Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 43 out of 100
- Agent Ease of Use 12 out of 100
- Security & Trust 80 out of 100
- GEO, AIO and AEO 75 out of 100
- SEO 100 out of 100
- Performance and Accessibility 92 out of 100
What AI sees of your website
Babylist - The Best Baby Registry
Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Start building your registry today!
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 43 | Priority fix | 8 | 15 | 0 | View details |
| Discoverability | 86 | Mostly ready | 6 | 3 | 0 | View details |
| Content Readiness | 33 | Priority fix | 2 | 8 | 0 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 12 | Priority fix | 5 | 31 | 3 | View details |
| API | 17 | Priority fix | 1 | 8 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 75 | Mostly ready | 7 | 2 | 11 | View details |
| GEO Readiness | 89 | Mostly ready | 3 | 0 | 3 | |
| AIO Readiness | 71 | Needs work | 2 | 1 | 4 | View details |
| AEO Readiness | 64 | Needs work | 2 | 1 | 4 | View details |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| Security & Trust | 80 | Mostly ready | 8 | 1 | 0 | View details |
| Security & Trust | 80 | Mostly ready | 4 | 1 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 92 | Strong | 18 | 5 | 0 | View details |
| Performance | 95 | Strong | 15 | 4 | 0 | View details |
| Accessibility | 85 | Mostly ready | 3 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
41 items need attention
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
100 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
100 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://assets.babylist.com/assets/pages.d13f1ff2effec20c568e.bundle.css",
"rel": "preload"
},
{
"url": "https://assets.babylist.com/assets/pages.ca98102b9002dcec9c53.bundle.js",
"rel": "preload"
},
{
"url": "https://assets.babylist.com/assets/Maax_-_Light-205TF-7059daa2581c00a91f4c34e514816ebe180c7483d5270ccb648a22da68f195ed.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://assets.babylist.com/assets/Maax_-_Regular-205TF-a47f6fbe85bf9a19a6ab16fc49470683798daed370844bcb9971c1fb2d5fbc41.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://assets.babylist.com/assets/Maax_-_Medium-205TF-b8533b12d693a21628477f1cce947f9644e3525e835453f4530a27b23af84c2d.woff2",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://assets.babylist.com/assets/Maax_-_Bold-205TF-b71603c16331bcc80cd01fac34230823f4d34d5bc4511ffab5ef69fad570b4a7.woff2",
"rel": "preload",
"type": "font/woff2"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
33 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
33 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is missing or incomplete.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
Needs attention
llms.txt
Issue
llms.txt was not found at the expected path.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Origin".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding, Origin"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Origin\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 18422,
"excerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183320
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182401
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: 0/1 applicable form inputs have autocomplete attributes (1 missing); missing alt text on >10% of images.
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": true,
"accessibleLinks": true,
"accessibleButtons": true,
"imageAltCoverage": false,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [
"<input aria-autocomplete=\"list\" aria-expanded=\"false\" class=\"SearchBarInput__SearchBarInput__input__DEvI0 SearchBarInput__SearchBarInput__input--loggedOut__bhgHf\" placeholder=\"Search registries, products & guides\" role=\"combobox\" type=\"text\" value>"
],
"imagesMissingAlt": [
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1689710974593893&ev=PageView&noscript=1\">",
"<img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=36210220&cv=3.6.0&cj=1\">"
],
"skippedHeadingLevels": []
},
"counts": {
"h1": 1,
"headings": 18,
"links": 112,
"inaccessibleLinks": 0,
"buttons": 12,
"inaccessibleButtons": 0,
"images": 10,
"imagesWithAlt": 8,
"autocompleteInputs": 1,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183324
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183321
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182404
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183324
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183324
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182402
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183324
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint failed at "Validate resource body".
17 Fail
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint failed at "Validate resource body".
Needs attention
AI context endpoint
Issue
Content-Type "text/html; charset=utf-8" is not JSON, Markdown, or text/plain.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
50/100
Status
fail
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint failed at "Validate resource body".
Validation steps
Validate resource body
Content-Type "text/html; charset=utf-8" is not JSON, Markdown, or text/plain.
Evidence
{
"failedStep": "validate",
"steps": [
{
"id": "fetch",
"title": "Fetch discovery resource",
"status": "pass",
"evidence": {
"path": "/context",
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
}
},
{
"id": "validate",
"title": "Validate resource body",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Content-Type \"text/html; charset=utf-8\" is not JSON, Markdown, or text/plain.",
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
"issue": "Content-Type \"text/html; charset=utf-8\" is not JSON, Markdown, or text/plain.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.babylist.com",
"probes": [
{
"name": "_index._agents.www.babylist.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.babylist.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.babylist.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "babylist.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 120,
"interactiveWithTags": 0,
"totalCount": 120,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 3,
"issues": [
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 120,
"interactiveWithTags": 0,
"totalCount": 120,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 120,
"interactiveWithTags": 0,
"totalCount": 120,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.babylist.com/about",
"text": "About Babylist",
"html": "<a class=\"Footer__navGroupLink__bSEZQ Footer__textLink__sCHL9\" href=\"https://www.babylist.com/about\">About Babylist</a>"
},
{
"href": "https://www.babylist.com/about",
"text": "About Us",
