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62/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability41%Agent Easeof Use6%Security& Trust80%GEO, AIO, AEO79%SEO85%Performance& Accessibility87%
  • AI Discoverability 41 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 80 out of 100
  • GEO, AIO and AEO 79 out of 100
  • SEO 85 out of 100
  • Performance and Accessibility 87 out of 100

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Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
41
Priority fix7151View details
Discoverability
50
Needs work450View details
Content Readiness
38
Priority fix271View details
Bot Access Control
33
Priority fix130View details
Agent Ease of Use
6
Priority fix4293View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable070View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
79
Mostly ready8210View details
GEO Readiness
85
Mostly ready204
AIO Readiness
82
Mostly ready412View details
AEO Readiness
71
Needs work214View details
SEO
85
Mostly ready920View details
SEO
85
Mostly ready920View details
Security & Trust
80
Mostly ready810View details
Security & Trust
80
Mostly ready410View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
87
Mostly ready1643View details
Performance
82
Mostly ready1043View details
Accessibility
96
Strong600

Prioritized recommendations

Issues ranked by score impact

45 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

100 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 403,
        "contentType": "text/html"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;&#46;well&#45;known&#47;api&#45;catalog\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa1ba\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa1ba</P>\n</BODY>\n</HTML>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

50 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;openapi&#46;json\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa22a\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa22a</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;openapi&#46;yaml\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa23b\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa23b</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/swagger.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;swagger&#46;json\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa253\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa253</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;swagger&#46;yaml\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa265\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa265</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;api&#47;openapi&#46;json\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa28a\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa28a</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;api&#47;swagger&#46;json\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa2a1\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa2a1</P>\n</BODY>\n</HTML>\n"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;docs&#47;openapi&#46;json\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa2be\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa2be</P>\n</BODY>\n</HTML>\n"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 438
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Sitemap

Sitemap is missing or incomplete.

33 Fail

Needs attention

Sitemap

Failed check
01

Issue

No valid XML sitemap found at checked locations: https://www.tableau.com/sitemap.xml, https://www.tableau.com/sitemap.xml, https://www.tableau.com/sitemap_index.xml, https://www.tableau.com/sitemap-index.xml.

02

Why it matters

Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.

Check name

Sitemap

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Publish a sitemap and reference it from robots.txt.

Result

Sitemap is missing or incomplete.

Evidence
{
  "checked": [
    "https://www.tableau.com/sitemap.xml",
    "https://www.tableau.com/sitemap.xml",
    "https://www.tableau.com/sitemap_index.xml",
    "https://www.tableau.com/sitemap-index.xml"
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 291
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 296
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "(none)".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 403,
        "contentType": "text/html"
      },
      "issue": "Content-Type \"text/html\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": ""
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"(none)\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 45,
        "excerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925742&#46;",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 425
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 426
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 405
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 381
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 405
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 425
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: 17 links missing accessible names.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a class=\"global-header__myaccount-link text--dark-body user-vary-link user-customer-show user-partner-show user-authenticated-show\" href=\"/my-tableau\"><span class=\"my-account-name\"></span></a>",
      "<a class data-size data-variant=\"secondary\" data-stacking=\"wideM\" href=\"https://www.tableau.com/products/tableau-next/demo\" target=\"_self\" rel=\"noopener\" tabindex=\"-1\"> <img src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/10/Tableau-Next_spotlight.png?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/10/Tableau-Next_spotlight.png?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-u",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"wideM\" href=\"https://www.tableau.com/products/trial\" target=\"_self\" rel=\"noopener\" tabindex=\"-1\"> <img src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?w=1000\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/si",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"wideM\" href=\"https://www.tableau.com/pricing/tableau-plus\" target=\"_self\" rel=\"noopener\" tabindex=\"-1\"> <img src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?w=1000\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-us/wp-content/uplo",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"wideM\" href=\"https://www.tableau.com/asset/gartner-magic-quadrant\" target=\"_self\" rel=\"noopener\" tabindex=\"-1\"> <img src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?w=1000\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/data-tv-1000-563.webp?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-us/wp-cont",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/community\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/09/tableau-community-tile.png?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/09/tableau-community-tile.png?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-us/wp-content/up",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/products/our-platform\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/[email protected]?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/[email protected]?resize=150,150 150w,https://wp.sfd",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/products\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/[email protected]?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/[email protected]?resize=150,150 150w,https://wp.sfdcdigital.",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/why-tableau/data-culture\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/Data-culture-1-1.webp?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/Data-culture-1-1.webp?resize=150,150 150w,https://wp.sfdcdigital.com/tableau/en-us/wp-conte",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/analyst\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/3analyst-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/data-it-leader\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/2it-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/business-leader\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/1bizuser-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/developer\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/4dev-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/solutions/customer/box-fights-cyber-threats-effectively-bringing-strategic-clarity-security-data\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/04/Box_thumbnail3_sq.png?w=800\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/04/Box_thumbnail3_sq.pn",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/solutions/customer/keybank-digital-transformation-tableau-integrates-people-processes-data?utm_medium=homepage\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/keybank_thumbnail-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/solutions/customer/jaguar-land-rover-develops-pioneering-data-culture-accelerate-its-digital?utm_medium=homepage\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/01/JLR_thumbnail-1-1.webp\" class=\"card__image\" alt height=\"auto\" width=\"auto\"> </a>",
      "<a class data-size data-variant=\"cardText\" data-stacking=\"default\" href=\"https://www.tableau.com/solutions/customer/m3-insurance-sees-upsurge-win-rates-and-efficiency-ai-powered-insights\" target=\"_self\" rel=\"noopener\"> <img loading=\"lazy\" src=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/04/m3-customer-story.jpg?w=1024\" class=\"card__image\" alt sizes=\"100vw\" srcset=\"https://wp.sfdcdigital.com/tableau/en-us/wp-content/uploads/sites/47/2025/04/m3-customer-story.jpg?resi"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 33,
    "links": 171,
    "inaccessibleLinks": 17,
    "buttons": 15,
    "inaccessibleButtons": 0,
    "images": 22,
    "imagesWithAlt": 22,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 1,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 408
          },
          {
            "path": "/webmcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 384
          },
          {
            "path": "/mcp.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 381
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 416
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 424
          },
          {
            "path": "/agent-card.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 392
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 428
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 418
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 407
          },
          {
            "path": "/agent.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 383
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 408
          },
          {
            "path": "/agents.json",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 384
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

