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57/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability37%Agent Easeof Use8%Security& Trust60%GEO, AIO, AEO82%SEO85%Performance& Accessibility79%
  • AI Discoverability 37 out of 100
  • Agent Ease of Use 8 out of 100
  • Security & Trust 60 out of 100
  • GEO, AIO and AEO 82 out of 100
  • SEO 85 out of 100
  • Performance and Accessibility 79 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

B2B Marketing Automation Platform | Salesforce favicon

B2B Marketing Automation Platform | Salesforce

Marketing Cloud Account Engagement is a B2B marketing automation platform that helps you drive efficient growth with marketing and sales alignment.

Next step

Turn this report into a fix workflow

24 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
37
Priority fix7161View details
Discoverability
57
Needs work450View details
Content Readiness
46
Priority fix371View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
8
Priority fix6240View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable040View details
MCP
25
Priority fix260View details
Skill Discovery
0
Priority fix080View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
82
Mostly ready1126View details
GEO Readiness
Not Applicable
Not Applicable500
AIO Readiness
80
Mostly ready313View details
AEO Readiness
74
Needs work313View details
SEO
85
Mostly ready920View details
SEO
85
Mostly ready920View details
Security & Trust
60
Needs work720View details
Security & Trust
60
Needs work320View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
79
Mostly ready1725View details
Performance
67
Needs work1325View details
Accessibility
100
Strong400

Prioritized recommendations

Issues ranked by score impact

41 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": null
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": ""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

50 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

50 Fail

Needs attention

HSTS header

Failed check
01

Issue

HSTS header is missing or incomplete.

02

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence
{
  "header": "strict-transport-security",
  "value": "max-age=86400"
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"statusCode\":404,\"status\":\"Not Found\"}"
          }
        ]
      },
      "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Product"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

33 Fail

Needs attention

Organization / WebSite schema

Failed check
01

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

02

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence
{
  "found": [],
  "allTypes": [
    "Product"
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 39
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 53312,
        "excerpt": "<!doctype html><html lang=\"en\"><head><meta charset=\"UTF-8\" /><meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\"><link rel=\"icon\" type=\"image/x-icon\" href=\"/c2/public/app/favicon.ico\"><meta property=\"visitor\" content=\"pros",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: missing <nav> landmark; missing <footer> landmark.

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": false,
  "footer": false,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [
      "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>",
      "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 56,
    "links": 58,
    "inaccessibleLinks": 0,
    "buttons": 30,
    "inaccessibleButtons": 0,
    "images": 42,
    "imagesWithAlt": 40,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

19 Warning

Needs attention

Content freshness signals

Warning
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 2,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Validate resource body".

13 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

50/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Validate resource body".

