CanAgentUse

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https://keap.com/

SCANNED

Jun 8, 2026, 3:40 PM

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https://keap.com/

SCANNED

Jun 8, 2026, 3:40:13 PMJun 8, 2026, 3:40 PM

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59/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Small Business CRM & Automation | Keap

Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	31	Priority fix	5	17	1	View details
Discoverability	43	Priority fix	3	6	0	View details
Content Readiness	42	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	4	Priority fix	4	24	2	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	82	Mostly ready	7	0	13
GEO Readiness	89	Mostly ready	2	0	4
AIO Readiness	84	Mostly ready	3	0	4
AEO Readiness	72	Needs work	2	0	5
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	93	Strong	17	7	0	View details
Performance	91	Strong	13	7	0	View details
Accessibility	97	Strong	4	0	0

Prioritized recommendations

Issues ranked by score impact

48 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"9ROW5VmZdgttRIQYfN0fBB7ZY1n0mBHMtJGn36h9\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"eIYZtbOAf2EDSznQ3OVOJzVsjDPY73JgEeR9oKTC\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"KRVnuWQAjVGTnCQad2LEgmkDt7BQtmzs5Wg7gLlE\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"VxH7qJG4be55ls3xwhQuLu3rbDbjojVBcNrvr4aq\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"6si3CJ2vuJ4JRlDLKA6QoWBswYb8KdCXUnE4fVyg\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"vOJX3tFqOeApUnQ8yYrIvSBATHkRPC7ptNg5RY3H\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"O2aYJNCwVqUDjBzJj6Cx3PjivkqSLqm9wMLQH9OA\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"tajs7cJ9yEWSP5BMnIaGwipHIyKUWIQIRZ2o8XNy\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

33 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

25 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "WebPage"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

25 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "WebPage"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

25 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 24778,
        "excerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" con",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

25 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": [
    "WebPage"
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; 1 buttons missing accessible names; 0/3 applicable form inputs have autocomplete attributes (3 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [
      "<button type=\"button\" class=\"modal__close clickable no-text-spacing\" tabindex=\"-1\" data-micromodal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18 1.8L16.2 0 9 7.2 1.8 0 0 1.8 7.2 9 0 16.2 1.8 18 9 10.8 16.2 18 18 16.2 10.8 9 18 1.8Z\" fill=\"#74716C\"/></svg> </button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"nav-search-bar__input\" id=\"nav_search\" name=\"pages[query]\" type=\"text\" placeholder=\"Search\" required>",
      "<input class=\"nav-search-bar__input tw-w-full tw-py-2.5\" id=\"mobile_nav_search\" name=\"pages[query]\" type=\"text\" placeholder=\"Search\" required>",
      "<input type=\"text\" id=\"search-footer-v2\" name=\"pages[query]\" placeholder=\"Search...\" class=\"footer-search__input\" required>"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 42,
    "links": 217,
    "inaccessibleLinks": 0,
    "buttons": 26,
    "inaccessibleButtons": 1,
    "images": 17,
    "imagesWithAlt": 17,
    "autocompleteInputs": 3,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 3
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

13 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

50/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2023-09-19",
    "2019-01-29"
  ],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="pages[query]"> is missing tool-param-description.
<input name="pages[query]"> is missing tool-param-description.
<input name="pages[query]"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 246,
        "interactiveWithTags": 0,
        "totalCount": 249,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 3,
        "issues": [
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"pages[query]\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"pages[query]\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"pages[query]\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 246,
        "interactiveWithTags": 0,
        "totalCount": 249,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description.",
          "<input name=\"pages[query]\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 3,
    "formsWithTags": 0,
    "totalInteractive": 246,
    "interactiveWithTags": 0,
    "totalCount": 249,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"pages[query]\"> is missing tool-param-description.",
      "<input name=\"pages[query]\"> is missing tool-param-description.",
      "<input name=\"pages[query]\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

