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41/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents
AIDiscoverability38%Agent Easeof Use4%Security& Trust20%GEO, AIO, AEO75%SEO92%Performance& Accessibility50%
  • AI Discoverability 38 out of 100
  • Agent Ease of Use 4 out of 100
  • Security & Trust 20 out of 100
  • GEO, AIO and AEO 75 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 50 out of 100

CAPTURED SCREENSHOT

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What AI sees of your website

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Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
38
Priority fix7151View details
Discoverability
67
Needs work540View details
Content Readiness
38
Priority fix271View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
4
Priority fix4242View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable040View details
MCP
13
Priority fix062View details
Skill Discovery
0
Priority fix080View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
75
Mostly ready5213View details
GEO Readiness
88
Mostly ready204
AIO Readiness
75
Mostly ready214View details
AEO Readiness
63
Needs work115View details
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
20
Priority fix540View details
Security & Trust
20
Priority fix140View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
50
Needs work2241View details
Performance
25
Priority fix1141View details
Accessibility
96
Strong1100

Prioritized recommendations

Issues ranked by score impact

48 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 403,
        "contentType": "application/xml"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<Error><Code>AccessDenied</Code><Message>Access Denied</Message><RequestId>GY8S4W0JW7F47DP7</RequestId><HostId>XgRyiY2QImImE7LAhwUdd8oJs2KQCg9tCzHyidX6ueqRtdETcj4TsQHwkcgf0lB3/tkGMU7LYDmFDGQJ+bB/BElaksdQTh9i</HostId></Error>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\"/><link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\"/><link rel=\"icon\" type=\"image/svg+xml\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\"/><link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico\"/><link rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon.png\"/><link rel=\"canonical\" href=\"https://www.xero.com/error"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\"/><link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\"/><link rel=\"icon\" type=\"image/svg+xml\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\"/><link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico\"/><link rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon.png\"/><link rel=\"canonical\" href=\"https://www.xero.com/error"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\"/><link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\"/><link rel=\"icon\" type=\"image/svg+xml\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\"/><link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico\"/><link rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon.png\"/><link rel=\"canonical\" href=\"https://www.xero.com/error"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\"/><link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\"/><link rel=\"icon\" type=\"image/svg+xml\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\"/><link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico\"/><link rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon.png\"/><link rel=\"canonical\" href=\"https://www.xero.com/error"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"application/xml\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<Error><Code>AccessDenied</Code><Message>Access Denied</Message><RequestId>D3XA2H7MK8XY46WV</RequestId><HostId>eBji9ZDVSTNMHzg2mb4atPVvOYuX1P5a0dxVGNGmc0IGfQcW3blTIoNwUyGYmWhapZqlE/Ix7Gg=</HostId></Error>"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"application/xml\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<Error><Code>AccessDenied</Code><Message>Access Denied</Message><RequestId>D3XF5TZ1C6PWH7P2</RequestId><HostId>3TxUT/ag05kz+nQPx2HrpH6UqK06JE56T/o0wa7EFNlv7LdnD+xuvR19rjEuH9PIvDt+W3l0TqlDSX5ucddKKeAQ0e9WXLk6</HostId></Error>"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-16x16.png\"/><link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon-32x32.png\"/><link rel=\"icon\" type=\"image/svg+xml\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.svg\"/><link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/favicon.ico\"/><link rel=\"apple-touch-icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/xero/pilot-images/admin/icons/favicon/apple-touch-icon.png\"/><link rel=\"canonical\" href=\"https://www.xero.com/error"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 243
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

25 Fail

Needs attention

Frame protection

Failed check
01

Issue

Frame protection is missing or incomplete.

02

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence
{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

25 Fail

Needs attention

HSTS header

Failed check
01

Issue

HSTS header is missing or incomplete.

02

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence
{
  "header": "strict-transport-security",
  "value": null
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html"
      },
      "issue": "Content-Type \"text/html\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 45991,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>Accounting Software for Small Businesses | Xero</title><link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: 4 buttons missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-FUNC\" aria-labelledby=\"ot-header-id-FUNC\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-PERF\" aria-labelledby=\"ot-header-id-PERF\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-NECI\" aria-labelledby=\"ot-header-id-NECI ot-status-id-NECI\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-TARG\" aria-labelledby=\"ot-header-id-TARG\"></button>"
    ],
    "missingAutocompleteInputs": [
      "<input id=\"vendor-search-handler\" type=\"text\" name=\"vendor-search-handler\" placeholder=\"Search&#x2026;\" aria-label=\"Cookie list search\">"
    ],
    "imagesMissingAlt": [
      "<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=303901320544451&amp;ev=PageView&amp;noscript=1\">"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 30,
    "links": 133,
    "inaccessibleLinks": 0,
    "buttons": 23,
    "inaccessibleButtons": 4,
    "images": 37,
    "imagesWithAlt": 36,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

