CanAgentUse

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https://www.allbirds.com/

SCANNED

Jun 9, 2026, 3:03 AM

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https://www.allbirds.com/

SCANNED

Jun 9, 2026, 3:03:33 AMJun 9, 2026, 3:03 AM

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44/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Allbirds: Comfortable, Sustainable Shoes & Apparel

Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.

Next step

Turn this report into a fix workflow

29 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	30	Priority fix	9	15	0	View details
Discoverability	29	Priority fix	2	7	0	View details
Content Readiness	53	Needs work	7	4	0	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	6	Priority fix	8	30	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	4	8	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	69	Needs work	6	3	11	View details
GEO Readiness	83	Mostly ready	2	0	4
AIO Readiness	61	Needs work	3	2	2	View details
AEO Readiness	63	Needs work	1	1	5	View details
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	61	Needs work	20	5	2	View details
Performance	40	Priority fix	13	5	2	View details
Accessibility	100	Strong	7	0	0

Prioritized recommendations

Issues ranked by score impact

51 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class='h-full' lang='en-US'>\n  <head>\n    <meta charset='utf-8'>\n    <meta http-equiv='X-UA-Compatible' content='IE=edge'>\n    <meta name='viewport' content='width=device-width,initial-scale=1'>\n    <meta name='theme-color' content='#ece9e2'>\n    <link rel='canonical' href='https://www.allbirds.com/404'>\n<meta name='robots' content='noindex, nofollow'><meta name='description' content=''>\n<title>Page Not Found - Allbirds</title>\n\n\n<meta property='og:site_name' content='Allbirds'>\n<meta property='og:url' content='https://www.allbirds.com/404'>\n<meta property='og:title' content='404 Not Found'>\n<meta property='og:type' content='website'>\n<meta property='og:description' content='The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus t"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html class='h-full' lang='en-US'>\n  <head>\n    <meta charset='utf-8'>\n    <meta http-equiv='X-UA-Compatible' content='IE=edge'>\n    <meta name='viewport' content='width=device-width,initial-scale=1'>\n    <meta name='theme-color' content='#ece9e2'>\n    <link rel='canonical' href='https://www.allbirds.com/404'>\n<meta name='robots' content='noindex, nofollow'><meta name='description' content=''>\n<title>Page Not Found - Allbirds</title>\n\n\n<meta property='og:site_name' content='Allbirds'>\n<meta property='og:url' content='https://www.allbirds.com/404'>\n<meta property='og:title' content='404 Not Found'>\n<meta property='og:type' content='website'>\n<meta property='og:description' content='The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus t"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

33 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": "max-age=7889238"
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 3); skipped heading levels; 1 links missing accessible names; 2 buttons missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/pages/menu-image-list/nav-tiles-sale-spend-and-save\" class=\"mb-2 block\"><img src=\"//www.allbirds.com/cdn/shop/files/26Q2_April_Sale_Nav_Men.jpg?v=1776370121&amp;width=800\" alt srcset=\"//www.allbirds.com/cdn/shop/files/26Q2_April_Sale_Nav_Men.jpg?v=1776370121&amp;width=352 352w, //www.allbirds.com/cdn/shop/files/26Q2_April_Sale_Nav_Men.jpg?v=1776370121&amp;width=800 800w\" width=\"800\" height=\"552\" loading=\"lazy\" class=\"h-[160px] w-full object-cover rounded-xl\"></a>"
    ],
    "inaccessibleButtons": [
      "<button class=\"swiper-prev-button z-content absolute top-1/2 left-0 size-6 -translate-y-1/2 text-current swiper-button-lock\"><svg class=\"fill-current\" fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M14.0962 16.7175C13.901 16.9128 13.5844 16.9128 13.3891 16.7175L9.14648 12.4749C8.95122 12.2796 8.95122 11.963 9.14648 11.7678L13.3891 7.52512C13.5844 7.32986 13.901 7.32986 14.0962 7.52512C14.2915 7.72038 14.2915 8.03696 14.0962 8.2",
      "<button class=\"swiper-next-button z-content absolute top-1/2 right-0 size-6 -translate-y-1/2 text-current swiper-button-lock\"><svg class=\"fill-current\" fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M10.1464 7.52512C10.3417 7.32986 10.6583 7.32986 10.8536 7.52512L15.0962 11.7678C15.2915 11.963 15.2915 12.2796 15.0962 12.4749L10.8536 16.7175C10.6583 16.9128 10.3417 16.9128 10.1464 16.7175C9.95118 16.5222 9.95118 16.2057 10.1464 "
    ],
    "missingAutocompleteInputs": [
      "<input type=\"email\" name=\"contact[email]\" id=\"Email\" class=\"h-full w-full rounded-full border bg-white px-3 py-2.5 pr-20 font-sans text-base font-normal text-black transition-all placeholder:text-gray-500 disabled:border-0\" placeholder=\"Email Address\" required>"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h3: Men's Shoes",
      "h3: Customer Favorites",
      "h3: Apparel & Accessories",
      "h3: Socks",
      "h3: Men's Apparel",
      "h3: Accessories",
      "h3: Final Few",
      "h3: Women's Shoes",
      "h3: Popular Picks",
      "h3: Apparel & Accessories",
      "h3: Socks",
      "h3: Apparel",
      "h3: Accessories",
      "h3: Final Few",
      "h3: Men",
      "h3: Women",
      "h3: Featured",
      "h3: Shoes",
      "h3: Socks & Apparel",
      "h3: Sale",
      "h3: Customer Favorites",
      "h3: Featured",
      "h3: Shoes",
      "h3: Socks & Apparel",
      "h3: Sale",
      "h3: All Sale",
      "h2: Cart (0)",
      "h2: Added to Cart",
      "h3: You may also like",
      "h1: Wildly Comfortable. Super Natural.",
      "h1: Wildly Comfortable. Super Natural.",
      "h2: New Arrivals",
      "h2: Mens",
      "h2: Womens",
      "h2: Best Sellers",
      "h3: Canvas Cruiser",
      "h2: Your Easy, Breezy MVP",
      "h2: Spring Travel Essentials",
      "h2: New Arrivals",
      "h2: Fresh Colors For Spring",
      "h3: Follow The Flock",
      "h2: Refund policy",
      "h2: Privacy policy",
      "h2: Terms of service",
      "h1: Table of Contents",
      "h3: 1. Privacy",
      "h3: 2. Registration",
      "h3: 3. Purchases",
      "h3: 4. General Restrictions on Use",
      "h3: 5. Content",
      "h3: 6. SMS Messaging",
      "h3: 7. Errors, Inaccuracies, and Omissions",
      "h3: 8. Disclaimers and Warranties",
      "h3: 9. Limitation of Liability",
      "h3: 10. Indemnity",
      "h3: 11. Links To Other Sites",
      "h3: 12. Digital Millennium Copyright Act – Copyright Infringement",
      "h3: 13. Dispute Resolution and Binding Arbitration",
      "h3: 14. Governing Law and Venue",
      "h3: 15. Miscellaneous"
    ]
  },
  "counts": {
    "h1": 3,
    "headings": 60,
    "links": 370,
    "inaccessibleLinks": 1,
    "buttons": 100,
    "inaccessibleButtons": 2,
    "images": 101,
    "imagesWithAlt": 101,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

20 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check

Issue

No JSON-LD blocks found.

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence

{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "//www.allbirds.com/cdn/shop/t/4146/assets/theme.css",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": []
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.allbirds.com",
        "probes": [
          {
            "name": "_index._agents.www.allbirds.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.allbirds.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.allbirds.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "allbirds.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="swatch-group-7240027144272"> is missing tool-param-description.
<input name="swatch-group-7235734437968"> is missing tool-param-description.
<input name="swatch-group-7223946444880"> is missing tool-param-description.
<input name="swatch-group-7258385809488"> is missing tool-param-description.
<input name="swatch-group-7235717529680"> is missing tool-param-description.
<input name="swatch-group-7223946543184"> is missing tool-param-description.
<input name="swatch-group-7235702259792"> is missing tool-param-description.
<input name="swatch-group-7235740401744"> is missing tool-param-description.
<input name="contact[email]"> is missing a label.
<input name="contact[email]"> is missing tool-param-description.
<select> is missing a name attribute.
<select> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 477,
        "interactiveWithTags": 0,
        "totalCount": 478,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"swatch-group-7240027144272\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235734437968\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946444880\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7258385809488\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235717529680\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946543184\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235702259792\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235740401744\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing a label.",
          "<input name=\"contact[email]\"> is missing tool-param-description.",
          "<select> is missing a name attribute.",
          "<select> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 12,
        "issues": [
          "<input name=\"swatch-group-7240027144272\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235734437968\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946444880\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7258385809488\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235717529680\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946543184\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235702259792\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235740401744\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing a label.",
          "<input name=\"contact[email]\"> is missing tool-param-description.",
          "<select> is missing a name attribute.",
          "<select> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7240027144272\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7235734437968\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7223946444880\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7258385809488\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7235717529680\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7223946543184\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7235702259792\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"swatch-group-7235740401744\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"contact[email]\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"contact[email]\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<select> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 477,
        "interactiveWithTags": 0,
        "totalCount": 478,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"swatch-group-7240027144272\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235734437968\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946444880\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7258385809488\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235717529680\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7223946543184\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235702259792\"> is missing tool-param-description.",
          "<input name=\"swatch-group-7235740401744\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing a label.",
          "<input name=\"contact[email]\"> is missing tool-param-description.",
          "<select> is missing a name attribute.",
          "<select> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 477,
    "interactiveWithTags": 0,
    "totalCount": 478,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"swatch-group-7240027144272\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7235734437968\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7223946444880\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7258385809488\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7235717529680\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7223946543184\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7235702259792\"> is missing tool-param-description.",
      "<input name=\"swatch-group-7235740401744\"> is missing tool-param-description.",
      "<input name=\"contact[email]\"> is missing a label.",
      "<input name=\"contact[email]\"> is missing tool-param-description.",
      "<select> is missing a name attribute.",
      "<select> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

12 Fail

Needs attention

AIO: Visible structured data match

Failed check

Issue

No JSON-LD structured data was detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence

{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Structured Markdown body".

