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Jun 9, 2026, 3:59 PM
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SCANNED
Jun 9, 2026, 3:59:20 PMJun 9, 2026, 3:59 PM
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45/100
OVERALL SCORE
Level 2, Agent-Limited
Priority improvements needed for AI agents
- AI Discoverability 24 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 78 out of 100
- SEO 85 out of 100
- Performance and Accessibility 59 out of 100
What AI sees of your website
Seize tomorrow’s tech to reinvent your business | PwC
We help you unlock new growth opportunities and reinvent your business with tech and AI innovation. Compete at a speed that rewrites the rules.
Next step
Turn this report into a fix workflow
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 24 | Priority fix | 4 | 18 | 1 | View details |
| Discoverability | 29 | Priority fix | 2 | 7 | 0 | View details |
| Content Readiness | 38 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 78 | Mostly ready | 5 | 0 | 14 | |
| GEO Readiness | 85 | Mostly ready | 1 | 0 | 4 | |
| AIO Readiness | 83 | Mostly ready | 3 | 0 | 4 | |
| AEO Readiness | 68 | Needs work | 1 | 0 | 6 | |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 59 | Needs work | 23 | 5 | 0 | View details |
| Performance | 39 | Priority fix | 14 | 5 | 0 | View details |
| Accessibility | 97 | Strong | 9 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
50 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": "frame-ancestors 'self';"
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
50 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html",
"length": 13579
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html",
"length": 13542
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html",
"length": 13547
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 21445,
"excerpt": "<!DOCTYPE HTML>\n<html lang=\"en\">\n <head>\n \n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n <link rel=\"icon\" href=\"/etc.clientlibs/pwc/clientlibs/css_common/resources/image/favicon.ico\" type=\"image/x-icon\"/>\n <script src=\"/etc.clientlibs/",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13566
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13567
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13554
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13542
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13554
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13566
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: missing <main> landmark; missing <footer> landmark; 4 links missing accessible names; 22 buttons missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": true,
"footer": false,
"meaningfulH1": true,
"headingOrder": true,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a class=\"cta-btn icon-btn js-cta-video\" aria-label=\" \" data-video-bound=\"true\"><span aria-hidden=\"true\" class=\"cta-btn--text\"></span> </a>",
"<a class=\"cta-btn icon-btn js-cta-video\" aria-label=\" \" data-video-bound=\"true\"><span aria-hidden=\"true\" class=\"cta-btn--text\"></span> </a>",
"<a target=\"_blank\" class=\"cta-button hideCTAbutton\" data-tracking-link=\"videov3-findoutmore\"></a>",
"<a target=\"_self\" class=\"cta-button hideCTAbutton\" data-tracking-link=\"videov3-findoutmore\"></a>"
],
"inaccessibleButtons": [
"<button class=\"close-button\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-1841381282\"></button>",
"<button class=\"control-btn rewind\" id=\"rewind-1841381282\"></button>",
"<button class=\"control-btn playPause\" id=\"playPause-1841381282\"></button>",
"<button class=\"control-btn fastForward\" id=\"fastForward-1841381282\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"close-button submenu-close-btn\" id=\"closeMoreTools-496268798\"></button>",
"<button class=\"control-btn rewind\" id=\"rewind-496268798\"></button>",
"<button class=\"control-btn playPause\" id=\"playPause-496268798\"></button>",
"<button class=\"control-btn fastForward\" id=\"fastForward-496268798\"></button>"
],
"missingAutocompleteInputs": [
"<input id=\"slimSearch\" class=\"slim-search\" type=\"text\" name=\"searchfield\" placeholder=\"Search for industries, products, services and more\">",
"<input id=\"vendor-search-handler\" type=\"text\" name=\"vendor-search-handler\" placeholder=\"Search…\" aria-label=\"Cookie list search\">"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": []
},
"counts": {
"h1": 1,
"headings": 47,
"links": 343,
"inaccessibleLinks": 4,
"buttons": 164,
"inaccessibleButtons": 22,
"images": 32,
"imagesWithAlt": 32,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 2
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13557
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13545
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13542
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13561
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13565
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13549
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13569
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13563
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13556
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13544
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13557
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 13545
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
20 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"WebPage"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
20 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"WebPage"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
20 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
20 Fail
Needs attention
Organization / WebSite schema
01
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
02
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": [
"WebPage"
]
}AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
20 Fail
AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
20 Fail
Needs attention
Sitemap
01
Issue
No valid XML sitemap found at checked locations: https://www.pwc.com/sitemap.xml, https://www.pwc.com/sitemap_index.xml, https://www.pwc.com/sitemap-index.xml.
02
Why it matters
Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.
Check name
Sitemap
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Publish a sitemap and reference it from robots.txt.
Result
Sitemap is missing or incomplete.
Evidence
{
"checked": [
"https://www.pwc.com/sitemap.xml",
"https://www.pwc.com/sitemap_index.xml",
"https://www.pwc.com/sitemap-index.xml"
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 2,
"timeDateCount": 0
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.pwc.com",
"probes": [
{
"name": "_index._agents.www.pwc.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.pwc.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.pwc.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "pwc.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="searchfield"> is missing a label.<input name="searchfield"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 532,
"interactiveWithTags": 0,
"totalCount": 533,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"searchfield\"> is missing a label.",
"<input name=\"searchfield\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<input name=\"ot-group-id-6\"> is missing tool-param-description.",
"<input name=\"ot-group-id-2\"> is missing tool-param-description.",
"<input name=\"ot-group-id-3\"> is missing tool-param-description.",
"<input name=\"ot-group-id-4\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 53,
"issues": [
"<input name=\"searchfield\"> is missing a label.",
"<input name=\"searchfield\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"searchfield\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"searchfield\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 532,
"interactiveWithTags": 0,
"totalCount": 533,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"searchfield\"> is missing a label.",
"<input name=\"searchfield\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<input name=\"ot-group-id-6\"> is missing tool-param-description.",
"<input name=\"ot-group-id-2\"> is missing tool-param-description.",
"<input name=\"ot-group-id-3\"> is missing tool-param-description.",
"<input name=\"ot-group-id-4\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 532,
"interactiveWithTags": 0,
"totalCount": 533,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"searchfield\"> is missing a label.",
"<input name=\"searchfield\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<input name=\"ot-group-id-6\"> is missing tool-param-description.",
"<input name=\"ot-group-id-2\"> is missing tool-param-description.",
"<input name=\"ot-group-id-3\"> is missing tool-param-description.",
"<input name=\"ot-group-id-4\"> is missing tool-param-description.",
"<input name=\"vendor-search-handler\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
6 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
6 Warning
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: publisher, freshnessDate.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": true,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"publisher",
"freshnessDate"
],
"authorMeta": "PricewaterhouseCoopers",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html",
"text": "Engine by Starling: From launching a bank to launching a software business",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\" navigation-title=\"Engine by Starling: From launching a bank to launching a software business\"> <img src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg..."
