Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 37 out of 100
- Agent Ease of Use 8 out of 100
- Security & Trust 60 out of 100
- GEO, AIO and AEO 82 out of 100
- SEO 85 out of 100
- Performance and Accessibility 79 out of 100
What AI sees of your website
B2B Marketing Automation Platform | Salesforce
Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.
Next step
Turn this report into a fix workflow
24 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 37 | Priority fix | 7 | 16 | 1 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 46 | Priority fix | 3 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 8 | Priority fix | 6 | 24 | 0 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 25 | Priority fix | 2 | 6 | 0 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 82 | Mostly ready | 11 | 2 | 6 | View details |
| GEO Readiness | Not Applicable | Not Applicable | 5 | 0 | 0 | |
| AIO Readiness | 80 | Mostly ready | 3 | 1 | 3 | View details |
| AEO Readiness | 74 | Needs work | 3 | 1 | 3 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| SEO | 85 | Mostly ready | 9 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 7 | 2 | 0 | View details |
| Security & Trust | 60 | Needs work | 3 | 2 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 79 | Mostly ready | 17 | 2 | 5 | View details |
| Performance | 67 | Needs work | 13 | 2 | 5 | View details |
| Accessibility | 100 | Strong | 4 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
41 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": null
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": ""
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
50 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
Needs attention
HSTS header
Issue
HSTS header is missing or incomplete.
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": "max-age=86400"
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"valid": false,
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"compatibleContentType": true,
"format": "json",
"version": "",
"pathCount": 0,
"operationCount": 0,
"operationWarnings": [
{
"field": "servers",
"issue": "No servers array declared."
},
{
"field": "components.securitySchemes",
"issue": "No security schemes or explicit no-auth declaration."
}
],
"hasServers": false,
"hasSecuritySchemes": false,
"hasExplicitNoAuth": false,
"rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
}
]
},
"issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
Needs attention
FAQPage schema
Issue
FAQ content was detected but no FAQPage schema was found.
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"Product"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
Needs attention
Organization / WebSite schema
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": [
"Product"
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": null,
"length": 0
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "application/json; charset=utf-8",
"length": 39
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 53312,
"excerpt": "<!doctype html><html lang=\"en\"><head><meta charset=\"UTF-8\" /><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/x-icon\" href=\"/c2/public/app/favicon.ico\"><meta property=\"visitor\" content=\"pros",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: missing <nav> landmark; missing <footer> landmark.
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": false,
"footer": false,
"meaningfulH1": true,
"headingOrder": true,
"accessibleLinks": true,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": true,
"details": {
"inaccessibleLinks": [],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [],
"imagesMissingAlt": [
"<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>",
"<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
],
"skippedHeadingLevels": []
},
"counts": {
"h1": 1,
"headings": 56,
"links": 58,
"inaccessibleLinks": 0,
"buttons": 30,
"inaccessibleButtons": 0,
"images": 42,
"imagesWithAlt": 40,
"autocompleteInputs": 0,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 0
}
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 2,
"timeDateCount": 0
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Validate resource body".
13 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Validate resource body".
Needs attention
llms.txt
Issue
llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
50/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Validate resource body".
Validation steps
Validate resource body
llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).
Evidence
{
"failedStep": "validate",
"steps": [
{
"id": "fetch",
"title": "Fetch discovery resource",
"status": "pass",
"evidence": {
"path": "/llms.txt",
"statusCode": 200,
"contentType": "text/plain; charset=UTF-8"
}
},
{
"id": "validate",
"title": "Validate resource body",
"status": "fail",
"evidence": {
"valid": false,
"issue": "llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).",
"compatibleContentType": true,
"hasTitle": false,
"contentLength": 1004628,
"linkCount": 3817,
"links": [
"https://www.salesforce.com/agentforce/ai-agent-course/",
"https://www.salesforce.com/agentforce/agentic-architecture/",
"https://www.salesforce.com/agentforce/agentexchange/",
"https://www.salesforce.com/account-benefits/",
"https://www.salesforce.com/agentforce/agent-builder/",
"https://www.salesforce.com/agentforce/agent-builder/how-to-build/",
"https://www.salesforce.com/",
"https://www.salesforce.com/agentforce/accelerate-agentic-ai/",
"https://www.salesforce.com/agentforce/agentforce-for-employees/",
"https://www.salesforce.com/agentforce/"
],
"rawExcerpt": "- [AI Agent Course: Free Online Training](https://www.salesforce.com/agentforce/ai-agent-course/): Explore AI agent courses designed to enhance your skills in artificial intelligence and machine learning. Start learning with free online training today.\n- [What Is Agentic Architecture?](https://www.salesforce.com/agentforce/agentic-architecture/): Explore the capabilities and benefits of agentic RAG, a next-generation AI model that enhances content generation with autonomous, adaptable AI agents.\n- [AgentExchange - AI Agent Marketplace](https://www.salesforce.com/agentforce/agentexchange/): AgentExchange is a marketplace designed to empower businesses to harness the power of agentic AI. Try it today!\n- [Trailblazer Sign Up: Unlock the Best Trailblazer Benefits for Free](https://www.salesfor"
},
"issue": "llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, policyLinks.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": false
},
"missing": [
"author",
"publisher",
"policyLinks"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2023-06-13",
"2026-06-05"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.qualified.com/ai-sdr",
"text": "Learn more about Piper, the #1 AI SDR Agent",
"html": "<a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a>"
},
{
"href": "https://www.salesforce.com/company/newsletter-subscribe/",
"text": "Sign up for newsletter",
"html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Sign up for newsletter: Stay up to date.\" href=\"https://www.salesforce.com/company/newsletter-subscribe/\" target=\"_blank\" rel=\"noopener\"> Sign up for newsletter <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.3..."
