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Jun 9, 2026, 2:24 PM
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SCANNED
Jun 9, 2026, 2:24:14 PMJun 9, 2026, 2:24 PM
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49/100
OVERALL SCORE
Level 2, Agent-Limited
Priority improvements needed for AI agents
- AI Discoverability 24 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 20 out of 100
- GEO, AIO and AEO 70 out of 100
- SEO 100 out of 100
- Performance and Accessibility 81 out of 100
What AI sees of your website
IDEO : Human-centered design
We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.
Next step
Turn this report into a fix workflow
30 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 24 | Priority fix | 4 | 18 | 1 | View details |
| Discoverability | 29 | Priority fix | 2 | 7 | 0 | View details |
| Content Readiness | 38 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 70 | Needs work | 6 | 3 | 11 | View details |
| GEO Readiness | 78 | Mostly ready | 2 | 0 | 4 | |
| AIO Readiness | 59 | Needs work | 2 | 2 | 3 | View details |
| AEO Readiness | 71 | Needs work | 2 | 1 | 4 | View details |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| Security & Trust | 20 | Priority fix | 5 | 4 | 0 | View details |
| Security & Trust | 20 | Priority fix | 1 | 4 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 81 | Mostly ready | 17 | 5 | 2 | View details |
| Performance | 74 | Needs work | 12 | 4 | 2 | View details |
| Accessibility | 95 | Strong | 5 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
51 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html>\n <body>\n <p>Invalid .well-known request</p>\n </body>\n</html>"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
25 Fail
Needs attention
Frame protection
01
Issue
Frame protection is missing or incomplete.
02
Why it matters
Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.
Check name
Frame protection
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.
Result
Frame protection is missing or incomplete.
Evidence
{
"xFrameOptions": null,
"validXFrame": false,
"contentSecurityPolicy": null,
"cspFrameAncestors": false
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 20841,
"excerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68ed8309f13e2ff3e00849d2\" ",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: missing <main> landmark; missing <footer> landmark; skipped heading levels; 1 links missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": true,
"footer": false,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"/\" aria-current=\"page\" class=\"brand is-layout w-nav-brand w--current\"><img loading=\"eager\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691f1caf71b26af4dfa70d1f_i_.svg\" alt class=\"i\"><img width=\"75\" loading=\"lazy\" alt src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691f1bdc4bf1394fb8a11ede_d_%20(1).svg\" class=\"d\"><img loading=\"eager\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691f1c5a30bd53023f65feb0_e_.svg\" alt class=\"e\"><img l"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input class=\"search-input w-input\" maxlength=\"256\" name=\"query\" placeholder=\"Search\" type=\"search\" id=\"search\" required>"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": [
"h1: Human-centered",
"h3: Latest",
"h2: The IDEO IQ 2026 Report : What separates great companies from the rest?",
"h2: In the AI era, growth depends on people, not tech",
"h2: AI x Design Thinking Certificate Program",
"h3: Featured work",
"h2: Store of the future",
"h2: Better sales, less waste",
"h2: Building a culture of creativity and innovation",
"h2: Accelerating the future of air travel",
"h2: Turning culture into a catalyst for growth",
"h2: Store of the future",
"h2: Better sales, less waste",
"h2: Building a culture of creativity and innovation",
"h2: Accelerating the future of air travel",
"h2: Turning culture into a catalyst for growth",
"h3: More about IDEO",
"h2: Experience, expertise, and wide-eyed imagination",
"h2: Jim Hackett",
"h2: Kara Egan",
"h2: Carlos Rodríguez-Pastor",
"h2: Najoh Tita-Reid",
"h2: Aaron Sefi",
"h2: Sean Duffy",
"h2: Jim Hackett",
"h2: Kara Egan",
"h2: Carlos Rodríguez-Pastor",
"h2: Najoh Tita-Reid",
"h2: Aaron Sefi",
"h2: Sean Duffy",
"h3: Frequently asked questions",
"h3: Subscribe",
"h2: Want more IDEO in your life?Sign up for our newsletter."
]
},
"counts": {
"h1": 1,
"headings": 33,
"links": 79,
"inaccessibleLinks": 1,
"buttons": 0,
"inaccessibleButtons": 0,
"images": 51,
"imagesWithAlt": 51,
"autocompleteInputs": 1,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Needs attention
X-Content-Type-Options
01
Issue
X-Content-Type-Options is missing or incomplete.
02
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
Needs attention
JSON-LD present
01
Issue
No JSON-LD blocks found.
02
Why it matters
JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.
Check name
JSON-LD present
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose schema.org JSON-LD so AI search systems can parse page entities.
Result
JSON-LD present is missing or incomplete.
Evidence
{
"blocks": 0,
"validBlocks": 0,
"schemaContextBlocks": 0,
"errors": [],
"documents": [],
"nodes": []
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
Needs attention
Organization / WebSite schema
01
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
02
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": []
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Fri, 05 Jun 2026 15:58:58 GMT",
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.ideo.com",
"probes": [
{
"name": "_index._agents.www.ideo.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.ideo.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.ideo.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "ideo.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="query"> is missing a label.<input name="query"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 81,
"interactiveWithTags": 0,
"totalCount": 82,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"query\"> is missing a label.",
"<input name=\"query\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 5,
"issues": [
"<input name=\"query\"> is missing a label.",
"<input name=\"query\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"query\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"query\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 81,
"interactiveWithTags": 0,
"totalCount": 82,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"query\"> is missing a label.",
"<input name=\"query\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 81,
"interactiveWithTags": 0,
"totalCount": 82,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"query\"> is missing a label.",
"<input name=\"query\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
10 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
10 Fail
Needs attention
AIO: Visible structured data match
01
Issue
No JSON-LD structured data was detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
0/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 0/100 and needs a fix.
