CanAgentUse

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https://hightouch.com/

SCANNED

Jun 8, 2026, 6:40 PM

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https://hightouch.com/

SCANNED

Jun 8, 2026, 6:40:21 PMJun 8, 2026, 6:40 PM

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52/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents)

Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	47	Priority fix	10	13	1	View details
Discoverability	67	Needs work	5	4	0	View details
Content Readiness	63	Needs work	5	5	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	10	Priority fix	6	29	1	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	25	Priority fix	2	6	0	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	78	Mostly ready	7	0	11
GEO Readiness	Not Applicable	Not Applicable	4	0	0
AIO Readiness	74	Needs work	2	0	5
AEO Readiness	67	Needs work	1	0	6
SEO	85	Mostly ready	9	2	0	View details
SEO	85	Mostly ready	9	2	0	View details
Security & Trust	20	Priority fix	5	4	0	View details
Security & Trust	20	Priority fix	1	4	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	68	Needs work	17	4	3	View details
Performance	51	Needs work	13	3	3	View details
Accessibility	100	Strong	4	1	0	View details

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><meta name=\"next-head-count\" content=\"2\"/><link rel=\"shortcut icon\" href=\"/docs/favicon.ico\"/><link rel=\"stylesheet\" href=\"https://cdnjs.cloudflare.com/ajax/libs/highlight.js/11.4.0/styles/color-brewer.min.css\"/><noscript data-n-css=\"\"></noscript><script defer=\"\" nomodule=\"\" src=\"/docs/_next/static/chunks/polyfills-5cd94c89d3acac5f.js\"></script><script src=\"/docs/_next/static/chunks/webpack-66c3ebf613ca3419.js\" defer=\"\"></script><script src=\"/docs/_next/static/chunks/framework-cb56bbd89447d6f3.js\" defer=\"\"></script><script src=\"/docs/_next/static/chunks/main-319508888af770a5.js\" defer=\"\"></script><script src=\"/docs/_next/static/chunks/pages/_app-98762ae77b39328a.js\" defer=\"\"></sc"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

50 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": [
    "VideoObject"
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "(none)".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": ""
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"(none)\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 68366,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>Hightouch | Customer Data &amp; AI Platform for Marketers (CDP &amp; AI Agents)</title><meta name=\"robots\" content=\"index",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 2).

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 2,
    "headings": 33,
    "links": 202,
    "inaccessibleLinks": 0,
    "buttons": 17,
    "inaccessibleButtons": 0,
    "images": 157,
    "imagesWithAlt": 157,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

25 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

25 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "hightouch.com",
        "probes": [
          {
            "name": "_index._agents.hightouch.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.hightouch.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "hightouch.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

8 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2026-04-12T18:30:00.000Z"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 50/100 and needs improvement.

5 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

1 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 50/100 and needs improvement.

Evidence

{
  "schemaCount": 1,
  "checkedFields": [
    {
      "path": "$[0].name",
      "value": "How Otrium used Hightouch Ad Studio to cut campaign launch time by 70% and drive +15% conversions"
    },
    {
      "path": "$[0].description",
      "value": "Philip Sonneveldt, Head of Growth at Otrium, shares how his team went from a 4-week campaign cycle to 1 week — generating hundreds of ad concepts in a single session and driving a 15% lift in conversions with Hightouch Ad Studio."
    }
  ],
  "mismatches": [
    {
      "path": "$[0].description",
      "value": "Philip Sonneveldt, Head of Growth at Otrium, shares how his team went from a 4-week campaign cycle to 1 week — generating hundreds of ad concepts in a single session and driving a 15% lift in conversions with Hightouch Ad Studio."
    }
  ],
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

