CanAgentUse

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https://www.splunk.com/

SCANNED

Jun 8, 2026, 4:30 PM

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https://www.splunk.com/

SCANNED

Jun 8, 2026, 4:30:33 PMJun 8, 2026, 4:30 PM

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47/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Splunk | Unified Security & Observability for Digital Resilience

Splunk is the key to enterprise resilience. Our platform enables organizations around the world to prevent major issues, absorb shocks and accelerate digital transformation.

Next step

Turn this report into a fix workflow

24 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	43	Priority fix	7	15	1	View details
Discoverability	71	Needs work	5	4	0	View details
Content Readiness	46	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	4	Priority fix	4	24	2	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	4	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	0	Priority fix	0	8	0	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	84	Mostly ready	7	0	13
GEO Readiness	88	Mostly ready	3	0	3
AIO Readiness	89	Mostly ready	3	0	4
AEO Readiness	75	Mostly ready	1	0	6
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	54	Needs work	18	8	1	View details
Performance	46	Priority fix	10	5	1	View details
Accessibility	69	Needs work	8	3	0	View details

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

50 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization",
    "VideoObject"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://unpkg.com",
            "rel": "preconnect"
          },
          {
            "url": "https://www.google-analytics.com",
            "rel": "preconnect"
          },
          {
            "url": "https://www.cisco.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.cookielaw.org",
            "rel": "preconnect"
          },
          {
            "url": "https://www.googletagmanager.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.signalfx.com",
            "rel": "preconnect"
          },
          {
            "url": "https://snap.licdn.com",
            "rel": "preconnect"
          },
          {
            "url": "https://bat.bing.com",
            "rel": "preconnect"
          },
          {
            "url": "https://munchkin.marketo.net",
            "rel": "preconnect"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html;charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html;charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "upgrade-insecure-requests; frame-ancestors *.splunk.com *.touchcast.com *.salesforce.com *.cisco.com *.rainfocus.com;"
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

33 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": "nosniff nosniff"
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

