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44/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents
AIDiscoverability43%Agent Easeof Use8%Security& Trust20%GEO, AIO, AEO81%SEO100%Performance& Accessibility51%
  • AI Discoverability 43 out of 100
  • Agent Ease of Use 8 out of 100
  • Security & Trust 20 out of 100
  • GEO, AIO and AEO 81 out of 100
  • SEO 100 out of 100
  • Performance and Accessibility 51 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Help Scout: Intuitive & Affordable Customer Service Software favicon

Help Scout: Intuitive & Affordable Customer Service Software

Help Scout delivers all the features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
43
Priority fix7151View details
Discoverability
71
Needs work540View details
Content Readiness
46
Priority fix271View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
8
Priority fix6240View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable040View details
MCP
25
Priority fix260View details
Skill Discovery
0
Priority fix080View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
81
Mostly ready5015
GEO Readiness
87
Mostly ready204
AIO Readiness
80
Mostly ready205
AEO Readiness
75
Mostly ready106
SEO
100
Strong1100
SEO
100
Strong1100
Security & Trust
20
Priority fix540View details
Security & Trust
20
Priority fix140View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
51
Needs work2520View details
Performance
25
Priority fix1320View details
Accessibility
98
Strong1200

Prioritized recommendations

Issues ranked by score impact

41 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

50 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Corporation",
    "VideoObject",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/plain; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "The page could not be found\n\nNOT_FOUND\n\nbom1::zgvmf-1780606282314-92d70d31c86a\n"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/plain; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "The page could not be found\n\nNOT_FOUND\n\nbom1::6hwd9-1780606282347-413578bbf656\n"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

25 Fail

Needs attention

Frame protection

Failed check
01

Issue

Frame protection is missing or incomplete.

02

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence
{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "(none)".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": ""
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"(none)\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 71470,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evol",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: skipped heading levels.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h1: Businesses that run on relationships run support on Help Scout",
      "h3: Clarity where it counts",
      "h3: Built for real teamwork",
      "h3: AI that multiplies your team",
      "h6: Lindsay Cohen",
      "h2: One home for all your support conversations",
      "h2: Plus, all the little things support teams love",
      "h3: Get a boost from AI",
      "h3: Company management",
      "h3: Snooze",
      "h3: Send later",
      "h3: Workflows",
      "h3: Saved replies",
      "h3: Multiple Inboxes",
      "h3: Channels",
      "h3: Meet Beacon: your embeddable support hub",
      "h4: Answer instantly with AI",
      "h4: Keep human help within reach",
      "h4: Save customers time",
      "h3: Get closer to customers with in-app messages",
      "h4: Welcome and onboard",
      "h4: Gather feedback and NPS®",
      "h4: Share what’s new",
      "h3: Reporting that tells a story",
      "h4: “What’s our volume across channels?”",
      "h4: “How’s our response time?”",
      "h4: “Where can we improve?”",
      "h3: Stay organized automatically",
      "h4: Assign the right person for the job",
      "h4: Never miss important messages",
      "h4: Simplify the queue for your team",
      "h3: 100+ powerful integrations",
      "h2: Why do 12,000+ companies choose Help Scout?",
      "h3: World-class support",
      "h3: Ease of use",
      "h3: Built to scale",
      "h2: Start for Free",
      "h4: Product",
      "h4: Solutions",
      "h4: Compare",
      "h4: Company",
      "h4: Support"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 42,
    "links": 97,
    "inaccessibleLinks": 0,
    "buttons": 37,
    "inaccessibleButtons": 0,
    "images": 158,
    "imagesWithAlt": 158,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

25 Fail

Needs attention

X-Content-Type-Options

Failed check
01

Issue

X-Content-Type-Options is missing or incomplete.

02

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence
{
  "header": "x-content-type-options",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning
01

Issue

Content freshness signals are incomplete: missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence
{
  "lastModified": "Thu, 04 Jun 2026 14:14:32 GMT",
  "schemaDates": [
    "2025-02-25T14:00:11.000Z",
    "2025-02-25T14:00:55.000Z",
    "2025-02-25T13:59:58.000Z",
    "2025-08-06T21:02:44.000Z"
  ],
  "metaDateCount": 0,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 55/100 and needs improvement.

4 Warning

Needs attention

AIO: Visible structured data match

Warning
01

Issue

5 structured-data value(s) were not found in visible page text.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

55/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 55/100 and needs improvement.

