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Jun 9, 2026, 3:37 PM
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SCANNED
Jun 9, 2026, 3:37:31 PMJun 9, 2026, 3:37 PM
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47/100
OVERALL SCORE
Level 2, Agent-Limited
Priority improvements needed for AI agents
- AI Discoverability 44 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 20 out of 100
- GEO, AIO and AEO 74 out of 100
- SEO 100 out of 100
- Performance and Accessibility 60 out of 100
What AI sees of your website
Inc. | Tech and Business News for Entrepreneurs and Leaders
Inc. media is the entrepreneurs source for ideas, resources and advice on how to successfully start, run and grow your business.
Next step
Turn this report into a fix workflow
27 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 44 | Priority fix | 7 | 15 | 1 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 38 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 33 | Priority fix | 1 | 3 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 74 | Needs work | 8 | 2 | 10 | View details |
| GEO Readiness | 70 | Needs work | 2 | 0 | 4 | |
| AIO Readiness | 82 | Mostly ready | 4 | 1 | 2 | View details |
| AEO Readiness | 70 | Needs work | 2 | 1 | 4 | View details |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| Security & Trust | 20 | Priority fix | 5 | 4 | 0 | View details |
| Security & Trust | 20 | Priority fix | 1 | 4 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 60 | Needs work | 21 | 6 | 1 | View details |
| Performance | 51 | Needs work | 14 | 5 | 1 | View details |
| Accessibility | 76 | Mostly ready | 7 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
46 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 403,
"contentType": "text/html;charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMAqXGLkj8BpgQAzr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'dd7b1dd2aa7f7c36b87dfdd1d05f23ac3396b913d546cfc7a711b4c1e2ae9fc08b4e50e275452c78ba3531ae8036dbe5','host':'geo.captcha-delivery.com','cookie':'msUqCyBb8h42DTWjiyp7YB4JAe03l0aGLJ3sHoJanFYWlq7GGrhHex3vvIHIJDoJXA423DXxAhIXH2zUwnhTC30V6B9dbgh3f714~7ps2fD2XmbPqA5QbgiBCX_soImL'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0661dzftqy2o6.js\"/><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0vhyn8r18lmv4.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/11jrjy4pm-lh..js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0w09ahk.99of8.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/11w933aneub6v.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/turbopack-0pbniu1a37f~9.js\" async=\"\"></script"
},
{
"path": "/openapi.yaml",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMAD9FCwEQvCM0Azr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'3ace1d0119316498b0644956a56255115ae26055b284849fc7ca999399c98fa862f5885034c6dbc53d6e82f9cc33b3ef','host':'geo.captcha-delivery.com','cookie':'8TmksZL~O5NG9ZsxglNvC33GlqnDkXGomDzTVMrAYjvTedu~FrtWjbRHn7st8c2hnptyDCCfktuyX1wBOg9YPkUNvwI4vvJNt2rn4wg_v7hbWhemu0x4kKFZfPBUo59u'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0661dzftqy2o6.js\"/><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0vhyn8r18lmv4.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/11jrjy4pm-lh..js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/0w09ahk.99of8.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/11w933aneub6v.js\" async=\"\"></script><script src=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/turbopack-0pbniu1a37f~9.js\" async=\"\"></script"
},
{
"path": "/swagger.yaml",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMADMZHOubGv8AAzr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'6616807762a112dd05abad9dd524b9bf07c68064cc86c0fea481756cd2ba934131396f5f933cf943f4bdd436341f942e','host':'geo.captcha-delivery.com','cookie':'cyFgVIcqCam0qGcXZHg8EhMhsur_Q~BEAj21t1zu2PTItviNQ3bQwdZrxxSI6rynt6fO2sklu6s9DMFdOdcNbJIRwE0lMC9ywd3IqgqxtopPIGPuSJmJiuMHOid9QuiF'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\" class=\"circularxx_6a446230-module__ApUdjq__variable roboto_flex_d54151ef-module__5gdsOG__variable grotcondensed_941ef44-module__1-j_qq__variable ibm_plex_mono_a7decded-module__T8AV3G__variable lato_8f4e88c5-module__vrulDW__variable\" data-brand=\"inc\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><style data-precedence=\"next\" data-href=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/03oegpgv22px~.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0w~k6s9iy9xjs.css https://fe-assets.mansueto.com/inc/_next/static/chunks/16ttmjcv0esfv.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0jrqx-~nmdnqh.css https://fe-assets.mansueto.com/inc/_next/static/chunks/15z-87_xjza1x.css\">*,:before,:aft"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\" class=\"circularxx_6a446230-module__ApUdjq__variable roboto_flex_d54151ef-module__5gdsOG__variable grotcondensed_941ef44-module__1-j_qq__variable ibm_plex_mono_a7decded-module__T8AV3G__variable lato_8f4e88c5-module__vrulDW__variable\" data-brand=\"inc\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><style data-precedence=\"next\" data-href=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/03oegpgv22px~.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0w~k6s9iy9xjs.css https://fe-assets.mansueto.com/inc/_next/static/chunks/16ttmjcv0esfv.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0jrqx-~nmdnqh.css https://fe-assets.mansueto.com/inc/_next/static/chunks/15z-87_xjza1x.css\">*,:before,:aft"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\" class=\"circularxx_6a446230-module__ApUdjq__variable roboto_flex_d54151ef-module__5gdsOG__variable grotcondensed_941ef44-module__1-j_qq__variable ibm_plex_mono_a7decded-module__T8AV3G__variable lato_8f4e88c5-module__vrulDW__variable\" data-brand=\"inc\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><style data-precedence=\"next\" data-href=\"https://fe-assets.mansueto.com/inc/_next/static/chunks/03oegpgv22px~.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0w~k6s9iy9xjs.css https://fe-assets.mansueto.com/inc/_next/static/chunks/16ttmjcv0esfv.css https://fe-assets.mansueto.com/inc/_next/static/chunks/0jrqx-~nmdnqh.css https://fe-assets.mansueto.com/inc/_next/static/chunks/15z-87_xjza1x.css\">*,:before,:aft"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/345c85a432359eed-s.p.0az0.9544w3d6.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/8e451580e5e95631-s.p.0put2--9ix-3p.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/99e609270109b47d-s.p.16-z~2sp29ex6.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/9be384ea93fe3f49-s.p.05qlfybzfat._.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/a7e15459c1805da0-s.p.15mmg7gamto4l.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/circularxx_300-s.p.06_5qti9.h51m.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/circularxx_400-s.p.170micvn5gf87.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/circularxx_700-s.p.0wfrauq-7of4l.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/circularxx_900-s.p.0i_5mz8r483ax.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/d8bd0e9af077c7ac-s.p.0ski.nyybe-_5.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/f30fd2e485acf1bc-s.p.0_qs2mjxez25z.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/grot_condensed_600-s.p.0-3zyoazy33o0.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/grot_condensed_700-s.p.0wm50fiki8zv7.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://fe-assets.mansueto.com/inc/_next/static/media/grot_condensed_900-s.p.0u_fzexfmz~rp.woff2",
"rel": "preload",
"type": "font/woff2"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": "frame-ancestors 'self' https://*.fastcompany.com https://*.inc.com https://*.mansueto.com;"
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
25 Fail
Needs attention
HSTS header
01
Issue
HSTS header is missing or incomplete.
02
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
},
{
"path": "/llms-full.txt",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "(none)".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 403,
"contentType": "text/html;charset=utf-8"
},
"issue": "Content-Type \"text/html;charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": ""
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"(none)\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 50,
"excerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457313
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457386
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586733
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455568
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586733
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457313
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: missing <main> landmark; invalid h1 (found 0); skipped heading levels; 104 links missing accessible names; 7 buttons missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734\"><img alt loading=\"lazy\" width=\"295\" height=\"166\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video object-cover\" style=\"color:transparent\" sizes=\"(max-width: 639px) 120px, (max-width: 767px) 334px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/Evelyn-Bobbie-Bree-McKeen-Inc-Event.jpg 32w, https://img-cdn.inc.com/image/upl",
"<a href=\"/chris-morris/bots-now-outnumber-humans-online-heres-what-it-means-for-your-business/91356934\"><img alt loading=\"lazy\" width=\"295\" height=\"166\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video object-cover\" style=\"color:transparent\" sizes=\"(max-width: 639px) 120px, (max-width: 767px) 334px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/06/bots-humans-inc.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/06/bots-huma",
"<a href=\"/alison-green/my-assistant-calls-out-on-all-her-in-office-days/91347692\"><img alt loading=\"lazy\" width=\"295\" height=\"166\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video object-cover\" style=\"color:transparent\" sizes=\"(max-width: 639px) 120px, (max-width: 767px) 334px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/06/help-with-assistant-troubles-inc.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/06/help-with-assi",
"<a href=\"/brian-contreras/founder-sold-bootstrapped-brand-exit-strategy/91355725\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/06/hugimals-founder-pano-inc.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/06/hugimals-founder-pano-inc.jpg 48w",
"<a href=\"/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-web-david-pano.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-web-david-pa",
"<a href=\"/liz-brody/testing-her-metal-laureen-merouehs-1-billion-plan-to-revolutionize-the-steel-industry/91340403\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-web-hertha-metals-01.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/",
"<a href=\"/ben-sherry/want-to-get-rich-in-the-ai-boom-guard-data-centers/91327059\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-web-data-center-security.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-web-data-center-security.j",
"<a href=\"/clarissa-cruz/parallelles-must-have-bag-made-the-startup-a-hit-then-it-had-an-identity-crisis/91340401\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-web-parallele-pano_046758.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/",
"<a href=\"/alison-stein/saaspocalypse-survival-guide-how-founder-led-companies-are-beating-the-backlash/91343214\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/GettyImages-2264908237-nb.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/Ge",
"<a href=\"/michael-rapkin/sweetgreen-spins-up-its-comeback-plan/91336898\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/inc-sweetgreen-founders.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/04/inc-sweetgreen-founders.jpg 48w, https://img",
"<a href=\"/rob-verger/rj-scaringe-made-rivian-cool-now-he-has-to-make-it-really-profitable/91340386\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-rj-scaringe-rivian.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-rj-scaringe-ri",
"<a href=\"/david-h-freedman/databricks-took-the-lead-racing-toward-a-massive-ipo/91340390\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-summer-2026-databricks-golden-cosmos-1.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-summ",
"<a href=\"/marina-khidekel/founders-share-the-worst-business-advice-they-ever-got/91340365\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-spring-2026-well-founded-marina-khidekel-1920x1080-2.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2",
"<a href=\"/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/kevin-warsh-fed-chair-trump-inc-2271843741.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,",
"<a href=\"/leah-carroll/17-startups-rebuilding-america-in-2026/91343942\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-subscriber-exclusive-startups-rebuilding-america.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-subscriber-e",
"<a href=\"/jennifer-conrad/how-whatnot-built-a-billion-dollar-livestream-commerce-kingdom/91313196\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/inc-whatnot-founders-grant-lafontaine-logan-head-1920x1080-1.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,",
"<a href=\"/brian-contreras/steve-blank-hacking-defense-stanford-business-school-class-silicon-valley/91327486\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/inc-web-steve-blank-class-1.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/04/inc",
"<a href=\"/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/inc-web-whoop-pano-02.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/04/inc-web-whoop-pano-02.",
"<a href=\"/alison-green/what-your-employees-wont-tell-you-10-solutions-to-todays-messiest-office-dramas/91301994\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/03/inc-2025-magazine-management_fd841a.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/",