4 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-12T18:30:00.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/resources/traditional-cdp-vs-composable-cdp",
      "text": "Learn about the benefits of a Composable CDP and how it compares to a traditional CDP solutionLearn more",
      "html": "<a class=\"chakra-link group css-czgu98\" aria-label=\"Learn about the benefits of a Composable CDP and how it compares to a traditional CDP solution\" href=\"/resources/traditional-cdp-vs-composable-cdp\"><div class=\"chakra-aspect-ratio css-1gk5oxo\"><img aria-hidden=\"true\" alt loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;object-position:center;color:transparent;user-select:none\" sizes=\"100%\" srcset=\"..."
    },
    {
      "href": "/platform/composable-cdp",
      "text": "Composable Customer Data Platform (CDP)Activate your complete customer data in real timeAccess real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.Learn about Composable CDP",
      "html": "<a class=\"css-8fo6t9\" href=\"/platform/composable-cdp\"><div aria-hidden=\"true\" class=\"css-gxto7u\"></div><div class=\"css-vlm1si\"><span class=\"css-oulpld\"><span class=\"chakra-text css-5gnt2k\">Composable Customer Data Platform (CDP)</span></span><h3 class=\"chakra-text css-168z2wh\">Activate your complete customer data in real time</h3><p class=\"chakra-text css-17attp0\">Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.</p><div class=\"chakra-button..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\" tabindex=\"-1\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;lef..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;righ..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\" tabindex=\"-1\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;lef..."
    },
    {
      "href": "/about",
      "text": "About us",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/about\"><span class=\"chakra-text css-18biwo\">About us</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/hightouchio/",
      "text": "LinkedIn",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"https://www.linkedin.com/company/hightouchio/\"><span class=\"chakra-text css-18biwo\"><svg viewBox=\"0 0 16 16\" focusable=\"false\" class=\"chakra-icon css-1whdahp\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5 2C2.67157 2 2 2.67157 2 3.5V12.5C2 13.3284 2.67157 14 3.5 14H12.5C13.3284 14 14 13.3284 14 12.5V3.5C14 2.67157 13.3284 2 12.5 2H3.5ZM4.74556 5.5C5.21057 5.5 5.5 5.16665 5.5 4.75006C5.49133 4.3241 5.21057 4 4.75438 4C4.29824 4 4 4.3241 4 4.7500..."
    }
  ],
  "contactLinks": [],
  "privacyLinks": [
    {
      "href": "/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/privacy-policy\"><span class=\"chakra-text css-18biwo\">Privacy Policy</span></a>"
    },
    {
      "href": "/terms-of-service",
      "text": "Terms of Service",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/terms-of-service\"><span class=\"chakra-text css-18biwo\">Terms of Service</span></a>"
    },
    {
      "href": "/platform-privacy",
      "text": "Platform Privacy Notice",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/platform-privacy\"><span class=\"chakra-text css-18biwo\">Platform Privacy Notice</span></a>"
    },
    {
      "href": "https://preferences.hightouch.com",
      "text": "Your privacy choices",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"https://preferences.hightouch.com\"><span class=\"chakra-text css-18biwo\">Your privacy choices</span><div class=\"css-1s31ctx\"><img alt=\"California Consumer Privacy Act (CCPA) Opt-Out Icon\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100%\" srcset=\"/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fprivacy-choices.783b3784.svg&amp;w=16&amp;q=75&amp;dpl=dp..."
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

