Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 56 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 81 out of 100
- SEO 85 out of 100
- Performance and Accessibility 59 out of 100
What AI sees of your website
Global award-winning digital marketing agency. NP Digital
We’re an end-to-end global digital marketing agency built by marketers, for marketers.
Next step
Turn this report into a fix workflow
22 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 56 | Needs work | 10 | 13 | 0 | View details |
| Discoverability | 43 | Priority fix | 3 | 6 | 0 | View details |
| Content Readiness | 61 | Needs work | 5 | 5 | 0 | View details |
| Bot Access Control | 67 | Needs work | 2 | 2 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 15 | 22 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 11 | 0 | 0 | |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 81 | Mostly ready | 6 | 0 | 14 | |
| GEO Readiness | 88 | Mostly ready | 2 | 0 | 4 | |
| AIO Readiness | 82 | Mostly ready | 3 | 0 | 4 | |
| AEO Readiness | 72 | Needs work | 1 | 0 | 6 | |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 59 | Needs work | 19 | 6 | 2 | View details |
| Performance | 47 | Priority fix | 13 | 5 | 2 | View details |
| Accessibility | 82 | Mostly ready | 6 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
45 items need attention
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
100 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130716
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\" class=\"html_stretched responsive av-preloader-disabled html_header_top html_logo_left html_main_nav_header html_menu_right html_slim html_header_sticky html_header_shrinking html_mobile_menu_tablet html_header_searchicon_disabled html_content_align_center html_header_unstick_top_disabled html_header_stretch_disabled html_av-submenu-hidden html_av-submenu-display-click html_av-overlay-side html_av-overlay-side-classic html_av-submenu-noclone html_entry_id_23760 av-cookies-no-cookie-consent av-no-preview av-default-lightbox html_text_menu_active av-mobile-menu-switch-default\">\n<head>\n<meta charset=\"UTF-8\" />\n\n\n<!-- mobile setting -->\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\n<!-- Scripts/CSS and wp_head hook -->\n<meta name='robo"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-wJl0tvob3yi1pKk7GVpqX0' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/openapi.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-5ULfL3VAR3e34eQp9MHKHk' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/swagger.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-kG8YqguXnqgYHJ9fLeZvSM' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/swagger.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-8F9hYe1wws14IR33dYunYR' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/api/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-82fW4SYpXPUYoge8TrrCrm' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/api/swagger.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-XX9nwVCTfcuMuWEch4Dznk' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/docs/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-RavRc1N0StkiotDtZvFPWY' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
Needs attention
Referrer-Policy
Issue
Referrer-Policy is missing or incomplete.
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
Needs attention
llms.txt
Issue
llms.txt was not found at the expected path.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130568
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130588
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: missing <footer> landmark; skipped heading levels; 7 links missing accessible names; 8/20 applicable form inputs have autocomplete attributes (12 missing).
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": false,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"#av-tab-section-1-1-link\" data-av-tab-section-title=\"1\" class=\"av-section-tab-title av-mf6w7udn-cc9c2c37e0b95db2bf7a6336ef13b5f2 av-tab-no-icon av-tab-with-image noHover av-tab-without-text av-active-tab-title\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-1\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2025/09/refijet-preview-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></sp",
"<a href=\"#av-tab-section-1-2-link\" data-av-tab-section-title=\"2\" class=\"av-section-tab-title av-mf6w7udn-9-b604eabfbf58e4516b3880fe1d5f7e85 av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-2\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2024/10/zagg-preview-1-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span cla",
"<a href=\"#av-tab-section-1-3-link\" data-av-tab-section-title=\"3\" class=\"av-section-tab-title av-mf6w7udn-63-0cd7e931b485f56b3e176fe6b47db43b av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-3\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2022/01/adobe-preview-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span cla",
"<a href=\"#av-tab-section-1-4-link\" data-av-tab-section-title=\"4\" class=\"av-section-tab-title av-mf6w7udn-54-84ca2df1e36121ae32d768420c32ca7f av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-4\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2025/09/claires-preview-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span c",
"<a href=\"#av-tab-section-1-5-link\" data-av-tab-section-title=\"5\" class=\"av-section-tab-title av-mf6w7udn-45-eaa286bca11fb32a4082255c68b801ea av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-5\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2024/02/uti-preview-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span class",
