CanAgentUse

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https://unbounce.com/

SCANNED

Jun 5, 2026, 6:46 AM

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https://unbounce.com/

SCANNED

Jun 5, 2026, 6:46:58 AMJun 5, 2026, 6:46 AM

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50/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

The Best Landing Page Builder and CRO platform | Unbounce

Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!

Next step

Turn this report into a fix workflow

23 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	43	Priority fix	8	15	0	View details
Discoverability	67	Needs work	5	4	0	View details
Content Readiness	50	Needs work	3	7	0	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	10	Priority fix	5	26	2	View details
API	17	Priority fix	1	8	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	80	Mostly ready	6	0	14
GEO Readiness	85	Mostly ready	2	0	4
AIO Readiness	80	Mostly ready	2	0	5
AEO Readiness	75	Mostly ready	2	0	5
SEO	77	Mostly ready	8	3	0	View details
SEO	77	Mostly ready	8	3	0	View details
Security & Trust	60	Needs work	7	2	0	View details
Security & Trust	60	Needs work	3	2	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	57	Needs work	22	4	1	View details
Performance	41	Priority fix	9	3	1	View details
Accessibility	86	Mostly ready	13	1	0	View details

Prioritized recommendations

Issues ranked by score impact

45 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

50 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "upgrade-insecure-requests;"
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

50 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": "SAMEORIGIN SAMEORIGIN",
  "validXFrame": false,
  "contentSecurityPolicy": "upgrade-insecure-requests;",
  "cspFrameAncestors": false
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://unbounce.com/",
            "rel": "shortlink"
          },
          {
            "url": "/photos/Unbounce-reviews-testimonials-desktop.svg",
            "rel": "preload"
          },
          {
            "url": "/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2",
            "rel": "preload"
          },
          {
            "url": "/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2",
            "rel": "preload"
          },
          {
            "url": "/photos/Unbounce-reviews-testimonials-desktop.svg",
            "rel": "preload"
          },
          {
            "url": "/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1",
            "rel": "preload"
          },
          {
            "url": "/photos/home-hero-dektop-v1.png",
            "rel": "preload"
          },
          {
            "url": "/wp-content/themes/unbounce2019/assets/font-heart/font/fontello.woff",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

33 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

33 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 30393
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 30393
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 31149,
        "excerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>The Best Landing Page Bui",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

33 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 403,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 403,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: skipped heading levels; 1 links missing accessible names; 4 buttons missing accessible names; 2/4 applicable form inputs have autocomplete attributes (2 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"#\" class=\"essb-copylink-window-close\"><svg style=\"width: 24px; height: 24px; padding: 5px;\" height=\"32\" viewBox=\"0 0 32 32\" width=\"32\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M32,25.7c0,0.7-0.3,1.3-0.8,1.8l-3.7,3.7c-0.5,0.5-1.1,0.8-1.9,0.8c-0.7,0-1.3-0.3-1.8-0.8L16,23.3l-7.9,7.9C7.6,31.7,7,32,6.3,32c-0.8,0-1.4-0.3-1.9-0.8l-3.7-3.7C0.3,27.1,0,26.4,0,25.7c0-0.8,0.3-1.3,0.8-1.9L8.7,16L0.8,8C0.3,7.6,0,6.9,0,6.3c0-0.8,0.3-1.3,0.8-1.9l3.7-3.6C4.9,0.2,5.6,0,6.3,0C7,0,7.6,0.2,"
    ],
    "inaccessibleButtons": [
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0002\" aria-labelledby=\"ot-header-id-C0002 ot-status-id-C0002\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0004\" aria-labelledby=\"ot-header-id-C0004 ot-status-id-C0004\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0001\" aria-labelledby=\"ot-header-id-C0001 ot-status-id-C0001\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0003\" aria-labelledby=\"ot-header-id-C0003 ot-status-id-C0003\"></button>"
    ],
    "missingAutocompleteInputs": [
      "<input type=\"text\" id=\"essb_copy_link_field\" style=\"width: 100%;padding: 5px 10px;font-size: 15px;background: #f5f6f7;border: 1px solid #ccc;font-family: -apple-system,BlinkMacSystemFont,\" segoe ui\",roboto,oxygen-sans,ubuntu,cantarell,\\\"helvetica neue\\\",sans-serif;\">",
      "<input id=\"vendor-search-handler\" type=\"text\" name=\"vendor-search-handler\" placeholder=\"Search&#x2026;\" aria-label=\"Cookie list search\">"
    ],
    "imagesMissingAlt": [
      "<img width=\"2225\" height=\"1400\" decoding=\"async\" class=\"mt-0 wistia-thumb perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;2225&apos;%20height=&apos;1400&apos;%20viewBox=&apos;0%200%202225%201400&apos;%3E%3C/svg%3E\" data-src=\"/photos/video.png\">",
      "<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1419871268310720&amp;ev=PageView&amp;noscript=1\">",
      "<img src=\"//bat.bing.com/action/0?ti=5612195&amp;Ver=2\" height=\"0\" width=\"0\" style=\"display:none; visibility: hidden;\">"
    ],
    "skippedHeadingLevels": [
      "h5: Products and features",
      "h4: Landing pages",
      "h4: A/B testing",
      "h4: Smart Traffic",
      "h5: Products and features",
      "h4: AI Copywriting",
      "h4: Integrations",
      "h4: Templates",
      "h5: More solutions by Unbounce",
      "h4: Insightly CRM",
      "h5: Industries",
      "h5: Use cases",
      "h5: Flexible limits and extra support",
      "h5: Flexible limits and extra support",
      "h5: The essentials",
      "h6: What is a landing page?",
      "h6: Landing page examples",
      "h6: Conversion benchmark report",
      "h5: Marketing resources",
      "h5: Marketing resources",
      "h1: Launch faster. Convert more.",
      "h2: Convert more customers with one platform",
      "h4: Build and test stunning pages without a single line of code",
      "h4: A/B testing",
      "h4: AI optimization",
      "h4: +104%",
      "h5: Forrest Schaffer - Senior Manager of Growth",
      "h5: Forrest Schaffer Senior Manager of Growth",
      "h2: Convert more customers with one platform",
      "h3: Launch landing pages faster, accelerate results",
      "h3: Own your experiments, maximize conversions",
      "h3: Simplify CRO, get the most out of your marketing",
      "h2: Launch tailored pages in a few clicks",
      "h3: Create pages without building from scratch",
      "h3: Give customers what they’re looking for",
      "h3: Customize your pages to match your vision",
      "h2: Everything you need to A/B test in one place",
      "h3: No developer, no problem",
      "h3: Experiment limitlessly",
      "h3: Test with confidence",
      "h2: Let AI and ML do the heavy lifting",
      "h3: Convert more in a few clicks",
      "h3: Push for peak performance",
      "h3: Get audience insights",
      "h2: Seamlessly integrate with your stack",
      "h2: Why marketers love Unbounce",
      "h3: SaaS businesses",
      "h3: Ecommerce stores",
      "h3: Marketing agencies",
      "h2: Scale your marketing without limits",
      "h2: Build, test, and optimize landing pages—all in one platform",
      "h2: We’re with you all the way",
      "h3: Start building pages for free",
      "h3: Scale your marketing without limits",
      "h2: Privacy Preference Center",
      "h3: Manage Consent Preferences",
      "h4: Performance Cookies",
      "h4: Targeting Cookies",
      "h4: Strictly Necessary Cookies",
      "h4: Functional Cookies",
      "h3: Cookie List"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 61,
    "links": 122,
    "inaccessibleLinks": 1,
    "buttons": 22,
    "inaccessibleButtons": 4,
    "images": 78,
    "imagesWithAlt": 75,
    "autocompleteInputs": 4,
    "inputsWithAutocomplete": 2,
    "missingAutocompleteInputs": 2
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint failed at "Validate resource body".

