2026/06/how-to-cultivate-your-personal-power-as-a-leader?ab=HP-latest-text-8\" aria-label=\"Read more about How to Cultivate Your “Personal Power” as a Leader\">How to Cultivate Your “Personal Power” as a Leader</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Are Really Using AI in 2026",
"headingHtml": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How People Are Really Using AI in 2026</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "An Analysis of 12,637 AI Use Cases",
"headingHtml": "<h3 class=\"ContentRowTile-module-scss-module__OUWZoq__article-heading\">An Analysis of 12,637 AI Use Cases</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Executive Agenda",
"headingHtml": "<h2 class=\"ListTile-module-scss-module__cwQgSW__heading\">HBR Executive Agenda</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "“Cyber Defense Has to Move at the Speed of AI”",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/05/cyber-defense-has-to-move-at-the-speed-of-ai\" aria-label=\"“Cyber Defense Has to Move at the Speed of AI”\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">“Cyber Defense Has to Move at the Speed of AI”</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Executives Should Deal with Heightened Security Risk",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/05/agenda-4-30\" aria-label=\"How Executives Should Deal with Heightened Security Risk\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">How Executives Should Deal with Heightened Security Risk</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Succeed Like Apple’s Tim Cook",
"headingHtml": "<h3 class=\"ListTile-module-scss-module__cwQgSW__article-heading ListTile-module-scss-module__cwQgSW__article-heading-with-exec-label\"><a href=\"/2026/04/how-to-succeed-like-apples-tim-cook\" aria-label=\"How to Succeed Like Apple’s Tim Cook\" class=\"ListTile-module-scss-module__cwQgSW__article-heading-link\">How to Succeed Like Apple’s Tim Cook</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Elite Sports Coaches Make High-Pressure Decisions",
"headingHtml": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How Elite Sports Coaches Make High-Pressure Decisions</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Insights from Interviews with 11 World-Class Coaches",
"headingHtml": "<h3 class=\"ContentRowTile-module-scss-module__OUWZoq__article-heading\">Insights from Interviews with 11 World-Class Coaches</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Magazine",
"headingHtml": "<h2 class=\"MagazineZone-module-scss-module__TYsQmG__header-title\">The Magazine</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The False Alignment Trap",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/the-false-alignment-trap?ab=HP-magazine-text-1\" aria-label=\"Read more about The False Alignment Trap\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 40 40\" role=\"img\" class=\"SVGIcon-module_icon__jWzmK SVGIcon-module_caret-thin__-qkkg MagazineZone-module-scss-module__TYsQmG__first-articl...",
"firstParagraph": "Julia Dhar, Kristy R. Ellmer and Philip Jameson",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/the-false-alignment-trap?ab=HP-magazine-text-1\" aria-label=\"Read more about The False Alignment Trap\">Julia Dhar, Kristy R. Ellmer and Philip Jameson</a></p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "What Companies Get Wrong About Decision Rights",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">What Companies Get Wrong About Decision Rights</a></h3>",
"firstParagraph": "Lindy Greer, Jennifer Jordan and Maxim Sytch",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/what-companies-get-wrong-about-decision-rights?ab=HP-magazine-text-2\" aria-label=\"Read more about What Companies Get Wrong About Decision Rights\">Lindy Greer, Jennifer Jordan and Maxim Sytch</a></p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "The Power of Strategic Centering",
"headingHtml": "<h3 class=\"MagazineZone-module-scss-module__TYsQmG__article-title\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" data-element-type=\"magazine-zone__article-element-hover\" href=\"/2026/07/the-power-of-strategic-centering?ab=HP-magazine-text-3\" aria-label=\"Read more about The Power of Strategic Centering\">The Power of Strategic Centering</a></h3>",
"firstParagraph": "Rita McGrath",
