CanAgentUse

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https://martech.org/

SCANNED

Jun 9, 2026, 1:00 PM

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https://martech.org/

SCANNED

Jun 9, 2026, 1:00:35 PMJun 9, 2026, 1:00 PM

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50/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

MarTech - Marketing Technology News and Community for MarTech Professionals

MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.

Next step

Turn this report into a fix workflow

29 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	28	Priority fix	5	18	0	View details
Discoverability	43	Priority fix	3	6	0	View details
Content Readiness	33	Priority fix	2	8	0	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	6	Priority fix	4	29	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	79	Mostly ready	7	2	11	View details
GEO Readiness	88	Mostly ready	2	0	4
AIO Readiness	82	Mostly ready	4	1	2	View details
AEO Readiness	68	Needs work	1	1	5	View details
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	74	Needs work	13	11	4	View details
Performance	74	Needs work	9	8	4	View details
Accessibility	74	Needs work	4	3	0	View details

Prioritized recommendations

Issues ranked by score impact

58 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-uu4S2b32IauEXMxkX2SZ3A&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-AqFDsTWyNVBHd1PnLImBAI&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-6Rcbmh1HwGmVB30bifS5hQ&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/swagger.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-1BQSIqO7g836PfVNw6uNoS&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-mhkNjB5FstZlVwiJ6wbAts&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-u0Aw4r1MlQ0JV7q2aLjAXY&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-8XZhZojXLEKXUpXWnwyhHx&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-BJabYuXhUXsMG3JDNT6Pir&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors https://events.martech.org https://martech.org"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": "max-age=2592000; preload"
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5580
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

25 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "BreadcrumbList",
    "CollectionPage",
    "Organization",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

25 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "CollectionPage",
    "Organization",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

25 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://martech.org/wp-json/",
            "rel": "https://api.w.org/"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5405
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5441
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 358,
        "excerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><m",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5519
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5522
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5462
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5405
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5462
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5519
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: skipped heading levels; 8 links missing accessible names; 1 buttons missing accessible names.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"https://martech.org/how-ai-is-turning-lead-scoring-into-a-decision-engine/\"> <img class=\"image img-fluid w-100\" width=\"600px\" height=\"338px\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20600%20338&apos;%3E%3C/svg%3E\" srcset data-lazy-sizes=\"(min-width: 1320px) 251px, (min-width: 1000px) calc(17.67vw + 21px), (min-width: 780px) calc(58.5vw - 25px), calc(100vw - 24px)\" alt data-lazy-src=\"https://martech.org/wp-content/uploads/2025/11",
      "<a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> <img class=\"image img-fluid w-100\" width=\"600px\" height=\"338px\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20600%20338&apos;%3E%3C/svg%3E\" srcset data-lazy-sizes=\"(min-width: 1320px) 251px, (min-width: 1000px) calc(17.67vw + 21px), (min-width: 780px) calc(58.5vw - 25px), calc(100vw - 24px)\" alt data-lazy-src=\"https://martech.org/wp-content/uploads/202",
      "<a href=\"https://downloads.digitalmarketingdepot.com/MIR_1910_DAMgmtGuid_landingpage_mt26.html\"><img width=\"300\" height=\"169\" src=\"https://martech.org/wp-content/uploads/2025/09/EDAM_hztl_cover_v2.jpg.webp\"></a>",
      "<a href=\"https://downloads.digitalmarketingdepot.com/MIR_2203_EmailMrktg_landingpage_mt26.html\"><img width=\"600\" height=\"338\" src=\"https://martech.org/wp-content/uploads/2025/09/horizontal-covers-template_emm-600x338.png.webp\"></a>",
      "<a href=\"https://downloads.digitalmarketingdepot.com/MIR_1902_IDResPlatf_landingpage_mt26.html\"><img width=\"360\" height=\"202\" src=\"https://martech.org/wp-content/uploads/2025/09/MIR_1902_IDResPlatf_horizontal-covers-template_id-copy.png.webp\"></a>",
      "<a href=\"https://www.bigmarker.com/third-door-media/building-smarter-content-workflows-with-ai-risks-realities-and-lessons-learned?utm_source=dmd&amp;utm_medium=webpage&amp;utm_bmcr_source=dmdhome&amp;utm_term=dmdhome\"><img width=\"360\" height=\"200\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20360%20200&apos;%3E%3C/svg%3E\" data-lazy-src=\"https://martech.org/wp-content/uploads/2026/05/storyblok_360x200_may26.jpg.webp\"><noscript><img width=\"3",
      "<a href=\"https://www.bigmarker.com/third-door-media/the-ai-impact-playbook-navigating-the-roadmap-to-success?utm_source=dmd&amp;utm_medium=webpage&amp;utm_bmcr_source=dmdhome&amp;utm_term=dmdhome\"><img width=\"360\" height=\"200\" src=\"https://martech.org/wp-content/uploads/2026/05/mt_360x200_sercante_may_b.jpg.webp\"></a>",
      "<a href=\"https://www.bigmarker.com/third-door-media/winning-hearts-with-intelligence-how-ai-can-stop-the-loyalty-drop?utm_source=dmd&amp;utm_medium=webpage&amp;utm_bmcr_source=dmdhome&amp;utm_term=dmdhome\"><img width=\"360\" height=\"200\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20360%20200&apos;%3E%3C/svg%3E\" data-lazy-src=\"https://martech.org/wp-content/uploads/2026/05/braze_360x200_may26.jpg.webp\"><noscript><img width=\"360\" height=\"200\" "
    ],
    "inaccessibleButtons": [
      "<button id=\"lomita-FieldsElementButton--iZBWOBnE6Ig8wLRFaTja\" name=\"lomita-submit\" class=\"StyledIconButtonElement-sc-114x20d-0 FieldsElementButton__InputElement-sc-eeqzeo-0 bGftFo bnEKJU lomita-field-submit withIcon\" title value aria-live=\"polite\" type=\"submit\" data-gablockid=\"om-iZBWOBnE6Ig8wLRFaTja-yesno-optinfieldsv2-noButton\" tabindex=\"0\" style=\"background-color:#FF6A00; border-color:#FF6A00;border:none;\"><div id=\"lomita-ButtonElement--wrapper--lomita-submit-icon--iZBWOBnE6Ig8wLRFaTja\" class"
    ],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [
      "<img width=\"300\" height=\"169\" src=\"https://martech.org/wp-content/uploads/2025/09/EDAM_hztl_cover_v2.jpg.webp\">",
      "<img width=\"600\" height=\"338\" src=\"https://martech.org/wp-content/uploads/2025/09/horizontal-covers-template_emm-600x338.png.webp\">",
      "<img width=\"360\" height=\"202\" src=\"https://martech.org/wp-content/uploads/2025/09/MIR_1902_IDResPlatf_horizontal-covers-template_id-copy.png.webp\">",
      "<img width=\"360\" height=\"200\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20360%20200&apos;%3E%3C/svg%3E\" data-lazy-src=\"https://martech.org/wp-content/uploads/2026/05/storyblok_360x200_may26.jpg.webp\">",
      "<img width=\"360\" height=\"200\" src=\"https://martech.org/wp-content/uploads/2026/05/storyblok_360x200_may26.jpg.webp\">",
      "<img width=\"360\" height=\"200\" src=\"https://martech.org/wp-content/uploads/2026/05/mt_360x200_sercante_may_b.jpg.webp\">",
      "<img width=\"360\" height=\"200\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20360%20200&apos;%3E%3C/svg%3E\" data-lazy-src=\"https://martech.org/wp-content/uploads/2026/05/braze_360x200_may26.jpg.webp\">",
      "<img width=\"360\" height=\"200\" src=\"https://martech.org/wp-content/uploads/2026/05/braze_360x200_may26.jpg.webp\">"
    ],
    "skippedHeadingLevels": [
      "h1: MarTech.org is the leading marketing technology digital publication.",
      "h2: Is your marketing visibility disappearing?",
      "h3: Brands want to be in and out of the closet for Pride Month",
      "h2: Stop treating search and video as separate teams",
      "h2: How to rank for SaaS in AI search",
      "h2: Marketing on LinkedIn: What you need to know",
      "h2: How AI is turning lead scoring into a decision engine",
      "h2: Employee advocacy is a growth engine for technical B2B",
      "h2: Brands want to be in and out of the closet for Pride Month",
      "h2: Why platform certification doesn’t equal martech transformation",
      "h2: Marketing measurement is breaking under its own complexity",
      "h2: AI agents can’t help if they can’t see your marketing data",
      "h2: 53 marketing personalization case studies and statistics you can use to justify investment",
      "h2: The latest AI-powered martech news and releases",
      "h2: Snowflake’s new AI tools target a marketing pain point",
      "h2: B2B services in AI search: Increase visibility in AI answers",
      "h2: How to make vibe coding sustainable inside the enterprise",
      "h2: Salesforce pushes agentic marketing from planning to pipeline",
      "h2: Why ‘it’s just SEO’ could cost the industry billions",
      "h2: Customer portals, more AI in HubSpot’s April update",
      "h2: How to activate first-party data across the B2B journey",
      "h2: Why your best campaign may not deserve more budget",
      "h2: Scale gets you in the door, but workflows keep you embedded",
      "h2: What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "h2: Can marketers navigate AI search’s trust cliff?",
      "h2: Agentforce needed a content layer, so Salesforce is buying Contentful",
      "h2: Consumers like AI content until they know it’s AI",
      "h2: How to balance data control and real-time personalization",
      "h2: Why marketing measurement needs triangulation",
      "h2: How to prove marketing impact when attribution goes dark",
      "h2: McKinsey frames AI 2.0; Positionless Marketing delivers it",
      "h2: Google adds AI shopping insights to Merchant Center",
      "h2: How to use B2B PR to shape what AI recommends",
      "h2: The marketer’s new playbook for AI-powered competitive intelligence",
      "h2: AI is powering the loss of B2B marketing jobs",
      "h2: AI is not the skill email marketers need most",
      "h2: AI agents are exposing martech’s weak point",
      "h2: 3 things you must know to get AI-native advertising right",
      "h2: AI won’t save a broken organization",
      "h2: The 5 myths of marketing leverage",
      "h2: How to avoid tone-deaf executive listening tours",
      "h2: IAB Tech Lab tackles the growing AI bot problem",
      "h2: Marketing on Reddit: What you need to know",
      "h5: Enterprise Digital Asset Management Platforms: A Marketer’s Guide",
      "h5: Email Marketing Platforms: A Marketer’s Guide",
      "h5: Identity Resolution Platforms: A Marketer’s Guide",
      "h5: Building Smarter Content Workflows with AI: Risks, Realities, and Lessons Learned.",
      "h5: The AI Impact Playbook: Navigating the Roadmap to Success",
      "h5: Winning hearts with intelligence: How AI can stop the loyalty drop",
      "h5: The AEO Divide: Why strategy and execution aren’t matching up",
      "h5: Choosing an enterprise CMS",
      "h5: 2026 Direct Mail Marketing Benchmark Report",
      "h6: Company",
      "h6: Resources",
      "h6: Events",
      "h6: Tools",
      "h6: Legal",
      "h6: Follow Us"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 58,
    "links": 261,
    "inaccessibleLinks": 8,
    "buttons": 6,
    "inaccessibleButtons": 1,
    "images": 103,
    "imagesWithAlt": 95,
    "autocompleteInputs": 3,
    "inputsWithAutocomplete": 3,
    "missingAutocompleteInputs": 0
  }
}

AI DiscoverabilityDiscoverabilityEstablished

Sitemap

Sitemap is missing or incomplete.

