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https://www.smartbugmedia.com/

SCANNED

Jun 7, 2026, 1:43 AM

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https://www.smartbugmedia.com/

SCANNED

Jun 7, 2026, 1:43:27 AMJun 7, 2026, 1:43 AM

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40/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Full Service Digital Agency | Most Decorated HubSpot Elite Partner | SmartBug Media®

SmartBug Media is a full service HubSpot agency creating resilient growth at every phase of the customer lifecycle to deliver predictable revenue for our clients.

Next step

Turn this report into a fix workflow

24 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	30	Priority fix	5	17	1	View details
Discoverability	29	Priority fix	2	7	0	View details
Content Readiness	54	Needs work	3	6	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	8	Priority fix	13	20	0	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	7	0	0
MCP	25	Priority fix	2	6	0	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	68	Needs work	5	3	12	View details
GEO Readiness	78	Mostly ready	2	0	4
AIO Readiness	58	Needs work	2	2	3	View details
AEO Readiness	66	Needs work	1	1	5	View details
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	50	Needs work	21	5	1	View details
Performance	25	Priority fix	11	4	1	View details
Accessibility	97	Strong	10	1	0	View details

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Error 404 | Page not found</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"https://www.smartbugmedia.com/hubfs/_sbm_2017/Shared%20Assets/favicon.ico\">\n    \n    <meta name=\"description\" content=\"\">\n    <link rel=\"preconnect\" href=\"https://fonts.googleapis.com\">\n    <link rel=\"preconnect\" href=\"https://fonts.gstatic.com\" crossorigin>\n    <link rel=\"preload\" as=\"style\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;500;600;700&amp;display=swap\">\n    <link rel=\"stylesheet\" href=\"https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&amp;family=Roboto+Slab:wght@400;"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "upgrade-insecure-requests"
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

33 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": "upgrade-insecure-requests",
  "cspFrameAncestors": false
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

33 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 34159,
        "excerpt": "<!doctype html><html lang=\"en\"><head>\n    <meta charset=\"utf-8\">\n    \n      \n        <title>Full Service Digital Agency | Most Decorated HubSpot Elite Partner | SmartBug Media®</title>\n      \n    \n    \n      <link rel=\"shortcut icon\" href=\"",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

33 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

25 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Fri, 05 Jun 2026 16:07:56 GMT",
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

20 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check

Issue

No JSON-LD blocks found.

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence

{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://fonts.googleapis.com",
            "rel": "preconnect"
          },
          {
            "url": "https://fonts.gstatic.com",
            "rel": "preconnect"
          },
          {
            "url": "https://fonts.googleapis.com/css2?family=Raleway:ital,wght@0,400;0,500;0,700;1,400;1,500;1,700&family=Roboto+Slab:wght@400;500;600;700&display=swap",
            "rel": "preload"
          },
          {
            "url": "https://www.smartbugmedia.com/hubfs/rocket.png",
            "rel": "preload"
          },
          {
            "url": "https://www.smartbugmedia.com/hubfs/hub_generated/template_assets/1/103990829466/1780675397207/template_aos.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.smartbugmedia.com/hubfs/hub_generated/template_assets/1/87595689522/1780675400827/template_main.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.smartbugmedia.com/hubfs/hub_generated/module_assets/1/115635744027/1741479621341/module_alert-bar.min.css",
            "rel": "preload"
          },
          {
            "url": "https://www.smartbugmedia.com/hubfs/hub_generated/module_assets/1/177510946100/1748357731143/module_mega-menu-alt.min.css",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": []
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

10 Fail

Needs attention

AIO: Visible structured data match

Failed check

Issue

No JSON-LD structured data was detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence

{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "#",
      "text": "About",
      "html": "<a href=\"#\" class=\"mega-menu-alt__back-link\"> <svg width=\"9\" height=\"11\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M0 5.5 8.25.737v9.526L0 5.5Z\" fill=\"#FF3C00\"/></svg> <span>About</span> </a>"
    },
    {
      "href": "https://www.smartbugmedia.com/about-us",
      "text": "Our Story",
      "html": "<a href=\"https://www.smartbugmedia.com/about-us\" class=\"mega-menu-alt__column-link\"> Our Story </a>"
    },
    {
      "href": "#",
      "text": "About",
      "html": "<a href=\"#\" class=\"footer-menu__header footer-menu__header--has-children\" tabindex=\"-1\"> <span>About</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" fill=\"none\"> <path d=\"M0.220115 0.361405C0.361098 0.221491 0.552285 0.142891 0.751634 0.142891C0.950984 0.142891 1.14217 0.221491 1.28315 0.361405L5.00454 4.05571L8.72592 0.361405C8.86771 0.225456 9.05762 0.150231 9.25474 0.151931C9.45186 0.153632 9.64042 0.232121 9.77981 0.370496C9.91919 0.508871 9.99826 0..."
    },
    {
      "href": "https://www.smartbugmedia.com/about-us",
      "text": "Our Story",
      "html": "<a href=\"https://www.smartbugmedia.com/about-us\" class=\"footer-menu__link\"> Our Story </a>"
    },
    {
      "href": "https://www.linkedin.com/company/smartbugmedia/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/smartbugmedia/\" class=\"social-link\" aria-label=\"LinkedIn In\" target=\"_blank\" rel=\"nofollow noopener\"> <svg version=\"1.0\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\"><g id=\"LinkedIn In1_layer\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89...."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.smartbugmedia.com/hubspot-helps-simplify-hipaa-compliance-and-case-management-for-eap",
      "text": "Read the Case Study",
      "html": "<a href=\"https://www.smartbugmedia.com/hubspot-helps-simplify-hipaa-compliance-and-case-management-for-eap\" class=\"mega-menu-alt__column-cta-link\"> <span>Read the Case Study</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"11\" height=\"8\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 4c0-.103.041-.202.115-.275a.395.395 0 0 1 .278-.114h9.265L7.186 1.165A.387.387 0 0 1 7.464.5c.104 0 .204.041.278.114l3.143 3.11a.388.388 0 0 1 0 .551L7.742 7.386a.395.395 0 0 1-.672-.275c0-...."
    },
    {
      "href": "https://www.smartbugmedia.com/contact-us",
      "text": "Boost Revenue",
      "html": "<a href=\"https://www.smartbugmedia.com/contact-us\" class=\"button button--primary\"> Boost Revenue </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.smartbugmedia.com/privacy-policy",
      "text": "Privacy Policy.",
      "html": "<a href=\"https://www.smartbugmedia.com/privacy-policy\" target=\"_blank\" rel=\"noopener\">Privacy Policy.</a>"
    },
    {
      "href": "https://www.smartbugmedia.com/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"https://www.smartbugmedia.com/privacy-policy\" role=\"menuitem\" target=\"_self\">Privacy</a>"
    },
    {
      "href": "https://www.smartbugmedia.com/user-agreement",
      "text": "Terms",
      "html": "<a href=\"https://www.smartbugmedia.com/user-agreement\" role=\"menuitem\" target=\"_self\">Terms</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "#",
      "text": "About",
      "html": "<a href=\"#\" class=\"mega-menu-alt__back-link\"> <svg width=\"9\" height=\"11\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M0 5.5 8.25.737v9.526L0 5.5Z\" fill=\"#FF3C00\"/></svg> <span>About</span> </a>"
    },
    {
      "href": "https://www.smartbugmedia.com/about-us",
      "text": "Our Story",
      "html": "<a href=\"https://www.smartbugmedia.com/about-us\" class=\"mega-menu-alt__column-link\"> Our Story </a>"
    },
    {
      "href": "#",
      "text": "About",
      "html": "<a href=\"#\" class=\"footer-menu__header footer-menu__header--has-children\" tabindex=\"-1\"> <span>About</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"10\" height=\"6\" viewBox=\"0 0 10 6\" fill=\"none\"> <path d=\"M0.220115 0.361405C0.361098 0.221491 0.552285 0.142891 0.751634 0.142891C0.950984 0.142891 1.14217 0.221491 1.28315 0.361405L5.00454 4.05571L8.72592 0.361405C8.86771 0.225456 9.05762 0.150231 9.25474 0.151931C9.45186 0.153632 9.64042 0.232121 9.77981 0.370496C9.91919 0.508871 9.99826 0..."
    },
    {
      "href": "https://www.smartbugmedia.com/about-us",
      "text": "Our Story",
      "html": "<a href=\"https://www.smartbugmedia.com/about-us\" class=\"footer-menu__link\"> Our Story </a>"
    },
    {
      "href": "https://www.linkedin.com/company/smartbugmedia/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/smartbugmedia/\" class=\"social-link\" aria-label=\"LinkedIn In\" target=\"_blank\" rel=\"nofollow noopener\"> <svg version=\"1.0\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 448 512\" aria-hidden=\"true\"><g id=\"LinkedIn In1_layer\"><path d=\"M100.28 448H7.4V148.9h92.88zM53.79 108.1C24.09 108.1 0 83.5 0 53.8a53.79 53.79 0 0 1 107.58 0c0 29.7-24.1 54.3-53.79 54.3zM447.9 448h-92.68V302.4c0-34.7-.7-79.2-48.29-79.2-48.29 0-55.69 37.7-55.69 76.7V448h-92.78V148.9h89...."
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.smartbugmedia.com/hubspot-helps-simplify-hipaa-compliance-and-case-management-for-eap",
      "text": "Read the Case Study",
      "html": "<a href=\"https://www.smartbugmedia.com/hubspot-helps-simplify-hipaa-compliance-and-case-management-for-eap\" class=\"mega-menu-alt__column-cta-link\"> <span>Read the Case Study</span> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"11\" height=\"8\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 4c0-.103.041-.202.115-.275a.395.395 0 0 1 .278-.114h9.265L7.186 1.165A.387.387 0 0 1 7.464.5c.104 0 .204.041.278.114l3.143 3.11a.388.388 0 0 1 0 .551L7.742 7.386a.395.395 0 0 1-.672-.275c0-...."
    },
    {
      "href": "https://www.smartbugmedia.com/contact-us",
      "text": "Boost Revenue",
      "html": "<a href=\"https://www.smartbugmedia.com/contact-us\" class=\"button button--primary\"> Boost Revenue </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.smartbugmedia.com/privacy-policy",
      "text": "Privacy Policy.",
      "html": "<a href=\"https://www.smartbugmedia.com/privacy-policy\" target=\"_blank\" rel=\"noopener\">Privacy Policy.</a>"
    },
    {
      "href": "https://www.smartbugmedia.com/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"https://www.smartbugmedia.com/privacy-policy\" role=\"menuitem\" target=\"_self\">Privacy</a>"
    },
    {
      "href": "https://www.smartbugmedia.com/user-agreement",
      "text": "Terms",
      "html": "<a href=\"https://www.smartbugmedia.com/user-agreement\" role=\"menuitem\" target=\"_self\">Terms</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

