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Jun 8, 2026, 4:01 PM
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SCANNED
Jun 8, 2026, 4:01:01 PMJun 8, 2026, 4:01 PM
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51/100
OVERALL SCORE
Level 3, Bot-Aware
Moderate readiness for AI agents
- AI Discoverability 35 out of 100
- Agent Ease of Use 4 out of 100
- Security & Trust 40 out of 100
- GEO, AIO and AEO 78 out of 100
- SEO 85 out of 100
- Performance and Accessibility 71 out of 100
What AI sees of your website
Social Media Management & Consumer Intelligence | Brandwatch
Brandwatch, a Cision company, is an AI-powered social media management, consumer intelligence, and influencer marketing suite trusted by half of the Forbes 100.
Next step
Turn this report into a fix workflow
25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 35 | Priority fix | 6 | 16 | 1 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 38 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 4 | Priority fix | 4 | 24 | 2 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 78 | Mostly ready | 9 | 2 | 7 | View details |
| GEO Readiness | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| AIO Readiness | 79 | Mostly ready | 3 | 1 | 3 | View details |
| AEO Readiness | 65 | Needs work | 2 | 1 | 4 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 40 | Priority fix | 6 | 3 | 0 | View details |
| Security & Trust | 40 | Priority fix | 2 | 3 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 71 | Needs work | 15 | 6 | 3 | View details |
| Performance | 63 | Needs work | 11 | 5 | 3 | View details |
| Accessibility | 86 | Mostly ready | 4 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
47 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"CollectionPage",
"Organization",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"CollectionPage",
"Organization",
"WebSite"
]
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
33 Fail
Needs attention
HSTS header
01
Issue
HSTS header is missing or incomplete.
02
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://www.brandwatch.com/wp-json/",
"rel": "https://api.w.org/"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
33 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255139
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
33 Fail
Needs attention
X-Content-Type-Options
01
Issue
X-Content-Type-Options is missing or incomplete.
02
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255121
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255125
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255109
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255129
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255123
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255116
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255104
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255117
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255105
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255102
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255107
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 53575,
"excerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255126
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255127
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255114
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255102
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255114
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255126
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: missing <main> landmark; skipped heading levels; 16 links missing accessible names; 5 buttons missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing); missing alt text on >10% of images.
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": false,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"/\" class=\"df flex-items-center c-asset-svg-wrap \" data-ga=\"link\" data-ga-label=\"header-logo\"> <div class=\"ie-fixes--nav-logo w-100 \"> <div class=\"c-navsite--logo relative \" style=\"top: 5px;\"> <svg width=\"400\" height=\"126\" viewBox=\"0 0 400 126\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 26.3151V49.0856L26.6109 61.6366L53.8249 33.0039L35.9822 0.493896C35.4069 0.688409 34.8458 0.938805 34.3087 1.24769L4.68086 18.2547C1.7844 19.917 0 ",
"<a href=\"./datanetworks/facebook/\"> <circle cx=\"54.5\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M62,36.91h0v7.6h-3.8c-1.3,0-1.9,1.5-1.9,2.9v4.8h5.7v7.6h-5.7v15.1h-7.6v-15.2h-5.7v-7.6h5.7v-7.6c0-4.2,3.4-7.6,7.6-7.6h5.7Z\" style=\"fill: #1877f2; fill-rule: evenodd; stroke-width: 0px;\"></path> </a>",
"<a href=\"./datanetworks/youtube/\"> <circle cx=\"187.8\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M207,46.21c.8,3.1.8,9.7.8,9.7,0,0,0,6.6-.8,9.7-.5,1.7-1.8,3.1-3.5,3.6-3.1.8-15.6.8-15.6.8,0,0-12.5,0-15.6-.8-1.7-.5-3.1-1.8-3.5-3.6-.8-3.1-.8-9.7-.8-9.7,0,0,0-6.6.8-9.7.5-1.7,1.8-3.1,3.5-3.6,3.1-.8,15.6-.8,15.6-.8,0,0,12.5,0,15.6.8,1.7.5,3,1.9,3.5,3.6ZM183.7,61.91l10.5-5.9-10.5-5.9v11.8Z\" style=\"fill: red; fill-rule: evenodd; stroke-width: 0px;\"></path> </a>",
"<a href=\"./datanetworks/whatsapp/\"> <circle cx=\"321.2\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M330.7,59.81c.5.3.8.4.9.6.1.2.1,1.2-.4,2.4-.4,1.1-2.5,2.2-3.4,2.2s-.9.7-5.9-1.5-8-7.5-8.2-7.8-1.9-2.8-1.8-5.2,1.4-3.6,1.9-4.1,1-.6,1.4-.5h.9c.3,0,.7-.1,1.1.9l1.4,3.7c.1.3.2.6,0,.9l-.5.8-.8.8c-.2.2-.5.5-.2,1,.2.5,1.2,2.2,2.6,3.6,1.8,1.8,3.4,2.3,3.9,2.6s.8.2,1.1-.1l1.6-1.9c.4-.5.7-.4,1.2-.2l3.2,1.8ZM321.2,35.91c5.3,0,10.4,2.1,14.1,5.9,3.8,3.8,5.9,8.8,5.9,14.1,0,11-9,20",