},
{
"href": "https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html",
"text": "PwC at Davos",
"html": "<a class=\"levelThreeLink\" href=\"https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html\" navigation-title=\"PwC at Davos\" aria-label=\"PwC at Davos \"><span aria-hidden=\"true\">PwC at Davos</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "About us",
"html": "<a href=\"https://www.pwc.com/gx/en/about.html\" aria-label=\"About us \" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"About us\"><span aria-hidden=\"true\">About us</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "See more About Us",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about.html\" aria-controls=\"see_more_about_us-subnav-4-1\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"See more About Us\" aria-label=\"See more About Us \"><span aria-hidden=\"true\">See more About Us</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/alumni-network.html",
"text": "Alumni",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/alumni-network.html\" aria-controls=\"alumni-subnav-4-2\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/alumni-network.html\" navigation-title=\"Alumni\" aria-label=\"Alumni \"><span aria-hidden=\"true\">Alumni</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/analyst-relations.html",
"text": "Analyst relations",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" aria-controls=\"analyst_relations-subnav-4-3\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" navigation-title=\"Analyst relations\" aria-label=\"Analyst relations \"><span aria-hidden=\"true\">Analyst relations</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/pwc-asia-pacific.html",
"text": "Asia Pac",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" aria-controls=\"asia_pac-subnav-4-4\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" navigation-title=\"Asia Pac\" aria-label=\"Asia Pac \"><span aria-hidden=\"true\">Asia Pac</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies.html",
"text": "Client case studies",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/case-studies.html\" aria-controls=\"client_case_studies-subnav-4-5\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies.html\" navigation-title=\"Client case studies\" aria-label=\"Client case studies \"><span aria-hidden=\"true\">Client case studies</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html",
"text": "Code of Conduct",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" aria-controls=\"code_of_conduct-subnav-4-6\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" navigation-title=\"Code of Conduct\" aria-label=\"Code of Conduct \"><span aria-hidden=\"true\">Code of Conduct</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/corporate-sustainability.html",
"text": "Corporate sustainability",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" aria-controls=\"corporate_sustainability-subnav-4-7\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" navigation-title=\"Corporate sustainability\" aria-label=\"Corporate sustainability \"><span aria-hidden=\"true\">Corporate sustainability</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct.html",
"text": "Ethics and compliance",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" aria-controls=\"ethics_and_compliance-subnav-4-8\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" navigation-title=\"Ethics and compliance\" aria-label=\"Ethics and compliance \"><span aria-hidden=\"true\">Ethics and compliance</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" aria-controls=\"global_annual_review-subnav-4-9\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\" aria-label=\"Global Annual Review \"><span aria-hidden=\"true\">Global Annual Review</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/human-rights-policy.html",
"text": "Human rights policy",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" aria-controls=\"human_rights_policy-subnav-4-10\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" navigation-title=\"Human rights policy\" aria-label=\"Human rights policy \"><span aria-hidden=\"true\">Human rights policy</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/inclusion.html",
"text": "Inclusion",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/inclusion.html\" aria-controls=\"inclusion-subnav-4-11\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/inclusion.html\" navigation-title=\"Inclusion\" aria-label=\"Inclusion \"><span aria-hidden=\"true\">Inclusion</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/leadership.html",
"text": "Network leadership, governance, and structure",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/leadership.html\" aria-controls=\"network_leadership__governance__and_structure-subnav-4-12\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/leadership.html\" navigation-title=\"Network leadership, governance, and structure\" aria-label=\"Network leadership, governance, and structure \"><span aria-hidden=\"true\">Network leadership, governance, and structure</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/office-locations.html",
"text": "Office locations",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/office-locations.html\" aria-controls=\"office_locations-subnav-4-14\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/office-locations.html\" navigation-title=\"Office locations\" aria-label=\"Office locations \"><span aria-hidden=\"true\">Office locations</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-regulatory-affairs.html",
"text": "Policy and regulation",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" aria-controls=\"policy_and_regulation-subnav-4-15\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" navigation-title=\"Policy and regulation\" aria-label=\"Policy and regulation \"><span aria-hidden=\"true\">Policy and regulation</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" aria-controls=\"purpose__values__and_behaviours-subnav-4-16\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\" aria-label=\"Purpose, values, and behaviours \"><span aria-hidden=\"true\">Purpose, values, and behaviours</span></a>"
},
{
"href": "https://www.strategyand.pwc.com/gx/en/about.html",
"text": "Strategy&",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.strategyand.pwc.com/gx/en/about.html\" aria-controls=\"strategy_-subnav-4-17\" nextpage-canonical-url=\"https://www.strategyand.pwc.com/gx/en/about.html\" navigation-title=\"Strategy&\" aria-label=\"Strategy& \"><span aria-hidden=\"true\">Strategy&</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "See more About Us",
"html": "<a href=\"https://www.pwc.com/gx/en/about.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"See more About Us\" aria-label=\"See more About Us \"><span aria-hidden=\"true\">See more About Us</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/alumni-network.html",
"text": "Alumni",
"html": "<a href=\"https://www.pwc.com/gx/en/about/alumni-network.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/alumni-network.html\" navigation-title=\"Alumni\" aria-label=\"Alumni \"><span aria-hidden=\"true\">Alumni</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/analyst-relations.html",
"text": "Analyst relations",
"html": "<a href=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" navigation-title=\"Analyst relations\" aria-label=\"Analyst relations \"><span aria-hidden=\"true\">Analyst relations</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/pwc-asia-pacific.html",
"text": "Asia Pac",
"html": "<a href=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" navigation-title=\"Asia Pac\" aria-label=\"Asia Pac \"><span aria-hidden=\"true\">Asia Pac</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies.html",
"text": "Client case studies",
"html": "<a href=\"https://www.pwc.com/gx/en/about/case-studies.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies.html\" navigation-title=\"Client case studies\" aria-label=\"Client case studies \"><span aria-hidden=\"true\">Client case studies</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html",
"text": "Code of Conduct",
"html": "<a href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" navigation-title=\"Code of Conduct\" aria-label=\"Code of Conduct \"><span aria-hidden=\"true\">Code of Conduct</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/corporate-sustainability.html",
"text": "Corporate sustainability",
"html": "<a href=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" navigation-title=\"Corporate sustainability\" aria-label=\"Corporate sustainability \"><span aria-hidden=\"true\">Corporate sustainability</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct.html",
"text": "Ethics and compliance",
"html": "<a href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" navigation-title=\"Ethics and compliance\" aria-label=\"Ethics and compliance \"><span aria-hidden=\"true\">Ethics and compliance</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\" aria-label=\"Global Annual Review \"><span aria-hidden=\"true\">Global Annual Review</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/human-rights-policy.html",
"text": "Human rights policy",
"html": "<a href=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" navigation-title=\"Human rights policy\" aria-label=\"Human rights policy \"><span aria-hidden=\"true\">Human rights policy</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/inclusion.html",
"text": "Inclusion",
"html": "<a href=\"https://www.pwc.com/gx/en/about/inclusion.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/inclusion.html\" navigation-title=\"Inclusion\" aria-label=\"Inclusion \"><span aria-hidden=\"true\">Inclusion</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/leadership.html",
"text": "Network leadership, governance, and structure",
"html": "<a href=\"https://www.pwc.com/gx/en/about/leadership.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/leadership.html\" navigation-title=\"Network leadership, governance, and structure\" aria-label=\"Network leadership, governance, and structure \"><span aria-hidden=\"true\">Network leadership, governance, and structure</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/office-locations.html",
"text": "Office locations",
"html": "<a href=\"https://www.pwc.com/gx/en/about/office-locations.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/office-locations.html\" navigation-title=\"Office locations\" aria-label=\"Office locations \"><span aria-hidden=\"true\">Office locations</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-regulatory-affairs.html",
"text": "Policy and regulation",
"html": "<a href=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" navigation-title=\"Policy and regulation\" aria-label=\"Policy and regulation \"><span aria-hidden=\"true\">Policy and regulation</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\" aria-label=\"Purpose, values, and behaviours \"><span aria-hidden=\"true\">Purpose, values, and behaviours</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.strategyand.pwc.com/gx/en/about.html",
"text": "Strategy&",
"html": "<a href=\"https://www.strategyand.pwc.com/gx/en/about.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.strategyand.pwc.com/gx/en/about.html\" navigation-title=\"Strategy&\" aria-label=\"Strategy& \"><span aria-hidden=\"true\">Strategy&</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review 2025",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review 2025\"> <img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt> <p>Global Annual Review 2025</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/careers.html",
"text": "Find out more about careers",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"Careers\" href=\"https://www.pwc.com/gx/en/careers.html\" aria-controls=\"find_out_more_about_careers-subnav-5-1\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/careers.html\" navigation-title=\"Find out more about careers\" aria-label=\"Find out more about careers \"><span aria-hidden=\"true\">Find out more about careers</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/careers.html",
"text": "Find out more about careers",
"html": "<a href=\"https://www.pwc.com/gx/en/careers.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/careers.html\" navigation-title=\"Find out more about careers\" aria-label=\"Find out more about careers \"><span aria-hidden=\"true\">Find out more about careers</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\"> <img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt> <p>Global Annual Review</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\"> <img src=\"/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-1626848397.jpg.pwcimage.150.100.jpg\" alt> <p>Purpose, values, and behaviours</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html",
"text": "Learn more",
"html": "<a pwcbtnfile=\"HideSize\" href=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\">Learn more</a>"
},
{
"href": "https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html",
"text": "Global Workforce Hopes and Fears Survey 2025 With trust, cultural support, and clarity about workplace changes in an age of AI, leaders can unleash worker motivation and ignite reinvention and growth.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/reading-format-template-bu\" id=\"listing_card_06854\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"listing_collection_..."
