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Jun 4, 2026, 10:41 PM
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SCANNED
Jun 4, 2026, 10:41:59 PMJun 4, 2026, 10:41 PM
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54/100
OVERALL SCORE
Level 3, Bot-Aware
Moderate readiness for AI agents
- AI Discoverability 74 out of 100
- Agent Ease of Use 8 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 76 out of 100
- SEO 85 out of 100
- Performance and Accessibility 46 out of 100
What AI sees of your website
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Next step
Turn this report into a fix workflow
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 74 | Needs work | 18 | 5 | 1 | View details |
| Discoverability | 92 | Strong | 7 | 2 | 0 | View details |
| Content Readiness | 88 | Mostly ready | 10 | 0 | 1 | |
| Bot Access Control | 33 | Priority fix | 1 | 3 | 0 | View details |
| Agent Ease of Use | 8 | Priority fix | 6 | 24 | 0 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 25 | Priority fix | 2 | 6 | 0 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 76 | Mostly ready | 5 | 2 | 12 | View details |
| GEO Readiness | 87 | Mostly ready | 1 | 0 | 4 | |
| AIO Readiness | 78 | Mostly ready | 3 | 1 | 3 | View details |
| AEO Readiness | 63 | Needs work | 1 | 1 | 5 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 46 | Priority fix | 21 | 6 | 0 | View details |
| Performance | 25 | Priority fix | 11 | 3 | 0 | View details |
| Accessibility | 84 | Mostly ready | 10 | 3 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
41 items need attention
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
75 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
75 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 1,
"timeDateCount": 0
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
50 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
50 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><meta charSet=\"utf-8\"/><title>Customer messaging apps for sales, marketing, and support</title><meta name=\"viewport\" content=\"initial-scale=1, width=device-width\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/6OS5nksY7Y5A5IPeUmsTlI/9a516795de006f68702041a775bff418/apple-touch-icon-iphone4.png\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/1A2yFXGGBkt5ndvcXaJLIK/1cb299fe4f7b1010404c31c48eaf5924/apple-touch-icon-iphone.png\" sizes=\"72x72\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/257YW484d5OxIUPpo2ohEv/1396ca41125dd361f91ce479a6ba9962/apple-touch-icon-ipad.png\" sizes=\"1"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Fetch same-origin Link header targets".
50 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Fetch same-origin Link header targets".
50 Fail
Needs attention
Link headers
01
Issue
Link header target https://www.intercom.com/.well-known/api-catalog (api-catalog) returned HTTP 404 instead of a 2xx/3xx response.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
50/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Fetch same-origin Link header targets".
Validation steps
Fetch same-origin Link header targets
Link header target https://www.intercom.com/.well-known/api-catalog (api-catalog) returned HTTP 404 instead of a 2xx/3xx response.
Evidence
{
"failedStep": "target-validation",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "pass",
"evidence": {
"links": [
{
"url": "https://developers.intercom.com/_bundle/docs/references/@2.15/rest-api/api.intercom.io.yaml",
"rel": "service-desc",
"type": "application/yaml"
},
{
"url": "https://developers.intercom.com/docs",
"rel": "service-doc",
"type": "text/html"
},
{
"url": "https://www.intercom.com/llms.txt",
"rel": "describedby",
"type": "text/plain"
},
{
"url": "https://www.intercom.com/llms.txt",
"rel": "ai-content"
},
{
"url": "https://www.intercom.com/sitemap.xml",
"rel": "sitemap"
},
{
"url": "https://www.intercom.com/.well-known/mcp/server-card.json",
"rel": "mcp-server-card"
},
{
"url": "https://www.intercom.com/.well-known/api-catalog",
"rel": "api-catalog",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/1f91b722a405b6f7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/33b26d0bffd720b5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/42bd62b885bfc3d3-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/5976c5ad3abf8d9b-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/72fea059362ad3f2-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/82ee7ba3245bfbaf-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/8790cf6e69f7199b-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/8a038274d10efe99-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/8a039461e523bf7a-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/963cfe26fa863320-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/a36bc9338fe3374c-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/a55a6202edd0ba44-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/c51b2f21bfa81e4e-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/cc67cdc91a9aca2e-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/d27bee270f5a1132-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/d5ad08e0fe492cbd-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/dad804eb61ee70d7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/media/e4af272ccee01ff0-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload",
"type": "font/woff2"
},
{
"url": "https://vercel.intercom.com/_next/static/css/ca73049a16cec3be.css?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload"
},
{
"url": "https://vercel.intercom.com/_next/static/css/6b86b846b76b9999.css?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload"
},
{
"url": "https://vercel.intercom.com/_next/static/css/267aec9335541d0a.css?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload"
},
{
"url": "https://vercel.intercom.com/_next/static/css/a7be0bb1b99fb16c.css?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"rel": "preload"
}
]
},
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [
{
"rel": "service-desc",
"url": "https://developers.intercom.com/_bundle/docs/references/@2.15/rest-api/api.intercom.io.yaml",
"skipped": "External Link target was not fetched."
},
{
"rel": "service-doc",
"url": "https://developers.intercom.com/docs",
"skipped": "External Link target was not fetched."
},
{
"rel": "api-catalog",
"url": "https://www.intercom.com/.well-known/api-catalog",
"type": "font/woff2",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"typeMatches": false
}
],
"failures": [
{
"rel": "api-catalog",
"url": "https://www.intercom.com/.well-known/api-catalog",
"expectedType": "font/woff2",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"reason": "Target did not return HTTP 2xx/3xx."