17 Fail

Needs attention

AI context endpoint

Failed check

Issue

Content-Type "text/html; charset=UTF-8" is not JSON, Markdown, or text/plain.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

50/100

Status

fail

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint failed at "Validate resource body".

Validation steps

Validate resource body
Content-Type "text/html; charset=UTF-8" is not JSON, Markdown, or text/plain.

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/api/ai/context",
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Content-Type \"text/html; charset=UTF-8\" is not JSON, Markdown, or text/plain.",
        "rawExcerpt": "\n  <!DOCTYPE html>\r\n<html>\r\n<head>\r\n\t<meta name=\"viewport\" content=\"width=device-width, minimum-scale=1.0\"><title>What is the Definition of Context? | Unbounce Marketing Glossary</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/photos/context-icon.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" is not JSON, Markdown, or text/plain.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="hidden"> is missing a label.
<input name="hidden"> is missing tool-param-description.
<input name="s"> is missing a label.
<input name="s"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<input name="ot-group-id-C0002"> is missing tool-param-description.
<input name="ot-group-id-C0004"> is missing tool-param-description.
<input name="ot-group-id-C0003"> is missing tool-param-description.
<input name="vendor-search-handler"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 136,
        "interactiveWithTags": 0,
        "totalCount": 137,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"hidden\"> is missing a label.",
          "<input name=\"hidden\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 19,
        "issues": [
          "<input name=\"hidden\"> is missing a label.",
          "<input name=\"hidden\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"hidden\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"hidden\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0002\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0004\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0003\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"vendor-search-handler\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 136,
        "interactiveWithTags": 0,
        "totalCount": 137,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"hidden\"> is missing a label.",
          "<input name=\"hidden\"> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 136,
    "interactiveWithTags": 0,
    "totalCount": 137,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"hidden\"> is missing a label.",
      "<input name=\"hidden\"> is missing tool-param-description.",
      "<input name=\"s\"> is missing a label.",
      "<input name=\"s\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
      "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

