CanAgentUse

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https://www.hubspot.com/

SCANNED

Jun 3, 2026, 8:33 PM

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https://www.hubspot.com/

SCANNED

Jun 3, 2026, 8:33:41 PMJun 3, 2026, 8:33 PM

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47/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

HubSpot | Software & Tools for your Business - Homepage

HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	41	Priority fix	7	15	1	View details
Discoverability	71	Needs work	5	4	0	View details
Content Readiness	42	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	4	Priority fix	4	24	2	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	77	Mostly ready	6	2	12	View details
GEO Readiness	86	Mostly ready	2	0	4
AIO Readiness	78	Mostly ready	3	1	3	View details
AEO Readiness	66	Needs work	1	1	5	View details
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	80	Mostly ready	8	1	0	View details
Security & Trust	80	Mostly ready	4	1	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	49	Priority fix	23	4	0	View details
Performance	25	Priority fix	11	3	0	View details
Accessibility	93	Strong	12	1	0	View details

Prioritized recommendations

Issues ranked by score impact

42 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

100 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "script-src 'unsafe-inline' 'unsafe-eval' 'self' 1003891.track.convertexperiments.com app.hubspot.com cdn-3.convertexperiments.com cdn-4.convertexperiments.com *.metrics.convertexperiments.com *.signals.convertexperiments.com logs.convertexperiments.com *.convertexperiments.com cdn.pdst.fm connect.facebook.net js.hs-analytics.net js.hs-banner.com js.hsforms.net js.hsleadflows.net js.hubspotfeedback.com js.usemessages.com organizer.bizzabo.com play.vidyard.com script.hotjar.com snap.licdn.com static.hotjar.com static.hsappstatic.net www.google-analytics.com www.googletagmanager.com www.recaptcha.net code.highcharts.com www.youtube.com js.hubspot.com www.dropbox.com widget.altrulabs.com www.google.com maps.googleapis.com wt-assets.hubteam.com cdn2.hubspot.net www.redditstatic.com cdn.veritonic.com gosniply.com d.impactradius-event.com js.hubspot.com 50339659.hs-sites.com analytics.tiktok.com 'strict-dynamic' 'nonce-cKB0VqEGObwvooNnSKRL7w=='; report-uri https://send.hsbrowserreports.com/csp/report; upgrade-insecure-requests"
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

50 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization",
    "Product",
    "SoftwareApplication",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/template_assets/1/207924262801/1779380656911/template_footer-core-critical.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/template_assets/1/207928094053/1779380660113/template_footer-core-non-critical.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/template_assets/1/80992946022/1740999027946/template_section.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/template_assets/1/194395071286/1775141354030/template_button.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/module_assets/1/80992206983/1780492950510/module_logoCarousel.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.hubspot.com/hubfs/hub_generated/template_assets/1/194395071318/1768385548642/template_roundButton.min.css",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html;charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html;charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 71885,
        "excerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title>HubSpot | Software &amp; Tools for your Business - Homepage</title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n  ",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: 3 buttons missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [
      "<button class=\"global-nav-mobile-list-item-dropdown-toggle\" aria-expanded=\"false\" aria-controls=\"global-nav-mobile-dropdown-list-main_solutions_by-use-case\" data-hs-event-72370834=\"1\"> <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </button>",
      "<button class=\"global-nav-mobile-list-item-dropdown-toggle\" aria-expanded=\"false\" aria-controls=\"global-nav-mobile-dropdown-list-main_solutions_by-team-size\" data-hs-event-72370834=\"1\"> <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </button>",
      "<button class=\"global-nav-mobile-list-item-dropdown-toggle\" aria-expanded=\"false\" aria-controls=\"global-nav-mobile-dropdown-list-main_solutions_why-hubspot\" data-hs-event-72370834=\"1\"> <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"global-nav-site-search-input cl-input-input\" name=\"q\" type=\"search\" data-global-nav-search-results-page placeholder=\"Search HubSpot\" value aria-label>",
      "<input class=\"global-nav-site-search-input cl-input-input\" name=\"q\" type=\"search\" data-global-nav-search-results-page placeholder=\"Search HubSpot\" value aria-label>"
    ],
    "imagesMissingAlt": [
      "<img src=\"https://trkn.us/pixel/conv/ppt=23029;g=sitewide;gid=54862;ord=[uniqueid]\" style=\"display:none\">",
      "<img src=\"https://arttrk.com/pixel/?ad_log=referer&amp;action=lead&amp;pixid=6d6f32d8-e109-4ae6-9589-0a5f14faea43\" width=\"1\" height=\"1\" border=\"0\" style=\"display: none;\">",
      "<img src=\"https://sca-1113-adswizz.attribution.adswizz.com/fire?pixelId=8000fe70-c5b5-41f6-adb3-32183985eb54&amp;type=sitevisit&amp;subtype=Sitewide&amp;aw_0_req.gdpr=true\" style=\"display:none\">",
      "<img src=\"https://t.co/1/i/adsct?=&amp;bci=4&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=3&amp;event=%7B%22%22%3A%22%22%7D&amp;event_id=209d9819-a00f-4ce5-95e0-57401ce0175f&amp;integration=gtm&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=2ae1428c-8f14-43f1-8b5a-ac2bcd3f7110&amp;pt=HubSpot%20%7C%20Software%20%26%20Tools%20for%20your%20Business%20-%20Homepage&amp;tw_document_href=&amp;tw_iframe_status=0&amp;tw_pid_src=1",
      "<img src=\"https://analytics.twitter.com/1/i/adsct?=&amp;bci=4&amp;dv=Asia%2FCalcutta%26en-US%2Cen%26Google%20Inc.%26Linux%20x86_64%26255%26800%26600%261%2624%26800%26600%260%26na&amp;eci=3&amp;event=%7B%22%22%3A%22%22%7D&amp;event_id=209d9819-a00f-4ce5-95e0-57401ce0175f&amp;integration=gtm&amp;p_id=Twitter&amp;p_user_id=0&amp;pl_id=2ae1428c-8f14-43f1-8b5a-ac2bcd3f7110&amp;pt=HubSpot%20%7C%20Software%20%26%20Tools%20for%20your%20Business%20-%20Homepage&amp;tw_document_href=&amp;tw_iframe_status=0"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 114,
    "links": 241,
    "inaccessibleLinks": 0,
    "buttons": 43,
    "inaccessibleButtons": 3,
    "images": 96,
    "imagesWithAlt": 91,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 2
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