31 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
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  "passing": 0,
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      "heading": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
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      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "headingHtml": "<h2 class=\"chakra-text css-1231bxj\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>",
      "firstParagraph": "Context loading",
      "paragraphHtml": "<p class=\"chakra-text css-hdg62c\">Context loading</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Reinvent the way your marketing team worksself.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)",
      "headingHtml": "<h2 class=\"chakra-text css-1wj451u\"><span data-br=\":Rij8fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Reinvent the way your marketing team works</span><script>self.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)</script></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Never run out of on-brand ads or emails again",
      "headingHtml": "<h3 class=\"chakra-text css-168z2wh\">Never run out of on-brand ads or emails again</h3>",
      "firstParagraph": "The fastest way to launch insight-backed campaigns across performance and lifecycle marketing.",
      "paragraphHtml": "<p class=\"chakra-text css-17attp0\">The fastest way to launch insight-backed campaigns across performance and lifecycle marketing.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Activate your complete customer data in real time",
      "headingHtml": "<h3 class=\"chakra-text css-168z2wh\">Activate your complete customer data in real time</h3>",
      "firstParagraph": "Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.",
      "paragraphHtml": "<p class=\"chakra-text css-17attp0\">Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Turn unseen opportunities into perfectly executed campaigns",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Turn unseen opportunities into perfectly executed campaigns</h2>",
      "firstParagraph": "Connect AI that’s trained on all your brand context and data to every customer-facing channel.",
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      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Complete enterprise context",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Complete enterprise context</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Proactive agentic insights",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Proactive agentic insights</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-brand creative, every time",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">On-brand creative, every time</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Real-time, omnichannel orchestration",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Real-time, omnichannel orchestration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Complete enterprise context",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Complete enterprise context</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Proactive agentic insights",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Proactive agentic insights</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-brand creative, every time",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">On-brand creative, every time</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Real-time, omnichannel orchestration",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Real-time, omnichannel orchestration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Plan, create, and execute your marketing faster and more autonomously",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Plan, create, and execute your marketing faster and more autonomously</h2>",
      "firstParagraph": "From insight and audience, to creative and execution, marketers get specialized support at every step.",
      "paragraphHtml": "<p class=\"chakra-text css-12et00u\">From insight and audience, to creative and execution, marketers get specialized support at every step.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Explore insights",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Explore insights</h3>",
      "firstParagraph": "Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build audiences & journeys",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Build audiences &amp; journeys</h3>",
      "firstParagraph": "Create any audience with a no-code builder, then orchestrate personalized journeys across every channel in your stack.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Create any audience with a no-code builder, then orchestrate personalized journeys across every channel in your stack.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Generate lifecycle campaigns",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Generate lifecycle campaigns</h3>",
      "firstParagraph": "Go from idea to personalized campaign in minutes. Agents help plan, create, and execute across channels by pulling from existing assets and customer data.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Go from idea to personalized campaign in minutes. Agents help plan, create, and execute across channels by pulling from existing assets and customer data.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create on-brand ads at scale",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Create on-brand ads at scale</h3>",
      "firstParagraph": "Build, edit, and launch on-brand ads at the volume performance marketing requires. Agents create infinite ads from approved assets and informed by data.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Build, edit, and launch on-brand ads at the volume performance marketing requires. Agents create infinite ads from approved assets and informed by data.</p>",
      "words": 23,
      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
    },
    {
      "heading": "Explore insights",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Explore insights</h3>",
      "firstParagraph": "Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hightouch named a Leader in Gartner® Magic Quadrant™ for Customer Data Platforms",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Hightouch named a Leader in Gartner&#xae; Magic Quadrant&#x2122; for Customer Data Platforms</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Leaders are reinventing marketing with data and AI. You can too.",
      "headingHtml": "<h2 class=\"chakra-text css-1wj451u\">Leaders are reinventing marketing with data and AI. You can too.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fundrise scales 1:1 personalization with AI agents to drive investment growthself.__wrap_n!=1&&self.__wrap_b(\":R4qhil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qhil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Fundrise scales 1:1 personalization with AI agents to drive investment growth</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qhil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Warner Music Group leverages Hightouch to “super-serve” fans, artists, and labelsself.__wrap_n!=1&&self.__wrap_b(\":R4qiil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qiil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Warner Music Group leverages Hightouch to &#x201c;super-serve&#x201d; fans, artists, and labels</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qiil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "PetSmart personalizes journeys for over 70 million loyalty program membersself.__wrap_n!=1&&self.__wrap_b(\":R4qjil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qjil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">PetSmart personalizes journeys for over 70 million loyalty program members</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qjil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
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      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qkil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Otrium cuts campaign launch time by 70% and drives 15% more conversions</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qkil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
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      "heading": "Chime explores new ways to drive personalization at scaleself.__wrap_n!=1&&self.__wrap_b(\":R4qlil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qlil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Chime explores new ways to drive personalization at scale</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qlil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "1000+audiences managed",
      "paragraphHtml": "<p class=\"chakra-text css-1aemsdb\"><span class=\"chakra-text css-1ue039t\">1000+</span><span class=\"chakra-text css-1v0afwl\">audiences managed</span></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise-grade security, by default",
      "headingHtml": "<h2 class=\"chakra-text css-1hj70ih\">Enterprise-grade security, by default</h2>",
      "firstParagraph": "Hightouch connects directly to your data warehouse, putting you in complete control of data governance and data storage.",
      "paragraphHtml": "<p class=\"chakra-text css-1o039yg\">Hightouch connects directly to your data warehouse, putting you in complete control of data governance and data storage.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Recognized as an industry leader",
      "headingHtml": "<h2 class=\"chakra-text css-1lq6je8\">Recognized as an industry leader</h2>",
      "firstParagraph": "2026 Marketers & Advertisers Product Partner of the Year",
      "paragraphHtml": "<p class=\"chakra-text css-8w7qnq\">2026 Marketers &amp; Advertisers Product Partner of the Year</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Connect to 300+ tools",
      "headingHtml": "<h2 class=\"chakra-text css-176ogc9\">Connect to 300+ tools</h2>",
      "firstParagraph": "Activate audiences, lifecycle, and ad campaigns instantly across any tool your team uses.",
      "paragraphHtml": "<p class=\"chakra-text css-1rf30le\">Activate audiences, lifecycle, and ad campaigns instantly across any tool your team uses.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get a personalized demo",
      "headingHtml": "<h2 class=\"chakra-text css-d1lq81\">Get a personalized demo</h2>",
      "firstParagraph": "Platform",
      "paragraphHtml": "<p class=\"chakra-text css-19p58lp\">Platform</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

