Export Report
OVERALL SCORE
Level 2, Agent-Limited
- AI Discoverability 39 out of 100
- Agent Ease of Use 8 out of 100
- Security & Trust 100 out of 100
- GEO, AIO and AEO 76 out of 100
- SEO 92 out of 100
- Performance and Accessibility 51 out of 100
What AI sees of your website
Stripe | Financial Infrastructure to Grow Your Revenue
Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models and manage money movement.
Next step
Turn this report into a fix workflow
22 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.
| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 39 | Priority fix | 9 | 15 | 0 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 50 | Needs work | 5 | 6 | 0 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 8 | Priority fix | 6 | 24 | 0 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 4 | 0 | View details |
| MCP | 25 | Priority fix | 2 | 6 | 0 | View details |
| Skill Discovery | 0 | Priority fix | 0 | 8 | 0 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 76 | Mostly ready | 8 | 3 | 7 | View details |
| GEO Readiness | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| AIO Readiness | 65 | Needs work | 2 | 2 | 3 | View details |
| AEO Readiness | 72 | Needs work | 2 | 1 | 4 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 100 | Strong | 9 | 0 | 0 | |
| Security & Trust | 100 | Strong | 5 | 0 | 0 | |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 51 | Needs work | 24 | 3 | 0 | View details |
| Performance | 25 | Priority fix | 10 | 3 | 0 | View details |
| Accessibility | 100 | Strong | 14 | 0 | 0 |
Prioritized recommendations
Issues ranked by score impact
36 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html> <html lang=\"en\"> <head> <meta charset=\"UTF-8\" /> <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\" /> <meta name=\"description\" content=\"Sorry, but the page you were looking for couldn't be found.\" /> <title>Page not found | Stripe Documentation</title> <link rel=\"icon\" href=\"https://d37ugbyn3rpeym.cloudfront.net/docs/favicon-parallelogram.png\" type=\"text/png\" /> <style> :root { --background: rgb(255, 255, 255); --text: #353a44; --border-color: rgb(216, 222, 228); --action-primary: #533afd; --anchor-hover: rgb(60, 66, 87); background-color: var(--background); color: var(--text); font-family: -apple-system, BlinkMacSystemFon"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is missing or incomplete.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is missing or incomplete.
Evidence
{
"lastModified": null,
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
Needs attention
FAQPage schema
Issue
FAQ content was detected but no FAQPage schema was found.
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"Organization",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
Needs attention
High-value schema types
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"Organization",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "(none)".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=utf-8"
},
"issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": ""
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"(none)\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 64332,
"excerpt": "<!DOCTYPE html><html id=\"\" lang=\"en-IN\"><head><meta charSet=\"utf-8\"/><meta name=\"request-country\" content=\"IN\"/><meta name=\"edge-experiment-treatments\" content=\"\"/><meta name=\"experiment-treatments\" content=\"\"/><meta name=\"experiment-token",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
33 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: invalid h1 (found 2); 28 links missing accessible names.
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": true,
"accessibleLinks": false,
"accessibleButtons": true,
"imageAltCoverage": true,
"formAutocompleteCoverage": true,
"details": {
"inaccessibleLinks": [
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-openai-instant-checkout\" data-analytics-label=\"hero_carousel__openai\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"OpenAI\"><g transform=\"translate(0, -1.9)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M62.983 13C57.493 13 53 17.54 53 23.088s4.492 10.087 9.983 10.087c5.49 0 9.983-4.511 9.983-10.087C72.966 ",
"<a class=\"hds-link\" href=\"/in/customers/amazon\" data-analytics-label=\"hero_carousel__amazon\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Amazon\"><g transform=\"translate(0, 3.6)\"><path fill=\"var(--customerLogoColor, #171d27)\" d=\"M57.614 27.756q-1.37 0-2.413-.599a4.3 4.3 0 0 1-1.622-1.698q-.579-1.1-.579-2.53 0-1.716.85-3.01.868-1.294 2.451-1.989 1.602-.695 3.",
"<a class=\"hds-link\" href=\"/in/newsroom/news/nvidia-collaboration-with-stripe\" data-analytics-label=\"hero_carousel__nvidia\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Nvidia\"><g transform=\"translate(0, 0.4)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M113.259 30.609V16.162h4.046V30.61zM81.423 30.596V16.138h7.266c3.524 0 7.133.771 7.133 6.476v7.982H91.86",
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-ford-agreement\" data-analytics-label=\"hero_carousel__ford\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Ford\"><g transform=\"translate(0, -1.5)\"><path fill=\"var(--customerLogoColor, #003478)\" d=\"M100.254 8C76.8 8 58 15.03 58 23.844c0 8.76 18.955 15.845 42.254 15.845s42.255-7.108 42.255-15.845S123.553 8 100.25",
"<a class=\"hds-link\" href=\"/in/newsroom/news/google-and-stripe\" data-analytics-label=\"hero_carousel__google\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Google\"><g transform=\"translate(0, -1.5)\"><path fill=\"var(--customerLogoColor, #4285f4)\" d=\"M125.996 18.036v13.907c0 5.72-3.368 8.057-7.349 8.057-3.747 0-6.003-2.511-6.853-4.565l2.956-1.233c.526 1.261 1.816 ",
"<a class=\"hds-link\" href=\"/in/customers/shopify\" data-analytics-label=\"hero_carousel__shopify\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Shopify\"><g transform=\"translate(0, -1.7)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M81.752 24.319c-1.008-.533-1.53-.99-1.53-1.619 0-.8.716-1.313 1.86-1.313 1.317 0 2.48.533 2.48.533l.93-2.78s-.853-.648-3.352-.648c",
"<a class=\"hds-link\" href=\"/in/customers/mindbody\" data-analytics-label=\"hero_carousel__mindbody\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Mindbody\"><g transform=\"translate(0, -0.4)\"><path fill=\"var(--customerLogoColor, #2d2d2d)\" d=\"M59.325 22.764v8.628h-3.273v-7.42c0-2.82-.993-3.854-3.04-3.854-2.045 0-3.214 1.467-3.214 4.112v7.16h-3.273v-7.42c0-2.819-.96",
"<a class=\"hds-link\" href=\"/in/customers/ramp\" data-analytics-label=\"hero_carousel__ramp\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Ramp\"><g><path fill=\"var(--customerLogoColor, #010202)\" fill-rule=\"evenodd\" d=\"M105.992 16.948c.986-.68 2.342-.874 3.5-.777 1.356.097 2.736.778 3.698 1.725 1.059 1.044 1.749 2.404 2.045 3.837.296 1.432.296 2.89-.098 4.225-.296",
"<a class=\"hds-link\" href=\"/in/customers/figma\" data-analytics-label=\"hero_carousel__figma\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Figma\"><g transform=\"translate(-1.00, -0.70)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M127.388 32.153q-1.38 0-2.477-.559a4.7 4.7 0 0 1-1.716-1.498q-.62-.969-.619-2.233 0-1.646 1.013-2.673 1.012-1.029 2.898-1.41l3.292-",
"<a class=\"hds-link\" href=\"/in/customers/woo\" data-analytics-label=\"hero_carousel__woocommerce\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"WooCommerce\"><g transform=\"translate(0, -2)\"><path fill=\"var(--customerLogoColor, #873eff)\" d=\"M125.876 27.474c-1.949 0-3.249-1.447-3.249-3.461s1.326-3.487 3.249-3.487 3.301 1.473 3.301 3.487-1.351 3.46-3.301 3.46m0 5.52",