"html": "<a href=\"https://www.babylist.com/about\" class=\"Footer__textLink__sCHL9 Footer__mobileOnlyLinks__kfhOT\" rel>About Us</a>"
},
{
"href": "https://www.babylist.com/about/careers",
"text": "Jobs",
"html": "<a href=\"https://www.babylist.com/about/careers\" class=\"Footer__textLink__sCHL9\" rel>Jobs</a>"
}
],
"contactLinks": [
{
"href": "//help.babylist.com/hc/en-us",
"text": "Help",
"html": "<a aria-disabled=\"false\" class=\"TextLink-styles__TextLink__imE4c TextLink-styles__text_link--size-md-regular__j7odA TextLink-styles__text_link--style-default__VV7iL global-nav__actionLink__DlQ8r\" data-testid=\"text-link\" href=\"//help.babylist.com/hc/en-us\" rel=\"noopener noreferrer\" target=\"_blank\"><div class=\"TextLink-styles__text_link__label__PT8rq\">Help</div></a>"
},
{
"href": "//help.babylist.com/hc/en-us/articles/360054057353",
"text": "restrictions apply",
"html": "<a href=\"//help.babylist.com/hc/en-us/articles/360054057353\" target=\"_blank\" rel=\" noopener noreferrer\">restrictions apply</a>"
},
{
"href": "//help.babylist.com/hc/en-us",
"text": "Support",
"html": "<a class=\"Footer__navGroupLink__bSEZQ Footer__textLink__sCHL9\" href=\"//help.babylist.com/hc/en-us\">Support</a>"
},
{
"href": "//help.babylist.com/hc/en-us",
"text": "Help Center",
"html": "<a href=\"//help.babylist.com/hc/en-us\" class=\"Footer__textLink__sCHL9\" target=\"_blank\" rel=\" noopener noreferrer\">Help Center</a>"
},
{
"href": "#",
"text": "Contact Us",
"html": "<a href=\"#\" class=\"Footer__textLink__sCHL9\" rel>Contact Us</a>"
},
{
"href": "https://help.babylist.com/hc/en-us/sections/360009762154-Babylist-Shipping",
"text": "Shipping",
"html": "<a href=\"https://help.babylist.com/hc/en-us/sections/360009762154-Babylist-Shipping\" class=\"Footer__textLink__sCHL9\" target=\"_blank\" rel=\" noopener noreferrer\">Shipping</a>"
}
],
"privacyLinks": [
{
"href": "https://www.babylist.com/privacy",
"text": "Privacy Policy",
"html": "<a rel=\"noopener\" tabindex=\"0\" href=\"https://www.babylist.com/privacy\" target=\"_blank\" class=\" osano-cm-storage-policy osano-cm-content__link osano-cm-link \" aria-describedby=\"osano-cm-aria.newWindow\"><!--?lit$3095912828$-->Privacy Policy</a>"
},
{
"href": "https://www.babylist.com/terms",
"text": "Terms of Use",
"html": "<a href=\"https://www.babylist.com/terms\" class=\"Footer__textLink__sCHL9\" rel>Terms of Use</a>"
},
{
"href": "https://www.babylist.com/privacy",
"text": "Privacy Policy",
"html": "<a href=\"https://www.babylist.com/privacy\" class=\"Footer__textLink__sCHL9\" rel>Privacy Policy</a>"
},
{
"href": "https://www.babylist.com/consumer-health-data-privacy",
"text": "Consumer Health Data Privacy Disclosure",
"html": "<a href=\"https://www.babylist.com/consumer-health-data-privacy\" class=\"Footer__textLink__sCHL9\" rel>Consumer Health Data Privacy Disclosure</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.babylist.com/about",
"text": "About Babylist",
"html": "<a class=\"Footer__navGroupLink__bSEZQ Footer__textLink__sCHL9\" href=\"https://www.babylist.com/about\">About Babylist</a>"
},
{
"href": "https://www.babylist.com/about",
"text": "About Us",
"html": "<a href=\"https://www.babylist.com/about\" class=\"Footer__textLink__sCHL9 Footer__mobileOnlyLinks__kfhOT\" rel>About Us</a>"
},
{
"href": "https://www.babylist.com/about/careers",
"text": "Jobs",
"html": "<a href=\"https://www.babylist.com/about/careers\" class=\"Footer__textLink__sCHL9\" rel>Jobs</a>"
}
],
"contactLinks": [
{
"href": "//help.babylist.com/hc/en-us",
"text": "Help",
"html": "<a aria-disabled=\"false\" class=\"TextLink-styles__TextLink__imE4c TextLink-styles__text_link--size-md-regular__j7odA TextLink-styles__text_link--style-default__VV7iL global-nav__actionLink__DlQ8r\" data-testid=\"text-link\" href=\"//help.babylist.com/hc/en-us\" rel=\"noopener noreferrer\" target=\"_blank\"><div class=\"TextLink-styles__text_link__label__PT8rq\">Help</div></a>"
},
{
"href": "//help.babylist.com/hc/en-us/articles/360054057353",
"text": "restrictions apply",
"html": "<a href=\"//help.babylist.com/hc/en-us/articles/360054057353\" target=\"_blank\" rel=\" noopener noreferrer\">restrictions apply</a>"
},
{
"href": "//help.babylist.com/hc/en-us",
"text": "Support",
"html": "<a class=\"Footer__navGroupLink__bSEZQ Footer__textLink__sCHL9\" href=\"//help.babylist.com/hc/en-us\">Support</a>"
},
{
"href": "//help.babylist.com/hc/en-us",
"text": "Help Center",
"html": "<a href=\"//help.babylist.com/hc/en-us\" class=\"Footer__textLink__sCHL9\" target=\"_blank\" rel=\" noopener noreferrer\">Help Center</a>"
},
{
"href": "#",
"text": "Contact Us",
"html": "<a href=\"#\" class=\"Footer__textLink__sCHL9\" rel>Contact Us</a>"
},
{
"href": "https://help.babylist.com/hc/en-us/sections/360009762154-Babylist-Shipping",
"text": "Shipping",
"html": "<a href=\"https://help.babylist.com/hc/en-us/sections/360009762154-Babylist-Shipping\" class=\"Footer__textLink__sCHL9\" target=\"_blank\" rel=\" noopener noreferrer\">Shipping</a>"
}
],
"privacyLinks": [
{
"href": "https://www.babylist.com/privacy",
"text": "Privacy Policy",
"html": "<a rel=\"noopener\" tabindex=\"0\" href=\"https://www.babylist.com/privacy\" target=\"_blank\" class=\" osano-cm-storage-policy osano-cm-content__link osano-cm-link \" aria-describedby=\"osano-cm-aria.newWindow\"><!--?lit$3095912828$-->Privacy Policy</a>"
},
{
"href": "https://www.babylist.com/terms",
"text": "Terms of Use",
"html": "<a href=\"https://www.babylist.com/terms\" class=\"Footer__textLink__sCHL9\" rel>Terms of Use</a>"
},
{
"href": "https://www.babylist.com/privacy",
"text": "Privacy Policy",
"html": "<a href=\"https://www.babylist.com/privacy\" class=\"Footer__textLink__sCHL9\" rel>Privacy Policy</a>"
},
{
"href": "https://www.babylist.com/consumer-health-data-privacy",
"text": "Consumer Health Data Privacy Disclosure",
"html": "<a href=\"https://www.babylist.com/consumer-health-data-privacy\" class=\"Footer__textLink__sCHL9\" rel>Consumer Health Data Privacy Disclosure</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 17,
"passing": 0,
"failing": [
{
"heading": "Add anythingfrom any store",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B ChecklistSplash__ChecklistSectionHeading__YA1sN\" data-testid=\"checklistSectionHeading\">Add anything<br>from any store</h2>",
"firstParagraph": "Eliminate guesswork with our interactive checklist and universal registry.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ ChecklistSplash__ChecklistSectionText__iTLDR\" data-testid=\"checklistSplashCopy\">Eliminate guesswork with our interactive checklist and universal registry.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Shop the best for baby",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B\">Shop the best for baby</h2>",
