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https://www.gorgias.com/

SCANNED

Jun 5, 2026, 1:57 AM

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https://www.gorgias.com/

SCANNED

Jun 5, 2026, 1:57:49 AMJun 5, 2026, 1:57 AM

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39/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

The Conversational AI platform for Ecommerce | Gorgias

Drive more sales and automate support with AI Agent, Helpdesk integrated to your stack, Chat, FAQ and more. Trusted by top 17,000 brands and counting.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	38	Priority fix	9	14	1	View details
Discoverability	50	Needs work	4	5	0	View details
Content Readiness	54	Needs work	5	5	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	4	Priority fix	4	24	2	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	75	Mostly ready	5	2	12	View details
GEO Readiness	84	Mostly ready	1	0	4
AIO Readiness	78	Mostly ready	3	1	3	View details
AEO Readiness	62	Needs work	1	1	5	View details
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	20	Priority fix	5	4	0	View details
Security & Trust	20	Priority fix	1	4	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	46	Priority fix	21	5	1	View details
Performance	25	Priority fix	8	3	1	View details
Accessibility	84	Mostly ready	13	2	0	View details

Prioritized recommendations

Issues ranked by score impact

48 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"6380797bf20011144509b052\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize-customer-id=\"117498912\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"AdIKBwFT7rTNIztK-MMIw5uLDNdxeRV6dMwfqpMbsAk\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/css/gorgiasio.shared.dda5836f4.min.css\" rel=\"style"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "WebPage"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 45623,
        "excerpt": "<!DOCTYPE html><!-- Last Published: Wed Jun 03 2026 10:01:35 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.gorgias.com\" data-wf-page=\"699eb8368df95fe93527250f\" data-wf-site=\"5e4ff204e7b6f80e402d407a\" data-wf-intellimize",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