19 Warning

Needs attention

Content freshness signals

Warning
01

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence
{
  "lastModified": "Wed, 03 Jun 2026 23:52:29 GMT",
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="ot-group-id-FUNC"> is missing tool-param-description.
    • <input name="ot-group-id-PERF"> is missing tool-param-description.
    • <input name="ot-group-id-TARG"> is missing tool-param-description.
    • <input name="vendor-search-handler"> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 164,
        "interactiveWithTags": 0,
        "totalCount": 164,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"ot-group-id-FUNC\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-PERF\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-TARG\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 12,
        "issues": [
          "<input name=\"ot-group-id-FUNC\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-PERF\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-TARG\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-FUNC\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-PERF\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-TARG\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"vendor-search-handler\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 164,
        "interactiveWithTags": 0,
        "totalCount": 164,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"ot-group-id-FUNC\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-PERF\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-TARG\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 0,
    "formsWithTags": 0,
    "totalInteractive": 164,
    "interactiveWithTags": 0,
    "totalCount": 164,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"ot-group-id-FUNC\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-PERF\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-TARG\"> is missing tool-param-description.",
      "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/accounting-software/app-integrations/",
      "text": "Learn more about app integrations",
      "html": "<a href=\"/accounting-software/app-integrations/\" class=\"Link__Element-sc-1pfjtmd-1 dFCEDL Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 cTvcyV Underlined_normal\">Learn more about app integrations</span></a>"
    },
    {
      "href": "/about/",
      "text": "About Xero",
      "html": "<a href=\"/about/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">About Xero</span></a>"
    },
    {
      "href": "/about/our-brands/",
      "text": "Our brands",
      "html": "<a href=\"/about/our-brands/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Our brands</span></a>"
    },
    {
      "href": "/about/contact/",
      "text": "Contact us",
      "html": "<a href=\"/about/contact/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Contact us</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/xero",
      "text": "Linkedin",
      "html": "<a href=\"https://www.linkedin.com/company/xero\" class=\"IconButton__Element-sc-1ogp7wt-1 dlsfMl Button\"><span class=\"IconButton__IconOnlyWrapper-sc-1ogp7wt-2 cyZjnZ\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" focusable=\"false\" role=\"img\" aria-hidden=\"false\" aria-labelledby=\"customIcon_footer-Linkedin\" class=\"Svg__Element-sc-16k589b-0 egeBlc Icon\"><title id=\"customIcon_footer-Linkedin\">Linkedin</title><use href=\"/content/dam/xero/pilot-images/admin/icons/social-media/linkedin-icon.svg#..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://central.xero.com/s/",
      "text": "Get support",
      "html": "<a href=\"https://central.xero.com/s/\" class=\"Link__Element-sc-1pfjtmd-1 dRLIml Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 IEYJZ Underlined_normal\">Get support</span></a>"
    },
    {
      "href": "https://central.xero.com/",
      "text": "Get support",
      "html": "<a href=\"https://central.xero.com/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Get support</span></a>"
    },
    {
      "href": "/about/contact/",
      "text": "Contact us",
      "html": "<a href=\"/about/contact/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Contact us</span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/terms/",
      "text": "Legal",
      "html": "<a href=\"/legal/terms/\" class=\"Link__Element-sc-1pfjtmd-1 imfPTQ Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 kosCYQ Underlined_small\">Legal</span></a>"
    },
    {
      "href": "/legal/privacy/",
      "text": "Privacy notice",
      "html": "<a href=\"/legal/privacy/\" class=\"Link__Element-sc-1pfjtmd-1 imfPTQ Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 kosCYQ Underlined_small\">Privacy notice</span></a>"
    },
    {
      "href": "https://www.xero.com/legal/privacy/",
      "text": "privacy notice",
      "html": "<a class=\"ot-link-btn ot-imprint-handler\" aria-label=\"Privacy notice, opens in a new tab\" href=\"https://www.xero.com/legal/privacy/\" rel=\"noopener noreferrer\" target=\"_blank\">privacy notice</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/accounting-software/app-integrations/",
      "text": "Learn more about app integrations",
      "html": "<a href=\"/accounting-software/app-integrations/\" class=\"Link__Element-sc-1pfjtmd-1 dFCEDL Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 cTvcyV Underlined_normal\">Learn more about app integrations</span></a>"
    },
    {
      "href": "/about/",
      "text": "About Xero",
      "html": "<a href=\"/about/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">About Xero</span></a>"
    },
    {
      "href": "/about/our-brands/",
      "text": "Our brands",
      "html": "<a href=\"/about/our-brands/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Our brands</span></a>"
    },
    {
      "href": "/about/contact/",
      "text": "Contact us",
      "html": "<a href=\"/about/contact/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Contact us</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/xero",
      "text": "Linkedin",
      "html": "<a href=\"https://www.linkedin.com/company/xero\" class=\"IconButton__Element-sc-1ogp7wt-1 dlsfMl Button\"><span class=\"IconButton__IconOnlyWrapper-sc-1ogp7wt-2 cyZjnZ\"><svg width=\"100%\" height=\"100%\" viewBox=\"0 0 24 24\" focusable=\"false\" role=\"img\" aria-hidden=\"false\" aria-labelledby=\"customIcon_footer-Linkedin\" class=\"Svg__Element-sc-16k589b-0 egeBlc Icon\"><title id=\"customIcon_footer-Linkedin\">Linkedin</title><use href=\"/content/dam/xero/pilot-images/admin/icons/social-media/linkedin-icon.svg#..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://central.xero.com/s/",
      "text": "Get support",
      "html": "<a href=\"https://central.xero.com/s/\" class=\"Link__Element-sc-1pfjtmd-1 dRLIml Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 IEYJZ Underlined_normal\">Get support</span></a>"
    },
    {
      "href": "https://central.xero.com/",
      "text": "Get support",
      "html": "<a href=\"https://central.xero.com/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Get support</span></a>"
    },
    {
      "href": "/about/contact/",
      "text": "Contact us",
      "html": "<a href=\"/about/contact/\" class=\"Link__Element-sc-1pfjtmd-1 jgzMwY Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 fjAlrJ Underlined_tiny\">Contact us</span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/terms/",
      "text": "Legal",
      "html": "<a href=\"/legal/terms/\" class=\"Link__Element-sc-1pfjtmd-1 imfPTQ Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 kosCYQ Underlined_small\">Legal</span></a>"
    },
    {
      "href": "/legal/privacy/",
      "text": "Privacy notice",
      "html": "<a href=\"/legal/privacy/\" class=\"Link__Element-sc-1pfjtmd-1 imfPTQ Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 kosCYQ Underlined_small\">Privacy notice</span></a>"
    },
    {
      "href": "https://www.xero.com/legal/privacy/",
      "text": "privacy notice",
      "html": "<a class=\"ot-link-btn ot-imprint-handler\" aria-label=\"Privacy notice, opens in a new tab\" href=\"https://www.xero.com/legal/privacy/\" rel=\"noopener noreferrer\" target=\"_blank\">privacy notice</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