Validation steps

  1. Validate resource body

    llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/llms.txt",
        "statusCode": 200,
        "contentType": "text/plain; charset=UTF-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).",
        "compatibleContentType": true,
        "hasTitle": false,
        "contentLength": 1004628,
        "linkCount": 3817,
        "links": [
          "https://www.salesforce.com/agentforce/ai-agent-course/",
          "https://www.salesforce.com/agentforce/agentic-architecture/",
          "https://www.salesforce.com/agentforce/agentexchange/",
          "https://www.salesforce.com/account-benefits/",
          "https://www.salesforce.com/agentforce/agent-builder/",
          "https://www.salesforce.com/agentforce/agent-builder/how-to-build/",
          "https://www.salesforce.com/",
          "https://www.salesforce.com/agentforce/accelerate-agentic-ai/",
          "https://www.salesforce.com/agentforce/agentforce-for-employees/",
          "https://www.salesforce.com/agentforce/"
        ],
        "rawExcerpt": "- [AI Agent Course: Free Online Training](https://www.salesforce.com/agentforce/ai-agent-course/): Explore AI agent courses designed to enhance your skills in artificial intelligence and machine learning. Start learning with free online training today.\n- [What Is Agentic Architecture?](https://www.salesforce.com/agentforce/agentic-architecture/): Explore the capabilities and benefits of agentic RAG, a next-generation AI model that enhances content generation with autonomous, adaptable AI agents.\n- [AgentExchange - AI Agent Marketplace](https://www.salesforce.com/agentforce/agentexchange/): AgentExchange is a marketplace designed to empower businesses to harness the power of agentic AI. Try it today!\n- [Trailblazer Sign Up: Unlock the Best Trailblazer Benefits for Free](https://www.salesfor"
      },
      "issue": "llms.txt response did not match the expected shape. missing h1 title (e.g. # Site Name).",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, policyLinks.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": false
  },
  "missing": [
    "author",
    "publisher",
    "policyLinks"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-06-13",
    "2026-06-05"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.qualified.com/ai-sdr",
      "text": "Learn more about Piper, the #1 AI SDR Agent",
      "html": "<a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a>"
    },
    {
      "href": "https://www.salesforce.com/company/newsletter-subscribe/",
      "text": "Sign up for newsletter",
      "html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Sign up for newsletter: Stay up to date.\" href=\"https://www.salesforce.com/company/newsletter-subscribe/\" target=\"_blank\" rel=\"noopener\"> Sign up for newsletter <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.3..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.salesforce.com/marketing/contact/contact-us/?d=pb",
      "text": "Request a call",
      "html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Request a call: Talk to an expert.\" href=\"https://www.salesforce.com/marketing/contact/contact-us/?d=pb\" target=\"_blank\" rel=\"noopener\"> Request a call <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9..."
    }
  ],
  "privacyLinks": [],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

8 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, policyLinks.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": false
  },
  "missing": [
    "author",
    "publisher",
    "policyLinks"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-06-13",
    "2026-06-05"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.qualified.com/ai-sdr",
      "text": "Learn more about Piper, the #1 AI SDR Agent",
      "html": "<a href=\"https://www.qualified.com/ai-sdr\" target=\"_blank\">Learn more about Piper, the #1 AI SDR Agent</a>"
    },
    {
      "href": "https://www.salesforce.com/company/newsletter-subscribe/",
      "text": "Sign up for newsletter",
      "html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Sign up for newsletter: Stay up to date.\" href=\"https://www.salesforce.com/company/newsletter-subscribe/\" target=\"_blank\" rel=\"noopener\"> Sign up for newsletter <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.3..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.salesforce.com/marketing/contact/contact-us/?d=pb",
      "text": "Request a call",
      "html": "<a class=\"cta_button \" data-size data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Request a call: Talk to an expert.\" href=\"https://www.salesforce.com/marketing/contact/contact-us/?d=pb\" target=\"_blank\" rel=\"noopener\"> Request a call <svg width=\"18\" height=\"18\" viewBox=\"0 0 18 18\" xmlns=\"http://www.w3.org/2000/svg\" fill=\"currentColor\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.0977 2.16345H14.5237L6.8804 9.80671C6.69002 9.99709 6.69002 10.3058 6.8804 10.4961L7.34002 10.9..."
    }
  ],
  "privacyLinks": [],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