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-and-uber\" data-analytics-label=\"hero_carousel__uber\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Uber\"><g transform=\"translate(0, -1.6)\"><path fill=\"var(--customerLogoColor, #010202)\" d=\"M73.072 12v12.742q0 1.238.38 2.256a5.2 5.2 0 0 0 1.053 1.74q.673.723 1.595 1.106a5.2 5.2 0 0 0 2.004.384q1.053 0 1.974-.3",
"<a class=\"hds-link\" href=\"/in/customers/anthropic\" data-analytics-label=\"hero_carousel__anthropic\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Anthropic\"><g><path fill=\"var(--customerLogoColor, #181818)\" fill-rule=\"evenodd\" d=\"M121.295 14.7c4.474 0 7.634 3.439 7.635 8.323 0 4.837-3.161 8.277-7.635 8.277-4.495 0-7.678-3.44-7.678-8.277 0-4.884 3.183-8.323 7.6",
"<a class=\"hds-link\" href=\"/in/customers/lightspeed-terminal\" data-analytics-label=\"hero_carousel__lightspeed\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Lightspeed\"><g transform=\"translate(-0.00, -0.70)\"><path fill=\"var(--customerLogoColor, #ed5153)\" d=\"m35.667 5 1.603 2.79c.321.578.321 1.283 0 1.86l-9.558 16.583 4.523 7.826a3.99 3.99 0 0 0 3.432 1.988c1.4",
"<a class=\"hds-link\" href=\"/in/customers/cursor\" data-analytics-label=\"hero_carousel__cursor\" data-analytics-category=\"Carousels\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Cursor\"><g><path fill=\"var(--customerLogoColor, #72716d)\" d=\"m50.04 22.9 12.916 7.457a.9.9 0 0 1-.337.337l-12.072 6.97c-.314.181-.7.181-1.014 0l-12.073-6.97a.9.9 0 0 1-.337-.337z\"/><path fill=\"var(--customerLogoColor, #555",
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-openai-instant-checkout\" data-analytics-label=\"hero_carousel__openai\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"OpenAI\"><g transform=\"translate(0, -1.9)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M62.983 13C57.493 13 53 17.54 53 23.088s4.492 10.087 9.983 10.087c5.49 0 9.983-4.511 9.983-",
"<a class=\"hds-link\" href=\"/in/customers/amazon\" data-analytics-label=\"hero_carousel__amazon\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Amazon\"><g transform=\"translate(0, 3.6)\"><path fill=\"var(--customerLogoColor, #171d27)\" d=\"M57.614 27.756q-1.37 0-2.413-.599a4.3 4.3 0 0 1-1.622-1.698q-.579-1.1-.579-2.53 0-1.716.85-3.01.868-1.294 2.451-1.989",
"<a class=\"hds-link\" href=\"/in/newsroom/news/nvidia-collaboration-with-stripe\" data-analytics-label=\"hero_carousel__nvidia\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Nvidia\"><g transform=\"translate(0, 0.4)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M113.259 30.609V16.162h4.046V30.61zM81.423 30.596V16.138h7.266c3.524 0 7.133.771 7.133 6.4",
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-ford-agreement\" data-analytics-label=\"hero_carousel__ford\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Ford\"><g transform=\"translate(0, -1.5)\"><path fill=\"var(--customerLogoColor, #003478)\" d=\"M100.254 8C76.8 8 58 15.03 58 23.844c0 8.76 18.955 15.845 42.254 15.845s42.255-7.108 42.255-15.845S12",
"<a class=\"hds-link\" href=\"/in/newsroom/news/google-and-stripe\" data-analytics-label=\"hero_carousel__google\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Google\"><g transform=\"translate(0, -1.5)\"><path fill=\"var(--customerLogoColor, #4285f4)\" d=\"M125.996 18.036v13.907c0 5.72-3.368 8.057-7.349 8.057-3.747 0-6.003-2.511-6.853-4.565l2.956-1.233c.52",
"<a class=\"hds-link\" href=\"/in/customers/shopify\" data-analytics-label=\"hero_carousel__shopify\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Shopify\"><g transform=\"translate(0, -1.7)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M81.752 24.319c-1.008-.533-1.53-.99-1.53-1.619 0-.8.716-1.313 1.86-1.313 1.317 0 2.48.533 2.48.533l.93-2.78s-.853-.6",
"<a class=\"hds-link\" href=\"/in/customers/mindbody\" data-analytics-label=\"hero_carousel__mindbody\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Mindbody\"><g transform=\"translate(0, -0.4)\"><path fill=\"var(--customerLogoColor, #2d2d2d)\" d=\"M59.325 22.764v8.628h-3.273v-7.42c0-2.82-.993-3.854-3.04-3.854-2.045 0-3.214 1.467-3.214 4.112v7.16h-3.273v-7.",
"<a class=\"hds-link\" href=\"/in/customers/ramp\" data-analytics-label=\"hero_carousel__ramp\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Ramp\"><g><path fill=\"var(--customerLogoColor, #010202)\" fill-rule=\"evenodd\" d=\"M105.992 16.948c.986-.68 2.342-.874 3.5-.777 1.356.097 2.736.778 3.698 1.725 1.059 1.044 1.749 2.404 2.045 3.837.296 1.432.296 2.89-.",
"<a class=\"hds-link\" href=\"/in/customers/figma\" data-analytics-label=\"hero_carousel__figma\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Figma\"><g transform=\"translate(-1.00, -0.70)\"><path fill=\"var(--customerLogoColor, #000)\" d=\"M127.388 32.153q-1.38 0-2.477-.559a4.7 4.7 0 0 1-1.716-1.498q-.62-.969-.619-2.233 0-1.646 1.013-2.673 1.012-1.029 2.8",
"<a class=\"hds-link\" href=\"/in/customers/woo\" data-analytics-label=\"hero_carousel__woocommerce\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"WooCommerce\"><g transform=\"translate(0, -2)\"><path fill=\"var(--customerLogoColor, #873eff)\" d=\"M125.876 27.474c-1.949 0-3.249-1.447-3.249-3.461s1.326-3.487 3.249-3.487 3.301 1.473 3.301 3.487-1.351 3.46-3.3",
"<a class=\"hds-link\" href=\"/in/newsroom/news/stripe-and-uber\" data-analytics-label=\"hero_carousel__uber\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Uber\"><g transform=\"translate(0, -1.6)\"><path fill=\"var(--customerLogoColor, #010202)\" d=\"M73.072 12v12.742q0 1.238.38 2.256a5.2 5.2 0 0 0 1.053 1.74q.673.723 1.595 1.106a5.2 5.2 0 0 0 2.004.384q1.",
"<a class=\"hds-link\" href=\"/in/customers/anthropic\" data-analytics-label=\"hero_carousel__anthropic\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Anthropic\"><g><path fill=\"var(--customerLogoColor, #181818)\" fill-rule=\"evenodd\" d=\"M121.295 14.7c4.474 0 7.634 3.439 7.635 8.323 0 4.837-3.161 8.277-7.635 8.277-4.495 0-7.678-3.44-7.678-8.277 0-4.884 3",
"<a class=\"hds-link\" href=\"/in/customers/lightspeed-terminal\" data-analytics-label=\"hero_carousel__lightspeed\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Lightspeed\"><g transform=\"translate(-0.00, -0.70)\"><path fill=\"var(--customerLogoColor, #ed5153)\" d=\"m35.667 5 1.603 2.79c.321.578.321 1.283 0 1.86l-9.558 16.583 4.523 7.826a3.99 3.99 0 0 0 3",
"<a class=\"hds-link\" href=\"/in/customers/cursor\" data-analytics-label=\"hero_carousel__cursor\" data-analytics-category=\"Carousels\" tabindex=\"-1\" draggable=\"false\"><div class><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"142\" height=\"34\" fill=\"none\" viewBox=\"0 0 200 48\" role=\"img\" aria-label=\"Cursor\"><g><path fill=\"var(--customerLogoColor, #72716d)\" d=\"m50.04 22.9 12.916 7.457a.9.9 0 0 1-.337.337l-12.072 6.97c-.314.181-.7.181-1.014 0l-12.073-6.97a.9.9 0 0 1-.337-.337z\"/><path fill=\"var(--customerL"
],
"inaccessibleButtons": [],
"missingAutocompleteInputs": [],
"imagesMissingAlt": [],
"skippedHeadingLevels": []
},
"counts": {
"h1": 2,
"headings": 55,
"links": 173,
"inaccessibleLinks": 28,
"buttons": 29,
"inaccessibleButtons": 0,
"images": 41,
"imagesWithAlt": 41,
"autocompleteInputs": 0,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 0
}
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
33 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 25/100 and needs a fix.