31 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 11,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-12T18:30:00.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/resources/traditional-cdp-vs-composable-cdp",
      "text": "Learn about the benefits of a Composable CDP and how it compares to a traditional CDP solutionLearn more",
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    },
    {
      "href": "/platform/composable-cdp",
      "text": "Composable Customer Data Platform (CDP)Activate your complete customer data in real timeAccess real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.Learn about Composable CDP",
      "html": "<a class=\"css-8fo6t9\" href=\"/platform/composable-cdp\"><div aria-hidden=\"true\" class=\"css-gxto7u\"></div><div class=\"css-vlm1si\"><span class=\"css-oulpld\"><span class=\"chakra-text css-5gnt2k\">Composable Customer Data Platform (CDP)</span></span><h3 class=\"chakra-text css-168z2wh\">Activate your complete customer data in real time</h3><p class=\"chakra-text css-17attp0\">Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.</p><div class=\"chakra-button..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\" tabindex=\"-1\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;lef..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;righ..."
    },
    {
      "href": "https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year's%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels",
      "text": "Digiday award winner",
      "html": "<a target=\"_blank\" class=\"chakra-link css-7pkxvo\" href=\"https://digiday.com/media/the-walt-disney-company-grammarly-and-intuit-mailchimp-are-2025-digiday-technology-awards-winners/#:~:text=This%20year&apos;s%20Digiday%20Technology%20Awards,performance%20across%20platforms%20and%20channels\" tabindex=\"-1\"><div class=\"css-12f58vx\"><img alt=\"Digital Technology Awards &#x2013; Digiday award winner\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;lef..."
    },
    {
      "href": "/about",
      "text": "About us",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/about\"><span class=\"chakra-text css-18biwo\">About us</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/hightouchio/",
      "text": "LinkedIn",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"https://www.linkedin.com/company/hightouchio/\"><span class=\"chakra-text css-18biwo\"><svg viewBox=\"0 0 16 16\" focusable=\"false\" class=\"chakra-icon css-1whdahp\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M3.5 2C2.67157 2 2 2.67157 2 3.5V12.5C2 13.3284 2.67157 14 3.5 14H12.5C13.3284 14 14 13.3284 14 12.5V3.5C14 2.67157 13.3284 2 12.5 2H3.5ZM4.74556 5.5C5.21057 5.5 5.5 5.16665 5.5 4.75006C5.49133 4.3241 5.21057 4 4.75438 4C4.29824 4 4 4.3241 4 4.7500..."
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  "contactLinks": [],
  "privacyLinks": [
    {
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      "text": "Privacy Policy",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/privacy-policy\"><span class=\"chakra-text css-18biwo\">Privacy Policy</span></a>"
    },
    {
      "href": "/terms-of-service",
      "text": "Terms of Service",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/terms-of-service\"><span class=\"chakra-text css-18biwo\">Terms of Service</span></a>"
    },
    {
      "href": "/platform-privacy",
      "text": "Platform Privacy Notice",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"/platform-privacy\"><span class=\"chakra-text css-18biwo\">Platform Privacy Notice</span></a>"
    },
    {
      "href": "https://preferences.hightouch.com",
      "text": "Your privacy choices",
      "html": "<a class=\"chakra-link css-1ivqvpy\" href=\"https://preferences.hightouch.com\"><span class=\"chakra-text css-18biwo\">Your privacy choices</span><div class=\"css-1s31ctx\"><img alt=\"California Consumer Privacy Act (CCPA) Opt-Out Icon\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100%\" srcset=\"/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fprivacy-choices.783b3784.svg&amp;w=16&amp;q=75&amp;dpl=dp..."
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

31 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

How to fix

Where natural, rewrite the opening paragraph under these headings as a concise answer: "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.", "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.", "Reinvent the way your marketing team worksself.__wrap_n!=1&&self.__wrap_b(":Rij8fa6nkm:",1)", "Never run out of on-brand ads or emails again", "Activate your complete customer data in real time", "Turn unseen opportunities into perfectly executed campaigns".