13 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

50/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Wed, 03 Jun 2026 14:08:34 GMT",
  "schemaDates": [],
  "metaDateCount": 1,
  "timeDateCount": 0
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="q"> is missing tool-param-description.
<input name="q"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 286,
        "interactiveWithTags": 0,
        "totalCount": 288,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 286,
        "interactiveWithTags": 0,
        "totalCount": 288,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 286,
    "interactiveWithTags": 0,
    "totalCount": 288,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"q\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-about",
      "text": "About Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-about\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"About Us\" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-about\"> About Us</a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us</a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-management",
      "text": "Management Team",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-management\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Management Team\" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-management\"> Management Team</a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-smallbiz",
      "text": "Learn more about HubSpot’s Starter Customer Platform",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-smallbiz\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-smallbiz\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Small Businesses &amp; Startups\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Starter Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-enterprise",
      "text": "Learn more about HubSpot’s Enterprise Customer Platform",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-enterprise\" href=\"https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-enterprise\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Enterprises\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Enterprise Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-wch",
      "text": "Learn more about why how HubSpot’s solution is different",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-wch\" href=\"https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-wch\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Why Choose HubSpot?\"> Learn more <span class=\"visually-hidden\">about why how HubSpot&#x2019;s solution is different</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-smallbiz",
      "text": "Learn more about HubSpot’s Starter Customer Platform",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-smallbiz\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Small Businesses &amp; Startups\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-smallbiz\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Starter Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-enterprise",
      "text": "Learn more about HubSpot’s Enterprise Customer Platform",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-enterprise\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Enterprises\" href=\"https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-enterprise\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Enterprise Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-wch",
      "text": "Learn more about why how HubSpot’s solution is different",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-wch\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Why Choose HubSpot?\" href=\"https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-wch\"> Learn more <span class=\"visually-hidden\">about why how HubSpot&#x2019;s solution is different</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-about",
      "text": "About Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-about\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"About Us\" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-about\"> About Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-management",
      "text": "Management Team",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-management\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Management Team\" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-management\"> Management Team <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/marketing?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-marketing",
      "text": "Learn more about Marketing Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-marketing\" href=\"https://www.hubspot.com/products/marketing?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-marketing\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Marketing Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-sales",
      "text": "Learn more about Sales Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-sales\" href=\"https://www.hubspot.com/products/sales?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-sales\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Sales Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-service",
      "text": "Learn more about Service Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-service\" href=\"https://www.hubspot.com/products/service?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-service\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Service Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/content?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-cms",
      "text": "Learn more about Content Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-cms\" href=\"https://www.hubspot.com/products/content?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-cms\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Content Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/data?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-data",
      "text": "Learn more about Data Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-data\" href=\"https://www.hubspot.com/products/data?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-data\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Data Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/commerce?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-commerce",
      "text": "Learn more about Commerce Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-commerce\" href=\"https://www.hubspot.com/products/commerce?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-commerce\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Commerce Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/ai-crm?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-smartcrm",
      "text": "Learn more about HubSpot's Smart CRM",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-smartcrm\" href=\"https://www.hubspot.com/products/crm/ai-crm?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-smartcrm\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about HubSpot&apos;s Smart CRM</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-breeze",
      "text": "Learn more about Breeze, HubSpot's AI tools",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-breeze\" href=\"https://www.hubspot.com/products/artificial-intelligence?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-breeze\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Breeze, HubSpot&apos;s AI tools</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-starter",
      "text": "Learn more about the HubSpot Small Business Bundle of tools",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-starter\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-starter\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about the HubSpot Small Business Bundle of tools</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/aeo?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-aeo",
      "text": "Learn more about AEO",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-aeo\" href=\"https://www.hubspot.com/products/aeo?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-aeo\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about AEO</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/case-studies/unipart?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-unipart",
      "text": "Read full case studyabout Unipart",
      "html": "<a class=\"cl-textLink breeze-agents-tabbed-testimonials__author-cta homepage-unipart\" href=\"https://www.hubspot.com/case-studies/unipart?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-unipart\" data-cl-theme=\"white\">Read full case study<span class=\"visually-hidden\">about Unipart</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=about-us",
      "text": "About Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=about-us\" data-order=\"1\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; About Us\"> About Us </a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=management-team",
      "text": "Management Team",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=management-team\" data-order=\"3\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Management Team\"> Management Team </a>"
    },
    {
      "href": "https://www.hubspot.com/company/board-of-directors?hubs_content=www.hubspot.com/&hubs_content-cta=board-of-directors",
      "text": "Board of Directors",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/board-of-directors?hubs_content=www.hubspot.com/&amp;hubs_content-cta=board-of-directors\" data-order=\"4\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Board of Directors\"> Board of Directors </a>"
    },
    {
      "href": "https://www.hubspot.com/sustainability?hubs_content=www.hubspot.com/&hubs_content-cta=footer-company-sustainability",
      "text": "Sustainability",
      "html": "<a class=\"ga_nav_link footer-company-sustainability\" href=\"https://www.hubspot.com/sustainability?hubs_content=www.hubspot.com/&amp;hubs_content-cta=footer-company-sustainability\" data-order=\"7\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Sustainability\"> Sustainability </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=contact-us",
      "text": "Contact Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=contact-us\" data-order=\"8\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Contact Us\"> Contact Us </a>"
    },
    {
      "href": "https://www.linkedin.com/company/hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=hstc_linkedin",
      "text": "Linkedin",