},
{
"rel": "api-catalog",
"url": "https://www.intercom.com/.well-known/api-catalog",
"expectedType": "font/woff2",
"actualContentType": "text/html; charset=utf-8",
"reason": "Content-Type did not match advertised type."
}
]
},
"issue": "Link header target https://www.intercom.com/.well-known/api-catalog (api-catalog) returned HTTP 404 instead of a 2xx/3xx response.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-dpl-id=\"dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/010b0132d004fea7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/1f91b"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-dpl-id=\"dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/010b0132d004fea7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/1f91b"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-dpl-id=\"dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/010b0132d004fea7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/1f91b"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-dpl-id=\"dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/010b0132d004fea7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/1f91b"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><meta charSet=\"utf-8\"/><title>Customer messaging apps for sales, marketing, and support</title><meta name=\"viewport\" content=\"initial-scale=1, width=device-width\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/6OS5nksY7Y5A5IPeUmsTlI/9a516795de006f68702041a775bff418/apple-touch-icon-iphone4.png\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/1A2yFXGGBkt5ndvcXaJLIK/1cb299fe4f7b1010404c31c48eaf5924/apple-touch-icon-iphone.png\" sizes=\"72x72\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/257YW484d5OxIUPpo2ohEv/1396ca41125dd361f91ce479a6ba9962/apple-touch-icon-ipad.png\" sizes=\"1"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><meta charSet=\"utf-8\"/><title>Customer messaging apps for sales, marketing, and support</title><meta name=\"viewport\" content=\"initial-scale=1, width=device-width\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/6OS5nksY7Y5A5IPeUmsTlI/9a516795de006f68702041a775bff418/apple-touch-icon-iphone4.png\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/1A2yFXGGBkt5ndvcXaJLIK/1cb299fe4f7b1010404c31c48eaf5924/apple-touch-icon-iphone.png\" sizes=\"72x72\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/257YW484d5OxIUPpo2ohEv/1396ca41125dd361f91ce479a6ba9962/apple-touch-icon-ipad.png\" sizes=\"1"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-dpl-id=\"dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/010b0132d004fea7-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/0fcb64b0e31dbb18-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/15cfc368268381d5-s.p.woff2?dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://vercel.intercom.com/_next/static/media/1f91b"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
50 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185675
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
50 Fail
Needs attention
X-Content-Type-Options
01
Issue
X-Content-Type-Options is missing or incomplete.
02
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185664
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185665
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185650
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185650
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185664
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185653
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185657
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185663
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185667
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185661
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185652
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185653
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.intercom.com/about",
"text": "About",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/about\">About</a>"
}
],
"contactLinks": [
{
"href": "/contact-sales",
"text": "Contact sales",
"html": "<a class=\"wsc:p-2 wsc:h-10 wsc:items-center wsc:flex wsc:rounded-md wsc:hover:bg-interactive-hover wsc:text-center\" href=\"/contact-sales\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem]\">Contact sales</span></a>"
},
{
"href": "/contact-sales",
"text": "Contact sales",
"html": "<a class=\"wsc:items-center wsc:flex wsc:whitespace-nowrap wsc:px-3 wsc:h-10 wsc:rounded-md wsc:hover:bg-interactive-hover\" href=\"/contact-sales\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem]\">Contact sales</span></a>"
},
{
"href": "/helpdesk/copilot",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/copilot\">Learn more</a>"
},
{
"href": "/helpdesk/tickets",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/tickets\">Learn more</a>"
},
{
"href": "/helpdesk/copilot",
"text": "Learn more",
"html": "<a class=\"font-sans! font-normal! text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/copilot\">Learn more</a>"
},
{
"href": "/helpdesk/omnichannel",
"text": "Learn more",
"html": "<a class=\"text-inline-link mb-6 inline-block focus-visible:outline-2 focus-visible:outline-offset-2\" aria-label=\"Learn more about omnichannel support\" href=\"/helpdesk/omnichannel\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"font-sans! font-normal! text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/reporting",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/reporting\">Learn more</a>"
},
{
"href": "https://www.intercom.com/helpdesk/inbox",
"text": "Inbox",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/inbox\">Inbox</a>"
},
{
"href": "https://www.intercom.com/helpdesk/copilot",
"text": "Copilot",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/copilot\">Copilot</a>"
},
{
"href": "https://www.intercom.com/helpdesk/tickets",
"text": "Tickets",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/tickets\">Tickets</a>"
},
{
"href": "https://www.intercom.com/helpdesk/omnichannel",
"text": "Omnichannel",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/omnichannel\">Omnichannel</a>"
},
{
"href": "https://www.intercom.com/helpdesk/help-center",
"text": "Help Center",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/help-center\">Help Center</a>"
},
{
"href": "https://www.intercom.com/helpdesk/reporting",
"text": "Reporting",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/reporting\">Reporting</a>"
},
{
"href": "https://www.intercom.com/helpdesk/knowledge-hub",
"text": "Knowledge Hub",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/knowledge-hub\">Knowledge Hub</a>"
},
{
"href": "https://www.intercom.com/helpdesk/outbound",
"text": "Outbound",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/outbound\">Outbound</a>"
},
{
"href": "https://www.intercom.com/help/en/",
"text": "Help Center",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/help/en/\">Help Center</a>"
},
{
"href": "mailto:[email protected]",
"text": "Contact Press",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"mailto:[email protected]\">Contact Press</a>"