References

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 31,
  "passing": 0,
  "failing": [
    {
      "heading": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "headingHtml": "<h2 class=\"chakra-text css-j4152u\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "headingHtml": "<h2 class=\"chakra-text css-1231bxj\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>",
      "firstParagraph": "Context loading",
      "paragraphHtml": "<p class=\"chakra-text css-hdg62c\">Context loading</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Reinvent the way your marketing team worksself.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)",
      "headingHtml": "<h2 class=\"chakra-text css-1wj451u\"><span data-br=\":Rij8fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Reinvent the way your marketing team works</span><script>self.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)</script></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Never run out of on-brand ads or emails again",
      "headingHtml": "<h3 class=\"chakra-text css-168z2wh\">Never run out of on-brand ads or emails again</h3>",
      "firstParagraph": "The fastest way to launch insight-backed campaigns across performance and lifecycle marketing.",
      "paragraphHtml": "<p class=\"chakra-text css-17attp0\">The fastest way to launch insight-backed campaigns across performance and lifecycle marketing.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Activate your complete customer data in real time",
      "headingHtml": "<h3 class=\"chakra-text css-168z2wh\">Activate your complete customer data in real time</h3>",
      "firstParagraph": "Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.",
      "paragraphHtml": "<p class=\"chakra-text css-17attp0\">Access real-time marketing data and insights with the most flexible, secure, and quick-to-deploy CDP.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Turn unseen opportunities into perfectly executed campaigns",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Turn unseen opportunities into perfectly executed campaigns</h2>",
      "firstParagraph": "Connect AI that’s trained on all your brand context and data to every customer-facing channel.",
      "paragraphHtml": "<p class=\"chakra-text css-1j68xjl\">Connect AI that&#x2019;s trained on all your brand context and data to every customer-facing channel.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Complete enterprise context",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Complete enterprise context</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Proactive agentic insights",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Proactive agentic insights</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-brand creative, every time",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">On-brand creative, every time</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Real-time, omnichannel orchestration",
      "headingHtml": "<h3 class=\"chakra-text css-1559ayk\">Real-time, omnichannel orchestration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Complete enterprise context",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Complete enterprise context</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Proactive agentic insights",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Proactive agentic insights</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-brand creative, every time",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">On-brand creative, every time</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Real-time, omnichannel orchestration",
      "headingHtml": "<h3 class=\"chakra-text css-dgdlum\">Real-time, omnichannel orchestration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Plan, create, and execute your marketing faster and more autonomously",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Plan, create, and execute your marketing faster and more autonomously</h2>",
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      "paragraphHtml": "<p class=\"chakra-text css-12et00u\">From insight and audience, to creative and execution, marketers get specialized support at every step.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Explore insights",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Explore insights</h3>",
      "firstParagraph": "Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build audiences & journeys",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Build audiences &amp; journeys</h3>",
      "firstParagraph": "Create any audience with a no-code builder, then orchestrate personalized journeys across every channel in your stack.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Create any audience with a no-code builder, then orchestrate personalized journeys across every channel in your stack.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Generate lifecycle campaigns",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Generate lifecycle campaigns</h3>",
      "firstParagraph": "Go from idea to personalized campaign in minutes. Agents help plan, create, and execute across channels by pulling from existing assets and customer data.",
      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Go from idea to personalized campaign in minutes. Agents help plan, create, and execute across channels by pulling from existing assets and customer data.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create on-brand ads at scale",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Create on-brand ads at scale</h3>",
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      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Build, edit, and launch on-brand ads at the volume performance marketing requires. Agents create infinite ads from approved assets and informed by data.</p>",
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      "direct": false,
      "issue": "First paragraph is 23 words and does not look like a concise direct answer."
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      "heading": "Explore insights",
      "headingHtml": "<h3 class=\"chakra-text css-b436ar\">Explore insights</h3>",
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      "paragraphHtml": "<p class=\"chakra-text css-yxputo\">Brainstorm winning campaigns faster. Use agents to aggregate signals across your data, market, and competitors to surface what to act on next.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hightouch named a Leader in Gartner® Magic Quadrant™ for Customer Data Platforms",
      "headingHtml": "<h2 class=\"chakra-text css-i0ur8a\">Hightouch named a Leader in Gartner&#xae; Magic Quadrant&#x2122; for Customer Data Platforms</h2>",
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      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
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      "heading": "Leaders are reinventing marketing with data and AI. You can too.",
      "headingHtml": "<h2 class=\"chakra-text css-1wj451u\">Leaders are reinventing marketing with data and AI. You can too.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fundrise scales 1:1 personalization with AI agents to drive investment growthself.__wrap_n!=1&&self.__wrap_b(\":R4qhil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qhil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Fundrise scales 1:1 personalization with AI agents to drive investment growth</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qhil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Warner Music Group leverages Hightouch to “super-serve” fans, artists, and labelsself.__wrap_n!=1&&self.__wrap_b(\":R4qiil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qiil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Warner Music Group leverages Hightouch to &#x201c;super-serve&#x201d; fans, artists, and labels</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qiil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "PetSmart personalizes journeys for over 70 million loyalty program membersself.__wrap_n!=1&&self.__wrap_b(\":R4qjil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qjil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">PetSmart personalizes journeys for over 70 million loyalty program members</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qjil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Otrium cuts campaign launch time by 70% and drives 15% more conversionsself.__wrap_n!=1&&self.__wrap_b(\":R4qkil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qkil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Otrium cuts campaign launch time by 70% and drives 15% more conversions</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qkil9fa6nkm:\",1)</script></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Chime explores new ways to drive personalization at scaleself.__wrap_n!=1&&self.__wrap_b(\":R4qlil9fa6nkm:\",1)",
      "headingHtml": "<h3 class=\"chakra-text css-sk19n4\"><span data-br=\":R4qlil9fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Chime explores new ways to drive personalization at scale</span><script>self.__wrap_n!=1&&self.__wrap_b(\":R4qlil9fa6nkm:\",1)</script></h3>",
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      "paragraphHtml": "<p class=\"chakra-text css-1aemsdb\"><span class=\"chakra-text css-1ue039t\">1000+</span><span class=\"chakra-text css-1v0afwl\">audiences managed</span></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Enterprise-grade security, by default",
      "headingHtml": "<h2 class=\"chakra-text css-1hj70ih\">Enterprise-grade security, by default</h2>",
      "firstParagraph": "Hightouch connects directly to your data warehouse, putting you in complete control of data governance and data storage.",
      "paragraphHtml": "<p class=\"chakra-text css-1o039yg\">Hightouch connects directly to your data warehouse, putting you in complete control of data governance and data storage.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Recognized as an industry leader",
      "headingHtml": "<h2 class=\"chakra-text css-1lq6je8\">Recognized as an industry leader</h2>",
      "firstParagraph": "2026 Marketers & Advertisers Product Partner of the Year",
      "paragraphHtml": "<p class=\"chakra-text css-8w7qnq\">2026 Marketers &amp; Advertisers Product Partner of the Year</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Connect to 300+ tools",
      "headingHtml": "<h2 class=\"chakra-text css-176ogc9\">Connect to 300+ tools</h2>",
      "firstParagraph": "Activate audiences, lifecycle, and ad campaigns instantly across any tool your team uses.",
      "paragraphHtml": "<p class=\"chakra-text css-1rf30le\">Activate audiences, lifecycle, and ad campaigns instantly across any tool your team uses.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get a personalized demo",
      "headingHtml": "<h2 class=\"chakra-text css-d1lq81\">Get a personalized demo</h2>",
      "firstParagraph": "Platform",
      "paragraphHtml": "<p class=\"chakra-text css-19p58lp\">Platform</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 75/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