19 Warning

Needs attention

Content freshness signals

Warning
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 2,
  "timeDateCount": 0
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.tableau.com",
        "probes": [
          {
            "name": "_index._agents.www.tableau.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.tableau.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.tableau.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "tableau.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

13 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/about/contact",
      "text": "Contact us",
      "html": "<a href=\"/about/contact\" class=\"global-header__secondary-link\">Contact us</a>"
    },
    {
      "href": "/about/contact/global-sales",
      "text": "Contact sales",
      "html": "<a class=\"cta global-header__secondary-cta user-vary-link user-anonymous-show user-guest-show user-authenticated-show section-vary-link section-academic-hide\" href=\"/about/contact/global-sales\">Contact sales</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/\" target=\"_blank\" data-value=\"Terms of Service\">Terms of Service</a>"
    },
    {
      "href": "https://www.salesforce.com/company/privacy/",
      "text": "Privacy Information",
      "html": "<a href=\"https://www.salesforce.com/company/privacy/\" target=\"_blank\" data-value=\"Privacy Information\">Privacy Information</a>"
    },
    {
      "href": "https://www.salesforce.com/company/disclosure/",
      "text": "Responsible Disclosure",
      "html": "<a href=\"https://www.salesforce.com/company/disclosure/\" target=\"_blank\" data-value=\"Responsible Disclosure\">Responsible Disclosure</a>"
    },
    {
      "href": "https://www.linkedin.com/company/tableau-software",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/tableau-software\" target=\"_blank\" data-location=\"linkedin\" data-name=\"social-interact\"><i class=\"icon icon--social-linkedin\" aria-hidden=\"true\"></i><span class=\"sr-only\">LinkedIn</span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.tableau.com/solutions/support-and-service-analytics",
      "text": "Support and Service",
      "html": "<a href=\"https://www.tableau.com/solutions/support-and-service-analytics\" data-value=\"Support and Service\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-3\" data-section=\"header:tertiary-link\"><span class=\"primary-nav__menu-link-inner\">Support and Service</span></a>"
    },
    {
      "href": "https://www.tableau.com/support",
      "text": "Support",
      "html": "<a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-2\" data-section=\"header:primary-sublink\"><span class=\"primary-nav__menu-link-inner\">Support</span></a>"
    },
    {
      "href": "https://www.tableau.com/support/help",
      "text": "Tableau Help",
      "html": "<a href=\"https://www.tableau.com/support/help\" data-value=\"Tableau Help\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-2\" data-section=\"header:primary-sublink\"><span class=\"primary-nav__menu-link-inner\">Tableau Help</span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact us",
      "html": "<a href=\"/about/contact\" class=\"global-header__secondary-link\">Contact us</a>"
    },
    {
      "href": "/about/contact/global-sales",
      "text": "Contact sales",
      "html": "<a class=\"cta global-header__secondary-cta user-vary-link user-anonymous-show user-guest-show user-authenticated-show section-vary-link section-academic-hide\" href=\"/about/contact/global-sales\">Contact sales</a>"
    },
    {
      "href": "https://www.tableau.com/products/server/contact",
      "text": "Tableau Server",
      "html": "<a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Tableau Server </a>"
    },
    {
      "href": "https://www.tableau.com/products/server/contact",
      "text": "Talk to an expert",
      "html": "<a class=\"cta_button \" data-size=\"small\" data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Talk to an expert </a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.tableau.com/support",
      "text": "Support",
      "html": "<a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a>"
    },
    {
      "href": "https://www.tableau.com/support/knowledgebase",
      "text": "Knowledge Base",
      "html": "<a href=\"https://www.tableau.com/support/knowledgebase\" data-value=\"Knowledge Base\">Knowledge Base</a>"
    },
    {
      "href": "https://www.tableau.com/support/help",
      "text": "Tableau Help",
      "html": "<a href=\"https://www.tableau.com/support/help\" data-value=\"Tableau Help\">Tableau Help</a>"
    },
    {
      "href": "https://www.tableau.com/support/releases-product",
      "text": "All Releases",
      "html": "<a href=\"https://www.tableau.com/support/releases-product\" data-value=\"All Releases\">All Releases</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/\" target=\"_blank\" data-value=\"Terms of Service\">Terms of Service</a>"
    },
    {
      "href": "https://www.salesforce.com/company/privacy/",
      "text": "Privacy Information",
      "html": "<a href=\"https://www.salesforce.com/company/privacy/\" target=\"_blank\" data-value=\"Privacy Information\">Privacy Information</a>"
    },
    {
      "href": "https://www.salesforce.com/form/other/privacy-request/",
      "text": "Your Privacy Choices",
      "html": "<a href=\"https://www.salesforce.com/form/other/privacy-request/\" target=\"_blank\" class=\"global-footer__your-privacy-choices\" data-value=\"Your Privacy Choices\">Your Privacy Choices</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="q"> is missing a label.
    • <input name="q"> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 187,
        "interactiveWithTags": 0,
        "totalCount": 187,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing a label.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input name=\"q\"> is missing a label.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 187,
        "interactiveWithTags": 0,
        "totalCount": 187,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing a label.",
          "<input name=\"q\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 0,
    "formsWithTags": 0,
    "totalInteractive": 187,
    "interactiveWithTags": 0,
    "totalCount": 187,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing a label.",
      "<input name=\"q\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/about/contact",
      "text": "Contact us",
      "html": "<a href=\"/about/contact\" class=\"global-header__secondary-link\">Contact us</a>"
    },
    {
      "href": "/about/contact/global-sales",
      "text": "Contact sales",
      "html": "<a class=\"cta global-header__secondary-cta user-vary-link user-anonymous-show user-guest-show user-authenticated-show section-vary-link section-academic-hide\" href=\"/about/contact/global-sales\">Contact sales</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/\" target=\"_blank\" data-value=\"Terms of Service\">Terms of Service</a>"
    },
    {
      "href": "https://www.salesforce.com/company/privacy/",
      "text": "Privacy Information",
      "html": "<a href=\"https://www.salesforce.com/company/privacy/\" target=\"_blank\" data-value=\"Privacy Information\">Privacy Information</a>"
    },
    {
      "href": "https://www.salesforce.com/company/disclosure/",