"firstParagraph": "Find expert-selected, real-parent-tested products, gear, and our exclusive curated kits.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ ShopSection__ShopSectionText__A7sPe\" data-testid=\"shopSectionSubtext\">Find expert-selected, real-parent-tested products, gear, and our exclusive curated kits.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Clothing",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Clothing</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Nursery",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Nursery</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Gear",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Gear</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Try-It Kits",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Try-It Kits</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Celebrate the Moment!",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B HelloBabyBoxSection__HelloBabyBoxSectionHeading__xW5qU\">Celebrate the Moment!</h2>",
"firstParagraph": "Create a Babylist registry today to be eligible for a FREE box of goodies for you and your baby.",
"paragraphHtml": "<p class=\"react-reveal HelloBabyBoxSection__SectionText__qfLCW\" data-testid=\"hbbCopy\">Create a Babylist registry today to be eligible for a FREE box of goodies for you and your baby.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Your Questions, Answered",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuidesSectionHeading__JEJfo\">Your Questions, Answered</h2>",
"firstParagraph": "Make the right decisions for your family every step of the way with our expert-vetted guides.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ GuidesSection__SectionText__jixTT\" data-testid=\"guidesSectionCopy\">Make the right decisions for your family every step of the way with our expert-vetted guides.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Explore guides by category",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuideCategoryHeading__zwJLx\">Explore guides by category</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We've Got You Covered",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B HealthSection__HealthSectionHeading__Pt1B3\" data-testid=\"healthSectionHeading\">We've Got You Covered</h2>",
"firstParagraph": "You deserve the best care—health & wellness from hoping and dreaming through the early years of parenting.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthSectionText__Cl9LU\" data-testid=\"healthSectionText\">You deserve the best care—health & wellness from hoping and dreaming through the early years of parenting.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Order your free breast pump through insurance",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA HealthSection__HealthNavItemTitle__eSSGn\">Order your free breast pump through insurance</h3>",
"firstParagraph": "We'll take care of contacting your provider and billing your insurance.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthNavItemSubtext__MsEci\">We'll take care of contacting your provider and billing your insurance.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Smart money moves for your growing family",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA HealthSection__HealthNavItemTitle__eSSGn\">Smart money moves for your growing family</h3>",
"firstParagraph": "Babylist Money gives you the tools and guidance to plan for your family’s financial future and compare savings options.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthNavItemSubtext__MsEci\">Babylist Money gives you the tools and guidance to plan for your family’s financial future and compare savings options.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Congratulations!",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B CongratulationsSection__CongratulationsSectionHeading__Zp6p4\">Congratulations!</h2>",
"firstParagraph": "Here at Babylist, we take care of growing families. Join millions of families who have used Babylist as their baby registry and beyond.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ CongratulationsSection__CongratulationsSectionSubtext__MDHJF\" data-testid=\"congratsSectionSubtext\">Here at Babylist, we take care of growing families. Join millions of families who have used Babylist as their baby registry and beyond.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Create a Registry",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Create a Registry</h3>",
"firstParagraph": "Just a couple steps to start adding gifts.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Just a couple steps to start adding gifts.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Find a Babylist",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Find a Babylist</h3>",
"firstParagraph": "Give the perfect gift to the new family.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Give the perfect gift to the new family.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Start Shopping",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Start Shopping</h3>",
"firstParagraph": "Discover baby gear tested by our experts and real parents",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Discover baby gear tested by our experts and real parents</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Read Helpful Guides",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Read Helpful Guides</h3>",
"firstParagraph": "Explore our expert-backed guides from pregnancy to parenting",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Explore our expert-backed guides from pregnancy to parenting</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 7,
"questionH2s": [],
"hasFaq": true,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
No substantial explanatory paragraphs were found.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 68/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 68/100 and needs improvement.
Needs attention
AIO: Visible structured data match
Issue
13 structured-data value(s) were not found in visible page text.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
68/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 68/100 and needs improvement.
Evidence
{
"schemaCount": 5,
"checkedFields": [
{
"path": "$[0].@graph[0].name",
"value": "Babylist"
},
{
"path": "$[0].@graph[1].name",
"value": "Babylist"
},
{
"path": "$[0].@graph[1].alternateName",
"value": "Baby List"
},
{
"path": "$[0].@graph[1].description",
"value": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today."
},
{
"path": "$[0].@graph[1].subOrganization[0].name",
"value": "Babylist Health"
},
{
"path": "$[0].@graph[1].subOrganization[0].description",
"value": "Provides breast pumps, milk bags, and replacement parts for free or discounted pricing to new parents through health insurance."
