Export Report
OVERALL SCORE
Level 2, Agent-Limited
- AI Discoverability 42 out of 100
- Agent Ease of Use 4 out of 100
- Security & Trust 40 out of 100
- GEO, AIO and AEO 75 out of 100
- SEO 100 out of 100
- Performance and Accessibility 50 out of 100
What AI sees of your website
Shopify: The All-in-One Commerce Platform for Businesses - Shopify
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 42 | Priority fix | 10 | 14 | 1 | View details |
| Discoverability | 50 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 54 | Needs work | 5 | 5 | 1 | View details |
| Bot Access Control | 17 | Priority fix | 1 | 4 | 0 | View details |
| Agent Ease of Use | 4 | Priority fix | 4 | 24 | 2 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 75 | Mostly ready | 5 | 2 | 13 | View details |
| GEO Readiness | 85 | Mostly ready | 2 | 0 | 4 | |
| AIO Readiness | 77 | Mostly ready | 2 | 1 | 4 | View details |
| AEO Readiness | 62 | Needs work | 1 | 1 | 5 | View details |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| Security & Trust | 40 | Priority fix | 6 | 3 | 0 | View details |
| Security & Trust | 40 | Priority fix | 2 | 3 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 50 | Needs work | 24 | 3 | 0 | View details |
| Performance | 25 | Priority fix | 12 | 2 | 0 | View details |
| Accessibility | 97 | Strong | 12 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
43 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "Not found"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f)}...`:t:\"\",N=[\"cdn.shopify.com\",\"shopify.com\",\"shopifycloud\"],b=t=>t?N.some(e=>t.includes(e)):!1,m=t=>{const e=t.nodeName;if(!e||e===\"#text\"||e===\"#comment\")return null;const n=t.id?`#${t.id}`:\"\";let o=\"\";if(t.className&&typeof t.className==\"string\"){const p=t.className.trim().split(/\\s+/).slice(0,2).join(\".\");p&&(o=`.${p}`)}const u=t.getAttribute?.(\"src\"),l=t.getAttribute?.(\"href\"),g=t.getAttribute?.(\"type\"),i=[];u?i.push(`src=${c(u)}`):l&&i.push(`href=${c(l)}`),g&&i.push(`type=${g}`);const E=i.length>0?`[${i.join(\",\")}]`:\"\",A=u||l||\"\";return{desc:[e,n"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
Needs attention
Frame protection
Issue
Frame protection is missing or incomplete.
Why it matters
Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.
Check name
Frame protection
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.
Result
Frame protection is missing or incomplete.
Evidence
{
"xFrameOptions": null,
"validXFrame": false,
"contentSecurityPolicy": null,
"cspFrameAncestors": false
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
Needs attention
High-value schema types
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"Corporation"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 43849,
"excerpt": "<!DOCTYPE html><html lang=\"en\"><head><script data-pre-hydration-monitor=\"true\">(()=>{try{if(typeof MutationObserver>\"u\")return;const r=20,f=120,s={injectedElements:[],removedElements:[],attributesChanged:[]},c=t=>t?t.length>f?`${t.slice(0,f",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Organization / WebSite schema
Organization / WebSite schema is missing or incomplete.
Needs attention
Organization / WebSite schema
Issue
Neither Organization nor WebSite schema types were found in JSON-LD.
Why it matters
Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.
Check name
Organization / WebSite schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Identify the site owner and website entity in structured data.
Result
Organization / WebSite schema is missing or incomplete.
Evidence
{
"found": [],
"allTypes": [
"Corporation"
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
Needs attention
Referrer-Policy
Issue
Referrer-Policy is missing or incomplete.
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: 1 buttons missing accessible names.
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": true,
"accessibleLinks": true,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": true,
"details": {
"inaccessibleLinks": [],
"inaccessibleButtons": [
"<button class=\"h-5 w-5 fill-current\" type=\"button\" data-component-name=\"region-selector-close\"><svg fill=\"none\" viewBox=\"0 0 20 20\" aria-hidden=\"true\" height=\"24\" width=\"24\" class=\"h-5 w-5 fill-current fill-white\"><path stroke=\"currentColor\" stroke-linecap=\"round\" d=\"m4.34 4.34 11.32 11.32M15.66 4.34 4.34 15.66\"/></svg></button>"
],
"missingAutocompleteInputs": [],
"imagesMissingAlt": [
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1904241839800487&ev=PageView&noscript=1\">"
],
"skippedHeadingLevels": []
},
"counts": {
"h1": 1,
"headings": 28,
"links": 311,
"inaccessibleLinks": 0,
"buttons": 6,
"inaccessibleButtons": 1,
"images": 54,
"imagesWithAlt": 53,
"autocompleteInputs": 0,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 0
}
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61245
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61240
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61276
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61238
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61241
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61273
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
25 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Sat, 06 Jun 2026 18:08:52 GMT",
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Validate resource body".
