Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 32 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 40 out of 100
- GEO, AIO and AEO 74 out of 100
- SEO 92 out of 100
- Performance and Accessibility 97 out of 100
What AI sees of your website
VML
At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon more than 300 years of combined experience and expertise, where creativity meets technology, and ...
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 32 | Priority fix | 6 | 16 | 1 | View details |
| Discoverability | 50 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 38 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 15 | 22 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 11 | 0 | 0 | |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 74 | Needs work | 4 | 2 | 13 | View details |
| GEO Readiness | 84 | Mostly ready | 1 | 0 | 4 | |
| AIO Readiness | 75 | Mostly ready | 2 | 1 | 4 | View details |
| AEO Readiness | 62 | Needs work | 1 | 1 | 5 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 40 | Priority fix | 6 | 3 | 0 | View details |
| Security & Trust | 40 | Priority fix | 2 | 3 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 97 | Strong | 19 | 4 | 1 | View details |
| Performance | 97 | Strong | 13 | 2 | 1 | View details |
| Accessibility | 96 | Strong | 6 | 2 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
46 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>403 Forbidden</title>\n</head><body>\n<h1>Forbidden</h1>\n<p>You don't have permission to access this resource.</p>\n</body></html>\n"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-HnqE5ZycWVXDet4djhmb2M' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/openapi.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-TwOAGkHfTB3SNji04sHTZd' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/swagger.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-eLz8xP1mmBNJEBRpxCM5QS' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/swagger.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-kfyEKdMotJxixmDWnepQTt' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/api/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-FO2tAKuvjkqQlHGHdipQiW' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/api/swagger.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-bmDcziDJuMxx3w0tjFwmdY' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
},
{
"path": "/docs/openapi.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><meta name=\"viewport\" content=\"width=device-width,initial-scale=1\"><meta http-equiv=\"content-security-policy\" content=\"default-src 'none'; script-src 'nonce-Eqx2buCC8457GCstlm3fB4' 'unsafe-eval' https://challenges.cloudflare.com; script-src-attr 'none'; style-src 'unsafe-inline'; img-src 'self' https://challenges.cloudflare.com; connect-src 'self' https://challenges.cloudflare.com; frame-src 'self' https://challenges.cloudflare.com blob:; child-src 'self' https://challenges.cloudflare."
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
Needs attention
AI bot rules in robots.txt
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
Needs attention
Frame protection
Issue
Frame protection is missing or incomplete.
Why it matters
Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.
Check name
Frame protection
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.
Result
Frame protection is missing or incomplete.
Evidence
{
"xFrameOptions": null,
"validXFrame": false,
"contentSecurityPolicy": null,
"cspFrameAncestors": false
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
Needs attention
High-value schema types
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"Organization"
]
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
33 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
Needs attention
HSTS header
Issue
HSTS header is missing or incomplete.
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
Needs attention
Sitemap
Issue
No valid XML sitemap found at checked locations: https://www.vml.com/sitemap.xml, https://www.vml.com/sitemap_index.xml, https://www.vml.com/sitemap-index.xml.
Why it matters
Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.
Check name
Sitemap
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Publish a sitemap and reference it from robots.txt.
Result
Sitemap is missing or incomplete.
Evidence
{
"checked": [
"https://www.vml.com/sitemap.xml",
"https://www.vml.com/sitemap_index.xml",
"https://www.vml.com/sitemap-index.xml"
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
Needs attention
llms.txt
Issue
llms.txt was not found at the expected path.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 33907
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 33917
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 403,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "accept-encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 354,
"excerpt": "<!DOCTYPE html><html lang=\"en-US\"><head><title>Just a moment...</title><meta http-equiv=\"Content-Type\" content=\"text/html; charset=UTF-8\"><meta http-equiv=\"X-UA-Compatible\" content=\"IE=Edge\"><meta name=\"robots\" content=\"noindex,nofollow\"><m",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/.well-known/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5426
},
{
"path": "/.well-known/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: invalid h1 (found 0); skipped heading levels; 1 buttons missing accessible names; 0/5 applicable form inputs have autocomplete attributes (5 missing).