},
{
"path": "$[0].@graph[1].subOrganization[1].name",
"value": "Expectful"
},
{
"path": "$[0].@graph[1].subOrganization[1].description",
"value": "Wellness and meditation content for expecting and new parents."
},
{
"path": "$[0].@graph[1].subOrganization[2].name",
"value": "Babylist Beverly Hills Showroom & Shop"
},
{
"path": "$[0].@graph[1].subOrganization[2].description",
"value": "Babylist's flagship retail store in Los Angeles where families can explore, test, and purchase baby gear in person."
},
{
"path": "$[0].@graph[2].name",
"value": "Babylist — The Best Baby Registry"
},
{
"path": "$[0].@graph[2].description",
"value": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today."
},
{
"path": "$[0].@graph[2].mentions[0].name",
"value": "Babylist Baby Registry App"
},
{
"path": "$[0].@graph[2].mentions[1].name",
"value": "Babylist Baby Registry App"
},
{
"path": "$[0].@graph[2].about.name",
"value": "Babylist Baby Registry"
},
{
"path": "$[0].@graph[2].about.description",
"value": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today."
},
{
"path": "$[0].@graph[2].potentialAction.name",
"value": "Start a Babylist Registry"
},
{
"path": "$[0].@graph[2].potentialAction.description",
"value": "Just a couple steps to start adding gifts."
},
{
"path": "$[0].@graph[3].name",
"value": "Babylist Baby Registry FAQ"
},
{
"path": "$[0].@graph[3].mainEntity[0].name",
"value": "What is Babylist and how does it work?"
},
{
"path": "$[0].@graph[3].mainEntity[1].name",
"value": "What makes Babylist different from Amazon's or Target's baby registry?"
},
{
"path": "$[0].@graph[3].mainEntity[2].name",
"value": "Can I add items from any store — including Amazon, Target, Etsy, or small boutiques?"
},
{
"path": "$[0].@graph[3].mainEntity[3].name",
"value": "Is Babylist free to use?"
},
{
"path": "$[0].@graph[3].mainEntity[4].name",
"value": "Are baby registry items on Babylist affordable?"
},
{
"path": "$[0].@graph[3].mainEntity[5].name",
"value": "How does the Babylist completion discount work?"
},
{
"path": "$[0].@graph[3].mainEntity[6].name",
"value": "What is the Babylist Hello Baby Box, what's inside it, and how do I get it?"
},
{
"path": "$[0].@graph[3].mainEntity[7].name",
"value": "When should I start my baby registry?"
},
{
"path": "$[0].@graph[3].mainEntity[8].name",
"value": "Can I transfer my registry from Amazon or Target to Babylist?"
},
{
"path": "$[0].@graph[3].mainEntity[9].name",
"value": "How do guests buy gifts from a Babylist registry?"
},
{
"path": "$[0].@graph[3].mainEntity[10].name",
"value": "How do I find someone's Babylist registry?"
},
{
"path": "$[1].name",
"value": "Babylist"
},
{
"path": "$[2].name",
"value": "Babylist"
},
{
"path": "$[2].alternateName",
"value": "Baby List"
},
{
"path": "$[2].description",
"value": "Babylist is the best baby registry for growing families. Add baby gear from any store including Amazon, Target, and Etsy. Eliminate guesswork with our interactive baby registry checklist. Get a free Hello Baby Box valued at $100+. Take advantage of the 15% registry completion discount. Join millions of families who have used Babylist, and start building your registry today."
},
{
"path": "$[2].subOrganization[0].name",
"value": "Babylist Health"
},
{
"path": "$[2].subOrganization[0].description",
"value": "Provides breast pumps, milk bags, and replacement parts for free or discounted pricing to new parents through health insurance."
},
{
"path": "$[2].subOrganization[1].name",
"value": "Expectful"
},
{
"path": "$[2].subOrganization[1].description",
"value": "Wellness and meditation content for expecting and new parents."
},
{
"path": "$[2].subOrganization[2].name",
"value": "Babylist Beverly Hills Showroom & Shop"
},
{
"path": "$[2].subOrganization[2].description",
"value": "Babylist's flagship retail store in Los Angeles where families can explore, test, and purchase baby gear in person."
}
],
"mismatches": [
{
"path": "$[0].@graph[1].subOrganization[0].description",
"value": "Provides breast pumps, milk bags, and replacement parts for free or discounted pricing to new parents through health insurance."
},
{
"path": "$[0].@graph[1].subOrganization[2].name",
"value": "Babylist Beverly Hills Showroom & Shop"
},
{
"path": "$[0].@graph[1].subOrganization[2].description",
"value": "Babylist's flagship retail store in Los Angeles where families can explore, test, and purchase baby gear in person."
},
{
"path": "$[0].@graph[3].mainEntity[1].name",
"value": "What makes Babylist different from Amazon's or Target's baby registry?"
},
{
"path": "$[0].@graph[3].mainEntity[2].name",
"value": "Can I add items from any store — including Amazon, Target, Etsy, or small boutiques?"
},
{
"path": "$[0].@graph[3].mainEntity[4].name",
"value": "Are baby registry items on Babylist affordable?"
},
{
"path": "$[0].@graph[3].mainEntity[5].name",
"value": "How does the Babylist completion discount work?"
},
{
"path": "$[0].@graph[3].mainEntity[7].name",
"value": "When should I start my baby registry?"
},
{
"path": "$[0].@graph[3].mainEntity[8].name",
"value": "Can I transfer my registry from Amazon or Target to Babylist?"
},
{
"path": "$[0].@graph[3].mainEntity[9].name",
"value": "How do guests buy gifts from a Babylist registry?"
},
{
"path": "$[2].subOrganization[0].description",
"value": "Provides breast pumps, milk bags, and replacement parts for free or discounted pricing to new parents through health insurance."
},
{
"path": "$[2].subOrganization[2].name",
"value": "Babylist Beverly Hills Showroom & Shop"
},
{
"path": "$[2].subOrganization[2].description",
"value": "Babylist's flagship retail store in Los Angeles where families can explore, test, and purchase baby gear in person."
