Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 43 out of 100
- Agent Ease of Use 4 out of 100
- Security & Trust 80 out of 100
- GEO, AIO and AEO 79 out of 100
- SEO 85 out of 100
- Performance and Accessibility 69 out of 100
What AI sees of your website
Sales CRM & Pipeline Management Software | Pipedrive
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Next step
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 43 | Priority fix | 8 | 15 | 0 | View details |
| Discoverability | 86 | Mostly ready | 6 | 3 | 0 | View details |
| Content Readiness | 33 | Priority fix | 2 | 8 | 0 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 4 | Priority fix | 4 | 24 | 2 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 79 | Mostly ready | 6 | 0 | 14 | |
| GEO Readiness | 87 | Mostly ready | 2 | 0 | 4 | |
| AIO Readiness | 85 | Mostly ready | 3 | 0 | 4 | |
| AEO Readiness | 67 | Needs work | 1 | 0 | 6 | |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 80 | Mostly ready | 8 | 1 | 0 | View details |
| Security & Trust | 80 | Mostly ready | 4 | 1 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 69 | Needs work | 25 | 5 | 0 | View details |
| Performance | 57 | Needs work | 15 | 3 | 0 | View details |
| Accessibility | 91 | Strong | 10 | 2 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
42 items need attention
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
100 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": "base-uri 'self'; script-src 'self' 'unsafe-eval' 'unsafe-inline' cdn.dub-1.pipedriveassets.com cdn.segment.com cdn-segment.pipedrive.com *.pipedrive.com *.pipedriveassets.com snap.licdn.com px.ads.linkedin.com px4.ads.linkedin.com p.adsymptotic.com cdn.linkedin.oribi.io gw.linkedin.oribi.io dc.ads.linkedin.com sjs.bizographics.com *.optimizely.com optimizely.s3.amazonaws.com cdn-assets-prod.s3.amazonaws.com snippet.growsumo.com cdn.cookielaw.org geolocation.onetrust.com www.google-analytics.com www.googletagmanager.com www.google.com www.gstatic.com www.gstatic.cn connect.facebook.net *.hotjar.com *.outbrain.com www.redditstatic.com www.youtube.com play.vidyard.com *.doubleclick.net *.taboola.com app.livestorm.co www.googleadservices.com static.ads-twitter.com https://*.browser-intake-datadoghq.com www-cms.pipedriveassets.com bat.bing.com *.quora.com js.grsm.io analytics.tiktok.com c.amazon-adsystem.com www.recaptcha.net recaptcha.net js.adsrvr.org secure.adnxs.com acdn.adnxs.com vitals.vercel-insights.com *.contentsquare.net app.contentsquare.com https://rs.eu1.fullstory.com https://static.xingcdn.com s.dpmsrv.com ib.adnxs.com a.dpmsrv.com d34r8q7sht0t9k.cloudfront.net scripts.rubiconredirect.com launcher.1mind.com pixel.rubiconredirect.com *.amplitude.com https://p.teads.tv https://s.yimg.com a.omappapi.com googleadservices.com tpc.googlesyndication.com analytics.twitter.com storage.googleapis.com aff.trypipedrive.com pipedrive.grsm.io; style-src 'self' 'unsafe-inline' cdn.dub-1.pipedriveassets.com *.amplitude.com fonts.googleapis.com www.googletagmanager.com www-cms.pipedriveassets.com a.omappapi.com; frame-src cdn.dub-1.pipedriveassets.com *.cdn.optimizely.com *.cdn-pci.optimizely.com www.facebook.com www.youtube.com www.youtube-nocookie.com www.google.com www.googletagmanager.com play.vidyard.com *.doubleclick.net app.livestorm.co tpc.googlesyndication.com airtable.com webforms.pipedrive.com s.amazon-adsystem.com www.recaptcha.net recaptcha.net *.adsrvr.org pipedrive.1mind.com pipedrive-sandbox.1mind.com https://p.teads.tv https://fledge.teads.tv *.hotjar.com *.lovable.app deployment-5fpmqbnntk.1mind.com deployment-fkr9bmv4gv.1mind.com pipedrive-sales-is-not-a-dirty-word.onrender.com; img-src 'self' data: https://*; object-src 'none'; worker-src 'self' blob:;; report-uri https://www.pipedrive.com/api/csp-reports"
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
100 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://cdn.dub-1.pipedriveassets.com",
"rel": "preconnect"
},
{
"url": "https://cdn.dub-1.pipedriveassets.com",
"rel": "preconnect"
},
{
"url": "https://www-cms.pipedriveassets.com",
"rel": "preconnect"
},
{
"url": "https://cdn.cookielaw.org",
"rel": "preconnect"
},
{
"url": "https://cdn.cookielaw.org",
"rel": "preconnect"
},
{
"url": "https://cdn.segment.com",
"rel": "preconnect"
},
{
"url": "https://cdn-segment.pipedrive.com",
"rel": "preconnect"
},
{
"url": "https://geolocation.onetrust.com",
"rel": "preconnect"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 67462
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5595
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5607
},
{
"path": "/agent-card.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5538
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5619
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5601
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5580
},
{
"path": "/agent.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5523
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5583
},
{
"path": "/agents.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5526
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is missing or incomplete.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
Needs attention
llms.txt
Issue
llms.txt was not found at the expected path.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 66543
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 66543
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 47503,
"excerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" co",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5610
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5613
},
{
"path": "/.well-known/mcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5553
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5517
},
{
"path": "/.well-known/mcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5553
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5610
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: 2 links missing accessible names; 2 buttons missing accessible names; 1/2 applicable form inputs have autocomplete attributes (1 missing).