17 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Validate resource body".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth Directory response did not match the expected shape. no keys found.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
50/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Validate resource body".
Validation steps
Validate resource body
Web Bot Auth Directory response did not match the expected shape. no keys found.
Evidence
{
"failedStep": "validate",
"steps": [
{
"id": "fetch",
"title": "Fetch discovery resource",
"status": "pass",
"evidence": {
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 200,
"contentType": "application/http-message-signatures-directory+json"
}
},
{
"id": "validate",
"title": "Validate resource body",
"status": "fail",
"evidence": {
"valid": false,
"validJson": true,
"compatibleContentType": true,
"document": {
"crv": "Ed25519",
"kty": "OKP",
"x": "Mt6otbtH_mqWe1Qsm0cW9GVfknDvrGXXMpyXhiW0Dr4",
"use": "sig",
"alg": "EdDSA",
"kid": "SjjyXvQ2cGhsRXs9DXEaV6ClyCun0Pj5yxjV67dLGOk",
"nbf": 1773401952,
"exp": 1804937952
},
"rawExcerpt": "{\n \"crv\": \"Ed25519\",\n \"kty\": \"OKP\",\n \"x\": \"Mt6otbtH_mqWe1Qsm0cW9GVfknDvrGXXMpyXhiW0Dr4\",\n \"use\": \"sig\",\n \"alg\": \"EdDSA\",\n \"kid\": \"SjjyXvQ2cGhsRXs9DXEaV6ClyCun0Pj5yxjV67dLGOk\",\n \"nbf\": 1773401952,\n \"exp\": 1804937952\n}",
"issue": "Web Bot Auth Directory response did not match the expected shape. no keys found.",
"keyCount": 0,
"invalidKeys": []
},
"issue": "Web Bot Auth Directory response did not match the expected shape. no keys found.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.<input> is missing a name attribute.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 320,
"interactiveWithTags": 0,
"totalCount": 320,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 6,
"issues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 320,
"interactiveWithTags": 0,
"totalCount": 320,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 0,
"formsWithTags": 0,
"totalInteractive": 320,
"interactiveWithTags": 0,
"totalCount": 320,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
7 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.linkedin.com/company/shopify",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/shopify\" rel=\"me nofollow noopener noreferrer\" target=\"_blank\" aria-label=\"External source: LinkedIn (Opens in a new window)\"><svg class=\"pointer-events-none w-full h-full\"><use href=\"#icon-linkedin\"/></svg></a>"
}
],
"contactLinks": [
{
"href": "/editions/winter2026#build-with-full-mcp-support",
"text": "Full dev MCP support",
"html": "<a href=\"/editions/winter2026#build-with-full-mcp-support\" class=\"relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#f4f4f5] before:ring-black before:ring-2 hover:before:bg-white after:bg-[#1C2C30] hover:after:bg-[#36F4A4]\">Full..."
},
{
"href": "https://help.shopify.com/en",
"text": "Shopify Help Center",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"https://help.shopify.com/en\">Shopify Help Center</a>"
}
],
"privacyLinks": [
{
"href": "/legal/terms",
"text": "Terms of Service",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"/legal/terms\">Terms of Service</a>"
},
{
"href": "/legal/privacy",
"text": "Privacy Policy",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"/legal/privacy\">Privacy Policy</a>"
},
{
"href": "https://privacy.shopify.com/en",
"text": "Your Privacy Choices",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"https://privacy.shopify.com/en\"><span class=\"flex items-center gap-1.5\">Your Privacy Choices<img src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/8051dee1dd72e78a9528a16c062cff66.svg\" alt=\"California Consumer Privacy Act (CCPA) Opt-Out Icon\" class=\"h-3.5 w-7.5 shrink-0\" width=\"30\" height=\"14\"></span></a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.linkedin.com/company/shopify",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/shopify\" rel=\"me nofollow noopener noreferrer\" target=\"_blank\" aria-label=\"External source: LinkedIn (Opens in a new window)\"><svg class=\"pointer-events-none w-full h-full\"><use href=\"#icon-linkedin\"/></svg></a>"
}
],
"contactLinks": [
{
"href": "/editions/winter2026#build-with-full-mcp-support",
"text": "Full dev MCP support",
"html": "<a href=\"/editions/winter2026#build-with-full-mcp-support\" class=\"relative flex ps-6 text-pretty before:start-[3px] before:top-1 before:translate-y-1/2 before:absolute before:w-1.5 before:h-1.5 before:rounded-full before:z-20 after:start-0 after:top-1 after:absolute after:w-3 after:h-3 after:rounded-full after:z-10 after:transition-colors after:duration-300 after:delay-0 before:bg-[#f4f4f5] before:ring-black before:ring-2 hover:before:bg-white after:bg-[#1C2C30] hover:after:bg-[#36F4A4]\">Full..."
