Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 47 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 20 out of 100
- GEO, AIO and AEO 73 out of 100
- SEO 92 out of 100
- Performance and Accessibility 80 out of 100
What AI sees of your website
Portent - An Integrated Digital Marketing Agency in Seattle
For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.
Next step
Turn this report into a fix workflow
26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 47 | Priority fix | 9 | 13 | 1 | View details |
| Discoverability | 83 | Mostly ready | 6 | 3 | 0 | View details |
| Content Readiness | 47 | Priority fix | 3 | 6 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 73 | Needs work | 4 | 3 | 12 | View details |
| GEO Readiness | 88 | Mostly ready | 1 | 0 | 4 | |
| AIO Readiness | 66 | Needs work | 2 | 2 | 3 | View details |
| AEO Readiness | 64 | Needs work | 1 | 1 | 5 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 20 | Priority fix | 5 | 4 | 0 | View details |
| Security & Trust | 20 | Priority fix | 1 | 4 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 80 | Mostly ready | 14 | 5 | 3 | View details |
| Performance | 75 | Mostly ready | 9 | 4 | 3 | View details |
| Accessibility | 89 | Mostly ready | 5 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
53 items need attention
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
100 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://portent.com/wp-json/",
"rel": "https://api.w.org/",
"type": "application/json"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125321
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
Needs attention
Frame protection
Issue
Frame protection is missing or incomplete.
Why it matters
Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.
Check name
Frame protection
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.
Result
Frame protection is missing or incomplete.
Evidence
{
"xFrameOptions": null,
"validXFrame": false,
"contentSecurityPolicy": null,
"cspFrameAncestors": false
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
Needs attention
llms.txt
Issue
llms.txt was not found at the expected path.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125284
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125289
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125308
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125309
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125370
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125284
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125296
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125382
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
Needs attention
Referrer-Policy
Issue
Referrer-Policy is missing or incomplete.
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: skipped heading levels; 1 links missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing).
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"tel:\"></a>"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input type=\"search\" class=\"search-field\" placeholder=\"Search …\" value name=\"addsearch\" title=\"Search for:\">",
"<input type=\"search\" class=\"search-field\" placeholder=\"Search …\" value name=\"addsearch\" title=\"Search for:\">"
],
"imagesMissingAlt": [
"<img src=\"https://t.co/i/adsct?bci=3&dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&eci=2&event_id=0ba782b0-80da-4ae4-9029-c9e983d98b9c&events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&integration=advertiser&p_id=Twitter&p_user_id=0&pl_id=af1f9b35-f150-482e-b0d9-5b27f0c2d028&pt=Portent%20-%20An%20Integrated%20Digital%20Marketing%20Agency%20in%20Seattle&tw_document_href=https%3A%2F%2Fportent.com%2F",
"<img src=\"https://analytics.twitter.com/i/adsct?bci=3&dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&eci=2&event_id=0ba782b0-80da-4ae4-9029-c9e983d98b9c&events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&integration=advertiser&p_id=Twitter&p_user_id=0&pl_id=af1f9b35-f150-482e-b0d9-5b27f0c2d028&pt=Portent%20-%20An%20Integrated%20Digital%20Marketing%20Agency%20in%20Seattle&tw_document_href=https%3A%2F"
],
"skippedHeadingLevels": [
"h1: Portent’s Digital Marketing Rundown",
"h3: Arvo Digital",
"h3: Wallaroo Media",
"h2: Our Work",
"h3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"h3: PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"h3: RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"h3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"h3: PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"h3: RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"h3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"h2: Integrated Digital Marketing",
"h3: SEO",
"h3: PPC",
"h3: Social Media",
"h3: Content",
"h3: Analytics",
"h3: Design & Dev",
"h2: Featured Blog Posts",
"h3: Should You Be Concerned About the End of Third-Party Cookies?",
"h3: What Not to Do When Bringing Your Digital Marketing In-House",
"h3: How YouTube’s Crack Down on Ad Blockers Impacts Advertisers",
"h3: The Ultimate Guide to Digital Marketing in a Recession",
"h3: Ah Damnit! Why Frustration is the Most Important Emotion in UX"
]
},
"counts": {
"h1": 1,
"headings": 24,
"links": 182,
"inaccessibleLinks": 1,
"buttons": 8,
"inaccessibleButtons": 0,
"images": 47,
"imagesWithAlt": 45,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 2
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125299
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125287
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125358
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
Needs attention
X-Content-Type-Options
Issue
X-Content-Type-Options is missing or incomplete.
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125303
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125307
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125291
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125311
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125305
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125298
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125286
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125373
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125361
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
17 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
33/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "pass",
"evidence": {
"vary": "Accept-Encoding, accept, content-type, cookie"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, accept, content-type, cookie\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 16488,
"excerpt": "<!doctype html>\n<html lang=\"en-US\">\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\n <style>@font-face {\n font-",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "portent.com",
"probes": [
{
"name": "_index._agents.portent.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.portent.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "portent.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
13 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
50/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Tue, 09 Jun 2026 07:08:25 GMT",
"schemaDates": [],
"metaDateCount": 3,
"timeDateCount": 0
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="addsearch"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.<input name="addsearch"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 194,
"interactiveWithTags": 0,
"totalCount": 196,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 8,
"issues": [
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"addsearch\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"addsearch\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 194,
"interactiveWithTags": 0,
"totalCount": 196,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 194,
"interactiveWithTags": 0,
"totalCount": 196,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"addsearch\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 33/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 33/100 and needs a fix.