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": true,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a class=\"puco-link puco-link--display-inline puco-link--no-spacing\" href=\"https://www.pipedrive.com\"><div aria-label=\"Pipedrive\" role=\"presentation\" class=\"puco-logo puco-logo--primary _hide-when-monogram\"><svg aria-hidden=\"true\" height=\"32\" viewBox=\"0 0 121 26\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.4673 4.66455C21.7516 4.66455 22.7928 3.6241 22.7928 2.34064C22.7928 1.05718 21.7516 0.0167236 20.4673 0.0167236C19.1829 0.0167236 18.141",
"<a class=\"puco-sidebar__close\" href=\"#\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#192435\" class=\"puco-icon puco-icon-xs\"><path d=\"M6.707 5.293a1 1 0 0 0-1.414 1.414L10.586 12l-5.293 5.293a1 1 0 1 0 1.414 1.414L12 13.414l5.293 5.293a1 1 0 0 0 1.414-1.414L13.414 12l5.293-5.293a1 1 0 0 0-1.414-1.414L12 10.586z\"/></svg></a>"
],
"inaccessibleButtons": [
"<button class=\"unset puco-searchbox-group__icon-left puco-searchbox-group__icon-left--light\" tabindex=\"-1\" type=\"button\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#192435\" class=\"puco-icon puco-icon-xs\"><g clip-path=\"url(#a)\"><path d=\"M17.5 10.5a7 7 0 1 0-14 0 7 7 0 0 0 14 0m-1.543 6.517a8.5 8.5 0 1 1 1.06-1.06l4.764 4.763a.75.75 0 1 1-1.061 1.06z\"/></g><defs><clipPath id=\"a\"><path d=\"M0 0h24v24H0z\"/></clipPath></defs></svg></button>",
"<button type=\"button\" tabindex=\"-1\" aria-hidden=\"true\" class=\"unset icon icon__right\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs\"><path d=\"m14.22 12-7.761 7.81a1.583 1.583 0 0 0 0 2.228 1.56 1.56 0 0 0 2.214 0l8.868-8.924a1.583 1.583 0 0 0 0-2.228L8.673 1.962a1.56 1.56 0 0 0-2.214 0 1.583 1.583 0 0 0 0 2.228z\"/></svg></button>"
],
"missingAutocompleteInputs": [
"<input class=\"puco-searchbox puco-searchbox--light\" role=\"combobox\" aria-autocomplete=\"list\" aria-haspopup=\"listbox\" aria-expanded=\"false\" aria-controls=\"_R_dab6__searchbox_listbox\" aria-label=\"Search Pipedrive\" placeholder=\"Search Pipedrive\" type=\"search\" value>"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": []
},
"counts": {
"h1": 1,
"headings": 35,
"links": 233,
"inaccessibleLinks": 2,
"buttons": 58,
"inaccessibleButtons": 2,
"images": 62,
"imagesWithAlt": 62,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 1,
"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5583
},
{
"path": "/webmcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5526
},
{
"path": "/mcp.json",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5517
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input> is missing a name attribute.<input> is missing tool-param-description.<input name="work-email"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 293,
"interactiveWithTags": 0,
"totalCount": 296,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"work-email\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 3,
"issues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"work-email\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"work-email\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 293,
"interactiveWithTags": 0,
"totalCount": 296,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"work-email\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 3,
"formsWithTags": 0,
"totalInteractive": 293,
"interactiveWithTags": 0,
"totalCount": 296,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input name=\"work-email\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
6 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": true,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"publisher",
"freshnessDate"
],
"authorMeta": "Pipedrive Inc / Pipedrive OÜ",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.pipedrive.com/en/marketplace/about",
"text": "About Marketplace",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/marketplace/about\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06..."