25 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

25 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

25 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

25 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "Content-Type \"text/html;charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 40698,
        "excerpt": "<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; missing <footer> landmark; skipped heading levels; 15 links missing accessible names; 10 buttons missing accessible names; 0/3 applicable form inputs have autocomplete attributes (3 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": false,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a data-track-analytics=\"true\" href=\"#splunk-main-content\" class=\"skipMainContent__link splunk-btn sp-btn-borderless\" tabindex=\"0\"> </a>",
      "<a data-track-analytics=\"true\" href=\"/en_us/form/combat-financial-fraud-and-crime-with-splunk-data-driven-solutions.html\" target=\"_self\" class=\"promo__card__link_wrapper\"> </a>",
      "<a data-track-analytics=\"true\" href=\"/en_us/form/a-strategic-approach-for-ai-implementation-in-discrete-manufacturing.html\" target=\"_self\" class=\"promo__card__link_wrapper\"> </a>",
      "<a data-track-analytics=\"true\" href=\"/en_us/form/maximize-network-resilience-for-communications-and-media.html\" target=\"_self\" class=\"promo__card__link_wrapper\"> </a>",
      "<a id=\"hp-hero-container\" class=\"page-anchor\"></a>",
      "<a id=\"logo-animation-container\" class=\"page-anchor\"></a>",
      "<a id=\"build-digital-resilience\" class=\"page-anchor\"></a>",
      "<a id=\"ai-driven-container\" class=\"page-anchor\"></a>",
      "<a id=\"btm-half-container\" class=\"page-anchor\"></a>",
      "<a id=\"comliance-tab-content\" class=\"page-anchor\"></a>",
      "<a class=\"splunkADACarousel-slideButtonContainer no-analytics\" href=\"#HeinekenCarouselOneimage-0\" data-track-analytics=\"false\" data-slide-reference=\"0\"> <div class=\"splunkADACarousel-slideButton\">&#xa0;</div> </a>",
      "<a class=\"splunkADACarousel-slideButtonContainer active no-analytics\" href=\"#HeinekenCarouselOneimage-1\" data-track-analytics=\"false\" data-slide-reference=\"1\"> <div class=\"splunkADACarousel-slideButton\">&#xa0;</div> </a>",
      "<a class=\"splunkADACarousel-slideButtonContainer no-analytics\" href=\"#HeinekenCarouselOneimage-2\" data-track-analytics=\"false\" data-slide-reference=\"2\"> <div class=\"splunkADACarousel-slideButton\">&#xa0;</div> </a>",
      "<a id=\"hp-ender-container\" class=\"page-anchor\"></a>",
      "<a id=\"hp-ender-btns\" class=\"page-anchor\"></a>"
    ],
    "inaccessibleButtons": [
      "<button class=\"promo_banner__close\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"32\" height=\"32\" viewBox=\"0 0 32 32\" fill=\"none\"> <rect x=\"5.33398\" y=\"7.27344\" width=\"2.74255\" height=\"27.4255\" rx=\"1.26977\" transform=\"rotate(-45 5.33398 7.27344)\" fill=\"#4B4D52\"/> <rect x=\"7.27344\" y=\"26.666\" width=\"2.74255\" height=\"27.4255\" rx=\"1.26977\" transform=\"rotate(-135 7.27344 26.666)\" fill=\"#4B4D52\"/> </svg> </button>",
      "<button class=\"close__searchbar__mobile\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\"> <path d=\"M0.89493 2.10685C0.585007 1.79693 0.585008 1.29445 0.894931 0.984524L0.98465 0.894804C1.29457 0.584882 1.79706 0.584882 2.10698 0.894804L13.1051 11.893C13.4151 12.2029 13.4151 12.7054 13.1051 13.0153L13.0154 13.105C12.7055 13.4149 12.203 13.4149 11.8931 13.105L0.89493 2.10685Z\" fill=\"#131315\"/> <path d=\"M2.1066 13.105C1.79668 13.4149 1.29419 13.4149 0",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"close__searchbar__mobile\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\"> <path d=\"M0.89493 2.10685C0.585007 1.79693 0.585008 1.29445 0.894931 0.984524L0.98465 0.894804C1.29457 0.584882 1.79706 0.584882 2.10698 0.894804L13.1051 11.893C13.4151 12.2029 13.4151 12.7054 13.1051 13.0153L13.0154 13.105C12.7055 13.4149 12.203 13.4149 11.8931 13.105L0.89493 2.10685Z\" fill=\"#131315\"/> <path d=\"M2.1066 13.105C1.79668 13.4149 1.29419 13.4149 0",
      "<button class=\"menu__item__btn search_btn__flyout\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"> <path d=\"M10.25 4.50195C13.7018 4.50195 16.5 7.30017 16.5 10.752C16.4999 12.1765 16.0222 13.4889 15.2197 14.54L18.7568 18.0771C19.082 18.4026 19.0821 18.9305 18.7568 19.2559C18.4315 19.5812 17.9036 19.5811 17.5781 19.2559L14.041 15.7188C12.9893 16.5227 11.676 17.002 10.25 17.002C6.7983 17.002 4.00013 14.2036 4 10.752C4 7.30017 6.79822 4.50195 10.25 4",
      "<button class=\"close__searchbar__desktop\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"14\" height=\"14\" viewBox=\"0 0 14 14\" fill=\"none\"> <path d=\"M0.89493 2.10685C0.585007 1.79693 0.585008 1.29445 0.894931 0.984524L0.98465 0.894804C1.29457 0.584882 1.79706 0.584882 2.10698 0.894804L13.1051 11.893C13.4151 12.2029 13.4151 12.7054 13.1051 13.0153L13.0154 13.105C12.7055 13.4149 12.203 13.4149 11.8931 13.105L0.89493 2.10685Z\" fill=\"#131315\"/> <path d=\"M2.1066 13.105C1.79668 13.4149 1.29419 13.4149 "
    ],
    "missingAutocompleteInputs": [
      "<input type=\"text\" class=\"placeholder__input\" placeholder=\"Search\" aria-label=\"Search\" id=\"query\" name=\"query\" spellcheck=\"false\" data-ms-editor=\"true\">",
      "<input type=\"text\" class=\"placeholder__input\" placeholder=\"Search\" aria-label=\"Search\" id=\"query\" name=\"query\" spellcheck=\"false\" data-ms-editor=\"true\">",
      "<input type=\"text\" class=\"placeholder__input\" placeholder=\"Search\" aria-label=\"Search\" id=\"query\" name=\"query\" spellcheck=\"false\" data-ms-editor=\"true\">"
    ],
    "imagesMissingAlt": [
      "<img src=\"/content/dam/splunk2/en_us/images/promotions-global-nav/promo-industries-financial-global-nav.png\">",
      "<img src=\"/content/dam/splunk2/en_us/images/homepage/fy26/icon-documents-color-w.svg\">",
      "<img src=\"/content/dam/splunk2/en_us/images/homepage/fy26/icon-documents-color-w.svg\">"
    ],
    "skippedHeadingLevels": [
      "h4: Splunk is now a Cisco company",
      "h4: See Splunk Cloud Platform in action",
      "h4: See why Splunk is an 11-time Leader in the Gartner® Magic Quadrant™ for SIEM",
      "h4: See how Splunk is a 3-time Leader in the Gartner® Magic Quadrant™ for Observability Platforms",
      "h4: Support",
      "h1: Complete data. AI you can trust.",
