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56/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability43%Agent Easeof Use4%Security& Trust80%GEO, AIO, AEO79%SEO85%Performance& Accessibility69%
  • AI Discoverability 43 out of 100
  • Agent Ease of Use 4 out of 100
  • Security & Trust 80 out of 100
  • GEO, AIO and AEO 79 out of 100
  • SEO 85 out of 100
  • Performance and Accessibility 69 out of 100

CAPTURED SCREENSHOT

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What AI sees of your website

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Next step

Turn this report into a fix workflow

22 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
43
Priority fix8150View details
Discoverability
86
Mostly ready630View details
Content Readiness
33
Priority fix280View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
4
Priority fix4242View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable040View details
MCP
13
Priority fix062View details
Skill Discovery
0
Priority fix080View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
79
Mostly ready6014
GEO Readiness
87
Mostly ready204
AIO Readiness
85
Mostly ready304
AEO Readiness
67
Needs work106
SEO
85
Mostly ready920View details
SEO
85
Mostly ready920View details
Security & Trust
80
Mostly ready810View details
Security & Trust
80
Mostly ready410View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
69
Needs work2550View details
Performance
57
Needs work1530View details
Accessibility
91
Strong1020View details

Prioritized recommendations

Issues ranked by score impact

42 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

100 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": "base-uri 'self'; script-src 'self' 'unsafe-eval' 'unsafe-inline' cdn.dub-1.pipedriveassets.com cdn.segment.com cdn-segment.pipedrive.com *.pipedrive.com *.pipedriveassets.com snap.licdn.com px.ads.linkedin.com px4.ads.linkedin.com p.adsymptotic.com cdn.linkedin.oribi.io gw.linkedin.oribi.io dc.ads.linkedin.com sjs.bizographics.com *.optimizely.com optimizely.s3.amazonaws.com cdn-assets-prod.s3.amazonaws.com snippet.growsumo.com cdn.cookielaw.org geolocation.onetrust.com www.google-analytics.com www.googletagmanager.com www.google.com www.gstatic.com www.gstatic.cn connect.facebook.net *.hotjar.com *.outbrain.com www.redditstatic.com www.youtube.com play.vidyard.com *.doubleclick.net *.taboola.com app.livestorm.co www.googleadservices.com static.ads-twitter.com https://*.browser-intake-datadoghq.com www-cms.pipedriveassets.com bat.bing.com *.quora.com js.grsm.io analytics.tiktok.com c.amazon-adsystem.com www.recaptcha.net recaptcha.net js.adsrvr.org secure.adnxs.com acdn.adnxs.com vitals.vercel-insights.com *.contentsquare.net app.contentsquare.com https://rs.eu1.fullstory.com https://static.xingcdn.com s.dpmsrv.com ib.adnxs.com a.dpmsrv.com d34r8q7sht0t9k.cloudfront.net scripts.rubiconredirect.com launcher.1mind.com pixel.rubiconredirect.com *.amplitude.com https://p.teads.tv https://s.yimg.com a.omappapi.com googleadservices.com tpc.googlesyndication.com analytics.twitter.com storage.googleapis.com aff.trypipedrive.com pipedrive.grsm.io; style-src 'self' 'unsafe-inline' cdn.dub-1.pipedriveassets.com *.amplitude.com fonts.googleapis.com www.googletagmanager.com www-cms.pipedriveassets.com a.omappapi.com; frame-src cdn.dub-1.pipedriveassets.com *.cdn.optimizely.com *.cdn-pci.optimizely.com www.facebook.com www.youtube.com www.youtube-nocookie.com www.google.com www.googletagmanager.com play.vidyard.com *.doubleclick.net app.livestorm.co tpc.googlesyndication.com airtable.com webforms.pipedrive.com s.amazon-adsystem.com www.recaptcha.net recaptcha.net *.adsrvr.org pipedrive.1mind.com pipedrive-sandbox.1mind.com https://p.teads.tv https://fledge.teads.tv *.hotjar.com *.lovable.app deployment-5fpmqbnntk.1mind.com deployment-fkr9bmv4gv.1mind.com pipedrive-sales-is-not-a-dirty-word.onrender.com; img-src 'self' data: https://*; object-src 'none'; worker-src 'self' blob:;; report-uri https://www.pipedrive.com/api/csp-reports"
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

100 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://cdn.dub-1.pipedriveassets.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.dub-1.pipedriveassets.com",
            "rel": "preconnect"
          },
          {
            "url": "https://www-cms.pipedriveassets.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.cookielaw.org",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.cookielaw.org",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.segment.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn-segment.pipedrive.com",
            "rel": "preconnect"
          },
          {
            "url": "https://geolocation.onetrust.com",
            "rel": "preconnect"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" data-next-head=\"\"/><script charSet=\"UTF-8\" data-domain-script=\"c938af5b-8612-421f-8d15-740c329a09bc\" src=\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\" type=\"text/javascript\" async=\"\" data-language=\"en\"></script><title data-next-head=\"\">Pipedrive</title><link rel=\"shortcut icon\" href=\"https://cdn.dub-1.pipedriveassets.com/www-main-renderer/_next/static/media/favicon.69a7a310.ico\"/><meta name=\"author\" content=\"Pipedrive Inc / Pipedrive OÜ\" data-element=\"meta\" data-source-file=\"static.tsx\"/><meta prop"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 67462
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5595
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5607
          },
          {
            "path": "/agent-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5538
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5619
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5601
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5580
          },
          {
            "path": "/agent.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5523
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5583
          },
          {
            "path": "/agents.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5526
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 66543
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 66543
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 47503,
        "excerpt": "<!DOCTYPE html><html data-element=\"Html\" data-component=\"CustomDocument\" data-source-file=\"_document.tsx\" lang=\"en\"><head data-element=\"Head\" data-source-file=\"_document.tsx\"><meta charSet=\"utf-8\" data-next-head=\"\"/><meta name=\"viewport\" co",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5610
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5613
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5553
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5517
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5553
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5610
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: 2 links missing accessible names; 2 buttons missing accessible names; 1/2 applicable form inputs have autocomplete attributes (1 missing).