24 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 30,
  "passing": 6,
  "failing": [
    {
      "heading": "Convert more customers with one platform",
      "headingHtml": "<h2 class=\"prodfeat-title\">Convert more customers with one platform</h2>",
      "firstParagraph": "With Unbounce's no-code, AI-powered tools at your fingertips, you can launch, A/B test, and optimize landing pages on your own, in a single platform.",
      "paragraphHtml": "<p class=\"prodfeat-desc\">With Unbounce&apos;s no-code, AI-powered tools at your fingertips, you can launch, A/B test, and optimize landing pages on your own, in a single platform.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Convert more customers with one platform",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Convert more customers with one platform </h2>",
      "firstParagraph": "With Unbounce’s no-code, AI-powered tools at your fingertips, you can launch, A/B test, and optimize landing pages on your own, in a single platform.",
      "paragraphHtml": "<p class=\"mt-32 mb-0\"> With Unbounce&#x2019;s no-code, AI-powered tools at your fingertips, you can launch, A/B test, and optimize<br> &#x2028;landing pages on your own, in a single platform. </p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Launch landing pages faster, accelerate results",
      "headingHtml": "<h3 class=\"pt-4 mb-0 font-24 lh-sm\">Launch landing pages faster, accelerate results</h3>",
      "firstParagraph": "Every marketer can effortlessly create personalized, high-converting campaigns in record time—no designers or developers needed.",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Every marketer can effortlessly create personalized, high-converting campaigns in record time&#x2014;no designers or developers needed.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Own your experiments, maximize conversions",
      "headingHtml": "<h3 class=\"pt-4 mb-0 font-24 lh-sm\">Own your experiments, maximize conversions</h3>",
      "firstParagraph": "Quickly create new landing page variants, launch A/B tests with one click, and optimize with AI-powered insights, all in one place.",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Quickly create new landing page variants, launch A/B tests with one click, and optimize with AI-powered insights, all in one place.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Simplify CRO, get the most out of your marketing",
      "headingHtml": "<h3 class=\"pt-4 mb-0 font-24 lh-sm\">Simplify CRO, get the most out of your marketing</h3>",
      "firstParagraph": "Stay competitive by using Smart Traffic (AI optimization) to automatically send visitors to the page where they’re most likely to convert.",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Stay competitive by using Smart Traffic (AI optimization) to automatically send visitors to the page where they&#x2019;re most likely to convert.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Launch tailored pages in a few clicks",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Launch tailored pages in a few clicks </h2>",
      "firstParagraph": "Unbounce’s drag-and-drop editor has everything you need to build and personalize high-converting landing pages quickly and easily, with the flexibility to customize to your heart’s content.",
      "paragraphHtml": "<p class=\"mt-32 mb-0\"> Unbounce&#x2019;s drag-and-drop editor has everything you need to build and personalize high-converting<br> landing pages quickly and easily, with the flexibility to customize to your heart&#x2019;s content. </p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create pages without building from scratch",
      "headingHtml": "<h3 class=\"mb-0 icon-grid-title font-32 lh-40\"> Create pages without building from scratch </h3>",
      "firstParagraph": "Get the boost you need to build pages in record time with Unbounce’s drag-and-drop builder and customizable, conversion-optimized templates.",
      "paragraphHtml": "<p class=\"mt-4 mb-0 fs-6\">Get the boost you need to build pages in record time with Unbounce&#x2019;s drag-and-drop builder and customizable, conversion-optimized templates.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customize your pages to match your vision",
      "headingHtml": "<h3 class=\"mb-0 icon-grid-title font-32 lh-40\"> Customize your pages to match your vision </h3>",
      "firstParagraph": "Custom code gives you the flexibility and control you need to match your brand standards and create the right look and feel for every campaign.",
      "paragraphHtml": "<p class=\"mt-4 mb-0 fs-6\">Custom code gives you the flexibility and control you need to match your brand standards and create the right look and feel for every campaign.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Everything you need to A/B test in one place",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Everything you need to A/B test in one place </h2>",
      "firstParagraph": "Use no-code tools to quickly build page variants, launch A/B tests, and get clear results that help you drive more conversions with a single platform.",
      "paragraphHtml": "<p class=\"mt-32 mb-0\"> Use no-code tools to quickly build page variants, launch A/B tests, and get clear<br> &#x2028;results that help you drive more conversions with a single platform. </p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "No developer, no problem",
      "headingHtml": "<h3 class=\"font-figtree heading mb-3 \">No developer, no problem</h3>",
      "firstParagraph": "Check your assumptions at the door. Create as many landing page variants as you want, then let AI identify what works best for different types of visitors.",
      "paragraphHtml": "<p class=\"mb-3 mt-3\">Check your assumptions at the door. Create as many landing page variants as you want, then let AI identify what works best for different types of visitors.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "Test with confidence",
      "headingHtml": "<h3 class=\"font-figtree heading mb-3 \">Test with confidence</h3>",
      "firstParagraph": "Get deep into data. See how each page performs based on attributes like device and location—which impact your conversions more than you think.",
      "paragraphHtml": "<p class=\"mb-3 mt-3\">Get deep into data. See how each page performs based on attributes like device and location&#x2014;which impact your conversions more than you think.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Let AI and ML do the heavy lifting",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Let AI and ML do the heavy lifting </h2>",
      "firstParagraph": "Simplify your CRO and provide visitors with a better experience by using our AI tools and insights powered by over two billion conversions.",
      "paragraphHtml": "<p class=\"mt-32 mb-0\"> Simplify your CRO and provide visitors with a better experience by using our AI tools<br> &#x2028;and insights powered by over two billion conversions. </p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "Convert more in a few clicks",
      "headingHtml": "<h3 class=\"font-figtree heading mb-3 \">Convert more in a few clicks</h3>",
      "firstParagraph": "Get more conversions with little to no effort by using Smart Traffic to automatically send visitors to the page where they’re most likely to convert.",
      "paragraphHtml": "<p class=\"mb-3 mt-3\">Get more conversions with little to no effort by using Smart Traffic to automatically send visitors to the page where they&#x2019;re most likely&#x2028;to convert.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Push for peak performance",
      "headingHtml": "<h3 class=\"font-figtree heading mb-3 \">Push for peak performance</h3>",
      "firstParagraph": "Stay competitive using our conversion benchmarks, powered by machine learning, to see how your page performance stacks up against others in your industry.",
      "paragraphHtml": "<p class=\"mb-3 mt-3\">Stay competitive using our conversion benchmarks, powered by machine learning, to see how your page performance stacks up against others in your industry. </p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "Seamlessly integrate with your stack",
      "headingHtml": "<h2 class=\"pb-3 mb-3 align-self-stretch\">Seamlessly integrate with your stack</h2>",
      "firstParagraph": "Accurate data—where and when you need it. Unbounce landing pages connect seamlessly with popular marketing platforms like Salesforce and Hubspot—and with Zapier and webhooks, we plug into… well, just about anything.",
      "paragraphHtml": "<p class=\"px-lg-5 mb-0\">Accurate data&#x2014;where and when you need it. Unbounce landing pages connect seamlessly with popular marketing platforms like <br> Salesforce and Hubspot&#x2014;and with Zapier and webhooks, we plug into&#x2026; well, just about anything. </p>",
      "words": 33,
      "direct": false,
      "issue": "First paragraph is 33 words and does not look like a concise direct answer."
    },
    {
      "heading": "SaaS businesses",
      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">SaaS businesses</h3>",
      "firstParagraph": "Quickly discover your best-performing lead gen campaigns. Build landing pages with hundreds of customizable templates and convert like crazy by optimizing on the fly, all without a developer.",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Quickly discover your best-performing lead gen campaigns. Build landing pages with hundreds of customizable templates and convert like crazy by optimizing on the fly, all without a developer.</p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "Ecommerce stores",
      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">Ecommerce stores</h3>",
      "firstParagraph": "Turn more clicks into sales by directing customers to custom landing pages instead of ecomm product pages (landing page visitors have been shown to convert and spend twice as much).",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Turn more clicks into sales by directing customers to custom landing pages instead of ecomm product pages (landing page visitors have been shown to convert and spend twice as much).</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing agencies",
      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">Marketing agencies</h3>",
      "firstParagraph": "Impress your clients by getting great results from every campaign. Create audience-specific landing pages for more conversions and use A/B testing to quickly find out what’s working and maximize ROI.",
      "paragraphHtml": "<p class=\"my-0 pt-4\">Impress your clients by getting great results from every campaign. Create audience-specific landing pages for more conversions and use A/B testing to quickly find out what&#x2019;s working and maximize ROI.</p>",
      "words": 32,
      "direct": false,
      "issue": "First paragraph is 32 words and does not look like a concise direct answer."
    },
    {
      "heading": "Scale your marketing without limits",
      "headingHtml": "<h2 class=\"mb-32 mb-0 h1\"> Scale your marketing without limits </h2>",
      "firstParagraph": "Expert support. Seamless integrations. Maximum ROI. Unbounce’s Concierge plans give you the power to quickly and efficiently scale your marketing to any number of conversions.",
      "paragraphHtml": "<p class=\"m-0 my-32\"> Expert support. Seamless integrations. Maximum ROI. Unbounce&#x2019;s Concierge plans give you the power to quickly and efficiently scale your marketing to any number of conversions. </p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "We’re with you all the way",
      "headingHtml": "<h2>We&#x2019;re with you all the way</h2>",
      "firstParagraph": "Don’t just grow—grow smarter. We’ve got an award-winning customer success team, an active community of supportive marketers, and loads of educational resources to help you grow your business the right way.",
      "paragraphHtml": "<p class=\"m-2 pb-4\">Don&#x2019;t just grow&#x2014;grow smarter. We&#x2019;ve got an award-winning customer success team, an active community of<br> supportive marketers, and loads of educational resources to help you grow your business the right way.</p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    },
    {
      "heading": "Start building pages for free",
      "headingHtml": "<h3 class=\"pb-4 mb-0 font-32\"> Start building pages for free </h3>",
      "firstParagraph": "Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime.",
      "paragraphHtml": "<p class=\"mb-0 lh-24\"> Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Scale your marketing without limits",
      "headingHtml": "<h3 class=\"pb-4 mb-0 font-32\"> Scale your marketing without limits </h3>",
      "firstParagraph": "Work directly with a dedicated team of conversion experts to get the best possible return on your marketing budget.",
      "paragraphHtml": "<p class=\"mb-0 lh-24\"> Work directly with a dedicated team of conversion experts to get the best possible return on your marketing budget. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy Preference Center",
      "headingHtml": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