11 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Markdown response is missing a heading.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

67/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Structured Markdown body".

Validation steps

Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "markdown-content",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/markdown; charset=utf-8"
      },
      "issue": "Content-Type \"text/markdown; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "pass",
      "evidence": {
        "vary": "Accept, accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept, accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 94068,
        "excerpt": "<!doctype html>\n<html class='h-full' lang='en-US'>\n  <head>\n    <meta charset='utf-8'>\n    <meta http-equiv='X-UA-Compatible' content='IE=edge'>\n    <meta name='viewport' content='width=device-width,initial-scale=1'>\n    <meta name='theme-c",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

8 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"text-xs text-black hover:underline\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\"> About </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"pr-10 font-sans text-sm leading-normal capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\"> About </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/stores?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Store+Locator",
      "text": "Store Locator",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Store Locator\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/stores?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Store+Locator\" class=\"text-xs hover:underline\">Store Locator</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Story",
      "text": "Our Story",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Story\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Story\" class=\"text-xs hover:underline\">Our Story</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/materials?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Materials",
      "text": "Our Materials",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Materials\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/materials?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Materials\" class=\"text-xs hover:underline\">Our Materials</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/sustainability?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Sustainability",
      "text": "Sustainability",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Sustainability\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/sustainability?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Sustainability\" class=\"text-xs hover:underline\">Sustainability</a>"
    },
    {
      "href": "https://ir.allbirds.com/?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Investors",
      "text": "Investors",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Investors\" data-analytics-footer-link-category=\"Company\" href=\"https://ir.allbirds.com/?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Investors\" class=\"text-xs hover:underline\">Investors</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/shoe-care?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Shoe+Care",
      "text": "Shoe Care",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Shoe Care\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/shoe-care?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Shoe+Care\" class=\"text-xs hover:underline\">Shoe Care</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/affiliates?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Affiliates",
      "text": "Affiliates",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Affiliates\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/affiliates?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Affiliates\" class=\"text-xs hover:underline\">Affiliates</a>"
    },
    {
      "href": "https://www.allbirds.com/blogs/news?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Press",
      "text": "Press",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Press\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/blogs/news?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Press\" class=\"text-xs hover:underline\">Press</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/careers?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Careers",
      "text": "Careers",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Careers\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/careers?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Careers\" class=\"text-xs hover:underline\">Careers</a>"
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Security_Vulnerability_Disclosure_Policy_FINAL.pdf?v=1699405184&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Allbirds+Responsible+Disclosure+Program",
      "text": "Allbirds Responsible Disclosure Program",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Allbirds Responsible Disclosure Program\" data-analytics-footer-link-category=\"Company\" href=\"https://cdn.shopify.com/s/files/1/1104/4168/files/Security_Vulnerability_Disclosure_Policy_FINAL.pdf?v=1699405184&amp;a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Allbirds+Responsible+Disclosure+Program\" class=\"text-xs hover:underline\">Allbirds Responsible Disclosure..."
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=California+Transparency+Act",
      "text": "California Transparency Act",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"California Transparency Act\" data-analytics-footer-link-category=\"Company\" href=\"https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&amp;a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=California+Transparency+Act\" class=\"text-xs hover:underline\">California Transparency Act</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/community-offers?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Community+Offers",
      "text": "Community Offers",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Community Offers\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/community-offers?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Community+Offers\" class=\"text-xs hover:underline\">Community Offers</a>"
    },
    {
      "href": "https://www.allbirds.com/blogs/the-perch?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Blog",
      "text": "Our Blog",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Blog\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/blogs/the-perch?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Blog\" class=\"text-xs hover:underline\">Our Blog</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/patents?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Patents",
      "text": "Patents",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Patents\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/patents?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Patents\" class=\"text-xs hover:underline\">Patents</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale",
      "text": "Terms of Use - Wholesale",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Terms of Use - Wholesale\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale\" class=\"text-xs hover:underline\">Terms of Use - Wholesale</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/allbirds-global-entities?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Allbirds+Global+Entities",
      "text": "Allbirds Global Entities",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Allbirds Global Entities\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-global-entities?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Allbirds+Global+Entities\" class=\"text-xs hover:underline\">Allbirds Global Entities</a>"
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=California+Transparency+Act",
      "text": "California Transparency Act",
      "html": "<a href=\"https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&amp;a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=California+Transparency+Act\" class=\"hover:text-white\"> California Transparency Act </a>"
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  ],
  "contactLinks": [
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" title=\"Help\" aria-label=\"Help\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\"><svg class=\"size-6\" fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\"><circle cx=\"12\" cy=\"12\" r=\"8.5\" transfor..."
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"pr-10 font-sans text-sm leading-normal capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\"> Help </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\" class=\"text-xs hover:underline\">[email protected]</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Help&a_ajs_prop_footer_link_name=FAQ%2FContact+Us",
      "text": "FAQ/Contact Us",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"FAQ/Contact Us\" data-analytics-footer-link-category=\"Help\" href=\"https://www.allbirds.com/pages/help?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Help&amp;a_ajs_prop_footer_link_name=FAQ%2FContact+Us\" class=\"text-xs hover:underline\">FAQ/Contact Us</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/returns-exchanges?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Help&a_ajs_prop_footer_link_name=Returns%2FExchanges",
      "text": "Returns/Exchanges",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Returns/Exchanges\" data-analytics-footer-link-category=\"Help\" href=\"https://www.allbirds.com/pages/returns-exchanges?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Help&amp;a_ajs_prop_footer_link_name=Returns%2FExchanges\" class=\"text-xs hover:underline\">Returns/Exchanges</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
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    {
      "href": "https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale",
      "text": "Terms of Use - Wholesale",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Terms of Use - Wholesale\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale\" class=\"text-xs hover:underline\">Terms of Use - Wholesale</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
    },
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      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
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  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
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    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
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  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
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      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"text-xs text-black hover:underline\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\"> About </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"pr-10 font-sans text-sm leading-normal capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\"> About </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=about&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "About",
      "html": "<a href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=about&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"about\" data-analytics-header-navigation-type=\"global\">About</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/stores?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Store+Locator",
      "text": "Store Locator",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Store Locator\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/stores?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Store+Locator\" class=\"text-xs hover:underline\">Store Locator</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/our-story?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Story",
      "text": "Our Story",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Story\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/our-story?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Story\" class=\"text-xs hover:underline\">Our Story</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/materials?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Materials",
      "text": "Our Materials",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Materials\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/materials?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Materials\" class=\"text-xs hover:underline\">Our Materials</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/sustainability?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Sustainability",
