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https://iterable.com/

SCANNED

Jun 5, 2026, 1:11 AM

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https://iterable.com/

SCANNED

Jun 5, 2026, 1:11:32 AMJun 5, 2026, 1:11 AM

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41/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

AI Customer Engagement Platform for Real-Time, Personalized Experiences

Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	41	Priority fix	7	15	1	View details
Discoverability	67	Needs work	5	4	0	View details
Content Readiness	46	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	4	Priority fix	4	24	2	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	78	Mostly ready	4	0	15
GEO Readiness	87	Mostly ready	1	0	4
AIO Readiness	80	Mostly ready	2	0	5
AEO Readiness	68	Needs work	1	0	6
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	0	Priority fix	4	5	0	View details
Security & Trust	0	Priority fix	0	5	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	51	Needs work	22	3	2	View details
Performance	26	Priority fix	10	3	2	View details
Accessibility	96	Strong	12	0	0

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://iterable.com/wp-json/",
            "rel": "https://api.w.org/",
            "type": "application/json"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 263056
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Cookie, Cookie".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding, Cookie, Cookie"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Cookie, Cookie\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 43293,
        "excerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_t",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: skipped heading levels; 6 links missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/blog\"></a>",
      "<a href=\"/product/platform-tour/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https://iterable.com/wp-content/uploads/2026/04/platform-tour-overaly-300x225.webp\" alt class=\"wp-image-4522\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;aspect-ratio:16/9;object-fit:cover\" srcset=\"https://iterable.com/wp-content/uploads/2026/04/platform-tour-overaly-300x225.webp 300w, https://iterable.com/wp-con",
      "<a href=\"https://activate.iterable.com/\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https://iterable.com/wp-content/uploads/2026/04/Activate-300x225.webp\" alt class=\"wp-image-4396\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;aspect-ratio:16/9;object-fit:cover\" srcset=\"https://iterable.com/wp-content/uploads/2026/04/Activate-300x225.webp 300w, https://iterable.com/wp-content/uploads/2026/04/Activate-1024x768.w",
      "<a href=\"/blog\"></a>",
      "<a href=\"/product/platform-tour/\"><img fetchpriority=\"high\" decoding=\"async\" width=\"300\" height=\"225\" src=\"https://iterable.com/wp-content/uploads/2026/04/platform-tour-overaly-300x225.webp\" alt class=\"wp-image-4522\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;aspect-ratio:16/9;object-fit:cover\" srcset=\"https://iterable.com/wp-content/uploads/2026/04/platform-tour-overaly-300x225.webp 300w, https://iterable.com/wp-con",
      "<a href=\"https://activate.iterable.com/\"><img decoding=\"async\" width=\"300\" height=\"225\" src=\"https://iterable.com/wp-content/uploads/2026/04/Activate-300x225.webp\" alt class=\"wp-image-4396\" style=\"border-top-left-radius:4px;border-top-right-radius:4px;border-bottom-left-radius:4px;border-bottom-right-radius:4px;aspect-ratio:16/9;object-fit:cover\" srcset=\"https://iterable.com/wp-content/uploads/2026/04/Activate-300x225.webp 300w, https://iterable.com/wp-content/uploads/2026/04/Activate-1024x768.w"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input id=\"_r_1_\" value name=\"Email\" style=\"display: block;\">"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h3: PRODUCT+",
      "h3: SOLUTIONS+",
      "h3: WHY ITERABLE+",
      "h3: RESOURCES+",
      "h3: SUPPORT+",
      "h4: Product Overview",
      "h4: Industry",
      "h4: Why iterable",
      "h4: Learn",
      "h4: Support",
      "h3: PRODUCT+",
      "h3: SOLUTIONS+",
      "h3: WHY ITERABLE+",
      "h3: RESOURCES+",
      "h3: SUPPORT+",
      "h4: Product Overview",
      "h4: Industry",
      "h4: Why iterable",
      "h4: Learn",
      "h4: Support",
      "h1: Most platforms react. Iterable adapts intelligently and in real time.",
      "h2: For brands that want to set the standard.",
      "h3: Intelligence that improves decisions.",
      "h3: Context that carries across every interaction.",
      "h3: Infrastructure builtfor growth.",
      "h2: Built to drive measurable growth.",
      "h3: You set the strategy, Nova moves the work forward.",
      "h3: Optimization without losing control.",
      "h3: Understand what’s working. What’s not. But most importantly:why",
      "h2: See Iterable in action.",
      "h4: Customer Stories",
      "h4: Analyst Recognition",
      "h4: Iterable Research",
      "h4: Community",
      "h5: COMPANY",
      "h5: RESOURCES",
      "h2: CONNECT WITH US",
      "h2: Book a demo to learn more."
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 38,
    "links": 137,
    "inaccessibleLinks": 6,
    "buttons": 38,
    "inaccessibleButtons": 0,
    "images": 121,
    "imagesWithAlt": 121,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