5 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema, JSON-LD structured data.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 5,
  "schemaBlocks": 0,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema",
    "JSON-LD structured data"
  ],
  "score": 60,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 3,
  "failing": [
    {
      "heading": "The World's Most Decorated HubSpot Digital Agency.",
      "headingHtml": "<h2 style=\"text-align: center; font-size: 36px;\">The World&apos;s Most Decorated HubSpot Digital Agency.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "250+",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">250</span><span class=\"stats-alt__stat-suffix\">+</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1200+",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">1200</span><span class=\"stats-alt__stat-suffix\">+</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "19",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">19</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "2025",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">2025</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Know Where You Grow from Here.",
      "headingHtml": "<h2 class=\"pain-points__heading\">We Know Where You Grow from Here.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sales",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--red\"> <a href=\"https://www.smartbugmedia.com/sales\"> <span>Sales</span> </a> </h3>",
      "firstParagraph": "Find and qualify leads faster—and close quicker. We have the teams and the tools to make selling smarter by reaching your most likely customers and giving them what they need throughout the entire buyer’s journey.",
      "paragraphHtml": "<p>Find and qualify leads faster&#x2014;and close quicker. We have the teams and the tools to make selling smarter by reaching your most likely customers and giving them what they need throughout the entire buyer&#x2019;s journey.</p>",
      "words": 37,
      "direct": false,
      "issue": "First paragraph is 37 words and does not look like a concise direct answer."
    },
    {
      "heading": "Revenue Operations",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--yellow\"> <a href=\"https://www.smartbugmedia.com/revenue-operations\"> <span>Revenue Operations</span> </a> </h3>",
      "firstParagraph": "Generate more revenue from your sales and marketing—and propel those deals with seamless automation, in-depth reporting, smart segmentation, and the right analytics. Plus, get the tools and expertise you need for subscriptions, billing, and payments.",
      "paragraphHtml": "<p>Generate more revenue from your sales and marketing&#x2014;and propel those deals with seamless automation, in-depth reporting, smart segmentation, and the right analytics. Plus, get the tools and expertise you need for subscriptions, billing, and payments.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "Web CMS",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--teal\"> <a href=\"https://www.smartbugmedia.com/web-cms\"> <span>Web CMS</span> </a> </h3>",
      "firstParagraph": "Let’s make sure your website does the heavy lifting. We’ll migrate existing content to your content management system (CMS) of choice—HubSpot, WordPress, or Shopify—and transform your online presence with visuals, functionality, and content strategically crafted for lead generation.",
      "paragraphHtml": "<p>Let&#x2019;s make sure your website does the heavy lifting. We&#x2019;ll migrate existing content to your content management system (CMS) of choice<span>&#x2014;</span>HubSpot, WordPress, or Shopify<span>&#x2014;and </span>transform your online presence with visuals, functionality, and content strategically crafted for lead generation.&#xa0;</p>",
      "words": 42,
      "direct": false,
      "issue": "First paragraph is 42 words and does not look like a concise direct answer."
    },
    {
      "heading": "Payments & E-Commerce",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--yellow\"> <a href=\"https://www.smartbugmedia.com/payments-and-ecommerce\"> <span>Payments &amp; E-Commerce</span> </a> </h3>",
      "firstParagraph": "Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience—and we’re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.",
      "paragraphHtml": "<p>Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience&#x2014;and we&#x2019;re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.<span aria-label data-stringify-type=\"paragraph-break\"></span></p>",
      "words": 44,
      "direct": false,
      "issue": "First paragraph is 44 words and does not look like a concise direct answer."
    },
    {
      "heading": "Successful Launches",
      "headingHtml": "<h2 class=\"case-studies__heading\">Successful Launches</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Discover How We Increased a Client's Trade Show Attendance by 7x",
      "headingHtml": "<h3>Discover How We Increased a Client&apos;s Trade Show Attendance by 7x</h3>",
      "firstParagraph": "Using a digital overlay, SmartBug catapulted engagement at our client’s in-person event. Learn how our carefully crafted strategy led to an increase in marketing-qualified leads (MQLs), demo requests, and booth visits and garnered SmartBug the HubSpot Impact Award.",
      "paragraphHtml": "<p>Using a digital overlay, SmartBug catapulted engagement at our client&#x2019;s in-person event. Learn how our carefully crafted strategy led to an increase in marketing-qualified leads (MQLs), demo requests, and booth visits and garnered SmartBug the HubSpot Impact Award.</p>",
      "words": 39,
      "direct": false,
      "issue": "First paragraph is 39 words and does not look like a concise direct answer."
    },
    {
      "heading": "See How We Achieved a 5% Reduction in Time Spent on Data Management",
      "headingHtml": "<h3>See How We Achieved a 5% Reduction in Time Spent on Data Management</h3>",
      "firstParagraph": "Learn how SmartBug deployed a custom customer relationship management (CRM) integration to unify an engineering manufacturer’s sales processes and transform its data management and visualization capabilities.",
      "paragraphHtml": "<p>Learn how SmartBug deployed a custom customer relationship management (CRM) integration to unify an engineering manufacturer&#x2019;s sales processes and transform its data management and visualization capabilities.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "Learn How to Build a 100%+ Increase in Top-of-Funnel Engagement",
      "headingHtml": "<h3>Learn How to Build a 100%+ Increase in Top-of-Funnel Engagement</h3>",
      "firstParagraph": "Explore how SmartBug joined forces with a leading medical device consulting firm to increase Tier 1 partnerships through proven top-of-funnel account-based marketing (ABM) campaigns.",
      "paragraphHtml": "<p>Explore how SmartBug joined forces with a leading medical device consulting firm to increase Tier 1 partnerships through proven top-of-funnel account-based marketing (ABM) campaigns.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find Out How We Won a 94% Increase in MoM Revenue: SMS & Email",
      "headingHtml": "<h3>Find Out How We Won a 94% Increase in MoM Revenue: SMS &amp; Email</h3>",
      "firstParagraph": "Explore how SmartBug harnessed the power of SMS and email marketing to propel the e-commerce revenue potential of a nationally recognized olive oil brand.",
      "paragraphHtml": "<p>Explore how SmartBug harnessed the power of SMS and email marketing to propel the e-commerce revenue potential of a nationally recognized olive oil brand.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Unmatched Expertise, Uncompromising Quality.",
      "headingHtml": "<h2 class=\"team-callout-alt__heading\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"29\" height=\"30\" viewBox=\"0 0 29 30\" fill=\"none\"> <path d=\"M0 30V0H29L0 30Z\" fill=\"#FBEC00\"/> </svg> <span>Unmatched Expertise, Uncompromising Quality.</span> </h2>",
      "firstParagraph": "We don’t take the word “expert” lightly. Our people aren’t just digital marketers. They’re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that yo...",
      "paragraphHtml": "<p>We don&#x2019;t take the word &#x201c;expert&#x201d; lightly. Our people aren&#x2019;t just digital marketers. They&#x2019;re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that you just don&#x2019;t find anywhere else. Period.</p>",
      "words": 56,
      "direct": false,
      "issue": "First paragraph is 56 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Win So You Can Win",
      "headingHtml": "<h2 class=\"recognition__heading h3\">We Win So You Can Win</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What Our Clients Say:",
      "headingHtml": "<h2>What Our Clients Say:</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular Resources",
      "headingHtml": "<h2 class=\"resource-cards__heading\">Popular Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The Definitive Guide to HubSpot & Salesforce Integration",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/definite-guide-to-hubspot-salesforce-integration\"> The Definitive Guide to HubSpot &amp; Salesforce Integration </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The Beginner’s Guide to HubSpot Integrations to Maximize Business Operations",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/the-beginners-guide-to-hubspot-integrations-to-maximize-business-operations\"> The Beginner&#x2019;s Guide to HubSpot Integrations to Maximize Business Operations </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "An Ultimate Guide to Perfecting Your Marketing Attribution Reporting",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/attribution-reporting\"> An Ultimate Guide to Perfecting Your Marketing Attribution Reporting </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 81/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: digital, most, decorated, elite, partner, all, systemsmarketing, systemssales, systemsrevops, systemsweb, systemscustomer, systemscommerce, systems.