      "html": "<a href=\"https://www.linkedin.com/company/hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=hstc_linkedin\" target=\"_blank\" class=\"ga_nav_link hstc_linkedin\" data-order=\"5\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Linkedin\" data-cy=\"global-nav-social-media-link\"> <svg class=\"cl-icon\"> <use href=\"#cl-icon-linkedin\"/> </svg> <span class=\"hidden-social\">Linkedin</span> </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-support",
      "text": "Customer Support",
      "html": "<a class=\"global-nav-utility-link cl-navLink-link ga_nav_link nav-utility-support\" target=\"_blank\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Customer Support\" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-support\"> <svg aria-hidden=\"true\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M10.9838 6.69742C10.7475 6.69742 10.5563 6.50617 10.5563 6.26992V1.98367C10.5563 1.74742 10.365 1...."
    },
    {
      "href": "https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&hubs_signup-cta=nav-utility-contactsales&hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contactsales",
      "text": "Contact Sales",
      "html": "<a class=\"global-nav-utility-link cl-navLink-link ga_nav_link nav-utility-contactsales\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Sales\" href=\"https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&amp;hubs_signup-cta=nav-utility-contactsales&amp;hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contactsales\"> <svg aria-hidden=\"true\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M7.92847 3..."
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us</a>"
    },
    {
      "href": "https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-support",
      "text": "Scale support",
      "html": "<a class=\"global-nav-card-title-link ga_nav_link nav-solutions-support\" href=\"https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-support\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Scale support\"> Scale support </a>"
    },
    {
      "href": "https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-support",
      "text": "Scale support",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-solutions-support\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Scale support\" href=\"https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-support\"> Scale support <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-support",
      "text": "Customer Support",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-support\" target=\"_blank\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Customer Support\" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-support\"> Customer Support <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&hubs_signup-cta=nav-utility-contactsales&hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contactsales",
      "text": "Contact Sales",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contactsales\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Sales\" href=\"https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&amp;hubs_signup-cta=nav-utility-contactsales&amp;hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contactsales\"> Contact Sales <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/>..."
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=contact-us",
      "text": "Contact Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=contact-us\" data-order=\"8\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Contact Us\"> Contact Us </a>"
    },
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=customer-support",
      "text": "Customer Support",
      "html": "<a class=\"ga_nav_link \" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=customer-support\" data-order=\"1\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Customers &gt; Customer Support\"> Customer Support </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://legal.hubspot.com/privacy-policy?hubs_content=www.hubspot.com/&hubs_content-cta=privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"https://legal.hubspot.com/privacy-policy?hubs_content=www.hubspot.com/&amp;hubs_content-cta=privacy-policy\" class=\"ga_nav_link\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Privacy Policy\">Privacy Policy</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-about",
      "text": "About Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-about\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"About Us\" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-about\"> About Us</a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us</a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-management",
      "text": "Management Team",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-management\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Management Team\" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-management\"> Management Team</a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-smallbiz",
      "text": "Learn more about HubSpot’s Starter Customer Platform",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-smallbiz\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-smallbiz\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Small Businesses &amp; Startups\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Starter Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-enterprise",
      "text": "Learn more about HubSpot’s Enterprise Customer Platform",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-enterprise\" href=\"https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-enterprise\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Enterprises\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Enterprise Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-wch",
      "text": "Learn more about why how HubSpot’s solution is different",
      "html": "<a class=\"global-nav-card-cta-text-link -small ga_nav_link nav-solutions-wch\" href=\"https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-wch\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Why Choose HubSpot?\"> Learn more <span class=\"visually-hidden\">about why how HubSpot&#x2019;s solution is different</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-smallbiz",
      "text": "Learn more about HubSpot’s Starter Customer Platform",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-smallbiz\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Small Businesses &amp; Startups\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-smallbiz\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Starter Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-enterprise",
      "text": "Learn more about HubSpot’s Enterprise Customer Platform",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-enterprise\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"For Enterprises\" href=\"https://www.hubspot.com/products/crm/enterprise?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-enterprise\"> Learn more <span class=\"visually-hidden\">about HubSpot&#x2019;s Enterprise Customer Platform</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-wch",
      "text": "Learn more about why how HubSpot’s solution is different",
      "html": "<a class=\"global-nav-mobile-list-item-article-card-link ga_nav_link nav-solutions-wch\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Why Choose HubSpot?\" href=\"https://www.hubspot.com/why-choose-hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-wch\"> Learn more <span class=\"visually-hidden\">about why how HubSpot&#x2019;s solution is different</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-about",
      "text": "About Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-about\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"About Us\" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-about\"> About Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-management",
      "text": "Management Team",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-management\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Management Team\" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-management\"> Management Team <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/marketing?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-marketing",
      "text": "Learn more about Marketing Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-marketing\" href=\"https://www.hubspot.com/products/marketing?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-marketing\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Marketing Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-sales",
      "text": "Learn more about Sales Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-sales\" href=\"https://www.hubspot.com/products/sales?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-sales\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Sales Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-service",
      "text": "Learn more about Service Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-service\" href=\"https://www.hubspot.com/products/service?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-service\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Service Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/content?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-cms",
      "text": "Learn more about Content Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-cms\" href=\"https://www.hubspot.com/products/content?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-cms\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Content Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/data?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-data",
      "text": "Learn more about Data Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-data\" href=\"https://www.hubspot.com/products/data?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-data\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Data Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/commerce?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-commerce",
      "text": "Learn more about Commerce Hub software",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-commerce\" href=\"https://www.hubspot.com/products/commerce?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-commerce\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Commerce Hub software</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/ai-crm?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-smartcrm",