      "h2: Trusted by leaders worldwide",
      "h2: When disruption isn't an option",
      "h2: Digital resilience platform",
      "h2: Agentic SOC",
      "h2: Agentic observability",
      "h2: AI built for observability and security",
      "h2: 2000+ integrations",
      "h2: Why the world’s leading enterprises trust Splunk",
      "h3: $120B",
      "h3: 8M",
      "h3: 75%+",
      "h3: 90%",
      "h3: 3x",
      "h3: €10B",
      "h3: 10x",
      "h3: 25k",
      "h2: Leader in security and observability",
      "h2: Trending industry research",
      "h3: The State of Observability",
      "h3: The State of Observability",
      "h2: The Hidden Costs of Downtime 2026",
      "h2: The CISO Report 2026",
      "h2: The New Rules of Data Management",
      "h2: Splunk use cases and solutions",
      "h4: Compliance",
      "h4: Advanced threat detection",
      "h4: Fraud prevention",
      "h4: AI-driven incident prediction (AIOps)",
      "h4: Application performance monitoring (APM)",
      "h4: Alert noise reduction",
      "h4: Compliance",
      "h2: Adhere to compliance requirements",
      "h4: Advanced threat detection",
      "h2: Rapidly detect advanced persistent threats (APTs)",
      "h4: Fraud prevention",
      "h2: Streamline fraud detection and response",
      "h4: AI-driven incident prediction (AIOps)",
      "h2: Protect service performance with AIOps",
      "h4: Application performance monitoring (APM)",
      "h2: Troubleshoot and optimize performance",
      "h4: Alert noise reduction",
      "h2: Prioritize alerts with confidence",
      "h2: Customer ratings and reviews",
      "h2: Start your journey with Splunk"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 50,
    "links": 212,
    "inaccessibleLinks": 15,
    "buttons": 29,
    "inaccessibleButtons": 10,
    "images": 125,
    "imagesWithAlt": 122,
    "autocompleteInputs": 3,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 3
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input name="query"> is missing tool-param-description.
<input name="flyout__platform"> is missing tool-param-description.
<input name="flyout__security"> is missing tool-param-description.
<input name="flyout__observability"> is missing tool-param-description.
<input name="flyout__industries"> is missing tool-param-description.
<input name="flyout__resources"> is missing tool-param-description.
<input name="query"> is missing tool-param-description.
<input name="flyout__support"> is missing tool-param-description.
<input name="flyout__login"> is missing tool-param-description.
<input name="query"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 244,
        "interactiveWithTags": 0,
        "totalCount": 247,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__platform\"> is missing tool-param-description.",
          "<input name=\"flyout__security\"> is missing tool-param-description.",
          "<input name=\"flyout__observability\"> is missing tool-param-description.",
          "<input name=\"flyout__industries\"> is missing tool-param-description.",
          "<input name=\"flyout__resources\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__support\"> is missing tool-param-description.",
          "<input name=\"flyout__login\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 12,
        "issues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__platform\"> is missing tool-param-description.",
          "<input name=\"flyout__security\"> is missing tool-param-description.",
          "<input name=\"flyout__observability\"> is missing tool-param-description.",
          "<input name=\"flyout__industries\"> is missing tool-param-description.",
          "<input name=\"flyout__resources\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__support\"> is missing tool-param-description.",
          "<input name=\"flyout__login\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__platform\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__security\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__observability\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__industries\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__resources\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__support\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"flyout__login\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 244,
        "interactiveWithTags": 0,
        "totalCount": 247,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__platform\"> is missing tool-param-description.",
          "<input name=\"flyout__security\"> is missing tool-param-description.",
          "<input name=\"flyout__observability\"> is missing tool-param-description.",
          "<input name=\"flyout__industries\"> is missing tool-param-description.",
          "<input name=\"flyout__resources\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"flyout__support\"> is missing tool-param-description.",
          "<input name=\"flyout__login\"> is missing tool-param-description.",
          "<input name=\"query\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 3,
    "formsWithTags": 0,
    "totalInteractive": 244,
    "interactiveWithTags": 0,
    "totalCount": 247,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input name=\"query\"> is missing tool-param-description.",
      "<input name=\"flyout__platform\"> is missing tool-param-description.",
      "<input name=\"flyout__security\"> is missing tool-param-description.",
      "<input name=\"flyout__observability\"> is missing tool-param-description.",
      "<input name=\"flyout__industries\"> is missing tool-param-description.",
      "<input name=\"flyout__resources\"> is missing tool-param-description.",
      "<input name=\"query\"> is missing tool-param-description.",
      "<input name=\"flyout__support\"> is missing tool-param-description.",
      "<input name=\"flyout__login\"> is missing tool-param-description.",
      "<input name=\"query\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Fri, 05 Jun 2026 17:07:53 GMT",
  "schemaDates": [
    "2021-01-01"
  ],
  "metaDateCount": 0,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 80/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: unified, security, observability, complete, data, trust.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 80/100 and needs improvement.