}
],
"score": 68,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 1,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
8 image(s) are missing width/height attributes. 9 possible modal/interstitial element(s) detected.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5",
"visibleWords": 576,
"htmlBytes": 280151,
"imagesMissingDimensions": [
{
"src": "//images.babylist.com/image/upload/f_auto,q_auto/v1690554600/AddAnything_Phone_rllgoq.png",
"width": "",
"height": "",
"loading": "auto",
"html": "<img alt=\"Best baby registry checklist.\" class=\"ChecklistSplash__ChecklistSplashImage__hocTx\" nopin=\"nopin\" src=\"//images.babylist.com/image/upload/f_auto,q_auto/v1690554600/AddAnything_Phone_rllgoq.png\" loading=\"auto\">"
},
{
"src": "https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Collapsible question open icon\" class=\"Footer__chevron__o5rwm\" src=\"https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg\">"
},
{
"src": "https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Collapsible question open icon\" class=\"Footer__chevron__o5rwm\" src=\"https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg\">"
},
{
"src": "https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Collapsible question open icon\" class=\"Footer__chevron__o5rwm\" src=\"https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg\">"
},
{
"src": "https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Collapsible question open icon\" class=\"Footer__chevron__o5rwm\" src=\"https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg\">"
},
{
"src": "https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img alt=\"Collapsible question open icon\" class=\"Footer__chevron__o5rwm\" src=\"https://images.babylist.com/image/upload/v1686326413/Dynamic%20Landing%20Pages/FAQ_chevron_down.svg\">"
},
{
"src": "https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Wed%2C%2010%20Jun%202026%2007%3A06%3A14%20GMT&n=-5&b=Babylist%20-%20The%20Best%20Baby%20Registry&.yp=10070775&f=https%3A%2F%2Fwww.babylist.com%2F&enc=UTF-8&us_privacy=1---&yv=1.16.6&tagmgr=gtm",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"ywa-10000\" src=\"https://sp.analytics.yahoo.com/sp.pl?a=10000&d=Wed%2C%2010%20Jun%202026%2007%3A06%3A14%20GMT&n=-5&b=Babylist%20-%20The%20Best%20Baby%20Registry&.yp=10070775&f=https%3A%2F%2Fwww.babylist.com%2F&enc=UTF-8&us_privacy=1---&yv=1.16.6&tagmgr=gtm\" alt=\"dot image pixel\" style=\"display: none;\">"
},
{
"src": "https://sb.scorecardresearch.com/p?c1=2&c2=36210220&cv=3.6.0&cj=1",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://sb.scorecardresearch.com/p?c1=2&c2=36210220&cv=3.6.0&cj=1\">"
}
],
"possibleDialogs": [
"<div role=\"dialog\" id=\"40671ae2-a54f-4609-8749-d6fda59100c4\" aria-label=\"Cookie Consent Banner\" aria-describedby=\"40671ae2-a54f-4609-8749-d6fda59100c4__label\" class=\" osano-cm-window__dialog osano-cm-dialog osano-cm-dialog--hidden osano-cm-dialog--position_bottom osano-cm-dialog--type_bar \"> <!--?lit$3095912828$--> <button class=\" osano-cm-dialog__close osano-cm-close \"> <!--?lit$3095912828$--><svg width=\"20px\" height=\"20px\" viewBox=\"0 0 20 20\" aria-labelledby=\"1295655b-9a2d-45a6-be17-868c8a1...",
"<button class=\" osano-cm-dialog__close osano-cm-close \"> <!--?lit$3095912828$--><svg width=\"20px\" height=\"20px\" viewBox=\"0 0 20 20\" aria-labelledby=\"1295655b-9a2d-45a6-be17-868c8a178ad5\"> <title id=\"1295655b-9a2d-45a6-be17-868c8a178ad5\"><!---->Close this dialog<!----></title> <line role=\"presentation\" x1=\"2\" y1=\"2\" x2=\"18\" y2=\"18\"/> <line role=\"presentation\" x1=\"2\" y1=\"18\" x2=\"18\" y2=\"2\"/> </svg> </button>",
"<div class=\" osano-cm-dialog__content osano-cm-content \"> <!--?lit$3095912828$--> <!--?lit$3095912828$--> <span id=\"40671ae2-a54f-4609-8749-d6fda59100c4__label\" class=\" osano-cm-content__message osano-cm-message \"> <!--?lit$3095912828$-->This website utilizes technologies such as cookies to enable essential site functionality, as well as for analytics, personalization, and targeted advertising. <!--?lit$3095912828$-->To learn more, view the following link: <!--?lit$3095912828$--> </span> <!--...",
"<div class=\" osano-cm-dialog__buttons osano-cm-buttons osano-cm-buttons--disabled \"> <!--?lit$3095912828$--><!--?lit$3095912828$--><button class=\" osano-cm-manage osano-cm-buttons__button osano-cm-button osano-cm-button--type_manage \" tabindex=\"0\"> <!--?lit$3095912828$-->Manage Preferences </button><!--?--> </div>",
"<div role=\"dialog\" aria-modal=\"true\" id=\"bc8f1f6d-283c-4e7c-92dc-01a272eef069\" aria-labelledby=\"bc8f1f6d-283c-4e7c-92dc-01a272eef069__label\" inert class=\" osano-cm-window__info-dialog osano-cm-info-dialog osano-cm-info-dialog--hidden \"> <!--?lit$3095912828$--><!--?lit$3095912828$--><span tabindex=\"0\" aria-hidden=\"true\" data-focus=\"first\"></span><!--?--> <div role=\"presentation\" class=\" osano-cm-info-dialog__info osano-cm-info osano-cm-info--position_right \"> <!--?lit$3095912828$--><div role=\"...",
"<div role=\"presentation\" class=\" osano-cm-info-dialog__info osano-cm-info osano-cm-info--position_right \"> <!--?lit$3095912828$--><div role=\"presentation\" class=\" osano-cm-info__info-dialog-header osano-cm-info-dialog-header \"> <p role=\"heading\" aria-level=\"1\" aria-hidden=\"true\" id=\"bc8f1f6d-283c-4e7c-92dc-01a272eef069__label\" class=\" osano-cm-info-dialog-header__header osano-cm-header \"> <!--?lit$3095912828$-->Storage Preferences </p> <!--?lit$3095912828$--> <!--?lit$3095912828$--><button cl...",
"<div role=\"presentation\" class=\" osano-cm-info__info-dialog-header osano-cm-info-dialog-header \"> <p role=\"heading\" aria-level=\"1\" aria-hidden=\"true\" id=\"bc8f1f6d-283c-4e7c-92dc-01a272eef069__label\" class=\" osano-cm-info-dialog-header__header osano-cm-header \"> <!--?lit$3095912828$-->Storage Preferences </p> <!--?lit$3095912828$--> <!--?lit$3095912828$--><button class=\" osano-cm-info-dialog-header__close osano-cm-close \"> <!--?lit$3095912828$--><svg width=\"20px\" height=\"20px\" viewBox=\"0 0 20...",
"<p role=\"heading\" aria-level=\"1\" aria-hidden=\"true\" id=\"bc8f1f6d-283c-4e7c-92dc-01a272eef069__label\" class=\" osano-cm-info-dialog-header__header osano-cm-header \"> <!--?lit$3095912828$-->Storage Preferences </p>",
"<button class=\" osano-cm-info-dialog-header__close osano-cm-close \"> <!--?lit$3095912828$--><svg width=\"20px\" height=\"20px\" viewBox=\"0 0 20 20\" aria-labelledby=\"7dc9e46c-16be-43a1-90c6-30d3c3f943b5\"> <title id=\"7dc9e46c-16be-43a1-90c6-30d3c3f943b5\"><!---->Close Cookie Preferences<!----></title> <line role=\"presentation\" x1=\"2\" y1=\"2\" x2=\"18\" y2=\"18\"/> <line role=\"presentation\" x1=\"2\" y1=\"18\" x2=\"18\" y2=\"2\"/> </svg> </button>"
