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Jun 9, 2026, 2:01 PM
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SCANNED
Jun 9, 2026, 2:01:24 PMJun 9, 2026, 2:01 PM
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39/100
OVERALL SCORE
Level 2, Agent-Limited
Priority improvements needed for AI agents
- AI Discoverability 18 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 100 out of 100
- GEO, AIO and AEO 70 out of 100
- SEO 85 out of 100
- Performance and Accessibility 43 out of 100
What AI sees of your website
Ogilvy
At Ogilvy, we design the brand; we turn the brand into an experience; and we communicate the brand’s story. We make brands matter. Learn more about Ogilvy's capabilities at Ogilvy.com.
Next step
Turn this report into a fix workflow
24 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 18 | Priority fix | 3 | 19 | 1 | View details |
| Discoverability | 29 | Priority fix | 2 | 7 | 0 | View details |
| Content Readiness | 21 | Priority fix | 1 | 8 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 15 | 22 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 11 | 0 | 0 | |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 70 | Needs work | 6 | 3 | 10 | View details |
| GEO Readiness | 83 | Mostly ready | 2 | 0 | 3 | |
| AIO Readiness | 58 | Needs work | 2 | 2 | 3 | View details |
| AEO Readiness | 66 | Needs work | 2 | 1 | 4 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 100 | Strong | 9 | 0 | 0 | |
| Security & Trust | 100 | Strong | 5 | 0 | 0 | |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 43 | Priority fix | 17 | 9 | 1 | View details |
| Performance | 25 | Priority fix | 9 | 5 | 1 | View details |
| Accessibility | 76 | Mostly ready | 8 | 4 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
50 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"04f2da4c5bc083b6ff997c1f-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"a0167261b0113036ecce87b4-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"d8911df087b47dcc1435eb8b-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"7e0348b0148e6a3b9afb20ae-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"2cd0e035e1fb2f34f4e3151c-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"038bcb9c0116fb98735c2f60-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"1f8edd267598b551ba0589d4-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"f07912b12328813948ebf197-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(\"GET\", '/check-geo-country', false);\n req.send(null);\n var gcode = req.getResponseHeader(\"x-geo-country\");\n return (gcode) ? gcode.toLowerCase() : \"us\";\n }\n\n var geo_country_code = getGeoCode();\n var geo_website_codes = {\"af\":\"\",\"ax\":\"\",\"al\":true,\"dz\":\"\",\"as\":\"\",\"ad\":\"\",\"ao\":\"\",\"ai\":\"\",\"ag\":\"\",\"ar\":true,\"am\":\"\",\"aw\":\"\",\"ap\":true,\"au\":true,\"at\":true,\"az\":\"\",\"bs\":\"\",\"bh\":true,\"bd\":\"\",\"bb\":\"\",\"by\":\"\",\"be\":true,\"bz\":\"\",\"bj\":\"\",\"bm\":\"\",\"bt\":\"\",\"bo\":true,\"bq\":\"\",\"ba\":\"\",\"bw\":\"\",\"bv\":\"\",\"br\":true,\"io\":\"\",\"bn\":\"\",\"bg\":\"\",\"bf\":\"\",\"bi\":\"\","
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83664
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83626
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83629
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83589
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83549
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83589
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83626
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83597
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83561
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83549
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83610
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83623
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83577
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83635
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83617
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83595
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83557
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83598
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83561
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is missing or incomplete.
20 Fail
AI DiscoverabilityContent ReadinessEstablished
Author attribution
Author attribution is missing or incomplete.
20 Fail
Needs attention
Author attribution
01
Issue
Author attribution is missing: no schema.org author/publisher; no author meta tags; no rel=author links; no visible byline detected.
02
Why it matters
Author attribution helps agents cite content responsibly, assess source credibility, and distinguish editorial pages from anonymous marketing copy.
Check name
Author attribution
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Identify content authors or publishers for trust and attribution.
Result
Author attribution is missing or incomplete.
Evidence
{
"editorial": true,
"schemaAuthor": false,
"metaAuthor": false,
"relAuthor": false,
"visibleByline": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": []
}AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
JSON-LD present
JSON-LD present is missing or incomplete.
20 Fail
Needs attention
JSON-LD present
01
Issue
No JSON-LD blocks found.
02
Why it matters
JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.
Check name
JSON-LD present
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose schema.org JSON-LD so AI search systems can parse page entities.
Result
JSON-LD present is missing or incomplete.