},
{
"href": "https://www.pipedrive.com/en/about",
"text": "Learn more about us",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/about\"><div class=\"puco-submenu__item-content\">Learn more about us</div></a>"
},
{
"href": "https://www.pipedrive.com/en/jobs",
"text": "Learn more about careers",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/jobs\"><div class=\"puco-submenu__item-content\">Learn more about careers</div></a>"
},
{
"href": "https://www.pipedrive.com/en/about",
"text": "About",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/about\"><span class=\"puco-navigation-link__text\">About</span></a>"
},
{
"href": "https://www.linkedin.com/company/pipedrive",
"text": "",
"html": "<a aria-label=\"Visit Pipedrive's LinkedIn page\" rel=\"noopener noreferrer\" class=\"puco-link puco-link--display-inline\" href=\"https://www.linkedin.com/company/pipedrive\" target=\"_blank\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs puco-footer__icon\"><path d=\"M20.383 20.383H16.84v-5.551c0-1.324-.024-3.028-1.844-3.028-1.846 0-2.129 1.442-2.129 2.932v5.647H9.322V8.968h3.403v1.56h.047a3.73 3.7..."
}
],
"contactLinks": [
{
"href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
"text": "Contact managers",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.7..."
},
{
"href": "https://support.pipedrive.com/en",
"text": "Knowledge Base",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06 0\"/></svg>Know..."
},
{
"href": "https://support.pipedrive.com/en/contact-us",
"text": "Get help",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en/contact-us\"><div class=\"puco-submenu__item-content\">Get help</div></a>"
},
{
"href": "https://www.pipedrive.com/en/products/sales/onboarding",
"text": "Explore onboarding support",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/products/sales/onboarding\"><div class=\"puco-submenu__item-content\">Explore onboarding support</div></a>"
},
{
"href": "https://support.pipedrive.com/en",
"text": "Find setup guides, FAQs and tutorials",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\">Find setup guides, FAQs and tutorials</div></a>"
},
{
"href": "https://www.pipedrive.com/en/contact-sales",
"text": "Contact sales",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-sidebar__menu-link\" href=\"https://www.pipedrive.com/en/contact-sales\"><span class=\"puco-navigation-link__text\">Contact sales</span></a>"
},
{
"href": "https://www.pipedrive.com/en/contact-sales-ai",
"text": "Contact sales",
"html": "<a class=\"puco-button puco-button--secondary puco-button--color-default puco-button--size-l puco-button--width-full-in-mobile\" href=\"https://www.pipedrive.com/en/contact-sales-ai\" target=\"_self\" data-element=\"Link\" data-component=\"Button\" data-source-file=\"index.tsx\"><span>Contact sales</span></a>"
},
{
"href": "https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024",
"text": "Opens in new window",
"html": "<a class=\"puco-link puco-link--display-block\" href=\"https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024\" target=\"_blank\"><div style=\"font-size:0\"><picture><source srcset=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto,width=415/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png\" media=\"(max-width: 415px)\"><source srcset=\"https://www-cms.pipedriveassets.co..."
},
{
"href": "https://support.pipedrive.com/en",
"text": "Knowledge Base",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://support.pipedrive.com/en\"><span class=\"puco-navigation-link__text\">Knowledge Base</span></a>"
},
{
"href": "https://support.pipedrive.com/en/contact-us?ref=www",
"text": "Support",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-support-link__link\" href=\"https://support.pipedrive.com/en/contact-us?ref=www\"><span class=\"puco-navigation-link__text\">Support</span></a>"
},
{
"href": "https://www.pipedrive.com/en/roles/crm-support",
"text": "CRM support",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-support\"><span class=\"puco-navigation-link__text\">CRM support</span></a>"
},
{
"href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
"text": "CRM for contact management",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><span class=\"puco-navigation-link__text\">CRM for contact management</span></a>"
}
],
"privacyLinks": [
{
"href": "https://www.pipedrive.com/en/terms-of-service",
"text": "Terms of Service Opens in new window",
"html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/terms-of-service\" target=\"_blank\">Terms of Service<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
},
{
"href": "https://www.pipedrive.com/en/privacy",
"text": "Privacy Notice Opens in new window",
"html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/privacy\" target=\"_blank\">Privacy Notice<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
},
{
"href": "https://www.pipedrive.com/en/terms-of-service",
"text": "Pipedrive Terms of Service",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/terms-of-service\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Terms of Service</span></a>"
},
{
"href": "https://www.pipedrive.com/en/privacy",
"text": "Pipedrive Privacy Notice",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/privacy\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Privacy Notice</span></a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 34,
"passing": 8,
"failing": [
{
"heading": "CRM software sales teams will love",
"headingHtml": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Save hours with automated lead nurturing",
"headingHtml": "<h3 class=\"puco-heading\">Save hours with automated lead nurturing</h3>",
"firstParagraph": "Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Harness sales insights to drive your strategy",
"headingHtml": "<h3 class=\"puco-heading\">Harness sales insights to drive your strategy</h3>",
"firstParagraph": "Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.</p>",
"words": 36,
"direct": false,
"issue": "First paragraph is 36 words and does not look like a concise direct answer."