      "text": "Sustainability",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Sustainability\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/sustainability?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Sustainability\" class=\"text-xs hover:underline\">Sustainability</a>"
    },
    {
      "href": "https://ir.allbirds.com/?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Investors",
      "text": "Investors",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Investors\" data-analytics-footer-link-category=\"Company\" href=\"https://ir.allbirds.com/?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Investors\" class=\"text-xs hover:underline\">Investors</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/shoe-care?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Shoe+Care",
      "text": "Shoe Care",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Shoe Care\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/shoe-care?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Shoe+Care\" class=\"text-xs hover:underline\">Shoe Care</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/affiliates?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Affiliates",
      "text": "Affiliates",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Affiliates\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/affiliates?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Affiliates\" class=\"text-xs hover:underline\">Affiliates</a>"
    },
    {
      "href": "https://www.allbirds.com/blogs/news?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Press",
      "text": "Press",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Press\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/blogs/news?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Press\" class=\"text-xs hover:underline\">Press</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/careers?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Careers",
      "text": "Careers",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Careers\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/careers?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Careers\" class=\"text-xs hover:underline\">Careers</a>"
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Security_Vulnerability_Disclosure_Policy_FINAL.pdf?v=1699405184&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Allbirds+Responsible+Disclosure+Program",
      "text": "Allbirds Responsible Disclosure Program",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Allbirds Responsible Disclosure Program\" data-analytics-footer-link-category=\"Company\" href=\"https://cdn.shopify.com/s/files/1/1104/4168/files/Security_Vulnerability_Disclosure_Policy_FINAL.pdf?v=1699405184&amp;a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Allbirds+Responsible+Disclosure+Program\" class=\"text-xs hover:underline\">Allbirds Responsible Disclosure..."
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=California+Transparency+Act",
      "text": "California Transparency Act",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"California Transparency Act\" data-analytics-footer-link-category=\"Company\" href=\"https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&amp;a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=California+Transparency+Act\" class=\"text-xs hover:underline\">California Transparency Act</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/community-offers?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Community+Offers",
      "text": "Community Offers",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Community Offers\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/community-offers?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Community+Offers\" class=\"text-xs hover:underline\">Community Offers</a>"
    },
    {
      "href": "https://www.allbirds.com/blogs/the-perch?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Our+Blog",
      "text": "Our Blog",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Our Blog\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/blogs/the-perch?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Our+Blog\" class=\"text-xs hover:underline\">Our Blog</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/patents?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Patents",
      "text": "Patents",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Patents\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/patents?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Patents\" class=\"text-xs hover:underline\">Patents</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale",
      "text": "Terms of Use - Wholesale",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Terms of Use - Wholesale\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale\" class=\"text-xs hover:underline\">Terms of Use - Wholesale</a>"
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      "text": "Allbirds Global Entities",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Allbirds Global Entities\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-global-entities?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Allbirds+Global+Entities\" class=\"text-xs hover:underline\">Allbirds Global Entities</a>"
    },
    {
      "href": "https://cdn.shopify.com/s/files/1/1104/4168/files/Allbirds_CATSA_Disclosure_FINAL.pdf?v=1606779259&a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=California+Transparency+Act",
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  "contactLinks": [
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" title=\"Help\" aria-label=\"Help\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\"><svg class=\"size-6\" fill=\"none\" viewBox=\"0 0 24 24\" xmlns=\"http://www.w3.org/2000/svg\"><circle cx=\"12\" cy=\"12\" r=\"8.5\" transfor..."
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"pr-10 font-sans text-sm leading-normal capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\"> Help </a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&a_ajs_prop_navigation_level_1=help&a_ajs_prop_navigation_source=www.allbirds.com%2F&a_ajs_prop_navigation_type=global",
      "text": "Help",
      "html": "<a href=\"https://www.allbirds.com/pages/help?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=help&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=global\" class=\"block w-full font-sans text-xs leading-5 text-white capitalize\" data-analytics-header-anchor-element data-analytics-header-navigation-level-1=\"help\" data-analytics-header-navigation-type=\"global\">Help</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\" class=\"text-xs hover:underline\">[email protected]</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/help?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Help&a_ajs_prop_footer_link_name=FAQ%2FContact+Us",
      "text": "FAQ/Contact Us",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"FAQ/Contact Us\" data-analytics-footer-link-category=\"Help\" href=\"https://www.allbirds.com/pages/help?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Help&amp;a_ajs_prop_footer_link_name=FAQ%2FContact+Us\" class=\"text-xs hover:underline\">FAQ/Contact Us</a>"
    },
    {
      "href": "https://www.allbirds.com/pages/returns-exchanges?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Help&a_ajs_prop_footer_link_name=Returns%2FExchanges",
      "text": "Returns/Exchanges",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Returns/Exchanges\" data-analytics-footer-link-category=\"Help\" href=\"https://www.allbirds.com/pages/returns-exchanges?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Help&amp;a_ajs_prop_footer_link_name=Returns%2FExchanges\" class=\"text-xs hover:underline\">Returns/Exchanges</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&a_ajs_prop_footer_link_category=Company&a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale",
      "text": "Terms of Use - Wholesale",
      "html": "<a data-analytics-footer-anchor-element data-analytics-footer-link-name=\"Terms of Use - Wholesale\" data-analytics-footer-link-category=\"Company\" href=\"https://www.allbirds.com/pages/allbirds-terms-of-use-wholesale?a_ajs_event=Footer+Link+Clicked&amp;a_ajs_prop_footer_link_category=Company&amp;a_ajs_prop_footer_link_name=Terms+of+Use+-+Wholesale\" class=\"text-xs hover:underline\">Terms of Use - Wholesale</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
    },
    {
      "href": "mailto:[email protected]",
      "text": "[email protected]",
      "html": "<a href=\"mailto:[email protected]\">[email protected]</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 57,
  "passing": 5,
  "failing": [
    {
      "heading": "Men's Shoes",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=shoes&amp;a_ajs_prop_navigation_level_3=men%27s+shoes&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men&apos;s Shoes\" data-analytics-header-anchor-...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer Favorites",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Customer Favorites </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel & Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Apparel &amp; Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens-socks?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=socks&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Socks\" data-analytics-header-anchor-eleme...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men's Apparel",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens-apparel?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=men%27s+apparel&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men&apos;s Apparel\" data-anal...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Final Few",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Final Few </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Women's Shoes",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/womens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=shoes&amp;a_ajs_prop_navigation_level_3=women%27s+shoes&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Women&apos;s Shoes\" data-analytics-header...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular Picks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Popular Picks </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel & Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Apparel &amp; Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/socks?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=socks&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Socks\" data-analytics-header-anchor-element...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/womens-apparel?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=apparel&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Apparel\" data-analytics-header-an...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Final Few",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Final Few </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/sale-mens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=sale&amp;a_ajs_prop_navigation_level_2=all-sale&amp;a_ajs_prop_navigation_level_3=men&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men\" data-analytics-header-anchor-element data-a...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Women",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/sale-womens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=sale&amp;a_ajs_prop_navigation_level_2=all-sale&amp;a_ajs_prop_navigation_level_3=women&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Women\" data-analytics-header-anchor-element...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3 class=\"mb-4 px-4 font-sans text-sm font-medium tracking-[0.84px] uppercase\">Featured</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shoes",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Shoes</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks & Apparel",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Socks &amp; Apparel</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer Favorites",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\"> Customer Favorites </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3 class=\"mb-4 px-4 font-sans text-sm font-medium tracking-[0.84px] uppercase\">Featured</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shoes",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Shoes</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks & Apparel",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Socks &amp; Apparel</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "All Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">All Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cart (0)",
      "headingHtml": "<h2 class=\"text-xs font-medium uppercase\">Cart (0)</h2>",
      "firstParagraph": "Spend $75 more to earn free shipping!",