23 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 25,
  "passing": 2,
  "failing": [
    {
      "heading": "Join over 4.9 million customers using Xero",
      "headingHtml": "<h2 id=\"join-over-49-million-customers-using-xero\" class=\"Heading__Element-sc-1altmla-0 gCKFr Heading\">Join over 4.9 million customers using Xero</h2>",
      "firstParagraph": "Awards and recognition for our work",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 delHkK Typography\">Awards and recognition for our work<!-- --></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Try accounting software for everyday business",
      "headingHtml": "<h2 id=\"try-accounting-software-for-everyday-business\" class=\"Heading__Element-sc-1altmla-0 iIlnuU Heading\">Try accounting software for everyday business</h2>",
      "firstParagraph": "Explore Xero accounting software and its tools for small businesses, accountants, and bookkeepers.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 idcalW Typography\">Explore Xero accounting software and its tools for small businesses, accountants, and bookkeepers. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Plans to suit your business",
      "headingHtml": "<h2 id=\"plans-to-suit-your-business\" class=\"Heading__Element-sc-1altmla-0 gJevgb Heading\">Plans to suit your business</h2>",
      "firstParagraph": "All pricing plans cover the accounting essentials, with room to grow.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 bgEjUc Typography\">All pricing plans cover the accounting essentials, with room to grow.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Starter",
      "headingHtml": "<h3 id=\":R1bdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Starter</h3>",
      "firstParagraph": "Usually $29",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->29<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Standard",
      "headingHtml": "<h3 id=\":R1jdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Standard</h3>",
      "firstParagraph": "Usually $50",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->50<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Premium",
      "headingHtml": "<h3 id=\":R1rdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Premium</h3>",
      "firstParagraph": "Usually $75",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->75<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Xero works for your business",
      "headingHtml": "<h2 id=\"see-how-xero-works-for-your-business\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">See how Xero works for your business</h2>",
      "firstParagraph": "Manage your finances, control cash flow and integrate with apps. See how Xero can help your business type or industry. See all business types.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 ftRnx Typography\">Manage your finances, control cash flow and integrate with apps. See how Xero can help your business type or industry. <!-- --><a href=\"/small-businesses/\" class=\"Link__Element-sc-1pfjtmd-1 jHfbMA Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">See all business types.</span></a></p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Self-employed",
      "headingHtml": "<h3 id=\"selfemployed\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rj6mlm:\" href=\"/small-businesses/self-employed/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Self-employed</span></a></span></h3>",
      "firstParagraph": "Manage your finances and send invoices easily with accounting software for sole traders and freelancers.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">Manage your finances and send invoices easily with accounting software for sole traders and freelancers.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Construction and trades",
      "headingHtml": "<h3 id=\"construction-and-trades\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rl6mlm:\" href=\"/small-businesses/construction/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Construction and trades</span></a></span></h3>",
      "firstParagraph": "Send quotes and invoices, track expenses, and manage jobs from your phone with Xero’s construction accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">Send quotes and invoices, track expenses, and manage jobs from your phone with Xero&#x2019;s construction accounting software.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail",
      "headingHtml": "<h3 id=\"retail\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rn6mlm:\" href=\"/small-businesses/retail/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Retail</span></a></span></h3>",
      "firstParagraph": "View cash flow on the go and reduce manual admin. Run your retail business efficiently with Xero accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">View cash flow on the go and reduce manual admin. Run your retail business efficiently with Xero accounting software. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customise and grow with your business",
      "headingHtml": "<h2 id=\"customise-and--grow--with-your-business\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">Customise and <em class=\"Highlight__Wrapper-sc-xqb2dw-0 ipYNND Highlight Highlight\"><span aria-hidden=\"true\" class=\"Oval-sc-1f2r1je-0 gIZtdk\"></span><span class=\"Highlight__Inner-sc-xqb2dw-1 nSSRL\"> grow </span></em> with your business</h2>",
      "firstParagraph": "Discover seamless app integrations for efficient accounting with Xero's comprehensive accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 gzJFmr Typography\">Discover seamless app integrations for efficient accounting with Xero&apos;s comprehensive accounting software.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "For accountants and bookkeepers",
      "headingHtml": "<h2 id=\"for-accountants-and-bookkeepers\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">For accountants and bookkeepers</h2>",
      "firstParagraph": "Keep your practice one step ahead with Xero accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 gzJFmr Typography\">Keep your practice one step ahead with Xero accounting software.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Try Xero for free",
      "headingHtml": "<h2 id=\"try-xero-for-free\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Try Xero for free</h2>",
      "firstParagraph": "Access Xero features for 30 days, then decide which plan best suits your business.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 ftRnx Typography\">Access Xero features for 30 days, then decide which plan best suits your business.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "30-day free trial",
      "headingHtml": "<h2 id=\"30day-free-trial\" class=\"Heading__Element-sc-1altmla-0 hKxRtj Heading\"><span id=\":R19olm:\" class=\"Plan__PlanTextWrapper-sc-ni0jw7-1 hTvew\">30-day free trial</span></h2>",
      "firstParagraph": "$0",
      "paragraphHtml": "<p class=\"Plan__PriceDetails-sc-ni0jw7-3 jkYXfI\"><strong class=\"Plan__StrongPrice-sc-ni0jw7-4 kVWPlc\"><span class=\"Plan__CurrencySymbol-sc-ni0jw7-5 glbKIG\">&#x24;</span><span class=\"Plan__Price-sc-ni0jw7-6 hwzDHb\">0</span><span class=\"Plan__PriceDecimal-sc-ni0jw7-7 fJhrnf\"></span></strong></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Footer",
      "headingHtml": "<h2 id=\"footer\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Footer</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accounting software",
      "headingHtml": "<h3 id=\"accounting-software\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Accounting software</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Xero for",
      "headingHtml": "<h3 id=\"xero-for\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Xero for</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h3 id=\"resources\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Resources</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular features",
      "headingHtml": "<h3 id=\"popular-features\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Popular features</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Compare",
      "headingHtml": "<h3 id=\"compare\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Compare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie settings",
      "headingHtml": "<h2 id=\"ot-pc-title\">Cookie settings</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Manage Consent Preferences",
      "headingHtml": "<h3 id=\"ot-category-title\"> Manage Consent Preferences</h3>",
      "firstParagraph": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
      "paragraphHtml": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-FUNC\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>",
      "words": 48,
      "direct": false,
      "issue": "First paragraph is 48 words and does not look like a concise direct answer."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