"<a href=\"#av-tab-section-1-6-link\" data-av-tab-section-title=\"6\" class=\"av-section-tab-title av-mf6w7udn-36-85b1c1fb530b07d623eec88fb6a06749 av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-6\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2021/11/sofi-preview-1-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span cl",
"<a href=\"#av-tab-section-1-7-link\" data-av-tab-section-title=\"7\" class=\"av-section-tab-title av-mf6w7udn-27-9300c6954a0ae8a4b5952fc8450e8057 av-tab-no-icon av-tab-with-image noHover av-tab-without-text\" role=\"tab\" tabindex=\"0\" aria-controls=\"av-tab-section-1-7\"><span class=\"av-tab-section-image\" style=\"background-image: url(https://npdigital.com/wp-content/uploads/2023/04/cnn-preview-180x180.jpg);\"></span><span class=\"av-outer-tab-title\"><span class=\"av-inner-tab-title\"></span></span><span class"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" value type=\"text\" name=\"cf-fname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" value type=\"text\" name=\"cf-lname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value type=\"email\" name=\"cf-email\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Website URL?\" value type=\"text\" name=\"cf-url\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" value type=\"text\" name=\"cf-fname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" value type=\"text\" name=\"cf-lname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Email\" value type=\"email\" name=\"cf-email\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Website URL?\" value type=\"text\" name=\"cf-url\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"First Name\" value type=\"text\" name=\"cf-fname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Last Name\" value type=\"text\" name=\"cf-lname\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-email wpcf7-validates-as-required wpcf7-text wpcf7-validates-as-email field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Company Email\" value type=\"email\" name=\"cf-email\">",
"<input size=\"40\" maxlength=\"400\" class=\"wpcf7-form-control wpcf7-text wpcf7-validates-as-required field\" aria-required=\"true\" aria-invalid=\"false\" placeholder=\"Website URL?\" value type=\"text\" name=\"cf-url\">"
],
"imagesMissingAlt": [
"<img src=\"https://npdigital.com/wp-content/themes/np-digital-design/images/triangle-sm-down.png\" class=\"npd-dashicons-arrow-down\" width=\"10\" height=\"6\" loading=\"lazy\">"
],
"skippedHeadingLevels": [
"h1: We make sure customers find you everywhere from Google to ChatGPT",
"h2: How can we help you get found?",
"h2: Creative storytelling and branding",
"h2: Global strategy, local execution",
"h2: Client results",
"h4: AI SEO strategy delivers +2,012% increase in referral traffic from ChatGPT and other LLMs.",
"h4: Paid search strategy delivers +28% revenue boost with decreased ad spend.",
"h4: Software giant sees +259% increase in total conversions coming from the organic search channel.",
"h4: Retail giant sees +2,068% increase in direct sales coming from organic search quarter-over-quarter.",
"h4: How UTI leveraged AI and content to reclaim critical search visibility.",
"h4: Organic search becomes primary driver of traffic and funded accounts for new product, increasing by +120%.",
"h4: +1 billion page views delivered in a calendar year, a 91% increase and delivered ahead of schedule.",
"h2: Join an award winning digital marketing team.",
"h2: Ready to unlock growth?",
"h3: Global",
"h3: Company",
"h3: Resources",
"h3: Social"
]
},
"counts": {
"h1": 1,
"headings": 18,
"links": 145,
"inaccessibleLinks": 7,
"buttons": 5,
"inaccessibleButtons": 0,
"images": 43,
"imagesWithAlt": 42,
"autocompleteInputs": 20,
"inputsWithAutocomplete": 8,
"missingAutocompleteInputs": 12
}
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
25 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
Needs attention
FAQPage schema
Issue
FAQ content was detected but no FAQPage schema was found.
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"BreadcrumbList",
"ImageObject",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
25 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
Needs attention
High-value schema types
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"BreadcrumbList",
"ImageObject",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
25 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://npdigital.com/wp-json/",
"rel": "https://api.w.org/"
},
{
"url": "https://npdigital.com/wp-json/wp/v2/pages/23114",
"rel": "alternate",
"type": "application/json"
},
{
"url": "https://npdigital.com/",
"rel": "shortlink"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130664
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130668
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130616
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5449
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130616
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130664
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
25 Fail
AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
Needs attention
Sitemap
Issue
No valid XML sitemap found at checked locations: https://npdigital.com/sitemap_index.xml, https://npdigital.com/sitemap.xml, https://npdigital.com/sitemap_index.xml, https://npdigital.com/sitemap-index.xml.