},
{
"href": "https://www.intercom.com/contact-sales",
"text": "Contact sales",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/contact-sales\">Contact sales</a>"
}
],
"privacyLinks": [
{
"href": "https://www.intercom.com/legal/terms-and-policies",
"text": "Terms",
"html": "<a class=\"text-base text-black/60 hover:text-black focus:text-black\" href=\"https://www.intercom.com/legal/terms-and-policies\">Terms</a>"
},
{
"href": "https://www.intercom.com/legal/privacy",
"text": "Privacy",
"html": "<a class=\"text-base text-black/60 hover:text-black focus:text-black\" href=\"https://www.intercom.com/legal/privacy\">Privacy</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.intercom.com/about",
"text": "About",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/about\">About</a>"
}
],
"contactLinks": [
{
"href": "/contact-sales",
"text": "Contact sales",
"html": "<a class=\"wsc:p-2 wsc:h-10 wsc:items-center wsc:flex wsc:rounded-md wsc:hover:bg-interactive-hover wsc:text-center\" href=\"/contact-sales\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem]\">Contact sales</span></a>"
},
{
"href": "/contact-sales",
"text": "Contact sales",
"html": "<a class=\"wsc:items-center wsc:flex wsc:whitespace-nowrap wsc:px-3 wsc:h-10 wsc:rounded-md wsc:hover:bg-interactive-hover\" href=\"/contact-sales\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem]\">Contact sales</span></a>"
},
{
"href": "/helpdesk/copilot",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/copilot\">Learn more</a>"
},
{
"href": "/helpdesk/tickets",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/tickets\">Learn more</a>"
},
{
"href": "/helpdesk/copilot",
"text": "Learn more",
"html": "<a class=\"font-sans! font-normal! text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/copilot\">Learn more</a>"
},
{
"href": "/helpdesk/omnichannel",
"text": "Learn more",
"html": "<a class=\"text-inline-link mb-6 inline-block focus-visible:outline-2 focus-visible:outline-offset-2\" aria-label=\"Learn more about omnichannel support\" href=\"/helpdesk/omnichannel\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/outbound",
"text": "Learn more",
"html": "<a class=\"font-sans! font-normal! text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/outbound\">Learn more</a>"
},
{
"href": "/helpdesk/reporting",
"text": "Learn more",
"html": "<a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"/helpdesk/reporting\">Learn more</a>"
},
{
"href": "https://www.intercom.com/helpdesk/inbox",
"text": "Inbox",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/inbox\">Inbox</a>"
},
{
"href": "https://www.intercom.com/helpdesk/copilot",
"text": "Copilot",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/copilot\">Copilot</a>"
},
{
"href": "https://www.intercom.com/helpdesk/tickets",
"text": "Tickets",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/tickets\">Tickets</a>"
},
{
"href": "https://www.intercom.com/helpdesk/omnichannel",
"text": "Omnichannel",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/omnichannel\">Omnichannel</a>"
},
{
"href": "https://www.intercom.com/helpdesk/help-center",
"text": "Help Center",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/help-center\">Help Center</a>"
},
{
"href": "https://www.intercom.com/helpdesk/reporting",
"text": "Reporting",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/reporting\">Reporting</a>"
},
{
"href": "https://www.intercom.com/helpdesk/knowledge-hub",
"text": "Knowledge Hub",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/knowledge-hub\">Knowledge Hub</a>"
},
{
"href": "https://www.intercom.com/helpdesk/outbound",
"text": "Outbound",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/helpdesk/outbound\">Outbound</a>"
},
{
"href": "https://www.intercom.com/help/en/",
"text": "Help Center",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/help/en/\">Help Center</a>"
},
{
"href": "mailto:[email protected]",
"text": "Contact Press",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"mailto:[email protected]\">Contact Press</a>"
},
{
"href": "https://www.intercom.com/contact-sales",
"text": "Contact sales",
"html": "<a data-i2-child=\"text\" class=\"font-sans font-normal relative cursor-pointer bg-gradient-to-r from-current to-current bg-no-repeat bg-[size:0%_0.05rem] bg-[position:100%_100%] [transition:background-size_0.2s_ease-out] hover:bg-[size:100%_0.05rem] hover:bg-[position:0%_100%] text-base leading-[125%] opacity-90 hover:opacity-100 focus:opacity-100 text-black\" href=\"https://www.intercom.com/contact-sales\">Contact sales</a>"
}
],
"privacyLinks": [
{
"href": "https://www.intercom.com/legal/terms-and-policies",
"text": "Terms",
"html": "<a class=\"text-base text-black/60 hover:text-black focus:text-black\" href=\"https://www.intercom.com/legal/terms-and-policies\">Terms</a>"
},
{
"href": "https://www.intercom.com/legal/privacy",
"text": "Privacy",
"html": "<a class=\"text-base text-black/60 hover:text-black focus:text-black\" href=\"https://www.intercom.com/legal/privacy\">Privacy</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
Needs attention
AEO: Answer-first sections
01
Issue
22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 27,
"passing": 5,
"failing": [
{
"heading": "AI-powered agent workspace",
"headingHtml": "<h3 class=\"text-heading-5\">AI-powered agent workspace</h3>",
"firstParagraph": "With an omnichannel inbox, AI-powered ticketing, and real-time assistance from Copilot, your human team has everything they need to onboard faster, work more efficiently, and deliver better customer experiences.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80\">With an omnichannel inbox, AI-powered ticketing, and real-time assistance from Copilot, your human team has everything they need to onboard faster, work more efficiently, and deliver better customer experiences.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "AI-powered Insights across every interaction",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">AI-powered Insights across every interaction</h3>",
"firstParagraph": "Our AI engine automatically scores and organizes every conversation across Fin and your human team, so you always understand quality, can spot emerging trends, and get alerted to what matters.",
"paragraphHtml": "<p>Our AI engine automatically scores and organizes every conversation across<!-- --> <a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->and your human team, so you always understand quality, can spot emerging trends, and get alerted to what matters.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "A self-improving system",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">A self-improving system</h3>",
"firstParagraph": "Fin constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.",
"paragraphHtml": "<p><a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.</p>",
"words": 47,
"direct": false,
"issue": "First paragraph is 47 words and does not look like a concise direct answer."