},
{
"href": "https://help.shopify.com/en",
"text": "Shopify Help Center",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"https://help.shopify.com/en\">Shopify Help Center</a>"
}
],
"privacyLinks": [
{
"href": "/legal/terms",
"text": "Terms of Service",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"/legal/terms\">Terms of Service</a>"
},
{
"href": "/legal/privacy",
"text": "Privacy Policy",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"/legal/privacy\">Privacy Policy</a>"
},
{
"href": "https://privacy.shopify.com/en",
"text": "Your Privacy Choices",
"html": "<a class=\"transition-colors duration-200 hover:text-white\" href=\"https://privacy.shopify.com/en\"><span class=\"flex items-center gap-1.5\">Your Privacy Choices<img src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/8051dee1dd72e78a9528a16c062cff66.svg\" alt=\"California Consumer Privacy Act (CCPA) Opt-Out Icon\" class=\"h-3.5 w-7.5 shrink-0\" width=\"30\" height=\"14\"></span></a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
19 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 20,
"passing": 1,
"failing": [
{
"heading": "store they line up for",
"headingHtml": "<h2 class=\"text-dsp min-h-32 sm:min-h-0 opacity-0 user-select-none tracking-wide pointer-events-none mb-lg\" aria-hidden=\"true\">store they line up for</h2>",
"firstParagraph": "Dream big and build fast on Shopify. The world’s best commerce platform.",
"paragraphHtml": "<p class=\"richtext text-body-base w-full sm:w-1/2 lg:w-1/3 text-balance\">Dream big and build fast on Shopify. The world’s best commerce platform.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Your brand has entered the chat",
"headingHtml": "<h2 class=\"richtext text-t3 text-white text-balance\">Your brand has entered the chat</h2>",
"firstParagraph": "Your products get discovered across AI channels. Shoppers check out right in the chat. You keep track of every order. All powered by Agentic Storefronts.",
"paragraphHtml": "<p class=\"text-body-sm text-gray-a text-pretty lg:max-w-3/4 [&_a]:underline [&_a]:hover:text-white [&_a]:hover:no-underline\">Your products get discovered across AI channels. Shoppers check out right in the chat. You keep track of every order. All powered by <a data-component-name=\"cta-agentic-storefronts\" href=\"/agentic-storefronts\">Agentic Storefronts</a>.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Sell more in more places",
"headingHtml": "<h3 class=\"richtext text-t3 inline-block text-pretty\">Sell more in more places</h3>",
"firstParagraph": "Get a stunning store that's built to sell. Design fast with AI. Pick a prebuilt theme. Or go totally custom.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-c text-pretty inline-block\"><a data-component-name=\"cta-online\" href=\"/online\">Get a stunning store</a> that's built to sell. Design fast with AI. Pick a prebuilt theme. Or go totally custom.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Grow around the world",
"headingHtml": "<h3 class=\"richtext text-t3\">Grow around the world</h3>",
"firstParagraph": "Take the complexity out of international selling with Shopify Markets. Deliver products faster and more affordably with built-in shipping tools.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-a\">Take the complexity out of international selling with <a data-component-name=\"cta-markets\" href=\"/international\">Shopify Markets</a>. Deliver products faster and more affordably with <a data-component-name=\"cta-shipping\" href=\"/shipping\">built-in shipping tools</a>.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "For anyone from entrepreneurs to enterprise",
"headingHtml": "<h3 class=\"richtext text-t3 inline-block text-pretty\">For anyone from entrepreneurs to enterprise</h3>",
"firstParagraph": "Jackie Prince launched Guests on Earth out of her home. Now it's a $4M+ business.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-c\">Jackie Prince launched <strong>Guests on Earth</strong> out of her home. Now it's a $4M+ business.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Meet your secret weapon, Sidekick",
"headingHtml": "<h2 class=\"richtext text-t3\">Meet your secret weapon, Sidekick</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Your very own commerce AI",
"headingHtml": "<h3 class=\"text-t7 mb-sm md:mb-xs text-pretty flex flex-col-reverse sm:block\"><span>Your very own commerce AI</span><div class=\"relative block mb-sm sm:inline-block sm:-mb-0.5 h-4 w-4 md:h-6 md:w-6 sm:ml-1 md:ml-2\" data-nosnippet=\"true\" style=\"aspect-ratio:4/3\"></div></h3>",