      "text": "Learn more about HubSpot's Smart CRM",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-smartcrm\" href=\"https://www.hubspot.com/products/crm/ai-crm?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-smartcrm\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about HubSpot&apos;s Smart CRM</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-breeze",
      "text": "Learn more about Breeze, HubSpot's AI tools",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-breeze\" href=\"https://www.hubspot.com/products/artificial-intelligence?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-breeze\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about Breeze, HubSpot&apos;s AI tools</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-starter",
      "text": "Learn more about the HubSpot Small Business Bundle of tools",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-starter\" href=\"https://www.hubspot.com/products/crm/starter?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-starter\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about the HubSpot Small Business Bundle of tools</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/aeo?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-aeo",
      "text": "Learn more about AEO",
      "html": "<a class=\"cl-textLink -small wf-product-platform__card-textlink homepage-aeo\" href=\"https://www.hubspot.com/products/aeo?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-aeo\" data-cl-theme=\"white\">Learn more <svg class=\"cl-icon cl-textLink-icon -small\" aria-hidden=\"true\"> <use href=\"#cl-icon-next\"/> </svg><span class=\"visually-hidden\">about AEO</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents1",
      "text": "Learn moreabout Customer Agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents1\" href=\"https://www.hubspot.com/products/service/ai-customer-service-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents1\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about Customer Agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents2",
      "text": "Learn moreabout prospecting agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents2\" href=\"https://www.hubspot.com/products/sales/ai-prospecting-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents2\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about prospecting agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-agents3",
      "text": "Learn moreabout content agent",
      "html": "<a class=\"cl-textLink wf-animated-carousel-slide-link homepage-agents3\" href=\"https://www.hubspot.com/products/artificial-intelligence/ai-data-agent?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-agents3\" data-cl-theme=\"light\">Learn more<span class=\"visually-hidden\">about content agent</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/case-studies/unipart?hubs_content=www.hubspot.com/&hubs_content-cta=homepage-unipart",
      "text": "Read full case studyabout Unipart",
      "html": "<a class=\"cl-textLink breeze-agents-tabbed-testimonials__author-cta homepage-unipart\" href=\"https://www.hubspot.com/case-studies/unipart?hubs_content=www.hubspot.com/&amp;hubs_content-cta=homepage-unipart\" data-cl-theme=\"white\">Read full case study<span class=\"visually-hidden\">about Unipart</span> </a>"
    },
    {
      "href": "https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&hubs_content-cta=about-us",
      "text": "About Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/our-story?hubs_content=www.hubspot.com/&amp;hubs_content-cta=about-us\" data-order=\"1\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; About Us\"> About Us </a>"
    },
    {
      "href": "https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&hubs_content-cta=management-team",
      "text": "Management Team",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/management?hubs_content=www.hubspot.com/&amp;hubs_content-cta=management-team\" data-order=\"3\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Management Team\"> Management Team </a>"
    },
    {
      "href": "https://www.hubspot.com/company/board-of-directors?hubs_content=www.hubspot.com/&hubs_content-cta=board-of-directors",
      "text": "Board of Directors",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/board-of-directors?hubs_content=www.hubspot.com/&amp;hubs_content-cta=board-of-directors\" data-order=\"4\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Board of Directors\"> Board of Directors </a>"
    },
    {
      "href": "https://www.hubspot.com/sustainability?hubs_content=www.hubspot.com/&hubs_content-cta=footer-company-sustainability",
      "text": "Sustainability",
      "html": "<a class=\"ga_nav_link footer-company-sustainability\" href=\"https://www.hubspot.com/sustainability?hubs_content=www.hubspot.com/&amp;hubs_content-cta=footer-company-sustainability\" data-order=\"7\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Sustainability\"> Sustainability </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=contact-us",
      "text": "Contact Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=contact-us\" data-order=\"8\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Contact Us\"> Contact Us </a>"
    },
    {
      "href": "https://www.linkedin.com/company/hubspot?hubs_content=www.hubspot.com/&hubs_content-cta=hstc_linkedin",
      "text": "Linkedin",
      "html": "<a href=\"https://www.linkedin.com/company/hubspot?hubs_content=www.hubspot.com/&amp;hubs_content-cta=hstc_linkedin\" target=\"_blank\" class=\"ga_nav_link hstc_linkedin\" data-order=\"5\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Linkedin\" data-cy=\"global-nav-social-media-link\"> <svg class=\"cl-icon\"> <use href=\"#cl-icon-linkedin\"/> </svg> <span class=\"hidden-social\">Linkedin</span> </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-support",
      "text": "Customer Support",
      "html": "<a class=\"global-nav-utility-link cl-navLink-link ga_nav_link nav-utility-support\" target=\"_blank\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Customer Support\" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-support\"> <svg aria-hidden=\"true\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M10.9838 6.69742C10.7475 6.69742 10.5563 6.50617 10.5563 6.26992V1.98367C10.5563 1.74742 10.365 1...."
    },
    {
      "href": "https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&hubs_signup-cta=nav-utility-contactsales&hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contactsales",
      "text": "Contact Sales",
      "html": "<a class=\"global-nav-utility-link cl-navLink-link ga_nav_link nav-utility-contactsales\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Sales\" href=\"https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&amp;hubs_signup-cta=nav-utility-contactsales&amp;hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contactsales\"> <svg aria-hidden=\"true\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M7.92847 3..."
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-utility-link cl-dropdown-menu-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us</a>"
    },
    {
      "href": "https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-support",
      "text": "Scale support",
      "html": "<a class=\"global-nav-card-title-link ga_nav_link nav-solutions-support\" href=\"https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-support\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Scale support\"> Scale support </a>"
    },
    {
      "href": "https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&hubs_content-cta=nav-solutions-support",
      "text": "Scale support",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-solutions-support\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Scale support\" href=\"https://www.hubspot.com/use-case/scale-customer-service-support?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-support\"> Scale support <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contact",
      "text": "Contact Us",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contact\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Us\" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contact\"> Contact Us <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-support",
      "text": "Customer Support",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-support\" target=\"_blank\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Customer Support\" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-support\"> Customer Support <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/> </svg> </a>"
    },
    {
      "href": "https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&hubs_signup-cta=nav-utility-contactsales&hubs_content=www.hubspot.com/&hubs_content-cta=nav-utility-contactsales",
      "text": "Contact Sales",
      "html": "<a class=\"global-nav-mobile-list-item-link ga_nav_link nav-utility-contactsales\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Contact Sales\" href=\"https://offers.hubspot.com/contact-sales?hubs_signup-url=www.hubspot.com/&amp;hubs_signup-cta=nav-utility-contactsales&amp;hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-utility-contactsales\"> Contact Sales <svg class=\"global-nav-mobile-icon-right-chevron cl-icon\" aria-hidden=\"true\" fill=\"currentColor\"> <use href=\"#cl-icon-right\"/>..."
    },
    {
      "href": "https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&hubs_content-cta=contact-us",
      "text": "Contact Us",
      "html": "<a class=\"ga_nav_link \" href=\"https://www.hubspot.com/company/contact?hubs_content=www.hubspot.com/&amp;hubs_content-cta=contact-us\" data-order=\"8\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Company &gt; Contact Us\"> Contact Us </a>"
    },
    {
      "href": "https://help.hubspot.com/?hubs_content=www.hubspot.com/&hubs_content-cta=customer-support",
      "text": "Customer Support",
      "html": "<a class=\"ga_nav_link \" href=\"https://help.hubspot.com/?hubs_content=www.hubspot.com/&amp;hubs_content-cta=customer-support\" data-order=\"1\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Customers &gt; Customer Support\"> Customer Support </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://legal.hubspot.com/privacy-policy?hubs_content=www.hubspot.com/&hubs_content-cta=privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"https://legal.hubspot.com/privacy-policy?hubs_content=www.hubspot.com/&amp;hubs_content-cta=privacy-policy\" class=\"ga_nav_link\" data-ga_nav_type=\"footer_nav\" data-ga_nav_tree_text=\"Privacy Policy\">Privacy Policy</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