"<a href=\"/annabel-burba/brands-are-ditching-the-algorithm-for-the-group-chat/91313648\"><img alt fetchpriority=\"high\" loading=\"eager\" width=\"295\" height=\"165\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full self-start object-cover\" style=\"color:transparent\" sizes=\"295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/05/inc-premium-brands-embracing-group-chats.jpg 32w, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_48,q_auto/vip/2026/05/inc-premium-b",
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"<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/christophercason/world-cup-roster-cuts-email-controversy/91356095\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/20",
"<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/brian-contreras/spacex-ipo-1-75-trillion-valuation-experts-overvalued-elon-musk-ai/91357439\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_web",
"<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/im",
"<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/kit-eaton/new-report-ai-half-customer-service-jobs-2030-forrester-research/91357481\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,",
"<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/lucia-auerbach/fake-driver-just-scammed-philadelphia-warehouse-out-of-500000-dollars-in-bourbon/91357433\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image",
"<a href=\"https://www.facebook.com/Inc\"><svg width=\"16\" height=\"16\" class=\"h-4 w-fit\" aria-label=\"Facebook icon\"><use href=\"/_public/sprite.svg?v=27#facebook-circle\"/></svg></a>",
"<a href=\"https://twitter.com/inc\"><svg width=\"15\" height=\"15\" class=\"h-4 w-fit\" aria-label=\"Twitter icon\"><use href=\"/_public/sprite.svg?v=27#x\"/></svg></a>",
"<a href=\"https://www.linkedin.com/company/7587\"><svg width=\"16\" height=\"16\" class=\"h-4 w-fit\" aria-label=\"Linkedin icon\"><use href=\"/_public/sprite.svg?v=27#linkedin\"/></svg></a>",
"<a href=\"https://www.instagram.com/incmagazine/\"><svg width=\"16\" height=\"16\" class=\"h-4 w-fit\" aria-label=\"Instagram icon\"><use href=\"/_public/sprite.svg?v=27#instagram\"/></svg></a>",
"<a href=\"https://www.youtube.com/user/incmagazine\"><svg width=\"16\" height=\"11.3\" class=\"h-4 w-fit\" aria-label=\"Youtube icon\"><use href=\"/_public/sprite.svg?v=27#youtube\"/></svg></a>"
],
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"<button class=\"absolute right-0 text-white\"><svg width=\"20\" height=\"20\" class=\"h-[14px] w-[14px]\" aria-label=\"Close icon\" fill=\"white\"><use href=\"/_public/sprite.svg?v=27#close\"/></svg></button>",
"<button><svg width=\"41\" height=\"42\" class=\"fill-white text-black hover:fill-black hover:text-white size-10 rotate-180\" aria-label=\"Arrow left icon\"><use href=\"/_public/sprite.svg?v=27#scroll-arrow\"/></svg></button>",
"<button><svg width=\"41\" height=\"42\" class=\"fill-white text-black hover:fill-black hover:text-white size-10\" aria-label=\"Arrow right icon\"><use href=\"/_public/sprite.svg?v=27#scroll-arrow\"/></svg></button>",
"<button class=\"pr-2\" id=\"homepage_podcast_play\"><svg width=\"12\" height=\"16\" class=\"\" aria-label=\"Play icon\"><use href=\"/_public/sprite.svg?v=27#play\"/></svg> </button>",
"<button class=\"absolute top-0 top-1/2 h-3 w-3 -translate-y-1/2 transform cursor-pointer rounded-full bg-[#5F5F5F]\" style=\"left:calc(NaN% - 8px)\"></button>",
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"<input id=\"Email\" placeholder=\"Email *\" aria-labelledby=\"Email\" type=\"email\" class=\"m-0 mb-2 font-circularxx p-[10px] w-full min-h-[45px] border border-inc-gray-300 leading-[20px]\" aria-required=\"true\" required name=\"Email\">"
],
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"h2: Trending",
"h2: Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words",
"h4: This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation. It Worked",
"h4: Bots Now Outnumber Humans Online. Here’s What It Means for Your Business",
"h4: My Assistant Calls Out on All Her In-Office Days. How Do I Talk to Her?",
"h4: The Surprising Reason Why Coca-Cola and Pepsi Are Obsessed With Mini Cans Right Now",
"h4: The Most Crowded Trade on Wall Street Is Now Losing to the Stocks Everyone Ignored",
"h4: Inc. Power Partner Awards",
"h2: Latest Issue",
"h3: Get subscriber-only access to the Best Workplaces list!",
"h4: Subscriber Exclusives",
"h2: How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision",
"h2: Inside David Protein’s Playful and Provocative Billion-Dollar Playbook",
"h2: Testing Her Metal: Laureen Meroueh’s $1-Billion Plan to Revolutionize the Steel Industry",
"h2: Want to Get Rich in the AI Boom? Guard Data Centers",
"h2: Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis",
"h2: How to Grow a Software Company in 2026",
"h2: Sweetgreen Spins Up Its Comeback Plan",
"h2: RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable",
"h2: Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"h2: Founders Share the Worst Business Advice They Ever Got",
"h2: Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"h2: 17 Startups Rebuilding America in 2026",
"h2: How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"h2: Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley",
"h2: Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"h2: What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"h2: Brands Are Ditching the Algorithm for the Group Chat",
"h2: Snap CEO Evan Spiegel Has to Go",
"h2: The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?",
"h2: King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"h4: Subscriber Exclusives",
"h2: 17 Startups Rebuilding America in 2026",
"h2: What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"h2: How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"h2: Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"h2: King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"h2: Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"h2: How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All",
"h2: Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"h2: Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun",
"h2: The Glamorous Growth Strategy of Flamingo Estate",
"h2: For You",
"h2: Latest Issue",
"h3: Get subscriber-only access to the Best Workplaces list!",
"h2: Latest Podcast",
"h2: Latest Stories",
"h2: Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"h2: Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"h2: Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"h2: Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"h2: The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"h2: Everything You Think You Know About Psychopaths Might Be Wrong",
"h2: They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"h2: OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"h2: Inconsistent Marketing Costs More Than You Think",
"h2: Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"h2: 3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"h2: Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"h2: Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"h2: Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"h2: Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"h2: If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"h2: Highlights",
"h4: Inc. 5000",
"h4: Best Workplaces",
"h4: Expert Exchange",
"h4: Inc. Regionals",
"h2: Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"h2: Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"h2: Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"h2: Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"h2: AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"h2: Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"h2: 7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"h2: ‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"h2: Lists",
"h4: Best in Business",
"h4: Female Founders",
"h4: Best Workplaces",
"h4: Inc. 5000",
"h2: Three Ways SMBs Can Integrate New Tech Effectively",
"h2: This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"h2: Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"h2: An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"h2: Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"h2: The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"h2: A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"h2: A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"h2: Latest Stories",
"h2: Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"h2: Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"h2: Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"h2: Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"h2: The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"h2: Everything You Think You Know About Psychopaths Might Be Wrong",
"h2: They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"h2: OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"h2: Highlights",
"h4: Inc. 5000",
"h4: Best Workplaces",
"h4: Expert Exchange",
"h4: Inc. Regionals",
"h2: Inconsistent Marketing Costs More Than You Think",
"h2: Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"h2: 3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"h2: Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"h2: Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"h2: Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"h2: Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"h2: If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"h2: Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"h2: Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"h2: Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"h2: Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"h2: AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"h2: Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"h2: 7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"h2: ‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"h2: Latest Podcast",
"h2: Three Ways SMBs Can Integrate New Tech Effectively",
"h2: This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"h2: Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"h2: An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"h2: Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"h2: The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"h2: A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"h2: A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"h2: Lists",
"h4: Best in Business",
"h4: Female Founders",
"h4: Best Workplaces",
"h4: Inc. 5000",
"h4: Business News",
"h4: Leadership",
"h4: Startup",
"h4: Workplace",
"h4: Tech",
"h4: Innovation",
"h4: Finance",
"h4: Marketing",
"h2: Events",
"h2: Subscribe",
"h2: Video",
"h2: Podcasts"
]
},
"counts": {
"h1": 0,
"headings": 145,
"links": 765,
"inaccessibleLinks": 104,
"buttons": 45,
"inaccessibleButtons": 7,
"images": 134,
"imagesWithAlt": 134,
"autocompleteInputs": 1,
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"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586698
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455444
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455486
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Needs attention
X-Content-Type-Options
01
Issue
X-Content-Type-Options is missing or incomplete.
02
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586702
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457381
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455581
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457319
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 457378
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586736
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455573
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 586737
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 455573
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 1,
"timeDateCount": 0
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.inc.com",
"probes": [
{
"name": "_index._agents.www.inc.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.inc.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.inc.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "inc.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
13 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
13 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.inc.com/bill-murphy-jr/chick-fil-a-just-made-a-very-smart-announcement-and-its-all-about-the-harvard-restaurant-problem/91357353",
"text": "CHICK-FIL-A'S SMART ANNOUNCEMENT",
"html": "<a id=\"homepage_link_tag_position_2\" href=\"https://www.inc.com/bill-murphy-jr/chick-fil-a-just-made-a-very-smart-announcement-and-its-all-about-the-harvard-restaurant-problem/91357353\" class=\"border-inc-gray-300 font-circularxx hover:bg-inc-gray-500 shrink-0 border bg-white px-3 py-1.5 text-[11px] font-black uppercase leading-[10px] tracking-[1.75px] text-[#666] hover:text-white\">CHICK-FIL-A'S SMART ANNOUNCEMENT</a>"
},
{
"href": "/kevin-haynes/a-435-million-bet-on-reversing-aging/91357270",
"text": "A Longevity Company Founded by the Coinbase CEO Just Raised $435 Million to Reverse Cellular Aging",
"html": "<a href=\"/kevin-haynes/a-435-million-bet-on-reversing-aging/91357270\" class=\"flex gap-4\"><span class=\"font-grot-condensed flex-grow text-[17px] font-bold leading-[19px] hover:opacity-[60%] md:text-[23px] md:leading-[25px] lg:text-[17px] lg:leading-[19px]\">A Longevity Company Founded by the Coinbase CEO Just Raised $435 Million to Reverse Cellular Aging</span><img alt loading=\"lazy\" width=\"120\" height=\"67\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[120px] self-start..."
},
{
"href": "/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734",
"text": "",
"html": "<a href=\"/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734\"><img alt loading=\"lazy\" width=\"295\" height=\"166\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video object-cover\" style=\"color:transparent\" sizes=\"(max-width: 639px) 120px, (max-width: 767px) 334px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/Evelyn-Bobbie-Bree-McKeen-Inc-Event.jpg 32w, https://img-cdn.inc.com/image/..."