],
"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 17,
"passing": 0,
"failing": [
{
"heading": "Add anythingfrom any store",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B ChecklistSplash__ChecklistSectionHeading__YA1sN\" data-testid=\"checklistSectionHeading\">Add anything<br>from any store</h2>",
"firstParagraph": "Eliminate guesswork with our interactive checklist and universal registry.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ ChecklistSplash__ChecklistSectionText__iTLDR\" data-testid=\"checklistSplashCopy\">Eliminate guesswork with our interactive checklist and universal registry.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Shop the best for baby",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B\">Shop the best for baby</h2>",
"firstParagraph": "Find expert-selected, real-parent-tested products, gear, and our exclusive curated kits.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ ShopSection__ShopSectionText__A7sPe\" data-testid=\"shopSectionSubtext\">Find expert-selected, real-parent-tested products, gear, and our exclusive curated kits.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Clothing",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Clothing</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Nursery",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Nursery</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Gear",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Gear</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Try-It Kits",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA ShopSection__CategoryTitle__foRdu\">Try-It Kits</h3>",
"firstParagraph": "Shop Now",
"paragraphHtml": "<p class=\"ShopSection__CategoryLink__D1en9\">Shop Now</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Celebrate the Moment!",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B HelloBabyBoxSection__HelloBabyBoxSectionHeading__xW5qU\">Celebrate the Moment!</h2>",
"firstParagraph": "Create a Babylist registry today to be eligible for a FREE box of goodies for you and your baby.",
"paragraphHtml": "<p class=\"react-reveal HelloBabyBoxSection__SectionText__qfLCW\" data-testid=\"hbbCopy\">Create a Babylist registry today to be eligible for a FREE box of goodies for you and your baby.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Your Questions, Answered",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuidesSectionHeading__JEJfo\">Your Questions, Answered</h2>",
"firstParagraph": "Make the right decisions for your family every step of the way with our expert-vetted guides.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ GuidesSection__SectionText__jixTT\" data-testid=\"guidesSectionCopy\">Make the right decisions for your family every step of the way with our expert-vetted guides.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Explore guides by category",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuideCategoryHeading__zwJLx\">Explore guides by category</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "We've Got You Covered",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B HealthSection__HealthSectionHeading__Pt1B3\" data-testid=\"healthSectionHeading\">We've Got You Covered</h2>",
"firstParagraph": "You deserve the best care—health & wellness from hoping and dreaming through the early years of parenting.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthSectionText__Cl9LU\" data-testid=\"healthSectionText\">You deserve the best care—health & wellness from hoping and dreaming through the early years of parenting.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Order your free breast pump through insurance",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA HealthSection__HealthNavItemTitle__eSSGn\">Order your free breast pump through insurance</h3>",
"firstParagraph": "We'll take care of contacting your provider and billing your insurance.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthNavItemSubtext__MsEci\">We'll take care of contacting your provider and billing your insurance.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Smart money moves for your growing family",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA HealthSection__HealthNavItemTitle__eSSGn\">Smart money moves for your growing family</h3>",
"firstParagraph": "Babylist Money gives you the tools and guidance to plan for your family’s financial future and compare savings options.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ HealthSection__HealthNavItemSubtext__MsEci\">Babylist Money gives you the tools and guidance to plan for your family’s financial future and compare savings options.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Congratulations!",
"headingHtml": "<h2 class=\"Headings__BaseHeading__tIA6B CongratulationsSection__CongratulationsSectionHeading__Zp6p4\">Congratulations!</h2>",
"firstParagraph": "Here at Babylist, we take care of growing families. Join millions of families who have used Babylist as their baby registry and beyond.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ CongratulationsSection__CongratulationsSectionSubtext__MDHJF\" data-testid=\"congratsSectionSubtext\">Here at Babylist, we take care of growing families. Join millions of families who have used Babylist as their baby registry and beyond.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Create a Registry",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Create a Registry</h3>",
"firstParagraph": "Just a couple steps to start adding gifts.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Just a couple steps to start adding gifts.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Find a Babylist",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Find a Babylist</h3>",
"firstParagraph": "Give the perfect gift to the new family.",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Give the perfect gift to the new family.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Start Shopping",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Start Shopping</h3>",
"firstParagraph": "Discover baby gear tested by our experts and real parents",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Discover baby gear tested by our experts and real parents</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Read Helpful Guides",
"headingHtml": "<h3 class=\"CategoryHeading__CategoryHeading__D0AAA SummarizedNav__SummarizedNavItemHeading__wQ1eG\">Read Helpful Guides</h3>",