Evidence
{
"blocks": 0,
"validBlocks": 0,
"schemaContextBlocks": 0,
"errors": [],
"documents": [],
"nodes": []
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
20 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
20 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 188
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 193
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
20 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
20 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Cookie,Accept-Encoding,X-Geo-Country".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Cookie,Accept-Encoding,X-Geo-Country"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Cookie,Accept-Encoding,X-Geo-Country\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 39967,
"excerpt": "<!DOCTYPE html>\n<html lang=\"en\" dir=\"ltr\" prefix=\"og: https://ogp.me/ns#\" translate=\"no\">\n <head>\n <script type=\"e526167b76bb31f2d4e394e4-text/javascript\">\n function getGeoCode(){\n var req = new XMLHttpRequest();\n req.open(",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
Needs attention
Organization / WebSite schema
01
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
02
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": []
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
20 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
20 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: invalid h1 (found 2); skipped heading levels; 5/10 applicable form inputs have autocomplete attributes (5 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": false,
"accessibleLinks": true,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input data-bef-auto-submit-exclude data-drupal-selector=\"edit-combine\" type=\"text\" id=\"edit-combine\" name=\"combine\" value size=\"30\" maxlength=\"128\" class=\"form-text\" aria-label=\"Search work\">",
"<input class=\"js-text-full text-full form-text required\" data-drupal-selector=\"edit-field-name-0-value\" type=\"text\" id=\"edit-field-name-0-value\" name=\"field_name[0][value]\" value size=\"60\" maxlength=\"255\" placeholder=\"Full Name\" required=\"required\" aria-required=\"true\">",
"<input class=\"js-text-full text-full form-text required\" data-drupal-selector=\"edit-field-title-0-value\" type=\"text\" id=\"edit-field-title-0-value\" name=\"field_title[0][value]\" value size=\"60\" maxlength=\"255\" placeholder=\"Job Title\" required=\"required\" aria-required=\"true\">",
"<input class=\"js-text-full text-full form-text required\" data-drupal-selector=\"edit-field-account-name-0-value\" type=\"text\" id=\"edit-field-account-name-0-value\" name=\"field_account_name[0][value]\" value size=\"60\" maxlength=\"255\" placeholder=\"Company\" required=\"required\" aria-required=\"true\">",
"<input class=\"js-text-full text-full form-text required\" data-drupal-selector=\"edit-email-0-value\" type=\"text\" id=\"edit-email-0-value\" name=\"email[0][value]\" value size=\"60\" maxlength=\"255\" placeholder=\"Email\" required=\"required\" aria-required=\"true\">"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": [
"h1: Ogilvy",
"h3: Add the Look eGo",
"h3: Come Get It Fanta",
"h3: Can't Kiss? French Kiss Instead Maison Perrier",
"h3: Nescau Projeto Alpha NESCAU",
"h3: Break Mode Kit Kat",
"h3: Eyes Where You Need Them Volkswagen",
"h3: Unfading Love Thai Life Insurance",
"h3: The Praised Sons Superbet and PAOK FC",
"h3: Tasty Backs Hellmann's",
"h3: It's What You Bring Jameson Irish Whiskey",
"h3: Not Our AI Reality IBM",
"h3: Vaseline Originals Vaseline",
"h3: The Nameplates Revival Milka",
"h3: The Nipple Sponsorship Vaseline",
"h3: And a Coke Coca-Cola",
"h3: Shot Without Permission Amstel",
"h3: The Reserve Resort Fundemar",
"h3: Art's Missing Period Kotex",
"h3: The Devil Wears Prada 2 Coca-Cola",
"h3: Drink in America Coca-Cola",
"h3: Is Mayonnaise an Instrument? Hellmann's",
"h3: Hej Carlo Felice, IKEA is This Way IKEA",
"h3: Cracked Royale Supercell Clash Royale",
"h3: Breast Cancer Never Breast Cancer Now",
"h3: Eyeballs Up Canadian Film Fest",
"h3: Grandma's Darling Heinz",
"h3: Jump Coca-Cola",
"h3: Essa Coca-Cola Toda Coca-Cola",
"h3: Officially Unsponsored Australian Steelers",
"h3: Carmen the Rock Star / Goodnight Rock Stars Workday",
"h3: Showroom on Ice Loods 5",
"h3: r/eal reviews Dove",
"h3: Women of High Value Ministry of Equality of Spain",
"h3: Taste the Tunder Thums Up",
"h3: Your Epic Vibe Alibaba Cloud",
"h3: This is How We Waltz CommBank Matildas",
"h3: Restore Valentine's Day Cadbury 5 Star",
"h3: Bromance Blooms on the Battlefield Supercell Clash of Clans",
"h3: AI Knows Nothing Cadbury Silk",
"h3: Spark Every Moment and Let Us Come Together this Chinese New Year Coca-Cola",
"h3: MLS is Back / The Call Major League Soccer",
"h3: The Game is Ours Dove",
"h3: Snow Penises Testicular Cancer Foundation",
"h3: Feel it All / 'Bubbling Up' Coca-Cola",
"h3: For the Why Financial Times",
"h3: Affordable Masterpieces IKEA Alsulaiman",
"h3: Laal Paar Sarees Coca-Cola",
"h3: Goodnight, See You For Breakfast McDonald's",
"h3: Bring Your Best San Pellegrino",
"h3: NYWYNI Premier Protein",
"h3: Blockbuster Jodi, Paps, Single Hero, Sofa Vaseline",
"h3: The Other Driver Greek Ministry of Transportation",
"h3: AI-ncient Influencer Experience Abu Dhabi",
"h3: DRÖNJÖNS & DRAGAN IKEA",
"h3: Holiday on Italian Time San Pellegrino",
"h3: SoundOfHome.FM Coca-Cola",
"h3: The Unexpected Guest Sainsbury's",
"h3: The Energy of Christmas Never Goes Out Galp",
"h3: Escape Vehicle Toyota Hellas",
"h3: Tear the Paper Ceiling - Story Unfold Opportunity@Work & Ad Council",
"h3: Now is Yours Huawei",
"h3: The Sound of Divorce Calm",
"h3: Surf Ritual Corona & World Surf League",
"h3: Find Your Genre The Chicago International Film Festival",
"h3: The Night of the Very Big Kid Sour Patch Kids",
"h3: Mayo Halloween Heinz",
"h3: Agree to Agree Ad Council",
"h3: Phone Sleep Collection IKEA",
"h3: To Die or To Lose Your Life The Directorate-General for Traffic",
"h3: Choltey Choltey Chollish Asian Paints",
"h3: Sweet Tokyo KFC",
"h3: It's Only Natural Burger King",
"h3: Goya Uber Eats",
"h3: Forever Golf Volkswagen",
"h3: Global Fanta Halloween Fanta",
"h3: Por Huevos Ministry of Equality of Spain",
"h3: Let's Create Smarter Business IBM",
"h3: The Bimbo Dream Bimbo and FC Barcelona",
"h3: It's Not a Place Ministry of Equality of Spain",
"h3: KAIIA KFC",
"h3: Life Takes Guts TAL",
"h3: Coca-Cola x Star Wars: Refresh Your Galaxy Coca-Cola",
"h3: Fractional Window Shopping TD Bank",
"h3: Carrom Board Chupa Chups",
"h3: Baby Minder Eurofarma",
"h3: Shades of Red Coca-Cola",
"h3: Vaseline Verified Vaseline",
"h3: Club Classic Hellmann's",
"h3: Night Signals Chevrolet",
"h3: Get Unready Dove",
"h3: The Athletes Code Powerade",
"h3: Haaland Payback Time Supercell Clash of Clans",
"h3: Make Love Last Viatris",
"h3: Most Likely To Dove",
"h3: Glowing Relief Alivia Health",
"h3: With Love, Italy Sanpellegrino CIAO!",
"h3: Meet Marina Prieto JCDecaux",
"h3: Recycle Me Coca-Cola",
"h3: Can't B Broken Verizon",
"h3: Michael CeraVe CeraVe",
"h3: Filter Caps Baylor Foundation & FILSA",
"h3: Machine-Generated MACMA",
"h3: Fishy.AI IBM x Adobe",
"h3: Heaven Fish Regal Springs",
"h3: Cost of Beauty Dove",
"h3: Toxic Influence Dove",
"h5: no title",
"h5: Subscribe to stay up to date with our latest thinking",
"h1: Contact us",
"h3: Areas of interest:",
"h3: Message"
]
},
"counts": {
"h1": 2,
"headings": 112,
"links": 371,
"inaccessibleLinks": 0,
"buttons": 2,
"inaccessibleButtons": 0,
"images": 298,
"imagesWithAlt": 298,
"autocompleteInputs": 10,
"inputsWithAutocomplete": 5,
"missingAutocompleteInputs": 5
}
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.ogilvy.com",
"probes": [
{
"name": "_index._agents.www.ogilvy.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.ogilvy.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.ogilvy.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "ogilvy.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
15 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
15 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Tue, 02 Jun 2026 17:46:54 GMT",