Evidence
{
  "schemaCount": 6,
  "checkedFields": [
    {
      "path": "$[0].name",
      "value": "inbox--reply-in-seconds"
    },
    {
      "path": "$[0].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[1].name",
      "value": "inbox--prioritize-with-ease"
    },
    {
      "path": "$[1].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[2].name",
      "value": "inbox--make-it-personal"
    },
    {
      "path": "$[2].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[3].name",
      "value": "inbox-carousel--company-management"
    },
    {
      "path": "$[3].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[4].name",
      "value": "Help Scout"
    },
    {
      "path": "$[5].name",
      "value": "Help Scout"
    },
    {
      "path": "$[5].alternateName",
      "value": "HelpScout"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[1].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[2].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[3].description",
      "value": "a Marketing Site Inline Videos video"
    },
    {
      "path": "$[5].alternateName",
      "value": "HelpScout"
    }
  ],
  "score": 55,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 23,
  "passing": 1,
  "failing": [
    {
      "heading": "Clarity where it counts",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Clarity where it counts</h3>",
      "firstParagraph": "Insights live alongside every conversation, so you can make the right call in real time.",
      "paragraphHtml": "<p>Insights live alongside every conversation, so you can make the right call in real time.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for real teamwork",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Built for real teamwork</h3>",
      "firstParagraph": "Teams on Help Scout respond to 56% more messages in their first year.",
      "paragraphHtml": "<p>Teams on Help Scout respond to 56% more messages in their first year.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI that multiplies your team",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">AI that multiplies your team</h3>",
      "firstParagraph": "Take on more volume with AI agents that resolve 73% of interactions on average.",
      "paragraphHtml": "<p>Take on more volume with AI agents that resolve 73% of interactions on average.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "One home for all your support conversations",
      "headingHtml": "<h2 class=\"column column--3-11-M column--4-10-L text-align--center\" id=\"one-home-for-all-your-support-conversations\">One home for all your support conversations</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Plus, all the little things support teams love",
      "headingHtml": "<h2 class=\"type--headline-medium-4XL margin-bottom--0\">Plus, all the little things support teams love</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get a boost from AI",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Get a boost from AI</h3>",
      "firstParagraph": "Recap long threads, edit and translate replies, or even create a first draft, all with a click.",
      "paragraphHtml": "<p>Recap long threads, edit and translate replies, or even create a first draft, all with a click.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Company management",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Company management</h3>",
      "firstParagraph": "Get the context you need to support full accounts, not just individuals.",
      "paragraphHtml": "<p>Get the context you need to support full accounts, not just individuals.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Snooze",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Snooze</h3>",
      "firstParagraph": "No rush to reply? Resurface the conversation at a later date automatically with snooze.",
      "paragraphHtml": "<p>No rush to reply? Resurface the conversation at a later date automatically with snooze.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Send later",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Send later</h3>",
      "firstParagraph": "Schedule a reply so the customer gets it at the perfect time.",
      "paragraphHtml": "<p>Schedule a reply so the customer gets it at the perfect time.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Workflows",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Workflows</h3>",
      "firstParagraph": "Automate the tedious but critical tasks that keep your team (and Inbox) organized.",
      "paragraphHtml": "<p>Automate the tedious but critical tasks that keep your team (and Inbox) organized.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Saved replies",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Saved replies</h3>",
      "firstParagraph": "Add proven answers to common questions or situations with a few clicks.",
      "paragraphHtml": "<p>Add proven answers to common questions or situations with a few clicks.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Multiple Inboxes",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Multiple Inboxes</h3>",
      "firstParagraph": "Give every department or product its own dedicated place for support.",
      "paragraphHtml": "<p>Give every department or product its own dedicated place for support.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Channels",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Channels</h3>",
      "firstParagraph": "Close those extra tabs and handle messages from social, Shopify, and more in Help Scout.",
      "paragraphHtml": "<p>Close those extra tabs and handle messages from social, Shopify, and more in Help Scout.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Meet Beacon: your embeddable support hub",
      "headingHtml": "<h3>Meet Beacon: your embeddable support hub</h3>",
      "firstParagraph": "Customers can chat their way to fast solutions from your help content 24/7 — even for complex questions!",
      "paragraphHtml": "<p>Customers can chat their way to fast solutions from your help content 24/7 &#x2014; even for complex questions!</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get closer to customers with in-app messages",
      "headingHtml": "<h3>Get closer to customers with in-app messages</h3>",
      "firstParagraph": "Help customers start strong with a friendly nudge toward your best resources.",
      "paragraphHtml": "<p>Help customers start strong with a friendly nudge toward your best resources.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Reporting that tells a story",
      "headingHtml": "<h3>Reporting that tells a story</h3>",
      "firstParagraph": "Understand the “why” behind your volume so you can make the right adjustments.",
      "paragraphHtml": "<p>Understand the &#x201c;why&#x201d; behind your volume so you can make the right adjustments.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Stay organized automatically",
      "headingHtml": "<h3>Stay organized automatically</h3>",
      "firstParagraph": "Make sure messages for sales actually get to sales the first time, no redirecting necessary.",
      "paragraphHtml": "<p>Make sure messages for sales actually get to sales the first time, no redirecting necessary.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "100+ powerful integrations",
      "headingHtml": "<h3 id=\"100-powerful-integrations\">100+ powerful integrations</h3>",
      "firstParagraph": "Help Scout slides right in with your favorite tools, so you can keep working your way.",
      "paragraphHtml": "<p>Help Scout slides right in with your favorite tools, so you can keep working your way.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why do 12,000+ companies choose Help Scout?",
      "headingHtml": "<h2 class=\" column column--2-12-M column--3-11-L\" id=\"why-do-12-000-companies-choose-help-scout\">Why do 12,000+ companies choose Help&#xa0;Scout?</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "World-class support",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">World-class support</h3>",
      "firstParagraph": "Our team answers 99% of emails within 24 hours, so you’re never left in the dark.",
      "paragraphHtml": "<p>Our team answers 99% of emails within 24 hours, so you&#x2019;re never left in the dark.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Ease of use",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Ease of use</h3>",
      "firstParagraph": "Independent research showed that our NPS is 7x higher than competitors’ scores.",
      "paragraphHtml": "<p>Independent research showed that our NPS is 7x higher than competitors&#x2019; scores.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Start for Free",
      "headingHtml": "<h2 class=\"type--headline-medium-5XL\" id=\"start-for-free\">Start for Free</h2>",
      "firstParagraph": "Learn the platform in less than an hour.Become a power user in less than a day.",
      "paragraphHtml": "<p class=\"type--text-L max-width--column--6\">Learn the platform in less than&#xa0;an&#xa0;hour.<br>Become a <em>power user</em> in less&#xa0;than&#xa0;a&#xa0;day.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

No substantial explanatory paragraphs were found.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 84/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: intuitive, affordable, software, businesses, run, relationships.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

84/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 84/100 and needs improvement.

Evidence
{
  "title": "Help Scout: Intuitive & Affordable Customer Service Software",
  "h1": "Businesses that run on relationships run support on Help Scout",
  "description": "Help Scout delivers all the features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
  "topicOverlap": 0.45454545454545453,
  "topicTerms": [
    "help",
    "scout",
    "intuitive",
    "affordable",
    "customer",
    "service",
    "software",
    "businesses",
    "run",
    "relationships",
    "support"
  ],
  "descriptionTerms": [
    "help",
    "scout",
    "delivers",
    "all",
    "features",
    "need",
    "deliver",
    "exceptional",
    "support",
    "fraction",
    "cost",
    "other",
    "customer",
    "service",
    "platforms"
  ],
  "missingFromDescription": [
    "intuitive",
    "affordable",
    "software",
    "businesses",
    "run",
    "relationships"
  ],
  "score": 84,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Source and trust signals

Warning
01

Issue

Missing AIO trust signals: publisher.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 80/100 and needs improvement.