Evidence
{
"schemaCount": 0,
"mismatches": [],
"score": 0,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/about",
"text": "About IDEO",
"html": "<a data-menu-category data-track=\"menu-navigation\" data-menu-section=\"About\" href=\"/about\" class=\"link-menu is-weight-700 w-nav-link\">About IDEO</a>"
},
{
"href": "/iq",
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?For the 2026 IDEO IQ, we surveyed leaders from 100 of the world's largest companies about five core behaviors, then mapped their scores against key business outcomes. The results? In a world of rapid tech change, the behaviors associated with design and creativity set the conditions that support lasting growth.Read now Article",
"html": "<a data-blog-type=\"Article\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"The IDEO IQ 2026 Report : What separates great companies from the rest?\" data-blog-category=\"Latest\" data-blog-company=\"Article\" href=\"/iq\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69f2ba0419ae6fdd30834277_IQ_hero_1.png\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw,..."
},
{
"href": "/design-services",
"text": "Learn more about our design services",
"html": "<a data-track href=\"/design-services\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Learn more about our design services</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/about",
"text": "Learn more about IDEO and what it’s like to partner with us",
"html": "<a data-track href=\"/about\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Learn more about IDEO and what it’s like to partner with us</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/about",
"text": "About us",
"html": "<a data-menu-section=\"About us\" data-track=\"footer-navigation\" href=\"/about\" class=\"ts-subtitle--small tc-darkest is-footer\">About us</a>"
},
{
"href": "https://www.linkedin.com/company/ideo/",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/ideo/\" target=\"_blank\" class=\"link-soc w-inline-block\"><div class=\"layout-center w-embed\"><svg width=\"28\" height=\"29\" viewBox=\"0 0 28 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\"> <mask id=\"mask0_140_804\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"28\" height=\"29\"> <rect y=\"0.628906\" width=\"28\" height=\"28\" fill=\"url(#pattern0_140_804)\"/> </mask> <g mask=\"url(#mask0_140_804)\"> <..."
}
],
"contactLinks": [
{
"href": "/contact",
"text": "Say hello",
"html": "<a data-w-id=\"43014bc1-9552-e614-4e01-bdc89fb3f391\" href=\"/contact\" class=\"button is-menu w-inline-block\"><div>Say hello</div><img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c45db846c57d80c97e5a9f_68c28912fa4ddb2e4c723f1b_btn-right.svg\" alt class=\"btn-white-right hide-mobile-portrait\"><img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c28912fa4ddb2e4c723f1b_btn-right.svg\" alt class=\"btn-yellow-right hide-mobile-portrai..."
},
{
"href": "/contact",
"text": "Contact",
"html": "<a data-menu-category data-track=\"menu-navigation\" data-menu-section=\"Contact\" href=\"/contact\" class=\"link-menu is-weight-700 w-nav-link\">Contact</a>"
},
{
"href": "/iq",
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?For the 2026 IDEO IQ, we surveyed leaders from 100 of the world's largest companies about five core behaviors, then mapped their scores against key business outcomes. The results? In a world of rapid tech change, the behaviors associated with design and creativity set the conditions that support lasting growth.Read now Article",
"html": "<a data-blog-type=\"Article\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"The IDEO IQ 2026 Report : What separates great companies from the rest?\" data-blog-category=\"Latest\" data-blog-company=\"Article\" href=\"/iq\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69f2ba0419ae6fdd30834277_IQ_hero_1.png\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw,..."
},
{
"href": "https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech",
"text": "In the AI era, growth depends on people, not techHere are the 5 human strengths that help orgs thrive.Read more Article",
"html": "<a data-category=\"Latest\" data-blog-type=\"Article\" class=\"line-global is-hover w-inline-block\" data-blog-category=\"journal\" data-track=\"front-page-click view-blog\" href=\"https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech\" data-blog-title=\"In the AI era, growth depends on people, not tech\" target=\"_blank\" data-blog-company data-link-url=\"https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech\"><div class=\"image-logo-wr\"><img sizes=\"(max-width: 127..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/launching-an-innovation-lab-to-benefit-peruvians",
"text": "Carlos Rodríguez-Pastor\"For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO's network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon.\"Read more Chairman of Intercorp",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Carlos Rodríguez-Pastor\" data-blog-category=\"Latest\" data-blog-company=\"Chairman of Intercorp\" href=\"/case-study/launching-an-innovation-lab-to-benefit-peruvians\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68fcf0b2658129ba21f71100_CRP_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width..."
},
{
"href": "#",
"text": "Najoh Tita-Reid“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities.\"Global Chief Growth Officer, Mars Petcare",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Najoh Tita-Reid\" data-blog-category=\"Latest\" data-blog-company=\"Global Chief Growth Officer, Mars Petcare\" href=\"#\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/6924c5dcf1131cf68a3fe03e_Najoh_Tita-Reid_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"https:/..."