20 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

20 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

20 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": "max-age=300"
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

20 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

20 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<select name="activeTab"> is missing a label.
<select name="activeTab"> is missing tool-param-description.
<input name="Email"> is missing tool-param-description.
<select name="Country"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 178,
        "interactiveWithTags": 0,
        "totalCount": 180,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<select name=\"activeTab\"> is missing a label.",
          "<select name=\"activeTab\"> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 4,
        "issues": [
          "<select name=\"activeTab\"> is missing a label.",
          "<select name=\"activeTab\"> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<select name=\"activeTab\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<select name=\"activeTab\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"Email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"Country\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 178,
        "interactiveWithTags": 0,
        "totalCount": 180,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<select name=\"activeTab\"> is missing a label.",
          "<select name=\"activeTab\"> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 178,
    "interactiveWithTags": 0,
    "totalCount": 180,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<select name=\"activeTab\"> is missing a label.",
      "<select name=\"activeTab\"> is missing tool-param-description.",
      "<input name=\"Email\"> is missing tool-param-description.",
      "<select name=\"Country\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2026-06-04T17:37:45+00:00",
    "2026-04-07T15:01:33+00:00"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

4 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-07T15:01:33+00:00",
    "2026-06-04T17:37:45+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/company/",
      "text": "About Us",
      "html": "<a href=\"/company/\" data-type=\"page\" data-id=\"321\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/3119164/",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/3119164/\">LinkedIn</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Developer Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Developer Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Developer Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Developer Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\" data-type=\"page\" data-id=\"4128\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/requests/new",
      "text": "Submit a Support Ticket",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/requests/new\">Submit a Support Ticket</a>"
    },
    {
      "href": "/contact-sales/",
      "text": "Contact Sales",
      "html": "<a href=\"/contact-sales/\">Contact Sales</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/legal/privacy-policy\">Privacy</a>"
    },
    {
      "href": "/legal/terms/",
      "text": "Terms",
      "html": "<a href=\"/legal/terms/\" data-type=\"page\" data-id=\"132\">Terms</a>"
    },
    {
      "href": "#privacy-choices",
      "text": "Your Privacy Choices",
      "html": "<a href=\"#privacy-choices\" onclick=\"ketch(&apos;showExperience&apos;)\" aria-hidden=\"false\" style=\"color: var(--wp--preset--color--neutral-4);font-size: 13px\">Your Privacy Choices</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 21,
  "passing": 1,
  "failing": [
    {
      "heading": "PRODUCT+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-light-teal-color has-text-color has-link-color wp-elements-92386fb2f92413248536d99a72239467\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-6-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-6\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">PRODUCT</span><span class=\"wp-block-a...",
      "firstParagraph": "Platform Overview",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-992142bc7a0af65e85797079ce71d2f1\"><a href=\"/product/\" data-type=\"page\" data-id=\"541\">Platform Overview</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "SOLUTIONS+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-coral-dark-color has-text-color has-link-color wp-elements-5157c79f21f60498c524f6acb9ded7db\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-7-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-7\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SOLUTIONS</span><span class=\"wp-block...",
      "firstParagraph": "Consumer Applications & Services",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-50aba48f59b05514cc1f09b13813bc55\"><a href=\"/solutions/industry/digital-services-consumer-apps/\" data-type=\"solutions\" data-id=\"270\">Consumer Applications &amp; Services</a></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "WHY ITERABLE+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-green-color has-text-color has-link-color wp-elements-ae0ff37a14cdb2e90fe1cd880bf71a04\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-8-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-8\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">WHY ITERABLE</span><span class=\"wp-block-a...",
      "firstParagraph": "Why Iterable",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-b6d65f1bf437499980cc33b348ae8018\"><a href=\"/why-iterable/\" data-type=\"page\" data-id=\"3249\">Why Iterable</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "RESOURCES+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-neutral-3-color has-text-color has-link-color wp-elements-771c360152285a54620fca12ca0f42d7\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-9-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-9\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">RESOURCES</span><span class=\"wp-block-...",