}
],
"contactLinks": [
{
"href": "https://www.salesforce.com/marketing/contact/contact-us/?d=pb",
"text": "Request a call",
"html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Request a call: Talk to an expert.\" href=\"https://www.salesforce.com/marketing/contact/contact-us/?d=pb\" target=\"_blank\" rel=\"noopener\"> Request a call <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9..."
}
],
"privacyLinks": [],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
8 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, policyLinks.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": false
},
"missing": [
"author",
"publisher",
"policyLinks"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2023-06-13",
"2026-06-05"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.qualified.com/ai-sdr",
"text": "Learn more about Piper, the #1 AI SDR Agent",
"html": "<a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a>"
},
{
"href": "https://www.salesforce.com/company/newsletter-subscribe/",
"text": "Sign up for newsletter",
"html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Sign up for newsletter: Stay up to date.\" href=\"https://www.salesforce.com/company/newsletter-subscribe/\" target=\"_blank\" rel=\"noopener\"> Sign up for newsletter <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.3..."
}
],
"contactLinks": [
{
"href": "https://www.salesforce.com/marketing/contact/contact-us/?d=pb",
"text": "Request a call",
"html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Request a call: Talk to an expert.\" href=\"https://www.salesforce.com/marketing/contact/contact-us/?d=pb\" target=\"_blank\" rel=\"noopener\"> Request a call <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9..."
}
],
"privacyLinks": [],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
6 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 55,
"passing": 13,
"failing": [
{
"heading": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
"headingHtml": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world's leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>",
"firstParagraph": "For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.",
"paragraphHtml": "<p>For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.</p>",
"words": 53,
"direct": false,
"issue": "First paragraph is 53 words and does not look like a concise direct answer."
},
{
"heading": "What can you do with an agentic B2B marketing platform?",
"headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>",
"firstParagraph": "Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in t...",
"paragraphHtml": "<p>Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in two-way conversations, personalize every interaction, and run multi-step nurtures on their own.</p>",
"words": 55,
"direct": false,
"issue": "First paragraph is 55 words and does not look like a concise direct answer."
},
{
"heading": "How does Agentforce Marketing support B2B marketing teams?",
"headingHtml": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Power agents and insights with unified data",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Power agents and insights with unified data </h3>",
"firstParagraph": "Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.",
"paragraphHtml": "<p>Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Turn one-way channels into two-way conversations",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Turn one-way channels into two-way conversations </h3>",
"firstParagraph": "Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.",
"paragraphHtml": "<p>Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Shift from finite personalization to infinite scale",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Shift from finite personalization to infinite scale </h3>",
"firstParagraph": "Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.",
"paragraphHtml": "<p>Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Replace capacity constraints with an agency of agents",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Replace capacity constraints with an agency of agents </h3>",
"firstParagraph": "Extend your team's capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.",
"paragraphHtml": "<p>Extend your team's capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "See how Agentforce Marketing powers B2B marketing transformation.",
"headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Understand buyer & marketing performance",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Understand buyer & marketing performance </h2>",
"firstParagraph": "Shift from data actioned by humans, to data powering autonomous agents.",
"paragraphHtml": "<p>Shift from data actioned by humans, to data powering autonomous agents.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Identify and activate new buyers with agents",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1679768474324_11mj-11\" class=\"accordion__trigger\" id=\"show-hide1679768474324_11mj-11\" aria-label=\"Identify and activate new buyers with agents\"> <span class=\"accordion__title relative\"> Identify and activate new buyers with agents <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"none\" aria...",
"firstParagraph": "Use agentic segmentation to identify high-value accounts as buyer behavior and intent evolve, and activate across owned and paid channels from a single platform.",
"paragraphHtml": "<p>Use agentic segmentation to identify high-value accounts as buyer behavior and intent evolve, and activate across owned and paid channels from a single platform. </p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "Unify cross-channel performance and attribution",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1682442240964_1akg-22\" class=\"accordion__trigger\" id=\"show-hide1682442240964_1akg-22\" aria-label=\"Unify cross-channel performance and attribution\"> <span class=\"accordion__title relative\"> Unify cross-channel performance and attribution <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"non...",
"firstParagraph": "Bring paid and owned channel performance into a unified view to understand how campaigns, channels, account, and buyer touchpoints collectively drive pipeline and revenue — and where to invest next.",
"paragraphHtml": "<p>Bring paid and owned channel performance into a unified view to understand how campaigns, channels, account, and buyer touchpoints collectively drive pipeline and revenue — and where to invest next.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Orchestrate seamless experiences",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>",
"firstParagraph": "Shift from one-way outreach to two-way conversations across the buying journey.",
"paragraphHtml": "<p>Shift from one-way outreach to two-way conversations across the buying journey.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Convert leads automatically with Piper the #1 AI SDR",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1682442262716_11n-11\" class=\"accordion__trigger\" id=\"show-hide1682442262716_11n-11\" aria-label=\"Convert leads automatically with Piper the #1 AI SDR\"> <span class=\"accordion__title relative\"> Convert leads automatically with Piper the #1 AI SDR <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fi...",
"firstParagraph": "Convert high-intent website visitors, prospects in discovery, and event leads in real time. Piper engages, qualifies, and books meetings — so no inbound buying signal goes unanswered.Learn more about Piper, the #1 AI SDR Agent",
"paragraphHtml": "<p>Convert high-intent website visitors, prospects in discovery, and event leads in real time. Piper engages, qualifies, and books meetings — so no inbound buying signal goes unanswered.<br><a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a></p>",
"words": 35,
"direct": false,
"issue": "First paragraph is 35 words and does not look like a concise direct answer."