23 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence
{
  "h2Count": 11,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

4 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 4,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 44,
      "heading": "H4: Functional Cookies",
      "text": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-FUNC\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>"
    },
    {
      "index": 45,
      "heading": "H4: Performance Cookies",
      "text": "These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-PERF\">These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance...."
    },
    {
      "index": 46,
      "heading": "H4: Strictly Necessary Cookies",
      "text": "These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store a...",
      "words": 80,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-NECI\">These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally id..."
    },
    {
      "index": 47,
      "heading": "H4: Targeting Cookies",
      "text": "These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.",
      "words": 65,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (65 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-TARG\">These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: accounting, get, back, love.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence
{
  "title": "Accounting Software for Small Businesses | Xero",
  "h1": "Get back to what you love with Xero",
  "description": "Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "accounting",
    "software",
    "small",
    "businesses",
    "xero",
    "get",
    "back",
    "love"
  ],
  "descriptionTerms": [
    "xero",
    "software",
    "small",
    "businesses",
    "connects",
    "bank",
    "accountant",
    "bookkeeper",
    "other",
    "business",
    "apps",
    "start",
    "free",
    "trial",
    "today"
  ],
  "missingFromDescription": [
    "accounting",
    "get",
    "back",
    "love"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 5,
  "schemaBlocks": 3,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