},
{
"href": "/case-study/kooth",
"text": "Aaron Sefi“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”Read more Chief Product & Research Officer, Kooth",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Aaron Sefi\" data-blog-category=\"Latest\" data-blog-company=\"Chief Product & Research Officer, Kooth\" href=\"/case-study/kooth\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69160f5a296f5bfcfb6f4f0e_Aaron_Sefi_Kooth.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"ht..."
},
{
"href": "/case-study/omada-health",
"text": "Sean Duffy“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”Read more Co-Founder & CEO, Omada Health",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Sean Duffy\" data-blog-category=\"Latest\" data-blog-company=\"Co-Founder & CEO, Omada Health\" href=\"/case-study/omada-health\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691611078e10420335a52538_Sean_Duffy_Omada.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"http..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/launching-an-innovation-lab-to-benefit-peruvians",
"text": "Carlos Rodríguez-Pastor\"For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO's network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon.\"Read more Chairman of Intercorp",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Carlos Rodríguez-Pastor\" data-blog-category=\"Latest\" data-blog-company=\"Chairman of Intercorp\" href=\"/case-study/launching-an-innovation-lab-to-benefit-peruvians\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68fcf0b2658129ba21f71100_CRP_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width..."
},
{
"href": "#",
"text": "Najoh Tita-Reid“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities.\"Global Chief Growth Officer, Mars Petcare",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Najoh Tita-Reid\" data-blog-category=\"Latest\" data-blog-company=\"Global Chief Growth Officer, Mars Petcare\" href=\"#\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/6924c5dcf1131cf68a3fe03e_Najoh_Tita-Reid_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"https:/..."
},
{
"href": "/case-study/kooth",
"text": "Aaron Sefi“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”Read more Chief Product & Research Officer, Kooth",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Aaron Sefi\" data-blog-category=\"Latest\" data-blog-company=\"Chief Product & Research Officer, Kooth\" href=\"/case-study/kooth\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69160f5a296f5bfcfb6f4f0e_Aaron_Sefi_Kooth.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"ht..."
},
{
"href": "/case-study/omada-health",
"text": "Sean Duffy“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”Read more Co-Founder & CEO, Omada Health",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Sean Duffy\" data-blog-category=\"Latest\" data-blog-company=\"Co-Founder & CEO, Omada Health\" href=\"/case-study/omada-health\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691611078e10420335a52538_Sean_Duffy_Omada.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"http..."
},
{
"href": "/contact",
"text": "Ask us for references",
"html": "<a data-track href=\"/contact\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Ask us for references</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/contact",
"text": "Contact",
"html": "<a data-w-id=\"1032b471-8a32-76f4-2bc5-72adbb3da44e\" href=\"/contact\" class=\"button w-inline-block\"><div>Contact</div><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c45db846c57d80c97e5a9f_68c28912fa4ddb2e4c723f1b_btn-right.svg\" loading=\"lazy\" alt class=\"btn-white-right\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c28912fa4ddb2e4c723f1b_btn-right.svg\" loading=\"lazy\" alt class=\"btn-yellow-right\"><img src=\"https://cdn.prod.website-files.com/67cb..."
}
],
"privacyLinks": [
{
"href": "https://privacy.ideo.com/",
"text": "Do not sell my personal information",
"html": "<a href=\"https://privacy.ideo.com/\" class=\"ts-subtitle--small tc-darkest is-footer\">Do not sell my personal information</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy policy",
"html": "<a href=\"/privacy-policy\" class=\"ts-subtitle--small tc-darkest is-footer\">Privacy policy</a>"
},
{
"href": "/terms-conditions",
"text": "Terms & Conditions",
"html": "<a href=\"/terms-conditions\" class=\"ts-subtitle--small tc-darkest is-footer\">Terms & Conditions</a>"
},
{
"href": "/privacy-policy#link-5",
"text": "CA user rights",
"html": "<a href=\"/privacy-policy#link-5\" class=\"ts-subtitle--small tc-darkest is-footer\">CA user rights</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/about",
"text": "About IDEO",
"html": "<a data-menu-category data-track=\"menu-navigation\" data-menu-section=\"About\" href=\"/about\" class=\"link-menu is-weight-700 w-nav-link\">About IDEO</a>"
},
{
"href": "/iq",
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?For the 2026 IDEO IQ, we surveyed leaders from 100 of the world's largest companies about five core behaviors, then mapped their scores against key business outcomes. The results? In a world of rapid tech change, the behaviors associated with design and creativity set the conditions that support lasting growth.Read now Article",
"html": "<a data-blog-type=\"Article\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"The IDEO IQ 2026 Report : What separates great companies from the rest?\" data-blog-category=\"Latest\" data-blog-company=\"Article\" href=\"/iq\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69f2ba0419ae6fdd30834277_IQ_hero_1.png\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw,..."
},
{
"href": "/design-services",
"text": "Learn more about our design services",
"html": "<a data-track href=\"/design-services\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Learn more about our design services</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/about",
"text": "Learn more about IDEO and what it’s like to partner with us",
"html": "<a data-track href=\"/about\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Learn more about IDEO and what it’s like to partner with us</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/about",
"text": "About us",
"html": "<a data-menu-section=\"About us\" data-track=\"footer-navigation\" href=\"/about\" class=\"ts-subtitle--small tc-darkest is-footer\">About us</a>"
},
{
"href": "https://www.linkedin.com/company/ideo/",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/ideo/\" target=\"_blank\" class=\"link-soc w-inline-block\"><div class=\"layout-center w-embed\"><svg width=\"28\" height=\"29\" viewBox=\"0 0 28 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\"> <mask id=\"mask0_140_804\" style=\"mask-type:alpha\" maskUnits=\"userSpaceOnUse\" x=\"0\" y=\"0\" width=\"28\" height=\"29\"> <rect y=\"0.628906\" width=\"28\" height=\"28\" fill=\"url(#pattern0_140_804)\"/> </mask> <g mask=\"url(#mask0_140_804)\"> <..."