"<a href=\"./datanetworks/instagram/\"> <circle cx=\"454.5\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M446.1,35.91h16.8c6.4,0,11.6,5.2,11.6,11.6v16.8c0,6.4-5.2,11.6-11.6,11.6h-16.8c-6.4,0-11.6-5.2-11.6-11.6v-16.8c0-6.4,5.2-11.6,11.6-11.6ZM445.7,39.91c-4,0-7.2,3.2-7.2,7.2v17.6c0,4,3.2,7.2,7.2,7.2h17.6c4,0,7.2-3.2,7.2-7.2v-17.6c0-4-3.2-7.2-7.2-7.2h-17.6ZM465,42.91c1.4,0,2.5,1.1,2.5,2.5s-1.1,2.5-2.5,2.5-2.5-1.1-2.5-2.5,1.1-2.5,2.5-2.5ZM454.5,45.91c5.5,0,10,4.5,10,10s-4",
"<a href=\"./datanetworks/tiktok/\"> <circle cx=\"587.8\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M583.4,50.51v-1.6c-.5-.1-1.1-.1-1.7-.1-6.8,0-12.2,5.5-12.2,12.2,0,4.1,2.1,7.8,5.2,10-2-2.2-3.2-5.1-3.2-8.3,0-6.7,5.3-12.1,11.9-12.2h0Z\" style=\"fill: #25f4ee; stroke-width: 0px;\"></path> <path d=\"M583.7,68.31c3,0,5.5-2.4,5.6-5.4v-26.6h4.8c-.1-.5-.2-1.1-.2-1.7h-6.7v26.7c-.1,3-2.6,5.4-5.6,5.4-.9,0-1.8-.2-2.6-.6,1.2,1.2,2.8,2.2,4.7,2.2h0Z\" style=\"fill: #25f4ee; stroke-widt",
"<a href=\"./datanetworks/facebook-messenger/\"> <circle cx=\"721.2\" cy=\"55.91\" r=\"40\" style=\"fill: #eee; stroke-width: 0px;\"></circle> <path d=\"M701.2,55.31c0-11.1,8.7-19.4,20-19.4s20,8.3,20,19.4-8.7,19.4-20,19.4c-2,0-4-.3-5.8-.8-.4-.1-.7-.1-1.1.1l-4,1.8c-1,.5-2.2-.3-2.2-1.4l-.1-3.6c0-.4-.2-.8-.5-1.1-3.9-3.5-6.3-8.6-6.3-14.4ZM715,51.71l-5.9,9.3c-.6.9.5,1.9,1.4,1.3l6.3-4.8c.4-.3,1-.3,1.4,0l4.7,3.5c1.4,1.1,3.4.7,4.3-.8l5.9-9.3c.6-.9-.5-1.9-1.4-1.3l-6.3,4.8c-.4.3-1,.3-1.4,0l-4.7-3.5c-1.3-1.1-3.3-.7-4.",
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"<img data-src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/svg/dashboards/bcr/wed-midday.svg\" class=\"js-lazy-img w-100 df\">",
"<img src=\"https://www.googleadservices.com/pagead/conversion/837595529 /?label=JLqhCIaFvdoYEInjso8D&guid=ON&script=0\" height=\"1\" width=\"1\" style=\"border-style: none; display: none;\">"
],
"skippedHeadingLevels": [
"h1: The most intelligent social suite",
"h2: Consumer Intelligence",
"h2: Social Media Management",
"h2: Influencer Marketing",
"h6: New Content",
"h5: 83% of consumer journeys start with a search. Learn how you can turn global search data into early signals of demand, risk, and brand perception.",
"h4: All-in-one suite for all your social media channels",
"h4: Trusted by thousands of the world’s biggest brands",
"h2: A complementary suite of specialized, best in class tools",
"h4: Conduct deep research",
"h4: Monitor your brand",
"h4: Create winning content",
"h4: Engage with consumers",
"h2: React to the trends that matter",
"h2: Collaborate on data-driven content",
"h2: Shield your brand from threats",
"h2: Manage all channels with ease",
"h2: Get better results and ROI",
"h3: Better audience engagement",
"h3: Take the lead",
"h3: Double the ROI",
"h3: Turn crisis into opportunity",
"h2: “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”",
"h2: A solution that fits",
"h3: Use Cases",
"h3: Industries",
"h3: Roles",
"h2: The #1 trusted enterprise solution",
"h2: Book a meetingto get started",
"h2: Cookie consent settings",
"h3: Manage Consent Preferences",
"h4: Advertising Cookies",
"h4: Functionality Cookies",
"h4: Performance Cookies",
"h4: Operationally Necessary Cookies",
"h3: Cookie List"
]
},
"counts": {
"h1": 1,
"headings": 36,
"links": 158,
"inaccessibleLinks": 16,
"buttons": 19,
"inaccessibleButtons": 5,
"images": 62,
"imagesWithAlt": 12,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 2
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255117
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255105
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255102
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 1,
"timeDateCount": 0
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="s"> is missing a label.<input name="s"> is missing tool-param-description.<input name="ot-group-id-C0004"> is missing tool-param-description.<input name="ot-group-id-C0003"> is missing tool-param-description.<input name="ot-group-id-C0002"> is missing tool-param-description.<input name="vendor-search-handler"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 183,
"interactiveWithTags": 0,
"totalCount": 184,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing a label.",
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 14,
"issues": [
"<input name=\"s\"> is missing a label.",
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"s\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"s\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"ot-group-id-C0004\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"ot-group-id-C0003\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"ot-group-id-C0002\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"vendor-search-handler\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 183,
"interactiveWithTags": 0,
"totalCount": 184,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing a label.",
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 183,
"interactiveWithTags": 0,
"totalCount": 184,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing a label.",
"<input name=\"s\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
"<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.brandwatch.com/company/careers/",
"text": "Careers",