Details

Why it matters

Check name

GEO: Entity clarity

Score

81/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 81/100 and needs improvement.

Evidence

{
  "title": "Full Service Digital Agency | Most Decorated HubSpot Elite Partner | SmartBug Media®",
  "h1": "All SystemsMarketing SystemsSales SystemsRevOps SystemsWeb SystemsCustomer SystemsCommerce SystemsSales Systems|, Grow.",
  "description": "SmartBug Media is a full service HubSpot agency creating resilient growth at every phase of the customer lifecycle to deliver predictable revenue for our clients.",
  "topicOverlap": 0.35294117647058826,
  "topicTerms": [
    "full",
    "service",
    "digital",
    "agency",
    "most",
    "decorated",
    "hubspot",
    "elite",
    "partner",
    "smartbug",
    "media",
    "all",
    "systemsmarketing",
    "systemssales",
    "systemsrevops",
    "systemsweb",
    "systemscustomer",
    "systemscommerce",
    "systems"
  ],
  "descriptionTerms": [
    "smartbug",
    "media",
    "full",
    "service",
    "hubspot",
    "agency",
    "creating",
    "resilient",
    "growth",
    "every",
    "phase",
    "customer",
    "lifecycle",
    "deliver",
    "predictable",
    "revenue",
    "clients"
  ],
  "missingFromDescription": [
    "digital",
    "most",
    "decorated",
    "elite",
    "partner",
    "all",
    "systemsmarketing",
    "systemssales",
    "systemsrevops",
    "systemsweb",
    "systemscustomer",
    "systemscommerce",
    "systems"
  ],
  "score": 81,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