},
{
"href": "/gx/en/about/office-locations.html",
"text": "Locations worldwide",
"html": "<a href=\"/gx/en/about/office-locations.html\" class=\"btn btn--secondary btn--transparent btn-cta--secondary btn-cta btn-cta-common btn-cta--chevron\" pwcbtnfile=\"HideSize\" pwcbtnrendition=\"SecondaryButton\" pwcbtnicon=\"Chevron\">Locations worldwide<i></i></a>"
},
{
"href": "/gx/en/about/office-locations.html",
"text": "PwC office locations",
"html": "<a class=\"serif glb-footer__link glb-footer__link--l1\" href=\"/gx/en/about/office-locations.html\" aria-label=\"PwC office locations \"> <span aria-hidden=\"true\">PwC office locations</span> </a>"
}
],
"contactLinks": [
{
"href": "https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda.html",
"text": "The Leadership Agenda Sharp, actionable insights—curated to help global leaders build trust and achieve lasting results.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/level-2-landing-page-template-bu\" id=\"listing_card_06850\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"..."
},
{
"href": "https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html",
"text": "Global Workforce Hopes and Fears Survey 2025 With trust, cultural support, and clarity about workplace changes in an age of AI, leaders can unleash worker motivation and ignite reinvention and growth.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/reading-format-template-bu\" id=\"listing_card_06854\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"listing_collection_..."
},
{
"href": "/gx/en/global/forms/contactUs.en_gx.html?source=footer&parentPagePath=/content/pwc/gx/en",
"text": "Contact us",
"html": "<a class=\"serif glb-footer__link glb-footer__link--l1\" href=\"/gx/en/global/forms/contactUs.en_gx.html?source=footer&parentPagePath=/content/pwc/gx/en\" aria-label=\"Contact us \"> <span aria-hidden=\"true\">Contact us</span> </a>"
}
],
"privacyLinks": [
{
"href": "/gx/en/legal-notices/pwc-privacy-statement.html",
"text": "Privacy",
"html": "<a href=\"/gx/en/legal-notices/pwc-privacy-statement.html\" aria-label=\"Privacy \"> <span aria-hidden=\"true\">Privacy</span> </a>"
},
{
"href": "/gx/en/legal-notices/terms-and-conditions.html",
"text": "Terms and conditions",
"html": "<a href=\"/gx/en/legal-notices/terms-and-conditions.html\" aria-label=\"Terms and conditions \"> <span aria-hidden=\"true\">Terms and conditions</span> </a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
Needs attention
AEO: Answer-first sections
01
Issue
27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 34,
"passing": 7,
"failing": [
{
"heading": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"headingHtml": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>",
"firstParagraph": "Subtitle for the HeroV2",
"paragraphHtml": "<p class=\"herov2__subtitle order-update\"> Subtitle for the HeroV2 </p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"headingHtml": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>",
"firstParagraph": "Subtitle for the HeroV2",
"paragraphHtml": "<p class=\"herov2__subtitle order-update\"> Subtitle for the HeroV2 </p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "SYC Campaign Video",
"headingHtml": "<h3 class=\"series-meta-title hideTitle\"> SYC Campaign Video</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "- 3 items",
"headingHtml": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shape your future with AI",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>",
"firstParagraph": "Turn innovation into impact, moving from experiment to scale.",
"paragraphHtml": "<p>Turn innovation into impact, moving from experiment to scale.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Seize your opportunity",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>",
"firstParagraph": "Unite human potential and AI power to reinvent your business.",
"paragraphHtml": "<p>Unite human potential and AI power to reinvent your business.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Capture new value",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>",
"firstParagraph": "Be first to unlock growth in new places as industries converge.",
"paragraphHtml": "<p>Be first to unlock growth in new places as industries converge.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Tech is rapidly transforming our world",
"headingHtml": "<h2>Tech is rapidly transforming our world</h2>",
"firstParagraph": "It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?",
"paragraphHtml": "<p>It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Compete beyond your sector with AI",
"headingHtml": "<h3>Compete beyond your sector with AI</h3>",
"firstParagraph": "The key to driving strong AI performance lies in seizing growth opportunities as industries come together.",
"paragraphHtml": "<p>The key to driving strong AI performance lies in seizing growth opportunities as industries come together. </p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "AI leaders are 2x as likely as others to use AI to compete beyond their sector.",
"headingHtml": "<h3>AI leaders are 2x as likely as others to use AI to compete beyond their sector.</h3>",
"firstParagraph": "PwC’s AI performance study",
"paragraphHtml": "<p><strong>PwC’s AI performance study </strong></p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Mohamed Kande, Global Chairman, PwC",
"headingHtml": "<h3><strong>Mohamed Kande, Global Chairman, PwC</strong></h3>",
"firstParagraph": "Featured thinking",
"paragraphHtml": "<p><u>Featured thinking</u></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Lead into the future with tech",
"headingHtml": "<h3>Lead into the future with tech </h3>",
"firstParagraph": "We’ll help you reinvent and grow your business with AI, data, and cloud technology, so you can move faster while building trust and delivering real results.",
"paragraphHtml": "<p>We’ll help you reinvent and grow your business with AI, data, and cloud technology, so you can move faster while building trust and delivering real results.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Transform your business with AI",
"headingHtml": "<h3>Transform your business with AI</h3>",
"firstParagraph": "",
"paragraphHtml": "<p><a title=\"Explore our services\" pwcbtnfile=\"HideSize\" href=\"https://www.pwc.com/gx/en/services/ai.html\"> </a></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "SYC Campaign Video",
"headingHtml": "<h3 class=\"series-meta-title\"> SYC Campaign Video</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "- 3 items",
"headingHtml": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shape your future with AI",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>",
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"paragraphHtml": "<p>Turn innovation into impact, moving from experiment to scale.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Seize your opportunity",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>",
"firstParagraph": "Unite human potential and AI power to reinvent your business.",
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"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Capture new value",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>",
"firstParagraph": "Be first to unlock growth in new places as industries converge.",
"paragraphHtml": "<p>Be first to unlock growth in new places as industries converge.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
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{
"heading": "Real stories. Real results.",
"headingHtml": "<h2>Real stories. Real results.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Licence to innovate: How PwC is working with law firm Hugh James to empower employees with GenAI",
"headingHtml": "<h3>Licence to innovate: How PwC is working with law firm Hugh James to empower employees with GenAI</h3>",
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"paragraphHtml": "<p>Legal teams find ways to disrupt old ways of working, using GenAI to increase their productivity and free up time to focus on what matters most.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Lucid: Building an AI-native finance function to power growth—and transform the enterprise",
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"firstParagraph": "Lucid collaborated with PwC and AWS to build an AI-native finance function, delivering faster forecasts and scaling 14 AI use cases across the enterprise.",
"paragraphHtml": "<p>Lucid collaborated with PwC and AWS to build an AI-native finance function, delivering faster forecasts and scaling 14 AI use cases across the enterprise.</p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "Sharp takes on what’s next",
"headingHtml": "<h3>Sharp takes on what’s next</h3>",
"firstParagraph": "",
"paragraphHtml": "<p data-v-b47a35a2 class=\"collection-v3-listing__description\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Press room",
"headingHtml": "<h3>Press room</h3>",
"firstParagraph": "Get to know PwC’s leadership, keep up with our latest news, and find the regional contact person you need.",
"paragraphHtml": "<p>Get to know PwC’s leadership, keep up with our latest news, and find the regional contact person you need.<br> </p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Offices",
"headingHtml": "<h3>Offices</h3>",
"firstParagraph": "Global network. Global access. We are present around the world. Find us wherever you need us.",
"paragraphHtml": "<p>Global network. Global access. We are present around the world. Find us wherever you need us.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Cookies:The choice is yours",
"headingHtml": "<h2 id=\"onetrust-policy-title\">Cookies:<br>The choice is yours</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookies:The choice is yours",
"headingHtml": "<h2 id=\"ot-pc-title\">Cookies:<br>The choice is yours</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookie List",
"headingHtml": "<h3>Cookie List</h3>",
"firstParagraph": "",
"paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
"words": 0,
"direct": false,
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],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
Needs attention
AEO: Question-led structure
01
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 15,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
3 Warning
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: publisher, freshnessDate.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": true,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"publisher",
"freshnessDate"
],
"authorMeta": "PricewaterhouseCoopers",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
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"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\" navigation-title=\"Engine by Starling: From launching a bank to launching a software business\"> <img src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg..."