      "paragraphHtml": "<p class=\"text-light-charcoal m-auto text-center text-xs\">Spend &#x24;75 more to earn free shipping!</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Added to Cart",
      "headingHtml": "<h2 class=\"text-xl font-normal md:text-2xl\">Added to Cart</h2>",
      "firstParagraph": "Spend $75 more to earn free shipping!",
      "paragraphHtml": "<p class=\"text-light-charcoal text-xs\"><span> Spend <span>&#x24;75</span> more to earn free shipping! </span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "You may also like",
      "headingHtml": "<h3 class=\"font-mono text-xs font-medium tracking-widest uppercase\">You may also like</h3>",
      "firstParagraph": "Anytime Ankle Sock",
      "paragraphHtml": "<p class=\"truncate text-xs font-medium tracking-wider uppercase md:line-clamp-2\">Anytime Ankle Sock</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "New Arrivals",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> New Arrivals </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Mens",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Mens </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Womens",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Womens </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Best Sellers",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 0.9592;\"> Best Sellers </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Canvas Cruiser",
      "headingHtml": "<h3 class=\"font-serif text-[30px]/7.5 text-black md:text-[40px]/10\">Canvas Cruiser</h3>",
      "firstParagraph": "Burnt Olive (Natural White Sole)",
      "paragraphHtml": "<p class=\"text-xs/5\">Burnt Olive (Natural White Sole)</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your Easy, Breezy MVP",
      "headingHtml": "<h2 class=\"my-6 text-center font-serif text-3xl/9 text-black md:mt-8 md:mb-10 md:text-[40px]/12\">Your Easy, Breezy MVP</h2>",
      "firstParagraph": "$120",
      "paragraphHtml": "<p class=\"text-sm leading-tight font-medium tracking-wide uppercase\">&#x24;120</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Spring Travel Essentials",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Spring Travel Essentials </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "New Arrivals",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> New Arrivals </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fresh Colors For Spring",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Fresh Colors For Spring </h2>",
      "firstParagraph": "Wear All Day Comfort",
      "paragraphHtml": "<p class=\"font-mono text-xs tracking-widest uppercase\">Wear All Day Comfort</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Follow The Flock",
      "headingHtml": "<h3 class=\"mb-6 font-mono text-xs tracking-wider uppercase max-md:text-center\"> Follow The Flock </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy policy",
      "headingHtml": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Privacy policy</h2>",
      "firstParagraph": "Allbirds, Inc. (together with its affiliates, “Allbirds”) as a controller endeavors to protect data which directly or indirectly relates to you (“personal information”). This Privacy Policy informs you about our practices regarding the treatment of information we collect from you online (e.g., through our websites)...",
      "paragraphHtml": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Allbirds, Inc. (together with its affiliates, &#x201c;Allbirds&#x201d;) as a controller endeavors to protect data which directly or indirectly relates to you (&#x201c;personal information&#x201d;). This Privacy Policy informs you about our practices regarding the treatment of information we collect from you online (e.g., through our websites) an...",
      "words": 146,
      "direct": false,
      "issue": "First paragraph is 146 words and does not look like a concise direct answer."
    },
    {
      "heading": "Terms of service",
      "headingHtml": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Terms of service</h2>",
      "firstParagraph": "Last Updated: February 26, 2025",
      "paragraphHtml": "<p dir=\"ltr\"><span>Last Updated: February 26, 2025</span></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "1. Privacy",
      "headingHtml": "<h3 dir=\"ltr\"><span>1. Privacy</span></h3>",
      "firstParagraph": "For information about how we collect, use, share and otherwise process information about you, please see our Privacy Policy.",
      "paragraphHtml": "<p dir=\"ltr\"><span>For information about how we collect, use, share and otherwise process information about you, please see our</span><span>&#xa0;</span><span>Privacy Policy</span><span>.</span></p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "2. Registration",
      "headingHtml": "<h3 dir=\"ltr\"><span>2. Registration</span></h3>",
      "firstParagraph": "In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us wi...",
      "paragraphHtml": "<p dir=\"ltr\"><span>In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us with certain information about yourself including some types of personally identifiable information, including your legal name, phone number, address, email and ad...",
      "words": 196,
      "direct": false,
      "issue": "First paragraph is 196 words and does not look like a concise direct answer."
    },
    {
      "heading": "4. General Restrictions on Use",
      "headingHtml": "<h3 dir=\"ltr\"><span>4. General Restrictions on Use</span></h3>",
      "firstParagraph": "You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-...",
      "paragraphHtml": "<p dir=\"ltr\"><span>You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-exclusive, non-assignable, non-transferable and limited personal use, and for no other purposes.</span><span><br></span><span> You will not (and will not attempt...",
      "words": 324,
      "direct": false,
      "issue": "First paragraph is 324 words and does not look like a concise direct answer."
    },
    {
      "heading": "5. Content",
      "headingHtml": "<h3 dir=\"ltr\"><span>5. Content</span></h3>",
      "firstParagraph": "As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or mad...",
      "paragraphHtml": "<p dir=\"ltr\"><span>As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or made available through the Platform (&#x201c;Platform Content&#x201d;), as well as the selection, coordination, arrangement, and organization and enhancement of the...",
      "words": 173,
      "direct": false,
      "issue": "First paragraph is 173 words and does not look like a concise direct answer."
    },
    {
      "heading": "7. Errors, Inaccuracies, and Omissions",
      "headingHtml": "<h3 dir=\"ltr\"><span>7. Errors, Inaccuracies, and Omissions</span></h3>",
      "firstParagraph": "Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or can...",
      "paragraphHtml": "<p dir=\"ltr\"><span>Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or cancel orders if any information on the Platform is inaccurate at any time without prior notice (including after you have submitted your order). We cannot and do no...",
      "words": 128,
      "direct": false,
      "issue": "First paragraph is 128 words and does not look like a concise direct answer."
    },
    {
      "heading": "9. Limitation of Liability",
      "headingHtml": "<h3 dir=\"ltr\"><span>9. Limitation of Liability</span></h3>",
      "firstParagraph": "YOU ASSUME ALL RESPONSIBILITY AND RISK RELATED TO YOUR USE OF THE PLATFORM, AND THE INTERNET GENERALLY. IN NO EVENT WILL ALLBIRDS BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT, STATUTORY, LIQUIDATED, OR CONSEQUENTIAL DAMAGES OR ANY OTHER DAMAGES WHATSOEVER; INCLUDING BUT NOT LIMITED TO DAMAGES RELATED TO LOSS OF USE,...",
      "paragraphHtml": "<p dir=\"ltr\"><span>YOU ASSUME ALL RESPONSIBILITY AND RISK RELATED TO YOUR USE OF THE PLATFORM, AND THE INTERNET GENERALLY. IN NO EVENT WILL ALLBIRDS BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT, STATUTORY, LIQUIDATED, OR CONSEQUENTIAL DAMAGES OR ANY OTHER DAMAGES WHATSOEVER; INCLUDING BUT NOT LIMITED TO DAMAGES RELATED TO LOSS OF USE, DATA, OR PROFITS, WITHOUT REGARD TO THE FORM OF ANY ACTION, INCLUDING BUT NOT LIMITED TO CONTRACT, NEGLIGENCE, OR OTHER TORTIOUS ACTIONS, ARISING OUT OF OR IN CO...",
      "words": 204,
      "direct": false,
      "issue": "First paragraph is 204 words and does not look like a concise direct answer."
    },
    {
      "heading": "10. Indemnity",
      "headingHtml": "<h3 dir=\"ltr\"><span>10. Indemnity</span></h3>",
      "firstParagraph": "You agree to indemnify, hold harmless and, at Allbirds’ request, defend Allbirds and its officers, directors, members, employees, agents, affiliates, licensors and suppliers, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to lega...",
      "paragraphHtml": "<p dir=\"ltr\"><span>You agree to indemnify, hold harmless and, at Allbirds&#x2019; request, defend Allbirds and its officers, directors, members, employees, agents, affiliates, licensors and suppliers, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to legal fees) arising from: (i) your use of and access to the Platform; (ii) your violation of any of these Terms; (iii) your violation of any third party right...",
      "words": 169,
      "direct": false,
      "issue": "First paragraph is 169 words and does not look like a concise direct answer."
    },
    {
      "heading": "11. Links To Other Sites",
      "headingHtml": "<h3 dir=\"ltr\"><span>11. Links To Other Sites</span></h3>",
      "firstParagraph": "The Platform may contain links or references to other websites outside of our control. Links to other websites may use our Platform logo or style as a result of a co-branding agreement. These websites may send cookies to you and may collect personally identifiable information about you and make use of that data in w...",
      "paragraphHtml": "<p dir=\"ltr\"><span>The Platform may contain links or references to other websites outside of our control. Links to other websites may use our Platform logo or style as a result of a co-branding agreement. These websites may send cookies to you and may collect personally identifiable information about you and make use of that data in ways that the Platforms would not. Please be aware that Allbirds has no control over these websites and that these Terms do not apply to any third party sites. Al...",
      "words": 138,
      "direct": false,
      "issue": "First paragraph is 138 words and does not look like a concise direct answer."
    },
    {
      "heading": "12. Digital Millennium Copyright Act – Copyright Infringement",
      "headingHtml": "<h3 dir=\"ltr\"><span>12. Digital Millennium Copyright Act &#x2013; Copyright Infringement</span></h3>",
      "firstParagraph": "Digital Millennium Copyright Act – Copyright Infringement",
      "paragraphHtml": "<p dir=\"ltr\"><span>Digital Millennium Copyright Act &#x2013; Copyright Infringement</span></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "14. Governing Law and Venue",
      "headingHtml": "<h3 dir=\"ltr\"><span>14. Governing Law and Venue</span></h3>",
      "firstParagraph": "Any dispute, claim, or controversy arises from or relates to these Terms or the Platform will be governed by and construed and enforced in accordance with the laws of the State of California, except to the extent preempted by U.S. federal law, without regard to conflict of law rules or principles (whether of the Sta...",
      "paragraphHtml": "<p dir=\"ltr\"><span>Any dispute, claim, or controversy arises from or relates to these Terms or the Platform will be governed by and construed and enforced in accordance with the laws of the State of California, except to the extent preempted by U.S. federal law, without regard to conflict of law rules or principles (whether of the State of California or any other jurisdiction) that would cause the application of the laws of any other jurisdiction. Any dispute, claim, or controversy arising fr...",
      "words": 180,
      "direct": false,
      "issue": "First paragraph is 180 words and does not look like a concise direct answer."
    },
    {
      "heading": "15. Miscellaneous",
      "headingHtml": "<h3 dir=\"ltr\"><span>15. Miscellaneous</span></h3>",
      "firstParagraph": "These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertak...",
      "paragraphHtml": "<p dir=\"ltr\"><span>These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertaking or proposal, written or oral, between you and Allbirds in relation to such matters. In the event any other rule, code of conduct, or other matter posted on t...",
      "words": 193,
      "direct": false,
      "issue": "First paragraph is 193 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 13,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 75/100 and needs improvement.

