CanAgentUse

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https://zapier.com/

SCANNED

Jun 8, 2026, 8:30 PM

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https://zapier.com/

SCANNED

Jun 8, 2026, 8:30:57 PMJun 8, 2026, 8:30 PM

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71/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Zapier: Automate AI Workflows, Agents, and Apps

Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.

Next step

Turn this report into a fix workflow

21 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	66	Needs work	13	11	0	View details
Discoverability	64	Needs work	5	4	0	View details
Content Readiness	67	Needs work	6	5	0	View details
Bot Access Control	67	Needs work	2	2	0	View details
Agent Ease of Use	38	Priority fix	13	26	4	View details
API	50	Needs work	4	2	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	35	Priority fix	2	7	3	View details
Skill Discovery	28	Priority fix	3	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	72	Needs work	5	3	12	View details
GEO Readiness	88	Mostly ready	2	0	4
AIO Readiness	64	Needs work	2	2	3	View details
AEO Readiness	63	Needs work	1	1	5	View details
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	80	Mostly ready	8	1	0	View details
Security & Trust	80	Mostly ready	4	1	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	82	Mostly ready	18	3	2	View details
Performance	76	Mostly ready	12	2	2	View details
Accessibility	93	Strong	6	1	0	View details

Prioritized recommendations

Issues ranked by score impact

41 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

100 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self' https://app.contentful.com;"
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

100 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><m"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!--marketing_site_aa394d7e2--><html lang=\"en\" class=\"__variable_7bad2f __variable_b611cb __variable_3c40a4 __variable_afe093\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/097bec17c4bcefb5-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/15d6d500777bacc6-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/b9a37491f5c9eb6c-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><m"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!--marketing_site_aa394d7e2--><html lang=\"en\" class=\"__variable_7bad2f __variable_b611cb __variable_3c40a4 __variable_afe093\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/097bec17c4bcefb5-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/15d6d500777bacc6-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/b9a37491f5c9eb6c-s.p.woff2\" as=\"font\" crossorigin=\"\" type=\"font/woff2\"/><link rel=\"preload\" href=\"https://marketing-site.vercel.zapier.com/_next/static/media/"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"errors\": [\"Not Found\"]}"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "application/json",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"errors\": [\"Not Found\"]}"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><m"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

100 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106241
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

50 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

50 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"rsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 64300,
        "excerpt": "<!DOCTYPE html><html lang=\"en\" class=\"__variable_7bad2f __variable_b611cb __variable_3c40a4 __variable_afe093\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" href=\"https",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "Organization"
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106153
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106101
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106089
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106149
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106140
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106153
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106101
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Fetch same-origin Link header targets".

17 Fail

Needs attention

Link headers

Failed check

Issue

Link headers did not expose any same-origin targets to validate.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

50/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Fetch same-origin Link header targets".

Validation steps

Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "target-validation",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "pass",
      "evidence": {
        "links": [
          {
            "url": "https://actions.zapier.com/api/v1/dynamic/openapi.json",
            "rel": "service-desc",
            "type": "application/json"
          },
          {
            "url": "https://docs.zapier.com/sdk/reference",
            "rel": "service-doc",
            "type": "text/html"
          },
          {
            "url": "/llms.txt",
            "rel": "describedby",
            "type": "text/plain"
          }
        ]
      },
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "rel": "service-desc",
            "url": "https://actions.zapier.com/api/v1/dynamic/openapi.json",
            "skipped": "External Link target was not fetched."
          },
          {
            "rel": "service-doc",
            "url": "https://docs.zapier.com/sdk/reference",
            "skipped": "External Link target was not fetched."
          }
        ],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Validate resource body".

16 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card response is missing required fields or has invalid transports.

Details

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

38/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Validate resource body".

Validation steps

Validate resource body
MCP Server Card response is missing required fields or has invalid transports.
Missing required fields
serverInfo.name
serverInfo.version
protocolVersion
capabilities object
transports array
Verify advertised MCP transport endpoints
At least one same-origin transport failed MCP initialize or advertised capability list probes. See probes[].capabilityProbes for the exact method, status, JSON-RPC error, and response excerpt.
Verify advertised MCP tool execution
MCP discovery passed, but no advertised tool could be safely executed by this scanner.

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/mcp/server-card.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "$schema": "https://static.modelcontextprotocol.io/schemas/v1/server-card.schema.json",
          "name": "com.zapier/mcp",
          "version": "1.0.0",
          "description": "Connect AI agents to 9,000+ app integrations and 40,000+ actions via the Model Context Protocol. Execute actions across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.",
          "title": "Zapier MCP",
          "websiteUrl": "https://docs.zapier.com/mcp/home",
          "repository": {
            "url": "https://github.com/zapier/zapier-mcp",
            "source": "github"
          },
          "remotes": [
            {
              "type": "streamable-http",
              "url": "https://mcp.zapier.com/mcp",
              "supportedProtocolVersions": [
                "2025-03-26"
              ]
            }
          ]
        },
        "rawExcerpt": "{\n  \"$schema\": \"https://static.modelcontextprotocol.io/schemas/v1/server-card.schema.json\",\n  \"name\": \"com.zapier/mcp\",\n  \"version\": \"1.0.0\",\n  \"description\": \"Connect AI agents to 9,000+ app integrations and 40,000+ actions via the Model Context Protocol. Execute actions across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.\",\n  \"title\": \"Zapier MCP\",\n  \"websiteUrl\": \"https://docs.zapier.com/mcp/home\",\n  \"repository\": {\n    \"url\": \"https://github.com/zapier/zapier-mcp\",\n    \"source\": \"github\"\n  },\n  \"remotes\": [\n    {\n      \"type\": \"streamable-http\",\n      \"url\": \"https://mcp.zapier.com/mcp\",\n      \"supportedProtocolVersions\": [\"2025-03-26\"]\n    }\n  ]\n}\n",
        "issue": "MCP Server Card response is missing required fields or has invalid transports.",
        "issueDetails": [
          {
            "title": "Missing required fields",
            "items": [
              "serverInfo.name",
              "serverInfo.version",
              "protocolVersion",
              "capabilities object",
              "transports array"
            ]
          }
        ],
        "missing": [
          "serverInfo.name",
          "serverInfo.version",
          "protocolVersion",
          "capabilities object",
          "transports array"
        ],
        "protocolVersion": "",
        "transportCount": 0,
        "transports": [],
        "invalidTransports": [],
        "capabilityKeys": []
      },
      "issue": "MCP Server Card response is missing required fields or has invalid transports.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request.",
      "issueDetails": [
        {
          "title": "Missing required fields",
          "items": [
            "serverInfo.name",
            "serverInfo.version",
            "protocolVersion",
            "capabilities object",
            "transports array"
          ]
        }
      ]
    },
    {
      "id": "endpoint-verification",
      "title": "Verify advertised MCP transport endpoints",
      "status": "fail",
      "evidence": {
        "probes": []
      },
      "issue": "At least one same-origin transport failed MCP initialize or advertised capability list probes. See probes[].capabilityProbes for the exact method, status, JSON-RPC error, and response excerpt.",
      "howToFix": "Expose a real MCP endpoint for advertised transports, or remove transports that point to ordinary HTTP APIs."
    },
    {
      "id": "tool-execution",
      "title": "Verify advertised MCP tool execution",
      "status": "warning",
      "evidence": {
        "probes": []
      },
      "issue": "MCP discovery passed, but no advertised tool could be safely executed by this scanner.",
      "howToFix": "Implement tools/call for advertised tools, or report the MCP card as discovery-only until tools are executable."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "zapier.com",
        "probes": [
          {
            "name": "_index._agents.zapier.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.zapier.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "zapier.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Validate resource body".

13 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json response did not match the expected MCP server metadata shape. missing: serverInfo.name, protocolVersion, capabilities object, transport or transports.

Details

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

50/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Validate resource body".

Validation steps

Validate resource body
mcp.json response did not match the expected MCP server metadata shape. missing: serverInfo.name, protocolVersion, capabilities object, transport or transports.
Missing required fields
serverInfo.name
protocolVersion
capabilities object
transport or transports

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/mcp/server-card.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "$schema": "https://static.modelcontextprotocol.io/schemas/v1/server-card.schema.json",
          "name": "com.zapier/mcp",
          "version": "1.0.0",
          "description": "Connect AI agents to 9,000+ app integrations and 40,000+ actions via the Model Context Protocol. Execute actions across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.",
          "title": "Zapier MCP",
          "websiteUrl": "https://docs.zapier.com/mcp/home",
          "repository": {
            "url": "https://github.com/zapier/zapier-mcp",
            "source": "github"
          },
          "remotes": [
            {
              "type": "streamable-http",
              "url": "https://mcp.zapier.com/mcp",
              "supportedProtocolVersions": [
                "2025-03-26"
              ]
            }
          ]
        },
        "rawExcerpt": "{\n  \"$schema\": \"https://static.modelcontextprotocol.io/schemas/v1/server-card.schema.json\",\n  \"name\": \"com.zapier/mcp\",\n  \"version\": \"1.0.0\",\n  \"description\": \"Connect AI agents to 9,000+ app integrations and 40,000+ actions via the Model Context Protocol. Execute actions across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.\",\n  \"title\": \"Zapier MCP\",\n  \"websiteUrl\": \"https://docs.zapier.com/mcp/home\",\n  \"repository\": {\n    \"url\": \"https://github.com/zapier/zapier-mcp\",\n    \"source\": \"github\"\n  },\n  \"remotes\": [\n    {\n      \"type\": \"streamable-http\",\n      \"url\": \"https://mcp.zapier.com/mcp\",\n      \"supportedProtocolVersions\": [\"2025-03-26\"]\n    }\n  ]\n}\n",
        "issue": "mcp.json response did not match the expected MCP server metadata shape. missing: serverInfo.name, protocolVersion, capabilities object, transport or transports.",
        "issueDetails": [
          {
            "title": "Missing required fields",
            "items": [
              "serverInfo.name",
              "protocolVersion",
              "capabilities object",
              "transport or transports"
            ]
          }
        ],
        "missing": [
          "serverInfo.name",
          "protocolVersion",
          "capabilities object",
          "transport or transports"
        ],
        "protocolVersion": "",
        "transportCount": 0,
        "transports": [],
        "invalidTransports": [],
        "toolCount": 0,
        "capabilityKeys": []
      },
      "issue": "mcp.json response did not match the expected MCP server metadata shape. missing: serverInfo.name, protocolVersion, capabilities object, transport or transports.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities.",
      "issueDetails": [
        {
          "title": "Missing required fields",
          "items": [
            "serverInfo.name",
            "protocolVersion",
            "capabilities object",
            "transport or transports"
          ]
        }
      ]
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="email"> is missing tool-param-description.
<input name="firstName"> is missing tool-param-description.
<input name="lastName"> is missing tool-param-description.
<input name="password"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 636,
        "interactiveWithTags": 0,
        "totalCount": 637,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing tool-param-description.",
          "<input name=\"firstName\"> is missing tool-param-description.",
          "<input name=\"lastName\"> is missing tool-param-description.",
          "<input name=\"password\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 4,
        "issues": [
          "<input name=\"email\"> is missing tool-param-description.",
          "<input name=\"firstName\"> is missing tool-param-description.",
          "<input name=\"lastName\"> is missing tool-param-description.",
          "<input name=\"password\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"firstName\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"lastName\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"password\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 636,
        "interactiveWithTags": 0,
        "totalCount": 637,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing tool-param-description.",
          "<input name=\"firstName\"> is missing tool-param-description.",
          "<input name=\"lastName\"> is missing tool-param-description.",
          "<input name=\"password\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 636,
    "interactiveWithTags": 0,
    "totalCount": 637,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"email\"> is missing tool-param-description.",
      "<input name=\"firstName\"> is missing tool-param-description.",
      "<input name=\"lastName\"> is missing tool-param-description.",
      "<input name=\"password\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Validate resource body".