4 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
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    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2025-03-10T08:15:09+00:00",
    "2026-01-31T10:10:31+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/concierge/",
      "text": "Learn about Concierge plans",
      "html": "<a href=\"/concierge/\" class=\"cta-with-arrow cta-transparent d-inline-block fw-medium btn-tertiary-with-arrow text-decoration-none cta p-0 text-grey-base\">Learn about Concierge plans <svg width=\"20\" height=\"20\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" class=\"default-icon d-inline-block ml-1\"> <g id=\"Icon / ArrowRight\"> <g id=\"Vector\"> <path d=\"M3.33203 8.00016H12.6654M12.6654 8.00016L7.9987 3.3335M12.6654 8.00016L7.9987 12.6668\" stroke=\"#303030\" stroke-width=\"1.25\" st..."
    },
    {
      "href": "/about/",
      "text": "About us",
      "html": "<a href=\"/about/\">About us</a>"
    },
    {
      "href": "https://linkedin.com/company/unbounce",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://linkedin.com/company/unbounce\" title=\"Connect on LinkedIn\"><img class=\"linkedIn-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" onmouseover=\"this.src=&apos;/photos/LinkedIn-Hover.svg&apos;\" onmouseout=\"this.src=&apos;/photos/LinkedIn.svg&apos;\" alt=\"linkedIn-logo\" data-src=\"/photos/LinkedIn.svg\"></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/concierge/",
      "text": "Flexible limits and extra support",
      "html": "<a href=\"/concierge/\"><h5 class=\" d-none fw-normal font-league-spartan\">Flexible limits and extra support</h5></a>"
    },
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\">Contact</a>"
    },
    {
      "href": "/contact-us/support/",
      "text": "Get support",
      "html": "<a href=\"/contact-us/support/\" target class=\"third-cta ml-lg-4 mr-4 mb-1 secondary-btn btn \">Get support<span></span><span></span></a>"
    },
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\">Contact</a>"
    },
    {
      "href": "https://documentation.unbounce.com/",
      "text": "Help center",
      "html": "<a target=\"_blank\" href=\"https://documentation.unbounce.com/\">Help center</a>"
    },
    {
      "href": "https://chat.openai.com/?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://chat.openai.com/?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"ChatGPT-logo perfmatters-lazy\" src=\"..."
    },
    {
      "href": "https://www.perplexity.ai/search/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://www.perplexity.ai/search/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"perplexity-logo perfmatt..."
    },
    {
      "href": "https://claude.ai/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://claude.ai/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"claude-logo perfmatters-lazy\" src=\"data..."
    },
    {
      "href": "https://www.google.com/search?udm=50&aep=11&q=Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://www.google.com/search?udm=50&amp;aep=11&amp;q=Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"gemini-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;50&apos;%20height=&apos;50&apos;%20viewBox=&apos;0%200%2050%2050&apos;%3E%3..."
    },
    {
      "href": "https://x.com/i/grok?text=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://x.com/i/grok?text=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"grok-logo perfmatters-lazy\" src=\"data..."
    }
  ],
  "privacyLinks": [
    {
      "href": "https://unbounce.com/privacy/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://unbounce.com/privacy/\">Privacy Policy</a>"
    },
    {
      "href": "https://unbounce.com/terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://unbounce.com/terms-of-service/\">Terms of Service</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2025-03-10T08:15:09+00:00",
    "2026-01-31T10:10:31+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/concierge/",
      "text": "Learn about Concierge plans",
      "html": "<a href=\"/concierge/\" class=\"cta-with-arrow cta-transparent d-inline-block fw-medium btn-tertiary-with-arrow text-decoration-none cta p-0 text-grey-base\">Learn about Concierge plans <svg width=\"20\" height=\"20\" viewBox=\"0 0 16 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" class=\"default-icon d-inline-block ml-1\"> <g id=\"Icon / ArrowRight\"> <g id=\"Vector\"> <path d=\"M3.33203 8.00016H12.6654M12.6654 8.00016L7.9987 3.3335M12.6654 8.00016L7.9987 12.6668\" stroke=\"#303030\" stroke-width=\"1.25\" st..."
    },
    {
      "href": "/about/",
      "text": "About us",
      "html": "<a href=\"/about/\">About us</a>"
    },
    {
      "href": "https://linkedin.com/company/unbounce",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://linkedin.com/company/unbounce\" title=\"Connect on LinkedIn\"><img class=\"linkedIn-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" onmouseover=\"this.src=&apos;/photos/LinkedIn-Hover.svg&apos;\" onmouseout=\"this.src=&apos;/photos/LinkedIn.svg&apos;\" alt=\"linkedIn-logo\" data-src=\"/photos/LinkedIn.svg\"></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/concierge/",
      "text": "Flexible limits and extra support",
      "html": "<a href=\"/concierge/\"><h5 class=\" d-none fw-normal font-league-spartan\">Flexible limits and extra support</h5></a>"
    },
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\">Contact</a>"
    },
    {
      "href": "/contact-us/support/",
      "text": "Get support",
      "html": "<a href=\"/contact-us/support/\" target class=\"third-cta ml-lg-4 mr-4 mb-1 secondary-btn btn \">Get support<span></span><span></span></a>"
    },
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\">Contact</a>"
    },
    {
      "href": "https://documentation.unbounce.com/",
      "text": "Help center",
      "html": "<a target=\"_blank\" href=\"https://documentation.unbounce.com/\">Help center</a>"
    },
    {
      "href": "https://chat.openai.com/?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://chat.openai.com/?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"ChatGPT-logo perfmatters-lazy\" src=\"..."
    },
    {
      "href": "https://www.perplexity.ai/search/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://www.perplexity.ai/search/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"perplexity-logo perfmatt..."
    },
    {
      "href": "https://claude.ai/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://claude.ai/new?q=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"claude-logo perfmatters-lazy\" src=\"data..."
    },
    {
      "href": "https://www.google.com/search?udm=50&aep=11&q=Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://www.google.com/search?udm=50&amp;aep=11&amp;q=Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"gemini-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;50&apos;%20height=&apos;50&apos;%20viewBox=&apos;0%200%2050%2050&apos;%3E%3..."
    },
    {
      "href": "https://x.com/i/grok?text=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.",
      "text": "",
      "html": "<a target=\"_blank\" href=\"https://x.com/i/grok?text=Summarize%20the%20biggest%20reasons%20businesses%20trust%20Unbounce%20for%20landing%20pages%2C%20optimization%2C%20and%20campaign%20performance%2C%20based%20on%20unbounce.com%20website.%20Explain%20what%20makes%20Unbounce%20a%20powerful%20solution%20for%20launching%2C%20testing%20and%20optimizing%20marketing%20campaigns%20quickly%2C%20and%20how%20it%20helps%20businesses%20boost%20conversions.\"><img class=\"grok-logo perfmatters-lazy\" src=\"data..."
    }
  ],
  "privacyLinks": [
    {
      "href": "https://unbounce.com/privacy/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://unbounce.com/privacy/\">Privacy Policy</a>"
    },
    {
      "href": "https://unbounce.com/terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://unbounce.com/terms-of-service/\">Terms of Service</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 75/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: best, page, builder, cro, platform, launch, faster, convert, more.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 75/100 and needs improvement.