25 Fail

Needs attention

Sitemap

Failed check

Issue

No valid XML sitemap found at checked locations: https://martech.org/sitemap_index.xml, https://martech.org/sitemap.xml, https://martech.org/sitemap_index.xml, https://martech.org/sitemap-index.xml.

Why it matters

Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.

Check name

Sitemap

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Publish a sitemap and reference it from robots.txt.

Result

Sitemap is missing or incomplete.

Evidence

{
  "checked": [
    "https://martech.org/sitemap_index.xml",
    "https://martech.org/sitemap.xml",
    "https://martech.org/sitemap_index.xml",
    "https://martech.org/sitemap-index.xml"
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5471
          },
          {
            "path": "/webmcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5414
          },
          {
            "path": "/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5405
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5483
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5516
          },
          {
            "path": "/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5447
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5528
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5510
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5468
          },
          {
            "path": "/agent.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5411
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5471
          },
          {
            "path": "/agents.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5414
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "martech.org",
        "probes": [
          {
            "name": "_index._agents.martech.org",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.martech.org",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "martech.org",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

13 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "http://searchengineland.com/smx/?utm_source=mt&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+button",
      "text": "Learn More About SMX",
      "html": "<a target=\"_blank\" href=\"http://searchengineland.com/smx/?utm_source=mt&amp;utm_medium=textlink&amp;utm_campaign=smx+home&amp;utm_content=standunit+button\" class=\"btn btn-primary\" role=\"button\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; dataLayer.push({event: &apos;Sidebar&apos;, &apos;mt_item_name&apos;: &apos;Learn More About SMX&apos;, &apos;mt_item_url&apos;: &apos;http://searchengineland.com/smx/?utm_source=mt&amp;utm_medium=textlink&amp;utm_campaign=smx+home&amp;utm_conte..."
    },
    {
      "href": "/about-martech-org/",
      "text": "About Us",
      "html": "<a href=\"/about-martech-org/\">About Us</a>"
    },
    {
      "href": "//www.linkedin.com/company/martechismarketing/",
      "text": "LinkedIn",
      "html": "<a href=\"//www.linkedin.com/company/martechismarketing/\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin pe-2\"></i>LinkedIn</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; gtag(&apos;send&apos;,&apos;event&apos;,&apos;internal&apos;,&apos;read&apos;,&apos;mosaic center article&apos;);\"> <img class=\"image img-fluid w-100 mosaic-center\" src=\"https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-200x113.png.webp\" width=\"95\" height=\"95\" alt=\"Optmyzr-feature-20260430\"> </a>"
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; gtag(&apos;send&apos;,&apos;event&apos;,&apos;internal&apos;,&apos;read&apos;,&apos;mosaic center article&apos;);\"> <span class=\"center-features-title\">AI agents can&#x2019;t help if they can&#x2019;t see your marketing data</span> </a>"
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> <img class=\"image img-fluid w-100\" width=\"600px\" height=\"338px\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20600%20338&apos;%3E%3C/svg%3E\" data-lazy-srcset=\"https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-600x338.png.webp 600w,https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-800x450.png.webp 800w,https:..."
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> AI agents can&#x2019;t help if they can&#x2019;t see your marketing data </a>"
    },
    {
      "href": "/working-with-martech-content-team/",
      "text": "Contact",
      "html": "<a href=\"/working-with-martech-content-team/\">Contact</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-policy/\">Privacy Policy</a>"
    },
    {
      "href": "/terms-of-service/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms-of-service/\">Terms of Use</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="name"> is missing tool-param-description.
<input name="q"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="q"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
<input name="search_type"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 5,
        "formsWithTags": 0,
        "totalInteractive": 278,
        "interactiveWithTags": 0,
        "totalCount": 283,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"name\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 11,
        "issues": [
          "<input name=\"name\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"name\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"search_type\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 5,
        "formsWithTags": 0,
        "totalInteractive": 278,
        "interactiveWithTags": 0,
        "totalCount": 283,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"name\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description.",
          "<input name=\"search_type\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 5,
    "formsWithTags": 0,
    "totalInteractive": 278,
    "interactiveWithTags": 0,
    "totalCount": 283,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"name\"> is missing tool-param-description.",
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description.",
      "<input name=\"search_type\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "http://searchengineland.com/smx/?utm_source=mt&utm_medium=textlink&utm_campaign=smx+home&utm_content=standunit+button",
      "text": "Learn More About SMX",
      "html": "<a target=\"_blank\" href=\"http://searchengineland.com/smx/?utm_source=mt&amp;utm_medium=textlink&amp;utm_campaign=smx+home&amp;utm_content=standunit+button\" class=\"btn btn-primary\" role=\"button\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; dataLayer.push({event: &apos;Sidebar&apos;, &apos;mt_item_name&apos;: &apos;Learn More About SMX&apos;, &apos;mt_item_url&apos;: &apos;http://searchengineland.com/smx/?utm_source=mt&amp;utm_medium=textlink&amp;utm_campaign=smx+home&amp;utm_conte..."
    },
    {
      "href": "/about-martech-org/",
      "text": "About Us",
      "html": "<a href=\"/about-martech-org/\">About Us</a>"
    },
    {
      "href": "//www.linkedin.com/company/martechismarketing/",
      "text": "LinkedIn",
      "html": "<a href=\"//www.linkedin.com/company/martechismarketing/\" rel=\"me\" target=\"_blank\" aria-label=\"opens in a new tab\"><i class=\"fab fa-linkedin pe-2\"></i>LinkedIn</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; gtag(&apos;send&apos;,&apos;event&apos;,&apos;internal&apos;,&apos;read&apos;,&apos;mosaic center article&apos;);\"> <img class=\"image img-fluid w-100 mosaic-center\" src=\"https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-200x113.png.webp\" width=\"95\" height=\"95\" alt=\"Optmyzr-feature-20260430\"> </a>"
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\" onclick=\"if (!window.__cfRLUnblockHandlers) return false; gtag(&apos;send&apos;,&apos;event&apos;,&apos;internal&apos;,&apos;read&apos;,&apos;mosaic center article&apos;);\"> <span class=\"center-features-title\">AI agents can&#x2019;t help if they can&#x2019;t see your marketing data</span> </a>"
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> <img class=\"image img-fluid w-100\" width=\"600px\" height=\"338px\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20viewBox=&apos;0%200%20600%20338&apos;%3E%3C/svg%3E\" data-lazy-srcset=\"https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-600x338.png.webp 600w,https://martech.org/wp-content/uploads/2026/06/Optmyzr-feature-20260430-800x450.png.webp 800w,https:..."
    },
    {
      "href": "https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/",
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> AI agents can&#x2019;t help if they can&#x2019;t see your marketing data </a>"
    },
    {
      "href": "/working-with-martech-content-team/",
      "text": "Contact",
      "html": "<a href=\"/working-with-martech-content-team/\">Contact</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-policy/\">Privacy Policy</a>"
    },
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      "href": "/terms-of-service/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms-of-service/\">Terms of Use</a>"
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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 42,
  "passing": 8,
  "failing": [
    {
      "heading": "Is your marketing visibility disappearing?",
      "headingHtml": "<h2 class=\"modalH2\" style=\"font-family: &apos;Outfit&apos;, sans-serif; font-weight: 400; font-size: 52px; line-height: 60px; letter-spacing: 0%; color: #17093C !important; margin-bottom: 25px;\"> Is your marketing visibility disappearing? </h2>",
      "firstParagraph": "Identify traffic-stealing competitors",
      "paragraphHtml": "<p style=\"margin-bottom: 10px; display: flex; align-items: center\"><span style=\"color: #ff642a; background: #E1F2FF; text-align:center; margin-right: 20px; border-radius: 50%; min-width:32px; height: 32px; display: flex; align-items: center\"><svg style=\"margin: 0 auto\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M10.7812 6.96875C10.7812 5.29883 9.87305 3.77539 8.4375 2.92578C6.97266 2.07617 5.18555 2.07617 3.75 2.92578C2.28516 3.77539 1.4...",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brands want to be in and out of the closet for Pride Month",
      "headingHtml": "<h3 class=\"featured-left-headline\">Brands want to be in and out of the closet for Pride Month</h3>",
      "firstParagraph": "Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.",
      "paragraphHtml": "<p class=\"featured-left-tldr\">Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Stop treating search and video as separate teams",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/stop-treating-search-and-video-as-separate-teams/\"> Stop treating search and video as separate teams </a> </h2>",
      "firstParagraph": "The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy.",
      "paragraphHtml": "<p class=\"dek\"> The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy. </p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to rank for SaaS in AI search",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/saas-in-ai-search/\"> How to rank for SaaS in AI search </a> </h2>",
      "firstParagraph": "Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs.",
      "paragraphHtml": "<p class=\"dek\"> Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs. </p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing on LinkedIn: What you need to know",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/linkedin-the-marketers-guide/\"> Marketing on LinkedIn: What you need to know </a> </h2>",
      "firstParagraph": "Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new reach analytics metric.",
      "paragraphHtml": "<p class=\"dek\"> Your guide to LinkedIn&apos;s tools, strategies and best practices. Updated with information about the new reach analytics metric. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Employee advocacy is a growth engine for technical B2B",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/employee-advocacy-is-a-growth-engine-for-technical-b2b/\"> Employee advocacy is a growth engine for technical B2B </a> </h2>",
