CanAgentUse

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https://matomo.org/

SCANNED

Jun 9, 2026, 11:03 PM

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https://matomo.org/

SCANNED

Jun 9, 2026, 11:03:02 PMJun 9, 2026, 11:03 PM

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64/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Privacy-first analytics you can trust - Analytics Platform - Matomo

Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	37	Priority fix	6	16	1	View details
Discoverability	57	Needs work	4	5	0	View details
Content Readiness	46	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	6	Priority fix	4	29	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	80	Mostly ready	6	0	14
GEO Readiness	88	Mostly ready	2	0	4
AIO Readiness	82	Mostly ready	3	0	4
AEO Readiness	71	Needs work	1	0	6
SEO	85	Mostly ready	9	2	0	View details
SEO	85	Mostly ready	9	2	0	View details
Security & Trust	80	Mostly ready	8	1	0	View details
Security & Trust	80	Mostly ready	4	1	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	92	Strong	22	2	3	View details
Performance	97	Strong	16	1	3	View details
Accessibility	84	Mostly ready	6	1	0	View details

Prioritized recommendations

Issues ranked by score impact

46 items need attention

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

100 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://matomo.org/wp-json/",
            "rel": "https://api.w.org/"
          },
          {
            "url": "https://matomo.org/wp-json/wp/v2/pages/94885",
            "rel": "alternate",
            "type": "application/json"
          },
          {
            "url": "https://matomo.org/",
            "rel": "shortlink"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82982
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82908
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82918
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 30011,
        "excerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n<script>\nvar gform;gform||(document.addEventListener(\"gform_main_scripts_loaded\",function(){gform.scriptsLoaded=!0}),document.addEventListener(\"gform/theme/scripts_loaded\",func",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82956
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82958
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82932
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82908
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82932
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82956
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; 3 links missing accessible names; 1/7 applicable form inputs have autocomplete attributes (6 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a class=\"mega-menu-logo\" href=\"https://matomo.org\" target=\"_self\"><img class=\"mega-menu-logo\" src=\"https://m-img.org/spai/w_162+q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected]\" data-spai=\"1\" data-spai-upd=\"156\"><noscript data-spai=\"1\"><img class=\"mega-menu-logo\" src=\"https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected]\" data-spai-egr=\"1\"></noscript></a>",
      "<a class=\"mega-menu-link mega-menu-logo\" href=\"/\"><img class=\"mega-menu-logo\" width=\"156\" height=\"30\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMTIgNjAiIHdpZHRoPSIzMTIiIGhlaWdodD0iNjAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI2JTJGMDQlMkZsb2dvX21hdG9tby1ob3Jpem9udGFsLWxpZ2h0JTQwMngucG5nIiBkYXRhLXc9IjMxMiIgZGF0YS1oPSI2MCIgZGF0YS1iaXA9IiI+PC9zdmc+\" data-spai=\"1\" srcset=\" \"><noscript data-spai=\"1\">",
      "<a href=\"https://www.youtube.com/watch?v=MsAF8bed5rw\" target=\"_blank\"> <img decoding=\"async\" width=\"900\" height=\"610\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMzc4IDkzNCIgd2lkdGg9IjEzNzgiIGhlaWdodD0iOTM0IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGbWF0b21vLm9yZyUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNiUyRjA1JTJGdGh1bWJfdmlkZW8tY29uY3JldGUtY21zLTN4LW1vcmUtbGVhZC53ZWJwIiBkYXRhLXc9IjEzNzgiIGRhdGEtaD0iOTM0IiBkYXRhLWJpcD0iIj48L3N2Zz4=\" data-spai=\"1\" cla"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input type=\"text\" name=\"input_1.3\" id=\"input_84_1_3\" value aria-required=\"true\">",
      "<input type=\"text\" name=\"input_1.6\" id=\"input_84_1_6\" value aria-required=\"true\">",
      "<input name=\"input_2\" id=\"input_84_2\" type=\"email\" value class=\"large\" aria-required=\"true\" aria-invalid=\"false\">",
      "<input name=\"input_35\" id=\"input_84_35\" type=\"text\" value class=\"large\" aria-invalid=\"false\">",
      "<input name=\"input_27\" id=\"input_84_27\" type=\"text\" value class=\"large\" aria-required=\"true\" aria-invalid=\"false\">",
      "<input name=\"input_28\" id=\"input_84_28\" type=\"text\" value class=\"large\" aria-required=\"true\" aria-invalid=\"false\">"
    ],
    "imagesMissingAlt": [
      "<img class=\"mega-menu-logo\" src=\"https://m-img.org/spai/w_162+q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected]\" data-spai=\"1\" data-spai-upd=\"156\">",
      "<img class=\"mega-menu-logo\" src=\"https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected]\" data-spai-egr=\"1\">",
      "<img class=\"mega-menu-logo\" width=\"156\" height=\"30\" src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMTIgNjAiIHdpZHRoPSIzMTIiIGhlaWdodD0iNjAiIGRhdGEtdT0iaHR0cHMlM0ElMkYlMkZtYXRvbW8ub3JnJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI2JTJGMDQlMkZsb2dvX21hdG9tby1ob3Jpem9udGFsLWxpZ2h0JTQwMngucG5nIiBkYXRhLXc9IjMxMiIgZGF0YS1oPSI2MCIgZGF0YS1iaXA9IiI+PC9zdmc+\" data-spai=\"1\" srcset=\" \">",
      "<img class=\"mega-menu-logo\" width=\"156\" height=\"30\" src=\"https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected]\" data-spai-egr=\"1\" srcset=\"https://m-img.org/spai/q_lossless+ret_img+to_webp/matomo.org/wp-content/uploads/2026/04/[email protected] 2x\">"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 43,
    "links": 130,
    "inaccessibleLinks": 3,
    "buttons": 2,
