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Jun 9, 2026, 1:00:27 AMJun 9, 2026, 1:00 AM
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56/100
OVERALL SCORE
Level 3, Bot-Aware
Moderate readiness for AI agents
- AI Discoverability 54 out of 100
- Agent Ease of Use 10 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 79 out of 100
- SEO 85 out of 100
- Performance and Accessibility 63 out of 100
What AI sees of your website
Betterment | Automated investing & Financial planning
Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.
Next step
Turn this report into a fix workflow
23 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 54 | Needs work | 11 | 12 | 1 | View details |
| Discoverability | 86 | Mostly ready | 6 | 3 | 0 | View details |
| Content Readiness | 63 | Needs work | 5 | 5 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 10 | Priority fix | 6 | 29 | 1 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 25 | Priority fix | 2 | 6 | 0 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 79 | Mostly ready | 6 | 0 | 14 | |
| GEO Readiness | 85 | Mostly ready | 2 | 0 | 4 | |
| AIO Readiness | 75 | Mostly ready | 2 | 0 | 5 | |
| AEO Readiness | 76 | Mostly ready | 2 | 0 | 5 | |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 63 | Needs work | 18 | 9 | 1 | View details |
| Performance | 45 | Priority fix | 11 | 8 | 1 | View details |
| Accessibility | 97 | Strong | 7 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
49 items need attention
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
100 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
100 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://www.betterment.com/hubfs/hub_generated/template_assets/1/49667076004/1780348308261/template_main.min.css",
"rel": "preload"
},
{
"url": "https://www.betterment.com/hubfs/hub_generated/template_assets/1/54140855578/1780348305386/template_navigation.min.css",
"rel": "preload"
},
{
"url": "https://www.betterment.com/hubfs/hub_generated/module_assets/1/64614019605/1780680047491/module_toast_banner_global.min.css",
"rel": "preload"
},
{
"url": "https://www.betterment.com/hubfs/hub_generated/module_assets/1/56155603474/1780680047294/module_text_image_section.min.css",
"rel": "preload"
},
{
"url": "https://www.betterment.com/hubfs/hub_generated/module_assets/1/55919383821/1779904141325/module_headline_with_text.min.css",
"rel": "preload"
},
{
"url": "https://www.betterment.com/hubfs/hub_generated/module_assets/1/56543919281/1780333883863/module_features_set_image.min.css",
"rel": "preload"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": "upgrade-insecure-requests"
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Needs attention
HSTS header
01
Issue
HSTS header is missing or incomplete.
02
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": "max-age=3628800"
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
33 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 45208,
"excerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"B4C Homepage | No Offers\">\n <meta charset=\"utf-8\">\n <title>Betterment | Automated investing & Financial planning</title>\n <link rel=\"shortcut icon\" href=\"https://www.betterment.com",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
33 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: invalid h1 (found 2); 3 links missing accessible names.
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": true,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": true,
"details": {
"inaccessibleLinks": [
"<a></a>",
"<a></a>",
"<a id=\"tlh-value\" data-hs-anchor=\"true\"></a>"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [],
"imagesMissingAlt": [],
"skippedHeadingLevels": []
},
"counts": {
"h1": 2,
"headings": 37,
"links": 173,
"inaccessibleLinks": 3,
"buttons": 12,
"inaccessibleButtons": 0,
"images": 61,
"imagesWithAlt": 61,
"autocompleteInputs": 0,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 0
}
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.betterment.com",
"probes": [
{
"name": "_index._agents.www.betterment.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.betterment.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.betterment.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "betterment.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
8 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
8 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing meta or <time> freshness tags.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
75/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Mon, 08 Jun 2026 17:27:39 GMT",
"schemaDates": [
"2026-02-12T12:20:33.000Z",
"2026-02-23T21:35:16.000Z"
],
"metaDateCount": 0,
"timeDateCount": 0
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
32 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 35,
"passing": 3,
"failing": [
{
"heading": "Start with our most popular accounts.",
"headingHtml": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-10@md\"> Start with our most popular accounts.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Automated investing",
"headingHtml": "<h2 class=\"mb8 bt-title3 \"> Automated investing</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "High-yield cash",
"headingHtml": "<h2 class=\"mb8 bt-title3 \"> High-yield cash</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "IRAs",
"headingHtml": "<h2 class=\"mb8 bt-title3 \"> IRAs</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "INVEST Automated investing",
"headingHtml": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">INVEST</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;padding-right16px;\"><span>Automated investing</span></h3> </span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Automated investing",
"headingHtml": "<h3 style=\"position: relative; left: 16px;padding-right16px;\"><span>Automated investing</span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "SAVE High-yield cash",
"headingHtml": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">SAVE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"><span>High-yield cash</span></h3> </span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "High-yield cash",
"headingHtml": "<h3 style=\"position: relative; left: 16px;\"><span>High-yield cash</span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "RETIRE IRAs",
"headingHtml": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">RETIRE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"> <span id=\"16pi\">IRAs</span></h3> </span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "IRAs",
"headingHtml": "<h3 style=\"position: relative; left: 16px;\"> <span id=\"16pi\">IRAs</span></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Invest the way you want.",
"headingHtml": "<h2 class=\"item-title h2-title bt-title2\"> Invest the way you want. </h2>",
"firstParagraph": "Choose from thousands of stocks and ETFs with Betterment by your side.",
"paragraphHtml": "<p><span>Choose from thousands of stocks and ETFs with Betterment by your side.</span></p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "INVEST Investing should always be this easy.",
"headingHtml": "<h2 class=\"item-title h2-title bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 \">INVEST</span> Investing should always be this easy. </h2>",
"firstParagraph": "We manage your money for you—putting our technology behind every dollar you invest—so you can focus on living your life.",
"paragraphHtml": "<p><span>We manage your money for you—putting our technology behind every dollar you invest—so you can focus on living your life.</span></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Ongoing optimization",
"headingHtml": "<h3 class=\"_mt24_17dp7_11 _title4_1a6hx_35\">Ongoing optimization</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Save more in taxes",
"headingHtml": "<h3 class=\"_mt24_17dp7_11 _title4_1a6hx_35\">Save more in taxes</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Build wealth without the busywork",
"headingHtml": "<h3 class=\"_mt24_17dp7_11 _title4_1a6hx_35\">Build wealth without the busywork</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Invest with our globally diversified, expert-built portfolios.",