      "firstParagraph": "Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility.",
      "paragraphHtml": "<p class=\"dek\"> Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brands want to be in and out of the closet for Pride Month",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/brands-want-to-be-in-and-out-of-the-closet-for-pride-month/\"> Brands want to be in and out of the closet for Pride Month </a> </h2>",
      "firstParagraph": "Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.",
      "paragraphHtml": "<p class=\"dek\"> Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why platform certification doesn’t equal martech transformation",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-platform-certification-doesnt-equal-martech-transformation/\"> Why platform certification doesn&#x2019;t equal martech transformation </a> </h2>",
      "firstParagraph": "The biggest risk in martech implementation may be confusing product expertise with operational competence.",
      "paragraphHtml": "<p class=\"dek\"> The biggest risk in martech implementation may be confusing product expertise with operational competence. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing measurement is breaking under its own complexity",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-measurement-is-breaking-under-its-own-complexity/\"> Marketing measurement is breaking under its own complexity </a> </h2>",
      "firstParagraph": "More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.",
      "paragraphHtml": "<p class=\"dek\"> More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "53 marketing personalization case studies and statistics you can use to justify investment",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-personalization-stats/\"> 53 marketing personalization case studies and statistics you can use to justify investment </a> </h2>",
      "firstParagraph": "Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in!",
      "paragraphHtml": "<p class=\"dek\"> Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in! </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B services in AI search: Increase visibility in AI answers",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/b2b-ai/\"> B2B services in AI search: Increase visibility in AI answers </a> </h2>",
      "firstParagraph": "Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode.",
      "paragraphHtml": "<p class=\"dek\"> Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode. </p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to make vibe coding sustainable inside the enterprise",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise/\"> How to make vibe coding sustainable inside the enterprise </a> </h2>",
      "firstParagraph": "AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.",
      "paragraphHtml": "<p class=\"dek\"> AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows. </p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Salesforce pushes agentic marketing from planning to pipeline",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/salesforce-pushes-agentic-marketing-from-planning-to-pipeline/\"> Salesforce pushes agentic marketing from planning to pipeline </a> </h2>",
      "firstParagraph": "Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why ‘it’s just SEO’ could cost the industry billions",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-its-just-seo-could-cost-the-industry-billions/\"> Why &#x2018;it&#x2019;s just SEO&#x2019; could cost the industry billions </a> </h2>",
      "firstParagraph": "Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.",
      "paragraphHtml": "<p class=\"dek\"> Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer portals, more AI in HubSpot’s April update",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/customer-portals-more-ai-in-hubspots-april-update/\"> Customer portals, more AI in HubSpot&#x2019;s April update </a> </h2>",
      "firstParagraph": "April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know.",
      "paragraphHtml": "<p class=\"dek\"> April&#x2019;s HubSpot updates focused on reducing friction for your team and your customers. Here&#x2019;s what you need to know. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to activate first-party data across the B2B journey",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/\"> How to activate first-party data across the B2B journey </a> </h2>",
      "firstParagraph": "Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys.",
      "paragraphHtml": "<p class=\"dek\"> Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Scale gets you in the door, but workflows keep you embedded",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/scale-gets-you-in-the-door-but-workflows-keep-you-embedded/\"> Scale gets you in the door, but workflows keep you embedded </a> </h2>",
      "firstParagraph": "AI makes software easier to replicate. The vendors that last become part of how customers operate every day.",
      "paragraphHtml": "<p class=\"dek\"> AI makes software easier to replicate. The vendors that last become part of how customers operate every day. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce/\"> What happens to Marketing Cloud as the data layer takes charge at Salesforce? </a> </h2>",
      "firstParagraph": "Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Can marketers navigate AI search’s trust cliff?",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/\"> Can marketers navigate AI search&#x2019;s trust cliff? </a> </h2>",
      "firstParagraph": "New research reveals a growing gap between how often people use AI search and how much they trust it.",
      "paragraphHtml": "<p class=\"dek\"> New research reveals a growing gap between how often people use AI search and how much they trust it. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentforce needed a content layer, so Salesforce is buying Contentful",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/agentforce-needed-a-content-layer-so-salesforce-is-buying-contentful/\"> Agentforce needed a content layer, so Salesforce is buying Contentful </a> </h2>",
      "firstParagraph": "Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. </p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to balance data control and real-time personalization",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> How to balance data control and real-time personalization </a> </h2>",
      "firstParagraph": "Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences.",
      "paragraphHtml": "<p class=\"dek\"> Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why marketing measurement needs triangulation",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-marketing-measurement-needs-triangulation/\"> Why marketing measurement needs triangulation </a> </h2>",
      "firstParagraph": "Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.",
      "paragraphHtml": "<p class=\"dek\"> Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to prove marketing impact when attribution goes dark",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/\"> How to prove marketing impact when attribution goes dark </a> </h2>",
      "firstParagraph": "As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.",
      "paragraphHtml": "<p class=\"dek\"> As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "McKinsey frames AI 2.0; Positionless Marketing delivers it",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/mckinsey-frames-ai-2-0-positionless-marketing-delivers-it/\"> McKinsey frames AI 2.0; Positionless Marketing delivers it </a> </h2>",
      "firstParagraph": "AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.",
      "paragraphHtml": "<p class=\"dek\"> AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to use B2B PR to shape what AI recommends",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends/\"> How to use B2B PR to shape what AI recommends </a> </h2>",
      "firstParagraph": "AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.",
      "paragraphHtml": "<p class=\"dek\"> AI answers often surface only a handful of vendors. Learn how to improve your B2B brand&#x2019;s visibility and shape how AI systems frame it. </p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "The marketer’s new playbook for AI-powered competitive intelligence",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-marketers-new-playbook-for-ai-powered-competitive-intelligence/\"> The marketer&#x2019;s new playbook for AI-powered competitive intelligence </a> </h2>",
      "firstParagraph": "Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up.",
      "paragraphHtml": "<p class=\"dek\"> Competitor analysis goes beyond dashboards and weekly reports. Here&#x2019;s how to use AI to think ahead instead of catching up. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI is powering the loss of B2B marketing jobs",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-powering-the-loss-of-marketing-jobs/\"> AI is powering the loss of B2B marketing jobs </a> </h2>",
      "firstParagraph": "47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.",
      "paragraphHtml": "<p class=\"dek\"> 47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI is not the skill email marketers need most",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-not-the-skill-email-marketers-need-most/\"> AI is not the skill email marketers need most </a> </h2>",
      "firstParagraph": "The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys.",
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      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI agents are exposing martech’s weak point",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-are-exposing-martechs-weak-point/\"> AI agents are exposing martech&#x2019;s weak point </a> </h2>",
      "firstParagraph": "A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.",
      "paragraphHtml": "<p class=\"dek\"> A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "3 things you must know to get AI-native advertising right",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right/\"> 3 things you must know to get AI-native advertising right </a> </h2>",
      "firstParagraph": "Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.",
      "paragraphHtml": "<p class=\"dek\"> Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI won’t save a broken organization",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-wont-save-a-broken-organization/\"> AI won&#x2019;t save a broken organization </a> </h2>",
      "firstParagraph": "There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it.",
      "paragraphHtml": "<p class=\"dek\"> There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. </p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to avoid tone-deaf executive listening tours",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/\"> How to avoid tone-deaf executive listening tours </a> </h2>",
      "firstParagraph": "Organizations say they value feedback, but employees and customers notice when leadership listens without taking action.",
      "paragraphHtml": "<p class=\"dek\"> Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "IAB Tech Lab tackles the growing AI bot problem",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/iab-tech-lab-tackles-the-growing-ai-bot-problem/\"> IAB Tech Lab tackles the growing AI bot problem </a> </h2>",
      "firstParagraph": "New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.",
      "paragraphHtml": "<p class=\"dek\"> New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. </p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing on Reddit: What you need to know",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/a-marketers-guide-to-reddit/\"> Marketing on Reddit: What you need to know </a> </h2>",
      "firstParagraph": "What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers.",
      "paragraphHtml": "<p class=\"dek\"> What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