33 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": [
    "WebPage"
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 4); skipped heading levels; 13 links missing accessible names; 1 buttons missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a id=\"nav-brand\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d83a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d83a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/\" aria-current=\"page\" class=\"nav_brand w-nav-brand w--current\"><img src=\"https://cdn.prod.website-files.com",
      "<a id=\"nav-enterprise\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d89c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d89c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/enterprise\" class=\"nav_overlay-link w-inline-block\"></a>",
      "<a id=\"nav-brand-mobile\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d972\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d972\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/wip/legacy/legacy-home\" class=\"nav_brand w-nav-brand\"><img src=\"https://cdn.prod.website-files.com/5",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"44652519-ddb7-143e-37b7-a381fc723d74_instance-0\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"44652519-ddb7-143e-37b7-a381fc723d74\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22692efa73b0cd4f8ed7cb1c5c%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"44652519-ddb7-143e-37b7-a381fc723d74_instance-1\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"44652519-ddb7-143e-37b7-a381fc723d74\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22692efa72e30703f7281c56cd%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"44652519-ddb7-143e-37b7-a381fc723d74_instance-2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"44652519-ddb7-143e-37b7-a381fc723d74\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22691703b3f68458c46f9a12bd%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a id=\"nav-brand\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d83a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d83a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/\" aria-current=\"page\" class=\"nav_brand w-nav-brand w--current\"><img src=\"https://cdn.prod.website-files.com",
      "<a id=\"nav-enterprise\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d89c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d89c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/enterprise\" class=\"nav_overlay-link w-inline-block\"></a>",
      "<a id=\"nav-brand-mobile\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d972\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d972\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/wip/legacy/legacy-home\" class=\"nav_brand w-nav-brand\"><img src=\"https://cdn.prod.website-files.com/5",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0_instance-0\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22692efa73b0cd4f8ed7cb1c5c%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0_instance-1\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22692efa72e30703f7281c56cd%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a data-el=\"video-modal-close\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0_instance-2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71a0\" data-wf-cms-context=\"%5B%7B%22collectionId%22%3A%22690a0cfc66c4fbbeb6ab941e%22%2C%22itemId%22%3A%22691703b3f68458c46f9a12bd%22%7D%5D\" href=\"#\" class=\"cs_video-modal-close w-inline-block\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/648ac1096853962bcd5d449b_close_black_",
      "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314952b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314952b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/sustainability\" class=\"certified-b-corporation-logo w-inline-block\"><img loading=\"lazy\" src=\"https:"
    ],
    "inaccessibleButtons": [
      "<button type=\"submit\" style=\"position: relative; padding: 10px 20px;\" class=\"footer-form-btn\"> <svg width=\"14\" height=\"13\" viewBox=\"0 0 14 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" style=\"position: absolute; top: 50%; left: 50%; transform: translate(-50%, -50%);\"> <path d=\"M8.09064 12.4028L7.10627 11.4312L11.1588 7.37868H0.663086V5.97243H11.1588L7.10627 1.93266L8.09064 0.948287L13.8179 6.67556L8.09064 12.4028Z\" fill=\"black\"/> </svg> </button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"footer-form-input w-input\" maxlength=\"256\" name=\"email-2\" data-name=\"Email 2\" placeholder=\"Email Address\" type=\"email\" id=\"email-2\" required>"
    ],
    "imagesMissingAlt": [
      "<img src=\"https://rdcdn.com/rt?aid=22184&amp;e=1&amp;img=1\" height=\"1\" width=\"1\">",
      "<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1479778652598390&amp;ev=PageView&amp;noscript=1\">",
      "<img src=\"https://t.co/i/adsct?bci=3&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=2&amp;event_id=f9658987-00d9-48ad-a665-63ce418e03f5&amp;events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&amp;integration=advertiser&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=b200abe2-8a1e-4db6-bd55-e0ae45fa6210&amp;pt=The%20Conversational%20AI%20platform%20for%20Ecommerce%20%7C%20Gorgias&amp;tw_document_href=https%3A%2F%2Fwww.gorgias.com%2F&",
      "<img src=\"https://analytics.twitter.com/i/adsct?bci=3&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=2&amp;event_id=f9658987-00d9-48ad-a665-63ce418e03f5&amp;events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&amp;integration=advertiser&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=b200abe2-8a1e-4db6-bd55-e0ae45fa6210&amp;pt=The%20Conversational%20AI%20platform%20for%20Ecommerce%20%7C%20Gorgias&amp;tw_document_href=https%3A%2F%2Fww",
      "<img src=\"https://t.co/i/adsct?bci=3&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=2&amp;event_id=1e793434-435a-48dc-8b57-b107ff908767&amp;events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&amp;integration=advertiser&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=b200abe2-8a1e-4db6-bd55-e0ae45fa6210&amp;pt=The%20Conversational%20AI%20platform%20for%20Ecommerce%20%7C%20Gorgias&amp;tw_document_href=https%3A%2F%2Fwww.gorgias.com%2F&",
      "<img src=\"https://analytics.twitter.com/i/adsct?bci=3&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=2&amp;event_id=1e793434-435a-48dc-8b57-b107ff908767&amp;events=%5B%5B%22pageview%22%2C%7B%7D%5D%5D&amp;integration=advertiser&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=b200abe2-8a1e-4db6-bd55-e0ae45fa6210&amp;pt=The%20Conversational%20AI%20platform%20for%20Ecommerce%20%7C%20Gorgias&amp;tw_document_href=https%3A%2F%2Fww"
    ],
    "skippedHeadingLevels": [
      "h1: Conversations that drive revenue, not just resolutions.",
      "h2: Customer stories",
      "h3: Our customers say it best",
      "h4: 19.2x",
      "h4: ROI on AI-driven sales interactions",
      "h4: 56%",
      "h4: automation rate in <2 months",
      "h4: 10%",
      "h4: reduction in total cost of ownership",
      "h2: Get to know Gorgias",
      "h3: Built for brands that know every conversation counts. Automate routine tickets and personalize the rest.",
      "h4: AI Agent trained on your brand",
      "h4: One conversation. Everywhere.",
      "h4: High-quality answers. Measurable results.",
      "h4: Engage. Guide. Convert.",
      "h2: AI Agent + Helpdesk",
      "h2: AI Agent + Helpdesk, built as one.",
      "h2: AI Agent + Helpdesk",
      "h2: AI Agent + Helpdesk, built as one.",
      "h4: One AI Agent. Pre-sale to post-sale.",
      "h4: One inbox. Full store context.",
      "h2: 50 in 50 program",
      "h3: We help you get to 50% in 50 days.",
      "h4: \"When we first started with Gorgias, our goal was to hit 30% automation in 30 days. We surpassed that and are now above 50% automation, and we’re still climbing.\"",
      "h2: Backed by the best",
      "h3: OpenAI Partner",
      "h3: Built into Shopify’s DNA",
      "h1: Conversations that drive revenue, not just resolutions.",
      "h2: Get to know Gorgias",
      "h3: Built for brands that know every conversation counts. Automate routine tickets and personalize the rest.",
      "h4: AI Agent trained on your brand",
      "h4: One conversation. Everywhere.",
      "h4: High-quality answers. Measurable results.",
      "h4: Engage. Guide. Convert.",
      "h2: AI Agent + Helpdesk",
      "h2: AI Agent + Helpdesk, built as one.",
      "h4: One AI Agent. Pre-sale to post-sale.",
      "h4: One inbox. Full store context.",
      "h2: Customer stories",
      "h3: Our customers say it best",
      "h4: 19.2x",
      "h4: ROI on AI-driven sales interactions",
      "h4: 56%",
      "h4: automation rate in <2 months",
      "h4: 10%",
      "h4: reduction in total cost of ownership",
      "h2: 50 in 50 program",
      "h3: We help you get to 50% in 50 days.",
      "h4: \"When we first started with Gorgias, our goal was to hit 30% automation in 30 days. We surpassed that and are now above 50% automation, and we’re still climbing.\"",
      "h2: Backed by the best",
      "h3: OpenAI Partner",
      "h3: Built into Shopify’s DNA",
      "h1: Looking for other resources?",
      "h1: Win more customers with better conversations",
      "h2: Start driving revenue from every conversation"
    ]
  },
  "counts": {
    "h1": 4,
    "headings": 55,
    "links": 384,
    "inaccessibleLinks": 13,
    "buttons": 9,
    "inaccessibleButtons": 1,
    "images": 319,
    "imagesWithAlt": 313,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self'"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