},
{
"heading": "Enhance account-based and opportunity-based marketing",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1682442262720_53l-22\" class=\"accordion__trigger\" id=\"show-hide1682442262720_53l-22\" aria-label=\"Enhance account-based and opportunity-based marketing\"> <span class=\"accordion__title relative\"> Enhance account-based and opportunity-based marketing <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\"...",
"firstParagraph": "Scale targeted account programs with agents that engage every stakeholder across email, SMS, web, and WhatsApp, personalizing to each buyer's role and intent and routing sales-ready opportunities to the right account owner.",
"paragraphHtml": "<p>Scale targeted account programs with agents that engage every stakeholder across email, SMS, web, and WhatsApp, personalizing to each buyer's role and intent and routing sales-ready opportunities to the right account owner.</p>",
"words": 32,
"direct": false,
"issue": "First paragraph is 32 words and does not look like a concise direct answer."
},
{
"heading": "Increase campaign effectiveness",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>",
"firstParagraph": "Shift from finite personalization to infinite scale with agentic content & decisioning.",
"paragraphHtml": "<p>Shift from finite personalization to infinite scale with agentic content & decisioning.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Automate campaigns and nurture programs",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1780255214797_ubt-11\" class=\"accordion__trigger\" id=\"show-hide1780255214797_ubt-11\" aria-label=\"Automate campaigns and nurture programs\"> <span class=\"accordion__title relative\"> Automate campaigns and nurture programs <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"none\" aria-hidden=\"tru...",
"firstParagraph": "Build multi-step nurture programs using natural language prompts. Agentforce drafts the segment, sequence, and content — eliminating manual setup so marketers move from idea to in-market in hours, not weeks.",
"paragraphHtml": "<p>Build multi-step nurture programs using natural language prompts. Agentforce drafts the segment, sequence, and content — eliminating manual setup so marketers move from idea to in-market in hours, not weeks.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Equip sales teams with Distributed Marketing and Alerts",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1780255214798_ql5-22\" class=\"accordion__trigger\" id=\"show-hide1780255214798_ql5-22\" aria-label=\"Equip sales teams with Distributed Marketing and Alerts\"> <span class=\"accordion__title relative\"> Equip sales teams with Distributed Marketing and Alerts <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13...",
"firstParagraph": "Equip distributed sales teams with compliant, marketing-approved email templates and real-time engagement alerts so reps can engage top leads with on-brand, relevant content, at the right moment.",
"paragraphHtml": "<p>Equip distributed sales teams with compliant, marketing-approved email templates and real-time engagement alerts  so reps can engage top leads with on-brand, relevant content, at the right moment.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Maximize marketing impact",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>",
"firstParagraph": "Shift from capacity constraints to an agency of agents empowering marketers.",
"paragraphHtml": "<p>Shift from capacity constraints to an agency of agents empowering marketers.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Support sellers with a unified view of account and buyer engagement",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1780255372034_qv8-11\" class=\"accordion__trigger\" id=\"show-hide1780255372034_qv8-11\" aria-label=\"Support sellers with a unified view of account and buyer engagement\"> <span class=\"accordion__title relative\"> Support sellers with a unified view of account and buyer engagement <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" w...",
"firstParagraph": "Give every rep a complete view of marketing engagement at the account and contact level — so sales conversations pick up exactly where the buyer left off, with full context on what was opened, clicked, downloaded, and discussed.",
"paragraphHtml": "<p>Give every rep a complete view of marketing engagement at the account and contact level — so sales conversations pick up exactly where the buyer left off, with full context on what was opened, clicked, downloaded, and discussed.</p>",
"words": 37,
"direct": false,
"issue": "First paragraph is 37 words and does not look like a concise direct answer."