5 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 5,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 5,
      "heading": "H2: Centered on Excellence",
      "text": "Your customers are on a journey. That’s why our experts train year-round to ensure we provide the best technology and most sound strategies to help you deliver value at every stage—creating happy customers, raving fans, and a business with predictable, resilient growth.",
      "words": 44,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (44 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Your customers are on a journey. That&#x2019;s why our experts train year-round to ensure we provide the best technology and most sound strategies to help you deliver value at every stage&#x2014;creating happy customers, raving fans, and a business with predictable, resilient growth.</p>"
    },
    {
      "index": 7,
      "heading": "H3: Marketing",
      "text": "It’s about creating a growing marketing funnel. You get there by connecting with a full service digital agency that not only provides demand generation built on inbound principles, but also maximizes paid media, web development, public relations, top-tier creative, and more.",
      "words": 42,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (42 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>It&#x2019;s about creating a growing marketing funnel. You get there by connecting with a full service digital agency that not only provides demand generation built on inbound principles, but also maximizes paid media, web development, public relations, top-tier creative, and more.</p>"
    },
    {
      "index": 10,
      "heading": "H3: Web CMS",
      "text": "Let’s make sure your website does the heavy lifting. We’ll migrate existing content to your content management system (CMS) of choice—HubSpot, WordPress, or Shopify—and transform your online presence with visuals, functionality, and content strategically crafted for lead generation.",
      "words": 42,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (42 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Let&#x2019;s make sure your website does the heavy lifting. We&#x2019;ll migrate existing content to your content management system (CMS) of choice<span>&#x2014;</span>HubSpot, WordPress, or Shopify<span>&#x2014;and </span>transform your online presence with visuals, functionality, and content strategically crafted for lead generation.&#xa0;</p>"
    },
    {
      "index": 12,
      "heading": "H3: Payments & E-Commerce",
      "text": "Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience—and we’re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.",
      "words": 44,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (44 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience&#x2014;and we&#x2019;re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.<span aria-label data-stringify-type=\"paragraph-break\"></span></p>"
    },
    {
      "index": 17,
      "heading": "H2: Unmatched Expertise, Uncompromising Quality.",
      "text": "We don’t take the word “expert” lightly. Our people aren’t just digital marketers. They’re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that you just don’t find anywhere else. Period.",
      "words": 56,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (56 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>We don&#x2019;t take the word &#x201c;expert&#x201d; lightly. Our people aren&#x2019;t just digital marketers. They&#x2019;re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that you just don&#x2019;t find anywhere else. Period.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 8,
  "questionH2s": [
    {
      "index": 7,
      "text": "What Our Clients Say:",
      "isQuestion": true,
      "html": "<h2>What Our Clients Say:</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