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a class=\"puco-link puco-link--display-inline puco-link--no-spacing\" href=\"https://www.pipedrive.com\"><div aria-label=\"Pipedrive\" role=\"presentation\" class=\"puco-logo puco-logo--primary _hide-when-monogram\"><svg aria-hidden=\"true\" height=\"32\" viewBox=\"0 0 121 26\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M20.4673 4.66455C21.7516 4.66455 22.7928 3.6241 22.7928 2.34064C22.7928 1.05718 21.7516 0.0167236 20.4673 0.0167236C19.1829 0.0167236 18.141",
      "<a class=\"puco-sidebar__close\" href=\"#\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#192435\" class=\"puco-icon puco-icon-xs\"><path d=\"M6.707 5.293a1 1 0 0 0-1.414 1.414L10.586 12l-5.293 5.293a1 1 0 1 0 1.414 1.414L12 13.414l5.293 5.293a1 1 0 0 0 1.414-1.414L13.414 12l5.293-5.293a1 1 0 0 0-1.414-1.414L12 10.586z\"/></svg></a>"
    ],
    "inaccessibleButtons": [
      "<button class=\"unset puco-searchbox-group__icon-left puco-searchbox-group__icon-left--light\" tabindex=\"-1\" type=\"button\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#192435\" class=\"puco-icon puco-icon-xs\"><g clip-path=\"url(#a)\"><path d=\"M17.5 10.5a7 7 0 1 0-14 0 7 7 0 0 0 14 0m-1.543 6.517a8.5 8.5 0 1 1 1.06-1.06l4.764 4.763a.75.75 0 1 1-1.061 1.06z\"/></g><defs><clipPath id=\"a\"><path d=\"M0 0h24v24H0z\"/></clipPath></defs></svg></button>",
      "<button type=\"button\" tabindex=\"-1\" aria-hidden=\"true\" class=\"unset icon icon__right\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs\"><path d=\"m14.22 12-7.761 7.81a1.583 1.583 0 0 0 0 2.228 1.56 1.56 0 0 0 2.214 0l8.868-8.924a1.583 1.583 0 0 0 0-2.228L8.673 1.962a1.56 1.56 0 0 0-2.214 0 1.583 1.583 0 0 0 0 2.228z\"/></svg></button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"puco-searchbox puco-searchbox--light\" role=\"combobox\" aria-autocomplete=\"list\" aria-haspopup=\"listbox\" aria-expanded=\"false\" aria-controls=\"_R_dab6__searchbox_listbox\" aria-label=\"Search Pipedrive\" placeholder=\"Search Pipedrive\" type=\"search\" value>"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 35,
    "links": 233,
    "inaccessibleLinks": 2,
    "buttons": 58,
    "inaccessibleButtons": 2,
    "images": 62,
    "imagesWithAlt": 62,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 1,
    "missingAutocompleteInputs": 1
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5583
          },
          {
            "path": "/webmcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5526
          },
          {
            "path": "/mcp.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5517
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input name="work-email"> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 293,
        "interactiveWithTags": 0,
        "totalCount": 296,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"work-email\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 3,
        "issues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"work-email\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"work-email\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 293,
        "interactiveWithTags": 0,
        "totalCount": 296,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"work-email\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 3,
    "formsWithTags": 0,
    "totalInteractive": 293,
    "interactiveWithTags": 0,
    "totalCount": 296,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input name=\"work-email\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