110 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 113,
  "passing": 3,
  "failing": [
    {
      "heading": "The HubSpot Customer Platform",
      "headingHtml": "<h2 class=\"global-nav-header-content-title\">The HubSpot Customer Platform</h2>",
      "firstParagraph": "All of HubSpot's marketing, sales, and customer service software on one agentic platform.",
      "paragraphHtml": "<p class=\"global-nav-header-content-description\">All of HubSpot&apos;s marketing, sales, and customer service software on one agentic platform.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Marketing Hub</h3>",
      "firstParagraph": "Marketing automation software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Marketing automation software</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Sales Hub</h3>",
      "firstParagraph": "Sales software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Sales software</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Service Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Service Hub</h3>",
      "firstParagraph": "Customer service software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Customer service software</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Content Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Content Hub</h3>",
      "firstParagraph": "Content marketing software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Content marketing software</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Data Hub</h3>",
      "firstParagraph": "Data management software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Data management software</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Commerce Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Commerce Hub</h3>",
      "firstParagraph": "CPQ, billing, and payments software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">CPQ, billing, and payments software</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Smart CRM",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Smart CRM</h3>",
      "firstParagraph": "AI-powered, flexible CRM software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">AI-powered, flexible CRM software</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Small Business Bundle",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Small Business Bundle</h3>",
      "firstParagraph": "The Starter edition of each product, built for startups and small businesses",
      "paragraphHtml": "<p class=\"global-nav-card-description\">The Starter edition of each product, built for startups and small businesses</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Breeze",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Breeze</h3>",
      "firstParagraph": "AI agents and features that power the entire platform",
      "paragraphHtml": "<p class=\"global-nav-card-description\">AI agents and features that power the entire platform</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "AEO (Beta)",
      "headingHtml": "<h3 class=\"global-nav-card-title\">AEO (Beta)</h3>",
      "firstParagraph": "Answer engine optimization tools that track and improve your brand's visibility in AI results",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Answer engine optimization tools that track and improve your brand&apos;s visibility in AI results</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "HubSpot Marketplace",
      "headingHtml": "<h3 class=\"global-nav-card-title\">HubSpot Marketplace</h3>",
      "firstParagraph": "Connect your favorite apps to HubSpot",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Connect your favorite apps to HubSpot</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing",
      "headingHtml": "<h2 class=\"global-nav-header-sublinks-title\">Marketing</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Generate leads",
      "headingHtml": "<h3 class=\"global-nav-card-title\"> <a class=\"global-nav-card-title-link ga_nav_link nav-solutions-leads\" href=\"https://www.hubspot.com/use-case/generate-leads?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-leads\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Generate leads\"> Generate leads </a> </h3>",
      "firstParagraph": "Convert visitors into contacts for your database.",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Convert visitors into contacts for your database.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Automate marketing",
      "headingHtml": "<h3 class=\"global-nav-card-title\"> <a class=\"global-nav-card-title-link ga_nav_link nav-solutions-automate\" href=\"https://www.hubspot.com/use-case/automate-marketing?hubs_content=www.hubspot.com/&amp;hubs_content-cta=nav-solutions-automate\" data-ga_nav_type=\"header_nav\" data-ga_nav_tree_text=\"Automate marketing\"> Automate marketing </a> </h3>",
      "firstParagraph": "Create campaigns with automation and AI.",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Create campaigns with automation and AI.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales",
      "headingHtml": "<h2 class=\"global-nav-header-sublinks-title\">Sales</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Build pipeline",
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      "heading": "Spotlight: Product Updates",
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      "heading": "The HubSpot Customer Platform",
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      "heading": "Free HubSpot CRM",
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      "heading": "Overview of all products",
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    {
      "heading": "Marketing Hub",
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      "heading": "Small Business Bundle",
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      "heading": "AEO (Beta)",
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      "heading": "Spotlight: Product Updates",
      "headingHtml": "<h3 class=\"global-nav-mobile-list-item-article-card-title\">Spotlight: Product Updates</h3>",
      "firstParagraph": "Learn about HubSpot’s featured product releases and announcements in this semi-annual product showcase.",
      "paragraphHtml": "<p class=\"global-nav-mobile-list-item-article-card-description\">Learn about HubSpot&#x2019;s featured product releases and announcements in this semi-annual product showcase.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Featured Links",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Featured Links</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Community & Events",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Community &amp; Events</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Partners",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Partners</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Education",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Education</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tools",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Tools</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Services",
      "headingHtml": "<h2 class=\"global-nav-mobile-list-item-heading \">Services</h2>",
      "firstParagraph": "HubSpot Agentic Customer Platform",
      "paragraphHtml": "<p class=\"wf-page-header_tagline cl-p -microheading\">HubSpot Agentic Customer Platform</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "299,000+ customers in over 135 countries grow their businesses with HubSpot.",
      "headingHtml": "<h2 class=\"csol-logo-carousel-header cl-h4\">299,000+ customers in over 135 countries grow their businesses with HubSpot.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "HubSpot's Agentic Customer Platform",
      "headingHtml": "<h2 class=\"wf-customer-platform__header-heading cl-h1 -h2-on-mobile\">HubSpot&apos;s Agentic Customer Platform</h2>",
      "firstParagraph": "Connected data and tools make it easier to know, do, and connect everything across your business.",
      "paragraphHtml": "<p class=\"wf-customer-platform__header-description -medium\">Connected data and tools make it easier to know, do, and connect everything across your business.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "A CRM that’s really smart.",
      "headingHtml": "<h3 class=\"wf-flexible-section-header-heading cl-h2\">A CRM that&#x2019;s really smart.</h3>",
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      "paragraphHtml": "<p class=\"wf-flexible-section-header-description\">HubSpot&#x2019;s Smart CRM is the single source of truth that connects all your business data.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Products that connect to everything.",
      "headingHtml": "<h3 class=\"wf-flexible-section-header-heading cl-h2\">Products that connect to everything.</h3>",
      "firstParagraph": "Unify your teams to create content, find leads, close deals, and grow revenue.",
      "paragraphHtml": "<p class=\"wf-flexible-section-header-description\">Unify your teams to create content, find leads, close deals, and grow revenue.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Breeze: AI that gets your work done.",
      "headingHtml": "<h3 class=\"wf-flexible-section-header-heading cl-h2\">Breeze: AI that gets your work done.</h3>",
      "firstParagraph": "Built-in AI tools boost productivity, scale growth, and unlock insights.",
      "paragraphHtml": "<p class=\"wf-flexible-section-header-description\">Built-in AI tools boost productivity, scale growth, and unlock insights.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Growing a business is hard. HubSpot makes it easier.",
      "headingHtml": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Growing a business is hard. HubSpot makes it easier.</h2>",
      "firstParagraph": "Disconnected tools and data slow you down. HubSpot connects everything — and everyone — in one place to make growing a business easier than you think.",
      "paragraphHtml": "<p class=\"wf-flexible-section-header-description\">Disconnected tools and data slow you down. HubSpot connects everything &#x2014; and everyone &#x2014; in one place to make growing a business easier than you think.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing Hub®",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Marketing Hub<span class=\"wf-product-platform__trademark\">&#xae;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sales Hub®",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Sales Hub<span class=\"wf-product-platform__trademark\">&#xae;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Service Hub®",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Service Hub<span class=\"wf-product-platform__trademark\">&#xae;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Content Hub™",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Content Hub<span class=\"wf-product-platform__trademark\">&#x2122;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Data Hub™",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Data Hub<span class=\"wf-product-platform__trademark\">&#x2122;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Commerce Hub™",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Commerce Hub<span class=\"wf-product-platform__trademark\">&#x2122;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Smart CRM™",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Smart CRM<span class=\"wf-product-platform__trademark\">&#x2122;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Breeze™",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Breeze<span class=\"wf-product-platform__trademark\">&#x2122;</span></h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Small Business Bundle",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">Small Business Bundle</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AEO (Beta)",
      "headingHtml": "<h3 class=\"wf-product-platform__card-heading cl-h5 \">AEO (Beta)</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Customer Agent</h3>",
      "firstParagraph": "Resolve 65% of your customer inquiries automatically.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Resolve 65% of your customer inquiries automatically.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Prospecting Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Prospecting Agent</h3>",
      "firstParagraph": "Spot buying signals, source contacts, and launch personalized outreach — instantly.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Spot buying signals, source contacts, and launch personalized outreach &#x2014; instantly.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Data Agent</h3>",
      "firstParagraph": "Get instant answers to custom questions about your customers.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Get instant answers to custom questions about your customers.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Customer Agent</h3>",
      "firstParagraph": "Resolve 65% of your customer inquiries automatically.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Resolve 65% of your customer inquiries automatically.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Prospecting Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Prospecting Agent</h3>",
      "firstParagraph": "Spot buying signals, source contacts, and launch personalized outreach — instantly.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Spot buying signals, source contacts, and launch personalized outreach &#x2014; instantly.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Data Agent</h3>",
      "firstParagraph": "Get instant answers to custom questions about your customers.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Get instant answers to custom questions about your customers.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Customer Agent</h3>",
      "firstParagraph": "Resolve 65% of your customer inquiries automatically.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Resolve 65% of your customer inquiries automatically.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Prospecting Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Prospecting Agent</h3>",
      "firstParagraph": "Spot buying signals, source contacts, and launch personalized outreach — instantly.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Spot buying signals, source contacts, and launch personalized outreach &#x2014; instantly.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data Agent",
      "headingHtml": "<h3 class=\"wf-animated-carousel-slide-title\">Data Agent</h3>",
      "firstParagraph": "Get instant answers to custom questions about your customers.",
      "paragraphHtml": "<p class=\"wf-animated-carousel-slide-description \">Get instant answers to custom questions about your customers.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Works with the tools you already use. 2,000+ integrations.",
      "headingHtml": "<h3 class=\"wf-rotating-svg-heading cl-h3\">Works with the tools you already use. 2,000+ integrations.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Remarkable results for every size business.",
      "headingHtml": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Remarkable results for every size business.</h2>",
      "firstParagraph": "Scale your business with HubSpot. The proof is in our customers’ success.",
      "paragraphHtml": "<p class=\"wf-flexible-section-header-description\">Scale your business with HubSpot. The proof is in our customers&#x2019; success.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Voted #1 in 526 G2 Reports",
      "headingHtml": "<h3 class=\"wf-badges-title cl-h3\">Voted #1 in 526 G2 Reports </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Make impossible growth feel impossibly easy, with HubSpot",
      "headingHtml": "<h2 class=\"wf-elevated-cta__header cl-h1 -brand\">Make impossible growth feel impossibly easy, with HubSpot</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular Features",
      "headingHtml": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Popular Features</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Tools",
      "headingHtml": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Free Tools</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Company</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customers",
      "headingHtml": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Customers</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Partners",
      "headingHtml": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Partners</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>",
      "firstParagraph": "Copyright © 2026 HubSpot, Inc.",
      "paragraphHtml": "<p data-cy=\"global-nav-copyright-text\">Copyright &#xa9; 2026 HubSpot, Inc.</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 80/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: tools, homepage, where, market, teams, scale, close, retain.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 80/100 and needs improvement.