125 image(s) are missing width/height attributes. 1 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 75/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width",
  "visibleWords": 1341,
  "htmlBytes": 916692,
  "imagesMissingDimensions": [
    {
      "src": "/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F37110b9452fff8098d4a8e4c67b5b8e9889f7e6a-2400x1254.jpg%3Fw%3D500&w=3840&q=75&dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img aria-hidden=\"true\" alt loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;object-position:center;color:transparent;user-select:none\" sizes=\"100%\" srcset=\"/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2F37110b9452fff8098d4a8e4c67b5b8e9889f7e6a-2400x1254.jpg%3Fw%3D500&amp;w=16&amp;q=75&amp;dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ 16w, /_next/image?url=https%3A%2F%2Fcdn.s..."
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img aria-hidden=\"true\" alt loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;object-position:center;color:transparent;user-select:none\" sizes=\"100%\" srcset=\"/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fpwmfmi47%2Fproduction%2Ffaf4a29db38f4d84cf1ea65f546b6e55ee9c24ee-1056x960.png%3Fw%3D500&amp;w=16&amp;q=75&amp;dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ 16w, /_next/image?url=https%3A%2F%2Fcdn.sa..."
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    {
      "src": "/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fhero-bg-morning.7e21953e.webp&w=3840&q=75&dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ",
      "width": "",
      "height": "",
      "loading": "eager",
      "html": "<img aria-hidden=\"true\" alt fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;object-fit:cover;object-position:center;color:transparent;user-select:none;background-size:cover;background-position:center;background-repeat:no-repeat;background-image:url(&quot;data:image/svg+xml;charset=utf-8,%3Csvg xmlns=&apos;http://www.w3.org/2000/svg&apos; viewBox=&apos;0 0 320 240&apos;%3E%3Cfilter id=&apos;b&a..."
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 84/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: customer, data, marketers, agents, looks, different, here.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

84/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 84/100 and needs improvement.