6 Warning

Needs attention

AIO: Source and trust signals

Warning
01

Issue

Missing AIO trust signals: publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "Pipedrive Inc / Pipedrive OÜ",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.pipedrive.com/en/marketplace/about",
      "text": "About Marketplace",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/marketplace/about\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06..."
    },
    {
      "href": "https://www.pipedrive.com/en/about",
      "text": "Learn more about us",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/about\"><div class=\"puco-submenu__item-content\">Learn more about us</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/jobs",
      "text": "Learn more about careers",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/jobs\"><div class=\"puco-submenu__item-content\">Learn more about careers</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/about",
      "text": "About",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/about\"><span class=\"puco-navigation-link__text\">About</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/pipedrive",
      "text": "",
      "html": "<a aria-label=\"Visit Pipedrive&apos;s LinkedIn page\" rel=\"noopener noreferrer\" class=\"puco-link puco-link--display-inline\" href=\"https://www.linkedin.com/company/pipedrive\" target=\"_blank\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs puco-footer__icon\"><path d=\"M20.383 20.383H16.84v-5.551c0-1.324-.024-3.028-1.844-3.028-1.846 0-2.129 1.442-2.129 2.932v5.647H9.322V8.968h3.403v1.56h.047a3.73 3.7..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
      "text": "Contact managers",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.7..."
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Knowledge Base",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06 0\"/></svg>Know..."
    },
    {
      "href": "https://support.pipedrive.com/en/contact-us",
      "text": "Get help",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en/contact-us\"><div class=\"puco-submenu__item-content\">Get help</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/products/sales/onboarding",
      "text": "Explore onboarding support",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/products/sales/onboarding\"><div class=\"puco-submenu__item-content\">Explore onboarding support</div></a>"
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Find setup guides, FAQs and tutorials",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\">Find setup guides, FAQs and tutorials</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/contact-sales",
      "text": "Contact sales",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-sidebar__menu-link\" href=\"https://www.pipedrive.com/en/contact-sales\"><span class=\"puco-navigation-link__text\">Contact sales</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/contact-sales-ai",
      "text": "Contact sales",
      "html": "<a class=\"puco-button puco-button--secondary puco-button--color-default puco-button--size-l puco-button--width-full-in-mobile\" href=\"https://www.pipedrive.com/en/contact-sales-ai\" target=\"_self\" data-element=\"Link\" data-component=\"Button\" data-source-file=\"index.tsx\"><span>Contact sales</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024",
      "text": "Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-block\" href=\"https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024\" target=\"_blank\"><div style=\"font-size:0\"><picture><source srcset=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto,width=415/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png\" media=\"(max-width: 415px)\"><source srcset=\"https://www-cms.pipedriveassets.co..."
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Knowledge Base",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://support.pipedrive.com/en\"><span class=\"puco-navigation-link__text\">Knowledge Base</span></a>"
    },
    {
      "href": "https://support.pipedrive.com/en/contact-us?ref=www",
      "text": "Support",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-support-link__link\" href=\"https://support.pipedrive.com/en/contact-us?ref=www\"><span class=\"puco-navigation-link__text\">Support</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/roles/crm-support",
      "text": "CRM support",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-support\"><span class=\"puco-navigation-link__text\">CRM support</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
      "text": "CRM for contact management",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><span class=\"puco-navigation-link__text\">CRM for contact management</span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.pipedrive.com/en/terms-of-service",
      "text": "Terms of Service Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/terms-of-service\" target=\"_blank\">Terms of Service<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/privacy",
      "text": "Privacy Notice Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/privacy\" target=\"_blank\">Privacy Notice<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/terms-of-service",
      "text": "Pipedrive Terms of Service",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/terms-of-service\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Terms of Service</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/privacy",
      "text": "Pipedrive Privacy Notice",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/privacy\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Privacy Notice</span></a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 34,
  "passing": 8,
  "failing": [
    {
      "heading": "CRM software sales teams will love",
      "headingHtml": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save hours with automated lead nurturing",
      "headingHtml": "<h3 class=\"puco-heading\">Save hours with automated lead nurturing</h3>",
      "firstParagraph": "Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Harness sales insights to drive your strategy",
      "headingHtml": "<h3 class=\"puco-heading\">Harness sales insights to drive your strategy</h3>",
      "firstParagraph": "Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive&#x2019;s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "Unlock sales success",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Unlock sales success</strong></h3>",
      "firstParagraph": "Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals. </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Refine your strategy with real-time performance insights",
      "headingHtml": "<h3 class=\"puco-heading\">Refine your strategy with real-time performance insights</h3>",
      "firstParagraph": "Leverage real-time, visual data to easily make tough decisions and identify what works.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Leverage real-time, visual data to easily make tough decisions and identify what works.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customize Pipedrive to your unique sales process",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Customize Pipedrive to your unique sales process</strong></h3>",
      "firstParagraph": "Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Pipedrive is helping customers",
      "headingHtml": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>",
      "firstParagraph": "Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards",
      "paragraphHtml": "<p class=\"puco-text\">Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Say hello to Pipedrive AI",
      "headingHtml": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>",
      "firstParagraph": "Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.",
      "paragraphHtml": "<p class=\"puco-text\">Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
      "headingHtml": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive&#x2019;s Marketplace</h2>",
      "firstParagraph": "Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Optimize your sales process",
      "headingHtml": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>",
      "firstParagraph": "Supercharge every step of your sales cycle and empower your team to win deals.",
      "paragraphHtml": "<p class=\"puco-text\">Supercharge every step of your sales cycle and empower your team to win deals.<br></p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Easily manage leads and deals",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Easily manage leads and deals</strong></h3>",
      "firstParagraph": "Organize customer data and interactions in one simple tool and act fast when opportunity strikes.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Organize customer data and interactions in one simple tool and act fast when opportunity strikes.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "One space for all your sales activities",
      "headingHtml": "<h3 class=\"puco-heading\">One space for all your sales activities</h3>",
      "firstParagraph": "Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Automate and scale",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Automate and scale</strong></h3>",
      "firstParagraph": "Streamline your sales process and use AI – get more done with less work.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Streamline your sales process and use AI &#x2013; get more done with less work.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Instant sales insights",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Instant sales insights</strong></h3>",
      "firstParagraph": "Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Take advantage of Pipedrive&#x2019;s precise, real-time data analytics to track sales metrics and fine-tune your strategy.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Award-winning CRM software",
      "headingHtml": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>",
      "firstParagraph": "Our users and industry experts recognize Pipedrive as a top-rated CRM.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Our users and industry experts recognize Pipedrive as a top-rated CRM.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Popular blog posts",
      "headingHtml": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CRM evaluations: How to choose the perfect system",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">CRM evaluations: How to choose the perfect system</h3>",
      "firstParagraph": "In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.",
      "paragraphHtml": "<p class=\"puco-text\">In this CRM evaluation guide, you&#x2019;ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to write a response worthy follow-up email (with 15 templates)",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">How to write a response worthy follow-up email (with 15 templates)<br></h3>",
      "firstParagraph": "We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.",
      "paragraphHtml": "<p class=\"puco-text\">We&#x2019;ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales presentations: templates, examples and ideas on how to present like a pro",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">Sales presentations: templates, examples and ideas on how to present like a pro</h3>",
      "firstParagraph": "In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">In this guide, you&#x2019;ll learn how to use the power of storytelling to drive decision-making and close more deals.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "CRM FAQs",
      "headingHtml": "<h2 class=\"puco-heading\">CRM FAQs</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "How does Pipedrive work?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_amk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_amk3b6_\"><span class=\"puco-accordion__toggle-title\">How does Pipedrive work?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.4...",
      "firstParagraph": "In a nutshell, Pipedrive enables sales teams in small businesses to:",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">In a nutshell, Pipedrive enables sales teams in small businesses to:</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "How will Pipedrive’s CRM solution help me improve sales?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_cmk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_cmk3b6_\"><span class=\"puco-accordion__toggle-title\">How will Pipedrive&#x2019;s CRM solution help me improve sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fil...",
      "firstParagraph": "Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive&#x2019;s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "What does CRM stand for in sales?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_9qk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_9qk3b6_\"><span class=\"puco-accordion__toggle-title\">What does CRM stand for in sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22...",
      "firstParagraph": "“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">&#x201c;CRM&#x201c; in sales stands for &#x201c;Customer relationship management.&#x201d; Although the &#x201c;C&#x201d; in &#x201c;CRM&#x201d; stands for &#x201c;customer,&#x201d; the best CRM tools can help teams enhance every stage in the sales cycle.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "How do I choose a CRM?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_dqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_dqk3b6_\"><span class=\"puco-accordion__toggle-title\">How do I choose a CRM?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.459...",
      "firstParagraph": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also lo...",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p...",
      "words": 77,
      "direct": false,
      "issue": "First paragraph is 77 words and does not look like a concise direct answer."
    },
    {
      "heading": "Which apps can I connect with Pipedrive?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_eqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_eqk3b6_\"><span class=\"puco-accordion__toggle-title\">Which apps can I connect with Pipedrive?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M1...",
      "firstParagraph": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>",
      "words": 42,
      "direct": false,
      "issue": "First paragraph is 42 words and does not look like a concise direct answer."
    },
    {
      "heading": "Driving business growth",
      "headingHtml": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>",
      "firstParagraph": "Full access. No credit card needed.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Full access. No credit card needed.<br></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence
{
  "h2Count": 9,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning
01