3 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: table with <thead> only if the page already has tabular/comparative data, JSON-LD structured data.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 75/100 and needs improvement.

Evidence

{
  "hasSummary": true,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 10,
  "hasFaq": true,
  "definitionPatterns": 86,
  "schemaBlocks": 0,
  "missingSignals": [
    "table with <thead> only if the page already has tabular/comparative data",
    "JSON-LD structured data"
  ],
  "score": 75,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

86 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 125,
  "citablePassages": 39,
  "failingCandidateParagraphs": [
    {
      "index": 64,
      "heading": "H2: Refund policy",
      "text": "Return Shipping: Customers are responsible for return shipping charges. Paid shipping fees will not be refunded. Refunds will only be applied to the original form of payment. Returns/exchanges can only be done in the country of purchase. Please note, if you purchased Allbirds items at another retailer, you’ll need to return the purchase to that retailer.",
      "words": 58,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (58 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Return Shipping: Customers are responsible for return shipping charges</span><span>.&#xa0; Paid shipping fees will not be refunded.&#xa0; Refunds will only be applied to the original form of payment. &#xa0; Returns/exchanges can only be done in the country of purchase. &#xa0; </span><span>Please note, if you purchased Allbirds items at another retailer, you&#x2019;ll need to return the purchase to that retailer.</span></p>"
    },
    {
      "index": 65,
      "heading": "H2: Refund policy",
      "text": "*Our Right to Reject Your Purchase/Return, or Cancel An Order: The sale of products and fulfillment of orders at Allbirds' stores or through our e-commerce site is contingent upon product availability and discretion in managing inventory. Allbirds explicitly reserves the right (in its sole discretion) to limit, decline, or reject any sales, returns, and orders for any reason, without being liable for any damages o...",
      "words": 83,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>*Our Right to Reject Your Purchase/Return, or Cancel An Order: The sale of products and fulfillment of orders at Allbirds&apos; stores or through our e-commerce site is contingent upon product availability and discretion in managing inventory. Allbirds explicitly reserves the right (in its sole discretion) to limit, decline, or reject any sales, returns, and orders for any reason, without being liable for any damages or costs, except for repaying any amount received from th..."
    },
    {
      "index": 67,
      "heading": "H2: Privacy policy",
      "text": "In general, we process personal information for our legitimate purposes of running our business; complying with applicable laws; and protecting our websites, our business, our customers, and any individuals who use our website, our services, or transact business with us. We also process personal information as necessary to enter into, or perform under, a contract with you; or with another party which is to your be...",
      "words": 111,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">In general, we process personal information for our legitimate purposes of running our business; complying with applicable laws; and protecting our websites, our business, our customers, and any individuals who use our website, our services, or transact business with us. We also process personal information as necessary to enter into, or perform..."
    },
    {
      "index": 68,
      "heading": "H2: Privacy policy",
      "text": "If you have any questions about our privacy policies, please contact us at [email protected] or call us at +1-888-963-8944. By providing your personal information to Allbirds, you signify your acceptance of the Terms of Use and agree that Allbirds may collect, use, and disclose your personal information as described herein.",
      "words": 52,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (52 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">If you have any questions about our privacy policies, please contact us at <a href=\"mailto:[email protected]\">[email protected]</a> or call us at +1-888-963-8944. By providing your personal information to Allbirds, you signify your acceptance of the Terms of Use and agree that Allbirds may collect, use, and disclose your personal informati..."
    },
    {
      "index": 70,
      "heading": "H2: Privacy policy",
      "text": "This Privacy Policy applies to everyone who interacts with us as a customer who has purchased any of our products or services (whether in store or online), a user of any apps we provide, anyone who signed up to receive marketing materials from us, anyone who enters any of promotions/competitions, anyone who applies to attend any of our events or who interacts on social media with us and other online or offline off...",
      "words": 115,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">This Privacy Policy applies to everyone who interacts with </span>us as a customer who has purchased any of our products or services (whether in store or online), a user of any apps we provide, anyone who signed up to receive marketing materials from us, anyone who enters any of promotions/competitions, anyone who applies to attend any of our ev..."
    },
    {
      "index": 72,
      "heading": "H2: Privacy policy",
      "text": "A. Personal Information. The types of personal information we collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with Allbirds and the requirements of applicable law. Below is more information on the ways we collect personal information and how we use it.",
      "words": 55,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (55 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">A. Personal Information. The types of personal information we collect (directly from you or from third party sources) and our privacy practices depend on the nature of the relationship you have with Allbirds and the requirements of applicable law. Below is more information on the ways we collect personal information and how we use it.</span></p>"
    },
    {
      "index": 74,
      "heading": "H2: Privacy policy",
      "text": "a. Information Provided Directly to Us: When you use the Services, contact us directly, or engage in certain activities, such as registering for an account with Allbirds, placing an order on our website, or signing up to receive emails about our latest products and services, we may collect and process a wide range of personal information such as the following types of information:",
      "words": 63,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (63 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">a. Information Provided Directly to Us: When you use the Services, contact us directly, or engage in certain activities, such as registering for an account with Allbirds, placing an order on our website, or signing up to receive emails about our latest products and services, we may collect and process a wide range of personal informat</span>ion..."
    },
    {
      "index": 75,
      "heading": "H2: Privacy policy",
      "text": "b. Communications: We may collect personal information from you such as your email address, phone number or mailing address when you choose to request information about our Services, visit our retail stores, register to receive communications over email or text messaging, participate in promotions, or loyalty programs, or otherwise communicate with us. Where allowed by applicable law, we may also record and store...",
      "words": 71,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (71 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">b. Communications: We may collect personal information from you such as your email address, phone number or mailing address when you choose to request information about our Services, visit our retail stores, register to receive communications over email or text messaging, participate in promotions, or loyalty programs, or otherwise communicate w..."
    },
    {
      "index": 77,
      "heading": "H2: Privacy policy",
      "text": "d. Sweepstakes and Contests: If we run a sweepstake or contest, we may ask you to provide contact information (e.g., a phone number or an email address) or other personal information. Your contact information may be used to reach you about the sweepstakes or contest, and, to the extent permitted by law, for other promotional, marketing and business purposes. In compliance with the laws of your jurisdiction, as a p...",
      "words": 88,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">d. Sweepstakes and Contests: If we run a sweepstake or contest, we may ask you to provide contact information (e.g., a phone number or an email address) or other personal information. Your contact information may be used to reach you about the sweepstakes or contest, and, to the extent permitted by law, for other promotional, marketing and busin..."
    },
    {
      "index": 79,
      "heading": "H2: Privacy policy",
      "text": "Please be aware that when you disclose information about yourself on any public area of the Services or on any public sites operated by third parties, such content will be considered “public” and will not be subject to the privacy protections provided in this Privacy Policy.",
      "words": 46,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (46 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Please be aware that when you disclose information about yourself on any public area of the Services or on any public sites operated by third parties, such content will be considered &#x201c;public&#x201d; and will not be subject to the privacy protections provided in this Privacy Policy.</span></p>"
    },
    {
      "index": 80,
      "heading": "H2: Privacy policy",
      "text": "f. Information from Third Parties: We may receive information about you from other sources, including through third party services and organizations (e.g., Experian), to supplement information provided by you. This supplemental information allows us to enhance our ability to provide you with information about our business, products and Services.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">f. Information from Third Parties: We may receive information about you from other sources, including through third party services and organizations (e.g., Experian), to supplement information provided by you. This supplemental information allows us to enhance our ability to provide you with information about our business, products and Services...."
    },
    {
      "index": 91,
      "heading": "H2: Privacy policy",
      "text": "Anonymous and Aggregated Information. Allbirds does use personal information and other information about you to create anonymized and aggregated information, such as de-identified demographic or psychographic information, information about the computer or device from which you access the Services or other analyses we create. Anonymized and aggregated information is used for a variety of functions, including the me...",
      "words": 89,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Anonymous and Aggregated Information. Allbirds does use personal information and other information about you to create anonymized and aggregated information, such as de-identified demographic or psychographic information, information about the computer or device from which you access the Services or other analyses we create. Anonymized and aggre..."
    },
    {
      "index": 92,
      "heading": "H2: Privacy policy",
      "text": "Shared Content. From time to time, we may offer referral services of features that allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services or purchase product from us.",
      "words": 43,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (43 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Shared Content. From time to time, we may offer referral services of features that allow you to forward or share certain content with a friend or colleague, such as an email inviting your friend to use our Services or purchase product from us.</span></p>"
    },
    {
      "index": 93,
      "heading": "H2: Privacy policy",
      "text": "Other. As noted earlier, Allbirds will process personal information for which we have a legitimate interest, such as fraud protection or compliance with legal obligations, or any other purpose disclosed to you at the time you provide personal information or with your consent.",
      "words": 43,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (43 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Other. As noted earlier, Allbirds will process personal information for which we have a legitimate interest, such as fraud protection or compliance with legal obligations, or any other purpose disclosed to you at the time you provide personal information or with your consent.</span></p>"
    },
    {
      "index": 97,
      "heading": "H2: Privacy policy",
      "text": "a. Operational. We may use Technologies that are necessary to the operation of our Services. This includes Technologies that allow you access to our websites, Services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of functions such as shopping carts, saved search or similar functions.",
      "words": 61,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (61 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">a. Operational. We may use Technologies that are necessary to the operation of our Services. This includes Technologies that allow you access to our websites, Services, applications, and tools; that are required to identify irregular site behavior, prevent fraudulent activity and improve security; or that allow you to make use of functions such..."
    },
    {
      "index": 98,
      "heading": "H2: Privacy policy",