25 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": null
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

25 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

25 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Thu, 04 Jun 2026 20:00:09 GMT",
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="email-2"> is missing a label.
<input name="email-2"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 387,
        "interactiveWithTags": 0,
        "totalCount": 388,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 5,
        "issues": [
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"email-2\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"email-2\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 387,
        "interactiveWithTags": 0,
        "totalCount": 388,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 387,
    "interactiveWithTags": 0,
    "totalCount": 388,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"email-2\"> is missing a label.",
      "<input name=\"email-2\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.gorgias.com/about-us",
      "text": "About Gorgias",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149519\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149519\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us\" class=\"footer_font-style\">About Gorgias</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314951b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314951b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us/careers\" class=\"footer_font-style\">Careers</a>"
    },
    {
      "href": "/about-us/style",
      "text": "Gorgias brand",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149529\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149529\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/about-us/style\" class=\"footer_font-style\">Gorgias brand</a>"
    },
    {
      "href": "/llm-info",
      "text": "Hey AI, learn about us",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:7fc811dc-d7f5-b162-2479-91cd639fde01\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7fc811dc-d7f5-b162-2479-91cd639fde01\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/llm-info\" class=\"footer_font-style\">Hey AI, learn about us</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us",
      "text": "About Gorgias",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495a0\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495a0\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us\" class=\"footer_font-style\">About Gorgias</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us/jobs",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495a2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495a2\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us/jobs\" class=\"footer_font-style\">Careers</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent",
      "html": "<a id=\"nav-support-agent\" data-optibase-click-conversion-id=\"ai_agent_discovery\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_produ..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskOne inbox for every customer conversation",
      "html": "<a id=\"nav-helpdesk\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item is-product w-inline-block\"><div class=\"nav_product-name wi..."
    },
    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-use-case-recommendations\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-docs\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.website..."
    },
    {
      "href": "/ai-agent",
      "text": "AI AgentSell, support, engage customers 24/7",
      "html": "<a id=\"nav-m-ai-agent\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><svg xmlns=..."
    },
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent60% of inquiries resolved instantly",
      "html": "<a id=\"nav-m-support-agent\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"http..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskAll messages in one central inbox",
      "html": "<a id=\"nav-m-helpdesk\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><s..."
    },
    {
      "href": "/products/voice",
      "text": "VoiceSupport by phone, from your helpdesk",
      "html": "<a id=\"nav-m-voice\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/voice\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"https://cdn.prod.webs..."
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    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-ise-case-recommendations\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-m-g-docs\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.web..."
    },
    {
      "href": "https://www.gorgias.com/customers/bareminerals",
      "text": "Engage. Guide. Convert.8.83× ROI“The AI upsells with a conversational tone that feels genuinely helpful, not pushy. It asks the right follow-up questions and improves AOV. It’s exactly how we train our human agents.”",
      "html": "<a class=\"section_bento-grid-item horizontal-layout w-inline-block\" data-wf-element-id=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" href=\"https://www.gorgias.com/customers/bareminerals\" target=\"_blank\" style=\"opacity:0\" data-w-id=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" id=\"w-node-_4e82c2c9-8df5-d3de-c02d-7efaa38298cd-3527250f\" data-wf-native-id-path=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" data-wf-ao-click-engagement-tracking=\"true\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a..."
    },
    {
      "href": "/products/helpdesk",
      "text": "Explore the platform",
      "html": "<a id=\"explore-platform\" data-wf-native-id-path=\"8e34f29f-5513-5c8f-b5fc-8322c0b6e4dc:3ca51e21-58e5-ee87-e799-662ceeb6248a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"3ca51e21-58e5-ee87-e799-662ceeb6248a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2281b9540b-7b1f-ed13-3d9a-953ef843f951%22%2C%22instanceId%22%3A%228e34f29f-5513-5c8f-b5fc-8322c0b6e4dc%22%7D%5D\" href=\"/products/helpdesk\" class=\"button-secondary\">Explore the platform</a>"
    },
    {
      "href": "/products/helpdesk",
      "text": "One inbox. Full store context.Learn more ->",
      "html": "<a data-wf-native-id-path=\"5e4e4a8b-0d56-70e2-deeb-e73a8298711b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"5e4e4a8b-0d56-70e2-deeb-e73a8298711b\" href=\"/products/helpdesk\" class=\"product-cards_text w-inline-block\"><h4 class=\"alt-heading-style-h5\">One inbox. Full store context.</h4><div data-el=\"text-link\" class=\"soft-text\">Learn more <span data-el=\"arrow-animate\">-&gt;</span></div></a>"
    },
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      "href": "/ai-agent/support-skills",
      "text": "Support Agent",
      "html": "<a id=\"nav-support-agent\" data-optibase-click-conversion-id=\"ai_agent_discovery\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_produ..."
    },
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      "href": "/products/helpdesk",
      "text": "HelpdeskOne inbox for every customer conversation",
      "html": "<a id=\"nav-helpdesk\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item is-product w-inline-block\"><div class=\"nav_product-name wi..."