Issue

Missing AIO trust signals: publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence
{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "Pipedrive Inc / Pipedrive OÜ",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.pipedrive.com/en/marketplace/about",
      "text": "About Marketplace",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/marketplace/about\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06..."
    },
    {
      "href": "https://www.pipedrive.com/en/about",
      "text": "Learn more about us",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/about\"><div class=\"puco-submenu__item-content\">Learn more about us</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/jobs",
      "text": "Learn more about careers",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/jobs\"><div class=\"puco-submenu__item-content\">Learn more about careers</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/about",
      "text": "About",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/about\"><span class=\"puco-navigation-link__text\">About</span></a>"
    },
    {
      "href": "https://www.linkedin.com/company/pipedrive",
      "text": "",
      "html": "<a aria-label=\"Visit Pipedrive&apos;s LinkedIn page\" rel=\"noopener noreferrer\" class=\"puco-link puco-link--display-inline\" href=\"https://www.linkedin.com/company/pipedrive\" target=\"_blank\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" aria-hidden=\"true\" fill=\"#656E7A\" class=\"puco-icon puco-icon-xs puco-footer__icon\"><path d=\"M20.383 20.383H16.84v-5.551c0-1.324-.024-3.028-1.844-3.028-1.846 0-2.129 1.442-2.129 2.932v5.647H9.322V8.968h3.403v1.56h.047a3.73 3.7..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
      "text": "Contact managers",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.7..."
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Knowledge Base",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-link--no-decoration puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"#192435\" class=\"puco-icon puco-icon-xxs\"><path d=\"M7.72 2.47a.75.75 0 0 0 0 1.06l3.72 3.72H2.75a.75.75 0 0 0 0 1.5h8.69l-3.72 3.72a.75.75 0 1 0 1.06 1.06l5-5a.75.75 0 0 0 0-1.06l-5-5a.75.75 0 0 0-1.06 0\"/></svg>Know..."
    },
    {
      "href": "https://support.pipedrive.com/en/contact-us",
      "text": "Get help",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en/contact-us\"><div class=\"puco-submenu__item-content\">Get help</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/products/sales/onboarding",
      "text": "Explore onboarding support",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://www.pipedrive.com/en/products/sales/onboarding\"><div class=\"puco-submenu__item-content\">Explore onboarding support</div></a>"
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Find setup guides, FAQs and tutorials",
      "html": "<a class=\"puco-link puco-link--display-inline puco-submenu__item puco-submenu__item--highlight puco-submenu__items-hero-link puco-link--no-spacing\" href=\"https://support.pipedrive.com/en\"><div class=\"puco-submenu__item-content\">Find setup guides, FAQs and tutorials</div></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/contact-sales",
      "text": "Contact sales",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-sidebar__menu-link\" href=\"https://www.pipedrive.com/en/contact-sales\"><span class=\"puco-navigation-link__text\">Contact sales</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/contact-sales-ai",
      "text": "Contact sales",
      "html": "<a class=\"puco-button puco-button--secondary puco-button--color-default puco-button--size-l puco-button--width-full-in-mobile\" href=\"https://www.pipedrive.com/en/contact-sales-ai\" target=\"_self\" data-element=\"Link\" data-component=\"Button\" data-source-file=\"index.tsx\"><span>Contact sales</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024",
      "text": "Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-block\" href=\"https://www.pipedrive.com/en/newsroom/pipedrive-included-in-software-adviceis-frontrunners-report-for-best-contact-management-software-of-2024\" target=\"_blank\"><div style=\"font-size:0\"><picture><source srcset=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto,width=415/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png\" media=\"(max-width: 415px)\"><source srcset=\"https://www-cms.pipedriveassets.co..."
    },
    {
      "href": "https://support.pipedrive.com/en",
      "text": "Knowledge Base",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://support.pipedrive.com/en\"><span class=\"puco-navigation-link__text\">Knowledge Base</span></a>"
    },
    {
      "href": "https://support.pipedrive.com/en/contact-us?ref=www",
      "text": "Support",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-support-link__link\" href=\"https://support.pipedrive.com/en/contact-us?ref=www\"><span class=\"puco-navigation-link__text\">Support</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/roles/crm-support",
      "text": "CRM support",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-support\"><span class=\"puco-navigation-link__text\">CRM support</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/roles/crm-for-contact-managers",
      "text": "CRM for contact management",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--effects puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/roles/crm-for-contact-managers\"><span class=\"puco-navigation-link__text\">CRM for contact management</span></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.pipedrive.com/en/terms-of-service",
      "text": "Terms of Service Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/terms-of-service\" target=\"_blank\">Terms of Service<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/privacy",
      "text": "Privacy Notice Opens in new window",
      "html": "<a class=\"puco-link puco-link--display-inline\" href=\"https://www.pipedrive.com/en/privacy\" target=\"_blank\">Privacy Notice<span class=\"screenreader-only\"> <!-- -->Opens in new window</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/terms-of-service",
      "text": "Pipedrive Terms of Service",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/terms-of-service\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Terms of Service</span></a>"
    },
    {
      "href": "https://www.pipedrive.com/en/privacy",
      "text": "Pipedrive Privacy Notice",
      "html": "<a class=\"puco-navigation-link puco-navigation-link--display-inline puco-navigation-link--theme-dark puco-footer-section__link\" href=\"https://www.pipedrive.com/en/privacy\"><span class=\"puco-navigation-link__text\"><span class=\"screenreader-only\">Pipedrive </span>Privacy Notice</span></a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 82/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: pipeline, management, software, effective, closing, deals.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