"paragraphHtml": "<p class=\"MagazineZone-module-scss-module__TYsQmG__article-authors\"><a class=\"MagazineZone-module-scss-module__TYsQmG__article-link\" href=\"/2026/07/the-power-of-strategic-centering?ab=HP-magazine-text-3\" aria-label=\"Read more about The Power of Strategic Centering\">Rita McGrath</a></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "What Customer Workarounds Can Reveal About Your Business Model",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/what-customer-workarounds-can-reveal-about-your-business-model?ab=HP-topics-text-2\" aria-label=\"Read more about What Customer Workarounds Can Reveal About Your Business Model\">What Customer Workarounds Can Reveal About Your Business Model</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "U.S. Medical Centers Need a New Model for Drug Discovery and Development",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/u-s-medical-centers-need-a-new-model-for-drug-discovery-and-development?ab=HP-topics-text-3\" aria-label=\"Read more about U.S. Medical Centers Need a New Model for Drug Discovery and Development\">U.S. Medical Centers Need a New Model for Drug Discovery and Development</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/how-the-walkman-gameboy-liquid-death-and-pokemon-became-surprise-hits?ab=HP-topics-text-4\" aria-label=\"Read more about How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits\">How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When Purpose Backfires",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/when-purpose-backfires?ab=HP-topics-text-6\" aria-label=\"Read more about When Purpose Backfires\">When Purpose Backfires</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The U.S. Research Talent Pipeline Is in Trouble",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/the-u-s-research-talent-pipeline-is-in-trouble?ab=HP-topics-text-7\" aria-label=\"Read more about The U.S. Research Talent Pipeline Is in Trouble\">The U.S. Research Talent Pipeline Is in Trouble</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: As Careers Get Longer, Midcareer Work Needs to Change",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/research-as-careers-get-longer-midcareer-work-needs-to-change?ab=HP-topics-text-8\" aria-label=\"Read more about Research: As Careers Get Longer, Midcareer Work Needs to Change\">Research: As Careers Get Longer, Midcareer Work Needs to Change</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Competitive Business Leaders Need Clear AI Vision to Break the Ceiling of Innovation",
"headingHtml": "<h3 class=\"SponsorBox-module-scss-module__BwwcPa__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"SponsorBox-module-scss-module__BwwcPa__topic-title-link SponsorBox-module-scss-module__BwwcPa__sponsor-topic-title-link\" href=\"/sponsored/2026/05/competitive-business-leaders-need-clear-ai-vision-to-break-the-ceiling-of-innovation?ab=HP-topics-sponsored-text-9\" aria-label=\"Read more about Competitive Business Leaders Need Clear AI Vision to Break the Ceiling of Innovation\">Co...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: When Consumers Have More Control Over Ads, They Respond Better",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/research-when-consumers-have-more-control-over-ads-they-respond-better?ab=HP-topics-text-11\" aria-label=\"Read more about Research: When Consumers Have More Control Over Ads, They Respond Better\">Research: When Consumers Have More Control Over Ads, They Respond Better</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: Traditional Marketing Doesn’t Work on AI Shopping Agents",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/research-traditional-marketing-doesnt-work-on-ai-shopping-agents?ab=HP-topics-text-12\" aria-label=\"Read more about Research: Traditional Marketing Doesn’t Work on AI Shopping Agents\">Research: Traditional Marketing Doesn’t Work on AI Shopping Agents</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/how-the-walkman-gameboy-liquid-death-and-pokemon-became-surprise-hits?ab=HP-topics-text-13\" aria-label=\"Read more about How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits\">How the Walkman, Game Boy, Liquid Death, and Pokémon Became Surprise Hits</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Managers Are Struggling to Keep Up with the AI Productivity Boom",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/managers-are-struggling-to-keep-up-with-the-ai-productivity-boom?ab=HP-topics-text-15\" aria-label=\"Read more about Managers Are Struggling to Keep Up with the AI Productivity Boom\">Managers Are Struggling to Keep Up with the AI Productivity Boom</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tapping into Your Team’s Circadian Rhythms",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/tapping-into-your-teams-circadian-rhythms?ab=HP-topics-text-16\" aria-label=\"Read more about Tapping into Your Team’s Circadian Rhythms\">Tapping into Your Team’s Circadian Rhythms</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "You Should Take That “Boring” Meeting",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/03/you-should-take-that-boring-meeting?ab=HP-topics-text-17\" aria-label=\"Read more about You