6 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2019-01-29",
    "2023-09-19"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://keap.com/about",
      "text": "About Keap",
      "html": "<a href=\"https://keap.com/about\" class=\"tw-cursor-pointer\" data-event-label=\"About Keap\" tabindex=\"0\">About Keap</a>"
    },
    {
      "href": "https://keap.com/about/careers",
      "text": "Careers",
      "html": "<a href=\"https://keap.com/about/careers\" class=\"tw-cursor-pointer\" data-event-label=\"Careers\" tabindex=\"0\">Careers</a>"
    },
    {
      "href": "https://keap.com/about/culture",
      "text": "Culture",
      "html": "<a href=\"https://keap.com/about/culture\" class=\"tw-cursor-pointer\" data-event-label=\"Culture\" tabindex=\"0\">Culture</a>"
    },
    {
      "href": "https://www.linkedin.com/company/keap-growing/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/keap-growing/\" target=\"_blank\" rel=\"noopener\" data-event-label=\"Linkedin\" aria-label=\"Linkedin\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1 4.71924C1 2.78624 2.567 1.21924 4.5 1.21924C6.433 1.21924 8 2.78624 8 4.71924C8 6.65224 6.433 8.21924 4.5 8.21924C2.567 8.21924 1 6.65224 1 4.71924ZM1 10.2192C1 9.66695 1.44772 9.21924 2 9.21924H7C7.55228 9.21924 8 9.66695 8 10.2192V2..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Help center</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Customer Support",
      "html": "<a href=\"https://keap.com/contact\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Customer Support</p> </a>"
    },
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Help center</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Customer Support",
      "html": "<a href=\"https://keap.com/contact\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Customer Support</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Free 24/7 support",
      "html": "<a href=\"https://keap.com/contact\" class=\"p body body--small tw-font-bold\">Free 24/7 support</a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Contact us",
      "html": "<a class=\"link tw-cursor-pointer small green arrow right tw-mt-2 tw-inline-block\" data-event-label=\"Contact us\" rel=\"noopener\" href=\"https://keap.com/contact\">Contact us</a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Contact us",
      "html": "<a href=\"https://keap.com/contact\" class=\"tw-cursor-pointer\" data-event-label=\"Contact us\" tabindex=\"0\">Contact us</a>"
    },
    {
      "href": "https://help.keap.com/help/contact-support",
      "text": "Customer Support",
      "html": "<a href=\"https://help.keap.com/help/contact-support\" class=\"tw-cursor-pointer\" data-event-label=\"Customer Support\" tabindex=\"0\">Customer Support</a>"
    },
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" class=\"tw-cursor-pointer\" data-event-label=\"Help center\" tabindex=\"0\">Help center</a>"
    },
    {
      "href": "https://help.keap.com/help/play-blueprints",
      "text": "Play blueprints",
      "html": "<a href=\"https://help.keap.com/help/play-blueprints\" class=\"tw-cursor-pointer\" data-event-label=\"Play &amp; template library\" tabindex=\"0\">Play blueprints</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.thryv.com/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.thryv.com/privacy/\" data-event-label=\"Privacy\">Privacy</a>"
    },
    {
      "href": "/legal/privacy-choices",
      "text": "Do Not Sell or Share My Personal Information",
      "html": "<a href=\"/legal/privacy-choices\" data-event-label=\"Do Not Sell or Share My Personal Information\">Do Not Sell or Share My Personal Information</a>"
    },
    {
      "href": "https://www.thryv.com/terms-of-use/",
      "text": "Terms of Use",
      "html": "<a href=\"https://www.thryv.com/terms-of-use/\" data-event-label=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "https://www.thryv.com/terms/",
      "text": "Thryv Terms & Conditions",
      "html": "<a href=\"https://www.thryv.com/terms/\" data-event-label=\"Terms &amp; conditions\">Thryv Terms &amp; Conditions</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 41,
  "passing": 6,
  "failing": [
    {
      "heading": "No more manual tasks.Just automated business growth.",
      "headingHtml": "<h2 class=\"h3\"><span class=\"tw-text-thryv-orange tw-block\">No more manual tasks.</span><span class=\"tw-block\">Just automated business growth.</span></h2>",
      "firstParagraph": "If you can drag and drop, you can automate your business using Keap®.",
      "paragraphHtml": "<p class=\"body body--large tw-mt-4\">If you can <b class=\"tw-text-green-accessible\">drag and drop</b>, you can automate your business using Keap&#xae;.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Recommended by the best in the business",
      "headingHtml": "<h2 class=\"h3 tw-text-white\">Recommended by the best in the business</h2>",
      "firstParagraph": "Industry leaders who used Keap to grow their multi-million dollar businesses.",
      "paragraphHtml": "<p class=\"body tw-text-white tw-mt-4\">Industry leaders who used Keap to grow their multi-million dollar businesses.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
      "firstParagraph": "New York Times bestselling author, educator, and host of top-rated marketing podcast",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
      "firstParagraph": "New York Times bestselling author, educator, and host of top-rated marketing podcast",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
      "firstParagraph": "New York Times bestselling author, educator, and host of top-rated marketing podcast",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
      "firstParagraph": "New York Times bestselling author, educator, and host of top-rated marketing podcast",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Follow up with leads, nurture customers, and scale your business with Keap's powerful software",
      "headingHtml": "<h2 class=\"h3\">Follow up with leads, nurture customers, and scale your business with Keap&apos;s powerful software</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Automation for your entire business",
      "headingHtml": "<h2 class=\"h3 tw-relative tw-z-10 tw-col-span-full tw-text-white\">Automation for your entire business</h2>",
      "firstParagraph": "Boost your business with automation that helps you:",