},
{
"heading": "Unlock sales success",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Unlock sales success</strong></h3>",
"firstParagraph": "Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals. </p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Refine your strategy with real-time performance insights",
"headingHtml": "<h3 class=\"puco-heading\">Refine your strategy with real-time performance insights</h3>",
"firstParagraph": "Leverage real-time, visual data to easily make tough decisions and identify what works.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Leverage real-time, visual data to easily make tough decisions and identify what works.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Customize Pipedrive to your unique sales process",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Customize Pipedrive to your unique sales process</strong></h3>",
"firstParagraph": "Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "See how Pipedrive is helping customers",
"headingHtml": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>",
"firstParagraph": "Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards",
"paragraphHtml": "<p class=\"puco-text\">Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Say hello to Pipedrive AI",
"headingHtml": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>",
"firstParagraph": "Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.",
"paragraphHtml": "<p class=\"puco-text\">Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
"headingHtml": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive’s Marketplace</h2>",
"firstParagraph": "Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Optimize your sales process",
"headingHtml": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>",
"firstParagraph": "Supercharge every step of your sales cycle and empower your team to win deals.",
"paragraphHtml": "<p class=\"puco-text\">Supercharge every step of your sales cycle and empower your team to win deals.<br></p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Easily manage leads and deals",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Easily manage leads and deals</strong></h3>",
"firstParagraph": "Organize customer data and interactions in one simple tool and act fast when opportunity strikes.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Organize customer data and interactions in one simple tool and act fast when opportunity strikes.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "One space for all your sales activities",
"headingHtml": "<h3 class=\"puco-heading\">One space for all your sales activities</h3>",
"firstParagraph": "Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Automate and scale",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Automate and scale</strong></h3>",
"firstParagraph": "Streamline your sales process and use AI – get more done with less work.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Streamline your sales process and use AI – get more done with less work.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Instant sales insights",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Instant sales insights</strong></h3>",
"firstParagraph": "Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Award-winning CRM software",
"headingHtml": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>",
"firstParagraph": "Our users and industry experts recognize Pipedrive as a top-rated CRM.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Our users and industry experts recognize Pipedrive as a top-rated CRM.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Popular blog posts",
"headingHtml": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "CRM evaluations: How to choose the perfect system",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">CRM evaluations: How to choose the perfect system</h3>",
"firstParagraph": "In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.",
"paragraphHtml": "<p class=\"puco-text\">In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "How to write a response worthy follow-up email (with 15 templates)",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">How to write a response worthy follow-up email (with 15 templates)<br></h3>",
"firstParagraph": "We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.",
"paragraphHtml": "<p class=\"puco-text\">We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Sales presentations: templates, examples and ideas on how to present like a pro",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">Sales presentations: templates, examples and ideas on how to present like a pro</h3>",
"firstParagraph": "In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "CRM FAQs",
"headingHtml": "<h2 class=\"puco-heading\">CRM FAQs</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How does Pipedrive work?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_amk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_amk3b6_\"><span class=\"puco-accordion__toggle-title\">How does Pipedrive work?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.4...",
"firstParagraph": "In a nutshell, Pipedrive enables sales teams in small businesses to:",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">In a nutshell, Pipedrive enables sales teams in small businesses to:</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "How will Pipedrive’s CRM solution help me improve sales?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_cmk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_cmk3b6_\"><span class=\"puco-accordion__toggle-title\">How will Pipedrive’s CRM solution help me improve sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fil...",
"firstParagraph": "Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "What does CRM stand for in sales?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_9qk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_9qk3b6_\"><span class=\"puco-accordion__toggle-title\">What does CRM stand for in sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22...",
"firstParagraph": "“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "How do I choose a CRM?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_dqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_dqk3b6_\"><span class=\"puco-accordion__toggle-title\">How do I choose a CRM?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.459...",
"firstParagraph": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also lo...",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p...",
"words": 77,
"direct": false,
"issue": "First paragraph is 77 words and does not look like a concise direct answer."
},
{
"heading": "Which apps can I connect with Pipedrive?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_eqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_eqk3b6_\"><span class=\"puco-accordion__toggle-title\">Which apps can I connect with Pipedrive?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M1...",
"firstParagraph": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>",
"words": 42,
"direct": false,
"issue": "First paragraph is 42 words and does not look like a concise direct answer."
},
{
"heading": "Driving business growth",
"headingHtml": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>",
"firstParagraph": "Full access. No credit card needed.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Full access. No credit card needed.<br></p>",
"words": 6,
"direct": false,
"issue": "First paragraph is 6 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 9,
"questionH2s": [],
"hasFaq": true,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": true,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"publisher",
"freshnessDate"
],
"authorMeta": "Pipedrive Inc / Pipedrive OÜ",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.pipedrive.com/en/marketplace/about",
"text": "About Marketplace",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/marketplace/about\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06..."