10 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card response is missing required fields or has invalid skill entries.

Details

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

50/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Validate resource body".

Validation steps

Validate resource body
A2A Agent Card response is missing required fields or has invalid skill entries.
Missing required fields
protocolVersion
Verify advertised A2A endpoint
Passed.

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agent-card.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "name": "Zapier",
          "description": "Connect AI agents to 9,000+ app integrations and 40,000+ actions. Execute tasks across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.",
          "url": "https://mcp.zapier.com/mcp",
          "version": "1.0.0",
          "provider": {
            "organization": "Zapier",
            "url": "https://zapier.com"
          },
          "documentationUrl": "https://docs.zapier.com",
          "supportedInterfaces": [
            {
              "url": "https://mcp.zapier.com/mcp",
              "protocolBinding": "HTTP+JSON",
              "protocolVersion": "1.0"
            }
          ],
          "capabilities": {
            "streaming": true
          },
          "defaultInputModes": [
            "text/plain",
            "application/json"
          ],
          "defaultOutputModes": [
            "application/json"
          ],
          "skills": [
            {
              "id": "zapier-mcp",
              "name": "Zapier MCP",
              "description": "Connect any MCP-compatible AI client to 9,000+ app integrations via the Zapier MCP server.",
              "tags": [
                "mcp",
                "integrations",
                "automation"
              ]
            },
            {
              "id": "zapier-sdk",
              "name": "Zapier SDK",
              "description": "Build agent tools and backend integrations with the Zapier TypeScript SDK for programmatic access to 9,000+ apps.",
              "tags": [
                "sdk",
                "typescript",
                "integrations"
              ]
            },
            {
              "id": "zapier-embed-mcp",
              "name": "Zapier Embed MCP",
              "description": "Embed Zapier MCP in your product so your users can connect their apps and take actions through your AI agent.",
              "tags": [
                "embed",
                "mcp",
                "white-label"
              ]
            },
            {
              "id": "zapier-platform-cli",
              "name": "Zapier Platform CLI",
              "description": "Build and publish app integrations to the Zapier platform using the Platform CLI.",
              "tags": [
                "platform",
                "cli",
                "integrations"
              ]
            }
          ]
        },
        "rawExcerpt": "{\n  \"name\": \"Zapier\",\n  \"description\": \"Connect AI agents to 9,000+ app integrations and 40,000+ actions. Execute tasks across Slack, Gmail, Google Sheets, Jira, GitHub, HubSpot, and thousands more.\",\n  \"url\": \"https://mcp.zapier.com/mcp\",\n  \"version\": \"1.0.0\",\n  \"provider\": {\n    \"organization\": \"Zapier\",\n    \"url\": \"https://zapier.com\"\n  },\n  \"documentationUrl\": \"https://docs.zapier.com\",\n  \"supportedInterfaces\": [\n    {\n      \"url\": \"https://mcp.zapier.com/mcp\",\n      \"protocolBinding\": \"HTTP+JSON\",\n      \"protocolVersion\": \"1.0\"\n    }\n  ],\n  \"capabilities\": {\n    \"streaming\": true\n  },\n  \"defaultInputModes\": [\"text/plain\", \"application/json\"],\n  \"defaultOutputModes\": [\"application/json\"],\n  \"skills\": [\n    {\n      \"id\": \"zapier-mcp\",\n      \"name\": \"Zapier MCP\",\n      \"description\": \"Co",
        "issue": "A2A Agent Card response is missing required fields or has invalid skill entries.",
        "issueDetails": [
          {
            "title": "Missing required fields",
            "items": [
              "protocolVersion"
            ]
          }
        ],
        "missing": [
          "protocolVersion"
        ],
        "endpointIssues": [],
        "protocolVersion": "",
        "latestVersion": false,
        "versionCompatibility": "unknown",
        "defaultInputModes": [
          "text/plain",
          "application/json"
        ],
        "defaultOutputModes": [
          "application/json"
        ],
        "supportedInterfaces": [
          {
            "url": "https://mcp.zapier.com/mcp",
            "protocolBinding": "HTTP+JSON",
            "protocolVersion": "1.0"
          }
        ],
        "cardShapeWarnings": [],
        "invalidSkills": [],
        "skills": [
          {
            "id": "zapier-mcp",
            "name": "Zapier MCP",
            "description": "Connect any MCP-compatible AI client to 9,000+ app integrations via the Zapier MCP server.",
            "tags": [
              "mcp",
              "integrations",
              "automation"
            ]
          },
          {
            "id": "zapier-sdk",
            "name": "Zapier SDK",
            "description": "Build agent tools and backend integrations with the Zapier TypeScript SDK for programmatic access to 9,000+ apps.",
            "tags": [
              "sdk",
              "typescript",
              "integrations"
            ]
          },
          {
            "id": "zapier-embed-mcp",
            "name": "Zapier Embed MCP",
            "description": "Embed Zapier MCP in your product so your users can connect their apps and take actions through your AI agent.",
            "tags": [
              "embed",
              "mcp",
              "white-label"
            ]
          },
          {
            "id": "zapier-platform-cli",
            "name": "Zapier Platform CLI",
            "description": "Build and publish app integrations to the Zapier platform using the Platform CLI.",
            "tags": [
              "platform",
              "cli",
              "integrations"
            ]
          }
        ],
        "endpointUrl": "https://mcp.zapier.com/mcp",
        "skillCount": 4,
        "capabilityKeys": [
          "streaming"
        ]
      },
      "issue": "A2A Agent Card response is missing required fields or has invalid skill entries.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests.",
      "issueDetails": [
        {
          "title": "Missing required fields",
          "items": [
            "protocolVersion"
          ]
        }
      ]
    },
    {
      "id": "endpoint-verification",
      "title": "Verify advertised A2A endpoint",
      "status": "informational",
      "evidence": {
        "url": "https://mcp.zapier.com/mcp",
        "skipped": "External A2A endpoint was not probed."
      }
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 25/100 and needs a fix.

7 Fail

Needs attention

AIO: Visible structured data match

Failed check

Issue

3 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

25/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 25/100 and needs a fix.

Evidence

{
  "schemaCount": 1,
  "checkedFields": [
    {
      "path": "$[0].name",
      "value": "Zapier"
    },
    {
      "path": "$[0].founders[0].name",
      "value": "Bryan Helmig"
    },
    {
      "path": "$[0].founders[1].name",
      "value": "Wade Foster"
    },
    {
      "path": "$[0].founders[2].name",
      "value": "Mike Knoop"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].founders[0].name",
      "value": "Bryan Helmig"
    },
    {
      "path": "$[0].founders[1].name",
      "value": "Wade Foster"
    },
    {
      "path": "$[0].founders[2].name",
      "value": "Mike Knoop"
    }
  ],
  "score": 25,
  "weight": 18
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Validate resource body".

7 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills Index response did not match the expected shape. missing or invalid top-level fields: version=0.2.0.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

67/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Validate resource body".

Validation steps

Validate resource body
Agent Skills Index response did not match the expected shape. missing or invalid top-level fields: version=0.2.0.