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      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-use-case-recommendations\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
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      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
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    },
    {
      "href": "/ai-agent",
      "text": "AI AgentSell, support, engage customers 24/7",
      "html": "<a id=\"nav-m-ai-agent\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><svg xmlns=..."
    },
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      "href": "/ai-agent/support-skills",
      "text": "Support Agent60% of inquiries resolved instantly",
      "html": "<a id=\"nav-m-support-agent\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"http..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskAll messages in one central inbox",
      "html": "<a id=\"nav-m-helpdesk\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><s..."
    },
    {
      "href": "/products/voice",
      "text": "VoiceSupport by phone, from your helpdesk",
      "html": "<a id=\"nav-m-voice\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/voice\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"https://cdn.prod.webs..."
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    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-ise-case-recommendations\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
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      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-m-g-docs\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.web..."
    },
    {
      "href": "https://www.gorgias.com/customers/bareminerals",
      "text": "Engage. Guide. Convert.8.83× ROI“The AI upsells with a conversational tone that feels genuinely helpful, not pushy. It asks the right follow-up questions and improves AOV. It’s exactly how we train our human agents.”",
      "html": "<a class=\"section_bento-grid-item horizontal-layout w-inline-block\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" href=\"https://www.gorgias.com/customers/bareminerals\" target=\"_blank\" style=\"opacity:0\" data-w-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" id=\"w-node-aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8-3527250f\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" data-wf-ao-click-engagement-tracking=\"true\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/..."
    },
    {
      "href": "/products/helpdesk",
      "text": "One inbox. Full store context.Learn more ->",
      "html": "<a data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac7227\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac7227\" href=\"/products/helpdesk\" class=\"product-cards_text w-inline-block\"><h4 class=\"alt-heading-style-h5\">One inbox. Full store context.</h4><div data-el=\"text-link\" class=\"soft-text\">Learn more <span data-el=\"arrow-animate\">-&gt;</span></div></a>"
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      "href": "https://www.gorgias.com/product/voice",
      "text": "Support by Phone",
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      "text": "Support Documentation",
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      "href": "https://docs.gorgias.com/",
      "text": "Help center",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314950b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314950b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Help center</a>"
    },
    {
      "href": "https://www.gorgias.com/products/voice",
      "text": "Support by Phone",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149541\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149541\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/products/voice\" class=\"footer_font-style\">Support by Phone</a>"
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      "href": "https://docs.gorgias.com/",
      "text": "Support Documentation",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149545\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149545\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Support Documentation</a>"
    },
    {
      "href": "https://www.gorgias.com/comparison/helpscout",
      "text": "Help Scout",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314957a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314957a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/comparison/helpscout\" class=\"footer_font-style\">Help Scout</a>"
    },
    {
      "href": "https://www.gorgias.com/tools/roi-support",
      "text": "ROI calculator",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314958c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314958c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/tools/roi-support\" class=\"footer_font-style\">ROI calculator</a>"
    },
    {
      "href": "https://docs.gorgias.com/",
      "text": "Help center",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149598\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149598\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Help center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.gorgias.com/legal/privacy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149482\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149482\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/legal/privacy\" class=\"footer_font-style\">Privacy</a>"
    },
    {
      "href": "/legal/terms-of-use",
      "text": "Terms of Use",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314948a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314948a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-use\" class=\"footer_font-style\">Terms of Use</a>"
    },
    {
      "href": "/legal/terms-of-service",
      "text": "Terms of Service",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314948e\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314948e\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-service\" class=\"footer_font-style\">Terms of Service</a>"
    },
    {
      "href": "https://www.gorgias.com/legal/privacy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495b3\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495b3\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/legal/privacy\" class=\"footer_font-style\">Privacy</a>"
    },
    {
      "href": "/legal/terms-of-service",
      "text": "Terms of Service",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495b7\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495b7\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-service\" class=\"footer_font-style\">Terms of Service</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.gorgias.com/about-us",
      "text": "About Gorgias",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149519\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149519\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us\" class=\"footer_font-style\">About Gorgias</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314951b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314951b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us/careers\" class=\"footer_font-style\">Careers</a>"
    },
    {