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input name="combine"> is missing tool-param-description.<input name="field_capability_target_id[1]"> is missing tool-param-description.<input name="field_capability_target_id[7111]"> is missing tool-param-description.<input name="field_capability_target_id[21]"> is missing tool-param-description.<input name="field_capability_target_id[36]"> is missing tool-param-description.<input name="field_capability_target_id[11]"> is missing tool-param-description.<input name="field_capability_target_id[31]"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.<input name="field_name[0][value]"> is missing tool-param-description.<input name="field_title[0][value]"> is missing tool-param-description.<input name="field_account_name[0][value]"> is missing tool-param-description.<select name="field_crm_industries"> is missing tool-param-description.<select name="field_country_c"> is missing tool-param-description.<input name="email[0][value]"> is missing tool-param-description.<input name="op"> is missing a label.<input name="op"> is missing tool-param-description.<input name="url"> is missing tool-param-description.<input name="full_name"> is missing tool-param-description.<input name="company"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 397,
"interactiveWithTags": 0,
"totalCount": 400,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"combine\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[1]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[7111]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[21]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[36]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[11]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[31]\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"field_name[0][value]\"> is missing tool-param-description.",
"<input name=\"field_title[0][value]\"> is missing tool-param-description.",
"<input name=\"field_account_name[0][value]\"> is missing tool-param-description.",
"<select name=\"field_crm_industries\"> is missing tool-param-description.",
"<select name=\"field_country_c\"> is missing tool-param-description.",
"<input name=\"email[0][value]\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description.",
"<input name=\"full_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"contact_email\"> is missing tool-param-description.",
"<select name=\"interest\"> is missing tool-param-description.",
"<select name=\"region\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Advertising, Brand, and Content]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Consulting]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Experience and Media]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Health and Wellness]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Public Relations and Influence]\"> is missing tool-param-description.",
"<textarea name=\"provide_details\"> is missing a label.",
"<textarea name=\"provide_details\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 38,
"issues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"combine\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[1]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[7111]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[21]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[36]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[11]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[31]\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"field_name[0][value]\"> is missing tool-param-description.",
"<input name=\"field_title[0][value]\"> is missing tool-param-description.",
"<input name=\"field_account_name[0][value]\"> is missing tool-param-description.",
"<select name=\"field_crm_industries\"> is missing tool-param-description.",
"<select name=\"field_country_c\"> is missing tool-param-description.",
"<input name=\"email[0][value]\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description.",
"<input name=\"full_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"combine\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[1]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[7111]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[21]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[36]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[11]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_capability_target_id[31]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_name[0][value]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_title[0][value]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"field_account_name[0][value]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<select name=\"field_crm_industries\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<select name=\"field_country_c\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"email[0][value]\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"op\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"op\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"url\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"full_name\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"company\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 397,
"interactiveWithTags": 0,
"totalCount": 400,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"combine\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[1]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[7111]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[21]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[36]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[11]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[31]\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"field_name[0][value]\"> is missing tool-param-description.",
"<input name=\"field_title[0][value]\"> is missing tool-param-description.",
"<input name=\"field_account_name[0][value]\"> is missing tool-param-description.",
"<select name=\"field_crm_industries\"> is missing tool-param-description.",
"<select name=\"field_country_c\"> is missing tool-param-description.",
"<input name=\"email[0][value]\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description.",
"<input name=\"full_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"contact_email\"> is missing tool-param-description.",
"<select name=\"interest\"> is missing tool-param-description.",
"<select name=\"region\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Advertising, Brand, and Content]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Consulting]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Experience and Media]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Health and Wellness]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Public Relations and Influence]\"> is missing tool-param-description.",
"<textarea name=\"provide_details\"> is missing a label.",
"<textarea name=\"provide_details\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 397,
"interactiveWithTags": 0,
"totalCount": 400,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"combine\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[1]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[7111]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[21]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[36]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[11]\"> is missing tool-param-description.",
"<input name=\"field_capability_target_id[31]\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"field_name[0][value]\"> is missing tool-param-description.",
"<input name=\"field_title[0][value]\"> is missing tool-param-description.",
"<input name=\"field_account_name[0][value]\"> is missing tool-param-description.",
"<select name=\"field_crm_industries\"> is missing tool-param-description.",
"<select name=\"field_country_c\"> is missing tool-param-description.",
"<input name=\"email[0][value]\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description.",
"<input name=\"full_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"contact_email\"> is missing tool-param-description.",
"<select name=\"interest\"> is missing tool-param-description.",
"<select name=\"region\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Advertising, Brand, and Content]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Consulting]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Experience and Media]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Health and Wellness]\"> is missing tool-param-description.",