}
],
"contactLinks": [
{
"href": "/contact",
"text": "Say hello",
"html": "<a data-w-id=\"43014bc1-9552-e614-4e01-bdc89fb3f391\" href=\"/contact\" class=\"button is-menu w-inline-block\"><div>Say hello</div><img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c45db846c57d80c97e5a9f_68c28912fa4ddb2e4c723f1b_btn-right.svg\" alt class=\"btn-white-right hide-mobile-portrait\"><img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c28912fa4ddb2e4c723f1b_btn-right.svg\" alt class=\"btn-yellow-right hide-mobile-portrai..."
},
{
"href": "/contact",
"text": "Contact",
"html": "<a data-menu-category data-track=\"menu-navigation\" data-menu-section=\"Contact\" href=\"/contact\" class=\"link-menu is-weight-700 w-nav-link\">Contact</a>"
},
{
"href": "/iq",
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?For the 2026 IDEO IQ, we surveyed leaders from 100 of the world's largest companies about five core behaviors, then mapped their scores against key business outcomes. The results? In a world of rapid tech change, the behaviors associated with design and creativity set the conditions that support lasting growth.Read now Article",
"html": "<a data-blog-type=\"Article\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"The IDEO IQ 2026 Report : What separates great companies from the rest?\" data-blog-category=\"Latest\" data-blog-company=\"Article\" href=\"/iq\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69f2ba0419ae6fdd30834277_IQ_hero_1.png\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw,..."
},
{
"href": "https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech",
"text": "In the AI era, growth depends on people, not techHere are the 5 human strengths that help orgs thrive.Read more Article",
"html": "<a data-category=\"Latest\" data-blog-type=\"Article\" class=\"line-global is-hover w-inline-block\" data-blog-category=\"journal\" data-track=\"front-page-click view-blog\" href=\"https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech\" data-blog-title=\"In the AI era, growth depends on people, not tech\" target=\"_blank\" data-blog-company data-link-url=\"https://www.ideo.com/journal/in-the-ai-era-growth-depends-on-people-not-tech\"><div class=\"image-logo-wr\"><img sizes=\"(max-width: 127..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/launching-an-innovation-lab-to-benefit-peruvians",
"text": "Carlos Rodríguez-Pastor\"For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO's network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon.\"Read more Chairman of Intercorp",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Carlos Rodríguez-Pastor\" data-blog-category=\"Latest\" data-blog-company=\"Chairman of Intercorp\" href=\"/case-study/launching-an-innovation-lab-to-benefit-peruvians\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68fcf0b2658129ba21f71100_CRP_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width..."
},
{
"href": "#",
"text": "Najoh Tita-Reid“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities.\"Global Chief Growth Officer, Mars Petcare",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Najoh Tita-Reid\" data-blog-category=\"Latest\" data-blog-company=\"Global Chief Growth Officer, Mars Petcare\" href=\"#\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/6924c5dcf1131cf68a3fe03e_Najoh_Tita-Reid_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"https:/..."
},
{
"href": "/case-study/kooth",
"text": "Aaron Sefi“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”Read more Chief Product & Research Officer, Kooth",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Aaron Sefi\" data-blog-category=\"Latest\" data-blog-company=\"Chief Product & Research Officer, Kooth\" href=\"/case-study/kooth\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69160f5a296f5bfcfb6f4f0e_Aaron_Sefi_Kooth.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"ht..."
},
{
"href": "/case-study/omada-health",
"text": "Sean Duffy“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”Read more Co-Founder & CEO, Omada Health",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Sean Duffy\" data-blog-category=\"Latest\" data-blog-company=\"Co-Founder & CEO, Omada Health\" href=\"/case-study/omada-health\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691611078e10420335a52538_Sean_Duffy_Omada.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"http..."
},
{
"href": "/case-study/ford",
"text": "Jim Hackett\"Changing how people think is hard. Changing how an organization fundamentally operates is almost unimaginable. IDEO helped us do both. Their strategic clarity, radical creativity, and deep partnership turned what felt like an impossible task into one of the most successful transformations we’ve ever unlocked.\"Read more Former CEO, Ford Motor Company",
"html": "<a data-blog-type=\"Case Study\" data-track=\"front-page-click view-blog\" data-category=\"More About Ideo\" data-blog-title=\"Jim Hackett\" data-blog-category=\"More About Ideo\" data-blog-company=\"Former CEO, Ford Motor Company\" href=\"/case-study/ford\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/692f0e5d1a5633653563a647_headshot_jimHackett.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\"..."