Why it matters
Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.
Check name
Sitemap
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Publish a sitemap and reference it from robots.txt.
Result
Sitemap is missing or incomplete.
Evidence
{
"checked": [
"https://npdigital.com/sitemap_index.xml",
"https://npdigital.com/sitemap.xml",
"https://npdigital.com/sitemap_index.xml",
"https://npdigital.com/sitemap-index.xml"
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130628
},
{
"path": "/webmcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5458
},
{
"path": "/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5428
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130644
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130660
},
{
"path": "/agent-card.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5449
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130676
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130652
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130624
},
{
"path": "/agent.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5434
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 130628
},
{
"path": "/agents.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5458
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "npdigital.com",
"probes": [
{
"name": "_index._agents.npdigital.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.npdigital.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "npdigital.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="interesses"> is missing tool-param-description.<input name="cf-fname"> is missing a label.<input name="cf-fname"> is missing tool-param-description.<input name="cf-lname"> is missing a label.<input name="cf-lname"> is missing tool-param-description.<input name="cf-email"> is missing a label.<input name="cf-email"> is missing tool-param-description.<input name="cf-url"> is missing a label.<input name="cf-url"> is missing tool-param-description.<select name="cf-budget"> is missing a label.<select name="cf-budget"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input name="cf-phone"> is missing a label.<input name="cf-phone"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 4,
"formsWithTags": 0,
"totalInteractive": 186,
"interactiveWithTags": 0,
"totalCount": 190,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone-fake\"> is missing a label.",
"<input name=\"cf-phone-fake\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 67,
"issues": [
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"interesses\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"cf-fname\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"cf-fname\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"cf-lname\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"cf-lname\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"cf-email\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"cf-email\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"cf-url\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"cf-url\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<select name=\"cf-budget\"> is missing a label."
},
{
"type": "code",
"value": "<select name=\"cf-budget\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"cf-phone\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"cf-phone\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 4,
"formsWithTags": 0,
"totalInteractive": 186,
"interactiveWithTags": 0,
"totalCount": 190,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone-fake\"> is missing a label.",
"<input name=\"cf-phone-fake\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 4,
"formsWithTags": 0,
"totalInteractive": 186,
"interactiveWithTags": 0,
"totalCount": 190,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"interesses\"> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone-fake\"> is missing a label.",
"<input name=\"cf-phone-fake\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"cf-fname\"> is missing a label.",
"<input name=\"cf-fname\"> is missing tool-param-description.",
"<input name=\"cf-lname\"> is missing a label.",
"<input name=\"cf-lname\"> is missing tool-param-description.",
"<input name=\"cf-email\"> is missing a label.",
"<input name=\"cf-email\"> is missing tool-param-description.",
"<input name=\"cf-url\"> is missing a label.",
"<input name=\"cf-url\"> is missing tool-param-description.",
"<select name=\"cf-budget\"> is missing a label.",
"<select name=\"cf-budget\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"cf-phone\"> is missing a label.",
"<input name=\"cf-phone\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Vary: Accept header".
11 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Vary: Accept header".
Needs attention
Markdown negotiation
Issue
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
67/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Vary: Accept header".