7 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 25/100 and needs a fix.
Needs attention
AIO: Visible structured data match
Issue
30 structured-data value(s) were not found in visible page text.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
25/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 25/100 and needs a fix.
Evidence
{
"schemaCount": 3,
"checkedFields": [
{
"path": "$[0].@graph[0].name",
"value": "Stripe"
},
{
"path": "$[0].@graph[1].name",
"value": "Stripe"
},
{
"path": "$[0].@graph[1].founders[0].name",
"value": "Patrick Collison"
},
{
"path": "$[0].@graph[1].founders[1].name",
"value": "John Collison"
},
{
"path": "$[0].@graph[1].description",
"value": "Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes."
},
{
"path": "$[0].@graph[1].location[0].name",
"value": "Stripe Singapore"
},
{
"path": "$[0].@graph[1].location[1].name",
"value": "Stripe Seattle"
},
{
"path": "$[0].@graph[1].location[2].name",
"value": "Stripe London"
},
{
"path": "$[0].@graph[1].location[3].name",
"value": "Stripe Chicago"
},
{
"path": "$[0].@graph[1].location[4].name",
"value": "Stripe New York"
},
{
"path": "$[0].@graph[1].location[5].name",
"value": "Stripe South San Francisco"
},
{
"path": "$[0].@graph[1].location[6].name",
"value": "Stripe Dublin"
},
{
"path": "$[0].@graph[1].location[7].name",
"value": "Stripe São Paulo"
},
{
"path": "$[0].@graph[1].location[8].name",
"value": "Stripe Melbourne"
},
{
"path": "$[0].@graph[1].location[9].name",
"value": "Stripe Sydney"
},
{
"path": "$[0].@graph[1].location[10].name",
"value": "Stripe Tokyo"
},
{
"path": "$[0].@graph[1].location[11].name",
"value": "Stripe Toronto Office"
},
{
"path": "$[0].@graph[1].location[12].name",
"value": "Stripe Romania"
},
{
"path": "$[0].@graph[1].location[13].name",
"value": "Stripe Technology India Private Limited"
},
{
"path": "$[0].@graph[1].location[14].name",
"value": "Stripe Deutschland GmbH"
},
{
"path": "$[0].@graph[1].location[15].name",
"value": "Stripe Atlanta"
},
{
"path": "$[0].@graph[1].location[16].name",
"value": "Stripe Mexico"
},
{
"path": "$[0].@graph[1].location[17].name",
"value": "Stripe Washington D.C."
},
{
"path": "$[0].@graph[1].location[18].name",
"value": "Stripe Amsterdam"
},
{
"path": "$[0].@graph[1].location[19].name",
"value": "Stripe Dubai"
},
{
"path": "$[0].@graph[1].location[20].name",
"value": "Stripe France SARL"
},
{
"path": "$[0].@graph[1].location[21].name",
"value": "Stripe Madrid"
},
{
"path": "$[0].@graph[1].location[22].name",
"value": "Stripe Thailand"
},
{
"path": "$[0].@graph[1].location[23].name",
"value": "Stripe Indonesia"
},
{
"path": "$[1].name",
"value": "Stripe"
},
{
"path": "$[2].name",
"value": "Stripe"
},
{
"path": "$[2].founders[0].name",
"value": "Patrick Collison"
},
{
"path": "$[2].founders[1].name",
"value": "John Collison"
},
{
"path": "$[2].description",
"value": "Stripe powers online and in-person payment processing and financial solutions for businesses of all sizes."
},
{
"path": "$[2].location[0].name",
"value": "Stripe Singapore"
},
{
"path": "$[2].location[1].name",
"value": "Stripe Seattle"
},
{
"path": "$[2].location[2].name",
"value": "Stripe London"
},
{
"path": "$[2].location[3].name",
"value": "Stripe Chicago"
},
{
"path": "$[2].location[4].name",
"value": "Stripe New York"
},
{
"path": "$[2].location[5].name",
"value": "Stripe South San Francisco"
}
],
"mismatches": [
{
"path": "$[0].@graph[1].founders[0].name",
"value": "Patrick Collison"
},
{
"path": "$[0].@graph[1].location[0].name",
"value": "Stripe Singapore"
},
{
"path": "$[0].@graph[1].location[1].name",
"value": "Stripe Seattle"
},
{
"path": "$[0].@graph[1].location[2].name",
"value": "Stripe London"
},
{
"path": "$[0].@graph[1].location[3].name",
"value": "Stripe Chicago"
},
{
"path": "$[0].@graph[1].location[5].name",
"value": "Stripe South San Francisco"
},
{
"path": "$[0].@graph[1].location[6].name",
"value": "Stripe Dublin"
},
{
"path": "$[0].@graph[1].location[7].name",
"value": "Stripe São Paulo"
},
{
"path": "$[0].@graph[1].location[8].name",
"value": "Stripe Melbourne"
},
{
"path": "$[0].@graph[1].location[9].name",
"value": "Stripe Sydney"
},
{
"path": "$[0].@graph[1].location[10].name",
"value": "Stripe Tokyo"
},
{
"path": "$[0].@graph[1].location[11].name",
"value": "Stripe Toronto Office"
},
{
"path": "$[0].@graph[1].location[12].name",
"value": "Stripe Romania"
},
{
"path": "$[0].@graph[1].location[13].name",
"value": "Stripe Technology India Private Limited"
},
{
"path": "$[0].@graph[1].location[14].name",
"value": "Stripe Deutschland GmbH"
},
{
"path": "$[0].@graph[1].location[15].name",
"value": "Stripe Atlanta"
},
{
"path": "$[0].@graph[1].location[16].name",
"value": "Stripe Mexico"
},
{
"path": "$[0].@graph[1].location[17].name",
"value": "Stripe Washington D.C."