"<input name=\"area_of_interest[Public Relations and Influence]\"> is missing tool-param-description.",
"<textarea name=\"provide_details\"> is missing a label.",
"<textarea name=\"provide_details\"> is missing tool-param-description.",
"<input name=\"op\"> is missing a label.",
"<input name=\"op\"> is missing tool-param-description.",
"<input name=\"url\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
10 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 0/100 and needs a fix.
10 Fail
Needs attention
AIO: Visible structured data match
01
Issue
No JSON-LD structured data was detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
0/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 0/100 and needs a fix.
Evidence
{
"schemaCount": 0,
"mismatches": [],
"score": 0,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
8 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
8 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema, JSON-LD structured data.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 60/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 15,
"schemaBlocks": 0,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema",
"JSON-LD structured data"
],
"score": 60,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/about",
"text": "About",
"html": "<a href=\"/about\" data-drupal-link-system-path=\"node/8426\">About</a>"
},
{
"href": "https://www.linkedin.com/company/ogilvy/",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/ogilvy/\" title=\"LinkedIn\" rel=\"noopener noreferrer\" target=\"_blank\"> LinkedIn </a>"
}
],
"contactLinks": [
{
"href": "/contact",
"text": "Contact",
"html": "<a href=\"/contact\" data-drupal-link-system-path=\"node/8406\">Contact</a>"
},
{
"href": "/contact/subscribe",
"text": "Subscribe",
"html": "<a href=\"/contact/subscribe\" aria-haspopup=\"Subscribe\" aria-label=\"Open Subscribe popup\" aria-expanded=\"false\" title class=\"subscribe-popup-open use-ajax1 feed-crm-pop_open footer-connect\"> Subscribe</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/privacy-policy\" data-drupal-link-system-path=\"node/616\">Privacy Policy</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a target=\"_blank\" href=\"/privacy-policy\">Privacy Policy</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a target=\"_blank\" href=\"/privacy-policy\">Privacy Policy</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/about",
"text": "About",
"html": "<a href=\"/about\" data-drupal-link-system-path=\"node/8426\">About</a>"
},
{
"href": "https://www.linkedin.com/company/ogilvy/",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/ogilvy/\" title=\"LinkedIn\" rel=\"noopener noreferrer\" target=\"_blank\"> LinkedIn </a>"
}
],
"contactLinks": [
{
"href": "/contact",
"text": "Contact",
"html": "<a href=\"/contact\" data-drupal-link-system-path=\"node/8406\">Contact</a>"
},
{
"href": "/contact/subscribe",
"text": "Subscribe",
"html": "<a href=\"/contact/subscribe\" aria-haspopup=\"Subscribe\" aria-label=\"Open Subscribe popup\" aria-expanded=\"false\" title class=\"subscribe-popup-open use-ajax1 feed-crm-pop_open footer-connect\"> Subscribe</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/privacy-policy\" data-drupal-link-system-path=\"node/616\">Privacy Policy</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a target=\"_blank\" href=\"/privacy-policy\">Privacy Policy</a>"
},
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a target=\"_blank\" href=\"/privacy-policy\">Privacy Policy</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
108 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 108,
"passing": 0,
"failing": [
{
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"headingHtml": "<h3 class=\"work__item-title\"> <span>Add the Look <span class=\"work__item-client\">eGo </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Come Get It Fanta",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Come Get It <span class=\"work__item-client\">Fanta </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Can't Kiss? French Kiss Instead Maison Perrier",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Can't Kiss? French Kiss Instead <span class=\"work__item-client\">Maison Perrier </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Nescau Projeto Alpha NESCAU",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Nescau Projeto Alpha <span class=\"work__item-client\">NESCAU </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Break Mode Kit Kat",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Break Mode <span class=\"work__item-client\">Kit Kat </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Eyes Where You Need Them Volkswagen",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Eyes Where You Need Them <span class=\"work__item-client\">Volkswagen </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Unfading Love Thai Life Insurance",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Unfading Love <span class=\"work__item-client\">Thai Life Insurance </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Praised Sons Superbet and PAOK FC",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Praised Sons <span class=\"work__item-client\">Superbet and PAOK FC </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tasty Backs Hellmann's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Tasty Backs <span class=\"work__item-client\">Hellmann's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "It's What You Bring Jameson Irish Whiskey",
"headingHtml": "<h3 class=\"work__item-title\"> <span>It's What You Bring <span class=\"work__item-client\">Jameson Irish Whiskey </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Not Our AI Reality IBM",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Not Our AI Reality <span class=\"work__item-client\">IBM </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Vaseline Originals Vaseline",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Vaseline Originals <span class=\"work__item-client\">Vaseline </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Nameplates Revival Milka",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Nameplates Revival <span class=\"work__item-client\">Milka </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Nipple Sponsorship Vaseline",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Nipple Sponsorship <span class=\"work__item-client\">Vaseline </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "And a Coke Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>And a Coke <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shot Without Permission Amstel",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Shot Without Permission <span class=\"work__item-client\">Amstel </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Reserve Resort Fundemar",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Reserve Resort <span class=\"work__item-client\">Fundemar </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Art's Missing Period Kotex",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Art's Missing Period <span class=\"work__item-client\">Kotex </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Devil Wears Prada 2 Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Devil Wears Prada 2 <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Drink in America Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Drink in America <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Is Mayonnaise an Instrument? Hellmann's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Is Mayonnaise an Instrument? <span class=\"work__item-client\">Hellmann's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Hej Carlo Felice, IKEA is This Way IKEA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Hej Carlo Felice, IKEA is This Way <span class=\"work__item-client\">IKEA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cracked Royale Supercell Clash Royale",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Cracked Royale <span class=\"work__item-client\">Supercell Clash Royale </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Breast Cancer Never Breast Cancer Now",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Breast Cancer Never <span class=\"work__item-client\">Breast Cancer Now </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Eyeballs Up Canadian Film Fest",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Eyeballs Up <span class=\"work__item-client\">Canadian Film Fest </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Grandma's Darling Heinz",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Grandma's Darling <span class=\"work__item-client\">Heinz </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Jump Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Jump <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Essa Coca-Cola Toda Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Essa Coca-Cola Toda <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Officially Unsponsored Australian Steelers",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Officially Unsponsored <span class=\"work__item-client\">Australian Steelers </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Carmen the Rock Star / Goodnight Rock Stars Workday",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Carmen the Rock Star / Goodnight Rock Stars <span class=\"work__item-client\">Workday </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Showroom on Ice Loods 5",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Showroom on Ice <span class=\"work__item-client\">Loods 5 </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "r/eal reviews Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>r/eal reviews <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Women of High Value Ministry of Equality of Spain",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Women of High Value <span class=\"work__item-client\">Ministry of Equality of Spain </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Taste the Tunder Thums Up",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Taste the Tunder <span class=\"work__item-client\">Thums Up </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Your Epic Vibe Alibaba Cloud",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Your Epic Vibe <span class=\"work__item-client\">Alibaba Cloud </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "This is How We Waltz CommBank Matildas",
"headingHtml": "<h3 class=\"work__item-title\"> <span>This is How We Waltz <span class=\"work__item-client\">CommBank Matildas </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Restore Valentine's Day Cadbury 5 Star",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Restore Valentine's Day <span class=\"work__item-client\">Cadbury 5 Star </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Bromance Blooms on the Battlefield Supercell Clash of Clans",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Bromance Blooms on the Battlefield <span class=\"work__item-client\">Supercell Clash of Clans </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI Knows Nothing Cadbury Silk",
"headingHtml": "<h3 class=\"work__item-title\"> <span>AI Knows Nothing <span class=\"work__item-client\">Cadbury Silk </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Spark Every Moment and Let Us Come Together this Chinese New Year Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Spark Every Moment and Let Us Come Together this Chinese New Year <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "MLS is Back / The Call Major League Soccer",
"headingHtml": "<h3 class=\"work__item-title\"> <span>MLS is Back / The Call <span class=\"work__item-client\">Major League Soccer </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Game is Ours Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Game is Ours <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Snow Penises Testicular Cancer Foundation",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Snow Penises <span class=\"work__item-client\">Testicular Cancer Foundation </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Feel it All / 'Bubbling Up' Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Feel it All / 'Bubbling Up' <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "For the Why Financial Times",
"headingHtml": "<h3 class=\"work__item-title\"> <span>For the Why <span class=\"work__item-client\">Financial Times </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Affordable Masterpieces IKEA Alsulaiman",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Affordable Masterpieces <span class=\"work__item-client\">IKEA Alsulaiman </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Laal Paar Sarees Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Laal Paar Sarees <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Goodnight, See You For Breakfast McDonald's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Goodnight, See You For Breakfast <span class=\"work__item-client\">McDonald's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Bring Your Best San Pellegrino",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Bring Your Best <span class=\"work__item-client\">San Pellegrino </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "NYWYNI Premier Protein",
"headingHtml": "<h3 class=\"work__item-title\"> <span>NYWYNI <span class=\"work__item-client\">Premier Protein </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Blockbuster Jodi, Paps, Single Hero, Sofa Vaseline",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Blockbuster Jodi, Paps, Single Hero, Sofa <span class=\"work__item-client\">Vaseline </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Other Driver Greek Ministry of Transportation",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Other Driver <span class=\"work__item-client\">Greek Ministry of Transportation </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "AI-ncient Influencer Experience Abu Dhabi",
"headingHtml": "<h3 class=\"work__item-title\"> <span>AI-ncient Influencer <span class=\"work__item-client\">Experience Abu Dhabi </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "DRÖNJÖNS & DRAGAN IKEA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>DRÖNJÖNS & DRAGAN <span class=\"work__item-client\">IKEA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Holiday on Italian Time San Pellegrino",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Holiday on Italian Time <span class=\"work__item-client\">San Pellegrino </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "SoundOfHome.FM Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>SoundOfHome.FM <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Unexpected Guest Sainsbury's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Unexpected Guest <span class=\"work__item-client\">Sainsbury's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Energy of Christmas Never Goes Out Galp",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Energy of Christmas Never Goes Out <span class=\"work__item-client\">Galp </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Escape Vehicle Toyota Hellas",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Escape Vehicle <span class=\"work__item-client\">Toyota Hellas </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tear the Paper Ceiling - Story Unfold Opportunity@Work & Ad Council",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Tear the Paper Ceiling - Story Unfold <span class=\"work__item-client\">Opportunity@Work & Ad Council </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Now is Yours Huawei",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Now is Yours <span class=\"work__item-client\">Huawei </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Sound of Divorce Calm",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Sound of Divorce <span class=\"work__item-client\">Calm </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Surf Ritual Corona & World Surf League",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Surf Ritual <span class=\"work__item-client\">Corona & World Surf League </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Find Your Genre The Chicago International Film Festival",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Find Your Genre <span class=\"work__item-client\">The Chicago International Film Festival </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Night of the Very Big Kid Sour Patch Kids",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Night of the Very Big Kid <span class=\"work__item-client\">Sour Patch Kids </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Mayo Halloween Heinz",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Mayo Halloween <span class=\"work__item-client\">Heinz </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Agree to Agree Ad Council",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Agree to Agree <span class=\"work__item-client\">Ad Council </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Phone Sleep Collection IKEA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Phone Sleep Collection <span class=\"work__item-client\">IKEA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "To Die or To Lose Your Life The Directorate-General for Traffic",