    "inaccessibleButtons": 0,
    "images": 56,
    "imagesWithAlt": 52,
    "autocompleteInputs": 7,
    "inputsWithAutocomplete": 1,
    "missingAutocompleteInputs": 6
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82938
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82914
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82908
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82946
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82954
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82922
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82962
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82950
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82936
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82912
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82938
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82914
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "matomo.org",
        "probes": [
          {
            "name": "_index._agents.matomo.org",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.matomo.org",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "matomo.org",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="s"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<input name="input_1.3"> is missing tool-param-description.
<input name="input_1.6"> is missing tool-param-description.
<input name="input_2"> is missing tool-param-description.
<input name="input_35"> is missing tool-param-description.
<input name="input_27"> is missing tool-param-description.
<select name="input_31"> is missing tool-param-description.
<select name="input_33"> is missing tool-param-description.
<select name="input_32"> is missing tool-param-description.
<input name="input_28"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<textarea name="ak_hp_textarea"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 141,
        "interactiveWithTags": 0,
        "totalCount": 143,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"input_1.3\"> is missing tool-param-description.",
          "<input name=\"input_1.6\"> is missing tool-param-description.",
          "<input name=\"input_2\"> is missing tool-param-description.",
          "<input name=\"input_35\"> is missing tool-param-description.",
          "<input name=\"input_27\"> is missing tool-param-description.",
          "<select name=\"input_31\"> is missing tool-param-description.",
          "<select name=\"input_33\"> is missing tool-param-description.",
          "<select name=\"input_32\"> is missing tool-param-description.",
          "<input name=\"input_28\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea name=\"ak_hp_textarea\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 17,
        "issues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"input_1.3\"> is missing tool-param-description.",
          "<input name=\"input_1.6\"> is missing tool-param-description.",
          "<input name=\"input_2\"> is missing tool-param-description.",
          "<input name=\"input_35\"> is missing tool-param-description.",
          "<input name=\"input_27\"> is missing tool-param-description.",
          "<select name=\"input_31\"> is missing tool-param-description.",
          "<select name=\"input_33\"> is missing tool-param-description.",
          "<select name=\"input_32\"> is missing tool-param-description.",
          "<input name=\"input_28\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea name=\"ak_hp_textarea\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_1.3\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_1.6\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_2\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_35\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_27\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"input_31\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"input_33\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"input_32\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"input_28\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<textarea name=\"ak_hp_textarea\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 141,
        "interactiveWithTags": 0,
        "totalCount": 143,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"input_1.3\"> is missing tool-param-description.",
          "<input name=\"input_1.6\"> is missing tool-param-description.",
          "<input name=\"input_2\"> is missing tool-param-description.",
          "<input name=\"input_35\"> is missing tool-param-description.",
          "<input name=\"input_27\"> is missing tool-param-description.",
          "<select name=\"input_31\"> is missing tool-param-description.",
          "<select name=\"input_33\"> is missing tool-param-description.",
          "<select name=\"input_32\"> is missing tool-param-description.",
          "<input name=\"input_28\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea name=\"ak_hp_textarea\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 141,
    "interactiveWithTags": 0,
    "totalCount": 143,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"s\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<input name=\"input_1.3\"> is missing tool-param-description.",
      "<input name=\"input_1.6\"> is missing tool-param-description.",
      "<input name=\"input_2\"> is missing tool-param-description.",
      "<input name=\"input_35\"> is missing tool-param-description.",
      "<input name=\"input_27\"> is missing tool-param-description.",
      "<select name=\"input_31\"> is missing tool-param-description.",
      "<select name=\"input_33\"> is missing tool-param-description.",
      "<select name=\"input_32\"> is missing tool-param-description.",
      "<input name=\"input_28\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<textarea name=\"ak_hp_textarea\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2026-05-28T14:52:42+00:00",
    "2026-04-30T14:31:06+00:00"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