Needs attention
AIO: Visible structured data match
Issue
4 structured-data value(s) were not found in visible page text.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
33/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 33/100 and needs a fix.
Evidence
{
"schemaCount": 2,
"checkedFields": [
{
"path": "$[0].name",
"value": "Portent"
},
{
"path": "$[0].description",
"value": "Portent is an integrated digital marketing agency located in Seattle. We help businesses grow by making them weird, useful and significant online."
},
{
"path": "$[0].founder.name",
"value": "Ian Lurie"
},
{
"path": "$[1].name",
"value": "Portent"
},
{
"path": "$[1].description",
"value": "Portent is an integrated digital marketing agency located in Seattle. We help businesses grow by making them weird, useful and significant online."
},
{
"path": "$[1].founder.name",
"value": "Ian Lurie"
}
],
"mismatches": [
{
"path": "$[0].description",
"value": "Portent is an integrated digital marketing agency located in Seattle. We help businesses grow by making them weird, useful and significant online."
},
{
"path": "$[0].founder.name",
"value": "Ian Lurie"
},
{
"path": "$[1].description",
"value": "Portent is an integrated digital marketing agency located in Seattle. We help businesses grow by making them weird, useful and significant online."
},
{
"path": "$[1].founder.name",
"value": "Ian Lurie"
}
],
"score": 33,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/blog/analytics/end-of-third-party-cookies.htm",
"text": "Should You Be Concerned About the End of Third-Party Cookies?",
"html": "<a title=\"Read article\" class=\"animated-hover\" href=\"https://portent.com/blog/analytics/end-of-third-party-cookies.htm\">Should You Be Concerned About the End of Third-Party Cookies?</a>"
},
{
"href": "/about",
"text": "COMPANY",
"html": "<a href=\"/about\">COMPANY</a>"
},
{
"href": "https://portent.com/about/people",
"text": "People",
"html": "<a href=\"https://portent.com/about/people\">People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://www.linkedin.com/company/portent/",
"text": "linkedin",
"html": "<a href=\"https://www.linkedin.com/company/portent/\"><img alt=\"Menu icon for linkedin\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/linkedin-icon.svg\"><span>linkedin</span></a>"
},
{
"href": "https://marketingplatform.google.com/about/partners/company/5126256337092608",
"text": "",
"html": "<a target=\"_blank\" rel=\"noreferer,noopener\" href=\"https://marketingplatform.google.com/about/partners/company/5126256337092608\"><img loading=\"lazy\" decoding=\"async\" src=\"https://portent.com/wp-content/uploads/2021/01/Google_GMP_Certified_Badge.png\" alt=\"Google GMP Certification logo\" width=\"200\" height=\"65\" class=\"alignleft size-large wp-image-55164\" srcset=\"https://portent.com/wp-content/uploads/2021/01/Google_GMP_Certified_Badge.png 200w, https://portent.com/wp-content/uploads/2021/01/Googl..."
},
{
"href": "https://portent.com/about",
"text": "About Portent",
"html": "<a href=\"https://portent.com/about\"><img alt=\"Menu icon for About Portent\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-about.svg\"><span>About Portent</span></a>"
},
{
"href": "https://portent.com/about/values",
"text": "Portent’s Values",
"html": "<a href=\"https://portent.com/about/values\">Portent’s Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "People",
"html": "<a href=\"https://portent.com/about/people\">People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
}
],
"contactLinks": [
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\" class=\"btn btn--white btn--outline header-contact-button\">Contact</a>"
},
{
"href": "https://portent.com/contact",
"text": "CONTACT US",
"html": "<a class=\"btn btn--filled\" href=\"https://portent.com/contact\">CONTACT US</a>"
},
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\">Contact</a>"
},
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\"><img alt=\"Contact Portent Icon\" class=\"nav-icon\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-contact.svg\">Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://portent.com/privacy",
"text": "Privacy Policy",
"html": "<a rel=\"privacy-policy\" href=\"https://portent.com/privacy\">Privacy Policy</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/blog/analytics/end-of-third-party-cookies.htm",
"text": "Should You Be Concerned About the End of Third-Party Cookies?",
"html": "<a title=\"Read article\" class=\"animated-hover\" href=\"https://portent.com/blog/analytics/end-of-third-party-cookies.htm\">Should You Be Concerned About the End of Third-Party Cookies?</a>"
},
{
"href": "/about",
"text": "COMPANY",
"html": "<a href=\"/about\">COMPANY</a>"
},
{
"href": "https://portent.com/about/people",
"text": "People",
"html": "<a href=\"https://portent.com/about/people\">People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://www.linkedin.com/company/portent/",
"text": "linkedin",
"html": "<a href=\"https://www.linkedin.com/company/portent/\"><img alt=\"Menu icon for linkedin\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/linkedin-icon.svg\"><span>linkedin</span></a>"
},
{
"href": "https://marketingplatform.google.com/about/partners/company/5126256337092608",
"text": "",
"html": "<a target=\"_blank\" rel=\"noreferer,noopener\" href=\"https://marketingplatform.google.com/about/partners/company/5126256337092608\"><img loading=\"lazy\" decoding=\"async\" src=\"https://portent.com/wp-content/uploads/2021/01/Google_GMP_Certified_Badge.png\" alt=\"Google GMP Certification logo\" width=\"200\" height=\"65\" class=\"alignleft size-large wp-image-55164\" srcset=\"https://portent.com/wp-content/uploads/2021/01/Google_GMP_Certified_Badge.png 200w, https://portent.com/wp-content/uploads/2021/01/Googl..."