"headingHtml": "<h3 class=\"work__item-title\"> <span>To Die or To Lose Your Life <span class=\"work__item-client\">The Directorate-General for Traffic </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Choltey Choltey Chollish Asian Paints",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Choltey Choltey Chollish <span class=\"work__item-client\">Asian Paints </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Sweet Tokyo KFC",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Sweet Tokyo <span class=\"work__item-client\">KFC </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "It's Only Natural Burger King",
"headingHtml": "<h3 class=\"work__item-title\"> <span>It's Only Natural <span class=\"work__item-client\">Burger King </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Goya Uber Eats",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Goya <span class=\"work__item-client\">Uber Eats </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Forever Golf Volkswagen",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Forever Golf <span class=\"work__item-client\">Volkswagen </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Global Fanta Halloween Fanta",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Global Fanta Halloween <span class=\"work__item-client\">Fanta </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Por Huevos Ministry of Equality of Spain",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Por Huevos <span class=\"work__item-client\">Ministry of Equality of Spain </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Let's Create Smarter Business IBM",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Let's Create Smarter Business <span class=\"work__item-client\">IBM </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Bimbo Dream Bimbo and FC Barcelona",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Bimbo Dream <span class=\"work__item-client\">Bimbo and FC Barcelona </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "It's Not a Place Ministry of Equality of Spain",
"headingHtml": "<h3 class=\"work__item-title\"> <span>It's Not a Place <span class=\"work__item-client\">Ministry of Equality of Spain </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "KAIIA KFC",
"headingHtml": "<h3 class=\"work__item-title\"> <span>KAIIA <span class=\"work__item-client\">KFC </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Life Takes Guts TAL",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Life Takes Guts <span class=\"work__item-client\">TAL </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Coca-Cola x Star Wars: Refresh Your Galaxy Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Coca-Cola x Star Wars: Refresh Your Galaxy <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Fractional Window Shopping TD Bank",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Fractional Window Shopping <span class=\"work__item-client\">TD Bank </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Carrom Board Chupa Chups",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Carrom Board <span class=\"work__item-client\">Chupa Chups </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Baby Minder Eurofarma",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Baby Minder <span class=\"work__item-client\">Eurofarma </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shades of Red Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Shades of Red <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Vaseline Verified Vaseline",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Vaseline Verified <span class=\"work__item-client\">Vaseline </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Club Classic Hellmann's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Club Classic <span class=\"work__item-client\">Hellmann's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Night Signals Chevrolet",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Night Signals <span class=\"work__item-client\">Chevrolet </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Get Unready Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Get Unready <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Athletes Code Powerade",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Athletes Code <span class=\"work__item-client\">Powerade </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Haaland Payback Time Supercell Clash of Clans",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Haaland Payback Time <span class=\"work__item-client\">Supercell Clash of Clans </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Make Love Last Viatris",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Make Love Last <span class=\"work__item-client\">Viatris </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Most Likely To Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Most Likely To <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Glowing Relief Alivia Health",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Glowing Relief <span class=\"work__item-client\">Alivia Health </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "With Love, Italy Sanpellegrino CIAO!",
"headingHtml": "<h3 class=\"work__item-title\"> <span>With Love, Italy <span class=\"work__item-client\">Sanpellegrino CIAO! </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Meet Marina Prieto JCDecaux",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Meet Marina Prieto <span class=\"work__item-client\">JCDecaux </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Recycle Me Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Recycle Me <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Can't B Broken Verizon",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Can't B Broken <span class=\"work__item-client\">Verizon </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Michael CeraVe CeraVe",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Michael CeraVe <span class=\"work__item-client\">CeraVe </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Filter Caps Baylor Foundation & FILSA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Filter Caps <span class=\"work__item-client\">Baylor Foundation & FILSA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Machine-Generated MACMA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Machine-Generated <span class=\"work__item-client\">MACMA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Fishy.AI IBM x Adobe",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Fishy.AI <span class=\"work__item-client\">IBM x Adobe </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Heaven Fish Regal Springs",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Heaven Fish <span class=\"work__item-client\">Regal Springs </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cost of Beauty Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Cost of Beauty <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Toxic Influence Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Toxic Influence <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. Pop-ups must be enabled in your browser settings.",
"paragraphHtml": "<p class=\"gated-content\">You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. <br> <br> <strong> Pop-ups must be enabled in your browser settings.</strong> </p>",
"words": 40,
"direct": false,
"issue": "First paragraph is 40 words and does not look like a concise direct answer."