Should Take That “Boring” Meeting\">You Should Take That “Boring” Meeting</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How C-Suite and Board Roles Are Being Reshaped Around AI",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/how-c-suite-and-board-roles-are-being-reshaped-around-ai?ab=HP-topics-insight-center-text-19\" aria-label=\"Read more about How C-Suite and Board Roles Are Being Reshaped Around AI\">How C-Suite and Board Roles Are Being Reshaped Around AI</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Has Broken Hiring. Here’s How to Fix It.",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/ai-has-broken-hiring-heres-how-to-fix-it?ab=HP-topics-insight-center-text-20\" aria-label=\"Read more about AI Has Broken Hiring. Here’s How to Fix It.\">AI Has Broken Hiring. Here’s How to Fix It.</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Is Rewriting the Economics of Outsourcing",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/06/ai-is-rewriting-the-economics-of-outsourcing?ab=HP-topics-insight-center-text-21\" aria-label=\"Read more about AI Is Rewriting the Economics of Outsourcing\">AI Is Rewriting the Economics of Outsourcing</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Hidden Demand for AI Inside Your Company",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/04/the-hidden-demand-for-ai-inside-your-company?ab=HP-topics-text-23\" aria-label=\"Read more about The Hidden Demand for AI Inside Your Company\">The Hidden Demand for AI Inside Your Company</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Are You Overburdening Your Most Engaged Employees?",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/03/are-you-overburdening-your-most-engaged-employees?ab=HP-topics-text-24\" aria-label=\"Read more about Are You Overburdening Your Most Engaged Employees?\">Are You Overburdening Your Most Engaged Employees?</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When You Have to Assign Work No One Wants to Do",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/01/when-you-have-to-assign-work-no-one-wants-to-do?ab=HP-topics-text-25\" aria-label=\"Read more about When You Have to Assign Work No One Wants to Do\">When You Have to Assign Work No One Wants to Do</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Rise of the Urban Knowledge Campus",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\" data-element-type=\"content-box-element-hover\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/05/the-rise-of-the-urban-knowledge-campus?ab=HP-topics-text-27\" aria-label=\"Read more about The Rise of the Urban Knowledge Campus\">The Rise of the Urban Knowledge Campus</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2026/02/research-roundup-salary-disparities-managers-who-squash-ideas-exclamation-points-and-more?ab=HP-topics-text-28\" aria-label=\"Read more about Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More\">Research Roundup: Salary Disparities, Managers Who Squash Ideas, Exclamation Points, and More</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "When Professional and Personal Setbacks Hit at the Same Time",
"headingHtml": "<h3 class=\"ListBox-module-scss-module__K5DicG__topic-title\"><a class=\"ListBox-module-scss-module__K5DicG__topic-title-link\" href=\"/2025/11/when-professional-and-personal-setbacks-hit-at-the-same-time?ab=HP-topics-text-29\" aria-label=\"Read more about When Professional and Personal Setbacks Hit at the Same Time\">When Professional and Personal Setbacks Hit at the Same Time</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Popular",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading PopularColumn-module-scss-module__4KRQ0W__popular-heading-title\">Popular</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Don’t Underestimate the Value of Professional Friendships",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/01/dont-underestimate-the-value-of-professional-friendships?ab=HP-bottom-popular-text-1\" aria-label=\"Don’t Underestimate the Value of Professional Friendships\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Don’t Underestimate the Value of Professional Friendships</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Managers Are Struggling to Keep Up with the AI Productivity Boom",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/05/managers-are-struggling-to-keep-up-with-the-ai-productivity-boom?ab=HP-bottom-popular-text-2\" aria-label=\"Managers Are Struggling to Keep Up with the AI Productivity Boom\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Managers Are Struggling to Keep Up with the AI Productivity Boom</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Research: Why Some Companies Weather Trade Wars Better Than Others",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2025/01/research-why-some-companies-weather-trade-wars-better-than-others?ab=HP-bottom-popular-text-3\" aria-label=\"Research: Why Some Companies Weather Trade Wars Better Than Others\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">Research: Why Some Companies Weather Trade Wars Better Than Others</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How People Are Really Using AI in 2026",