},
{
"href": "/case-study/launching-an-innovation-lab-to-benefit-peruvians",
"text": "Carlos Rodríguez-Pastor\"For over a decade, we have partnered with IDEO to build new innovation capabilities and learn through IDEO's network and global exposure. Together, we created new businesses in education and healthcare, reimagined customer experiences in financial services and entertainment, and strengthened our organization in critical ways that ultimately help lift families across Peru. But most importantly to me, our collaboration with IDEO has led us to be more flexible and creative thinkers, and this has really helped us look further out on the horizon.\"Read more Chairman of Intercorp",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Carlos Rodríguez-Pastor\" data-blog-category=\"Latest\" data-blog-company=\"Chairman of Intercorp\" href=\"/case-study/launching-an-innovation-lab-to-benefit-peruvians\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68fcf0b2658129ba21f71100_CRP_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width..."
},
{
"href": "#",
"text": "Najoh Tita-Reid“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities.\"Global Chief Growth Officer, Mars Petcare",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Najoh Tita-Reid\" data-blog-category=\"Latest\" data-blog-company=\"Global Chief Growth Officer, Mars Petcare\" href=\"#\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/6924c5dcf1131cf68a3fe03e_Najoh_Tita-Reid_headshot.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"https:/..."
},
{
"href": "/case-study/kooth",
"text": "Aaron Sefi“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”Read more Chief Product & Research Officer, Kooth",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Aaron Sefi\" data-blog-category=\"Latest\" data-blog-company=\"Chief Product & Research Officer, Kooth\" href=\"/case-study/kooth\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/69160f5a296f5bfcfb6f4f0e_Aaron_Sefi_Kooth.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"ht..."
},
{
"href": "/case-study/omada-health",
"text": "Sean Duffy“Over a decade later, I still reflect on the ‘North-Stars’ I learned at IDEO, and the power of deeply, reflectively listening to the needs of users and watching their behaviors as the one and only truth. Our IDEO roots helped grow branches that still benefit the business and our members today.”Read more Co-Founder & CEO, Omada Health",
"html": "<a data-blog-type=\"Subhead\" data-track=\"front-page-click view-blog\" data-category=\"Latest\" data-blog-title=\"Sean Duffy\" data-blog-category=\"Latest\" data-blog-company=\"Co-Founder & CEO, Omada Health\" href=\"/case-study/omada-health\" class=\"line-global is-hover w-inline-block\"><div class=\"image-logo-wr\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/691611078e10420335a52538_Sean_Duffy_Omada.webp\" loading=\"lazy\" alt sizes=\"(max-width: 1279px) 100vw, 1280px\" srcset=\"http..."
},
{
"href": "/contact",
"text": "Ask us for references",
"html": "<a data-track href=\"/contact\" class=\"button is-large w-inline-block\"><div class=\"button-all-text\">Ask us for references</div><div class=\"button-arrow is-large w-embed\"><svg width=\"30\" height=\"29\" viewBox=\"0 0 30 29\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M0.673217 14.4048L26.6732 14.4048M26.6732 14.4048L20.1732 25.6631M26.6732 14.4048L20.1732 3.14642\" stroke=\"#151F27\" stroke-width=\"1.5\"/> </svg></div></a>"
},
{
"href": "/contact",
"text": "Contact",
"html": "<a data-w-id=\"1032b471-8a32-76f4-2bc5-72adbb3da44e\" href=\"/contact\" class=\"button w-inline-block\"><div>Contact</div><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c45db846c57d80c97e5a9f_68c28912fa4ddb2e4c723f1b_btn-right.svg\" loading=\"lazy\" alt class=\"btn-white-right\"><img src=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/68c28912fa4ddb2e4c723f1b_btn-right.svg\" loading=\"lazy\" alt class=\"btn-yellow-right\"><img src=\"https://cdn.prod.website-files.com/67cb..."
}
],
"privacyLinks": [
{
"href": "https://privacy.ideo.com/",
"text": "Do not sell my personal information",
"html": "<a href=\"https://privacy.ideo.com/\" class=\"ts-subtitle--small tc-darkest is-footer\">Do not sell my personal information</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy policy",
"html": "<a href=\"/privacy-policy\" class=\"ts-subtitle--small tc-darkest is-footer\">Privacy policy</a>"
},
{
"href": "/terms-conditions",
"text": "Terms & Conditions",
"html": "<a href=\"/terms-conditions\" class=\"ts-subtitle--small tc-darkest is-footer\">Terms & Conditions</a>"
},
{
"href": "/privacy-policy#link-5",
"text": "CA user rights",
"html": "<a href=\"/privacy-policy#link-5\" class=\"ts-subtitle--small tc-darkest is-footer\">CA user rights</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
29 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 32,
"passing": 3,
"failing": [
{
"heading": "Latest",
"headingHtml": "<h3 class=\"ts-h3 tc-dark\">Latest</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The IDEO IQ 2026 Report : What separates great companies from the rest?",
"headingHtml": "<h2 class=\"ts-h3 tc-alchemy\">The IDEO IQ 2026 Report : What separates great companies from the rest?</h2>",
"firstParagraph": "For the 2026 IDEO IQ, we surveyed leaders from 100 of the world's largest companies about five core behaviors, then mapped their scores against key business outcomes. The results? In a world of rapid tech change, the behaviors associated with design and creativity set the conditions that support lasting growth.",
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"heading": "In the AI era, growth depends on people, not tech",
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{
"heading": "AI x Design Thinking Certificate Program",
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{
"heading": "Featured work",
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"issue": "No paragraph follows this heading."