Evidence
{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher"
  ],
  "authorMeta": "Help Scout",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2025-02-25T14:00:11.000Z",
    "2025-02-25T14:00:55.000Z",
    "2025-02-25T13:59:58.000Z",
    "2025-08-06T21:02:44.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
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      "href": "/about/",
      "text": "AboutOur history and values",
      "html": "<a class=\" subnav-link\" href=\"/about/\"><span class=\"title font-family--sans-brand\">About</span><span class=\"description\">Our history and values</span></a>"
    },
    {
      "href": "/company/careers/",
      "text": "CareersJoin the team",
      "html": "<a class=\" subnav-link\" href=\"/company/careers/\"><span class=\"title font-family--sans-brand\">Careers</span><span class=\"description\">Join the team</span></a>"
    },
    {
      "href": "/about/",
      "text": "About",
      "html": "<a href=\"/about/\">About</a>"
    },
    {
      "href": "/company/careers/",
      "text": "Careers",
      "html": "<a href=\"/company/careers/\">Careers</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    },
    {
      "href": "/company/legal/accessibility-statement/",
      "text": "Accessibility",
      "html": "<a href=\"/company/legal/accessibility-statement/\">Accessibility</a>"
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    }
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  "contactLinks": [
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/inbox/",
      "text": "InboxEvery support channel, one place",
      "html": "<a class=\" subnav-link has-icon\" href=\"/inbox/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--inbox \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/inbox.svg&quot;) no-repeat\"></div>Inbox</span><span class=\"description\">Every support channel, one place</span></a>"
    },
    {
      "href": "/knowledge-base/",
      "text": "Knowledge BaseBuild a custom help center",
      "html": "<a class=\" subnav-link has-icon\" href=\"/knowledge-base/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--knowledge-base \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/knowledge-base.svg&quot;) no-repeat\"></div>Knowledge Base</span><span class=\"description\">Build a custom help center</span></a>"
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    {
      "href": "/help-desk-integration/",
      "text": "Apps & IntegrationsConnect to 100+ platforms",
      "html": "<a class=\" subnav-link has-icon\" href=\"/help-desk-integration/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--apps-integrations \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/apps-integrations.svg&quot;) no-repeat\"></div>Apps &amp; Integrations</span><span class=\"description\">Connect to 100+ platforms</span></a>"
    },
    {
      "href": "/mobile/",
      "text": "MobileSupport customers on the go",
      "html": "<a class=\" subnav-link has-icon\" href=\"/mobile/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--inbox \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/inbox.svg&quot;) no-repeat\"></div>Mobile</span><span class=\"description\">Support customers on the go</span></a>"
    },
    {
      "href": "//updates.helpscout.com/",
      "text": "Product updates",
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    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/blog/",
      "text": "Help Scout BlogTips and actionable content",
      "html": "<a class=\" subnav-link\" href=\"/blog/\"><span class=\"title font-family--sans-brand\">Help Scout Blog</span><span class=\"description\">Tips and actionable content</span></a>"
    },
    {
      "href": "/resources/",
      "text": "Guides & ToolsResources to help you grow",
      "html": "<a class=\" subnav-link\" href=\"/resources/\"><span class=\"title font-family--sans-brand\">Guides &amp; Tools</span><span class=\"description\">Resources to help you grow</span></a>"
    },
    {
      "href": "https://docs.helpscout.com/",
      "text": "Help CenterSearchable product tutorials",
      "html": "<a href=\"https://docs.helpscout.com/\" class=\" subnav-link\"><span class=\"title font-family--sans-brand\">Help Center</span><span class=\"description\">Searchable product tutorials</span></a>"
    },
    {
      "href": "/blog/the-supportive/",
      "text": "The Supportive",
      "html": "<a class=\"feature-link\" href=\"/blog/the-supportive/\"><span class=\"type--text-S color--clay-800 margin-bottom--base-0-75\">The Supportive</span><div class=\"image-wrapper border-radius--M margin-bottom--base-1\"><img alt=\"The Supportive &#x2014; Season 2 Episode 5\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2FZJJc0O9GRaI8y0JT9EG7P%2Feece727322ddeb4be3bcc0cecc9f38be%2F3_2.png?ixlib=js-3.8.0&amp;w=300&amp;h=200&amp;q=75&amp;s=89e7..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/partner/",
      "text": "Partner ProgramGrow your business with Help Scout",
      "html": "<a class=\" subnav-link\" href=\"/partner/\"><span class=\"title font-family--sans-brand\">Partner Program</span><span class=\"description\">Grow your business with Help Scout</span></a>"
    },
    {
      "href": "/subscription-center/",
      "text": "NewsletterSupport tips, product updates, & more",
      "html": "<a class=\" subnav-link\" href=\"/subscription-center/\"><span class=\"title font-family--sans-brand\">Newsletter</span><span class=\"description\">Support tips, product updates, &amp; more</span></a>"
    },
    {
      "href": "https://articles.helpscout.com/growth/",
      "text": "Inside Help Scout",
      "html": "<a href=\"https://articles.helpscout.com/growth/\" class=\"feature-link\"><span class=\"type--text-S color--clay-800 margin-bottom--base-0-75\">Inside Help Scout</span><div class=\"image-wrapper border-radius--M margin-bottom--base-1\"><img alt=\"Resource image\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F6vVcOQAKEJrIOWGqfm5UvH%2F77a8b6c83efc11a2c0316ed006be60c1%2FInside_Help_Scout_SiteNav_thumbnail.png?ixlib=js-3.8.0&amp;w=300&amp;..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/",
      "text": "Login",
      "html": "<a class=\"nav-link font-family--sans-brand\" href=\"https://secure.helpscout.net/\" data-tracking-attached=\"true\">Login</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"button\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a class=\"mobile-signup button button--S\" href=\"https://secure.helpscout.net/members/register/58/?\" data-tracking-attached=\"true\">Start<span class=\"hide-tiny-mobile\"> for</span> Free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\" Button button button--L\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "/help-desk-integration/",