5 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-30T14:31:06+00:00",
    "2026-05-28T14:52:42+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://matomo.org/about/",
      "text": "About Matomo",
      "html": "<a href=\"https://matomo.org/about/\">About Matomo</a>"
    },
    {
      "href": "https://www.linkedin.com/company/matomo",
      "text": "",
      "html": "<a rel=\"noopener\" target=\"_blank\" href=\"https://www.linkedin.com/company/matomo\" aria-label=\"Visit Matomo&apos;s Linkedin page\"> <svg aria-hidden=\"true\" focusable=\"false\" class=\"fa-w-14\" role=\"img\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://matomo.org/support-plans/",
      "text": "Support Plans",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/support-plans/\">Support Plans</a>"
    },
    {
      "href": "https://matomo.org/contact-sales/",
      "text": "Contact Sales",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/contact-sales/\">Contact Sales</a>"
    },
    {
      "href": "https://matomo.org/help/",
      "text": "Help Centre",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/help/\">Help Centre</a>"
    },
    {
      "href": "https://matomo.org/contact/",
      "text": "Contact the Matomo team",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/contact/\">Contact the Matomo team</a>"
    },
    {
      "href": "/help/",
      "text": "Help",
      "html": "<a id=\"help_center_link\" class=\"top_link\" href=\"/help/\">Help</a>"
    },
    {
      "href": "https://matomo.org/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://matomo.org/contact/\">Contact Us</a>"
    },
    {
      "href": "https://matomo.org/help/",
      "text": "Help Centre",
      "html": "<a href=\"https://matomo.org/help/\">Help Centre</a>"
    },
    {
      "href": "https://matomo.org/support/",
      "text": "Contact support",
      "html": "<a href=\"https://matomo.org/support/\">Contact support</a>"
    },
    {
      "href": "https://matomo.org/contact-sales/",
      "text": "Contact Sales",
      "html": "<a href=\"https://matomo.org/contact-sales/\">Contact Sales</a>"
    },
    {
      "href": "https://shop.matomo.org/support-plans-terms-conditions/",
      "text": "Support Plan Services Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/support-plans-terms-conditions/\">Support Plan Services Terms and Conditions</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://matomo.org/privacy/",
      "text": "Privacy Protection",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/privacy/\">Privacy Protection</a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://matomo.org/privacy-policy/\">Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/blog/2026/06/is-there-a-us-data-privacy-act/",
      "text": "Read article",
      "html": "<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https://matomo.org/blog/2026/06/is-there-a-us-data-privacy-act/\"> <span class=\"elementor-button-content-wrapper\"> <span class=\"elementor-button-icon\"> <i aria-hidden=\"true\" class=\"fas fa-arrow-right\"></i> </span> <span class=\"elementor-button-text\">Read article</span> </span> </a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/cookies/",
      "text": "Cookie Notice",
      "html": "<a href=\"https://matomo.org/privacy-policy/cookies/\">Cookie Notice</a>"
    },
    {
      "href": "https://matomo.org/matomo-cloud-privacy-policy/",
      "text": "Matomo Cloud Privacy Policy",
      "html": "<a href=\"https://matomo.org/matomo-cloud-privacy-policy/\">Matomo Cloud Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/",
      "text": "Website Privacy Policy",
      "html": "<a href=\"https://matomo.org/privacy-policy/\">Website Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/website-terms/",
      "text": "Website Terms of use",
      "html": "<a href=\"https://matomo.org/website-terms/\">Website Terms of use</a>"
    },
    {
      "href": "https://matomo.org/matomo-cloud-terms-of-service/",
      "text": "Matomo Cloud Terms of Service",
      "html": "<a href=\"https://matomo.org/matomo-cloud-terms-of-service/\">Matomo Cloud Terms of Service</a>"
    },
    {
      "href": "https://shop.matomo.org/terms-conditions/",
      "text": "Matomo Marketplace Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/terms-conditions/\">Matomo Marketplace Terms and Conditions</a>"
    },
    {
      "href": "https://shop.matomo.org/support-plans-terms-conditions/",
      "text": "Support Plan Services Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/support-plans-terms-conditions/\">Support Plan Services Terms and Conditions</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 42,
  "passing": 4,
  "failing": [
    {
      "heading": "Understand your audience. Stay in control. Protect your users' privacy.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\"><b>Understand</b> your audience. Stay in control. Protect your users&apos; <b>privacy</b>.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accurate data you can trust",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Accurate data you can trust</h3>",
      "firstParagraph": "Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers.",
      "paragraphHtml": "<p>Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy-first by design",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Privacy-first by design</h3>",
      "firstParagraph": "Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight.",
      "paragraphHtml": "<p>Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Take full control of your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Take full control of your data</h3>",
      "firstParagraph": "Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.",
      "paragraphHtml": "<p>Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Understand what users do and why",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Understand what users do and why</h3>",
      "firstParagraph": "Go beyond surface-level metrics. See how people navigate your site or app, where they drop off, and what drives action.",
      "paragraphHtml": "<p>Go beyond surface-level metrics. See how people navigate your site or app, where they drop off, and what drives action.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Understand and optimise AI traffic",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Understand and optimise AI traffic</h3>",
      "firstParagraph": "See how AI tools discover, use, and send traffic to your site. Track visits from popular AI assistants, agents, and chatbots in one place.",
      "paragraphHtml": "<p>See how AI tools discover, use, and send traffic to your site. Track visits from popular AI assistants, agents, and chatbots in one place.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get started for free. See real data in minutes.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Get started for <b>free.</b> See real data in minutes<b>.</b></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Start your free trial",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Start your free trial</h3>",