"headingHtml": "<h3 class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link-container\"><a href=\"/2026/06/how-people-are-really-using-ai-in-2026?ab=HP-bottom-popular-text-4\" aria-label=\"How People Are Really Using AI in 2026\" class=\"PopularColumn-module-scss-module__4KRQ0W__popular-link\">How People Are Really Using AI in 2026</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Newsletters",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Newsletters</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Executive Agenda",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">HBR Executive Agenda</h3>",
"firstParagraph": "Sign up for the HBR Executive Agenda for insights you need to steer your business now.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">Sign up for the HBR Executive Agenda for insights you need to steer your business now.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Weekly Hotlist",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">Weekly Hotlist</h3>",
"firstParagraph": "A roundup of Harvard Business Review’s most popular ideas and advice.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">A roundup of Harvard Business Review’s most popular ideas and advice.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Management Tip of the Day",
"headingHtml": "<h3 class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-title\">Management Tip of the Day</h3>",
"firstParagraph": "Quick, practical management advice to help you do your job better.",
"paragraphHtml": "<p class=\"NewslettersColumn-module-scss-module__Pb2YHG__newsletter-dek\">Quick, practical management advice to help you do your job better.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "HBR Subscriber Exclusives",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">HBR Subscriber Exclusives</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tesla and Elon Musk",
"headingHtml": "<h3><a href=\"/case-selections/#tesla-and-elon-musk?ab=HP-bottom-sub-exclusive-text-1\" aria-label=\"Tesla and Elon Musk\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Tesla and Elon Musk</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Are You a Collaborative Leader?",
"headingHtml": "<h3><a href=\"/2011/07/are-you-a-collaborative-leader?ab=HP-bottom-sub-exclusive-text-2\" aria-label=\"Are You a Collaborative Leader?\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Are You a Collaborative Leader?</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Building Your Company's Vision",
"headingHtml": "<h3><a href=\"/1996/09/building-your-companys-vision?ab=HP-bottom-sub-exclusive-text-3\" aria-label=\"Building Your Company's Vision\" class=\"SubscriberExclusivesColumn-module-scss-module__kFbApa__title\">Building Your Company's Vision</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Podcasts",
"headingHtml": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Podcasts</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How to Cultivate Your “Personal Power” as a Leader",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/06/how-to-cultivate-your-personal-power-as-a-leader?ab=HP-bottom-podcast-text-1\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">How to Cultivate Your “Personal Power” as a Leader</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Reinventing an Organization to Do More with Less",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/06/reinventing-an-organization-to-do-more-with-less?ab=HP-bottom-podcast-text-2\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">Reinventing an Organization to Do More with Less</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How Shake Shack Balanced Digitalization with Its Hospitality Ethos",
"headingHtml": "<h3 class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title\"><a href=\"/podcast/2026/05/how-shake-shack-balanced-digitalization-with-its-hospitality-ethos?ab=HP-bottom-podcast-text-3\" class=\"PodcastColumn-module-scss-module__hOcS1G__podcast-title-link\">How Shake Shack Balanced Digitalization with Its Hospitality Ethos</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Partner Center",