},
{
"href": "https://www.pipedrive.com/en/about",
"text": "Learn more about us",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/about\"><div class=\"puco-submenu__item-content\">Learn more about us</div></a>"
},
{
"href": "https://www.pipedrive.com/en/jobs",
"text": "Learn more about careers",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/jobs\"><div class=\"puco-submenu__item-content\">Learn more about careers</div></a>"
},
{
"href": "https://www.pipedrive.com/en/about",
"text": "About",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/about\"><span class=\"puco-navigation-link__text\">About</span></a>"
},
{
"href": "https://www.linkedin.com/company/pipedrive",
"text": "",
"html": "<a aria-label=\"Visit Pipedrive's LinkedIn page\" rel=\"noopener noreferrer\" class=\"puco-link puco-link--display-inline\" href=\"https://www.linkedin.com/company/pipedrive\" target=\"_blank\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs puco-footer__icon\"><path d=\"M20.383 20.383H16.84v-5.551c0-1.324-.024-3.028-1.844-3.028-1.846 0-2.129 1.442-2.129 2.932v5.647H9.322V8.968h3.403v1.56h.047a3.73 3.7..."
}
],
"contactLinks": [
{
"href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
"text": "Contact managers",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.7..."
},
{
"href": "https://support.pipedrive.com/en",
"text": "Knowledge Base",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06 0\"/></svg>Know..."
},
{
"href": "https://support.pipedrive.com/en/contact-us",
"text": "Get help",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en/contact-us\"><div class=\"puco-submenu__item-content\">Get help</div></a>"
},
{
"href": "https://www.pipedrive.com/en/products/sales/onboarding",
"text": "Explore onboarding support",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/products/sales/onboarding\"><div class=\"puco-submenu__item-content\">Explore onboarding support</div></a>"
},
{
"href": "https://support.pipedrive.com/en",
"text": "Find setup guides, FAQs and tutorials",
"html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\">Find setup guides, FAQs and tutorials</div></a>"
},
{
"href": "https://www.pipedrive.com/en/contact-sales",
"text": "Contact sales",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-sidebar__menu-link\" href=\"https://www.pipedrive.com/en/contact-sales\"><span class=\"puco-navigation-link__text\">Contact sales</span></a>"
},
{
"href": "https://www.pipedrive.com/en/contact-sales-ai",
"text": "Contact sales",
"html": "<a class=\"puco-button puco-button--secondary puco-button--color-default puco-button--size-l puco-button--width-full-in-mobile\" href=\"https://www.pipedrive.com/en/contact-sales-ai\" target=\"_self\" data-element=\"Link\" data-component=\"Button\" data-source-file=\"index.tsx\"><span>Contact sales</span></a>"
},
{
"href": "https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024",
"text": "Opens in new window",
"html": "<a class=\"puco-link puco-link--display-block\" href=\"https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024\" target=\"_blank\"><div style=\"font-size:0\"><picture><source srcset=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto,width=415/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png\" media=\"(max-width: 415px)\"><source srcset=\"https://www-cms.pipedriveassets.co..."
},
{
"href": "https://support.pipedrive.com/en",
"text": "Knowledge Base",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://support.pipedrive.com/en\"><span class=\"puco-navigation-link__text\">Knowledge Base</span></a>"
},
{
"href": "https://support.pipedrive.com/en/contact-us?ref=www",
"text": "Support",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-support-link__link\" href=\"https://support.pipedrive.com/en/contact-us?ref=www\"><span class=\"puco-navigation-link__text\">Support</span></a>"
},
{
"href": "https://www.pipedrive.com/en/roles/crm-support",
"text": "CRM support",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-support\"><span class=\"puco-navigation-link__text\">CRM support</span></a>"
},
{
"href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
"text": "CRM for contact management",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><span class=\"puco-navigation-link__text\">CRM for contact management</span></a>"
}
],
"privacyLinks": [
{
"href": "https://www.pipedrive.com/en/terms-of-service",
"text": "Terms of Service Opens in new window",
"html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/terms-of-service\" target=\"_blank\">Terms of Service<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
},
{
"href": "https://www.pipedrive.com/en/privacy",
"text": "Privacy Notice Opens in new window",
"html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/privacy\" target=\"_blank\">Privacy Notice<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
},
{
"href": "https://www.pipedrive.com/en/terms-of-service",
"text": "Pipedrive Terms of Service",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/terms-of-service\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Terms of Service</span></a>"
},
{
"href": "https://www.pipedrive.com/en/privacy",
"text": "Pipedrive Privacy Notice",
"html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/privacy\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Privacy Notice</span></a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 82/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 82/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: pipeline, management, software, effective, closing, deals.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
82/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 82/100 and needs improvement.