      "firstParagraph": "Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.",
      "paragraphHtml": "<p>Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Add tracking code",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Add tracking code</h3>",
      "firstParagraph": "Add one line of JavaScript or connect via WordPress, Google Tag Manager, and 100+ integrations. No developer needed.",
      "paragraphHtml": "<p>Add one line of JavaScript or connect via WordPress, Google Tag Manager, and 100+ integrations. No developer needed.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "See visitors in real time",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See visitors in real time</h3>",
      "firstParagraph": "See visitors activity instantly and explore across analytics, heatmaps, session recordings, and funnels.",
      "paragraphHtml": "<p>See visitors activity instantly and explore across analytics, heatmaps, session recordings, and funnels.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "No other platform offers accurate data, privacy protection, and simplicity",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">No other platform offers accurate data, privacy protection, and simplicity</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Trusted by 1M+ organisations worldwide, from enterprises to public sector leader.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by <b>1M+ organisations</b> worldwide, from enterprises to public sector leader<b>.</b></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Finally, data you can rely on",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Finally, data you can rely on</h3>",
      "firstParagraph": "Make decisions with a more complete view of your data. No sampling and fewer blind spots from consent banners or blockers.",
      "paragraphHtml": "<p>Make decisions with a more complete view of your data. No sampling and fewer blind spots from consent banners or blockers.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy by design",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Privacy by design</h3>",
      "firstParagraph": "Stay compliant with GDPR and other privacy laws to respect visitor privacy and reduce compliance risk without sacrificing insights.",
      "paragraphHtml": "<p>Stay compliant with GDPR and other privacy laws to respect visitor privacy and reduce compliance risk without sacrificing insights.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Take full control of your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Take full control of your data</h3>",
      "firstParagraph": "Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.",
      "paragraphHtml": "<p>Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "All features included",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">All features included</h3>",
      "firstParagraph": "Avoid unexpected costs as you grow. Get heatmaps, session recordings, A/B testing, and more without hidden limits.",
      "paragraphHtml": "<p>Avoid unexpected costs as you grow. Get heatmaps, session recordings, A/B testing, and more without hidden limits.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how AI impacts performance",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See how AI impacts performance</h3>",
      "firstParagraph": "Understand which AI tools drive trafic and how chatbots and agents use your content, so you don’t misinterpret your data.",
      "paragraphHtml": "<p>Understand which AI tools drive trafic and how chatbots and agents use your content, so you don&#x2019;t misinterpret your data.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Transparent pricing",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Transparent pricing</h3>",
      "firstParagraph": "Know exactly what you’ll pay as you grow, with clear tiers, generous limits, and no hidden surprises.",
      "paragraphHtml": "<p>Know exactly what you&#x2019;ll pay as you grow, with clear tiers, generous limits, and no hidden surprises.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for teams, not experts",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Built for teams, not experts</h3>",
      "firstParagraph": "Get clear reports and intuitive navigation without complexity or a steep learning curve.",
      "paragraphHtml": "<p>Get clear reports and intuitive navigation without complexity or a steep learning curve.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Switch without losing your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Switch without losing your data</h3>",
      "firstParagraph": "Import your Google Analytics history and continue where you left off, from day one.",
      "paragraphHtml": "<p>Import your Google Analytics history and continue where you left off, from day one.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get support from real experts",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Get support from real experts</h3>",
      "firstParagraph": "Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it.",
      "paragraphHtml": "<p>Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Schedule your free demo",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-large\">Schedule your free demo</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Request Demo",
      "headingHtml": "<h2 class=\"gform_title\">Request Demo</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"gform_description\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "A better way to do analytics",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-large\">A better way to do analytics&#x200b;</h3>",
      "firstParagraph": "Get a free, no-obligation walkthrough of Matomo tailored to your setup and goals. Ask questions or see key features in action — no pressure, no time wasted.",
      "paragraphHtml": "<p>Get a free, no-obligation walkthrough of Matomo tailored to your setup and goals. Ask questions or see key features in action &#x2014; no pressure, no time wasted.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "How Matomo helped Concrete CMS achieve 3x more leads",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">How Matomo helped Concrete CMS achieve <b>3x more leads</b></h2>",
      "firstParagraph": "Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads.",
      "paragraphHtml": "<p><span style=\"white-space: pre-wrap;\">Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads.</span></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    },
    {