},
{
"heading": "A fully-featured AI-powered helpdesk",
"headingHtml": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A fully-featured</span> <!-- -->AI-powered helpdesk</h2>",
"firstParagraph": "Intercom has every feature your team needs to resolve queries faster, deliver personalized service, engage proactively, and continuously improve your customer experience.",
"paragraphHtml": "<p class=\"text-body-xl mb-6\">Intercom has every feature your team needs<!-- --> <span class=\"text-current/40\">to resolve queries faster, deliver personalized service, engage proactively, and continuously improve your customer experience.</span></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Resolve queries faster",
"headingHtml": "<h3 class=\"text-heading-4 mb-6 md:mb-8\">Resolve queries faster</h3>",
"firstParagraph": "Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"paragraphHtml": "<p>Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Copilot+-Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"0\" data-open class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-panel-open tabindex=\"0\" aria-disabled=\"false\" aria-controls=\"base-ui-_R_d6lav5ucnsdbH1_\" aria-expanded=\"true\" id=\"base-ui-_R_d6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-sta...",
"firstParagraph": "Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "AI-enhanced ticketing+-Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_l6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">AI...",
"firstParagraph": "Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "No code automations+-Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_t6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">No...",
"firstParagraph": "Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Deliver tailored experiences across every channel",
"headingHtml": "<h3 class=\"text-heading-4\"><span class=\"text-current/40 block\">Deliver tailored experiences</span> <!-- -->across every channel</h3>",
"firstParagraph": "Bring every conversation across email, chat, phone, WhatsApp, and social apps into one inbox, so your team works from one place and every customer gets a consistent experience regardless of how they reach out.",
"paragraphHtml": "<p class=\"text-body-lg max-w-[40ch] text-center lg:text-left\">Bring every conversation across email, chat, phone, WhatsApp, and social apps into one inbox, so your team works from one place and every customer gets a consistent experience regardless of how they reach out.</p>",
"words": 34,
"direct": false,
"issue": "First paragraph is 34 words and does not look like a concise direct answer."
},
{
"heading": "Engage customersat the right moment",
"headingHtml": "<h3 class=\"text-heading-4 mb-6 md:mb-8\">Engage customers<span class=\"text-current/40 block\">at the right moment</span></h3>",
"firstParagraph": "Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"paragraphHtml": "<p>Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Onboarding tools+-Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"0\" data-open class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-panel-open tabindex=\"0\" aria-disabled=\"false\" aria-controls=\"base-ui-_R_1kqlav5ucnsdbH1_\" aria-expanded=\"true\" id=\"base-ui-_R_1kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-s...",
"firstParagraph": "Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Proactive notifications+-Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_2kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">P...",
"firstParagraph": "Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Targeted messaging sequences+-Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_3kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">T...",
"firstParagraph": "Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Always-on QA+-Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_2lalav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">A...",
"firstParagraph": "Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
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{
"heading": "Reporting+-Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_3lalav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">R...",
"firstParagraph": "Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "A true partner with deep domain expertise",
"headingHtml": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A true partner with</span> <!-- -->deep domain expertise</h2>",
"firstParagraph": "We partner with you to set up and scale industry-leading customer experiences, with deep domain expertise, thought leadership, and education to give your team an edge",
"paragraphHtml": "<p class=\"text-body-xl\">We partner with you to set up and scale industry-leading customer experiences,<!-- --> <span class=\"text-current/40\">with deep domain expertise, thought leadership, and education to give your team an edge</span></p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "The company you can trust",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">The company you can trust</h3>",
"firstParagraph": "Fin is built for security, reliability, and transparency, meeting leading compliance standards.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">Fin is built for security, reliability, and transparency, meeting leading compliance standards.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Expert support, at every stage",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">Expert support, at every stage</h3>",
"firstParagraph": "Fin's Success and Services teams give you direct access to the experts behind the product, so you can launch and scale with confidence.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">Fin's Success and Services teams give you direct access to the experts behind the product, so you can launch and scale with confidence.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "The AI Agent Blueprint",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">The AI Agent Blueprint</h3>",
"firstParagraph": "A practical guide to launching and scaling AI in customer service, built from real-world experience and best practices.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">A practical guide to launching and scaling AI in customer service, built from real-world experience and best practices.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Transparent pricing",
"headingHtml": "<h2 class=\"text-heading-3 mb-6 md:mb-12\">Transparent pricing</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Intercom with Fin",
"headingHtml": "<h3 class=\"text-heading-5\">Intercom with Fin</h3>",
"firstParagraph": "Combine Intercom with Fin for a single, fully integrated customer service platform.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 max-w-[35ch]\">Combine Intercom with<!-- --> <a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->for a single, fully integrated customer service platform.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Perfect customer experiences, powered by Intercom",
"headingHtml": "<h2 class=\"text-heading-2 mb-10 text-balance\">Perfect customer experiences, powered by Intercom</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
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],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
Needs attention
AEO: Question-led structure
01
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 5,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
63 image(s) are missing width/height attributes. 5 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
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"visibleWords": 1375,
"htmlBytes": 754134,
"imagesMissingDimensions": [
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"width": "",
"height": "",
"loading": "eager",
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"height": "",
"loading": "eager",
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"height": "",
"loading": "eager",
"html": "<img alt=\"Decorative background image\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(min-width: 768px) 83vw, 100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fhero%2Ftab-2%2FIntercom_Hero_Tab2_Complex_bg.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fher..."