Validation steps
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Evidence
{
"failedStep": "vary-accept",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "pass",
"evidence": {
"statusCode": 200,
"contentType": "text/markdown; charset=UTF-8"
},
"issue": "Content-Type \"text/markdown; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "pass",
"evidence": {
"valid": true,
"hasHeading": true,
"wordCount": 1143,
"excerpt": "# We make sure customers find you everywhere from Google to ChatGPT\n\nWe help you show up everywhere customers are searching, swiping, scrolling, streaming, and shopping.\n\nWork with us\n \n## How can we help you get found?\n\n\n\n\n GEO / AEO\n SEO\n"
},
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2025-09-05T19:02:53+00:00",
"2026-03-23T21:31:42+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://npdigital.com/about/",
"text": "About",
"html": "<a href=\"https://npdigital.com/about/\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">About</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "https://npdigital.com/about/",
"text": "About",
"html": "<a href=\"https://npdigital.com/about/\">About</a>"
},
{
"href": "https://www.linkedin.com/company/npdigital/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/npdigital/\" target=\"_blank\" rel=\"noopener\" style=\"position: relative; overflow: hidden;\"> <img loading=\"lazy\" src=\"https://npdigital.com//wp-content/themes/np-digital-design/images/sm/linkedin.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\"> <span class=\"image-overlay overlay-type-extern\"><span class=\"image-overlay-inside\"></span></span></a>"
}
],
"contactLinks": [
{
"href": "https://npdigital.com/contact-us/",
"text": "Contact",
"html": "<a href=\"https://npdigital.com/contact-us/\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">Contact</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "https://npdigital.com/contact/#modal-rfp",
"text": "RFP",
"html": "<a href=\"https://npdigital.com/contact/#modal-rfp\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">RFP</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "/contact/#modal",
"text": "Let’s talk!",
"html": "<a href=\"/contact/#modal\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">Let’s talk!</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mewxpfb7-1898d1ae59f94e81e0a5a3b0c33bf650 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mewxpfb7-1-ac571e977adf705e74edf047031f65de avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-pxsr0q-a58a16344d09bc478951a4b47a545100 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-udcx56-fa2e10d8458c5578c25aeed7fe87a448 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-uejscq-4640d11416a0937f0d681774491e7617 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-vg8iy2-3ffd20e9b21dc8e5045e9fdc3b800e4e avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mf755coc-8c08a7b538c500c5e7bbdbec17f31a47 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "https://npdigital.com/contact-us/",
"text": "Contact",
"html": "<a href=\"https://npdigital.com/contact-us/\">Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Notice",
"html": "<a rel=\"privacy-policy\" href=\"https://npdigital.com/privacy-notice/\">Privacy Notice</a>"
},
{
"href": "https://npdigital.com/terms-of-service/",
"text": "Terms Of Service",
"html": "<a href=\"https://npdigital.com/terms-of-service/\">Terms Of Service</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
8 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 10,
"passing": 2,
"failing": [
{
"heading": "How can we help you get found?",
"headingHtml": "<h2 style=\"text-align: center; margin-bottom: 1em;\">How can we help you get found?</h2>",
"firstParagraph": "We’re A Recognized Leader And Driver Of Innovation In Performance Marketing",
"paragraphHtml": "<p style=\"text-align: center; margin-bottom: -30px!important; color: #fff!important;padding-top: 10px;\"><strong style=\"color: #fff;\">We’re A Recognized Leader And Driver Of Innovation In Performance Marketing</strong></p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Global strategy, local execution",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Global strategy, local execution</h2>",
"firstParagraph": "For our clients, we orchestrate the right mix of talent to build the perfect team. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.",
"paragraphHtml": "<p class=\"npd-align-left-mobile\" style=\"text-align: center; max-width: 1000px; display: block; margin: auto;\">For our clients, we orchestrate the right mix of talent to build <strong>the perfect team</strong>. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.</p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "Client results",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Client results</h2>",
"firstParagraph": "REFIJET",
"paragraphHtml": "<p style=\"color: #ff5e29; font-weight: 600; margin-top: 0;\">REFIJET</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Ready to unlock growth?",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Ready to <span style=\"color: #FF5E29;\">unlock growth? </span></h2>",
"firstParagraph": "5940 S Rainbow Blvd, Ste 400 Las Vegas, NV 89118-2507",
"paragraphHtml": "<p>5940 S Rainbow Blvd, Ste 400<br> Las Vegas, NV 89118-2507</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Global",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Global</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Company",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Company</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Resources</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Social",
"headingHtml": "<h3 class=\"widgettitle\">Social</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"img-w\"><img class=\"img\" src=\"https://npdigital.com/wp-content/themes/np-digital-design/images/logo_black.svg\" width=\"130\" height=\"52.37864\" alt loading=\"lazy\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2025-09-05T19:02:53+00:00",