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": false,
"accessibleLinks": true,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [],
"inaccessibleButtons": [
"<button type=\"submit\" style=\"background-color: rgb(83, 84, 74); color: rgb(255, 255, 255);\"></button>"
],
"missingAutocompleteInputs": [
"<input class=\"modal-field\" type=\"text\" name=\"firstName\" id=\"promptFirstName\" placeholder=\"First Name\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"lastName\" id=\"promptLastName\" placeholder=\"Last Name\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"email\" name=\"email\" id=\"promptEmail\" placeholder=\"Email\" maxlength=\"255\" pattern=\".+@.+\\..+\" title=\"[email protected]\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"company\" id=\"promptCompany\" placeholder=\"Company\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"jobTitle\" id=\"promptJobTitle\" placeholder=\"Your Job Title\" maxlength=\"40\" required>"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": [
"h2: The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"h2: The Future 100: 2026",
"h2: The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"h2: The Future 100: 2026",
"h2: The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"h2: The Future 100: 2026",
"h2: We put everything we are into everything we do",
"h2: Please provide your contact information to continue.",
"h5: Nestlé",
"h3: Little Breaks",
"h5: Coca-Cola",
"h3: Thanks for Coke-Creating",
"h5: KitKat",
"h3: The KitKat Heist",
"h5: Lab Grown Leather Ltd",
"h3: T-Rex Leather",
"h5: Vaseline",
"h3: Vaseline Heritage Day",
"h5: Mondelēz International",
"h3: The OREO Cows",
"h5: F**k Cancer",
"h3: Beat Cancer Off",
"h5: Tra Mongkut Fertilizer",
"h3: Soil Stay: Empowering Farmers, Growing Futures",
"h5: Avon",
"h3: VML & Avon Skin Ad Boldly Redefines Media",
"h5: KitKat",
"h3: Phone Break",
"h5: AXA",
"h3: Group Therapy",
"h3: Insights",
"h3: The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"h3: The Future 100: 2026",
"h3: Tomorrow’s Commerce 2026: Human + Tech Counterpoint",
"h3: CES 2026 Trends: AI, Robotics & Longevity Tech",
"h3: News",
"h3: Clio Awards 2026: VML Wins Big with 107 Honors",
"h3: © 2026 VML. A WPP Company."
]
},
"counts": {
"h1": 0,
"headings": 38,
"links": 118,
"inaccessibleLinks": 0,
"buttons": 9,
"inaccessibleButtons": 1,
"images": 23,
"imagesWithAlt": 23,
"autocompleteInputs": 5,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 5
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/webmcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5456
},
{
"path": "/mcp.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5426
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/agent-card.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5468
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/agent.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5453
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 403,
"contentType": "text/html; charset=iso-8859-1",
"length": 239
},
{
"path": "/agents.json",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5456
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Mon, 08 Jun 2026 22:51:32 GMT",
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.vml.com",
"probes": [
{
"name": "_index._agents.www.vml.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.vml.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.vml.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "vml.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="firstName"> is missing tool-param-description.<input name="lastName"> is missing tool-param-description.<input name="email"> is missing tool-param-description.<input name="company"> is missing tool-param-description.<input name="jobTitle"> is missing tool-param-description.<select name="industry"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 133,
"interactiveWithTags": 0,
"totalCount": 134,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"firstName\"> is missing tool-param-description.",
"<input name=\"lastName\"> is missing tool-param-description.",
"<input name=\"email\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"jobTitle\"> is missing tool-param-description.",
"<select name=\"industry\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 6,
"issues": [
"<input name=\"firstName\"> is missing tool-param-description.",
"<input name=\"lastName\"> is missing tool-param-description.",
"<input name=\"email\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"jobTitle\"> is missing tool-param-description.",
"<select name=\"industry\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"firstName\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"lastName\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"email\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"company\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"jobTitle\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<select name=\"industry\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 133,
"interactiveWithTags": 0,
"totalCount": 134,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"firstName\"> is missing tool-param-description.",
"<input name=\"lastName\"> is missing tool-param-description.",
"<input name=\"email\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"jobTitle\"> is missing tool-param-description.",
"<select name=\"industry\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 133,
"interactiveWithTags": 0,
"totalCount": 134,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"firstName\"> is missing tool-param-description.",
"<input name=\"lastName\"> is missing tool-param-description.",