6 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 55,
  "passing": 13,
  "failing": [
    {
      "heading": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
      "headingHtml": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world&apos;s leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>",
      "firstParagraph": "For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.",
      "paragraphHtml": "<p>For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers&#x2014;leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.</p>",
      "words": 53,
      "direct": false,
      "issue": "First paragraph is 53 words and does not look like a concise direct answer."
    },
    {
      "heading": "What can you do with an agentic B2B marketing platform?",
      "headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>",
      "firstParagraph": "Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in t...",
      "paragraphHtml": "<p>Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in two-way conversations, personalize every interaction, and run multi-step nurtures on their own.</p>",
      "words": 55,
      "direct": false,
      "issue": "First paragraph is 55 words and does not look like a concise direct answer."
    },
    {
      "heading": "How does Agentforce Marketing support B2B marketing teams?",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Power agents and insights with unified data",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Power agents and insights with unified data </h3>",
      "firstParagraph": "Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.",
      "paragraphHtml": "<p>Unify behavior and intent across the buyer journey. Agents surface high-value leads, prioritize accounts, and tie campaigns to pipeline.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Turn one-way channels into two-way conversations",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Turn one-way channels into two-way conversations </h3>",
      "firstParagraph": "Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.",
      "paragraphHtml": "<p>Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shift from finite personalization to infinite scale",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Shift from finite personalization to infinite scale </h3>",
      "firstParagraph": "Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.",
      "paragraphHtml": "<p>Go beyond segments. Agents create, adapt, and optimize content for every buyer, account, and channel, at scale.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Replace capacity constraints with an agency of agents",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Replace capacity constraints with an agency of agents </h3>",
      "firstParagraph": "Extend your team's capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.",
      "paragraphHtml": "<p>Extend your team&apos;s capacity. Agents build campaigns, optimize spend, and hand off to sales with marketing in the loop.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Agentforce Marketing powers B2B marketing transformation.",
      "headingHtml": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Understand buyer & marketing performance",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Understand buyer &amp; marketing performance </h2>",
      "firstParagraph": "Shift from data actioned by humans, to data powering autonomous agents.",
      "paragraphHtml": "<p>Shift from data actioned by humans, to data powering autonomous agents.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Identify and activate new buyers with agents",
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      "firstParagraph": "Bring paid and owned channel performance into a unified view to understand how campaigns, channels, account, and buyer touchpoints collectively drive pipeline and revenue — and where to invest next.",
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      "heading": "Orchestrate seamless experiences",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>",
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      "words": 11,
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      "firstParagraph": "Convert high-intent website visitors, prospects in discovery, and event leads in real time. Piper engages, qualifies, and books meetings — so no inbound buying signal goes unanswered.Learn more about Piper, the #1 AI SDR Agent",
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      "heading": "The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report",
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    {
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      "heading": "B2B Marketing Automation FAQ",
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      "words": 51,
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    {
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      "firstParagraph": "Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.",
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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

42 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 55,
  "passing": 13,
  "failing": [
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      "firstParagraph": "For decades, marketers have juggled clunky systems and limited SDR bandwidth to convert inbound buyers—leaving too much pipeline on the table. Now, in the era of agentic marketing, you have an AI SDR agent who can engage and convert all your inbound buyers across both the website and email inbox, 24/7.",
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      "heading": "What can you do with an agentic B2B marketing platform?",
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      "firstParagraph": "Agentic B2B marketing automation identifies, engages, and converts buyers across the entire funnel, automating segmentation, multi-channel outreach, lead scoring, and sales hand-off. With Agentforce Marketing, AI agents go beyond rules and triggers. They unify account and buyer signals, act as brand ambassadors in t...",
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      "firstParagraph": "Replace one-way outreach with two-way conversations. Agents nurture leads, qualify accounts, and convert inbound demand around the clock.",
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      "heading": "What's Next for Agentforce Marketing?",
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      "heading": "The High-Performer’s Secret: Inside the 10th Annual State of Marketing Report",
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      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "How can B2B marketing automation software help my business?",
      "headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-16\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-16\" aria-label=\"How can B2B marketing automation software help my business?\"> <span class=\"accordion__title relative\"> How can B2B marketing automation software help my business? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" he...",
      "firstParagraph": "B2B marketing automation software can help your business in the following ways:",
      "paragraphHtml": "<p>B2B marketing automation software can help your business in the following ways:</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "How can I choose the right B2B marketing automation platform?",
      "headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-17\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-17\" aria-label=\"How can I choose the right B2B marketing automation platform?\"> <span class=\"accordion__title relative\"> How can I choose the right B2B marketing automation platform? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54...",
      "firstParagraph": "The right B2B marketing automation platform will:",
      "paragraphHtml": "<p>The right B2B marketing automation platform will:</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "How does B2B marketing on Salesforce connect marketing and sales into one revenue team?",
      "headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-18\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-18\" aria-label=\"How does B2B marketing on Salesforce connect marketing and sales into one revenue team?\"> <span class=\"accordion__title relative\"> How does B2B marketing on Salesforce connect marketing and sales into one revenue team? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\">...",
      "firstParagraph": "Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing — emails opened, content downloaded, Piper conversations, webinar attendance — so every sales conversation picks up where marketing lef...",
      "paragraphHtml": "<p>Marketing and Sales run natively on the same platform and data. Unified Engagement History Dashboards give every sales rep a complete view of how each account engaged with marketing &#x2014; emails opened, content downloaded, Piper conversations, webinar attendance &#x2014; so every sales conversation picks up where marketing left off, with zero repeat-yourself moments.</p>",
      "words": 51,
      "direct": false,
      "issue": "First paragraph is 51 words and does not look like a concise direct answer."
    },
    {
      "heading": "Is Salesforce Account Engagement the same as Pardot?",
      "headingHtml": "<h3 class=\"accordion__heading\"> <button type=\"button\" aria-expanded=\"false\" aria-controls=\"rel1684771650514_mv1-113\" class=\"accordion__trigger\" id=\"accordion1684771650514_mv1-113\" aria-label=\"Is Salesforce Account Engagement the same as Pardot?\"> <span class=\"accordion__title relative\"> Is Salesforce Account Engagement the same as Pardot? <span class=\"accordion__icon-wrapper accordion__icon-wrapper--plus ml-32 mobile-ml-20\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"13.54\" height=\"13.54\"...",
      "firstParagraph": "Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.",
      "paragraphHtml": "<p>Pardot is the legacy name for Salesforce Account Engagement and is the same product as Pardot.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