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"height": "",
"loading": "eager",
"html": "<img alt=\"Product image\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"object-contain\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-2%2FIntercom_Hero_Tab2_Complex_product_mob.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-2%2FInterc..."
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"height": "",
"loading": "eager",
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"height": "",
"loading": "eager",
"html": "<img alt=\"Product image\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"object-contain\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-3%2FIntercom_Hero_Tab3_Insights_product_mob.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-3%2FInter..."
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"height": "",
"loading": "eager",
"html": "<img alt=\"Product UI\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"object-contain\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"85vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-3%2FIntercom_Hero_Tab3_Insights_product.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fhero%2Ftab-3%2FIntercom_Hero..."
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"height": "",
"loading": "eager",
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"html": "<img alt=\"Insights product UI\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"object-contain hidden @xl:block\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(min-width: 1920px) 1920px, (min-width: 1024px) 60vw, 100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fen%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_04_Monitor_01_insights_product.webp&w=384&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 384w, /ims-image?u..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Security_Mob.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Security, reliability and transparency badges\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Security_Mob.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Hel..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Security.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Security, reliability and transparency badges\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(min-width: 1920px) 480px, (min-width: 768px) 25vw, 91vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Security.webp&w=256&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 256w, /ims-image?url=%2Fintercom-ma..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Illustration_Mob.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Placeholder\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Illustration_Mob.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Illustration_Mob.webp..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Illustration.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Placeholder\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(min-width: 1920px) 480px, (min-width: 768px) 25vw, 91vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Illustration.webp&w=256&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 256w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Blueprint_Mob.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Placeholder\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Blueprint_Mob.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fmobile%2FIC_Helpdesk_05_Blueprint_Mob.webp&w..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Blueprint.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Placeholder\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"z-1 object-cover\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"(min-width: 1920px) 480px, (min-width: 768px) 25vw, 91vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fdesktop%2FIC_Helpdesk_05_Blueprint.webp&w=256&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 256w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2F..."
},
{
"src": "/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fpricing-bg-texture.webp&w=3840&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Decorative background image\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"inset-0 z-0 mx-auto w-full object-cover object-top mix-blend-darken\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" sizes=\"100vw\" srcset=\"/ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2Fpricing-bg-texture.webp&w=640&q=75&dpl=dpl_3wYoi6sG9Wp1HYVhyoXjZwGbfzgE 640w, /ims-image?url=%2Fintercom-marketing-site%2Fimg%2Fhome-2026%2F..."
}
],
"possibleDialogs": [
"<button type=\"button\" aria-disabled=\"false\" tabindex=\"0\" aria-expanded=\"false\" data-base-ui-navigation-menu-trigger class=\"wsc:flex wsc:items-center wsc:whitespace-nowrap wsc:gap-1 wsc:pl-3 wsc:pr-1 wsc:py-2 wsc:rounded-md wsc:hover:bg-interactive-hover wsc:data-popup-open:bg-interactive-hover\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem] wsc:fl...",
"<span aria-hidden=\"true\" class=\"wsc:data-popup-open:rotate-180\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15.4798 10C15.6895 10 15.806 10.2425 15.6751 10.4062L12.1952 14.756C12.0951 14.8811 11.9049 14.8811 11.8048 14.756L8.32494 10.4062C8.19399 10.2425 8.31053 10 8.52016 10L15.4798 10Z\" fill=\"currentColor\"/></svg></span>",
"<button type=\"button\" aria-disabled=\"false\" tabindex=\"0\" aria-expanded=\"false\" data-base-ui-navigation-menu-trigger class=\"wsc:flex wsc:items-center wsc:whitespace-nowrap wsc:gap-1 wsc:pl-3 wsc:pr-1 wsc:py-2 wsc:rounded-md wsc:hover:bg-interactive-hover wsc:data-popup-open:bg-interactive-hover\"><span data-i2-child=\"text\" class=\"wsc:text-current wsc:font-sans wsc:text-[0.875rem] wsc:xl:text-[1rem] wsc:leading-[0.929] wsc:xl:leading-[0.938] wsc:tracking-[0rem] wsc:xl:tracking-[-0.006rem] wsc:fl...",
"<span aria-hidden=\"true\" class=\"wsc:data-popup-open:rotate-180\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M15.4798 10C15.6895 10 15.806 10.2425 15.6751 10.4062L12.1952 14.756C12.0951 14.8811 11.9049 14.8811 11.8048 14.756L8.32494 10.4062C8.19399 10.2425 8.31053 10 8.52016 10L15.4798 10Z\" fill=\"currentColor\"/></svg></span>",
"<div id=\"intercom-modal-container\"></div>"
],
"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
1 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 6,
"heading": "H3: A self-improving system",
"text": "Fin constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.",
"words": 47,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (47 words; target 80-220)."