      "heading": "Featured blog posts",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Featured blog posts</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Is there a US Data Privacy Act?",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Is there a US Data Privacy Act?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The potential of data analytics in banking",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">The potential of data analytics in banking</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Faster decisions from your data: Matomo MCP is now available.",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Faster decisions from your data: Matomo MCP is now available.</h3>",
      "firstParagraph": "Own your data. Protect your privacy. Unlock better analytics.",
      "paragraphHtml": "<p>Own your data. Protect your privacy. Unlock better analytics.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"widget-title\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"widget-title\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sales",
      "headingHtml": "<h2 class=\"widget-title\">Sales</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Features",
      "headingHtml": "<h2 class=\"widget-title\">Features</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Industries",
      "headingHtml": "<h2 class=\"widget-title\">Industries</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Legal",
      "headingHtml": "<h2 class=\"widget-title\">Legal</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"widget-title\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Comparisons",
      "headingHtml": "<h2 class=\"widget-title\">Comparisons</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy",
      "headingHtml": "<h2 class=\"widget-title\">Privacy</h2>",
      "firstParagraph": "Notifications",
      "paragraphHtml": "<p id=\"a11y-speak-intro-text\" class=\"a11y-speak-intro-text\" style=\"position:absolute;margin:-1px;padding:0;height:1px;width:1px;overflow:hidden;clip-path:inset(50%);border:0;word-wrap:normal !important;\" hidden>Notifications</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-30T14:31:06+00:00",
    "2026-05-28T14:52:42+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://matomo.org/about/",
      "text": "About Matomo",
      "html": "<a href=\"https://matomo.org/about/\">About Matomo</a>"
    },
    {
      "href": "https://www.linkedin.com/company/matomo",
      "text": "",
      "html": "<a rel=\"noopener\" target=\"_blank\" href=\"https://www.linkedin.com/company/matomo\" aria-label=\"Visit Matomo&apos;s Linkedin page\"> <svg aria-hidden=\"true\" focusable=\"false\" class=\"fa-w-14\" role=\"img\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 512 512\"><path fill=\"currentColor\" d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://matomo.org/support-plans/",
      "text": "Support Plans",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/support-plans/\">Support Plans</a>"
    },
    {
      "href": "https://matomo.org/contact-sales/",
      "text": "Contact Sales",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/contact-sales/\">Contact Sales</a>"
    },
    {
      "href": "https://matomo.org/help/",
      "text": "Help Centre",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/help/\">Help Centre</a>"
    },
    {
      "href": "https://matomo.org/contact/",
      "text": "Contact the Matomo team",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/contact/\">Contact the Matomo team</a>"
    },
    {
      "href": "/help/",
      "text": "Help",
      "html": "<a id=\"help_center_link\" class=\"top_link\" href=\"/help/\">Help</a>"
    },
    {
      "href": "https://matomo.org/contact/",
      "text": "Contact Us",
      "html": "<a href=\"https://matomo.org/contact/\">Contact Us</a>"
    },
    {
      "href": "https://matomo.org/help/",
      "text": "Help Centre",
      "html": "<a href=\"https://matomo.org/help/\">Help Centre</a>"
    },
    {
      "href": "https://matomo.org/support/",
      "text": "Contact support",
      "html": "<a href=\"https://matomo.org/support/\">Contact support</a>"
    },
    {
      "href": "https://matomo.org/contact-sales/",
      "text": "Contact Sales",
      "html": "<a href=\"https://matomo.org/contact-sales/\">Contact Sales</a>"
    },
    {
      "href": "https://shop.matomo.org/support-plans-terms-conditions/",
      "text": "Support Plan Services Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/support-plans-terms-conditions/\">Support Plan Services Terms and Conditions</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://matomo.org/privacy/",
      "text": "Privacy Protection",
      "html": "<a class=\"mega-menu-link\" href=\"https://matomo.org/privacy/\">Privacy Protection</a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://matomo.org/privacy-policy/\">Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/blog/2026/06/is-there-a-us-data-privacy-act/",
      "text": "Read article",
      "html": "<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https://matomo.org/blog/2026/06/is-there-a-us-data-privacy-act/\"> <span class=\"elementor-button-content-wrapper\"> <span class=\"elementor-button-icon\"> <i aria-hidden=\"true\" class=\"fas fa-arrow-right\"></i> </span> <span class=\"elementor-button-text\">Read article</span> </span> </a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/cookies/",
      "text": "Cookie Notice",
      "html": "<a href=\"https://matomo.org/privacy-policy/cookies/\">Cookie Notice</a>"
    },
    {
      "href": "https://matomo.org/matomo-cloud-privacy-policy/",
      "text": "Matomo Cloud Privacy Policy",
      "html": "<a href=\"https://matomo.org/matomo-cloud-privacy-policy/\">Matomo Cloud Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/privacy-policy/",
      "text": "Website Privacy Policy",
      "html": "<a href=\"https://matomo.org/privacy-policy/\">Website Privacy Policy</a>"
    },
    {
      "href": "https://matomo.org/website-terms/",
      "text": "Website Terms of use",
      "html": "<a href=\"https://matomo.org/website-terms/\">Website Terms of use</a>"
    },
    {
      "href": "https://matomo.org/matomo-cloud-terms-of-service/",
      "text": "Matomo Cloud Terms of Service",
      "html": "<a href=\"https://matomo.org/matomo-cloud-terms-of-service/\">Matomo Cloud Terms of Service</a>"
    },
    {
      "href": "https://shop.matomo.org/terms-conditions/",
      "text": "Matomo Marketplace Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/terms-conditions/\">Matomo Marketplace Terms and Conditions</a>"
    },
    {
      "href": "https://shop.matomo.org/support-plans-terms-conditions/",
      "text": "Support Plan Services Terms and Conditions",
      "html": "<a href=\"https://shop.matomo.org/support-plans-terms-conditions/\">Support Plan Services Terms and Conditions</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