Evidence

{
  "title": "HubSpot | Software & Tools for your Business - Homepage",
  "h1": "Where go-to-market teams go to grow scale close retain grow",
  "description": "HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.",
  "topicOverlap": 0.3333333333333333,
  "topicTerms": [
    "hubspot",
    "software",
    "tools",
    "business",
    "homepage",
    "where",
    "market",
    "teams",
    "grow",
    "scale",
    "close",
    "retain"
  ],
  "descriptionTerms": [
    "hubspot",
    "customer",
    "platform",
    "includes",
    "all",
    "marketing",
    "sales",
    "service",
    "crm",
    "software",
    "need",
    "grow",
    "business"
  ],
  "missingFromDescription": [
    "tools",
    "homepage",
    "where",
    "market",
    "teams",
    "scale",
    "close",
    "retain"
  ],
  "score": 80,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

3 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 3,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 1,
      "heading": "Before first heading",
      "text": "We use cookies to improve HubSpot’s site. Some cookies are necessary for our website and services to function properly. Other cookies are optional and help personalize your experience, including advertising and analytics. You can consent to all cookies, decline all optional cookies, or manage optional cookies. Without a selection, our default cookie settings will apply. You can change your preferences at any time....",
      "words": 72,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (72 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>We use cookies to improve HubSpot&#x2019;s site. Some cookies are necessary for our website and services to function properly. Other cookies are optional and help personalize your experience, including advertising and analytics. You can consent to all cookies, decline all optional cookies, or manage optional cookies. Without a selection, our default cookie settings will apply. You can change your preferences at any time. To learn more, check out our <a href=\"https://legal.hubspot.com/cooki..."
    },
    {
      "index": 68,
      "heading": "H2: Remarkable results for every size business.",
      "text": "“HubSpot took the time to understand our business needs fully. The pre-sales and subsequent support really stood out from the start. They committed to engage with us deeply and work side-by-side with us on the implementation. They’ve since more than met this commitment.”",
      "words": 44,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (44 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"breeze-agents-tabbed-testimonials__quote\">&#x201c;HubSpot took the time to understand our business needs fully. The pre-sales and subsequent support really stood out from the start. They committed to engage with us deeply and work side-by-side with us on the implementation. They&#x2019;ve since more than met this commitment.&#x201d;</p>"
    },
    {
      "index": 84,
      "heading": "H2: Remarkable results for every size business.",
      "text": "“Just like you’d train a new hire, we trained customer agent — and now it’s often more accurate than we were. [...] And when something needs a human touch, our team can step in quickly — with full context at their fingertips.”",
      "words": 41,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"breeze-agents-tabbed-testimonials__quote\">&#x201c;Just like you&#x2019;d train a new hire, we trained customer agent &#x2014; and now it&#x2019;s often more accurate than we were. [...] And when something needs a human touch, our team can step in quickly &#x2014; with full context at their fingertips.&#x201d;</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

110 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 113,
  "passing": 3,
  "failing": [
    {
      "heading": "The HubSpot Customer Platform",
      "headingHtml": "<h2 class=\"global-nav-header-content-title\">The HubSpot Customer Platform</h2>",
      "firstParagraph": "All of HubSpot's marketing, sales, and customer service software on one agentic platform.",
      "paragraphHtml": "<p class=\"global-nav-header-content-description\">All of HubSpot&apos;s marketing, sales, and customer service software on one agentic platform.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketing Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Marketing Hub</h3>",
      "firstParagraph": "Marketing automation software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Marketing automation software</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales Hub",
      "headingHtml": "<h3 class=\"global-nav-card-title\">Sales Hub</h3>",
      "firstParagraph": "Sales software",
      "paragraphHtml": "<p class=\"global-nav-card-description\">Sales software</p>",
      "words": 2,
      "direct": false,
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      "heading": "Startups & Small Businesses",
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      "heading": "Artificial Intelligence",
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      "heading": "Small Business Bundle",
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    {
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

110 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 41,
  "questionH2s": [
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      "text": "Why HubSpot?",
      "isQuestion": true,
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    {
      "index": 24,
      "text": "Why HubSpot?",
      "isQuestion": true,
      "html": "<h2 class=\"global-nav-mobile-list-item-heading -heading-h5\">Why HubSpot?</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 75/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