"2026-03-23T21:31:42+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://npdigital.com/about/",
"text": "About",
"html": "<a href=\"https://npdigital.com/about/\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">About</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "https://npdigital.com/about/",
"text": "About",
"html": "<a href=\"https://npdigital.com/about/\">About</a>"
},
{
"href": "https://www.linkedin.com/company/npdigital/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/npdigital/\" target=\"_blank\" rel=\"noopener\" style=\"position: relative; overflow: hidden;\"> <img loading=\"lazy\" src=\"https://npdigital.com//wp-content/themes/np-digital-design/images/sm/linkedin.svg\" alt=\"LinkedIn\" width=\"20\" height=\"20\"> <span class=\"image-overlay overlay-type-extern\"><span class=\"image-overlay-inside\"></span></span></a>"
}
],
"contactLinks": [
{
"href": "https://npdigital.com/contact-us/",
"text": "Contact",
"html": "<a href=\"https://npdigital.com/contact-us/\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">Contact</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "https://npdigital.com/contact/#modal-rfp",
"text": "RFP",
"html": "<a href=\"https://npdigital.com/contact/#modal-rfp\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">RFP</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "/contact/#modal",
"text": "Let’s talk!",
"html": "<a href=\"/contact/#modal\" itemprop=\"url\" tabindex=\"0\" style=\"height: 90px; line-height: 90px;\"><span class=\"avia-bullet\"></span><span class=\"avia-menu-text\">Let’s talk!</span><span class=\"avia-menu-fx\"><span class=\"avia-arrow-wrap\"><span class=\"avia-arrow\"></span></span></span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mewxpfb7-1898d1ae59f94e81e0a5a3b0c33bf650 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mewxpfb7-1-ac571e977adf705e74edf047031f65de avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-pxsr0q-a58a16344d09bc478951a4b47a545100 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-udcx56-fa2e10d8458c5578c25aeed7fe87a448 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-uejscq-4640d11416a0937f0d681774491e7617 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-vg8iy2-3ffd20e9b21dc8e5045e9fdc3b800e4e avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "#modal",
"text": "Contact us to learn more",
"html": "<a href=\"#modal\" class=\"avia-button av-mf755coc-8c08a7b538c500c5e7bbdbec17f31a47 avia-icon_select-no avia-size-large avia-color-light\"><span class=\"avia_iconbox_title\">Contact us to learn more</span></a>"
},
{
"href": "https://npdigital.com/contact-us/",
"text": "Contact",
"html": "<a href=\"https://npdigital.com/contact-us/\">Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Notice",
"html": "<a rel=\"privacy-policy\" href=\"https://npdigital.com/privacy-notice/\">Privacy Notice</a>"
},
{
"href": "https://npdigital.com/terms-of-service/",
"text": "Terms Of Service",
"html": "<a href=\"https://npdigital.com/terms-of-service/\">Terms Of Service</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://npdigital.com/privacy-notice/",
"text": "Privacy Policy",
"html": "<a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 80/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 80/100 and needs improvement.
Needs attention
AIO: Visible structured data match
Issue
2 structured-data value(s) were not found in visible page text.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 80/100 and needs improvement.
Evidence
{
"schemaCount": 6,
"checkedFields": [
{
"path": "$[0].@graph[0].name",
"value": "Global award-winning digital marketing agency. NP Digital"
},
{
"path": "$[0].@graph[0].description",
"value": "We’re an end-to-end global digital marketing agency built by marketers, for marketers."
},
{
"path": "$[0].@graph[2].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[0].@graph[3].name",
"value": "NP Digital"
},
{
"path": "$[0].@graph[4].name",
"value": "NP Digital"
},
{
"path": "$[1].name",
"value": "Global award-winning digital marketing agency. NP Digital"
},
{
"path": "$[1].description",
"value": "We’re an end-to-end global digital marketing agency built by marketers, for marketers."
},
{
"path": "$[3].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[4].name",
"value": "NP Digital"
},
{
"path": "$[5].name",
"value": "NP Digital"
}
],
"mismatches": [
{
"path": "$[0].@graph[2].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[3].itemListElement[0].name",
"value": "Home"
}
],
"score": 80,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
7 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 7,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 12,
"heading": "H2: Global strategy, local execution",
"text": "For our clients, we orchestrate the right mix of talent to build the perfect team. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.",
"words": 43,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (43 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"npd-align-left-mobile\" style=\"text-align: center; max-width: 1000px; display: block; margin: auto;\">For our clients, we orchestrate the right mix of talent to build <strong>the perfect team</strong>. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.</p>"
},
{
"index": 43,
"heading": "H3: Social",
"text": "India +91+91244 results foundAfghanistan+93Åland Islands+358Albania+355Algeria+213American Samoa+1Andorra+376Angola+244Anguilla+1Antigua & Barbuda+1Argentina+54Armenia+374Aruba+297Ascension Island+247Australia+61Austria+43Azerbaijan+994Bahamas+1Bahrain+973Bangladesh+880Barbados+1Belarus+375Belgium+32Belize+501Benin+229Bermuda+1Bhutan+975Bolivia+591Bosnia & Herzegovina+387Botswana+267Brazil+55British Indian Ocean T...",
"words": 344,
"hasEvidence": true,
"reasons": [
"Too long for a citation-ready passage (344 words; target 80-220)."