      "text": "Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use our Services, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, services or tools.",
      "words": 56,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (56 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Performance-Related. We may use Technologies to assess the performance of our Services, including as part of our analytic practices to help us understand how our visitors use our Services, determine if you have interacted with our messaging, determine whether you have viewed an item or link, or to improve our website content, applications, servi..."
    },
    {
      "index": 99,
      "heading": "H2: Privacy policy",
      "text": "Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into the Service or keeping track of your specified preferences, interests or past items viewed so that we may enhance the presentation of content.",
      "words": 51,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Functionality-Related. We may use Technologies that allow us to offer you enhanced functionality when accessing or using our Services. This may include identifying you when you sign into the Service or keeping track of your specified preferences, interests or past items viewed so that we may enhance the presentation of content.</span></p>"
    },
    {
      "index": 100,
      "heading": "H2: Privacy policy",
      "text": "Advertising-Related. We may use first-party or third party cookies and web beacons to deliver content, including ads relevant to your interests, on our Services or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have clicked on an advertisement. We may also use third parties to serve tar...",
      "words": 116,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Advertising-Related. We may use first-party or third party cookies and web beacons to deliver content, including ads relevant to your interests, on our Services or on third party sites. This includes using technologies to understand the usefulness to you of the advertisements and content that has been delivered to you, such as whether you have c..."
    },
    {
      "index": 101,
      "heading": "H2: Privacy policy",
      "text": "If you would like to opt-out of the Technologies we employ, you may do so by blocking, deleting or disabling them as your browser or device permits. See Section 6 for additional opt-out options. Please note that blocking, deleting, or disabling these Technologies will affect the functionality of our Services and may prevent you from being able to access certain features.",
      "words": 61,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (61 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">If you would like to opt-out of the Technologies we employ, you may do so by blocking, deleting or disabling them as your browser or device permits. See Section 6 for additional opt-out options. Please note that blocking, deleting, or disabling these Technologies will affect the functionality of our Services and may prevent you from being able t..."
    },
    {
      "index": 104,
      "heading": "H2: Privacy policy",
      "text": "Vendors and Service Providers. We may share any information we receive with vendors and service providers. The types of service providers to whom we entrust personal information include service providers for: (i) order fulfillment and warehousing; (ii) web hosting, analytics and related services; (iii) payment processing, fraud protection, and credit risk reduction; (iv) customer service activities such as inquiri...",
      "words": 112,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Vendors and Service Providers. We may share any information we receive with vendors and service providers. The types of service providers to whom we entrust personal information include service providers for: (i) order fulfillment and warehousing; (ii) web hosting, analytics and related services; (iii) payment processing, fraud protection, and c..."
    },
    {
      "index": 105,
      "heading": "H2: Privacy policy",
      "text": "Business Partners. Allbirds may share personal information with its business partners and affiliates for our and our affiliates’ internal business purposes or to provide you with a product or service that you have requested. Allbirds may also provide personal information to business partners with whom we may jointly offer products or services, or whose products or services we believe may be of interest to you. In...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Business Partners. Allbirds may share personal information with its business partners and affiliates for our and our affiliates&#x2019; internal business purposes or to provide you with a product or service that you have requested. Allbirds may also provide personal information to business partners with whom we may jointly offer products or serv..."
    },
    {
      "index": 109,
      "heading": "H2: Privacy policy",
      "text": "Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. In such event, Allbirds will endeavor to direct the transferee to use personal information in...",
      "words": 84,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Merger, Sale, or Other Asset Transfers. If we are involved in a merger, acquisition, financing, reorganization, bankruptcy, receivership, sale of company assets or transition of service to another provider, then your information may be sold or transferred as part of such a transaction as permitted by law and/or contract. In such event, Allbirds..."
    },
    {
      "index": 111,
      "heading": "H2: Privacy policy",
      "text": "We want to communicate with you only if you want to hear from us. You have the right to object to and opt-out of certain uses and disclosures of your personal information. Where you have consented to Allbirds’ processing of your personal information, you may withdraw that consent at any time and opt-out to further processing by contacting [email protected]. Please note that even if you opt-out, we may still col...",
      "words": 106,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">We want to communicate with you only if you want to hear from us. You have the right to object to and opt-out of certain uses and disclosures of your personal information. Where you have consented to Allbirds&#x2019; processing of your personal information, you may withdraw that consent at any time and opt-out to further processing by contacting..."
    },
    {
      "index": 112,
      "heading": "H2: Privacy policy",
      "text": "Email. You can unsubscribe from email, text and phone communications at any time. If you would like to opt-out of receiving marketing via email, click the unsubscribe link on the footer of marketing emails. We will process your request within a reasonable time after receipt, in accordance with applicable laws. Allbirds will continue to send you non promotional, service emails concerning your account, such as email...",
      "words": 93,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Email. You can unsubscribe from email, text and phone communications at any time. If you would like to opt-out of receiving marketing via email, click the unsubscribe link on the footer of marketing emails. We will process your request within a reasonable time after receipt, in accordance with applicable laws. Allbirds will continue to send you..."
    },
    {
      "index": 113,
      "heading": "H2: Privacy policy",
      "text": "Direct Mail. If you would like to opt-out of receiving communication via postal mail, contact [email protected], or call customer service at +1-888-963-8944. To learn more about your rights as a consumer and to receive less national advertising mail, please visit the Direct Marketing Association at http://www.dmachoice.org.",
      "words": 51,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Direct Mail. If you would like to opt-out of receiving communication via postal mail, contact [email protected], or call customer service at +1-888-963-8944. To learn more about your rights as a consumer and to receive less national advertising mail, please visit the Direct Marketing Association at http://www.dmachoice.org.</span></p>"
    },
    {
      "index": 115,
      "heading": "H2: Privacy policy",
      "text": "“Do Not Track.” Do Not Track (“DNT”) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not override these settings or options. However, in order to access certain content, features, services, products, or bene...",
      "words": 135,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\"><span>&#xa0;</span>&#x201c;Do Not Track.&#x201d; Do Not Track (&#x201c;DNT&#x201d;) is a privacy preference that users can set in certain web browsers. DNT is a way for users to inform websites and services that they do not want certain information about their webpage visits collected over time and across websites or online services. We do not o..."
    },
    {
      "index": 116,
      "heading": "H2: Privacy policy",
      "text": "Cookies and Similar Technologies. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs may not be effective on mobile interfaces. However, on many mobile devices, application users may opt-out of certain mobile advertisements via their device settings. The online advertising industry als...",
      "words": 241,
      "hasEvidence": true,
      "reasons": [
        "Too long for a citation-ready passage (241 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Cookies and Similar Technologies. You may stop or restrict the placement of cookies on your computer or remove them from your browser by adjusting your web browser preferences. Please note that cookie-based opt-outs may not be effective on mobile interfaces. However, on many mobile devices, application users may opt-out of certain mobile adverti..."
    },
    {
      "index": 117,
      "heading": "H2: Privacy policy",
      "text": "Rights of Access, Rectification, Erasure, and Restriction. Where permitted by applicable law, you may inquire as to whether Allbirds is processing personal information about you, request access to personal information, and ask that we correct, amend or delete your personal information where it is inaccurate or has been processed in violation of your rights under data privacy laws that apply in the country where yo...",
      "words": 277,
      "hasEvidence": true,
      "reasons": [
        "Too long for a citation-ready passage (277 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Rights of Access, Rectification, Erasure, and Restriction. Where permitted by applicable law, you may inquire as to whether Allbirds is processing personal information about you, request access to personal information, and ask that we correct, amend or delete your personal information where it is inaccurate or has been processed in violation of..."
    },
    {
      "index": 134,
      "heading": "H2: Privacy policy",
      "text": "Internet protocol (IP) address, billing address, shipping address, Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo-location information, hardwar...",
      "words": 111,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Internet protocol (IP) address, billing address, shipping address, Internet or other electronic network activity information IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the..."
    },
    {
      "index": 141,
      "heading": "H2: Privacy policy",
      "text": "The sources of the personal information we collect above include personal information that you directly provide to us (through the Services), personal information we receive from third party partners (for example, certain marketing, research or survey partners), and personal information that we generate internally. Please see Section 2 for additional details.",
      "words": 51,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">The sources of the personal information we collect above include personal information that you directly provide to us (through the Services), personal information we receive from third party partners (for example, certain marketing, research or survey partners), and personal information that we generate internally. Please see Section 2 for addit..."
    },
    {
      "index": 150,
      "heading": "H2: Privacy policy",
      "text": "Right to know. You may be entitled to receive information regarding the categories of personal information we collected, the sources from which we collected personal information, the purposes for which we collected and shared personal information, the categories of personal information that we sold and the categories of third parties to whom the personal information was sold, and the categories of personal informa...",
      "words": 77,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (77 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Right to know. You may be entitled to receive information regarding the categories of personal information we collected, the sources from which we collected personal information, the purposes for which we collected and shared personal information, the categories of personal information that we sold and the categories of third parties to whom the..."
    },
    {
      "index": 151,
      "heading": "H2: Privacy policy",
      "text": "Right to deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need to keep such information, such as for our legitimate business purposes or as required to comply with applicable law.",
      "words": 62,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (62 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Right to deletion. You may be entitled to request that we delete the personal information that we have collected from you. We will use commercially reasonable efforts to honor your request, in compliance with applicable laws. Please note, however, that we may need to keep such<span>&#xa0; </span>information, such as for our legitimate business p..."
    },
    {
      "index": 152,
      "heading": "H2: Privacy policy",