"headingHtml": "<h2 class=\"PartnerCenter-module_partner-center-title__EMvh6 Heading-module_level-2__cI8dj\">Partner Center</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Explore HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Explore HBR</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "HBR Store",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">HBR Store</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">About HBR</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Manage My Account",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Manage My Account</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Follow HBR",
"headingHtml": "<h3 class=\"Footer-module_nav-list-title__hi4pZ\">Follow HBR</h3>",
"firstParagraph": "Harvard Business Publishing:",
"paragraphHtml": "<p class=\"FinePrint-module_business-links-title__ZiorU\">Harvard Business Publishing:</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Explore HBR",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Explore HBR</h2>"
},
{
"text": "Popular Topics",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Popular Topics</h2>"
},
{
"text": "For Subscribers",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">For Subscribers</h2>"
},
{
"text": "My Account",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">My Account</h2>"
},
{
"text": "The Latest",
"html": "<h2 class=\"TheLatest-module-scss-module__AdLjlq__title\">The Latest</h2>"
},
{
"text": "How People Are Really Using AI in 2026",
"html": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How People Are Really Using AI in 2026</h2>"
},
{
"text": "HBR Executive Agenda",
"html": "<h2 class=\"ListTile-module-scss-module__cwQgSW__heading\">HBR Executive Agenda</h2>"
},
{
"text": "How Elite Sports Coaches Make High-Pressure Decisions",
"html": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How Elite Sports Coaches Make High-Pressure Decisions</h2>"
},
{
"text": "The Magazine",
"html": "<h2 class=\"MagazineZone-module-scss-module__TYsQmG__header-title\">The Magazine</h2>"
},
{
"text": "Popular",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading PopularColumn-module-scss-module__4KRQ0W__popular-heading-title\">Popular</h2>"
},
{
"text": "Newsletters",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Newsletters</h2>"
},
{
"text": "HBR Subscriber Exclusives",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">HBR Subscriber Exclusives</h2>"
},
{
"text": "Podcasts",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Podcasts</h2>"
},
{
"text": "Partner Center",
"html": "<h2 class=\"PartnerCenter-module_partner-center-title__EMvh6 Heading-module_level-2__cI8dj\">Partner Center</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Harvard Business Review - Ideas and Advice fo... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Harvard Business Review - Ideas and Advice fo... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Harvard Business Review - Ideas and Advice fo... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Harvard Business Review - Ideas and Advice fo... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Harvard Business Review - Ideas and Advice fo... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
5 image(s) are missing width/height attributes.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width",
"visibleWords": 1074,
"htmlBytes": 380241,
"imagesMissingDimensions": [
{
"src": "/resources/images/article_assets/2026/05/Jun25_06_642220566-383x215.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-cover\" src=\"/resources/images/article_assets/2026/05/Jun25_06_642220566-383x215.jpg\" srcset=\"/resources/images/article_assets/2026/05/Jun25_06_642220566-383x215.jpg 383w, /resources/images/article_assets/2026/05/Jun25_06_642220566-300x169.jpg 300w, /resources/images/article_assets/2026/05/Jun25_06_642220566-1024x576.jpg 1024w, /resources/images/article_assets/2026/05/Jun25_06_642220566-768x432.jpg 768w, /resources/images/article_as..."
},
{
"src": "/resources/images/article_assets/2026/05/May26_22_526933007-383x215.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy\" src=\"/resources/images/article_assets/2026/05/May26_22_526933007-383x215.jpg\" alt tabindex=\"-1\">"
},
{
"src": "/resources/images/article_assets/2026/05/May26_20_2218582623-383x215.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy\" src=\"/resources/images/article_assets/2026/05/May26_20_2218582623-383x215.jpg\" alt tabindex=\"-1\">"
},
{
"src": "/resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"LazyLoadingImage-module-scss-module__vxx_zq__lazy-cover\" src=\"/resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO.jpg\" srcset=\"/resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO.jpg 2400w, /resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO-300x169.jpg 300w, /resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO-1024x576.jpg 1024w, /resources/images/article_assets/2026/05/R2604A_FEA_DHAR_HERO-768x432.jpg 768w, /resources/images/article_assets/..."