},
{
"href": "https://portent.com/about",
"text": "About Portent",
"html": "<a href=\"https://portent.com/about\"><img alt=\"Menu icon for About Portent\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-about.svg\"><span>About Portent</span></a>"
},
{
"href": "https://portent.com/about/values",
"text": "Portent’s Values",
"html": "<a href=\"https://portent.com/about/values\">Portent’s Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "People",
"html": "<a href=\"https://portent.com/about/people\">People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
},
{
"href": "https://portent.com/about",
"text": "About",
"html": "<a href=\"https://portent.com/about\">About</a>"
},
{
"href": "https://portent.com/about/values",
"text": "Our Values",
"html": "<a href=\"https://portent.com/about/values\">Our Values</a>"
},
{
"href": "https://portent.com/about/people",
"text": "Our People",
"html": "<a href=\"https://portent.com/about/people\">Our People</a>"
},
{
"href": "https://portent.com/about/careers",
"text": "Working at Portent",
"html": "<a href=\"https://portent.com/about/careers\">Working at Portent</a>"
}
],
"contactLinks": [
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\" class=\"btn btn--white btn--outline header-contact-button\">Contact</a>"
},
{
"href": "https://portent.com/contact",
"text": "CONTACT US",
"html": "<a class=\"btn btn--filled\" href=\"https://portent.com/contact\">CONTACT US</a>"
},
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\">Contact</a>"
},
{
"href": "https://portent.com/contact",
"text": "Contact",
"html": "<a href=\"https://portent.com/contact\"><img alt=\"Contact Portent Icon\" class=\"nav-icon\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-contact.svg\">Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://portent.com/privacy",
"text": "Privacy Policy",
"html": "<a rel=\"privacy-policy\" href=\"https://portent.com/privacy\">Privacy Policy</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
21 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 23,
"passing": 2,
"failing": [
{
"heading": "Arvo Digital",
"headingHtml": "<h3>Arvo Digital</h3>",
"firstParagraph": "Arvo Digital specializes in organic marketing services, encompassing SEO, Content Marketing, Email Marketing, CRO, and Web Maintenance.",
"paragraphHtml": "<p>Arvo Digital specializes in organic marketing services, encompassing SEO, Content Marketing, Email Marketing, CRO, and Web Maintenance.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Wallaroo Media",
"headingHtml": "<h3>Wallaroo Media</h3>",
"firstParagraph": "Wallaroo Media excels in Paid Media Management, focusing on Advertising Creative, Paid Search and Social Media Advertising.",
"paragraphHtml": "<p dir=\"ltr\">Wallaroo Media excels in Paid Media Management, focusing on Advertising Creative, Paid Search and Social Media Advertising.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Our Work",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Our Work</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"headingHtml": "<h3>PPC Campaign Restructure Fuels Massive Year-Over-Year Climb</h3>",
"firstParagraph": "A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.",
"paragraphHtml": "<p>A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
},
{
"heading": "RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"headingHtml": "<h3>RealTruck.com and Portent Rev Up Organic Traffic and Revenue</h3>",
"firstParagraph": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"paragraphHtml": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>",
"words": 44,
"direct": false,
"issue": "First paragraph is 44 words and does not look like a concise direct answer."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"headingHtml": "<h3>PPC Campaign Restructure Fuels Massive Year-Over-Year Climb</h3>",
"firstParagraph": "A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.",
"paragraphHtml": "<p>A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
},
{
"heading": "RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"headingHtml": "<h3>RealTruck.com and Portent Rev Up Organic Traffic and Revenue</h3>",
"firstParagraph": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"paragraphHtml": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>",
"words": 44,
"direct": false,
"issue": "First paragraph is 44 words and does not look like a concise direct answer."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "Integrated Digital Marketing",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Integrated Digital Marketing</h2>",
"firstParagraph": "All in-house by one agency. Coordinated digital strategy and execution.",
"paragraphHtml": "<p class=\"col-12 snippet-content\">All in-house by one agency. Coordinated digital strategy and execution.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "SEO",
"headingHtml": "<h3>SEO</h3>",
"firstParagraph": "Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.",
"paragraphHtml": "<p>Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "PPC",
"headingHtml": "<h3>PPC</h3>",
"firstParagraph": "Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.",
"paragraphHtml": "<p>Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Social Media",
"headingHtml": "<h3>Social Media</h3>",
"firstParagraph": "Effective social reach with campaigns by veterans who have partnered with the best-loved brands.",
"paragraphHtml": "<p>Effective social reach with campaigns by veterans who have partnered with the best-loved brands.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Content",
"headingHtml": "<h3>Content</h3>",
"firstParagraph": "Compelling content that builds loyalty and grows share of voice from smart creators.",