Evidence

{
  "title": "Splunk | Unified Security & Observability for Digital Resilience",
  "h1": "Complete data. AI you can trust.",
  "description": "Splunk is the key to enterprise resilience. Our platform enables organizations around the world to prevent major issues, absorb shocks and accelerate digital transformation.",
  "topicOverlap": 0.3333333333333333,
  "topicTerms": [
    "splunk",
    "unified",
    "security",
    "observability",
    "digital",
    "resilience",
    "complete",
    "data",
    "trust"
  ],
  "descriptionTerms": [
    "splunk",
    "key",
    "enterprise",
    "resilience",
    "platform",
    "enables",
    "organizations",
    "around",
    "world",
    "prevent",
    "major",
    "issues",
    "absorb",
    "shocks",
    "accelerate",
    "digital",
    "transformation"
  ],
  "missingFromDescription": [
    "unified",
    "security",
    "observability",
    "complete",
    "data",
    "trust"
  ],
  "score": 80,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 32,
  "passing": 5,
  "failing": [
    {
      "heading": "Trusted by leaders worldwide",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Trusted by leaders worldwide</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "When disruption isn't an option",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk2-h2\"><span class=\"hp-text-gradient\">When disruption isn&apos;t an option</span></span></h2>",
      "firstParagraph": "Trust the unified platform for security and observability at massive scale.",
      "paragraphHtml": "<p style=\"text-align: center;\"><span style=\"color: rgb(255,255,255);\">Trust the unified platform for security and observability at massive scale. </span></p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Digital resilience platform",
      "headingHtml": "<h2 class=\"splunk2-h5 splunk2-color \">Digital resilience platform</h2>",
      "firstParagraph": "Unify cross-domain machine data at petabyte scale into contextualized, trusted intelligence. Give teams and AI a complete foundation to preempt issues and activate AgenticOps.",
      "paragraphHtml": "<p>Unify cross-domain machine data at petabyte scale into contextualized, trusted intelligence. Give teams and AI a complete foundation to preempt issues and activate AgenticOps.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentic SOC",
      "headingHtml": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic SOC</h2>",
      "firstParagraph": "Unify threat detection, investigation, and response with AI and built-in Cisco Talos threat intel. Use AI to anticipate, find, and stop emerging threats at machine speed.",
      "paragraphHtml": "<p>Unify threat detection, investigation,&#xa0; and response with AI and built-in Cisco Talos threat intel. Use AI to anticipate, find, and stop emerging threats at machine speed.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentic observability",
      "headingHtml": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic observability</h2>",
      "firstParagraph": "See the business impact of every performance problem across any stack, owned and unowned networks, and AI workloads. Use AI to predict, preempt, and investigate fast.",
      "paragraphHtml": "<p>See the business impact of every performance problem across any stack, owned and unowned networks, and AI workloads. Use AI to predict, preempt, and investigate fast.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI built for observability and security",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">AI built for observability and security</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "2000+ integrations",
      "headingHtml": "<h2 class=\"integrations-hero__title splunk-new-gradient-dark-left\"> 2000+ integrations<br> </h2>",
      "firstParagraph": "Connect, extend, and act on your data with integrations and apps on Splunkbase — across cloud, SaaS, IT, and machine data from OT and IoT. Instrument with native open Telemetry support, SDKs, and agents.",
      "paragraphHtml": "<p>Connect, extend, and act on your data with integrations and apps on Splunkbase &#x2014; across cloud, SaaS, IT, and machine data from OT and IoT. Instrument with native open Telemetry support, SDKs, and agents.</p>",
      "words": 33,
      "direct": false,
      "issue": "First paragraph is 33 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why the world’s leading enterprises trust Splunk",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Why the world&#x2019;s leading enterprises trust Splunk</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "$120B",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"120\" data-unit=\"B\" data-start-unit=\"&#x24;\">&#x24;120B</h3>",
      "firstParagraph": "in market capitalization protected",
      "paragraphHtml": "<p class=\"stats__label\">in market capitalization protected</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "8M",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"8\" data-unit=\"M\" data-start-unit=\"&#x24;\">8M</h3>",
      "firstParagraph": "traces and 50M spans captured",
      "paragraphHtml": "<p class=\"stats__label\">traces and 50M spans captured</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "75%+",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"75\" data-unit=\"%+\">75%+</h3>",
      "firstParagraph": "faster issue detection",
      "paragraphHtml": "<p class=\"stats__label\">faster issue detection </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "90%",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"90\" data-unit=\"%\">90%</h3>",
      "firstParagraph": "fewer backend issues",
      "paragraphHtml": "<p class=\"stats__label\">fewer backend issues</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "3x",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"3\" data-unit=\"x\">3x</h3>",
      "firstParagraph": "faster threat response times",
      "paragraphHtml": "<p class=\"stats__label\">faster threat response times </p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "€10B",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"10\" data-unit=\"B\" data-start-unit=\"&#x20ac;\">&#x20ac;10B </h3>",
      "firstParagraph": "($10.45B) projected in e-commerce sales by 2026",
      "paragraphHtml": "<p class=\"stats__label\">(&#x24;10.45B) projected in e-commerce sales by 2026 </p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "10x",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"10\" data-unit=\"x\">10x</h3>",
      "firstParagraph": "faster MTTR",
      "paragraphHtml": "<p class=\"stats__label\">faster MTTR</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "25k",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"25\" data-unit=\"k\">25k</h3>",
      "firstParagraph": "hours saved per month with automation",
      "paragraphHtml": "<p class=\"stats__label\">hours saved per month with automation</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trending industry research",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Trending industry research</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><img src=\"/content/dam/splunk2/en_us/images/homepage/fy26/icon-documents-color-w.svg\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "The State of Observability",
      "headingHtml": "<h3 class=\"splunk2-h2\"><span style=\"color: rgb(255,255,255);\">The State of Observability</span></h3>",
      "firstParagraph": "See why leaders generate 53% higher ROI from their observability practice compared to their peers.",
      "paragraphHtml": "<p><span style=\"color: rgb(255,255,255);\">See why leaders generate 53% higher ROI from their observability practice compared to their peers.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "The State of Observability",
      "headingHtml": "<h3 class=\"splunk2-h2\"><span style=\"color: rgb(255,255,255);\">The State of Observability</span></h3>",
      "firstParagraph": "See why leaders generate 53% higher ROI from their observability practice compared to their peers.",
      "paragraphHtml": "<p><span style=\"color: rgb(255,255,255);\">See why leaders generate 53% higher ROI from their observability practice compared to their peers.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Hidden Costs of Downtime 2026",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The Hidden Costs of Downtime 2026 </h2>",
      "firstParagraph": "Downtime is up and costs are skyrocketing. Learn how to protect your organization.",
      "paragraphHtml": "<p> Downtime is up and costs are skyrocketing. Learn how to protect your organization. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "The CISO Report 2026",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The CISO Report 2026 </h2>",
      "firstParagraph": "Learn how CISOs are transforming AI risk into AI-powered resilience.",
      "paragraphHtml": "<p> Learn how CISOs are transforming AI risk into AI-powered resilience. </p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "The New Rules of Data Management",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The New Rules of Data Management </h2>",
      "firstParagraph": "Learn how to reduce data complexity and costs to drive better outcomes.",
      "paragraphHtml": "<p> Learn how to reduce data complexity and costs to drive better outcomes. </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Adhere to compliance requirements",
      "headingHtml": "<h2>Adhere to compliance requirements</h2>",
      "firstParagraph": "Splunk automates compliance monitoring, streamlines audits, and delivers real-time security visibility, helping organizations quickly report and prove adherence to standards like PCI, HIPAA, GDPR, and more.",
      "paragraphHtml": "<p>Splunk automates compliance monitoring, streamlines audits, and delivers real-time security visibility, helping organizations quickly report and prove adherence to standards like PCI, HIPAA, GDPR, and more.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Rapidly detect advanced persistent threats (APTs)",
      "headingHtml": "<h2>Rapidly detect advanced persistent threats (APTs)</h2>",
      "firstParagraph": "Splunk’s behavioral analytics, machine learning, and risk scoring help analysts surface anomalies and defend against insider threats, credential access and compromise, lateral movement, and living off the land attacks.",
      "paragraphHtml": "<p>Splunk&#x2019;s behavioral analytics, machine learning, and risk scoring help analysts surface anomalies and defend against insider threats, credential access and compromise, lateral movement, and living off the land attacks.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Protect service performance with AIOps",
      "headingHtml": "<h2>Protect service performance with AIOps</h2>",
      "firstParagraph": "Splunk IT Service Intelligence (ITSI) uses AI and machine learning to identify anomalies, correlate data from multiple monitoring sources into a single live view, reduce alert noise, and proactively prevent outages.",
      "paragraphHtml": "<p>Splunk IT Service Intelligence (ITSI) uses AI and machine learning to identify anomalies, correlate data from multiple monitoring sources into a single live view, reduce alert noise, and proactively prevent outages.</p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Prioritize alerts with confidence",
      "headingHtml": "<h2>Prioritize alerts with confidence</h2>",
      "firstParagraph": "Monitor, detect, and resolve incidents from one place and reduce noise with automated event correlation, real-time and predictive performance dashboards, and integration with IT service management tools.",
      "paragraphHtml": "<p>Monitor, detect, and resolve incidents from one place and reduce noise with automated event correlation, real-time and predictive performance dashboards, and integration with IT service management tools.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer ratings and reviews",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Customer ratings and reviews</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

3 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

1 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 93,
      "heading": "H2: Start your journey with Splunk",
      "text": "Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Gartner Peer Insights content consists of the opinions of individual end users based on their own experiences, and should not be construed as statements of fact, nor do they represent the views of Gartner or its affiliates. Gartner does not endorse any vendor, product or service depicted in this content nor makes any warranties, expressed or implied, with respect to this content, about its accuracy or completeness, including any warranties of merchantability or fitness for a particular pur..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 80/100 and needs improvement.