},
{
"href": "https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html",
"text": "PwC at Davos",
"html": "<a class=\"levelThreeLink\" href=\"https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/world-economic-forum/pwc-at-davos.html\" navigation-title=\"PwC at Davos\" aria-label=\"PwC at Davos \"><span aria-hidden=\"true\">PwC at Davos</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "About us",
"html": "<a href=\"https://www.pwc.com/gx/en/about.html\" aria-label=\"About us \" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"About us\"><span aria-hidden=\"true\">About us</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "See more About Us",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about.html\" aria-controls=\"see_more_about_us-subnav-4-1\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"See more About Us\" aria-label=\"See more About Us \"><span aria-hidden=\"true\">See more About Us</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/alumni-network.html",
"text": "Alumni",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/alumni-network.html\" aria-controls=\"alumni-subnav-4-2\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/alumni-network.html\" navigation-title=\"Alumni\" aria-label=\"Alumni \"><span aria-hidden=\"true\">Alumni</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/analyst-relations.html",
"text": "Analyst relations",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" aria-controls=\"analyst_relations-subnav-4-3\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" navigation-title=\"Analyst relations\" aria-label=\"Analyst relations \"><span aria-hidden=\"true\">Analyst relations</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/pwc-asia-pacific.html",
"text": "Asia Pac",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" aria-controls=\"asia_pac-subnav-4-4\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" navigation-title=\"Asia Pac\" aria-label=\"Asia Pac \"><span aria-hidden=\"true\">Asia Pac</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies.html",
"text": "Client case studies",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/case-studies.html\" aria-controls=\"client_case_studies-subnav-4-5\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies.html\" navigation-title=\"Client case studies\" aria-label=\"Client case studies \"><span aria-hidden=\"true\">Client case studies</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html",
"text": "Code of Conduct",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" aria-controls=\"code_of_conduct-subnav-4-6\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" navigation-title=\"Code of Conduct\" aria-label=\"Code of Conduct \"><span aria-hidden=\"true\">Code of Conduct</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/corporate-sustainability.html",
"text": "Corporate sustainability",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" aria-controls=\"corporate_sustainability-subnav-4-7\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" navigation-title=\"Corporate sustainability\" aria-label=\"Corporate sustainability \"><span aria-hidden=\"true\">Corporate sustainability</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct.html",
"text": "Ethics and compliance",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" aria-controls=\"ethics_and_compliance-subnav-4-8\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" navigation-title=\"Ethics and compliance\" aria-label=\"Ethics and compliance \"><span aria-hidden=\"true\">Ethics and compliance</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" aria-controls=\"global_annual_review-subnav-4-9\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\" aria-label=\"Global Annual Review \"><span aria-hidden=\"true\">Global Annual Review</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/human-rights-policy.html",
"text": "Human rights policy",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" aria-controls=\"human_rights_policy-subnav-4-10\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" navigation-title=\"Human rights policy\" aria-label=\"Human rights policy \"><span aria-hidden=\"true\">Human rights policy</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/inclusion.html",
"text": "Inclusion",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/inclusion.html\" aria-controls=\"inclusion-subnav-4-11\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/inclusion.html\" navigation-title=\"Inclusion\" aria-label=\"Inclusion \"><span aria-hidden=\"true\">Inclusion</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/leadership.html",
"text": "Network leadership, governance, and structure",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/leadership.html\" aria-controls=\"network_leadership__governance__and_structure-subnav-4-12\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/leadership.html\" navigation-title=\"Network leadership, governance, and structure\" aria-label=\"Network leadership, governance, and structure \"><span aria-hidden=\"true\">Network leadership, governance, and structure</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/office-locations.html",
"text": "Office locations",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/office-locations.html\" aria-controls=\"office_locations-subnav-4-14\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/office-locations.html\" navigation-title=\"Office locations\" aria-label=\"Office locations \"><span aria-hidden=\"true\">Office locations</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-regulatory-affairs.html",
"text": "Policy and regulation",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" aria-controls=\"policy_and_regulation-subnav-4-15\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" navigation-title=\"Policy and regulation\" aria-label=\"Policy and regulation \"><span aria-hidden=\"true\">Policy and regulation</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" aria-controls=\"purpose__values__and_behaviours-subnav-4-16\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\" aria-label=\"Purpose, values, and behaviours \"><span aria-hidden=\"true\">Purpose, values, and behaviours</span></a>"
},
{
"href": "https://www.strategyand.pwc.com/gx/en/about.html",
"text": "Strategy&",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"About us\" href=\"https://www.strategyand.pwc.com/gx/en/about.html\" aria-controls=\"strategy_-subnav-4-17\" nextpage-canonical-url=\"https://www.strategyand.pwc.com/gx/en/about.html\" navigation-title=\"Strategy&\" aria-label=\"Strategy& \"><span aria-hidden=\"true\">Strategy&</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about.html",
"text": "See more About Us",
"html": "<a href=\"https://www.pwc.com/gx/en/about.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about.html\" navigation-title=\"See more About Us\" aria-label=\"See more About Us \"><span aria-hidden=\"true\">See more About Us</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/alumni-network.html",
"text": "Alumni",
"html": "<a href=\"https://www.pwc.com/gx/en/about/alumni-network.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/alumni-network.html\" navigation-title=\"Alumni\" aria-label=\"Alumni \"><span aria-hidden=\"true\">Alumni</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/analyst-relations.html",
"text": "Analyst relations",
"html": "<a href=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/analyst-relations.html\" navigation-title=\"Analyst relations\" aria-label=\"Analyst relations \"><span aria-hidden=\"true\">Analyst relations</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/pwc-asia-pacific.html",
"text": "Asia Pac",
"html": "<a href=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/pwc-asia-pacific.html\" navigation-title=\"Asia Pac\" aria-label=\"Asia Pac \"><span aria-hidden=\"true\">Asia Pac</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies.html",
"text": "Client case studies",
"html": "<a href=\"https://www.pwc.com/gx/en/about/case-studies.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/case-studies.html\" navigation-title=\"Client case studies\" aria-label=\"Client case studies \"><span aria-hidden=\"true\">Client case studies</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html",
"text": "Code of Conduct",
"html": "<a href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct/code-of-conduct.html\" navigation-title=\"Code of Conduct\" aria-label=\"Code of Conduct \"><span aria-hidden=\"true\">Code of Conduct</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/corporate-sustainability.html",
"text": "Corporate sustainability",
"html": "<a href=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/corporate-sustainability.html\" navigation-title=\"Corporate sustainability\" aria-label=\"Corporate sustainability \"><span aria-hidden=\"true\">Corporate sustainability</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/ethics-business-conduct.html",
"text": "Ethics and compliance",
"html": "<a href=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/ethics-business-conduct.html\" navigation-title=\"Ethics and compliance\" aria-label=\"Ethics and compliance \"><span aria-hidden=\"true\">Ethics and compliance</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\" aria-label=\"Global Annual Review \"><span aria-hidden=\"true\">Global Annual Review</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/human-rights-policy.html",
"text": "Human rights policy",
"html": "<a href=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/human-rights-policy.html\" navigation-title=\"Human rights policy\" aria-label=\"Human rights policy \"><span aria-hidden=\"true\">Human rights policy</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/inclusion.html",
"text": "Inclusion",
"html": "<a href=\"https://www.pwc.com/gx/en/about/inclusion.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/inclusion.html\" navigation-title=\"Inclusion\" aria-label=\"Inclusion \"><span aria-hidden=\"true\">Inclusion</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/leadership.html",
"text": "Network leadership, governance, and structure",
"html": "<a href=\"https://www.pwc.com/gx/en/about/leadership.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/leadership.html\" navigation-title=\"Network leadership, governance, and structure\" aria-label=\"Network leadership, governance, and structure \"><span aria-hidden=\"true\">Network leadership, governance, and structure</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/office-locations.html",
"text": "Office locations",
"html": "<a href=\"https://www.pwc.com/gx/en/about/office-locations.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/office-locations.html\" navigation-title=\"Office locations\" aria-label=\"Office locations \"><span aria-hidden=\"true\">Office locations</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-regulatory-affairs.html",
"text": "Policy and regulation",
"html": "<a href=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-regulatory-affairs.html\" navigation-title=\"Policy and regulation\" aria-label=\"Policy and regulation \"><span aria-hidden=\"true\">Policy and regulation</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\" aria-label=\"Purpose, values, and behaviours \"><span aria-hidden=\"true\">Purpose, values, and behaviours</span></a>"
},
{
"href": "#",
"text": "About us",
"html": "<a href=\"#\">About us</a>"
},
{
"href": "https://www.strategyand.pwc.com/gx/en/about.html",
"text": "Strategy&",
"html": "<a href=\"https://www.strategyand.pwc.com/gx/en/about.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.strategyand.pwc.com/gx/en/about.html\" navigation-title=\"Strategy&\" aria-label=\"Strategy& \"><span aria-hidden=\"true\">Strategy&</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review 2025",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review 2025\"> <img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt> <p>Global Annual Review 2025</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/careers.html",
"text": "Find out more about careers",
"html": "<a class=\"levelTwoLink \" data-breadcrumb=\"Careers\" href=\"https://www.pwc.com/gx/en/careers.html\" aria-controls=\"find_out_more_about_careers-subnav-5-1\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/careers.html\" navigation-title=\"Find out more about careers\" aria-label=\"Find out more about careers \"><span aria-hidden=\"true\">Find out more about careers</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/careers.html",
"text": "Find out more about careers",
"html": "<a href=\"https://www.pwc.com/gx/en/careers.html\" class=\"lv2-label\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/careers.html\" navigation-title=\"Find out more about careers\" aria-label=\"Find out more about careers \"><span aria-hidden=\"true\">Find out more about careers</span></a>"
},
{
"href": "https://www.pwc.com/gx/en/about/global-annual-review.html",
"text": "Global Annual Review",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/global-annual-review.html\" navigation-title=\"Global Annual Review\"> <img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt> <p>Global Annual Review</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html",
"text": "Purpose, values, and behaviours",
"html": "<a class=\"featuredLink\" href=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" nextpage-canonical-url=\"https://www.pwc.com/gx/en/about/purpose-values-and-behaviours.html\" navigation-title=\"Purpose, values, and behaviours\"> <img src=\"/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-1626848397.jpg.pwcimage.150.100.jpg\" alt> <p>Purpose, values, and behaviours</p> </a>"
},
{
"href": "https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html",
"text": "Learn more",
"html": "<a pwcbtnfile=\"HideSize\" href=\"https://www.pwc.com/gx/en/about/case-studies/engine-by-starling-launching-bank-software-business.html\">Learn more</a>"
},
{
"href": "https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html",
"text": "Global Workforce Hopes and Fears Survey 2025 With trust, cultural support, and clarity about workplace changes in an age of AI, leaders can unleash worker motivation and ignite reinvention and growth.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/reading-format-template-bu\" id=\"listing_card_06854\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"listing_collection_..."