"paragraphHtml": "<p>Compelling content that builds loyalty and grows share of voice from smart creators.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Analytics",
"headingHtml": "<h3>Analytics</h3>",
"firstParagraph": "Accurate, actionable reports and analysis executed by nerds who know marketing.",
"paragraphHtml": "<p>Accurate, actionable reports and analysis executed by nerds who know marketing.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Design & Dev",
"headingHtml": "<h3>Design & Dev</h3>",
"firstParagraph": "Functional, brilliant creative and technology from a team that builds with a purpose.",
"paragraphHtml": "<p>Functional, brilliant creative and technology from a team that builds with a purpose.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Featured Blog Posts",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Featured Blog Posts</h2>",
"firstParagraph": "A small sampling of expert advice and insight from Portent's blog.",
"paragraphHtml": "<p class=\"col-12 snippet-content\">A small sampling of expert advice and insight from Portent's blog. </p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "How YouTube’s Crack Down on Ad Blockers Impacts Advertisers",
"headingHtml": "<h3><a title=\"Read article\" class=\"animated-hover\" href=\"https://portent.com/blog/ppc/how-youtube-blocking-blockers-impacts-advertisers.htm\">How YouTube’s Crack Down on Ad Blockers Impacts Advertisers</a></h3>",
"firstParagraph": "Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.",
"paragraphHtml": "<p>Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "The Ultimate Guide to Digital Marketing in a Recession",
"headingHtml": "<h3>The Ultimate Guide to Digital Marketing in a Recession</h3>",
"firstParagraph": "FEATURED VIDEO",
"paragraphHtml": "<p>FEATURED VIDEO</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Ah Damnit! Why Frustration is the Most Important Emotion in UX",
"headingHtml": "<h3>Ah Damnit! Why Frustration is the Most Important Emotion in UX</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"footer-address\"><a href=\"tel:\"></a><br><span></span><br><span></span></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 3,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
7 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 7,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 3,
"heading": "H1: Portent’s Digital Marketing Rundown",
"text": "Wallaroo Media now serves many of Portent’s former clients and maintains portent.com. If you’re interested in partnering with an agency similar to Portent for an audit or ongoing services, we’d be excited to hear from you and provide a complimentary assessment.",
"words": 45,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (45 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"has-light-grey-color has-text-color has-link-color wp-elements-310303cb06da73b73918beed580fb490 wp-block-paragraph\"><a href=\"https://wallaroomedia.com/\">Wallaroo Media</a> now serves many of Portent’s former clients and maintains <a href=\"https://portent.com/\">portent.com</a>. If you’re interested in partnering with an agency similar to Portent for an audit or ongoing services, we’d be excited to hear from you and provide a complimentary assessment.&#x..."
},
{
"index": 4,
"heading": "H1: Portent’s Digital Marketing Rundown",
"text": "Wallaroo wants to honor the legacy of Portent’s thought leadership, research, and collaboration with clients on paid and organic strategy. Over the next few months, they will redirect contact forms, service pages and relevant blog posts to the Wallaroo Media website.",
"words": 42,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (42 words; target 80-220)."
],
"html": "<p class=\"wp-block-paragraph\">Wallaroo wants to honor the legacy of Portent’s thought leadership, research, and collaboration with clients on paid and organic strategy. Over the next few months, they will redirect contact forms, service pages and relevant blog posts to the Wallaroo Media website.</p>"
},
{
"index": 7,
"heading": "H3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"text": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"words": 43,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (43 words; target 80-220)."
],
"html": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>"
},
{
"index": 9,
"heading": "H3: RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"text": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"words": 44,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (44 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>"
},
{
"index": 10,
"heading": "H3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"text": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"words": 43,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (43 words; target 80-220)."
],
"html": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>"
},
{
"index": 12,
"heading": "H3: RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"text": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"words": 44,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (44 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>"
},
{
"index": 13,
"heading": "H3: Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"text": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"words": 43,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (43 words; target 80-220)."
],
"html": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 87/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 87/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: agency, seattle, rundown.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
87/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 87/100 and needs improvement.