      "text": "const t=\"undefined\"!=typeof HTMLImageElement&&\"loading\"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll(\"img[data-main-image]\");for(let e of t){e.dataset.src&&(e.setAttribute(\"src\",e.dataset.src),e.removeAttribute(\"data-src\")),e.dataset.srcset&&(e.setAttribute(\"srcset\",e.dataset.srcset),e.removeAttribute(\"data-srcset\"));const t=e.parentNode.querySelectorAll(\"source[data-srcset]\");for(let e of t)e.setAttribute(\"srcset\",e.dataset.srcset),e.removeAttribute(\"data-srcset\");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector(\"[data-placeholder-image]\").style.opacity=0)}}",
      "html": "<a href=\"/help-desk-integration/\"><div class=\" Media\"><div data-gatsby-image-wrapper class=\"gatsby-image-wrapper gatsby-image-wrapper-constrained standalone-image\"><div style=\"max-width:1600px;display:block\"><img alt role=\"presentation\" aria-hidden=\"true\" src=\"data:image/svg+xml;charset=utf-8,%3Csvg%20height=&apos;812&apos;%20width=&apos;1600&apos;%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20version=&apos;1.1&apos;%3E%3C/svg%3E\" style=\"max-width:100%;display:block;position:static\"></div>..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/",
      "text": "Start for Free",
      "html": "<a class=\"button button--L\" href=\"https://secure.helpscout.net/members/register/58/\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "/help-desk-integration/",
      "text": "Apps & Integrations",
      "html": "<a href=\"/help-desk-integration/\">Apps &amp; Integrations</a>"
    },
    {
      "href": "//updates.helpscout.com",
      "text": "Product updates",
      "html": "<a href=\"//updates.helpscout.com\">Product updates<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    },
    {
      "href": "https://developer.helpscout.com/",
      "text": "Developers",
      "html": "<a href=\"https://developer.helpscout.com/\">Developers<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "https://docs.helpscout.com/",
      "text": "Help Docs",
      "html": "<a href=\"https://docs.helpscout.com/\">Help Docs<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "#contact-us",
      "text": "Contact",
      "html": "<a href=\"#contact-us\">Contact</a>"
    },
    {
      "href": "https://status.helpscout.com/",
      "text": "Status99.99%",
      "html": "<a href=\"https://status.helpscout.com/\">Status<span class=\" Badge status-badge background-color--charcoal-700 color--basics-white font-family--sans-brand size--XS\"><svg style=\"vertical-align:baseline;width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8)\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M4.96873 16.3535L10.2052 5.85653C10.9418 4.38476 13.0388 4.38515 13.7748 5.85718L19.0391 16.3542C19.704 17.6841 18.7388..."
    },
    {
      "href": "https://twitter.com/helpscout",
      "text": "Follow us on X / Twitter",
      "html": "<a aria-label=\"Follow us on X / Twitter\" href=\"https://twitter.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on X / Twitter</title><path d=\"M11.3723 8.72382L17.4434 1.66663H16.0047L10.7332 7.79429L6.5228 1.66663H1.66663L8.03355 10.9327L1.66663 18.3333H3.10537L8.67228 11.8623L13.1187 18.3333H17.9749L11.3719 8.72382H11.3723ZM9.40172 11.0144L8.75662 10.0917L3.62377 2.74969H5.8336L9.97587 8.67491L10.621 9.59761L16.00..."
    },
    {
      "href": "https://www.facebook.com/helpscout",
      "text": "Follow us on Facebook",
      "html": "<a aria-label=\"Follow us on Facebook\" href=\"https://www.facebook.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on Facebook</title><g clip-path=\"url(#clip0_14704_1516)\"><path d=\"M19.1667 10C19.1667 4.93747 15.0626 0.833374 10 0.833374C4.93747 0.833374 0.833374 4.93747 0.833374 10C0.833374 14.2988 3.79311 17.9061 7.78574 18.8968V12.8014H5.89557V10H7.78574V8.79297C7.78574 5.67301 9.19777 4.22687 12.2609 4.22687C12.8..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.instagram.com/hellohelpscout/",
      "text": "Follow us on Instagram",
      "html": "<a aria-label=\"Follow us on Instagram\" href=\"https://www.instagram.com/hellohelpscout/\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><title>Follow us on Instagram</title><g clip-path=\"url(#clip0_14704_1341)\"><path d=\"M5.29039 0.724786C4.40371 0.76662 3.79821 0.908121 3.26887 1.11612C2.72103 1.32963 2.25669 1.61613 1.79469 2.0798C1.33268 2.54347 1.04818 3.00814 0.836176 3.55681C0.631008 4.08732 0.492006 4.69333 0.452839 5.5805C0.413672 6.46768..."
    },
    {
      "href": "https://twitter.com/helpscout",
      "text": "Follow us on X / Twitter",
      "html": "<a aria-label=\"Follow us on X / Twitter\" href=\"https://twitter.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on X / Twitter</title><path d=\"M11.3723 8.72382L17.4434 1.66663H16.0047L10.7332 7.79429L6.5228 1.66663H1.66663L8.03355 10.9327L1.66663 18.3333H3.10537L8.67228 11.8623L13.1187 18.3333H17.9749L11.3719 8.72382H11.3723ZM9.40172 11.0144L8.75662 10.0917L3.62377 2.74969H5.8336L9.97587 8.67491L10.621 9.59761L16.00..."
    },
    {
      "href": "https://www.facebook.com/helpscout",
      "text": "Follow us on Facebook",
      "html": "<a aria-label=\"Follow us on Facebook\" href=\"https://www.facebook.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on Facebook</title><g clip-path=\"url(#clip0_14704_1516)\"><path d=\"M19.1667 10C19.1667 4.93747 15.0626 0.833374 10 0.833374C4.93747 0.833374 0.833374 4.93747 0.833374 10C0.833374 14.2988 3.79311 17.9061 7.78574 18.8968V12.8014H5.89557V10H7.78574V8.79297C7.78574 5.67301 9.19777 4.22687 12.2609 4.22687C12.8..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.instagram.com/hellohelpscout/",
      "text": "Follow us on Instagram",
      "html": "<a aria-label=\"Follow us on Instagram\" href=\"https://www.instagram.com/hellohelpscout/\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><title>Follow us on Instagram</title><g clip-path=\"url(#clip0_14704_1341)\"><path d=\"M5.29039 0.724786C4.40371 0.76662 3.79821 0.908121 3.26887 1.11612C2.72103 1.32963 2.25669 1.61613 1.79469 2.0798C1.33268 2.54347 1.04818 3.00814 0.836176 3.55681C0.631008 4.08732 0.492006 4.69333 0.452839 5.5805C0.413672 6.46768..."
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    }
  ],
  "score": 80,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence
{
  "h2Count": 4,
  "questionH2s": [
    {
      "index": 3,
      "text": "Why do 12,000+ companies choose Help Scout?",
      "isQuestion": true,
      "html": "<h2 class=\" column column--2-12-M column--3-11-L\" id=\"why-do-12-000-companies-choose-help-scout\">Why do 12,000+ companies choose Help&#xa0;Scout?</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 3,
  "schemaBlocks": 6,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 80/100 and needs improvement.