3 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 42,
  "passing": 8,
  "failing": [
    {
      "heading": "Is your marketing visibility disappearing?",
      "headingHtml": "<h2 class=\"modalH2\" style=\"font-family: &apos;Outfit&apos;, sans-serif; font-weight: 400; font-size: 52px; line-height: 60px; letter-spacing: 0%; color: #17093C !important; margin-bottom: 25px;\"> Is your marketing visibility disappearing? </h2>",
      "firstParagraph": "Identify traffic-stealing competitors",
      "paragraphHtml": "<p style=\"margin-bottom: 10px; display: flex; align-items: center\"><span style=\"color: #ff642a; background: #E1F2FF; text-align:center; margin-right: 20px; border-radius: 50%; min-width:32px; height: 32px; display: flex; align-items: center\"><svg style=\"margin: 0 auto\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M10.7812 6.96875C10.7812 5.29883 9.87305 3.77539 8.4375 2.92578C6.97266 2.07617 5.18555 2.07617 3.75 2.92578C2.28516 3.77539 1.4...",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brands want to be in and out of the closet for Pride Month",
      "headingHtml": "<h3 class=\"featured-left-headline\">Brands want to be in and out of the closet for Pride Month</h3>",
      "firstParagraph": "Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.",
      "paragraphHtml": "<p class=\"featured-left-tldr\">Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Stop treating search and video as separate teams",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/stop-treating-search-and-video-as-separate-teams/\"> Stop treating search and video as separate teams </a> </h2>",
      "firstParagraph": "The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy.",
      "paragraphHtml": "<p class=\"dek\"> The strongest campaigns connect creative, media, search, and measurement into a single demand generation strategy. </p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to rank for SaaS in AI search",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/saas-in-ai-search/\"> How to rank for SaaS in AI search </a> </h2>",
      "firstParagraph": "Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs.",
      "paragraphHtml": "<p class=\"dek\"> Want more AI-driven leads? Learn how SaaS brands can influence AI recommendations, improve sentiment, and increase visibility across leading LLMs. </p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing on LinkedIn: What you need to know",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/linkedin-the-marketers-guide/\"> Marketing on LinkedIn: What you need to know </a> </h2>",
      "firstParagraph": "Your guide to LinkedIn's tools, strategies and best practices. Updated with information about the new reach analytics metric.",
      "paragraphHtml": "<p class=\"dek\"> Your guide to LinkedIn&apos;s tools, strategies and best practices. Updated with information about the new reach analytics metric. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Employee advocacy is a growth engine for technical B2B",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/employee-advocacy-is-a-growth-engine-for-technical-b2b/\"> Employee advocacy is a growth engine for technical B2B </a> </h2>",
      "firstParagraph": "Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility.",
      "paragraphHtml": "<p class=\"dek\"> Buyers trust practitioners more than corporate messaging. Employee advocacy helps technical B2B brands build authority and visibility. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brands want to be in and out of the closet for Pride Month",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/brands-want-to-be-in-and-out-of-the-closet-for-pride-month/\"> Brands want to be in and out of the closet for Pride Month </a> </h2>",
      "firstParagraph": "Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers.",
      "paragraphHtml": "<p class=\"dek\"> Many brands ditched public Pride support while quietly continuing to market to LGBTQ+ consumers. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why platform certification doesn’t equal martech transformation",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-platform-certification-doesnt-equal-martech-transformation/\"> Why platform certification doesn&#x2019;t equal martech transformation </a> </h2>",
      "firstParagraph": "The biggest risk in martech implementation may be confusing product expertise with operational competence.",
      "paragraphHtml": "<p class=\"dek\"> The biggest risk in martech implementation may be confusing product expertise with operational competence. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing measurement is breaking under its own complexity",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-measurement-is-breaking-under-its-own-complexity/\"> Marketing measurement is breaking under its own complexity </a> </h2>",
      "firstParagraph": "More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes.",
      "paragraphHtml": "<p class=\"dek\"> More tools, more channels, and more data have left many marketers struggling to connect activity to outcomes. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "53 marketing personalization case studies and statistics you can use to justify investment",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-personalization-stats/\"> 53 marketing personalization case studies and statistics you can use to justify investment </a> </h2>",
      "firstParagraph": "Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in!",
      "paragraphHtml": "<p class=\"dek\"> Looking for statistics to support investing in marketing personalization? Use this data-packed roundup to secure your next personalization buy-in! </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "B2B services in AI search: Increase visibility in AI answers",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/b2b-ai/\"> B2B services in AI search: Increase visibility in AI answers </a> </h2>",
      "firstParagraph": "Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode.",
      "paragraphHtml": "<p class=\"dek\"> Your next client may find you through AI. Learn how B2B firms can earn mentions, citations, and recommendations in ChatGPT, Gemini, and Google AI Mode. </p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to make vibe coding sustainable inside the enterprise",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise/\"> How to make vibe coding sustainable inside the enterprise </a> </h2>",
      "firstParagraph": "AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows.",
      "paragraphHtml": "<p class=\"dek\"> AI-generated code moves fast, but organizations still need governance, validation, documentation, and long-term maintenance workflows. </p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Salesforce pushes agentic marketing from planning to pipeline",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/salesforce-pushes-agentic-marketing-from-planning-to-pipeline/\"> Salesforce pushes agentic marketing from planning to pipeline </a> </h2>",
      "firstParagraph": "Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce introduced new marketing agents that can qualify leads, create content, launch campaigns, and optimize performance across channels. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why ‘it’s just SEO’ could cost the industry billions",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-its-just-seo-could-cost-the-industry-billions/\"> Why &#x2018;it&#x2019;s just SEO&#x2019; could cost the industry billions </a> </h2>",
      "firstParagraph": "Treating generative search as business as usual risks shrinking the very market search marketers should be expanding.",
      "paragraphHtml": "<p class=\"dek\"> Treating generative search as business as usual risks shrinking the very market search marketers should be expanding. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer portals, more AI in HubSpot’s April update",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/customer-portals-more-ai-in-hubspots-april-update/\"> Customer portals, more AI in HubSpot&#x2019;s April update </a> </h2>",
      "firstParagraph": "April’s HubSpot updates focused on reducing friction for your team and your customers. Here’s what you need to know.",
      "paragraphHtml": "<p class=\"dek\"> April&#x2019;s HubSpot updates focused on reducing friction for your team and your customers. Here&#x2019;s what you need to know. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to activate first-party data across the B2B journey",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/\"> How to activate first-party data across the B2B journey </a> </h2>",
      "firstParagraph": "Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys.",
      "paragraphHtml": "<p class=\"dek\"> Behavioral signals, intent data, and AI can improve personalization, sales alignment, and pipeline performance across complex buying journeys. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Scale gets you in the door, but workflows keep you embedded",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/scale-gets-you-in-the-door-but-workflows-keep-you-embedded/\"> Scale gets you in the door, but workflows keep you embedded </a> </h2>",
      "firstParagraph": "AI makes software easier to replicate. The vendors that last become part of how customers operate every day.",
      "paragraphHtml": "<p class=\"dek\"> AI makes software easier to replicate. The vendors that last become part of how customers operate every day. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce/\"> What happens to Marketing Cloud as the data layer takes charge at Salesforce? </a> </h2>",
      "firstParagraph": "Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce reported a strong quarter, but marketing is taking a back seat to data and AI. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Can marketers navigate AI search’s trust cliff?",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/\"> Can marketers navigate AI search&#x2019;s trust cliff? </a> </h2>",
      "firstParagraph": "New research reveals a growing gap between how often people use AI search and how much they trust it.",
      "paragraphHtml": "<p class=\"dek\"> New research reveals a growing gap between how often people use AI search and how much they trust it. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentforce needed a content layer, so Salesforce is buying Contentful",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/agentforce-needed-a-content-layer-so-salesforce-is-buying-contentful/\"> Agentforce needed a content layer, so Salesforce is buying Contentful </a> </h2>",
      "firstParagraph": "Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping.",
      "paragraphHtml": "<p class=\"dek\"> Salesforce wants enterprises to drop static, channel-specific content in favor of 1:1 experiences at scale. So it went shopping. </p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to balance data control and real-time personalization",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> How to balance data control and real-time personalization </a> </h2>",
      "firstParagraph": "Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences.",
      "paragraphHtml": "<p class=\"dek\"> Warehouse native CDPs promise cleaner data, but marketers need new strategies to deliver fast, relevant experiences. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why marketing measurement needs triangulation",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-marketing-measurement-needs-triangulation/\"> Why marketing measurement needs triangulation </a> </h2>",
      "firstParagraph": "Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth.",
      "paragraphHtml": "<p class=\"dek\"> Effective measurement depends on connecting signals across MMM, attribution, and incrementality instead of forcing a single source of truth. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to prove marketing impact when attribution goes dark",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/\"> How to prove marketing impact when attribution goes dark </a> </h2>",
      "firstParagraph": "As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking.",
      "paragraphHtml": "<p class=\"dek\"> As referral data disappears, this framework helps you measure marketing momentum without relying on perfect tracking. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "McKinsey frames AI 2.0; Positionless Marketing delivers it",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/mckinsey-frames-ai-2-0-positionless-marketing-delivers-it/\"> McKinsey frames AI 2.0; Positionless Marketing delivers it </a> </h2>",
      "firstParagraph": "AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.",
      "paragraphHtml": "<p class=\"dek\"> AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to use B2B PR to shape what AI recommends",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends/\"> How to use B2B PR to shape what AI recommends </a> </h2>",
      "firstParagraph": "AI answers often surface only a handful of vendors. Learn how to improve your B2B brand’s visibility and shape how AI systems frame it.",
      "paragraphHtml": "<p class=\"dek\"> AI answers often surface only a handful of vendors. Learn how to improve your B2B brand&#x2019;s visibility and shape how AI systems frame it. </p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "The marketer’s new playbook for AI-powered competitive intelligence",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-marketers-new-playbook-for-ai-powered-competitive-intelligence/\"> The marketer&#x2019;s new playbook for AI-powered competitive intelligence </a> </h2>",
      "firstParagraph": "Competitor analysis goes beyond dashboards and weekly reports. Here’s how to use AI to think ahead instead of catching up.",
      "paragraphHtml": "<p class=\"dek\"> Competitor analysis goes beyond dashboards and weekly reports. Here&#x2019;s how to use AI to think ahead instead of catching up. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI is powering the loss of B2B marketing jobs",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-powering-the-loss-of-marketing-jobs/\"> AI is powering the loss of B2B marketing jobs </a> </h2>",
      "firstParagraph": "47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs.",
      "paragraphHtml": "<p class=\"dek\"> 47% of B2B companies reduced marketing roles due to AI, often by quietly eliminating backfills rather than announcing layoffs. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI is not the skill email marketers need most",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-not-the-skill-email-marketers-need-most/\"> AI is not the skill email marketers need most </a> </h2>",
      "firstParagraph": "The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys.",
      "paragraphHtml": "<p class=\"dek\"> The most valuable email marketers know how to apply AI across automation, personalization, analytics, testing, and customer journeys. </p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI agents are exposing martech’s weak point",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-are-exposing-martechs-weak-point/\"> AI agents are exposing martech&#x2019;s weak point </a> </h2>",
      "firstParagraph": "A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows.",
      "paragraphHtml": "<p class=\"dek\"> A new API report card reveals major gaps in the systems marketers depend on for automation and AI workflows. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "3 things you must know to get AI-native advertising right",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right/\"> 3 things you must know to get AI-native advertising right </a> </h2>",
      "firstParagraph": "Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization.",
      "paragraphHtml": "<p class=\"dek\"> Conversational AI is reshaping advertising through real-time recommendations, dynamic creative, and autonomous optimization. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI won’t save a broken organization",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-wont-save-a-broken-organization/\"> AI won&#x2019;t save a broken organization </a> </h2>",
      "firstParagraph": "There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it.",
      "paragraphHtml": "<p class=\"dek\"> There was an opportunity for marketing teams to harness AI and change the way they work, and Ryan Warren, chief CRM officer at Razorfish, says many missed it. </p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to avoid tone-deaf executive listening tours",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/\"> How to avoid tone-deaf executive listening tours </a> </h2>",
      "firstParagraph": "Organizations say they value feedback, but employees and customers notice when leadership listens without taking action.",
      "paragraphHtml": "<p class=\"dek\"> Organizations say they value feedback, but employees and customers notice when leadership listens without taking action. </p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "IAB Tech Lab tackles the growing AI bot problem",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/iab-tech-lab-tackles-the-growing-ai-bot-problem/\"> IAB Tech Lab tackles the growing AI bot problem </a> </h2>",
      "firstParagraph": "New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic.",
      "paragraphHtml": "<p class=\"dek\"> New guidance from IAB Tech Lab aims to help publishers and content owners decide how to manage AI crawlers, bots, and other non-human traffic. </p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing on Reddit: What you need to know",
      "headingHtml": "<h2 class=\"headline\"> <a href=\"https://martech.org/a-marketers-guide-to-reddit/\"> Marketing on Reddit: What you need to know </a> </h2>",
      "firstParagraph": "What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers.",
      "paragraphHtml": "<p class=\"dek\"> What you need to know about marketing on Reddit. Updated with details on the wew features for app advertisers. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