Evidence
{
"title": "Portent - An Integrated Digital Marketing Agency in Seattle",
"h1": "Portent’s Digital Marketing Rundown",
"description": "For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.",
"topicOverlap": 0.5714285714285714,
"topicTerms": [
"portent",
"integrated",
"digital",
"marketing",
"agency",
"seattle",
"rundown"
],
"descriptionTerms": [
"over",
"years",
"portent",
"has",
"helped",
"businesses",
"grow",
"integrated",
"digital",
"marketing",
"strategies",
"drive",
"significant",
"results",
"across",
"entire",
"stack"
],
"missingFromDescription": [
"agency",
"seattle",
"rundown"
],
"score": 87,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 3,
"schemaBlocks": 2,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
21 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 23,
"passing": 2,
"failing": [
{
"heading": "Arvo Digital",
"headingHtml": "<h3>Arvo Digital</h3>",
"firstParagraph": "Arvo Digital specializes in organic marketing services, encompassing SEO, Content Marketing, Email Marketing, CRO, and Web Maintenance.",
"paragraphHtml": "<p>Arvo Digital specializes in organic marketing services, encompassing SEO, Content Marketing, Email Marketing, CRO, and Web Maintenance.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Wallaroo Media",
"headingHtml": "<h3>Wallaroo Media</h3>",
"firstParagraph": "Wallaroo Media excels in Paid Media Management, focusing on Advertising Creative, Paid Search and Social Media Advertising.",
"paragraphHtml": "<p dir=\"ltr\">Wallaroo Media excels in Paid Media Management, focusing on Advertising Creative, Paid Search and Social Media Advertising.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Our Work",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Our Work</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"headingHtml": "<h3>PPC Campaign Restructure Fuels Massive Year-Over-Year Climb</h3>",
"firstParagraph": "A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.",
"paragraphHtml": "<p>A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
},
{
"heading": "RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"headingHtml": "<h3>RealTruck.com and Portent Rev Up Organic Traffic and Revenue</h3>",
"firstParagraph": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"paragraphHtml": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>",
"words": 44,
"direct": false,
"issue": "First paragraph is 44 words and does not look like a concise direct answer."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "PPC Campaign Restructure Fuels Massive Year-Over-Year Climb",
"headingHtml": "<h3>PPC Campaign Restructure Fuels Massive Year-Over-Year Climb</h3>",
"firstParagraph": "A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.",
"paragraphHtml": "<p>A beloved outdoor apparel brand needed a new approach to PPC and later to paid social media. Portent rose to the challenge driving massive gains in both branded and non-brand search.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
},
{
"heading": "RealTruck.com and Portent Rev Up Organic Traffic and Revenue",
"headingHtml": "<h3>RealTruck.com and Portent Rev Up Organic Traffic and Revenue</h3>",
"firstParagraph": "RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.",
"paragraphHtml": "<p>RealTruck.com needed to address a major decline in organic traffic. With over a million product pages Portent shifted into high gear to deliver massive growth through SEO. This effort was honored with a US Search Award for Best SEO Campaign of the Year.</p>",
"words": 44,
"direct": false,
"issue": "First paragraph is 44 words and does not look like a concise direct answer."
},
{
"heading": "Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service",
"headingHtml": "<h3>Turn It Up: Expanding Audience Reach with Content Strategy for a Digital Music Service</h3>",
"firstParagraph": "“More music to more people.” That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar.",
"paragraphHtml": "<p><strong><em>“More music to more people.”</em></strong> That was the goal of a major digital music streaming service when they came to Portent. It was time for them to revamp their entire content strategy from user research and core audience segments, through day-to-day editorial calendar. </p>",
"words": 43,
"direct": false,
"issue": "First paragraph is 43 words and does not look like a concise direct answer."
},
{
"heading": "Integrated Digital Marketing",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Integrated Digital Marketing</h2>",
"firstParagraph": "All in-house by one agency. Coordinated digital strategy and execution.",
"paragraphHtml": "<p class=\"col-12 snippet-content\">All in-house by one agency. Coordinated digital strategy and execution.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "SEO",
"headingHtml": "<h3>SEO</h3>",
"firstParagraph": "Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.",
"paragraphHtml": "<p>Scalable, sustainable growth with sophisticated search engine optimization from the best in the business.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "PPC",
"headingHtml": "<h3>PPC</h3>",
"firstParagraph": "Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.",
"paragraphHtml": "<p>Higher return on investment from a team that’s managed pay-per-click and paid media for two decades.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Social Media",
"headingHtml": "<h3>Social Media</h3>",
"firstParagraph": "Effective social reach with campaigns by veterans who have partnered with the best-loved brands.",
"paragraphHtml": "<p>Effective social reach with campaigns by veterans who have partnered with the best-loved brands.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Content",
"headingHtml": "<h3>Content</h3>",
"firstParagraph": "Compelling content that builds loyalty and grows share of voice from smart creators.",
"paragraphHtml": "<p>Compelling content that builds loyalty and grows share of voice from smart creators.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Analytics",
"headingHtml": "<h3>Analytics</h3>",
"firstParagraph": "Accurate, actionable reports and analysis executed by nerds who know marketing.",
"paragraphHtml": "<p>Accurate, actionable reports and analysis executed by nerds who know marketing.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Design & Dev",
"headingHtml": "<h3>Design & Dev</h3>",
"firstParagraph": "Functional, brilliant creative and technology from a team that builds with a purpose.",
"paragraphHtml": "<p>Functional, brilliant creative and technology from a team that builds with a purpose.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Featured Blog Posts",
"headingHtml": "<h2 class=\"col-12 snippet-header\">Featured Blog Posts</h2>",
"firstParagraph": "A small sampling of expert advice and insight from Portent's blog.",
"paragraphHtml": "<p class=\"col-12 snippet-content\">A small sampling of expert advice and insight from Portent's blog. </p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "How YouTube’s Crack Down on Ad Blockers Impacts Advertisers",
"headingHtml": "<h3><a title=\"Read article\" class=\"animated-hover\" href=\"https://portent.com/blog/ppc/how-youtube-blocking-blockers-impacts-advertisers.htm\">How YouTube’s Crack Down on Ad Blockers Impacts Advertisers</a></h3>",