"html": "<a href=\"https://www.brandwatch.com/company/careers/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/company/careers/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Careers </span> </a>"
},
{
"href": "https://www.brandwatch.com/company/about/",
"text": "About Us",
"html": "<a href=\"https://www.brandwatch.com/company/about/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-About Us\"> About Us </a>"
},
{
"href": "https://www.brandwatch.com/company/careers/",
"text": "Careers",
"html": "<a href=\"https://www.brandwatch.com/company/careers/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Careers\"> Careers </a>"
},
{
"href": "https://www.brandwatch.com/company/environmental-commitment/",
"text": "Environmental Commitment",
"html": "<a href=\"https://www.brandwatch.com/company/environmental-commitment/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Environmental Commitment\"> Environmental Commitment </a>"
},
{
"href": "https://www.linkedin.com/company/brandwatch",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/brandwatch\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"color-text-grey-7 db f4\" data-ga=\"link\" data-label=\"footer-linkedin\"> <!-- c-icon.php --> <span class=\"db c-icon \"> <svg> <use xmlns:xlink=\"http://www.w3.org/1999/xlink\" xlink:href=\"/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-33#core-icon-linkedin\"/> </svg> </span> </a>"
}
],
"contactLinks": [
{
"href": "https://www.brandwatch.com/contact/",
"text": "Contact",
"html": "<a href=\"https://www.brandwatch.com/contact/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/contact/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Contact </span> </a>"
},
{
"href": "https://www.brandwatch.com/customer-support/",
"text": "Support",
"html": "<a href=\"https://www.brandwatch.com/customer-support/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/customer-support/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Support </span> </a>"
},
{
"href": "https://www.brandwatch.com/contact/",
"text": "Contact Us",
"html": "<a href=\"https://www.brandwatch.com/contact/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Contact Us\"> Contact Us </a>"
},
{
"href": "https://www.brandwatch.com/customer-support/",
"text": "Customer Support",
"html": "<a href=\"https://www.brandwatch.com/customer-support/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Customer Support\"> Customer Support </a>"
},
{
"href": "https://www.brandwatch.com/help-center/",
"text": "Help Center",
"html": "<a href=\"https://www.brandwatch.com/help-center/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Help Center\"> Help Center </a>"
}
],
"privacyLinks": [
{
"href": "https://www.brandwatch.com/legal/user-privacy-policy/",
"text": "User Privacy Statement",
"html": "<a href=\"https://www.brandwatch.com/legal/user-privacy-policy/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-User Privacy Statement\"> User Privacy Statement </a>"
},
{
"href": "https://www.brandwatch.com/legal/author-privacy-policy/",
"text": "Author Privacy Statement",
"html": "<a href=\"https://www.brandwatch.com/legal/author-privacy-policy/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Author Privacy Statement\"> Author Privacy Statement </a>"
},
{
"href": "https://www.cision.com/legal/msa/",
"text": "Terms & Conditions",
"html": "<a href=\"https://www.cision.com/legal/msa/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Terms & Conditions\"> Terms & Conditions </a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.brandwatch.com/company/careers/",
"text": "Careers",
"html": "<a href=\"https://www.brandwatch.com/company/careers/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/company/careers/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Careers </span> </a>"
},
{
"href": "https://www.brandwatch.com/company/about/",
"text": "About Us",
"html": "<a href=\"https://www.brandwatch.com/company/about/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-About Us\"> About Us </a>"
},
{
"href": "https://www.brandwatch.com/company/careers/",
"text": "Careers",
"html": "<a href=\"https://www.brandwatch.com/company/careers/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Careers\"> Careers </a>"
},
{
"href": "https://www.brandwatch.com/company/environmental-commitment/",
"text": "Environmental Commitment",
"html": "<a href=\"https://www.brandwatch.com/company/environmental-commitment/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Environmental Commitment\"> Environmental Commitment </a>"
},
{
"href": "https://www.linkedin.com/company/brandwatch",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/brandwatch\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"color-text-grey-7 db f4\" data-ga=\"link\" data-label=\"footer-linkedin\"> <!-- c-icon.php --> <span class=\"db c-icon \"> <svg> <use xmlns:xlink=\"http://www.w3.org/1999/xlink\" xlink:href=\"/wp-content/themes/brandwatch/build/sprite-map-2020-pitchbox.svg?ver-33#core-icon-linkedin\"/> </svg> </span> </a>"
}
],
"contactLinks": [
{
"href": "https://www.brandwatch.com/contact/",
"text": "Contact",
"html": "<a href=\"https://www.brandwatch.com/contact/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/contact/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Contact </span> </a>"
},
{
"href": "https://www.brandwatch.com/customer-support/",
"text": "Support",