      "firstParagraph": "Community",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-bcfe1672d42167c3629f9f9243446ca8\"><a href=\"https://community.iterable.com/\">Community</a></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "SUPPORT+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-neutral-3-color has-text-color has-link-color wp-elements-bef4136f41b89c2ccd18e19600a6e10a\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-10-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-10\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SUPPORT</span><span class=\"wp-block-...",
      "firstParagraph": "Help Center",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-a1c48390da5219b7644cffdae06fde8b\"><a href=\"https://support.iterable.com/hc/en-us\">Help Center</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "PRODUCT+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-light-teal-color has-text-color has-link-color wp-elements-92386fb2f92413248536d99a72239467\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-19-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-19\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">PRODUCT</span><span class=\"wp-block...",
      "firstParagraph": "Platform Overview",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-992142bc7a0af65e85797079ce71d2f1\"><a href=\"/product/\" data-type=\"page\" data-id=\"541\">Platform Overview</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "SOLUTIONS+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-coral-dark-color has-text-color has-link-color wp-elements-5157c79f21f60498c524f6acb9ded7db\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-20-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-20\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SOLUTIONS</span><span class=\"wp-blo...",
      "firstParagraph": "Consumer Applications & Services",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-50aba48f59b05514cc1f09b13813bc55\"><a href=\"/solutions/industry/digital-services-consumer-apps/\" data-type=\"solutions\" data-id=\"270\">Consumer Applications &amp; Services</a></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "WHY ITERABLE+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-green-color has-text-color has-link-color wp-elements-ae0ff37a14cdb2e90fe1cd880bf71a04\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-21-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-21\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">WHY ITERABLE</span><span class=\"wp-block...",
      "firstParagraph": "Why Iterable",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-b6d65f1bf437499980cc33b348ae8018\"><a href=\"/why-iterable/\" data-type=\"page\" data-id=\"3249\">Why Iterable</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "RESOURCES+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-neutral-3-color has-text-color has-link-color wp-elements-771c360152285a54620fca12ca0f42d7\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-22-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-22\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">RESOURCES</span><span class=\"wp-bloc...",
      "firstParagraph": "Community",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-bcfe1672d42167c3629f9f9243446ca8\"><a href=\"https://community.iterable.com/\">Community</a></p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "SUPPORT+",
      "headingHtml": "<h3 class=\"wp-block-accordion-heading has-neutral-3-color has-text-color has-link-color wp-elements-bef4136f41b89c2ccd18e19600a6e10a\"><button aria-expanded=\"false\" aria-controls=\"accordion-item-23-panel\" data-wp-bind--aria-expanded=\"state.isOpen\" data-wp-on--click=\"actions.toggle\" data-wp-on--keydown=\"actions.handleKeyDown\" id=\"accordion-item-23\" type=\"button\" class=\"wp-block-accordion-heading__toggle\"><span class=\"wp-block-accordion-heading__toggle-title\">SUPPORT</span><span class=\"wp-block-...",
      "firstParagraph": "Help Center",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-a1c48390da5219b7644cffdae06fde8b\"><a href=\"https://support.iterable.com/hc/en-us\">Help Center</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Intelligence that improves decisions.",
      "headingHtml": "<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-intelligence-that-improves-decisions\">Intelligence that improves decisions.</h3>",
      "firstParagraph": "Real-time AI decisioning powered by customer behavior, context, and performance signals, so every message gets smarter over time.",
      "paragraphHtml": "<p class=\"has-text-align-center\">Real-time AI decisioning powered by customer behavior, context, and performance signals, so every message gets smarter over time.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Context that carries across every interaction.",
      "headingHtml": "<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-context-that-carries-across-every-interaction\">Context that carries across every interaction.</h3>",
      "firstParagraph": "Unify behavioral, product, and engagement data so every experience reflects what a customer actually cares about in the moment.",
      "paragraphHtml": "<p class=\"has-text-align-center\">Unify behavioral, product, and engagement data so every experience reflects what a customer actually cares about in the moment.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Infrastructure builtfor growth.",
      "headingHtml": "<h3 class=\"wp-block-heading has-text-align-center\" id=\"h-infrastructure-built-for-growth\">Infrastructure built<br>for growth.</h3>",
      "firstParagraph": "Enterprise grade performance, reliability, and security, trusted by global brands running trillions of customer interactions.",