2 Warning

Needs attention

AEO: Answer evidence and trust

Warning
01

Issue

Missing AIO trust signals: publisher.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 80/100 and needs improvement.

Evidence
{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher"
  ],
  "authorMeta": "Help Scout",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2025-02-25T14:00:11.000Z",
    "2025-02-25T14:00:55.000Z",
    "2025-02-25T13:59:58.000Z",
    "2025-08-06T21:02:44.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/about/",
      "text": "AboutOur history and values",
      "html": "<a class=\" subnav-link\" href=\"/about/\"><span class=\"title font-family--sans-brand\">About</span><span class=\"description\">Our history and values</span></a>"
    },
    {
      "href": "/company/careers/",
      "text": "CareersJoin the team",
      "html": "<a class=\" subnav-link\" href=\"/company/careers/\"><span class=\"title font-family--sans-brand\">Careers</span><span class=\"description\">Join the team</span></a>"
    },
    {
      "href": "/about/",
      "text": "About",
      "html": "<a href=\"/about/\">About</a>"
    },
    {
      "href": "/company/careers/",
      "text": "Careers",
      "html": "<a href=\"/company/careers/\">Careers</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    },
    {
      "href": "/company/legal/accessibility-statement/",
      "text": "Accessibility",
      "html": "<a href=\"/company/legal/accessibility-statement/\">Accessibility</a>"
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/inbox/",
      "text": "InboxEvery support channel, one place",
      "html": "<a class=\" subnav-link has-icon\" href=\"/inbox/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--inbox \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/inbox.svg&quot;) no-repeat\"></div>Inbox</span><span class=\"description\">Every support channel, one place</span></a>"
    },
    {
      "href": "/knowledge-base/",
      "text": "Knowledge BaseBuild a custom help center",
      "html": "<a class=\" subnav-link has-icon\" href=\"/knowledge-base/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--knowledge-base \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/knowledge-base.svg&quot;) no-repeat\"></div>Knowledge Base</span><span class=\"description\">Build a custom help center</span></a>"
    },
    {
      "href": "/help-desk-integration/",
      "text": "Apps & IntegrationsConnect to 100+ platforms",
      "html": "<a class=\" subnav-link has-icon\" href=\"/help-desk-integration/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--apps-integrations \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/apps-integrations.svg&quot;) no-repeat\"></div>Apps &amp; Integrations</span><span class=\"description\">Connect to 100+ platforms</span></a>"
    },
    {
      "href": "/mobile/",
      "text": "MobileSupport customers on the go",
      "html": "<a class=\" subnav-link has-icon\" href=\"/mobile/\"><span class=\"title font-family--sans-brand\"><div class=\"Icon Icon--inbox \" style=\"background:var(--color--text-dark);width:16px;height:16px;mask:center center / 100% auto url(&quot;/images/icons/inbox.svg&quot;) no-repeat\"></div>Mobile</span><span class=\"description\">Support customers on the go</span></a>"
    },
    {
      "href": "//updates.helpscout.com/",
      "text": "Product updates",
      "html": "<a href=\"//updates.helpscout.com/\" class=\"feature-link\"><span class=\"type--text-S color--clay-800 margin-bottom--base-0-75\">Product updates</span><div class=\"image-wrapper border-radius--M margin-bottom--base-1\"><img alt=\"Resource image\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F5IXDYKh4SF4P3W0hch8EJs%2Fc3ca862d42c1c7dbed1988e13f44e477%2FProduct_Topics_Update_BC-4778.png?ixlib=js-3.8.0&amp;w=300&amp;h=200&amp;q=75&amp;s=1..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/blog/",
      "text": "Help Scout BlogTips and actionable content",
      "html": "<a class=\" subnav-link\" href=\"/blog/\"><span class=\"title font-family--sans-brand\">Help Scout Blog</span><span class=\"description\">Tips and actionable content</span></a>"
    },
    {
      "href": "/resources/",
      "text": "Guides & ToolsResources to help you grow",
      "html": "<a class=\" subnav-link\" href=\"/resources/\"><span class=\"title font-family--sans-brand\">Guides &amp; Tools</span><span class=\"description\">Resources to help you grow</span></a>"
    },
    {
      "href": "https://docs.helpscout.com/",
      "text": "Help CenterSearchable product tutorials",
      "html": "<a href=\"https://docs.helpscout.com/\" class=\" subnav-link\"><span class=\"title font-family--sans-brand\">Help Center</span><span class=\"description\">Searchable product tutorials</span></a>"
    },
    {
      "href": "/blog/the-supportive/",
      "text": "The Supportive",
      "html": "<a class=\"feature-link\" href=\"/blog/the-supportive/\"><span class=\"type--text-S color--clay-800 margin-bottom--base-0-75\">The Supportive</span><div class=\"image-wrapper border-radius--M margin-bottom--base-1\"><img alt=\"The Supportive &#x2014; Season 2 Episode 5\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2FZJJc0O9GRaI8y0JT9EG7P%2Feece727322ddeb4be3bcc0cecc9f38be%2F3_2.png?ixlib=js-3.8.0&amp;w=300&amp;h=200&amp;q=75&amp;s=89e7..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "/partner/",
      "text": "Partner ProgramGrow your business with Help Scout",
      "html": "<a class=\" subnav-link\" href=\"/partner/\"><span class=\"title font-family--sans-brand\">Partner Program</span><span class=\"description\">Grow your business with Help Scout</span></a>"
    },
    {
      "href": "/subscription-center/",
      "text": "NewsletterSupport tips, product updates, & more",
      "html": "<a class=\" subnav-link\" href=\"/subscription-center/\"><span class=\"title font-family--sans-brand\">Newsletter</span><span class=\"description\">Support tips, product updates, &amp; more</span></a>"
    },
    {
      "href": "https://articles.helpscout.com/growth/",
      "text": "Inside Help Scout",
      "html": "<a href=\"https://articles.helpscout.com/growth/\" class=\"feature-link\"><span class=\"type--text-S color--clay-800 margin-bottom--base-0-75\">Inside Help Scout</span><div class=\"image-wrapper border-radius--M margin-bottom--base-1\"><img alt=\"Resource image\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F6vVcOQAKEJrIOWGqfm5UvH%2F77a8b6c83efc11a2c0316ed006be60c1%2FInside_Help_Scout_SiteNav_thumbnail.png?ixlib=js-3.8.0&amp;w=300&amp;..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/",
      "text": "Login",
      "html": "<a class=\"nav-link font-family--sans-brand\" href=\"https://secure.helpscout.net/\" data-tracking-attached=\"true\">Login</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"button\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\"type--text-medium-S\" tabindex=\"-1\" data-tracking-attached=\"true\">Start for free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a class=\"mobile-signup button button--S\" href=\"https://secure.helpscout.net/members/register/58/?\" data-tracking-attached=\"true\">Start<span class=\"hide-tiny-mobile\"> for</span> Free</a>"
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/?",
      "text": "Start for Free",
      "html": "<a href=\"https://secure.helpscout.net/members/register/58/?\" class=\" Button button button--L\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "/help-desk-integration/",