"headingHtml": "<h2 class=\"bt-title2\"> <span class=\"white\"> Invest with our globally <br>diversified, expert-built <br>portfolios. </span> </h2>",
"firstParagraph": "Explore portfolio options",
"paragraphHtml": "<p dir=\"ltr\"><span> <a href=\"#get-started\" class=\"macro-cta bt-TertiaryButton\" aria-label=\"Explore portfolio options - click to scroll to section\" data-track-event=\"ElementClicked\" data-track-name=\"Explore portfolio options\" data-interaction-listener-registered=\"true\">Explore portfolio options</a> </span></p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "$0 fees",
"headingHtml": "<h3 class=\"_mt24_17dp7_11 _title4_1a6hx_35\">$0 fees</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Move money with ease",
"headingHtml": "<h3 class=\"_mt24_17dp7_11 _title4_1a6hx_35\">Move money with ease</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "RETIRE Feel confident about retirement with an IRA.",
"headingHtml": "<h2 class=\"bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 capitalize navy100-50\">RETIRE</span> <span class=\"navy100 \"> Feel confident about retirement with an IRA. </span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tax benefits",
"headingHtml": "<h3 class=\"bt-title6 mb0\"> Tax benefits </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Retirement planning",
"headingHtml": "<h3 class=\"bt-title6 mb0\"> Retirement planning </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "See why 1M+ customers trust us to manage $70B+ of their money.",
"headingHtml": "<h2 style=\"font-size: 44px;\"><span>See why 1M+ customers trust us to manage $70B+ of their money.</span></h2>",
"firstParagraph": "\"Excellent place to make your money work for you.\"",
"paragraphHtml": "<p class=\"bt-title5\">"Excellent place to <strong>make your money work</strong> for you."</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Want to know how you can make the most of your money? Take our quiz.",
"headingHtml": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-6@md\"> Want to know how you can make the most of your money? Take our quiz.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Build wealth with confidence and ease.",
"headingHtml": "<h2 class=\"bt-title2 \"> Build wealth with confidence and ease.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Get started on",
"headingHtml": "<h2 class=\"bt-title4\">Get started on</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Accounts",
"headingHtml": "<h3 class=\"footer-menu-title\"> Accounts </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tools",
"headingHtml": "<h3 class=\"footer-menu-title\"> Tools </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Service",
"headingHtml": "<h3 class=\"footer-menu-title\"> Service </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"footer-menu-title\"> Resources </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About",
"headingHtml": "<h3 class=\"footer-menu-title\"> About </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Rewards",
"headingHtml": "<h3 class=\"footer-menu-title\"> Rewards </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Disclosures",
"headingHtml": "<h3 class=\"footer-menu-title\"> Disclosures </h3>",
"firstParagraph": "Review FINRA's BrokerCheck.",
"paragraphHtml": "<p>Review <a href=\"https://brokercheck.finra.org/\" target=\"_blank\" rel=\"noopener noreferrer\">FINRA's BrokerCheck.</a></p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
4 Warning
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2026-02-12T12:20:33.000Z",
"2026-02-23T21:35:16.000Z"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.betterment.com/about",
"text": "About us",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/about\" target data-track-event=\"ElementClicked\" data-track-name=\"About us\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> About us </a>"
},
{
"href": "http://www.linkedin.com/company/betterment",
"text": "Betterment on LinkedIn",
"html": "<a href=\"http://www.linkedin.com/company/betterment\" target=\"_blank\" rel=\"noopener noreferrer\"><svg fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 16 16\" aria-label=\"Betterment on LinkedIn\" role=\"img\"> <title>Betterment on LinkedIn</title> <path d=\"M.2 15.2h3.4V4.9H.2v10.3zM1.9 0C.8 0 0 .8 0 1.8s.7 1.8 1.9 1.8 2-.8 2-1.8S3 0 1.9 0zM16 9.3v5.9h-3.4V9.7c0-1.4-.5-2.3-1.8-2.3-1 0-1.5.6-1.7 1.2l-.1.9v5.7H5.5V4.9H9v1.5c.4-.7 1.2-1.7 3-1.7 2.3 0 4 1.5 4 4.6z\"/> </svg></a>"
}
],
"contactLinks": [
{
"href": "https://www.betterment.com/concierge",
"text": "Rollover support Free expert guidance to consolidate your retirement.",
"html": "<a href=\"https://www.betterment.com/concierge\" target=\"_self\" rel data-event=\"Rollover support\" data-track-event=\"ElementClicked\" data-track-name=\"Rollover support\" data-track-module=\"TopNav\" data-itemindex=\"0\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Rollover support </div> </div> <div class=\"bt-body50 mt2 grey70\"> <span>Free expert guidance to consolidate your retirement.</span> </div> </a>"
},
{
"href": "https://www.betterment.com/retirement",
"text": "Retirement planning Get tools and advice that can help you win at retirement.",
"html": "<a href=\"https://www.betterment.com/retirement\" target=\"_self\" rel data-event=\"Retirement planning\" data-track-event=\"ElementClicked\" data-track-name=\"Retirement planning\" data-track-module=\"TopNav\" data-itemindex=\"1\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Retirement planning </div> </div> <div class=\"bt-body50 mt2 grey70\"> <span>Get tools and advice that can help you win at retirement.</span> </div> </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Support",
"html": "<a href=\"https://www.betterment.com/contact\" target=\"_self\" rel data-event=\"Support\" data-track-event=\"ElementClicked\" data-track-name=\"Support\" data-track-module=\"TopNav\" data-itemindex=\"1\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Support </div> </div> </a>"
},
{
"href": "/help/tag/connecting-accounts",
"text": "connect your outside accounts",
"html": "<a href=\"/help/tag/connecting-accounts\" rel=\"noopener\">connect your outside accounts</a>"
},
{
"href": "/contact",
"text": "Customer support",
"html": "<a href=\"/contact\" data-track-event=\"ElementClicked\" data-track-name=\"SupportTeam\" data-track-module=\"FAQ\" data-interaction-listener-registered=\"true\" rel=\"noopener\">Customer support</a>"
},
{
"href": "https://www.betterment.com/rollover",
"text": "Rollover support",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/rollover\" target data-track-event=\"ElementClicked\" data-track-name=\"Rollover support\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Rollover support </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Support",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/contact\" target data-track-event=\"ElementClicked\" data-track-name=\"Support\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Support </a>"
},
{
"href": "/help/tag/common-questions",
"text": "FAQ",
"html": "<a class=\"footer__menu__item\" href=\"/help/tag/common-questions\" target data-track-event=\"ElementClicked\" data-track-name=\"FAQ\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> FAQ </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Contact us",
"html": "<a href=\"https://www.betterment.com/contact\" data-track-event=\"ElementClicked\" data-track-name=\"Contact us\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Contact us </a>"
}
],
"privacyLinks": [
{
"href": "/affiliate-partner-offer",
"text": "Boost your savings up to 4.00% (variable) APY New customer offer; Get a boost on your savings for 3 months. Your boost stays locked in, even if our base rate changes. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"/affiliate-partner-offer\" rel=\"noopener\"> <div class=\"btm-promo-card__media\"><img class=\"btm-promo-card__thumb\" src=\"https://www.betterment.com/hs-fs/hubfs/APY%20images/4.00%25.png?width=79&height=64&name=4.00%25.png\" alt=\"Promo artwork\" decoding=\"async\" width=\"79\" style=\"width: 79px; height: auto; max-width: 100%;\" height=\"64\" srcset=\"https://www.betterment.com/hs-fs/hubfs/APY%20images/4.00%25.png?width=40&height=32&name=4.00%25.png 40w, https:..."