      "text": "Responsible Disclosure",
      "html": "<a href=\"https://www.salesforce.com/company/disclosure/\" target=\"_blank\" data-value=\"Responsible Disclosure\">Responsible Disclosure</a>"
    },
    {
      "href": "https://www.linkedin.com/company/tableau-software",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/tableau-software\" target=\"_blank\" data-location=\"linkedin\" data-name=\"social-interact\"><i class=\"icon icon--social-linkedin\" aria-hidden=\"true\"></i><span class=\"sr-only\">LinkedIn</span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://www.tableau.com/solutions/support-and-service-analytics",
      "text": "Support and Service",
      "html": "<a href=\"https://www.tableau.com/solutions/support-and-service-analytics\" data-value=\"Support and Service\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-3\" data-section=\"header:tertiary-link\"><span class=\"primary-nav__menu-link-inner\">Support and Service</span></a>"
    },
    {
      "href": "https://www.tableau.com/support",
      "text": "Support",
      "html": "<a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-2\" data-section=\"header:primary-sublink\"><span class=\"primary-nav__menu-link-inner\">Support</span></a>"
    },
    {
      "href": "https://www.tableau.com/support/help",
      "text": "Tableau Help",
      "html": "<a href=\"https://www.tableau.com/support/help\" data-value=\"Tableau Help\" class=\"primary-nav__menu-link primary-nav__menu-link--link primary-nav__menu-link--level-2\" data-section=\"header:primary-sublink\"><span class=\"primary-nav__menu-link-inner\">Tableau Help</span></a>"
    },
    {
      "href": "/about/contact",
      "text": "Contact us",
      "html": "<a href=\"/about/contact\" class=\"global-header__secondary-link\">Contact us</a>"
    },
    {
      "href": "/about/contact/global-sales",
      "text": "Contact sales",
      "html": "<a class=\"cta global-header__secondary-cta user-vary-link user-anonymous-show user-guest-show user-authenticated-show section-vary-link section-academic-hide\" href=\"/about/contact/global-sales\">Contact sales</a>"
    },
    {
      "href": "https://www.tableau.com/products/server/contact",
      "text": "Tableau Server",
      "html": "<a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Tableau Server </a>"
    },
    {
      "href": "https://www.tableau.com/products/server/contact",
      "text": "Talk to an expert",
      "html": "<a class=\"cta_button \" data-size=\"small\" data-variant=\"cardText\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Talk to an expert </a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    },
    {
      "href": "https://www.tableau.com/support",
      "text": "Support",
      "html": "<a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a>"
    },
    {
      "href": "https://www.tableau.com/support/knowledgebase",
      "text": "Knowledge Base",
      "html": "<a href=\"https://www.tableau.com/support/knowledgebase\" data-value=\"Knowledge Base\">Knowledge Base</a>"
    },
    {
      "href": "https://www.tableau.com/support/help",
      "text": "Tableau Help",
      "html": "<a href=\"https://www.tableau.com/support/help\" data-value=\"Tableau Help\">Tableau Help</a>"
    },
    {
      "href": "https://www.tableau.com/support/releases-product",
      "text": "All Releases",
      "html": "<a href=\"https://www.tableau.com/support/releases-product\" data-value=\"All Releases\">All Releases</a>"
    },
    {
      "href": "https://www.tableau.com/about/contact",
      "text": "Contact Us",
      "html": "<a href=\"https://www.tableau.com/about/contact\" data-value=\"Contact Us\">Contact Us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/",
      "text": "Terms of Service",
      "html": "<a href=\"https://www.salesforce.com/company/legal/sfdc-website-terms-of-service/\" target=\"_blank\" data-value=\"Terms of Service\">Terms of Service</a>"
    },
    {
      "href": "https://www.salesforce.com/company/privacy/",
      "text": "Privacy Information",
      "html": "<a href=\"https://www.salesforce.com/company/privacy/\" target=\"_blank\" data-value=\"Privacy Information\">Privacy Information</a>"
    },
    {
      "href": "https://www.salesforce.com/form/other/privacy-request/",
      "text": "Your Privacy Choices",
      "html": "<a href=\"https://www.salesforce.com/form/other/privacy-request/\" target=\"_blank\" class=\"global-footer__your-privacy-choices\" data-value=\"Your Privacy Choices\">Your Privacy Choices</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 32,
  "passing": 6,
  "failing": [
    {
      "heading": "Explore the Tableau Product Portfolio",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Explore the Tableau Product Portfolio </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tableau Cloud",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Try for free: Tableau Cloud\" href=\"https://www.tableau.com/products/trial\"> Tableau Cloud </a> </span> </h3>",
      "firstParagraph": "A fully hosted, cloud-based analytics platform, to connect to your data and analyze it with powerful visual analytics, then share insights securely–without any need to manage servers or infrastructure.",
      "paragraphHtml": "<p>A fully hosted, cloud-based analytics platform, to connect to your data and analyze it with powerful visual analytics, then share insights securely&#x2013;without any need to manage servers or infrastructure.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Server",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Tableau Server </a> </span> </h3>",
      "firstParagraph": "A self-hosted analytics platform, to gain full control of your data and analytics deployment, whether implementing on your own infrastructure or in the cloud (private and public instances).",
      "paragraphHtml": "<p>A self-hosted analytics platform, to gain full control of your data and analytics deployment, whether implementing on your own infrastructure or in the cloud (private and public instances).</p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Next",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Guided Tour: Tableau Next\" href=\"https://www.tableau.com/products/tableau-next/interactive-demo\"> Tableau Next </a> </span> </h3>",
      "firstParagraph": "An open analytics platform that combines AI, trusted data, modular architecture, and direct workflow integration, to turn insights into actions faster and smarter than ever.",
      "paragraphHtml": "<p>An open analytics platform that combines AI, trusted data, modular architecture, and direct workflow integration, to turn insights into actions faster and smarter than ever.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Desktop",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Download for free: Tableau Desktop\" href=\"https://www.tableau.com/products/desktop-free/download\"> Tableau Desktop </a> </span> </h3>",
      "firstParagraph": "A governed, flexible environment, to explore, model, and visualize data anytime anywhere–even offline–then discover and act on intelligent insights quickly.",