Evidence

{
  "title": "The Best Landing Page Builder and CRO platform | Unbounce",
  "h1": "Launch faster. Convert more.",
  "description": "Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!",
  "topicOverlap": 0.18181818181818182,
  "topicTerms": [
    "best",
    "landing",
    "page",
    "builder",
    "cro",
    "platform",
    "unbounce",
    "launch",
    "faster",
    "convert",
    "more"
  ],
  "descriptionTerms": [
    "grow",
    "leads",
    "sales",
    "unbounce",
    "easily",
    "create",
    "test",
    "optimize",
    "landing",
    "pages",
    "boost",
    "conversions",
    "insights",
    "start",
    "turning",
    "traffic",
    "into",
    "customers",
    "today"
  ],
  "missingFromDescription": [
    "best",
    "page",
    "builder",
    "cro",
    "platform",
    "launch",
    "faster",
    "convert",
    "more"
  ],
  "score": 75,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

5 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 5,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 41,
      "heading": "H2: Build, test, and optimize landing pages—all in one platform",
      "text": "Take control of your campaigns and your conversions. Unbounce’s landing page builder has all the tools you need to get the results you need without asking for help. Building personalized landing pages, popups, and sticky bars is fast and easy with customizable templates, drag-and-drop elements, and custom scripts.",
      "words": 49,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (49 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"mt-32 mb-0\"> Take control of your campaigns and your conversions. Unbounce&#x2019;s landing page builder has all the tools you need to get the results you need without asking for help. Building personalized landing pages, popups, and sticky bars is fast and easy with customizable templates, drag-and-drop elements, and custom scripts. </p>"
    },
    {
      "index": 46,
      "heading": "H4: Performance Cookies",
      "text": "These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0002\">These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance..."
    },
    {
      "index": 47,
      "heading": "H4: Targeting Cookies",
      "text": "These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.",
      "words": 65,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (65 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0004\">These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.</p>"
    },
    {
      "index": 48,
      "heading": "H4: Strictly Necessary Cookies",
      "text": "These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store a...",
      "words": 80,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0001\">These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally i..."
    },
    {
      "index": 49,
      "heading": "H4: Functional Cookies",
      "text": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0003\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

2 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 80/100 and needs improvement.