],
"html": "<p><span class=\"wpcf7-form-control-wrap cf-phone\"><div class=\"iti iti--allow-dropdown iti--show-flags iti--inline-dropdown\"><div class=\"iti__country-container\" style=\"left: 0px;\"><button type=\"button\" class=\"iti__selected-country\" aria-expanded=\"false\" aria-label=\"Selected country\" aria-haspopup=\"true\" aria-controls=\"iti-0__dropdown-content\" role=\"combobox\" title=\"India\"><div class=\"iti__selected-country-primary\"><div class=\"iti__flag iti__in\"><span class=\"iti__a11y-text\">India +91</span></di..."
},
{
"index": 44,
"heading": "H3: Social",
"text": "By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. Privacy Policy.",
"words": 59,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (59 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"p-f p-tcpa\">By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. <a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>.</p>"
},
{
"index": 62,
"heading": "H3: Social",
"text": "India +91+91244 results foundAfghanistan+93Åland Islands+358Albania+355Algeria+213American Samoa+1Andorra+376Angola+244Anguilla+1Antigua & Barbuda+1Argentina+54Armenia+374Aruba+297Ascension Island+247Australia+61Austria+43Azerbaijan+994Bahamas+1Bahrain+973Bangladesh+880Barbados+1Belarus+375Belgium+32Belize+501Benin+229Bermuda+1Bhutan+975Bolivia+591Bosnia & Herzegovina+387Botswana+267Brazil+55British Indian Ocean T...",
"words": 344,
"hasEvidence": true,
"reasons": [
"Too long for a citation-ready passage (344 words; target 80-220)."
],
"html": "<p><span class=\"wpcf7-form-control-wrap cf-phone\"><div class=\"iti iti--allow-dropdown iti--show-flags iti--inline-dropdown\"><div class=\"iti__country-container\" style=\"left: 0px;\"><button type=\"button\" class=\"iti__selected-country\" aria-expanded=\"false\" aria-label=\"Selected country\" aria-haspopup=\"true\" aria-controls=\"iti-2__dropdown-content\" role=\"combobox\" title=\"India\"><div class=\"iti__selected-country-primary\"><div class=\"iti__flag iti__in\"><span class=\"iti__a11y-text\">India +91</span></di..."
},
{
"index": 63,
"heading": "H3: Social",
"text": "By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. Privacy Policy.",
"words": 59,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (59 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"p-f p-tcpa\">By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. <a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>.</p>"
},
{
"index": 75,
"heading": "H3: Social",
"text": "India +91+91244 results foundAfghanistan+93Åland Islands+358Albania+355Algeria+213American Samoa+1Andorra+376Angola+244Anguilla+1Antigua & Barbuda+1Argentina+54Armenia+374Aruba+297Ascension Island+247Australia+61Austria+43Azerbaijan+994Bahamas+1Bahrain+973Bangladesh+880Barbados+1Belarus+375Belgium+32Belize+501Benin+229Bermuda+1Bhutan+975Bolivia+591Bosnia & Herzegovina+387Botswana+267Brazil+55British Indian Ocean T...",
"words": 344,
"hasEvidence": true,
"reasons": [
"Too long for a citation-ready passage (344 words; target 80-220)."
],
"html": "<p><span class=\"wpcf7-form-control-wrap cf-phone\"><div class=\"iti iti--allow-dropdown iti--show-flags iti--inline-dropdown\"><div class=\"iti__country-container\" style=\"left: 0px;\"><button type=\"button\" class=\"iti__selected-country\" aria-expanded=\"false\" aria-label=\"Selected country\" aria-haspopup=\"true\" aria-controls=\"iti-3__dropdown-content\" role=\"combobox\" title=\"India\"><div class=\"iti__selected-country-primary\"><div class=\"iti__flag iti__in\"><span class=\"iti__a11y-text\">India +91</span></di..."