"firstParagraph": "Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.",
"paragraphHtml": "<p>Learn how YouTube's ban on ad blockers will affect advertisers. Users aren't happy, but smart advertisers can use the change to their advantage.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "The Ultimate Guide to Digital Marketing in a Recession",
"headingHtml": "<h3>The Ultimate Guide to Digital Marketing in a Recession</h3>",
"firstParagraph": "FEATURED VIDEO",
"paragraphHtml": "<p>FEATURED VIDEO</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Ah Damnit! Why Frustration is the Most Important Emotion in UX",
"headingHtml": "<h3>Ah Damnit! Why Frustration is the Most Important Emotion in UX</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"footer-address\"><a href=\"tel:\"></a><br><span></span><br><span></span></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
21 image(s) are missing width/height attributes.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1",
"visibleWords": 1126,
"htmlBytes": 165127,
"imagesMissingDimensions": [
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/logo.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/logo.svg\" alt=\"Portent\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/09/background-home.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-42006\" alt=\"Background image\" src=\"https://portent.com/wp-content/uploads/2018/09/background-home.svg\" data-object-fit=\"cover\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/09/background-home.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img decoding=\"async\" class=\"wp-block-cover__image-background wp-image-42006\" alt=\"Background image\" src=\"https://portent.com/wp-content/uploads/2018/09/background-home.svg\" data-object-fit=\"cover\" data-src=\"https://portent.com/wp-content/uploads/2018/09/background-home.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/12/footer-logo.svg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2018/12/footer-logo.svg\" alt=\"Porent logo, link to home page.\" loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/twitter-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for twitter\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/twitter-icon.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/linkedin-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for linkedin\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/linkedin-icon.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/facebook-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for facebook\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/facebook-icon.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2020/02/rss_feed-24px.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for RSS Feed\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2020/02/rss_feed-24px.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2021/01/facebook-certified-media-buying-professional.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2021/01/facebook-certified-media-buying-professional.png\" alt=\"Facebook Certified Media Professional Logo\" loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/uploads/2023/08/Google_GMP_Certified_Badge_Final_Large.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2023/08/Google_GMP_Certified_Badge_Final_Large.png\" alt loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/uploads/2023/02/Partner-Badges-2023_Partner.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2023/02/Partner-Badges-2023_Partner.png\" alt=\"Microsoft advertising partner 2023\" loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/uploads/2021/06/Moz-Recommended-Badge.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2021/06/Moz-Recommended-Badge.png\" alt=\"2021 Moz Recommended Company\" loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/uploads/2022/11/US-Agency-Awards-2022-Winner-Badge.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://portent.com/wp-content/uploads/2022/11/US-Agency-Awards-2022-Winner-Badge.png\" alt=\"US Agency Award Winner - 2022\" loading=\"lazy\">"
},
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/logo-indigo.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"logo\" alt=\"Portent Logo and link to home page\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/logo-indigo.svg\">"
},
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Close Mobile Menu\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-resources.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for Resources\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-resources.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-case-studies.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for Case Studies\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-case-studies.svg\">"
},
{
"src": "https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-about.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Menu icon for About Portent\" class=\"nav-icon\" src=\"https://portent.com/wp-content/uploads/2018/08/icon-mobile-menu-about.svg\">"
},
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-search.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Search Portent Icon\" class=\"nav-icon\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-search.svg\">"
},
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-contact.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Contact Portent Icon\" class=\"nav-icon\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/icon-mobile-menu-contact.svg\">"
},
{
"src": "https://portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x-white.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Close search overlay\" src=\"https://portent.com/wp-content/themes/portent_portent/assets/images/mobile-menu-close-x-white.svg\">"
}
],
"possibleDialogs": [],
"score": 80,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Our Work",
"html": "<h2 class=\"col-12 snippet-header\">Our Work</h2>"
},
{
"text": "Integrated Digital Marketing",
"html": "<h2 class=\"col-12 snippet-header\">Integrated Digital Marketing</h2>"
},
{
"text": "Featured Blog Posts",
"html": "<h2 class=\"col-12 snippet-header\">Featured Blog Posts</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Portent - An Integrated Digital Marketing Age... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Portent - An Integrated Digital Marketing Age... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Portent - An Integrated Digital Marketing Age... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Portent - An Integrated Digital Marketing Age... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Portent - An Integrated Digital Marketing Age... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Portent - An Integrated Digital Marketing Age... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 89/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 89/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: agency, seattle, rundown.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
89/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 89/100 and needs improvement.