},
{
"href": "/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734",
"text": "This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation. It WorkedHow Evelyn & Bobbie is reinventing the bra by challenging industry norms.",
"html": "<a class=\"lg:max-w-[295px]\" href=\"/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734\" aria-label=\"Read more about This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation. It Worked\"><h4 class=\"font-grot-condensed inline-block text-[17px] font-bold leading-[18px] text-black md:text-[23px] md:leading-[25px]\">This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation...."
},
{
"href": "/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977",
"text": "Inside David Protein’s Playful and Provocative Billion-Dollar PlaybookFresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and what’s next for the CPG industry’s most polarizing CEO.",
"html": "<a href=\"/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside David Protein’s Playful and Provocative Billion-Dollar Playbook</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad pres..."
},
{
"href": "/clarissa-cruz/parallelles-must-have-bag-made-the-startup-a-hit-then-it-had-an-identity-crisis/91340401",
"text": "Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity CrisisAnnie Fan and Sung Park’s company was growing so fast, global success beckoned. But to take advantage, they’d have to do ‘the most extreme form of a rebrand.’",
"html": "<a href=\"/clarissa-cruz/parallelles-must-have-bag-made-the-startup-a-hit-then-it-had-an-identity-crisis/91340401\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Annie Fan and Sung Park’s company was growing so fast, global suc..."
},
{
"href": "/alison-stein/saaspocalypse-survival-guide-how-founder-led-companies-are-beating-the-backlash/91343214",
"text": "How to Grow a Software Company in 2026The AI boom is presenting new challenges for software companies in 2026—and new opportunities.",
"html": "<a href=\"/alison-stein/saaspocalypse-survival-guide-how-founder-led-companies-are-beating-the-backlash/91343214\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How to Grow a Software Company in 2026</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The AI boom is presenting new challenges for software companies in 2026—and new opportunities.</p></a>"
},
{
"href": "/rob-verger/rj-scaringe-made-rivian-cool-now-he-has-to-make-it-really-profitable/91340386",
"text": "RJ Scaringe Made Rivian Cool. Now He Has to Make It Really ProfitableRivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making the more affordable R2 a hit. Inside the car, the factories, and the strategy.",
"html": "<a href=\"/rob-verger/rj-scaringe-made-rivian-cool-now-he-has-to-make-it-really-profitable/91340386\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Rivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making..."
},
{
"href": "/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661",
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential InterferenceFed chairs face two kinds of pressure. There’s the one everyone is worried about. Then there’s the other one I’m worried about.",
"html": "<a href=\"/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fed chairs face two kinds of pressure. There’s..."
},
{
"href": "/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873",
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long GameThe $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart rate up about new competition?",
"html": "<a href=\"/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ah..."
},
{
"href": "/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873",
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long GameThe $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart rate up about new competition?",
"html": "<a href=\"/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ah..."
},
{
"href": "/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661",
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential InterferenceFed chairs face two kinds of pressure. There’s the one everyone is worried about. Then there’s the other one I’m worried about.",
"html": "<a href=\"/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fed chairs face two kinds of pressure. There’s..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/apple-siri-inc-GettyImages-2260719019.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200..."
},
{
"href": "/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103",
"text": "Instagram’s AI Support Bot Made a Costly Mistake. It’s a Warning for Every Company",
"html": "<a href=\"/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/GettyImages-1784258093.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2..."
},
{
"href": "/ben-sherry/anthropics-president-reveals-the-real-reason-the-company-is-going-public/91356621",
"text": "Anthropic’s President Reveals the Real Reason the Company Is Going Public",
"html": "<a href=\"/ben-sherry/anthropics-president-reveals-the-real-reason-the-company-is-going-public/91356621\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/daniela-amodei-anthropic-ai-inc-GettyImages-2279057819.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_f..."
},
{
"href": "/brian-contreras/ai-productivity-capital-one-business-risk-reward-survey-anthropic-claude/91352559",
"text": "Executives Are Excited About AI—and Still Not Entirely Sure How to Make It Work for Them",
"html": "<a href=\"/brian-contreras/ai-productivity-capital-one-business-risk-reward-survey-anthropic-claude/91352559\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/05/AdobeStock-1917429662.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2026/05..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_web..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<a class=\"flex flex-row items-start\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\" aria-label=\"Read more about Everything You Think You Know About Psychopaths Might Be Wrong\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.",
"html": "<a href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.</p></a>"
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a class=\"flex flex-row items-start\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" aria-label=\"Read more about Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.</p></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/imag..."
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<a class=\"flex flex-row items-start\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\" aria-label=\"Read more about Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.",
"html": "<a href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.</p></a>"
},
{
"href": "/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447",
"text": "The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.",
"html": "<a href=\"/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.</p></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_web..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<a class=\"flex flex-row items-start\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\" aria-label=\"Read more about Everything You Think You Know About Psychopaths Might Be Wrong\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.",
"html": "<a href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.</p></a>"
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a class=\"flex flex-row items-start\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" aria-label=\"Read more about Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.</p></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/imag..."
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<a class=\"flex flex-row items-start\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\" aria-label=\"Read more about Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.",
"html": "<a href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.</p></a>"
},
{
"href": "/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447",
"text": "The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.",
"html": "<a href=\"/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.</p></a>"
},
{
"href": "/company-culture",
"text": "Company Culture",
"html": "<a href=\"/company-culture\">Company Culture</a>"
},
{
"href": "https://www.linkedin.com/company/incmagazine/",
"text": "",
"html": "<a target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"linkedin\" href=\"https://www.linkedin.com/company/incmagazine/\"><svg width=\"16\" height=\"16\" class=\"\" aria-label=\"Linkedin icon\"><use href=\"/_public/sprite.svg?v=27#linkedin\"/></svg></a>"
},
{
"href": "https://www.inc.com/about/index.html",
"text": "About Us",
"html": "<a href=\"https://www.inc.com/about/index.html\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">About Us</a>"
},
{
"href": "/company-culture",
"text": "Company Culture",
"html": "<a class=\"inline-block font-circularxx text-[12px] font-normal normal-case leading-[14px] tracking-[0px] text-black\" href=\"/company-culture\">Company Culture</a>"
},
{
"href": "/company-culture",
"text": "Company Culture",
"html": "<a class=\"inline-block font-ibm-plex-mono text-[10px] font-bold uppercase leading-relaxed tracking-[2px]\" href=\"/company-culture\">Company Culture</a>"
},
{
"href": "/about/index.html",
"text": "About",
"html": "<a class=\"inline-block font-ibm-plex-mono text-[10px] font-bold uppercase leading-relaxed tracking-[2px]\" href=\"/about/index.html\">About</a>"
},
{
"href": "https://www.linkedin.com/company/7587",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/7587\"><svg width=\"16\" height=\"16\" class=\"h-4 w-fit\" aria-label=\"Linkedin icon\"><use href=\"/_public/sprite.svg?v=27#linkedin\"/></svg></a>"
}
],
"contactLinks": [
{
"href": "/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103",
"text": "Instagram’s AI Support Bot Made a Costly Mistake. It’s a Warning for Every Company",
"html": "<a href=\"/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/GettyImages-1784258093.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2..."
},
{
"href": "/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209",
"text": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
"html": "<a href=\"/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.</p></a>"
},
{
"href": "/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209",
"text": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
"html": "<a href=\"/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.</p></a>"
},
{
"href": "https://incmagazine.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a href=\"https://incmagazine.zendesk.com/hc/en-us\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Help Center</a>"
},
{
"href": "https://incmagazine.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"inline-block font-ibm-plex-mono text-[10px] font-bold uppercase leading-relaxed tracking-[2px]\" href=\"https://incmagazine.zendesk.com/hc/en-us\">Help Center</a>"
}
],
"privacyLinks": [
{
"href": "https://www.mansueto.com/terms-of-use/",
"text": "Terms of Use",
"html": "<a href=\"https://www.mansueto.com/terms-of-use/\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Terms of Use</a>"
},
{
"href": "https://www.mansueto.com/privacy-policy/",
"text": "Privacy Policy",
"html": "<a href=\"https://www.mansueto.com/privacy-policy/\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Privacy Policy</a>"
},
{
"href": "https://www.mansueto.com/privacy-policy/#collection",
"text": "Notice of Collection",
"html": "<a href=\"https://www.mansueto.com/privacy-policy/#collection\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Notice of Collection</a>"
}
],
"score": 40,
"weight": 20
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="Email"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 811,
"interactiveWithTags": 0,
"totalCount": 812,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"Email\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 1,
"issues": [
"<input name=\"Email\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"Email\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 811,
"interactiveWithTags": 0,
"totalCount": 812,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"Email\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 811,
"interactiveWithTags": 0,
"totalCount": 812,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"Email\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.inc.com/bill-murphy-jr/chick-fil-a-just-made-a-very-smart-announcement-and-its-all-about-the-harvard-restaurant-problem/91357353",
"text": "CHICK-FIL-A'S SMART ANNOUNCEMENT",
"html": "<a id=\"homepage_link_tag_position_2\" href=\"https://www.inc.com/bill-murphy-jr/chick-fil-a-just-made-a-very-smart-announcement-and-its-all-about-the-harvard-restaurant-problem/91357353\" class=\"border-inc-gray-300 font-circularxx hover:bg-inc-gray-500 shrink-0 border bg-white px-3 py-1.5 text-[11px] font-black uppercase leading-[10px] tracking-[1.75px] text-[#666] hover:text-white\">CHICK-FIL-A'S SMART ANNOUNCEMENT</a>"
},
{
"href": "/kevin-haynes/a-435-million-bet-on-reversing-aging/91357270",
"text": "A Longevity Company Founded by the Coinbase CEO Just Raised $435 Million to Reverse Cellular Aging",
"html": "<a href=\"/kevin-haynes/a-435-million-bet-on-reversing-aging/91357270\" class=\"flex gap-4\"><span class=\"font-grot-condensed flex-grow text-[17px] font-bold leading-[19px] hover:opacity-[60%] md:text-[23px] md:leading-[25px] lg:text-[17px] lg:leading-[19px]\">A Longevity Company Founded by the Coinbase CEO Just Raised $435 Million to Reverse Cellular Aging</span><img alt loading=\"lazy\" width=\"120\" height=\"67\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[120px] self-start..."
},
{
"href": "/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734",
"text": "",
"html": "<a href=\"/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734\"><img alt loading=\"lazy\" width=\"295\" height=\"166\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video object-cover\" style=\"color:transparent\" sizes=\"(max-width: 639px) 120px, (max-width: 767px) 334px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_32,q_auto/vip/2026/04/Evelyn-Bobbie-Bree-McKeen-Inc-Event.jpg 32w, https://img-cdn.inc.com/image/..."