},
{
"heading": "Improve collaboration and sales alignment with Slack",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1780255372036_hdi-22\" class=\"accordion__trigger\" id=\"show-hide1780255372036_hdi-22\" aria-label=\"Improve collaboration and sales alignment with Slack\"> <span class=\"accordion__title relative\"> Improve collaboration and sales alignment with Slack <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" f...",
"firstParagraph": "Bring data, workflows, and AI agents into the conversational interface your team already uses. Ask questions, brief campaigns, surface performance insights, and collaborate with sales — all in Slack.",
"paragraphHtml": "<p>Bring data, workflows, and AI agents into the conversational interface your team already uses. Ask questions, brief campaigns, surface performance insights, and collaborate with sales — all in Slack.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Dive deeper into how Agentforce Marketing can support your business.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Piper, the #1 SDR Agent",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more: Piper, the #1 SDR Agent\" href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\" rel=\"noopener\"> Piper, the #1 SDR Agent </a> </span> </h3>",
"firstParagraph": "Engage and convert every inbound buyer across your website and email inbox, 24/7, with an AI SDR that never clocks out.",
"paragraphHtml": "<p>Engage and convert every inbound buyer across your website and email inbox, 24/7, with an AI SDR that never clocks out.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Customer Data Platform (CDP)",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/data/\"> Customer Data Platform (CDP) </a> </span> </h3>",
"firstParagraph": "Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.",
"paragraphHtml": "<p>Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Agentic Demand Generation",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/demand-generation/\"> Agentic Demand Generation </a> </span> </h3>",
"firstParagraph": "Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.",
"paragraphHtml": "<p>Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Personalization at Scale",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/personalization/\"> Personalization at Scale </a> </span> </h3>",
"firstParagraph": "Personalize experiences, content and conversations for every customer to drive ROI and CLV.",
"paragraphHtml": "<p>Personalize experiences, content and conversations for every customer to drive ROI and CLV.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Marketing Analytics",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/analytics/\"> Marketing Analytics </a> </span> </h3>",
"firstParagraph": "Connect marketing performance and attribution across channels, find what’s working, and continuously improve results with a unified intelligence layer.",
"paragraphHtml": "<p>Connect marketing performance and attribution across channels, find what’s working, and continuously improve results with a unified intelligence layer. </p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Digital Advertising",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/data-advertising/\"> Digital Advertising </a> </span> </h3>",
"firstParagraph": "Make every ad dollar work harder with unified data and AI agents that activate audiences across paid channels.",
"paragraphHtml": "<p>Make every ad dollar work harder with unified data and AI agents that activate audiences across paid channels.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Discover what's new in Marketing.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Discover what's new in Marketing. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Next for Agentforce Marketing?",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"watch now\" href=\"https://www.salesforce.com/events/webinars/next-gen-marketing-cloud-capabilities/\"> What's Next for Agentforce Marketing? </a> </span> </h3>",
"firstParagraph": "Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.",
"paragraphHtml": "<p>Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.</p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Watch now\" href=\"https://www.salesforce.com/events/webinars/inside-the-10th-annual-state-of-marketing-report/\"> The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report </a> </span> </h3>",
"firstParagraph": "In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.",
"paragraphHtml": "<p>In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "The Forrester Waveâ„¢: Revenue Marketing Platforms For B2B, Q1 2026",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Get the report\" href=\"https://www.salesforce.com/marketing/resources/revenue-marketing-platforms-for-b2b-2026/\" target=\"_blank\" rel=\"noopener\"> The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 </a> </span> </h3>",
"firstParagraph": "We’re proud to be a Leader in B2B revenue marketing platforms. Forrester evaluated the 10 most significant providers. Dive into the data behind our Leader status.",
"paragraphHtml": "<p>We’re proud to be a Leader in B2B revenue marketing platforms. Forrester evaluated the 10 most significant providers. Dive into the data behind our Leader status.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers.",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Get the guide\" href=\"https://www.salesforce.com/marketing/ai/agentic-marketing-guide/\"> 5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers. </a> </span> </h3>",
"firstParagraph": "Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.",
"paragraphHtml": "<p>Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Learn new skills with free, guided learning on Trailhead.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Ready to take the next step?",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Talk to an expert.",
"headingHtml": "<h3 class=\"card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6\" style=\" \"> Talk to an expert. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Stay up to date.",
"headingHtml": "<h3 class=\"card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6\" style=\" \"> Stay up to date. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "B2B Marketing Automation FAQ",
"headingHtml": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What are the benefits of B2B marketing automation platforms?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-15\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-15\" aria-label=\"What are the benefits of B2B marketing automation platforms?\"> <span class=\"accordion__title relative\"> What are the benefits of B2B marketing automation platforms? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\"...",
"firstParagraph": "The benefits of B2B marketing automation platforms are:",
"paragraphHtml": "<p>The benefits of B2B marketing automation platforms are: </p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "How can B2B marketing automation software help my business?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-16\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-16\" aria-label=\"How can B2B marketing automation software help my business?\"> <span class=\"accordion__title relative\"> How can B2B marketing automation software help my business? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" he...",
"firstParagraph": "B2B marketing automation software can help your business in the following ways:",
"paragraphHtml": "<p>B2B marketing automation software can help your business in the following ways:</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "How can I choose the right B2B marketing automation platform?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-17\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-17\" aria-label=\"How can I choose the right B2B marketing automation platform?\"> <span class=\"accordion__title relative\"> How can I choose the right B2B marketing automation platform? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54...",
"firstParagraph": "The right B2B marketing automation platform will:",
"paragraphHtml": "<p>The right B2B marketing automation platform will:</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "How does B2B marketing on Salesforce connect marketing and sales into one revenue team?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-18\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-18\" aria-label=\"How does B2B marketing on Salesforce connect marketing and sales into one revenue team?\"> <span class=\"accordion__title relative\"> How does B2B marketing on Salesforce connect marketing and sales into one revenue team? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\">...",
"firstParagraph": "Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing lef...",
"paragraphHtml": "<p>Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing left off, with zero repeat-yourself moments.</p>",
"words": 51,
"direct": false,
"issue": "First paragraph is 51 words and does not look like a concise direct answer."