"html": "<a href=\"https://www.brandwatch.com/customer-support/\" data-ga=\"link\" data-ga-label=\"client-nav--https://www.brandwatch.com/customer-support/\" class=\"c-tertiary py1 px4 db lh-super-tight relative fs-09em fs-1em-lg-xl color-border-grey-3 bl\" style> <span class=\"db relative\" style> Support </span> </a>"
},
{
"href": "https://www.brandwatch.com/contact/",
"text": "Contact Us",
"html": "<a href=\"https://www.brandwatch.com/contact/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Contact Us\"> Contact Us </a>"
},
{
"href": "https://www.brandwatch.com/customer-support/",
"text": "Customer Support",
"html": "<a href=\"https://www.brandwatch.com/customer-support/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Customer Support\"> Customer Support </a>"
},
{
"href": "https://www.brandwatch.com/help-center/",
"text": "Help Center",
"html": "<a href=\"https://www.brandwatch.com/help-center/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Help Center\"> Help Center </a>"
}
],
"privacyLinks": [
{
"href": "https://www.brandwatch.com/legal/user-privacy-policy/",
"text": "User Privacy Statement",
"html": "<a href=\"https://www.brandwatch.com/legal/user-privacy-policy/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-User Privacy Statement\"> User Privacy Statement </a>"
},
{
"href": "https://www.brandwatch.com/legal/author-privacy-policy/",
"text": "Author Privacy Statement",
"html": "<a href=\"https://www.brandwatch.com/legal/author-privacy-policy/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Author Privacy Statement\"> Author Privacy Statement </a>"
},
{
"href": "https://www.cision.com/legal/msa/",
"text": "Terms & Conditions",
"html": "<a href=\"https://www.cision.com/legal/msa/\" class=\"c-simple-link-light db py1 f2\" data-ga=\"link\" data-label=\"footer-Terms & Conditions\"> Terms & Conditions </a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 23,
"passing": 3,
"failing": [
{
"heading": "Consumer Intelligence",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Consumer Intelligence</h2>",
"firstParagraph": "Understand your consumers, your brand, and your market.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Understand your consumers, your brand, and your market.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Social Media Management",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Social Media Management</h2>",
"firstParagraph": "Engage with consumers across social platforms and grow your brand.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Engage with consumers across social platforms and grow your brand.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Influencer Marketing",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Influencer Marketing</h2>",
"firstParagraph": "Discover influencers and manage campaigns with our end-to-end solution.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Discover influencers and manage campaigns with our end-to-end solution.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "A complementary suite of specialized, best in class tools",
"headingHtml": "<h2 class=\"c-heading f8 f9-sm f10-lg f13-lg-xl lh-super-tight pb5\" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> A complementary suite <br class=\"dn di-md\">of specialized, best in class tools </span> </h2>",
"firstParagraph": "Bring structure and meaning to billions of voices with game-changing AI solutions",
"paragraphHtml": "<p class=\"c-lead \">Bring structure and meaning to billions of voices with game-changing AI solutions</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "React to the trends that matter",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">React to the <span class=\"color-text-ui-primary\">trends</span> that matter</h2>",
"firstParagraph": "Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to discover new trends before anyone else and make smarter decisions.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to <strong>discover new trends before anyone else and make smarter decisions.</strong></p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Collaborate on data-driven content",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Collaborate</span> on data-driven content</h2>",
"firstParagraph": "Manage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Manage channels, teams, workflows, approvals, and campaigns and <strong>ensure brand alignment and stellar quality</strong> in one collaborative content calendar.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Shield your brand from threats",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Shield your brand from <span class=\"color-text-hexicon-red\">threats</span></h2>",
"firstParagraph": "Monitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Monitor emerging threats across over 100m sources and set up smart, real-time alerts to <strong>respond with speed and confidence before problems develop.</strong></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Manage all channels with ease",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Manage</span> all channels with ease</h2>",
"firstParagraph": "Take the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Take the stress out of community management and customer support. <strong>Engage customers and prospects with one social inbox for all your networks.</strong></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Better audience engagement",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Better audience <span class=\"color-text-hexicon-red\">engagement</span></h3>",