Evidence

{
  "schemaCount": 5,
  "checkedFields": [
    {
      "path": "$[0].@graph[0].name",
      "value": "The Best Landing Page Builder and CRO platform | Unbounce"
    },
    {
      "path": "$[0].@graph[0].description",
      "value": "Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!"
    },
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home New"
    },
    {
      "path": "$[0].@graph[3].name",
      "value": "Unbounce"
    },
    {
      "path": "$[0].@graph[3].description",
      "value": "Landing Pages: Build Publish &amp; Test Without I.T."
    },
    {
      "path": "$[1].name",
      "value": "The Best Landing Page Builder and CRO platform | Unbounce"
    },
    {
      "path": "$[1].description",
      "value": "Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!"
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home New"
    },
    {
      "path": "$[4].name",
      "value": "Unbounce"
    },
    {
      "path": "$[4].description",
      "value": "Landing Pages: Build Publish &amp; Test Without I.T."
    }
  ],
  "mismatches": [
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home New"
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home New"
    }
  ],
  "score": 80,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 7,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 80/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: best, page, builder, cro, platform, launch, faster, convert, more.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 80/100 and needs improvement.

Evidence

{
  "title": "The Best Landing Page Builder and CRO platform | Unbounce",
  "h1": "Launch faster. Convert more.",
  "description": "Grow your leads and sales with Unbounce. Easily create, test, and optimize landing pages, and boost conversions using AI insights—start turning traffic into customers today!",
  "topicOverlap": 0.18181818181818182,
  "definitionCount": 7,
  "topicTerms": [
    "best",
    "landing",
    "page",
    "builder",
    "cro",
    "platform",
    "unbounce",
    "launch",
    "faster",
    "convert",
    "more"
  ],
  "descriptionTerms": [
    "grow",
    "leads",
    "sales",
    "unbounce",
    "easily",
    "create",
    "test",
    "optimize",
    "landing",
    "pages",
    "boost",
    "conversions",
    "insights",
    "start",
    "turning",
    "traffic",
    "into",
    "customers",
    "today"
  ],
  "missingFromDescription": [
    "best",
    "page",
    "builder",
    "cro",
    "platform",
    "launch",
    "faster",
    "convert",
    "more"
  ],
  "score": 80,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

34 image(s) are missing width/height attributes. 3 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1855,
  "htmlBytes": 841165,
  "imagesMissingDimensions": [
    {
      "src": "https://unbounce.com/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"dark-logo w-auto h-auto\" src=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" alt=\"unbounce\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"d-none white-logo w-auto h-auto perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"unbounce\" data-src=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/unbounce-icon-new.svg?v=1\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Landing-Pages\" data-src=\"/photos/Landing-Pages-1.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"A/B testing\" data-src=\"/photos/ab-testing.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Smart Traffic\" data-src=\"/photos/MousePointerClick.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"AI Copywriting icon\" data-src=\"/photos/PencilLine-1.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Integrations icon\" data-src=\"/photos/Puzzle.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"template icon\" data-src=\"/photos/template-vector.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Insightly icon\" data-src=\"/photos/Insightly-Symbol.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/PencilRuler.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Agencies icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/Vector.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Ecommerce icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/AppWindow.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"SaaS icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/Store.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Small Businesses icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/MessagesSquare-1.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"B2B Marketing icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/BriefcaseBusiness.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Service Specialists icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/MousePointer2.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"PPC icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/Smartphone.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"Social Ads icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/AtSign.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\" Email Marketingicon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" data-src=\"/photos/Star.svg\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\" Lead Generation icon\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"img-width-16 normal-icon d-inline-block ls-is-cached lazyload perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" alt=\"arrow icon\" data-src=\"/photos/Vector-1-2.svg\">"
    },
    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
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      "loading": "",
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    },
    {
      "src": "//res.cloudinary.com/spiralyze/image/upload/f_auto/unbounce/1016/client_desk.png",
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      "height": "",
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    },
    {
      "src": "//res.cloudinary.com/spiralyze/image/upload/f_auto/unbounce/1016/going_logo_desk.png",
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      "loading": "",
      "html": "<img src=\"//res.cloudinary.com/spiralyze/image/upload/f_auto/unbounce/1016/going_logo_desk.png\" alt=\"Going\">"
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    {
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      "height": "",
      "loading": "",
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    {
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      "loading": "",
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      "height": "",
      "loading": "",
      "html": "<img class=\"x-twitter-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" onmouseover=\"this.src=&apos;/photos/Twitter-hover.svg&apos;\" onmouseout=\"this.src=&apos;/photos/X-Twitter.svg&apos;\" alt=\"x-twitter-logo\" data-src=\"/photos/X-Twitter.svg\">"
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    {
      "src": "data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='0'%20height='0'%20viewBox='0%200%200%200'%3E%3C/svg%3E",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"g2-logo perfmatters-lazy\" src=\"data:image/svg+xml,%3Csvg%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20width=&apos;0&apos;%20height=&apos;0&apos;%20viewBox=&apos;0%200%200%200&apos;%3E%3C/svg%3E\" onmouseover=\"this.src=&apos;/photos/G2-Hover.svg&apos;\" onmouseout=\"this.src=&apos;/photos/G2.svg&apos;\" alt=\"g2-logo\" data-src=\"/photos/G2.svg\">"
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      "src": "https://cdn.cookielaw.org/logos/1022f197-87bb-479d-afa6-bc21f295f504/9e08b8a4-481d-4435-a94e-1ae55be5c77c/b1a5989c-ea61-41c0-9380-5c011b86579d/unbounce-identity-gray-3.png",
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      "loading": "",
      "html": "<img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/1022f197-87bb-479d-afa6-bc21f295f504/9e08b8a4-481d-4435-a94e-1ae55be5c77c/b1a5989c-ea61-41c0-9380-5c011b86579d/unbounce-identity-gray-3.png\">"
    },
    {
      "src": "https://cdn.cookielaw.org/logos/static/powered_by_logo.svg",
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      "height": "",
      "loading": "",
      "html": "<img alt=\"Powered by Onetrust\" src=\"https://cdn.cookielaw.org/logos/static/powered_by_logo.svg\" title=\"Powered by OneTrust Opens in a new Tab\">"
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  "possibleDialogs": [
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    "<div role=\"alertdialog\" aria-modal=\"true\" aria-describedby=\"ot-pc-desc\" style=\"height: 100%;\" aria-label=\"Privacy Preference Center\"><!-- Close Button --><div class=\"ot-pc-header\"><!-- Logo Tag --><div class=\"ot-pc-logo\" role=\"img\" aria-label=\"Company Logo\"><img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/1022f197-87bb-479d-afa6-bc21f295f504/9e08b8a4-481d-4435-a94e-1ae55be5c77c/b1a5989c-ea61-41c0-9380-5c011b86579d/unbounce-identity-gray-3.png\"></div><button id=\"close-pc-btn-handle...",
    "<section id=\"ot-fltr-modal\"><div id=\"ot-fltr-cnt\"><button id=\"clear-filters-handler\">Clear</button><div class=\"ot-fltr-scrlcnt ot-pc-scrollbar\"><div class=\"ot-fltr-opts\"><div class=\"ot-fltr-opt\"><div class=\"ot-chkbox\"><input id=\"chkbox-id\" type=\"checkbox\" class=\"category-filter-handler\"> <label for=\"chkbox-id\"><span class=\"ot-label-txt\">checkbox label</span></label> <span class=\"ot-label-status\">label</span></div></div></div><div class=\"ot-fltr-btns\"><button id=\"filter-apply-handler\">Apply</b..."
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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