1 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 100,
      "heading": "H6: Follow Us",
      "text": "Third Door Media is a business-to-business media company. It is the publisher of MarTech and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.",
      "words": 53,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (53 words; target 80-220)."
      ],
      "html": "<p class=\"small\" style=\"color: gray;\">Third Door Media is a business-to-business media company. It is the publisher of <a href=\"https://martech.org/\">MarTech</a> and the producer of the MarTech Conference. Third Door Media offers marketing solutions that help vendors connect with an engaged audience of B2C and B2B marketers. The company headquarters is 800 Boylston Street, Suite 2475, Boston, MA USA 02199.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: community, professionals, org, leading, publication.

Details

Why it matters

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "MarTech - Marketing Technology News and Community for MarTech Professionals",
  "h1": "MarTech.org is the leading marketing technology digital publication.",
  "description": "MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "martech",
    "marketing",
    "technology",
    "news",
    "community",
    "professionals",
    "org",
    "leading",
    "digital",
    "publication"
  ],
  "descriptionTerms": [
    "martech",
    "mission",
    "educate",
    "marketers",
    "about",
    "marketing",
    "technology",
    "strategy",
    "through",
    "news",
    "feature",
    "reporting",
    "newsletters",
    "research",
    "reports",
    "live",
    "conferences",
    "digital",
    "events"
  ],
  "missingFromDescription": [
    "community",
    "professionals",
    "org",
    "leading",
    "publication"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 41,
  "questionH2s": [
    {
      "index": 1,
      "text": "Is your marketing visibility disappearing?",
      "isQuestion": true,
      "html": "<h2 class=\"modalH2\" style=\"font-family: &apos;Outfit&apos;, sans-serif; font-weight: 400; font-size: 52px; line-height: 60px; letter-spacing: 0%; color: #17093C !important; margin-bottom: 25px;\"> Is your marketing visibility disappearing? </h2>"
    },
    {
      "index": 3,
      "text": "How to rank for SaaS in AI search",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/saas-in-ai-search/\"> How to rank for SaaS in AI search </a> </h2>"
    },
    {
      "index": 5,
      "text": "How AI is turning lead scoring into a decision engine",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-ai-is-turning-lead-scoring-into-a-decision-engine/\"> How AI is turning lead scoring into a decision engine </a> </h2>"
    },
    {
      "index": 8,
      "text": "Why platform certification doesn’t equal martech transformation",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-platform-certification-doesnt-equal-martech-transformation/\"> Why platform certification doesn&#x2019;t equal martech transformation </a> </h2>"
    },
    {
      "index": 15,
      "text": "How to make vibe coding sustainable inside the enterprise",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise/\"> How to make vibe coding sustainable inside the enterprise </a> </h2>"
    },
    {
      "index": 17,
      "text": "Why ‘it’s just SEO’ could cost the industry billions",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-its-just-seo-could-cost-the-industry-billions/\"> Why &#x2018;it&#x2019;s just SEO&#x2019; could cost the industry billions </a> </h2>"
    },
    {
      "index": 19,
      "text": "How to activate first-party data across the B2B journey",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/\"> How to activate first-party data across the B2B journey </a> </h2>"
    },
    {
      "index": 20,
      "text": "Why your best campaign may not deserve more budget",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-your-best-campaign-may-not-deserve-more-budget/\"> Why your best campaign may not deserve more budget </a> </h2>"
    },
    {
      "index": 22,
      "text": "What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce/\"> What happens to Marketing Cloud as the data layer takes charge at Salesforce? </a> </h2>"
    },
    {
      "index": 23,
      "text": "Can marketers navigate AI search’s trust cliff?",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/\"> Can marketers navigate AI search&#x2019;s trust cliff? </a> </h2>"
    },
    {
      "index": 26,
      "text": "How to balance data control and real-time personalization",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> How to balance data control and real-time personalization </a> </h2>"
    },
    {
      "index": 27,
      "text": "Why marketing measurement needs triangulation",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-marketing-measurement-needs-triangulation/\"> Why marketing measurement needs triangulation </a> </h2>"
    },
    {
      "index": 28,
      "text": "How to prove marketing impact when attribution goes dark",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/\"> How to prove marketing impact when attribution goes dark </a> </h2>"
    },
    {
      "index": 31,
      "text": "How to use B2B PR to shape what AI recommends",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends/\"> How to use B2B PR to shape what AI recommends </a> </h2>"
    },
    {
      "index": 39,
      "text": "How to avoid tone-deaf executive listening tours",
      "isQuestion": true,
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/\"> How to avoid tone-deaf executive listening tours </a> </h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 19,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: community, professionals, org, leading, publication.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "MarTech - Marketing Technology News and Community for MarTech Professionals",
  "h1": "MarTech.org is the leading marketing technology digital publication.",
  "description": "MarTech is on a mission to educate marketers about marketing technology and strategy through news and feature reporting, newsletters, research reports, live conferences and digital events. MarTech is marketing.",
  "topicOverlap": 0.5,
  "definitionCount": 19,
  "topicTerms": [
    "martech",
    "marketing",
    "technology",
    "news",
    "community",
    "professionals",
    "org",
    "leading",
    "digital",
    "publication"
  ],
  "descriptionTerms": [
    "martech",
    "mission",
    "educate",
    "marketers",
    "about",
    "marketing",
    "technology",
    "strategy",
    "through",
    "news",
    "feature",
    "reporting",
    "newsletters",
    "research",
    "reports",
    "live",
    "conferences",
    "digital",
    "events"
  ],
  "missingFromDescription": [
    "community",
    "professionals",
    "org",
    "leading",
    "publication"
  ],
  "score": 88,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 80/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 80/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Is your marketing visibility disappearing?",
      "html": "<h2 class=\"modalH2\" style=\"font-family: &apos;Outfit&apos;, sans-serif; font-weight: 400; font-size: 52px; line-height: 60px; letter-spacing: 0%; color: #17093C !important; margin-bottom: 25px;\"> Is your marketing visibility disappearing? </h2>"
    },
    {
      "text": "Stop treating search and video as separate teams",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/stop-treating-search-and-video-as-separate-teams/\"> Stop treating search and video as separate teams </a> </h2>"
    },
    {
      "text": "How to rank for SaaS in AI search",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/saas-in-ai-search/\"> How to rank for SaaS in AI search </a> </h2>"
    },
    {
      "text": "Marketing on LinkedIn: What you need to know",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/linkedin-the-marketers-guide/\"> Marketing on LinkedIn: What you need to know </a> </h2>"
    },
    {
      "text": "How AI is turning lead scoring into a decision engine",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-ai-is-turning-lead-scoring-into-a-decision-engine/\"> How AI is turning lead scoring into a decision engine </a> </h2>"
    },
    {
      "text": "Employee advocacy is a growth engine for technical B2B",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/employee-advocacy-is-a-growth-engine-for-technical-b2b/\"> Employee advocacy is a growth engine for technical B2B </a> </h2>"
    },
    {
      "text": "Brands want to be in and out of the closet for Pride Month",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/brands-want-to-be-in-and-out-of-the-closet-for-pride-month/\"> Brands want to be in and out of the closet for Pride Month </a> </h2>"
    },
    {
      "text": "Why platform certification doesn’t equal martech transformation",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-platform-certification-doesnt-equal-martech-transformation/\"> Why platform certification doesn&#x2019;t equal martech transformation </a> </h2>"
    },
    {
      "text": "Marketing measurement is breaking under its own complexity",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-measurement-is-breaking-under-its-own-complexity/\"> Marketing measurement is breaking under its own complexity </a> </h2>"
    },
    {
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> AI agents can&#x2019;t help if they can&#x2019;t see your marketing data </a> </h2>"
    },
    {
      "text": "53 marketing personalization case studies and statistics you can use to justify investment",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-personalization-stats/\"> 53 marketing personalization case studies and statistics you can use to justify investment </a> </h2>"
    },
    {
      "text": "The latest AI-powered martech news and releases",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-latest-ai-powered-martech-news-and-releases/\"> The latest AI-powered martech news and releases </a> </h2>"
    },
    {
      "text": "Snowflake’s new AI tools target a marketing pain point",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/snowflakes-new-ai-tools-target-a-marketing-pain-point/\"> Snowflake&#x2019;s new AI tools target a marketing pain point </a> </h2>"
    },
    {
      "text": "B2B services in AI search: Increase visibility in AI answers",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/b2b-ai/\"> B2B services in AI search: Increase visibility in AI answers </a> </h2>"
    },
    {
      "text": "How to make vibe coding sustainable inside the enterprise",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise/\"> How to make vibe coding sustainable inside the enterprise </a> </h2>"
    },
    {
      "text": "Salesforce pushes agentic marketing from planning to pipeline",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/salesforce-pushes-agentic-marketing-from-planning-to-pipeline/\"> Salesforce pushes agentic marketing from planning to pipeline </a> </h2>"
    },
    {
      "text": "Why ‘it’s just SEO’ could cost the industry billions",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-its-just-seo-could-cost-the-industry-billions/\"> Why &#x2018;it&#x2019;s just SEO&#x2019; could cost the industry billions </a> </h2>"
    },
    {
      "text": "Customer portals, more AI in HubSpot’s April update",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/customer-portals-more-ai-in-hubspots-april-update/\"> Customer portals, more AI in HubSpot&#x2019;s April update </a> </h2>"
    },
    {
      "text": "How to activate first-party data across the B2B journey",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/\"> How to activate first-party data across the B2B journey </a> </h2>"
    },
    {
      "text": "Why your best campaign may not deserve more budget",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-your-best-campaign-may-not-deserve-more-budget/\"> Why your best campaign may not deserve more budget </a> </h2>"
    },
    {
      "text": "Scale gets you in the door, but workflows keep you embedded",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/scale-gets-you-in-the-door-but-workflows-keep-you-embedded/\"> Scale gets you in the door, but workflows keep you embedded </a> </h2>"
    },
    {
      "text": "What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce/\"> What happens to Marketing Cloud as the data layer takes charge at Salesforce? </a> </h2>"
    },
    {
      "text": "Can marketers navigate AI search’s trust cliff?",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/\"> Can marketers navigate AI search&#x2019;s trust cliff? </a> </h2>"
    },
    {
      "text": "Agentforce needed a content layer, so Salesforce is buying Contentful",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/agentforce-needed-a-content-layer-so-salesforce-is-buying-contentful/\"> Agentforce needed a content layer, so Salesforce is buying Contentful </a> </h2>"
    },
    {
      "text": "Consumers like AI content until they know it’s AI",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/consumers-like-ai-content-until-they-know-its-ai/\"> Consumers like AI content until they know it&#x2019;s AI </a> </h2>"
    },
    {
      "text": "How to balance data control and real-time personalization",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> How to balance data control and real-time personalization </a> </h2>"
    },
    {
      "text": "Why marketing measurement needs triangulation",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-marketing-measurement-needs-triangulation/\"> Why marketing measurement needs triangulation </a> </h2>"
    },
    {
      "text": "How to prove marketing impact when attribution goes dark",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/\"> How to prove marketing impact when attribution goes dark </a> </h2>"
    },
    {
      "text": "McKinsey frames AI 2.0; Positionless Marketing delivers it",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/mckinsey-frames-ai-2-0-positionless-marketing-delivers-it/\"> McKinsey frames AI 2.0; Positionless Marketing delivers it </a> </h2>"
    },
    {
      "text": "Google adds AI shopping insights to Merchant Center",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/google-adds-ai-shopping-insights-to-merchant-center/\"> Google adds AI shopping insights to Merchant Center </a> </h2>"
    },
    {
      "text": "How to use B2B PR to shape what AI recommends",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends/\"> How to use B2B PR to shape what AI recommends </a> </h2>"
    },
    {
      "text": "The marketer’s new playbook for AI-powered competitive intelligence",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-marketers-new-playbook-for-ai-powered-competitive-intelligence/\"> The marketer&#x2019;s new playbook for AI-powered competitive intelligence </a> </h2>"
    },
    {
      "text": "AI is powering the loss of B2B marketing jobs",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-powering-the-loss-of-marketing-jobs/\"> AI is powering the loss of B2B marketing jobs </a> </h2>"
    },
    {
      "text": "AI is not the skill email marketers need most",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-not-the-skill-email-marketers-need-most/\"> AI is not the skill email marketers need most </a> </h2>"
    },
    {
      "text": "AI agents are exposing martech’s weak point",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-are-exposing-martechs-weak-point/\"> AI agents are exposing martech&#x2019;s weak point </a> </h2>"
    },
    {
      "text": "3 things you must know to get AI-native advertising right",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right/\"> 3 things you must know to get AI-native advertising right </a> </h2>"
    },
    {
      "text": "AI won’t save a broken organization",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-wont-save-a-broken-organization/\"> AI won&#x2019;t save a broken organization </a> </h2>"
    },
    {
      "text": "The 5 myths of marketing leverage",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-5-myths-of-marketing-leverage/\"> The 5 myths of marketing leverage </a> </h2>"
    },
    {
      "text": "How to avoid tone-deaf executive listening tours",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/\"> How to avoid tone-deaf executive listening tours </a> </h2>"
    },
    {
      "text": "IAB Tech Lab tackles the growing AI bot problem",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/iab-tech-lab-tackles-the-growing-ai-bot-problem/\"> IAB Tech Lab tackles the growing AI bot problem </a> </h2>"
    },
    {
      "text": "Marketing on Reddit: What you need to know",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/a-marketers-guide-to-reddit/\"> Marketing on Reddit: What you need to know </a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is MarTech - Marketing Technology News and Commu...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does MarTech - Marketing Technology News and Commu... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use MarTech - Marketing Technology News and Commu...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is MarTech - Marketing Technology News and Commu... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does MarTech - Marketing Technology News and Commu... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "compare",
      "label": "How does MarTech - Marketing Technology News and Commu... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 80,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5444
          },
          {
            "path": "/api/context",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5414
          },
          {
            "path": "/context",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5402
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