"firstParagraph": "Spot opportunities for growth and automate tedious tasks with Sidekick. Built right into your Shopify admin.",
"paragraphHtml": "<p class=\"text-body-sm text-[#9797A2] [&_a]:underline [&_a:hover]:no-underline [&_a:hover]:text-white\">Spot opportunities for growth and automate tedious tasks with <a data-component-name=\"cta-sidekick\" href=\"/sidekick\">Sidekick</a>. Built right into your Shopify admin.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "What winning looks like",
"headingHtml": "<h3 class=\"text-t7 mb-sm md:mb-xs text-pretty\">What winning looks like</h3>",
"firstParagraph": "Hear how brands use Sidekick to build faster and smarter.",
"paragraphHtml": "<p class=\"text-body-sm text-[#9797A2]\">Hear how brands use Sidekick to build faster and smarter.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Customize everything with apps",
"headingHtml": "<h3 class=\"richtext text-t3 mb-md text-pretty\">Customize everything with apps</h3>",
"firstParagraph": "The Shopify App Store has 21,000+ commerce apps for whatever specialized features your business might need.",
"paragraphHtml": "<p class=\"richtext text-body-lg !text-b3 text-gray-d\">The Shopify App Store has <a data-component-name=\"cta-app-store\" href=\"https://apps.shopify.com/\" target=\"_blank\" rel=\"noopener noreferrer\">21,000+ commerce apps</a> for whatever specialized features your business might need.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "There’s no better place for you to build",
"headingHtml": "<h2 class=\"richtext text-t2 sm:mx-auto sm:text-center md:w-3/4 lg:w-2/3 xl:w-1/2 text-pretty pb-[3px]\">There’s no better place for you to build</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The world’s best-converting checkout",
"headingHtml": "<h3 class=\"richtext text-t4\">The world’s best-converting checkout</h3>",
"firstParagraph": "Higher conversions",
"paragraphHtml": "<p class=\"richtext text-xs\">Higher conversions</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Rock steady. Blazing fast.",
"headingHtml": "<h3 class=\"richtext text-t4 mb-md md:w-2/3\">Rock steady. Blazing fast.</h3>",
"firstParagraph": "Your Shopify store runs strong, even during your most epic product drops.",
"paragraphHtml": "<p class=\"richtext text-body-sm !text-b3 text-gray-b text-balance\">Your Shopify store runs strong, even during your most epic product drops.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Shopify has your back",
"headingHtml": "<h3 class=\"richtext text-t4 mb-md\">Shopify has your back</h3>",
"firstParagraph": "If your business needs a boost, Shopify Capital is here to lend a hand.",
"paragraphHtml": "<p class=\"richtext text-body-sm !text-b3 text-gray-b text-balance\">If your business needs a boost, <a data-component-name=\"cta-lending\" href=\"/capital\">Shopify Capital</a> is here to lend a hand.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Build fast on Shopify",
"headingHtml": "<h2 class=\"richtext text-t3\" id=\"conversion-heading\">Build fast on Shopify</h2>",
"firstParagraph": "01Add your first product",
"paragraphHtml": "<p class=\"cursor-default w-full text-left items-center flex mb-md\" role=\"listitem\" tabindex=\"0\"><span class=\"block text-body-lg text-avocado w-10 md:w-16 pb-2 md:pb-[0.625rem]\">01</span><span class=\"block grow text-t4 border-b pb-2 md:pb-[0.625rem] transition-color duration-300 text-pretty text-white\">Add your first product</span></p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Shopify",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Shopify</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Ecosystem",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Ecosystem</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Resources</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Support",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Support</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Choose a region & language",
"headingHtml": "<h3 class=\"text-lg font-medium\">Choose a region & language</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 74/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 74/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: all, one, commerce, platform, businesses, nextai, star.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
74/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 74/100 and needs improvement.