      "paragraphHtml": "<p>A governed, flexible environment, to explore, model, and visualize data anytime anywhere&#x2013;even offline&#x2013;then discover and act on intelligent insights quickly.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get the latest from Tableau",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Get the latest from Tableau </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fuel faster data, insights, and action with Tableau Next.",
      "headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"See it now: Fuel faster data, insights, and action with Tableau Next.\" href=\"https://www.tableau.com/products/tableau-next/demo\" target=\"_self\" rel=\"noopener\"> Fuel faster data, insights, and action with Tableau Next. </a> </span> </h3>",
      "firstParagraph": "See how you can turn trusted insights into autonomous action, anytime, anywhere, with the world's first agentic analytics platform.",
      "paragraphHtml": "<p>See how you can turn trusted insights into autonomous action, anytime, anywhere, with the world&apos;s first agentic analytics platform.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Start your free trial of Tableau",
      "headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Try now: Start your free trial of Tableau\" href=\"https://www.tableau.com/products/trial\" target=\"_self\" rel=\"noopener\"> Start your free trial of Tableau </a> </span> </h3>",
      "firstParagraph": "Test 1",
      "paragraphHtml": "<p>Test 1</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Bring agentic analytics to every corner of your organization with Tableau+",
      "headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Learn more: Bring agentic analytics to every corner of your organization with Tableau+\" href=\"https://www.tableau.com/pricing/tableau-plus\" target=\"_self\" rel=\"noopener\"> Bring agentic analytics to every corner of your organization with Tableau+ </a> </span> </h3>",
      "firstParagraph": "Test 2",
      "paragraphHtml": "<p>Test 2</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "The world’s broadest, deepest analytics platform",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> The world&#x2019;s broadest, deepest analytics platform </h3>",
      "firstParagraph": "Deploy in the cloud, on-premises, or natively integrate with Salesforce CRM. Connect to all of your data with fully integrated AI/ML capabilities, governance and data management, visual storytelling and collaboration.",
      "paragraphHtml": "<p>Deploy in the cloud, on-premises, or natively integrate with Salesforce CRM. Connect to all of your data with fully integrated AI/ML capabilities, governance and data management, visual storytelling and collaboration.</p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create and share on Tableau Public",
      "headingHtml": "<h2 class=\"headline text__headline--small\" style=\" \"> Create and share on Tableau Public </h2>",
      "firstParagraph": "Find daily inspiration with the Viz of the Day. Yours could be featured next!",
      "paragraphHtml": "<p>Find daily inspiration with the Viz of the Day. Yours could be featured next!</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data, analytics, and trusted AI for everyone",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Data, analytics, and trusted AI for everyone </h2>",
      "firstParagraph": "Make data-driven decisions across your organization, no matter who you are.",
      "paragraphHtml": "<p>Make data-driven decisions across your organization, no matter who you are.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Analysts",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Analysts </h3>",
      "firstParagraph": "Level up your analytics with AI-powered insights.",
      "paragraphHtml": "<p>Level up your analytics with AI-powered insights.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Data and IT Leaders",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Data and IT Leaders </h3>",
      "firstParagraph": "Deliver trusted data and AI with governance.",
      "paragraphHtml": "<p>Deliver trusted data and AI with governance.</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Business Leaders",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Business Leaders </h3>",
      "firstParagraph": "Increase efficiency with AI-powered analytics.",
      "paragraphHtml": "<p>Increase efficiency with AI-powered analytics.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Developers",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Developers </h3>",
      "firstParagraph": "Build and embed AI analytics for your teams and clients.",
      "paragraphHtml": "<p>Build and embed AI analytics for your teams and clients.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Tableau customers turn insights into action",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> See how Tableau customers turn insights into action </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Box fights cyber threats effectively by bringing strategic clarity to security data with Tableau",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Box fights cyber threats effectively by bringing strategic clarity to security data with Tableau </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keybank empowers 10k employees with actionable insights in Tableau.",
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      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "JLR delivers £250M in business value with Tableau.",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> JLR delivers &#xa3;250M in business value with Tableau. </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "M3 Insurance Sees Upsurge in Win Rates and Efficiency with AI-Powered Insights",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> M3 Insurance Sees Upsurge in Win Rates and Efficiency with AI-Powered Insights </h3>",
      "firstParagraph": "Auto-Generate Semantic Models from Workspaces, Q&A Calibration, Enhanced Q&A Updates, and more.",
      "paragraphHtml": "<p>Auto-Generate Semantic Models from Workspaces, Q&amp;A Calibration, Enhanced Q&amp;A Updates, and more.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
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    {
      "heading": "Connect with your customers and boost your bottom line with actionable insights.",
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      "paragraphHtml": "<p class=\"text--centered margin-top-two\"><a class=\"cta global-header__secondary-cta cta--orange margin-zero\" href=\"/products/trial\">Try for free</a></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "What is Tableau?",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/why-tableau/what-is-tableau\" data-value=\"What is Tableau?\" class=\"text--salesforce-sans-bold\">What is Tableau?</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tableau Community",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/community\" data-value=\"Tableau Community\" class=\"text--salesforce-sans-bold\">Tableau Community</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Partners",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/partners\" data-value=\"Partners\" class=\"text--salesforce-sans-bold\">Partners</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 74/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: business, intelligence, analytics, software, activate, agentic, across.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