},
{
"href": "https://www.betterment.com/investing?utm_campaign=tiered_investing_2026",
"text": "Enroll and earn up to $2,000 The more you invest, the more you can earn. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"https://www.betterment.com/investing?utm_campaign=tiered_investing_2026\"> <div class=\"btm-promo-card__media\"><img src=\"https://www.betterment.com/hubfs/Hero%20offer-1.svg\" width=\"79\" height=\"64\" loading=\"lazy\" alt=\"Thumb Artwork-1\" style=\"width: 79px; height: auto; max-width: 100%;\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Enroll and earn up to $2,000 </strong> The more you invest,..."
},
{
"href": "/affiliate-partner-offer",
"text": "Boost your savings up to 3.90% (variable) APY Get a boost on your savings for 3 months. Your boost stays locked in, even if our base rate changes. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"/affiliate-partner-offer\" rel=\"noopener\"> <div class=\"btm-promo-card__media\"><img class=\"btm-promo-card__thumb\" src=\"https://www.betterment.com/hubfs/Thumb%20Artwork-3.svg\" alt=\"Promo artwork\" decoding=\"async\" width=\"79\" style=\"width: 79px; height: auto; max-width: 100%;\" height=\"64\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Boost your savings up to 3.90% (variable) APY</strong> Get a bo..."
},
{
"href": "https://www.betterment.com/investing?utm_campaign=tiered_investing_2026",
"text": "Enroll and earn up to $1,500 The more you invest, the more you can earn. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"https://www.betterment.com/investing?utm_campaign=tiered_investing_2026\"> <div class=\"btm-promo-card__media\"><img src=\"https://www.betterment.com/hubfs/Frame%201000006341.svg\" width=\"79\" height=\"64\" loading=\"lazy\" alt=\"Thumb Artwork-1\" style=\"width: 79px; height: auto; max-width: 100%;\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Enroll and earn up to $1,500 </strong> The more you inv..."
},
{
"href": "/legal/offers/new-client-65bps-cash-boost-2025",
"text": "Terms apply",
"html": "<a href=\"/legal/offers/new-client-65bps-cash-boost-2025\" rel=\"noopener\">Terms apply</a>"
},
{
"href": "//betterment.com/boost",
"text": "Terms apply",
"html": "<a href=\"//betterment.com/boost\"><span>Terms apply</span></a>"
},
{
"href": "/legal/terms",
"text": "Terms of Use",
"html": "<a href=\"/legal/terms\">Terms of Use</a>"
},
{
"href": "/legal/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/legal/privacy-policy\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 56/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 56/100 and needs improvement.
4 Warning
Needs attention
AIO: Visible structured data match
01
Issue
4 structured-data value(s) were not found in visible page text.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
56/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 56/100 and needs improvement.
Evidence
{
"schemaCount": 4,
"checkedFields": [
{
"path": "$[0].name",
"value": "BMT_Homepage_Tax-cident_Desktop"
},
{
"path": "$[0].description",
"value": "a B4C Website Videos video"
},
{
"path": "$[1].name",
"value": "BMT_Homepage_Tax-cident_Mobile"
},
{
"path": "$[1].description",
"value": "a B4C Website Videos video"
},
{
"path": "$[2].mainEntity[0].name",
"value": "How does Betterment work?"
},
{
"path": "$[2].mainEntity[1].name",
"value": "Will I have access to real humans?"
},
{
"path": "$[2].mainEntity[2].name",
"value": "Is my money safe at Betterment?"
},
{
"path": "$[2].mainEntity[3].name",
"value": "Who are the experts behind the scenes?"
},
{
"path": "$[3].name",
"value": "Betterment"
}
],
"mismatches": [
{
"path": "$[0].name",
"value": "BMT_Homepage_Tax-cident_Desktop"
},
{
"path": "$[0].description",
"value": "a B4C Website Videos video"
},
{
"path": "$[1].name",
"value": "BMT_Homepage_Tax-cident_Mobile"
},
{
"path": "$[1].description",
"value": "a B4C Website Videos video"
}
],
"score": 56,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
4 Warning
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2026-02-12T12:20:33.000Z",
"2026-02-23T21:35:16.000Z"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.betterment.com/about",
"text": "About us",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/about\" target data-track-event=\"ElementClicked\" data-track-name=\"About us\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> About us </a>"
},
{
"href": "http://www.linkedin.com/company/betterment",
"text": "Betterment on LinkedIn",
"html": "<a href=\"http://www.linkedin.com/company/betterment\" target=\"_blank\" rel=\"noopener noreferrer\"><svg fill=\"currentColor\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 16 16\" aria-label=\"Betterment on LinkedIn\" role=\"img\"> <title>Betterment on LinkedIn</title> <path d=\"M.2 15.2h3.4V4.9H.2v10.3zM1.9 0C.8 0 0 .8 0 1.8s.7 1.8 1.9 1.8 2-.8 2-1.8S3 0 1.9 0zM16 9.3v5.9h-3.4V9.7c0-1.4-.5-2.3-1.8-2.3-1 0-1.5.6-1.7 1.2l-.1.9v5.7H5.5V4.9H9v1.5c.4-.7 1.2-1.7 3-1.7 2.3 0 4 1.5 4 4.6z\"/> </svg></a>"
}
],
"contactLinks": [
{
"href": "https://www.betterment.com/concierge",
"text": "Rollover support Free expert guidance to consolidate your retirement.",
"html": "<a href=\"https://www.betterment.com/concierge\" target=\"_self\" rel data-event=\"Rollover support\" data-track-event=\"ElementClicked\" data-track-name=\"Rollover support\" data-track-module=\"TopNav\" data-itemindex=\"0\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Rollover support </div> </div> <div class=\"bt-body50 mt2 grey70\"> <span>Free expert guidance to consolidate your retirement.</span> </div> </a>"
},
{
"href": "https://www.betterment.com/retirement",
"text": "Retirement planning Get tools and advice that can help you win at retirement.",
"html": "<a href=\"https://www.betterment.com/retirement\" target=\"_self\" rel data-event=\"Retirement planning\" data-track-event=\"ElementClicked\" data-track-name=\"Retirement planning\" data-track-module=\"TopNav\" data-itemindex=\"1\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Retirement planning </div> </div> <div class=\"bt-body50 mt2 grey70\"> <span>Get tools and advice that can help you win at retirement.</span> </div> </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Support",
"html": "<a href=\"https://www.betterment.com/contact\" target=\"_self\" rel data-event=\"Support\" data-track-event=\"ElementClicked\" data-track-name=\"Support\" data-track-module=\"TopNav\" data-itemindex=\"1\" tabindex=\"0\"> <div class=\"flex flex-middle\"> <div class=\"link-title grey90\"> Support </div> </div> </a>"
},
{
"href": "/help/tag/connecting-accounts",
"text": "connect your outside accounts",
"html": "<a href=\"/help/tag/connecting-accounts\" rel=\"noopener\">connect your outside accounts</a>"
},
{
"href": "/contact",
"text": "Customer support",
"html": "<a href=\"/contact\" data-track-event=\"ElementClicked\" data-track-name=\"SupportTeam\" data-track-module=\"FAQ\" data-interaction-listener-registered=\"true\" rel=\"noopener\">Customer support</a>"
},
{
"href": "https://www.betterment.com/rollover",
"text": "Rollover support",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/rollover\" target data-track-event=\"ElementClicked\" data-track-name=\"Rollover support\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Rollover support </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Support",
"html": "<a class=\"footer__menu__item\" href=\"https://www.betterment.com/contact\" target data-track-event=\"ElementClicked\" data-track-name=\"Support\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Support </a>"
},
{
"href": "/help/tag/common-questions",
"text": "FAQ",
"html": "<a class=\"footer__menu__item\" href=\"/help/tag/common-questions\" target data-track-event=\"ElementClicked\" data-track-name=\"FAQ\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> FAQ </a>"
},
{
"href": "https://www.betterment.com/contact",
"text": "Contact us",
"html": "<a href=\"https://www.betterment.com/contact\" data-track-event=\"ElementClicked\" data-track-name=\"Contact us\" data-track-module=\"Footer\" data-interaction-listener-registered=\"true\"> Contact us </a>"
}
],
"privacyLinks": [
{
"href": "/affiliate-partner-offer",
"text": "Boost your savings up to 4.00% (variable) APY New customer offer; Get a boost on your savings for 3 months. Your boost stays locked in, even if our base rate changes. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"/affiliate-partner-offer\" rel=\"noopener\"> <div class=\"btm-promo-card__media\"><img class=\"btm-promo-card__thumb\" src=\"https://www.betterment.com/hs-fs/hubfs/APY%20images/4.00%25.png?width=79&height=64&name=4.00%25.png\" alt=\"Promo artwork\" decoding=\"async\" width=\"79\" style=\"width: 79px; height: auto; max-width: 100%;\" height=\"64\" srcset=\"https://www.betterment.com/hs-fs/hubfs/APY%20images/4.00%25.png?width=40&height=32&name=4.00%25.png 40w, https:..."