},
{
"href": "/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734",
"text": "This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation. It WorkedHow Evelyn & Bobbie is reinventing the bra by challenging industry norms.",
"html": "<a class=\"lg:max-w-[295px]\" href=\"/inc-custom-studio/this-ceo-wanted-to-build-an-intimate-apparel-company-with-empathy-and-experimentation-it-worked/91334734\" aria-label=\"Read more about This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation. It Worked\"><h4 class=\"font-grot-condensed inline-block text-[17px] font-bold leading-[18px] text-black md:text-[23px] md:leading-[25px]\">This CEO Wanted to Build an Intimate Apparel Company With Empathy and Experimentation...."
},
{
"href": "/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977",
"text": "Inside David Protein’s Playful and Provocative Billion-Dollar PlaybookFresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and what’s next for the CPG industry’s most polarizing CEO.",
"html": "<a href=\"/jennifer-conrad/inside-david-proteins-playful-and-provocative-billion-dollar-playbook/91351977\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside David Protein’s Playful and Provocative Billion-Dollar Playbook</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad pres..."
},
{
"href": "/clarissa-cruz/parallelles-must-have-bag-made-the-startup-a-hit-then-it-had-an-identity-crisis/91340401",
"text": "Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity CrisisAnnie Fan and Sung Park’s company was growing so fast, global success beckoned. But to take advantage, they’d have to do ‘the most extreme form of a rebrand.’",
"html": "<a href=\"/clarissa-cruz/parallelles-must-have-bag-made-the-startup-a-hit-then-it-had-an-identity-crisis/91340401\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Annie Fan and Sung Park’s company was growing so fast, global suc..."
},
{
"href": "/alison-stein/saaspocalypse-survival-guide-how-founder-led-companies-are-beating-the-backlash/91343214",
"text": "How to Grow a Software Company in 2026The AI boom is presenting new challenges for software companies in 2026—and new opportunities.",
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},
{
"href": "/rob-verger/rj-scaringe-made-rivian-cool-now-he-has-to-make-it-really-profitable/91340386",
"text": "RJ Scaringe Made Rivian Cool. Now He Has to Make It Really ProfitableRivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making the more affordable R2 a hit. Inside the car, the factories, and the strategy.",
"html": "<a href=\"/rob-verger/rj-scaringe-made-rivian-cool-now-he-has-to-make-it-really-profitable/91340386\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Rivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making..."
},
{
"href": "/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661",
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential InterferenceFed chairs face two kinds of pressure. There’s the one everyone is worried about. Then there’s the other one I’m worried about.",
"html": "<a href=\"/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fed chairs face two kinds of pressure. There’s..."
},
{
"href": "/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873",
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long GameThe $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart rate up about new competition?",
"html": "<a href=\"/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ah..."
},
{
"href": "/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873",
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long GameThe $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ahmed’s heart rate up about new competition?",
"html": "<a href=\"/ashwin-rodrigues/big-whoop-how-will-ahmed-is-playing-the-wearables-long-game/91310873\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The $10 billion business has grown from a fitness band to a comprehensive personal health platform. So why is Ah..."
},
{
"href": "/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661",
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential InterferenceFed chairs face two kinds of pressure. There’s the one everyone is worried about. Then there’s the other one I’m worried about.",
"html": "<a href=\"/bethany-mclean/bethany-mclean-new-fed-chair-kevin-warsh-has-a-bigger-problem-than-presidential-interference/91346661\"><h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fed chairs face two kinds of pressure. There’s..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/apple-siri-inc-GettyImages-2260719019.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200..."
},
{
"href": "/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103",
"text": "Instagram’s AI Support Bot Made a Costly Mistake. It’s a Warning for Every Company",
"html": "<a href=\"/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/GettyImages-1784258093.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2..."
},
{
"href": "/ben-sherry/anthropics-president-reveals-the-real-reason-the-company-is-going-public/91356621",
"text": "Anthropic’s President Reveals the Real Reason the Company Is Going Public",
"html": "<a href=\"/ben-sherry/anthropics-president-reveals-the-real-reason-the-company-is-going-public/91356621\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/daniela-amodei-anthropic-ai-inc-GettyImages-2279057819.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_f..."
},
{
"href": "/brian-contreras/ai-productivity-capital-one-business-risk-reward-survey-anthropic-claude/91352559",
"text": "Executives Are Excited About AI—and Still Not Entirely Sure How to Make It Work for Them",
"html": "<a href=\"/brian-contreras/ai-productivity-capital-one-business-risk-reward-survey-anthropic-claude/91352559\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/05/AdobeStock-1917429662.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2026/05..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_web..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<a class=\"flex flex-row items-start\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\" aria-label=\"Read more about Everything You Think You Know About Psychopaths Might Be Wrong\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.",
"html": "<a href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.</p></a>"
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a class=\"flex flex-row items-start\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" aria-label=\"Read more about Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.</p></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/imag..."
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<a class=\"flex flex-row items-start\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\" aria-label=\"Read more about Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.",
"html": "<a href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.</p></a>"
},
{
"href": "/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447",
"text": "The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.",
"html": "<a href=\"/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.</p></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/upload/f_web..."
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<a class=\"flex flex-row items-start\" href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\" aria-label=\"Read more about Everything You Think You Know About Psychopaths Might Be Wrong\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2></a>"
},
{
"href": "/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314",
"text": "Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.",
"html": "<a href=\"/jessica-stillman/everything-you-think-you-know-about-psychopaths-might-be-wrong/91352314\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Psychopaths are everywhere in pop culture and on social media, but experts aren’t even sure the diagnosis is a real thing.</p></a>"
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/image/..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<a class=\"flex flex-row items-start\" href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\" aria-label=\"Read more about Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>..."
},
{
"href": "/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440",
"text": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
"html": "<a href=\"/ben-sherry/apple-just-announced-siri-ai-is-the-company-finally-going-to-deliver-a-good-siri/91357440\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.</p></a>"
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{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "",
"html": "<a class=\"relative w-[120px] min-w-[120px] md:w-[156px] md:min-w-[156px] lg:w-[295px] lg:min-w-[295px]\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><div class=\"relative aspect-video w-full\"><img alt loading=\"lazy\" width=\"0\" height=\"0\" decoding=\"async\" data-nimg=\"1\" class=\"h-full w-full object-cover\" style=\"color:transparent\" sizes=\"(max-width: 768px) 120px, (max-width: 1024px) 156px, 295px\" srcset=\"https://img-cdn.inc.com/imag..."
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<a class=\"flex flex-row items-start\" href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\" aria-label=\"Read more about Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse\"><h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2></a>"
},
{
"href": "/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367",
"text": "Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.",
"html": "<a href=\"/bruce-crumley/customers-are-already-dumping-brands-over-ai-secrecy-and-its-about-to-get-worse/91357367\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.</p></a>"
},
{
"href": "/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447",
"text": "The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.",
"html": "<a href=\"/soren-kaplan/the-60-minutes-crisis-reveals-the-3-questions-every-leader-should-be-asking-right-now/91357447\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The Scott Pelley firing is a leadership warning about what happens when an organization’s core values get caught between competing agendas.</p></a>"
},
{
"href": "/company-culture",
"text": "Company Culture",
"html": "<a href=\"/company-culture\">Company Culture</a>"
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"href": "https://www.linkedin.com/company/incmagazine/",
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"html": "<a target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"linkedin\" href=\"https://www.linkedin.com/company/incmagazine/\"><svg width=\"16\" height=\"16\" class=\"\" aria-label=\"Linkedin icon\"><use href=\"/_public/sprite.svg?v=27#linkedin\"/></svg></a>"
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{
"href": "https://www.inc.com/about/index.html",
"text": "About Us",
"html": "<a href=\"https://www.inc.com/about/index.html\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">About Us</a>"
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"href": "/company-culture",
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"html": "<a class=\"inline-block font-circularxx text-[12px] font-normal normal-case leading-[14px] tracking-[0px] text-black\" href=\"/company-culture\">Company Culture</a>"
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{
"href": "https://www.linkedin.com/company/7587",
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"html": "<a href=\"https://www.linkedin.com/company/7587\"><svg width=\"16\" height=\"16\" class=\"h-4 w-fit\" aria-label=\"Linkedin icon\"><use href=\"/_public/sprite.svg?v=27#linkedin\"/></svg></a>"
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{
"href": "/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103",
"text": "Instagram’s AI Support Bot Made a Costly Mistake. It’s a Warning for Every Company",
"html": "<a href=\"/connor-jewiss/instagrams-ai-support-bot-made-a-costly-mistake-its-a-warning-for-every-company/91356103\" class=\"flex gap-5 md:flex-col md:gap-2\"><img alt loading=\"lazy\" width=\"600\" height=\"400\" decoding=\"async\" data-nimg=\"1\" class=\"aspect-video w-full max-w-[34%] md:max-w-full\" style=\"color:transparent\" srcset=\"https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_640,q_auto/vip/2026/06/GettyImages-1784258093.jpg 1x, https://img-cdn.inc.com/image/upload/f_webp,c_fit,w_1200,q_auto/vip/2..."
},
{
"href": "/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209",
"text": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
"html": "<a href=\"/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.</p></a>"
},
{
"href": "/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209",
"text": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
"html": "<a href=\"/inc-custom-studio/three-ways-smbs-can-integrate-new-tech-effectively/91354209\"><p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.</p></a>"
},
{
"href": "https://incmagazine.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a href=\"https://incmagazine.zendesk.com/hc/en-us\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Help Center</a>"
},
{
"href": "https://incmagazine.zendesk.com/hc/en-us",
"text": "Help Center",
"html": "<a class=\"inline-block font-ibm-plex-mono text-[10px] font-bold uppercase leading-relaxed tracking-[2px]\" href=\"https://incmagazine.zendesk.com/hc/en-us\">Help Center</a>"
}
],
"privacyLinks": [
{
"href": "https://www.mansueto.com/terms-of-use/",
"text": "Terms of Use",
"html": "<a href=\"https://www.mansueto.com/terms-of-use/\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Terms of Use</a>"
},
{
"href": "https://www.mansueto.com/privacy-policy/",
"text": "Privacy Policy",
"html": "<a href=\"https://www.mansueto.com/privacy-policy/\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Privacy Policy</a>"
},
{
"href": "https://www.mansueto.com/privacy-policy/#collection",
"text": "Notice of Collection",
"html": "<a href=\"https://www.mansueto.com/privacy-policy/#collection\" class=\"font-circularxx text-[9px] font-[500] uppercase tracking-[2px] underline\">Notice of Collection</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 55/100 and needs improvement.
6 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 55/100 and needs improvement.
6 Warning
Needs attention
GEO: AI crawler accessibility
01
Issue
robots.txt blocks these AI crawlers: gptbot.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: AI crawler accessibility
Score
55/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: AI crawler accessibility scored 55/100 and needs improvement.