},
{
"index": 76,
"heading": "H3: Social",
"text": "By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. Privacy Policy.",
"words": 59,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (59 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"p-f p-tcpa\">By clicking the button below, you consent for NP Digital and partners to use automated technology, including pre-recorded messages, cell phones and texts, and email to contact you at the number and email address provided. This includes if the number is currently on any Do Not Call Lists. This consent is not required to make a purchase. <a href=\"https://npdigital.com/privacy-notice/\" style=\"color: inherit; text-decoration: none\" target=\"_blank\">Privacy Policy</a>.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 70/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
8 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 70/100 and needs improvement.
Evidence
{
"h2Count": 6,
"questionH2s": [
{
"index": 1,
"text": "How can we help you get found?",
"isQuestion": true,
"html": "<h2 style=\"text-align: center; margin-bottom: 1em;\">How can we help you get found?</h2>"
},
{
"index": 6,
"text": "Ready to unlock growth?",
"isQuestion": true,
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Ready to <span style=\"color: #FF5E29;\">unlock growth? </span></h2>"
}
],
"hasFaq": false,
"score": 70,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
8 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 10,
"passing": 2,
"failing": [
{
"heading": "How can we help you get found?",
"headingHtml": "<h2 style=\"text-align: center; margin-bottom: 1em;\">How can we help you get found?</h2>",
"firstParagraph": "We’re A Recognized Leader And Driver Of Innovation In Performance Marketing",
"paragraphHtml": "<p style=\"text-align: center; margin-bottom: -30px!important; color: #fff!important;padding-top: 10px;\"><strong style=\"color: #fff;\">We’re A Recognized Leader And Driver Of Innovation In Performance Marketing</strong></p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Global strategy, local execution",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Global strategy, local execution</h2>",
"firstParagraph": "For our clients, we orchestrate the right mix of talent to build the perfect team. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.",
"paragraphHtml": "<p class=\"npd-align-left-mobile\" style=\"text-align: center; max-width: 1000px; display: block; margin: auto;\">For our clients, we orchestrate the right mix of talent to build <strong>the perfect team</strong>. We put a strong focus on chemistry, relevant experience and proximity. For our employees, it doesn’t matter where you live, we have employees all over the world.</p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "Client results",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Client results</h2>",
"firstParagraph": "REFIJET",
"paragraphHtml": "<p style=\"color: #ff5e29; font-weight: 600; margin-top: 0;\">REFIJET</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Ready to unlock growth?",
"headingHtml": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Ready to <span style=\"color: #FF5E29;\">unlock growth? </span></h2>",
"firstParagraph": "5940 S Rainbow Blvd, Ste 400 Las Vegas, NV 89118-2507",
"paragraphHtml": "<p>5940 S Rainbow Blvd, Ste 400<br> Las Vegas, NV 89118-2507</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Global",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Global</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Company",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Company</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"widgettitle expand-ready\"><span class=\"text\">Resources</span><span class=\"more\"></span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Social",
"headingHtml": "<h3 class=\"widgettitle\">Social</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"img-w\"><img class=\"img\" src=\"https://npdigital.com/wp-content/themes/np-digital-design/images/logo_black.svg\" width=\"130\" height=\"52.37864\" alt loading=\"lazy\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 87/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 87/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: award, winning, make, sure, customers, find, everywhere, google, chatgpt.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
87/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 87/100 and needs improvement.