3 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 80/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": true,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [
    "Splunk"
  ],
  "schemaDates": [
    "2021-01-01"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.cisco.com/site/us/en/about/corporate-strategy-office/acquisitions/splunk/index.html",
      "text": "Find out more",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/site/us/en/about/corporate-strategy-office/acquisitions/splunk/index.html\" target=\"_blank\" class=\"promo_banner__cta\" rel=\"noopener\">Find out more</a>"
    },
    {
      "href": "/en_us/about-us/events.html",
      "text": "Events",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/events.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/predictive-maintenance.svg\" alt=\"Events\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Events</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-us/why-splunk.html",
      "text": "Why Splunk",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/why-splunk.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/checkmark.svg\" alt=\"Why Splunk \"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Why Splunk </span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-splunk/awards.html",
      "text": "Awards and Recognition",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-splunk/awards.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/awards.svg\" alt=\"Awards and Recognition\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Awards and Recognition</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-us/how-splunk-compares.html",
      "text": "Splunk vs. the Competition",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/how-splunk-compares.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/group.svg\" alt=\"Splunk vs. the Competition \"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Splunk vs. the Competition </span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\">Contact Us</a>"
    },
    {
      "href": "/en_us/about-us/events.html",
      "text": "events logo",
      "html": "<a data-track-analytics=\"true\" class=\"btn btn--transparent menu__calendar link link--nav\" href=\"/en_us/about-us/events.html\" target=\"_self\" aria-label=\"Events\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\" fill=\"none\"> <path d=\"M14.0833 15C13.5 15 13.0069 14.7986 12.6042 14.3958C12.2014 13.993 12 13.5 12 12.9166C12 12.3333 12.2014 11.8402 12.6042 11.4375C13.0069 11.0347 13.5 10.8333 14.0833 10.8333C14.6667 10.8333 15.1597 11.0347 15.5625 11.4375C15.9653 1..."
    },
    {
      "href": "/en_us/about-splunk/awards.html",
      "text": "View awards and recognition",
      "html": "<a class=\"splunk-btn multiline sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/about-splunk/awards.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" rel=\"noopener noreferrer\"><span class=\"custom-analytics-class customAnalytics-\">View awards and recognition</span> </a>"
    },
    {
      "href": "/en_us/solutions/compliance.html",
      "text": "Learn about compliance solutions",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/solutions/compliance.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Learn about compliance solutions</sp..."
    },
    {
      "href": "/en_us/products/it-service-intelligence.html",
      "text": "Learn about ITSI and AIOps",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/products/it-service-intelligence.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Learn about ITSI and AIO..."
    },
    {
      "href": "/en_us/products/apm-application-performance-monitoring.html",
      "text": "Discover more about APM",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/products/apm-application-performance-monitoring.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Discover..."
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Splunk",
      "html": "<a class=\"splunk-btn multiline spacing-right spacing-bottom sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style no-analytics\" href=\"/en_us/about-splunk/contact-us.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Contact Splunk<..."
    },
    {
      "href": "/en_us/about-splunk.html",
      "text": "About Splunk",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk.html\" target=\"_self\"> About Splunk </a>"
    },
    {
      "href": "/en_us/about-us/how-splunk-compares.html",
      "text": "How Splunk Compares",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-us/how-splunk-compares.html\" target=\"_self\"> How Splunk Compares </a>"
    },
    {
      "href": "https://www.cisco.com/c/m/en_us/about/csr/esg-hub/governance/policies.html",
      "text": "Splunk Policy Positions",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"https://www.cisco.com/c/m/en_us/about/csr/esg-hub/governance/policies.html\" target=\"_blank\" rel=\"noopener\"> Splunk Policy Positions </a>"
    },
    {
      "href": "/en_us/about-splunk/splunk-data-security-and-privacy.html",
      "text": "Splunk Protects",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/splunk-data-security-and-privacy.html\" target=\"_self\"> Splunk Protects </a>"
    },
    {
      "href": "/en_us/about-us/why-splunk.html",
      "text": "Why Splunk?",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-us/why-splunk.html\" target=\"_self\"> Why Splunk? </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\"> Contact Us </a>"
    },
    {
      "href": "https://www.linkedin.com/company/splunk",
      "text": "LinkedIn",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.linkedin.com/company/splunk\" data-color=\"splunk-gray-darker\" title=\"LinkedIn \" target=\"_blank\" data-platform=\"linkedin\" class=\"linkedin button-wrap\" rel=\"noopener\"> <div class=\"lazyload social-icon splunk-gray-darker social-icon-image\" style=\"background-color: initial; color: splunk-gray-darker;\" data-background-image=\"/content/dam/splunk2/en_us/images/icon-library/footer/v2_b/linkedin-social-icon-dark.svg\" data-hover-image=\"/content/dam/splunk..."
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html",
      "text": "Privacy",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html\" target=\"_blank\" rel=\"noopener\">Privacy</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies",
      "text": "Cookies / Do not sell or share my personal data",
      "html": "<a id=\"cookie-banner\" data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies\" target=\"_self\" rel=\"noopener\">Cookies / Do not sell or share my personal data</a>"
    },
    {
      "href": "https://www.cisco.com/c/dam/en_us/about/supply-chain/cisco-modern-slavery-statement.pdf",
      "text": "Modern Slavery",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/dam/en_us/about/supply-chain/cisco-modern-slavery-statement.pdf\" target=\"_blank\" rel=\"noopener\">Modern Slavery</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en_us/talk-to-sales.html",
      "text": "Contact Sales",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/talk-to-sales.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/customer-support.svg\" alt=\"Contact Sales\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Contact Sales</span> </div> </div> </a>"
    },
    {
      "href": "http://help.splunk.com/",
      "text": "Documentation",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"http://help.splunk.com/\" target=\"_blank\" rel=\"noopener\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/document.svg\" alt=\"Documentation\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Documentation</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/customer-success/support-programs.html",
      "text": "Customer Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/customer-success/support-programs.html\" target=\"_self\">Customer Support</a>"
    },
    {
      "href": "https://splunk.my.site.com/customer/s",
      "text": "Support Portal",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"https://splunk.my.site.com/customer/s\" target=\"_blank\" rel=\"noopener\">Support Portal</a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\">Contact Us</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/support/index.html",
      "text": "Cisco Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"https://www.cisco.com/c/en/us/support/index.html\" target=\"_blank\" rel=\"noopener\">Cisco Support</a>"
    },
    {
      "href": "/en_us/customer-success/appdynamics-support.html",
      "text": "AppDynamics Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/customer-success/appdynamics-support.html\" target=\"_self\">AppDynamics Support</a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Splunk",
      "html": "<a class=\"splunk-btn multiline spacing-right spacing-bottom sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style no-analytics\" href=\"/en_us/about-splunk/contact-us.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Contact Splunk<..."
    },
    {
      "href": "https://help.splunk.com/en",
      "text": "Documentation",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"https://help.splunk.com/en\" target=\"_blank\" rel=\"noopener\"> Documentation </a>"
    },
    {
      "href": "/en_us/talk-to-sales.html",
      "text": "Contact Sales",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/talk-to-sales.html\" target=\"_self\"> Contact Sales </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\"> Contact Us </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/en_us/about-splunk/splunk-data-security-and-privacy.html",
      "text": "Splunk Protects",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/splunk-data-security-and-privacy.html\" target=\"_self\"> Splunk Protects </a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html",
      "text": "Privacy",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html\" target=\"_blank\" rel=\"noopener\">Privacy</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies",
      "text": "Cookies / Do not sell or share my personal data",
      "html": "<a id=\"cookie-banner\" data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies\" target=\"_self\" rel=\"noopener\">Cookies / Do not sell or share my personal data</a>"
    },
    {
      "href": "/en_us/legal/terms/terms-of-use.html",
      "text": "Website Terms of Use",
      "html": "<a data-track-analytics=\"true\" href=\"/en_us/legal/terms/terms-of-use.html\" target=\"_self\" rel=\"noopener noreferrer\">Website Terms of Use</a>"
    }
  ],
  "score": 80,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