      "paragraphHtml": "<p class=\"has-text-align-center\">Enterprise grade performance, reliability, and security, trusted by global brands running trillions of customer interactions.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built to drive measurable growth.",
      "headingHtml": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color wp-elements-5dfd7f29fdfa5d5952253659a2167d0c\" id=\"h-built-to-drive-measurable-growth\">Built to drive measurable growth.</h2>",
      "firstParagraph": "Iterable combines powerful technology with the expertise and partnership teams need to create better",
      "paragraphHtml": "<p class=\"has-text-align-center has-light-color has-text-color has-link-color has-m-font-size wp-elements-130ea15266de2eb0d9c958b6b0355494\">Iterable combines powerful technology with the expertise and partnership teams need to create better </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "You set the strategy, Nova moves the work forward.",
      "headingHtml": "<h3 class=\"wp-block-heading\" id=\"h-you-set-the-strategy-nova-moves-the-work-forward\">You set the strategy, <br>Nova moves the work forward.</h3>",
      "firstParagraph": "Nova agents help teams build and optimize audiences, journeys, and campaigns faster, automating manual work so marketers can focus on strategy.",
      "paragraphHtml": "<p>Nova agents help teams build and optimize audiences, journeys, and campaigns faster, automating manual work so marketers can focus on strategy.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Optimization without losing control.",
      "headingHtml": "<h3 class=\"wp-block-heading\" id=\"h-optimization-without-losing-control\">Optimization without <br>losing control.</h3>",
      "firstParagraph": "Nova continuously evaluates behavioral signals to determine the next best action while keeping teams in control of goals and guardrails.",
      "paragraphHtml": "<p>Nova continuously evaluates behavioral signals to determine the next <br>best action while keeping teams in control of goals and guardrails.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Understand what’s working. What’s not. But most importantly:why",
      "headingHtml": "<h3 class=\"wp-block-heading\" id=\"h-understand-what-s-working-what-s-not-but-most-importantly-why\">Understand what&#x2019;s working. What&#x2019;s not. <br>But most importantly:<em>why</em></h3>",
      "firstParagraph": "Nova surfaces the signals behind performance, helping teams understand what’s driving results and where to focus next.",
      "paragraphHtml": "<p>Nova surfaces the signals behind performance, helping teams <br>understand what&#x2019;s driving results and where to focus next.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "See Iterable in action.",
      "headingHtml": "<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-see-iterable-in-action\">See Iterable in action.</h2>",
      "firstParagraph": "Learn how leading brands use Iterable to drive growth, efficiency, and customer loyalty.",
      "paragraphHtml": "<p>Learn how leading brands use Iterable to drive growth, efficiency, and customer loyalty.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "CONNECT WITH US",
      "headingHtml": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color has-s-font-size wp-elements-bbe21a62825f9f3478c45f4a072819e0\" id=\"h-connect-with-us\">CONNECT WITH US</h2>",
      "firstParagraph": "© 2026 Iterable, Inc. All rights reserved.",
      "paragraphHtml": "<p class=\"has-neutral-3-color has-text-color has-link-color has-s-font-size wp-elements-8dcfff282931c1f9e8d7fde68638434e\">&#xa9; 2026 Iterable, Inc. All rights reserved.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Book a demo to learn more.",
      "headingHtml": "<h2 style=\"margin: 0px; font-size: var(--wp--preset--font-size--l);\">Book a demo to learn more.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 5,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2026-04-07T15:01:33+00:00",
    "2026-06-04T17:37:45+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/company/",
      "text": "About Us",
      "html": "<a href=\"/company/\" data-type=\"page\" data-id=\"321\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/3119164/",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/3119164/\">LinkedIn</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Developer Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Developer Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/categories/360002288712",
      "text": "Developer Documentation",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/categories/360002288712\">Developer Documentation</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/sections/360008913351-API",
      "text": "API Docs",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/sections/360008913351-API\">API Docs</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us",
      "text": "Help Center",
      "html": "<a href=\"https://support.iterable.com/hc/en-us\" data-type=\"page\" data-id=\"4128\">Help Center</a>"
    },
    {
      "href": "https://support.iterable.com/hc/en-us/requests/new",
      "text": "Submit a Support Ticket",
      "html": "<a href=\"https://support.iterable.com/hc/en-us/requests/new\">Submit a Support Ticket</a>"
    },
    {
      "href": "/contact-sales/",
      "text": "Contact Sales",
      "html": "<a href=\"/contact-sales/\">Contact Sales</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/legal/privacy-policy\">Privacy</a>"
    },
    {
      "href": "/legal/terms/",
      "text": "Terms",
      "html": "<a href=\"/legal/terms/\" data-type=\"page\" data-id=\"132\">Terms</a>"
    },
    {
      "href": "#privacy-choices",
      "text": "Your Privacy Choices",
      "html": "<a href=\"#privacy-choices\" onclick=\"ketch(&apos;showExperience&apos;)\" aria-hidden=\"false\" style=\"color: var(--wp--preset--color--neutral-4);font-size: 13px\">Your Privacy Choices</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