82/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 82/100 and needs improvement.

Evidence
{
  "title": "Sales CRM & Pipeline Management Software | Pipedrive",
  "h1": "The easy and effective CRM for closing deals",
  "description": "Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.",
  "topicOverlap": 0.4,
  "topicTerms": [
    "sales",
    "crm",
    "pipeline",
    "management",
    "software",
    "pipedrive",
    "easy",
    "effective",
    "closing",
    "deals"
  ],
  "descriptionTerms": [
    "pipedrive",
    "easy",
    "user",
    "rated",
    "crm",
    "tool",
    "get",
    "more",
    "qualified",
    "leads",
    "grow",
    "business",
    "sales",
    "sign",
    "day",
    "free",
    "trial"
  ],
  "missingFromDescription": [
    "pipeline",
    "management",
    "software",
    "effective",
    "closing",
    "deals"
  ],
  "score": 82,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

6 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 6,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 61,
      "heading": "H3: Will Pipedrive work for a big team?",
      "text": "Yes! Pipedrive’s sales CRM software is well-suited for startups and larger teams alike.Our pipeline CRM helps large sales and marketing teams streamline their customer interactions. Sales managers and their teams can benefit from a progress tracker, sales automation, procession forecasting, an activity-based planner and top security.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">Yes! Pipedrive&#x2019;s sales CRM software is well-suited for startups and larger teams alike.<br>Our pipeline CRM helps large sales and marketing teams streamline their customer interactions. Sales managers and their teams can benefit from a progress tracker, sales automation, procession forecasting, an activity-based planner and top security.</p>"
    },
    {
      "index": 62,
      "heading": "H3: Will Pipedrive work for a big team?",
      "text": "In addition, large teams have access to a dedicated account manager to help them make the most of Pipedrive. Your account manager can also help you onboard other team members to your sales CRM system and guide you on pipeline management best practices.",
      "words": 43,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (43 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">In addition, large teams have access to a dedicated account manager to help them make the most of Pipedrive. Your account manager can also help you onboard other team members to your sales CRM system and guide you on <a href=\"https://www.pipedrive.com/en/features/pipeline-management\" class=\"puco-link puco-link--display-inline\" target=\"_blank\">pipeline management</a> best practices.</p>"
    },
    {
      "index": 65,
      "heading": "H3: How does CRM help sales?",
      "text": "A CRM for sales enables you and your reps to centralize contact information, track ongoing activities and boost customer retention. Pipedrive’s visual sales pipeline lets you see your entire sales cycle at a glance, highlighting key opportunities. Get notified when you need to follow up, helping you enhance your customer experience and drive more deals than ever.",
      "words": 58,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (58 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">A CRM for sales enables you and your reps to centralize contact information, track ongoing activities and boost customer retention. Pipedrive&#x2019;s visual sales pipeline lets you see your entire sales cycle at a glance, highlighting key opportunities. Get notified when you need to follow up, helping you enhance your customer experience and drive more deals than ever.</p>"
    },
    {
      "index": 66,
      "heading": "H3: What is CRM software?",
      "text": "CRM software is the technology organizations use to manage relationships and business processes. Typically, CRM software for sales teams lets users track their activities, manage communications with other parties, measure individual and team progress and forecast revenue. The top CRM sales software integrates with other business tools, such as email marketing, document management and website tracking software.",
      "words": 57,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (57 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">CRM software is the technology organizations use to manage relationships and business processes. Typically, CRM software for sales teams lets users track their activities, manage communications with other parties, measure individual and team progress and forecast revenue. The top CRM sales software integrates with other business tools, such as email marketing, document management and website tracking software.</p>"
    },
    {
      "index": 67,
      "heading": "H3: How do I choose a CRM?",
      "text": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and sales management software to ensure your CRM has al...",
      "words": 77,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (77 words; target 80-220)."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p..."
    },
    {
      "index": 68,
      "heading": "H3: Which apps can I connect with Pipedrive?",
      "text": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
      "words": 42,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (42 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 34,
  "passing": 8,
  "failing": [
    {
      "heading": "CRM software sales teams will love",
      "headingHtml": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save hours with automated lead nurturing",
      "headingHtml": "<h3 class=\"puco-heading\">Save hours with automated lead nurturing</h3>",
      "firstParagraph": "Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Never miss a follow-up with automated sales conversations and AI-powered prompts to focus on the right leads.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Harness sales insights to drive your strategy",
      "headingHtml": "<h3 class=\"puco-heading\">Harness sales insights to drive your strategy</h3>",
      "firstParagraph": "Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive’s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Dive into real-time sales reports and grasp the ins and outs of your sales funnel with AI suggestions. Pipedrive&#x2019;s forecasting, goal-setting, team monitoring and advanced sales metrics tools help you to make swift, informed decisions.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "Unlock sales success",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Unlock sales success</strong></h3>",
      "firstParagraph": "Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Simplify your workflow and unite your sales tasks in one workspace. Get AI-powered, personalized tips to help you focus on winning deals. </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Refine your strategy with real-time performance insights",
      "headingHtml": "<h3 class=\"puco-heading\">Refine your strategy with real-time performance insights</h3>",
      "firstParagraph": "Leverage real-time, visual data to easily make tough decisions and identify what works.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Leverage real-time, visual data to easily make tough decisions and identify what works.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customize Pipedrive to your unique sales process",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Customize Pipedrive to your unique sales process</strong></h3>",
      "firstParagraph": "Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Discover the power of a CRM that adapts to your sales strategy, giving you the tools and tips you need to succeed.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Pipedrive is helping customers",
      "headingHtml": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>",
      "firstParagraph": "Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards",
      "paragraphHtml": "<p class=\"puco-text\">Pipedrive is recognized as a top-rated CRM and, this year alone, has earned over 6 industry-leading awards</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Say hello to Pipedrive AI",
      "headingHtml": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>",
      "firstParagraph": "Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.",
      "paragraphHtml": "<p class=\"puco-text\">Boost your sales success with our AI-powered features. Phase out manual processes, streamline communication and make data-driven decisions for smarter, faster sales.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
      "headingHtml": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive&#x2019;s Marketplace</h2>",
      "firstParagraph": "Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Integrate Pipedrive with the apps that drive your business. Seamlessly connect your favorite software or find new tools with tailored recommendations.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Optimize your sales process",