"firstParagraph": "Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Take the lead",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Take the <span class=\"color-text-ui-primary\">lead</span></h3>",
"firstParagraph": "OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Double the ROI",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Double the <span class=\"color-text-hexicon-orange\">ROI</span></h3>",
"firstParagraph": "Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Turn crisis into opportunity",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Turn crisis into <span class=\"color-text-hexicon-yellow\">opportunity</span></h3>",
"firstParagraph": "Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”",
"headingHtml": "<h2 class=\"c-heading mx-auto f4 f5-sm f6-lg lh-regular mb3 mb5-xl \" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.” </span> </h2>",
"firstParagraph": "Jaya Deshpande, Principal Social Analyst, BBC",
"paragraphHtml": "<p class=\"f2 f3-lg f4-xl\"><strong>Jaya Deshpande</strong>, Principal Social Analyst, BBC</p>",
"words": 6,
"direct": false,
"issue": "First paragraph is 6 words and does not look like a concise direct answer."
},
{
"heading": "A solution that fits",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">A solution that <span class=\"color-text-ui-primary\">fits</span></h2>",
"firstParagraph": "Select your job role, your industry or your use case and we’ll show how Brandwatch can help.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Select your job role, your industry or your use case and we’ll show how Brandwatch can help.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Use Cases",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Use Cases</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Industries",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Industries</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Roles",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Roles</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Book a meetingto get started",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg-xl\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Book a meeting<br><span class=\"color-text-ui-primary\">to get started</span></h2>",
"firstParagraph": "Speak to an expert to find out how Brandwatch will change the way you work.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f4 f5-md f6-lg-xl mw6\">Speak to an expert to find out how Brandwatch will change the way you work.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Cookie consent settings",
"headingHtml": "<h2 id=\"ot-pc-title\">Cookie consent settings</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookie List",
"headingHtml": "<h3>Cookie List</h3>",
"firstParagraph": "",
"paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
Needs attention
AEO: Question-led structure
01
Issue
20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 14,
"questionH2s": [],
"hasFaq": true,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
33 image(s) are missing width/height attributes. 21 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1.0",
"visibleWords": 1618,
"htmlBytes": 704469,
"imagesMissingDimensions": [
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/closeicon.svg\" class=\"burger\">"
},
{
"src": "https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
{
"src": "https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
{
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
{
"src": "https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
{
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/arrow-icon.svg\" class=\"chevronrotate\" alt=\"chevron\">"
},
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-icon.svg\" class=\"chevronrotate normal\" alt=\"chevron\">"
},
{
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/icons/chevron-down-white.svg\" class=\"chevronrotate white\" alt=\"chevron\">"
},
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/slide_one.png\">"
},
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"width": "",
"height": "",
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"width": "",
"height": "",
"loading": "",
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"height": "",
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"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-smm-new-1024x0.png\" srcset=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-smm-new-380x0.png 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-smm-new-500x0.png 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch..."
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"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-influence-new-1024x0.png\" srcset=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-influence-new-380x0.png 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/hero/brandwatch-influence-new-500x0.png 500w, https://s14415.pcdn.co/wp-content/themes/brandwatch/sr..."
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"height": "",
"loading": "",
"html": "<img src=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile-1024x0.png\" srcset=\"https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile-380x0.png 380w, https://s14415.pcdn.co/wp-content/themes/brandwatch/src/site--brandwatch.com/assets/img/homepage/complementary/final/conduct-deep-research--mobile-500x0.png..."