},
{
"src": "/resources/images/CRE7785_IC_ad_EY_logo_60%20(1).png",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"ListBox-module-scss-module__K5DicG__icon-sponsored-by\" alt src=\"/resources/images/CRE7785_IC_ad_EY_logo_60%20(1).png\">"
}
],
"possibleDialogs": [],
"score": 80,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Explore HBR",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Explore HBR</h2>"
},
{
"text": "Popular Topics",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">Popular Topics</h2>"
},
{
"text": "For Subscribers",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">For Subscribers</h2>"
},
{
"text": "My Account",
"html": "<h2 class=\"MegaMenu-module_list-title__Vixb6\">My Account</h2>"
},
{
"text": "The Latest",
"html": "<h2 class=\"TheLatest-module-scss-module__AdLjlq__title\">The Latest</h2>"
},
{
"text": "How People Are Really Using AI in 2026",
"html": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How People Are Really Using AI in 2026</h2>"
},
{
"text": "HBR Executive Agenda",
"html": "<h2 class=\"ListTile-module-scss-module__cwQgSW__heading\">HBR Executive Agenda</h2>"
},
{
"text": "How Elite Sports Coaches Make High-Pressure Decisions",
"html": "<h2 class=\"ContentRowTile-module-scss-module__OUWZoq__heading\">How Elite Sports Coaches Make High-Pressure Decisions</h2>"
},
{
"text": "The Magazine",
"html": "<h2 class=\"MagazineZone-module-scss-module__TYsQmG__header-title\">The Magazine</h2>"
},
{
"text": "Popular",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading PopularColumn-module-scss-module__4KRQ0W__popular-heading-title\">Popular</h2>"
},
{
"text": "Newsletters",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Newsletters</h2>"
},
{
"text": "HBR Subscriber Exclusives",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">HBR Subscriber Exclusives</h2>"
},
{
"text": "Podcasts",
"html": "<h2 class=\"BottomZone-module-scss-module__aFS93W__heading\">Podcasts</h2>"
},
{
"text": "Partner Center",
"html": "<h2 class=\"PartnerCenter-module_partner-center-title__EMvh6 Heading-module_level-2__cI8dj\">Partner Center</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Harvard Business Review - Ideas and Advice fo... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Harvard Business Review - Ideas and Advice fo... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Harvard Business Review - Ideas and Advice fo... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Harvard Business Review - Ideas and Advice fo...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Harvard Business Review - Ideas and Advice fo... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Harvard Business Review - Ideas and Advice fo... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 59035,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"compatibleContentType": false,
"contentLength": 58305,
"hasRegisterInstructions": true,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": false,
"links": [
"/title",
"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff",
"/woff",
"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff",
"/woff",
"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff",
"/woff",
"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css",
"/resources/html/error/_next/static/chunks/0_5~f8rngrmpt.css",
"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css"
],
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 403,
"contentType": "text/html",
"length": 59035,
"text": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/0_5~f8rngrmpt.css\" as=\"style\"/><link rel=\"stylesheet\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" data-n-g=\"\"/><link rel=\"stylesheet\" href=\"/resources/html/error/_next/static/chunks/0_5~f8rngrmpt.css\" data-n-p=\"\"/><noscript data-n-css=\"\"></noscript><script src=\"/resources/html/error/_next/static/chunks/0do2mzy.e4ehf.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/14b8dfxtms3s8.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/07a8xhgey9d77.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/turbopack-0g8jm_7k~ucg1.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/0jcjbcu5yvgjv.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/0x~9sk9q_ql5r.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/136wfwf2m8n1c.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/turbopack-0~fatgg6bad.6.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_buildManifest.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_ssgManifest.