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agent-skills/index.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "$schema": "https://schemas.agentskills.io/discovery/0.2.0/schema.json",
          "skills": [
            {
              "name": "zapier-mcp",
              "type": "skill-md",
              "description": "Connect any MCP-compatible AI client to 8,000+ app integrations via the Zapier MCP server. Use when your agent needs to send messages, create tickets, update spreadsheets, or take actions across business apps.",
              "url": "/.well-known/agent-skills/zapier-mcp/SKILL.md",
              "digest": "sha256:cb6f60bf737015c0ca00d76198f7a7075f7e12706b92a13fbe04f8b8900fe287"
            },
            {
              "name": "zapier-sdk",
              "type": "skill-md",
              "description": "Build agent tools and backend integrations with the Zapier TypeScript SDK for programmatic access to 9,000+ apps. Use when you need typed, server-side access to Zapier actions from code.",
              "url": "/.well-known/agent-skills/zapier-sdk/SKILL.md",
              "digest": "sha256:f30b258e5bdcc180b96c6bb4411032654700b3d2304054ceb645eb33fd7e273a"
            },
            {
              "name": "zapier-embed-mcp",
              "type": "skill-md",
              "description": "Embed Zapier MCP in your product so your users can connect their apps and take actions through your AI agent. Use when building a product that needs user-scoped access to thousands of integrations.",
              "url": "/.well-known/agent-skills/zapier-embed-mcp/SKILL.md",
              "digest": "sha256:56564d31490fe554609e743a37105ccc8d2686775333dc821ac9d5057ba02627"
            },
            {
              "name": "zapier-platform-cli",
              "type": "skill-md",
              "description": "Build and publish app integrations to the Zapier platform using the Platform CLI. Use when you want your API available to Zapier users, MCP clients, and SDK consumers.",
              "url": "/.well-known/agent-skills/zapier-platform-cli/SKILL.md",
              "digest": "sha256:f12e50e0c6f5756f53d64c91fdb059227d9c3ea94b7d15db1a88534aaf327446"
            }
          ]
        },
        "rawExcerpt": "{\n  \"$schema\": \"https://schemas.agentskills.io/discovery/0.2.0/schema.json\",\n  \"skills\": [\n    {\n      \"name\": \"zapier-mcp\",\n      \"type\": \"skill-md\",\n      \"description\": \"Connect any MCP-compatible AI client to 8,000+ app integrations via the Zapier MCP server. Use when your agent needs to send messages, create tickets, update spreadsheets, or take actions across business apps.\",\n      \"url\": \"/.well-known/agent-skills/zapier-mcp/SKILL.md\",\n      \"digest\": \"sha256:cb6f60bf737015c0ca00d76198f7a7075f7e12706b92a13fbe04f8b8900fe287\"\n    },\n    {\n      \"name\": \"zapier-sdk\",\n      \"type\": \"skill-md\",\n      \"description\": \"Build agent tools and backend integrations with the Zapier TypeScript SDK for programmatic access to 9,000+ apps. Use when you need typed, server-side access to Zapier action",
        "issue": "Agent Skills Index response did not match the expected shape. missing or invalid top-level fields: version=0.2.0.",
        "schema": "https://schemas.agentskills.io/discovery/0.2.0/schema.json",
        "skillCount": 4,
        "validSkillCount": 4,
        "invalidSkills": [],
        "skills": [
          {
            "name": "zapier-mcp",
            "type": "skill-md",
            "description": "Connect any MCP-compatible AI client to 8,000+ app integrations via the Zapier MCP server. Use when your agent needs to send messages, create tickets, update spreadsheets, or take actions across business apps.",
            "url": "/.well-known/agent-skills/zapier-mcp/SKILL.md",
            "digest": "sha256:cb6f60bf737015c0ca00d76198f7a7075f7e12706b92a13fbe04f8b8900fe287"
          },
          {
            "name": "zapier-sdk",
            "type": "skill-md",
            "description": "Build agent tools and backend integrations with the Zapier TypeScript SDK for programmatic access to 9,000+ apps. Use when you need typed, server-side access to Zapier actions from code.",
            "url": "/.well-known/agent-skills/zapier-sdk/SKILL.md",
            "digest": "sha256:f30b258e5bdcc180b96c6bb4411032654700b3d2304054ceb645eb33fd7e273a"
          },
          {
            "name": "zapier-embed-mcp",
            "type": "skill-md",
            "description": "Embed Zapier MCP in your product so your users can connect their apps and take actions through your AI agent. Use when building a product that needs user-scoped access to thousands of integrations.",
            "url": "/.well-known/agent-skills/zapier-embed-mcp/SKILL.md",
            "digest": "sha256:56564d31490fe554609e743a37105ccc8d2686775333dc821ac9d5057ba02627"
          },
          {
            "name": "zapier-platform-cli",
            "type": "skill-md",
            "description": "Build and publish app integrations to the Zapier platform using the Platform CLI. Use when you want your API available to Zapier users, MCP clients, and SDK consumers.",
            "url": "/.well-known/agent-skills/zapier-platform-cli/SKILL.md",
            "digest": "sha256:f12e50e0c6f5756f53d64c91fdb059227d9c3ea94b7d15db1a88534aaf327446"
          }
        ]
      },
      "issue": "Agent Skills Index response did not match the expected shape. missing or invalid top-level fields: version=0.2.0.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    },
    {
      "id": "skill-documents",
      "title": "Fetch advertised SKILL.md files",
      "status": "pass",
      "evidence": {
        "checkedCount": 4,
        "totalCount": 4,
        "checked": [
          {
            "url": "https://zapier.com/.well-known/agent-skills/zapier-mcp/SKILL.md",
            "statusCode": 200,
            "contentType": "text/markdown; charset=utf-8",
            "hasSkillHeading": true,
            "length": 2352,
            "advertisedDigest": "sha256:cb6f60bf737015c0ca00d76198f7a7075f7e12706b92a13fbe04f8b8900fe287",
            "actualDigest": "sha256:cb6f60bf737015c0ca00d76198f7a7075f7e12706b92a13fbe04f8b8900fe287",
            "digestMatches": true
          },
          {
            "url": "https://zapier.com/.well-known/agent-skills/zapier-sdk/SKILL.md",
            "statusCode": 200,
            "contentType": "text/markdown; charset=utf-8",
            "hasSkillHeading": true,
            "length": 2521,
            "advertisedDigest": "sha256:f30b258e5bdcc180b96c6bb4411032654700b3d2304054ceb645eb33fd7e273a",
            "actualDigest": "sha256:f30b258e5bdcc180b96c6bb4411032654700b3d2304054ceb645eb33fd7e273a",
            "digestMatches": true
          },
          {
            "url": "https://zapier.com/.well-known/agent-skills/zapier-embed-mcp/SKILL.md",
            "statusCode": 200,
            "contentType": "text/markdown; charset=utf-8",
            "hasSkillHeading": true,
            "length": 2713,
            "advertisedDigest": "sha256:56564d31490fe554609e743a37105ccc8d2686775333dc821ac9d5057ba02627",
            "actualDigest": "sha256:56564d31490fe554609e743a37105ccc8d2686775333dc821ac9d5057ba02627",
            "digestMatches": true
          },
          {
            "url": "https://zapier.com/.well-known/agent-skills/zapier-platform-cli/SKILL.md",
            "statusCode": 200,
            "contentType": "text/markdown; charset=utf-8",
            "hasSkillHeading": true,
            "length": 2423,
            "advertisedDigest": "sha256:f12e50e0c6f5756f53d64c91fdb059227d9c3ea94b7d15db1a88534aaf327446",
            "actualDigest": "sha256:f12e50e0c6f5756f53d64c91fdb059227d9c3ea94b7d15db1a88534aaf327446",
            "digestMatches": true
          }
        ]
      },
      "howToFix": "Make every advertised skill URL return Markdown with a top-level heading and a matching sha256 digest, or remove broken entries from the index."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/blog/",
      "text": "BlogRead all about apps and automation",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/blog/\" aria-label=\"Blog\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Blog</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Read all about apps and automation</div></div></a>"
    },
    {
      "href": "/blog/",
      "text": "BlogRead all about apps and automation",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/blog/\" aria-label=\"Blog\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Blog</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Read all about apps and automation</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Learn more about governance",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-secondary-j-3rjz0y\" href=\"/govern\">Learn more about governance</a>"
    },
    {
      "href": "/mcp",
      "text": "Learn more about MCP",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-brand-NLNcGpbI zapier-marketing-ui-small-zfmcPBtS zapier-marketing-ui-fullWidth-AHpSlrsU\" href=\"/mcp\">Learn more about MCP</a>"
    },
    {
      "href": "https://www.linkedin.com/company/zapier/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier",
      "text": "",
      "html": "<a class=\"zapier-marketing-ui-link-HKsGdGzV\" href=\"https://www.linkedin.com/company/zapier/?utm_source=zapier.com&amp;utm_medium=referral&amp;utm_campaign=zapier\" target=\"_blank\" rel=\"noreferrer\" aria-label=\"Follow us on LinkedIn\" style=\"--hover:#0976b4\"><svg xmlns=\"http://www.w3.org/2000/svg\" fill=\"#f9f7f3\" viewBox=\"0 0 44 40\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M44 40h-9.725V25.938c0-3.68-1.52-6.193-4.866-6.193-2.558 0-3.981 1.696-4.643 3.33-.249.586-.21 1.403-.21 2.22V40h-9.634..."
    }
  ],
  "contactLinks": [
    {
      "href": "/solutions/customer-support",
      "text": "Customer SupportElevate customer satisfaction",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" aria-label=\"Customer Support\" href=\"/solutions/customer-support\"><div class=\"zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9\" data-color=\"plum\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:20px\" data-name=\"miscHeadsetFill\" data-testid=\"zinnia-icons--miscHeadsetFill\" size=\"20\" color=..."
    },
    {
      "href": "/customer-support-management",
      "text": "Customer supportQuickly route tickets and responses",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/customer-support-management\" aria-label=\"Customer support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Customer support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Quickly route tickets and responses</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Automation you can governSee how Zapier helps you manage, secure, and scale automation across your organization.",
      "html": "<a class=\"zapier-marketing-ui-root-K7nvHaYL\" href=\"/govern\" aria-label=\"Automation you can govern\"><img class=\"zapier-marketing-ui-image-Xpe0WJxH\" src=\"//images.ctfassets.net/27w7hkots21d/1fEWwLStt15PDgzhXVwkYg/214dae86676d06fbd5770b9d79ac5ef2/Close_AI_Execution_Gap_Guide_Q1_2026.png\" alt loading=\"lazy\" width=\"96\"><div><div class=\"zapier-marketing-ui-title-GjOMGKEJ\">Automation you can govern</div><p class=\"zapier-marketing-ui-description-gYHw4-yT\">See how Zapier helps you manage, secure, and..."
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help CenterFind answers to your questions",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"https://help.zapier.com/hc/en-us\" aria-label=\"Help Center\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Help Center</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find answers to your questions</div></div></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier SupportGet help and find support options",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/app/get-help\" aria-label=\"Zapier Support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Zapier Support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Get help and find support options</div></div></a>"
    },
    {
      "href": "/partnerdirectory",
      "text": "Hire a Zapier Solution PartnerFind a consultant to help you do more",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/partnerdirectory\" aria-label=\"Hire a Zapier Solution Partner\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Hire a Zapier Solution Partner</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find a consultant to help you do more</div></div></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-navLink-Ece2kIH4 zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx\" href=\"/l/contact-sales?demo_source=cs_nav_header\" aria-label=\"Contact sales\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/solutions/customer-support\"><span>Customer Support</span></a>"
    },
    {
      "href": "/customer-support-management",
      "text": "Customer support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/customer-support-management\"><span>Customer support</span></a>"
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help Center",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"https://help.zapier.com/hc/en-us\"><span>Help Center</span></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/app/get-help\"><span>Zapier Support</span></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-footerLink-FHX4mSlq\" href=\"/l/contact-sales?demo_source=cs_nav_header\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer SupportElevate customer satisfaction",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" aria-label=\"Customer Support\" href=\"/solutions/customer-support\"><div class=\"zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9\" data-color=\"plum\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:20px\" data-name=\"miscHeadsetFill\" data-testid=\"zinnia-icons--miscHeadsetFill\" size=\"20\" color=..."
    },
    {
      "href": "/customer-support-management",
      "text": "Customer supportQuickly route tickets and responses",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/customer-support-management\" aria-label=\"Customer support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Customer support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Quickly route tickets and responses</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Automation you can governSee how Zapier helps you manage, secure, and scale automation across your organization.",
      "html": "<a class=\"zapier-marketing-ui-root-K7nvHaYL\" href=\"/govern\" aria-label=\"Automation you can govern\"><img class=\"zapier-marketing-ui-image-Xpe0WJxH\" src=\"//images.ctfassets.net/27w7hkots21d/1fEWwLStt15PDgzhXVwkYg/214dae86676d06fbd5770b9d79ac5ef2/Close_AI_Execution_Gap_Guide_Q1_2026.png\" alt loading=\"lazy\" width=\"96\"><div><div class=\"zapier-marketing-ui-title-GjOMGKEJ\">Automation you can govern</div><p class=\"zapier-marketing-ui-description-gYHw4-yT\">See how Zapier helps you manage, secure, and..."
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help CenterFind answers to your questions",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"https://help.zapier.com/hc/en-us\" aria-label=\"Help Center\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Help Center</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find answers to your questions</div></div></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier SupportGet help and find support options",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/app/get-help\" aria-label=\"Zapier Support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Zapier Support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Get help and find support options</div></div></a>"
    },
    {
      "href": "/partnerdirectory",
      "text": "Hire a Zapier Solution PartnerFind a consultant to help you do more",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/partnerdirectory\" aria-label=\"Hire a Zapier Solution Partner\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Hire a Zapier Solution Partner</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find a consultant to help you do more</div></div></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-navLink-Ece2kIH4 zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx\" href=\"/l/contact-sales?demo_source=cs_nav_header\" aria-label=\"Contact sales\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/solutions/customer-support\"><span>Customer Support</span></a>"