"firstParagraph": "Explore our expert-backed guides from pregnancy to parenting",
"paragraphHtml": "<p class=\"SectionText__SectionText__bEaaZ SummarizedNav__SummarizedNavItemSubtext__OnTbW\">Explore our expert-backed guides from pregnancy to parenting</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Add anythingfrom any store",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B ChecklistSplash__ChecklistSectionHeading__YA1sN\" data-testid=\"checklistSectionHeading\">Add anything<br>from any store</h2>"
},
{
"text": "Shop the best for baby",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B\">Shop the best for baby</h2>"
},
{
"text": "Celebrate the Moment!",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B HelloBabyBoxSection__HelloBabyBoxSectionHeading__xW5qU\">Celebrate the Moment!</h2>"
},
{
"text": "Your Questions, Answered",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuidesSectionHeading__JEJfo\">Your Questions, Answered</h2>"
},
{
"text": "Explore guides by category",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuideCategoryHeading__zwJLx\">Explore guides by category</h2>"
},
{
"text": "We've Got You Covered",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B HealthSection__HealthSectionHeading__Pt1B3\" data-testid=\"healthSectionHeading\">We've Got You Covered</h2>"
},
{
"text": "Congratulations!",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B CongratulationsSection__CongratulationsSectionHeading__Zp6p4\">Congratulations!</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "how",
"label": "How does Babylist - The Baby Registry work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Babylist - The Baby Registry free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Babylist - The Baby Registry compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "how",
"label": "How does Babylist - The Baby Registry work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Babylist - The Baby Registry free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Babylist - The Baby Registry compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Add anythingfrom any store",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B ChecklistSplash__ChecklistSectionHeading__YA1sN\" data-testid=\"checklistSectionHeading\">Add anything<br>from any store</h2>"
},
{
"text": "Shop the best for baby",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B\">Shop the best for baby</h2>"
},
{
"text": "Celebrate the Moment!",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B HelloBabyBoxSection__HelloBabyBoxSectionHeading__xW5qU\">Celebrate the Moment!</h2>"
},
{
"text": "Your Questions, Answered",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuidesSectionHeading__JEJfo\">Your Questions, Answered</h2>"
},
{
"text": "Explore guides by category",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B GuidesSection__GuideCategoryHeading__zwJLx\">Explore guides by category</h2>"
},
{
"text": "We've Got You Covered",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B HealthSection__HealthSectionHeading__Pt1B3\" data-testid=\"healthSectionHeading\">We've Got You Covered</h2>"
},
{
"text": "Congratulations!",
"html": "<h2 class=\"Headings__BaseHeading__tIA6B CongratulationsSection__CongratulationsSectionHeading__Zp6p4\">Congratulations!</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "how",
"label": "How does Babylist - The Baby Registry work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Babylist - The Baby Registry free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Babylist - The Baby Registry compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "how",
"label": "How does Babylist - The Baby Registry work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Babylist - The Baby Registry?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Babylist - The Baby Registry free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Babylist - The Baby Registry compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Needs attention
Auth.md Agent Registration
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 183321,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
"compatibleContentType": false,
"contentLength": 178992,
"hasRegisterInstructions": true,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": true,
"mentionsCredential": true,
"links": [
"http://www.w3.org/1999/xhtml\"",
"/html;",
"/apple-touch-icon-180x180.png",
"/apple-touch-icon-152x152.png",
"/apple-touch-icon-167x167.png",
"/png",
"/favicons/favicon-32x32.png",
"/png",
"/favicons/favicon-16x16.png",
"/manifest.json"
],
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405,
"text": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"manifest\" href=\"/manifest.json\">\n<link rel=\"mask-icon\" href=\"/safari-pinned-tab.svg\" color=\"#ff3b40\">\n<meta name=\"apple-mobile-web-app-title\" content=\"Babylist\">\n<meta name=\"application-name\" content=\"Babylist\">\n<meta name=\"theme-color\" content=\"#ffffff \">\n\n <script src=\"https://cdn.shopify.com/shopifycloud/consent-tracking-api/v0.1/consent-tracking-api.js\"></script>\n<script>\n const setTrackingConsent = window.Shopify.customerPrivacy.setTrackingConsent;\n window.Shopify.customerPrivacy.setTrackingConsent = function(consentOptions, callback) {\n return setTrackingConsent(\n {\n ...consentOptions,\n headlessStorefront: true,\n checkoutRootDomain: 'checkout.babylist.com',\n storefrontRootDomain: 'babylist.com',\n storefrontAccessToken: 'ce8d8aa613b7618df7016c44ca449c15'\n },\n callback\n );\n }\n</script>\n<!--Load osano cookie banner variant 1 when the flag is off, which automatically accepts all cookies for a user-->\n <script src=\"https://cmp.osano.com/vSDNnlgKKS/78023b27-8ef6-4148-9832-96043865bd0c/osano.js?variant=one\"></script>\n<script>\n try {\n window.Osano.cm.ready('shopify');\n } catch (error) {\n console.error('Osano must be loaded before initializing the Shopify API.');\n }\n</script>\n<style>\n .osano-cm-widget{display: none;}\n</style>\n <style>\n .osano-cm-dialog{display: none;}\n </style>\n<style>\n /* Offset Osano opt-out badge when mobile tab bar is present */\n .has-mobile-tab-bar .osano-cm-opt-out-honored-wrapper {\n bottom: 60px !important;\n }\n\n /* Account for taller tab bar on iPhone X */\n @media only screen\n and (device-width: 375px)\n and (device-height: 812px)\n and (-webkit-device-pixel-ratio: 3) {\n .has-mobile-tab-bar .osano-cm-opt-out-honored-wrapper {\n bottom: 75px !important;\n }\n }\n</style>\n\n <link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Light-205TF-7059daa2581c00a91f4c34e514816ebe180c7483d5270ccb648a22da68f195ed.