},
{
"href": "/gx/en/about/office-locations.html",
"text": "Locations worldwide",
"html": "<a href=\"/gx/en/about/office-locations.html\" class=\"btn btn--secondary btn--transparent btn-cta--secondary btn-cta btn-cta-common btn-cta--chevron\" pwcbtnfile=\"HideSize\" pwcbtnrendition=\"SecondaryButton\" pwcbtnicon=\"Chevron\">Locations worldwide<i></i></a>"
},
{
"href": "/gx/en/about/office-locations.html",
"text": "PwC office locations",
"html": "<a class=\"serif glb-footer__link glb-footer__link--l1\" href=\"/gx/en/about/office-locations.html\" aria-label=\"PwC office locations \"> <span aria-hidden=\"true\">PwC office locations</span> </a>"
}
],
"contactLinks": [
{
"href": "https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda.html",
"text": "The Leadership Agenda Sharp, actionable insights—curated to help global leaders build trust and achieve lasting results.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/c-suite-insights/the-leadership-agenda.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/level-2-landing-page-template-bu\" id=\"listing_card_06850\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"..."
},
{
"href": "https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html",
"text": "Global Workforce Hopes and Fears Survey 2025 With trust, cultural support, and clarity about workplace changes in an age of AI, leaders can unleash worker motivation and ignite reinvention and growth.",
"html": "<a data-v-0fef50e3 data-v-17d53f30 href=\"https://www.pwc.com/gx/en/issues/workforce/hopes-and-fears.html\" collection-template-type=\"/conf/pwc/settings/wcm/templates/reading-format-template-bu\" id=\"listing_card_06854\" target=\"_self\" class=\"listing_collection_card listing_collection_narrow_card\"><!----> <!----> <div data-v-0fef50e3 class=\"col-sm-12 col-md-12 col-lg-12 listing_collection_card_tag_chips_empty listing_collection_card_content\"><!----> <div data-v-0fef50e3 class=\"listing_collection_..."
},
{
"href": "/gx/en/global/forms/contactUs.en_gx.html?source=footer&parentPagePath=/content/pwc/gx/en",
"text": "Contact us",
"html": "<a class=\"serif glb-footer__link glb-footer__link--l1\" href=\"/gx/en/global/forms/contactUs.en_gx.html?source=footer&parentPagePath=/content/pwc/gx/en\" aria-label=\"Contact us \"> <span aria-hidden=\"true\">Contact us</span> </a>"
}
],
"privacyLinks": [
{
"href": "/gx/en/legal-notices/pwc-privacy-statement.html",
"text": "Privacy",
"html": "<a href=\"/gx/en/legal-notices/pwc-privacy-statement.html\" aria-label=\"Privacy \"> <span aria-hidden=\"true\">Privacy</span> </a>"
},
{
"href": "/gx/en/legal-notices/terms-and-conditions.html",
"text": "Terms and conditions",
"html": "<a href=\"/gx/en/legal-notices/terms-and-conditions.html\" aria-label=\"Terms and conditions \"> <span aria-hidden=\"true\">Terms and conditions</span> </a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 75/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 75/100 and needs improvement.
3 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 75/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 1,
"tablesWithHead": 0,
"tablesMissingThead": [
"<table data-v-b47a35a2><tr data-v-b47a35a2><td data-v-b47a35a2><span data-v-b47a35a2 tabindex=\"0\" class=\"filter-label pull-left\">Filter by</span></td> <td data-v-b47a35a2 width=\"44\" height=\"44\"><button data-v-b47a35a2 aria-label=\"close\" role=\"button\" class=\"btn-close-filters pull-right\"></button></td></tr></table>"
],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 30,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 75,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
32 image(s) are missing width/height attributes. 29 possible modal/interstitial element(s) detected.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1.0",
"visibleWords": 2740,
"htmlBytes": 532572,
"imagesMissingDimensions": [
{
"src": "/gx/en/zz-test-brand-assets-pages-25/value-in-motion/thumb-vim.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/thumb-vim.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/glob/dpe/en/primary-context/mobile/pwc_digital-banner_800x450_gettyimages-1307905800.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/glob/dpe/en/primary-context/mobile/pwc_digital-banner_800x450_gettyimages-1307905800.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/glob/dpe/en/primary-context/mobile/pwc-gx-syc-ai-services-context-image-800x450-aigenerated.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/glob/dpe/en/primary-context/mobile/pwc-gx-syc-ai-services-context-image-800x450-aigenerated.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-565975441.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-565975441.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/glob/dpe/en/primary-context/mobile/pwc_digital-banner_800x450_gettyimages-1323369661.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/glob/dpe/en/primary-context/mobile/pwc_digital-banner_800x450_gettyimages-1323369661.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/so-you-can/2026/content/tdai/tdai-hero-thumb.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/so-you-can/2026/content/tdai/tdai-hero-thumb.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/zz-test-brand-assets-pages-25/value-in-motion/thumb-vim.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/thumb-vim.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/ceo-survey/2026/ceo-survey-2026-thumb.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/ceo-survey/2026/ceo-survey-2026-thumb.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/so-you-can/2026/content/tdai/tdai-hero-thumb.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/so-you-can/2026/content/tdai/tdai-hero-thumb.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/gx/en/global-annual-review/2025/gar-hp.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-1626848397.jpg.pwcimage.150.100.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/glob/dpe/en/primary-context/mobile/pwc_gx_primary_800x450_gettyimages-1626848397.jpg.pwcimage.150.100.jpg\" alt>"
},
{
"src": "https://www.pwc.com/content/dam/pwc/gx/en/so-you-can/2026/content/syc-20-lp-hero.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img class=\"syc2-custom-hero-video-fallback\" src=\"https://www.pwc.com/content/dam/pwc/gx/en/so-you-can/2026/content/syc-20-lp-hero.jpg\" alt=\"Video fallback showing hero visual\" loading=\"lazy\">"
},
{
"src": "/content/dam/pwc/gx/en/so-you-can/2026/content/syc-campaign-video/jcr:content/renditions/original/jcr:content",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img loading=\"lazy\" alt src=\"/content/dam/pwc/gx/en/so-you-can/2026/content/syc-campaign-video/jcr:content/renditions/original/jcr:content\">"
},
{
"src": "/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-1-800x450-aigenerated.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-1-800x450-aigenerated.jpg\" alt=\"Content image\" data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-1-800x450-aigenerated.jpg\">"
},
{
"src": "/gx/en/so-you-can/2026/assets/img/stat-2x.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/gx/en/so-you-can/2026/assets/img/stat-2x.svg\" alt=\"Two times\" data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/gx/en/so-you-can/2026/assets/img/stat-2x.svg\">"
},
{
"src": "/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-4-800x450-aigenerated.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-4-800x450-aigenerated.jpg\" alt=\"Content image\" data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-card-4-800x450-aigenerated.jpg\">"
},
{
"src": "/content/dam/pwc/gx/en/so-you-can/2026/content/syc-campaign-video/jcr:content/renditions/original/jcr:content",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img loading=\"lazy\" alt src=\"/content/dam/pwc/gx/en/so-you-can/2026/content/syc-campaign-video/jcr:content/renditions/original/jcr:content\">"
},
{
"src": "/gx/en/so-you-can/2026/content/syc-20-ai-hero.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/gx/en/so-you-can/2026/content/syc-20-ai-hero.jpg\" alt=\"3 people looking at a screen\" data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/gx/en/so-you-can/2026/content/syc-20-ai-hero.jpg\">"
},
{
"src": "/glob/dpe/en/inline-images/pwc-gx-syc-homepage-case-study-1-800x450-aigenerated.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-case-study-1-800x450-aigenerated.jpg\" alt data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/glob/dpe/en/inline-images/pwc-gx-syc-homepage-case-study-1-800x450-aigenerated.jpg\">"
},
{
"src": "/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg\" alt data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/gx/en/zz-test-brand-assets-pages-25/value-in-motion/articles/thumbnails---resized/without-momentum/Engine-by-Starling-Thumbnail.jpg\">"
},
{
"src": "/glob/dpe/en/inline-images/pwc-gx-syc-ai-case-study-1-800x450-aigenerated.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"js-lazy-loading mod__image_p image-component_background \" data-image=\"/glob/dpe/en/inline-images/pwc-gx-syc-ai-case-study-1-800x450-aigenerated.jpg\" alt data-emptytext=\"Image\" style=\"height:auto; padding-top:; max-height:;\" src=\"/glob/dpe/en/inline-images/pwc-gx-syc-ai-case-study-1-800x450-aigenerated.jpg\">"
},
{
"src": "/content/dam/pwc/gx/en/issues/c-suite-insights/the-leadership-agenda/tla-thumbnail.jpg/jcr:content/renditions/cq5dam.web.1280.1280.jpeg",
"width": "",
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"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
6 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 6,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 114,
"heading": "H3: Industries are converging",
"text": "As industries converge, value is already moving between companies, reshaping who competes with whom and where advantage is created. The opportunity is to move beyond incremental change: widen the lens, identify the domains where you can win, and build the capabilities, especially digital and data, that allow you to partner, compete and scale across boundaries with confidence.",
"words": 57,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (57 words; target 80-220)."