      "paragraphHtml": "<p class=\"tw-col-span-full body body--small tw-relative tw-z-10 tw-mt-8 tw-text-white\">Boost your business with automation that helps you:</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "On average, Keap users report:",
      "headingHtml": "<h3 class=\"h4 tw-text-center md:tw-text-left\">On average, Keap users report:</h3>",
      "firstParagraph": "0%",
      "paragraphHtml": "<p class=\"tw-text-[50px] tw-font-bold tw-font-walsheim\"><span data-count-animate=\"39\">0</span>%</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "20+ years of helping businesses just like yours",
      "headingHtml": "<h2 class=\"h4\">20+ years of <span class=\"tw-text-thryv-orange\">helping businesses</span> just like yours</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get more done and save time",
      "headingHtml": "<h3 class=\"accordion-title\"> <button type=\"button\" aria-expanded=\"true\" class=\"accordion-trigger\" aria-controls=\"accordion-6a2694c00a359-panel\" id=\"accordion-6a2694c00a359-trigger\"> <span class=\"accordion-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 9.51213C6.68342 9.12161 7.31658 9.12161 7.70711 9.51213L12 13.805L16.2929 9.51213C16.6834 9.12161 17.3166 9.12161 17.7071 9.51213C18.0976 9.90266 18.0976 1...",
      "firstParagraph": "By automating manual, repetitive tasks across all your workflows, business automation frees you up to focus on other aspects of your business.",
      "paragraphHtml": "<p>By automating manual, repetitive tasks across all your workflows, business automation frees you up to focus on other aspects of your business.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Nurture customers from beginning to end",
      "headingHtml": "<h3 class=\"accordion-title\"> <button type=\"button\" aria-expanded=\"false\" class=\"accordion-trigger\" aria-controls=\"accordion-6a2694c00a3a3-panel\" id=\"accordion-6a2694c00a3a3-trigger\"> <span class=\"accordion-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 9.51213C6.68342 9.12161 7.31658 9.12161 7.70711 9.51213L12 13.805L16.2929 9.51213C16.6834 9.12161 17.3166 9.12161 17.7071 9.51213C18.0976 9.90266 18.0976...",
      "firstParagraph": "Marketing automation will help you attract and capture leads. Then, sales automation will take care of nurturing them into customers. Finally, service automation will create loyal, raving customers for life. The result? A fully-automated customer experience.",
      "paragraphHtml": "<p>Marketing automation will help you attract and capture leads. Then, sales automation will take care of nurturing them into customers. Finally, service automation will create loyal, raving customers for life. The result? A fully-automated customer experience.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "When you get Keap, you’re not alone",
      "headingHtml": "<h2 class=\"h3\">When you get Keap, you&#x2019;re not alone</h2>",
      "firstParagraph": "We’re committed to giving you everything you need to succeed. So when you choose Keap, you’ll be armed with a powerful business automation platform along with the strategy, services and support you need to grow.",
      "paragraphHtml": "<p class=\"body body--small tw-mt-5\">We&#x2019;re committed to giving you everything you need to succeed. So when you choose Keap, you&#x2019;ll be armed with a powerful business automation platform along with the strategy, services and support you need to grow.</p>",
      "words": 37,
      "direct": false,
      "issue": "First paragraph is 37 words and does not look like a concise direct answer."
    },
    {
      "heading": "Real customers experiencing real growth",
      "headingHtml": "<h2 class=\"h3\">Real customers experiencing real growth</h2>",
      "firstParagraph": "200,000+ small businesses have grown with Keap.",
      "paragraphHtml": "<p class=\"body body--small tw-mt-5\">200,000+ small businesses have grown with Keap.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "WBTrading",
      "headingHtml": "<h3>WBTrading</h3>",
      "firstParagraph": "Doubled monthly revenue and increased business growth by 140%",
      "paragraphHtml": "<p class=\"tw-mt-2\">Doubled monthly revenue and increased business growth by 140%</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Wholistic Health Boss",
      "headingHtml": "<h3>Wholistic Health Boss</h3>",
      "firstParagraph": "Experienced 200% revenue growth and saved 36 hours per month",
      "paragraphHtml": "<p class=\"tw-mt-2\">Experienced 200% revenue growth and saved 36 hours per month</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Travel Divas",
      "headingHtml": "<h3>Travel Divas</h3>",
      "firstParagraph": "Scaled to $17 million in annual revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Scaled to &#x24;17 million in annual revenue</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Lifeonaire",
      "headingHtml": "<h3>Lifeonaire</h3>",
      "firstParagraph": "Increased subscribers by 40% and generated an additional $100,000+ in revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Increased subscribers by 40% and generated an additional &#x24;100,000+ in revenue</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Automation Agency",
      "headingHtml": "<h3>The Automation Agency</h3>",
      "firstParagraph": "Saw 225% growth in two years",
      "paragraphHtml": "<p class=\"tw-mt-2\">Saw 225% growth in two years</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "WBTrading",
      "headingHtml": "<h3>WBTrading</h3>",
      "firstParagraph": "Doubled monthly revenue and increased business growth by 140%",
      "paragraphHtml": "<p class=\"tw-mt-2\">Doubled monthly revenue and increased business growth by 140%</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Wholistic Health Boss",
      "headingHtml": "<h3>Wholistic Health Boss</h3>",
      "firstParagraph": "Experienced 200% revenue growth and saved 36 hours per month",
      "paragraphHtml": "<p class=\"tw-mt-2\">Experienced 200% revenue growth and saved 36 hours per month</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Travel Divas",
      "headingHtml": "<h3>Travel Divas</h3>",
      "firstParagraph": "Scaled to $17 million in annual revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Scaled to &#x24;17 million in annual revenue</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Lifeonaire",