},
{
"path": "$[0].@graph[1].location[18].name",
"value": "Stripe Amsterdam"
},
{
"path": "$[0].@graph[1].location[19].name",
"value": "Stripe Dubai"
},
{
"path": "$[0].@graph[1].location[20].name",
"value": "Stripe France SARL"
},
{
"path": "$[0].@graph[1].location[21].name",
"value": "Stripe Madrid"
},
{
"path": "$[0].@graph[1].location[22].name",
"value": "Stripe Thailand"
},
{
"path": "$[0].@graph[1].location[23].name",
"value": "Stripe Indonesia"
},
{
"path": "$[2].founders[0].name",
"value": "Patrick Collison"
},
{
"path": "$[2].location[0].name",
"value": "Stripe Singapore"
},
{
"path": "$[2].location[1].name",
"value": "Stripe Seattle"
},
{
"path": "$[2].location[2].name",
"value": "Stripe London"
},
{
"path": "$[2].location[3].name",
"value": "Stripe Chicago"
},
{
"path": "$[2].location[5].name",
"value": "Stripe South San Francisco"
}
],
"score": 25,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/in/atlas",
"text": "Stripe Atlas.Incorporate and get everything you need to fundraise, bank, and accept payments in two business days.Start your company",
"html": "<a class=\"startups-program-card startups__program-card--atlas\" href=\"/in/atlas\" data-analytics-label=\"stripe_atlas___start_your_company\"><div class=\"startups-program-card__border\"><div class=\"startups-program-card__border-color\"><div class=\"startups-program-card__border-color-gradient\"></div></div></div><div class=\"startups-program-card__inner\"><div class=\"startups-program-card__content\"><div class=\"startups-program-card__text\"><h4 class=\"hds-text hds-text--md hds-text--emphasized hds-text--i..."
}
],
"contactLinks": [
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button hds-button--secondary-on-quiet\" href=\"/in/contact/sales\" data-analytics-label=\"global_nav__contact_sales\">Contact sales</a>"
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button navigation-cta-button navigation-item__contact-sales hds-button--primary\" href=\"/in/contact/sales\" data-analytics-label=\"global_nav__contact_sales\" tabindex=\"-1\">Contact sales<svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></a>"
},
{
"href": "/in/contact/sales",
"text": "Request an invite",
"html": "<a class=\"hds-button hds-button--primary\" href=\"/in/contact/sales\" data-analytics-label=\"hero__request_invite\">Request an invite<svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></a>"
},
{
"href": "/in/support-plans",
"text": "View plans",
"html": "<a class=\"hds-link hds-link--callout\" href=\"/in/support-plans\" data-analytics-label=\"support_plans___view_plans\">View plans<span class=\"hds-nbsp\"> <svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></span></a>"
},
{
"href": "/in/customers/decagon",
"text": "Decagon decreases support costs by 65% with Stripe-integrated agents.Read Decagon's story",
"html": "<a class=\"case-study-card\" href=\"/in/customers/decagon\" data-analytics-label=\"build_a_foundation__decagon\"><div class=\"case-study-card__media\"><picture><source type=\"image/webp\" srcset=\"https://images.stripeassets.com/fzn2n1nzq965/1hreJwxuVJ5ucPtuA7pRKH/3c5630387bca898d01ae17fc7ae2890a/decagon.png?w=432&fm=webp&q=90 1x, https://images.stripeassets.com/fzn2n1nzq965/1hreJwxuVJ5ucPtuA7pRKH/3c5630387bca898d01ae17fc7ae2890a/decagon.png?w=864&fm=webp&q=90 2x\"><img loading=\"lazy\" wid..."
},
{
"href": "/in/startups#application",
"text": "Stripe Startups programme.Access financial benefits, a focused community, and expert resources to help you grow your business.Apply now",
"html": "<a class=\"startups-program-card startups__program-card--startups\" href=\"/in/startups#application\" data-analytics-label=\"stripe_startups_program___apply_now\"><div class=\"startups-program-card__border\"><div class=\"startups-program-card__border-color\"><div class=\"startups-program-card__border-color-gradient\"></div></div></div><div class=\"startups-program-card__inner\"><div class=\"startups-program-card__content\"><div class=\"startups-program-card__text\"><h4 class=\"hds-text hds-text--md hds-text--em..."
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button hds-button--secondary\" href=\"/in/contact/sales\" data-analytics-label=\"ready_to_get__contact_sales\">Contact sales</a>"
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/contact/sales\" data-analytics-label=\"global_footer__contact_sales\">Contact sales</a>"
},
{
"href": "https://support.stripe.com/",
"text": "Get support",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"https://support.stripe.com/\" data-analytics-label=\"global_footer__get_support\">Get support</a>"
},
{
"href": "/in/support-plans",
"text": "Managed support plans",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/support-plans\" data-analytics-label=\"global_footer__managed_support_plans\">Managed support plans</a>"
}
],
"privacyLinks": [
{
"href": "/in/privacy",
"text": "Privacy and terms",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/privacy\" data-analytics-label=\"global_footer__privacy_and_terms\">Privacy and terms</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/in/atlas",
"text": "Stripe Atlas.Incorporate and get everything you need to fundraise, bank, and accept payments in two business days.Start your company",
"html": "<a class=\"startups-program-card startups__program-card--atlas\" href=\"/in/atlas\" data-analytics-label=\"stripe_atlas___start_your_company\"><div class=\"startups-program-card__border\"><div class=\"startups-program-card__border-color\"><div class=\"startups-program-card__border-color-gradient\"></div></div></div><div class=\"startups-program-card__inner\"><div class=\"startups-program-card__content\"><div class=\"startups-program-card__text\"><h4 class=\"hds-text hds-text--md hds-text--emphasized hds-text--i..."
}
],
"contactLinks": [
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button hds-button--secondary-on-quiet\" href=\"/in/contact/sales\" data-analytics-label=\"global_nav__contact_sales\">Contact sales</a>"
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button navigation-cta-button navigation-item__contact-sales hds-button--primary\" href=\"/in/contact/sales\" data-analytics-label=\"global_nav__contact_sales\" tabindex=\"-1\">Contact sales<svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></a>"
},
{
"href": "/in/contact/sales",
"text": "Request an invite",
"html": "<a class=\"hds-button hds-button--primary\" href=\"/in/contact/sales\" data-analytics-label=\"hero__request_invite\">Request an invite<svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></a>"
},
{
"href": "/in/support-plans",
"text": "View plans",
"html": "<a class=\"hds-link hds-link--callout\" href=\"/in/support-plans\" data-analytics-label=\"support_plans___view_plans\">View plans<span class=\"hds-nbsp\"> <svg class=\"hds-icon hds-icon-hover-arrow\" width=\"10\" height=\"10\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\"><path d=\"M0.5 5.5h7\"/><path d=\"M1.5 1.5l4 4-4 4\"/></svg></span></a>"
},
{
"href": "/in/customers/decagon",
"text": "Decagon decreases support costs by 65% with Stripe-integrated agents.Read Decagon's story",
"html": "<a class=\"case-study-card\" href=\"/in/customers/decagon\" data-analytics-label=\"build_a_foundation__decagon\"><div class=\"case-study-card__media\"><picture><source type=\"image/webp\" srcset=\"https://images.stripeassets.com/fzn2n1nzq965/1hreJwxuVJ5ucPtuA7pRKH/3c5630387bca898d01ae17fc7ae2890a/decagon.png?w=432&fm=webp&q=90 1x, https://images.stripeassets.com/fzn2n1nzq965/1hreJwxuVJ5ucPtuA7pRKH/3c5630387bca898d01ae17fc7ae2890a/decagon.png?w=864&fm=webp&q=90 2x\"><img loading=\"lazy\" wid..."