3 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 3,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 98,
      "heading": "H2: For brands that want to set the standard.",
      "text": "In the AI Era, customers don’t follow linear journeys – they move quickly between channels, devices, and moments of intent. Iterable helps thousands of marketing teams respond in real time, with a platform that learns, adapts, and improves every interaction.",
      "words": 40,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (40 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"has-text-align-center homepage-for-brands-text has-m-font-size\" style=\"font-style:normal;font-weight:400\">In the AI Era, customers don&#x2019;t follow linear journeys &#x2013; they move quickly between channels, devices, and moments of intent. Iterable helps thousands of marketing teams respond in real time, with a platform that learns, adapts, and improves every interaction.</p>"
    },
    {
      "index": 123,
      "heading": "H3: Understand what’s working. What’s not. But most importantly:why",
      "text": "With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience.",
      "words": 46,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (46 words; target 80-220)."
      ],
      "html": "<p class=\"itbl-customer-quotes__quote-text\"> With sophisticated segmentation features, comprehensive journey capabilities, and an ability to integrate various data feeds in our marketing communications, Iterable allows us to effectively scale our campaigns through automation and personalization, helping us develop stronger, 1:1 connections with subscribers and a seamless cross-channel user experience. </p>"
    },
    {
      "index": 127,
      "heading": "H3: Understand what’s working. What’s not. But most importantly:why",
      "text": "Predictive Goals has been an absolute game-changer for our team, maximizing our efficiencies and accelerating time to value. We’ve seen the tangible benefits of AI on our business, and look forward to seeing the impact of Iterable’s new AI innovations.",
      "words": 42,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (42 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"itbl-customer-quotes__quote-text\"> Predictive Goals has been an absolute game-changer for our team, maximizing our efficiencies and accelerating time to value. We&#x2019;ve seen the tangible benefits of AI on our business, and look forward to seeing the impact of Iterable&#x2019;s new AI innovations. </p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 84/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: personalized, experiences, most, platforms, react, adapts, intelligently.