      "text": "const t=\"undefined\"!=typeof HTMLImageElement&&\"loading\"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll(\"img[data-main-image]\");for(let e of t){e.dataset.src&&(e.setAttribute(\"src\",e.dataset.src),e.removeAttribute(\"data-src\")),e.dataset.srcset&&(e.setAttribute(\"srcset\",e.dataset.srcset),e.removeAttribute(\"data-srcset\"));const t=e.parentNode.querySelectorAll(\"source[data-srcset]\");for(let e of t)e.setAttribute(\"srcset\",e.dataset.srcset),e.removeAttribute(\"data-srcset\");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector(\"[data-placeholder-image]\").style.opacity=0)}}",
      "html": "<a href=\"/help-desk-integration/\"><div class=\" Media\"><div data-gatsby-image-wrapper class=\"gatsby-image-wrapper gatsby-image-wrapper-constrained standalone-image\"><div style=\"max-width:1600px;display:block\"><img alt role=\"presentation\" aria-hidden=\"true\" src=\"data:image/svg+xml;charset=utf-8,%3Csvg%20height=&apos;812&apos;%20width=&apos;1600&apos;%20xmlns=&apos;http://www.w3.org/2000/svg&apos;%20version=&apos;1.1&apos;%3E%3C/svg%3E\" style=\"max-width:100%;display:block;position:static\"></div>..."
    },
    {
      "href": "https://secure.helpscout.net/members/register/58/",
      "text": "Start for Free",
      "html": "<a class=\"button button--L\" href=\"https://secure.helpscout.net/members/register/58/\" data-tracking-attached=\"true\">Start for Free</a>"
    },
    {
      "href": "/help-desk-integration/",
      "text": "Apps & Integrations",
      "html": "<a href=\"/help-desk-integration/\">Apps &amp; Integrations</a>"
    },
    {
      "href": "//updates.helpscout.com",
      "text": "Product updates",
      "html": "<a href=\"//updates.helpscout.com\">Product updates<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    },
    {
      "href": "https://developer.helpscout.com/",
      "text": "Developers",
      "html": "<a href=\"https://developer.helpscout.com/\">Developers<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "https://docs.helpscout.com/",
      "text": "Help Docs",
      "html": "<a href=\"https://docs.helpscout.com/\">Help Docs<div class=\"Icon Icon--arrow-up-right \" style=\"background:var(--color--text-default);width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8);mask:center center / 100% auto url(&quot;/images/icons/arrow-up-right.svg&quot;) no-repeat\"></div></a>"
    },
    {
      "href": "#contact-us",
      "text": "Contact",
      "html": "<a href=\"#contact-us\">Contact</a>"
    },
    {
      "href": "https://status.helpscout.com/",
      "text": "Status99.99%",
      "html": "<a href=\"https://status.helpscout.com/\">Status<span class=\" Badge status-badge background-color--charcoal-700 color--basics-white font-family--sans-brand size--XS\"><svg style=\"vertical-align:baseline;width:calc(var(--font-size--XS) * .8);height:calc(var(--font-size--XS) * .8)\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M4.96873 16.3535L10.2052 5.85653C10.9418 4.38476 13.0388 4.38515 13.7748 5.85718L19.0391 16.3542C19.704 17.6841 18.7388..."
    },
    {
      "href": "https://twitter.com/helpscout",
      "text": "Follow us on X / Twitter",
      "html": "<a aria-label=\"Follow us on X / Twitter\" href=\"https://twitter.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on X / Twitter</title><path d=\"M11.3723 8.72382L17.4434 1.66663H16.0047L10.7332 7.79429L6.5228 1.66663H1.66663L8.03355 10.9327L1.66663 18.3333H3.10537L8.67228 11.8623L13.1187 18.3333H17.9749L11.3719 8.72382H11.3723ZM9.40172 11.0144L8.75662 10.0917L3.62377 2.74969H5.8336L9.97587 8.67491L10.621 9.59761L16.00..."
    },
    {
      "href": "https://www.facebook.com/helpscout",
      "text": "Follow us on Facebook",
      "html": "<a aria-label=\"Follow us on Facebook\" href=\"https://www.facebook.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on Facebook</title><g clip-path=\"url(#clip0_14704_1516)\"><path d=\"M19.1667 10C19.1667 4.93747 15.0626 0.833374 10 0.833374C4.93747 0.833374 0.833374 4.93747 0.833374 10C0.833374 14.2988 3.79311 17.9061 7.78574 18.8968V12.8014H5.89557V10H7.78574V8.79297C7.78574 5.67301 9.19777 4.22687 12.2609 4.22687C12.8..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.instagram.com/hellohelpscout/",
      "text": "Follow us on Instagram",
      "html": "<a aria-label=\"Follow us on Instagram\" href=\"https://www.instagram.com/hellohelpscout/\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><title>Follow us on Instagram</title><g clip-path=\"url(#clip0_14704_1341)\"><path d=\"M5.29039 0.724786C4.40371 0.76662 3.79821 0.908121 3.26887 1.11612C2.72103 1.32963 2.25669 1.61613 1.79469 2.0798C1.33268 2.54347 1.04818 3.00814 0.836176 3.55681C0.631008 4.08732 0.492006 4.69333 0.452839 5.5805C0.413672 6.46768..."
    },
    {
      "href": "https://twitter.com/helpscout",
      "text": "Follow us on X / Twitter",
      "html": "<a aria-label=\"Follow us on X / Twitter\" href=\"https://twitter.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on X / Twitter</title><path d=\"M11.3723 8.72382L17.4434 1.66663H16.0047L10.7332 7.79429L6.5228 1.66663H1.66663L8.03355 10.9327L1.66663 18.3333H3.10537L8.67228 11.8623L13.1187 18.3333H17.9749L11.3719 8.72382H11.3723ZM9.40172 11.0144L8.75662 10.0917L3.62377 2.74969H5.8336L9.97587 8.67491L10.621 9.59761L16.00..."
    },
    {
      "href": "https://www.facebook.com/helpscout",
      "text": "Follow us on Facebook",
      "html": "<a aria-label=\"Follow us on Facebook\" href=\"https://www.facebook.com/helpscout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on Facebook</title><g clip-path=\"url(#clip0_14704_1516)\"><path d=\"M19.1667 10C19.1667 4.93747 15.0626 0.833374 10 0.833374C4.93747 0.833374 0.833374 4.93747 0.833374 10C0.833374 14.2988 3.79311 17.9061 7.78574 18.8968V12.8014H5.89557V10H7.78574V8.79297C7.78574 5.67301 9.19777 4.22687 12.2609 4.22687C12.8..."
    },
    {
      "href": "https://www.linkedin.com/company/help-scout",
      "text": "Follow us on LinkedIn",
      "html": "<a aria-label=\"Follow us on LinkedIn\" href=\"https://www.linkedin.com/company/help-scout\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\"><title>Follow us on LinkedIn</title><path d=\"M16.8413 1.66663H2.63879C1.95846 1.66663 1.40833 2.20374 1.40833 2.8678V17.1289C1.40833 17.7929 1.95846 18.3333 2.63879 18.3333H16.8413C17.5216 18.3333 18.075 17.7929 18.075 17.1321V2.8678C18.075 2.20374 17.5216 1.66663 16.8413 1.66663ZM6.35299 15.8691H3.87903V7.91337..."
    },
    {
      "href": "https://www.instagram.com/hellohelpscout/",
      "text": "Follow us on Instagram",
      "html": "<a aria-label=\"Follow us on Instagram\" href=\"https://www.instagram.com/hellohelpscout/\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><title>Follow us on Instagram</title><g clip-path=\"url(#clip0_14704_1341)\"><path d=\"M5.29039 0.724786C4.40371 0.76662 3.79821 0.908121 3.26887 1.11612C2.72103 1.32963 2.25669 1.61613 1.79469 2.0798C1.33268 2.54347 1.04818 3.00814 0.836176 3.55681C0.631008 4.08732 0.492006 4.69333 0.452839 5.5805C0.413672 6.46768..."
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.helpscout.com/company/legal/terms-of-service/",
      "text": "Terms",
      "html": "<a href=\"https://www.helpscout.com/company/legal/terms-of-service/\">Terms</a>"
    },
    {
      "href": "https://www.helpscout.com/company/legal/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.helpscout.com/company/legal/privacy/\">Privacy</a>"
    }
  ],
  "score": 80,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 23,
  "passing": 1,
  "failing": [
    {
      "heading": "Clarity where it counts",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Clarity where it counts</h3>",
      "firstParagraph": "Insights live alongside every conversation, so you can make the right call in real time.",