],
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},
{
"index": 149,
"heading": "H3: Offices",
"text": "© 2017 - 2026 PwC. All rights reserved. PwC refers to the PwC network and/or one or more of its member firms, each of which is a separate legal entity. Please see www.pwc.com/structure for further details. This content is for general information purposes only, and should not be used as a substitute for consultation with professional advisors. This website may contain AI-generated or AI-assisted content, including...",
"words": 73,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (73 words; target 80-220)."
],
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},
{
"index": 150,
"heading": "H4: Necessary cookies",
"text": "These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store a...",
"words": 80,
"hasEvidence": false,
"reasons": [
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"ot-category-desc\" id=\"ot-desc-id-1\">These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable informa..."
},
{
"index": 152,
"heading": "H4: Analytical/Performance cookies",
"text": "These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor...",
"words": 78,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (78 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"ot-category-desc\" id=\"ot-desc-id-2\">These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance.</p>"
},
{
"index": 153,
"heading": "H4: Functional cookies (personalization)",
"text": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
"words": 47,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (47 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p class=\"ot-category-desc\" id=\"ot-desc-id-3\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third-party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>"
},
{
"index": 154,
"heading": "H4: Targeting cookies (marketing)",
"text": "PwC may present ads to you on other sites to promote relevant services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see...",
"words": 74,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (74 words; target 80-220)."
],
"html": "<p class=\"ot-category-desc\" id=\"ot-desc-id-4\">PwC may present ads to you on other sites to promote relevant services, articles or events. The cookies are used to make advertising messages more relevant to you and your interests. They also perform functions like preventing the same ad from continuously reappearing. These advertisements are solely intended to make you aware of relevant PwC promotions. PwC does not sell your data to any third parties. Please see our privacy policy for more detai..."
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 34,
"passing": 7,
"failing": [
{
"heading": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"headingHtml": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>",
"firstParagraph": "Subtitle for the HeroV2",
"paragraphHtml": "<p class=\"herov2__subtitle order-update\"> Subtitle for the HeroV2 </p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"headingHtml": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>",
"firstParagraph": "Subtitle for the HeroV2",
"paragraphHtml": "<p class=\"herov2__subtitle order-update\"> Subtitle for the HeroV2 </p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "SYC Campaign Video",
"headingHtml": "<h3 class=\"series-meta-title hideTitle\"> SYC Campaign Video</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "- 3 items",
"headingHtml": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shape your future with AI",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>",
"firstParagraph": "Turn innovation into impact, moving from experiment to scale.",
"paragraphHtml": "<p>Turn innovation into impact, moving from experiment to scale.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Seize your opportunity",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>",
"firstParagraph": "Unite human potential and AI power to reinvent your business.",
"paragraphHtml": "<p>Unite human potential and AI power to reinvent your business.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Capture new value",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>",
"firstParagraph": "Be first to unlock growth in new places as industries converge.",
"paragraphHtml": "<p>Be first to unlock growth in new places as industries converge.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Tech is rapidly transforming our world",
"headingHtml": "<h2>Tech is rapidly transforming our world</h2>",
"firstParagraph": "It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?",
"paragraphHtml": "<p>It’s reshaping the essentials of our lives, from what we eat to how we build relationships. Can you evolve fast enough to capture tech-driven growth?</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Compete beyond your sector with AI",
"headingHtml": "<h3>Compete beyond your sector with AI</h3>",
"firstParagraph": "The key to driving strong AI performance lies in seizing growth opportunities as industries come together.",
"paragraphHtml": "<p>The key to driving strong AI performance lies in seizing growth opportunities as industries come together. </p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "AI leaders are 2x as likely as others to use AI to compete beyond their sector.",
"headingHtml": "<h3>AI leaders are 2x as likely as others to use AI to compete beyond their sector.</h3>",
"firstParagraph": "PwC’s AI performance study",
"paragraphHtml": "<p><strong>PwC’s AI performance study </strong></p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Mohamed Kande, Global Chairman, PwC",
"headingHtml": "<h3><strong>Mohamed Kande, Global Chairman, PwC</strong></h3>",
"firstParagraph": "Featured thinking",
"paragraphHtml": "<p><u>Featured thinking</u></p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Lead into the future with tech",
"headingHtml": "<h3>Lead into the future with tech </h3>",
"firstParagraph": "We’ll help you reinvent and grow your business with AI, data, and cloud technology, so you can move faster while building trust and delivering real results.",
"paragraphHtml": "<p>We’ll help you reinvent and grow your business with AI, data, and cloud technology, so you can move faster while building trust and delivering real results.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Transform your business with AI",
"headingHtml": "<h3>Transform your business with AI</h3>",
"firstParagraph": "",
"paragraphHtml": "<p><a title=\"Explore our services\" pwcbtnfile=\"HideSize\" href=\"https://www.pwc.com/gx/en/services/ai.html\"> </a></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "SYC Campaign Video",
"headingHtml": "<h3 class=\"series-meta-title\"> SYC Campaign Video</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "- 3 items",
"headingHtml": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Shape your future with AI",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>",
"firstParagraph": "Turn innovation into impact, moving from experiment to scale.",
"paragraphHtml": "<p>Turn innovation into impact, moving from experiment to scale.</p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Seize your opportunity",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>",
"firstParagraph": "Unite human potential and AI power to reinvent your business.",
"paragraphHtml": "<p>Unite human potential and AI power to reinvent your business.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Capture new value",
"headingHtml": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>",
"firstParagraph": "Be first to unlock growth in new places as industries converge.",
"paragraphHtml": "<p>Be first to unlock growth in new places as industries converge.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Real stories. Real results.",
"headingHtml": "<h2>Real stories. Real results.</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Licence to innovate: How PwC is working with law firm Hugh James to empower employees with GenAI",
"headingHtml": "<h3>Licence to innovate: How PwC is working with law firm Hugh James to empower employees with GenAI</h3>",
"firstParagraph": "Legal teams find ways to disrupt old ways of working, using GenAI to increase their productivity and free up time to focus on what matters most.",
"paragraphHtml": "<p>Legal teams find ways to disrupt old ways of working, using GenAI to increase their productivity and free up time to focus on what matters most.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Lucid: Building an AI-native finance function to power growth—and transform the enterprise",
"headingHtml": "<h3>Lucid: Building an AI-native finance function to power growth—and transform the enterprise</h3>",
"firstParagraph": "Lucid collaborated with PwC and AWS to build an AI-native finance function, delivering faster forecasts and scaling 14 AI use cases across the enterprise.",
"paragraphHtml": "<p>Lucid collaborated with PwC and AWS to build an AI-native finance function, delivering faster forecasts and scaling 14 AI use cases across the enterprise.</p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "Sharp takes on what’s next",
"headingHtml": "<h3>Sharp takes on what’s next</h3>",
"firstParagraph": "",
"paragraphHtml": "<p data-v-b47a35a2 class=\"collection-v3-listing__description\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Press room",
"headingHtml": "<h3>Press room</h3>",
"firstParagraph": "Get to know PwC’s leadership, keep up with our latest news, and find the regional contact person you need.",
"paragraphHtml": "<p>Get to know PwC’s leadership, keep up with our latest news, and find the regional contact person you need.<br> </p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Offices",
"headingHtml": "<h3>Offices</h3>",
"firstParagraph": "Global network. Global access. We are present around the world. Find us wherever you need us.",
"paragraphHtml": "<p>Global network. Global access. We are present around the world. Find us wherever you need us.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Cookies:The choice is yours",
"headingHtml": "<h2 id=\"onetrust-policy-title\">Cookies:<br>The choice is yours</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookies:The choice is yours",
"headingHtml": "<h2 id=\"ot-pc-title\">Cookies:<br>The choice is yours</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Cookie List",
"headingHtml": "<h3>Cookie List</h3>",
"firstParagraph": "",
"paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: seize, tomorrow, pwc.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 85/100 and needs improvement.