Evidence

{
  "title": "Hightouch | Customer Data & AI Platform for Marketers (CDP & AI Agents)",
  "h1": "Marketing looks different here",
  "description": "Hightouch is the Agentic Marketing Platform powered by the industry-leading Composable CDP: AI marketing that actually knows your brand, customers, and business.",
  "topicOverlap": 0.36363636363636365,
  "definitionCount": 3,
  "topicTerms": [
    "hightouch",
    "customer",
    "data",
    "platform",
    "marketers",
    "cdp",
    "agents",
    "marketing",
    "looks",
    "different",
    "here"
  ],
  "descriptionTerms": [
    "hightouch",
    "agentic",
    "marketing",
    "platform",
    "powered",
    "industry",
    "leading",
    "composable",
    "cdp",
    "actually",
    "knows",
    "brand",
    "customers",
    "business"
  ],
  "missingFromDescription": [
    "customer",
    "data",
    "marketers",
    "agents",
    "looks",
    "different",
    "here"
  ],
  "score": 84,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "html": "<h2 class=\"chakra-text css-j4152u\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>"
    },
    {
      "text": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "html": "<h2 class=\"chakra-text css-1231bxj\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>"
    },
    {
      "text": "Reinvent the way your marketing team worksself.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)",
      "html": "<h2 class=\"chakra-text css-1wj451u\"><span data-br=\":Rij8fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Reinvent the way your marketing team works</span><script>self.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)</script></h2>"
    },
    {
      "text": "Turn unseen opportunities into perfectly executed campaigns",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Turn unseen opportunities into perfectly executed campaigns</h2>"
    },
    {
      "text": "Plan, create, and execute your marketing faster and more autonomously",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Plan, create, and execute your marketing faster and more autonomously</h2>"
    },
    {
      "text": "Hightouch named a Leader in Gartner® Magic Quadrant™ for Customer Data Platforms",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Hightouch named a Leader in Gartner&#xae; Magic Quadrant&#x2122; for Customer Data Platforms</h2>"
    },
    {
      "text": "Leaders are reinventing marketing with data and AI. You can too.",
      "html": "<h2 class=\"chakra-text css-1wj451u\">Leaders are reinventing marketing with data and AI. You can too.</h2>"
    },
    {
      "text": "Enterprise-grade security, by default",
      "html": "<h2 class=\"chakra-text css-1hj70ih\">Enterprise-grade security, by default</h2>"
    },
    {
      "text": "Recognized as an industry leader",
      "html": "<h2 class=\"chakra-text css-1lq6je8\">Recognized as an industry leader</h2>"
    },
    {
      "text": "Connect to 300+ tools",
      "html": "<h2 class=\"chakra-text css-176ogc9\">Connect to 300+ tools</h2>"
    },
    {
      "text": "Get a personalized demo",
      "html": "<h2 class=\"chakra-text css-d1lq81\">Get a personalized demo</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Hightouch?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Hightouch work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Hightouch?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Hightouch free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Hightouch compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Hightouch?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Hightouch?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Hightouch compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, benefits, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "html": "<h2 class=\"chakra-text css-j4152u\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>"
    },
    {
      "text": "Go from insight to live campaign in minutes – powered by all your data, brand knowledge, and AI.",
      "html": "<h2 class=\"chakra-text css-1231bxj\">Go from insight to live campaign in minutes &#x2013; powered by all your data, brand knowledge, and AI.</h2>"
    },
    {
      "text": "Reinvent the way your marketing team worksself.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)",
      "html": "<h2 class=\"chakra-text css-1wj451u\"><span data-br=\":Rij8fa6nkm:\" data-brr=\"1\" style=\"display:inline-block;vertical-align:top;text-decoration:inherit;text-wrap:balance\">Reinvent the way your marketing team works</span><script>self.__wrap_n!=1&&self.__wrap_b(\":Rij8fa6nkm:\",1)</script></h2>"
    },
    {
      "text": "Turn unseen opportunities into perfectly executed campaigns",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Turn unseen opportunities into perfectly executed campaigns</h2>"
    },
    {
      "text": "Plan, create, and execute your marketing faster and more autonomously",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Plan, create, and execute your marketing faster and more autonomously</h2>"
    },
    {
      "text": "Hightouch named a Leader in Gartner® Magic Quadrant™ for Customer Data Platforms",
      "html": "<h2 class=\"chakra-text css-i0ur8a\">Hightouch named a Leader in Gartner&#xae; Magic Quadrant&#x2122; for Customer Data Platforms</h2>"
    },
    {
      "text": "Leaders are reinventing marketing with data and AI. You can too.",
      "html": "<h2 class=\"chakra-text css-1wj451u\">Leaders are reinventing marketing with data and AI. You can too.</h2>"
    },
    {
      "text": "Enterprise-grade security, by default",
      "html": "<h2 class=\"chakra-text css-1hj70ih\">Enterprise-grade security, by default</h2>"
    },
    {
      "text": "Recognized as an industry leader",
      "html": "<h2 class=\"chakra-text css-1lq6je8\">Recognized as an industry leader</h2>"
    },
    {
      "text": "Connect to 300+ tools",
      "html": "<h2 class=\"chakra-text css-176ogc9\">Connect to 300+ tools</h2>"
    },
    {
      "text": "Get a personalized demo",
      "html": "<h2 class=\"chakra-text css-d1lq81\">Get a personalized demo</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Hightouch?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Hightouch work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Hightouch?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Hightouch free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Hightouch compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Hightouch?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Hightouch?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Hightouch compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 242361,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 239593,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": false,
          "links": [
            "/title",
            "https://hightouch.com/404\"/><meta",
            "https://hightouch.com/assets/meta.png\"/><meta",
            "https://hightouch.com/404\"/><meta",
            "/script",
            "/favicon.ico",
            "https://hightouch.chilipiper.com\"",
            "/noscript",
            "/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js",
            "/script"
          ],
          "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 242361,
        "text": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link rel=\"canonical\" href=\"https://hightouch.com/404\"/><meta name=\"next-head-count\" content=\"15\"/><script>\nwindow.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}\ngtag('consent','default',{ad_storage:'denied',analytics_storage:'denied',ad_user_data:'denied',ad_personalization:'denied',functionality_storage:'denied',personalization_storage:'denied',security_storage:'granted',wait_for_update:500});</script><link rel=\"shortcut icon\" href=\"/favicon.ico?v=3\"/><link rel=\"preconnect\" href=\"https://hightouch.chilipiper.com\" crossorigin=\"\"/><meta name=\"facebook-domain-verification\" content=\"lekma23zmzly820tygl9vt9hw4rz6a\"/><meta name=\"zoom-domain-verification\" content=\"ZOOM_verify_cGvGa9zkmlRd85odiIfp3a\"/><meta name=\"msvalidate.01\" content=\"49F65463F103A4770312E092AB1EA818\"/><noscript data-n-css=\"\"></noscript><script defer=\"\" crossorigin=\"\" nomodule=\"\" src=\"/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\"></script><script src=\"/_next/static/chunks/webpack-2a8dc82516931d0b.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/framework-d883629c8fd35cc1.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/main-0a4de5367cf23d8c.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/pages/_app-b5ade67af330b322.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/8524-79464e0f7e3e8818.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/4100-cacdf871d328a237.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/4114-8c76127307a52792.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/1843-a40d55bf9260f78c.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/pages/404-11d1d7ffb28a8340.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/e7_6cgvX2vjt7z2TBvhrV/_buildManifest.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/e7_6cgvX2vjt7z2TBvhrV/_ssgManifest.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script></head><body><noscript><iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-T6NBFVM\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"></iframe></noscript><script id=\"chakra-script\">!(function(){try{var a=function(c){var v=\"(prefers-color-scheme: dark)\",h=window.matchMedia(v).matches?\"dark\":\"light\",r=c===\"system\"?h:c,o=document.documentElement,s=document.body,l=\"chakra-ui-light\",d=\"chakra-ui-dark\",i=r===\"dark\";return s.classList.add(i?d:l),s.classList.remove(i?l:d),o.style.colorScheme=r,o.dataset.theme=r,r},n=a,m=\"light\",e=\"chakra-ui-color-mode\",t=localStorage.getItem(e);t?a(t):localStorage.setItem(e,a(m))}catch(a){}})();</script><div id=\"__next\"><script>self.__wrap_n=self.__wrap_n||(self.CSS&&CSS.supports(\"text-wrap\",\"balance\")"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 242361,
          "text": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link rel=\"canonical\" href=\"https://hightouch.com/404\"/><meta name=\"next-head-count\" content=\"15\"/><script>\nwindow.dataLayer=window.dataLayer||[];function gtag(){dataLayer.push(arguments);}\ngtag('consent','default',{ad_storage:'denied',analytics_storage:'denied',ad_user_data:'denied',ad_personalization:'denied',functionality_storage:'denied',personalization_storage:'denied',security_storage:'granted',wait_for_update:500});</script><link rel=\"shortcut icon\" href=\"/favicon.ico?v=3\"/><link rel=\"preconnect\" href=\"https://hightouch.chilipiper.com\" crossorigin=\"\"/><meta name=\"facebook-domain-verification\" content=\"lekma23zmzly820tygl9vt9hw4rz6a\"/><meta name=\"zoom-domain-verification\" content=\"ZOOM_verify_cGvGa9zkmlRd85odiIfp3a\"/><meta name=\"msvalidate.01\" content=\"49F65463F103A4770312E092AB1EA818\"/><noscript data-n-css=\"\"></noscript><script defer=\"\" crossorigin=\"\" nomodule=\"\" src=\"/_next/static/chunks/polyfills-c67a75d1b6f99dc8.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\"></script><script src=\"/_next/static/chunks/webpack-2a8dc82516931d0b.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/framework-d883629c8fd35cc1.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/main-0a4de5367cf23d8c.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/pages/_app-b5ade67af330b322.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/8524-79464e0f7e3e8818.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/4100-cacdf871d328a237.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/4114-8c76127307a52792.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/1843-a40d55bf9260f78c.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/chunks/pages/404-11d1d7ffb28a8340.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/e7_6cgvX2vjt7z2TBvhrV/_buildManifest.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script><script src=\"/_next/static/e7_6cgvX2vjt7z2TBvhrV/_ssgManifest.js?dpl=dpl_6Wm3dLZkXdtzSNoZxSAawoPfJ1sQ\" defer=\"\" crossorigin=\"\"></script></head><body><noscript><iframe src=\"https://www.googletagmanager.com/ns.html?id=GTM-T6NBFVM\" height=\"0\" width=\"0\" style=\"display:none;visibility:hidden\"></iframe></noscript><script id=\"chakra-script\">!(function(){try{var a=function(c){var v=\"(prefers-color-scheme: dark)\",h=window.matchMedia(v).matches?\"dark\":\"light\",r=c===\"system\"?h:c,o=document.documentElement,s=document.body,l=\"chakra-ui-light\",d=\"chakra-ui-dark\",i=r===\"dark\";return s.classList.add(i?d:l),s.classList.remove(i?l:d),o.style.colorScheme=r,o.dataset.theme=r,r},n=a,m=\"light\",e=\"chakra-ui-color-mode\",t=localStorage.getItem(e);t?a(t):localStorage.setItem(e,a(m))}catch(a){}})();</script><div id=\"__next\"><script>self.__wrap_n=self.__wrap_n||(self.CSS&&CSS.supports(\"text-wrap\",\"balance\")"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 242361
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>404 | Hightouch</title><meta name=\"robots\" content=\"index,follow\"/><meta name=\"description\" content=\"Sorry, we could not find what you were looking for.\"/><meta name=\"twitter:card\" content=\"summary_large_image\"/><meta property=\"og:title\" content=\"404\"/><meta property=\"og:description\" content=\"Sorry, we could not find what you were looking for.\"/><meta property=\"og:url\" content=\"https://hightouch.com/404\"/><meta property=\"og:type\" content=\"website\"/><meta property=\"og:image\" content=\"https://hightouch.com/assets/meta.png\"/><meta property=\"og:image:alt\" content=\"Hightouch.\"/><meta property=\"og:image:width\" content=\"1200\"/><meta property=\"og:image:height\" content=\"630\"/><link"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://hightouch.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://hightouch.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://hightouch.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://hightouch.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