},
{
"href": "/in/startups#application",
"text": "Stripe Startups programme.Access financial benefits, a focused community, and expert resources to help you grow your business.Apply now",
"html": "<a class=\"startups-program-card startups__program-card--startups\" href=\"/in/startups#application\" data-analytics-label=\"stripe_startups_program___apply_now\"><div class=\"startups-program-card__border\"><div class=\"startups-program-card__border-color\"><div class=\"startups-program-card__border-color-gradient\"></div></div></div><div class=\"startups-program-card__inner\"><div class=\"startups-program-card__content\"><div class=\"startups-program-card__text\"><h4 class=\"hds-text hds-text--md hds-text--em..."
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-button hds-button--secondary\" href=\"/in/contact/sales\" data-analytics-label=\"ready_to_get__contact_sales\">Contact sales</a>"
},
{
"href": "/in/contact/sales",
"text": "Contact sales",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/contact/sales\" data-analytics-label=\"global_footer__contact_sales\">Contact sales</a>"
},
{
"href": "https://support.stripe.com/",
"text": "Get support",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"https://support.stripe.com/\" data-analytics-label=\"global_footer__get_support\">Get support</a>"
},
{
"href": "/in/support-plans",
"text": "Managed support plans",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/support-plans\" data-analytics-label=\"global_footer__managed_support_plans\">Managed support plans</a>"
}
],
"privacyLinks": [
{
"href": "/in/privacy",
"text": "Privacy and terms",
"html": "<a class=\"hds-link footer-links-block__item\" href=\"/in/privacy\" data-analytics-label=\"global_footer__privacy_and_terms\">Privacy and terms</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 30,
"passing": 3,
"failing": [
{
"heading": "Accept and optimise payments globally – online and in person",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-payments\">Accept and optimise payments globally – online and in person</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Enable any billing model",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-billing\">Enable any billing model</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Monetise through agentic commerce",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-agentic-commerce\">Monetise through agentic commerce</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Create a card issuing programme",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-issuing\">Create a card issuing programme</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Access borderless money movement with stablecoins and crypto",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-crypto\">Access borderless money movement with stablecoins and crypto</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Embed payments in your platform",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-connect\">Embed payments in your platform</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The backbone of global commerce",
"headingHtml": "<h2 class=\"hds-heading stats-section__title hds-heading--xxl\">The backbone of global commerce</h2>",
"firstParagraph": "135+",
"paragraphHtml": "<p class=\"hds-text stats-list__stat-value hds-text--xxl\">135+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Powering businesses of all sizes.",
"headingHtml": "<h2 class=\"hds-heading business-sizes__title hds-heading--lg hds-heading--inline\">Powering businesses of all sizes.</h2>",
"firstParagraph": "Run your business on a reliable platform that adapts to your needs.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued hds-heading--inline\">Run your business on a reliable platform that adapts to your needs.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Transform your enterprise with agile financial infrastructure",
"headingHtml": "<h3 class=\"hds-heading section-header__title hds-heading--md\">Transform your enterprise with agile financial infrastructure</h3>",
"firstParagraph": "50% of Fortune 100 companies have used Stripe to grow their businesses – from expanding internationally to reimagining the customer experience.",
"paragraphHtml": "<p class=\"hds-text section-header__description hds-text--lg hds-text--soft\">50% of Fortune 100 companies have used Stripe to grow their businesses – from expanding internationally to reimagining the customer experience.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Hertz unifies commerce with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-Hertz\">Hertz unifies commerce with Stripe.</h3>",
"firstParagraph": "160",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">160</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "URBN consolidates $5 billion in online and in-store revenue onto Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-URBN\">URBN consolidates $5 billion in online and in-store revenue onto Stripe.</h3>",
"firstParagraph": "5+",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">5+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Instacart powers online grocery delivery with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-Instacart\">Instacart powers online grocery delivery with Stripe.</h3>",
"firstParagraph": "600k+",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">600k+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Le Monde improves local and international payments with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-LeMonde\">Le Monde improves local and international payments with Stripe.</h3>",
"firstParagraph": "100%",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">100%</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Make your SaaS platform a complete financial operating system",
"headingHtml": "<h3 class=\"hds-heading section-header__title hds-heading--md\">Make your SaaS platform a complete financial operating system</h3>",
"firstParagraph": "From the Fortune 100 to the Forbes Cloud 100, vertical SaaS platforms use Stripe to expand their product offerings with embedded payments and financial services.",
"paragraphHtml": "<p class=\"hds-text section-header__description hds-text--lg hds-text--soft\">From the Fortune 100 to the Forbes Cloud 100, vertical SaaS platforms use Stripe to expand their product offerings with embedded payments and financial services.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Reliable, extensible infrastructure for every stack.",
"headingHtml": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Reliable, extensible infrastructure for every stack.</h2>",
"firstParagraph": "Adapt Stripe to your business needs with flexible integration options.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued hds-heading--inline\">Adapt Stripe to your business needs with flexible integration options.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Connect to existing systems.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Connect to existing systems.</h3>",
"firstParagraph": "Orchestrate payments across multiple processors, build custom workflows, and connect to third parties using APIs, partner apps or pre-built integrations.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">Orchestrate payments across multiple processors, build custom workflows, and connect to third parties using APIs, partner apps or pre-built integrations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Scale with confidence.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Scale with confidence.</h3>",
"firstParagraph": "Handle thousands of transactions per second with consistent speed and reliability, even during peak traffic periods.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">Handle thousands of transactions per second with consistent speed and reliability, even during peak traffic periods.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Choose an integration path.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Choose an integration path.</h3>",
"firstParagraph": "With AI-powered support, rich documentation, and built-in debugging tools, you can quickly get started with the best option for your business.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">With AI-powered support, rich documentation, and built-in debugging tools, you can quickly get started with the best option for your business.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "What's happening",
"headingHtml": "<h2 class=\"hds-heading events-section__header-title hds-heading--lg\">What's happening</h2>",
"firstParagraph": "See the latest from Stripe.",
"paragraphHtml": "<p class=\"hds-heading events-section__header-subtitle hds-heading--lg hds-heading--subdued\">See the latest from Stripe.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Businesses on Stripe generated US$1.9tn in 2025.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Businesses on Stripe generated US$1.9tn in 2025.</h3>",
"firstParagraph": "Our annual letter explores the trends defining the internet economy – including steeper growth for newer businesses, faster international expansion, stablecoin progress, agentic commerce, and more.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Our annual letter explores the trends defining the internet economy – including steeper growth for newer businesses, faster international expansion, stablecoin progress, agentic commerce, and more.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "150k+ users have their best day ever on Stripe.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">150k+ users have their best day ever on Stripe.</h3>",
