Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 48 out of 100
- Agent Ease of Use 55 out of 100
- Security & Trust 56 out of 100
- GEO, AIO and AEO 60 out of 100
- SEO 100 out of 100
- Performance 65 out of 100
- Accessibility 100 out of 100
What AI sees of your website
Home | Natural History Museum
Book tickets. Explore our galleries, science, news, videos and amazing images. South Kensington Tube. London, UK.
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 48 | Priority fix | 20 | 4 | 2 | View details |
| Discoverability | 47 | Priority fix | 6 | 0 | 0 | |
| Content Readiness | 24 | Priority fix | 10 | 4 | 2 | View details |
| Bot Access Control | 69 | Needs work | 4 | 0 | 0 | |
| Agent Ease of Use | 55 | Needs work | 2 | 0 | 0 | |
| API | 67 | Needs work | 1 | 0 | 0 | |
| Skill Discovery | 54 | Needs work | 1 | 0 | 0 | |
| GEO, AIO and AEO | 60 | Needs work | 8 | 2 | 2 | View details |
| GEO Readiness | Not Applicable | Not Applicable | 2 | 0 | 0 | |
| AIO Readiness | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| AEO Readiness | 42 | Priority fix | 2 | 2 | 2 | View details |
| SEO | 100 | Strong | 10 | 0 | 0 | |
| SEO | 100 | Strong | 10 | 0 | 0 | |
| Security & Trust | 56 | Needs work | 12 | 0 | 0 | |
| Security & Trust | 56 | Needs work | 12 | 0 | 0 | |
| Performance | 65 | Needs work | 13 | 0 | 0 | |
| Performance | 65 | Needs work | 13 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
6 items need attention
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
50 Fail
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing any valid freshness date in Last-Modified, Schema.org, Open Graph, Dublin Core, generic meta, or sitemap lastmod.
Details
Why it matters
Freshness signals help agents, crawlers, and search systems decide whether content is current enough to cite, summarize, cache, or compare against newer sources.
Check name
Content freshness signals
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval, citation, and ranking.
Result
Content freshness signals is missing or incomplete.
Validation steps
Validate Last-Modified header
No valid Last-Modified HTTP header was found.
Validate structured freshness dates
No Schema.org freshness dates were found.
Validate metadata freshness dates
No Open Graph, Dublin Core, or generic meta freshness date was found.
Corroborate with sitemap lastmod
Add a sitemap entry with a valid lastmod for the canonical page URL when sitemap corroboration is useful.
Evidence log4 steps · 16 lines
Validate Last-Modified header [fail]! No valid Last-Modified HTTP header was found.INFOValidate Last-Modified headerINFOReading Last-Modified response headerFAILCheck Last-Modified header is present and parseable actual="missing" expected="valid" alternateDates=[]FAILLast-Modified header is missing or invalidValidate structured freshness dates [fail]! No Schema.org freshness dates were found.INFOValidate structured freshness datesINFOCollecting Schema.org freshness dates from JSON-LD, Microdata, and RDFaFAILCheck structured freshness date count actual=0 expected="> 0" invalidDateCount=0 formats={} alternateDates=[]FAILNo structured freshness dates foundValidate metadata freshness dates [fail]! No Open Graph, Dublin Core, or generic meta freshness date was found.INFOValidate metadata freshness datesINFOCollecting Open Graph, Dublin Core, and generic meta freshness datesFAILCheck metadata freshness date count actual=0 expected="> 0" metaDateCount=0 invalidDateCount=0 alternateDates=[]FAILNo metadata freshness dates foundCorroborate with sitemap lastmod [warning]INFOCorroborate with sitemap lastmodINFODiscovering sitemap candidates and matching the scanned page URL candidateCount=1 attempts=1WARNCheck matching sitemap lastmod actual="invalid match" expected="valid match when available" sitemapUrl="https://www.nhm.ac.uk/sitemap.xml" robotsStatusCode=200WARNNo matching sitemap lastmod found after sitemap attempts attempts=1
AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is partially implemented.
22 Warning
AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is partially implemented.
Needs attention
Author attribution
Issue
No named author or publisher identity could be extracted.
Why it matters
Author attribution helps agents cite content responsibly, assess source credibility, and distinguish editorial pages from anonymous marketing copy.
Check name
Author attribution
Score
55/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Identify content authors or publishers for trust and attribution.
Result
Author attribution is partially implemented.
Validation steps
Schema.org attribution
Schema.org attribution is incomplete or relies only on publisher/fallback evidence.
Author identity quality
No named author or publisher identity could be extracted.
Evidence log2 steps · 8 lines
Schema.org attribution [warning]! Schema.org attribution is incomplete or relies only on publisher/fallback evidence.INFOSchema.org attributionINFOChecking structured data for author, creator, and publisher contributorsWARNCheck named Schema.org author count actual=0 expected="> 0" authorCount=0 publisherCount=0 namedContributors=0 authors=[] publishers=[] formats=[]WARNSchema.org attribution is incomplete or fallback-only authorCount=0 publisherCount=0 authors=[] publishers=[]Author identity quality [fail]! No named author or publisher identity could be extracted.INFOAuthor identity qualityINFOChecking contributors for stable identity signalsFAILCheck identified contributor count actual=0 expected="> 0" namedContributors=0 identifiedContributors=[] unidentifiedContributors=[]FAILNo named contributor identity could be extracted
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first passages
AEO: Answer-first passages scored 0/100 and needs a fix.
9 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first passages
AEO: Answer-first passages scored 0/100 and needs a fix.
Needs attention
AEO: Answer-first passages
Issue
47 section(s) bury or omit a concise opening answer. No direct definition pattern was detected.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Answer-first passages
Score
0/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Answer-first passages scored 0/100 and needs a fix.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Evidence and trust
AEO: Evidence and trust scored 43/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Evidence and trust
AEO: Evidence and trust scored 43/100 and needs a fix.
Needs attention
AEO: Evidence and trust
Issue
Missing answer evidence or trust signals: author, publisher, freshnessDate, sameAs.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Evidence and trust
Score
43/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Evidence and trust scored 43/100 and needs a fix.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 75/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
No direct definition sentence was detected.
Details
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Entity and definition clarity
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Entity and definition clarity scored 75/100 and needs improvement.
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question and answer structure
AEO: Question and answer structure scored 81/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question and answer structure
AEO: Question and answer structure scored 81/100 and needs improvement.
Needs attention
AEO: Question and answer structure
Issue
47 section(s) bury or omit a concise opening answer. No direct definition pattern was detected.
Why it matters
Answer engines need visible answer passages, clear question and heading structure, entity definitions, evidence, and trust signals. These signals improve extraction and attribution, but they do not guarantee answer-engine citations or search features.
Check name
AEO: Question and answer structure
Score
81/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to extract, answer from, and attribute without promising inclusion in any proprietary answer surface.
Result
AEO: Question and answer structure scored 81/100 and needs improvement.
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 58/100 | Level 3, Bot-Aware | Current report |