      "headingHtml": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>",
      "firstParagraph": "Supercharge every step of your sales cycle and empower your team to win deals.",
      "paragraphHtml": "<p class=\"puco-text\">Supercharge every step of your sales cycle and empower your team to win deals.<br></p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Easily manage leads and deals",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Easily manage leads and deals</strong></h3>",
      "firstParagraph": "Organize customer data and interactions in one simple tool and act fast when opportunity strikes.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Organize customer data and interactions in one simple tool and act fast when opportunity strikes.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "One space for all your sales activities",
      "headingHtml": "<h3 class=\"puco-heading\">One space for all your sales activities</h3>",
      "firstParagraph": "Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Easily track sales conversations and tasks in one tool, giving your salespeople the context they need to follow up faster.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Automate and scale",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Automate and scale</strong></h3>",
      "firstParagraph": "Streamline your sales process and use AI – get more done with less work.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Streamline your sales process and use AI &#x2013; get more done with less work.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Instant sales insights",
      "headingHtml": "<h3 class=\"puco-heading\"><strong>Instant sales insights</strong></h3>",
      "firstParagraph": "Take advantage of Pipedrive’s precise, real-time data analytics to track sales metrics and fine-tune your strategy.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Take advantage of Pipedrive&#x2019;s precise, real-time data analytics to track sales metrics and fine-tune your strategy.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Award-winning CRM software",
      "headingHtml": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>",
      "firstParagraph": "Our users and industry experts recognize Pipedrive as a top-rated CRM.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">Our users and industry experts recognize Pipedrive as a top-rated CRM.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Popular blog posts",
      "headingHtml": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CRM evaluations: How to choose the perfect system",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">CRM evaluations: How to choose the perfect system</h3>",
      "firstParagraph": "In this CRM evaluation guide, you’ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.",
      "paragraphHtml": "<p class=\"puco-text\">In this CRM evaluation guide, you&#x2019;ll learn what to look for when selecting a CRM system and how to extract the most useful information from vendors.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "How to write a response worthy follow-up email (with 15 templates)",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">How to write a response worthy follow-up email (with 15 templates)<br></h3>",
      "firstParagraph": "We’ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.",
      "paragraphHtml": "<p class=\"puco-text\">We&#x2019;ve compiled 15 of the best follow-up email samples you can use to cover almost any sales situation.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sales presentations: templates, examples and ideas on how to present like a pro",
      "headingHtml": "<h3 class=\"puco-heading puco-heading--h5\">Sales presentations: templates, examples and ideas on how to present like a pro</h3>",
      "firstParagraph": "In this guide, you’ll learn how to use the power of storytelling to drive decision-making and close more deals.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text\">In this guide, you&#x2019;ll learn how to use the power of storytelling to drive decision-making and close more deals.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "CRM FAQs",
      "headingHtml": "<h2 class=\"puco-heading\">CRM FAQs</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "How does Pipedrive work?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_amk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_amk3b6_\"><span class=\"puco-accordion__toggle-title\">How does Pipedrive work?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.4...",
      "firstParagraph": "In a nutshell, Pipedrive enables sales teams in small businesses to:",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">In a nutshell, Pipedrive enables sales teams in small businesses to:</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "How will Pipedrive’s CRM solution help me improve sales?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_cmk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_cmk3b6_\"><span class=\"puco-accordion__toggle-title\">How will Pipedrive&#x2019;s CRM solution help me improve sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fil...",
      "firstParagraph": "Pipedrive’s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive&#x2019;s CRM sales pipeline makes customer relationship management a breeze by allowing you to track leads, spot opportunities, measure key activities, streamline sales workflows and focus on sales success.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "What does CRM stand for in sales?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_9qk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_9qk3b6_\"><span class=\"puco-accordion__toggle-title\">What does CRM stand for in sales?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22...",
      "firstParagraph": "“CRM“ in sales stands for “Customer relationship management.” Although the “C” in “CRM” stands for “customer,” the best CRM tools can help teams enhance every stage in the sales cycle.",
      "paragraphHtml": "<p dir=\"ltr\" class=\"puco-text puco-text--size-s\">&#x201c;CRM&#x201c; in sales stands for &#x201c;Customer relationship management.&#x201d; Although the &#x201c;C&#x201d; in &#x201c;CRM&#x201d; stands for &#x201c;customer,&#x201d; the best CRM tools can help teams enhance every stage in the sales cycle.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "How do I choose a CRM?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_dqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_dqk3b6_\"><span class=\"puco-accordion__toggle-title\">How do I choose a CRM?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M12 14.22 4.19 6.459...",
      "firstParagraph": "Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also lo...",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Choosing a good CRM sales tool for your business requires research and testing. Many companies, including Pipedrive, offer new users a 14-day free CRM trial to see if the software suits their needs. When searching for the best CRM software, consider ease of use, onboarding and results orientation. You should also look for the best pipeline management software and <a href=\"https://www.pipedrive.com/en/features/sales-management-software\" class=\"puco-link p...",
      "words": 77,
      "direct": false,
      "issue": "First paragraph is 77 words and does not look like a concise direct answer."
    },
    {
      "heading": "Which apps can I connect with Pipedrive?",
      "headingHtml": "<h3 class=\"puco-accordion__toggle-heading\"><button id=\"accordion-btn-_R_eqk3b6_\" class=\"puco-accordion__toggle\" aria-expanded=\"false\" aria-controls=\"accordion-panel-_R_eqk3b6_\"><span class=\"puco-accordion__toggle-title\">Which apps can I connect with Pipedrive?</span><span aria-hidden=\"true\" class=\"puco-icon puco-icon--bg puco-icon--bg-light puco-icon--bg-m puco-accordion__toggle-icon\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"#656E7A\"><path d=\"M1...",
      "firstParagraph": "Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Pipedrive integrates with hundreds of tools and apps through the Pipedrive Marketplace, including Facebook, Zapier, Xero, Trello and Zoom. You can find Pipedrive integrations with lead generation software, sales and marketing tools, video calling apps, customer support solutions and social media platforms.</p>",
      "words": 42,
      "direct": false,
      "issue": "First paragraph is 42 words and does not look like a concise direct answer."
    },
    {
      "heading": "Driving business growth",
      "headingHtml": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>",
      "firstParagraph": "Full access. No credit card needed.",
      "paragraphHtml": "<p class=\"puco-text puco-text--size-s\">Full access. No credit card needed.<br></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 16,
  "schemaBlocks": 2,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