      "text": "Right to opt-out of certain sharing with third parties. You may be entitled to direct us to stop disclosing your personal information to third parties for monetary or other valuable consideration. As noted above, we do use trusted partners for interest based advertising. If you wish to opt out of our sharing of your personal information for such interest based advertising, you may do so by following the instructio...",
      "words": 77,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (77 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Right to opt-out of certain sharing with third parties. You may be entitled to direct us to stop disclosing your personal information to third parties for monetary or other valuable consideration.<span>&#xa0; </span></span>As noted above, we do use trusted partners for interest based advertising. If you wish to opt out of our sharing of your per..."
    },
    {
      "index": 154,
      "heading": "H2: Privacy policy",
      "text": "In addition to these rights, pursuant to California’s “Shine the Light” law, California residents who share personal information with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing purposes in the prior calendar year, as well as the type of personal information disclosed to...",
      "words": 93,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">In addition to these rights, pursuant to California&#x2019;s &#x201c;Shine the Light&#x201d; law, California residents who share personal information with us have the right to request and obtain from us once per year, free of charge, a list of the third parties to whom we have disclosed their personal information (if any) for direct marketing pu..."
    },
    {
      "index": 156,
      "heading": "H2: Privacy policy",
      "text": "A. Payment Processors. When you make purchases through the Services, we process your payments via a third-party payment processor. In these instances, the third party application may collect certain Financial Information from you to process a payment on behalf of Allbirds, including your name, email address, address and other billing information in which case the use and storage of your Financial Information is go...",
      "words": 195,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">A. Payment Processors. When you make purchases through the Services, we process your payments via a third-party payment processor. In these instances, the third party application may collect certain Financial Information from you to process a payment on behalf of Allbirds, including your name, email address, address and other billing information..."
    },
    {
      "index": 157,
      "heading": "H2: Privacy policy",
      "text": "B. International Data Transfers. You agree that all personal information collected via or by Allbirds may be transferred, processed and stored anywhere in the world, including but not limited to, the United States, the European Union, in the cloud, on our servers, on the servers of our affiliates or on the servers of our service providers. By providing information to Allbirds, you explicitly consent to the storage...",
      "words": 74,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (74 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">B. International Data Transfers. You agree that all personal information collected via or by Allbirds may be transferred, processed and stored anywhere in the world, including but not limited to, the United States, the European Union, in the cloud, on our servers, on the servers of our affiliates or on the servers of our service providers. By pr..."
    },
    {
      "index": 158,
      "heading": "H2: Privacy policy",
      "text": "C. Third-Party Sites and Services. The Service may contain links to other websites and other websites may reference or link to the Allbirds website or other Services. These other domains and websites are not controlled by us, and Allbirds does not endorse or make any representations about third party websites or social media platforms. We encourage you to read the privacy policies of each and every website and app...",
      "words": 137,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">C. Third-Party Sites and Services. The Service may contain links to other websites and other websites may reference or link to the Allbirds website or other Services. These other domains and websites are not controlled by us, and Allbirds does not endorse or make any representations about third party websites or social media platforms. We encour..."
    },
    {
      "index": 161,
      "heading": "H2: Privacy policy",
      "text": "If you are a Colorado resident, the Colorado Privacy Act (“CPA”) requires us to provide you with a summary of the categories of “personal information” (as defined under the CPA) that we collect from and about you, the purposes for which we use each category, and the third parties to which we share each category for a business purpose. You may find this summary in the section “Notice at collection” above.",
      "words": 71,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (71 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">If you are a Colorado resident, the Colorado Privacy Act (&#x201c;CPA&#x201d;) requires us to provide you with a summary of the categories of &#x201c;personal information&#x201d; (as defined under the CPA) that we collect from and about you, the purposes for which we use each category, and the..."
    },
    {
      "index": 163,
      "heading": "H2: Privacy policy",
      "text": "Colorado residents can submit access and deletion requests by emailing us at [email protected]. California residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your CPA privacy rights, subject to certain limitations.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">Colorado residents can submit access and deletion requests by emailing us at [email protected]. California residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your CPA privac..."
    },
    {
      "index": 164,
      "heading": "H2: Privacy policy",
      "text": "An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.</p>"
    },
    {
      "index": 166,
      "heading": "H2: Privacy policy",
      "text": "If you are a Connecticut resident, the Connecticut Data Privacy Act (“CDPA”) requires us to provide you with a summary of the categories of “personal information” (as defined under the CDPA) that we collect from and about you, the purposes for which we use each category, and the third parties to which we share each category for a business purpose. You may find this summary in the section “Notice at collection” above.",
      "words": 72,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (72 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">If you are a Connecticut resident, the Connecticut Data Privacy Act (&#x201c;CDPA&#x201d;) requires us to provide you with a summary of the categories of &#x201c;personal information&#x201d; (as defined under the CDPA) that we collect from and about you, the purposes for which we use each cate..."
    },
    {
      "index": 168,
      "heading": "H2: Privacy policy",
      "text": "Connecticut residents can submit access and deletion requests by emailing us at [email protected]. Connecticut residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your CDPA privacy rights, subject to certain limitations.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">Connecticut residents can submit access and deletion requests by emailing us at [email protected]. Connecticut residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your CDPA p..."
    },
    {
      "index": 169,
      "heading": "H2: Privacy policy",
      "text": "An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.</p>"
    },
    {
      "index": 171,
      "heading": "H2: Privacy policy",
      "text": "If you are an Iowa resident, the Iowa Consumer Data Protection Act (“ICDPA”) requires us to provide you with a summary of the categories of “personal information” (as defined under the ICDPA) that we collect from and about you, the purposes for which we use each category, and the third parties to which we share each category for a business purpose. You may find this summary in the section “Notice at collection” ab...",
      "words": 73,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (73 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">If you are an Iowa resident, the Iowa Consumer Data Protection Act (&#x201c;ICDPA&#x201d;) requires us to provide you with a summary of the categories of &#x201c;personal information&#x201d; (as defined under the ICDPA) that we collect from and about you, the purposes for which we use each cat..."
    },
    {
      "index": 173,
      "heading": "H2: Privacy policy",
      "text": "Iowa residents can submit access and deletion requests by emailing us at [email protected]. Iowa residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your ICDPA privacy rights, subject to certain limitations.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">Iowa residents can submit access and deletion requests by emailing us at [email protected]. Iowa residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your ICDPA privacy rights..."
    },
    {
      "index": 174,
      "heading": "H2: Privacy policy",
      "text": "An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.</p>"
    },
    {
      "index": 176,
      "heading": "H2: Privacy policy",
      "text": "If you are a Utah resident, the Utah Consumer Privacy Act (“UCPA”) requires us to provide you with a summary of the categories of “personal information” (as defined under the UCPA) that we collect from and about you, the purposes for which we use each category, and the third parties to which we share each category for a business purpose. You may find this summary in the section “Notice at collection” above.",
      "words": 72,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (72 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">If you are a Utah resident, the Utah Consumer Privacy Act (&#x201c;UCPA&#x201d;) requires us to provide you with a summary of the categories of &#x201c;personal information&#x201d; (as defined under the UCPA) that we collect from and about you, the purposes for which we use each category, and..."
    },
    {
      "index": 178,
      "heading": "H2: Privacy policy",
      "text": "Utah residents can submit access and deletion requests by emailing us at [email protected]. Utah residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your UCPA privacy rights, subject to certain limitations.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">Utah residents can submit access and deletion requests by emailing us at [email protected]. Utah residents can also request that we delete your information through your account settings. You have the right not to receive discriminatory treatment for the exercise of your UCPA privacy rights,..."
    },
    {
      "index": 179,
      "heading": "H2: Privacy policy",
      "text": "An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">An authorized agent may submit an access or deletion request on your behalf by sending a written authorization signed by you to [email protected]. We may still require you to directly verify your identity and confirm that you provided the authorized agent permission to submit the request.</p>"
    },
    {
      "index": 181,
      "heading": "H2: Privacy policy",
      "text": "If you are a Virginia resident, the Virginia Consumer Data Protection Act (\"VCDPA\") requires us to provide you with a summary of the categories of “personal information” (as defined under the VCDPA) that we collect from and about you, the purposes for which we use each category, and the third parties to which we share each category for a business purpose. You may find this summary in the section “Notice at collect...",
      "words": 73,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (73 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium medium 0in; border-style: none; border-color: currentcolor currentcolor black; border-image: initial; padding: 0in;\">If you are a Virginia resident, the Virginia Consumer Data Protection Act (&quot;VCDPA&quot;) requires us to provide you with a summary of the categories of &#x201c;personal information&#x201d; (as defined under the VCDPA) that we collect from and about you, the purposes for which we use each..."
    },
    {
      "index": 184,
      "heading": "H2: Privacy policy",
      "text": "Our Services are primarily hosted in the United States and may also be hosted in locations abroad (for example, India). If you use the Services from regions of the world with laws governing data processing, you accept that you are transferring your information to the United States and other hosting locations for storage and processing. By providing information to Allbirds, you agree to such transfer, storage, and...",
      "words": 68,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (68 words; target 80-220)."
      ],
      "html": "<p class=\"MsoNormal\" style=\"margin-top: 12pt; line-height: 115%; border-width: medium; border-style: none; border-color: currentcolor; border-image: initial; padding: 0in;\">Our Services are primarily hosted in the United States and may also be hosted in locations abroad (for example, India). If you use the Services from regions of the world with laws governing data processing, you accept that you are transferring your information to the United States and other hosting locations for storage an..."
    },
    {
      "index": 186,
      "heading": "H2: Privacy policy",
      "text": "We reserve the right to change, modify, add, or remove portions of this Privacy Policy at any time. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy will be considered your consent to those changes. In the event that we believe that the security of your personal information in our possession or control may have been comprom...",