6 image(s) are missing width/height attributes.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1.0",
  "visibleWords": 2061,
  "htmlBytes": 297821,
  "imagesMissingDimensions": [
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/06/icon-marketing.svg?w=1024\" class alt>"
    },
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
      "width": "100%",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid..."
    },
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
      "width": "100%",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2..."
    },
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/call.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
    },
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"card__brand__image\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2024/08/email.svg\" loading=\"lazy\" aria-hidden=\"true\" aria-label>"
    },
    {
      "src": "https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024",
      "width": "100%",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?w=1024\" class=\"background__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2026/05/logogrid-background-1600x500-1.webp?resize=300,94 300w,https://wp.sfdcdigital.com/en-us/wp-content/uploads/sites/4/2..."
    }
  ],
  "possibleDialogs": [],
  "score": 80,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: benefits, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
      "html": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world&apos;s leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>"
    },
    {
      "text": "What can you do with an agentic B2B marketing platform?",
      "html": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>"
    },
    {
      "text": "How does Agentforce Marketing support B2B marketing teams?",
      "html": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>"
    },
    {
      "text": "See how Agentforce Marketing powers B2B marketing transformation.",
      "html": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>"
    },
    {
      "text": "Understand buyer & marketing performance",
      "html": "<h2 class=\"headline\" style=\" \"> Understand buyer &amp; marketing performance </h2>"
    },
    {
      "text": "Orchestrate seamless experiences",
      "html": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>"
    },
    {
      "text": "Increase campaign effectiveness",
      "html": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>"
    },
    {
      "text": "Maximize marketing impact",
      "html": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>"
    },
    {
      "text": "Dive deeper into how Agentforce Marketing can support your business.",
      "html": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>"
    },
    {
      "text": "Discover what's new in Marketing.",
      "html": "<h2 class=\"headline\" style=\" \"> Discover what&apos;s new in Marketing. </h2>"
    },
    {
      "text": "Learn new skills with free, guided learning on Trailhead.",
      "html": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>"
    },
    {
      "text": "Ready to take the next step?",
      "html": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>"
    },
    {
      "text": "B2B Marketing Automation FAQ",
      "html": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does B2B Marketing Automation Platform work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is B2B Marketing Automation Platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does B2B Marketing Automation Platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does B2B Marketing Automation Platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: benefits, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "The world's leading B2B marketing teams build pipeline with Agentforce Marketing.",
      "html": "<h2 class=\"headline pbc-g-text-display-4\" style=\" \"> The world&apos;s leading B2B marketing teams build pipeline with Agentforce Marketing. </h2>"
    },
    {
      "text": "What can you do with an agentic B2B marketing platform?",
      "html": "<h2 class=\"headline text__headline--large\" style=\" \"> What can you do with an agentic B2B marketing platform? </h2>"
    },
    {
      "text": "How does Agentforce Marketing support B2B marketing teams?",
      "html": "<h2 class=\"headline\" style=\" \"> How does Agentforce Marketing support B2B marketing teams? </h2>"
    },
    {
      "text": "See how Agentforce Marketing powers B2B marketing transformation.",
      "html": "<h2 class=\"headline text__headline--large\" style=\" \"> See how Agentforce Marketing powers B2B marketing transformation. </h2>"
    },
    {
      "text": "Understand buyer & marketing performance",
      "html": "<h2 class=\"headline\" style=\" \"> Understand buyer &amp; marketing performance </h2>"
    },
    {
      "text": "Orchestrate seamless experiences",
      "html": "<h2 class=\"headline\" style=\" \"> Orchestrate seamless experiences </h2>"
    },
    {
      "text": "Increase campaign effectiveness",
      "html": "<h2 class=\"headline\" style=\" \"> Increase campaign effectiveness </h2>"
    },
    {
      "text": "Maximize marketing impact",
      "html": "<h2 class=\"headline\" style=\" \"> Maximize marketing impact </h2>"
    },
    {
      "text": "Dive deeper into how Agentforce Marketing can support your business.",
      "html": "<h2 class=\"headline\" style=\" \"> Dive deeper into how Agentforce Marketing can support your business. </h2>"
    },
    {
      "text": "Discover what's new in Marketing.",
      "html": "<h2 class=\"headline\" style=\" \"> Discover what&apos;s new in Marketing. </h2>"
    },
    {
      "text": "Learn new skills with free, guided learning on Trailhead.",
      "html": "<h2 class=\"headline\" style=\" \"> Learn new skills with free, guided learning on Trailhead. </h2>"
    },
    {
      "text": "Ready to take the next step?",
      "html": "<h2 class=\"headline\" style=\" \"> Ready to take the next step? </h2>"
    },
    {
      "text": "B2B Marketing Automation FAQ",
      "html": "<h2 class=\"headline\" style=\" \"> B2B Marketing Automation FAQ </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does B2B Marketing Automation Platform work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is B2B Marketing Automation Platform free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does B2B Marketing Automation Platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use B2B Marketing Automation Platform?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does B2B Marketing Automation Platform compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": null
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": ""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.salesforce.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.salesforce.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links are not crawlable