],
"html": "<p><a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 27,
"passing": 5,
"failing": [
{
"heading": "AI-powered agent workspace",
"headingHtml": "<h3 class=\"text-heading-5\">AI-powered agent workspace</h3>",
"firstParagraph": "With an omnichannel inbox, AI-powered ticketing, and real-time assistance from Copilot, your human team has everything they need to onboard faster, work more efficiently, and deliver better customer experiences.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80\">With an omnichannel inbox, AI-powered ticketing, and real-time assistance from Copilot, your human team has everything they need to onboard faster, work more efficiently, and deliver better customer experiences.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "AI-powered Insights across every interaction",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">AI-powered Insights across every interaction</h3>",
"firstParagraph": "Our AI engine automatically scores and organizes every conversation across Fin and your human team, so you always understand quality, can spot emerging trends, and get alerted to what matters.",
"paragraphHtml": "<p>Our AI engine automatically scores and organizes every conversation across<!-- --> <a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->and your human team, so you always understand quality, can spot emerging trends, and get alerted to what matters.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "A self-improving system",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">A self-improving system</h3>",
"firstParagraph": "Fin constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.",
"paragraphHtml": "<p><a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->constantly improves by learning from your best human reps, and suggestions and assistance from Fin make your human team better. With everything in one system, managers get Recommendations on what to fix, from missing content to data integrations, and can act on them with one click.</p>",
"words": 47,
"direct": false,
"issue": "First paragraph is 47 words and does not look like a concise direct answer."
},
{
"heading": "A fully-featured AI-powered helpdesk",
"headingHtml": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A fully-featured</span> <!-- -->AI-powered helpdesk</h2>",
"firstParagraph": "Intercom has every feature your team needs to resolve queries faster, deliver personalized service, engage proactively, and continuously improve your customer experience.",
"paragraphHtml": "<p class=\"text-body-xl mb-6\">Intercom has every feature your team needs<!-- --> <span class=\"text-current/40\">to resolve queries faster, deliver personalized service, engage proactively, and continuously improve your customer experience.</span></p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Resolve queries faster",
"headingHtml": "<h3 class=\"text-heading-4 mb-6 md:mb-8\">Resolve queries faster</h3>",
"firstParagraph": "Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"paragraphHtml": "<p>Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Copilot+-Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"0\" data-open class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-panel-open tabindex=\"0\" aria-disabled=\"false\" aria-controls=\"base-ui-_R_d6lav5ucnsdbH1_\" aria-expanded=\"true\" id=\"base-ui-_R_d6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-sta...",
"firstParagraph": "Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Give every agent an AI assistant that pulls context from past conversations, surfaces instant answers from your knowledge base, and drafts replies, so your team resolves more queries, faster.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "AI-enhanced ticketing+-Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_l6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">AI...",
"firstParagraph": "Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Convert any conversation into a ticket with one click, automatically categorized, prioritized, and routed to the right team, so every issue reaches the right person, with full context.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "No code automations+-Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_t6lav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">No...",
"firstParagraph": "Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Build powerful automations to route conversations, manage SLAs, and configure escalation triggers, without any engineering support.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Deliver tailored experiences across every channel",
"headingHtml": "<h3 class=\"text-heading-4\"><span class=\"text-current/40 block\">Deliver tailored experiences</span> <!-- -->across every channel</h3>",
"firstParagraph": "Bring every conversation across email, chat, phone, WhatsApp, and social apps into one inbox, so your team works from one place and every customer gets a consistent experience regardless of how they reach out.",
"paragraphHtml": "<p class=\"text-body-lg max-w-[40ch] text-center lg:text-left\">Bring every conversation across email, chat, phone, WhatsApp, and social apps into one inbox, so your team works from one place and every customer gets a consistent experience regardless of how they reach out.</p>",
"words": 34,
"direct": false,
"issue": "First paragraph is 34 words and does not look like a concise direct answer."
},
{
"heading": "Engage customersat the right moment",
"headingHtml": "<h3 class=\"text-heading-4 mb-6 md:mb-8\">Engage customers<span class=\"text-current/40 block\">at the right moment</span></h3>",
"firstParagraph": "Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"paragraphHtml": "<p>Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Onboarding tools+-Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"0\" data-open class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-panel-open tabindex=\"0\" aria-disabled=\"false\" aria-controls=\"base-ui-_R_1kqlav5ucnsdbH1_\" aria-expanded=\"true\" id=\"base-ui-_R_1kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-s...",
"firstParagraph": "Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Onboard customers with interactive product tours, checklists, and in-app tooltips, so they get up to speed faster and get more value from your product, all without contacting support.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Proactive notifications+-Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_2kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">P...",
"firstParagraph": "Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Keep customers informed about new features, known issues, and policy changes with in-product messages, mobile push notifications, and banners.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Targeted messaging sequences+-Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_3kqlav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">T...",