74/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 74/100 and needs improvement.

Evidence
{
  "title": "Business Intelligence and Analytics Software | Tableau",
  "h1": "Activate agentic analytics across Tableau",
  "description": "Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.",
  "topicOverlap": 0.125,
  "topicTerms": [
    "business",
    "intelligence",
    "analytics",
    "software",
    "tableau",
    "activate",
    "agentic",
    "across"
  ],
  "descriptionTerms": [
    "tableau",
    "help",
    "anyone",
    "see",
    "understand",
    "their",
    "data",
    "connect",
    "almost",
    "any",
    "database",
    "drag",
    "drop",
    "create",
    "visualizations",
    "share",
    "click"
  ],
  "missingFromDescription": [
    "business",
    "intelligence",
    "analytics",
    "software",
    "activate",
    "agentic",
    "across"
  ],
  "score": 74,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

3 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 32,
  "passing": 6,
  "failing": [
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      "headingHtml": "<h2 class=\"headline\" style=\" \"> Explore the Tableau Product Portfolio </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tableau Cloud",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Try for free: Tableau Cloud\" href=\"https://www.tableau.com/products/trial\"> Tableau Cloud </a> </span> </h3>",
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      "paragraphHtml": "<p>A fully hosted, cloud-based analytics platform, to connect to your data and analyze it with powerful visual analytics, then share insights securely&#x2013;without any need to manage servers or infrastructure.</p>",
      "words": 30,
      "direct": false,
      "issue": "First paragraph is 30 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Server",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Talk to an expert: Tableau Server\" href=\"https://www.tableau.com/products/server/contact\"> Tableau Server </a> </span> </h3>",
      "firstParagraph": "A self-hosted analytics platform, to gain full control of your data and analytics deployment, whether implementing on your own infrastructure or in the cloud (private and public instances).",
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      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Next",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Guided Tour: Tableau Next\" href=\"https://www.tableau.com/products/tableau-next/interactive-demo\"> Tableau Next </a> </span> </h3>",
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      "paragraphHtml": "<p>An open analytics platform that combines AI, trusted data, modular architecture, and direct workflow integration, to turn insights into actions faster and smarter than ever.</p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tableau Desktop",
      "headingHtml": "<h3 class=\"card__headline\" style=\" \"> <span> <a class data-size data-variant=\"primary\" data-stacking=\"default\" aria-label=\"Download for free: Tableau Desktop\" href=\"https://www.tableau.com/products/desktop-free/download\"> Tableau Desktop </a> </span> </h3>",
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      "paragraphHtml": "<p>A governed, flexible environment, to explore, model, and visualize data anytime anywhere&#x2013;even offline&#x2013;then discover and act on intelligent insights quickly.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get the latest from Tableau",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Get the latest from Tableau </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fuel faster data, insights, and action with Tableau Next.",
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      "firstParagraph": "See how you can turn trusted insights into autonomous action, anytime, anywhere, with the world's first agentic analytics platform.",
      "paragraphHtml": "<p>See how you can turn trusted insights into autonomous action, anytime, anywhere, with the world&apos;s first agentic analytics platform.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Start your free trial of Tableau",
      "headingHtml": "<h3 class=\"card__headline mb-16\" style=\" \"> <span> <a class data-size data-variant=\"text\" data-stacking=\"default\" aria-label=\"Try now: Start your free trial of Tableau\" href=\"https://www.tableau.com/products/trial\" target=\"_self\" rel=\"noopener\"> Start your free trial of Tableau </a> </span> </h3>",
      "firstParagraph": "Test 1",
      "paragraphHtml": "<p>Test 1</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Bring agentic analytics to every corner of your organization with Tableau+",
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      "firstParagraph": "Test 2",
      "paragraphHtml": "<p>Test 2</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "The world’s broadest, deepest analytics platform",
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      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create and share on Tableau Public",
      "headingHtml": "<h2 class=\"headline text__headline--small\" style=\" \"> Create and share on Tableau Public </h2>",
      "firstParagraph": "Find daily inspiration with the Viz of the Day. Yours could be featured next!",
      "paragraphHtml": "<p>Find daily inspiration with the Viz of the Day. Yours could be featured next!</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data, analytics, and trusted AI for everyone",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> Data, analytics, and trusted AI for everyone </h2>",
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      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Analysts",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Analysts </h3>",
      "firstParagraph": "Level up your analytics with AI-powered insights.",
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      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Data and IT Leaders",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Data and IT Leaders </h3>",
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      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Business Leaders",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Business Leaders </h3>",
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      "paragraphHtml": "<p>Increase efficiency with AI-powered analytics.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "For Developers",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> For Developers </h3>",
      "firstParagraph": "Build and embed AI analytics for your teams and clients.",
      "paragraphHtml": "<p>Build and embed AI analytics for your teams and clients.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "See how Tableau customers turn insights into action",
      "headingHtml": "<h2 class=\"headline\" style=\" \"> See how Tableau customers turn insights into action </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Box fights cyber threats effectively by bringing strategic clarity to security data with Tableau",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Box fights cyber threats effectively by bringing strategic clarity to security data with Tableau </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Keybank empowers 10k employees with actionable insights in Tableau.",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> Keybank empowers 10k employees with actionable insights in Tableau. </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "JLR delivers £250M in business value with Tableau.",
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      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "M3 Insurance Sees Upsurge in Win Rates and Efficiency with AI-Powered Insights",
      "headingHtml": "<h3 class=\"card__headline mt-0\" style=\" \"> M3 Insurance Sees Upsurge in Win Rates and Efficiency with AI-Powered Insights </h3>",
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      "paragraphHtml": "<p>Auto-Generate Semantic Models from Workspaces, Q&amp;A Calibration, Enhanced Q&amp;A Updates, and more.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Connect with your customers and boost your bottom line with actionable insights.",
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      "firstParagraph": "Try for free",
      "paragraphHtml": "<p class=\"text--centered margin-top-two\"><a class=\"cta global-header__secondary-cta cta--orange margin-zero\" href=\"/products/trial\">Try for free</a></p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "What is Tableau?",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/why-tableau/what-is-tableau\" data-value=\"What is Tableau?\" class=\"text--salesforce-sans-bold\">What is Tableau?</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Tableau Community",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/community\" data-value=\"Tableau Community\" class=\"text--salesforce-sans-bold\">Tableau Community</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Partners",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/partners\" data-value=\"Partners\" class=\"text--salesforce-sans-bold\">Partners</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a> </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