Evidence
{
"title": "Shopify: The All-in-One Commerce Platform for Businesses - Shopify",
"h1": "Be the nextAI all-star",
"description": "Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.",
"topicOverlap": 0.125,
"topicTerms": [
"shopify",
"all",
"one",
"commerce",
"platform",
"businesses",
"nextai",
"star"
],
"descriptionTerms": [
"try",
"shopify",
"free",
"build",
"grow",
"business",
"fast",
"get",
"more",
"than",
"ecommerce",
"software",
"tools",
"manage",
"every",
"part"
],
"missingFromDescription": [
"all",
"one",
"commerce",
"platform",
"businesses",
"nextai",
"star"
],
"score": 74,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
19 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 5,
"questionH2s": [],
"hasFaq": true,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
No substantial explanatory paragraphs were found.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 2,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
19 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 20,
"passing": 1,
"failing": [
{
"heading": "store they line up for",
"headingHtml": "<h2 class=\"text-dsp min-h-32 sm:min-h-0 opacity-0 user-select-none tracking-wide pointer-events-none mb-lg\" aria-hidden=\"true\">store they line up for</h2>",
"firstParagraph": "Dream big and build fast on Shopify. The world’s best commerce platform.",
"paragraphHtml": "<p class=\"richtext text-body-base w-full sm:w-1/2 lg:w-1/3 text-balance\">Dream big and build fast on Shopify. The world’s best commerce platform.</p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Your brand has entered the chat",
"headingHtml": "<h2 class=\"richtext text-t3 text-white text-balance\">Your brand has entered the chat</h2>",
"firstParagraph": "Your products get discovered across AI channels. Shoppers check out right in the chat. You keep track of every order. All powered by Agentic Storefronts.",
"paragraphHtml": "<p class=\"text-body-sm text-gray-a text-pretty lg:max-w-3/4 [&_a]:underline [&_a]:hover:text-white [&_a]:hover:no-underline\">Your products get discovered across AI channels. Shoppers check out right in the chat. You keep track of every order. All powered by <a data-component-name=\"cta-agentic-storefronts\" href=\"/agentic-storefronts\">Agentic Storefronts</a>.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Sell more in more places",
"headingHtml": "<h3 class=\"richtext text-t3 inline-block text-pretty\">Sell more in more places</h3>",
"firstParagraph": "Get a stunning store that's built to sell. Design fast with AI. Pick a prebuilt theme. Or go totally custom.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-c text-pretty inline-block\"><a data-component-name=\"cta-online\" href=\"/online\">Get a stunning store</a> that's built to sell. Design fast with AI. Pick a prebuilt theme. Or go totally custom.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Grow around the world",
"headingHtml": "<h3 class=\"richtext text-t3\">Grow around the world</h3>",
"firstParagraph": "Take the complexity out of international selling with Shopify Markets. Deliver products faster and more affordably with built-in shipping tools.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-a\">Take the complexity out of international selling with <a data-component-name=\"cta-markets\" href=\"/international\">Shopify Markets</a>. Deliver products faster and more affordably with <a data-component-name=\"cta-shipping\" href=\"/shipping\">built-in shipping tools</a>.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "For anyone from entrepreneurs to enterprise",
"headingHtml": "<h3 class=\"richtext text-t3 inline-block text-pretty\">For anyone from entrepreneurs to enterprise</h3>",
"firstParagraph": "Jackie Prince launched Guests on Earth out of her home. Now it's a $4M+ business.",
"paragraphHtml": "<p class=\"richtext text-body-sm text-gray-c\">Jackie Prince launched <strong>Guests on Earth</strong> out of her home. Now it's a $4M+ business.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Meet your secret weapon, Sidekick",
"headingHtml": "<h2 class=\"richtext text-t3\">Meet your secret weapon, Sidekick</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Your very own commerce AI",
"headingHtml": "<h3 class=\"text-t7 mb-sm md:mb-xs text-pretty flex flex-col-reverse sm:block\"><span>Your very own commerce AI</span><div class=\"relative block mb-sm sm:inline-block sm:-mb-0.5 h-4 w-4 md:h-6 md:w-6 sm:ml-1 md:ml-2\" data-nosnippet=\"true\" style=\"aspect-ratio:4/3\"></div></h3>",
"firstParagraph": "Spot opportunities for growth and automate tedious tasks with Sidekick. Built right into your Shopify admin.",
"paragraphHtml": "<p class=\"text-body-sm text-[#9797A2] [&_a]:underline [&_a:hover]:no-underline [&_a:hover]:text-white\">Spot opportunities for growth and automate tedious tasks with <a data-component-name=\"cta-sidekick\" href=\"/sidekick\">Sidekick</a>. Built right into your Shopify admin.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "What winning looks like",
"headingHtml": "<h3 class=\"text-t7 mb-sm md:mb-xs text-pretty\">What winning looks like</h3>",
"firstParagraph": "Hear how brands use Sidekick to build faster and smarter.",
"paragraphHtml": "<p class=\"text-body-sm text-[#9797A2]\">Hear how brands use Sidekick to build faster and smarter.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Customize everything with apps",
"headingHtml": "<h3 class=\"richtext text-t3 mb-md text-pretty\">Customize everything with apps</h3>",
"firstParagraph": "The Shopify App Store has 21,000+ commerce apps for whatever specialized features your business might need.",
"paragraphHtml": "<p class=\"richtext text-body-lg !text-b3 text-gray-d\">The Shopify App Store has <a data-component-name=\"cta-app-store\" href=\"https://apps.shopify.com/\" target=\"_blank\" rel=\"noopener noreferrer\">21,000+ commerce apps</a> for whatever specialized features your business might need.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "There’s no better place for you to build",
"headingHtml": "<h2 class=\"richtext text-t2 sm:mx-auto sm:text-center md:w-3/4 lg:w-2/3 xl:w-1/2 text-pretty pb-[3px]\">There’s no better place for you to build</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The world’s best-converting checkout",
"headingHtml": "<h3 class=\"richtext text-t4\">The world’s best-converting checkout</h3>",
"firstParagraph": "Higher conversions",
"paragraphHtml": "<p class=\"richtext text-xs\">Higher conversions</p>",
"words": 2,
"direct": false,
"issue": "First paragraph is 2 words and does not look like a concise direct answer."