      "href": "/about-us/style",
      "text": "Gorgias brand",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149529\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149529\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/about-us/style\" class=\"footer_font-style\">Gorgias brand</a>"
    },
    {
      "href": "/llm-info",
      "text": "Hey AI, learn about us",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:7fc811dc-d7f5-b162-2479-91cd639fde01\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7fc811dc-d7f5-b162-2479-91cd639fde01\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/llm-info\" class=\"footer_font-style\">Hey AI, learn about us</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us",
      "text": "About Gorgias",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495a0\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495a0\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us\" class=\"footer_font-style\">About Gorgias</a>"
    },
    {
      "href": "https://www.gorgias.com/about-us/jobs",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495a2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495a2\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/about-us/jobs\" class=\"footer_font-style\">Careers</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent",
      "html": "<a id=\"nav-support-agent\" data-optibase-click-conversion-id=\"ai_agent_discovery\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_produ..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskOne inbox for every customer conversation",
      "html": "<a id=\"nav-helpdesk\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item is-product w-inline-block\"><div class=\"nav_product-name wi..."
    },
    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-use-case-recommendations\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-docs\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.website..."
    },
    {
      "href": "/ai-agent",
      "text": "AI AgentSell, support, engage customers 24/7",
      "html": "<a id=\"nav-m-ai-agent\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><svg xmlns=..."
    },
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent60% of inquiries resolved instantly",
      "html": "<a id=\"nav-m-support-agent\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"http..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskAll messages in one central inbox",
      "html": "<a id=\"nav-m-helpdesk\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><s..."
    },
    {
      "href": "/products/voice",
      "text": "VoiceSupport by phone, from your helpdesk",
      "html": "<a id=\"nav-m-voice\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/products/voice\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"https://cdn.prod.webs..."
    },
    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-ise-case-recommendations\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-m-g-docs\" data-wf-native-id-path=\"d9c7355b-fb5c-b143-41b8-0de482f34e85:0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22d9c7355b-fb5c-b143-41b8-0de482f34e85%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.web..."
    },
    {
      "href": "https://www.gorgias.com/customers/bareminerals",
      "text": "Engage. Guide. Convert.8.83× ROI“The AI upsells with a conversational tone that feels genuinely helpful, not pushy. It asks the right follow-up questions and improves AOV. It’s exactly how we train our human agents.”",
      "html": "<a class=\"section_bento-grid-item horizontal-layout w-inline-block\" data-wf-element-id=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" href=\"https://www.gorgias.com/customers/bareminerals\" target=\"_blank\" style=\"opacity:0\" data-w-id=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" id=\"w-node-_4e82c2c9-8df5-d3de-c02d-7efaa38298cd-3527250f\" data-wf-native-id-path=\"4e82c2c9-8df5-d3de-c02d-7efaa38298cd\" data-wf-ao-click-engagement-tracking=\"true\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a..."
    },
    {
      "href": "/products/helpdesk",
      "text": "Explore the platform",
      "html": "<a id=\"explore-platform\" data-wf-native-id-path=\"8e34f29f-5513-5c8f-b5fc-8322c0b6e4dc:3ca51e21-58e5-ee87-e799-662ceeb6248a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"3ca51e21-58e5-ee87-e799-662ceeb6248a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2281b9540b-7b1f-ed13-3d9a-953ef843f951%22%2C%22instanceId%22%3A%228e34f29f-5513-5c8f-b5fc-8322c0b6e4dc%22%7D%5D\" href=\"/products/helpdesk\" class=\"button-secondary\">Explore the platform</a>"
    },
    {
      "href": "/products/helpdesk",
      "text": "One inbox. Full store context.Learn more ->",
      "html": "<a data-wf-native-id-path=\"5e4e4a8b-0d56-70e2-deeb-e73a8298711b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"5e4e4a8b-0d56-70e2-deeb-e73a8298711b\" href=\"/products/helpdesk\" class=\"product-cards_text w-inline-block\"><h4 class=\"alt-heading-style-h5\">One inbox. Full store context.</h4><div data-el=\"text-link\" class=\"soft-text\">Learn more <span data-el=\"arrow-animate\">-&gt;</span></div></a>"
    },
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent",
      "html": "<a id=\"nav-support-agent\" data-optibase-click-conversion-id=\"ai_agent_discovery\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d721\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_produ..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskOne inbox for every customer conversation",
      "html": "<a id=\"nav-helpdesk\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a7e87da1-c305-f441-54dc-31b7e0b6d72c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item is-product w-inline-block\"><div class=\"nav_product-name wi..."
    },
    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-use-case-recommendations\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"93906e9f-c574-9fdc-e089-42b286228b62\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-docs\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d94d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.website..."
    },
    {
      "href": "/ai-agent",
      "text": "AI AgentSell, support, engage customers 24/7",
      "html": "<a id=\"nav-m-ai-agent\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d97c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><svg xmlns=..."
    },
    {
      "href": "/ai-agent/support-skills",
      "text": "Support Agent60% of inquiries resolved instantly",
      "html": "<a id=\"nav-m-support-agent\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d984\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/ai-agent/support-skills\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"http..."
    },
    {
      "href": "/products/helpdesk",
      "text": "HelpdeskAll messages in one central inbox",
      "html": "<a id=\"nav-m-helpdesk\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d994\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/helpdesk\" class=\"nav_product-item w-inline-block\"><div class=\"nav_product-icon w-embed\"><s..."
    },
    {
      "href": "/products/voice",
      "text": "VoiceSupport by phone, from your helpdesk",