},
{
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"width": "",
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"score": 70,
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}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 23,
"passing": 3,
"failing": [
{
"heading": "Consumer Intelligence",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Consumer Intelligence</h2>",
"firstParagraph": "Understand your consumers, your brand, and your market.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Understand your consumers, your brand, and your market.</p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "Social Media Management",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Social Media Management</h2>",
"firstParagraph": "Engage with consumers across social platforms and grow your brand.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Engage with consumers across social platforms and grow your brand.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Influencer Marketing",
"headingHtml": "<h2 class=\"c-heading f6 mb3\">Influencer Marketing</h2>",
"firstParagraph": "Discover influencers and manage campaigns with our end-to-end solution.",
"paragraphHtml": "<p class=\"c-copy f4 f5-lg-xl\">Discover influencers and manage campaigns with our end-to-end solution.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
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{
"heading": "A complementary suite of specialized, best in class tools",
"headingHtml": "<h2 class=\"c-heading f8 f9-sm f10-lg f13-lg-xl lh-super-tight pb5\" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> A complementary suite <br class=\"dn di-md\">of specialized, best in class tools </span> </h2>",
"firstParagraph": "Bring structure and meaning to billions of voices with game-changing AI solutions",
"paragraphHtml": "<p class=\"c-lead \">Bring structure and meaning to billions of voices with game-changing AI solutions</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
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{
"heading": "React to the trends that matter",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">React to the <span class=\"color-text-ui-primary\">trends</span> that matter</h2>",
"firstParagraph": "Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to discover new trends before anyone else and make smarter decisions.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Access the world’s largest archive of consumer opinion and leverage advanced proprietary and generative AI to <strong>discover new trends before anyone else and make smarter decisions.</strong></p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Collaborate on data-driven content",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Collaborate</span> on data-driven content</h2>",
"firstParagraph": "Manage channels, teams, workflows, approvals, and campaigns and ensure brand alignment and stellar quality in one collaborative content calendar.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Manage channels, teams, workflows, approvals, and campaigns and <strong>ensure brand alignment and stellar quality</strong> in one collaborative content calendar.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Shield your brand from threats",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Shield your brand from <span class=\"color-text-hexicon-red\">threats</span></h2>",
"firstParagraph": "Monitor emerging threats across over 100m sources and set up smart, real-time alerts to respond with speed and confidence before problems develop.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Monitor emerging threats across over 100m sources and set up smart, real-time alerts to <strong>respond with speed and confidence before problems develop.</strong></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Manage all channels with ease",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Manage</span> all channels with ease</h2>",
"firstParagraph": "Take the stress out of community management and customer support. Engage customers and prospects with one social inbox for all your networks.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Take the stress out of community management and customer support. <strong>Engage customers and prospects with one social inbox for all your networks.</strong></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Better audience engagement",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Better audience <span class=\"color-text-hexicon-red\">engagement</span></h3>",
"firstParagraph": "Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Virgin Holidays brought award-winning innovative content discovery to the travel industry to achieve excellent readership results.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Take the lead",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Take the <span class=\"color-text-ui-primary\">lead</span></h3>",
"firstParagraph": "OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">OnePlus use Brandwatch to add context to their social insights and become the #1 premium smartphone in their market</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Double the ROI",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Double the <span class=\"color-text-hexicon-orange\">ROI</span></h3>",
"firstParagraph": "Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Metia achieved a 22% higher click-through rate on its Twitter ads, a 59% higher landing rate on its webpage, and a 144% higher conversion rate.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Turn crisis into opportunity",
"headingHtml": "<h3 class=\"c-heading f7 lh-super-tight mb1\">Turn crisis into <span class=\"color-text-hexicon-yellow\">opportunity</span></h3>",
"firstParagraph": "Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.",
"paragraphHtml": "<p class=\"c-lead f3 pt3-md\">Bimbo took a crisis and turned it into a business opportunity that saw a social campaign generate $580,000 in sales.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”",
"headingHtml": "<h2 class=\"c-heading mx-auto f4 f5-sm f6-lg lh-regular mb3 mb5-xl \" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.” </span> </h2>",
"firstParagraph": "Jaya Deshpande, Principal Social Analyst, BBC",
"paragraphHtml": "<p class=\"f2 f3-lg f4-xl\"><strong>Jaya Deshpande</strong>, Principal Social Analyst, BBC</p>",
"words": 6,
"direct": false,
"issue": "First paragraph is 6 words and does not look like a concise direct answer."