},
{
"heading": "Is Salesforce Account Engagement the same as Pardot?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-113\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-113\" aria-label=\"Is Salesforce Account Engagement the same as Pardot?\"> <span class=\"accordion__title relative\"> Is Salesforce Account Engagement the same as Pardot? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\"...",
"firstParagraph": "Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.",
"paragraphHtml": "<p>Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 55,
"passing": 13,
"failing": [
{
"heading": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
"headingHtml": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world's leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>",
"firstParagraph": "For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.",
"paragraphHtml": "<p>For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.</p>",
"words": 53,
"direct": false,
"issue": "First paragraph is 53 words and does not look like a concise direct answer."
},
{
"heading": "What can you do with an agentic B2B marketing platform?",
"headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>",
"firstParagraph": "Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in t...",
"paragraphHtml": "<p>Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in two-way conversations, personalize every interaction, and run multi-step nurtures on their own.</p>",
"words": 55,
"direct": false,
"issue": "First paragraph is 55 words and does not look like a concise direct answer."
},
{
"heading": "How does Agentforce Marketing support B2B marketing teams?",
"headingHtml": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Power agents and insights with unified data",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Power agents and insights with unified data </h3>",
"firstParagraph": "Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.",
"paragraphHtml": "<p>Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "Turn one-way channels into two-way conversations",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Turn one-way channels into two-way conversations </h3>",
"firstParagraph": "Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.",
"paragraphHtml": "<p>Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Shift from finite personalization to infinite scale",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Shift from finite personalization to infinite scale </h3>",
"firstParagraph": "Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.",
"paragraphHtml": "<p>Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Replace capacity constraints with an agency of agents",
"headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Replace capacity constraints with an agency of agents </h3>",
"firstParagraph": "Extend your team's capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.",
"paragraphHtml": "<p>Extend your team's capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "See how Agentforce Marketing powers B2B marketing transformation.",
"headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Understand buyer & marketing performance",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Understand buyer & marketing performance </h2>",
"firstParagraph": "Shift from data actioned by humans, to data powering autonomous agents.",
"paragraphHtml": "<p>Shift from data actioned by humans, to data powering autonomous agents.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Identify and activate new buyers with agents",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1679768474324_11mj-11\" class=\"accordion__trigger\" id=\"show-hide1679768474324_11mj-11\" aria-label=\"Identify and activate new buyers with agents\"> <span class=\"accordion__title relative\"> Identify and activate new buyers with agents <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"none\" aria...",
"firstParagraph": "Use agentic segmentation to identify high-value accounts as buyer behavior and intent evolve, and activate across owned and paid channels from a single platform.",
"paragraphHtml": "<p>Use agentic segmentation to identify high-value accounts as buyer behavior and intent evolve, and activate across owned and paid channels from a single platform. </p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "Unify cross-channel performance and attribution",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1682442240964_1akg-22\" class=\"accordion__trigger\" id=\"show-hide1682442240964_1akg-22\" aria-label=\"Unify cross-channel performance and attribution\"> <span class=\"accordion__title relative\"> Unify cross-channel performance and attribution <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"non...",
"firstParagraph": "Bring paid and owned channel performance into a unified view to understand how campaigns, channels, account, and buyer touchpoints collectively drive pipeline and revenue — and where to invest next.",
"paragraphHtml": "<p>Bring paid and owned channel performance into a unified view to understand how campaigns, channels, account, and buyer touchpoints collectively drive pipeline and revenue — and where to invest next.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Orchestrate seamless experiences",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>",
"firstParagraph": "Shift from one-way outreach to two-way conversations across the buying journey.",
"paragraphHtml": "<p>Shift from one-way outreach to two-way conversations across the buying journey.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Convert leads automatically with Piper the #1 AI SDR",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1682442262716_11n-11\" class=\"accordion__trigger\" id=\"show-hide1682442262716_11n-11\" aria-label=\"Convert leads automatically with Piper the #1 AI SDR\"> <span class=\"accordion__title relative\"> Convert leads automatically with Piper the #1 AI SDR <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fi...",
"firstParagraph": "Convert high-intent website visitors, prospects in discovery, and event leads in real time. Piper engages, qualifies, and books meetings — so no inbound buying signal goes unanswered.Learn more about Piper, the #1 AI SDR Agent",
"paragraphHtml": "<p>Convert high-intent website visitors, prospects in discovery, and event leads in real time. Piper engages, qualifies, and books meetings — so no inbound buying signal goes unanswered.<br><a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a></p>",
"words": 35,
"direct": false,
"issue": "First paragraph is 35 words and does not look like a concise direct answer."
},
{
"heading": "Enhance account-based and opportunity-based marketing",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1682442262720_53l-22\" class=\"accordion__trigger\" id=\"show-hide1682442262720_53l-22\" aria-label=\"Enhance account-based and opportunity-based marketing\"> <span class=\"accordion__title relative\"> Enhance account-based and opportunity-based marketing <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\"...",
"firstParagraph": "Scale targeted account programs with agents that engage every stakeholder across email, SMS, web, and WhatsApp, personalizing to each buyer's role and intent and routing sales-ready opportunities to the right account owner.",
"paragraphHtml": "<p>Scale targeted account programs with agents that engage every stakeholder across email, SMS, web, and WhatsApp, personalizing to each buyer's role and intent and routing sales-ready opportunities to the right account owner.</p>",
"words": 32,
"direct": false,
"issue": "First paragraph is 32 words and does not look like a concise direct answer."