      "html": "<a id=\"nav-m-voice\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32d99c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/products/voice\" class=\"nav_product-item is-sub-product w-inline-block\"><img src=\"https://cdn.prod.webs..."
    },
    {
      "href": "/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontinued-favorites",
      "text": "Recommendations",
      "html": "<a id=\"nav-ise-case-recommendations\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7033b883-1b9b-e115-f661-85b41b0dfe69\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"/use-case/retain-loyal-customers-by-helping-them-find-replacements-for-their-discontin..."
    },
    {
      "href": "https://docs.gorgias.com/en-US",
      "text": "Help Center",
      "html": "<a id=\"nav-m-g-docs\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac716a:0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0ec5912a-8e32-28ba-0de2-567abf32da8d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2223a06107-2655-aa81-188e-7172b3603e67%22%2C%22instanceId%22%3A%22aa7ecb2d-e3f6-422f-5a87-e0de50ac716a%22%7D%5D\" href=\"https://docs.gorgias.com/en-US\" class=\"nav_product-item w-inline-block\"><img src=\"https://cdn.prod.web..."
    },
    {
      "href": "https://www.gorgias.com/customers/bareminerals",
      "text": "Engage. Guide. Convert.8.83× ROI“The AI upsells with a conversational tone that feels genuinely helpful, not pushy. It asks the right follow-up questions and improves AOV. It’s exactly how we train our human agents.”",
      "html": "<a class=\"section_bento-grid-item horizontal-layout w-inline-block\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" href=\"https://www.gorgias.com/customers/bareminerals\" target=\"_blank\" style=\"opacity:0\" data-w-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" id=\"w-node-aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8-3527250f\" data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac71d8\" data-wf-ao-click-engagement-tracking=\"true\"><img src=\"https://cdn.prod.website-files.com/5e4ff204e7b6f80e402d407a/..."
    },
    {
      "href": "/products/helpdesk",
      "text": "One inbox. Full store context.Learn more ->",
      "html": "<a data-wf-native-id-path=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac7227\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"aa7ecb2d-e3f6-422f-5a87-e0de50ac7227\" href=\"/products/helpdesk\" class=\"product-cards_text w-inline-block\"><h4 class=\"alt-heading-style-h5\">One inbox. Full store context.</h4><div data-el=\"text-link\" class=\"soft-text\">Learn more <span data-el=\"arrow-animate\">-&gt;</span></div></a>"
    },
    {
      "href": "https://www.gorgias.com/product/voice",
      "text": "Support by Phone",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331494b1\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331494b1\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/product/voice\" class=\"footer_font-style\">Support by Phone</a>"
    },
    {
      "href": "https://docs.gorgias.com/",
      "text": "Support Documentation",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331494b5\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331494b5\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" target=\"_blank\" class=\"footer_font-style\">Support Documentation</a>"
    },
    {
      "href": "https://docs.gorgias.com/",
      "text": "Help center",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314950b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314950b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Help center</a>"
    },
    {
      "href": "https://www.gorgias.com/products/voice",
      "text": "Support by Phone",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149541\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149541\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/products/voice\" class=\"footer_font-style\">Support by Phone</a>"
    },
    {
      "href": "https://docs.gorgias.com/",
      "text": "Support Documentation",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149545\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149545\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Support Documentation</a>"
    },
    {
      "href": "https://www.gorgias.com/comparison/helpscout",
      "text": "Help Scout",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314957a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314957a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/comparison/helpscout\" class=\"footer_font-style\">Help Scout</a>"
    },
    {
      "href": "https://www.gorgias.com/tools/roi-support",
      "text": "ROI calculator",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314958c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314958c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/tools/roi-support\" class=\"footer_font-style\">ROI calculator</a>"
    },
    {
      "href": "https://docs.gorgias.com/",
      "text": "Help center",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149598\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149598\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://docs.gorgias.com/\" class=\"footer_font-style\">Help center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.gorgias.com/legal/privacy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae33149482\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae33149482\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/legal/privacy\" class=\"footer_font-style\">Privacy</a>"
    },
    {
      "href": "/legal/terms-of-use",
      "text": "Terms of Use",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314948a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314948a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-use\" class=\"footer_font-style\">Terms of Use</a>"
    },
    {
      "href": "/legal/terms-of-service",
      "text": "Terms of Service",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae3314948e\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae3314948e\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-service\" class=\"footer_font-style\">Terms of Service</a>"
    },
    {
      "href": "https://www.gorgias.com/legal/privacy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495b3\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495b3\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"https://www.gorgias.com/legal/privacy\" class=\"footer_font-style\">Privacy</a>"
    },
    {
      "href": "/legal/terms-of-service",
      "text": "Terms of Service",
      "html": "<a data-wf-native-id-path=\"5ffcea72-59d2-3269-e6c4-ad2129d76efc:63147007-7cd5-4484-b519-93ae331495b7\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"63147007-7cd5-4484-b519-93ae331495b7\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22cd13549f-e017-3077-19c1-9b8853c8bdf9%22%2C%22instanceId%22%3A%225ffcea72-59d2-3269-e6c4-ad2129d76efc%22%7D%5D\" href=\"/legal/terms-of-service\" class=\"footer_font-style\">Terms of Service</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 73/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: conversational, platform, ecommerce, gorgias, conversations, revenue, not, just, resolutions.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