22 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 3,
  "failing": [
    {
      "heading": "The World's Most Decorated HubSpot Digital Agency.",
      "headingHtml": "<h2 style=\"text-align: center; font-size: 36px;\">The World&apos;s Most Decorated HubSpot Digital Agency.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "250+",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">250</span><span class=\"stats-alt__stat-suffix\">+</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1200+",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">1200</span><span class=\"stats-alt__stat-suffix\">+</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "19",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">19</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "2025",
      "headingHtml": "<h3 class=\"stats-alt__stat-stat h2\"> <span class=\"stats-alt__stat-number\">2025</span> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "We Know Where You Grow from Here.",
      "headingHtml": "<h2 class=\"pain-points__heading\">We Know Where You Grow from Here.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sales",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--red\"> <a href=\"https://www.smartbugmedia.com/sales\"> <span>Sales</span> </a> </h3>",
      "firstParagraph": "Find and qualify leads faster—and close quicker. We have the teams and the tools to make selling smarter by reaching your most likely customers and giving them what they need throughout the entire buyer’s journey.",
      "paragraphHtml": "<p>Find and qualify leads faster&#x2014;and close quicker. We have the teams and the tools to make selling smarter by reaching your most likely customers and giving them what they need throughout the entire buyer&#x2019;s journey.</p>",
      "words": 37,
      "direct": false,
      "issue": "First paragraph is 37 words and does not look like a concise direct answer."
    },
    {
      "heading": "Revenue Operations",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--yellow\"> <a href=\"https://www.smartbugmedia.com/revenue-operations\"> <span>Revenue Operations</span> </a> </h3>",
      "firstParagraph": "Generate more revenue from your sales and marketing—and propel those deals with seamless automation, in-depth reporting, smart segmentation, and the right analytics. Plus, get the tools and expertise you need for subscriptions, billing, and payments.",
      "paragraphHtml": "<p>Generate more revenue from your sales and marketing&#x2014;and propel those deals with seamless automation, in-depth reporting, smart segmentation, and the right analytics. Plus, get the tools and expertise you need for subscriptions, billing, and payments.</p>",
      "words": 36,
      "direct": false,
      "issue": "First paragraph is 36 words and does not look like a concise direct answer."
    },
    {
      "heading": "Web CMS",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--teal\"> <a href=\"https://www.smartbugmedia.com/web-cms\"> <span>Web CMS</span> </a> </h3>",
      "firstParagraph": "Let’s make sure your website does the heavy lifting. We’ll migrate existing content to your content management system (CMS) of choice—HubSpot, WordPress, or Shopify—and transform your online presence with visuals, functionality, and content strategically crafted for lead generation.",
      "paragraphHtml": "<p>Let&#x2019;s make sure your website does the heavy lifting. We&#x2019;ll migrate existing content to your content management system (CMS) of choice<span>&#x2014;</span>HubSpot, WordPress, or Shopify<span>&#x2014;and </span>transform your online presence with visuals, functionality, and content strategically crafted for lead generation.&#xa0;</p>",
      "words": 42,
      "direct": false,
      "issue": "First paragraph is 42 words and does not look like a concise direct answer."
    },
    {
      "heading": "Payments & E-Commerce",
      "headingHtml": "<h3 class=\"solutions-wheel__title solutions-wheel__title--yellow\"> <a href=\"https://www.smartbugmedia.com/payments-and-ecommerce\"> <span>Payments &amp; E-Commerce</span> </a> </h3>",
      "firstParagraph": "Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience—and we’re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.",
      "paragraphHtml": "<p>Streamlined quote-to-cash, payments, subscriptions, and quotes simplify the customer experience&#x2014;and we&#x2019;re ahead of the curve. Being a pioneer in HubSpot Commerce Hub and a leader in Klaviyo and Shopify, our team brings you wins using well-proven strategies that accelerate time to revenue.<span aria-label data-stringify-type=\"paragraph-break\"></span></p>",
      "words": 44,
      "direct": false,
      "issue": "First paragraph is 44 words and does not look like a concise direct answer."
    },
    {
      "heading": "Successful Launches",
      "headingHtml": "<h2 class=\"case-studies__heading\">Successful Launches</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Discover How We Increased a Client's Trade Show Attendance by 7x",
      "headingHtml": "<h3>Discover How We Increased a Client&apos;s Trade Show Attendance by 7x</h3>",
      "firstParagraph": "Using a digital overlay, SmartBug catapulted engagement at our client’s in-person event. Learn how our carefully crafted strategy led to an increase in marketing-qualified leads (MQLs), demo requests, and booth visits and garnered SmartBug the HubSpot Impact Award.",
      "paragraphHtml": "<p>Using a digital overlay, SmartBug catapulted engagement at our client&#x2019;s in-person event. Learn how our carefully crafted strategy led to an increase in marketing-qualified leads (MQLs), demo requests, and booth visits and garnered SmartBug the HubSpot Impact Award.</p>",
      "words": 39,
      "direct": false,
      "issue": "First paragraph is 39 words and does not look like a concise direct answer."
    },
    {
      "heading": "See How We Achieved a 5% Reduction in Time Spent on Data Management",
      "headingHtml": "<h3>See How We Achieved a 5% Reduction in Time Spent on Data Management</h3>",
      "firstParagraph": "Learn how SmartBug deployed a custom customer relationship management (CRM) integration to unify an engineering manufacturer’s sales processes and transform its data management and visualization capabilities.",
      "paragraphHtml": "<p>Learn how SmartBug deployed a custom customer relationship management (CRM) integration to unify an engineering manufacturer&#x2019;s sales processes and transform its data management and visualization capabilities.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "Learn How to Build a 100%+ Increase in Top-of-Funnel Engagement",
      "headingHtml": "<h3>Learn How to Build a 100%+ Increase in Top-of-Funnel Engagement</h3>",
      "firstParagraph": "Explore how SmartBug joined forces with a leading medical device consulting firm to increase Tier 1 partnerships through proven top-of-funnel account-based marketing (ABM) campaigns.",
      "paragraphHtml": "<p>Explore how SmartBug joined forces with a leading medical device consulting firm to increase Tier 1 partnerships through proven top-of-funnel account-based marketing (ABM) campaigns.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find Out How We Won a 94% Increase in MoM Revenue: SMS & Email",
      "headingHtml": "<h3>Find Out How We Won a 94% Increase in MoM Revenue: SMS &amp; Email</h3>",
      "firstParagraph": "Explore how SmartBug harnessed the power of SMS and email marketing to propel the e-commerce revenue potential of a nationally recognized olive oil brand.",
      "paragraphHtml": "<p>Explore how SmartBug harnessed the power of SMS and email marketing to propel the e-commerce revenue potential of a nationally recognized olive oil brand.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Unmatched Expertise, Uncompromising Quality.",
      "headingHtml": "<h2 class=\"team-callout-alt__heading\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"29\" height=\"30\" viewBox=\"0 0 29 30\" fill=\"none\"> <path d=\"M0 30V0H29L0 30Z\" fill=\"#FBEC00\"/> </svg> <span>Unmatched Expertise, Uncompromising Quality.</span> </h2>",
      "firstParagraph": "We don’t take the word “expert” lightly. Our people aren’t just digital marketers. They’re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that yo...",
      "paragraphHtml": "<p>We don&#x2019;t take the word &#x201c;expert&#x201d; lightly. Our people aren&#x2019;t just digital marketers. They&#x2019;re truly skilled experts who come from world-renowned, billion-dollar brands, industry-leading organizations, and top-tier schools and universities. With us, you work with people who have the kind of experience and skills that you just don&#x2019;t find anywhere else. Period.</p>",
      "words": 56,
      "direct": false,
      "issue": "First paragraph is 56 words and does not look like a concise direct answer."
    },
    {
      "heading": "We Win So You Can Win",
      "headingHtml": "<h2 class=\"recognition__heading h3\">We Win So You Can Win</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "What Our Clients Say:",
      "headingHtml": "<h2>What Our Clients Say:</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular Resources",
      "headingHtml": "<h2 class=\"resource-cards__heading\">Popular Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The Definitive Guide to HubSpot & Salesforce Integration",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/definite-guide-to-hubspot-salesforce-integration\"> The Definitive Guide to HubSpot &amp; Salesforce Integration </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The Beginner’s Guide to HubSpot Integrations to Maximize Business Operations",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/the-beginners-guide-to-hubspot-integrations-to-maximize-business-operations\"> The Beginner&#x2019;s Guide to HubSpot Integrations to Maximize Business Operations </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "An Ultimate Guide to Perfecting Your Marketing Attribution Reporting",
      "headingHtml": "<h3 class=\"resource-cards__title h4\"> <a href=\"https://www.smartbugmedia.com/attribution-reporting\"> An Ultimate Guide to Perfecting Your Marketing Attribution Reporting </a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 84/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: digital, most, decorated, elite, partner, all, systemsmarketing, systemssales, systemsrevops, systemsweb, systemscustomer, systemscommerce, systems.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