},
{
"heading": "A solution that fits",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">A solution that <span class=\"color-text-ui-primary\">fits</span></h2>",
"firstParagraph": "Select your job role, your industry or your use case and we’ll show how Brandwatch can help.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f5 f6-lg-xl mw6\">Select your job role, your industry or your use case and we’ll show how Brandwatch can help.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Use Cases",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Use Cases</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Industries",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Industries</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Roles",
"headingHtml": "<h3 class=\"c-heading l-super-tight f6\">Roles</h3>",
"firstParagraph": "",
"paragraphHtml": "<p class=\"c-lead f3 dn\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Book a meetingto get started",
"headingHtml": "<h2 class=\"c-heading f10 f11-md f12-lg-xl\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Book a meeting<br><span class=\"color-text-ui-primary\">to get started</span></h2>",
"firstParagraph": "Speak to an expert to find out how Brandwatch will change the way you work.",
"paragraphHtml": "<p class=\"c-lead pt4 dib f4 f5-md f6-lg-xl mw6\">Speak to an expert to find out how Brandwatch will change the way you work.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Cookie consent settings",
"headingHtml": "<h2 id=\"ot-pc-title\">Cookie consent settings</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookie List",
"headingHtml": "<h3>Cookie List</h3>",
"firstParagraph": "",
"paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Consumer Intelligence",
"html": "<h2 class=\"c-heading f6 mb3\">Consumer Intelligence</h2>"
},
{
"text": "Social Media Management",
"html": "<h2 class=\"c-heading f6 mb3\">Social Media Management</h2>"
},
{
"text": "Influencer Marketing",
"html": "<h2 class=\"c-heading f6 mb3\">Influencer Marketing</h2>"
},
{
"text": "A complementary suite of specialized, best in class tools",
"html": "<h2 class=\"c-heading f8 f9-sm f10-lg f13-lg-xl lh-super-tight pb5\" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> A complementary suite <br class=\"dn di-md\">of specialized, best in class tools </span> </h2>"
},
{
"text": "React to the trends that matter",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">React to the <span class=\"color-text-ui-primary\">trends</span> that matter</h2>"
},
{
"text": "Collaborate on data-driven content",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Collaborate</span> on data-driven content</h2>"
},
{
"text": "Shield your brand from threats",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Shield your brand from <span class=\"color-text-hexicon-red\">threats</span></h2>"
},
{
"text": "Manage all channels with ease",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Manage</span> all channels with ease</h2>"
},
{
"text": "Get better results and ROI",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Get better results and <span class=\"color-text-ui-primary\">ROI</span></h2>"
},
{
"text": "“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”",
"html": "<h2 class=\"c-heading mx-auto f4 f5-sm f6-lg lh-regular mb3 mb5-xl \" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.” </span> </h2>"
},
{
"text": "A solution that fits",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">A solution that <span class=\"color-text-ui-primary\">fits</span></h2>"
},
{
"text": "The #1 trusted enterprise solution",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">The <span class=\"color-text-ui-primary\">#1</span> trusted enterprise solution</h2>"
},
{
"text": "Book a meetingto get started",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg-xl\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Book a meeting<br><span class=\"color-text-ui-primary\">to get started</span></h2>"
},
{
"text": "Cookie consent settings",
"html": "<h2 id=\"ot-pc-title\">Cookie consent settings</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "how",
"label": "How does Social Media Management & Consumer Intelligence work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Social Media Management & Consumer Intelligence free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Social Media Management & Consumer Intelligence compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does Social Media Management & Consumer Intelligence work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Social Media Management & Consumer Intelligence free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Social Media Management & Consumer Intelligence compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255108
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255105
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255101
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Consumer Intelligence",
"html": "<h2 class=\"c-heading f6 mb3\">Consumer Intelligence</h2>"
},
{
"text": "Social Media Management",
"html": "<h2 class=\"c-heading f6 mb3\">Social Media Management</h2>"
},
{
"text": "Influencer Marketing",
"html": "<h2 class=\"c-heading f6 mb3\">Influencer Marketing</h2>"
},
{
"text": "A complementary suite of specialized, best in class tools",
"html": "<h2 class=\"c-heading f8 f9-sm f10-lg f13-lg-xl lh-super-tight pb5\" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> A complementary suite <br class=\"dn di-md\">of specialized, best in class tools </span> </h2>"
},
{
"text": "React to the trends that matter",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">React to the <span class=\"color-text-ui-primary\">trends</span> that matter</h2>"
},
{
"text": "Collaborate on data-driven content",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Collaborate</span> on data-driven content</h2>"
},
{
"text": "Shield your brand from threats",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Shield your brand from <span class=\"color-text-hexicon-red\">threats</span></h2>"
},
{
"text": "Manage all channels with ease",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\"><span class=\"color-text-ui-primary\">Manage</span> all channels with ease</h2>"
},
{
"text": "Get better results and ROI",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Get better results and <span class=\"color-text-ui-primary\">ROI</span></h2>"
},
{
"text": "“My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.”",
"html": "<h2 class=\"c-heading mx-auto f4 f5-sm f6-lg lh-regular mb3 mb5-xl \" style=\"margin-top: -0.065em; margin-left: -0.07em;\"> <span class=\"c-heading--light-bold-optic-correction\"> “My favourite thing about Brandwatch is the ability to really customize the data. We’re able to customize what we’re looking for and the audiences we’re speaking to.” </span> </h2>"
},
{
"text": "A solution that fits",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">A solution that <span class=\"color-text-ui-primary\">fits</span></h2>"
},
{