Evidence
{
"title": "Portent - An Integrated Digital Marketing Agency in Seattle",
"h1": "Portent’s Digital Marketing Rundown",
"description": "For over 20 years, Portent has helped businesses grow with integrated digital marketing strategies that drive significant results across the entire marketing stack.",
"topicOverlap": 0.5714285714285714,
"definitionCount": 3,
"topicTerms": [
"portent",
"integrated",
"digital",
"marketing",
"agency",
"seattle",
"rundown"
],
"descriptionTerms": [
"over",
"years",
"portent",
"has",
"helped",
"businesses",
"grow",
"integrated",
"digital",
"marketing",
"strategies",
"drive",
"significant",
"results",
"across",
"entire",
"stack"
],
"missingFromDescription": [
"agency",
"seattle",
"rundown"
],
"score": 89,
"weight": 18
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125290
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125287
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125283
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Our Work",
"html": "<h2 class=\"col-12 snippet-header\">Our Work</h2>"
},
{
"text": "Integrated Digital Marketing",
"html": "<h2 class=\"col-12 snippet-header\">Integrated Digital Marketing</h2>"
},
{
"text": "Featured Blog Posts",
"html": "<h2 class=\"col-12 snippet-header\">Featured Blog Posts</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Portent - An Integrated Digital Marketing Age... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Portent - An Integrated Digital Marketing Age... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Portent - An Integrated Digital Marketing Age... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Portent - An Integrated Digital Marketing Age... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Portent - An Integrated Digital Marketing Age...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Portent - An Integrated Digital Marketing Age... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Portent - An Integrated Digital Marketing Age... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Needs attention
Auth.md Agent Registration
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125283,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"compatibleContentType": false,
"contentLength": 120610,
"hasRegisterInstructions": false,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": true,
"links": [
"https://gmpg.org/xfn/11\">",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff2",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extrabold-webfont.woff2",
"https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extraboldbold-webfont.woff",
"/style"
],
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125386,
"text": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff) format('woff');\r\n font-weight:400;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff) format('woff');\r\n font-weight:700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extrabold-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extraboldbold-webfont.woff) format('woff');\r\n font-weight:800;\r\n font-display: swap;\r\n }\r\n </style>\r\n <link rel=\"preconnect\" href=\"https://js.hs-analytics.net\" />\r\n <!--Start Critical CSS --><style>@charset \"UTF-8\";html{line-height:1.15;-webkit-text-size-adjust:100%}body{margin:0}h1{font-size:2em;margin:.67em 0}a{background-color:transparent}strong{font-weight:bolder}img{border-style:none}button,input,select,textarea{font-family:inherit;font-size:100%;line-height:1.15;margin:0}button,input{overflow:visible}button,select{text-transform:none}[type=submit],button{-webkit-appearance:button}[type=submit]::-moz-focus-inner,button::-moz-focus-inner{border-style:none;padding:0}[type=submit]:-moz-focusring,button:-moz-focusring{outline:1px dotted ButtonText}textarea{overflow:auto}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}[type=search]::-webkit-search-decoration{-webkit-appearance:none}::-webkit-file-upload-button{-webkit-appearance:button;font:inherit}body,button,input,select,textarea{color:#404040;font-family:Averta,sans-serif;font-size:16px;font-size:1rem;line-height:1.5}h1,h2,h3{clear:both;font-family:MillerDisplay,serif;font-weight:700;line-height:1.128;letter-spacing:.063em}@media (min-width:768px){h1,h2,h3{line-height:1.125}}h1{font-size:48px;font-size:3rem}@media (min-width:768px){h1{font-size:54px;font-size:3.375rem}}h2{font-size:36.8px;font-size:2.3rem}@media (min-width:768px){h2{font-size:39.008px;font-size:2.438rem}}h3{font-size:32px;font-size:2rem}@media (min-width:768px){h3{font-size:27.008px;font-size:1.688rem}}p{letter-spacing:.031em}p{margin-bottom:1.5em}em{font-style:italic}html{-webkit-box-sizing:border-box;box-sizing:border-box;-webkit-font-smoothing:antialiased}*,:after,:before{-webkit-box-sizing:inherit;box-sizing:inherit}body{background:#fff}ul{margin:0 0 1.5em .5em}@media (min-width:768px){ul{margin:0 0 1.5em 3em}}ul{list-style:disc}li{letter-spacing:.031em}li>ul{margin-bottom:0;margin-left:.5em;padding:.5em;list-style:circle}img{height:auto;max-width:100%}button,input[type=submit]{border:1px solid;border-color:#ccc #ccc #bbb;-webkit-border-radius:3px;border-radius:3px;background:#e6e6e6;color:rgba(0,0,0,.8);font-size:12px;font-size:.75rem;line-height:1;padding:.6em 1em .4em}button:hover,in"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125388,
"text": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff) format('woff');\r\n font-weight:400;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-bold-webfont.woff) format('woff');\r\n font-weight:700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extrabold-webfont.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-extraboldbold-webfont.woff) format('woff');\r\n font-weight:800;\r\n font-display: swap;\r\n }\r\n </style>\r\n <link rel=\"preconnect\" href=\"https://js.hs-analytics.net\" />\r\n <!