101 image(s) are missing width/height attributes. 32 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 32,
  "passing": 5,
  "failing": [
    {
      "heading": "Trusted by leaders worldwide",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Trusted by leaders worldwide</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "When disruption isn't an option",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk2-h2\"><span class=\"hp-text-gradient\">When disruption isn&apos;t an option</span></span></h2>",
      "firstParagraph": "Trust the unified platform for security and observability at massive scale.",
      "paragraphHtml": "<p style=\"text-align: center;\"><span style=\"color: rgb(255,255,255);\">Trust the unified platform for security and observability at massive scale. </span></p>",
      "words": 11,
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    },
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      "firstParagraph": "Unify cross-domain machine data at petabyte scale into contextualized, trusted intelligence. Give teams and AI a complete foundation to preempt issues and activate AgenticOps.",
      "paragraphHtml": "<p>Unify cross-domain machine data at petabyte scale into contextualized, trusted intelligence. Give teams and AI a complete foundation to preempt issues and activate AgenticOps.</p>",
      "words": 24,
      "direct": false,
      "issue": "First paragraph is 24 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentic SOC",
      "headingHtml": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic SOC</h2>",
      "firstParagraph": "Unify threat detection, investigation, and response with AI and built-in Cisco Talos threat intel. Use AI to anticipate, find, and stop emerging threats at machine speed.",
      "paragraphHtml": "<p>Unify threat detection, investigation,&#xa0; and response with AI and built-in Cisco Talos threat intel. Use AI to anticipate, find, and stop emerging threats at machine speed.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Agentic observability",
      "headingHtml": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic observability</h2>",
      "firstParagraph": "See the business impact of every performance problem across any stack, owned and unowned networks, and AI workloads. Use AI to predict, preempt, and investigate fast.",
      "paragraphHtml": "<p>See the business impact of every performance problem across any stack, owned and unowned networks, and AI workloads. Use AI to predict, preempt, and investigate fast.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI built for observability and security",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">AI built for observability and security</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p>&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "2000+ integrations",
      "headingHtml": "<h2 class=\"integrations-hero__title splunk-new-gradient-dark-left\"> 2000+ integrations<br> </h2>",
      "firstParagraph": "Connect, extend, and act on your data with integrations and apps on Splunkbase — across cloud, SaaS, IT, and machine data from OT and IoT. Instrument with native open Telemetry support, SDKs, and agents.",
      "paragraphHtml": "<p>Connect, extend, and act on your data with integrations and apps on Splunkbase &#x2014; across cloud, SaaS, IT, and machine data from OT and IoT. Instrument with native open Telemetry support, SDKs, and agents.</p>",
      "words": 33,
      "direct": false,
      "issue": "First paragraph is 33 words and does not look like a concise direct answer."
    },
    {
      "heading": "Why the world’s leading enterprises trust Splunk",
      "headingHtml": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Why the world&#x2019;s leading enterprises trust Splunk</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "$120B",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"120\" data-unit=\"B\" data-start-unit=\"&#x24;\">&#x24;120B</h3>",
      "firstParagraph": "in market capitalization protected",
      "paragraphHtml": "<p class=\"stats__label\">in market capitalization protected</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "8M",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"8\" data-unit=\"M\" data-start-unit=\"&#x24;\">8M</h3>",
      "firstParagraph": "traces and 50M spans captured",
      "paragraphHtml": "<p class=\"stats__label\">traces and 50M spans captured</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "75%+",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"75\" data-unit=\"%+\">75%+</h3>",
      "firstParagraph": "faster issue detection",
      "paragraphHtml": "<p class=\"stats__label\">faster issue detection </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "90%",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"90\" data-unit=\"%\">90%</h3>",
      "firstParagraph": "fewer backend issues",
      "paragraphHtml": "<p class=\"stats__label\">fewer backend issues</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "3x",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"3\" data-unit=\"x\">3x</h3>",
      "firstParagraph": "faster threat response times",
      "paragraphHtml": "<p class=\"stats__label\">faster threat response times </p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "€10B",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"10\" data-unit=\"B\" data-start-unit=\"&#x20ac;\">&#x20ac;10B </h3>",
      "firstParagraph": "($10.45B) projected in e-commerce sales by 2026",
      "paragraphHtml": "<p class=\"stats__label\">(&#x24;10.45B) projected in e-commerce sales by 2026 </p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "10x",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"10\" data-unit=\"x\">10x</h3>",
      "firstParagraph": "faster MTTR",
      "paragraphHtml": "<p class=\"stats__label\">faster MTTR</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "25k",
      "headingHtml": "<h3 class=\"stats__value splunk-new-gradient-dark-left counter\" data-start=\"0\" data-end=\"25\" data-unit=\"k\">25k</h3>",
      "firstParagraph": "hours saved per month with automation",
      "paragraphHtml": "<p class=\"stats__label\">hours saved per month with automation</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trending industry research",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Trending industry research</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><img src=\"/content/dam/splunk2/en_us/images/homepage/fy26/icon-documents-color-w.svg\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "The State of Observability",
      "headingHtml": "<h3 class=\"splunk2-h2\"><span style=\"color: rgb(255,255,255);\">The State of Observability</span></h3>",
      "firstParagraph": "See why leaders generate 53% higher ROI from their observability practice compared to their peers.",
      "paragraphHtml": "<p><span style=\"color: rgb(255,255,255);\">See why leaders generate 53% higher ROI from their observability practice compared to their peers.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "The State of Observability",
      "headingHtml": "<h3 class=\"splunk2-h2\"><span style=\"color: rgb(255,255,255);\">The State of Observability</span></h3>",
      "firstParagraph": "See why leaders generate 53% higher ROI from their observability practice compared to their peers.",
      "paragraphHtml": "<p><span style=\"color: rgb(255,255,255);\">See why leaders generate 53% higher ROI from their observability practice compared to their peers.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Hidden Costs of Downtime 2026",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The Hidden Costs of Downtime 2026 </h2>",
      "firstParagraph": "Downtime is up and costs are skyrocketing. Learn how to protect your organization.",
      "paragraphHtml": "<p> Downtime is up and costs are skyrocketing. Learn how to protect your organization. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "The CISO Report 2026",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The CISO Report 2026 </h2>",
      "firstParagraph": "Learn how CISOs are transforming AI risk into AI-powered resilience.",
      "paragraphHtml": "<p> Learn how CISOs are transforming AI risk into AI-powered resilience. </p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "The New Rules of Data Management",
      "headingHtml": "<h2 class=\"headline splunk2-h4\"> The New Rules of Data Management </h2>",
      "firstParagraph": "Learn how to reduce data complexity and costs to drive better outcomes.",
      "paragraphHtml": "<p> Learn how to reduce data complexity and costs to drive better outcomes. </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Adhere to compliance requirements",
      "headingHtml": "<h2>Adhere to compliance requirements</h2>",
      "firstParagraph": "Splunk automates compliance monitoring, streamlines audits, and delivers real-time security visibility, helping organizations quickly report and prove adherence to standards like PCI, HIPAA, GDPR, and more.",
      "paragraphHtml": "<p>Splunk automates compliance monitoring, streamlines audits, and delivers real-time security visibility, helping organizations quickly report and prove adherence to standards like PCI, HIPAA, GDPR, and more.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Rapidly detect advanced persistent threats (APTs)",
      "headingHtml": "<h2>Rapidly detect advanced persistent threats (APTs)</h2>",
      "firstParagraph": "Splunk’s behavioral analytics, machine learning, and risk scoring help analysts surface anomalies and defend against insider threats, credential access and compromise, lateral movement, and living off the land attacks.",
      "paragraphHtml": "<p>Splunk&#x2019;s behavioral analytics, machine learning, and risk scoring help analysts surface anomalies and defend against insider threats, credential access and compromise, lateral movement, and living off the land attacks.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Protect service performance with AIOps",
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      "firstParagraph": "Splunk IT Service Intelligence (ITSI) uses AI and machine learning to identify anomalies, correlate data from multiple monitoring sources into a single live view, reduce alert noise, and proactively prevent outages.",
      "paragraphHtml": "<p>Splunk IT Service Intelligence (ITSI) uses AI and machine learning to identify anomalies, correlate data from multiple monitoring sources into a single live view, reduce alert noise, and proactively prevent outages.</p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Prioritize alerts with confidence",
      "headingHtml": "<h2>Prioritize alerts with confidence</h2>",
      "firstParagraph": "Monitor, detect, and resolve incidents from one place and reduce noise with automated event correlation, real-time and predictive performance dashboards, and integration with IT service management tools.",
      "paragraphHtml": "<p>Monitor, detect, and resolve incidents from one place and reduce noise with automated event correlation, real-time and predictive performance dashboards, and integration with IT service management tools.</p>",
      "words": 27,
      "direct": false,
      "issue": "First paragraph is 27 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer ratings and reviews",
      "headingHtml": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Customer ratings and reviews</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
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  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 22,
  "questionH2s": [
    {
      "index": 2,
      "text": "When disruption isn't an option",
      "isQuestion": true,
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk2-h2\"><span class=\"hp-text-gradient\">When disruption isn&apos;t an option</span></span></h2>"
    },
    {
      "index": 8,
      "text": "Why the world’s leading enterprises trust Splunk",
      "isQuestion": true,
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Why the world&#x2019;s leading enterprises trust Splunk</span></h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 80/100 and needs improvement.