"firstParagraph": "From Black Friday through Cyber Monday 2025, Stripe processed more than US$40bn for businesses while maintaining a 99.9999% uptime.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">From Black Friday through Cyber Monday 2025, Stripe processed more than US$40bn for businesses while maintaining a 99.9999% uptime.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Tidemark's vertical and SMB SaaS benchmark report.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Tidemark's vertical and SMB SaaS benchmark report.</h3>",
"firstParagraph": "Learn what's driving growth in vertical SaaS in 2025 – going multiproduct, embedding fintech and integrating AI into the core of their products.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Learn what's driving growth in vertical SaaS in 2025 – going multiproduct, embedding fintech and integrating AI into the core of their products.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Shopify's Tobi Lütke sits down with John Collison.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Shopify's Tobi Lütke sits down with John Collison.</h3>",
"firstParagraph": "Hear them discuss the choices that shaped Shopify and Stripe, the future of commerce, and their advice for founders.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Hear them discuss the choices that shaped Shopify and Stripe, the future of commerce, and their advice for founders.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "New tools to process payments outside app stores.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">New tools to process payments outside app stores.</h3>",
"firstParagraph": "New regulations mean new opportunities. Read how Stripe can help you process payments outside of the iOS and Android app stores, giving you more control and helping grow your revenue.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">New regulations mean new opportunities. Read how Stripe can help you process payments outside of the iOS and Android app stores, giving you more control and helping grow your revenue.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Crypto.com partners with Stripe to enable better crypto payments.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Crypto.com partners with Stripe to enable better crypto payments.</h3>",
"firstParagraph": "Learn how the partnership can help you tap into a new global customer base by letting customers pay with their crypto balance directly at checkout.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Learn how the partnership can help you tap into a new global customer base by letting customers pay with their crypto balance directly at checkout.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "How leading retailers unify customer experiences and drive growth.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">How leading retailers unify customer experiences and drive growth.</h3>",
"firstParagraph": "Get insights into how other brands have unified their online and in-store experiences and optimised their checkouts for a seamless shopping experience.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Get insights into how other brands have unified their online and in-store experiences and optimised their checkouts for a seamless shopping experience.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Book of the week",
"headingHtml": "<h3 class=\"hds-heading hds-heading--lg\">Book of the week</h3>",
"firstParagraph": "Entrepreneurship starts with ideas.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued\">Entrepreneurship starts with ideas.</p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
27 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 30,
"passing": 3,
"failing": [
{
"heading": "Accept and optimise payments globally – online and in person",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-payments\">Accept and optimise payments globally – online and in person</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Enable any billing model",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-billing\">Enable any billing model</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Monetise through agentic commerce",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-agentic-commerce\">Monetise through agentic commerce</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Create a card issuing programme",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-issuing\">Create a card issuing programme</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Access borderless money movement with stablecoins and crypto",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-crypto\">Access borderless money movement with stablecoins and crypto</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Embed payments in your platform",
"headingHtml": "<h3 class=\"hds-heading modular-solutions-bento-card__title hds-heading--md\" id=\"bento-card-title-connect\">Embed payments in your platform</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The backbone of global commerce",
"headingHtml": "<h2 class=\"hds-heading stats-section__title hds-heading--xxl\">The backbone of global commerce</h2>",
"firstParagraph": "135+",
"paragraphHtml": "<p class=\"hds-text stats-list__stat-value hds-text--xxl\">135+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Powering businesses of all sizes.",
"headingHtml": "<h2 class=\"hds-heading business-sizes__title hds-heading--lg hds-heading--inline\">Powering businesses of all sizes.</h2>",
"firstParagraph": "Run your business on a reliable platform that adapts to your needs.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued hds-heading--inline\">Run your business on a reliable platform that adapts to your needs.</p>",
"words": 12,
"direct": false,
"issue": "First paragraph is 12 words and does not look like a concise direct answer."
},
{
"heading": "Transform your enterprise with agile financial infrastructure",
"headingHtml": "<h3 class=\"hds-heading section-header__title hds-heading--md\">Transform your enterprise with agile financial infrastructure</h3>",
"firstParagraph": "50% of Fortune 100 companies have used Stripe to grow their businesses – from expanding internationally to reimagining the customer experience.",
"paragraphHtml": "<p class=\"hds-text section-header__description hds-text--lg hds-text--soft\">50% of Fortune 100 companies have used Stripe to grow their businesses – from expanding internationally to reimagining the customer experience.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Hertz unifies commerce with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-Hertz\">Hertz unifies commerce with Stripe.</h3>",
"firstParagraph": "160",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">160</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "URBN consolidates $5 billion in online and in-store revenue onto Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-URBN\">URBN consolidates $5 billion in online and in-store revenue onto Stripe.</h3>",
"firstParagraph": "5+",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">5+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Instacart powers online grocery delivery with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-Instacart\">Instacart powers online grocery delivery with Stripe.</h3>",
"firstParagraph": "600k+",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">600k+</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Le Monde improves local and international payments with Stripe.",
"headingHtml": "<h3 class=\"hds-heading customer-stories__customer-summary-description hds-heading--sm\" id=\"summary-customer-content-LeMonde\">Le Monde improves local and international payments with Stripe.</h3>",
"firstParagraph": "100%",
"paragraphHtml": "<p class=\"hds-text hds-text--md hds-text--emphasized hds-text--inline\">100%</p>",
"words": 1,
"direct": false,
"issue": "First paragraph is 1 words and does not look like a concise direct answer."
},
{
"heading": "Make your SaaS platform a complete financial operating system",
"headingHtml": "<h3 class=\"hds-heading section-header__title hds-heading--md\">Make your SaaS platform a complete financial operating system</h3>",
"firstParagraph": "From the Fortune 100 to the Forbes Cloud 100, vertical SaaS platforms use Stripe to expand their product offerings with embedded payments and financial services.",
"paragraphHtml": "<p class=\"hds-text section-header__description hds-text--lg hds-text--soft\">From the Fortune 100 to the Forbes Cloud 100, vertical SaaS platforms use Stripe to expand their product offerings with embedded payments and financial services.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Reliable, extensible infrastructure for every stack.",
"headingHtml": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Reliable, extensible infrastructure for every stack.</h2>",
"firstParagraph": "Adapt Stripe to your business needs with flexible integration options.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued hds-heading--inline\">Adapt Stripe to your business needs with flexible integration options.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "Connect to existing systems.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Connect to existing systems.</h3>",
"firstParagraph": "Orchestrate payments across multiple processors, build custom workflows, and connect to third parties using APIs, partner apps or pre-built integrations.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">Orchestrate payments across multiple processors, build custom workflows, and connect to third parties using APIs, partner apps or pre-built integrations.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Scale with confidence.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Scale with confidence.</h3>",