"<input name=\"email\"> is missing tool-param-description.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"jobTitle\"> is missing tool-param-description.",
"<select name=\"industry\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
6 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.vml.com/about-us",
"text": "About Us",
"html": "<a href=\"https://www.vml.com/about-us\" class=\"about-us\" aria-label=\"About Us\" data-action=\"Nav Menu\" data-submenu-selector=\"about-us\"> About Us </a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "At a Glance",
"html": "<a href=\"https://www.vml.com/about-us\" data-action=\"Nav Menu\" aria-label=\"At a Glance\"> At a Glance </a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "About Us",
"html": "<a data-v-32c914cb href=\"https://www.vml.com/about-us\" data-action=\"Nav Menu\" aria-label=\"About Us\" class>About Us <span data-v-32c914cb aria-label=\"About Us\" class=\"goto arrow next\"></span></a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "more",
"html": "<a href=\"https://www.vml.com/about-us\">more</a>"
},
{
"href": "https://www.linkedin.com/company/vml",
"text": "",
"html": "<a aria-label=\"LinkedIn\" href=\"https://www.linkedin.com/company/vml\" target=\"_blank\" rel=\"noopener\" title=\"LinkedIn\" class=\"linkedin\"><svg class=\"social-icon linkedin\" aria-hidden=\"true\"><use xlink:href=\"#cf33fc6fae7776f4419ec509be01c8a3\"/></svg></a>"
},
{
"href": "https://www.wpp.com/",
"text": "WPP Company",
"html": "<a href=\"https://www.wpp.com/\" target=\"_blank\" rel=\"noopener\">WPP Company</a>"
}
],
"contactLinks": [
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.vml.com/contact-us\" class=\"contact-us\" aria-label=\"Contact Us\" data-action=\"Nav Menu\"> Contact Us </a>"
},
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a data-v-32c914cb href=\"https://www.vml.com/contact-us\" data-action=\"Nav Menu\" aria-label=\"Contact Us\" class>Contact Us <!----></a>"
},
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a aria-label=\"Contact Us\" href=\"https://www.vml.com/contact-us\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/privacy-policy\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://www.vml.com/privacy-policy",
"text": "Privacy",
"html": "<a aria-label=\"Privacy Policy\" href=\"https://www.vml.com/privacy-policy\">Privacy</a>"
},
{
"href": "https://www.vml.com/terms",
"text": "Terms",
"html": "<a aria-label=\"Terms\" href=\"https://www.vml.com/terms\">Terms</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://www.vml.com/about-us",
"text": "About Us",
"html": "<a href=\"https://www.vml.com/about-us\" class=\"about-us\" aria-label=\"About Us\" data-action=\"Nav Menu\" data-submenu-selector=\"about-us\"> About Us </a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "At a Glance",
"html": "<a href=\"https://www.vml.com/about-us\" data-action=\"Nav Menu\" aria-label=\"At a Glance\"> At a Glance </a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "About Us",
"html": "<a data-v-32c914cb href=\"https://www.vml.com/about-us\" data-action=\"Nav Menu\" aria-label=\"About Us\" class>About Us <span data-v-32c914cb aria-label=\"About Us\" class=\"goto arrow next\"></span></a>"
},
{
"href": "https://www.vml.com/about-us",
"text": "more",
"html": "<a href=\"https://www.vml.com/about-us\">more</a>"
},
{
"href": "https://www.linkedin.com/company/vml",
"text": "",
"html": "<a aria-label=\"LinkedIn\" href=\"https://www.linkedin.com/company/vml\" target=\"_blank\" rel=\"noopener\" title=\"LinkedIn\" class=\"linkedin\"><svg class=\"social-icon linkedin\" aria-hidden=\"true\"><use xlink:href=\"#cf33fc6fae7776f4419ec509be01c8a3\"/></svg></a>"
},
{
"href": "https://www.wpp.com/",
"text": "WPP Company",
"html": "<a href=\"https://www.wpp.com/\" target=\"_blank\" rel=\"noopener\">WPP Company</a>"
}
],
"contactLinks": [
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.vml.com/contact-us\" class=\"contact-us\" aria-label=\"Contact Us\" data-action=\"Nav Menu\"> Contact Us </a>"
},
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a data-v-32c914cb href=\"https://www.vml.com/contact-us\" data-action=\"Nav Menu\" aria-label=\"Contact Us\" class>Contact Us <!----></a>"
},
{
"href": "https://www.vml.com/contact-us",
"text": "Contact Us",
"html": "<a aria-label=\"Contact Us\" href=\"https://www.vml.com/contact-us\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "/privacy-policy",
"text": "Privacy Policy",
"html": "<a href=\"/privacy-policy\" target=\"_blank\">Privacy Policy</a>"
},
{
"href": "https://www.vml.com/privacy-policy",
"text": "Privacy",
"html": "<a aria-label=\"Privacy Policy\" href=\"https://www.vml.com/privacy-policy\">Privacy</a>"
},
{
"href": "https://www.vml.com/terms",
"text": "Terms",
"html": "<a aria-label=\"Terms\" href=\"https://www.vml.com/terms\">Terms</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 27,
"passing": 1,
"failing": [
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Please provide your contact information to continue.",
"headingHtml": "<h2>Please provide your contact information to continue.</h2>",
"firstParagraph": "Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.",