28 image(s) are missing width/height attributes. 9 possible modal/interstitial element(s) detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width",
  "visibleWords": 1248,
  "htmlBytes": 420781,
  "imagesMissingDimensions": [
    {
      "src": "/content/dam/xero/pilot-images/features/xero-accounting-app/All-features-banner-resize.1678142953041.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/xero-accounting-app/All-features-banner-resize.1678142953041.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/logos/jax-nav-thumbnail-v1-optimized.1780419486257.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/logos/jax-nav-thumbnail-v1-optimized.1780419486257.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/pay-bills/Bills_thumb.1646877462710.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/pay-bills/Bills_thumb.1646877462710.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/expenses/Expenses_thumb.1646877463820.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/expenses/Expenses_thumb.1646877463820.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/bank-feeds/Bank_Connections_thumb.1646877471613.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/bank-feeds/Bank_Connections_thumb.1646877471613.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/people/accountants-and-bookkeepers/Streamlined%20workflows_.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/people/accountants-and-bookkeepers/Streamlined%20workflows_.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/invoicing/Invoicing_thumb.1646877461802.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/invoicing/Invoicing_thumb.1646877461802.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/accept-payments/Accept_Payments_thumb.1646877464513.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/accept-payments/Accept_Payments_thumb.1646877464513.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/all-features/all-features-tile.1646877471195.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/all-features/all-features-tile.1646877471195.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/product-pages/xero-hq/Xero_HQ_thumb.1646877531665.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/product-pages/xero-hq/Xero_HQ_thumb.1646877531665.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/product-pages/xero-cashbook-ledger/Cashbook_thumb.1646877527929.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/product-pages/xero-cashbook-ledger/Cashbook_thumb.1646877527929.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/product-pages/practice-manager/PracticeManager-thumbnail.1646877526308.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/product-pages/practice-manager/PracticeManager-thumbnail.1646877526308.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/campaign/xero-partner-hub/header_partner_workpapers_1080x1080.1760576742585.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/campaign/xero-partner-hub/header_partner_workpapers_1080x1080.1760576742585.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/product-pages/analytics-by-syft/syft-feature-tile.1752530089515.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/product-pages/analytics-by-syft/syft-feature-tile.1752530089515.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-g2-usersloveus-2026.1779086089254.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-g2-usersloveus-2026.1779086089254.png\" alt=\"G2 Users Love Us award badge\" class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-capterra-shortlist-2026.1779084333990.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-capterra-shortlist-2026.1779084333990.svg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-softwareadvice-frontrunners-2026.1779084336665.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-softwareadvice-frontrunners-2026.1779084336665.svg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-sourceforge-topperformer-2026.1779084336808.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-sourceforge-topperformer-2026.1779084336808.png\" alt=\"SourceForge Top Performer 2026 award badge\" class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-trustradius-buyerschoice-2026.1779084333545.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-trustradius-buyerschoice-2026.1779084333545.svg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/awards/xero-getapp-categoryleaders-2025.1779086089722.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/awards/xero-getapp-categoryleaders-2025.1779086089722.png\" alt=\"GetApp Category Leaders 2025 award badge\" class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/xero-accounting-app/All-features-banner-resize.1678142953041.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/xero-accounting-app/All-features-banner-resize.1678142953041.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/logos/jax-nav-thumbnail-v1-optimized.1780419486257.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/logos/jax-nav-thumbnail-v1-optimized.1780419486257.png\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/pay-bills/Bills_thumb.1646877462710.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/pay-bills/Bills_thumb.1646877462710.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "/content/dam/xero/pilot-images/features/all-features/all-features-tile.1646877471195.jpg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"/content/dam/xero/pilot-images/features/all-features/all-features-tile.1646877471195.jpg\" aria-hidden=\"true\" alt class=\"Image__Img-sc-17dgnt6-2 bbFuHg\">"
    },
    {
      "src": "https://cdn-au.onetrust.com/logos/8cccfdfe-6e15-451b-9ae5-6ab2d903104a/019cdf81-8bac-795f-8ad0-1298cd2c89b6/5c477ed7-141e-4cd9-947e-323423920b6c/Xero_Wordmark_Blue.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"ot-bnr-logo\" src=\"https://cdn-au.onetrust.com/logos/8cccfdfe-6e15-451b-9ae5-6ab2d903104a/019cdf81-8bac-795f-8ad0-1298cd2c89b6/5c477ed7-141e-4cd9-947e-323423920b6c/Xero_Wordmark_Blue.png\" title=\"Xero Logo\" alt=\"Xero Logo\">"
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    {
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      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Xero Logo\" src=\"https://cdn-au.onetrust.com/logos/8cccfdfe-6e15-451b-9ae5-6ab2d903104a/019cdf81-8bac-795f-8ad0-1298cd2c89b6/632f22f9-cc67-4484-a9d5-c92fa348f748/Xero_Wordmark_Blue.png\">"
    },
    {
      "src": "https://cdn-au.onetrust.com/logos/static/powered_by_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Powered by Onetrust\" src=\"https://cdn-au.onetrust.com/logos/static/powered_by_logo.svg\" title=\"Powered by OneTrust Opens in a new Tab\">"
    },
    {
      "src": "https://verifi.podscribe.com/tag?action=view&user_id=30a6f746-1c4d-44d2-8996-3528316e9313&advertiser=xero&referrer=_&session_referrer=_&session_landing_url=https%3A%2F%2Fwww.xero.com%2F&device_id=pscrb_27f89a89-5cdd-4972-d168-dbff80fae3ee&first_visited_at=1780608020503&stid=&ipv4=&url=https%3A%2F%2Fwww.xero.com%2F&event_url=https%3A%2F%2Fwww.xero.com%2F&source=js-tag+v1.1.0&cachebust=1780608023824",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img id=\"podscribe-request\" alt aria-hidden=\"true\" src=\"https://verifi.podscribe.com/tag?action=view&amp;user_id=30a6f746-1c4d-44d2-8996-3528316e9313&amp;advertiser=xero&amp;referrer=_&amp;session_referrer=_&amp;session_landing_url=https%3A%2F%2Fwww.xero.com%2F&amp;device_id=pscrb_27f89a89-5cdd-4972-d168-dbff80fae3ee&amp;first_visited_at=1780608020503&amp;stid=&amp;ipv4=&amp;url=https%3A%2F%2Fwww.xero.com%2F&amp;event_url=https%3A%2F%2Fwww.xero.com%2F&amp;source=js-tag+v1.1.0&amp;cachebust=17..."
    }
  ],
  "possibleDialogs": [
    "<div class=\"Modal__Background-sc-1pbyieb-0 eGgZJC\"><div role=\"region\" tabindex=\"-1\" aria-label=\"Global (USD)\" class=\"Modal__Element-sc-1pbyieb-1 iNsbGt\"></div></div>",
    "<div role=\"region\" tabindex=\"-1\" aria-label=\"Global (USD)\" class=\"Modal__Element-sc-1pbyieb-1 iNsbGt\"></div>",
    "<div class=\"Modal__Background-sc-1pbyieb-0 eGgZJC\"><div role=\"region\" tabindex=\"-1\" aria-label=\"Menu\" class=\"Modal__Element-sc-1pbyieb-1 igBTZD\"></div></div>",
    "<div role=\"region\" tabindex=\"-1\" aria-label=\"Menu\" class=\"Modal__Element-sc-1pbyieb-1 igBTZD\"></div>",
    "<div class=\"Modal__Background-sc-1pbyieb-0 eGgZJC\"><div role=\"region\" tabindex=\"-1\" aria-label=\"Menu\" class=\"Modal__Element-sc-1pbyieb-1 igBTZD\"></div></div>",
    "<div role=\"region\" tabindex=\"-1\" aria-label=\"Menu\" class=\"Modal__Element-sc-1pbyieb-1 igBTZD\"></div>",
    "<div role=\"dialog\" aria-label=\"Privacy\"><div class=\"ot-sdk-container\"><div class=\"ot-sdk-row\"><div id=\"onetrust-group-container\" class=\"ot-sdk-eight ot-sdk-columns ot-sdk-eleven\"><div class=\"banner_logo\"></div><img class=\"ot-bnr-logo\" src=\"https://cdn-au.onetrust.com/logos/8cccfdfe-6e15-451b-9ae5-6ab2d903104a/019cdf81-8bac-795f-8ad0-1298cd2c89b6/5c477ed7-141e-4cd9-947e-323423920b6c/Xero_Wordmark_Blue.png\" title=\"Xero Logo\" alt=\"Xero Logo\"><div id=\"onetrust-policy\"><div id=\"onetrust-policy-tex...",
    "<div role=\"dialog\" aria-modal=\"true\" style=\"height: 100%;\" aria-label=\"Cookie settings\"><!-- Close Button --><div class=\"ot-pc-header\"><!-- Logo Tag --><div class=\"ot-pc-logo\"><img alt=\"Xero Logo\" src=\"https://cdn-au.onetrust.com/logos/8cccfdfe-6e15-451b-9ae5-6ab2d903104a/019cdf81-8bac-795f-8ad0-1298cd2c89b6/632f22f9-cc67-4484-a9d5-c92fa348f748/Xero_Wordmark_Blue.png\"></div><button id=\"close-pc-btn-handler\" class=\"ot-close-icon\" aria-label=\"Close preference center\" style=\"background-image: ur...",
    "<section id=\"ot-fltr-modal\"><div id=\"ot-fltr-cnt\"><div id=\"ot-filter-list-header\"></div><button id=\"clear-filters-handler\">Clear</button><div class=\"ot-fltr-scrlcnt ot-pc-scrollbar\" role=\"group\" aria-labelledby=\"ot-filter-list-header\"><ul class=\"ot-fltr-opts\"><li class=\"ot-fltr-opt\"><div class=\"ot-chkbox\"><input id=\"chkbox-id\" type=\"checkbox\" class=\"category-filter-handler\"> <label for=\"chkbox-id\"><span class=\"ot-label-txt\">checkbox label</span></label> <span class=\"ot-label-status\">label</sp..."
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