80/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Is your marketing visibility disappearing?",
      "html": "<h2 class=\"modalH2\" style=\"font-family: &apos;Outfit&apos;, sans-serif; font-weight: 400; font-size: 52px; line-height: 60px; letter-spacing: 0%; color: #17093C !important; margin-bottom: 25px;\"> Is your marketing visibility disappearing? </h2>"
    },
    {
      "text": "Stop treating search and video as separate teams",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/stop-treating-search-and-video-as-separate-teams/\"> Stop treating search and video as separate teams </a> </h2>"
    },
    {
      "text": "How to rank for SaaS in AI search",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/saas-in-ai-search/\"> How to rank for SaaS in AI search </a> </h2>"
    },
    {
      "text": "Marketing on LinkedIn: What you need to know",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/linkedin-the-marketers-guide/\"> Marketing on LinkedIn: What you need to know </a> </h2>"
    },
    {
      "text": "How AI is turning lead scoring into a decision engine",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-ai-is-turning-lead-scoring-into-a-decision-engine/\"> How AI is turning lead scoring into a decision engine </a> </h2>"
    },
    {
      "text": "Employee advocacy is a growth engine for technical B2B",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/employee-advocacy-is-a-growth-engine-for-technical-b2b/\"> Employee advocacy is a growth engine for technical B2B </a> </h2>"
    },
    {
      "text": "Brands want to be in and out of the closet for Pride Month",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/brands-want-to-be-in-and-out-of-the-closet-for-pride-month/\"> Brands want to be in and out of the closet for Pride Month </a> </h2>"
    },
    {
      "text": "Why platform certification doesn’t equal martech transformation",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-platform-certification-doesnt-equal-martech-transformation/\"> Why platform certification doesn&#x2019;t equal martech transformation </a> </h2>"
    },
    {
      "text": "Marketing measurement is breaking under its own complexity",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-measurement-is-breaking-under-its-own-complexity/\"> Marketing measurement is breaking under its own complexity </a> </h2>"
    },
    {
      "text": "AI agents can’t help if they can’t see your marketing data",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-cant-help-if-they-cant-see-your-marketing-data/\"> AI agents can&#x2019;t help if they can&#x2019;t see your marketing data </a> </h2>"
    },
    {
      "text": "53 marketing personalization case studies and statistics you can use to justify investment",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/marketing-personalization-stats/\"> 53 marketing personalization case studies and statistics you can use to justify investment </a> </h2>"
    },
    {
      "text": "The latest AI-powered martech news and releases",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-latest-ai-powered-martech-news-and-releases/\"> The latest AI-powered martech news and releases </a> </h2>"
    },
    {
      "text": "Snowflake’s new AI tools target a marketing pain point",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/snowflakes-new-ai-tools-target-a-marketing-pain-point/\"> Snowflake&#x2019;s new AI tools target a marketing pain point </a> </h2>"
    },
    {
      "text": "B2B services in AI search: Increase visibility in AI answers",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/b2b-ai/\"> B2B services in AI search: Increase visibility in AI answers </a> </h2>"
    },
    {
      "text": "How to make vibe coding sustainable inside the enterprise",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-make-vibe-coding-sustainable-inside-the-enterprise/\"> How to make vibe coding sustainable inside the enterprise </a> </h2>"
    },
    {
      "text": "Salesforce pushes agentic marketing from planning to pipeline",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/salesforce-pushes-agentic-marketing-from-planning-to-pipeline/\"> Salesforce pushes agentic marketing from planning to pipeline </a> </h2>"
    },
    {
      "text": "Why ‘it’s just SEO’ could cost the industry billions",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-its-just-seo-could-cost-the-industry-billions/\"> Why &#x2018;it&#x2019;s just SEO&#x2019; could cost the industry billions </a> </h2>"
    },
    {
      "text": "Customer portals, more AI in HubSpot’s April update",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/customer-portals-more-ai-in-hubspots-april-update/\"> Customer portals, more AI in HubSpot&#x2019;s April update </a> </h2>"
    },
    {
      "text": "How to activate first-party data across the B2B journey",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-activate-first-party-data-across-the-b2b-journey/\"> How to activate first-party data across the B2B journey </a> </h2>"
    },
    {
      "text": "Why your best campaign may not deserve more budget",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-your-best-campaign-may-not-deserve-more-budget/\"> Why your best campaign may not deserve more budget </a> </h2>"
    },
    {
      "text": "Scale gets you in the door, but workflows keep you embedded",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/scale-gets-you-in-the-door-but-workflows-keep-you-embedded/\"> Scale gets you in the door, but workflows keep you embedded </a> </h2>"
    },
    {
      "text": "What happens to Marketing Cloud as the data layer takes charge at Salesforce?",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/what-happens-to-marketing-cloud-as-the-data-layer-takes-charge-at-salesforce/\"> What happens to Marketing Cloud as the data layer takes charge at Salesforce? </a> </h2>"
    },
    {
      "text": "Can marketers navigate AI search’s trust cliff?",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/can-marketers-navigate-ai-searchs-trust-cliff/\"> Can marketers navigate AI search&#x2019;s trust cliff? </a> </h2>"
    },
    {
      "text": "Agentforce needed a content layer, so Salesforce is buying Contentful",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/agentforce-needed-a-content-layer-so-salesforce-is-buying-contentful/\"> Agentforce needed a content layer, so Salesforce is buying Contentful </a> </h2>"
    },
    {
      "text": "Consumers like AI content until they know it’s AI",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/consumers-like-ai-content-until-they-know-its-ai/\"> Consumers like AI content until they know it&#x2019;s AI </a> </h2>"
    },
    {
      "text": "How to balance data control and real-time personalization",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-balance-data-control-and-real-time-personalization/\"> How to balance data control and real-time personalization </a> </h2>"
    },
    {
      "text": "Why marketing measurement needs triangulation",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/why-marketing-measurement-needs-triangulation/\"> Why marketing measurement needs triangulation </a> </h2>"
    },
    {
      "text": "How to prove marketing impact when attribution goes dark",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-prove-marketing-impact-when-attribution-goes-dark/\"> How to prove marketing impact when attribution goes dark </a> </h2>"
    },
    {
      "text": "McKinsey frames AI 2.0; Positionless Marketing delivers it",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/mckinsey-frames-ai-2-0-positionless-marketing-delivers-it/\"> McKinsey frames AI 2.0; Positionless Marketing delivers it </a> </h2>"
    },
    {
      "text": "Google adds AI shopping insights to Merchant Center",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/google-adds-ai-shopping-insights-to-merchant-center/\"> Google adds AI shopping insights to Merchant Center </a> </h2>"
    },
    {
      "text": "How to use B2B PR to shape what AI recommends",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-use-b2b-pr-to-shape-what-ai-recommends/\"> How to use B2B PR to shape what AI recommends </a> </h2>"
    },
    {
      "text": "The marketer’s new playbook for AI-powered competitive intelligence",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-marketers-new-playbook-for-ai-powered-competitive-intelligence/\"> The marketer&#x2019;s new playbook for AI-powered competitive intelligence </a> </h2>"
    },
    {
      "text": "AI is powering the loss of B2B marketing jobs",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-powering-the-loss-of-marketing-jobs/\"> AI is powering the loss of B2B marketing jobs </a> </h2>"
    },
    {
      "text": "AI is not the skill email marketers need most",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-is-not-the-skill-email-marketers-need-most/\"> AI is not the skill email marketers need most </a> </h2>"
    },
    {
      "text": "AI agents are exposing martech’s weak point",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-agents-are-exposing-martechs-weak-point/\"> AI agents are exposing martech&#x2019;s weak point </a> </h2>"
    },
    {
      "text": "3 things you must know to get AI-native advertising right",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/3-things-you-must-know-to-get-ai-native-advertising-right/\"> 3 things you must know to get AI-native advertising right </a> </h2>"
    },
    {
      "text": "AI won’t save a broken organization",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/ai-wont-save-a-broken-organization/\"> AI won&#x2019;t save a broken organization </a> </h2>"
    },
    {
      "text": "The 5 myths of marketing leverage",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/the-5-myths-of-marketing-leverage/\"> The 5 myths of marketing leverage </a> </h2>"