2 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 80/100 and needs improvement.

Evidence

{
  "schemaCount": 6,
  "checkedFields": [
    {
      "path": "$[0].@graph[0].name",
      "value": "Privacy-first analytics you can trust - Analytics Platform - Matomo"
    },
    {
      "path": "$[0].@graph[0].description",
      "value": "Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes."
    },
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[0].@graph[3].name",
      "value": "Analytics Platform - Matomo"
    },
    {
      "path": "$[0].@graph[4].name",
      "value": "Analytics Platform - Matomo"
    },
    {
      "path": "$[1].name",
      "value": "Privacy-first analytics you can trust - Analytics Platform - Matomo"
    },
    {
      "path": "$[1].description",
      "value": "Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes."
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[4].name",
      "value": "Analytics Platform - Matomo"
    },
    {
      "path": "$[5].name",
      "value": "Analytics Platform - Matomo"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home"
    }
  ],
  "score": 80,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

No substantial explanatory paragraphs were found.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: privacy, first, trust.

Details

Why it matters

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "Privacy-first analytics you can trust - Analytics Platform - Matomo",
  "h1": "Privacy-first analytics you can trust",
  "description": "Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "privacy",
    "first",
    "analytics",
    "trust",
    "platform",
    "matomo"
  ],
  "descriptionTerms": [
    "popular",
    "analytics",
    "tools",
    "miss",
    "traffic",
    "matomo",
    "delivers",
    "accurate",
    "gdpr",
    "compliant",
    "full",
    "data",
    "ownership",
    "platform",
    "teams",
    "set",
    "minutes"
  ],
  "missingFromDescription": [
    "privacy",
    "first",
    "trust"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 18,
  "questionH2s": [
    {
      "index": 7,
      "text": "How Matomo helped Concrete CMS achieve 3x more leads",
      "isQuestion": true,
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">How Matomo helped Concrete CMS achieve <b>3x more leads</b></h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 42,
  "passing": 4,
  "failing": [
    {
      "heading": "Understand your audience. Stay in control. Protect your users' privacy.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\"><b>Understand</b> your audience. Stay in control. Protect your users&apos; <b>privacy</b>.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accurate data you can trust",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Accurate data you can trust</h3>",
      "firstParagraph": "Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers.",
      "paragraphHtml": "<p>Make decisions based on complete, reliable data. No sampling and fewer blind spots from consent banners or blockers.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy-first by design",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Privacy-first by design</h3>",
      "firstParagraph": "Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight.",
      "paragraphHtml": "<p>Protect user privacy and stay compliant with GDPR and other regulations without sacrificing insight.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Take full control of your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Take full control of your data</h3>",
      "firstParagraph": "Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.",
      "paragraphHtml": "<p>Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Understand what users do and why",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Understand what users do and why</h3>",
      "firstParagraph": "Go beyond surface-level metrics. See how people navigate your site or app, where they drop off, and what drives action.",
      "paragraphHtml": "<p>Go beyond surface-level metrics. See how people navigate your site or app, where they drop off, and what drives action.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Understand and optimise AI traffic",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Understand and optimise AI traffic</h3>",
      "firstParagraph": "See how AI tools discover, use, and send traffic to your site. Track visits from popular AI assistants, agents, and chatbots in one place.",
      "paragraphHtml": "<p>See how AI tools discover, use, and send traffic to your site. Track visits from popular AI assistants, agents, and chatbots in one place.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get started for free. See real data in minutes.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Get started for <b>free.</b> See real data in minutes<b>.</b></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Start your free trial",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Start your free trial</h3>",
      "firstParagraph": "Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.",
      "paragraphHtml": "<p>Start a 21-day free Cloud trial, or self-host forever for free. Full access to all features. No credit card required.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Add tracking code",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Add tracking code</h3>",
      "firstParagraph": "Add one line of JavaScript or connect via WordPress, Google Tag Manager, and 100+ integrations. No developer needed.",
      "paragraphHtml": "<p>Add one line of JavaScript or connect via WordPress, Google Tag Manager, and 100+ integrations. No developer needed.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "See visitors in real time",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See visitors in real time</h3>",
      "firstParagraph": "See visitors activity instantly and explore across analytics, heatmaps, session recordings, and funnels.",
      "paragraphHtml": "<p>See visitors activity instantly and explore across analytics, heatmaps, session recordings, and funnels.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "No other platform offers accurate data, privacy protection, and simplicity",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">No other platform offers accurate data, privacy protection, and simplicity</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Trusted by 1M+ organisations worldwide, from enterprises to public sector leader.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by <b>1M+ organisations</b> worldwide, from enterprises to public sector leader<b>.</b></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Finally, data you can rely on",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Finally, data you can rely on</h3>",
      "firstParagraph": "Make decisions with a more complete view of your data. No sampling and fewer blind spots from consent banners or blockers.",
      "paragraphHtml": "<p>Make decisions with a more complete view of your data. No sampling and fewer blind spots from consent banners or blockers.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy by design",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Privacy by design</h3>",
      "firstParagraph": "Stay compliant with GDPR and other privacy laws to respect visitor privacy and reduce compliance risk without sacrificing insights.",
      "paragraphHtml": "<p>Stay compliant with GDPR and other privacy laws to respect visitor privacy and reduce compliance risk without sacrificing insights.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Take full control of your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Take full control of your data</h3>",
      "firstParagraph": "Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.",
      "paragraphHtml": "<p>Host Matomo on-premise or in the cloud with full ownership, no lock-in, and the flexibility to extend it your way.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "All features included",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">All features included</h3>",
      "firstParagraph": "Avoid unexpected costs as you grow. Get heatmaps, session recordings, A/B testing, and more without hidden limits.",
      "paragraphHtml": "<p>Avoid unexpected costs as you grow. Get heatmaps, session recordings, A/B testing, and more without hidden limits.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how AI impacts performance",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See how AI impacts performance</h3>",
      "firstParagraph": "Understand which AI tools drive trafic and how chatbots and agents use your content, so you don’t misinterpret your data.",
      "paragraphHtml": "<p>Understand which AI tools drive trafic and how chatbots and agents use your content, so you don&#x2019;t misinterpret your data.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Transparent pricing",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Transparent pricing</h3>",
      "firstParagraph": "Know exactly what you’ll pay as you grow, with clear tiers, generous limits, and no hidden surprises.",
      "paragraphHtml": "<p>Know exactly what you&#x2019;ll pay as you grow, with clear tiers, generous limits, and no hidden surprises.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for teams, not experts",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Built for teams, not experts</h3>",