"paragraphHtml": "<p><small>Before submitting your information, please read our <a href=\"/privacy-policy\" target=\"_blank\">Privacy Policy</a> as it contains detailed information on the processing of your personal data and how we use it.</small></p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Little Breaks",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/little-breaks\" data-action=\"Cards\">Little Breaks</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Thanks for Coke-Creating",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/every-coca-cola-is-welcome\" data-action=\"Cards\">Thanks for Coke-Creating</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The KitKat Heist",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/work/kitkat-heist\" data-action=\"Cards\">The KitKat Heist</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "T-Rex Leather",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/t-rex-leather\" data-action=\"Cards\">T-Rex Leather</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Vaseline Heritage Day",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/work/vaseline-heritage-day\" data-action=\"Cards\">Vaseline Heritage Day</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The OREO Cows",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/the-oreo-cows\" data-action=\"Cards\">The OREO Cows</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Beat Cancer Off",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/beat-cancer-off\" data-action=\"Cards\">Beat Cancer Off</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Soil Stay: Empowering Farmers, Growing Futures",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/soil-stay\" data-action=\"Cards\">Soil Stay: Empowering Farmers, Growing Futures</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "VML & Avon Skin Ad Boldly Redefines Media",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/menoskin\" data-action=\"Cards\">VML & Avon Skin Ad Boldly Redefines Media</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Phone Break",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/phone-break\" data-action=\"Cards\">Phone Break</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Group Therapy",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/group-therapy\" data-action=\"Cards\">Group Therapy</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Insights",
"headingHtml": "<h3 class=\"section-title\">Insights</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Cards\">The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Cards\">The Future 100: 2026</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tomorrow’s Commerce 2026: Human + Tech Counterpoint",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/tomorrows-commerce-2026\" data-action=\"Cards\">Tomorrow’s Commerce 2026: Human + Tech Counterpoint</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "CES 2026 Trends: AI, Robotics & Longevity Tech",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/ces-2026-trends-ai-robotics-longevity-tech\" data-action=\"Cards\">CES 2026 Trends: AI, Robotics & Longevity Tech</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "News",
"headingHtml": "<h3 class=\"section-title\">News</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Clio Awards 2026: VML Wins Big with 107 Honors",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/news/clios-2026\" data-action=\"Cards\">Clio Awards 2026: VML Wins Big with 107 Honors</a></h3>",
"firstParagraph": "Connect with us",
"paragraphHtml": "<p class=\"section-title\">Connect with us</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "© 2026 VML. A WPP Company.",
"headingHtml": "<h3> © 2026 VML. A <a href=\"https://www.wpp.com/\" target=\"_blank\" rel=\"noopener\">WPP Company</a>. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 75/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 75/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: none.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 75/100 and needs improvement.
Evidence
{
"title": "VML",
"h1": "",
"description": "At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon more than 300 years of combined experience and expertise, where creativity meets technology, and ...",
"topicOverlap": 1,
"topicTerms": [
"vml"
],
"descriptionTerms": [
"vml",
"beacon",
"innovation",
"growth",
"ever",
"evolving",
"world",
"heritage",
"built",
"upon",
"more",
"than",
"300",
"years",
"combined",
"experience",
"expertise",
"where",
"creativity",
"meets"
],
"missingFromDescription": [],
"score": 75,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 8,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
2 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 2,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 2,
"heading": "H2: We put everything we are into everything we do",
"text": "We bring this to life by seamlessly connecting Brand Experience, Customer Experience, and Commerce, always thinking about the entire journey a person has with a brand — from first impression to purchase and beyond. By blending our award-winning creativity with deep technical expertise, we offer something unique — the vision of a creative agency with the power of a technology consultancy.",
"words": 59,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (59 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>We bring this to life by seamlessly connecting Brand Experience, Customer Experience, and Commerce, always thinking about the entire journey a person has with a brand — from first impression to purchase and beyond. By blending our award-winning creativity with deep technical expertise, we offer something unique — the vision of a creative agency with the power of a technology consultancy.</p>"
},
{
"index": 3,
"heading": "H2: We put everything we are into everything we do",
"text": "Our 26,000 talented people across the globe provide the local insights and worldwide scale to develop ideas that matter and that create impact for our partners. We’ve proven that when you put human connection at the heart of a brand, it doesn’t just grow — it thrives.",
"words": 49,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (49 words; target 80-220)."