2 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 80/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": true,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [
    "Splunk"
  ],
  "schemaDates": [
    "2021-01-01"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.cisco.com/site/us/en/about/corporate-strategy-office/acquisitions/splunk/index.html",
      "text": "Find out more",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/site/us/en/about/corporate-strategy-office/acquisitions/splunk/index.html\" target=\"_blank\" class=\"promo_banner__cta\" rel=\"noopener\">Find out more</a>"
    },
    {
      "href": "/en_us/about-us/events.html",
      "text": "Events",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/events.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/predictive-maintenance.svg\" alt=\"Events\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Events</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-us/why-splunk.html",
      "text": "Why Splunk",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/why-splunk.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/checkmark.svg\" alt=\"Why Splunk \"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Why Splunk </span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-splunk/awards.html",
      "text": "Awards and Recognition",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-splunk/awards.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/awards.svg\" alt=\"Awards and Recognition\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Awards and Recognition</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-us/how-splunk-compares.html",
      "text": "Splunk vs. the Competition",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/about-us/how-splunk-compares.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/group.svg\" alt=\"Splunk vs. the Competition \"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Splunk vs. the Competition </span> </div> </div> </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\">Contact Us</a>"
    },
    {
      "href": "/en_us/about-us/events.html",
      "text": "events logo",
      "html": "<a data-track-analytics=\"true\" class=\"btn btn--transparent menu__calendar link link--nav\" href=\"/en_us/about-us/events.html\" target=\"_self\" aria-label=\"Events\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"24\" height=\"20\" viewBox=\"0 0 24 20\" fill=\"none\"> <path d=\"M14.0833 15C13.5 15 13.0069 14.7986 12.6042 14.3958C12.2014 13.993 12 13.5 12 12.9166C12 12.3333 12.2014 11.8402 12.6042 11.4375C13.0069 11.0347 13.5 10.8333 14.0833 10.8333C14.6667 10.8333 15.1597 11.0347 15.5625 11.4375C15.9653 1..."
    },
    {
      "href": "/en_us/about-splunk/awards.html",
      "text": "View awards and recognition",
      "html": "<a class=\"splunk-btn multiline sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/about-splunk/awards.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" rel=\"noopener noreferrer\"><span class=\"custom-analytics-class customAnalytics-\">View awards and recognition</span> </a>"
    },
    {
      "href": "/en_us/solutions/compliance.html",
      "text": "Learn about compliance solutions",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/solutions/compliance.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Learn about compliance solutions</sp..."
    },
    {
      "href": "/en_us/products/it-service-intelligence.html",
      "text": "Learn about ITSI and AIOps",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/products/it-service-intelligence.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Learn about ITSI and AIO..."
    },
    {
      "href": "/en_us/products/apm-application-performance-monitoring.html",
      "text": "Discover more about APM",
      "html": "<a class=\"splunk-btn multiline sp-btn-hollow sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style splunkCTA\" href=\"/en_us/products/apm-application-performance-monitoring.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \" tabindex=\"0\"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Discover..."
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Splunk",
      "html": "<a class=\"splunk-btn multiline spacing-right spacing-bottom sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style no-analytics\" href=\"/en_us/about-splunk/contact-us.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Contact Splunk<..."
    },
    {
      "href": "/en_us/about-splunk.html",
      "text": "About Splunk",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk.html\" target=\"_self\"> About Splunk </a>"
    },
    {
      "href": "/en_us/about-us/how-splunk-compares.html",
      "text": "How Splunk Compares",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-us/how-splunk-compares.html\" target=\"_self\"> How Splunk Compares </a>"
    },
    {
      "href": "https://www.cisco.com/c/m/en_us/about/csr/esg-hub/governance/policies.html",
      "text": "Splunk Policy Positions",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"https://www.cisco.com/c/m/en_us/about/csr/esg-hub/governance/policies.html\" target=\"_blank\" rel=\"noopener\"> Splunk Policy Positions </a>"
    },
    {
      "href": "/en_us/about-splunk/splunk-data-security-and-privacy.html",
      "text": "Splunk Protects",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/splunk-data-security-and-privacy.html\" target=\"_self\"> Splunk Protects </a>"
    },
    {
      "href": "/en_us/about-us/why-splunk.html",
      "text": "Why Splunk?",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-us/why-splunk.html\" target=\"_self\"> Why Splunk? </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\"> Contact Us </a>"
    },
    {
      "href": "https://www.linkedin.com/company/splunk",
      "text": "LinkedIn",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.linkedin.com/company/splunk\" data-color=\"splunk-gray-darker\" title=\"LinkedIn \" target=\"_blank\" data-platform=\"linkedin\" class=\"linkedin button-wrap\" rel=\"noopener\"> <div class=\"lazyload social-icon splunk-gray-darker social-icon-image\" style=\"background-color: initial; color: splunk-gray-darker;\" data-background-image=\"/content/dam/splunk2/en_us/images/icon-library/footer/v2_b/linkedin-social-icon-dark.svg\" data-hover-image=\"/content/dam/splunk..."
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html",
      "text": "Privacy",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html\" target=\"_blank\" rel=\"noopener\">Privacy</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies",
      "text": "Cookies / Do not sell or share my personal data",
      "html": "<a id=\"cookie-banner\" data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies\" target=\"_self\" rel=\"noopener\">Cookies / Do not sell or share my personal data</a>"
    },
    {
      "href": "https://www.cisco.com/c/dam/en_us/about/supply-chain/cisco-modern-slavery-statement.pdf",
      "text": "Modern Slavery",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/dam/en_us/about/supply-chain/cisco-modern-slavery-statement.pdf\" target=\"_blank\" rel=\"noopener\">Modern Slavery</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en_us/talk-to-sales.html",
      "text": "Contact Sales",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"/en_us/talk-to-sales.html\" target=\"_self\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/customer-support.svg\" alt=\"Contact Sales\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Contact Sales</span> </div> </div> </a>"
    },
    {
      "href": "http://help.splunk.com/",
      "text": "Documentation",
      "html": "<a data-track-analytics=\"true\" class=\"flyout__item\" href=\"http://help.splunk.com/\" target=\"_blank\" rel=\"noopener\"> <div class=\"flyout__item__icon\"> <img src=\"/content/dam/splunk2/en_us/images/icon-library/color-background/document.svg\" alt=\"Documentation\"> </div> <div class=\"flyout__item__content\"> <div class=\"flyout__item__title\"> <span>Documentation</span> </div> </div> </a>"
    },
    {
      "href": "/en_us/customer-success/support-programs.html",
      "text": "Customer Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/customer-success/support-programs.html\" target=\"_self\">Customer Support</a>"
    },
    {
      "href": "https://splunk.my.site.com/customer/s",
      "text": "Support Portal",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"https://splunk.my.site.com/customer/s\" target=\"_blank\" rel=\"noopener\">Support Portal</a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\">Contact Us</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/support/index.html",
      "text": "Cisco Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"https://www.cisco.com/c/en/us/support/index.html\" target=\"_blank\" rel=\"noopener\">Cisco Support</a>"
    },
    {
      "href": "/en_us/customer-success/appdynamics-support.html",
      "text": "AppDynamics Support",
      "html": "<a data-track-analytics=\"true\" class=\"link link--flyout\" href=\"/en_us/customer-success/appdynamics-support.html\" target=\"_self\">AppDynamics Support</a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Splunk",
      "html": "<a class=\"splunk-btn multiline spacing-right spacing-bottom sp-btn-solid sp-btn-inverted none ga-cta custom-analytics-class customAnalytics- standalone style no-analytics\" href=\"/en_us/about-splunk/contact-us.html\" data-track-analytics=\"true\" target=\"_self\" data-target=\"#\" data-is-back-button=\"false\" data-modalcontent-bookmarkable=\"false\" data-urlmobile-behavior=\"_self\" custom-analytics-class=\" \"> <span custom-analytics-class=\" \" class=\"custom-analytics-class customAnalytics-\">Contact Splunk<..."
    },
    {
      "href": "https://help.splunk.com/en",
      "text": "Documentation",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"https://help.splunk.com/en\" target=\"_blank\" rel=\"noopener\"> Documentation </a>"
    },
    {
      "href": "/en_us/talk-to-sales.html",
      "text": "Contact Sales",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/talk-to-sales.html\" target=\"_self\"> Contact Sales </a>"
    },
    {
      "href": "/en_us/about-splunk/contact-us.html",
      "text": "Contact Us",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/contact-us.html\" target=\"_self\"> Contact Us </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/en_us/about-splunk/splunk-data-security-and-privacy.html",
      "text": "Splunk Protects",
      "html": "<a class=\"list-CTA addCursor ga-cta \" data-track-analytics=\"true\" custom-analytics-class=\" \" href=\"/en_us/about-splunk/splunk-data-security-and-privacy.html\" target=\"_self\"> Splunk Protects </a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html",
      "text": "Privacy",
      "html": "<a data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html\" target=\"_blank\" rel=\"noopener\">Privacy</a>"
    },
    {
      "href": "https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies",
      "text": "Cookies / Do not sell or share my personal data",
      "html": "<a id=\"cookie-banner\" data-track-analytics=\"true\" href=\"https://www.cisco.com/c/en/us/about/legal/privacy-full.html#cookies\" target=\"_self\" rel=\"noopener\">Cookies / Do not sell or share my personal data</a>"
    },
    {
      "href": "/en_us/legal/terms/terms-of-use.html",
      "text": "Website Terms of Use",
      "html": "<a data-track-analytics=\"true\" href=\"/en_us/legal/terms/terms-of-use.html\" target=\"_self\" rel=\"noopener noreferrer\">Website Terms of Use</a>"
    }
  ],
  "score": 80,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 83/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: unified, security, observability, complete, data, trust.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