    },
    {
      "href": "/customer-support-management",
      "text": "Customer support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/customer-support-management\"><span>Customer support</span></a>"
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help Center",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"https://help.zapier.com/hc/en-us\"><span>Help Center</span></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/app/get-help\"><span>Zapier Support</span></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-footerLink-FHX4mSlq\" href=\"/l/contact-sales?demo_source=cs_nav_header\"><span>Contact sales</span></a>"
    },
    {
      "href": "/templates/details/it-helpdesk",
      "text": "Let AI handle your IT support tickets",
      "html": "<a class=\"ProductGallery_templateCard__kAU67\" href=\"/templates/details/it-helpdesk\"><div class=\"ProductGallery_templateTitle__GJnHw zapier-marketing-ui-headingXS-j1OSlsXm\">Let AI handle your IT support tickets</div><div class=\"zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-gap2--jqfGCZX ProductGallery_templateIcons__vdtL_\"><div class=\"ProductGallery_templateIcon__rZ7ib\"><img src=\"https://zapier-images.imgix.net/storage/services/07d11aa2eaa1dd2b35baa0c7ebe269bc.png?auto=format&amp;amp;i..."
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Resolve IT tickets",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"false\">Resolve IT tickets</a>"
    },
    {
      "href": "https://zapier.com/templates/details/sales-support-ai-chatbot",
      "text": "Support sales reps",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/sales-support-ai-chatbot\" aria-hidden=\"false\">Support sales reps</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Resolve IT tickets",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"true\" tabindex=\"-1\">Resolve IT tickets</a>"
    },
    {
      "href": "https://zapier.com/templates/details/sales-support-ai-chatbot",
      "text": "Support sales reps",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/sales-support-ai-chatbot\" aria-hidden=\"true\" tabindex=\"-1\">Support sales reps</a>"
    },
    {
      "href": "https://zapier.com/templates/details/identify-sales-opportunities-support-tickets",
      "text": "Uncover sales leads",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/identify-sales-opportunities-support-tickets\" aria-hidden=\"false\">Uncover sales leads</a>"
    },
    {
      "href": "https://zapier.com/templates/details/identify-sales-opportunities-support-tickets",
      "text": "Uncover sales leads",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/identify-sales-opportunities-support-tickets\" aria-hidden=\"true\" tabindex=\"-1\">Uncover sales leads</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"false\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/agents/templates/gmail-auto-replier",
      "text": "Help customers",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/agents/templates/gmail-auto-replier\" aria-hidden=\"false\">Help customers</a>"
    },
    {
      "href": "#",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"#\" aria-hidden=\"false\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"true\" tabindex=\"-1\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/agents/templates/gmail-auto-replier",
      "text": "Help customers",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/agents/templates/gmail-auto-replier\" aria-hidden=\"true\" tabindex=\"-1\">Help customers</a>"
    },
    {
      "href": "#",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"#\" aria-hidden=\"true\" tabindex=\"-1\">Implement IT support</a>"
    },
    {
      "href": "/templates/details/helpdesk-automation-template-slack-clickup",
      "text": "Try now",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-plain-1F1CjeMR zapier-marketing-ui-small-zfmcPBtS\" href=\"/templates/details/helpdesk-automation-template-slack-clickup\" aria-label=\"Try now\"><span class=\"zapier-marketing-ui-linkText-VEiWvB4F\">Try now</span><span class=\"zapier-marketing-ui-arrow-rLmowRw3\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:cu..."
    },
    {
      "href": "/templates/details/it-helpdesk",
      "text": "Try now",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-plain-1F1CjeMR zapier-marketing-ui-small-zfmcPBtS\" href=\"/templates/details/it-helpdesk\" aria-label=\"Try now\"><span class=\"zapier-marketing-ui-linkText-VEiWvB4F\">Try now</span><span class=\"zapier-marketing-ui-arrow-rLmowRw3\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:currentColor;--size:20px\" data-na..."
    },
    {
      "href": "/l/contact-sales?demo_source=april-launch_homepage",
      "text": "Talk to sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-secondary-j-3rjz0y zapier-marketing-ui-dark-T7dl8VOJ\" href=\"/l/contact-sales?demo_source=april-launch_homepage\">Talk to sales</a>"
    },
    {
      "href": "https://zapier.com/apps/help-scout/integrations",
      "text": "Help Scout",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"https://zapier.com/apps/help-scout/integrations\">Help Scout</a>"
    },
    {
      "href": "/apps/categories/contacts",
      "text": "Contact Management",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"/apps/categories/contacts\">Contact Management</a>"
    },
    {
      "href": "/apps/categories/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"/apps/categories/customer-support\">Customer Support</a>"
    },
    {
      "href": "/app/get-help",
      "text": "Help",
      "html": "<a class=\"zapier-marketing-ui-link-juNHXkat\" href=\"/app/get-help\">Help</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal",
      "text": "terms of service",
      "html": "<a class=\"zapier-marketing-ui-link-35Vo1AZR\" href=\"/legal\" target=\"_blank\">terms of service</a>"
    },
    {
      "href": "/privacy",
      "text": "privacy policy.",
      "html": "<a class=\"zapier-marketing-ui-link-35Vo1AZR\" href=\"/privacy\" target=\"_blank\">privacy policy.</a>"
    },
    {
      "href": "/privacy",
      "text": "Privacy",
      "html": "<a class=\"zapier-marketing-ui-legalLink-sE336oUQ\" href=\"/privacy\">Privacy</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
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  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/blog/",
      "text": "BlogRead all about apps and automation",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/blog/\" aria-label=\"Blog\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Blog</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Read all about apps and automation</div></div></a>"
    },
    {
      "href": "/blog/",
      "text": "BlogRead all about apps and automation",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/blog/\" aria-label=\"Blog\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Blog</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Read all about apps and automation</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Learn more about governance",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-secondary-j-3rjz0y\" href=\"/govern\">Learn more about governance</a>"
    },
    {
      "href": "/mcp",
      "text": "Learn more about MCP",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-brand-NLNcGpbI zapier-marketing-ui-small-zfmcPBtS zapier-marketing-ui-fullWidth-AHpSlrsU\" href=\"/mcp\">Learn more about MCP</a>"
    },
    {
      "href": "https://www.linkedin.com/company/zapier/?utm_source=zapier.com&utm_medium=referral&utm_campaign=zapier",
      "text": "",
      "html": "<a class=\"zapier-marketing-ui-link-HKsGdGzV\" href=\"https://www.linkedin.com/company/zapier/?utm_source=zapier.com&amp;utm_medium=referral&amp;utm_campaign=zapier\" target=\"_blank\" rel=\"noreferrer\" aria-label=\"Follow us on LinkedIn\" style=\"--hover:#0976b4\"><svg xmlns=\"http://www.w3.org/2000/svg\" fill=\"#f9f7f3\" viewBox=\"0 0 44 40\" aria-hidden=\"true\"><path fill-rule=\"evenodd\" d=\"M44 40h-9.725V25.938c0-3.68-1.52-6.193-4.866-6.193-2.558 0-3.981 1.696-4.643 3.33-.249.586-.21 1.403-.21 2.22V40h-9.634..."
    }
  ],
  "contactLinks": [
    {
      "href": "/solutions/customer-support",
      "text": "Customer SupportElevate customer satisfaction",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" aria-label=\"Customer Support\" href=\"/solutions/customer-support\"><div class=\"zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9\" data-color=\"plum\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:20px\" data-name=\"miscHeadsetFill\" data-testid=\"zinnia-icons--miscHeadsetFill\" size=\"20\" color=..."
    },
    {
      "href": "/customer-support-management",
      "text": "Customer supportQuickly route tickets and responses",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/customer-support-management\" aria-label=\"Customer support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Customer support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Quickly route tickets and responses</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Automation you can governSee how Zapier helps you manage, secure, and scale automation across your organization.",
      "html": "<a class=\"zapier-marketing-ui-root-K7nvHaYL\" href=\"/govern\" aria-label=\"Automation you can govern\"><img class=\"zapier-marketing-ui-image-Xpe0WJxH\" src=\"//images.ctfassets.net/27w7hkots21d/1fEWwLStt15PDgzhXVwkYg/214dae86676d06fbd5770b9d79ac5ef2/Close_AI_Execution_Gap_Guide_Q1_2026.png\" alt loading=\"lazy\" width=\"96\"><div><div class=\"zapier-marketing-ui-title-GjOMGKEJ\">Automation you can govern</div><p class=\"zapier-marketing-ui-description-gYHw4-yT\">See how Zapier helps you manage, secure, and..."
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help CenterFind answers to your questions",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"https://help.zapier.com/hc/en-us\" aria-label=\"Help Center\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Help Center</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find answers to your questions</div></div></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier SupportGet help and find support options",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/app/get-help\" aria-label=\"Zapier Support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Zapier Support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Get help and find support options</div></div></a>"
    },
    {
      "href": "/partnerdirectory",
      "text": "Hire a Zapier Solution PartnerFind a consultant to help you do more",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/partnerdirectory\" aria-label=\"Hire a Zapier Solution Partner\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Hire a Zapier Solution Partner</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find a consultant to help you do more</div></div></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-navLink-Ece2kIH4 zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx\" href=\"/l/contact-sales?demo_source=cs_nav_header\" aria-label=\"Contact sales\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/solutions/customer-support\"><span>Customer Support</span></a>"
    },
    {
      "href": "/customer-support-management",
      "text": "Customer support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/customer-support-management\"><span>Customer support</span></a>"
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help Center",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"https://help.zapier.com/hc/en-us\"><span>Help Center</span></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/app/get-help\"><span>Zapier Support</span></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-footerLink-FHX4mSlq\" href=\"/l/contact-sales?demo_source=cs_nav_header\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer SupportElevate customer satisfaction",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" aria-label=\"Customer Support\" href=\"/solutions/customer-support\"><div class=\"zapier-marketing-ui-icon-nIoZ27AL zapier-marketing-ui-background-2y81HVI9\" data-color=\"plum\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:20px\" data-name=\"miscHeadsetFill\" data-testid=\"zinnia-icons--miscHeadsetFill\" size=\"20\" color=..."
    },
    {
      "href": "/customer-support-management",
      "text": "Customer supportQuickly route tickets and responses",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/customer-support-management\" aria-label=\"Customer support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Customer support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Quickly route tickets and responses</div></div></a>"
    },
    {
      "href": "/govern",
      "text": "Automation you can governSee how Zapier helps you manage, secure, and scale automation across your organization.",
      "html": "<a class=\"zapier-marketing-ui-root-K7nvHaYL\" href=\"/govern\" aria-label=\"Automation you can govern\"><img class=\"zapier-marketing-ui-image-Xpe0WJxH\" src=\"//images.ctfassets.net/27w7hkots21d/1fEWwLStt15PDgzhXVwkYg/214dae86676d06fbd5770b9d79ac5ef2/Close_AI_Execution_Gap_Guide_Q1_2026.png\" alt loading=\"lazy\" width=\"96\"><div><div class=\"zapier-marketing-ui-title-GjOMGKEJ\">Automation you can govern</div><p class=\"zapier-marketing-ui-description-gYHw4-yT\">See how Zapier helps you manage, secure, and..."
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help CenterFind answers to your questions",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"https://help.zapier.com/hc/en-us\" aria-label=\"Help Center\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Help Center</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find answers to your questions</div></div></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier SupportGet help and find support options",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/app/get-help\" aria-label=\"Zapier Support\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Zapier Support</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Get help and find support options</div></div></a>"
    },
    {
      "href": "/partnerdirectory",
      "text": "Hire a Zapier Solution PartnerFind a consultant to help you do more",
      "html": "<a class=\"zapier-marketing-ui-link-tZW84X3Y\" href=\"/partnerdirectory\" aria-label=\"Hire a Zapier Solution Partner\"><div><div class=\"zapier-marketing-ui-label-Iiy5LukD\"><span>Hire a Zapier Solution Partner</span></div><div class=\"zapier-marketing-ui-description-ipC-YY1n\">Find a consultant to help you do more</div></div></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-navLink-Ece2kIH4 zapier-marketing-ui-subtle-qwuszJf0 zapier-marketing-ui-xsmall-QS3d-CHx\" href=\"/l/contact-sales?demo_source=cs_nav_header\" aria-label=\"Contact sales\"><span>Contact sales</span></a>"
    },
    {
      "href": "/solutions/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/solutions/customer-support\"><span>Customer Support</span></a>"
    },
    {
      "href": "/customer-support-management",
      "text": "Customer support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/customer-support-management\"><span>Customer support</span></a>"
    },
    {
      "href": "https://help.zapier.com/hc/en-us",
      "text": "Help Center",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"https://help.zapier.com/hc/en-us\"><span>Help Center</span></a>"
    },
    {
      "href": "/app/get-help",
      "text": "Zapier Support",
      "html": "<a class=\"zapier-marketing-ui-item-ux5fb02P zapier-marketing-ui-nested-fHJkZ2Rg\" href=\"/app/get-help\"><span>Zapier Support</span></a>"
    },
    {
      "href": "/l/contact-sales?demo_source=cs_nav_header",
      "text": "Contact sales",