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{
"heading": "Store of the future",
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{
"heading": "Better sales, less waste",
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"firstParagraph": "H&M transforms its operations to cut excess inventory.",
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{
"heading": "Building a culture of creativity and innovation",
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{
"heading": "Accelerating the future of air travel",
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{
"heading": "More about IDEO",
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{
"heading": "Experience, expertise, and wide-eyed imagination",
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"heading": "Carlos Rodríguez-Pastor",
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"heading": "Aaron Sefi",
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{
"heading": "Sean Duffy",
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{
"heading": "Subscribe",
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"heading": "Want more IDEO in your life?Sign up for our newsletter.",
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"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 65/100 and needs improvement.
4 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, JSON-LD structured data.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 65/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 3,
"hasFaq": true,
"definitionPatterns": 7,
"schemaBlocks": 0,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"JSON-LD structured data"
],
"score": 65,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 77/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 77/100 and needs improvement.
3 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: ideo, human, centered.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
77/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 77/100 and needs improvement.
Evidence
{
"title": "IDEO : Human-centered design",
"h1": "Human-centered",
"description": "We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.",
"topicOverlap": 0.25,
"topicTerms": [
"ideo",
"human",
"centered",
"design"
],
"descriptionTerms": [
"envision",
"new",
"businesses",
"brands",
"design",
"experiences",
"capabilities",
"bring",
"them",
"life"
],
"missingFromDescription": [
"ideo",
"human",
"centered"
],
"score": 77,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
22 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
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"citablePassages": 0,
"failingCandidateParagraphs": [
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"reasons": [
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},
{
"index": 19,
"heading": "H2: Sean Duffy",
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"hasEvidence": false,
"reasons": [
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"heading": "H2: Jim Hackett",
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"words": 46,
"hasEvidence": false,
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"index": 21,
"heading": "H2: Kara Egan",
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},
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"html": "<p class=\"ts-subtitle--normal tc-white\">“IDEO has been an exceptional partner in helping us evaluate our organization’s current capabilities and uncover key opportunities through a human-centered approach. Their collaboration enabled us to deeply understand the needs of both consumers and internal stakeholders, co-create a strategic framework tailored to those insights, and clearly quantify the expected impact on our business outcomes and organizational capabilities."</p>"
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{
"index": 24,
"heading": "H2: Aaron Sefi",
"text": "“Working with IDEO enabled Kooth to supercharge the development of Soluna as a product-led initiative. With their help developing key conceptual themes and dreaming the art of the possible, we were able to design, develop, and launch at an incredible pace. The result—the numbers speak for themselves—but most importantly, youth in California recognize Soluna as a mental health app that speaks to them.”",
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},
{
"index": 25,
"heading": "H2: Sean Duffy",
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},
{
"index": 26,
"heading": "H3: Frequently asked questions",
"text": "Human-centered design (HCD) is a creative approach to problem-solving that starts with understanding peoples' needs, motivations, and behaviors, and ends with innovative solutions that are meaningful and effective for them. Rather than beginning with technology or business constraints, human-centered design begins with empathy: observing how people live, work, and make decisions to uncover deep insights that drive...",
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},
{
"index": 28,
"heading": "H3: Frequently asked questions",
"text": "This approach allows IDEO to design new products, services, systems, and strategies that create value for both people and businesses. It’s been used to help organizations reimagine everything from healthcare experiences to workplace cultures to the future of education and sustainability.",
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},
{
"index": 29,
"heading": "H3: Frequently asked questions",
"text": "IDEO helps organizations innovate by combining human-centered design, systems thinking, and creative experimentation to unlock new sources of value. We partner with leaders to understand their people, culture, and market context—then co-create strategies, products, and services that make innovation tangible and sustainable.",
"words": 43,
"hasEvidence": false,
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"Missing a named source, statistic, date, percentage, report, or other evidence signal."
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"index": 36,
"heading": "H3: Frequently asked questions",
"text": "IDEO’s approach to design is evolving to meet the opportunities and responsibilities of an AI-driven world. While our foundation in human-centered design remains constant, the way we explore, prototype, and create is expanding toward designing with technology, not just for it.",
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},
{
"index": 39,
"heading": "H3: Frequently asked questions",
"text": "For decades, IDEO has designed around human needs. Now, we’re also designing for human–machine partnerships—systems where AI augments creativity, supports decision-making, and extends human capability. We focus on making emerging technologies more intuitive, trustworthy, and equitable, ensuring they serve real human and societal needs.",
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},
{
"index": 42,
"heading": "H3: Frequently asked questions",
"text": "AI allows IDEO designers to explore new forms of prototyping, scenario modeling, and systems foresight. We use generative tools to imagine future possibilities faster, while maintaining human judgment and ethical reflection at the core of our process. This helps organizations navigate complexity, bias, and change with intention.",
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},
{
"index": 45,
"heading": "H3: Frequently asked questions",
"text": "As technology grows more powerful, so does the importance of design ethics. IDEO integrates principles of responsible innovation—transparency, inclusivity, and long-term impact—into every engagement. We help partners move beyond efficiency and novelty, toward design that strengthens human and planetary well-being.",
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},
{
"index": 52,
"heading": "H3: Frequently asked questions",
"text": "Our teams blend expertise in design, business strategy, technology, and the social sciences, bringing multiple perspectives to complex challenges. This interdisciplinary collaboration allows us to uncover connections others might miss and to design solutions that work across systems, not just within silos.",
"words": 42,
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},
{
"index": 58,
"heading": "H3: Frequently asked questions",
"text": "From healthcare to climate, from education to AI ethics, IDEO’s work aims to create positive, lasting impact for people, organizations, and the planet. We measure success not just by growth, but by the value and meaning we create along the way.",
"words": 42,
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"citableParagraphs": [],
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}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 81/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 81/100 and needs improvement.