50 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

Evidence
{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

16 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "16 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

14 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1.6 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

Evidence
{
  "displayValue": "1.6 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 1614.1629999999998
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

7 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 3,103 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

Evidence
{
  "displayValue": "Total size was 3,103 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 3177153
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

7 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

Evidence
{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

7 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 7 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

Evidence
{
  "displayValue": "Est savings of 7 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

7 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 62 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 62 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

7 Warning

Check name

Use efficient cache lifetimes

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 25 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 25 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

4 Fail

Check name

Loading performance

Score

70/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 250 ms",
      "numericValue": 250
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 90,
      "displayValue": "0.9 s",
      "numericValue": 928.167809134652
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 84,
      "displayValue": "1.4 s",
      "numericValue": 1388.1828036777492
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 14,
      "displayValue": "3.7 s",
      "numericValue": 3679.3632843382284
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 50,
      "displayValue": "250 ms",
      "numericValue": 246.99999999999955
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "40 ms",
      "numericValue": 43.64960999999996
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 84,
      "displayValue": "2.8 s",
      "numericValue": 2778.1041680997414
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 35,
      "displayValue": "440 ms",
      "numericValue": 444.89890453438306
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
57/100Level 3, Bot-AwareCurrent report
Report ID 10d3358f-15a8-4ba4-a302-13451f10ea4a. Scanned Jun 8, 2026, 3:54 PM.
salesforce.com AI SEO Report: 57/100 (Level 3, Bot-Aware)