    },
    {
      "text": "How to avoid tone-deaf executive listening tours",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/how-to-avoid-tone-deaf-executive-listening-tours/\"> How to avoid tone-deaf executive listening tours </a> </h2>"
    },
    {
      "text": "IAB Tech Lab tackles the growing AI bot problem",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/iab-tech-lab-tackles-the-growing-ai-bot-problem/\"> IAB Tech Lab tackles the growing AI bot problem </a> </h2>"
    },
    {
      "text": "Marketing on Reddit: What you need to know",
      "html": "<h2 class=\"headline\"> <a href=\"https://martech.org/a-marketers-guide-to-reddit/\"> Marketing on Reddit: What you need to know </a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is MarTech - Marketing Technology News and Commu...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does MarTech - Marketing Technology News and Commu... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use MarTech - Marketing Technology News and Commu...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is MarTech - Marketing Technology News and Commu... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does MarTech - Marketing Technology News and Commu... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "compare",
      "label": "How does MarTech - Marketing Technology News and Commu... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 80,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8",
        "length": 5402,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 5381,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "/title",
            "/html;",
            "https://challenges.cloudflare.com;",
            "https://challenges.cloudflare.com;",
            "https://challenges.cloudflare.com;",
            "https://challenges.cloudflare.com",
            "https://challenges.cloudflare.com",
            "/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMiIgaGVpZ2h0PSIzMiIgZmlsbD0ibm9uZSI+PHBhdGggZmlsbD0iI0IyMEYwMyIgZD0iTTE2IDNhMTMgMTMgMCAxIDAgMTMgMTNBMTMuMDE1IDEzLjAxNSAwIDAgMCAxNiAzbTAgMjRhMTEgMTEgMCAxIDEgMTEtMTEgMTEuMDEgMTEuMDEgMCAwIDEtMTEgMTEiLz48cGF0aCBmaWxsPSIjQjIwRjAzIiBkPSJNMTcuMDM4IDE4LjYxNUgxNC44N0wxNC41NjMgOS41aDIuNzgzem0tMS4wODQgMS40MjdxLjY2IDAgMS4wNTcuMzg4LjQwNy4zODkuNDA3Ljk5NCAwIC41OTYtLjQwNy45ODQtLjM5Ny4zOS0xLjA1Ny4zODktLjY1IDAtMS4wNTYtLjM4OS0uMzk4LS4zODktLjM5OC0uOTg0IDAtLjU5Ny4zOTgtLjk4NS40MDYtLjM5NyAxLjA1Ni0uMzk3Ii8+PC9zdmc+",
            "/style",
            "/head"
          ],
          "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-OPETpGHYhztZsKYonw8Pph&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8",
        "length": 5531,
        "text": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-A4tWaXimUR4ej1SBJJ8dgH&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare.com blob:; worker-src blob:; form-action http: https:; base-uri &#39;self&#39;\"><style>*{box-sizing:border-box;margin:0;padding:0}html{line-height:1.15;-webkit-text-size-adjust:100%;color:#313131;font-family:system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Helvetica Neue\",Arial,\"Noto Sans\",sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Segoe UI Symbol\",\"Noto Color Emoji\"}body{display:flex;flex-direction:column;height:100vh;min-height:100vh}.main-content{margin:8rem auto;padding-left:1.5rem;max-width:60rem}@media (width <= 720px){.main-content{margin-top:4rem}}#challenge-error-text{background-image:url(\"data:image/svg+xml;base64,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\");background-repeat:no-repeat;background-size:contain;padding-left:34px}</style><meta http-equiv=\"refresh\" content=\"360\"></head><body><div class=\"main-wrapper\" role=\"main\"><div class=\"main-content\"><noscript><div class=\"h2\"><span id=\"challenge-error-text\">Enable JavaScript and cookies to continue</span></div></noscript></div></div><script nonce=\"A4tWaXimUR4ej1SBJJ8dgH\">(function(){window._cf_chl_opt = {cFPWv: 'g',cH: 'Nk77f_0LrkERunsDSEFeXIoNLJq_XT16rD4RvmZ8OEQ-1780990181-1.2.1.1-WlCpk6w7U3Xxu7BC3L8QvC8bFVUIuMHAZZaSETeYWIxr5ayPClNAN2H8NnjQIWxU',cITimeS: '1780990181',cN: 'A4tWaXimUR4ej1SBJJ8dgH',cRay: 'a08e6d3969595ace',cTplB: '0',cTplC:0,cTplO:0,cTplV:5,cType: 'managed',cUPMDTk:\"/.well-known/oauth-protected-resource?__cf_chl_tk=bVwKRw7E_DkqoxvI7F9pBulJvIFLqPXeHVsHGStKAM4-1780990181-1.0.1.1-QFnt2jdDNkJr3ih9pH02QQxAZY5TReZ0cIiJFCqpbnE\",cvId: '3',cZone: 'martech.org',fa:\"/.well-known/oauth-protected-resource?__cf_chl_f_tk=bVwKRw7E_DkqoxvI7F9pBulJvIFLqPXeHVsHGStKAM4-1780990181-1.0.1.1-QFnt2jdDNkJr3ih9pH02QQxAZY5TReZ0cIiJFCqpbnE\",md: 'IPL.4Fk6AKC5eCEmLx.kiTQpG6eR_5vbqwUjotMPP6I-1780990181-1.2.1.1-S6mY6GpSduoIel0cuB8gU3bFCGxez_8v9KIp8S688sGkIJVWoqx5WGNjN60yTJqnZ9CNcH_MT2GBe07xEWYI0VbnMpdkcQGdBNBS75xuZ.7lZke0Pm_f_2zdu1RXPDgVmF8T.aDYPmFgzaXcI9SI8fZKTSNcMtVjwmlQQq_2GMQxaTgJSXAXlY8lAuClBTOuExaLlNoW__Z4MnXTrXnMvnukubUolSeiDivq5yWWronGEz8VM2JloWzlI4FXsfR7ygRlwssSOu7kcqEgglMC51_kkYxFHRIBi3UoAvtvLUkDp3zA.7Rxy1e4zCnjft5oUqGug4SGSDlpSL8sDjW9U3AyoMRTAbCNZUWfy7Cf0mvJeVUp.RdeVQQBJuvbAa3vH1tXjQa1r0_KfwzhWKDeCucUudPSQ7oKTGBQFg8IFIc8jxKI2dNfvelRWhnqC2EkRRHEQ.mOL6DJGtOts5JH8uQDXMlnyDbXaqzOWhBK0yMnkC_2OtryPWLVJN15PG72UIf0IAri.4riXtLmrWTDFGzjrOqtDzQlBy_oRt6ZfuEGt9B4wLoXz1JZSh5FCS4lm.Wp.xJm5z7RAlQYxwaVGjTWy.2GcxWwfjnZ2y6_Sf7JnXT2o7m8XO.Fabn1opvfYHa5MWtMOxSZwO.nqF239Z6ptLAeRqPtaFmbaKgondkvazNZIDzM6sM6IlqW0Fxoir3zMKQs7SM6trac0H.l0sA.xpesstNg3UPMhq4z3NhD4cO2I6GuR3MXGLZwSCsDBjJ9XcW_Bhklj9C5PIaTSU5EgSjh9wGwnWr28bmogW2lh_JQDuziqQXyGFSUu__KJghRtRTbx_cX.V_H9MccXTUrGBq70CTJPK1XNfHw_N0zg1a"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 429,
          "contentType": "text/html; charset=UTF-8",
          "length": 5537,
          "text": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-PSJEvR98mBYmYwZGvtqoRy&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare.com blob:; worker-src blob:; form-action http: https:; base-uri &#39;self&#39;\"><style>*{box-sizing:border-box;margin:0;padding:0}html{line-height:1.15;-webkit-text-size-adjust:100%;color:#313131;font-family:system-ui,-apple-system,BlinkMacSystemFont,\"Segoe UI\",Roboto,\"Helvetica Neue\",Arial,\"Noto Sans\",sans-serif,\"Apple Color Emoji\",\"Segoe UI Emoji\",\"Segoe UI Symbol\",\"Noto Color Emoji\"}body{display:flex;flex-direction:column;height:100vh;min-height:100vh}.main-content{margin:8rem auto;padding-left:1.5rem;max-width:60rem}@media (width <= 720px){.main-content{margin-top:4rem}}#challenge-error-text{background-image:url(\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHdpZHRoPSIzMiIgaGVpZ2h0PSIzMiIgZmlsbD0ibm9uZSI+PHBhdGggZmlsbD0iI0IyMEYwMyIgZD0iTTE2IDNhMTMgMTMgMCAxIDAgMTMgMTNBMTMuMDE1IDEzLjAxNSAwIDAgMCAxNiAzbTAgMjRhMTEgMTEgMCAxIDEgMTEtMTEgMTEuMDEgMTEuMDEgMCAwIDEtMTEgMTEiLz48cGF0aCBmaWxsPSIjQjIwRjAzIiBkPSJNMTcuMDM4IDE4LjYxNUgxNC44N0wxNC41NjMgOS41aDIuNzgzem0tMS4wODQgMS40MjdxLjY2IDAgMS4wNTcuMzg4LjQwNy4zODkuNDA3Ljk5NCAwIC41OTYtLjQwNy45ODQtLjM5Ny4zOS0xLjA1Ny4zODktLjY1IDAtMS4wNTYtLjM4OS0uMzk4LS4zODktLjM5OC0uOTg0IDAtLjU5Ny4zOTgtLjk4NS40MDYtLjM5NyAxLjA1Ni0uMzk3Ii8+PC9zdmc+\");background-repeat:no-repeat;background-size:contain;padding-left:34px}</style><meta http-equiv=\"refresh\" content=\"360\"></head><body><div class=\"main-wrapper\" role=\"main\"><div class=\"main-content\"><noscript><div class=\"h2\"><span id=\"challenge-error-text\">Enable JavaScript and cookies to continue</span></div></noscript></div></div><script nonce=\"PSJEvR98mBYmYwZGvtqoRy\">(function(){window._cf_chl_opt = {cFPWv: 'g',cH: 'dKg4ti_WcXPLDHiRmIK5me60TebJQTGI6FWbsk8oUL0-1780990181-1.2.1.1-88tscgTWTPRiXnSawVzF9eKWwYSrH2daclwCkfS6zGEi6bd1NyoOAP18lDvKv61q',cITimeS: '1780990181',cN: 'PSJEvR98mBYmYwZGvtqoRy',cRay: 'a08e6d398892ad8b',cTplB: '0',cTplC:0,cTplO:0,cTplV:5,cType: 'managed',cUPMDTk:\"/.well-known/oauth-authorization-server?__cf_chl_tk=xENjadZKhpcQ2O64ngv5PBlmdSOt0CWPOn0N1b6Vnns-1780990181-1.0.1.1-ZZGeLUYFh0hOL6eYbmWkeX4MtQNtQSjXirDPodL3emI\",cvId: '3',cZone: 'martech.org',fa:\"/.well-known/oauth-authorization-server?__cf_chl_f_tk=xENjadZKhpcQ2O64ngv5PBlmdSOt0CWPOn0N1b6Vnns-1780990181-1.0.1.1-ZZGeLUYFh0hOL6eYbmWkeX4MtQNtQSjXirDPodL3emI\",md: 'rWtBjQlZwJrxGNE8J6HAQ.sLpDVL5j2ebyztoEnpeLU-1780990181-1.2.1.1-3BWiPFlIzvjOVY899yqkC8EMsEN819WSrwzIVeWDSGad0.e7J952E4331G6M.eeR8Jm8.GkqAFsLKh._RxJc14_l0Hop8P5HKkB2JNan9IlbMnTkuVmPFfVtzroIKoFwwmnbOiDrfiq86cZivX_4WEso1J5TsTZ6jJrAZykikgbUrDLMUNRcFoq6jWOUw3NTpGlSIBE2NvzihX9V.yim8B2HSLHMwlLKhAERHUEBnGdIrJEkPlV6VjiQ2Hbr.Jx.vUmbxjYUEPyh9kQ7jFMy62Mrnm5CJ8QZ2j4MlFzC.YLE5XgAiBYHV84VlnA1EFLzoOwxBXPOFhNiL6D7U4qxFmBjBJNFyKI9FNBvomgbaiejm40Lan4U5n2My1FbXeKPT.HJtSbOaXSXKxa9Sth5Mve5hzYZZeeo.1IU5D8_62esCJnNxuHUc940E2v2Qrdw8ZSMa7A0TJCAcJuQUtHo9cwxrThsq8LKlZW4WuK2cJeZ5zW9phdz3RPZ1ipu3cc75C1gzJXe0rpkIgXtmWhEAsJ5nq0zaydqpxs0t2J0ySHLCbidnwOANtMiQjyEAuWPAFnq2iI7CmHVT2yfnJg5zrFBr5jRRfHC1VAmexNojwRCnp7j8dM426uFkitq7vSEnUt8gDdrBctB1v3rf204vJw3Ftql2DbzYROJc99aFwBThRrvv_2JlilRw0M7XLrJzyNqrmIZyPVGQYUGeHtYaVzGOqE.mIBLh9UjRG8McfAVD4EW7v9GH9KKDCJjKFTuf2T6bqD4_D_2hiike0f1AtZqIoF2bs8ijft6ql9h10ujy89RBC7uyqzKbNE5yRWbq0CtfyaQ6YRkFnr2aKLyeQ4fYqr7YEO4Efex6xPew9V"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5519
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5537
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-4rNuk6pdccZgGu7BERpGys&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://martech.org"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 429,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://martech.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 429,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://martech.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 429,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://martech.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