},
{
"href": "https://www.betterment.com/investing?utm_campaign=tiered_investing_2026",
"text": "Enroll and earn up to $2,000 The more you invest, the more you can earn. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"https://www.betterment.com/investing?utm_campaign=tiered_investing_2026\"> <div class=\"btm-promo-card__media\"><img src=\"https://www.betterment.com/hubfs/Hero%20offer-1.svg\" width=\"79\" height=\"64\" loading=\"lazy\" alt=\"Thumb Artwork-1\" style=\"width: 79px; height: auto; max-width: 100%;\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Enroll and earn up to $2,000 </strong> The more you invest,..."
},
{
"href": "/affiliate-partner-offer",
"text": "Boost your savings up to 3.90% (variable) APY Get a boost on your savings for 3 months. Your boost stays locked in, even if our base rate changes. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"/affiliate-partner-offer\" rel=\"noopener\"> <div class=\"btm-promo-card__media\"><img class=\"btm-promo-card__thumb\" src=\"https://www.betterment.com/hubfs/Thumb%20Artwork-3.svg\" alt=\"Promo artwork\" decoding=\"async\" width=\"79\" style=\"width: 79px; height: auto; max-width: 100%;\" height=\"64\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Boost your savings up to 3.90% (variable) APY</strong> Get a bo..."
},
{
"href": "https://www.betterment.com/investing?utm_campaign=tiered_investing_2026",
"text": "Enroll and earn up to $1,500 The more you invest, the more you can earn. Terms apply.",
"html": "<a class=\"btm-promo-card\" href=\"https://www.betterment.com/investing?utm_campaign=tiered_investing_2026\"> <div class=\"btm-promo-card__media\"><img src=\"https://www.betterment.com/hubfs/Frame%201000006341.svg\" width=\"79\" height=\"64\" loading=\"lazy\" alt=\"Thumb Artwork-1\" style=\"width: 79px; height: auto; max-width: 100%;\"></div> <div class=\"btm-promo-card__body\"><span class=\"btm-promo-card__text\"> <strong class=\"btm-promo-card__eyebrow\">Enroll and earn up to $1,500 </strong> The more you inv..."
},
{
"href": "/legal/offers/new-client-65bps-cash-boost-2025",
"text": "Terms apply",
"html": "<a href=\"/legal/offers/new-client-65bps-cash-boost-2025\" rel=\"noopener\">Terms apply</a>"
},
{
"href": "//betterment.com/boost",
"text": "Terms apply",
"html": "<a href=\"//betterment.com/boost\"><span>Terms apply</span></a>"
},
{
"href": "/legal/terms",
"text": "Terms of Use",
"html": "<a href=\"/legal/terms\">Terms of Use</a>"
},
{
"href": "/legal/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/legal/privacy-policy\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 77/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 77/100 and needs improvement.
3 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: automated, financial, planning, build, wealth, background.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
77/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 77/100 and needs improvement.
Evidence
{
"title": "Betterment | Automated investing & Financial planning",
"h1": "Build your wealth in the background",
"description": "Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.",
"topicOverlap": 0.25,
"topicTerms": [
"betterment",
"automated",
"investing",
"financial",
"planning",
"build",
"wealth",
"background"
],
"descriptionTerms": [
"betterment",
"help",
"grow",
"money",
"making",
"saving",
"investing",
"easy",
"invest",
"tailored",
"portfolio",
"set",
"buckets",
"goals",
"earn",
"rewards"
],
"missingFromDescription": [
"automated",
"financial",
"planning",
"build",
"wealth",
"background"
],
"score": 77,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
4 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 4,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 33,
"heading": "H2: Still have questions?",
"text": "If you want in-depth financial advice, you can talk to a licensed advisor by phone for an additional cost. Our Premium plan provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of $100,000 across eligible balances).",
"words": 50,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (50 words; target 80-220)."
],
"html": "<p>If you want in-depth financial advice, you can talk to a licensed advisor by phone for an additional cost. Our<span> </span><a href=\"/premium\" data-track-event=\"ElementClicked\" data-track-name=\"PremiumPlan\" data-track-module=\"FAQ\" data-interaction-listener-registered=\"true\" rel=\"noopener\">Premium plan</a><span> </span>provides you with unlimited access and costs an additional 0.40% on your invested balances (with a minimum investing account balance requirement of <span>$..."
},
{
"index": 34,
"heading": "H2: Still have questions?",
"text": "Betterment Securities is a Member of SIPC, which protects securities of its members up to $500K (including $250K for claims for cash). Explanatory brochure available upon request or at www.sipc.org. What you should remember is that the SIPC does not protect against market changes in your investing account.",
"words": 50,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (50 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Betterment Securities is a Member of SIPC, which protects securities of its members up to $500K (including $250K for claims for cash). Explanatory brochure available upon request or at www.sipc.org. What you should remember is that the SIPC does not protect against market changes in your investing account.</p>"
},
{
"index": 42,
"heading": "H3: Disclosures",
"text": "Checking accounts and the Betterment Visa Debit Card provided by and issued by nbkc bank, Member FDIC. Betterment Checking made available through Betterment Financial LLC. Neither Betterment Financial LLC, nor any of their affiliates, is a bank. Betterment Financial LLC reimburses ATM fees and the Visa® 1% foreign transaction fee worldwide, everywhere Visa is accepted. Checking accounts do not earn APY (annual per...",
"words": 76,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (76 words; target 80-220)."