Details

Why it matters

Check name

GEO: Entity clarity

Score

84/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 84/100 and needs improvement.

Evidence

{
  "title": "AI Customer Engagement Platform for Real-Time, Personalized Experiences",
  "h1": "Most platforms react. Iterable adapts intelligently and in real time.",
  "description": "Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.",
  "topicOverlap": 0.46153846153846156,
  "topicTerms": [
    "customer",
    "engagement",
    "platform",
    "real",
    "time",
    "personalized",
    "experiences",
    "most",
    "platforms",
    "react",
    "iterable",
    "adapts",
    "intelligently"
  ],
  "descriptionTerms": [
    "iterable",
    "customer",
    "engagement",
    "platform",
    "built",
    "customers",
    "behave",
    "today",
    "helping",
    "brands",
    "respond",
    "real",
    "time",
    "unified",
    "data",
    "optimization"
  ],
  "missingFromDescription": [
    "personalized",
    "experiences",
    "most",
    "platforms",
    "react",
    "adapts",
    "intelligently"
  ],
  "score": 84,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 3,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 83/100 and needs improvement.

2 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

2 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

83/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 83/100 and needs improvement.

Evidence

{
  "schemaCount": 6,
  "checkedFields": [
    {
      "path": "$[0].@graph[0].name",
      "value": "AI Customer Engagement Platform for Real-Time, Personalized Experiences"
    },
    {
      "path": "$[0].@graph[0].description",
      "value": "Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization."
    },
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[0].@graph[3].name",
      "value": "Iterable"
    },
    {
      "path": "$[0].@graph[3].description",
      "value": "AI Customer Engagement Platform for Real-Time, Personalized Experiences"
    },
    {
      "path": "$[0].@graph[4].name",
      "value": "Iterable"
    },
    {
      "path": "$[1].name",
      "value": "AI Customer Engagement Platform for Real-Time, Personalized Experiences"
    },
    {
      "path": "$[1].description",
      "value": "Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization."
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[4].name",
      "value": "Iterable"
    },
    {
      "path": "$[4].description",
      "value": "AI Customer Engagement Platform for Real-Time, Personalized Experiences"
    },
    {
      "path": "$[5].name",
      "value": "Iterable"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].@graph[2].itemListElement[0].name",
      "value": "Home"
    },
    {
      "path": "$[3].itemListElement[0].name",
      "value": "Home"
    }
  ],
  "score": 83,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

99 image(s) are missing width/height attributes. 6 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1383,
  "htmlBytes": 411250,
  "imagesMissingDimensions": [
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/iterable-logo-light.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://iterable.com/wp-content/uploads/2026/04/iterable-logo-light.svg\" class=\"custom-logo\" alt=\"Iterable\" decoding=\"async\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-platform.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-platform.svg\" alt class=\"wp-image-3167\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-whats-new.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-whats-new.svg\" alt class=\"wp-image-3169\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-ai.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-ai.svg\" alt class=\"wp-image-3170\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-campaigns.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-campaigns.svg\" alt class=\"wp-image-3172\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-journeys.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-journeys.svg\" alt class=\"wp-image-3171\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-consumer.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-consumer.svg\" alt class=\"wp-image-3180\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-fintech.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-fintech.svg\" alt class=\"wp-image-3181\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-marketplace.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-marketplace.svg\" alt class=\"wp-image-3182\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-retail.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-retail.svg\" alt class=\"wp-image-3183\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-why-iterable.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-why-iterable.svg\" alt class=\"wp-image-3190\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-customers.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-customers.svg\" alt class=\"wp-image-3192\">"
    },
    {
      "src": "https://iterable.com/wp-content/uploads/2026/04/menu-icon-compare.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" src=\"https://iterable.com/wp-content/uploads/2026/04/menu-icon-compare.svg\" alt class=\"wp-image-3193\">"
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GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 21,
  "passing": 1,
  "failing": [
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      "firstParagraph": "Platform Overview",
      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-992142bc7a0af65e85797079ce71d2f1\"><a href=\"/product/\" data-type=\"page\" data-id=\"541\">Platform Overview</a></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "SOLUTIONS+",
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      "paragraphHtml": "<p class=\"has-dark-color has-text-color has-link-color wp-elements-50aba48f59b05514cc1f09b13813bc55\"><a href=\"/solutions/industry/digital-services-consumer-apps/\" data-type=\"solutions\" data-id=\"270\">Consumer Applications &amp; Services</a></p>",
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      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
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      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
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      "firstParagraph": "Community",
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      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
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      "heading": "SUPPORT+",
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      "words": 2,
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      "firstParagraph": "Why Iterable",
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      "words": 2,
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      "words": 1,
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      "heading": "SUPPORT+",
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      "words": 2,
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      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
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      "heading": "Intelligence that improves decisions.",
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      "paragraphHtml": "<p class=\"has-text-align-center has-light-color has-text-color has-link-color has-m-font-size wp-elements-130ea15266de2eb0d9c958b6b0355494\">Iterable combines powerful technology with the expertise and partnership teams need to create better </p>",
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      "heading": "CONNECT WITH US",
      "headingHtml": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color has-s-font-size wp-elements-bbe21a62825f9f3478c45f4a072819e0\" id=\"h-connect-with-us\">CONNECT WITH US</h2>",
      "firstParagraph": "© 2026 Iterable, Inc. All rights reserved.",
      "paragraphHtml": "<p class=\"has-neutral-3-color has-text-color has-link-color has-s-font-size wp-elements-8dcfff282931c1f9e8d7fde68638434e\">&#xa9; 2026 Iterable, Inc. All rights reserved.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Book a demo to learn more.",
      "headingHtml": "<h2 style=\"margin: 0px; font-size: var(--wp--preset--font-size--l);\">Book a demo to learn more.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "For brands that want to set the standard.",
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\" id=\"h-for-brands-that-want-to-set-the-standard\">For brands that want to set the standard.</h2>"
    },
    {
      "text": "Built to drive measurable growth.",
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color wp-elements-5dfd7f29fdfa5d5952253659a2167d0c\" id=\"h-built-to-drive-measurable-growth\">Built to drive measurable growth.</h2>"
    },
    {
      "text": "See Iterable in action.",
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-see-iterable-in-action\">See Iterable in action.</h2>"
    },
    {
      "text": "CONNECT WITH US",
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color has-s-font-size wp-elements-bbe21a62825f9f3478c45f4a072819e0\" id=\"h-connect-with-us\">CONNECT WITH US</h2>"
    },
    {
      "text": "Book a demo to learn more.",
      "html": "<h2 style=\"margin: 0px; font-size: var(--wp--preset--font-size--l);\">Book a demo to learn more.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Customer Engagement Platform for Real-Time... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Customer Engagement Platform for Real-Time... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Customer Engagement Platform for Real-Time... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Customer Engagement Platform for Real-Time... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Customer Engagement Platform for Real-Time... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Customer Engagement Platform for Real-Time... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 87/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: personalized, experiences, most, platforms, react, adapts, intelligently.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