      "headingHtml": "<h3>Lifeonaire</h3>",
      "firstParagraph": "Increased subscribers by 40% and generated an additional $100,000+ in revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Increased subscribers by 40% and generated an additional &#x24;100,000+ in revenue</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Resources to help you succeed",
      "headingHtml": "<h2 class=\"h3\">Resources to help you succeed</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Ongoing Support",
      "headingHtml": "<h3 class=\"h6\">Ongoing Support</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Implementation & Migration",
      "headingHtml": "<h3 class=\"h6\">Implementation &amp; Migration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Find a Partner",
      "headingHtml": "<h3 class=\"h6\">Find a Partner</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keap Blog",
      "headingHtml": "<h3 class=\"h6\">Keap Blog</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-Demand Trainings",
      "headingHtml": "<h3 class=\"h6\">On-Demand Trainings</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keap Community",
      "headingHtml": "<h3 class=\"h6\">Keap Community</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Ready to take your business to the next level?",
      "headingHtml": "<h2 class=\"h3 tw-text-white\">Ready to take your business to the next level?</h2>",
      "firstParagraph": "Helping thousands of small businesses succeed since 2001",
      "paragraphHtml": "<p class=\"md:tw-text-h4-desktop tw-text-[22px] tw-text-center\">Helping thousands of small businesses succeed since 2001</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2019-01-29",
    "2023-09-19"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://keap.com/about",
      "text": "About Keap",
      "html": "<a href=\"https://keap.com/about\" class=\"tw-cursor-pointer\" data-event-label=\"About Keap\" tabindex=\"0\">About Keap</a>"
    },
    {
      "href": "https://keap.com/about/careers",
      "text": "Careers",
      "html": "<a href=\"https://keap.com/about/careers\" class=\"tw-cursor-pointer\" data-event-label=\"Careers\" tabindex=\"0\">Careers</a>"
    },
    {
      "href": "https://keap.com/about/culture",
      "text": "Culture",
      "html": "<a href=\"https://keap.com/about/culture\" class=\"tw-cursor-pointer\" data-event-label=\"Culture\" tabindex=\"0\">Culture</a>"
    },
    {
      "href": "https://www.linkedin.com/company/keap-growing/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/keap-growing/\" target=\"_blank\" rel=\"noopener\" data-event-label=\"Linkedin\" aria-label=\"Linkedin\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M1 4.71924C1 2.78624 2.567 1.21924 4.5 1.21924C6.433 1.21924 8 2.78624 8 4.71924C8 6.65224 6.433 8.21924 4.5 8.21924C2.567 8.21924 1 6.65224 1 4.71924ZM1 10.2192C1 9.66695 1.44772 9.21924 2 9.21924H7C7.55228 9.21924 8 9.66695 8 10.2192V2..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Help center</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Customer Support",
      "html": "<a href=\"https://keap.com/contact\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Customer Support</p> </a>"
    },
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Help center</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Customer Support",
      "html": "<a href=\"https://keap.com/contact\" tabindex=\"-1\"> <p class=\"tw-text-body-xxsmall-desktop tw-font-normal\">Customer Support</p> </a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Free 24/7 support",
      "html": "<a href=\"https://keap.com/contact\" class=\"p body body--small tw-font-bold\">Free 24/7 support</a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Contact us",
      "html": "<a class=\"link tw-cursor-pointer small green arrow right tw-mt-2 tw-inline-block\" data-event-label=\"Contact us\" rel=\"noopener\" href=\"https://keap.com/contact\">Contact us</a>"
    },
    {
      "href": "https://keap.com/contact",
      "text": "Contact us",
      "html": "<a href=\"https://keap.com/contact\" class=\"tw-cursor-pointer\" data-event-label=\"Contact us\" tabindex=\"0\">Contact us</a>"
    },
    {
      "href": "https://help.keap.com/help/contact-support",
      "text": "Customer Support",
      "html": "<a href=\"https://help.keap.com/help/contact-support\" class=\"tw-cursor-pointer\" data-event-label=\"Customer Support\" tabindex=\"0\">Customer Support</a>"
    },
    {
      "href": "https://learn.thryv.com",
      "text": "Help center",
      "html": "<a href=\"https://learn.thryv.com\" class=\"tw-cursor-pointer\" data-event-label=\"Help center\" tabindex=\"0\">Help center</a>"
    },
    {
      "href": "https://help.keap.com/help/play-blueprints",
      "text": "Play blueprints",
      "html": "<a href=\"https://help.keap.com/help/play-blueprints\" class=\"tw-cursor-pointer\" data-event-label=\"Play &amp; template library\" tabindex=\"0\">Play blueprints</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.thryv.com/privacy/",
      "text": "Privacy",
      "html": "<a href=\"https://www.thryv.com/privacy/\" data-event-label=\"Privacy\">Privacy</a>"
    },
    {
      "href": "/legal/privacy-choices",
      "text": "Do Not Sell or Share My Personal Information",
      "html": "<a href=\"/legal/privacy-choices\" data-event-label=\"Do Not Sell or Share My Personal Information\">Do Not Sell or Share My Personal Information</a>"
    },
    {
      "href": "https://www.thryv.com/terms-of-use/",
      "text": "Terms of Use",
      "html": "<a href=\"https://www.thryv.com/terms-of-use/\" data-event-label=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "https://www.thryv.com/terms/",
      "text": "Thryv Terms & Conditions",
      "html": "<a href=\"https://www.thryv.com/terms/\" data-event-label=\"Terms &amp; conditions\">Thryv Terms &amp; Conditions</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 9,
  "questionH2s": [
    {
      "index": 6,
      "text": "When you get Keap, you’re not alone",
      "isQuestion": true,
      "html": "<h2 class=\"h3\">When you get Keap, you&#x2019;re not alone</h2>"
    },
    {
      "index": 9,
      "text": "Ready to take your business to the next level?",
      "isQuestion": true,
      "html": "<h2 class=\"h3 tw-text-white\">Ready to take your business to the next level?</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