],
"html": "<p><span>Checking accounts and the Betterment Visa Debit Card provided by and issued by nbkc bank, Member FDIC. Betterment Checking made available through Betterment Financial LLC. Neither Betterment Financial LLC, nor any of their affiliates, is a bank. Betterment Financial LLC reimburses ATM fees and the Visa® 1% foreign transaction fee worldwide, everywhere Visa is accepted. Checking accounts do not earn APY (annual percentage yield). <span>Betterment Checking is not a part of th..."
},
{
"index": 53,
"heading": "H3: Disclosures",
"text": "Betterment assumes no responsibility or liability whatsoever for the content, accuracy, reliability or opinions expressed in a third-party website, to which a published article links (a “linked website”). Such linked websites are not monitored, investigated, or checked for accuracy or completeness by Betterment. It is your responsibility to evaluate the accuracy, reliability, timeliness and completeness of any inf...",
"words": 123,
"hasEvidence": false,
"reasons": [
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Betterment assumes no responsibility or liability whatsoever for the content, accuracy, reliability or opinions expressed in a third-party website, to which a published article links (a “linked website”). Such linked websites are not monitored, investigated, or checked for accuracy or completeness by Betterment. It is your responsibility to evaluate the accuracy, reliability, timeliness and completeness of any information available on a linked website. All products, services,..."
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 51,
"schemaBlocks": 4,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
37 image(s) are missing width/height attributes. 11 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1",
"visibleWords": 3292,
"htmlBytes": 475666,
"imagesMissingDimensions": [
{
"src": "https://www.betterment.com/hubfs/SelfDI.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/SelfDI.png\" alt=\"SelfDI\" class=\"background-size_cover rounded4 width100\">"
},
{
"src": "https://www.betterment.com/hubfs/Frame%209594-2.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/Frame%209594-2.png\" alt=\"Frame 9594-2\" class=\"background-size_cover rounded4 width100\">"
},
{
"src": "https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.png\" alt=\"BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3\" class=\"background-size_cover rounded4 width100\">"
},
{
"src": "https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3.png\" alt=\"BmtInvestingTieredOfferApr26PaidSocialFeed1080X-3\" class=\"background-size_cover rounded4 width100\">"
},
{
"src": "https://www.betterment.com/hubfs/automated-investing-supernav.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/automated-investing-supernav.png\" alt=\"automated-investing-supernav\" class=\"background-size_cover rounded4 width100\">"
},
{
"src": "https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-4effd7d2-e029-4b8e-a60a-54cebca19abe\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/4effd7d2-e029-4b8e-a60a-54cebca19abe.png\" alt=\"Get started\">"
},
{
"src": "https://no-cache.hubspot.com/cta/default/5274572/51e5e9ef-896f-4e9c-bc3e-27f4793fb5db.png",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-51e5e9ef-896f-4e9c-bc3e-27f4793fb5db\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/51e5e9ef-896f-4e9c-bc3e-27f4793fb5db.png\" alt=\"Get started\">"
},
{
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"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-c2c61ea1-50f8-4d28-899b-89b9d085f088\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/c2c61ea1-50f8-4d28-899b-89b9d085f088.png\" alt=\"Log in\">"
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1260&name=Frame%201000006188.png",
"width": "1260",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1260&name=Frame%201000006188.png\" alt=\"A woman smiling at her phone\" width=\"1260\" class srcset=\"https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=630&name=Frame%201000006188.png 630w, https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1260&name=Frame%201000006188.png 1260w, https://www.betterment.com/hs-fs/hubfs/Frame%201000006188.png?width=1890&name=Frame%201000006..."
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/buysidenew2025-1-1.png?width=347&name=buysidenew2025-1-1.png",
"width": "347",
"height": "",
"loading": "",
"html": "<img class=\"item-image\" src=\"https://www.betterment.com/hs-fs/hubfs/buysidenew2025-1-1.png?width=347&name=buysidenew2025-1-1.png\" alt=\"buysidenew2025-1-1\" width=\"347\" srcset=\"https://www.betterment.com/hs-fs/hubfs/buysidenew2025-1-1.png?width=174&name=buysidenew2025-1-1.png 174w, https://www.betterment.com/hs-fs/hubfs/buysidenew2025-1-1.png?width=347&name=buysidenew2025-1-1.png 347w, https://www.betterment.com/hs-fs/hubfs/buysidenew2025-1-1.png?width=521&name=buysidenew2025-1-..."
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/nerdwallet-2025.png?width=250&name=nerdwallet-2025.png",
"width": "250",
"height": "",
"loading": "",
"html": "<img class=\"item-image\" src=\"https://www.betterment.com/hs-fs/hubfs/nerdwallet-2025.png?width=250&name=nerdwallet-2025.png\" alt=\"nerdwallet-2025\" width=\"250\" srcset=\"https://www.betterment.com/hs-fs/hubfs/nerdwallet-2025.png?width=125&name=nerdwallet-2025.png 125w, https://www.betterment.com/hs-fs/hubfs/nerdwallet-2025.png?width=250&name=nerdwallet-2025.png 250w, https://www.betterment.com/hs-fs/hubfs/nerdwallet-2025.png?width=375&name=nerdwallet-2025.png 375w, https://www.bet..."
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/74kHomepage.png?width=290&name=74kHomepage.png",
"width": "290",
"height": "",
"loading": "",
"html": "<img class=\"item-image\" src=\"https://www.betterment.com/hs-fs/hubfs/74kHomepage.png?width=290&name=74kHomepage.png\" alt=\"74kHomepage\" width=\"290\" srcset=\"https://www.betterment.com/hs-fs/hubfs/74kHomepage.png?width=145&name=74kHomepage.png 145w, https://www.betterment.com/hs-fs/hubfs/74kHomepage.png?width=290&name=74kHomepage.png 290w, https://www.betterment.com/hs-fs/hubfs/74kHomepage.png?width=435&name=74kHomepage.png 435w, https://www.betterment.com/hs-fs/hubfs/74kHomepage...."
},
{
"src": "https://no-cache.hubspot.com/cta/default/5274572/0ecfe237-8360-4775-8a49-c59368dc46fd.png",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-0ecfe237-8360-4775-8a49-c59368dc46fd\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/0ecfe237-8360-4775-8a49-c59368dc46fd.png\" alt=\"Start investing\">"
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/invest.png?width=646&name=invest.png",
"width": "646",
"height": "",
"loading": "",
"html": "<img class=\"d-block\" src=\"https://www.betterment.com/hs-fs/hubfs/invest.png?width=646&name=invest.png\" alt=\"invest\" width=\"646\" srcset=\"https://www.betterment.com/hs-fs/hubfs/invest.png?width=323&name=invest.png 323w, https://www.betterment.com/hs-fs/hubfs/invest.png?width=646&name=invest.png 646w, https://www.betterment.com/hs-fs/hubfs/invest.png?width=969&name=invest.png 969w, https://www.betterment.com/hs-fs/hubfs/invest.png?width=1292&name=invest.png 1292w, https://www..."