},
{
"heading": "Areas of interest:",
"headingHtml": "<h3>Areas of interest:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Message",
"headingHtml": "<h3>Message</h3>",
"firstParagraph": "In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.",
"paragraphHtml": "<p>In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and <a class=\"cookie_page_link\" href=\"/cookies/\">Click here</a> to read more about how we use cookies.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
Needs attention
AEO: Question-led structure
01
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 0,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
4 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
3 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 3,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 193,
"heading": "H1: Ogilvy",
"text": "People expect more of brands than ever before. They expect brands to go beyond. We innovate and create at the intersections to bring forth the best possible growth solutions for our clients. Ogilvy inspires brands and people to impact the world.",
"words": 41,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (41 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>People expect more of brands than ever before. They expect brands to go beyond. We innovate and create at the intersections to bring forth the best possible growth solutions for our clients. Ogilvy inspires brands and people to impact the world.</p>"
},
{
"index": 196,
"heading": "H5: Subscribe to stay up to date with our latest thinking",
"text": "You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. Pop-ups must be enabled in your browser settings.",
"words": 40,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"gated-content\">You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. <br> <br> <strong> Pop-ups must be enabled in your browser settings.</strong> </p>"
},
{
"index": 197,
"heading": "H5: Subscribe to stay up to date with our latest thinking",
"text": "David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.",
"words": 41,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (41 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"nongated-content\">David Ogilvy founded our company to be the teaching hospital of advertising. We continue that legacy by providing unmatched insights into how brands can make an impact in today's fast-moving world. Subscribe to receive our latest thinking directly to your inbox.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
298 image(s) are missing width/height attributes. 9 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width,initial-scale=1,user-scalable=1",
"visibleWords": 2366,
"htmlBytes": 458635,
"imagesMissingDimensions": [
{
"src": "/sites/g/files/dhpsjz106/files/styles/splash_image_medium/public/work/splash/regular/vasnipSPLASH%20HOME%20MOBILE.jpg?itok=uMswHLAO",
"width": "",
"height": "",
"loading": "eager",
"html": "<img loading=\"eager\" srcset=\"/sites/g/files/dhpsjz106/files/styles/splash_regular_images_small/public/work/splash/regular/vasnipSPLASH%20HOME%20MOBILE.jpg?itok=mUaIfei2 300w, /sites/g/files/dhpsjz106/files/styles/splash_image_thumbnail/public/work/splash/regular/vasnipSPLASH%20HOME%20MOBILE.jpg?itok=TNSEgfQE 720w\" sizes=\"50vw\" src=\"/sites/g/files/dhpsjz106/files/styles/splash_image_medium/public/work/splash/regular/vasnipSPLASH%20HOME%20MOBILE.jpg?itok=uMswHLAO\" alt=\"Athletic man in a blue ru..."
},
{
"src": "/sites/g/files/dhpsjz106/files/styles/splash_image_medium/public/work/splash/regular/SPLASH%20HOME%20MOBILE_145.jpg?itok=2oF-28Iq",
"width": "",
"height": "",
"loading": "eager",
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"html": "<img loading=\"eager\" srcset=\"/sites/g/files/dhpsjz106/files/styles/splash_regular_images_small/public/work/splash/regular/VWSPLASH%20HOME%20MOBILE.jpg?itok=AgUzidyg 300w, /sites/g/files/dhpsjz106/files/styles/splash_image_thumbnail/public/work/splash/regular/VWSPLASH%20HOME%20MOBILE.jpg?itok=F1aZ91l5 720w\" sizes=\"50vw\" src=\"/sites/g/files/dhpsjz106/files/styles/splash_image_medium/public/work/splash/regular/VWSPLASH%20HOME%20MOBILE.jpg?itok=ex5YhrTD\" alt=\"A young, shirtless man with a red hea..."
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"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
108 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
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{
"heading": "Club Classic Hellmann's",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Club Classic <span class=\"work__item-client\">Hellmann's </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Night Signals Chevrolet",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Night Signals <span class=\"work__item-client\">Chevrolet </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Get Unready Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Get Unready <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Athletes Code Powerade",
"headingHtml": "<h3 class=\"work__item-title\"> <span>The Athletes Code <span class=\"work__item-client\">Powerade </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Haaland Payback Time Supercell Clash of Clans",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Haaland Payback Time <span class=\"work__item-client\">Supercell Clash of Clans </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Make Love Last Viatris",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Make Love Last <span class=\"work__item-client\">Viatris </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Most Likely To Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Most Likely To <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Glowing Relief Alivia Health",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Glowing Relief <span class=\"work__item-client\">Alivia Health </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "With Love, Italy Sanpellegrino CIAO!",
"headingHtml": "<h3 class=\"work__item-title\"> <span>With Love, Italy <span class=\"work__item-client\">Sanpellegrino CIAO! </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Meet Marina Prieto JCDecaux",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Meet Marina Prieto <span class=\"work__item-client\">JCDecaux </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Recycle Me Coca-Cola",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Recycle Me <span class=\"work__item-client\">Coca-Cola </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Can't B Broken Verizon",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Can't B Broken <span class=\"work__item-client\">Verizon </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Michael CeraVe CeraVe",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Michael CeraVe <span class=\"work__item-client\">CeraVe </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Filter Caps Baylor Foundation & FILSA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Filter Caps <span class=\"work__item-client\">Baylor Foundation & FILSA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Machine-Generated MACMA",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Machine-Generated <span class=\"work__item-client\">MACMA </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Fishy.AI IBM x Adobe",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Fishy.AI <span class=\"work__item-client\">IBM x Adobe </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Heaven Fish Regal Springs",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Heaven Fish <span class=\"work__item-client\">Regal Springs </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cost of Beauty Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Cost of Beauty <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Toxic Influence Dove",
"headingHtml": "<h3 class=\"work__item-title\"> <span>Toxic Influence <span class=\"work__item-client\">Dove </span> </span> </h3>",
"firstParagraph": "You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. Pop-ups must be enabled in your browser settings.",
"paragraphHtml": "<p class=\"gated-content\">You can download this content and subscribe to stay up to date on how brands can make an impact in today’s fast-moving world by filling out the information on this page. <br> <br> <strong> Pop-ups must be enabled in your browser settings.</strong> </p>",
"words": 40,
"direct": false,
"issue": "First paragraph is 40 words and does not look like a concise direct answer."