Evidence
{
"title": "Sales CRM & Pipeline Management Software | Pipedrive",
"h1": "The easy and effective CRM for closing deals",
"description": "Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.",
"topicOverlap": 0.4,
"topicTerms": [
"sales",
"crm",
"pipeline",
"management",
"software",
"pipedrive",
"easy",
"effective",
"closing",
"deals"
],
"descriptionTerms": [
"pipedrive",
"easy",
"user",
"rated",
"crm",
"tool",
"get",
"more",
"qualified",
"leads",
"grow",
"business",
"sales",
"sign",
"day",
"free",
"trial"
],
"missingFromDescription": [
"pipeline",
"management",
"software",
"effective",
"closing",
"deals"
],
"score": 82,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
6 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 6,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 61,
"heading": "H3: Will Pipedrive work for a big team?",
"text": "Yes! Pipedrive’s sales CRM software is well-suited for startups and larger teams alike.Our pipeline CRM helps large sales and marketing teams streamline their customer interactions. Sales managers and their teams can benefit from a progress tracker, sales automation, procession forecasting, an activity-based planner and top security.",
"words": 48,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (48 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"puco-text puco-text--size-s\">Yes! Pipedrive’s sales CRM software is well-suited for startups and larger teams alike.<br>Our pipeline CRM helps large sales and marketing teams streamline their customer interactions. Sales managers and their teams can benefit from a progress tracker, sales automation, procession forecasting, an activity-based planner and top security.</p>"
},
{
"index": 62,
"heading": "H3: Will Pipedrive work for a big team?",
"text": "In addition, large teams have access to a dedicated account manager to help them make the most of Pipedrive. Your account manager can also help you onboard other team members to your sales CRM system and guide you on pipeline management best practices.",
"words": 43,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (43 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"puco-text puco-text--size-s\">In addition, large teams have access to a dedicated account manager to help them make the most of Pipedrive. Your account manager can also help you onboard other team members to your sales CRM system and guide you on <a href=\"https://www.pipedrive.com/en/features/pipeline-management\" class=\"puco-link puco-link--display-inline\" target=\"_blank\">pipeline management</a> best practices.</p>"
},
{
"index": 65,
"heading": "H3: How does CRM help sales?",
"text": "A CRM for sales enables you and your reps to centralize contact information, track ongoing activities and boost customer retention. Pipedrive’s visual sales pipeline lets you see your entire sales cycle at a glance, highlighting key opportunities. Get notified when you need to follow up, helping you enhance your customer experience and drive more deals than ever.",
"words": 58,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (58 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"puco-text puco-text--size-s\">A CRM for sales enables you and your reps to centralize contact information, track ongoing activities and boost customer retention. Pipedrive’s visual sales pipeline lets you see your entire sales cycle at a glance, highlighting key opportunities. Get notified when you need to follow up, helping you enhance your customer experience and drive more deals than ever.</p>"
},
{
"index": 66,
"heading": "H3: What is CRM software?",
"text": "CRM software is the technology organizations use to manage relationships and business processes. Typically, CRM software for sales teams lets users track their activities, manage communications with other parties, measure individual and team progress and forecast revenue. The top CRM sales software integrates with other business tools, such as email marketing, document management and website tracking software.",
"words": 57,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (57 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"puco-text puco-text--size-s\">CRM software is the technology organizations use to manage relationships and business processes. Typically, CRM software for sales teams lets users track their activities, manage communications with other parties, measure individual and team progress and forecast revenue. The top CRM sales software integrates with other business tools, such as email marketing, document management and website tracking software.</p>"
},
{
"index": 67,
"heading": "H3: How do I choose a CRM?",
"text": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and sales management software to ensure your CRM has al...",
"words": 77,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (77 words; target 80-220)."
],
"html": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p..."
},
{
"index": 68,
"heading": "H3: Which apps can I connect with Pipedrive?",
"text": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
"words": 42,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (42 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 34,
"passing": 8,
"failing": [
{
"heading": "CRM software sales teams will love",
"headingHtml": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Save hours with automated lead nurturing",
"headingHtml": "<h3 class=\"puco-heading\">Save hours with automated lead nurturing</h3>",
"firstParagraph": "Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Harness sales insights to drive your strategy",
"headingHtml": "<h3 class=\"puco-heading\">Harness sales insights to drive your strategy</h3>",
"firstParagraph": "Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.</p>",
"words": 36,
"direct": false,
"issue": "First paragraph is 36 words and does not look like a concise direct answer."