"firstParagraph": "Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Build omnichannel message journeys with a no-code visual builder, targeting customers precisely based on live behavioral data, product usage, and custom attributes.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Always-on QA+-Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"1\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"1\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_2lalav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">A...",
"firstParagraph": "Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Monitor every AI and human conversation in real time, with AI-powered scoring against your custom standards and instant alerts the moment quality drops.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Reporting+-Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.",
"headingHtml": "<h3 data-orientation=\"vertical\" data-index=\"2\" data-closed class=\"group\"><button type=\"button\" data-value=\"0\" data-orientation=\"vertical\" data-index=\"2\" tabindex=\"0\" aria-disabled=\"false\" aria-expanded=\"false\" id=\"base-ui-_R_3lalav5ucnsdbH2_\" class=\"focus-visible:z-1 group relative items-baseline justify-between text-left focus-visible:outline-2 focus-visible:outline-blue-800 flex w-full flex-col p-5\"><h4 class=\"text-heading-5 mb-6 flex w-full items-start gap-3\"><span class=\"min-w-0 flex-1\">R...",
"firstParagraph": "Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.",
"paragraphHtml": "<p class=\"text-body font-sans! font-normal! mt-2\">Access pre-built reports covering every support use case, and a fully customizable report builder with advanced filters and chart visualisations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "A true partner with deep domain expertise",
"headingHtml": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A true partner with</span> <!-- -->deep domain expertise</h2>",
"firstParagraph": "We partner with you to set up and scale industry-leading customer experiences, with deep domain expertise, thought leadership, and education to give your team an edge",
"paragraphHtml": "<p class=\"text-body-xl\">We partner with you to set up and scale industry-leading customer experiences,<!-- --> <span class=\"text-current/40\">with deep domain expertise, thought leadership, and education to give your team an edge</span></p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "The company you can trust",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">The company you can trust</h3>",
"firstParagraph": "Fin is built for security, reliability, and transparency, meeting leading compliance standards.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">Fin is built for security, reliability, and transparency, meeting leading compliance standards.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Expert support, at every stage",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">Expert support, at every stage</h3>",
"firstParagraph": "Fin's Success and Services teams give you direct access to the experts behind the product, so you can launch and scale with confidence.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">Fin's Success and Services teams give you direct access to the experts behind the product, so you can launch and scale with confidence.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "The AI Agent Blueprint",
"headingHtml": "<h3 class=\"text-heading-5 w-11/12 max-w-lg\">The AI Agent Blueprint</h3>",
"firstParagraph": "A practical guide to launching and scaling AI in customer service, built from real-world experience and best practices.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 w-11/12 max-w-xl text-pretty\">A practical guide to launching and scaling AI in customer service, built from real-world experience and best practices.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Transparent pricing",
"headingHtml": "<h2 class=\"text-heading-3 mb-6 md:mb-12\">Transparent pricing</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Intercom with Fin",
"headingHtml": "<h3 class=\"text-heading-5\">Intercom with Fin</h3>",
"firstParagraph": "Combine Intercom with Fin for a single, fully integrated customer service platform.",
"paragraphHtml": "<p class=\"text-body-lg text-current/80 max-w-[35ch]\">Combine Intercom with<!-- --> <a class=\"text-inline-link focus-visible:outline-2 focus-visible:outline-offset-2\" href=\"https://fin.ai\">Fin</a> <!-- -->for a single, fully integrated customer service platform.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Perfect customer experiences, powered by Intercom",
"headingHtml": "<h2 class=\"text-heading-2 mb-10 text-balance\">Perfect customer experiences, powered by Intercom</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: intercom, designed, era.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 85/100 and needs improvement.
Evidence
{
"title": "Intercom | The only helpdesk designed for the AI Agent era",
"h1": "The only helpdesk designed for the AI Agent era",
"description": "The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.",
"topicOverlap": 0.5,
"topicTerms": [
"intercom",
"only",
"helpdesk",
"designed",
"agent",
"era"
],
"descriptionTerms": [
"only",
"helpdesk",
"natively",
"integrated",
"agent",
"deliver",
"perfect",
"customer",
"experiences",
"highest",
"performing",
"platform",
"start",
"free",
"trial",
"today"
],
"missingFromDescription": [
"intercom",
"designed",
"era"
],
"score": 85,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 7,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "A complete solution for AI and human agents",
"html": "<h2 class=\"text-heading-3\">A complete solution<!-- --> <span class=\"text-current/40\">for AI and human agents</span></h2>"
},
{
"text": "A fully-featured AI-powered helpdesk",
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A fully-featured</span> <!-- -->AI-powered helpdesk</h2>"
},
{
"text": "A true partner with deep domain expertise",
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A true partner with</span> <!-- -->deep domain expertise</h2>"
},
{
"text": "Transparent pricing",
"html": "<h2 class=\"text-heading-3 mb-6 md:mb-12\">Transparent pricing</h2>"
},
{
"text": "Perfect customer experiences, powered by Intercom",
"html": "<h2 class=\"text-heading-2 mb-10 text-balance\">Perfect customer experiences, powered by Intercom</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Intercom?",
"pattern": {}
},
{
"id": "how",
"label": "How does Intercom work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Intercom?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Intercom free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Intercom compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Intercom?",
"pattern": {}
},
{
"id": "how",
"label": "How does Intercom work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Intercom?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Intercom compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 88/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 88/100 and needs improvement.
1 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: intercom, designed, era.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
88/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 88/100 and needs improvement.