Evidence
{
"textWords": 4838,
"htmlBytes": 1892278,
"robots": {
"checkedCrawlers": [
"gptbot",
"chatgpt-user",
"claudebot",
"perplexitybot",
"google-extended"
],
"blocked": [
"gptbot"
],
"allows": false
},
"schemaBlocks": 1,
"finalUrl": "https://www.inc.com/",
"robotsExcerpt": "User-Agent: *\nAllow: /\nDisallow: /apps\nDisallow: /discussions\nDisallow: /atlas\nDisallow: /clients\nDisallow: /doubleclick\nDisallow: /models\nDisallow: /rest\nDisallow: /users\nDisallow: /home\n\nUser-Agent: Googlebot\nUser-Agent: msnbot\nUser-Agent: bingbot\nUser-Agent: Twitterbot\nUser-Agent: Mediapartners-Google\nUser-Agent: Google-Extended\nUser-Agent: ScoutJet\nUser-Agent: Yandex\nUser-Agent: baiduspider\nUser-Agent: DuckDuckBot\nUser-Agent: BomboraBot\nUser-Agent: grapeshot\nUser-Agent: ccbot\nAllow: /\nDisallow: /apps\nDisallow: /discussions\nDisallow: /atlas\nDisallow: /clients\nDisallow: /doubleclick\nDisallow: /models\nDisallow: /rest\nDisallow: /users\nDisallow: /home\n\nUser-Agent: GPTBot\nDisallow: /\n\nUser-Agent: Bard\nDisallow: /\n\nUser-Agent: Jasper\nDisallow: /\n\nUser-Agent: YouChat\nDisallow: /\n\nUser-Agent: P",
"score": 55,
"weight": 26
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 60/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 60/100 and needs improvement.
5 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: tech, news, leaders.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 60/100 and needs improvement.
Evidence
{
"title": "Inc. | Tech and Business News for Entrepreneurs and Leaders",
"h1": "",
"description": "Inc. media is the entrepreneurs source for ideas, resources and advice on how to successfully start, run and grow your business.",
"topicOverlap": 0.5,
"topicTerms": [
"inc",
"tech",
"business",
"news",
"entrepreneurs",
"leaders"
],
"descriptionTerms": [
"inc",
"media",
"entrepreneurs",
"source",
"ideas",
"resources",
"advice",
"successfully",
"start",
"run",
"grow",
"business"
],
"missingFromDescription": [
"tech",
"news",
"leaders"
],
"score": 60,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
93 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 113,
"passing": 20,
"failing": [
{
"heading": "Trending",
"headingHtml": "<h2 class=\"font-circularxx text-inc-red text-[15px] font-bold leading-[14px]\">Trending</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words",
"headingHtml": "<h2 class=\"font-grot-condensed inline text-[24px] font-black leading-[19px] text-black md:text-[33px] md:leading-[35px]\">Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words</h2>",
"firstParagraph": "Employees are ready to leave if their boss fails in this crucial area of leadership.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 mt-1 block justify-end text-[15px] font-light leading-[17px]\">Employees are ready to leave if their boss fails in this crucial area of leadership.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Latest Issue",
"headingHtml": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Issue</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Get subscriber-only access to the Best Workplaces list!",
"headingHtml": "<h3 class=\"font-circularxx text-[14px] font-bold leading-[16px] tracking-[0.2px]\">Get subscriber-only access to the Best Workplaces list!</h3>",
"firstParagraph": "Subscribe today to get instant access to premium content, subscriber-only events, the latest issue and more!",
"paragraphHtml": "<p class=\"font-circularxx text-inc-gray-600 text-[13px] font-normal leading-[15px] tracking-[0.2px]\">Subscribe today to get instant access to premium content, subscriber-only events, the latest issue and more!</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision</h2>",
"firstParagraph": "Exclusive: the founder of Hugimals announces her exit and talks through what makes the brand’s new owner the perfect fit.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Exclusive: the founder of Hugimals announces her exit and talks through what makes the brand’s new owner the perfect fit.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Inside David Protein’s Playful and Provocative Billion-Dollar Playbook",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside David Protein’s Playful and Provocative Billion-Dollar Playbook</h2>",
"firstParagraph": "Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and what’s next for the CPG industry’s most polarizing CEO.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Fresh off an ice cream launch, Peter Rahal opens up about trolling, how to survive bad press, and what’s next for the CPG industry’s most polarizing CEO.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis</h2>",
"firstParagraph": "Annie Fan and Sung Park’s company was growing so fast, global success beckoned. But to take advantage, they’d have to do ‘the most extreme form of a rebrand.’",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Annie Fan and Sung Park’s company was growing so fast, global success beckoned. But to take advantage, they’d have to do ‘the most extreme form of a ­rebrand.’</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "How to Grow a Software Company in 2026",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How to Grow a Software Company in 2026</h2>",
"firstParagraph": "The AI boom is presenting new challenges for software companies in 2026—and new opportunities.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">The AI boom is presenting new challenges for software companies in 2026—and new opportunities.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Sweetgreen Spins Up Its Comeback Plan",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Sweetgreen Spins Up Its Comeback Plan</h2>",
"firstParagraph": "Exclusive: Co-founders Jonathan Neman and Nicolas Jammet offer real talk on where the healthy chain has stumbled, and how it’s trading Millennial cringe for Gen-Z cool.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Exclusive: Co-founders Jonathan Neman and Nicolas Jammet offer real talk on where the healthy chain has stumbled, and how it’s trading Millennial cringe for Gen-Z cool.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable</h2>",
"firstParagraph": "Rivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making the more affordable R2 a hit. Inside the car, the factories, and the strategy.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Rivian’s founder and CEO opens up about the ‘extremely high’ stakes he faces making the more affordable R2 a hit. Inside the car, the factories, and the strategy.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Founders Share the Worst Business Advice They Ever Got",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Founders Share the Worst Business Advice They Ever Got</h2>",
"firstParagraph": "Entrepreneurs reveal why they followed bad suggestions, how they recovered, and how to spot a bum steer.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Entrepreneurs reveal why they followed bad suggestions, how they recovered, and how to spot a bum steer.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "17 Startups Rebuilding America in 2026",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">17 Startups Rebuilding America in 2026</h2>",
"firstParagraph": "These companies aren’t just innovating—they’re building factories, facilities, and systems that strengthen U.S. supply chains and create domestic jobs.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">These companies aren’t just innovating—they’re building factories, facilities, and systems that strengthen U.S. supply chains and create domestic jobs.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom</h2>",
"firstParagraph": "Everyone said livestreamed shopping wouldn’t work in America but Whatnot proved them wrong. How big can it get?",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Everyone said livestreamed shopping wouldn’t work in America but Whatnot proved them wrong. How big can it get?</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley</h2>",
"firstParagraph": "Amid wars overseas and a Silicon Valley defense tech gold rush, this Stanford class could be the most important business program in America right now.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Amid wars overseas and a Silicon Valley defense tech gold rush, this Stanford class could be the most important business program in America right now.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Snap CEO Evan Spiegel Has to Go",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Snap CEO Evan Spiegel Has to Go</h2>",
"firstParagraph": "He’s had almost 15 years to make Snap profitable. With an activist investor agitating for changes and the stock tanking, Spiegel needs to replace himself.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">He’s had almost 15 years to make Snap profitable. With an activist investor agitating for changes and the stock tanking, Spiegel needs to replace himself.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever  </h2>",
"firstParagraph": "Janis, investors, partners, and friends reveal how he grew the supplement brand with unprecedented speed and sold it for ‘life-changing money.’",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Janis, investors, partners, and friends reveal how he grew the supplement brand with unprecedented speed and sold it for ‘life-changing money.’</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "17 Startups Rebuilding America in 2026",
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"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
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{
"heading": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
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"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
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"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All",
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"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun",
"headingHtml": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun</h2>",
"firstParagraph": "Sales administrators step aside. Clay’s “go to market engineers” are turning spreadsheets into an art.",
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"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "The Glamorous Growth Strategy of Flamingo Estate",
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"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "For You",
"headingHtml": "<h2 class=\"border-b-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px] lg:col-span-3 lg:row-start-1\">For You</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Latest Issue",
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"heading": "Get subscriber-only access to the Best Workplaces list!",
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{
"heading": "Latest Podcast",
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"firstParagraph": "How Dropout competes in a cutthroat subscription-streaming market",
"paragraphHtml": "<p class=\"font-circularxx text-[14px] font-bold leading-4 tracking-[0.2px] text-black\"><svg width=\"28\" height=\"20\" class=\"-mb-0.5 mr-1 inline h-3 w-3 align-baseline md:-mb-px\" aria-label=\"Microphone icon\"><use href=\"/_public/sprite.svg?v=27#microphone\"/></svg>How Dropout competes in a cutthroat subscription-streaming market</p>",
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"heading": "Latest Stories",
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"heading": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
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"firstParagraph": "More importantly, making a small improvement can reduce your risk of premature death by 13 percent.",
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{
"heading": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
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{
"heading": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>",
"firstParagraph": "Warren Buffett suggests that the best place to work may come down to the person you work for.",
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{
"heading": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>",
"firstParagraph": "When brands join forces, the result can be twice the success or twice the disaster.",
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{
"heading": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
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{
"heading": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
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"firstParagraph": "The AI buildout proves America can still move fast. The real question is who gets the shortcuts.",
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{
"heading": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
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"firstParagraph": "The SEC filing will eventually force the AI pioneer to publicly disclose its revenues for the first time.",
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{
"heading": "Inconsistent Marketing Costs More Than You Think",
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{
"heading": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
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{
"heading": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook</h2>",
"firstParagraph": "Three YouTube creators just proved that audience leverage beats gatekeepers. Founders can swipe these four strategies to grow their startups.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Three YouTube creators just proved that audience leverage beats gatekeepers. Founders can swipe these four strategies to grow their startups.</p>",
"words": 20,
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{
"heading": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
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"firstParagraph": "This neurotransmitter signals to the brain when it’s time to abandon old routines and adapt to new changes.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">This neurotransmitter signals to the brain when it’s time to abandon old routines and adapt to new changes.</p>",
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{
"heading": "Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
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{
"heading": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items</h2>",
"firstParagraph": "Executives recently confirmed that a number of well-known products, including a beloved dessert, would be at a more affordable price point.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Executives recently confirmed that a number of well-known products, including a beloved dessert, would be at a more affordable price point.</p>",
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{
"heading": "Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New Siri AI Represents a Make-or-Break Moment for Founders</h2>",
"firstParagraph": "The new Siri AI won’t be the most capable assistant most people have tried. But apps with similar features need to watch out.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The new Siri AI won’t be the most capable assistant most people have tried. But apps with similar features need to watch out.</p>",
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{
"heading": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\"> If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why</h2>",
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{
"heading": "Highlights",
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"firstParagraph": "Meet the companies scaling at hyper speed.",
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{
"heading": "Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
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"firstParagraph": "Apple announced a series of AI-powered updates at WWDC 2026. One of the most compelling pertains to photos.",
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"heading": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
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"firstParagraph": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
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"heading": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
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"firstParagraph": "The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.</p>",
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{
"heading": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>",