24 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

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  "passing": 6,
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      "heading": "Convert more customers with one platform",
      "headingHtml": "<h2 class=\"prodfeat-title\">Convert more customers with one platform</h2>",
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      "paragraphHtml": "<p class=\"prodfeat-desc\">With Unbounce&apos;s no-code, AI-powered tools at your fingertips, you can launch, A/B test, and optimize landing pages on your own, in a single platform.</p>",
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      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
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      "heading": "Convert more customers with one platform",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Convert more customers with one platform </h2>",
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      "heading": "Launch landing pages faster, accelerate results",
      "headingHtml": "<h3 class=\"pt-4 mb-0 font-24 lh-sm\">Launch landing pages faster, accelerate results</h3>",
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      "headingHtml": "<h2 class=\"mb-0 h1\"> Launch tailored pages in a few clicks </h2>",
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      "paragraphHtml": "<p class=\"mt-32 mb-0\"> Unbounce&#x2019;s drag-and-drop editor has everything you need to build and personalize high-converting<br> landing pages quickly and easily, with the flexibility to customize to your heart&#x2019;s content. </p>",
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      "paragraphHtml": "<p class=\"mt-4 mb-0 fs-6\">Get the boost you need to build pages in record time with Unbounce&#x2019;s drag-and-drop builder and customizable, conversion-optimized templates.</p>",
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      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
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      "heading": "Customize your pages to match your vision",
      "headingHtml": "<h3 class=\"mb-0 icon-grid-title font-32 lh-40\"> Customize your pages to match your vision </h3>",
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      "paragraphHtml": "<p class=\"mt-4 mb-0 fs-6\">Custom code gives you the flexibility and control you need to match your brand standards and create the right look and feel for every campaign.</p>",
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      "direct": false,
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      "heading": "Everything you need to A/B test in one place",
      "headingHtml": "<h2 class=\"mb-0 h1\"> Everything you need to A/B test in one place </h2>",
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      "paragraphHtml": "<p class=\"mt-32 mb-0\"> Use no-code tools to quickly build page variants, launch A/B tests, and get clear<br> &#x2028;results that help you drive more conversions with a single platform. </p>",
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      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
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      "heading": "No developer, no problem",
      "headingHtml": "<h3 class=\"font-figtree heading mb-3 \">No developer, no problem</h3>",
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      "paragraphHtml": "<p class=\"mb-3 mt-3\">Check your assumptions at the door. Create as many landing page variants as you want, then let AI identify what works best for different types of visitors.</p>",
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      "heading": "Test with confidence",
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      "paragraphHtml": "<p class=\"mb-3 mt-3\">Get deep into data. See how each page performs based on attributes like device and location&#x2014;which impact your conversions more than you think.</p>",
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      "direct": false,
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      "heading": "Let AI and ML do the heavy lifting",
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      "firstParagraph": "Simplify your CRO and provide visitors with a better experience by using our AI tools and insights powered by over two billion conversions.",
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      "heading": "SaaS businesses",
      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">SaaS businesses</h3>",
      "firstParagraph": "Quickly discover your best-performing lead gen campaigns. Build landing pages with hundreds of customizable templates and convert like crazy by optimizing on the fly, all without a developer.",
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      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">Ecommerce stores</h3>",
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      "heading": "Marketing agencies",
      "headingHtml": "<h3 class=\"pt-4 mb-0 lh-sm font-32\">Marketing agencies</h3>",
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      "paragraphHtml": "<p class=\"my-0 pt-4\">Impress your clients by getting great results from every campaign. Create audience-specific landing pages for more conversions and use A/B testing to quickly find out what&#x2019;s working and maximize ROI.</p>",
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      "direct": false,
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      "heading": "Scale your marketing without limits",
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      "direct": false,
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    },
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      "heading": "We’re with you all the way",
      "headingHtml": "<h2>We&#x2019;re with you all the way</h2>",
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      "words": 34,
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      "headingHtml": "<h3 class=\"pb-4 mb-0 font-32\"> Start building pages for free </h3>",
      "firstParagraph": "Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime.",
      "paragraphHtml": "<p class=\"mb-0 lh-24\"> Build landing pages, popups, and sticky bars with your free 14-day trial. Cancel anytime. </p>",
      "words": 14,
      "direct": false,
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    {
      "heading": "Scale your marketing without limits",
      "headingHtml": "<h3 class=\"pb-4 mb-0 font-32\"> Scale your marketing without limits </h3>",
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      "paragraphHtml": "<p class=\"mb-0 lh-24\"> Work directly with a dedicated team of conversion experts to get the best possible return on your marketing budget. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Privacy Preference Center",
      "headingHtml": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
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  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Convert more customers with one platform",
      "html": "<h2 class=\"prodfeat-title\">Convert more customers with one platform</h2>"
    },
    {
      "text": "Convert more customers with one platform",
      "html": "<h2 class=\"mb-0 h1\"> Convert more customers with one platform </h2>"
    },
    {
      "text": "Launch tailored pages in a few clicks",
      "html": "<h2 class=\"mb-0 h1\"> Launch tailored pages in a few clicks </h2>"
    },
    {
      "text": "Everything you need to A/B test in one place",
      "html": "<h2 class=\"mb-0 h1\"> Everything you need to A/B test in one place </h2>"
    },
    {
      "text": "Let AI and ML do the heavy lifting",