      "html": "<a class=\"zapier-marketing-ui-footerLink-FHX4mSlq\" href=\"/l/contact-sales?demo_source=cs_nav_header\"><span>Contact sales</span></a>"
    },
    {
      "href": "/templates/details/it-helpdesk",
      "text": "Let AI handle your IT support tickets",
      "html": "<a class=\"ProductGallery_templateCard__kAU67\" href=\"/templates/details/it-helpdesk\"><div class=\"ProductGallery_templateTitle__GJnHw zapier-marketing-ui-headingXS-j1OSlsXm\">Let AI handle your IT support tickets</div><div class=\"zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-gap2--jqfGCZX ProductGallery_templateIcons__vdtL_\"><div class=\"ProductGallery_templateIcon__rZ7ib\"><img src=\"https://zapier-images.imgix.net/storage/services/07d11aa2eaa1dd2b35baa0c7ebe269bc.png?auto=format&amp;amp;i..."
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Resolve IT tickets",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"false\">Resolve IT tickets</a>"
    },
    {
      "href": "https://zapier.com/templates/details/sales-support-ai-chatbot",
      "text": "Support sales reps",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/sales-support-ai-chatbot\" aria-hidden=\"false\">Support sales reps</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Resolve IT tickets",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"true\" tabindex=\"-1\">Resolve IT tickets</a>"
    },
    {
      "href": "https://zapier.com/templates/details/sales-support-ai-chatbot",
      "text": "Support sales reps",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/sales-support-ai-chatbot\" aria-hidden=\"true\" tabindex=\"-1\">Support sales reps</a>"
    },
    {
      "href": "https://zapier.com/templates/details/identify-sales-opportunities-support-tickets",
      "text": "Uncover sales leads",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/identify-sales-opportunities-support-tickets\" aria-hidden=\"false\">Uncover sales leads</a>"
    },
    {
      "href": "https://zapier.com/templates/details/identify-sales-opportunities-support-tickets",
      "text": "Uncover sales leads",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/identify-sales-opportunities-support-tickets\" aria-hidden=\"true\" tabindex=\"-1\">Uncover sales leads</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"false\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/agents/templates/gmail-auto-replier",
      "text": "Help customers",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/agents/templates/gmail-auto-replier\" aria-hidden=\"false\">Help customers</a>"
    },
    {
      "href": "#",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"#\" aria-hidden=\"false\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/templates/details/it-helpdesk",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/templates/details/it-helpdesk\" aria-hidden=\"true\" tabindex=\"-1\">Implement IT support</a>"
    },
    {
      "href": "https://zapier.com/agents/templates/gmail-auto-replier",
      "text": "Help customers",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"https://zapier.com/agents/templates/gmail-auto-replier\" aria-hidden=\"true\" tabindex=\"-1\">Help customers</a>"
    },
    {
      "href": "#",
      "text": "Implement IT support",
      "html": "<a class=\"UseCases_link__GaQPG\" href=\"#\" aria-hidden=\"true\" tabindex=\"-1\">Implement IT support</a>"
    },
    {
      "href": "/templates/details/helpdesk-automation-template-slack-clickup",
      "text": "Try now",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-plain-1F1CjeMR zapier-marketing-ui-small-zfmcPBtS\" href=\"/templates/details/helpdesk-automation-template-slack-clickup\" aria-label=\"Try now\"><span class=\"zapier-marketing-ui-linkText-VEiWvB4F\">Try now</span><span class=\"zapier-marketing-ui-arrow-rLmowRw3\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:cu..."
    },
    {
      "href": "/templates/details/it-helpdesk",
      "text": "Try now",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-plain-1F1CjeMR zapier-marketing-ui-small-zfmcPBtS\" href=\"/templates/details/it-helpdesk\" aria-label=\"Try now\"><span class=\"zapier-marketing-ui-linkText-VEiWvB4F\">Try now</span><span class=\"zapier-marketing-ui-arrow-rLmowRw3\"><svg width=\"20\" height=\"20\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:currentColor;--size:20px\" data-na..."
    },
    {
      "href": "/l/contact-sales?demo_source=april-launch_homepage",
      "text": "Talk to sales",
      "html": "<a class=\"zapier-marketing-ui-button-18BedXz4 zapier-marketing-ui-secondary-j-3rjz0y zapier-marketing-ui-dark-T7dl8VOJ\" href=\"/l/contact-sales?demo_source=april-launch_homepage\">Talk to sales</a>"
    },
    {
      "href": "https://zapier.com/apps/help-scout/integrations",
      "text": "Help Scout",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"https://zapier.com/apps/help-scout/integrations\">Help Scout</a>"
    },
    {
      "href": "/apps/categories/contacts",
      "text": "Contact Management",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"/apps/categories/contacts\">Contact Management</a>"
    },
    {
      "href": "/apps/categories/customer-support",
      "text": "Customer Support",
      "html": "<a class=\"zapier-marketing-ui-link-JG8y84zb\" href=\"/apps/categories/customer-support\">Customer Support</a>"
    },
    {
      "href": "/app/get-help",
      "text": "Help",
      "html": "<a class=\"zapier-marketing-ui-link-juNHXkat\" href=\"/app/get-help\">Help</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal",
      "text": "terms of service",
      "html": "<a class=\"zapier-marketing-ui-link-35Vo1AZR\" href=\"/legal\" target=\"_blank\">terms of service</a>"
    },
    {
      "href": "/privacy",
      "text": "privacy policy.",
      "html": "<a class=\"zapier-marketing-ui-link-35Vo1AZR\" href=\"/privacy\" target=\"_blank\">privacy policy.</a>"
    },
    {
      "href": "/privacy",
      "text": "Privacy",
      "html": "<a class=\"zapier-marketing-ui-legalLink-sE336oUQ\" href=\"/privacy\">Privacy</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 44,
  "passing": 6,
  "failing": [
    {
      "heading": "Trusted by the world’s best companies",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-eyebrow-djp4fXMJ zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-textCenter-uv2ZMLds zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Trusted by the world&#x2019;s best companies</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Connect any AI to 9,000+ apps",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Connect any AI to 9,000+ apps</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI agents that take action across your apps",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">AI agents that take action across your apps</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Every team under one roof",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Every team under one roof </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Complete visibility, built in",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Complete visibility, built in</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "One audit trail",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">One audit trail</h3>",
      "firstParagraph": "Every action from any AI assistant or developer tool lands in a single admin log. Shadow IT becomes visible IT.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodySM-xItt0jSf\">Every action from any AI assistant or developer tool lands in a single admin log. Shadow IT becomes visible IT.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "One runtime",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">One runtime</h3>",
      "firstParagraph": "Retries, error recovery, reliability. All backed by Zapier’s 13-year-old production infrastructure. Not by whatever the LLM decided to write last Tuesday.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodySM-xItt0jSf\">Retries, error recovery, reliability. All backed by Zapier&#x2019;s 13-year-old production infrastructure. Not by whatever the LLM decided to write last Tuesday.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\">Your <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">complete AI toolkit</span>: MCP, SDK, CLI, and 9,000+ integrations</h2>",
      "firstParagraph": "Everything you need to build, automate, and scale with AI — no code required.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Everything you need to build, automate, and scale with AI &#x2014; no code required.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Workflows",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">AI Workflows</h3>",
      "firstParagraph": "Automate advanced workflows with the full building power of Zapier.",
      "paragraphHtml": "<p class=\"ProductGallery_productDescription__lpa2x zapier-marketing-ui-bodySM-xItt0jSf zapier-marketing-ui-textPretty-9460OeWd\">Automate advanced workflows with the full building power of Zapier.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for everyone, from the Fortune 500 to first-time founders",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Built for everyone,</span> from the Fortune 500 to first-time founders</h2>",
      "firstParagraph": "Teams use Zapier in boardrooms, spare rooms, and anywhere that AI has ROI.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Teams use Zapier in boardrooms, spare rooms, and anywhere that AI has ROI.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI that drives real outcomes",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI that drives <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real outcomes</span></span></h2>",
      "firstParagraph": "See what's possible when your AI is connected and governed.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">See what&apos;s possible when your AI is connected and governed.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Marketing Tracker",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">AI Marketing Tracker</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Renewal Risk Alerts",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Renewal Risk Alerts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Deal Desk Approvals",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Deal Desk Approvals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI FAQ Assistant",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">AI FAQ Assistant</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Inbound Message Routing",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Inbound Message Routing</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "IT Help Desk Automation",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">IT Help Desk Automation</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI governance and security that scales with you",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI governance and security that<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">scales with you</span></span></h2>",
      "firstParagraph": "Control what runs, empower teams to build, and stay on top of everything in real-time.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Control what runs, empower teams to build, and stay on top of everything in real-time.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Define exactly what runs",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Define exactly what runs</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Give teams their own space",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Give teams their own space</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Gain full insight into every workflow",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Gain full insight into every workflow</h2>",
      "firstParagraph": "Security at scale",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-containerSM-bnrbN1AS\">Security at scale</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security built into every workflow",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Security built into<span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\"> every workflow</span></span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "SOC 2 (Type II) & SOC 3",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">SOC 2 (Type II) &amp; SOC 3</h3>",
      "firstParagraph": "Enterprise-grade compliance",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Enterprise-grade compliance</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "GDPR & CCPA",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">GDPR &amp; CCPA</h3>",
      "firstParagraph": "Data privacy compliance",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Data privacy compliance</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "99.9% uptime",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">99.9% uptime</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "SSO + user provisioning",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">SSO + user provisioning</h3>",
      "firstParagraph": "SAML-based SSO and SCIM",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">SAML-based SSO and SCIM</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI model opt-out",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">AI model opt-out</h3>",
      "firstParagraph": "Automatic on Enterprise plan",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Automatic on Enterprise plan</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Observability",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">Observability</h3>",
      "firstParagraph": "End-to-end logs and analytics",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">End-to-end logs and analytics</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Platform controls",
      "headingHtml": "<h3 class=\"SecuritySection_controlsTitle__H0d0v\">Platform controls</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Go from AI experiments to real results",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1\"><span>Go from AI experiments to<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real results</span></span></h2>",
      "firstParagraph": "Connect any AI. Govern every team. See everything. Minutes to configure, not months to negotiate.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-textPretty-9460OeWd\">Connect any AI. Govern every team. See everything. Minutes to configure, not months to negotiate.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sign up",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Automation starts and scales with Zapier",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2>",
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      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy\">Orchestrate AI across your teams, tools, and processes. Turn ideas into automated action today, and power tomorrow&#x2019;s business growth.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Apps by title",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-uMV8Y6co\" id=\"alphabet-nav-heading\">Apps by title</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Top searches",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ahbtdb_\">Top searches</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular apps",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ihbtdb_\">Popular apps</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Trending apps",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_qhbtdb_\">Trending apps</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Top apps by category",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_12hbtdb_\">Top apps by category</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our best content",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_1ahbtdb_\">Our best content</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
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      "issue": "No paragraph follows this heading."
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  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 22,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