],
"html": "<p>Our 26,000 talented people across the globe provide the local insights and worldwide scale to develop ideas that matter and that create impact for our partners. We’ve proven that when you put human connection at the heart of a brand, it doesn’t just grow — it thrives.</p>"
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Google eligibility and indexability
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Google eligibility and indexability
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
Needs attention
AIO: Google eligibility and indexability
Issue
Canonical tag is missing.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Google eligibility and indexability
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Google eligibility and indexability scored 80/100 and needs improvement.
Evidence
{
"status": 200,
"googlebotBlocked": false,
"metaRobotsTags": [],
"xRobotsTag": "",
"canonical": "",
"finalUrl": "https://www.vml.com/",
"canonicalScore": 0,
"score": 80,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Needs attention
GEO: Extraction-friendly structure
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 4,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
23 image(s) are missing width/height attributes. 9 possible modal/interstitial element(s) detected.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "width=device-width, initial-scale=1.0, viewport-fit=cover",
"visibleWords": 748,
"htmlBytes": 95725,
"imagesMissingDimensions": [
{
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"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/04/tvo92lvtkxgmlddevuxo/vmlrewiremasteringenterpriseb2bgrowthinanaidrivenworld.jpg\" alt=\"Vml rewire mastering enterprise b2b growth in an AI driven world\" class=\"main-image tns-lazy-img\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg\" alt=\"F100 2026 Hero\" class=\"main-image tns-lazy-img\">"
},
{
"src": "null",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"null\" alt=\"Vml rewire mastering enterprise b2b growth in an AI driven world\" class=\"main-image tns-lazy-img loaded tns-complete\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg\" alt=\"F100 2026 Hero\" class=\"main-image tns-lazy-img\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/04/tvo92lvtkxgmlddevuxo/vmlrewiremasteringenterpriseb2bgrowthinanaidrivenworld.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/04/tvo92lvtkxgmlddevuxo/vmlrewiremasteringenterpriseb2bgrowthinanaidrivenworld.jpg\" alt=\"Vml rewire mastering enterprise b2b growth in an AI driven world\" class=\"main-image tns-lazy-img\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_fill,f_auto,g_faces:center,q_auto,w_1920/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg\" alt=\"F100 2026 Hero\" class=\"main-image tns-lazy-img\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/video/upload/w_1280,c_pad,ar_16:9,so_45,f_auto/v1761837728/vml-videos/human-first.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/video/upload/w_1280,c_pad,ar_16:9,so_45,f_auto/v1761837728/vml-videos/human-first.jpg\" alt=\"VML Sizzle Video Poster\" class=\"cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/04/kkgf89csmtzczeihdjhc/littlebreaksreading.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/04/kkgf89csmtzczeihdjhc/littlebreaksreading.jpg\" alt=\"Little Breaks Reading\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_105,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2024/04/kaykuh0xwa193rh6dmbj/thanksforcokecreating.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_105,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2024/04/kaykuh0xwa193rh6dmbj/thanksforcokecreating.jpg\" alt=\"Thanks for Coke-Creating\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/05/wxom4chcu7gjkhmu6hx8/kitkatheistboarda2titaniumfinal2.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/05/wxom4chcu7gjkhmu6hx8/kitkatheistboarda2titaniumfinal2.jpg\" alt=\"Kit Kat Heist Board A2 TITANIUM Final 2\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/05/tc0ld2r5anfdg7ezosym/work_france_trexleather_hero.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/05/tc0ld2r5anfdg7ezosym/work_france_trexleather_hero.jpg\" alt=\"Work_France_TRexLeather_Hero\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2025/10/xshcmwko7rjzxozedn8s/vaselineheritageday.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2025/10/xshcmwko7rjzxozedn8s/vaselineheritageday.jpg\" alt=\"Vaseline Heritage Day\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_423,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2026/01/w5suuo1u6crewjgru7ic/oreocowshero.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_423,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2026/01/w5suuo1u6crewjgru7ic/oreocowshero.jpg\" alt=\"Oreo Cows Hero\" loading=\"lazy\" class=\"preview cover\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_1:1,c_fill,f_auto,g_faces:center,q_auto,w_1200/v1/wt-cms-assets/2026/03/ttj05ifjfggue9ai61s3/beatcanceroffheader.jpg\" alt=\"Beat Cancer Off header\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1071,w_1071,x_468,y_7/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2026/05/hnz1jsev2aceqcyhfba6/sscreenshot20260513at95138pm.