84/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 84/100 and needs improvement.

Evidence

{
  "title": "Full Service Digital Agency | Most Decorated HubSpot Elite Partner | SmartBug Media®",
  "h1": "All SystemsMarketing SystemsSales SystemsRevOps SystemsWeb SystemsCustomer SystemsCommerce SystemsSales Systems|, Grow.",
  "description": "SmartBug Media is a full service HubSpot agency creating resilient growth at every phase of the customer lifecycle to deliver predictable revenue for our clients.",
  "topicOverlap": 0.35294117647058826,
  "definitionCount": 5,
  "topicTerms": [
    "full",
    "service",
    "digital",
    "agency",
    "most",
    "decorated",
    "hubspot",
    "elite",
    "partner",
    "smartbug",
    "media",
    "all",
    "systemsmarketing",
    "systemssales",
    "systemsrevops",
    "systemsweb",
    "systemscustomer",
    "systemscommerce",
    "systems"
  ],
  "descriptionTerms": [
    "smartbug",
    "media",
    "full",
    "service",
    "hubspot",
    "agency",
    "creating",
    "resilient",
    "growth",
    "every",
    "phase",
    "customer",
    "lifecycle",
    "deliver",
    "predictable",
    "revenue",
    "clients"
  ],
  "missingFromDescription": [
    "digital",
    "most",
    "decorated",
    "elite",
    "partner",
    "all",
    "systemsmarketing",
    "systemssales",
    "systemsrevops",
    "systemsweb",
    "systemscustomer",
    "systemscommerce",
    "systems"
  ],
  "score": 84,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