17 image(s) are missing width/height attributes. 5 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1603,
  "htmlBytes": 310898,
  "imagesMissingDimensions": [
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1711061030/keap/keap-pages/homepage/man-stats-hero.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1711061030/keap/keap-pages/homepage/man-stats-hero.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1711061030/keap/keap-pages/homepage/man-stats-hero.webp 1x, https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_2/v1711061030/keap/keap-pages/homepage/man-stats-hero.webp 2x, https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_3/v1711061030/keap/keap-pages/homepage/man-stats-hero..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1740437046/keap/keap-pages/homepage-v2/homepage-hero.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1740437046/keap/keap-pages/homepage-v2/homepage-hero.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_1/v1740437046/keap/keap-pages/homepage-v2/homepage-hero.webp 1x, https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_2/v1740437046/keap/keap-pages/homepage-v2/homepage-hero.webp 2x, https://assets.keap.com/image/upload/c_scale,w_570,q_95,dpr_3/v1740437046/keap/keap-pages/homepage-v2/homep..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:DBF9F0,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/get-more-done.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:DBF9F0,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/get-more-done.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:DBF9F0,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/get-more-done.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:DBF9F0,q_95,dpr_2/v1740438982/keap/keap-pages/homepage-v2/reskin/get-more-done.webp 2x, https://assets.keap.com/image/upload/c_scale..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:CBD5F7,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/nurture-customers.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:CBD5F7,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/nurture-customers.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:CBD5F7,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/nurture-customers.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:CBD5F7,q_95,dpr_2/v1740438982/keap/keap-pages/homepage-v2/reskin/nurture-customers.webp 2x, https://assets.keap.com/image/up..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:ebf6eb,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/create-consistent.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:ebf6eb,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/create-consistent.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:ebf6eb,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/create-consistent.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:ebf6eb,q_95,dpr_2/v1740438982/keap/keap-pages/homepage-v2/reskin/create-consistent.webp 2x, https://assets.keap.com/image/up..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:FFB366,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/streamline-data.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:FFB366,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/streamline-data.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:FFB366,q_95,dpr_1/v1740438982/keap/keap-pages/homepage-v2/reskin/streamline-data.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,b_rgb:FFB366,q_95,dpr_2/v1740438982/keap/keap-pages/homepage-v2/reskin/streamline-data.webp 2x, https://assets.keap.com/image/upload/c..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731606596/keap/keap-pages/homepage-v2/youre-not-alone.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731606596/keap/keap-pages/homepage-v2/youre-not-alone.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731606596/keap/keap-pages/homepage-v2/youre-not-alone.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731606596/keap/keap-pages/homepage-v2/youre-not-alone.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3/v1731606596/keap/keap-pages/homepag..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3/v1..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp 2x, https://assets.keap.com/image..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/The_Automation_Agency.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/The_Automation_Agency.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/The_Automation_Agency.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/The_Automation_Agency.webp 2x, https://assets.keap.com/image..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/WBTrading.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3/v1..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Wholistic_Health_Boss.webp 2x, https://assets.keap.com/image..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695090/keap/keap-pages/homepage-v2/customer-stories/Travel_Divas.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1731695089/keap/keap-pages/homepage-v2/customer-stories/Lifeonaire.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3..."
    },
    {
      "src": "https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1740440145/keap/keap-pages/homepage-v2/reskin/cta-banner.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1740440145/keap/keap-pages/homepage-v2/reskin/cta-banner.webp\" srcset=\"https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_1/v1740440145/keap/keap-pages/homepage-v2/reskin/cta-banner.webp 1x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_2/v1740440145/keap/keap-pages/homepage-v2/reskin/cta-banner.webp 2x, https://assets.keap.com/image/upload/c_scale,w_0.33,q_95,dpr_3/v1740440145/keap/keap-pages/h..."
    }
  ],
  "possibleDialogs": [
    "<section id=\"youtube-popover-GCDLG_uAKTo\" role=\"dialog\" class=\"modal \" aria-hidden=\"true\" data-modal-name=\"YouTube Popover - Keap: The Automation-First CRM\"> <div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close> <div class=\"modal__container \" role=\"dialog\" aria-modal=\"true\"> <button type=\"button\" class=\"modal__close clickable no-text-spacing\" tabindex=\"-1\" data-micromodal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path fil...",
    "<div class=\"modal__overlay\" tabindex=\"-1\" data-micromodal-close> <div class=\"modal__container \" role=\"dialog\" aria-modal=\"true\"> <button type=\"button\" class=\"modal__close clickable no-text-spacing\" tabindex=\"-1\" data-micromodal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18 1.8L16.2 0 9 7.2 1.8 0 0 1.8 7.2 9 0 16.2 1.8 18 9 10.8 16.2 18 18 16.2 10.8 9 18 1.8Z\" fill=\"#74716C\"/></svg> </b...",
    "<div class=\"modal__container \" role=\"dialog\" aria-modal=\"true\"> <button type=\"button\" class=\"modal__close clickable no-text-spacing\" tabindex=\"-1\" data-micromodal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18 1.8L16.2 0 9 7.2 1.8 0 0 1.8 7.2 9 0 16.2 1.8 18 9 10.8 16.2 18 18 16.2 10.8 9 18 1.8Z\" fill=\"#74716C\"/></svg> </button> <div class=\"modal__content\" id=\"youtube-popover-GCDLG_uAKT...",
    "<button type=\"button\" class=\"modal__close clickable no-text-spacing\" tabindex=\"-1\" data-micromodal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M18 1.8L16.2 0 9 7.2 1.8 0 0 1.8 7.2 9 0 16.2 1.8 18 9 10.8 16.2 18 18 16.2 10.8 9 18 1.8Z\" fill=\"#74716C\"/></svg> </button>",
    "<div class=\"modal__content\" id=\"youtube-popover-GCDLG_uAKTo-content\"> <div class=\"responsive-embed widescreen\"> <div class=\"youtube-embed\" data-video-id=\"GCDLG_uAKTo\"></div> </div> </div>"
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