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1071,w_1071,x_468,y_7/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2026/05/hnz1jsev2aceqcyhfba6/sscreenshot20260513at95138pm.jpg\" alt=\"SScreenshot 2026 05 13 at 9 51 38 PM\" loading=\"lazy\" class=\"preview cover\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1071,w_1071,x_386,y_10/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2026/05/iongagn1h2byds3tqzsj/menoskinpr6.jpg\" alt=\"Meno Skin PR 6\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_crop,h_4052,w_4052,x_1770,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2025/04/h0dzg4c5pagkf2w9ndb6/phonebreak.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_4052,w_4052,x_1770,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2025/04/h0dzg4c5pagkf2w9ndb6/phonebreak.jpg\" alt=\"Phone Break\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_625,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2025/04/udkujdpw8n8uaiyaagqw/grouptherapysharingistherapeutic.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1079,w_1079,x_625,y_0/c_scale,f_auto,q_auto,w_1200/v1/wt-cms-assets/2025/04/udkujdpw8n8uaiyaagqw/grouptherapysharingistherapeutic.jpg\" alt=\"Group Therapy Sharing is Therapeutic\" loading=\"lazy\" class=\"preview cover\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2026/04/tvo92lvtkxgmlddevuxo/vmlrewiremasteringenterpriseb2bgrowthinanaidrivenworld.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2026/04/tvo92lvtkxgmlddevuxo/vmlrewiremasteringenterpriseb2bgrowthinanaidrivenworld.jpg\" alt=\"Illustration of circuit board\" class=\"preview cover\" loading=\"lazy\">"
},
{
"src": "https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2026/01/dqxnv7tu4cl9tp6ototl/f1002026hero.jpg\" alt=\"F100 2026 Hero\" class=\"preview cover\" loading=\"lazy\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2025/12/jhqefmbrnsaetlgq9zmz/tc26coverbackground.jpg\" alt=\"TC 26 COVER BACKGROUND\" class=\"preview cover\" loading=\"lazy\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/ar_5:3,c_fill,f_auto,g_faces:center,q_auto,w_600/v1/wt-cms-assets/2026/01/lzgqzztdahfotfcjuias/lenovoatces2026.jpg\" alt=\"Lenovo at CES 2026\" class=\"preview cover\" loading=\"lazy\">"
},
{
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"width": "",
"height": "",
"loading": "lazy",
"html": "<img src=\"https://res.cloudinary.com/dotcom-prod/images/c_crop,h_1798,w_2997,x_0,y_0/c_scale,f_auto,q_auto,w_600/v1/wt-cms-assets/2026/04/hh6jltrgktw3sjoqmvm4/cliosawardshero2026.jpg\" alt=\"Clio trophies with a black overlay\" class=\"preview cover\" loading=\"lazy\">"
}
],
"possibleDialogs": [
"<div class=\"navigation-modal modal\" aria-modal=\"true\" role=\"dialog\"><div class=\"cnt-fc content\"><header><a href=\"https://www.vml.com/\" aria-label=\"VML\" class=\"logo\" data-action=\"Nav Menu\"><svg class=\"logo\" role=\"img\"><title>VML Home</title><use xlink:href=\"#44428cbf6c3fbac55d22e85f9aae5044\"/></svg></a><button class=\"main-nav-close link\" aria-label=\"Close\"><svg class=\"x-icon\" aria-hidden=\"true\"><use xlink:href=\"#987f5ca82f83936ec0653225b9985b03\"/></svg></button></header><nav data-v-32c914cb cl...",
"<div class=\"modal signup prompt-modal\" aria-modal=\"true\"><button class=\"close link\" aria-label=\"Close\"></button><div class=\"container\"><div><header><h2>Please provide your contact information to continue.</h2></header><form action=\"/actions/dot-com/api/get-download\" method=\"POST\" accept-charset=\"UTF-8\" data-api-error-message=\"Something went wrong, please try again later.\"><input type=\"hidden\" name=\"source\"><input type=\"hidden\" name=\"id\"><input type=\"hidden\" name=\"title\" value=\"Homepage\"><inpu...",
"<input class=\"modal-field\" type=\"text\" name=\"firstName\" id=\"promptFirstName\" placeholder=\"First Name\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"lastName\" id=\"promptLastName\" placeholder=\"Last Name\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"email\" name=\"email\" id=\"promptEmail\" placeholder=\"Email\" maxlength=\"255\" pattern=\".+@.+\\..+\" title=\"[email protected]\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"company\" id=\"promptCompany\" placeholder=\"Company\" maxlength=\"255\" required>",
"<input class=\"modal-field\" type=\"text\" name=\"jobTitle\" id=\"promptJobTitle\" placeholder=\"Your Job Title\" maxlength=\"40\" required>",
"<select class=\"modal-field\" name=\"industry\" id=\"promptIndustry\"><option selected disabled value>Your Company's Industry</option><option value=\"Automotive\">Automotive</option><option value=\"Business & Professional Services\">Business & Professional Services</option><option value=\"CPG\">CPG</option><option value=\"Energy, Infrastructure & Industrial\">Energy, Infrastructure & Industrial</option><option value=\"Financial Services\">Financial Services</option><option value=\"Governm...",