"firstParagraph": "Handle thousands of transactions per second with consistent speed and reliability, even during peak traffic periods.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">Handle thousands of transactions per second with consistent speed and reliability, even during peak traffic periods.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Choose an integration path.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--md hds-heading--inline\">Choose an integration path.</h3>",
"firstParagraph": "With AI-powered support, rich documentation, and built-in debugging tools, you can quickly get started with the best option for your business.",
"paragraphHtml": "<p class=\"hds-heading developers-subsection__description hds-heading--md hds-heading--subdued hds-heading--inline\">With AI-powered support, rich documentation, and built-in debugging tools, you can quickly get started with the best option for your business.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "What's happening",
"headingHtml": "<h2 class=\"hds-heading events-section__header-title hds-heading--lg\">What's happening</h2>",
"firstParagraph": "See the latest from Stripe.",
"paragraphHtml": "<p class=\"hds-heading events-section__header-subtitle hds-heading--lg hds-heading--subdued\">See the latest from Stripe.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Businesses on Stripe generated US$1.9tn in 2025.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Businesses on Stripe generated US$1.9tn in 2025.</h3>",
"firstParagraph": "Our annual letter explores the trends defining the internet economy – including steeper growth for newer businesses, faster international expansion, stablecoin progress, agentic commerce, and more.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Our annual letter explores the trends defining the internet economy – including steeper growth for newer businesses, faster international expansion, stablecoin progress, agentic commerce, and more.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "150k+ users have their best day ever on Stripe.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">150k+ users have their best day ever on Stripe.</h3>",
"firstParagraph": "From Black Friday through Cyber Monday 2025, Stripe processed more than US$40bn for businesses while maintaining a 99.9999% uptime.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">From Black Friday through Cyber Monday 2025, Stripe processed more than US$40bn for businesses while maintaining a 99.9999% uptime.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Tidemark's vertical and SMB SaaS benchmark report.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Tidemark's vertical and SMB SaaS benchmark report.</h3>",
"firstParagraph": "Learn what's driving growth in vertical SaaS in 2025 – going multiproduct, embedding fintech and integrating AI into the core of their products.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Learn what's driving growth in vertical SaaS in 2025 – going multiproduct, embedding fintech and integrating AI into the core of their products.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Shopify's Tobi Lütke sits down with John Collison.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Shopify's Tobi Lütke sits down with John Collison.</h3>",
"firstParagraph": "Hear them discuss the choices that shaped Shopify and Stripe, the future of commerce, and their advice for founders.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Hear them discuss the choices that shaped Shopify and Stripe, the future of commerce, and their advice for founders.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "New tools to process payments outside app stores.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">New tools to process payments outside app stores.</h3>",
"firstParagraph": "New regulations mean new opportunities. Read how Stripe can help you process payments outside of the iOS and Android app stores, giving you more control and helping grow your revenue.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">New regulations mean new opportunities. Read how Stripe can help you process payments outside of the iOS and Android app stores, giving you more control and helping grow your revenue.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Crypto.com partners with Stripe to enable better crypto payments.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">Crypto.com partners with Stripe to enable better crypto payments.</h3>",
"firstParagraph": "Learn how the partnership can help you tap into a new global customer base by letting customers pay with their crypto balance directly at checkout.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Learn how the partnership can help you tap into a new global customer base by letting customers pay with their crypto balance directly at checkout.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "How leading retailers unify customer experiences and drive growth.",
"headingHtml": "<h3 class=\"hds-heading hds-heading--sm hds-heading--inline\">How leading retailers unify customer experiences and drive growth.</h3>",
"firstParagraph": "Get insights into how other brands have unified their online and in-store experiences and optimised their checkouts for a seamless shopping experience.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--sm hds-heading--subdued hds-heading--inline\">Get insights into how other brands have unified their online and in-store experiences and optimised their checkouts for a seamless shopping experience.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Book of the week",
"headingHtml": "<h3 class=\"hds-heading hds-heading--lg\">Book of the week</h3>",
"firstParagraph": "Entrepreneurship starts with ideas.",
"paragraphHtml": "<p class=\"hds-heading hds-heading--lg hds-heading--subdued\">Entrepreneurship starts with ideas.</p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 86/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 86/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: infrastructure, grow, revenue, offer, implement, custom, first, transaction.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
86/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 86/100 and needs improvement.
Evidence
{
"title": "Stripe | Financial Infrastructure to Grow Your Revenue",
"h1": "Financial infrastructure to grow your revenue. Accept payments, offer financial services and implement custom revenue models – from your first transaction to your billionth.",
"description": "Stripe is a financial services platform that helps all types of businesses accept payments, build flexible billing models and manage money movement.",
"topicOverlap": 0.42857142857142855,
"definitionCount": 3,
"topicTerms": [
"stripe",
"financial",
"infrastructure",
"grow",
"revenue",
"accept",
"payments",
"offer",
"services",
"implement",
"custom",
"models",
"first",
"transaction"
],
"descriptionTerms": [
"stripe",
"financial",
"services",
"platform",
"helps",
"all",
"types",
"businesses",
"accept",
"payments",
"build",
"flexible",
"billing",
"models",
"manage",
"money",
"movement"
],
"missingFromDescription": [
"infrastructure",
"grow",
"revenue",
"offer",
"implement",
"custom",
"first",
"transaction"
],
"score": 86,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Flexible solutions for every business model.",
"html": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Flexible solutions for every business model.</h2>"
},
{
"text": "The backbone of global commerce",
"html": "<h2 class=\"hds-heading stats-section__title hds-heading--xxl\">The backbone of global commerce</h2>"
},
{
"text": "Powering businesses of all sizes.",
"html": "<h2 class=\"hds-heading business-sizes__title hds-heading--lg hds-heading--inline\">Powering businesses of all sizes.</h2>"
},
{
"text": "Reliable, extensible infrastructure for every stack.",
"html": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Reliable, extensible infrastructure for every stack.</h2>"
},
{
"text": "What's happening",
"html": "<h2 class=\"hds-heading events-section__header-title hds-heading--lg\">What's happening</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Stripe?",
"pattern": {}
},
{
"id": "how",
"label": "How does Stripe work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Stripe?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Stripe free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Stripe compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does Stripe work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Stripe?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Stripe free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Stripe compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
2 image(s) are missing width/height attributes. 19 possible modal/interstitial element(s) detected.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1, viewport-fit=cover",
"visibleWords": 2202,
"htmlBytes": 718054,
"imagesMissingDimensions": [
{
"src": "https://images.stripeassets.com/fzn2n1nzq965/115d4Vd5LVAsqFGDR1ClAv/0ceb2c44a7a7182cd624262420af7544/wave-fallback-desktop.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://images.stripeassets.com/fzn2n1nzq965/115d4Vd5LVAsqFGDR1ClAv/0ceb2c44a7a7182cd624262420af7544/wave-fallback-desktop.png\" alt aria-hidden=\"true\">"
},
{
"src": "https://images.stripeassets.com/fzn2n1nzq965/1lk5Hfstc9dnE8xVFz1HeC/0dec8f2dde7f904eade36d8390d81c69/developer-wave-wide_2x.png",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://images.stripeassets.com/fzn2n1nzq965/1lk5Hfstc9dnE8xVFz1HeC/0dec8f2dde7f904eade36d8390d81c69/developer-wave-wide_2x.png\" alt aria-hidden=\"true\" loading=\"lazy\">"