23 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 25,
  "passing": 2,
  "failing": [
    {
      "heading": "Join over 4.9 million customers using Xero",
      "headingHtml": "<h2 id=\"join-over-49-million-customers-using-xero\" class=\"Heading__Element-sc-1altmla-0 gCKFr Heading\">Join over 4.9 million customers using Xero</h2>",
      "firstParagraph": "Awards and recognition for our work",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 delHkK Typography\">Awards and recognition for our work<!-- --></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Try accounting software for everyday business",
      "headingHtml": "<h2 id=\"try-accounting-software-for-everyday-business\" class=\"Heading__Element-sc-1altmla-0 iIlnuU Heading\">Try accounting software for everyday business</h2>",
      "firstParagraph": "Explore Xero accounting software and its tools for small businesses, accountants, and bookkeepers.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 idcalW Typography\">Explore Xero accounting software and its tools for small businesses, accountants, and bookkeepers. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Plans to suit your business",
      "headingHtml": "<h2 id=\"plans-to-suit-your-business\" class=\"Heading__Element-sc-1altmla-0 gJevgb Heading\">Plans to suit your business</h2>",
      "firstParagraph": "All pricing plans cover the accounting essentials, with room to grow.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 bgEjUc Typography\">All pricing plans cover the accounting essentials, with room to grow.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Starter",
      "headingHtml": "<h3 id=\":R1bdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Starter</h3>",
      "firstParagraph": "Usually $29",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->29<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Standard",
      "headingHtml": "<h3 id=\":R1jdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Standard</h3>",
      "firstParagraph": "Usually $50",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->50<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Premium",
      "headingHtml": "<h3 id=\":R1rdllm:\" class=\"Heading__Element-sc-1altmla-0 gvESec Heading\">Premium</h3>",
      "firstParagraph": "Usually $75",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 fTiZJz Typography\">Usually <!-- -->&#x24;<!-- -->75<!-- --></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Xero works for your business",
      "headingHtml": "<h2 id=\"see-how-xero-works-for-your-business\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">See how Xero works for your business</h2>",
      "firstParagraph": "Manage your finances, control cash flow and integrate with apps. See how Xero can help your business type or industry. See all business types.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 ftRnx Typography\">Manage your finances, control cash flow and integrate with apps. See how Xero can help your business type or industry. <!-- --><a href=\"/small-businesses/\" class=\"Link__Element-sc-1pfjtmd-1 jHfbMA Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">See all business types.</span></a></p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Self-employed",
      "headingHtml": "<h3 id=\"selfemployed\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rj6mlm:\" href=\"/small-businesses/self-employed/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Self-employed</span></a></span></h3>",
      "firstParagraph": "Manage your finances and send invoices easily with accounting software for sole traders and freelancers.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">Manage your finances and send invoices easily with accounting software for sole traders and freelancers.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Construction and trades",
      "headingHtml": "<h3 id=\"construction-and-trades\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rl6mlm:\" href=\"/small-businesses/construction/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Construction and trades</span></a></span></h3>",
      "firstParagraph": "Send quotes and invoices, track expenses, and manage jobs from your phone with Xero’s construction accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">Send quotes and invoices, track expenses, and manage jobs from your phone with Xero&#x2019;s construction accounting software.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail",
      "headingHtml": "<h3 id=\"retail\" class=\"Heading__Element-sc-1altmla-0 gtOKCO Heading\"><span class=\"Link__Wrapper-sc-1pfjtmd-0 lbEGBv\"><a aria-describedby=\":Rn6mlm:\" href=\"/small-businesses/retail/\" class=\"Link__Element-sc-1pfjtmd-1 kHRslX Link\"><span class=\"Underlined__Underline-sc-1sy33iv-0 jYurwH Underlined_large\">Retail</span></a></span></h3>",
      "firstParagraph": "View cash flow on the go and reduce manual admin. Run your retail business efficiently with Xero accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 hkhOYj Typography\">View cash flow on the go and reduce manual admin. Run your retail business efficiently with Xero accounting software. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customise and grow with your business",
      "headingHtml": "<h2 id=\"customise-and--grow--with-your-business\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">Customise and <em class=\"Highlight__Wrapper-sc-xqb2dw-0 ipYNND Highlight Highlight\"><span aria-hidden=\"true\" class=\"Oval-sc-1f2r1je-0 gIZtdk\"></span><span class=\"Highlight__Inner-sc-xqb2dw-1 nSSRL\"> grow </span></em> with your business</h2>",
      "firstParagraph": "Discover seamless app integrations for efficient accounting with Xero's comprehensive accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 gzJFmr Typography\">Discover seamless app integrations for efficient accounting with Xero&apos;s comprehensive accounting software.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "For accountants and bookkeepers",
      "headingHtml": "<h2 id=\"for-accountants-and-bookkeepers\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">For accountants and bookkeepers</h2>",
      "firstParagraph": "Keep your practice one step ahead with Xero accounting software.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 gzJFmr Typography\">Keep your practice one step ahead with Xero accounting software.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Try Xero for free",
      "headingHtml": "<h2 id=\"try-xero-for-free\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Try Xero for free</h2>",
      "firstParagraph": "Access Xero features for 30 days, then decide which plan best suits your business.",
      "paragraphHtml": "<p class=\"Typography__Paragraph-sc-acp8fe-4 ftRnx Typography\">Access Xero features for 30 days, then decide which plan best suits your business.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "30-day free trial",
      "headingHtml": "<h2 id=\"30day-free-trial\" class=\"Heading__Element-sc-1altmla-0 hKxRtj Heading\"><span id=\":R19olm:\" class=\"Plan__PlanTextWrapper-sc-ni0jw7-1 hTvew\">30-day free trial</span></h2>",
      "firstParagraph": "$0",
      "paragraphHtml": "<p class=\"Plan__PriceDetails-sc-ni0jw7-3 jkYXfI\"><strong class=\"Plan__StrongPrice-sc-ni0jw7-4 kVWPlc\"><span class=\"Plan__CurrencySymbol-sc-ni0jw7-5 glbKIG\">&#x24;</span><span class=\"Plan__Price-sc-ni0jw7-6 hwzDHb\">0</span><span class=\"Plan__PriceDecimal-sc-ni0jw7-7 fJhrnf\"></span></strong></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Footer",
      "headingHtml": "<h2 id=\"footer\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Footer</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accounting software",
      "headingHtml": "<h3 id=\"accounting-software\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Accounting software</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Xero for",
      "headingHtml": "<h3 id=\"xero-for\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Xero for</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h3 id=\"resources\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Resources</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular features",
      "headingHtml": "<h3 id=\"popular-features\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Popular features</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Compare",
      "headingHtml": "<h3 id=\"compare\" class=\"Heading__Element-sc-1altmla-0 jgXZUN Heading\">Compare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie settings",
      "headingHtml": "<h2 id=\"ot-pc-title\">Cookie settings</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Manage Consent Preferences",
      "headingHtml": "<h3 id=\"ot-category-title\"> Manage Consent Preferences</h3>",
      "firstParagraph": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
      "paragraphHtml": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-FUNC\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>",
      "words": 48,
      "direct": false,
      "issue": "First paragraph is 48 words and does not look like a concise direct answer."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 88/100 and needs improvement.