2 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 2,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 12,
      "heading": "H3: United by data",
      "text": "There is no single way to accelerate your Tableau journey, but all roads lead through the Tableau Community. With millions of members, here you have the power to connect with like-minded people, learn, grow, and be inspired—wherever you are in the world.",
      "words": 43,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (43 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>There is no single way to accelerate your Tableau journey, but all roads lead through the Tableau Community. With millions of members, here you have the power to connect with like-minded people, learn, grow, and be inspired&#x2014;wherever you are in the world.</p>"
    },
    {
      "index": 15,
      "heading": "H3: Your partner to build a Data Culture",
      "text": "Customers are scaling Tableau faster and more broadly than ever. As a trusted partner, Tableau helps organizations accelerate innovation, improve operations, and better serve their customers. See how Tableau can help you realize the value of your analytics investments, by embracing a Data Culture.",
      "words": 44,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (44 words; target 80-220)."
      ],
      "html": "<p>Customers are scaling Tableau faster and more broadly than ever. As a trusted partner, Tableau helps organizations accelerate innovation, improve operations, and better serve their customers. See how Tableau can help you realize the value of your analytics investments, by embracing a Data Culture.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 78/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: business, intelligence, analytics, software, activate, agentic, across.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

78/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 78/100 and needs improvement.

Evidence
{
  "title": "Business Intelligence and Analytics Software | Tableau",
  "h1": "Activate agentic analytics across Tableau",
  "description": "Tableau can help anyone see and understand their data. Connect to almost any database, drag and drop to create visualizations, and share with a click.",
  "topicOverlap": 0.125,
  "definitionCount": 6,
  "topicTerms": [
    "business",
    "intelligence",
    "analytics",
    "software",
    "tableau",
    "activate",
    "agentic",
    "across"
  ],
  "descriptionTerms": [
    "tableau",
    "help",
    "anyone",
    "see",
    "understand",
    "their",
    "data",
    "connect",
    "almost",
    "any",
    "database",
    "drag",
    "drop",
    "create",
    "visualizations",
    "share",
    "click"
  ],
  "missingFromDescription": [
    "business",
    "intelligence",
    "analytics",
    "software",
    "activate",
    "agentic",
    "across"
  ],
  "score": 78,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 6,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Explore the Tableau Product Portfolio",
      "html": "<h2 class=\"headline\" style=\" \"> Explore the Tableau Product Portfolio </h2>"
    },
    {
      "text": "Get the latest from Tableau",
      "html": "<h2 class=\"headline\" style=\" \"> Get the latest from Tableau </h2>"
    },
    {
      "text": "Tableau helps people see, understand and act on data",
      "html": "<h2 class=\"headline\" style=\" \"> Tableau helps people see, understand and act on data </h2>"
    },
    {
      "text": "Create and share on Tableau Public",
      "html": "<h2 class=\"headline text__headline--small\" style=\" \"> Create and share on Tableau Public </h2>"
    },
    {
      "text": "Data, analytics, and trusted AI for everyone",
      "html": "<h2 class=\"headline\" style=\" \"> Data, analytics, and trusted AI for everyone </h2>"
    },
    {
      "text": "DataFam Explained",
      "html": "<h2 class=\"headline\" style=\" \"> DataFam Explained </h2>"
    },
    {
      "text": "See how Tableau customers turn insights into action",
      "html": "<h2 class=\"headline\" style=\" \"> See how Tableau customers turn insights into action </h2>"
    },
    {
      "text": "Connect with your customers and boost your bottom line with actionable insights.",
      "html": "<h2 class=\"headline text__headline--small\" style=\" \"> Connect with your customers and boost your bottom line with actionable insights. </h2>"
    },
    {
      "text": "What is Tableau?",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/why-tableau/what-is-tableau\" data-value=\"What is Tableau?\" class=\"text--salesforce-sans-bold\">What is Tableau?</a> </h2>"
    },
    {
      "text": "Tableau Community",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/community\" data-value=\"Tableau Community\" class=\"text--salesforce-sans-bold\">Tableau Community</a> </h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/partners\" data-value=\"Partners\" class=\"text--salesforce-sans-bold\">Partners</a> </h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Business Intelligence and Analytics Software work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Business Intelligence and Analytics Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Business Intelligence and Analytics Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Business Intelligence and Analytics Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Business Intelligence and Analytics Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 391
          },
          {
            "path": "/api/context",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 384