100 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityAccessibilityBrowser audit

Elements with visible text labels do not have matching accessible names.

100 Fail

Check name

Elements with visible text labels do not have matching accessible names.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch)."
}

SEOSEOBrowser audit

Links are not crawlable

50 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Font display

17 Fail

Check name

Font display

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 140 ms

Fix guidance

Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 140 ms",
  "description": "Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

17 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

5.0 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "5.0 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 4991.774000000026
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

9 Fail

Check name

Loading performance

Score

48/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 100,
      "displayValue": "0.4 s",
      "numericValue": 441.00258604914455
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 10 ms",
      "numericValue": 14
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "8.4 s",
      "numericValue": 8427.443095092452
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 1,
      "displayValue": "1,600 ms",
      "numericValue": 1603.9999999999973
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 1,
      "displayValue": "12.1 s",
      "numericValue": 12132.42100612518
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 63,
      "displayValue": "2.0 s",
      "numericValue": 1981.0136485927073
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 15,
      "displayValue": "420 ms",
      "numericValue": 416
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "30 ms",
      "numericValue": 25.324604999999995
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

8 Warning

Check name

Improve image delivery

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 1,273 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 1,273 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

8 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 59 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 59 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

8 Warning

Check name

Render-blocking requests

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

2 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 8, 2026	53/100	Level 3, Bot-Aware	View report
Jun 8, 2026	52/100	Level 3, Bot-Aware	Current report