},
{
"heading": "Increase campaign effectiveness",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>",
"firstParagraph": "Shift from finite personalization to infinite scale with agentic content & decisioning.",
"paragraphHtml": "<p>Shift from finite personalization to infinite scale with agentic content & decisioning.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Automate campaigns and nurture programs",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1780255214797_ubt-11\" class=\"accordion__trigger\" id=\"show-hide1780255214797_ubt-11\" aria-label=\"Automate campaigns and nurture programs\"> <span class=\"accordion__title relative\"> Automate campaigns and nurture programs <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" fill=\"none\" aria-hidden=\"tru...",
"firstParagraph": "Build multi-step nurture programs using natural language prompts. Agentforce drafts the segment, sequence, and content — eliminating manual setup so marketers move from idea to in-market in hours, not weeks.",
"paragraphHtml": "<p>Build multi-step nurture programs using natural language prompts. Agentforce drafts the segment, sequence, and content — eliminating manual setup so marketers move from idea to in-market in hours, not weeks.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Equip sales teams with Distributed Marketing and Alerts",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1780255214798_ql5-22\" class=\"accordion__trigger\" id=\"show-hide1780255214798_ql5-22\" aria-label=\"Equip sales teams with Distributed Marketing and Alerts\"> <span class=\"accordion__title relative\"> Equip sales teams with Distributed Marketing and Alerts <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13...",
"firstParagraph": "Equip distributed sales teams with compliant, marketing-approved email templates and real-time engagement alerts so reps can engage top leads with on-brand, relevant content, at the right moment.",
"paragraphHtml": "<p>Equip distributed sales teams with compliant, marketing-approved email templates and real-time engagement alerts  so reps can engage top leads with on-brand, relevant content, at the right moment.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Maximize marketing impact",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>",
"firstParagraph": "Shift from capacity constraints to an agency of agents empowering marketers.",
"paragraphHtml": "<p>Shift from capacity constraints to an agency of agents empowering marketers.</p>",
"words": 11,
"direct": false,
"issue": "First paragraph is 11 words and does not look like a concise direct answer."
},
{
"heading": "Support sellers with a unified view of account and buyer engagement",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"true\" aria-controls=\"rel1780255372034_qv8-11\" class=\"accordion__trigger\" id=\"show-hide1780255372034_qv8-11\" aria-label=\"Support sellers with a unified view of account and buyer engagement\"> <span class=\"accordion__title relative\"> Support sellers with a unified view of account and buyer engagement <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" w...",
"firstParagraph": "Give every rep a complete view of marketing engagement at the account and contact level — so sales conversations pick up exactly where the buyer left off, with full context on what was opened, clicked, downloaded, and discussed.",
"paragraphHtml": "<p>Give every rep a complete view of marketing engagement at the account and contact level — so sales conversations pick up exactly where the buyer left off, with full context on what was opened, clicked, downloaded, and discussed.</p>",
"words": 37,
"direct": false,
"issue": "First paragraph is 37 words and does not look like a concise direct answer."
},
{
"heading": "Improve collaboration and sales alignment with Slack",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1780255372036_hdi-22\" class=\"accordion__trigger\" id=\"show-hide1780255372036_hdi-22\" aria-label=\"Improve collaboration and sales alignment with Slack\"> <span class=\"accordion__title relative\"> Improve collaboration and sales alignment with Slack <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\" f...",
"firstParagraph": "Bring data, workflows, and AI agents into the conversational interface your team already uses. Ask questions, brief campaigns, surface performance insights, and collaborate with sales — all in Slack.",
"paragraphHtml": "<p>Bring data, workflows, and AI agents into the conversational interface your team already uses. Ask questions, brief campaigns, surface performance insights, and collaborate with sales — all in Slack.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "Dive deeper into how Agentforce Marketing can support your business.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Piper, the #1 SDR Agent",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more: Piper, the #1 SDR Agent\" href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\" rel=\"noopener\"> Piper, the #1 SDR Agent </a> </span> </h3>",
"firstParagraph": "Engage and convert every inbound buyer across your website and email inbox, 24/7, with an AI SDR that never clocks out.",
"paragraphHtml": "<p>Engage and convert every inbound buyer across your website and email inbox, 24/7, with an AI SDR that never clocks out.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Customer Data Platform (CDP)",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/data/\"> Customer Data Platform (CDP) </a> </span> </h3>",
"firstParagraph": "Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.",
"paragraphHtml": "<p>Power better marketing and advertising with Data 360 — the #1 CDP that unifies every customer signal, connects humans and AI agents, and eliminates messy data pipelines.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Agentic Demand Generation",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/demand-generation/\"> Agentic Demand Generation </a> </span> </h3>",
"firstParagraph": "Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.",
"paragraphHtml": "<p>Drive 24/7 pipeline with AI agents that prospect target accounts, qualify inbound demand, and nurture buyers into sales-ready conversations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Personalization at Scale",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/personalization/\"> Personalization at Scale </a> </span> </h3>",
"firstParagraph": "Personalize experiences, content and conversations for every customer to drive ROI and CLV.",
"paragraphHtml": "<p>Personalize experiences, content and conversations for every customer to drive ROI and CLV.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Marketing Analytics",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/analytics/\"> Marketing Analytics </a> </span> </h3>",
"firstParagraph": "Connect marketing performance and attribution across channels, find what’s working, and continuously improve results with a unified intelligence layer.",
"paragraphHtml": "<p>Connect marketing performance and attribution across channels, find what’s working, and continuously improve results with a unified intelligence layer. </p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Digital Advertising",
"headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more\" href=\"https://www.salesforce.com/marketing/data-advertising/\"> Digital Advertising </a> </span> </h3>",
"firstParagraph": "Make every ad dollar work harder with unified data and AI agents that activate audiences across paid channels.",