2 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: ideo, human, centered.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
81/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 81/100 and needs improvement.
Evidence
{
"title": "IDEO : Human-centered design",
"h1": "Human-centered",
"description": "We envision new businesses and brands, and we design the experiences and capabilities that bring them to life.",
"topicOverlap": 0.25,
"definitionCount": 7,
"topicTerms": [
"ideo",
"human",
"centered",
"design"
],
"descriptionTerms": [
"envision",
"new",
"businesses",
"brands",
"design",
"experiences",
"capabilities",
"bring",
"them",
"life"
],
"missingFromDescription": [
"ideo",
"human",
"centered"
],
"score": 81,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
29 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
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"headingHtml": "<h2 class=\"ts-h3 tc-alchemy\">Najoh Tita-Reid</h2>",
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"words": 51,
"direct": false,
"issue": "First paragraph is 51 words and does not look like a concise direct answer."
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"heading": "Subscribe",
"headingHtml": "<h3 class=\"ts-h3 tc-dark\">Subscribe</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
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}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 75/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 75/100 and needs improvement.
1 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
51 image(s) are missing width/height attributes. 1 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 75/100 and needs improvement.
Evidence
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],
"possibleDialogs": [
"<a id=\"fides-modal-link\" href=\"#\" class=\"ts-subtitle--small tc-darkest is-footer\">Manage preferences</a>"
],
"score": 75,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?",
"html": "<h2 class=\"ts-h3 tc-alchemy\">The IDEO IQ 2026 Report : What separates great companies from the rest?</h2>"
},
{
"text": "In the AI era, growth depends on people, not tech",
"html": "<h2 class=\"ts-h3 tc-alchemy\">In the AI era, growth depends on people, not tech</h2>"
},
{
"text": "AI x Design Thinking Certificate Program",
"html": "<h2 class=\"ts-h3 tc-alchemy\">AI x Design Thinking Certificate Program</h2>"
},
{
"text": "Store of the future",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Store of the future</h2>"
},
{
"text": "Better sales, less waste",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Better sales, less waste</h2>"
},
{
"text": "Building a culture of creativity and innovation",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Building a culture of creativity and innovation</h2>"
},
{
"text": "Accelerating the future of air travel",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Accelerating the future of air travel</h2>"
},
{
"text": "Turning culture into a catalyst for growth",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Turning culture into a catalyst for growth</h2>"
},
{
"text": "Store of the future",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Store of the future</h2>"
},
{
"text": "Better sales, less waste",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Better sales, less waste</h2>"
},
{
"text": "Building a culture of creativity and innovation",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Building a culture of creativity and innovation</h2>"
},
{
"text": "Accelerating the future of air travel",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Accelerating the future of air travel</h2>"
},
{
"text": "Turning culture into a catalyst for growth",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Turning culture into a catalyst for growth</h2>"
},
{
"text": "Experience, expertise, and wide-eyed imagination",
"html": "<h2 class=\"ts-h1 tc-alchemy z-index-1 is-mob-small\">Experience, expertise, and wide-eyed imagination</h2>"
},
{
"text": "Jim Hackett",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Jim Hackett</h2>"
},
{
"text": "Kara Egan",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Kara Egan</h2>"
},
{
"text": "Carlos Rodríguez-Pastor",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Carlos Rodríguez-Pastor</h2>"
},
{
"text": "Najoh Tita-Reid",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Najoh Tita-Reid</h2>"
},
{
"text": "Aaron Sefi",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Aaron Sefi</h2>"
},
{
"text": "Sean Duffy",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Sean Duffy</h2>"
},
{
"text": "Jim Hackett",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Jim Hackett</h2>"
},
{
"text": "Kara Egan",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Kara Egan</h2>"
},
{
"text": "Carlos Rodríguez-Pastor",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Carlos Rodríguez-Pastor</h2>"
},
{
"text": "Najoh Tita-Reid",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Najoh Tita-Reid</h2>"
},
{
"text": "Aaron Sefi",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Aaron Sefi</h2>"
},
{
"text": "Sean Duffy",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Sean Duffy</h2>"
},
{
"text": "Want more IDEO in your life?Sign up for our newsletter.",
"html": "<h2 class=\"tc-alchemy ts-h3\">Want more IDEO in your life?<br>Sign up for our newsletter.</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "how",
"label": "How does IDEO : Human-centered design work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "cost",
"label": "Is IDEO : Human-centered design free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does IDEO : Human-centered design compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does IDEO : Human-centered design work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "cost",
"label": "Is IDEO : Human-centered design free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does IDEO : Human-centered design compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "The IDEO IQ 2026 Report : What separates great companies from the rest?",
"html": "<h2 class=\"ts-h3 tc-alchemy\">The IDEO IQ 2026 Report : What separates great companies from the rest?</h2>"
},
{
"text": "In the AI era, growth depends on people, not tech",
"html": "<h2 class=\"ts-h3 tc-alchemy\">In the AI era, growth depends on people, not tech</h2>"
},
{
"text": "AI x Design Thinking Certificate Program",
"html": "<h2 class=\"ts-h3 tc-alchemy\">AI x Design Thinking Certificate Program</h2>"
},
{
"text": "Store of the future",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Store of the future</h2>"
},
{
"text": "Better sales, less waste",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Better sales, less waste</h2>"
},
{