No substantial explanatory paragraphs were found.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: automate, tools, rules, any.

Details

Why it matters

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "Zapier: Automate AI Workflows, Agents, and Apps",
  "h1": "Your tools. Your rules. Any AI.",
  "description": "Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "zapier",
    "automate",
    "workflows",
    "agents",
    "apps",
    "tools",
    "rules",
    "any"
  ],
  "descriptionTerms": [
    "build",
    "scale",
    "workflows",
    "agents",
    "across",
    "000",
    "apps",
    "zapier",
    "most",
    "connected",
    "orchestration",
    "platform",
    "trusted",
    "million",
    "businesses"
  ],
  "missingFromDescription": [
    "automate",
    "tools",
    "rules",
    "any"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 13,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

52 image(s) are missing width/height attributes. 25 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

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  "visibleWords": 3945,
  "htmlBytes": 734649,
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      "loading": "lazy",
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      "loading": "lazy",
      "html": "<img class=\"zapier-marketing-ui-image-Xpe0WJxH\" src=\"//images.ctfassets.net/27w7hkots21d/3UuwNWMryCD20V4kN2G2sw/3ce5a32666441be3baaf8950e7462925/image.png\" alt=\"Three phases to move from disconnected AI pilots to orchestrated systems that scale.\" loading=\"lazy\" width=\"96\">"
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    "<div class=\"SignUpModal_container__Aswiz zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-itemsCenter-N5yrITr9 zapier-marketing-ui-justifyCenter-CyQEuPTK\"><div class=\"SignUpModal_panel__IAufH zapier-marketing-ui-bgNeutral100-KdxIGCuw\"><div class=\"SignUpModal_topBar__A60mR zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-itemsCenter-N5yrITr9\"><h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2><button class=\"SignUpModal_closeButton__G3N0v\" aria-label=\"Close\"><svg width=\"24...",
    "<div class=\"SignUpModal_panel__IAufH zapier-marketing-ui-bgNeutral100-KdxIGCuw\"><div class=\"SignUpModal_topBar__A60mR zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-itemsCenter-N5yrITr9\"><h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2><button class=\"SignUpModal_closeButton__G3N0v\" aria-label=\"Close\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:i...",
    "<div class=\"SignUpModal_topBar__A60mR zapier-marketing-ui-flex-3DCW-0eq zapier-marketing-ui-itemsCenter-N5yrITr9\"><h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2><button class=\"SignUpModal_closeButton__G3N0v\" aria-label=\"Close\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:24px\" data-name=\"formX\" data-testid=\"zinnia-icons--formX\" size=\"24...",
    "<button class=\"SignUpModal_closeButton__G3N0v\" aria-label=\"Close\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1\" style=\"--color:inherit;--size:24px\" data-name=\"formX\" data-testid=\"zinnia-icons--formX\" size=\"24\" color=\"inherit\" name=\"formX\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M16.29 6.29001L12 10.59L7.71004 6.29001L6.29004 7.71001L10.59 12L...",
    "<div class=\"SignUpModal_grid__9Tnzz\"><div class=\"SignUpModal_copyContainer__sJwlv\"><h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2><p class=\"zapier-marketing-ui-body-isAafWVy\">Orchestrate AI across your teams, tools, and processes. Turn ideas into automated action today, and power tomorrow&#x2019;s business growth.</p><ul class=\"SignUpModal_benefitsList__mluzC zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu\"><li class=\"...",
    "<div class=\"SignUpModal_copyContainer__sJwlv\"><h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2><p class=\"zapier-marketing-ui-body-isAafWVy\">Orchestrate AI across your teams, tools, and processes. Turn ideas into automated action today, and power tomorrow&#x2019;s business growth.</p><ul class=\"SignUpModal_benefitsList__mluzC zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu\"><li class=\"SignUpModal_benefitsListItem__d9_vH\">...",
    "<ul class=\"SignUpModal_benefitsList__mluzC zapier-marketing-ui-flexCol--uYe-TrG zapier-marketing-ui-gap3-V4emMhCu\"><li class=\"SignUpModal_benefitsListItem__d9_vH\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" co...",
    "<li class=\"SignUpModal_benefitsListItem__d9_vH\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18...",
    "<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18.5102 6.82001L10.2502 15.09L5.82016 10.66L4.4101...",
    "<li class=\"SignUpModal_benefitsListItem__d9_vH\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18...",
    "<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18.5102 6.82001L10.2502 15.09L5.82016 10.66L4.4101...",
    "<li class=\"SignUpModal_benefitsListItem__d9_vH\"><svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18...",
    "<svg width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\" aria-hidden=\"true\" class=\"zapier-zinnia-icons__icon__8f1EW1A1 SignUpModal_checkIcon__FO97t zapier-marketing-ui-textBrand-hYrjoQVl\" style=\"--color:inherit;--size:24px\" data-name=\"formCheck\" data-testid=\"zinnia-icons--formCheck\" size=\"24\" color=\"inherit\" name=\"formCheck\" data-block=\"false\" data-pointer-events=\"true\" data-animate-fill=\"false\"><path d=\"M18.5102 6.82001L10.2502 15.09L5.82016 10.66L4.4101...",
    "<div class=\"SignUpModal_formContainer__8FbJL\"><div class=\"css-1878o4o\"><div><div class=\"google-sso-button-container\"><a class=\"zapier-marketing-ui-button-18BedXz4 css-bjn8wh zapier-marketing-ui-secondary-j-3rjz0y zapier-marketing-ui-fullWidth-AHpSlrsU\" href=\"/google-sso/start?scopes=basic&amp;next=\"><div class=\"css-1jjdi7g\"><svg height=\"21\" preserveAspectRatio=\"xMidYMid\" viewBox=\"0 0 256 262\" width=\"21\" xmlns=\"http://www.w3.org/2000/svg\"><title>Google Logo</title><path d=\"M255.878 133.451c0-1..."
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