},
{
"heading": "Unlock sales success",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Unlock sales success</strong></h3>",
"firstParagraph": "Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals. </p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Refine your strategy with real-time performance insights",
"headingHtml": "<h3 class=\"puco-heading\">Refine your strategy with real-time performance insights</h3>",
"firstParagraph": "Leverage real-time, visual data to easily make tough decisions and identify what works.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Leverage real-time, visual data to easily make tough decisions and identify what works.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Customize Pipedrive to your unique sales process",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Customize Pipedrive to your unique sales process</strong></h3>",
"firstParagraph": "Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "See how Pipedrive is helping customers",
"headingHtml": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>",
"firstParagraph": "Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards",
"paragraphHtml": "<p class=\"puco-text\">Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Say hello to Pipedrive AI",
"headingHtml": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>",
"firstParagraph": "Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.",
"paragraphHtml": "<p class=\"puco-text\">Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
"headingHtml": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive’s Marketplace</h2>",
"firstParagraph": "Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Optimize your sales process",
"headingHtml": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>",
"firstParagraph": "Supercharge every step of your sales cycle and empower your team to win deals.",
"paragraphHtml": "<p class=\"puco-text\">Supercharge every step of your sales cycle and empower your team to win deals.<br></p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Easily manage leads and deals",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Easily manage leads and deals</strong></h3>",
"firstParagraph": "Organize customer data and interactions in one simple tool and act fast when opportunity strikes.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Organize customer data and interactions in one simple tool and act fast when opportunity strikes.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "One space for all your sales activities",
"headingHtml": "<h3 class=\"puco-heading\">One space for all your sales activities</h3>",
"firstParagraph": "Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Automate and scale",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Automate and scale</strong></h3>",
"firstParagraph": "Streamline your sales process and use AI – get more done with less work.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Streamline your sales process and use AI – get more done with less work.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Instant sales insights",
"headingHtml": "<h3 class=\"puco-heading\"><strong>Instant sales insights</strong></h3>",
"firstParagraph": "Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Award-winning CRM software",
"headingHtml": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>",
"firstParagraph": "Our users and industry experts recognize Pipedrive as a top-rated CRM.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Our users and industry experts recognize Pipedrive as a top-rated CRM.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Popular blog posts",
"headingHtml": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "CRM evaluations: How to choose the perfect system",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">CRM evaluations: How to choose the perfect system</h3>",
"firstParagraph": "In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.",
"paragraphHtml": "<p class=\"puco-text\">In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "How to write a response worthy follow-up email (with 15 templates)",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">How to write a response worthy follow-up email (with 15 templates)<br></h3>",
"firstParagraph": "We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.",
"paragraphHtml": "<p class=\"puco-text\">We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Sales presentations: templates, examples and ideas on how to present like a pro",
"headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">Sales presentations: templates, examples and ideas on how to present like a pro</h3>",
"firstParagraph": "In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "CRM FAQs",
"headingHtml": "<h2 class=\"puco-heading\">CRM FAQs</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How does Pipedrive work?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_amk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_amk3b6_\"><span class=\"puco-accordion__toggle-title\">How does Pipedrive work?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.4...",
"firstParagraph": "In a nutshell, Pipedrive enables sales teams in small businesses to:",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">In a nutshell, Pipedrive enables sales teams in small businesses to:</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "How will Pipedrive’s CRM solution help me improve sales?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_cmk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_cmk3b6_\"><span class=\"puco-accordion__toggle-title\">How will Pipedrive’s CRM solution help me improve sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fil...",
"firstParagraph": "Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "What does CRM stand for in sales?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_9qk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_9qk3b6_\"><span class=\"puco-accordion__toggle-title\">What does CRM stand for in sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22...",
"firstParagraph": "“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.",
"paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "How do I choose a CRM?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_dqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_dqk3b6_\"><span class=\"puco-accordion__toggle-title\">How do I choose a CRM?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.459...",
"firstParagraph": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also lo...",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p...",
"words": 77,
"direct": false,
"issue": "First paragraph is 77 words and does not look like a concise direct answer."
},
{
"heading": "Which apps can I connect with Pipedrive?",
"headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_eqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_eqk3b6_\"><span class=\"puco-accordion__toggle-title\">Which apps can I connect with Pipedrive?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M1...",
"firstParagraph": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>",
"words": 42,
"direct": false,
"issue": "First paragraph is 42 words and does not look like a concise direct answer."