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_clientMiddlewareManifest.js\" defer=\"\"></script></head><body><link rel=\"preload\" as=\"image\" imageSrcSet=\"/resources/images/editorial_assets/misc/404-hero-img_mobile.png 540w, /resources/images/editorial_assets/misc/404-hero-img_desktop.png 768w\" imageSizes=\"(max-width: 540px) 300px, 768px\"/><div id=\"__next\"><div class=\"Header-module_ad-container__VaVxb\"><div data-testid=\"ad\" id=\"library-header-ad\" class=\"\"></div></div><div class=\"Header-module_resize__--1Z3\"></div><header class=\"Header-module_header__qxHtx\"><div class=\"Header-module_main-content__pEOjn\"><a class=\"Anchor-module_anchor__uhpem Header-module_logo-link__XfxPZ\" href=\"/\"><svg class=\"Header-module_big-logo__0VZGX\" x=\"0\" y=\"0\" viewBox=\"0 0 130 148\" aria-labelledby=\"logo_R_19d6_\" role=\"img\"><title id=\"logo_R_19d6_\">Harvard Business Review Logo</title><path d=\"M21.3729 54.332V50.78C21.3729 49.2013 20.5031 47.9022 19.0534 47.3102L18.8546 47.228L19.0534 47.154C20.4037 46.6689 21.2072 45.3862 21.2072 43.7171V40.6667C21.2072 37.3531 19.3434 35.6758 15.6736 35.6758H9.05469V59.3229H15.8392C19.509 59.3229 21.3729 57.6456 21.3729 54.332ZM13.9671 39.7869H15.1682C15.8807 39.7869 16.2866 40.2884 16.2866 41.16V43.75C16.2866 44.6216 15.8807 45.1231 15.1682 45.1231H13.9671V39.7869ZM13.9671 55.2036V49.1684H15.1351C15.9884 49.1684 16.4191 49.6618 16.4191 50.6402V53.8222C16.4191 54.7102 16.0132 55.1953 15.2676 55.1953H13.9671V55.2036Z\" class=\"Logo-module_charcoal-hbr__BNFAK\"></path><path d=\"M34.8668 35.6758H29.8882V54.036C29.8882 54.9487 29.4823 55.4749 28.7698 55.4749C28.0574 55.4749 27.6184 54.9322 27.6184 54.036V35.6758H22.6729V54.1676C22.6729 57.4647 25.0669 59.5942 28.7698 59.5942C32.4728 59.5942 34.8668 57.4647 34.8668 54.1676V35.6758Z\" class=\"Logo-module_charcoal-hbr__BNFAK\"></path><path d=\"M41.908 59.5859C45.6109 59.5859 48.005 57.4563 48.005 54.1592"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 403,
"contentType": "text/html",
"length": 59035,
"text": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/0_5~f8rngrmpt.css\" as=\"style\"/><link rel=\"stylesheet\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" data-n-g=\"\"/><link rel=\"stylesheet\" href=\"/resources/html/error/_next/static/chunks/0_5~f8rngrmpt.css\" data-n-p=\"\"/><noscript data-n-css=\"\"></noscript><script src=\"/resources/html/error/_next/static/chunks/0do2mzy.e4ehf.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/14b8dfxtms3s8.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/07a8xhgey9d77.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/turbopack-0g8jm_7k~ucg1.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/0jcjbcu5yvgjv.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/0x~9sk9q_ql5r.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/136wfwf2m8n1c.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/chunks/turbopack-0~fatgg6bad.6.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_buildManifest.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_ssgManifest.js\" defer=\"\"></script><script src=\"/resources/html/error/_next/static/KNqrCzPsCm2erJ7W-uMSY/_clientMiddlewareManifest.js\" defer=\"\"></script></head><body><link rel=\"preload\" as=\"image\" imageSrcSet=\"/resources/images/editorial_assets/misc/404-hero-img_mobile.png 540w, /resources/images/editorial_assets/misc/404-hero-img_desktop.png 768w\" imageSizes=\"(max-width: 540px) 300px, 768px\"/><div id=\"__next\"><div class=\"Header-module_ad-container__VaVxb\"><div data-testid=\"ad\" id=\"library-header-ad\" class=\"\"></div></div><div class=\"Header-module_resize__--1Z3\"></div><header class=\"Header-module_header__qxHtx\"><div class=\"Header-module_main-content__pEOjn\"><a class=\"Anchor-module_anchor__uhpem Header-module_logo-link__XfxPZ\" href=\"/\"><svg class=\"Header-module_big-logo__0VZGX\" x=\"0\" y=\"0\" viewBox=\"0 0 130 148\" aria-labelledby=\"logo_R_19d6_\" role=\"img\"><title id=\"logo_R_19d6_\">Harvard Business Review Logo</title><path d=\"M21.3729 54.332V50.78C21.3729 49.2013 20.5031 47.9022 19.0534 47.3102L18.8546 47.228L19.0534 47.154C20.4037 46.6689 21.2072 45.3862 21.2072 43.7171V40.6667C21.2072 37.3531 19.3434 35.6758 15.6736 35.6758H9.05469V59.3229H15.8392C19.509 59.3229 21.3729 57.6456 21.3729 54.332ZM13.9671 39.7869H15.1682C15.8807 39.7869 16.2866 40.2884 16.2866 41.16V43.75C16.2866 44.6216 15.8807 45.1231 15.1682 45.1231H13.9671V39.7869ZM13.9671 55.2036V49.1684H15.1351C15.9884 49.1684 16.4191 49.6618 16.4191 50.6402V53.8222C16.4191 54.7102 16.0132 55.1953 15.2676 55.1953H13.9671V55.2036Z\" class=\"Logo-module_charcoal-hbr__BNFAK\"></path><path d=\"M34.8668 35.6758H29.8882V54.036C29.8882 54.9487 29.4823 55.4749 28.7698 55.4749C28.0574 55.4749 27.6184 54.9322 27.6184 54.036V35.6758H22.6729V54.1676C22.6729 57.4647 25.0669 59.5942 28.7698 59.5942C32.4728 59.5942 34.8668 57.4647 34.8668 54.1676V35.6758Z\" class=\"Logo-module_charcoal-hbr__BNFAK\"></path><path d=\"M41.908 59.5859C45.6109 59.5859 48.005 57.4563 48.005 54.1592"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 11,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