83/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 83/100 and needs improvement.

Evidence

{
  "title": "Splunk | Unified Security & Observability for Digital Resilience",
  "h1": "Complete data. AI you can trust.",
  "description": "Splunk is the key to enterprise resilience. Our platform enables organizations around the world to prevent major issues, absorb shocks and accelerate digital transformation.",
  "topicOverlap": 0.3333333333333333,
  "definitionCount": 8,
  "topicTerms": [
    "splunk",
    "unified",
    "security",
    "observability",
    "digital",
    "resilience",
    "complete",
    "data",
    "trust"
  ],
  "descriptionTerms": [
    "splunk",
    "key",
    "enterprise",
    "resilience",
    "platform",
    "enables",
    "organizations",
    "around",
    "world",
    "prevent",
    "major",
    "issues",
    "absorb",
    "shocks",
    "accelerate",
    "digital",
    "transformation"
  ],
  "missingFromDescription": [
    "unified",
    "security",
    "observability",
    "complete",
    "data",
    "trust"
  ],
  "score": 83,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Trusted by leaders worldwide",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Trusted by leaders worldwide</span></h2>"
    },
    {
      "text": "When disruption isn't an option",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk2-h2\"><span class=\"hp-text-gradient\">When disruption isn&apos;t an option</span></span></h2>"
    },
    {
      "text": "Digital resilience platform",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Digital resilience platform</h2>"
    },
    {
      "text": "Agentic SOC",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic SOC</h2>"
    },
    {
      "text": "Agentic observability",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic observability</h2>"
    },
    {
      "text": "AI built for observability and security",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">AI built for observability and security</span></h2>"
    },
    {
      "text": "2000+ integrations",
      "html": "<h2 class=\"integrations-hero__title splunk-new-gradient-dark-left\"> 2000+ integrations<br> </h2>"
    },
    {
      "text": "Why the world’s leading enterprises trust Splunk",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Why the world&#x2019;s leading enterprises trust Splunk</span></h2>"
    },
    {
      "text": "Leader in security and observability",
      "html": "<h2 class=\"splunk2-h1 splunk-color splunk-white\"><span class=\"hp-text-gradient\">Leader in security and observability</span></h2>"
    },
    {
      "text": "Trending industry research",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Trending industry research</span></h2>"
    },
    {
      "text": "The Hidden Costs of Downtime 2026",
      "html": "<h2 class=\"headline splunk2-h4\"> The Hidden Costs of Downtime 2026 </h2>"
    },
    {
      "text": "The CISO Report 2026",
      "html": "<h2 class=\"headline splunk2-h4\"> The CISO Report 2026 </h2>"
    },
    {
      "text": "The New Rules of Data Management",
      "html": "<h2 class=\"headline splunk2-h4\"> The New Rules of Data Management </h2>"
    },
    {
      "text": "Splunk use cases and solutions",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Splunk use cases and solutions</span></h2>"
    },
    {
      "text": "Adhere to compliance requirements",
      "html": "<h2>Adhere to compliance requirements</h2>"
    },
    {
      "text": "Rapidly detect advanced persistent threats (APTs)",
      "html": "<h2>Rapidly detect advanced persistent threats (APTs)</h2>"
    },
    {
      "text": "Streamline fraud detection and response",
      "html": "<h2>Streamline fraud detection and response</h2>"
    },
    {
      "text": "Protect service performance with AIOps",
      "html": "<h2>Protect service performance with AIOps</h2>"
    },
    {
      "text": "Troubleshoot and optimize performance",
      "html": "<h2>Troubleshoot and optimize performance</h2>"
    },
    {
      "text": "Prioritize alerts with confidence",
      "html": "<h2>Prioritize alerts with confidence</h2>"
    },
    {
      "text": "Customer ratings and reviews",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Customer ratings and reviews</span></h2>"
    },
    {
      "text": "Start your journey with Splunk",
      "html": "<h2 class=\"splunk2-h1 splunk-color splunk-white\"><span class=\"hp-text-gradient\">Start your journey with Splunk</span></h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Splunk?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Splunk work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Splunk?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Splunk free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Splunk compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Splunk?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Splunk work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Splunk compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Trusted by leaders worldwide",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Trusted by leaders worldwide</span></h2>"
    },
    {
      "text": "When disruption isn't an option",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk2-h2\"><span class=\"hp-text-gradient\">When disruption isn&apos;t an option</span></span></h2>"
    },
    {
      "text": "Digital resilience platform",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Digital resilience platform</h2>"
    },
    {
      "text": "Agentic SOC",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic SOC</h2>"
    },
    {
      "text": "Agentic observability",
      "html": "<h2 class=\"splunk2-h5 splunk2-color \">Agentic observability</h2>"
    },
    {
      "text": "AI built for observability and security",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">AI built for observability and security</span></h2>"
    },
    {
      "text": "2000+ integrations",
      "html": "<h2 class=\"integrations-hero__title splunk-new-gradient-dark-left\"> 2000+ integrations<br> </h2>"
    },
    {
      "text": "Why the world’s leading enterprises trust Splunk",
      "html": "<h2 style=\"text-align: center;\"><span class=\"splunk-new-gradient-dark-left\">Why the world&#x2019;s leading enterprises trust Splunk</span></h2>"
    },
    {
      "text": "Leader in security and observability",
      "html": "<h2 class=\"splunk2-h1 splunk-color splunk-white\"><span class=\"hp-text-gradient\">Leader in security and observability</span></h2>"
    },
    {
      "text": "Trending industry research",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Trending industry research</span></h2>"
    },
    {
      "text": "The Hidden Costs of Downtime 2026",
      "html": "<h2 class=\"headline splunk2-h4\"> The Hidden Costs of Downtime 2026 </h2>"
    },
    {
      "text": "The CISO Report 2026",
      "html": "<h2 class=\"headline splunk2-h4\"> The CISO Report 2026 </h2>"
    },
    {
      "text": "The New Rules of Data Management",
      "html": "<h2 class=\"headline splunk2-h4\"> The New Rules of Data Management </h2>"
    },
    {
      "text": "Splunk use cases and solutions",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Splunk use cases and solutions</span></h2>"
    },
    {
      "text": "Adhere to compliance requirements",
      "html": "<h2>Adhere to compliance requirements</h2>"
    },
    {
      "text": "Rapidly detect advanced persistent threats (APTs)",
      "html": "<h2>Rapidly detect advanced persistent threats (APTs)</h2>"
    },
    {
      "text": "Streamline fraud detection and response",
      "html": "<h2>Streamline fraud detection and response</h2>"
    },
    {
      "text": "Protect service performance with AIOps",
      "html": "<h2>Protect service performance with AIOps</h2>"
    },
    {
      "text": "Troubleshoot and optimize performance",
      "html": "<h2>Troubleshoot and optimize performance</h2>"
    },
    {
      "text": "Prioritize alerts with confidence",
      "html": "<h2>Prioritize alerts with confidence</h2>"
    },
    {
      "text": "Customer ratings and reviews",
      "html": "<h2 class=\"splunk2-h1\"><span class=\"hp-text-gradient\">Customer ratings and reviews</span></h2>"
    },
    {
      "text": "Start your journey with Splunk",
      "html": "<h2 class=\"splunk2-h1 splunk-color splunk-white\"><span class=\"hp-text-gradient\">Start your journey with Splunk</span></h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Splunk?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Splunk work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Splunk?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Splunk free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Splunk compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Splunk?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Splunk work?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Splunk compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 141180
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "\n<!DOCTYPE HTML>\n<html lang=\"en\">\n    <head>\n\t<!-- Loading Page Metadata -->\n\t\n    <meta charset=\"UTF-8\"/>\n    <meta http-equiv=\"Content-Type\" content=\"text/html; charset=utf-8\"/>\n\t<meta http-equiv=\"encoding\" content=\"utf-8\"/>\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"/>\n    <title>404 Page | Splunk</title>\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=1\"/>\n    <meta name=\"description\" content=\"Splunk indexes and makes searchable data from any app, server or network device in real time including logs, config files, messages, alerts, scripts and metrics.\"/>\n    <meta name=\"google-site-verification\" content=\"FkgQj_Q2EMJDeZ-2L2s3ZUkxjg4IBuH3r22EhfJgsgw\"/>\n    <!-- Open Graph Meta Tags -->\n    <meta property=\"og:type\" content=\"website\"/>\n  "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.splunk.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.splunk.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.splunk.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.splunk.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

100 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

Performance and AccessibilityAccessibilityBrowser audit

`[lang]` attributes do not have a valid value

33 Fail

Check name

`[lang]` attributes do not have a valid value

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Specifying a valid [BCP 47 language](https://www.w3.org/International/questions/qa-choosing-language-tags#question) on elements helps ensure that text is pronounced correctly by a screen reader. [Learn how to use the `lang` attribute](https://dequeuniversity.com/rules/axe/4.11/valid-lang).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Specifying a valid [BCP 47 language](https://www.w3.org/International/questions/qa-choosing-language-tags#question) on elements helps ensure that text is pronounced correctly by a screen reader. [Learn how to use the `lang` attribute](https://dequeuniversity.com/rules/axe/4.11/valid-lang)."
}

Performance and AccessibilityAccessibilityBrowser audit

`button`, `link`, and `menuitem` elements do not have accessible names.

33 Fail

Check name

`button`, `link`, and `menuitem` elements do not have accessible names.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to make command elements more accessible](https://dequeuniversity.com/rules/axe/4.11/aria-command-name).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "When an element doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn how to make command elements more accessible](https://dequeuniversity.com/rules/axe/4.11/aria-command-name)."
}

Performance and AccessibilityAccessibilityBrowser audit

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.

33 Fail

Check name

Elements with an ARIA `[role]` that require children to contain a specific `[role]` are missing some or all of those required children.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. [Learn more about roles and required children elements](https://dequeuniversity.com/rules/axe/4.11/aria-required-children).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Some ARIA parent roles must contain specific child roles to perform their intended accessibility functions. [Learn more about roles and required children elements](https://dequeuniversity.com/rules/axe/4.11/aria-required-children)."
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

17 Fail

Check name

Image optimization

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Minify JavaScript

17 Fail

Check name

Minify JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 53 KiB

Fix guidance

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 53 KiB",
  "description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
  "numericValue": 40
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

17 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 979 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 979 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 240
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

17 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 180 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 180 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

9 Fail

Check name

Loading performance

Score

49/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 40 ms",
      "numericValue": 36
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 27,
      "displayValue": "3.3 s",
      "numericValue": 3301.0124334801158
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 42,
      "displayValue": "2.5 s",
      "numericValue": 2486.471263021525
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 13,
      "displayValue": "440 ms",
      "numericValue": 438.0000000000001
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 10,
      "displayValue": "8.2 s",
      "numericValue": 8159.6018227369295
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "230 ms",
      "numericValue": 231.4989
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 0,
      "displayValue": "2,180 ms",
      "numericValue": 2177.4995366404924
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 99,
      "displayValue": "0.6 s",
      "numericValue": 593.0018534380297
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

8 Warning

Check name

Improve image delivery

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 39 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 39 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

2 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 8, 2026	47/100	Level 2, Agent-Limited	Current report
Jun 8, 2026	45/100	Level 2, Agent-Limited	View report