"<div class=\"modal full-size video-modal\" aria-modal=\"true\"><button class=\"close link\" aria-label=\"Close\"></button><div class=\"content\"><section class=\"video-section cnt-fc vs-f\"><div class=\"video\"></div></section></div></div>"
],
"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 27,
"passing": 1,
"failing": [
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Please provide your contact information to continue.",
"headingHtml": "<h2>Please provide your contact information to continue.</h2>",
"firstParagraph": "Before submitting your information, please read our Privacy Policy as it contains detailed information on the processing of your personal data and how we use it.",
"paragraphHtml": "<p><small>Before submitting your information, please read our <a href=\"/privacy-policy\" target=\"_blank\">Privacy Policy</a> as it contains detailed information on the processing of your personal data and how we use it.</small></p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Little Breaks",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/little-breaks\" data-action=\"Cards\">Little Breaks</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Thanks for Coke-Creating",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/every-coca-cola-is-welcome\" data-action=\"Cards\">Thanks for Coke-Creating</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The KitKat Heist",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/work/kitkat-heist\" data-action=\"Cards\">The KitKat Heist</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "T-Rex Leather",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/t-rex-leather\" data-action=\"Cards\">T-Rex Leather</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Vaseline Heritage Day",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/work/vaseline-heritage-day\" data-action=\"Cards\">Vaseline Heritage Day</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The OREO Cows",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/the-oreo-cows\" data-action=\"Cards\">The OREO Cows</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Beat Cancer Off",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/beat-cancer-off\" data-action=\"Cards\">Beat Cancer Off</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Soil Stay: Empowering Farmers, Growing Futures",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/soil-stay\" data-action=\"Cards\">Soil Stay: Empowering Farmers, Growing Futures</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "VML & Avon Skin Ad Boldly Redefines Media",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/work/menoskin\" data-action=\"Cards\">VML & Avon Skin Ad Boldly Redefines Media</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Phone Break",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/phone-break\" data-action=\"Cards\">Phone Break</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Group Therapy",
"headingHtml": "<h3 class=\"title large\"><a href=\"https://www.vml.com/work/group-therapy\" data-action=\"Cards\">Group Therapy</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Insights",
"headingHtml": "<h3 class=\"section-title\">Insights</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Cards\">The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Future 100: 2026",
"headingHtml": "<h3 class=\"title medium\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Cards\">The Future 100: 2026</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Tomorrow’s Commerce 2026: Human + Tech Counterpoint",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/tomorrows-commerce-2026\" data-action=\"Cards\">Tomorrow’s Commerce 2026: Human + Tech Counterpoint</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "CES 2026 Trends: AI, Robotics & Longevity Tech",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/insight/ces-2026-trends-ai-robotics-longevity-tech\" data-action=\"Cards\">CES 2026 Trends: AI, Robotics & Longevity Tech</a></h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "News",
"headingHtml": "<h3 class=\"section-title\">News</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Clio Awards 2026: VML Wins Big with 107 Honors",
"headingHtml": "<h3 class=\"title small\"><a href=\"https://www.vml.com/news/clios-2026\" data-action=\"Cards\">Clio Awards 2026: VML Wins Big with 107 Honors</a></h3>",
"firstParagraph": "Connect with us",
"paragraphHtml": "<p class=\"section-title\">Connect with us</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "© 2026 VML. A WPP Company.",
"headingHtml": "<h3> © 2026 VML. A <a href=\"https://www.wpp.com/\" target=\"_blank\" rel=\"noopener\">WPP Company</a>. </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 80/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
26 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 80/100 and needs improvement.