Evidence
{
"title": "Seize tomorrow’s tech to reinvent your business | PwC",
"h1": "Seize tomorrow’s tech to reinvent your business",
"description": "We help you unlock new growth opportunities and reinvent your business with tech and AI innovation. Compete at a speed that rewrites the rules.",
"topicOverlap": 0.5,
"topicTerms": [
"seize",
"tomorrow",
"tech",
"reinvent",
"business",
"pwc"
],
"descriptionTerms": [
"help",
"unlock",
"new",
"growth",
"opportunities",
"reinvent",
"business",
"tech",
"innovation",
"compete",
"speed",
"rewrites",
"rules"
],
"missingFromDescription": [
"seize",
"tomorrow",
"pwc"
],
"score": 85,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"text": "- 3 items",
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"text": "Shape your future with AI",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"text": "Seize your opportunity",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"text": "Capture new value",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"text": "Tech is rapidly transforming our world",
"html": "<h2>Tech is rapidly transforming our world</h2>"
},
{
"text": "- 3 items",
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"text": "Shape your future with AI",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"text": "Seize your opportunity",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"text": "Capture new value",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"text": "Decoding ROI from AI",
"html": "<h2>Decoding ROI from AI</h2>"
},
{
"text": "Real stories. Real results.",
"html": "<h2>Real stories. Real results.</h2>"
},
{
"text": "Cookies:The choice is yours",
"html": "<h2 id=\"onetrust-policy-title\">Cookies:<br>The choice is yours</h2>"
},
{
"text": "Cookies:The choice is yours",
"html": "<h2 id=\"ot-pc-title\">Cookies:<br>The choice is yours</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "how",
"label": "How does Seize tomorrow’s tech to reinvent your business work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Seize tomorrow’s tech to reinvent your business free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Seize tomorrow’s tech to reinvent your business compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "how",
"label": "How does Seize tomorrow’s tech to reinvent your business work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Seize tomorrow’s tech to reinvent your business free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Seize tomorrow’s tech to reinvent your business compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 88/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 88/100 and needs improvement.
1 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: seize, tomorrow, pwc.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
88/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 88/100 and needs improvement.
Evidence
{
"title": "Seize tomorrow’s tech to reinvent your business | PwC",
"h1": "Seize tomorrow’s tech to reinvent your business",
"description": "We help you unlock new growth opportunities and reinvent your business with tech and AI innovation. Compete at a speed that rewrites the rules.",
"topicOverlap": 0.5,
"definitionCount": 30,
"topicTerms": [
"seize",
"tomorrow",
"tech",
"reinvent",
"business",
"pwc"
],
"descriptionTerms": [
"help",
"unlock",
"new",
"growth",
"opportunities",
"reinvent",
"business",
"tech",
"innovation",
"compete",
"speed",
"rewrites",
"rules"
],
"missingFromDescription": [
"seize",
"tomorrow",
"pwc"
],
"score": 88,
"weight": 18
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html",
"length": 13548
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html",
"length": 13545
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html",
"length": 13541
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"text": "- 3 items",
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"text": "Shape your future with AI",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"text": "Seize your opportunity",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"text": "Capture new value",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"text": "Tech is rapidly transforming our world",
"html": "<h2>Tech is rapidly transforming our world</h2>"
},
{
"text": "- 3 items",
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"text": "Shape your future with AI",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"text": "Seize your opportunity",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"text": "Capture new value",
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"text": "Decoding ROI from AI",
"html": "<h2>Decoding ROI from AI</h2>"
},
{
"text": "Real stories. Real results.",
"html": "<h2>Real stories. Real results.</h2>"
},
{
"text": "Cookies:The choice is yours",
"html": "<h2 id=\"onetrust-policy-title\">Cookies:<br>The choice is yours</h2>"
},
{
"text": "Cookies:The choice is yours",
"html": "<h2 id=\"ot-pc-title\">Cookies:<br>The choice is yours</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "how",
"label": "How does Seize tomorrow’s tech to reinvent your business work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Seize tomorrow’s tech to reinvent your business free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Seize tomorrow’s tech to reinvent your business compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "how",
"label": "How does Seize tomorrow’s tech to reinvent your business work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Seize tomorrow’s tech to reinvent your business?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Seize tomorrow’s tech to reinvent your business free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Seize tomorrow’s tech to reinvent your business compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 13541,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"compatibleContentType": false,
"contentLength": 8645,
"hasRegisterInstructions": false,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": false,
"links": [
"//W3C//DTD",
"//EN",
"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">",
"http://www.w3.org/1999/xhtml\"",
"/title",
"/html;",
"https://download.pwc.com/xx/error_pages/favicon.ico\"",
"/x-icon",
"https://download.pwc.com/xx/error_pages/favicon.ico\"",
"/x-icon"
],
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 13570,
"text": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n padding-top: 30px;\r\n }\r\n\r\n .backbutton a {\r\n font-size: 16px;\r\n top: 10px;\r\n text-decoration: none;\r\n border-bottom: 1px solid #000;\r\n font-weight: bold;\r\n }\r\n\r\n a:hover,\r\n a:focus {\r\n color: #c52b09;\r\n border-bottom: 2px solid #c52b09;\r\n }\r\n\r\n @media (max-width: 767px) {\r\n .img {\r\n display: none;\r\n }\r\n }\r\n\r\n /* Style for SVG image */\r\n .img {\r\n float: right;\r\n width: 60%;\r\n height: auto;\r\n margin-top: -142px;\r\n margin-bottom: -3px;\r\n }\r\n\r\n .links {\r\n font-family: \"Charter ITC\", georgia, serif;\r\n font-size: 1.6rem;\r\n line-height: 1.5;\r\n border-bottom: 2px solid transparent;\r\n padding-bottom: 2px;\r\n color: #2d2d2d;\r\n display: inline;\r\n -webkit-transition: none;\r\n transition: none;\r\n word-break: break-word;\r\n }\r\n </style>\r\n\r\n <style type=\"text/css\">\r\n #searchfield {\r\n /* Input field */\r\n font-family: \"Helvetica Neue\", Arial, sans-serif;\r\n font-size: 1.4rem;\r\n width: auto;\r\n border-radius: 0;\r\n border: 1px solid #ccc;\r\n box-shadow: none;\r\n margin-right: 20px;\r\n float: left;\r\n padding: 5px 72px 4px 20px !important;\r\n }\r\n\r\n button.btn[disabled] {\r\n cursor: not-allowed;\r\n filter: alpha(opacity=50);\r\n -webkit-box-shadow: none;\r\n box-shadow: none;\r\n opacity: .50;\r\n padding: 21px 23px;\r\n }\r\n\r\n @media only screen and (max-width: 600px) {\r\n .page-primary-col--red .btn--primary {\r\n background: #FD5108;\r\n color: #000;\r\n padding: 21px 23px;\r\n font-size: 16px;\r\n width: auto;\r\n }\r\n }\r\n\r\n @media only screen and (max-width: 600px) {\r\n #searchfield {\r\n /* Input field */\r\n font-family: \"PwC Helvetica Neue\", Arial, sans-serif;\r\n font-size: 1.3rem;\r\n height: 50px;\r\n width: auto;\r\n }\r\n }\r\n\r\n @media (max-width: 767px) {\r\n .img {\r\n display: none;\r\n }\r\n }\r\n\r\n /*Define font faces and link to font files here */\r\n /* ITC Charter */\r\n @font-face {\r\n font-family: \"Charter ITC\";\r\n src: url(\"https://download.pwc.com/xx/error_pages/404-NL/assets/Fonts/font-file-name-here.eot?#iefix\");\r\n src: url(\"https://download.pwc.com/xx/error_pages/4"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 13572,