},
{
"heading": "Rock steady. Blazing fast.",
"headingHtml": "<h3 class=\"richtext text-t4 mb-md md:w-2/3\">Rock steady. Blazing fast.</h3>",
"firstParagraph": "Your Shopify store runs strong, even during your most epic product drops.",
"paragraphHtml": "<p class=\"richtext text-body-sm !text-b3 text-gray-b text-balance\">Your Shopify store runs strong, even during your most epic product drops.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Shopify has your back",
"headingHtml": "<h3 class=\"richtext text-t4 mb-md\">Shopify has your back</h3>",
"firstParagraph": "If your business needs a boost, Shopify Capital is here to lend a hand.",
"paragraphHtml": "<p class=\"richtext text-body-sm !text-b3 text-gray-b text-balance\">If your business needs a boost, <a data-component-name=\"cta-lending\" href=\"/capital\">Shopify Capital</a> is here to lend a hand.</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Build fast on Shopify",
"headingHtml": "<h2 class=\"richtext text-t3\" id=\"conversion-heading\">Build fast on Shopify</h2>",
"firstParagraph": "01Add your first product",
"paragraphHtml": "<p class=\"cursor-default w-full text-left items-center flex mb-md\" role=\"listitem\" tabindex=\"0\"><span class=\"block text-body-lg text-avocado w-10 md:w-16 pb-2 md:pb-[0.625rem]\">01</span><span class=\"block grow text-t4 border-b pb-2 md:pb-[0.625rem] transition-color duration-300 text-pretty text-white\">Add your first product</span></p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Shopify",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Shopify</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Ecosystem",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Ecosystem</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Resources",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Resources</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Support",
"headingHtml": "<h3 class=\"text-xl leading-[20px] font-medium mb-6 text-white\">Support</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Choose a region & language",
"headingHtml": "<h3 class=\"text-lg font-medium\">Choose a region & language</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 75/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
26 image(s) are missing width/height attributes. 1 possible modal/interstitial element(s) detected.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 75/100 and needs improvement.
Evidence
{
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"visibleWords": 1171,
"htmlBytes": 415524,
"imagesMissingDimensions": [
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"height": "",
"loading": "",
"html": "<img src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/d9340911ca8c679b148dd4a205ad2ffa.svg\" alt=\"Shopify\" class=\"h-9 w-full\" data-component-name=\"shopify-logo\">"
},
{
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"loading": "lazy",
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},
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},
{
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},
{
"src": "https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"relative z-10 w-[118px] aspect-[3.333] rounded max-sm:mt-auto sm:row-start-[span_2] sm:self-center sm:justify-self-end sm:w-[100px] sm:max-lg:justify-self-center max-lg:shadow-[0_8px_48px_0_rgba(24,24,27,0.24),_0_4px_8px_0_rgba(24,24,27,0.16)] md:w-[133px] lg:hidden\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/ecabe88f01662a8048799d22f2c6aa99.svg\" alt=\"World's best checkout\">"
},
{
"src": "https://cdn.shopify.com/b/shopify-brochure2-assets/bed4594e2c394553b2f03d9da43cb685.png?width=80",
"width": "",
"height": "",
"loading": "",
"html": "<img class=\"relative z-10 w-[70px] aspect-square max-sm:translate-y-2.5 max-sm:-mt-2.5 sm:w-[80px] sm:self-center sm:justify-self-end sm:row-start-[span_2] sm:max-lg:justify-self-center lg:hidden\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/bed4594e2c394553b2f03d9da43cb685.png?width=80\" srcset=\"https://cdn.shopify.com/b/shopify-brochure2-assets/bed4594e2c394553b2f03d9da43cb685.png?width=160 2x\" alt=\"Sidekick\">"
},
{
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},
{
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},
{
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"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/b1debcf2c15172ecfe86b0d30d664ad3.png\">"
},
{
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/7fd378060668fbb746a61d562bd40dc9.png\">"
},
{
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"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/48c3fa7e8d48a8a316f818f7ab8c3335.png\">"
},
{
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/7aa525b00d5c1f6ca1db1f7d8030e493.png\">"
},
{
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"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/dfe62984c290cac4d9ab1f6d64d56990.png\">"