87/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 87/100 and needs improvement.

Evidence

{
  "title": "AI Customer Engagement Platform for Real-Time, Personalized Experiences",
  "h1": "Most platforms react. Iterable adapts intelligently and in real time.",
  "description": "Iterable is an AI customer engagement platform built for how customers behave today, helping brands respond in real time with unified data and optimization.",
  "topicOverlap": 0.46153846153846156,
  "definitionCount": 3,
  "topicTerms": [
    "customer",
    "engagement",
    "platform",
    "real",
    "time",
    "personalized",
    "experiences",
    "most",
    "platforms",
    "react",
    "iterable",
    "adapts",
    "intelligently"
  ],
  "descriptionTerms": [
    "iterable",
    "customer",
    "engagement",
    "platform",
    "built",
    "customers",
    "behave",
    "today",
    "helping",
    "brands",
    "respond",
    "real",
    "time",
    "unified",
    "data",
    "optimization"
  ],
  "missingFromDescription": [
    "personalized",
    "experiences",
    "most",
    "platforms",
    "react",
    "adapts",
    "intelligently"
  ],
  "score": 87,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "For brands that want to set the standard.",
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\" id=\"h-for-brands-that-want-to-set-the-standard\">For brands that want to set the standard.</h2>"
    },
    {
      "text": "Built to drive measurable growth.",
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color wp-elements-5dfd7f29fdfa5d5952253659a2167d0c\" id=\"h-built-to-drive-measurable-growth\">Built to drive measurable growth.</h2>"
    },
    {
      "text": "See Iterable in action.",
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-see-iterable-in-action\">See Iterable in action.</h2>"
    },
    {
      "text": "CONNECT WITH US",
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color has-s-font-size wp-elements-bbe21a62825f9f3478c45f4a072819e0\" id=\"h-connect-with-us\">CONNECT WITH US</h2>"
    },
    {
      "text": "Book a demo to learn more.",
      "html": "<h2 style=\"margin: 0px; font-size: var(--wp--preset--font-size--l);\">Book a demo to learn more.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Customer Engagement Platform for Real-Time... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Customer Engagement Platform for Real-Time... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Customer Engagement Platform for Real-Time... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does AI Customer Engagement Platform for Real-Time... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use AI Customer Engagement Platform for Real-Time...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is AI Customer Engagement Platform for Real-Time... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does AI Customer Engagement Platform for Real-Time... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