Evidence
{
"title": "VML",
"h1": "",
"description": "At VML, we are a beacon of innovation and growth in an ever-evolving world. Our heritage is built upon more than 300 years of combined experience and expertise, where creativity meets technology, and ...",
"topicOverlap": 1,
"definitionCount": 4,
"topicTerms": [
"vml"
],
"descriptionTerms": [
"vml",
"beacon",
"innovation",
"growth",
"ever",
"evolving",
"world",
"heritage",
"built",
"upon",
"more",
"than",
"300",
"years",
"combined",
"experience",
"expertise",
"where",
"creativity",
"meets"
],
"missingFromDescription": [],
"score": 80,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, how, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\"> The Future 100: 2026 </a></h2>"
},
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"text": "We put everything we are into everything we do",
"html": "<h2>We put everything we are into everything we do</h2>"
},
{
"text": "Please provide your contact information to continue.",
"html": "<h2>Please provide your contact information to continue.</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is VML?",
"pattern": {}
},
{
"id": "how",
"label": "How does VML work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use VML?",
"pattern": {}
},
{
"id": "cost",
"label": "Is VML free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does VML compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is VML?",
"pattern": {}
},
{
"id": "how",
"label": "How does VML work?",
"pattern": {}
},
{
"id": "cost",
"label": "Is VML free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does VML compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5465
},
{
"path": "/api/context",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5456
},
{
"path": "/context",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"length": 5423
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, how, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\"> The Future 100: 2026 </a></h2>"
},
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"text": "The Future 100: 2026",
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"text": "We put everything we are into everything we do",
"html": "<h2>We put everything we are into everything we do</h2>"
},
{
"text": "Please provide your contact information to continue.",
"html": "<h2>Please provide your contact information to continue.</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is VML?",
"pattern": {}
},
{
"id": "how",
"label": "How does VML work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use VML?",
"pattern": {}
},
{
"id": "cost",
"label": "Is VML free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does VML compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is VML?",
"pattern": {}
},
{
"id": "how",
"label": "How does VML work?",
"pattern": {}
},
{
"id": "cost",
"label": "Is VML free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does VML compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Needs attention
GEO: Q&A and FAQ opportunities
Issue
8 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 8,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [
{
"index": 1,
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"index": 2,
"text": "The Future 100: 2026",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\"> The Future 100: 2026 </a></h2>"
},
{
"index": 3,
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"index": 4,
"text": "The Future 100: 2026",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"index": 5,
"text": "The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/future-of-b2b-marketing-trends-rewire-26\" data-action=\"Hero Click\" tabindex=\"-1\"> The 15 Forces Reshaping B2B and Why Buyer Indecision Is Your Biggest Threat </a></h2>"
},
{
"index": 6,
"text": "The Future 100: 2026",
"isQuestion": false,
"html": "<h2 class=\"title small\"><a href=\"https://www.vml.com/insight/the-future-100-2026\" data-action=\"Hero Click\" tabindex=\"-1\"> The Future 100: 2026 </a></h2>"
},
{
"index": 7,
"text": "We put everything we are into everything we do",
"isQuestion": false,
"html": "<h2>We put everything we are into everything we do</h2>"
},
{
"index": 8,
"text": "Please provide your contact information to continue.",
"isQuestion": false,
"html": "<h2>Please provide your contact information to continue.</h2>"
}
],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
4 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "4 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityAccessibilityBrowser audit
ARIA input fields do not have accessible names
50 Fail
Performance and AccessibilityAccessibilityBrowser audit
ARIA input fields do not have accessible names
Check name
ARIA input fields do not have accessible names
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about input field labels](https://dequeuniversity.com/rules/axe/4.11/aria-input-field-name).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "When an input field doesn't have an accessible name, screen readers announce it with a generic name, making it unusable for users who rely on screen readers. [Learn more about input field labels](https://dequeuniversity.com/rules/axe/4.11/aria-input-field-name)."
}Performance and AccessibilityAccessibilityBrowser audit
Elements with visible text labels do not have matching accessible names.
50 Fail
Performance and AccessibilityAccessibilityBrowser audit
Elements with visible text labels do not have matching accessible names.
Check name
Elements with visible text labels do not have matching accessible names.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Visible text labels that do not match the accessible name can result in a confusing experience for screen reader users. [Learn more about accessible names](https://dequeuniversity.com/rules/axe/4.11/label-content-name-mismatch)."
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
Check name
Legacy JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 30Â KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 30Â KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
33 Fail
Performance and AccessibilityPerformanceBrowser audit
Render-blocking requests
Check name
Render-blocking requests
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 160Â ms
Fix guidance
Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 160Â ms",
"description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
17 Warning
Performance and AccessibilityPerformanceBrowser audit
Image elements do not have explicit `width` and `height`
Check name
Image elements do not have explicit `width` and `height`
Score
50/100
Status
warning
Device
desktop
Category
Performance
Fix guidance
Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)
References
https://web.dev/learn/performance/Evidence
{
"description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 60/100 | Level 3, Bot-Aware | Current report |