"text": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n padding-top: 30px;\r\n }\r\n\r\n .backbutton a {\r\n font-size: 16px;\r\n top: 10px;\r\n text-decoration: none;\r\n border-bottom: 1px solid #000;\r\n font-weight: bold;\r\n }\r\n\r\n a:hover,\r\n a:focus {\r\n color: #c52b09;\r\n border-bottom: 2px solid #c52b09;\r\n }\r\n\r\n @media (max-width: 767px) {\r\n .img {\r\n display: none;\r\n }\r\n }\r\n\r\n /* Style for SVG image */\r\n .img {\r\n float: right;\r\n width: 60%;\r\n height: auto;\r\n margin-top: -142px;\r\n margin-bottom: -3px;\r\n }\r\n\r\n .links {\r\n font-family: \"Charter ITC\", georgia, serif;\r\n font-size: 1.6rem;\r\n line-height: 1.5;\r\n border-bottom: 2px solid transparent;\r\n padding-bottom: 2px;\r\n color: #2d2d2d;\r\n display: inline;\r\n -webkit-transition: none;\r\n transition: none;\r\n word-break: break-word;\r\n }\r\n </style>\r\n\r\n <style type=\"text/css\">\r\n #searchfield {\r\n /* Input field */\r\n font-family: \"Helvetica Neue\", Arial, sans-serif;\r\n font-size: 1.4rem;\r\n width: auto;\r\n border-radius: 0;\r\n border: 1px solid #ccc;\r\n box-shadow: none;\r\n margin-right: 20px;\r\n float: left;\r\n padding: 5px 72px 4px 20px !important;\r\n }\r\n\r\n button.btn[disabled] {\r\n cursor: not-allowed;\r\n filter: alpha(opacity=50);\r\n -webkit-box-shadow: none;\r\n box-shadow: none;\r\n opacity: .50;\r\n padding: 21px 23px;\r\n }\r\n\r\n @media only screen and (max-width: 600px) {\r\n .page-primary-col--red .btn--primary {\r\n background: #FD5108;\r\n color: #000;\r\n padding: 21px 23px;\r\n font-size: 16px;\r\n width: auto;\r\n }\r\n }\r\n\r\n @media only screen and (max-width: 600px) {\r\n #searchfield {\r\n /* Input field */\r\n font-family: \"PwC Helvetica Neue\", Arial, sans-serif;\r\n font-size: 1.3rem;\r\n height: 50px;\r\n width: auto;\r\n }\r\n }\r\n\r\n @media (max-width: 767px) {\r\n .img {\r\n display: none;\r\n }\r\n }\r\n\r\n /*Define font faces and link to font files here */\r\n /* ITC Charter */\r\n @font-face {\r\n font-family: \"Charter ITC\";\r\n src: url(\"https://download.pwc.com/xx/error_pages/404-NL/assets/Fonts/font-file-name-here.eot?#iefix\");\r\n src: url(\"https://download.pwc.com/xx/error_pages/4"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
Needs attention
GEO: Q&A and FAQ opportunities
01
Issue
15 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 15,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [
{
"index": 1,
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"isQuestion": false,
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"index": 2,
"text": "We help you meet tomorrow's tech demands so you can compete at a speed that rewrites the rules",
"isQuestion": false,
"html": "<h2 class=\"herov2__title order-update\"> <span class=\"title-part title-part--1\"> <span>We help you</span> <span>meet tomorrow's</span> <span>tech demands</span> </span> <span class=\"title-part title-part--2\"> <span class=\"main\">so you can</span> </span> <span class=\"title-part title-part--3\"> <span>compete</span> <span>at a speed</span> <span>that rewrites</span> <span>the rules</span> </span> </h2>"
},
{
"index": 3,
"text": "- 3 items",
"isQuestion": false,
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"index": 4,
"text": "Shape your future with AI",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"index": 5,
"text": "Seize your opportunity",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"index": 6,
"text": "Capture new value",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"index": 7,
"text": "Tech is rapidly transforming our world",
"isQuestion": false,
"html": "<h2>Tech is rapidly transforming our world</h2>"
},
{
"index": 8,
"text": "- 3 items",
"isQuestion": false,
"html": "<h2 class=\"col-xs-12 feature-content__title feature-content-modernized__title\"> <span class=\"feature-content__title--static\"></span> <span class=\"feature-content__title--dynamic visible-xs\"> - 3 items</span> </h2>"
},
{
"index": 9,
"text": "Shape your future with AI",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Shape your future with AI \"> <span aria-hidden=\"true\">Shape your future with AI</span> </h2>"
},
{
"index": 10,
"text": "Seize your opportunity",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Seize your opportunity \"> <span aria-hidden=\"true\">Seize your opportunity</span> </h2>"
},
{
"index": 11,
"text": "Capture new value",
"isQuestion": false,
"html": "<h2 class=\"feature-content__heading regular\" aria-label=\"Capture new value \"> <span aria-hidden=\"true\">Capture new value</span> </h2>"
},
{
"index": 12,
"text": "Decoding ROI from AI",
"isQuestion": false,
"html": "<h2>Decoding ROI from AI</h2>"
},
{
"index": 13,
"text": "Real stories. Real results.",
"isQuestion": false,
"html": "<h2>Real stories. Real results.</h2>"
},
{
"index": 14,
"text": "Cookies:The choice is yours",
"isQuestion": false,
"html": "<h2 id=\"onetrust-policy-title\">Cookies:<br>The choice is yours</h2>"
},
{
"index": 15,
"text": "Cookies:The choice is yours",
"isQuestion": false,
"html": "<h2 id=\"ot-pc-title\">Cookies:<br>The choice is yours</h2>"
}
],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html",
"length": 13566
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html",
"length": 13572
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "\r\n\r\n\r\n <!DOCTYPE html\r\n PUBLIC \"-//W3C//DTD XHTML 1.0 Transitional//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-transitional.dtd\">\r\n <html xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-gx\" lang=\"en-gx\">\r\n\r\n <head>\r\n <title>Page Not Found (404)</title>\r\n <meta http-equiv=\"Content-Type\" content=\"text/html; charset=ISO-8859-1\">\r\n <meta http-equiv=\"cache-control\" content=\"no-cache\">\r\n <meta name=\"robots\" content=\"noindex,noarchive\">\r\n <link rel=\"icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <link rel=\"shortcut icon\" href=\"https://download.pwc.com/xx/error_pages/favicon.ico\" type=\"image/x-icon\">\r\n <!-- Include common CSS -->\r\n <style>\r\n .backbutton {\r\n "
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.pwc.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pwc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pwc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.pwc.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}SEOSEOBrowser audit
Links are not crawlable
50 Fail
SEOSEOBrowser audit
Links are not crawlable
50 Fail
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
4 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "4 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
20 Fail
Check name
Legacy JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 25Â KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 25Â KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
20 Fail
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
20 Fail
Check name
Render-blocking requests
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 570Â ms
Fix guidance
Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 570Â ms",
"description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
20 Fail
Check name
Use efficient cache lifetimes
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 1,973Â KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 1,973Â KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
11 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
11 Fail
Check name
Loading performance
Score
46/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 62,
"displayValue": "210Â ms",
"numericValue": 212
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 15,
"displayValue": "4.1Â s",
"numericValue": 4122.678050999339
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 10Â ms",
"numericValue": 8
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 15,
"displayValue": "3.6Â s",
"numericValue": 3559.3838263695616
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 18,
"displayValue": "640Â ms",
"numericValue": 640.2063864366005
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "10Â ms",
"numericValue": 8.268974999999994
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 25,
"displayValue": "6.1Â s",
"numericValue": 6088.832157707425
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 30,
"displayValue": "2.0Â s",
"numericValue": 1970.9779998453441
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 45/100 | Level 2, Agent-Limited | Current report |