      "firstParagraph": "Get clear reports and intuitive navigation without complexity or a steep learning curve.",
      "paragraphHtml": "<p>Get clear reports and intuitive navigation without complexity or a steep learning curve.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Switch without losing your data",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Switch without losing your data</h3>",
      "firstParagraph": "Import your Google Analytics history and continue where you left off, from day one.",
      "paragraphHtml": "<p>Import your Google Analytics history and continue where you left off, from day one.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get support from real experts",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Get support from real experts</h3>",
      "firstParagraph": "Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it.",
      "paragraphHtml": "<p>Talk to Matomo Experts and get help with setup, training, and troubleshooting whenever you need it.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Schedule your free demo",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-large\">Schedule your free demo</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Request Demo",
      "headingHtml": "<h2 class=\"gform_title\">Request Demo</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"gform_description\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "A better way to do analytics",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-large\">A better way to do analytics&#x200b;</h3>",
      "firstParagraph": "Get a free, no-obligation walkthrough of Matomo tailored to your setup and goals. Ask questions or see key features in action — no pressure, no time wasted.",
      "paragraphHtml": "<p>Get a free, no-obligation walkthrough of Matomo tailored to your setup and goals. Ask questions or see key features in action &#x2014; no pressure, no time wasted.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "How Matomo helped Concrete CMS achieve 3x more leads",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">How Matomo helped Concrete CMS achieve <b>3x more leads</b></h2>",
      "firstParagraph": "Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads.",
      "paragraphHtml": "<p><span style=\"white-space: pre-wrap;\">Concrete CMS needed a web analytics solution that was both compliant and secure, without sacrificing insight. They chose Matomo for its powerful feature set and intuitive design, leading to a 3x increase in leads.</span></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    },
    {
      "heading": "Featured blog posts",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">Featured blog posts</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Is there a US Data Privacy Act?",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Is there a US Data Privacy Act?</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The potential of data analytics in banking",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">The potential of data analytics in banking</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Faster decisions from your data: Matomo MCP is now available.",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">Faster decisions from your data: Matomo MCP is now available.</h3>",
      "firstParagraph": "Own your data. Protect your privacy. Unlock better analytics.",
      "paragraphHtml": "<p>Own your data. Protect your privacy. Unlock better analytics.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"widget-title\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"widget-title\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sales",
      "headingHtml": "<h2 class=\"widget-title\">Sales</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Features",
      "headingHtml": "<h2 class=\"widget-title\">Features</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Industries",
      "headingHtml": "<h2 class=\"widget-title\">Industries</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Legal",
      "headingHtml": "<h2 class=\"widget-title\">Legal</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"widget-title\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Comparisons",
      "headingHtml": "<h2 class=\"widget-title\">Comparisons</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy",
      "headingHtml": "<h2 class=\"widget-title\">Privacy</h2>",
      "firstParagraph": "Notifications",
      "paragraphHtml": "<p id=\"a11y-speak-intro-text\" class=\"a11y-speak-intro-text\" style=\"position:absolute;margin:-1px;padding:0;height:1px;width:1px;overflow:hidden;clip-path:inset(50%);border:0;word-wrap:normal !important;\" hidden>Notifications</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 6,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Understand your audience. Stay in control. Protect your users' privacy.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\"><b>Understand</b> your audience. Stay in control. Protect your users&apos; <b>privacy</b>.</h2>"
    },
    {
      "text": "Get started for free. See real data in minutes.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Get started for <b>free.</b> See real data in minutes<b>.</b></h2>"
    },
    {
      "text": "No other platform offers accurate data, privacy protection, and simplicity",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">No other platform offers accurate data, privacy protection, and simplicity</h2>"
    },
    {
      "text": "Trusted by 1M+ organisations worldwide, from enterprises to public sector leader.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by <b>1M+ organisations</b> worldwide, from enterprises to public sector leader<b>.</b></h2>"
    },
    {
      "text": "Schedule your free demo",
      "html": "<h2 class=\"elementor-heading-title elementor-size-large\">Schedule your free demo</h2>"
    },
    {
      "text": "Request Demo",
      "html": "<h2 class=\"gform_title\">Request Demo</h2>"
    },
    {
      "text": "How Matomo helped Concrete CMS achieve 3x more leads",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">How Matomo helped Concrete CMS achieve <b>3x more leads</b></h2>"
    },
    {
      "text": "Certified ISO 27001:2022",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Certified ISO 27001:2022</h2>"
    },
    {
      "text": "Featured blog posts",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Featured blog posts</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"widget-title\">Company</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"widget-title\">Support</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"widget-title\">Sales</h2>"
    },
    {
      "text": "Features",
      "html": "<h2 class=\"widget-title\">Features</h2>"
    },
    {
      "text": "Industries",
      "html": "<h2 class=\"widget-title\">Industries</h2>"
    },
    {
      "text": "Legal",
      "html": "<h2 class=\"widget-title\">Legal</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"widget-title\">Resources</h2>"
    },
    {
      "text": "Comparisons",
      "html": "<h2 class=\"widget-title\">Comparisons</h2>"
    },
    {
      "text": "Privacy",
      "html": "<h2 class=\"widget-title\">Privacy</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Privacy-first analytics you can trust - Analy... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Privacy-first analytics you can trust - Analy... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Privacy-first analytics you can trust - Analy... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Privacy-first analytics you can trust - Analy... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: privacy, first, trust.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Privacy-first analytics you can trust - Analytics Platform - Matomo",
  "h1": "Privacy-first analytics you can trust",
  "description": "Popular analytics tools can miss up to 40% of traffic. Matomo delivers accurate, GDPR-compliant analytics with full data ownership in a platform teams can set up in minutes.",
  "topicOverlap": 0.5,
  "definitionCount": 6,
  "topicTerms": [
    "privacy",
    "first",
    "analytics",
    "trust",
    "platform",
    "matomo"
  ],
  "descriptionTerms": [
    "popular",
    "analytics",
    "tools",
    "miss",
    "traffic",
    "matomo",
    "delivers",
    "accurate",
    "gdpr",
    "compliant",
    "full",
    "data",
    "ownership",
    "platform",
    "teams",
    "set",
    "minutes"
  ],
  "missingFromDescription": [
    "privacy",
    "first",
    "trust"
  ],
  "score": 88,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82920
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82914
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82906
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Understand your audience. Stay in control. Protect your users' privacy.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\"><b>Understand</b> your audience. Stay in control. Protect your users&apos; <b>privacy</b>.</h2>"
    },
    {
      "text": "Get started for free. See real data in minutes.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Get started for <b>free.</b> See real data in minutes<b>.</b></h2>"
    },
    {