62 image(s) are missing width/height attributes.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence
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      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Sales-activities-450.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.6\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Automations-450.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Automations-450.svg\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.6\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Sales-assistant_2024-02-16-104401_vcwh.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Sales-assistant_2024-02-16-104401_vcwh.svg\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.6\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Mobile-app-501.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/brand-half-page-illustrations/Mobile-app-501.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.44\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/g2-2-2025.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/g2-2-2025.png\" alt=\"G2 award\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_capterra-2024.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_capterra-2024.png\" alt=\"Capterra award\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_software-advice-2022.png\" alt=\"Read the Software Advice Front Runners award article\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_sourceforce-2024.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_sourceforce-2024.png\" alt=\"Sourceforge award\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_sammy-2024.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/badge_sammy-2024.png\" alt=\"Read about Pipedrive&apos;s 2024 Sammy Technology Award win\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/tekpon-2024-pd.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/awards/tekpon-2024-pd.png\" alt=\"Read about the Tekpon Q2 2024 Top Sales Acceleration Software award\" class loading=\"lazy\" style=\"width:100%;aspect-ratio:1\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/CRM-Evaluations.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/CRM-Evaluations.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Response-worthy-follow-up-emails.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/Response-worthy-follow-up-emails.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
    },
    {
      "src": "https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/14-Sales-Presentations_-Templates-Examples-Ideas-on-How-to-Present-Like-a-Pro-_-Pipedrive.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www-cms.pipedriveassets.com/cdn-cgi/image/quality=70,format=auto/https://www-cms.pipedriveassets.com/14-Sales-Presentations_-Templates-Examples-Ideas-on-How-to-Present-Like-a-Pro-_-Pipedrive.png\" alt class loading=\"lazy\" style=\"width:100%;aspect-ratio:1.7777777777777777\">"
    }
  ],
  "possibleDialogs": [],
  "score": 80,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 85/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: pipeline, management, software, effective, closing, deals.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 85/100 and needs improvement.