Evidence
{
"title": "Global award-winning digital marketing agency. NP Digital",
"h1": "We make sure customers find you everywhere from Google to ChatGPT",
"description": "We’re an end-to-end global digital marketing agency built by marketers, for marketers.",
"topicOverlap": 0.5714285714285714,
"topicTerms": [
"global",
"award",
"winning",
"digital",
"marketing",
"agency",
"make",
"sure",
"customers",
"find",
"everywhere",
"google",
"chatgpt"
],
"descriptionTerms": [
"end",
"global",
"digital",
"marketing",
"agency",
"built",
"marketers"
],
"missingFromDescription": [
"award",
"winning",
"make",
"sure",
"customers",
"find",
"everywhere",
"google",
"chatgpt"
],
"score": 87,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 10,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "How can we help you get found?",
"html": "<h2 style=\"text-align: center; margin-bottom: 1em;\">How can we help you get found?</h2>"
},
{
"text": "Creative storytelling and branding",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Creative storytelling and branding</h2>"
},
{
"text": "Global strategy, local execution",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Global strategy, local execution</h2>"
},
{
"text": "Client results",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Client results</h2>"
},
{
"text": "Join an award winning digital marketing team.",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Join an award winning digital marketing team.</h2>"
},
{
"text": "Ready to unlock growth?",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Ready to <span style=\"color: #FF5E29;\">unlock growth? </span></h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Global award-winning digital marketing agency... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Global award-winning digital marketing agency... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Global award-winning digital marketing agency... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Global award-winning digital marketing agency... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Global award-winning digital marketing agency... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 89/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 89/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: award, winning, make, sure, customers, find, everywhere, google, chatgpt.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
89/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 89/100 and needs improvement.
Evidence
{
"title": "Global award-winning digital marketing agency. NP Digital",
"h1": "We make sure customers find you everywhere from Google to ChatGPT",
"description": "We’re an end-to-end global digital marketing agency built by marketers, for marketers.",
"topicOverlap": 0.5714285714285714,
"definitionCount": 10,
"topicTerms": [
"global",
"award",
"winning",
"digital",
"marketing",
"agency",
"make",
"sure",
"customers",
"find",
"everywhere",
"google",
"chatgpt"
],
"descriptionTerms": [
"end",
"global",
"digital",
"marketing",
"agency",
"built",
"marketers"
],
"missingFromDescription": [
"award",
"winning",
"make",
"sure",
"customers",
"find",
"everywhere",
"google",
"chatgpt"
],
"score": 89,
"weight": 18
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5470
},
{
"path": "/api/context",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5440
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 131487
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "How can we help you get found?",
"html": "<h2 style=\"text-align: center; margin-bottom: 1em;\">How can we help you get found?</h2>"
},
{
"text": "Creative storytelling and branding",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Creative storytelling and branding</h2>"
},
{
"text": "Global strategy, local execution",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Global strategy, local execution</h2>"
},
{
"text": "Client results",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Client results</h2>"
},
{
"text": "Join an award winning digital marketing team.",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Join an award winning digital marketing team.</h2>"
},
{
"text": "Ready to unlock growth?",
"html": "<h2 class=\"av-special-heading-tag\" itemprop=\"headline\">Ready to <span style=\"color: #FF5E29;\">unlock growth? </span></h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Global award-winning digital marketing agency... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Global award-winning digital marketing agency... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Global award-winning digital marketing agency... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Global award-winning digital marketing agency...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Global award-winning digital marketing agency... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Global award-winning digital marketing agency... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Performance and AccessibilityAccessibilityBrowser audit
Image elements do not have `[alt]` attributes
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Image elements do not have `[alt]` attributes
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
50 Fail
SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
1 link found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "1 link found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
Check name
Improve image delivery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,295 KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,295 KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
LCP breakdown
14 Fail
Performance and AccessibilityPerformanceBrowser audit
LCP breakdown
Check name
LCP breakdown
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays.
References
https://web.dev/learn/performance/Evidence
{
"description": "Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays."
}Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
Check name
Links do not have a discernible name
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).
References
https://web.dev/learn/performance/Evidence
{
"description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Minify CSS
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Minify CSS
Check name
Minify CSS
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 2 KiB
Fix guidance
Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 2 KiB",
"description": "Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
Check name
Reduce unused CSS
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 38 KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 38 KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 20
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
6 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
60/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "speed-index",
"title": "Speed Index",
"score": 59,
"displayValue": "2.1 s",
"numericValue": 2078.55861107158
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 46,
"displayValue": "4.7 s",
"numericValue": 4712.189413566316
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 51,
"displayValue": "250 ms",
"numericValue": 245.0000000000009
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 11,
"displayValue": "4.6 s",
"numericValue": 4640.086723505587
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 99,
"displayValue": "0.6 s",
"numericValue": 561.010329464806
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "10 ms",
"numericValue": 8.681392499999998
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 10 ms",
"numericValue": 12
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 12,
"displayValue": "740 ms",
"numericValue": 743.0000000000022
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 54/100 | Level 3, Bot-Aware | Current report |