"text": "The #1 trusted enterprise solution",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">The <span class=\"color-text-ui-primary\">#1</span> trusted enterprise solution</h2>"
},
{
"text": "Book a meetingto get started",
"html": "<h2 class=\"c-heading f10 f11-md f12-lg-xl\" style=\"letter-spacing: -0.05em; line-height: 0.98;\">Book a meeting<br><span class=\"color-text-ui-primary\">to get started</span></h2>"
},
{
"text": "Cookie consent settings",
"html": "<h2 id=\"ot-pc-title\">Cookie consent settings</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "how",
"label": "How does Social Media Management & Consumer Intelligence work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Social Media Management & Consumer Intelligence free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Social Media Management & Consumer Intelligence compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does Social Media Management & Consumer Intelligence work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Social Media Management & Consumer Intelligence?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Social Media Management & Consumer Intelligence free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Social Media Management & Consumer Intelligence compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255126
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 255132
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 12,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "login"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" lang=\"en-US\" prefix=\"og: https://ogp.me/ns#\">\n\n<head>\n\t\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n\t<meta name=\"format-detection\" content=\"telephone=no\">\n\n\t<title>\n\t\t\t\t\tPage not found | Brandwatch\t\t\t</title>\n\n\t<!-- Preconnects & dns-prefetch-->\n\t<link rel=\"preconnect\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"dns-prefetch\" href=\"https://connect.facebook.net\" />\n\t<link rel=\"preconnect\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"dns-prefetch\" href=\"https://s14415.pcdn.co\" />\n\t<link rel=\"preconnect\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"dns-prefetch\" href=\"https://www.googletagmanager.com\" />\n\t<link rel=\"preconnect\" href=\"https://cdn.opti"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.brandwatch.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.brandwatch.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.brandwatch.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.brandwatch.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 12,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "login"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Image elements do not have `[alt]` attributes
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Image elements do not have `[alt]` attributes
100 Fail
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}Performance and AccessibilityBest PracticesBrowser audit
Issues were logged in the `Issues` panel in Chrome Devtools
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Issues were logged in the `Issues` panel in Chrome Devtools
100 Fail
Check name
Issues were logged in the `Issues` panel in Chrome Devtools
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.
Evidence
{
"description": "Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue."
}SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
50 Fail
SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
50 Fail
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}SEOSEOBrowser audit
Links are not crawlable
50 Fail
SEOSEOBrowser audit
Links are not crawlable
50 Fail
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
13 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
13 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Layout shift culprits
13 Fail
Performance and AccessibilityPerformanceBrowser audit
Layout shift culprits
13 Fail
Check name
Layout shift culprits
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads.
References
https://web.dev/learn/performance/Evidence
{
"description": "Layout shifts occur when elements move absent any user interaction. [Investigate the causes of layout shifts](https://developer.chrome.com/docs/performance/insights/cls-culprit), such as elements being added, removed, or their fonts changing as the page loads."
}Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
13 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
13 Fail
Check name
Reduce JavaScript execution time
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
1.7 s
Fix guidance
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "1.7 s",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
"numericValue": 1743.561999999998
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
13 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
13 Fail
Check name
Reduce unused CSS
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 56 KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 56 KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
6 Warning
Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
6 Warning
Check name
Image elements do not have explicit `width` and `height`
Score
50/100
Status
warning
Device
desktop
Category
Performance
Fix guidance
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)
References
https://web.dev/learn/performance/Evidence
{
"description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
6 Warning
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
6 Warning
Check name
Improve image delivery
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 692 KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 692 KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
Minify JavaScript
6 Warning
Performance and AccessibilityPerformanceBrowser audit
Minify JavaScript
6 Warning
Check name
Minify JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 2 KiB
Fix guidance
Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 2 KiB",
"description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
5 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
5 Fail
Check name
Loading performance
Score
64/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 19,
"displayValue": "390 ms",
"numericValue": 388
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 11,
"displayValue": "3.9 s",
"numericValue": 3905.861386555428
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 50,
"displayValue": "4.5 s",
"numericValue": 4488.0909323625765
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 34,
"displayValue": "460 ms",
"numericValue": 456.4999999999998
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 410 ms",
"numericValue": 413
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 97,
"displayValue": "0.8 s",
"numericValue": 843.2954443287638
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 98,
"displayValue": "0.6 s",
"numericValue": 644.0048597797254
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "60 ms",
"numericValue": 64.09197
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 51/100 | Level 3, Bot-Aware | Current report |