"firstParagraph": "A new survey of 1,000 workers found that employees spend more time switching between tools, tracking work, and managing AI mandates than actually getting work done.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">A new survey of 1,000 workers found that employees spend more time switching between tools, tracking work, and managing AI mandates than actually getting work done.</p>",
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"heading": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
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"firstParagraph": "A recent report from The International Air Transport Association warned airlines and travelers of the heavy costs to come.",
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{
"heading": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
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"firstParagraph": "Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.",
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"heading": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
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{
"heading": "Lists",
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"firstParagraph": "Meet the companies innovating, inspiring, and operating at the very top of their games.",
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"heading": "Three Ways SMBs Can Integrate New Tech Effectively",
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"firstParagraph": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
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"heading": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
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"heading": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
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"heading": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
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"heading": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
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"heading": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
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"heading": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
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"heading": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
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"heading": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>",
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"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Warren Buffett suggests that the best place to work may come down to the person you work for.</p>",
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{
"heading": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>",
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"heading": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It</h2>",
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"heading": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
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{
"heading": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
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"heading": "Highlights",
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"heading": "Inconsistent Marketing Costs More Than You Think",
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"heading": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
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"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Under Tim Cook, Apple has rarely tried to own the first headline. The goal has been to become the eventual default.</p>",
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{
"heading": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
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"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Three YouTube creators just proved that audience leverage beats gatekeepers. Founders can swipe these four strategies to grow their startups.</p>",
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"heading": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
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"heading": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
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"heading": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
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"heading": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
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"heading": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
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"heading": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
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{
"heading": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
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{
"heading": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
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{
"heading": "Latest Podcast",
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"paragraphHtml": "<p class=\"font-circularxx text-[14px] font-bold leading-4 tracking-[0.2px] text-black\"><svg width=\"28\" height=\"20\" class=\"-mb-0.5 mr-1 inline h-3 w-3 align-baseline md:-mb-px\" aria-label=\"Microphone icon\"><use href=\"/_public/sprite.svg?v=27#microphone\"/></svg>How Dropout competes in a cutthroat subscription-streaming market</p>",
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{
"heading": "Three Ways SMBs Can Integrate New Tech Effectively",
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"heading": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
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{
"heading": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
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"heading": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
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"heading": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
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{
"heading": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
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"firstParagraph": "",
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{
"heading": "Subscribe",
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"firstParagraph": "",
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{
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],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
3 Warning
Needs attention
AIO: Answer block readiness
01
Issue
93 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 113,
"passing": 20,
"failing": [
{
"heading": "Trending",
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},
{
"heading": "Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words",
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{
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"words": 0,
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},
{
"heading": "Get subscriber-only access to the Best Workplaces list!",
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"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The new Siri AI won’t be the most capable assistant most people have tried. But apps with similar features need to watch out.</p>",
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"heading": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
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"heading": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
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"heading": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
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"heading": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
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"heading": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
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"heading": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
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"heading": "Three Ways SMBs Can Integrate New Tech Effectively",
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"heading": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
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"heading": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
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"heading": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
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"heading": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
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"heading": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
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"heading": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
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"heading": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
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"heading": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
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"heading": "Inconsistent Marketing Costs More Than You Think",
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"heading": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
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{
"heading": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>",
"firstParagraph": "The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The iPhone-maker showed off a major AI upgrade coming to its virtual assistant. It’s been years in the making.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It</h2>",
"firstParagraph": "The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The brand enlisted soccer stars alongside Kim Kardashian and LeBron James—but many commenters say Adidas still delivered the better ad.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>",
"firstParagraph": "A new survey of 1,000 workers found that employees spend more time switching between tools, tracking work, and managing AI mandates than actually getting work done.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">A new survey of 1,000 workers found that employees spend more time switching between tools, tracking work, and managing AI mandates than actually getting work done.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond</h2>",
"firstParagraph": "A recent report from The International Air Transport Association warned airlines and travelers of the heavy costs to come.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">A recent report from The International Air Transport Association warned airlines and travelers of the heavy costs to come.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0</h2>",
"firstParagraph": "Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Marketing doesn’t have to be expensive. Every play here costs more time and creativity than money.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders</h2>",
"firstParagraph": "Genius, it turns out, is mostly stubbornness that finally catches a good break.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Genius, it turns out, is mostly stubbornness that finally catches a good break.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Latest Podcast",
"headingHtml": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Podcast</h2>",
"firstParagraph": "How Dropout competes in a cutthroat subscription-streaming market",
"paragraphHtml": "<p class=\"font-circularxx text-[14px] font-bold leading-4 tracking-[0.2px] text-black\"><svg width=\"28\" height=\"20\" class=\"-mb-0.5 mr-1 inline h-3 w-3 align-baseline md:-mb-px\" aria-label=\"Microphone icon\"><use href=\"/_public/sprite.svg?v=27#microphone\"/></svg>How Dropout competes in a cutthroat subscription-streaming market</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Three Ways SMBs Can Integrate New Tech Effectively",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Three Ways SMBs Can Integrate New Tech Effectively</h2>",
"firstParagraph": "During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">During Inc.’s Small Business Week panel, experts from Dell Technologies shared how strategic tech integration and support from a trusted IT partner can help SMBs adapt quickly and thrive.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents</h2>",
"firstParagraph": "Houseme.ai is the newsest AI platform to hit the real estate market.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Houseme.ai is the newsest AI platform to hit the real estate market.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2>",
"firstParagraph": "Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Survey data shows 80 percent of people insist on AI ethics transparency and will drop brands that don’t provide it.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders</h2>",
"firstParagraph": "The way a message is delivered can be as important as the news itself.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">The way a message is delivered can be as important as the news itself.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries</h2>",
"firstParagraph": "Thanks to AI, you may need to start retraining low-level hires soon, or let them go.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Thanks to AI, you may need to start retraining low-level hires soon, or let them go.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"headingHtml": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It</h2>",
"firstParagraph": "Thieves tricked warehouse workers into loading 10,800 bottles of bourbon onto a fraudulent semitrailer.",
"paragraphHtml": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] leading-[17px]\">Thieves tricked warehouse workers into loading 10,800 bottles of bourbon onto a fraudulent semitrailer.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Lists",
"headingHtml": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px] mt-6\">Lists</h2>",
"firstParagraph": "Meet the companies innovating, inspiring, and operating at the very top of their games.",
"paragraphHtml": "<p class=\"font-circularxx text-[13px] font-normal leading-[15px] tracking-[0.2px]\">Meet the companies innovating, inspiring, and operating at the very top of their games.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Events",
"headingHtml": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Events</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Subscribe",
"headingHtml": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Subscribe</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Video",
"headingHtml": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Video</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Podcasts",
"headingHtml": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Podcasts</h2>",
"firstParagraph": "Fast Company & Inc © 2026 Mansueto Ventures, LLC",
"paragraphHtml": "<p class=\"font-circularxx text-[12px] font-normal\">Fast Company & Inc © 2026 Mansueto Ventures, LLC</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 68/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 68/100 and needs improvement.
3 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: tech, news, leaders.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
68/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 68/100 and needs improvement.
Evidence
{
"title": "Inc. | Tech and Business News for Entrepreneurs and Leaders",
"h1": "",
"description": "Inc. media is the entrepreneurs source for ideas, resources and advice on how to successfully start, run and grow your business.",
"topicOverlap": 0.5,
"definitionCount": 24,
"topicTerms": [
"inc",
"tech",
"business",
"news",
"entrepreneurs",
"leaders"
],
"descriptionTerms": [
"inc",
"media",
"entrepreneurs",
"source",
"ideas",
"resources",
"advice",
"successfully",
"start",
"run",
"grow",
"business"
],
"missingFromDescription": [
"tech",
"news",
"leaders"
],
"score": 68,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
1 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 24,
"heading": "H2: The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?",
"text": "Defense tech’s hot and the Pentagon’s changed how it buys weapons. And yet, ‘there’s a huge strain’ on the defense supply chain, as one CEO says. How smaller contractors are fighting to avoid the valley of death.",