},
{
"heading": "Driving business growth",
"headingHtml": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>",
"firstParagraph": "Full access. No credit card needed.",
"paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Full access. No credit card needed.<br></p>",
"words": 6,
"direct": false,
"issue": "First paragraph is 6 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 16,
"schemaBlocks": 2,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
62 image(s) are missing width/height attributes.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1.0",
"visibleWords": 2911,
"htmlBytes": 491836,
"imagesMissingDimensions": [
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-homepage-hero-25_EN.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Pipedrive-homepage-hero-25_EN.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.2\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/Steinwaysons_logo_2x.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/Steinwaysons_logo_2x.png\" alt class loading=\"lazy\" style=\"width: 60px; height: auto; aspect-ratio: 2.4 / 1;\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/CascadeEnergy_logo_2x.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/CascadeEnergy_logo_2x.png\" alt class loading=\"lazy\" style=\"width: 60px; height: auto; aspect-ratio: 2.4 / 1;\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/SpectrumScience_logo_2x.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/SpectrumScience_logo_2x.png\" alt class loading=\"lazy\" style=\"width: 60px; height: auto; aspect-ratio: 1.52 / 1;\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/KemperSports_logo_2x.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Company-logos/KemperSports_logo_2x.png\" alt class loading=\"lazy\" style=\"width: 60px; height: auto; aspect-ratio: 2.1 / 1;\">"
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"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/tekpon-2024-pd.png\" alt=\"Read about the Tekpon Q2 2024 Top Sales Acceleration Software award\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/CRM-Evaluations.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/CRM-Evaluations.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Response-worthy-follow-up-emails.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Response-worthy-follow-up-emails.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
},
{
"src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/14-Sales-Presentations_-Templates-Examples-Ideas-on-How-to-Present-Like-a-Pro-_-Pipedrive.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/14-Sales-Presentations_-Templates-Examples-Ideas-on-How-to-Present-Like-a-Pro-_-Pipedrive.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
}
],
"possibleDialogs": [],
"score": 80,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 85/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 85/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: pipeline, management, software, effective, closing, deals.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 85/100 and needs improvement.
Evidence
{
"title": "Sales CRM & Pipeline Management Software | Pipedrive",
"h1": "The easy and effective CRM for closing deals",
"description": "Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.",
"topicOverlap": 0.4,
"definitionCount": 16,
"topicTerms": [
"sales",
"crm",
"pipeline",
"management",
"software",
"pipedrive",
"easy",
"effective",
"closing",
"deals"
],
"descriptionTerms": [
"pipedrive",
"easy",
"user",
"rated",
"crm",
"tool",
"get",
"more",
"qualified",
"leads",
"grow",
"business",
"sales",
"sign",
"day",
"free",
"trial"
],
"missingFromDescription": [
"pipeline",
"management",
"software",
"effective",
"closing",
"deals"
],
"score": 85,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "CRM software sales teams will love",
"html": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>"
},
{
"text": "See how Pipedrive is helping customers",
"html": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>"
},
{
"text": "Say hello to Pipedrive AI",
"html": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>"
},
{
"text": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
"html": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive’s Marketplace</h2>"
},
{
"text": "Optimize your sales process",
"html": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>"
},
{
"text": "Award-winning CRM software",
"html": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>"
},
{
"text": "Popular blog posts",
"html": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>"
},
{
"text": "CRM FAQs",
"html": "<h2 class=\"puco-heading\">CRM FAQs</h2>"
},
{
"text": "Driving business growth",
"html": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "how",
"label": "How does Sales CRM & Pipeline Management Software work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Sales CRM & Pipeline Management Software free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Sales CRM & Pipeline Management Software free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 67462
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 67462
},
{
"path": "/context",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5514
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "CRM software sales teams will love",
"html": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>"
},
{
"text": "See how Pipedrive is helping customers",
"html": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>"
},
{
"text": "Say hello to Pipedrive AI",
"html": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>"
},
{
"text": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
"html": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive’s Marketplace</h2>"
},
{
"text": "Optimize your sales process",
"html": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>"
},
{
"text": "Award-winning CRM software",
"html": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>"
},
{
"text": "Popular blog posts",
"html": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>"
},
{
"text": "CRM FAQs",
"html": "<h2 class=\"puco-heading\">CRM FAQs</h2>"
},
{
"text": "Driving business growth",
"html": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "how",
"label": "How does Sales CRM & Pipeline Management Software work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Sales CRM & Pipeline Management Software free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Sales CRM & Pipeline Management Software?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Sales CRM & Pipeline Management Software free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 67462
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8",
"length": 5659
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 429,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-hbLoAf9va1zDZmexMzLvGj' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.pipedrive.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
50 Fail
Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
Check name
Buttons do not have an accessible name
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name)."
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
50 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
50 Fail
SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
6 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "6 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
Check name
Improve image delivery
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 2,338 KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 2,338 KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce unused JavaScript
Check name
Reduce unused JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 853 KiB
Fix guidance
Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 853 KiB",
"description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
"numericValue": 40
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
57/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "interactive",
"title": "Time to Interactive",
"score": 8,
"displayValue": "8.7 s",
"numericValue": 8653.088373915003
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "40 ms",
"numericValue": 36.06903
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "1,780 ms",
"numericValue": 1783.847074564318
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 93,
"displayValue": "0.9 s",
"numericValue": 860.0054465691984
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 140 ms",
"numericValue": 136
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 16,
"displayValue": "410 ms",
"numericValue": 412.9999999999991
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 76,
"displayValue": "1.7 s",
"numericValue": 1670.580829418684
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 59,
"displayValue": "2.1 s",
"numericValue": 2097.010275918247
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 56/100 | Level 3, Bot-Aware | Current report |