          },
          {
            "path": "/context",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 376
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Explore the Tableau Product Portfolio",
      "html": "<h2 class=\"headline\" style=\" \"> Explore the Tableau Product Portfolio </h2>"
    },
    {
      "text": "Get the latest from Tableau",
      "html": "<h2 class=\"headline\" style=\" \"> Get the latest from Tableau </h2>"
    },
    {
      "text": "Tableau helps people see, understand and act on data",
      "html": "<h2 class=\"headline\" style=\" \"> Tableau helps people see, understand and act on data </h2>"
    },
    {
      "text": "Create and share on Tableau Public",
      "html": "<h2 class=\"headline text__headline--small\" style=\" \"> Create and share on Tableau Public </h2>"
    },
    {
      "text": "Data, analytics, and trusted AI for everyone",
      "html": "<h2 class=\"headline\" style=\" \"> Data, analytics, and trusted AI for everyone </h2>"
    },
    {
      "text": "DataFam Explained",
      "html": "<h2 class=\"headline\" style=\" \"> DataFam Explained </h2>"
    },
    {
      "text": "See how Tableau customers turn insights into action",
      "html": "<h2 class=\"headline\" style=\" \"> See how Tableau customers turn insights into action </h2>"
    },
    {
      "text": "Connect with your customers and boost your bottom line with actionable insights.",
      "html": "<h2 class=\"headline text__headline--small\" style=\" \"> Connect with your customers and boost your bottom line with actionable insights. </h2>"
    },
    {
      "text": "What is Tableau?",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/why-tableau/what-is-tableau\" data-value=\"What is Tableau?\" class=\"text--salesforce-sans-bold\">What is Tableau?</a> </h2>"
    },
    {
      "text": "Tableau Community",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/community\" data-value=\"Tableau Community\" class=\"text--salesforce-sans-bold\">Tableau Community</a> </h2>"
    },
    {
      "text": "Partners",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/partners\" data-value=\"Partners\" class=\"text--salesforce-sans-bold\">Partners</a> </h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"global-footer-helmet__heading\"> <a href=\"https://www.tableau.com/support\" data-value=\"Support\" class=\"text--salesforce-sans-bold\">Support</a> </h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Business Intelligence and Analytics Software work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Business Intelligence and Analytics Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Business Intelligence and Analytics Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use Business Intelligence and Analytics Software?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Business Intelligence and Analytics Software free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Business Intelligence and Analytics Software compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 403,
        "contentType": "text/html",
        "length": 380,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 369,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "/TITLE",
            "/HEAD",
            "/H1",
            "/P",
            "/BODY",
            "/HTML"
          ],
          "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;auth&#46;md\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925747&#46;17caa3f4\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925747&#46;17caa3f4</P>\n</BODY>\n</HTML>\n"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 403,
        "contentType": "text/html",
        "length": 425,
        "text": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;&#46;well&#45;known&#47;oauth&#45;protected&#45;resource\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925747&#46;17caa412\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925747&#46;17caa412</P>\n</BODY>\n</HTML>\n"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 403,
          "contentType": "text/html",
          "length": 427,
          "text": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;&#46;well&#45;known&#47;oauth&#45;authorization&#45;server\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925747&#46;17caa42a\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925747&#46;17caa42a</P>\n</BODY>\n</HTML>\n"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "create account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 417
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 427
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "create account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 403,
        "contentType": "text/html"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<HTML><HEAD>\n<TITLE>Access Denied</TITLE>\n</HEAD><BODY>\n<H1>Access Denied</H1>\n \nYou don't have permission to access \"http&#58;&#47;&#47;www&#46;tableau&#46;com&#47;&#46;well&#45;known&#47;oauth&#45;protected&#45;resource\" on this server.<P>\nReference&#32;&#35;18&#46;6c01c045&#46;1780925746&#46;17caa33f\n<P>https&#58;&#47;&#47;errors&#46;edgesuite&#46;net&#47;18&#46;6c01c045&#46;1780925746&#46;17caa33f</P>\n</BODY>\n</HTML>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.tableau.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.tableau.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.tableau.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.tableau.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "create account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links are not crawlable