},
{
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"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/0f899d067f8fd6d3de6df6dc072a9f95.png\">"
},
{
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"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/ea64c5d6352869143ca123c102a436e8.png\">"
},
{
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"height": "",
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"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/dc2669381c95b83588445a4aa4401214.png\">"
},
{
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/4142eddf07530c57040f91cc1bb2b5d0.png\">"
},
{
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-100\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/d7f23791c6047e0be843461f636db279.png\">"
},
{
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"relative z-[1] w-6 h-[1.1rem] transition-opacity sm:w-10 sm:h-[1.8rem] md:w-8 md:h-[1.4rem] lg:w-10 lg:h-[1.8rem] transition-transform ease-in opacity-60\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/7a63b5c2087a9ad7f05c4a6721cbf726.png\">"
},
{
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"html": "<img alt class=\"absolute object-contain w-[312px] h-[128px] -translate-x-full -translate-y-1/2 top-0\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/c759c61b160a763d6a93ef1aebd07d6a.svg\">"
},
{
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"height": "",
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"html": "<img alt class=\"absolute object-contain w-[288px] h-[172px] -translate-y-1/2 left-full top-0\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/0c0c5226a7fa616d89d03874a2308670.svg\">"
},
{
"src": "https://cdn.shopify.com/b/shopify-brochure2-assets/833df85b2f84dbf6e98d06acd5483591.svg",
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"height": "",
"loading": "lazy",
"html": "<img alt class=\"absolute object-contain w-[580px] h-[76px] -translate-x-1/2 -translate-y-full left-1/2 top-0\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/833df85b2f84dbf6e98d06acd5483591.svg\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt class=\"absolute object-contain z-20 w-[657px] h-[109px] translate-x-1/2 translate-y-1/3 bottom-0 right-0\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/a0f6ba5d1baeabed82145e0a4975de93.svg\">"
},
{
"src": "https://cdn.shopify.com/b/shopify-brochure2-assets/94bf4a2851a16821c472f9e9cf1b5bb7.svg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/94bf4a2851a16821c472f9e9cf1b5bb7.svg\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/67583e03fbb03b2f502951e163150c8f.svg\">"
},
{
"src": "https://cdn.shopify.com/b/shopify-brochure2-assets/2fd05c36a60e97081de65d1568eb7ec0.svg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img alt=\"Shop Pay\" loading=\"lazy\" src=\"https://cdn.shopify.com/b/shopify-brochure2-assets/2fd05c36a60e97081de65d1568eb7ec0.svg\">"
}
],
"possibleDialogs": [
"<div aria-hidden=\"true\" class=\"webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-zinc-900 text-white shadow-soft-dark-2xl invisible translate-y-full\" id=\"mobileRegionSelector\" aria-label=\"Region Navigation\" aria-modal=\"true\" role=\"dialog\"><div class=\"border-shade-30 border-b\"><div class=\"flex items-center justify-betwe..."
],
"score": 75,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 78/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 78/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: all, one, commerce, platform, businesses, nextai, star.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
78/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 78/100 and needs improvement.
Evidence
{
"title": "Shopify: The All-in-One Commerce Platform for Businesses - Shopify",
"h1": "Be the nextAI all-star",
"description": "Try Shopify free. Build or grow your business fast with AI. Get more than ecommerce software with tools to manage every part of your business.",
"topicOverlap": 0.125,
"definitionCount": 2,
"topicTerms": [
"shopify",
"all",
"one",
"commerce",
"platform",
"businesses",
"nextai",
"star"
],
"descriptionTerms": [
"try",
"shopify",
"free",
"build",
"grow",
"business",
"fast",
"get",
"more",
"than",
"ecommerce",
"software",
"tools",
"manage",
"every",
"part"
],
"missingFromDescription": [
"all",
"one",
"commerce",
"platform",
"businesses",
"nextai",
"star"
],
"score": 78,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: AI preview controls
AIO: AI preview controls scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: AI preview controls
AIO: AI preview controls scored 80/100 and needs improvement.
Needs attention
AIO: AI preview controls
Issue
2 data-nosnippet element(s) found.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: AI preview controls
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: AI preview controls scored 80/100 and needs improvement.