3 image(s) are missing width/height attributes. 2 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 75/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 2277,
  "htmlBytes": 751589,
  "imagesMissingDimensions": [
    {
      "src": "https://www.hubspot.com/hubfs/HS_Full_Bleed_1_optmised.webp",
      "width": "",
      "height": "",
      "loading": "eager",
      "html": "<img src=\"https://www.hubspot.com/hubfs/HS_Full_Bleed_1_optmised.webp\" alt fetchpriority=\"high\" loading=\"eager\">"
    },
    {
      "src": "https://trkn.us/pixel/conv/ppt=23029;g=sitewide;gid=54862;ord=[uniqueid]",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://trkn.us/pixel/conv/ppt=23029;g=sitewide;gid=54862;ord=[uniqueid]\" style=\"display:none\">"
    },
    {
      "src": "https://sca-1113-adswizz.attribution.adswizz.com/fire?pixelId=8000fe70-c5b5-41f6-adb3-32183985eb54&type=sitevisit&subtype=Sitewide&aw_0_req.gdpr=true",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://sca-1113-adswizz.attribution.adswizz.com/fire?pixelId=8000fe70-c5b5-41f6-adb3-32183985eb54&amp;type=sitevisit&amp;subtype=Sitewide&amp;aw_0_req.gdpr=true\" style=\"display:none\">"
    }
  ],
  "possibleDialogs": [
    "<div id=\"hs-eu-cookie-confirmation\" class=\"hs-banner-optimization-animation\" data-nosnippet=\"true\" role=\"dialog\" aria-label=\"Cookie banner\" aria-modal=\"true\"><div class=\"hs-eu-cookie-close-button\"><button aria-labelledby=\"hs-eu-cookie-close-button\" data-test-id=\"banner-close-btn\" class=\"banner-close-btn\" data-hs-event-72370834=\"1\">&#xd7;<span class=\"visually-hidden\" id=\"hs-eu-cookie-close-button\">close</span></button></div><div id=\"hs-eu-cookie-confirmation-inner\"><div id=\"hs-eu-header-contai...",
    "<div id=\"hs-interactives-modal-overlay\" class=\"go1632949049\"></div>"
  ],
  "score": 75,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 6,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 83/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: tools, homepage, where, market, teams, scale, close, retain.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

83/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 83/100 and needs improvement.