"text": "Building a culture of creativity and innovation",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Building a culture of creativity and innovation</h2>"
},
{
"text": "Accelerating the future of air travel",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Accelerating the future of air travel</h2>"
},
{
"text": "Turning culture into a catalyst for growth",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Turning culture into a catalyst for growth</h2>"
},
{
"text": "Store of the future",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Store of the future</h2>"
},
{
"text": "Better sales, less waste",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Better sales, less waste</h2>"
},
{
"text": "Building a culture of creativity and innovation",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Building a culture of creativity and innovation</h2>"
},
{
"text": "Accelerating the future of air travel",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Accelerating the future of air travel</h2>"
},
{
"text": "Turning culture into a catalyst for growth",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Turning culture into a catalyst for growth</h2>"
},
{
"text": "Experience, expertise, and wide-eyed imagination",
"html": "<h2 class=\"ts-h1 tc-alchemy z-index-1 is-mob-small\">Experience, expertise, and wide-eyed imagination</h2>"
},
{
"text": "Jim Hackett",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Jim Hackett</h2>"
},
{
"text": "Kara Egan",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Kara Egan</h2>"
},
{
"text": "Carlos Rodríguez-Pastor",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Carlos Rodríguez-Pastor</h2>"
},
{
"text": "Najoh Tita-Reid",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Najoh Tita-Reid</h2>"
},
{
"text": "Aaron Sefi",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Aaron Sefi</h2>"
},
{
"text": "Sean Duffy",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Sean Duffy</h2>"
},
{
"text": "Jim Hackett",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Jim Hackett</h2>"
},
{
"text": "Kara Egan",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Kara Egan</h2>"
},
{
"text": "Carlos Rodríguez-Pastor",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Carlos Rodríguez-Pastor</h2>"
},
{
"text": "Najoh Tita-Reid",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Najoh Tita-Reid</h2>"
},
{
"text": "Aaron Sefi",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Aaron Sefi</h2>"
},
{
"text": "Sean Duffy",
"html": "<h2 class=\"ts-h3 tc-alchemy\">Sean Duffy</h2>"
},
{
"text": "Want more IDEO in your life?Sign up for our newsletter.",
"html": "<h2 class=\"tc-alchemy ts-h3\">Want more IDEO in your life?<br>Sign up for our newsletter.</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "how",
"label": "How does IDEO : Human-centered design work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "cost",
"label": "Is IDEO : Human-centered design free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does IDEO : Human-centered design compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does IDEO : Human-centered design work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use IDEO : Human-centered design?",
"pattern": {}
},
{
"id": "cost",
"label": "Is IDEO : Human-centered design free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does IDEO : Human-centered design compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 96604,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"compatibleContentType": false,
"contentLength": 93305,
"hasRegisterInstructions": true,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": true,
"links": [
"https://webflow.com",
"https://cdn.prod.website-files.com\"",
"/title",
"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\"",
"/css",
"/0z/mQQKbnT/oAYgWFibhR5xEYCv6rUxNU+8lxYgU/1L6uinxi",
"https://fonts.googleapis.com\"",
"https://fonts.gstatic.com\"",
"https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js\"",
"/javascript"
],
"rawExcerpt": "<!DOCTYPE html><!-- This site was created in Webflow. https://webflow.com --><!-- Last Published: Wed Jun 03 2026 20:35:59 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.ideo.com\" data-wf-page=\"68f101326773f5e333b490b8\" data-wf-site=\"67cb2dd62d5110e2973d39d7\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"Webflow\" name=\"generator\"/><link href=\"https://cdn.prod.website-files.com/67cb2dd62d5110e2973d39d7/css/ideo-2025.webflow.shared.439988b97.min.css\" rel=\"stylesheet\" type=\"text/css\" integrit"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88,
"text": "<!DOCTYPE html>\n<html>\n <body>\n <p>Invalid .well-known request</p>\n </body>\n</html>"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88,
"text": "<!DOCTYPE html>\n<html>\n <body>\n <p>Invalid .well-known request</p>\n </body>\n</html>"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 88
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html>\n <body>\n <p>Invalid .well-known request</p>\n </body>\n</html>"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.ideo.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.ideo.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.ideo.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.ideo.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
100 Fail
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
17 Fail
Check name
Improve image delivery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,739 KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,739 KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
17 Fail
Check name
Reduce unused CSS
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 22 KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 22 KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 40
}Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
17 Fail
Check name
Render-blocking requests
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,080 ms
Fix guidance
Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,080 ms",
"description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Check name
Avoid enormous network payloads
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Total size was 3,625 KiB
Fix guidance
Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Total size was 3,625 KiB",
"description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
"numericValue": 3712378
}Performance and AccessibilityPerformanceBrowser audit
Font display
8 Warning
Performance and AccessibilityPerformanceBrowser audit
Font display
8 Warning
Check name
Font display
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 10 ms
Fix guidance
Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 10 ms",
"description": "Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks)."
}Fix with MCP or CLI
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 49/100 | Level 2, Agent-Limited | Current report |