Evidence
{
"restrictiveDirectives": [],
"dataNoSnippetElements": [
"<div class=\"relative size-full mx-auto\" data-nosnippet=\"true\" style=\"aspect-ratio:9/11\"></div>",
"<div class=\"relative block mb-sm sm:inline-block sm:-mb-0.5 h-4 w-4 md:h-6 md:w-6 sm:ml-1 md:ml-2\" data-nosnippet=\"true\" style=\"aspect-ratio:4/3\"></div>"
],
"score": 80,
"weight": 12
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "store they line up for",
"html": "<h2 class=\"text-dsp min-h-32 sm:min-h-0 opacity-0 user-select-none tracking-wide pointer-events-none mb-lg\" aria-hidden=\"true\">store they line up for</h2>"
},
{
"text": "Your brand has entered the chat",
"html": "<h2 class=\"richtext text-t3 text-white text-balance\">Your brand has entered the chat</h2>"
},
{
"text": "Meet your secret weapon, Sidekick",
"html": "<h2 class=\"richtext text-t3\">Meet your secret weapon, Sidekick</h2>"
},
{
"text": "There’s no better place for you to build",
"html": "<h2 class=\"richtext text-t2 sm:mx-auto sm:text-center md:w-3/4 lg:w-2/3 xl:w-1/2 text-pretty pb-[3px]\">There’s no better place for you to build</h2>"
},
{
"text": "Build fast on Shopify",
"html": "<h2 class=\"richtext text-t3\" id=\"conversion-heading\">Build fast on Shopify</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Shopify: The All-in-One Commerce Platform for... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Shopify: The All-in-One Commerce Platform for... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Shopify: The All-in-One Commerce Platform for... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Shopify: The All-in-One Commerce Platform for... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Shopify: The All-in-One Commerce Platform for... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Shopify: The All-in-One Commerce Platform for... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 127619
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 127614
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 61237
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "store they line up for",
"html": "<h2 class=\"text-dsp min-h-32 sm:min-h-0 opacity-0 user-select-none tracking-wide pointer-events-none mb-lg\" aria-hidden=\"true\">store they line up for</h2>"
},
{
"text": "Your brand has entered the chat",
"html": "<h2 class=\"richtext text-t3 text-white text-balance\">Your brand has entered the chat</h2>"
},
{
"text": "Meet your secret weapon, Sidekick",
"html": "<h2 class=\"richtext text-t3\">Meet your secret weapon, Sidekick</h2>"
},
{
"text": "There’s no better place for you to build",
"html": "<h2 class=\"richtext text-t2 sm:mx-auto sm:text-center md:w-3/4 lg:w-2/3 xl:w-1/2 text-pretty pb-[3px]\">There’s no better place for you to build</h2>"
},
{
"text": "Build fast on Shopify",
"html": "<h2 class=\"richtext text-t3\" id=\"conversion-heading\">Build fast on Shopify</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Shopify: The All-in-One Commerce Platform for... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Shopify: The All-in-One Commerce Platform for... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Shopify: The All-in-One Commerce Platform for... compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "how",
"label": "How does Shopify: The All-in-One Commerce Platform for... work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Shopify: The All-in-One Commerce Platform for...?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Shopify: The All-in-One Commerce Platform for... free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Shopify: The All-in-One Commerce Platform for... compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8",
"length": 9
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/plain;charset=UTF-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "Not found"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.shopify.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.shopify.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.shopify.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.shopify.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "log in"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Elements use prohibited ARIA attributes
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Elements use prohibited ARIA attributes
Check name
Elements use prohibited ARIA attributes
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr)."
}Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
Check name
Uses deprecated APIs
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Estimated savings
2 warnings found
Fix guidance
Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).
Evidence
{
"displayValue": "2 warnings found",
"description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
50 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
Check name
Reduce JavaScript execution time
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
37.9Â s
Fix guidance
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "37.9Â s",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
"numericValue": 37898.96799999987
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
37 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
27/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 0,
"displayValue": "7.3Â s",
"numericValue": 7311.5139
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 1,
"displayValue": "7.8Â s",
"numericValue": 7842.255049999998
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 0,
"displayValue": "21.9Â s",
"numericValue": 21886.064494964055
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "45,840Â ms",
"numericValue": 45835.687399999995
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 0,
"displayValue": "8,550Â ms",
"numericValue": 8551.000000000004
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 40Â ms",
"numericValue": 35.871
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 0,
"displayValue": "63.4Â s",
"numericValue": 63390.90130000001
},
{
"id": "uses-rel-preconnect",
"title": "Preconnect to required origins",
"score": 100
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "0Â ms",
"numericValue": 0.58785
},
{
"id": "third-party-summary",
"title": "Reduce the impact of third-party code",
"score": 0,
"displayValue": "Third-party code blocked the main thread for 28,110Â ms"
},
{
"id": "largest-contentful-paint-element",
"title": "Largest Contentful Paint element",
"score": 0,
"displayValue": "7,840Â ms"
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 44/100 | Level 2, Agent-Limited | Current report |