73/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 73/100 and needs improvement.

Evidence

{
  "title": "The Conversational AI platform for Ecommerce | Gorgias",
  "h1": "Conversations that drive revenue, not just resolutions.",
  "description": "Drive more sales and automate support with AI Agent, Helpdesk integrated to your stack, Chat, FAQ and more. Trusted by top 17,000 brands and counting.",
  "topicOverlap": 0.1,
  "topicTerms": [
    "conversational",
    "platform",
    "ecommerce",
    "gorgias",
    "conversations",
    "drive",
    "revenue",
    "not",
    "just",
    "resolutions"
  ],
  "descriptionTerms": [
    "drive",
    "more",
    "sales",
    "automate",
    "support",
    "agent",
    "helpdesk",
    "integrated",
    "stack",
    "chat",
    "faq",
    "trusted",
    "top",
    "000",
    "brands",
    "counting"
  ],
  "missingFromDescription": [
    "conversational",
    "platform",
    "ecommerce",
    "gorgias",
    "conversations",
    "revenue",
    "not",
    "just",
    "resolutions"
  ],
  "score": 73,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

25 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 0,
  "failing": [
    {
      "heading": "Customer stories",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our customers say it best",
      "headingHtml": "<h3 class=\"alt-heading-style-h3 text-align-center\">Our customers say it best</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get to know Gorgias",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built for brands that know every conversation counts. Automate routine tickets and personalize the rest.",
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      "issue": "No paragraph follows this heading."
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      "direct": false,
      "issue": "No paragraph follows this heading."
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      "issue": "No paragraph follows this heading."
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      "words": 0,
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      "issue": "No paragraph follows this heading."
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 15,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

311 image(s) are missing width/height attributes. 12 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

No substantial explanatory paragraphs were found.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

25 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 0,
  "failing": [
    {
      "heading": "Customer stories",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our customers say it best",
      "headingHtml": "<h3 class=\"alt-heading-style-h3 text-align-center\">Our customers say it best</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get to know Gorgias",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built for brands that know every conversation counts. Automate routine tickets and personalize the rest.",
      "headingHtml": "<h3 class=\"alt-heading-style-h4\">Built for brands that know every conversation counts. <span class=\"soft-text\">Automate routine tickets and personalize the rest.</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk, built as one.",
      "headingHtml": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk, built as one.",
      "headingHtml": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "50 in 50 program",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We help you get to 50% in 50 days.",
      "headingHtml": "<h3 class=\"alt-heading-style-h3\">We help you get to 50% in 50 days.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Backed by the best",
      "headingHtml": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "OpenAI Partner",
      "headingHtml": "<h3 class=\"alt-heading-style-h5\">OpenAI Partner</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built into Shopify’s DNA",
      "headingHtml": "<h3 class=\"alt-heading-style-h5\">Built into Shopify&#x2019;s DNA</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
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      "heading": "Get to know Gorgias",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built for brands that know every conversation counts. Automate routine tickets and personalize the rest.",
      "headingHtml": "<h3 class=\"alt-heading-style-h4\">Built for brands that know every conversation counts. <span class=\"soft-text\">Automate routine tickets and personalize the rest.</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Agent + Helpdesk, built as one.",
      "headingHtml": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer stories",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our customers say it best",
      "headingHtml": "<h3 class=\"alt-heading-style-h3 text-align-center\">Our customers say it best</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "50 in 50 program",
      "headingHtml": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We help you get to 50% in 50 days.",
      "headingHtml": "<h3 class=\"alt-heading-style-h3\">We help you get to 50% in 50 days.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Backed by the best",
      "headingHtml": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "OpenAI Partner",
      "headingHtml": "<h3 class=\"alt-heading-style-h5\">OpenAI Partner</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Built into Shopify’s DNA",
      "headingHtml": "<h3 class=\"alt-heading-style-h5\">Built into Shopify&#x2019;s DNA</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Start driving revenue from every conversation",
      "headingHtml": "<h2 class=\"alt-heading-style-h2 text-align-center\">Start driving revenue from every conversation</h2>",
      "firstParagraph": "The Conversational AI platform for ecommerce.",
      "paragraphHtml": "<p class=\"footer_desktop-logo-subtext\">The Conversational AI platform for ecommerce.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 4,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 78/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: conversational, platform, ecommerce, gorgias, conversations, revenue, not, just, resolutions.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

78/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 78/100 and needs improvement.