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Regular-205TF-a47f6fbe85bf9a19a6ab16fc49470683798daed370844bcb9971c1fb2d5fbc41.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Medium-205TF-b8533b12d693a21628477f1cce947f9644e3525e835453f4530a27b23af84c2d.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Bold-205TF-b71603c16331bcc80cd01fac34230823f4d34d5bc4511ffab5ef69fad570b4a7.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/klee-one-latin-400-normal-597b50a31935173a121f8276de93b286953241657e25978477defe5591d9301c.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/AlphabetSoupPro-50fb3ef2ce1f107cf32ee0136182026b2e24d4f6ba00035e4ab614a830dc8da7.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link href=\"//fonts.googleapis.com/css?family=Crimson+Text:400,700&display=swap\" rel=\"stylesheet\">\n\n<style type=\"tex"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405,
"text": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"manifest\" href=\"/manifest.json\">\n<link rel=\"mask-icon\" href=\"/safari-pinned-tab.svg\" color=\"#ff3b40\">\n<meta name=\"apple-mobile-web-app-title\" content=\"Babylist\">\n<meta name=\"application-name\" content=\"Babylist\">\n<meta name=\"theme-color\" content=\"#ffffff \">\n\n <script src=\"https://cdn.shopify.com/shopifycloud/consent-tracking-api/v0.1/consent-tracking-api.js\"></script>\n<script>\n const setTrackingConsent = window.Shopify.customerPrivacy.setTrackingConsent;\n window.Shopify.customerPrivacy.setTrackingConsent = function(consentOptions, callback) {\n return setTrackingConsent(\n {\n ...consentOptions,\n headlessStorefront: true,\n checkoutRootDomain: 'checkout.babylist.com',\n storefrontRootDomain: 'babylist.com',\n storefrontAccessToken: 'ce8d8aa613b7618df7016c44ca449c15'\n },\n callback\n );\n }\n</script>\n<!--Load osano cookie banner variant 1 when the flag is off, which automatically accepts all cookies for a user-->\n <script src=\"https://cmp.osano.com/vSDNnlgKKS/78023b27-8ef6-4148-9832-96043865bd0c/osano.js?variant=one\"></script>\n<script>\n try {\n window.Osano.cm.ready('shopify');\n } catch (error) {\n console.error('Osano must be loaded before initializing the Shopify API.');\n }\n</script>\n<style>\n .osano-cm-widget{display: none;}\n</style>\n <style>\n .osano-cm-dialog{display: none;}\n </style>\n<style>\n /* Offset Osano opt-out badge when mobile tab bar is present */\n .has-mobile-tab-bar .osano-cm-opt-out-honored-wrapper {\n bottom: 60px !important;\n }\n\n /* Account for taller tab bar on iPhone X */\n @media only screen\n and (device-width: 375px)\n and (device-height: 812px)\n and (-webkit-device-pixel-ratio: 3) {\n .has-mobile-tab-bar .osano-cm-opt-out-honored-wrapper {\n bottom: 75px !important;\n }\n }\n</style>\n\n <link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Light-205TF-7059daa2581c00a91f4c34e514816ebe180c7483d5270ccb648a22da68f195ed.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Regular-205TF-a47f6fbe85bf9a19a6ab16fc49470683798daed370844bcb9971c1fb2d5fbc41.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Medium-205TF-b8533b12d693a21628477f1cce947f9644e3525e835453f4530a27b23af84c2d.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/Maax_-_Bold-205TF-b71603c16331bcc80cd01fac34230823f4d34d5bc4511ffab5ef69fad570b4a7.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/klee-one-latin-400-normal-597b50a31935173a121f8276de93b286953241657e25978477defe5591d9301c.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link rel=\"preload\" href=\"https://assets.babylist.com/assets/AlphabetSoupPro-50fb3ef2ce1f107cf32ee0136182026b2e24d4f6ba00035e4ab614a830dc8da7.woff2\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\">\n<link href=\"//fonts.googleapis.com/css?family=Crimson+Text:400,700&display=swap\" rel=\"stylesheet\">\n\n<style type=\"tex"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 182405
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\">\n <head>\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, minimum-scale=1.0, maximum-scale=5\">\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge,chrome=IE6\">\n <meta property=\"og:site_name\" content=\"Babylist\">\n\n \n\n <link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/apple-touch-icon-180x180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/apple-touch-icon-152x152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"167x167\" href=\"/apple-touch-icon-167x167.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicons/favicon-16x16.png\" size"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.babylist.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.babylist.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.babylist.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.babylist.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
Check name
Buttons do not have an accessible name
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name)."
}Performance and AccessibilityPerformanceBrowser audit
Links rely on color to be distinguishable.
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Links rely on color to be distinguishable.
Check name
Links rely on color to be distinguishable.
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. [Learn how to make links distinguishable](https://dequeuniversity.com/rules/axe/4.11/link-in-text-block).
References
https://web.dev/learn/performance/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. Link text that is discernible improves the experience for users with low vision. [Learn how to make links distinguishable](https://dequeuniversity.com/rules/axe/4.11/link-in-text-block)."
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
Check name
Render-blocking requests
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 400Â ms
Fix guidance
Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 400Â ms",
"description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}Performance and AccessibilityPerformanceBrowser audit
Touch targets do not have sufficient size or spacing.
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Touch targets do not have sufficient size or spacing.
Check name
Touch targets do not have sufficient size or spacing.
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size).
References
https://web.dev/learn/performance/Evidence
{
"description": "Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size)."
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 66/100 | Level 3, Bot-Aware | Current report |