Evidence

{
  "title": "HubSpot | Software & Tools for your Business - Homepage",
  "h1": "Where go-to-market teams go to grow scale close retain grow",
  "description": "HubSpot's customer platform includes all the marketing, sales, customer service, and CRM software you need to grow your business.",
  "topicOverlap": 0.3333333333333333,
  "definitionCount": 6,
  "topicTerms": [
    "hubspot",
    "software",
    "tools",
    "business",
    "homepage",
    "where",
    "market",
    "teams",
    "grow",
    "scale",
    "close",
    "retain"
  ],
  "descriptionTerms": [
    "hubspot",
    "customer",
    "platform",
    "includes",
    "all",
    "marketing",
    "sales",
    "service",
    "crm",
    "software",
    "need",
    "grow",
    "business"
  ],
  "missingFromDescription": [
    "tools",
    "homepage",
    "where",
    "market",
    "teams",
    "scale",
    "close",
    "retain"
  ],
  "score": 83,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "The HubSpot Customer Platform",
      "html": "<h2 class=\"global-nav-header-content-title\">The HubSpot Customer Platform</h2>"
    },
    {
      "text": "Marketing",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Marketing</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Sales</h2>"
    },
    {
      "text": "Customer Service",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Customer Service</h2>"
    },
    {
      "text": "Content",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Content</h2>"
    },
    {
      "text": "Startups & Small Businesses",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Startups &amp; Small Businesses</h2>"
    },
    {
      "text": "Artificial Intelligence",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Artificial Intelligence</h2>"
    },
    {
      "text": "By Team Size",
      "html": "<h2 class=\"global-nav-large-header-card-title\">By Team Size</h2>"
    },
    {
      "text": "Why HubSpot?",
      "html": "<h2 class=\"global-nav-large-header-card-title\">Why HubSpot?</h2>"
    },
    {
      "text": "Featured Links",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Featured Links</h2>"
    },
    {
      "text": "Community & Events",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Community &amp; Events</h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Partners</h2>"
    },
    {
      "text": "Education",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Education</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Tools</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Services</h2>"
    },
    {
      "text": "The HubSpot Customer Platform",
      "html": "<h2 class=\"global-nav-mobile-link-header-banner-title\">The HubSpot Customer Platform</h2>"
    },
    {
      "text": "Marketing",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Marketing</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Sales</h2>"
    },
    {
      "text": "Customer Service",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Customer Service</h2>"
    },
    {
      "text": "Content",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Content</h2>"
    },
    {
      "text": "Startups & Small Businesses",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Startups &amp; Small Businesses</h2>"
    },
    {
      "text": "Artificial Intelligence",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Artificial Intelligence</h2>"
    },
    {
      "text": "By Team Size",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading -heading-h5\">By Team Size</h2>"
    },
    {
      "text": "Why HubSpot?",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading -heading-h5\">Why HubSpot?</h2>"
    },
    {
      "text": "Featured Links",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Featured Links</h2>"
    },
    {
      "text": "Community & Events",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Community &amp; Events</h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Partners</h2>"
    },
    {
      "text": "Education",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Education</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Tools</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Services</h2>"
    },
    {
      "text": "299,000+ customers in over 135 countries grow their businesses with HubSpot.",
      "html": "<h2 class=\"csol-logo-carousel-header cl-h4\">299,000+ customers in over 135 countries grow their businesses with HubSpot.</h2>"
    },
    {
      "text": "HubSpot's Agentic Customer Platform",
      "html": "<h2 class=\"wf-customer-platform__header-heading cl-h1 -h2-on-mobile\">HubSpot&apos;s Agentic Customer Platform</h2>"
    },
    {
      "text": "Growing a business is hard. HubSpot makes it easier.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Growing a business is hard. HubSpot makes it easier.</h2>"
    },
    {
      "text": "Built-in AI agents that work for you 24/7.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Built-in AI agents that work for you 24/7.</h2>"
    },
    {
      "text": "Remarkable results for every size business.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Remarkable results for every size business.</h2>"
    },
    {
      "text": "Make impossible growth feel impossibly easy, with HubSpot",
      "html": "<h2 class=\"wf-elevated-cta__header cl-h1 -brand\">Make impossible growth feel impossibly easy, with HubSpot</h2>"
    },
    {
      "text": "Popular Features",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Popular Features</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Free Tools",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Free Tools</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Company</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Customers",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Customers</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Partners</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is HubSpot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does HubSpot work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use HubSpot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is HubSpot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does HubSpot compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is HubSpot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does HubSpot work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does HubSpot compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "The HubSpot Customer Platform",
      "html": "<h2 class=\"global-nav-header-content-title\">The HubSpot Customer Platform</h2>"
    },
    {
      "text": "Marketing",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Marketing</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Sales</h2>"
    },
    {
      "text": "Customer Service",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Customer Service</h2>"
    },
    {
      "text": "Content",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Content</h2>"
    },
    {
      "text": "Startups & Small Businesses",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Startups &amp; Small Businesses</h2>"
    },
    {
      "text": "Artificial Intelligence",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Artificial Intelligence</h2>"
    },
    {
      "text": "By Team Size",
      "html": "<h2 class=\"global-nav-large-header-card-title\">By Team Size</h2>"
    },
    {
      "text": "Why HubSpot?",
      "html": "<h2 class=\"global-nav-large-header-card-title\">Why HubSpot?</h2>"
    },
    {
      "text": "Featured Links",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Featured Links</h2>"
    },
    {
      "text": "Community & Events",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Community &amp; Events</h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Partners</h2>"
    },
    {
      "text": "Education",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Education</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Tools</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"global-nav-header-sublinks-title\">Services</h2>"
    },
    {
      "text": "The HubSpot Customer Platform",
      "html": "<h2 class=\"global-nav-mobile-link-header-banner-title\">The HubSpot Customer Platform</h2>"
    },
    {
      "text": "Marketing",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Marketing</h2>"
    },
    {
      "text": "Sales",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Sales</h2>"
    },
    {
      "text": "Customer Service",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Customer Service</h2>"
    },
    {
      "text": "Content",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Content</h2>"
    },
    {
      "text": "Startups & Small Businesses",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Startups &amp; Small Businesses</h2>"
    },
    {
      "text": "Artificial Intelligence",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Artificial Intelligence</h2>"
    },
    {
      "text": "By Team Size",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading -heading-h5\">By Team Size</h2>"
    },
    {
      "text": "Why HubSpot?",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading -heading-h5\">Why HubSpot?</h2>"
    },
    {
      "text": "Featured Links",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Featured Links</h2>"
    },
    {
      "text": "Community & Events",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Community &amp; Events</h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Partners</h2>"
    },
    {
      "text": "Education",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Education</h2>"
    },
    {
      "text": "Tools",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Tools</h2>"
    },
    {
      "text": "Services",
      "html": "<h2 class=\"global-nav-mobile-list-item-heading \">Services</h2>"
    },
    {
      "text": "299,000+ customers in over 135 countries grow their businesses with HubSpot.",
      "html": "<h2 class=\"csol-logo-carousel-header cl-h4\">299,000+ customers in over 135 countries grow their businesses with HubSpot.</h2>"
    },
    {
      "text": "HubSpot's Agentic Customer Platform",
      "html": "<h2 class=\"wf-customer-platform__header-heading cl-h1 -h2-on-mobile\">HubSpot&apos;s Agentic Customer Platform</h2>"
    },
    {
      "text": "Growing a business is hard. HubSpot makes it easier.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Growing a business is hard. HubSpot makes it easier.</h2>"
    },
    {
      "text": "Built-in AI agents that work for you 24/7.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Built-in AI agents that work for you 24/7.</h2>"
    },
    {
      "text": "Remarkable results for every size business.",
      "html": "<h2 class=\"wf-flexible-section-header-heading cl-h2\">Remarkable results for every size business.</h2>"
    },
    {
      "text": "Make impossible growth feel impossibly easy, with HubSpot",
      "html": "<h2 class=\"wf-elevated-cta__header cl-h1 -brand\">Make impossible growth feel impossibly easy, with HubSpot</h2>"
    },
    {
      "text": "Popular Features",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Popular Features</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Free Tools",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Free Tools</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Company</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Customers",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Customers</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"hsg-footer__nav-heading global-footer__nav-heading\" role=\"presentation\"> <button class=\"hsg-footer__nav-toggle global-footer__nav-toggle\" data-cy=\"global-nav-footer-toggle-button\" aria-expanded=\"false\" data-hs-event-72370834=\"1\"> <span>Partners</span> <svg class=\"cl-icon\"> <use href=\"#cl-icon-right\"/> </svg> </button> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is HubSpot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does HubSpot work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use HubSpot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is HubSpot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does HubSpot compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is HubSpot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does HubSpot work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does HubSpot compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML or Link headers.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML or Link headers.",
      "howToFix": "Advertise the key location with rel=\"indexnow-key\" or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 494132
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    <title></title>\n    \n\n\n\n\n\n\n\n\n<!-- Build Number: 6.1.6 -->\n\n\n\n\n<!-- HREFLANG MACRO -->\n\n\n      \n      \n      \n\n      \n    \n\n\n      \n\n      \n\n      \n      \n        \n          \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n        \n        \n      \n    \n\n\n\n<!-- Social Sharing -->\n  \n  \n      <meta property=\"og:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  <meta property=\"og:image:width\" content=\"600\">\n  <meta property=\"og:image:height\" content=\"335\">\n  <meta name=\"twitter:image\" content=\"https://wtcfns.hubspot.com/wt-api/social-sharing\">\n  \n  <!-- End -->\n\n\n<meta name=\"theme-color\" content=\"#FF7A59\">\n<meta name=\"twitter:card\""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.hubspot.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.hubspot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.hubspot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.hubspot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Uses ARIA roles on incompatible elements

100 Fail

Check name

Uses ARIA roles on incompatible elements

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Many HTML elements can only be assigned certain ARIA roles. Using ARIA roles where they are not allowed can interfere with the accessibility of the web page. [Learn more about ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-allowed-role).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Many HTML elements can only be assigned certain ARIA roles. Using ARIA roles where they are not allowed can interfere with the accessibility of the web page. [Learn more about ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-allowed-role)."
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

50 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

50 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

2 warnings found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "2 warnings found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

33 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

39.3 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "39.3 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 39346.831999999886
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

24 Fail

Check name

Loading performance

Score

27/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 0,
      "displayValue": "7.0 s",
      "numericValue": 7001.442900000002
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "8.7 s",
      "numericValue": 8664.684400000002
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "17.2 s",
      "numericValue": 17197.56053482061
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "38,960 ms",
      "numericValue": 38962.72299999999
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "3,290 ms",
      "numericValue": 3285
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 0 ms",
      "numericValue": 3.768
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "55.7 s",
      "numericValue": 55655.41589999999
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100,
      "displayValue": "",
      "numericValue": 0
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "220 ms",
      "numericValue": 218.421
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 23,210 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "8,660 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

17 Fail

Check name

Image optimization

Score

50/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with correct aspect ratio",
      "score": 100
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 0,
      "displayValue": "Est savings of 155 KiB",
      "numericValue": 300
    }
  ]
}

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Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 3, 2026	47/100	Level 2, Agent-Limited	Current report