38 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 44,
  "passing": 6,
  "failing": [
    {
      "heading": "Trusted by the world’s best companies",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-eyebrow-djp4fXMJ zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-textCenter-uv2ZMLds zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Trusted by the world&#x2019;s best companies</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Connect any AI to 9,000+ apps",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Connect any AI to 9,000+ apps</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI agents that take action across your apps",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">AI agents that take action across your apps</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Every team under one roof",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Every team under one roof </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Complete visibility, built in",
      "headingHtml": "<h3 class=\"BentoCard_heading__SYp0D\">Complete visibility, built in</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "One audit trail",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">One audit trail</h3>",
      "firstParagraph": "Every action from any AI assistant or developer tool lands in a single admin log. Shadow IT becomes visible IT.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodySM-xItt0jSf\">Every action from any AI assistant or developer tool lands in a single admin log. Shadow IT becomes visible IT.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "One runtime",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">One runtime</h3>",
      "firstParagraph": "Retries, error recovery, reliability. All backed by Zapier’s 13-year-old production infrastructure. Not by whatever the LLM decided to write last Tuesday.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodySM-xItt0jSf\">Retries, error recovery, reliability. All backed by Zapier&#x2019;s 13-year-old production infrastructure. Not by whatever the LLM decided to write last Tuesday.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\">Your <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">complete AI toolkit</span>: MCP, SDK, CLI, and 9,000+ integrations</h2>",
      "firstParagraph": "Everything you need to build, automate, and scale with AI — no code required.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Everything you need to build, automate, and scale with AI &#x2014; no code required.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Workflows",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm\">AI Workflows</h3>",
      "firstParagraph": "Automate advanced workflows with the full building power of Zapier.",
      "paragraphHtml": "<p class=\"ProductGallery_productDescription__lpa2x zapier-marketing-ui-bodySM-xItt0jSf zapier-marketing-ui-textPretty-9460OeWd\">Automate advanced workflows with the full building power of Zapier.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built for everyone, from the Fortune 500 to first-time founders",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Built for everyone,</span> from the Fortune 500 to first-time founders</h2>",
      "firstParagraph": "Teams use Zapier in boardrooms, spare rooms, and anywhere that AI has ROI.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Teams use Zapier in boardrooms, spare rooms, and anywhere that AI has ROI.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI that drives real outcomes",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI that drives <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real outcomes</span></span></h2>",
      "firstParagraph": "See what's possible when your AI is connected and governed.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">See what&apos;s possible when your AI is connected and governed.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI Marketing Tracker",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">AI Marketing Tracker</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Renewal Risk Alerts",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Renewal Risk Alerts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Deal Desk Approvals",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Deal Desk Approvals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI FAQ Assistant",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">AI FAQ Assistant</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Inbound Message Routing",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">Inbound Message Routing</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "IT Help Desk Automation",
      "headingHtml": "<h3 class=\"zapier-marketing-ui-headingXS-j1OSlsXm zapier-marketing-ui-heading-CDw8ZLUB\">IT Help Desk Automation</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI governance and security that scales with you",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI governance and security that<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">scales with you</span></span></h2>",
      "firstParagraph": "Control what runs, empower teams to build, and stay on top of everything in real-time.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-containerMD-jieh-L4v\">Control what runs, empower teams to build, and stay on top of everything in real-time.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Define exactly what runs",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Define exactly what runs</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Give teams their own space",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Give teams their own space</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Gain full insight into every workflow",
      "headingHtml": "<h2 class=\"FeatureStack_heading__qdje0\">Gain full insight into every workflow</h2>",
      "firstParagraph": "Security at scale",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-containerSM-bnrbN1AS\">Security at scale</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Security built into every workflow",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Security built into<span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\"> every workflow</span></span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "SOC 2 (Type II) & SOC 3",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">SOC 2 (Type II) &amp; SOC 3</h3>",
      "firstParagraph": "Enterprise-grade compliance",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Enterprise-grade compliance</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "GDPR & CCPA",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">GDPR &amp; CCPA</h3>",
      "firstParagraph": "Data privacy compliance",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Data privacy compliance</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "99.9% uptime",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">99.9% uptime</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">&#xa0;</p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "SSO + user provisioning",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">SSO + user provisioning</h3>",
      "firstParagraph": "SAML-based SSO and SCIM",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">SAML-based SSO and SCIM</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "AI model opt-out",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">AI model opt-out</h3>",
      "firstParagraph": "Automatic on Enterprise plan",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Automatic on Enterprise plan</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Observability",
      "headingHtml": "<h3 class=\"SecuritySection_featureTitle__CDm21 zapier-marketing-ui-body-isAafWVy\">Observability</h3>",
      "firstParagraph": "End-to-end logs and analytics",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-bodyXS--rZ878DL zapier-marketing-ui-textNeutral700-jWmLI5IQ\">End-to-end logs and analytics</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Platform controls",
      "headingHtml": "<h3 class=\"SecuritySection_controlsTitle__H0d0v\">Platform controls</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Go from AI experiments to real results",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1\"><span>Go from AI experiments to<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real results</span></span></h2>",
      "firstParagraph": "Connect any AI. Govern every team. See everything. Minutes to configure, not months to negotiate.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy zapier-marketing-ui-textPretty-9460OeWd\">Connect any AI. Govern every team. See everything. Minutes to configure, not months to negotiate.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sign up",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI Automation starts and scales with Zapier",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2>",
      "firstParagraph": "Orchestrate AI across your teams, tools, and processes. Turn ideas into automated action today, and power tomorrow’s business growth.",
      "paragraphHtml": "<p class=\"zapier-marketing-ui-body-isAafWVy\">Orchestrate AI across your teams, tools, and processes. Turn ideas into automated action today, and power tomorrow&#x2019;s business growth.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Apps by title",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-uMV8Y6co\" id=\"alphabet-nav-heading\">Apps by title</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Top searches",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ahbtdb_\">Top searches</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular apps",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ihbtdb_\">Popular apps</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Trending apps",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_qhbtdb_\">Trending apps</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Top apps by category",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_12hbtdb_\">Top apps by category</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our best content",
      "headingHtml": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_1ahbtdb_\">Our best content</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Trusted by the world’s best companies",
      "html": "<h2 class=\"zapier-marketing-ui-eyebrow-djp4fXMJ zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-textCenter-uv2ZMLds zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Trusted by the world&#x2019;s best companies</h2>"
    },
    {
      "text": "Every team has AI. Now they need a system.",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Every team has AI.<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Now they need a system.</span></span></h2>"
    },
    {
      "text": "Zapier MCP and SDK.One secure connection.For every AI surface.",
      "html": "<h2>Zapier MCP and SDK.<br>One <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">secure</span> connection.<br>For every AI surface.</h2>"
    },
    {
      "text": "Bring your hardest AI challenge. Leave with a clear path forward.",
      "html": "<h2 class=\"WebinarPromo_heading__DPxuR\">Bring your hardest AI challenge. Leave with a clear path forward.</h2>"
    },
    {
      "text": "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\">Your <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">complete AI toolkit</span>: MCP, SDK, CLI, and 9,000+ integrations</h2>"
    },
    {
      "text": "Built for everyone, from the Fortune 500 to first-time founders",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Built for everyone,</span> from the Fortune 500 to first-time founders</h2>"
    },
    {
      "text": "No AI hype here. Just results.",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">No AI hype here.<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Just results.</span></h2>"
    },
    {
      "text": "AI that drives real outcomes",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI that drives <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real outcomes</span></span></h2>"
    },
    {
      "text": "AI governance and security that scales with you",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI governance and security that<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">scales with you</span></span></h2>"
    },
    {
      "text": "Define exactly what runs",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Define exactly what runs</h2>"
    },
    {
      "text": "Give teams their own space",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Give teams their own space</h2>"
    },
    {
      "text": "Gain full insight into every workflow",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Gain full insight into every workflow</h2>"
    },
    {
      "text": "Security built into every workflow",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Security built into<span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\"> every workflow</span></span></h2>"
    },
    {
      "text": "Go from AI experiments to real results",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1\"><span>Go from AI experiments to<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real results</span></span></h2>"
    },
    {
      "text": "Sign up",
      "html": "<h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2>"
    },
    {
      "text": "AI Automation starts and scales with Zapier",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2>"
    },
    {
      "text": "Apps by title",
      "html": "<h2 class=\"zapier-marketing-ui-heading-uMV8Y6co\" id=\"alphabet-nav-heading\">Apps by title</h2>"
    },
    {
      "text": "Top searches",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ahbtdb_\">Top searches</h2>"
    },
    {
      "text": "Popular apps",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ihbtdb_\">Popular apps</h2>"
    },
    {
      "text": "Trending apps",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_qhbtdb_\">Trending apps</h2>"
    },
    {
      "text": "Top apps by category",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_12hbtdb_\">Top apps by category</h2>"
    },
    {
      "text": "Our best content",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_1ahbtdb_\">Our best content</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Zapier: Automate AI Workflows, Agents, and Apps free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Zapier: Automate AI Workflows, Agents, and Apps free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: automate, tools, rules, any.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Zapier: Automate AI Workflows, Agents, and Apps",
  "h1": "Your tools. Your rules. Any AI.",
  "description": "Build and scale AI workflows and agents across 9,000+ apps with Zapier—the most connected AI orchestration platform. Trusted by 3 million+ businesses.",
  "topicOverlap": 0.5,
  "definitionCount": 13,
  "topicTerms": [
    "zapier",
    "automate",
    "workflows",
    "agents",
    "apps",
    "tools",
    "rules",
    "any"
  ],
  "descriptionTerms": [
    "build",
    "scale",
    "workflows",
    "agents",
    "across",
    "000",
    "apps",
    "zapier",