5 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 5,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 1,
      "text": "For brands that want to set the standard.",
      "isQuestion": false,
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center has-x-large-font-size\" id=\"h-for-brands-that-want-to-set-the-standard\">For brands that want to set the standard.</h2>"
    },
    {
      "index": 2,
      "text": "Built to drive measurable growth.",
      "isQuestion": false,
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color wp-elements-5dfd7f29fdfa5d5952253659a2167d0c\" id=\"h-built-to-drive-measurable-growth\">Built to drive measurable growth.</h2>"
    },
    {
      "index": 3,
      "text": "See Iterable in action.",
      "isQuestion": false,
      "html": "<h2 class=\"wp-block-heading alignwide has-text-align-center\" id=\"h-see-iterable-in-action\">See Iterable in action.</h2>"
    },
    {
      "index": 4,
      "text": "CONNECT WITH US",
      "isQuestion": false,
      "html": "<h2 class=\"wp-block-heading has-light-color has-text-color has-link-color has-s-font-size wp-elements-bbe21a62825f9f3478c45f4a072819e0\" id=\"h-connect-with-us\">CONNECT WITH US</h2>"
    },
    {
      "index": 5,
      "text": "Book a demo to learn more.",
      "isQuestion": false,
      "html": "<h2 style=\"margin: 0px; font-size: var(--wp--preset--font-size--l);\">Book a demo to learn more.</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 331321
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n<head>\n\t<meta charset=\"UTF-8\" /><script type=\"text/javascript\">(window.NREUM||(NREUM={})).init={privacy:{cookies_enabled:true},ajax:{deny_list:[\"bam.nr-data.net\"]},feature_flags:[\"soft_nav\"],distributed_tracing:{enabled:true}};(window.NREUM||(NREUM={})).loader_config={agentID:\"718432762\",accountID:\"7863132\",trustKey:\"66686\",xpid:\"Uw4BUldQChAGU1RRBQYGU1Q=\",licenseKey:\"NRJS-02d758c14d3163ade61\",applicationID:\"675327150\",browserID:\"718432762\"};;/*! For license information please see nr-loader-spa-1.316.0.min.js.LICENSE.txt */\n(()=>{var e,t,r={384:(e,t,r)=>{\"use strict\";r.d(t,{NT:()=>a,Zm:()=>c,bQ:()=>u,dV:()=>d,pV:()=>l});var n=r(6154),i=r(1863),s=r(944),o=r(1910);const a={beacon:\"bam.nr-data.net\",errorBeacon:\"bam.nr-data.net\"};function c(){return n.gm.NREU"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://iterable.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://iterable.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://iterable.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://iterable.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

20 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

12.2 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "12.2 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 12164.567999999957
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

14 Fail

Check name

Loading performance

Score

28/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 10,
      "displayValue": "2.7 s",
      "numericValue": 2727.2107000000005
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "8.6 s",
      "numericValue": 8644.9002
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "9.6 s",
      "numericValue": 9635.076282005568
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "11,730 ms",
      "numericValue": 11725.999999999996
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "2,090 ms",
      "numericValue": 2085
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 20 ms",
      "numericValue": 18.462
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "19.6 s",
      "numericValue": 19634.875799999998
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100,
      "displayValue": "",
      "numericValue": 0
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "140 ms",
      "numericValue": 144.536
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 7,100 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "8,640 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Ensure text remains visible during webfont load

10 Warning

Check name

Ensure text remains visible during webfont load

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. [Learn more about `font-display`](https://developer.chrome.com/docs/lighthouse/performance/font-display/).

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Leverage the `font-display` CSS feature to ensure text is user-visible while webfonts are loading. [Learn more about `font-display`](https://developer.chrome.com/docs/lighthouse/performance/font-display/)."
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

10 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

5 Fail

Check name

Image optimization

Score

75/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with correct aspect ratio",
      "score": 100
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 50,
      "displayValue": "Est savings of 14 KiB",
      "numericValue": 0
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 5, 2026	41/100	Level 2, Agent-Limited	Current report