      "paragraphHtml": "<p>Insights live alongside every conversation, so you can make the right call in real time.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for real teamwork",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Built for real teamwork</h3>",
      "firstParagraph": "Teams on Help Scout respond to 56% more messages in their first year.",
      "paragraphHtml": "<p>Teams on Help Scout respond to 56% more messages in their first year.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI that multiplies your team",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">AI that multiplies your team</h3>",
      "firstParagraph": "Take on more volume with AI agents that resolve 73% of interactions on average.",
      "paragraphHtml": "<p>Take on more volume with AI agents that resolve 73% of interactions on average.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "One home for all your support conversations",
      "headingHtml": "<h2 class=\"column column--3-11-M column--4-10-L text-align--center\" id=\"one-home-for-all-your-support-conversations\">One home for all your support conversations</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Plus, all the little things support teams love",
      "headingHtml": "<h2 class=\"type--headline-medium-4XL margin-bottom--0\">Plus, all the little things support teams love</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get a boost from AI",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Get a boost from AI</h3>",
      "firstParagraph": "Recap long threads, edit and translate replies, or even create a first draft, all with a click.",
      "paragraphHtml": "<p>Recap long threads, edit and translate replies, or even create a first draft, all with a click.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Company management",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Company management</h3>",
      "firstParagraph": "Get the context you need to support full accounts, not just individuals.",
      "paragraphHtml": "<p>Get the context you need to support full accounts, not just individuals.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Snooze",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Snooze</h3>",
      "firstParagraph": "No rush to reply? Resurface the conversation at a later date automatically with snooze.",
      "paragraphHtml": "<p>No rush to reply? Resurface the conversation at a later date automatically with snooze.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Send later",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Send later</h3>",
      "firstParagraph": "Schedule a reply so the customer gets it at the perfect time.",
      "paragraphHtml": "<p>Schedule a reply so the customer gets it at the perfect time.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Workflows",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Workflows</h3>",
      "firstParagraph": "Automate the tedious but critical tasks that keep your team (and Inbox) organized.",
      "paragraphHtml": "<p>Automate the tedious but critical tasks that keep your team (and Inbox) organized.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Saved replies",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Saved replies</h3>",
      "firstParagraph": "Add proven answers to common questions or situations with a few clicks.",
      "paragraphHtml": "<p>Add proven answers to common questions or situations with a few clicks.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Multiple Inboxes",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Multiple Inboxes</h3>",
      "firstParagraph": "Give every department or product its own dedicated place for support.",
      "paragraphHtml": "<p>Give every department or product its own dedicated place for support.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Channels",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Channels</h3>",
      "firstParagraph": "Close those extra tabs and handle messages from social, Shopify, and more in Help Scout.",
      "paragraphHtml": "<p>Close those extra tabs and handle messages from social, Shopify, and more in Help Scout.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Meet Beacon: your embeddable support hub",
      "headingHtml": "<h3>Meet Beacon: your embeddable support hub</h3>",
      "firstParagraph": "Customers can chat their way to fast solutions from your help content 24/7 — even for complex questions!",
      "paragraphHtml": "<p>Customers can chat their way to fast solutions from your help content 24/7 &#x2014; even for complex questions!</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get closer to customers with in-app messages",
      "headingHtml": "<h3>Get closer to customers with in-app messages</h3>",
      "firstParagraph": "Help customers start strong with a friendly nudge toward your best resources.",
      "paragraphHtml": "<p>Help customers start strong with a friendly nudge toward your best resources.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Reporting that tells a story",
      "headingHtml": "<h3>Reporting that tells a story</h3>",
      "firstParagraph": "Understand the “why” behind your volume so you can make the right adjustments.",
      "paragraphHtml": "<p>Understand the &#x201c;why&#x201d; behind your volume so you can make the right adjustments.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Stay organized automatically",
      "headingHtml": "<h3>Stay organized automatically</h3>",
      "firstParagraph": "Make sure messages for sales actually get to sales the first time, no redirecting necessary.",
      "paragraphHtml": "<p>Make sure messages for sales actually get to sales the first time, no redirecting necessary.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "100+ powerful integrations",
      "headingHtml": "<h3 id=\"100-powerful-integrations\">100+ powerful integrations</h3>",
      "firstParagraph": "Help Scout slides right in with your favorite tools, so you can keep working your way.",
      "paragraphHtml": "<p>Help Scout slides right in with your favorite tools, so you can keep working your way.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why do 12,000+ companies choose Help Scout?",
      "headingHtml": "<h2 class=\" column column--2-12-M column--3-11-L\" id=\"why-do-12-000-companies-choose-help-scout\">Why do 12,000+ companies choose Help&#xa0;Scout?</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "World-class support",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">World-class support</h3>",
      "firstParagraph": "Our team answers 99% of emails within 24 hours, so you’re never left in the dark.",
      "paragraphHtml": "<p>Our team answers 99% of emails within 24 hours, so you&#x2019;re never left in the dark.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Ease of use",
      "headingHtml": "<h3 class=\"type--headline-semibold-L\">Ease of use</h3>",
      "firstParagraph": "Independent research showed that our NPS is 7x higher than competitors’ scores.",
      "paragraphHtml": "<p>Independent research showed that our NPS is 7x higher than competitors&#x2019; scores.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Start for Free",
      "headingHtml": "<h2 class=\"type--headline-medium-5XL\" id=\"start-for-free\">Start for Free</h2>",
      "firstParagraph": "Learn the platform in less than an hour.Become a power user in less than a day.",
      "paragraphHtml": "<p class=\"type--text-L max-width--column--6\">Learn the platform in less than&#xa0;an&#xa0;hour.<br>Become a <em>power user</em> in less&#xa0;than&#xa0;a&#xa0;day.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