2 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 2,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 217,
      "heading": "H3: Create a consistent and personal customer experience",
      "text": "When you pair the best CRM for small businesses with the power of automation, you can create campaigns that are tailored to the interests and actions of your contacts. Plus, you’ll have Keap AI and pre-built Proven Automation Templates at your fingertips to make creating campaigns even easier.",
      "words": 49,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (49 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>When you pair the best CRM for small businesses with the power of automation, you can create campaigns that are tailored to the interests and actions of your contacts. Plus, you&#x2019;ll have Keap AI and pre-built Proven Automation Templates at your fingertips to make creating campaigns even easier.</p>"
    },
    {
      "index": 218,
      "heading": "H3: Streamline data and tracking between softwares",
      "text": "With over 5,000 integrations, you can sync your Keap app to the rest of your tech stack, which means you’ll be able to ditch the manual entry, save time and benefit from streamlined connections between all your platforms.",
      "words": 40,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (40 words; target 80-220)."
      ],
      "html": "<p>With over 5,000 integrations, you can sync your Keap app to the rest of your tech stack, which means you&#x2019;ll be able to ditch the manual entry, save time and benefit from streamlined connections between all your platforms.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

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  "passing": 6,
  "failing": [
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      "paragraphHtml": "<p class=\"body body--large tw-mt-4\">If you can <b class=\"tw-text-green-accessible\">drag and drop</b>, you can automate your business using Keap&#xae;.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Recommended by the best in the business",
      "headingHtml": "<h2 class=\"h3 tw-text-white\">Recommended by the best in the business</h2>",
      "firstParagraph": "Industry leaders who used Keap to grow their multi-million dollar businesses.",
      "paragraphHtml": "<p class=\"body tw-text-white tw-mt-4\">Industry leaders who used Keap to grow their multi-million dollar businesses.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
      "firstParagraph": "New York Times bestselling author, educator, and host of top-rated marketing podcast",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
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      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
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    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
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      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
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      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
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      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
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      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Jenna Kutcher",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Jenna Kutcher </h3>",
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      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> New York Times bestselling author, educator, and host of top-rated marketing podcast </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Donald Miller",
      "headingHtml": "<h3 class=\"h5 !tw-font-bold\"> Donald Miller </h3>",
      "firstParagraph": "CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from $500k to $16.5M with Keap",
      "paragraphHtml": "<p class=\"body body--xxsmall tw-mt-3\"> CEO of StoryBrand and Business Made Simple, bestselling author, and speaker who took his business from &#x24;500k to &#x24;16.5M with Keap </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Follow up with leads, nurture customers, and scale your business with Keap's powerful software",
      "headingHtml": "<h2 class=\"h3\">Follow up with leads, nurture customers, and scale your business with Keap&apos;s powerful software</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Automation for your entire business",
      "headingHtml": "<h2 class=\"h3 tw-relative tw-z-10 tw-col-span-full tw-text-white\">Automation for your entire business</h2>",
      "firstParagraph": "Boost your business with automation that helps you:",
      "paragraphHtml": "<p class=\"tw-col-span-full body body--small tw-relative tw-z-10 tw-mt-8 tw-text-white\">Boost your business with automation that helps you:</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "On average, Keap users report:",
      "headingHtml": "<h3 class=\"h4 tw-text-center md:tw-text-left\">On average, Keap users report:</h3>",
      "firstParagraph": "0%",
      "paragraphHtml": "<p class=\"tw-text-[50px] tw-font-bold tw-font-walsheim\"><span data-count-animate=\"39\">0</span>%</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "20+ years of helping businesses just like yours",
      "headingHtml": "<h2 class=\"h4\">20+ years of <span class=\"tw-text-thryv-orange\">helping businesses</span> just like yours</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get more done and save time",
      "headingHtml": "<h3 class=\"accordion-title\"> <button type=\"button\" aria-expanded=\"true\" class=\"accordion-trigger\" aria-controls=\"accordion-6a2694c00a359-panel\" id=\"accordion-6a2694c00a359-trigger\"> <span class=\"accordion-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 9.51213C6.68342 9.12161 7.31658 9.12161 7.70711 9.51213L12 13.805L16.2929 9.51213C16.6834 9.12161 17.3166 9.12161 17.7071 9.51213C18.0976 9.90266 18.0976 1...",
      "firstParagraph": "By automating manual, repetitive tasks across all your workflows, business automation frees you up to focus on other aspects of your business.",
      "paragraphHtml": "<p>By automating manual, repetitive tasks across all your workflows, business automation frees you up to focus on other aspects of your business.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Nurture customers from beginning to end",