100 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

100 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

1 warning found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "1 warning found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityAccessibilityBrowser audit

`[role]` values are not valid

33 Fail

Check name

`[role]` values are not valid

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

ARIA roles must have valid values in order to perform their intended accessibility functions. [Learn more about valid ARIA roles](https://dequeuniversity.com/rules/axe/4.11/aria-roles).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "ARIA roles must have valid values in order to perform their intended accessibility functions. [Learn more about valid ARIA roles](https://dequeuniversity.com/rules/axe/4.11/aria-roles)."
}

Performance and AccessibilityAccessibilityBrowser audit

`[role]`s do not have all required `[aria-*]` attributes

33 Fail

Check name

`[role]`s do not have all required `[aria-*]` attributes

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Some ARIA roles have required attributes that describe the state of the element to screen readers. [Learn more about roles and required attributes](https://dequeuniversity.com/rules/axe/4.11/aria-required-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Some ARIA roles have required attributes that describe the state of the element to screen readers. [Learn more about roles and required attributes](https://dequeuniversity.com/rules/axe/4.11/aria-required-attr)."
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

33 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

Performance and AccessibilityPerformanceBrowser audit

Avoid large layout shifts

8 Fail

Check name

Avoid large layout shifts

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

4 layout shifts found

Fix guidance

These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls). [Learn how to improve CLS](https://web.dev/articles/optimize-cls)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "4 layout shifts found",
  "description": "These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls). [Learn how to improve CLS](https://web.dev/articles/optimize-cls)"
}

Performance and AccessibilityPerformanceBrowser audit

Layout shift culprits

8 Fail

Check name

Layout shift culprits

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads."
}

Performance and AccessibilityPerformanceBrowser audit

Links do not have a discernible name

8 Fail

Check name

Links do not have a discernible name

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}

Performance and AccessibilityPerformanceBrowser audit

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

8 Fail

Check name

Lists do not contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. [Learn more about proper list structure](https://dequeuniversity.com/rules/axe/4.11/list).

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Screen readers have a specific way of announcing lists. Ensuring proper list structure aids screen reader output. [Learn more about proper list structure](https://dequeuniversity.com/rules/axe/4.11/list)."
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

8 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

8 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 61 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 61 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

8 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 380 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 380 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

4 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 5,326 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Total size was 5,326 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 5453386
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

4 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 12 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 12 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Minify JavaScript

4 Warning

Check name

Minify JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 28 KiB

Fix guidance

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 28 KiB",
  "description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

4 Warning

Check name

Reduce unused JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 494 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 494 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

1 Fail

Check name

Loading performance

Score

86/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 93,
      "displayValue": "120 ms",
      "numericValue": 115
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 98,
      "displayValue": "0.7 s",
      "numericValue": 737.0130642791094
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 31
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 100,
      "displayValue": "0.5 s",
      "numericValue": 481.0081651744432
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 65,
      "displayValue": "1.9 s",
      "numericValue": 1933.9002000199325
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "40 ms",
      "numericValue": 40.469714999999994
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 65,
      "displayValue": "3.7 s",
      "numericValue": 3710.7191328918043
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 63,
      "displayValue": "280 ms",
      "numericValue": 277.50000000000045
    }
  ]
}

Fix with MCP or CLI

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Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 9, 2026	50/100	Level 3, Bot-Aware	Current report