    "most",
    "connected",
    "orchestration",
    "platform",
    "trusted",
    "million",
    "businesses"
  ],
  "missingFromDescription": [
    "automate",
    "tools",
    "rules",
    "any"
  ],
  "score": 88,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 25
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "application/json",
            "length": 25
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106085
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Trusted by the world’s best companies",
      "html": "<h2 class=\"zapier-marketing-ui-eyebrow-djp4fXMJ zapier-marketing-ui-eyebrow-6N0Axz8- zapier-marketing-ui-textCenter-uv2ZMLds zapier-marketing-ui-textNeutral700-jWmLI5IQ\">Trusted by the world&#x2019;s best companies</h2>"
    },
    {
      "text": "Every team has AI. Now they need a system.",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Every team has AI.<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Now they need a system.</span></span></h2>"
    },
    {
      "text": "Zapier MCP and SDK.One secure connection.For every AI surface.",
      "html": "<h2>Zapier MCP and SDK.<br>One <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">secure</span> connection.<br>For every AI surface.</h2>"
    },
    {
      "text": "Bring your hardest AI challenge. Leave with a clear path forward.",
      "html": "<h2 class=\"WebinarPromo_heading__DPxuR\">Bring your hardest AI challenge. Leave with a clear path forward.</h2>"
    },
    {
      "text": "Your complete AI toolkit: MCP, SDK, CLI, and 9,000+ integrations",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\">Your <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">complete AI toolkit</span>: MCP, SDK, CLI, and 9,000+ integrations</h2>"
    },
    {
      "text": "Built for everyone, from the Fortune 500 to first-time founders",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Built for everyone,</span> from the Fortune 500 to first-time founders</h2>"
    },
    {
      "text": "No AI hype here. Just results.",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">No AI hype here.<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">Just results.</span></h2>"
    },
    {
      "text": "AI that drives real outcomes",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI that drives <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real outcomes</span></span></h2>"
    },
    {
      "text": "AI governance and security that scales with you",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>AI governance and security that<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">scales with you</span></span></h2>"
    },
    {
      "text": "Define exactly what runs",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Define exactly what runs</h2>"
    },
    {
      "text": "Give teams their own space",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Give teams their own space</h2>"
    },
    {
      "text": "Gain full insight into every workflow",
      "html": "<h2 class=\"FeatureStack_heading__qdje0\">Gain full insight into every workflow</h2>"
    },
    {
      "text": "Security built into every workflow",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1 zapier-marketing-ui-containerLG--8m-T1s-\"><span>Security built into<span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\"> every workflow</span></span></h2>"
    },
    {
      "text": "Go from AI experiments to real results",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG zapier-marketing-ui-textBalance-R8PQEvg1\"><span>Go from AI experiments to<!-- --> <span class=\"zapier-marketing-ui-textBrand-hYrjoQVl\">real results</span></span></h2>"
    },
    {
      "text": "Sign up",
      "html": "<h2 class=\"zapier-marketing-ui-headingSM-F5yglPyB\">Sign up</h2>"
    },
    {
      "text": "AI Automation starts and scales with Zapier",
      "html": "<h2 class=\"zapier-marketing-ui-headingLG-jZ-BOKqG\">AI Automation starts and scales with Zapier</h2>"
    },
    {
      "text": "Apps by title",
      "html": "<h2 class=\"zapier-marketing-ui-heading-uMV8Y6co\" id=\"alphabet-nav-heading\">Apps by title</h2>"
    },
    {
      "text": "Top searches",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ahbtdb_\">Top searches</h2>"
    },
    {
      "text": "Popular apps",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_ihbtdb_\">Popular apps</h2>"
    },
    {
      "text": "Trending apps",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_qhbtdb_\">Trending apps</h2>"
    },
    {
      "text": "Top apps by category",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_12hbtdb_\">Top apps by category</h2>"
    },
    {
      "text": "Our best content",
      "html": "<h2 class=\"zapier-marketing-ui-heading-nyisigAb\" id=\"_R_1ahbtdb_\">Our best content</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Zapier: Automate AI Workflows, Agents, and Apps free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Zapier: Automate AI Workflows, Agents, and Apps?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Zapier: Automate AI Workflows, Agents, and Apps free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Zapier: Automate AI Workflows, Agents, and Apps compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 106085,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 105759,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": false,
          "links": [
            "https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script",
            "https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"",
            "/script",
            "https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"",
            "/script",
            "https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"",
            "/script",
            "/title",
            "/favicon.ico",
            "/x-icon"
          ],
          "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><m"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 106205,
        "text": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><meta name=\"next-size-adjust\" content=\"\"/><title>Zapier</title><link rel=\"icon\" href=\"/favicon.ico\" type=\"image/x-icon\" sizes=\"192x192\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/polyfills-42372ed130431b0a.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" noModule=\"\"></script></head><body><div hidden=\"\"><!--$--><!--/$--></div><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" id=\"_R_\" async=\"\"></script><script>(self.__next_f=self.__next_f||[]).push([0])</script><script>self.__next_f.push([1,\"1:\\\"$Sreact.fragment\\\"\\n3:I[20855,[],\\\"\\\"]\\n4:I[4363,[],\\\"\\\"]\\n6:I[71838,[],\\\"OutletBoundary\\\"]\\n8:I[10419,[],\\\"AsyncMetadataOutlet\\\"]\\na:I[71838,[],\\\"ViewportBoundary\\\"]\\nc:I[71838,[],\\\"MetadataBoundary\\\"]\\nd:\\\"$Sreact.suspense\\\"\\nf:I[81597,[],\\\"\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/097bec17c4bcefb5-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/15d6d500777bacc6-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/b9a37491f5c9eb6c-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/c82ad8494f7a57ee-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/ddf832fcb762b6ab-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/e4af272ccee01ff0-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/ec71a0abebc51e3c-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/148005ccaa867f34.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/b15ea061e5705047.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/e279cccf785af7a5.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/f49bdecc49bd7845.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n\"])</script><script>self.__next_f.push([1,\"0:{\\\"P\\\":null,\\\"b\\\":\\\"marketing-site-aa394d7e26ec098205eea73262ae349dc71b17f8\\\",\\\"p\\\":\\\"https://marketing-site.vercel.zapier.com\\\",\\\"c\\\":[\\\"\\\",\\\".well-known\\\",\\\"oauth-protected-resource\\\"],\\\"i\\\":false,\\\"f\\\":[[[\\\"\\\",{\\\"children\\\":[[\\\"path\\\",\\\".well-known/oauth-protected-resource\\\",\\\"c\\\"],{\\\"children\\\":[\\\"__PAGE__\\\",{}]}]},\\\"$undefined\\\",\\\"$undefined\\\",true],[\\\"\\\",[\\\"$\\\",\\\"$1\\\",\\\"c\\\",{\\\"children\\\":[[[\\\"$\\\",\\\"link\\\",\\\"0\\\",{\\\"rel\\\":\\\"stylesheet\\\",\\\"href\\\":\\\"https://marketing-site.vercel.zapier.com/_next/static/css/148005ccaa867f34.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"precedence\\\":\\\"next\\\",\\\"crossOrigin\\\":\\\"$undefined\\\",\\\"nonce\\\":\\\"$"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 106213,
          "text": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><meta name=\"robots\" content=\"noindex\"/><meta name=\"next-size-adjust\" content=\"\"/><title>Zapier</title><link rel=\"icon\" href=\"/favicon.ico\" type=\"image/x-icon\" sizes=\"192x192\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/polyfills-42372ed130431b0a.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" noModule=\"\"></script></head><body><div hidden=\"\"><!--$--><!--/$--></div><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" id=\"_R_\" async=\"\"></script><script>(self.__next_f=self.__next_f||[]).push([0])</script><script>self.__next_f.push([1,\"1:\\\"$Sreact.fragment\\\"\\n3:I[20855,[],\\\"\\\"]\\n4:I[4363,[],\\\"\\\"]\\n6:I[71838,[],\\\"OutletBoundary\\\"]\\n8:I[10419,[],\\\"AsyncMetadataOutlet\\\"]\\na:I[71838,[],\\\"ViewportBoundary\\\"]\\nc:I[71838,[],\\\"MetadataBoundary\\\"]\\nd:\\\"$Sreact.suspense\\\"\\nf:I[81597,[],\\\"\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/097bec17c4bcefb5-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/15d6d500777bacc6-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/b9a37491f5c9eb6c-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/c82ad8494f7a57ee-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/ddf832fcb762b6ab-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/e4af272ccee01ff0-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/media/ec71a0abebc51e3c-s.p.woff2\\\",\\\"font\\\",{\\\"crossOrigin\\\":\\\"\\\",\\\"type\\\":\\\"font/woff2\\\"}]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/148005ccaa867f34.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/b15ea061e5705047.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/e279cccf785af7a5.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n:HL[\\\"https://marketing-site.vercel.zapier.com/_next/static/css/f49bdecc49bd7845.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"style\\\"]\\n\"])</script><script>self.__next_f.push([1,\"0:{\\\"P\\\":null,\\\"b\\\":\\\"marketing-site-aa394d7e26ec098205eea73262ae349dc71b17f8\\\",\\\"p\\\":\\\"https://marketing-site.vercel.zapier.com\\\",\\\"c\\\":[\\\"\\\",\\\".well-known\\\",\\\"oauth-authorization-server\\\"],\\\"i\\\":false,\\\"f\\\":[[[\\\"\\\",{\\\"children\\\":[[\\\"path\\\",\\\".well-known/oauth-authorization-server\\\",\\\"c\\\"],{\\\"children\\\":[\\\"__PAGE__\\\",{}]}]},\\\"$undefined\\\",\\\"$undefined\\\",true],[\\\"\\\",[\\\"$\\\",\\\"$1\\\",\\\"c\\\",{\\\"children\\\":[[[\\\"$\\\",\\\"link\\\",\\\"0\\\",{\\\"rel\\\":\\\"stylesheet\\\",\\\"href\\\":\\\"https://marketing-site.vercel.zapier.com/_next/static/css/148005ccaa867f34.css?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\\\",\\\"precedence\\\":\\\"next\\\",\\\"crossOrigin\\\":\\\"$undefined\\\",\\\"nonce\\\""
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 33,
    "signals": [
      {
        "source": "field:type",
        "weight": 5,
        "match": "password input"
      },
      {
        "source": "field:autocomplete",
        "weight": 4,
        "match": "credential autocomplete"
      },
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sso"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "oauth"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106189
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 106213
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 33,
    "signals": [
      {
        "source": "field:type",
        "weight": 5,
        "match": "password input"
      },
      {
        "source": "field:autocomplete",
        "weight": 4,
        "match": "credential autocomplete"
      },
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sso"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "oauth"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/webpack-aade0ea91a739797.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\"/><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/dc75cb50-7d3b28beeda87655.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/5112-78cb1dcd90017916.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><script src=\"https://marketing-site.vercel.zapier.com/_next/static/chunks/main-app-952c600abc5202e9.js?dpl=dpl_7PqiC154xpm6n8V8ziX35QAAhLHu\" async=\"\"></script><m"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://zapier.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://zapier.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://zapier.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://zapier.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 33,
    "signals": [
      {
        "source": "field:type",
        "weight": 5,
        "match": "password input"
      },
      {
        "source": "field:autocomplete",
        "weight": 4,
        "match": "credential autocomplete"
      },
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sso"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "oauth"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

SEOSEOBrowser audit

Links are not crawlable

100 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

25 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1.7 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "1.7 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 1745.8269999999877
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

13 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 13,746 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Total size was 13,746 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 14076397
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

13 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

6 Fail

Check name

Loading performance

Score

77/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 100,
      "displayValue": "0.5 s",
      "numericValue": 522.0020528181843
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "20 ms",
      "numericValue": 19.380554999999994
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 20 ms",
      "numericValue": 18
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 85,
      "displayValue": "1.5 s",
      "numericValue": 1451.1138500379511
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 44,
      "displayValue": "380 ms",
      "numericValue": 381.5000000000009
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 58,
      "displayValue": "4.1 s",
      "numericValue": 4088.5540441295025
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 78,
      "displayValue": "1.6 s",
      "numericValue": 1562.0039313199222
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 51,
      "displayValue": "250 ms",
      "numericValue": 246
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 8, 2026	71/100	Level 3, Bot-Aware	Current report