"words": 40,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"font-le-monde-livre text-inc-gray-600 text-[15px] font-normal leading-[17px]\">Defense tech’s hot and the Pentagon’s changed how it buys weapons. And yet, ‘there’s a huge strain’ on the defense supply chain, as one CEO says. How smaller contractors are fighting to avoid the valley of death.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 80/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 80/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Trending",
"html": "<h2 class=\"font-circularxx text-inc-red text-[15px] font-bold leading-[14px]\">Trending</h2>"
},
{
"text": "Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words",
"html": "<h2 class=\"font-grot-condensed inline text-[24px] font-black leading-[19px] text-black md:text-[33px] md:leading-[35px]\">Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words</h2>"
},
{
"text": "Latest Issue",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Issue</h2>"
},
{
"text": "How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision</h2>"
},
{
"text": "Inside David Protein’s Playful and Provocative Billion-Dollar Playbook",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside David Protein’s Playful and Provocative Billion-Dollar Playbook</h2>"
},
{
"text": "Testing Her Metal: Laureen Meroueh’s $1-Billion Plan to Revolutionize the Steel Industry",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Testing Her Metal: Laureen Meroueh’s $1-Billion Plan to Revolutionize the Steel Industry</h2>"
},
{
"text": "Want to Get Rich in the AI Boom? Guard Data Centers",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Want to Get Rich in the AI Boom? Guard Data Centers</h2>"
},
{
"text": "Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis</h2>"
},
{
"text": "How to Grow a Software Company in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How to Grow a Software Company in 2026</h2>"
},
{
"text": "Sweetgreen Spins Up Its Comeback Plan",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Sweetgreen Spins Up Its Comeback Plan</h2>"
},
{
"text": "RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable</h2>"
},
{
"text": "Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem</h2>"
},
{
"text": "Founders Share the Worst Business Advice They Ever Got",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Founders Share the Worst Business Advice They Ever Got</h2>"
},
{
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2>"
},
{
"text": "17 Startups Rebuilding America in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">17 Startups Rebuilding America in 2026</h2>"
},
{
"text": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom</h2>"
},
{
"text": "Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley</h2>"
},
{
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2>"
},
{
"text": "What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas</h2>"
},
{
"text": "Brands Are Ditching the Algorithm for the Group Chat",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Brands Are Ditching the Algorithm for the Group Chat</h2>"
},
{
"text": "Snap CEO Evan Spiegel Has to Go",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Snap CEO Evan Spiegel Has to Go</h2>"
},
{
"text": "The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?</h2>"
},
{
"text": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever  </h2>"
},
{
"text": "17 Startups Rebuilding America in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">17 Startups Rebuilding America in 2026</h2>"
},
{
"text": "What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas</h2>"
},
{
"text": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom</h2>"
},
{
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2>"
},
{
"text": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever  </h2>"
},
{
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2>"
},
{
"text": "How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All</h2>"
},
{
"text": "Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem</h2>"
},
{
"text": "Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun</h2>"
},
{
"text": "The Glamorous Growth Strategy of Flamingo Estate",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">The Glamorous Growth Strategy of Flamingo Estate</h2>"
},
{
"text": "For You",
"html": "<h2 class=\"border-b-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px] lg:col-span-3 lg:row-start-1\">For You</h2>"
},
{
"text": "Latest Issue",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Issue</h2>"
},
{
"text": "Latest Podcast",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Podcast</h2>"
},
{
"text": "Latest Stories",
"html": "<h2 class=\"border-b-inc-gray-200 font-grot-condensed mt-4 border-b pb-2 text-[33px] font-black leading-[35px] lg:row-start-6 xl:mt-0\">Latest Stories</h2>"
},
{
"text": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)</h2>"
},
{
"text": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost</h2>"
},
{
"text": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>"
},
{
"text": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>"
},
{
"text": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It</h2>"
},
{
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2>"
},
{
"text": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows</h2>"
},
{
"text": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO</h2>"
},
{
"text": "Inconsistent Marketing Costs More Than You Think",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Inconsistent Marketing Costs More Than You Think </h2>"
},
{
"text": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End</h2>"
},
{
"text": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook</h2>"
},
{
"text": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit</h2>"
},
{
"text": "Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait</h2>"
},
{
"text": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items</h2>"
},
{
"text": "Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New Siri AI Represents a Make-or-Break Moment for Founders</h2>"
},
{
"text": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\"> If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why</h2>"
},
{
"text": "Highlights",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Highlights</h2>"
},
{
"text": "Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture</h2>"
},
{
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>"
},
{
"text": "Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works</h2>"
},
{
"text": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It</h2>"
},
{
"text": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>"
},
{
"text": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond</h2>"
},
{
"text": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0</h2>"
},
{
"text": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders</h2>"
},
{
"text": "Lists",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Lists</h2>"
},
{
"text": "Three Ways SMBs Can Integrate New Tech Effectively",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Three Ways SMBs Can Integrate New Tech Effectively</h2>"
},
{
"text": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents</h2>"
},
{
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2>"
},
{
"text": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders</h2>"
},
{
"text": "Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure</h2>"
},
{
"text": "The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now</h2>"
},
{
"text": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries</h2>"
},
{
"text": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It</h2>"
},
{
"text": "Latest Stories",
"html": "<h2 class=\"font-grot-condensed pb-2 text-[33px] font-black leading-[35px]\">Latest Stories</h2>"
},
{
"text": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)</h2>"
},
{
"text": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost</h2>"
},
{
"text": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>"
},
{
"text": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>"
},
{
"text": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It</h2>"
},
{
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2>"
},
{
"text": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows</h2>"
},
{
"text": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO</h2>"
},
{
"text": "Highlights",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Highlights</h2>"
},
{
"text": "Inconsistent Marketing Costs More Than You Think",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Inconsistent Marketing Costs More Than You Think </h2>"
},
{
"text": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End</h2>"
},
{
"text": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook</h2>"
},
{
"text": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit</h2>"
},
{
"text": "Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait</h2>"
},
{
"text": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items</h2>"
},
{
"text": "Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New Siri AI Represents a Make-or-Break Moment for Founders</h2>"
},
{
"text": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\"> If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why</h2>"
},
{
"text": "Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture</h2>"
},
{
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>"
},
{
"text": "Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works</h2>"
},
{
"text": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It</h2>"
},
{
"text": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>"
},
{
"text": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond</h2>"
},
{
"text": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0</h2>"
},
{
"text": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders</h2>"
},
{
"text": "Latest Podcast",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Podcast</h2>"
},
{
"text": "Three Ways SMBs Can Integrate New Tech Effectively",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Three Ways SMBs Can Integrate New Tech Effectively</h2>"
},
{
"text": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents</h2>"
},
{
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2>"
},
{
"text": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders</h2>"
},
{
"text": "Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure</h2>"
},
{
"text": "The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now</h2>"
},
{
"text": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries</h2>"
},
{
"text": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It</h2>"
},
{
"text": "Lists",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px] mt-6\">Lists</h2>"
},
{
"text": "Events",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Events</h2>"
},
{
"text": "Subscribe",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Subscribe</h2>"
},
{
"text": "Video",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Video</h2>"
},
{
"text": "Podcasts",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Podcasts</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Inc.?",
"pattern": {}
},
{
"id": "how",
"label": "How does Inc. work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Inc.?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Inc. free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Inc. compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "compare",
"label": "How does Inc. compare with alternatives?",
"pattern": {}
}
],
"score": 80,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
},
{
"path": "/api/context",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
},
{
"path": "/context",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
80/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Trending",
"html": "<h2 class=\"font-circularxx text-inc-red text-[15px] font-bold leading-[14px]\">Trending</h2>"
},
{
"text": "Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words",
"html": "<h2 class=\"font-grot-condensed inline text-[24px] font-black leading-[19px] text-black md:text-[33px] md:leading-[35px]\">Why Have People Historically Quit Their Jobs? The Real Reason Comes Down to 4 Words</h2>"
},
{
"text": "Latest Issue",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Issue</h2>"
},
{
"text": "How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How This Solo Founder Sold Her Bootstrapped Brand Without Compromising on Her Vision</h2>"
},
{
"text": "Inside David Protein’s Playful and Provocative Billion-Dollar Playbook",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside David Protein’s Playful and Provocative Billion-Dollar Playbook</h2>"
},
{
"text": "Testing Her Metal: Laureen Meroueh’s $1-Billion Plan to Revolutionize the Steel Industry",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Testing Her Metal: Laureen Meroueh’s $1-Billion Plan to Revolutionize the Steel Industry</h2>"
},
{
"text": "Want to Get Rich in the AI Boom? Guard Data Centers",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Want to Get Rich in the AI Boom? Guard Data Centers</h2>"
},
{
"text": "Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Parallelle’s Must-Have Bag Made the Startup a Hit. Then It Had an Identity Crisis</h2>"
},
{
"text": "How to Grow a Software Company in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How to Grow a Software Company in 2026</h2>"
},
{
"text": "Sweetgreen Spins Up Its Comeback Plan",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Sweetgreen Spins Up Its Comeback Plan</h2>"
},
{
"text": "RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">RJ Scaringe Made Rivian Cool. Now He Has to Make It Really Profitable</h2>"
},
{
"text": "Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem</h2>"
},
{
"text": "Founders Share the Worst Business Advice They Ever Got",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Founders Share the Worst Business Advice They Ever Got</h2>"
},
{
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2>"
},
{
"text": "17 Startups Rebuilding America in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">17 Startups Rebuilding America in 2026</h2>"
},
{
"text": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom</h2>"
},
{
"text": "Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Steve Blank Was Hacking for Defense Before It Was Cool. How His Stanford Class Changed Defense and Silicon Valley</h2>"
},
{
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2>"
},
{
"text": "What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas</h2>"
},
{
"text": "Brands Are Ditching the Algorithm for the Group Chat",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Brands Are Ditching the Algorithm for the Group Chat</h2>"
},
{
"text": "Snap CEO Evan Spiegel Has to Go",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Snap CEO Evan Spiegel Has to Go</h2>"
},
{
"text": "The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">The Pentagon Wants Innovation. Small, Nimble Businesses Want to Deliver. So What’s the Problem?</h2>"
},
{
"text": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever  </h2>"
},
{
"text": "17 Startups Rebuilding America in 2026",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">17 Startups Rebuilding America in 2026</h2>"
},
{
"text": "What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">What Your Employees Won’t Tell You: 10 Solutions to Today’s Messiest Office Dramas</h2>"
},
{
"text": "How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Whatnot Built a Billion-Dollar Livestream Commerce Kingdom</h2>"
},
{
"text": "Big Whoop: How Will Ahmed Is Playing the Wearables Long Game",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Big Whoop: How Will Ahmed Is Playing the Wearables Long Game</h2>"
},
{
"text": "King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">King Gummy: How Chad Janis Broke the Internet With Grüns’s $1.2 Billion Exit to Unilever  </h2>"
},
{
"text": "Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Bethany McLean: New Fed Chair Kevin Warsh Has a Bigger Problem Than Presidential Interference</h2>"
},
{
"text": "How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">How Do Brands Become Household Names? Winners, From Bombas to Zoom, Tell All</h2>"
},
{
"text": "Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Why Is Databricks Valued at $134 Billion and Headed for a Massive IPO? It Solves Businesses’ Biggest Problem</h2>"
},
{
"text": "Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">Inside Clay’s $5 Billion, AI-Powered Bid to Make Lead Gen Fun</h2>"
},
{
"text": "The Glamorous Growth Strategy of Flamingo Estate",
"html": "<h2 class=\"font-grot-condensed flex text-black mb-[0.3rem] text-[17px] font-bold leading-[19px] sm:text-[23px] sm:leading-[25px]\">The Glamorous Growth Strategy of Flamingo Estate</h2>"