Evidence
{
"title": "Intercom | The only helpdesk designed for the AI Agent era",
"h1": "The only helpdesk designed for the AI Agent era",
"description": "The only helpdesk with a natively integrated AI Agent. Deliver perfect customer experiences with the highest-performing platform. Start your free trial today.",
"topicOverlap": 0.5,
"definitionCount": 7,
"topicTerms": [
"intercom",
"only",
"helpdesk",
"designed",
"agent",
"era"
],
"descriptionTerms": [
"only",
"helpdesk",
"natively",
"integrated",
"agent",
"deliver",
"perfect",
"customer",
"experiences",
"highest",
"performing",
"platform",
"start",
"free",
"trial",
"today"
],
"missingFromDescription": [
"intercom",
"designed",
"era"
],
"score": 88,
"weight": 18
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185646
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185641
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 45327
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "A complete solution for AI and human agents",
"html": "<h2 class=\"text-heading-3\">A complete solution<!-- --> <span class=\"text-current/40\">for AI and human agents</span></h2>"
},
{
"text": "A fully-featured AI-powered helpdesk",
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A fully-featured</span> <!-- -->AI-powered helpdesk</h2>"
},
{
"text": "A true partner with deep domain expertise",
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A true partner with</span> <!-- -->deep domain expertise</h2>"
},
{
"text": "Transparent pricing",
"html": "<h2 class=\"text-heading-3 mb-6 md:mb-12\">Transparent pricing</h2>"
},
{
"text": "Perfect customer experiences, powered by Intercom",
"html": "<h2 class=\"text-heading-2 mb-10 text-balance\">Perfect customer experiences, powered by Intercom</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Intercom?",
"pattern": {}
},
{
"id": "how",
"label": "How does Intercom work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Intercom?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Intercom free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Intercom compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Intercom?",
"pattern": {}
},
{
"id": "how",
"label": "How does Intercom work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Intercom?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Intercom compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
Needs attention
GEO: Q&A and FAQ opportunities
01
Issue
5 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 5,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [
{
"index": 1,
"text": "A complete solution for AI and human agents",
"isQuestion": false,
"html": "<h2 class=\"text-heading-3\">A complete solution<!-- --> <span class=\"text-current/40\">for AI and human agents</span></h2>"
},
{
"index": 2,
"text": "A fully-featured AI-powered helpdesk",
"isQuestion": false,
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A fully-featured</span> <!-- -->AI-powered helpdesk</h2>"
},
{
"index": 3,
"text": "A true partner with deep domain expertise",
"isQuestion": false,
"html": "<h2 class=\"text-heading-3\"><span class=\"text-current/40 block\">A true partner with</span> <!-- -->deep domain expertise</h2>"
},
{
"index": 4,
"text": "Transparent pricing",
"isQuestion": false,
"html": "<h2 class=\"text-heading-3 mb-6 md:mb-12\">Transparent pricing</h2>"
},
{
"index": 5,
"text": "Perfect customer experiences, powered by Intercom",
"isQuestion": false,
"html": "<h2 class=\"text-heading-2 mb-10 text-balance\">Perfect customer experiences, powered by Intercom</h2>"
}
],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185662
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 185668
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><meta charSet=\"utf-8\"/><title>Customer messaging apps for sales, marketing, and support</title><meta name=\"viewport\" content=\"initial-scale=1, width=device-width\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/6OS5nksY7Y5A5IPeUmsTlI/9a516795de006f68702041a775bff418/apple-touch-icon-iphone4.png\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/1A2yFXGGBkt5ndvcXaJLIK/1cb299fe4f7b1010404c31c48eaf5924/apple-touch-icon-iphone.png\" sizes=\"72x72\"/><link rel=\"apple-touch-icon-precomposed\" type=\"image/png\" href=\"https://images.ctfassets.net/xny2w179f4ki/257YW484d5OxIUPpo2ohEv/1396ca41125dd361f91ce479a6ba9962/apple-touch-icon-ipad.png\" sizes=\"1"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.intercom.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.intercom.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.intercom.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.intercom.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "visible-text",
"weight": 3,
"match": "log in"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
20 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "20 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}SEOSEOBrowser audit
robots.txt is not valid
50 Fail
SEOSEOBrowser audit
robots.txt is not valid
50 Fail
Check name
robots.txt is not valid
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
2 errors found
Fix guidance
If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt](https://developer.chrome.com/docs/lighthouse/seo/invalid-robots-txt/).
Evidence
{
"displayValue": "2 errors found",
"description": "If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt](https://developer.chrome.com/docs/lighthouse/seo/invalid-robots-txt/)."
}Performance and AccessibilityAccessibilityBrowser audit
`[aria-*]` attributes do not match their roles
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
`[aria-*]` attributes do not match their roles
33 Fail
Check name
`[aria-*]` attributes do not match their roles
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.10/aria-allowed-attr).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.10/aria-allowed-attr)."
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
33 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.10/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.10/color-contrast)."
}Performance and AccessibilityAccessibilityBrowser audit
Elements use prohibited ARIA attributes
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
Elements use prohibited ARIA attributes
33 Fail
Check name
Elements use prohibited ARIA attributes
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr)."
}Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
33 Fail
Check name
Reduce JavaScript execution time
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
36.9Â s
Fix guidance
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "36.9Â s",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
"numericValue": 36885.45999999994
}Performance and AccessibilityPerformanceBrowser audit
Some third-party resources can be lazy loaded with a facade
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Some third-party resources can be lazy loaded with a facade
33 Fail
Check name
Some third-party resources can be lazy loaded with a facade
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
1 facade alternative available
Fix guidance
Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. [Learn how to defer third-parties with a facade](https://developer.chrome.com/docs/lighthouse/performance/third-party-facades/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "1 facade alternative available",
"description": "Some third-party embeds can be lazy loaded. Consider replacing them with a facade until they are required. [Learn how to defer third-parties with a facade](https://developer.chrome.com/docs/lighthouse/performance/third-party-facades/)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
24 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
24 Fail
Check name
Loading performance
Score
28/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 3,
"displayValue": "3.4Â s",
"numericValue": 3420.7238000000007
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 0,
"displayValue": "14.4Â s",
"numericValue": 14371.826100000006
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 0,
"displayValue": "15.1Â s",
"numericValue": 15082.598129914226
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "36,390Â ms",
"numericValue": 36385.1497
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 0,
"displayValue": "6,860Â ms",
"numericValue": 6862
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 590Â ms",
"numericValue": 590.321
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 0,
"displayValue": "57.6Â s",
"numericValue": 57633.69197500001
},
{
"id": "uses-rel-preconnect",
"title": "Preconnect to required origins",
"score": 100,
"displayValue": "",
"numericValue": 0
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "20Â ms",
"numericValue": 15.068000000000001
},
{
"id": "third-party-summary",
"title": "Reduce the impact of third-party code",
"score": 0,
"displayValue": "Third-party code blocked the main thread for 22,620Â ms"
},
{
"id": "largest-contentful-paint-element",
"title": "Largest Contentful Paint element",
"score": 0,
"displayValue": "14,370Â ms"
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 54/100 | Level 3, Bot-Aware | Current report |