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{
"src": "https://no-cache.hubspot.com/cta/default/5274572/9c007fb7-0a12-4be5-a115-6a505bc9faf2.png",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-9c007fb7-0a12-4be5-a115-6a505bc9faf2\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/9c007fb7-0a12-4be5-a115-6a505bc9faf2.png\" alt=\"Start saving\">"
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/homepagerate.png?width=646&name=homepagerate.png",
"width": "646",
"height": "",
"loading": "",
"html": "<img class=\"d-block\" src=\"https://www.betterment.com/hs-fs/hubfs/homepagerate.png?width=646&name=homepagerate.png\" alt=\"homepagerate\" width=\"646\" srcset=\"https://www.betterment.com/hs-fs/hubfs/homepagerate.png?width=323&name=homepagerate.png 323w, https://www.betterment.com/hs-fs/hubfs/homepagerate.png?width=646&name=homepagerate.png 646w, https://www.betterment.com/hs-fs/hubfs/homepagerate.png?width=969&name=homepagerate.png 969w, https://www.betterment.com/hs-fs/hubfs/homepa..."
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"width": "",
"height": "",
"loading": "",
"html": "<img class=\"hs-cta-img\" id=\"hs-cta-img-07f67120-cda5-40ef-a2f0-f6430d68fc6d\" style=\"border-width:0px;\" src=\"https://no-cache.hubspot.com/cta/default/5274572/07f67120-cda5-40ef-a2f0-f6430d68fc6d.png\" alt=\"Open an IRA\">"
},
{
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"width": "647",
"height": "",
"loading": "",
"html": "<img class=\"d-block\" src=\"https://www.betterment.com/hs-fs/hubfs/retire-2025.png?width=647&name=retire-2025.png\" alt=\"retire-2025\" width=\"647\" srcset=\"https://www.betterment.com/hs-fs/hubfs/retire-2025.png?width=324&name=retire-2025.png 324w, https://www.betterment.com/hs-fs/hubfs/retire-2025.png?width=647&name=retire-2025.png 647w, https://www.betterment.com/hs-fs/hubfs/retire-2025.png?width=971&name=retire-2025.png 971w, https://www.betterment.com/hs-fs/hubfs/retire-2025.png..."
},
{
"src": "https://www.betterment.com/hubfs/updatedoverlay-1.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/updatedoverlay-1.png\" alt=\"updatedoverlay-1\" class>"
},
{
"src": "https://www.betterment.com/hubfs/APY%20images/Cast%20Boost%20APY.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/APY%20images/Cast%20Boost%20APY.png\" alt=\"Cast Boost APY\" class>"
},
{
"src": "https://www.betterment.com/hubfs/thumbnail.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hubfs/thumbnail.png\" alt=\"thumbnail\" class>"
},
{
"src": "https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=1332&name=BMT_SDI_KeyVis_01_00086400%201.png",
"width": "1332",
"height": "",
"loading": "",
"html": "<img src=\"https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=1332&name=BMT_SDI_KeyVis_01_00086400%201.png\" alt=\"BMT_SDI_KeyVis_01_00086400 1\" width=\"1332\" class srcset=\"https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=666&name=BMT_SDI_KeyVis_01_00086400%201.png 666w, https://www.betterment.com/hs-fs/hubfs/BMT_SDI_KeyVis_01_00086400%201.png?width=1332&name=BMT_SDI_KeyVis_01_00086400%201.png 1332w, https://www.betterment.co..."
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"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 81/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 81/100 and needs improvement.
2 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: automated, financial, planning, build, wealth, background.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
81/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 81/100 and needs improvement.
Evidence
{
"title": "Betterment | Automated investing & Financial planning",
"h1": "Build your wealth in the background",
"description": "Betterment can help grow your money by making saving and investing easy. Invest in a tailored portfolio, set buckets for your goals, and earn rewards.",
"topicOverlap": 0.25,
"definitionCount": 51,
"topicTerms": [
"betterment",
"automated",
"investing",
"financial",
"planning",
"build",
"wealth",
"background"
],
"descriptionTerms": [
"betterment",
"help",
"grow",
"money",
"making",
"saving",
"investing",
"easy",
"invest",
"tailored",
"portfolio",
"set",
"buckets",
"goals",
"earn",
"rewards"
],
"missingFromDescription": [
"automated",
"financial",
"planning",
"build",
"wealth",
"background"
],
"score": 81,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
32 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
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"passing": 3,
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"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Retirement planning",
"headingHtml": "<h3 class=\"bt-title6 mb0\"> Retirement planning </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "See why 1M+ customers trust us to manage $70B+ of their money.",
"headingHtml": "<h2 style=\"font-size: 44px;\"><span>See why 1M+ customers trust us to manage $70B+ of their money.</span></h2>",
"firstParagraph": "\"Excellent place to make your money work for you.\"",
"paragraphHtml": "<p class=\"bt-title5\">"Excellent place to <strong>make your money work</strong> for you."</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Want to know how you can make the most of your money? Take our quiz.",
"headingHtml": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-6@md\"> Want to know how you can make the most of your money? Take our quiz.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Build wealth with confidence and ease.",
"headingHtml": "<h2 class=\"bt-title2 \"> Build wealth with confidence and ease.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Get started on",
"headingHtml": "<h2 class=\"bt-title4\">Get started on</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Accounts",
"headingHtml": "<h3 class=\"footer-menu-title\"> Accounts </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tools",
"headingHtml": "<h3 class=\"footer-menu-title\"> Tools </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Service",
"headingHtml": "<h3 class=\"footer-menu-title\"> Service </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"footer-menu-title\"> Resources </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "About",
"headingHtml": "<h3 class=\"footer-menu-title\"> About </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Rewards",
"headingHtml": "<h3 class=\"footer-menu-title\"> Rewards </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Disclosures",
"headingHtml": "<h3 class=\"footer-menu-title\"> Disclosures </h3>",
"firstParagraph": "Review FINRA's BrokerCheck.",
"paragraphHtml": "<p>Review <a href=\"https://brokercheck.finra.org/\" target=\"_blank\" rel=\"noopener noreferrer\">FINRA's BrokerCheck.</a></p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Start with our most popular accounts.",
"html": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-10@md\"> Start with our most popular accounts.</h2>"
},
{
"text": "Automated investing",
"html": "<h2 class=\"mb8 bt-title3 \"> Automated investing</h2>"
},
{
"text": "High-yield cash",
"html": "<h2 class=\"mb8 bt-title3 \"> High-yield cash</h2>"
},
{
"text": "IRAs",
"html": "<h2 class=\"mb8 bt-title3 \"> IRAs</h2>"
},
{
"text": "INVEST Automated investing",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">INVEST</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;padding-right16px;\"><span>Automated investing</span></h3> </span> </h2>"
},
{
"text": "SAVE High-yield cash",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">SAVE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"><span>High-yield cash</span></h3> </span> </h2>"
},
{
"text": "RETIRE IRAs",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">RETIRE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"> <span id=\"16pi\">IRAs</span></h3> </span> </h2>"
},
{
"text": "Invest the way you want.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> Invest the way you want. </h2>"
},
{