      "text": "No other platform offers accurate data, privacy protection, and simplicity",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">No other platform offers accurate data, privacy protection, and simplicity</h2>"
    },
    {
      "text": "Trusted by 1M+ organisations worldwide, from enterprises to public sector leader.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Trusted by <b>1M+ organisations</b> worldwide, from enterprises to public sector leader<b>.</b></h2>"
    },
    {
      "text": "Schedule your free demo",
      "html": "<h2 class=\"elementor-heading-title elementor-size-large\">Schedule your free demo</h2>"
    },
    {
      "text": "Request Demo",
      "html": "<h2 class=\"gform_title\">Request Demo</h2>"
    },
    {
      "text": "How Matomo helped Concrete CMS achieve 3x more leads",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">How Matomo helped Concrete CMS achieve <b>3x more leads</b></h2>"
    },
    {
      "text": "Certified ISO 27001:2022",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Certified ISO 27001:2022</h2>"
    },
    {
      "text": "Featured blog posts",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">Featured blog posts</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"widget-title\">Company</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"widget-title\">Support</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"widget-title\">Sales</h2>"
    },
    {
      "text": "Features",
      "html": "<h2 class=\"widget-title\">Features</h2>"
    },
    {
      "text": "Industries",
      "html": "<h2 class=\"widget-title\">Industries</h2>"
    },
    {
      "text": "Legal",
      "html": "<h2 class=\"widget-title\">Legal</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"widget-title\">Resources</h2>"
    },
    {
      "text": "Comparisons",
      "html": "<h2 class=\"widget-title\">Comparisons</h2>"
    },
    {
      "text": "Privacy",
      "html": "<h2 class=\"widget-title\">Privacy</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Privacy-first analytics you can trust - Analy... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Privacy-first analytics you can trust - Analy... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Privacy-first analytics you can trust - Analy... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Privacy-first analytics you can trust - Analy...?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Privacy-first analytics you can trust - Analy... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 82906,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 79823,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\"",
            "https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\"",
            "https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\"",
            "https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\"",
            "https://demo-web.matomo.org\"",
            "https://yoast.com/product/yoast-seo-wordpress/",
            "/title",
            "/ld+json",
            "/schema.org",
            "/matomo.org"
          ],
          "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 82964,
        "text": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Analytics Platform - Matomo</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Analytics Platform - Matomo\" />\n\t<meta property=\"og:site_name\" content=\"Analytics Platform - Matomo\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/matomo.org\\/#website\",\"url\":\"https:\\/\\/matomo.org\\/\",\"name\":\"Analytics Platform - Matomo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\/\\/matomo.org\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/matomo.org\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/matomo.org\\/#organization\",\"name\":\"Analytics Platform - Matomo\",\"url\":\"https:\\/\\/matomo.org\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/matomo.org\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/matomo.org\\/wp-content\\/uploads\\/2026\\/04\\/[email protected]\",\"contentUrl\":\"https:\\/\\/matomo.org\\/wp-content\\/uploads\\/2026\\/04\\/[email protected]\",\"width\":312,\"height\":60,\"caption\":\"Analytics Platform - Matomo\"},\"image\":{\"@id\":\"https:\\/\\/matomo.org\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Matomo.org\",\"https:\\/\\/x.com\\/matomo_org\"]}]}</script>\n\t<!-- / Yoast SEO plugin. -->\n\n\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<link rel='stylesheet' id='wp-block-library-css' href='https://matomo.org/wp-includes/css/dist/block-library/style.min.css?ver=c3bd3ed6fe7ef0157b35df6802ce9bdf' media=\"all\" crossorigin=\"anonymous\" />\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}\n/*# sourceURL=/wp-includes/css/classic-themes.min.css */\n</style>\n<style id='global-styles-inline-css'>\n:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=UTF-8",
          "length": 82968,
          "text": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Analytics Platform - Matomo</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Analytics Platform - Matomo\" />\n\t<meta property=\"og:site_name\" content=\"Analytics Platform - Matomo\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/matomo.org\\/#website\",\"url\":\"https:\\/\\/matomo.org\\/\",\"name\":\"Analytics Platform - Matomo\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\/\\/matomo.org\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/matomo.org\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/matomo.org\\/#organization\",\"name\":\"Analytics Platform - Matomo\",\"url\":\"https:\\/\\/matomo.org\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/matomo.org\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/matomo.org\\/wp-content\\/uploads\\/2026\\/04\\/[email protected]\",\"contentUrl\":\"https:\\/\\/matomo.org\\/wp-content\\/uploads\\/2026\\/04\\/[email protected]\",\"width\":312,\"height\":60,\"caption\":\"Analytics Platform - Matomo\"},\"image\":{\"@id\":\"https:\\/\\/matomo.org\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/Matomo.org\",\"https:\\/\\/x.com\\/matomo_org\"]}]}</script>\n\t<!-- / Yoast SEO plugin. -->\n\n\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<link rel='stylesheet' id='wp-block-library-css' href='https://matomo.org/wp-includes/css/dist/block-library/style.min.css?ver=c3bd3ed6fe7ef0157b35df6802ce9bdf' media=\"all\" crossorigin=\"anonymous\" />\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}\n/*# sourceURL=/wp-includes/css/classic-themes.min.css */\n</style>\n<style id='global-styles-inline-css'>\n:root{--wp--preset--aspect-ratio--square: 1;--wp--preset--aspect-ratio--4-3: 4/3;--wp--preset--aspect-ratio--3-4: 3/4;--wp--preset--aspect-ratio--3-2: 3/2;--wp--preset--aspect-ratio--2-3: 2/3;--wp--preset--aspect-ratio--16-9: 16/9;--wp--preset--aspect-ratio--9-16: 9/16;--wp--preset--color--black: #000000;--wp--preset--color--cyan-bluish-gray: #abb8c3;--wp--preset--color--white: #ffffff;--wp--preset--color--pale-pink: #f78da7;--wp--preset--color--vivid-red: #cf2e2e;--wp--preset--color--luminous-vivid-orange: #ff6900;--wp--preset--color--luminous-vivid-amber: #fcb900;--wp--preset--color--light-green-cyan: #7bdcb5;--wp--preset--color--vivid-green-cyan: #00d"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82956
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 82968
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n\t<meta charset=\"UTF-8\">\n\t<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-700.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/themes/website-child/assets/fonts/nunito-v9-latin-ext-regular.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-solid-900.woff2\" crossorigin>\n<link rel=\"preload\" as=\"font\" href=\"https://matomo.org/wp-content/plugins/elementor/assets/lib/font-awesome/webfonts/fa-regular-400.woff2\" crossorigin>\n<link rel=\"preconnect\" href=\"https://demo-web.matomo.org\" crossorigin /><meta name='robots' content='noindex, follow' />\n<meta name=\"viewport"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://matomo.org"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://matomo.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://matomo.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://matomo.org/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

50 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

2 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "2 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

25 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 670 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 670 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

13 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 12 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 12 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Minify CSS

13 Warning

Check name

Minify CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 3 KiB

Fix guidance

Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 3 KiB",
  "description": "Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

13 Warning

Check name

Reduce unused JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 82 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 82 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 0
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 9, 2026	64/100	Level 3, Bot-Aware	Current report