"paragraphHtml": "<p>Make every ad dollar work harder with unified data and AI agents that activate audiences across paid channels.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Discover what's new in Marketing.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Discover what's new in Marketing. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What's Next for Agentforce Marketing?",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"watch now\" href=\"https://www.salesforce.com/events/webinars/next-gen-marketing-cloud-capabilities/\"> What's Next for Agentforce Marketing? </a> </span> </h3>",
"firstParagraph": "Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.",
"paragraphHtml": "<p>Join our Agentforce Marketing champions as they explore the latest platform capabilities that help marketers work smarter, not harder, to drive measurable business results.</p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Watch now\" href=\"https://www.salesforce.com/events/webinars/inside-the-10th-annual-state-of-marketing-report/\"> The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report </a> </span> </h3>",
"firstParagraph": "In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.",
"paragraphHtml": "<p>In this webinar, discover what sets top-performing marketing teams apart. Based on insights from 4,500+ global leaders, industry Trailblazers unpack the trends shaping growth and how to apply them.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "The Forrester Waveâ„¢: Revenue Marketing Platforms For B2B, Q1 2026",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Get the report\" href=\"https://www.salesforce.com/marketing/resources/revenue-marketing-platforms-for-b2b-2026/\" target=\"_blank\" rel=\"noopener\"> The Forrester Wave™: Revenue Marketing Platforms For B2B, Q1 2026 </a> </span> </h3>",
"firstParagraph": "We’re proud to be a Leader in B2B revenue marketing platforms. Forrester evaluated the 10 most significant providers. Dive into the data behind our Leader status.",
"paragraphHtml": "<p>We’re proud to be a Leader in B2B revenue marketing platforms. Forrester evaluated the 10 most significant providers. Dive into the data behind our Leader status.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers.",
"headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Get the guide\" href=\"https://www.salesforce.com/marketing/ai/agentic-marketing-guide/\"> 5 Steps to Agentic Marketing: A Practical Guide for Modern Marketers. </a> </span> </h3>",
"firstParagraph": "Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.",
"paragraphHtml": "<p>Get started with agentic marketing. See how AI agents help you plan, launch, and optimize campaigns faster with unified data and real-time engagement.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "Learn new skills with free, guided learning on Trailhead.",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Ready to take the next step?",
"headingHtml": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Talk to an expert.",
"headingHtml": "<h3 class=\"card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6\" style=\" \"> Talk to an expert. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Stay up to date.",
"headingHtml": "<h3 class=\"card__headline mt-8 mb-8 mobile-mt-8 mobile-mb-8 pbc-g-text-display-6\" style=\" \"> Stay up to date. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "B2B Marketing Automation FAQ",
"headingHtml": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What are the benefits of B2B marketing automation platforms?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-15\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-15\" aria-label=\"What are the benefits of B2B marketing automation platforms?\"> <span class=\"accordion__title relative\"> What are the benefits of B2B marketing automation platforms? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\"...",
"firstParagraph": "The benefits of B2B marketing automation platforms are:",
"paragraphHtml": "<p>The benefits of B2B marketing automation platforms are: </p>",
"words": 8,
"direct": false,
"issue": "First paragraph is 8 words and does not look like a concise direct answer."
},
{
"heading": "How can B2B marketing automation software help my business?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-16\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-16\" aria-label=\"How can B2B marketing automation software help my business?\"> <span class=\"accordion__title relative\"> How can B2B marketing automation software help my business? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" he...",
"firstParagraph": "B2B marketing automation software can help your business in the following ways:",
"paragraphHtml": "<p>B2B marketing automation software can help your business in the following ways:</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "How can I choose the right B2B marketing automation platform?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-17\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-17\" aria-label=\"How can I choose the right B2B marketing automation platform?\"> <span class=\"accordion__title relative\"> How can I choose the right B2B marketing automation platform? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54...",
"firstParagraph": "The right B2B marketing automation platform will:",
"paragraphHtml": "<p>The right B2B marketing automation platform will:</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "How does B2B marketing on Salesforce connect marketing and sales into one revenue team?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-18\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-18\" aria-label=\"How does B2B marketing on Salesforce connect marketing and sales into one revenue team?\"> <span class=\"accordion__title relative\"> How does B2B marketing on Salesforce connect marketing and sales into one revenue team? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\">...",
"firstParagraph": "Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing lef...",
"paragraphHtml": "<p>Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing left off, with zero repeat-yourself moments.</p>",
"words": 51,
"direct": false,
"issue": "First paragraph is 51 words and does not look like a concise direct answer."
},
{
"heading": "Is Salesforce Account Engagement the same as Pardot?",
"headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-113\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-113\" aria-label=\"Is Salesforce Account Engagement the same as Pardot?\"> <span class=\"accordion__title relative\"> Is Salesforce Account Engagement the same as Pardot? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\"...",
"firstParagraph": "Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.",
"paragraphHtml": "<p>Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
6 image(s) are missing width/height attributes.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1.0",
"visibleWords": 2061,
"htmlBytes": 297821,
"imagesMissingDimensions": [
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024\" class alt>"
},
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
"width": "100%",
"height": "",
"loading": "",
"html": "<img src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid..."
},
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
"width": "100%",
"height": "",
"loading": "lazy",
"html": "<img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2..."