151 image(s) are missing width/height attributes.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1, shrink-to-fit=no",
  "visibleWords": 911,
  "htmlBytes": 1459588,
  "imagesMissingDimensions": [
    {
      "src": "https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F5IXDYKh4SF4P3W0hch8EJs%2Fc3ca862d42c1c7dbed1988e13f44e477%2FProduct_Topics_Update_BC-4778.png?ixlib=js-3.8.0&w=300&h=200&q=75&s=16aa8e139fd3cd87246e1f7a89742dcc",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Resource image\" loading=\"lazy\" src=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F5IXDYKh4SF4P3W0hch8EJs%2Fc3ca862d42c1c7dbed1988e13f44e477%2FProduct_Topics_Update_BC-4778.png?ixlib=js-3.8.0&amp;w=300&amp;h=200&amp;q=75&amp;s=16aa8e139fd3cd87246e1f7a89742dcc\" srcset=\"https://hs-marketing-contentful.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fp15sglj92v6o%2F5IXDYKh4SF4P3W0hch8EJs%2Fc3ca862d42c1c7dbed1988e13f44e477%2FProduct_Topics_Up..."
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 86/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: intuitive, affordable, software, businesses, run, relationships.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

86/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 86/100 and needs improvement.

Evidence
{
  "title": "Help Scout: Intuitive & Affordable Customer Service Software",
  "h1": "Businesses that run on relationships run support on Help Scout",
  "description": "Help Scout delivers all the features you need to deliver exceptional support at a fraction of the cost of other customer service platforms.",
  "topicOverlap": 0.45454545454545453,
  "definitionCount": 3,
  "topicTerms": [
    "help",
    "scout",
    "intuitive",
    "affordable",
    "customer",
    "service",
    "software",
    "businesses",
    "run",
    "relationships",
    "support"
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  "descriptionTerms": [
    "help",
    "scout",
    "delivers",
    "all",
    "features",
    "need",
    "deliver",
    "exceptional",
    "support",
    "fraction",
    "cost",
    "other",
    "customer",
    "service",
    "platforms"
  ],
  "missingFromDescription": [
    "intuitive",
    "affordable",
    "software",
    "businesses",
    "run",
    "relationships"
  ],
  "score": 86,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "One home for all your support conversations",
      "html": "<h2 class=\"column column--3-11-M column--4-10-L text-align--center\" id=\"one-home-for-all-your-support-conversations\">One home for all your support conversations</h2>"
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      "html": "<h2 class=\"type--headline-medium-4XL margin-bottom--0\">Plus, all the little things support teams love</h2>"
    },
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      "text": "Why do 12,000+ companies choose Help Scout?",
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    },
    {
      "text": "Start for Free",
      "html": "<h2 class=\"type--headline-medium-5XL\" id=\"start-for-free\">Start for Free</h2>"
    }
  ],
  "expected": [
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      "id": "what",
      "label": "What is Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Help Scout: Intuitive & Affordable Customer S... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/plain; charset=utf-8",
            "length": 79
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/plain; charset=utf-8",
            "length": 79
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "One home for all your support conversations",
      "html": "<h2 class=\"column column--3-11-M column--4-10-L text-align--center\" id=\"one-home-for-all-your-support-conversations\">One home for all your support conversations</h2>"
    },
    {
      "text": "Plus, all the little things support teams love",
      "html": "<h2 class=\"type--headline-medium-4XL margin-bottom--0\">Plus, all the little things support teams love</h2>"
    },
    {
      "text": "Why do 12,000+ companies choose Help Scout?",
      "html": "<h2 class=\" column column--2-12-M column--3-11-L\" id=\"why-do-12-000-companies-choose-help-scout\">Why do 12,000+ companies choose Help&#xa0;Scout?</h2>"
    },
    {
      "text": "Start for Free",
      "html": "<h2 class=\"type--headline-medium-5XL\" id=\"start-for-free\">Start for Free</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Help Scout: Intuitive & Affordable Customer S... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Help Scout: Intuitive & Affordable Customer S...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Help Scout: Intuitive & Affordable Customer S... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 672443
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1, shrink-to-fit=no\"/><link id=\"EvolutionCSS\" href=\"/css/evolution.css\" rel=\"stylesheet\"/><meta name=\"generator\" content=\"Gatsby 5.15.0\"/><meta name=\"theme-color\" content=\"#4176fa\"/><meta name=\"viewport\" content=\"width=device-width,initial-scale=1.0\" data-gatsby-head=\"true\"/><meta name=\"robots\" content=\"index,follow\" data-gatsby-head=\"true\"/><meta name=\"description\" content=\"Oh no! Sorry about that, let&#x27;s help you get back on track.\" data-gatsby-head=\"true\"/><meta name=\"author\" content=\"Help Scout\" data-gatsby-head=\"true\"/><meta name=\"theme-color\" content=\"#FFFFFF\" data-gatsby-head=\"true\"/><meta name=\"thumbna"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.helpscout.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.helpscout.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.helpscout.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.helpscout.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

50 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

21.4 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

Evidence
{
  "displayValue": "21.4 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 21445.104000000054
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

37 Fail

Check name

Loading performance

Score

27/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 0,
      "displayValue": "4.3 s",
      "numericValue": 4273.1098
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "20.0 s",
      "numericValue": 20001.6512
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "14.9 s",
      "numericValue": 14937.443250054599
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "16,280 ms",
      "numericValue": 16284.121749999998
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "1,850 ms",
      "numericValue": 1845
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 10 ms",
      "numericValue": 14.187
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "28.6 s",
      "numericValue": 28600.235945
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "0 ms",
      "numericValue": 2.1823
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 6,200 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "20,000 ms"
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
44/100Level 2, Agent-LimitedCurrent report
Report ID f8ebc15c-ba6b-47af-917c-ccf46b37d88d. Scanned Jun 5, 2026, 2:21 AM.
helpscout.com AI SEO Report: 44/100 (Level 2, Agent-Limited)