--Start Critical CSS --><style>@charset \"UTF-8\";html{line-height:1.15;-webkit-text-size-adjust:100%}body{margin:0}h1{font-size:2em;margin:.67em 0}a{background-color:transparent}strong{font-weight:bolder}img{border-style:none}button,input,select,textarea{font-family:inherit;font-size:100%;line-height:1.15;margin:0}button,input{overflow:visible}button,select{text-transform:none}[type=submit],button{-webkit-appearance:button}[type=submit]::-moz-focus-inner,button::-moz-focus-inner{border-style:none;padding:0}[type=submit]:-moz-focusring,button:-moz-focusring{outline:1px dotted ButtonText}textarea{overflow:auto}[type=search]{-webkit-appearance:textfield;outline-offset:-2px}[type=search]::-webkit-search-decoration{-webkit-appearance:none}::-webkit-file-upload-button{-webkit-appearance:button;font:inherit}body,button,input,select,textarea{color:#404040;font-family:Averta,sans-serif;font-size:16px;font-size:1rem;line-height:1.5}h1,h2,h3{clear:both;font-family:MillerDisplay,serif;font-weight:700;line-height:1.128;letter-spacing:.063em}@media (min-width:768px){h1,h2,h3{line-height:1.125}}h1{font-size:48px;font-size:3rem}@media (min-width:768px){h1{font-size:54px;font-size:3.375rem}}h2{font-size:36.8px;font-size:2.3rem}@media (min-width:768px){h2{font-size:39.008px;font-size:2.438rem}}h3{font-size:32px;font-size:2rem}@media (min-width:768px){h3{font-size:27.008px;font-size:1.688rem}}p{letter-spacing:.031em}p{margin-bottom:1.5em}em{font-style:italic}html{-webkit-box-sizing:border-box;box-sizing:border-box;-webkit-font-smoothing:antialiased}*,:after,:before{-webkit-box-sizing:inherit;box-sizing:inherit}body{background:#fff}ul{margin:0 0 1.5em .5em}@media (min-width:768px){ul{margin:0 0 1.5em 3em}}ul{list-style:disc}li{letter-spacing:.031em}li>ul{margin-bottom:0;margin-left:.5em;padding:.5em;list-style:circle}img{height:auto;max-width:100%}button,input[type=submit]{border:1px solid;border-color:#ccc #ccc #bbb;-webkit-border-radius:3px;border-radius:3px;background:#e6e6e6;color:rgba(0,0,0,.8);font-size:12px;font-size:.75rem;line-height:1;padding:.6em 1em .4em}button:hover,in"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Needs attention
GEO: Q&A and FAQ opportunities
Issue
3 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 3,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [
{
"index": 1,
"text": "Our Work",
"isQuestion": false,
"html": "<h2 class=\"col-12 snippet-header\">Our Work</h2>"
},
{
"index": 2,
"text": "Integrated Digital Marketing",
"isQuestion": false,
"html": "<h2 class=\"col-12 snippet-header\">Integrated Digital Marketing</h2>"
},
{
"index": 3,
"text": "Featured Blog Posts",
"isQuestion": false,
"html": "<h2 class=\"col-12 snippet-header\">Featured Blog Posts</h2>"
}
],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125308
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 125314
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!doctype html>\r\n<html lang=\"en-US\">\r\n<head>\r\n <meta charset=\"UTF-8\">\r\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\r\n <link rel=\"profile\" href=\"https://gmpg.org/xfn/11\">\r\n <style>@font-face {\r\n font-family: MillerDisplay; src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff2) format('woff2'),\r\n url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/Miller-Display-Bold.woff) format('woff');\r\n font-weight: 700;\r\n font-display: swap;\r\n }\r\n\r\n @font-face {\r\n font-family: Averta;\r\n src: url( https://portent.com/wp-content/themes/portent_portent/assets/fonts/avertastd-regular-webfont.woff2) format('woff2'),\r\n "
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://portent.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://portent.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://portent.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://portent.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
9 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "9 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
50 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
50 Fail
Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
Check name
Uses deprecated APIs
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Estimated savings
1 warning found
Fix guidance
Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).
Evidence
{
"displayValue": "1 warning found",
"description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}Performance and AccessibilityPerformanceBrowser audit
LCP request discovery
14 Fail
Performance and AccessibilityPerformanceBrowser audit
LCP request discovery
Check name
LCP request discovery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
References
https://web.dev/learn/performance/Evidence
{
"description": "[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading"
}Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Links do not have a discernible name
Check name
Links do not have a discernible name
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).
References
https://web.dev/learn/performance/Evidence
{
"description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
Check name
Reduce unused CSS
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 69 KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 69 KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 80
}Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
Check name
Image elements do not have explicit `width` and `height`
Score
50/100
Status
warning
Device
desktop
Category
Performance
Fix guidance
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)
References
https://web.dev/learn/performance/Evidence
{
"description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}Performance and AccessibilityPerformanceBrowser audit
Minify JavaScript
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Minify JavaScript
Check name
Minify JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 9 KiB
Fix guidance
Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 9 KiB",
"description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
Check name
Reduce unused JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 301 KiB
Fix guidance
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 301 KiB",
"description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
3 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
79/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "speed-index",
"title": "Speed Index",
"score": 55,
"displayValue": "2.2 s",
"numericValue": 2161.4865895196526
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 30,
"displayValue": "490 ms",
"numericValue": 489.50000000000034
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "70 ms",
"numericValue": 68.509485
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 78,
"displayValue": "3.1 s",
"numericValue": 3113.786502509427
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 100,
"displayValue": "0.4 s",
"numericValue": 401.0150749429579
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 69,
"displayValue": "190 ms",
"numericValue": 192.00000000000045
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 100,
"displayValue": "0.4 s",
"numericValue": 441.0169593108276
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 20 ms",
"numericValue": 21
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 56/100 | Level 3, Bot-Aware | Current report |