      "headingHtml": "<h3 class=\"accordion-title\"> <button type=\"button\" aria-expanded=\"false\" class=\"accordion-trigger\" aria-controls=\"accordion-6a2694c00a3a3-panel\" id=\"accordion-6a2694c00a3a3-trigger\"> <span class=\"accordion-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 24 25\" fill=\"none\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M6.29289 9.51213C6.68342 9.12161 7.31658 9.12161 7.70711 9.51213L12 13.805L16.2929 9.51213C16.6834 9.12161 17.3166 9.12161 17.7071 9.51213C18.0976 9.90266 18.0976...",
      "firstParagraph": "Marketing automation will help you attract and capture leads. Then, sales automation will take care of nurturing them into customers. Finally, service automation will create loyal, raving customers for life. The result? A fully-automated customer experience.",
      "paragraphHtml": "<p>Marketing automation will help you attract and capture leads. Then, sales automation will take care of nurturing them into customers. Finally, service automation will create loyal, raving customers for life. The result? A fully-automated customer experience.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "When you get Keap, you’re not alone",
      "headingHtml": "<h2 class=\"h3\">When you get Keap, you&#x2019;re not alone</h2>",
      "firstParagraph": "We’re committed to giving you everything you need to succeed. So when you choose Keap, you’ll be armed with a powerful business automation platform along with the strategy, services and support you need to grow.",
      "paragraphHtml": "<p class=\"body body--small tw-mt-5\">We&#x2019;re committed to giving you everything you need to succeed. So when you choose Keap, you&#x2019;ll be armed with a powerful business automation platform along with the strategy, services and support you need to grow.</p>",
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      "direct": false,
      "issue": "First paragraph is 37 words and does not look like a concise direct answer."
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    {
      "heading": "Real customers experiencing real growth",
      "headingHtml": "<h2 class=\"h3\">Real customers experiencing real growth</h2>",
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      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "WBTrading",
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      "paragraphHtml": "<p class=\"tw-mt-2\">Doubled monthly revenue and increased business growth by 140%</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Wholistic Health Boss",
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      "firstParagraph": "Experienced 200% revenue growth and saved 36 hours per month",
      "paragraphHtml": "<p class=\"tw-mt-2\">Experienced 200% revenue growth and saved 36 hours per month</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Travel Divas",
      "headingHtml": "<h3>Travel Divas</h3>",
      "firstParagraph": "Scaled to $17 million in annual revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Scaled to &#x24;17 million in annual revenue</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Lifeonaire",
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      "paragraphHtml": "<p class=\"tw-mt-2\">Increased subscribers by 40% and generated an additional &#x24;100,000+ in revenue</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Automation Agency",
      "headingHtml": "<h3>The Automation Agency</h3>",
      "firstParagraph": "Saw 225% growth in two years",
      "paragraphHtml": "<p class=\"tw-mt-2\">Saw 225% growth in two years</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "WBTrading",
      "headingHtml": "<h3>WBTrading</h3>",
      "firstParagraph": "Doubled monthly revenue and increased business growth by 140%",
      "paragraphHtml": "<p class=\"tw-mt-2\">Doubled monthly revenue and increased business growth by 140%</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Wholistic Health Boss",
      "headingHtml": "<h3>Wholistic Health Boss</h3>",
      "firstParagraph": "Experienced 200% revenue growth and saved 36 hours per month",
      "paragraphHtml": "<p class=\"tw-mt-2\">Experienced 200% revenue growth and saved 36 hours per month</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Travel Divas",
      "headingHtml": "<h3>Travel Divas</h3>",
      "firstParagraph": "Scaled to $17 million in annual revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Scaled to &#x24;17 million in annual revenue</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Lifeonaire",
      "headingHtml": "<h3>Lifeonaire</h3>",
      "firstParagraph": "Increased subscribers by 40% and generated an additional $100,000+ in revenue",
      "paragraphHtml": "<p class=\"tw-mt-2\">Increased subscribers by 40% and generated an additional &#x24;100,000+ in revenue</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Resources to help you succeed",
      "headingHtml": "<h2 class=\"h3\">Resources to help you succeed</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Ongoing Support",
      "headingHtml": "<h3 class=\"h6\">Ongoing Support</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Implementation & Migration",
      "headingHtml": "<h3 class=\"h6\">Implementation &amp; Migration</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Find a Partner",
      "headingHtml": "<h3 class=\"h6\">Find a Partner</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keap Blog",
      "headingHtml": "<h3 class=\"h6\">Keap Blog</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "On-Demand Trainings",
      "headingHtml": "<h3 class=\"h6\">On-Demand Trainings</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keap Community",
      "headingHtml": "<h3 class=\"h6\">Keap Community</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Ready to take your business to the next level?",
      "headingHtml": "<h2 class=\"h3 tw-text-white\">Ready to take your business to the next level?</h2>",
      "firstParagraph": "Helping thousands of small businesses succeed since 2001",
      "paragraphHtml": "<p class=\"md:tw-text-h4-desktop tw-text-[22px] tw-text-center\">Helping thousands of small businesses succeed since 2001</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 9,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 89/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: put, growth, autopilot.