},
{
"text": "For You",
"html": "<h2 class=\"border-b-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px] lg:col-span-3 lg:row-start-1\">For You</h2>"
},
{
"text": "Latest Issue",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Issue</h2>"
},
{
"text": "Latest Podcast",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Podcast</h2>"
},
{
"text": "Latest Stories",
"html": "<h2 class=\"border-b-inc-gray-200 font-grot-condensed mt-4 border-b pb-2 text-[33px] font-black leading-[35px] lg:row-start-6 xl:mt-0\">Latest Stories</h2>"
},
{
"text": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)</h2>"
},
{
"text": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost</h2>"
},
{
"text": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>"
},
{
"text": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>"
},
{
"text": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It</h2>"
},
{
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2>"
},
{
"text": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows</h2>"
},
{
"text": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO</h2>"
},
{
"text": "Inconsistent Marketing Costs More Than You Think",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Inconsistent Marketing Costs More Than You Think </h2>"
},
{
"text": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End</h2>"
},
{
"text": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook</h2>"
},
{
"text": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit</h2>"
},
{
"text": "Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait</h2>"
},
{
"text": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items</h2>"
},
{
"text": "Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New Siri AI Represents a Make-or-Break Moment for Founders</h2>"
},
{
"text": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\"> If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why</h2>"
},
{
"text": "Highlights",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Highlights</h2>"
},
{
"text": "Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture</h2>"
},
{
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>"
},
{
"text": "Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works</h2>"
},
{
"text": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It</h2>"
},
{
"text": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>"
},
{
"text": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond</h2>"
},
{
"text": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0</h2>"
},
{
"text": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders</h2>"
},
{
"text": "Lists",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Lists</h2>"
},
{
"text": "Three Ways SMBs Can Integrate New Tech Effectively",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Three Ways SMBs Can Integrate New Tech Effectively</h2>"
},
{
"text": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents</h2>"
},
{
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2>"
},
{
"text": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders</h2>"
},
{
"text": "Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure</h2>"
},
{
"text": "The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now</h2>"
},
{
"text": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries</h2>"
},
{
"text": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It</h2>"
},
{
"text": "Latest Stories",
"html": "<h2 class=\"font-grot-condensed pb-2 text-[33px] font-black leading-[35px]\">Latest Stories</h2>"
},
{
"text": "Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Want to Live Longer? Research Reveals the Top Cardiac Risk Factor (and It’s Not Smoking)</h2>"
},
{
"text": "Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Voters in a California City Just Banned Data Centers Forever, Proving Arrogance Comes at a Cost</h2>"
},
{
"text": "Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Warren Buffett Is Often Asked What the Ideal Workplace Is. His Answer Is the Best Career Tip You’ll Hear Today</h2>"
},
{
"text": "Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Skims Cracked the Collaboration Code—Here’s Why Every Brand Is Copying It</h2>"
},
{
"text": "The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The Most Powerful Management Tool Is Free—and Most Leaders Still Don’t Use It</h2>"
},
{
"text": "Everything You Think You Know About Psychopaths Might Be Wrong",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Everything You Think You Know About Psychopaths Might Be Wrong</h2>"
},
{
"text": "They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">They Built a Supercomputer in 122 Days—Without the Rules Everyone Else Follows</h2>"
},
{
"text": "OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">OpenAI Just Confidentially Filed Its S-1, Taking the First Official Step Toward a Massive IPO</h2>"
},
{
"text": "Highlights",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px]\">Highlights</h2>"
},
{
"text": "Inconsistent Marketing Costs More Than You Think",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Inconsistent Marketing Costs More Than You Think </h2>"
},
{
"text": "Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Tim Cook’s Final WWDC Showed Why Apple Still Always Wins in the End</h2>"
},
{
"text": "3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">3 YouTubers Just Conquered the Box Office. Here’s What Founders Should Steal From Their Playbook</h2>"
},
{
"text": "Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Scientists Just Discovered the Brain Chemical That Controls Your Ability to Break a Bad Habit</h2>"
},
{
"text": "Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Showed Off New Siri. The Smartest Part Was Letting You Watch It Wait</h2>"
},
{
"text": "Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Why Costco Just Voluntarily Lowered Prices on These Popular Kirkland Items</h2>"
},
{
"text": "Apple’s New Siri AI Represents a Make-or-Break Moment for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New Siri AI Represents a Make-or-Break Moment for Founders</h2>"
},
{
"text": "If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\"> If You Live in This State, Tech Giants May Soon Be Forced to Wipe Your Data—Here’s Why</h2>"
},
{
"text": "Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple’s New AI Photos Tool Lets You ‘Go Back in Time’ to Retake a Picture</h2>"
},
{
"text": "Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Apple Just Announced ‘Siri AI.’ Is the Company Finally Going to Deliver a Good Siri?</h2>"
},
{
"text": "Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Forget Phishing: This Dangerous Hacker Group Is Physically Walking Into Offices to Steal Data—How the Scheme Works</h2>"
},
{
"text": "Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Nike Packed Its New World Cup Commercial With Celebrities. Football Fans Aren’t Buying It</h2>"
},
{
"text": "AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">AI Tool Sprawl Is Eating Away at Productivity. Here’s What Leaders Are Missing</h2>"
},
{
"text": "Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Airline Profits Are Set to Plunge by 50 Percent This Year—Here’s How Carriers Plan to Respond</h2>"
},
{
"text": "7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">7 Guerrilla Marketing Plays I’d Run Today if I Were Starting Over with $0</h2>"
},
{
"text": "‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">‘Schmigadoon!’ Just Won Best Musical at the Tony Awards. Its Success Story Is a Master Class for Founders</h2>"
},
{
"text": "Latest Podcast",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b pb-2 text-[33px] font-black leading-[35px]\">Latest Podcast</h2>"
},
{
"text": "Three Ways SMBs Can Integrate New Tech Effectively",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Three Ways SMBs Can Integrate New Tech Effectively</h2>"
},
{
"text": "This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">This New AI Tool Claims It Can Analyze Any Home in 30 Seconds—but Its Creator Insists It Won’t Replace Agents</h2>"
},
{
"text": "Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Customers Are Already Dumping Brands Over AI Secrecy—and It’s About to Get Worse</h2>"
},
{
"text": "An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">An Email Told U.S. Soccer Players They Weren’t World Cup-Bound. The Ensuing Controversy Is a Warning to All Leaders</h2>"
},
{
"text": "Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">Is SpaceX Really Rocketing Toward a $1.75 Trillion Valuation? Experts Aren’t So Sure</h2>"
},
{
"text": "The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">The 60 Minutes Crisis Reveals the 3 Questions Every Leader Should Be Asking Right Now</h2>"
},
{
"text": "A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A New Report Says AI Is Coming For Half of Customer Service Jobs by 2030. It’s a Hint of What’s Coming Next in Other Industries</h2>"
},
{
"text": "A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It",
"html": "<h2 class=\"font-grot-condensed text-black inline text-[17px] font-bold leading-[19px] md:text-[23px] md:leading-[25px]\">A Fake Driver Just Scammed a Philadelphia Warehouse Out of $500,000 in Bourbon—Here’s How He Did It</h2>"
},
{
"text": "Lists",
"html": "<h2 class=\"border-inc-gray-200 font-grot-condensed border-b-[1px] border-solid pb-2 text-[33px] font-black leading-[35px] mt-6\">Lists</h2>"
},
{
"text": "Events",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Events</h2>"
},
{
"text": "Subscribe",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Subscribe</h2>"
},
{
"text": "Video",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Video</h2>"
},
{
"text": "Podcasts",
"html": "<h2 class=\"font-grot-condensed text-left text-[15px] font-bold leading-[20px] lg:text-[18px]\">Podcasts</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Inc.?",
"pattern": {}
},
{
"id": "how",
"label": "How does Inc. work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Inc.?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Inc. free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Inc. compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "compare",
"label": "How does Inc. compare with alternatives?",
"pattern": {}
}
],
"score": 80,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html;charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html;charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html;charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"compatibleContentType": false,
"contentLength": 765,
"hasRegisterInstructions": false,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": false,
"links": [
"/title",
"/style",
"/head",
"/p",
"/script",
"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
],
"rawExcerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMA1YUGZSODB6UAzr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'a499acc0f3d952b455658e3eedd9eb996900e06f606af5264aec6fa812d0bf4453f96af410883568fe464fb9fca131cf','host':'geo.captcha-delivery.com','cookie':'xammbpi5MfS7zFgRSVcF6uaJeGCooOkbGPFFDOtN2ruPUeHquOFTlJDV0~0edV7YKm6NK5BesIg_E3PA4G_Scl40nmD9ahESaWvrxmAjR49bRS6DMBJQUo3m~l7bezEO'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html;charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767,
"text": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMABrMVj2J1sm8Azr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'212e97993ad148f74407ab172e31ec948653fb5df7e80afaf433f4bbcab99a7c6819b587b536f5face34fea4e08a88f2','host':'geo.captcha-delivery.com','cookie':'__2tAZec4YMgS~ISkLQcu0ISkxmSJvTyak2Slz98AW1imSKmQulY2OSTccpfvUaQiNl0BYoQv8jNeKTx3vVQbFZab7T93k8R2ZcwrDVWBmHc4idE_LtBEx7UUIUiZ_Ce'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767,
"text": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMApQkXOam49ecAzr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'1bb1031e64412a819aed55eeafc56ef550ed83a479a26f24d8394120fedfa32464bb5c0b74ac4a994ef9e81b70e338a5','host':'geo.captcha-delivery.com','cookie':'kD6APMfugWzK~00ZvmXeADHQpxZkAl2Dqu9_yvvBYwVBuxhGTCqCjTgvsrfghqkYWY7V__jYMRd5i5UXspFg9MG6~86b3wROAh2tZk_o1Lwp5_9jNAxhRMNOxQV~p7Bv'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 403,
"contentType": "text/html;charset=utf-8",
"length": 767
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 403,
"contentType": "text/html;charset=utf-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<html lang=\"en\"><head><title>inc.com</title><style>#cmsg{animation: A 1.5s;}@keyframes A{0%{opacity:0;}99%{opacity:0;}100%{opacity:1;}}</style></head><body style=\"margin:0\"><p id=\"cmsg\">Please enable JS and disable any ad blocker</p><script data-cfasync=\"false\">var dd={'rt':'c','cid':'AHrlqAAAAAMA4L9oGwxBK-wAzr2D_g==','hsh':'8C1997293EF2C0ED8E285E1D65669F','t':'fe','qp':'','s':40801,'e':'d9b26d354a98071b0ca6e96f68bd4806821b68544ae6f7cbcd86957998654f3d75a5afd84c38068184daa9a107222d75','host':'geo.captcha-delivery.com','cookie':'QZdiugQYNkxYnGqM_AKDxVisO_BBPz7WQO7NwV4xQt5zQTVp_fqvxUY6PvsHRLn0NSujCu32p_5kGuJWjmE_OhgbZaJYjtUf1GB6Mk88YPumOy3MHq23GHMz3BuiQHvd'}</script><script data-cfasync=\"false\" src=\"https://ct.captcha-delivery.com/c.js\"></script></body></html>"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.inc.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 403,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.inc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 403,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.inc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 403,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.inc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Requests the notification permission on page load
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Requests the notification permission on page load
17 Fail
Check name
Requests the notification permission on page load
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. [Learn more about responsibly getting permission for notifications](https://developer.chrome.com/docs/lighthouse/best-practices/notification-on-start/).
References
https://web.dev/learn/performance/Evidence
{
"description": "Users are mistrustful of or confused by sites that request to send notifications without context. Consider tying the request to user gestures instead. [Learn more about responsibly getting permission for notifications](https://developer.chrome.com/docs/lighthouse/best-practices/notification-on-start/)."
}Performance and AccessibilityPerformanceBrowser audit
Touch targets do not have sufficient size or spacing.
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Touch targets do not have sufficient size or spacing.
17 Fail
Check name
Touch targets do not have sufficient size or spacing.
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size).
References
https://web.dev/learn/performance/Evidence
{
"description": "Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size)."
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
17 Fail
Check name
Use efficient cache lifetimes
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,002 KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,002 KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
8 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
8 Fail
Check name
Loading performance
Score
50/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 50 ms",
"numericValue": 45
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 25,
"displayValue": "350 ms",
"numericValue": 348.9999999999991
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 3,
"displayValue": "10.4 s",
"numericValue": 10439.543182812036
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "30 ms",
"numericValue": 25.227899999999995
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "2,330 ms",
"numericValue": 2330.0000000000005
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 90,
"displayValue": "0.9 s",
"numericValue": 922
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 56,
"displayValue": "2.2 s",
"numericValue": 2184.7143433461083
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 27,
"displayValue": "3.0 s",
"numericValue": 2993.206643290104
}
]
}Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Check name
Avoid enormous network payloads
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Total size was 11,506 KiB
Fix guidance
Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Total size was 11,506 KiB",
"description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
"numericValue": 11782579
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 47/100 | Level 2, Agent-Limited | Current report |