"text": "INVEST Investing should always be this easy.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 \">INVEST</span> Investing should always be this easy. </h2>"
},
{
"text": "Invest with our globally diversified, expert-built portfolios.",
"html": "<h2 class=\"bt-title2\"> <span class=\"white\"> Invest with our globally <br>diversified, expert-built <br>portfolios. </span> </h2>"
},
{
"text": "Save Boost your savings with a high-yield cash account.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 \">Save</span> Boost your savings with a high-yield cash account. </h2>"
},
{
"text": "RETIRE Feel confident about retirement with an IRA.",
"html": "<h2 class=\"bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 capitalize navy100-50\">RETIRE</span> <span class=\"navy100 \"> Feel confident about retirement with an IRA. </span> </h2>"
},
{
"text": "See why 1M+ customers trust us to manage $70B+ of their money.",
"html": "<h2 style=\"font-size: 44px;\"><span>See why 1M+ customers trust us to manage $70B+ of their money.</span></h2>"
},
{
"text": "Still have questions?",
"html": "<h2 class=\"bt-title2 \"> Still have questions?</h2>"
},
{
"text": "Want to know how you can make the most of your money? Take our quiz.",
"html": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-6@md\"> Want to know how you can make the most of your money? Take our quiz.</h2>"
},
{
"text": "Build wealth with confidence and ease.",
"html": "<h2 class=\"bt-title2 \"> Build wealth with confidence and ease.</h2>"
},
{
"text": "Get started on",
"html": "<h2 class=\"bt-title4\">Get started on</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Betterment?",
"pattern": {}
},
{
"id": "how",
"label": "How does Betterment work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Betterment?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Betterment free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Betterment compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Betterment?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Betterment free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Betterment compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Start with our most popular accounts.",
"html": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-10@md\"> Start with our most popular accounts.</h2>"
},
{
"text": "Automated investing",
"html": "<h2 class=\"mb8 bt-title3 \"> Automated investing</h2>"
},
{
"text": "High-yield cash",
"html": "<h2 class=\"mb8 bt-title3 \"> High-yield cash</h2>"
},
{
"text": "IRAs",
"html": "<h2 class=\"mb8 bt-title3 \"> IRAs</h2>"
},
{
"text": "INVEST Automated investing",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">INVEST</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;padding-right16px;\"><span>Automated investing</span></h3> </span> </h2>"
},
{
"text": "SAVE High-yield cash",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">SAVE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"><span>High-yield cash</span></h3> </span> </h2>"
},
{
"text": "RETIRE IRAs",
"html": "<h2 class=\"bt-title3\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps capitalize grey10-50\">RETIRE</span> <span class=\"white\"> <h3 style=\"position: relative; left: 16px;\"> <span id=\"16pi\">IRAs</span></h3> </span> </h2>"
},
{
"text": "Invest the way you want.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> Invest the way you want. </h2>"
},
{
"text": "INVEST Investing should always be this easy.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 \">INVEST</span> Investing should always be this easy. </h2>"
},
{
"text": "Invest with our globally diversified, expert-built portfolios.",
"html": "<h2 class=\"bt-title2\"> <span class=\"white\"> Invest with our globally <br>diversified, expert-built <br>portfolios. </span> </h2>"
},
{
"text": "Save Boost your savings with a high-yield cash account.",
"html": "<h2 class=\"item-title h2-title bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 \">Save</span> Boost your savings with a high-yield cash account. </h2>"
},
{
"text": "RETIRE Feel confident about retirement with an IRA.",
"html": "<h2 class=\"bt-title2\"> <span class=\"item-eyebrow bt-eyebrow display-block bt-small-caps pb24 capitalize navy100-50\">RETIRE</span> <span class=\"navy100 \"> Feel confident about retirement with an IRA. </span> </h2>"
},
{
"text": "See why 1M+ customers trust us to manage $70B+ of their money.",
"html": "<h2 style=\"font-size: 44px;\"><span>See why 1M+ customers trust us to manage $70B+ of their money.</span></h2>"
},
{
"text": "Still have questions?",
"html": "<h2 class=\"bt-title2 \"> Still have questions?</h2>"
},
{
"text": "Want to know how you can make the most of your money? Take our quiz.",
"html": "<h2 class=\"bt-title2 bt-ContentGrid-item u-col-12 u-col-6@md\"> Want to know how you can make the most of your money? Take our quiz.</h2>"
},
{
"text": "Build wealth with confidence and ease.",
"html": "<h2 class=\"bt-title2 \"> Build wealth with confidence and ease.</h2>"
},
{
"text": "Get started on",
"html": "<h2 class=\"bt-title4\">Get started on</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Betterment?",
"pattern": {}
},
{
"id": "how",
"label": "How does Betterment work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Betterment?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Betterment free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Betterment compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Betterment?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Betterment free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Betterment compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 258045,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"compatibleContentType": false,
"contentLength": 227427,
"hasRegisterInstructions": false,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": true,
"links": [
"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">",
"/script",
"/javascript",
"https://global.ketchcdn.com/web/v3/config/betterment/betterment_com/boot.js\",e.defer=e.async=!0,document.getElementsByTagName(\"head\"",
"/script",
"https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f",
"/script",
"/script",
"/style",
"https://www.betterment.com/hubfs/hub_generated/template_assets/1/49667076004/1780348308261/template_main.min.css\">"
],
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 258045,
"text": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://global.ketchcdn.com/web/v3/config/betterment/betterment_com/boot.js\",e.defer=e.async=!0,document.getElementsByTagName(\"head\")[0].appendChild(e)}();</script>\n \n\n \n <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\n new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\n j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n })(window,document,'script','dataLayer','GTM-5RSQL7');</script>\n \n\n \n <script> \n window.dataLayer = window.dataLayer || [];\n function gtag(){ dataLayer.push(arguments); }\n window.gtag = gtag;\n </script> \n \n\n\n \n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\n \n <meta property=\"og:description\" content=\"\">\n <meta property=\"og:title\" content=\"\">\n <meta name=\"twitter:description\" content=\"\">\n <meta name=\"twitter:title\" content=\"\">\n\n \n\n \n <style>\na.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px}\n</style>\n\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/49667076004/1780348308261/template_main.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/54140855578/1780348305386/template_navigation.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/module_assets/1/56171597718/1776804877616/module_hero_text_image.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/module_assets/1/145947863887/1772649424394/module_footer_disclosures_set.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/54140855579/1780348309595/template_footer.min.css\">\n \n\n \n <link rel=\"canonical\" href=\"https://www.betterment.com/404\">\n\n \n<style> \n #menu-item-98ba560aab5e9018612fc9c23bc05871,\n#menu-item-fe64dc2fa8ddb93f631d955310305a2e {\n pointer-events: none;\n}\n.flex.flex-middle.rounded42.height24.px8.bt-body25.uppercase.whitespace-nowrap.ml8.bg-teal20.teal95 {\n text-transform: none;\n}\n.bt-eyebrow.bt-eyebrow {\n margin-bottom: 0px!important;\n} \n.video-hub-template h1.bt-title3 {\n font-family: \"GT America Light\", \"Helvetica Neue\", Helvetica, Arial, sans-serif !important;\n font-size: 3.6rem !important;\n font-weight: 300 !important;\n line-he"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 258045,