Evidence

{
  "title": "The Conversational AI platform for Ecommerce | Gorgias",
  "h1": "Conversations that drive revenue, not just resolutions.",
  "description": "Drive more sales and automate support with AI Agent, Helpdesk integrated to your stack, Chat, FAQ and more. Trusted by top 17,000 brands and counting.",
  "topicOverlap": 0.1,
  "definitionCount": 4,
  "topicTerms": [
    "conversational",
    "platform",
    "ecommerce",
    "gorgias",
    "conversations",
    "drive",
    "revenue",
    "not",
    "just",
    "resolutions"
  ],
  "descriptionTerms": [
    "drive",
    "more",
    "sales",
    "automate",
    "support",
    "agent",
    "helpdesk",
    "integrated",
    "stack",
    "chat",
    "faq",
    "trusted",
    "top",
    "000",
    "brands",
    "counting"
  ],
  "missingFromDescription": [
    "conversational",
    "platform",
    "ecommerce",
    "gorgias",
    "conversations",
    "revenue",
    "not",
    "just",
    "resolutions"
  ],
  "score": 78,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Customer stories",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "text": "Get to know Gorgias",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "50 in 50 program",
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "text": "Backed by the best",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "text": "Get to know Gorgias",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "Customer stories",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "text": "50 in 50 program",
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "text": "Backed by the best",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "text": "Start driving revenue from every conversation",
      "html": "<h2 class=\"alt-heading-style-h2 text-align-center\">Start driving revenue from every conversation</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Conversational AI platform for Ecommerce work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Conversational AI platform for Ecommerce free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Conversational AI platform for Ecommerce compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Conversational AI platform for Ecommerce work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Conversational AI platform for Ecommerce free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Conversational AI platform for Ecommerce compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 34997
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Customer stories",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "text": "Get to know Gorgias",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "50 in 50 program",
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "text": "Backed by the best",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "text": "Get to know Gorgias",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "text": "AI Agent + Helpdesk",
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "text": "AI Agent + Helpdesk, built as one.",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "text": "Customer stories",
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "text": "50 in 50 program",
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "text": "Backed by the best",
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "text": "Start driving revenue from every conversation",
      "html": "<h2 class=\"alt-heading-style-h2 text-align-center\">Start driving revenue from every conversation</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Conversational AI platform for Ecommerce work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Conversational AI platform for Ecommerce free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Conversational AI platform for Ecommerce compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Conversational AI platform for Ecommerce work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Conversational AI platform for Ecommerce?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Conversational AI platform for Ecommerce free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Conversational AI platform for Ecommerce compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

15 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

How to fix

Rewrite these h2 headings as direct questions where appropriate: "Customer stories", "Get to know Gorgias", "AI Agent + Helpdesk", "AI Agent + Helpdesk, built as one.", "AI Agent + Helpdesk", "AI Agent + Helpdesk, built as one.", "50 in 50 program", "Backed by the best", "Get to know Gorgias", "AI Agent + Helpdesk", "AI Agent + Helpdesk, built as one.", "Customer stories", "50 in 50 program", "Backed by the best", "Start driving revenue from every conversation". Add a concise FAQ section or FAQPage JSON-LD for common user questions.

References

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 15,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 1,
      "text": "Customer stories",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "index": 2,
      "text": "Get to know Gorgias",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "index": 3,
      "text": "AI Agent + Helpdesk",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "index": 4,
      "text": "AI Agent + Helpdesk, built as one.",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "index": 5,
      "text": "AI Agent + Helpdesk",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "index": 6,
      "text": "AI Agent + Helpdesk, built as one.",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "index": 7,
      "text": "50 in 50 program",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "index": 8,
      "text": "Backed by the best",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "index": 9,
      "text": "Get to know Gorgias",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">Get to know Gorgias</h2>"
    },
    {
      "index": 10,
      "text": "AI Agent + Helpdesk",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">AI Agent + Helpdesk </h2>"
    },
    {
      "index": 11,
      "text": "AI Agent + Helpdesk, built as one.",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">AI Agent + Helpdesk, built as one.</h2>"
    },
    {
      "index": 12,
      "text": "Customer stories",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">Customer stories</h2>"
    },
    {
      "index": 13,
      "text": "50 in 50 program",
      "isQuestion": false,
      "html": "<h2 class=\"text-size-small text-weight-medium\">50 in 50 program</h2>"
    },
    {
      "index": 14,
      "text": "Backed by the best",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h3 text-align-center\">Backed by the best</h2>"
    },
    {
      "index": 15,
      "text": "Start driving revenue from every conversation",
      "isQuestion": false,
      "html": "<h2 class=\"alt-heading-style-h2 text-align-center\">Start driving revenue from every conversation</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.gorgias.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.gorgias.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.gorgias.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.gorgias.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

50 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityAccessibilityBrowser audit

Buttons do not have an accessible name

50 Fail

Check name

Buttons do not have an accessible name

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.10/button-name).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.10/button-name)."
}

Performance and AccessibilityAccessibilityBrowser audit

Elements use prohibited ARIA attributes

50 Fail

Check name

Elements use prohibited ARIA attributes

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr)."
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

50 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

2 warnings found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "2 warnings found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

25 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

102.3 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "102.3 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 102261.06399999994
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

18 Fail

Check name

Loading performance

Score

27/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 0,
      "displayValue": "10.0 s",
      "numericValue": 9963.022849999998
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "18.8 s",
      "numericValue": 18806.892
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "41.7 s",
      "numericValue": 41705.49600997193
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "108,340 ms",
      "numericValue": 108341.18515
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "10,000 ms",
      "numericValue": 10000
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 25.512
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "135.9 s",
      "numericValue": 135948.158
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "240 ms",
      "numericValue": 239.542
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 100,120 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "18,810 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

13 Fail

Check name

Image optimization

Score

50/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with correct aspect ratio",
      "score": 100
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 0,
      "displayValue": "Est savings of 166 KiB",
      "numericValue": 450
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

13 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 5, 2026	39/100	Level 2, Agent-Limited	Current report