50 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

Evidence
{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

10 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "10 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

14 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

Evidence
{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

LCP request discovery

14 Fail

Check name

LCP request discovery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

Evidence
{
  "description": "[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

14 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

Evidence
{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Duplicated JavaScript

7 Warning

Check name

Duplicated JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 18 KiB

Fix guidance

Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity.

Evidence
{
  "displayValue": "Est savings of 18 KiB",
  "description": "Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity."
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

7 Warning

Check name

Render-blocking requests

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

Evidence
{
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

7 Warning

Check name

Use efficient cache lifetimes

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 35 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 35 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

2 Fail

Check name

Loading performance

Score

86/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 75,
      "displayValue": "1.7 s",
      "numericValue": 1693.3101784598207
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 98,
      "displayValue": "0.7 s",
      "numericValue": 681.5426721940252
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 86,
      "displayValue": "2.7 s",
      "numericValue": 2701.0082520552633
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "0 ms",
      "numericValue": 1.8060525000000005
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 86,
      "displayValue": "140 ms",
      "numericValue": 143
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 58,
      "displayValue": "2.1 s",
      "numericValue": 2128.0065363538597
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 10 ms",
      "numericValue": 6
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 84,
      "displayValue": "180 ms",
      "numericValue": 176.5
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
62/100Level 3, Bot-AwareCurrent report
Report ID 87f3c4a2-e294-496e-b424-d7e4b47949b9. Scanned Jun 8, 2026, 7:07 PM.
tableau.com AI SEO Report: 62/100 (Level 3, Bot-Aware)