1 Warning

Needs attention

AIO: Visible structured data match

Warning
01

Issue

2 structured-data value(s) were not found in visible page text.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 88/100 and needs improvement.

Evidence
{
  "schemaCount": 3,
  "checkedFields": [
    {
      "path": "$[0].knowsAbout[0].name",
      "value": "Business"
    },
    {
      "path": "$[0].knowsAbout[1].subjectOf.name",
      "value": "Xero AU"
    },
    {
      "path": "$[0].knowsAbout[1].name",
      "value": "Accounting Software"
    },
    {
      "path": "$[0].knowsAbout[2].name",
      "value": "Accounting"
    },
    {
      "path": "$[0].address.name",
      "value": "Xero Address"
    },
    {
      "path": "$[0].alternateName",
      "value": "Xero"
    },
    {
      "path": "$[0].name",
      "value": "Xero Limited"
    },
    {
      "path": "$[0].description",
      "value": "Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today."
    },
    {
      "path": "$[1].description",
      "value": "Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today."
    },
    {
      "path": "$[1].name",
      "value": "Xero"
    },
    {
      "path": "$[2].alternateName",
      "value": "Xero"
    },
    {
      "path": "$[2].name",
      "value": "Xero Limited"
    },
    {
      "path": "$[2].description",
      "value": "Xero online accounting software for your business connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today."
    },
    {
      "path": "$[2].knowsAbout[0].name",
      "value": "Business"
    },
    {
      "path": "$[2].knowsAbout[1].name",
      "value": "Accounting Software"
    },
    {
      "path": "$[2].knowsAbout[2].name",
      "value": "Accounting"
    },
    {
      "path": "$[2].address.name",
      "value": "Xero Address"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].address.name",
      "value": "Xero Address"
    },
    {
      "path": "$[2].address.name",
      "value": "Xero Address"
    }
  ],
  "score": 88,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Join over 4.9 million customers using Xero",
      "html": "<h2 id=\"join-over-49-million-customers-using-xero\" class=\"Heading__Element-sc-1altmla-0 gCKFr Heading\">Join over 4.9 million customers using Xero</h2>"
    },
    {
      "text": "Get more done with JAX, your new AI financial superagent",
      "html": "<h2 id=\"get-more-done-with-jax-your-new-ai-financial-superagent\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Get more done with JAX, your new AI financial superagent</h2>"
    },
    {
      "text": "Try accounting software for everyday business",
      "html": "<h2 id=\"try-accounting-software-for-everyday-business\" class=\"Heading__Element-sc-1altmla-0 iIlnuU Heading\">Try accounting software for everyday business</h2>"
    },
    {
      "text": "Plans to suit your business",
      "html": "<h2 id=\"plans-to-suit-your-business\" class=\"Heading__Element-sc-1altmla-0 gJevgb Heading\">Plans to suit your business</h2>"
    },
    {
      "text": "See how Xero works for your business",
      "html": "<h2 id=\"see-how-xero-works-for-your-business\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">See how Xero works for your business</h2>"
    },
    {
      "text": "Customise and grow with your business",
      "html": "<h2 id=\"customise-and--grow--with-your-business\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">Customise and <em class=\"Highlight__Wrapper-sc-xqb2dw-0 ipYNND Highlight Highlight\"><span aria-hidden=\"true\" class=\"Oval-sc-1f2r1je-0 gIZtdk\"></span><span class=\"Highlight__Inner-sc-xqb2dw-1 nSSRL\"> grow </span></em> with your business</h2>"
    },
    {
      "text": "For accountants and bookkeepers",
      "html": "<h2 id=\"for-accountants-and-bookkeepers\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">For accountants and bookkeepers</h2>"
    },
    {
      "text": "Try Xero for free",
      "html": "<h2 id=\"try-xero-for-free\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Try Xero for free</h2>"
    },
    {
      "text": "30-day free trial",
      "html": "<h2 id=\"30day-free-trial\" class=\"Heading__Element-sc-1altmla-0 hKxRtj Heading\"><span id=\":R19olm:\" class=\"Plan__PlanTextWrapper-sc-ni0jw7-1 hTvew\">30-day free trial</span></h2>"
    },
    {
      "text": "Footer",
      "html": "<h2 id=\"footer\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Footer</h2>"
    },
    {
      "text": "Cookie settings",
      "html": "<h2 id=\"ot-pc-title\">Cookie settings</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Accounting Software for Small Businesses work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Accounting Software for Small Businesses free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Accounting Software for Small Businesses compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Accounting Software for Small Businesses compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: accounting, get, back, love.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence
{
  "title": "Accounting Software for Small Businesses | Xero",
  "h1": "Get back to what you love with Xero",
  "description": "Xero software for small businesses connects you to your bank, accountant, bookkeeper, and other business apps. Start a free trial today.",
  "topicOverlap": 0.5,
  "definitionCount": 5,
  "topicTerms": [
    "accounting",
    "software",
    "small",
    "businesses",
    "xero",
    "get",
    "back",
    "love"
  ],
  "descriptionTerms": [
    "xero",
    "software",
    "small",
    "businesses",
    "connects",
    "bank",
    "accountant",
    "bookkeeper",
    "other",
    "business",
    "apps",
    "start",
    "free",
    "trial",
    "today"
  ],
  "missingFromDescription": [
    "accounting",
    "get",
    "back",
    "love"
  ],
  "score": 88,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/api/context",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 243
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 302598
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Join over 4.9 million customers using Xero",
      "html": "<h2 id=\"join-over-49-million-customers-using-xero\" class=\"Heading__Element-sc-1altmla-0 gCKFr Heading\">Join over 4.9 million customers using Xero</h2>"
    },
    {
      "text": "Get more done with JAX, your new AI financial superagent",
      "html": "<h2 id=\"get-more-done-with-jax-your-new-ai-financial-superagent\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Get more done with JAX, your new AI financial superagent</h2>"
    },
    {
      "text": "Try accounting software for everyday business",
      "html": "<h2 id=\"try-accounting-software-for-everyday-business\" class=\"Heading__Element-sc-1altmla-0 iIlnuU Heading\">Try accounting software for everyday business</h2>"
    },
    {
      "text": "Plans to suit your business",
      "html": "<h2 id=\"plans-to-suit-your-business\" class=\"Heading__Element-sc-1altmla-0 gJevgb Heading\">Plans to suit your business</h2>"
    },
    {
      "text": "See how Xero works for your business",
      "html": "<h2 id=\"see-how-xero-works-for-your-business\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">See how Xero works for your business</h2>"
    },
    {
      "text": "Customise and grow with your business",
      "html": "<h2 id=\"customise-and--grow--with-your-business\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">Customise and <em class=\"Highlight__Wrapper-sc-xqb2dw-0 ipYNND Highlight Highlight\"><span aria-hidden=\"true\" class=\"Oval-sc-1f2r1je-0 gIZtdk\"></span><span class=\"Highlight__Inner-sc-xqb2dw-1 nSSRL\"> grow </span></em> with your business</h2>"
    },
    {
      "text": "For accountants and bookkeepers",
      "html": "<h2 id=\"for-accountants-and-bookkeepers\" class=\"Heading__Element-sc-1altmla-0 jIPXNH Heading\">For accountants and bookkeepers</h2>"
    },
    {
      "text": "Try Xero for free",
      "html": "<h2 id=\"try-xero-for-free\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Try Xero for free</h2>"
    },
    {
      "text": "30-day free trial",
      "html": "<h2 id=\"30day-free-trial\" class=\"Heading__Element-sc-1altmla-0 hKxRtj Heading\"><span id=\":R19olm:\" class=\"Plan__PlanTextWrapper-sc-ni0jw7-1 hTvew\">30-day free trial</span></h2>"
    },
    {
      "text": "Footer",
      "html": "<h2 id=\"footer\" class=\"Heading__Element-sc-1altmla-0 gxdHwI Heading\">Footer</h2>"
    },
    {
      "text": "Cookie settings",
      "html": "<h2 id=\"ot-pc-title\">Cookie settings</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Accounting Software for Small Businesses work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Accounting Software for Small Businesses free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Accounting Software for Small Businesses compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Accounting Software for Small Businesses?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Accounting Software for Small Businesses compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 403,
            "contentType": "application/xml",
            "length": 263
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 403,
        "contentType": "application/xml"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<?xml version=\"1.0\" encoding=\"UTF-8\"?>\n<Error><Code>AccessDenied</Code><Message>Access Denied</Message><RequestId>T02FBWQJATQ2FVT8</RequestId><HostId>vR6vwVbip2FPyUPm01u5ug/JGs70xLgxj5z9w21rPt0tJdaNr1SePhcbXzZUxXyA9PO3f7y9uHnueReCJiAZ43pLGvBVRXin</HostId></Error>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.xero.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.xero.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.xero.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.xero.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