      "html": "<h2 class=\"mb-0 h1\"> Let AI and ML do the heavy lifting </h2>"
    },
    {
      "text": "Seamlessly integrate with your stack",
      "html": "<h2 class=\"pb-3 mb-3 align-self-stretch\">Seamlessly integrate with your stack</h2>"
    },
    {
      "text": "Why marketers love Unbounce",
      "html": "<h2 class=\"mb-0 h1\"> Why marketers love Unbounce </h2>"
    },
    {
      "text": "Scale your marketing without limits",
      "html": "<h2 class=\"mb-32 mb-0 h1\"> Scale your marketing without limits </h2>"
    },
    {
      "text": "Build, test, and optimize landing pages—all in one platform",
      "html": "<h2 class=\"mb-0\"> Build, test, and optimize landing pages&#x2014;all in one platform </h2>"
    },
    {
      "text": "We’re with you all the way",
      "html": "<h2>We&#x2019;re with you all the way</h2>"
    },
    {
      "text": "Privacy Preference Center",
      "html": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Landing Page Builder and CRO platform work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Landing Page Builder and CRO platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Landing Page Builder and CRO platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Landing Page Builder and CRO platform work?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Landing Page Builder and CRO platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Landing Page Builder and CRO platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Convert more customers with one platform",
      "html": "<h2 class=\"prodfeat-title\">Convert more customers with one platform</h2>"
    },
    {
      "text": "Convert more customers with one platform",
      "html": "<h2 class=\"mb-0 h1\"> Convert more customers with one platform </h2>"
    },
    {
      "text": "Launch tailored pages in a few clicks",
      "html": "<h2 class=\"mb-0 h1\"> Launch tailored pages in a few clicks </h2>"
    },
    {
      "text": "Everything you need to A/B test in one place",
      "html": "<h2 class=\"mb-0 h1\"> Everything you need to A/B test in one place </h2>"
    },
    {
      "text": "Let AI and ML do the heavy lifting",
      "html": "<h2 class=\"mb-0 h1\"> Let AI and ML do the heavy lifting </h2>"
    },
    {
      "text": "Seamlessly integrate with your stack",
      "html": "<h2 class=\"pb-3 mb-3 align-self-stretch\">Seamlessly integrate with your stack</h2>"
    },
    {
      "text": "Why marketers love Unbounce",
      "html": "<h2 class=\"mb-0 h1\"> Why marketers love Unbounce </h2>"
    },
    {
      "text": "Scale your marketing without limits",
      "html": "<h2 class=\"mb-32 mb-0 h1\"> Scale your marketing without limits </h2>"
    },
    {
      "text": "Build, test, and optimize landing pages—all in one platform",
      "html": "<h2 class=\"mb-0\"> Build, test, and optimize landing pages&#x2014;all in one platform </h2>"
    },
    {
      "text": "We’re with you all the way",
      "html": "<h2>We&#x2019;re with you all the way</h2>"
    },
    {
      "text": "Privacy Preference Center",
      "html": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Landing Page Builder and CRO platform work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Landing Page Builder and CRO platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Landing Page Builder and CRO platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is The Landing Page Builder and CRO platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Landing Page Builder and CRO platform work?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Landing Page Builder and CRO platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Landing Page Builder and CRO platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 126424
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 13,
    "signals": [
      {
        "source": "field:autocomplete",
        "weight": 4,
        "match": "credential autocomplete"
      },
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html class=\"no-js\" lang=\"en-US\">\n<head>\n  <meta charset=\"utf-8\">\n  <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\">\n  <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"><title>Page Not Found - Unbounce</title><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/img/unbounce.svg?v=1\" as=\"image\"><link rel=\"preload\" href=\"https://unbounce.com/wp-content/themes/unbounce2019/assets/img/404/star.svg\" as=\"image\" fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/LeagueSpartan/Leaguespartan-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" crossorigin fetchpriority=\"high\"><link rel=\"preload\" href=\"/wp-content/themes/unbounce2019/assets/fonts/Figtree/Figtree-normal-latin.woff2\" as=\"font\" type=\"font/woff2\" cros"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://unbounce.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://unbounce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://unbounce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://unbounce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 13,
    "signals": [
      {
        "source": "field:autocomplete",
        "weight": 4,
        "match": "credential autocomplete"
      },
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.10/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.10/color-contrast)."
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

100 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

2 warnings found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "2 warnings found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

33 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.10/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.10/image-alt)."
}

SEOSEOBrowser audit

Links are not crawlable

33 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

33 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

2 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "2 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

25 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

25.3 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "25.3 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 25343.46799999994
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

16 Fail

Check name

Loading performance

Score

38/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 77,
      "displayValue": "1.2 s",
      "numericValue": 1161.0052
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 37,
      "displayValue": "2.8 s",
      "numericValue": 2834.0016
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "8.9 s",
      "numericValue": 8888.500630496066
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "24,830 ms",
      "numericValue": 24831.30219000001
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "3,740 ms",
      "numericValue": 3735
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 20 ms",
      "numericValue": 23.055
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "31.9 s",
      "numericValue": 31875.77717100001
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 10.299510000000003
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 17,630 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "2,830 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

13 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

6 Fail

Check name

Image optimization

Score

75/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with correct aspect ratio",
      "score": 100
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 50,
      "displayValue": "Est savings of 297 KiB",
      "numericValue": 0
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 5, 2026	50/100	Level 3, Bot-Aware	Current report