Details

Why it matters

Check name

GEO: Entity clarity

Score

89/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 89/100 and needs improvement.

Evidence

{
  "title": "Small Business CRM & Automation | Keap",
  "h1": "Put Your Business Growth on Autopilot",
  "description": "Keap is the leading small business CRM and automation platform built exclusively to help small businesses save time and grow without the chaos.",
  "topicOverlap": 0.625,
  "topicTerms": [
    "small",
    "business",
    "crm",
    "automation",
    "keap",
    "put",
    "growth",
    "autopilot"
  ],
  "descriptionTerms": [
    "keap",
    "leading",
    "small",
    "business",
    "crm",
    "automation",
    "platform",
    "built",
    "exclusively",
    "help",
    "businesses",
    "save",
    "time",
    "grow",
    "without",
    "chaos"
  ],
  "missingFromDescription": [
    "put",
    "growth",
    "autopilot"
  ],
  "score": 89,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "No more manual tasks.Just automated business growth.",
      "html": "<h2 class=\"h3\"><span class=\"tw-text-thryv-orange tw-block\">No more manual tasks.</span><span class=\"tw-block\">Just automated business growth.</span></h2>"
    },
    {
      "text": "Recommended by the best in the business",
      "html": "<h2 class=\"h3 tw-text-white\">Recommended by the best in the business</h2>"
    },
    {
      "text": "Follow up with leads, nurture customers, and scale your business with Keap's powerful software",
      "html": "<h2 class=\"h3\">Follow up with leads, nurture customers, and scale your business with Keap&apos;s powerful software</h2>"
    },
    {
      "text": "Automation for your entire business",
      "html": "<h2 class=\"h3 tw-relative tw-z-10 tw-col-span-full tw-text-white\">Automation for your entire business</h2>"
    },
    {
      "text": "20+ years of helping businesses just like yours",
      "html": "<h2 class=\"h4\">20+ years of <span class=\"tw-text-thryv-orange\">helping businesses</span> just like yours</h2>"
    },
    {
      "text": "When you get Keap, you’re not alone",
      "html": "<h2 class=\"h3\">When you get Keap, you&#x2019;re not alone</h2>"
    },
    {
      "text": "Real customers experiencing real growth",
      "html": "<h2 class=\"h3\">Real customers experiencing real growth</h2>"
    },
    {
      "text": "Resources to help you succeed",
      "html": "<h2 class=\"h3\">Resources to help you succeed</h2>"
    },
    {
      "text": "Ready to take your business to the next level?",
      "html": "<h2 class=\"h3 tw-text-white\">Ready to take your business to the next level?</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Small Business CRM & Automation work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Small Business CRM & Automation free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Small Business CRM & Automation compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Small Business CRM & Automation work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Small Business CRM & Automation free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Small Business CRM & Automation compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 203816
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "No more manual tasks.Just automated business growth.",
      "html": "<h2 class=\"h3\"><span class=\"tw-text-thryv-orange tw-block\">No more manual tasks.</span><span class=\"tw-block\">Just automated business growth.</span></h2>"
    },
    {
      "text": "Recommended by the best in the business",
      "html": "<h2 class=\"h3 tw-text-white\">Recommended by the best in the business</h2>"
    },
    {
      "text": "Follow up with leads, nurture customers, and scale your business with Keap's powerful software",
      "html": "<h2 class=\"h3\">Follow up with leads, nurture customers, and scale your business with Keap&apos;s powerful software</h2>"
    },
    {
      "text": "Automation for your entire business",
      "html": "<h2 class=\"h3 tw-relative tw-z-10 tw-col-span-full tw-text-white\">Automation for your entire business</h2>"
    },
    {
      "text": "20+ years of helping businesses just like yours",
      "html": "<h2 class=\"h4\">20+ years of <span class=\"tw-text-thryv-orange\">helping businesses</span> just like yours</h2>"
    },
    {
      "text": "When you get Keap, you’re not alone",
      "html": "<h2 class=\"h3\">When you get Keap, you&#x2019;re not alone</h2>"
    },
    {
      "text": "Real customers experiencing real growth",
      "html": "<h2 class=\"h3\">Real customers experiencing real growth</h2>"
    },
    {
      "text": "Resources to help you succeed",
      "html": "<h2 class=\"h3\">Resources to help you succeed</h2>"
    },
    {
      "text": "Ready to take your business to the next level?",
      "html": "<h2 class=\"h3 tw-text-white\">Ready to take your business to the next level?</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Small Business CRM & Automation work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Small Business CRM & Automation free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Small Business CRM & Automation compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Small Business CRM & Automation work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Small Business CRM & Automation?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Small Business CRM & Automation free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Small Business CRM & Automation compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 202897
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n\n<html class=\"no-js\" lang=\"en\">\n    <head>\n        <meta charset=\"utf-8\">\n<meta http-equiv=\"x-ua-compatible\" content=\"ie=edge\">\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\">\n<meta name=\"csrf-token\" content=\"yKIBbsGdtnnkOySIFmjD3z9XcJvmV10PUMaPsd3E\">\n\n\n\n\n\n    \n\n    <title>Page Not Found - Keap</title>\n\n\n\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/apple-touch-icon.png\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-32x32.png\" sizes=\"32x32\">\n<link rel=\"icon\" type=\"image/png\" href=\"/favicon-16x16.png\" sizes=\"16x16\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-512x512.png\" sizes=\"512x512\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-256x256.png\" sizes=\"256x256\">\n<link rel=\"icon\" type=\"image/png\" href=\"/android-chrome-192"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://keap.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://keap.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://keap.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://keap.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

100 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

11 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "11 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

14 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

14 Fail

Check name

Image optimization

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

14 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 55 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 55 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

14 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

14 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 47 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 47 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

14 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 220 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 220 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

2 Fail

Check name

Loading performance

Score

89/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 80,
      "displayValue": "3.0 s",
      "numericValue": 3021.5782507155927
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 95,
      "displayValue": "120 ms",
      "numericValue": 119.49999999999943
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 85,
      "displayValue": "1.4 s",
      "numericValue": 1361.0057886847644
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 63,
      "displayValue": "2.0 s",
      "numericValue": 1983.658317485893
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "40 ms",
      "numericValue": 42.98192999999996
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 95,
      "displayValue": "0.8 s",
      "numericValue": 806.3851562213856
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 180 ms",
      "numericValue": 182
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 97,
      "displayValue": "90 ms",
      "numericValue": 94
    }
  ]
}

Fix with MCP or CLI

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Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 8, 2026	59/100	Level 3, Bot-Aware	Current report