"text": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://global.ketchcdn.com/web/v3/config/betterment/betterment_com/boot.js\",e.defer=e.async=!0,document.getElementsByTagName(\"head\")[0].appendChild(e)}();</script>\n \n\n \n <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start':\n new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0],\n j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src=\n 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f);\n })(window,document,'script','dataLayer','GTM-5RSQL7');</script>\n \n\n \n <script> \n window.dataLayer = window.dataLayer || [];\n function gtag(){ dataLayer.push(arguments); }\n window.gtag = gtag;\n </script> \n \n\n\n \n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n\n \n <meta property=\"og:description\" content=\"\">\n <meta property=\"og:title\" content=\"\">\n <meta name=\"twitter:description\" content=\"\">\n <meta name=\"twitter:title\" content=\"\">\n\n \n\n \n <style>\na.cta_button{-moz-box-sizing:content-box !important;-webkit-box-sizing:content-box !important;box-sizing:content-box !important;vertical-align:middle}.hs-breadcrumb-menu{list-style-type:none;margin:0px 0px 0px 0px;padding:0px 0px 0px 0px}.hs-breadcrumb-menu-item{float:left;padding:10px 0px 10px 10px}.hs-breadcrumb-menu-divider:before{content:'›';padding-left:10px}.hs-featured-image-link{border:0}.hs-featured-image{float:right;margin:0 0 20px 20px;max-width:50%}@media (max-width: 568px){.hs-featured-image{float:none;margin:0;width:100%;max-width:100%}}.hs-screen-reader-text{clip:rect(1px, 1px, 1px, 1px);height:1px;overflow:hidden;position:absolute !important;width:1px}\n</style>\n\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/49667076004/1780348308261/template_main.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/54140855578/1780348305386/template_navigation.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/module_assets/1/56171597718/1776804877616/module_hero_text_image.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/module_assets/1/145947863887/1772649424394/module_footer_disclosures_set.min.css\">\n<link rel=\"stylesheet\" href=\"https://www.betterment.com/hubfs/hub_generated/template_assets/1/54140855579/1780348309595/template_footer.min.css\">\n \n\n \n <link rel=\"canonical\" href=\"https://www.betterment.com/404\">\n\n \n<style> \n #menu-item-98ba560aab5e9018612fc9c23bc05871,\n#menu-item-fe64dc2fa8ddb93f631d955310305a2e {\n pointer-events: none;\n}\n.flex.flex-middle.rounded42.height24.px8.bt-body25.uppercase.whitespace-nowrap.ml8.bg-teal20.teal95 {\n text-transform: none;\n}\n.bt-eyebrow.bt-eyebrow {\n margin-bottom: 0px!important;\n} \n.video-hub-template h1.bt-title3 {\n font-family: \"GT America Light\", \"Helvetica Neue\", Helvetica, Arial, sans-serif !important;\n font-size: 3.6rem !important;\n font-weight: 300 !important;\n line-he"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html",
"length": 258045
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!doctype html><html lang=\"en\"><head data-ipt=\"\">\n <meta charset=\"utf-8\">\n \n <link rel=\"shortcut icon\" href=\"https://www.betterment.com/hubfs/Graphics/shared-assets/Favicon-navy-circle.png\">\n <meta name=\"description\" content=\"\">\n \n \n \n \n <script>\n window.TT = \"ewogICAgInNwbGl0cyI6e30sCiAgICAiZXhwZXJpZW5jZVNhbXBsaW5nV2VpZ2h0IjoxMDAsCiAgICAidXJsIjoiaHR0cHM6XC9cL3R0LmJldHRlcm1lbnQuY29tIiwKICAgICJjb29raWVEb21haW4iOiIuYmV0dGVybWVudC5jb20iLAogICAgImVuY29kZWRBdCI6IjIwMjEwNzEzMTU1MjAxIgp9\"\n </script>\n\n \n \n \n \n \n\n \n \n \n \n \n\n <script>!function(){window.semaphore=window.semaphore||[],window.ketch=function(){window.semaphore.push(arguments)};var e=document.createElement(\"script\");e.type=\"text/javascript\",e.src=\"https://g"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.betterment.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.betterment.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.betterment.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.betterment.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}SEOSEOBrowser audit
Links are not crawlable
50 Fail
SEOSEOBrowser audit
Links are not crawlable
50 Fail
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
7 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "7 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
11 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
11 Fail
Check name
Improve image delivery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 3,940 KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 3,940 KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
LCP request discovery
11 Fail
Performance and AccessibilityPerformanceBrowser audit
LCP request discovery
11 Fail
Check name
LCP request discovery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading
References
https://web.dev/learn/performance/Evidence
{
"description": "[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading"
}Performance and AccessibilityPerformanceBrowser audit
Minify CSS
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Minify CSS
11 Fail
Check name
Minify CSS
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 3 KiB
Fix guidance
Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 3 KiB",
"description": "Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).",
"numericValue": 70
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
11 Fail
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
11 Fail
Check name
Reduce unused JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,918 KiB
Fix guidance
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,918 KiB",
"description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
"numericValue": 40
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
11 Fail
Check name
Use efficient cache lifetimes
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,121 KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,121 KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Duplicated JavaScript
6 Warning
Performance and AccessibilityPerformanceBrowser audit
Duplicated JavaScript
6 Warning
Check name
Duplicated JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 13 KiB
Fix guidance
Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 13 KiB",
"description": "Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
5 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
5 Fail
Check name
Loading performance
Score
53/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 99,
"displayValue": "0.6 s",
"numericValue": 565.7036862648587
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 42,
"displayValue": "2.6 s",
"numericValue": 2646.542477261676
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 51,
"displayValue": "250 ms",
"numericValue": 246
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "70 ms",
"numericValue": 66.09897
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 320 ms",
"numericValue": 322
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 13,
"displayValue": "7.6 s",
"numericValue": 7612.159427427045
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 14,
"displayValue": "3.7 s",
"numericValue": 3688.0824831269324
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 7,
"displayValue": "910 ms",
"numericValue": 907.4999999999998
}
]
}Fix with MCP or CLI
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 56/100 | Level 3, Bot-Aware | Current report |