2 image(s) are missing width/height attributes. 2 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 2427,
  "htmlBytes": 492132,
  "imagesMissingDimensions": [
    {
      "src": "https://www.smartbugmedia.com/hubfs/Globalia%202022/elite-partner-1.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://www.smartbugmedia.com/hubfs/Globalia%202022/elite-partner-1.png\" class=\"hs-image-widget \" style=\"max-width: 100%; height: auto;\" alt=\"HubSpot Elite Solutions Partner Program logo\" title=\"HubSpot Elite Solutions Partner Program logo\" loading=\"lazy\">"
    },
    {
      "src": "https://www.smartbugmedia.com/hubfs/callout-team.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.smartbugmedia.com/hubfs/callout-team.png\" alt=\"SmartBug team photo\" class=\"team-callout-alt__image\">"
    }
  ],
  "possibleDialogs": [
    "<div id=\"hs-eu-cookie-confirmation\" class=\"hs-cookie-notification-position-bottom\" data-nosnippet=\"true\" role=\"dialog\" aria-describedby=\"hs-eu-policy-wording\" aria-label=\"Cookie banner\" tabindex=\"-1\"><div id=\"hs-eu-cookie-confirmation-inner\"><div id=\"hs-eu-header-container\"><button id=\"hs-eu-close-button\" class=\"hs-close-button\" aria-label=\"Dismiss cookie banner\" tabindex=\"0\"><svg version=\"1.1\" id=\"Layer_1\" xmlns=\"http://www.w3.org/2000/svg\" x=\"0px\" y=\"0px\" viewBox=\"0 0 32 32\"><path fill=\"cur...",
    "<div id=\"hs-interactives-modal-overlay\" class=\"go1632949049\"></div>"
  ],
  "score": 80,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "The World's Most Decorated HubSpot Digital Agency.",
      "html": "<h2 style=\"text-align: center; font-size: 36px;\">The World&apos;s Most Decorated HubSpot Digital Agency.</h2>"
    },
    {
      "text": "We Know Where You Grow from Here.",
      "html": "<h2 class=\"pain-points__heading\">We Know Where You Grow from Here.</h2>"
    },
    {
      "text": "Centered on Excellence",
      "html": "<h2 class=\"solutions-wheel__heading aos-init\" data-aos=\"fade-in\" data-aos-anchor=\".solutions-wheel\" data-aos-delay=\"0\"> Centered on Excellence </h2>"
    },
    {
      "text": "Successful Launches",
      "html": "<h2 class=\"case-studies__heading\">Successful Launches</h2>"
    },
    {
      "text": "Unmatched Expertise, Uncompromising Quality.",
      "html": "<h2 class=\"team-callout-alt__heading\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"29\" height=\"30\" viewBox=\"0 0 29 30\" fill=\"none\"> <path d=\"M0 30V0H29L0 30Z\" fill=\"#FBEC00\"/> </svg> <span>Unmatched Expertise, Uncompromising Quality.</span> </h2>"
    },
    {
      "text": "We Win So You Can Win",
      "html": "<h2 class=\"recognition__heading h3\">We Win So You Can Win</h2>"
    },
    {
      "text": "What Our Clients Say:",
      "html": "<h2>What Our Clients Say:</h2>"
    },
    {
      "text": "Popular Resources",
      "html": "<h2 class=\"resource-cards__heading\">Popular Resources</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Full Service Digital Agency work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Full Service Digital Agency free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Full Service Digital Agency compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Full Service Digital Agency work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Full Service Digital Agency free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Full Service Digital Agency compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 110999
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "The World's Most Decorated HubSpot Digital Agency.",
      "html": "<h2 style=\"text-align: center; font-size: 36px;\">The World&apos;s Most Decorated HubSpot Digital Agency.</h2>"
    },
    {
      "text": "We Know Where You Grow from Here.",
      "html": "<h2 class=\"pain-points__heading\">We Know Where You Grow from Here.</h2>"
    },
    {
      "text": "Centered on Excellence",
      "html": "<h2 class=\"solutions-wheel__heading aos-init\" data-aos=\"fade-in\" data-aos-anchor=\".solutions-wheel\" data-aos-delay=\"0\"> Centered on Excellence </h2>"
    },
    {
      "text": "Successful Launches",
      "html": "<h2 class=\"case-studies__heading\">Successful Launches</h2>"
    },
    {
      "text": "Unmatched Expertise, Uncompromising Quality.",
      "html": "<h2 class=\"team-callout-alt__heading\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"29\" height=\"30\" viewBox=\"0 0 29 30\" fill=\"none\"> <path d=\"M0 30V0H29L0 30Z\" fill=\"#FBEC00\"/> </svg> <span>Unmatched Expertise, Uncompromising Quality.</span> </h2>"
    },
    {
      "text": "We Win So You Can Win",
      "html": "<h2 class=\"recognition__heading h3\">We Win So You Can Win</h2>"
    },
    {
      "text": "What Our Clients Say:",
      "html": "<h2>What Our Clients Say:</h2>"
    },
    {
      "text": "Popular Resources",
      "html": "<h2 class=\"resource-cards__heading\">Popular Resources</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Full Service Digital Agency work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Full Service Digital Agency free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Full Service Digital Agency compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Full Service Digital Agency work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Full Service Digital Agency?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Full Service Digital Agency free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Full Service Digital Agency compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Performance and AccessibilityAccessibilityBrowser audit

Elements use prohibited ARIA attributes

100 Fail

Check name

Elements use prohibited ARIA attributes

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.10/aria-prohibited-attr)."
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

50 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

50 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

1 warning found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "1 warning found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

Preload Largest Contentful Paint image

20 Fail

Check name

Preload Largest Contentful Paint image

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 290 ms

Fix guidance

If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. [Learn more about preloading LCP elements](https://web.dev/articles/optimize-lcp#optimize_when_the_resource_is_discovered).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 290 ms",
  "description": "If the LCP element is dynamically added to the page, you should preload the image in order to improve LCP. [Learn more about preloading LCP elements](https://web.dev/articles/optimize-lcp#optimize_when_the_resource_is_discovered).",
  "numericValue": 291.6908000000003
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

20 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

33.5 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "33.5 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 33488.73199999992
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

16 Fail

Check name

Loading performance

Score

18/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 2,
      "displayValue": "3.7 s",
      "numericValue": 3692.9360500000007
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 0,
      "displayValue": "8.6 s",
      "numericValue": 8643.008149999998
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "27.5 s",
      "numericValue": 27514.510043504182
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "59,600 ms",
      "numericValue": 59602.952399999995
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 0,
      "displayValue": "2,590 ms",
      "numericValue": 2586
    },
    {
      "id": "server-response-time",
      "title": "Reduce initial server response time",
      "score": 0,
      "displayValue": "Root document took 1,230 ms",
      "numericValue": 1229.6429999999998
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 0,
      "displayValue": "98.9 s",
      "numericValue": 98903.88845
    },
    {
      "id": "uses-rel-preconnect",
      "title": "Preconnect to required origins",
      "score": 100
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "220 ms",
      "numericValue": 219.441
    },
    {
      "id": "third-party-summary",
      "title": "Reduce the impact of third-party code",
      "score": 0,
      "displayValue": "Third-party code blocked the main thread for 19,750 ms"
    },
    {
      "id": "largest-contentful-paint-element",
      "title": "Largest Contentful Paint element",
      "score": 0,
      "displayValue": "8,640 ms"
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

15 Fail

Check name

Image optimization

Score

25/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    },
    {
      "id": "uses-responsive-images",
      "title": "Properly size images",
      "score": 50,
      "displayValue": "Est savings of 51 KiB",
      "numericValue": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

10 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 7, 2026	40/100	Level 2, Agent-Limited	Current report