},
{
"heading": "Areas of interest:",
"headingHtml": "<h3>Areas of interest:</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Message",
"headingHtml": "<h3>Message</h3>",
"firstParagraph": "In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and Click here to read more about how we use cookies.",
"paragraphHtml": "<p>In order to interact with this feature, you must turn on Functional Cookies. Change your cookie preference below, and <a class=\"cookie_page_link\" href=\"/cookies/\">Click here</a> to read more about how we use cookies.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [],
"expected": [
{
"id": "what",
"label": "What is Ogilvy?",
"pattern": {}
},
{
"id": "how",
"label": "How does Ogilvy work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Ogilvy?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Ogilvy free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Ogilvy compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Ogilvy?",
"pattern": {}
},
{
"id": "how",
"label": "How does Ogilvy work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Ogilvy?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Ogilvy free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Ogilvy compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83565
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83554
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 83546
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [],
"expected": [
{
"id": "what",
"label": "What is Ogilvy?",
"pattern": {}
},
{
"id": "how",
"label": "How does Ogilvy work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Ogilvy?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Ogilvy free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Ogilvy compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Ogilvy?",
"pattern": {}
},
{
"id": "how",
"label": "How does Ogilvy work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Ogilvy?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Ogilvy free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Ogilvy compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
Needs attention
GEO: Q&A and FAQ opportunities
01
Issue
No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 0,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}SEOSEOBrowser audit
Links are not crawlable
50 Fail
SEOSEOBrowser audit
Links are not crawlable
50 Fail
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
2 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "2 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityAccessibilityBrowser audit
ARIA input fields do not have accessible names
25 Fail
Performance and AccessibilityAccessibilityBrowser audit
ARIA input fields do not have accessible names
25 Fail
Check name
ARIA input fields do not have accessible names
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about input field labels](https://dequeuniversity.com/rules/axe/4.11/aria-input-field-name).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about input field labels](https://dequeuniversity.com/rules/axe/4.11/aria-input-field-name)."
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
25 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
25 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}Performance and AccessibilityAccessibilityBrowser audit
Elements with visible text labels do not have matching accessible names.
25 Fail
Performance and AccessibilityAccessibilityBrowser audit
Elements with visible text labels do not have matching accessible names.
25 Fail
Check name
Elements with visible text labels do not have matching accessible names.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch)."
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
25 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
25 Fail
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}Performance and AccessibilityPerformanceBrowser audit
Avoid large layout shifts
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Avoid large layout shifts
17 Fail
Check name
Avoid large layout shifts
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
3 layout shifts found
Fix guidance
These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls). [Learn how to improve CLS](https://web.dev/articles/optimize-cls)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "3 layout shifts found",
"description": "These are the largest layout shifts observed on the page. Each table item represents a single layout shift, and shows the element that shifted the most. Below each item are possible root causes that led to the layout shift. Some of these layout shifts may not be included in the CLS metric value due to [windowing](https://web.dev/articles/cls#what_is_cls). [Learn how to improve CLS](https://web.dev/articles/optimize-cls)"
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
17 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
17 Fail
Check name
Improve image delivery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 8,003Â KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 8,003Â KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
Layout shift culprits
17 Fail
Performance and AccessibilityPerformanceBrowser audit
Layout shift culprits
17 Fail
Check name
Layout shift culprits
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads.
References
https://web.dev/learn/performance/Evidence
{
"description": "Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
9 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
9 Fail
Check name
Loading performance
Score
44/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 0,
"displayValue": "8.5Â s",
"numericValue": 8507.577467833877
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 46,
"displayValue": "370Â ms",
"numericValue": 369.0000000000009
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 2,
"displayValue": "690Â ms",
"numericValue": 687.0000000000018
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 5,
"displayValue": "9.7Â s",
"numericValue": 9662.180521460135
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 0,
"displayValue": "6.5Â s",
"numericValue": 6492.113397199667
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "40Â ms",
"numericValue": 35.78256
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 100,
"displayValue": "0.4Â s",
"numericValue": 445.00368894447047
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 10Â ms",
"numericValue": 11
}
]
}Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
8 Warning
Check name
Avoid enormous network payloads
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Total size was 17,838Â KiB
Fix guidance
Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Total size was 17,838Â KiB",
"description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
"numericValue": 18265982
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 39/100 | Level 2, Agent-Limited | Current report |