3 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "3 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

50 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

Evidence
{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

50 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

1 warning found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

Evidence
{
  "displayValue": "1 warning found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

20 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

68.1 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

Evidence
{
  "displayValue": "68.1 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 68073.19999999997
}

Performance and AccessibilityPerformanceBrowser audit

Some third-party resources can be lazy loaded with a facade

20 Fail

Check name

Some third-party resources can be lazy loaded with a facade

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1 facade alternative available

Fix guidance

Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. [Learn how to defer third-parties with a facade](https://developer.chrome.com/docs/lighthouse/performance/third-party-facades/).

Evidence
{
  "displayValue": "1 facade alternative available",
  "description": "Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. [Learn how to defer third-parties with a facade](https://developer.chrome.com/docs/lighthouse/performance/third-party-facades/)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

16 Fail

Check name

Loading performance

Score

18/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 2,
      "displayValue": "3.7 s",
      "numericValue": 3738.3264
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "9.8 s",
      "numericValue": 9844.2926
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "12.9 s",
      "numericValue": 12910.449995377385
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "59,290 ms",
      "numericValue": 59289.34395
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "6,850 ms",
      "numericValue": 6849
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 34.253
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "72.2 s",
      "numericValue": 72178.8333
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 0,
      "displayValue": "Est savings of 300 ms",
      "numericValue": 301.9104
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "20 ms",
      "numericValue": 23.761619999999997
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 31,170 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "9,840 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

10 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

Evidence
{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

5 Fail

Check name

Image optimization

Score

75/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with correct aspect ratio",
      "score": 100
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 50,
      "displayValue": "Est savings of 362 KiB",
      "numericValue": 0
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
41/100Level 2, Agent-LimitedCurrent report
Report ID 56a4bb59-cb9a-4564-a6d0-f801331f9a30. Scanned Jun 5, 2026, 2:52 AM.
xero.com AI SEO Report: 41/100 (Level 2, Agent-Limited)