},
{
"source": "visible-text",
"weight": 2,
"match": "my account"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 403,
"contentType": "text/html",
"length": 59035
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 11,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
},
{
"source": "visible-text",
"weight": 2,
"match": "my account"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 403,
"contentType": "text/html"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width\" data-next-head=\"\"/><title data-next-head=\"\">Page Not Found</title><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Bold.449f1ad7.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Light.0f59caef.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/assets/mfe-core/fonts/GT-America-Standard-Regular.ee9c3d0d.woff\" as=\"font\" type=\"font/woff\" crossorigin=\"anonymous\" data-testid=\"preload-link\"/><link rel=\"preload\" href=\"/resources/html/error/_next/static/chunks/03pt7ff0c7iad.css\" as=\"style\""
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://hbr.org"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 200,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://hbr.org/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 200,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://hbr.org/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 200,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://hbr.org/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 11,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
},
{
"source": "visible-text",
"weight": 2,
"match": "my account"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
100 Fail
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
1 link found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "1 link found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
20 Fail
Check name
Legacy JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 85 KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 85 KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
20 Fail
Check name
Links do not have a discernible name
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).
References
https://web.dev/learn/performance/Evidence
{
"description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}Performance and AccessibilityPerformanceBrowser audit
Duplicated JavaScript
10 Warning
Performance and AccessibilityPerformanceBrowser audit
Duplicated JavaScript
10 Warning
Check name
Duplicated JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 20 KiB
Fix guidance
Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 20 KiB",
"description": "Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity."
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
10 Warning
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
10 Warning
Check name
Use efficient cache lifetimes
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 913 KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 913 KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
10 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
10 Fail
Check name
Loading performance
Score
51/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 76,
"displayValue": "1.6 s",
"numericValue": 1611.8382539093277
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 4,
"displayValue": "4.9 s",
"numericValue": 4942.298174395211
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "1,660 ms",
"numericValue": 1658.4999999999998
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 140 ms",
"numericValue": 140
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "50 ms",
"numericValue": 48.35213999999999
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 20,
"displayValue": "380 ms",
"numericValue": 382.0000000000002
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 100,
"displayValue": "0.4 s",
"numericValue": 389.508736654471
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 10,
"displayValue": "8.0 s",
"numericValue": 8049.594298537364
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 48/100 | Level 2, Agent-Limited | Current report |