},
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
},
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
},
{
"src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
"width": "100%",
"height": "",
"loading": "lazy",
"html": "<img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2..."
}
],
"possibleDialogs": [],
"score": 80,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: benefits, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
"html": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world's leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>"
},
{
"text": "What can you do with an agentic B2B marketing platform?",
"html": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>"
},
{
"text": "How does Agentforce Marketing support B2B marketing teams?",
"html": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>"
},
{
"text": "See how Agentforce Marketing powers B2B marketing transformation.",
"html": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>"
},
{
"text": "Understand buyer & marketing performance",
"html": "<h2 class=\"headline\" style=\" \"> Understand buyer & marketing performance </h2>"
},
{
"text": "Orchestrate seamless experiences",
"html": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>"
},
{
"text": "Increase campaign effectiveness",
"html": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>"
},
{
"text": "Maximize marketing impact",
"html": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>"
},
{
"text": "Dive deeper into how Agentforce Marketing can support your business.",
"html": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>"
},
{
"text": "Discover what's new in Marketing.",
"html": "<h2 class=\"headline\" style=\" \"> Discover what's new in Marketing. </h2>"
},
{
"text": "Learn new skills with free, guided learning on Trailhead.",
"html": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>"
},
{
"text": "Ready to take the next step?",
"html": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>"
},
{
"text": "B2B Marketing Automation FAQ",
"html": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "how",
"label": "How does B2B Marketing Automation Platform work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "cost",
"label": "Is B2B Marketing Automation Platform free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does B2B Marketing Automation Platform compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "benefits",
"label": "Why use B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "compare",
"label": "How does B2B Marketing Automation Platform compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": null,
"length": 0
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": null,
"length": 0
},
{
"path": "/context",
"statusCode": 404,
"contentType": null,
"length": 0
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: benefits, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
"html": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world's leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>"
},
{
"text": "What can you do with an agentic B2B marketing platform?",
"html": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>"
},
{
"text": "How does Agentforce Marketing support B2B marketing teams?",
"html": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>"
},
{
"text": "See how Agentforce Marketing powers B2B marketing transformation.",
"html": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>"
},
{
"text": "Understand buyer & marketing performance",
"html": "<h2 class=\"headline\" style=\" \"> Understand buyer & marketing performance </h2>"
},
{
"text": "Orchestrate seamless experiences",
"html": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>"
},
{
"text": "Increase campaign effectiveness",
"html": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>"
},
{
"text": "Maximize marketing impact",
"html": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>"
},
{
"text": "Dive deeper into how Agentforce Marketing can support your business.",
"html": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>"
},
{
"text": "Discover what's new in Marketing.",
"html": "<h2 class=\"headline\" style=\" \"> Discover what's new in Marketing. </h2>"
},
{
"text": "Learn new skills with free, guided learning on Trailhead.",
"html": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>"
},
{
"text": "Ready to take the next step?",
"html": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>"
},
{
"text": "B2B Marketing Automation FAQ",
"html": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "how",
"label": "How does B2B Marketing Automation Platform work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "cost",
"label": "Is B2B Marketing Automation Platform free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does B2B Marketing Automation Platform compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "benefits",
"label": "Why use B2B Marketing Automation Platform?",
"pattern": {}
},
{
"id": "compare",
"label": "How does B2B Marketing Automation Platform compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": null,
"length": 0
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": null,
"length": 0
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "button:attribute",
"weight": 3,
"match": "auth control annotation"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": null
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": ""
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.salesforce.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 9,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "button:attribute",
"weight": 3,
"match": "auth control annotation"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign up"
}
]
},
"resourceFetchSucceeded": false
}SEOSEOBrowser audit
Links are not crawlable
50 Fail
SEOSEOBrowser audit
Links are not crawlable
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}SEOSEOBrowser audit
Links do not have descriptive text
50 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
16 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "16 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
14 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
Check name
Reduce JavaScript execution time
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
1.6Â s
Fix guidance
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "1.6Â s",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
"numericValue": 1614.1629999999998
}Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Avoid enormous network payloads
Check name
Avoid enormous network payloads
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Total size was 3,103Â KiB
Fix guidance
Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Total size was 3,103Â KiB",
"description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
"numericValue": 3177153
}Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
Check name
Image elements do not have explicit `width` and `height`
Score
50/100
Status
warning
Device
desktop
Category
Performance
Fix guidance
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)
References
https://web.dev/learn/performance/Evidence
{
"description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
Check name
Legacy JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 7Â KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 7Â KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
Check name
Reduce unused CSS
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 62Â KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 62Â KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
7 Warning
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
Check name
Use efficient cache lifetimes
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 25Â KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 25Â KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
4 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
70/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 250Â ms",
"numericValue": 250
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 90,
"displayValue": "0.9Â s",
"numericValue": 928.167809134652
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 84,
"displayValue": "1.4Â s",
"numericValue": 1388.1828036777492
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 14,
"displayValue": "3.7Â s",
"numericValue": 3679.3632843382284
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 50,
"displayValue": "250Â ms",
"numericValue": 246.99999999999955
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "40Â ms",
"numericValue": 43.64960999999996
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 84,
"displayValue": "2.8Â s",
"numericValue": 2778.1041680997414
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 35,
"displayValue": "440Â ms",
"numericValue": 444.89890453438306
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 57/100 | Level 3, Bot-Aware | Current report |