Evidence
{
  "title": "Sales CRM & Pipeline Management Software | Pipedrive",
  "h1": "The easy and effective CRM for closing deals",
  "description": "Pipedrive is the easy-to-use, #1 user-rated CRM tool. Get more qualified leads and grow your business with our sales CRM. Sign up for a 14-day free trial.",
  "topicOverlap": 0.4,
  "definitionCount": 16,
  "topicTerms": [
    "sales",
    "crm",
    "pipeline",
    "management",
    "software",
    "pipedrive",
    "easy",
    "effective",
    "closing",
    "deals"
  ],
  "descriptionTerms": [
    "pipedrive",
    "easy",
    "user",
    "rated",
    "crm",
    "tool",
    "get",
    "more",
    "qualified",
    "leads",
    "grow",
    "business",
    "sales",
    "sign",
    "day",
    "free",
    "trial"
  ],
  "missingFromDescription": [
    "pipeline",
    "management",
    "software",
    "effective",
    "closing",
    "deals"
  ],
  "score": 85,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "CRM software sales teams will love",
      "html": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>"
    },
    {
      "text": "See how Pipedrive is helping customers",
      "html": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>"
    },
    {
      "text": "Say hello to Pipedrive AI",
      "html": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>"
    },
    {
      "text": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
      "html": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive&#x2019;s Marketplace</h2>"
    },
    {
      "text": "Optimize your sales process",
      "html": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>"
    },
    {
      "text": "Award-winning CRM software",
      "html": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>"
    },
    {
      "text": "Popular blog posts",
      "html": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>"
    },
    {
      "text": "CRM FAQs",
      "html": "<h2 class=\"puco-heading\">CRM FAQs</h2>"
    },
    {
      "text": "Driving business growth",
      "html": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Sales CRM & Pipeline Management Software work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Sales CRM & Pipeline Management Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Sales CRM & Pipeline Management Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 67462
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 67462
          },
          {
            "path": "/context",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5514
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "CRM software sales teams will love",
      "html": "<h2 class=\"puco-heading\">CRM software sales teams will love<br></h2>"
    },
    {
      "text": "See how Pipedrive is helping customers",
      "html": "<h2 class=\"puco-heading\">See how Pipedrive is helping customers</h2>"
    },
    {
      "text": "Say hello to Pipedrive AI",
      "html": "<h2 class=\"puco-heading\">Say hello to Pipedrive AI</h2>"
    },
    {
      "text": "Connect your tech stack and discover tools with Pipedrive’s Marketplace",
      "html": "<h2 class=\"puco-heading\">Connect your tech stack and discover tools with Pipedrive&#x2019;s Marketplace</h2>"
    },
    {
      "text": "Optimize your sales process",
      "html": "<h2 class=\"puco-heading\">Optimize your sales process<br></h2>"
    },
    {
      "text": "Award-winning CRM software",
      "html": "<h2 class=\"puco-heading\">Award-winning CRM software</h2>"
    },
    {
      "text": "Popular blog posts",
      "html": "<h2 dir=\"ltr\" class=\"puco-heading\">Popular blog posts</h2>"
    },
    {
      "text": "CRM FAQs",
      "html": "<h2 class=\"puco-heading\">CRM FAQs</h2>"
    },
    {
      "text": "Driving business growth",
      "html": "<h2 class=\"puco-heading puco-heading--display-block puco-text--align-horizontal-xs-center puco-text--align-horizontal-s-center puco-text--align-horizontal-m-center puco-text--align-horizontal-l-center puco-text--align-horizontal-xl-center puco-heading--no-spacing puco-cta-block__heading puco-heading--h3\">Driving business growth</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Sales CRM & Pipeline Management Software work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Sales CRM & Pipeline Management Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Sales CRM & Pipeline Management Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Sales CRM & Pipeline Management Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Sales CRM & Pipeline Management Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 67462
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5659
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 429,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src &#39;none&#39;; script-src &#39;nonce-hbLoAf9va1zDZmexMzLvGj&#39; &#39;unsafe-eval&#39; https://challenges.cloudflare.com; script-src-attr &#39;none&#39;; style-src &#39;unsafe-inline&#39;; img-src &#39;self&#39; https://challenges.cloudflare.com; connect-src &#39;self&#39; https://challenges.cloudflare.com; frame-src &#39;self&#39; https://challenges.cloudflare.com blob:; child-src &#39;self&#39; https://challenges.cloudflare."
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.pipedrive.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.pipedrive.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Buttons do not have an accessible name

50 Fail

Check name

Buttons do not have an accessible name

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name).

Evidence
{
  "description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name)."
}

Performance and AccessibilityAccessibilityBrowser audit

Heading elements are not in a sequentially-descending order

50 Fail

Check name

Heading elements are not in a sequentially-descending order

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).

Evidence
{
  "description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

50 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

Evidence
{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

6 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "6 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

33 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 2,338 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

Evidence
{
  "displayValue": "Est savings of 2,338 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

33 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 853 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

Evidence
{
  "displayValue": "Est savings of 853 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 40
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

14 Fail

Check name

Loading performance

Score

57/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 8,
      "displayValue": "8.7 s",
      "numericValue": 8653.088373915003
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "40 ms",
      "numericValue": 36.06903
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "1,780 ms",
      "numericValue": 1783.847074564318
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 93,
      "displayValue": "0.9 s",
      "numericValue": 860.0054465691984
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 140 ms",
      "numericValue": 136
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 16,
      "displayValue": "410 ms",
      "numericValue": 412.9999999999991
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 76,
      "displayValue": "1.7 s",
      "numericValue": 1670.580829418684
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 59,
      "displayValue": "2.1 s",
      "numericValue": 2097.010275918247
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
56/100Level 3, Bot-AwareCurrent report
Report ID d821458e-d8f4-4496-acbe-4b8b667cb493. Scanned Jun 8, 2026, 3:36 PM.
pipedrive.com AI SEO Report: 56/100 (Level 3, Bot-Aware)