}
],
"possibleDialogs": [
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"<div class=\"modular-solutions-bento-card__dialog-entry-wrapper\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\"><path d=\"M13.75 6.75L10.25 6.75L10.25 5L15.5 5L15.5 10.25L13.75 10.25L13.75 6.75Z\"/><path d=\"M6.75 10.25L5 10.25L5 15.5L10.25 15.5L10.25 13.75L6.75 13.75L6.75 10.25Z\"/></svg></div>",
"<div class=\"modular-solutions-bento-card__dialog-entry\"><div class=\"modular-solutions-bento-card__dialog-entry-wrapper\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\"><path d=\"M13.75 6.75L10.25 6.75L10.25 5L15.5 5L15.5 10.25L13.75 10.25L13.75 6.75Z\"/><path d=\"M6.75 10.25L5 10.25L5 15.5L10.25 15.5L10.25 13.75L6.75 13.75L6.75 10.25Z\"/></svg></div></div>",
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"<div class=\"modular-solutions-bento-card__dialog-entry-wrapper\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 20 20\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\"><path d=\"M13.75 6.75L10.25 6.75L10.25 5L15.5 5L15.5 10.25L13.75 10.25L13.75 6.75Z\"/><path d=\"M6.75 10.25L5 10.25L5 15.5L10.25 15.5L10.25 13.75L6.75 13.75L6.75 10.25Z\"/></svg></div>",
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"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"81\" height=\"60\" fill=\"none\" viewBox=\"0 0 81 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"Runway logo\"><path fill=\"#fff\" d=\"m73.33 41.83 2.625-7.224h4.33L73.152 52.3h-4.33l2.317-5.568-5.373-12.126h4.78zM13.153 42.066c0 1.387.899 2.342 2.229 2.342s2.21-.955 2.21-2.343v-7.459h4.096v13.28h-2.3l-1.4-1.496c-.953 1.136-2.302 1.802-3.882 1.802-2.983 0-5.05-2.18-5.05-5.37v-8.216h4.097z\"/><path fill=\"#fff...",
"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"141\" height=\"60\" fill=\"none\" viewBox=\"0 0 141 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"Supabase logo\"><path fill=\"#fff\" d=\"M15.36 54.25c-.69.868-2.088.392-2.105-.717l-.243-16.22H23.92c1.976 0 3.078 2.281 1.849 3.828z\" opacity=\".8\"/><path fill=\"#fff\" d=\"M36 44.662c.146 1.366 1.389 3.708 4.996 3.708 3.143 0 4.655-2 4.655-3.952 0-1.757-1.195-3.197-3.559-3.685l-1.706-.365c-.657-.123-1.096-.489-1...",
"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"99\" height=\"60\" fill=\"none\" viewBox=\"0 0 99 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"Linear logo\"><path fill=\"#fff\" fill-rule=\"evenodd\" d=\"M3.195 31.31a.363.363 0 0 0 .016.5l16.978 16.98a.363.363 0 0 0 .502.015 12.35 12.35 0 0 0 4.052-9.163c0-6.84-5.545-12.385-12.385-12.385a12.35 12.35 0 0 0-9.163 4.052M1.073 34.53a.36.36 0 0 0 .077.408L17.06 50.85c.108.108.27.14.409.077q.551-.25 1.072-.552c...",
"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"127\" height=\"60\" fill=\"none\" viewBox=\"0 0 127 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"ElevenLabs logo\"><path fill=\"#fff\" d=\"M45.238 36.043h-3.242l3.918 12.086h3.49l3.918-12.086H50.08l-2.454 9.104zM0 32h3.355v16.129H0zm6.666 0h3.355v16.129H6.666zm6.664 0h9.93v2.688h-6.574v3.84h6.125v2.688h-6.125v4.225h6.575v2.688h-9.93zm11.98 0h3.175v16.129H25.31zm5.089 10.075c0-4.405 2.184-6.302 5.584-6.302...",
"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"143\" height=\"60\" fill=\"none\" viewBox=\"0 0 143 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"Browserbase logo\"><path fill=\"#fff\" d=\"M0 48V30.747h5.915a4.42 4.42 0 0 1 4.437 4.436v.986c0 1.134-.42 2.194-1.134 2.958a4.45 4.45 0 0 1 1.627 3.45v.986A4.42 4.42 0 0 1 6.408 48zm2.465-2.465h3.943c1.11 0 1.972-.863 1.972-1.972v-.986c0-1.109-.863-1.971-1.972-1.971H2.465zm0-7.394h3.45c1.11 0 1.972-.863 1.972...",
"<div class=\"case-study-card__mediaLogo\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"139\" height=\"60\" fill=\"none\" viewBox=\"0 0 139 60\" class=\"case-study-card__logo\" role=\"img\" aria-label=\"Decagon logo\"><path fill=\"#fff\" d=\"M103.917 35.63q1.23 0 2.201.545.97.519 1.421 1.347v-1.56h2.816v11.792q0 1.512-.639 2.693-.615 1.182-1.941 1.867-1.325.686-3.337.686-2.391 0-3.764-.945-1.35-.945-1.61-2.765H102q.19.78.805 1.157.638.378 1.727.378 1.491 0 2.249-.756t.758-2.197V45.84q-.474.85-1.421 1.37-.923...."
],
"score": 80,
"weight": 10
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: how, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Flexible solutions for every business model.",
"html": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Flexible solutions for every business model.</h2>"
},
{
"text": "The backbone of global commerce",
"html": "<h2 class=\"hds-heading stats-section__title hds-heading--xxl\">The backbone of global commerce</h2>"
},
{
"text": "Powering businesses of all sizes.",
"html": "<h2 class=\"hds-heading business-sizes__title hds-heading--lg hds-heading--inline\">Powering businesses of all sizes.</h2>"
},
{
"text": "Reliable, extensible infrastructure for every stack.",
"html": "<h2 class=\"hds-heading hds-heading--lg hds-heading--inline\">Reliable, extensible infrastructure for every stack.</h2>"
},
{
"text": "What's happening",
"html": "<h2 class=\"hds-heading events-section__header-title hds-heading--lg\">What's happening</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Stripe?",
"pattern": {}
},
{
"id": "how",
"label": "How does Stripe work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Stripe?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Stripe free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Stripe compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "how",
"label": "How does Stripe work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Stripe?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Stripe free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Stripe compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=utf-8",
"length": 353394
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=utf-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html>\n<html\n class=\"MktRoot\"\n lang=\"en-US\"\n data-js-controller=\"Page\"\n data-page-id=\"Not found\"\n data-page-title=\"Page not found\"\n data-loading\n>\n <head>\n <script>window.__capturedErrors = [];\nwindow.onerror = function (message, url, line, column, error) { __capturedErrors.push(error); };\nwindow.onunhandledrejection = function(evt) { __capturedErrors.push(evt.reason); }\n</script>\n<meta\n name=\"sentry-config\"\n data-js-dsn=\"\"\n data-js-release=\"c1150a7b4e06e5c9f1c1a117d510d037db5a1a68\"\n data-js-environment=\"production\"\n data-js-project=\"mkt\"\n>\n\n <meta name=\"edge-experiment-treatments\" content=\"\">\n<meta name=\"experiment-treatments\" content=\"\">\n<meta name=\"experiment-token\" content=\"\">\n \n\n <script>(() => {\n const getExperimentsContent = () =>\n document.query"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://stripe.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://stripe.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://stripe.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://stripe.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 6,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
},
{
"source": "visible-text",
"weight": 3,
"match": "sign in"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
2 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "2 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Reduce JavaScript execution time
Check name
Reduce JavaScript execution time
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
14.3 s
Fix guidance
Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "14.3 s",
"description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
"numericValue": 14331.223999999916
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
21 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
37/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 3,
"displayValue": "3.5 s",
"numericValue": 3493.3231999999994
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 0,
"displayValue": "14.1 s",
"numericValue": 14106.979000000003
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 0,
"displayValue": "9.9 s",
"numericValue": 9909.141783305666
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 0,
"displayValue": "15,600 ms",
"numericValue": 15596.839900000006
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 0,
"displayValue": "3,470 ms",
"numericValue": 3465
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 90 ms",
"numericValue": 87.42099999999999
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 0,
"displayValue": "25.9 s",
"numericValue": 25904.163100000005
},
{
"id": "uses-rel-preconnect",
"title": "Preconnect to required origins",
"score": 100
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "0 ms",
"numericValue": 0.056699999999999987
},
{
"id": "third-party-summary",
"title": "Minimize third-party usage",
"score": 100,
"displayValue": "Third-party code blocked the main thread for 0 ms"
},
{
"id": "largest-contentful-paint-element",
"title": "Largest Contentful Paint element",
"score": 0,
"displayValue": "14,110 ms"
}
]
}Performance and AccessibilityPerformanceBrowser audit
Image optimization
8 Fail
Performance and AccessibilityPerformanceBrowser audit
Image optimization
Check name
Image optimization
Score
75/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "image-aspect-ratio",
"title": "Displays images with correct aspect ratio",
"score": 100
},
{
"id": "uses-responsive-images",
"title": "Properly size images",
"score": 50,
"displayValue": "Est savings of 18 KiB",
"numericValue": 0
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 49/100 | Level 2, Agent-Limited | Current report |