      "words": 80,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">We reserve the right to change, modify, add, or remove portions of this Privacy Policy at any time. You should check this page periodically for changes. Your continued use of this Site following the posting of changes to this Privacy Policy will be considered your consent to those changes. In the event that we believe that the security of your p..."
    },
    {
      "index": 189,
      "heading": "H2: Privacy policy",
      "text": "If you are a resident of a country that is not the United States, you may have the right to take any complaints or concerns you have about our compliance with this privacy policy to the appropriate supervisory authority which has jurisdiction over privacy rights in your country.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"MsoNormal\">If you are a resident of a country that is not the United States, you may have the right to take any complaints or concerns you have about our compliance with this privacy policy to the appropriate supervisory authority which has jurisdiction over privacy rights in your country.</p>"
    },
    {
      "index": 192,
      "heading": "H2: Terms of service",
      "text": "Welcome to Allbirds, operated by Allbirds, Inc. (“Allbirds” or “we”). These Terms of Use (“Terms”) apply to your access and use of (i) our online services, such as the Allbirds website located at allbirds.com (the “Site”) and our social media platforms, and (ii) our offline services, such as our customer support channels, retail locations, and in-person promotional activities (the online and offline services colle...",
      "words": 153,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Welcome to Allbirds, operated by Allbirds, Inc. (&#x201c;</span><span>Allbirds</span><span>&#x201d; or &#x201c;</span><span>we</span><span>&#x201d;). These Terms of Use (&#x201c;</span><span>Terms</span><span>&#x201d;) apply to your access and use of (i) our online services, such as the Allbirds website located at </span><a href=\"http://www.allbirds.com/\"><span>allbirds.com</span></a><span> (the &#x201c;</span><span>Site</span><span>&#x201d;) and our social media platforms,..."
    },
    {
      "index": 211,
      "heading": "H3: 2. Registration",
      "text": "In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us with certain information about yourself including some types of personally identifiable information, i...",
      "words": 196,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us with certain information about yourself including some types of personally identifiable information, including your legal name, phone number, address, email and ad..."
    },
    {
      "index": 212,
      "heading": "H3: 2. Registration",
      "text": "When placing an order through the Platform, you will be required to provide other personal information, such as shipping address, billing address, and payment details. Additional information may be collected by Allbirds or its third party providers at this time for security and anti-fraud purposes. You represent that the personal information you provide to us via the Platform is true, valid, complete and up-to-dat...",
      "words": 115,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>When placing an order through the Platform, you will be required to provide other personal information, such as shipping address, billing address, and payment details. Additional information may be collected by Allbirds or its third party providers at this time for security and anti-fraud purposes. You represent that the personal information you provide to us via the Platform is true, valid, complete and up-to-date in all respects, and you confirm that you are the person re..."
    },
    {
      "index": 213,
      "heading": "H3: 3. Purchases",
      "text": "The Platform allows you to browse, view, choose, and purchase various products or services. By purchasing products or services made available through the Platform, you represent that you are buying the products or services for your own personal or household use only, and not for resale or export and that all purchases are intended for final delivery to locations within the US.",
      "words": 62,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (62 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>The Platform allows you to browse, view, choose, and purchase various products or services. By purchasing products or services made available through the Platform, you represent that you are buying the products or services for your own personal or household use only, and not for resale or export and that all purchases are intended for final delivery to locations within the US.</span></p>"
    },
    {
      "index": 214,
      "heading": "H3: 3. Purchases",
      "text": "You may not purchase commercial quantities of our products without our prior written consent, and we may place limits on your purchases. We may also, among other things, restrict orders placed by or under the same customer account or the same credit card, or orders that use the same billing or shipping address. We reserve the right to limit, cancel or prohibit orders that, in our judgment, appear to be placed with...",
      "words": 237,
      "hasEvidence": true,
      "reasons": [
        "Too long for a citation-ready passage (237 words; target 80-220)."
      ],
      "html": "<p dir=\"ltr\"><span>You may not purchase commercial quantities of our products without our prior written consent, and we may place limits on your purchases. We may also, among other things, restrict orders placed by or under the same customer account or the same credit card, or orders that use the same billing or shipping address. We reserve the right to limit, cancel or prohibit orders that, in our judgment, appear to be placed with an intent to resell or distribute our products. We further r..."
    },
    {
      "index": 215,
      "heading": "H3: 3. Purchases",
      "text": "Prices posted on the Platform may be different than prices offered by us at our physical locations. We strive to display accurate price information, however we may, on occasion, make inadvertent typographical errors, inaccuracies or omissions related to pricing and availability. We reserve the right to correct any errors, inaccuracies, or omissions at any time and to cancel any orders arising from such occurrences...",
      "words": 124,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Prices posted on the Platform may be different than prices offered by us at our physical locations. We strive to display accurate price information, however we may, on occasion, make inadvertent typographical errors, inaccuracies or omissions related to pricing and availability. We reserve the right to correct any errors, inaccuracies, or omissions at any time and to cancel any orders arising from such occurrences. We may, in our sole discretion, offer promotional codes at..."
    },
    {
      "index": 216,
      "heading": "H3: 3. Purchases",
      "text": "Allbirds may use a third party payment processor to process credit card transactions made through the Platform. You are also responsible for paying any governmental taxes imposed in connection with use of the Platform or the purchase or any products or services made available through the Platform, including sales, use, and excise taxes (excluding only taxes on Allbirds’ net income). To the extent that Allbirds is...",
      "words": 157,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Allbirds may use a third party payment processor to process credit card transactions made through the Platform. You are also responsible for paying any governmental taxes imposed in connection with use of the Platform or the purchase or any products or services made available through the Platform, including sales, use, and excise taxes (excluding only taxes on Allbirds&#x2019; net income). To the extent that Allbirds is obligated to collect such taxes, the applicable tax wi..."
    },
    {
      "index": 218,
      "heading": "H3: 4. General Restrictions on Use",
      "text": "You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-exclusive, non-assignable, non-transferable and limited personal use, and for no other purposes. You...",
      "words": 324,
      "hasEvidence": false,
      "reasons": [
        "Too long for a citation-ready passage (324 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-exclusive, non-assignable, non-transferable and limited personal use, and for no other purposes.</span><span><br></span><span> You will not (and will not attempt..."
    },
    {
      "index": 219,
      "heading": "H3: 5. Content",
      "text": "As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or made available through the Platform (“Platform Content”), as well as the selection, coordination, arran...",
      "words": 173,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or made available through the Platform (&#x201c;Platform Content&#x201d;), as well as the selection, coordination, arrangement, and organization and enhancement of the..."
    },
    {
      "index": 220,
      "heading": "H3: 5. Content",
      "text": "Certain features of the Platform may allow you to contribute feedback and other information to the Platform for access, use, viewing, and commentary by other users of the Platform (collectively, “Comments”). By posting Comments, you represent that you have the full legal right to provide the Comments and that use of the Comments by Allbirds on the Platform, and all other persons and entities, will not: (a) infring...",
      "words": 332,
      "hasEvidence": true,
      "reasons": [
        "Too long for a citation-ready passage (332 words; target 80-220)."
      ],
      "html": "<p dir=\"ltr\"><span>Certain features of the Platform may allow you to contribute feedback and other information to the Platform for access, use, viewing, and commentary by other users of the Platform (collectively, &#x201c;Comments&#x201d;). By posting Comments, you represent that you have the full legal right to provide the Comments and that use of the Comments by Allbirds on the Platform, and all other persons and entities, will not: (a) infringe any intellectual property rights of any perso..."
    },
    {
      "index": 221,
      "heading": "H3: 6. SMS Messaging",
      "text": "If you elect to receive marketing text messages from us, either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional SMS text messages from us (each, a “Text Message”) sent through an automatic telephone dialing system. These may include cart abandon messages. Message frequency varies. This service i...",
      "words": 73,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (73 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>If you elect to receive marketing text messages from us, either via our website or by sending a text message indicating your consent, you are providing your prior express written consent to receive recurring marketing or promotional SMS text messages from us (each, a &#x201c;Text Message&#x201d;) sent through an automatic telephone dialing system. These may include cart abandon messages. Message frequency varies. This service is optional and is not a condition for purchase...."
    },
    {
      "index": 222,
      "heading": "H3: 6. SMS Messaging",
      "text": "You can opt out of receiving any further Text Messages from us at any time by replying “STOP” to any Text Message you receive from us. For help, reply “HELP” to any Text Message you receive from us or email [email protected].",
      "words": 43,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (43 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>You can opt out of receiving any further Text Messages from us at any time by replying &#x201c;STOP&#x201d; to any Text Message you receive from us. For help, reply &#x201c;HELP&#x201d; to any Text Message you receive from us or email <a href=\"mailto:[email protected]\">[email protected]</a>.</span></p>"
    },
    {
      "index": 225,
      "heading": "H3: 7. Errors, Inaccuracies, and Omissions",
      "text": "Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or cancel orders if any information on the Platform is inaccurate at any time without prior notice (includ...",
      "words": 128,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or cancel orders if any information on the Platform is inaccurate at any time without prior notice (including after you have submitted your order). We cannot and do no..."
    },
    {
      "index": 226,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "Allbirds reserves the right to change the assortment of items offered and to limit the quantity of items that may be purchased from time to time and at any time, without prior notice. We also reserve the right to alter the terms or duration of any special offers or sale promotion. Allbirds is not liable in case of stock outage or unavailability of products. We use reasonable efforts to display as accurately as pos...",
      "words": 105,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Allbirds reserves the right to change the assortment of items offered and to limit the quantity of items that may be purchased from time to time and at any time, without prior notice. We also reserve the right to alter the terms or duration of any special offers or sale promotion. Allbirds is not liable in case of stock outage or unavailability of products. We use reasonable efforts to display as accurately as possible the colors of our products that appear at the Platform,..."
    },
    {
      "index": 227,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "Allbirds expressly disclaims, to the fullest extent permitted by law, any express or implied warranties: (i) that the Platform, Platform Content, products, goods, advice, information or links provided on the Platform will meet your requirements; (ii) that the Platform will be uninterrupted, timely, secure or free from error; (iii) that defects in the operation or functionality of any software provided to you as pa...",
      "words": 147,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Allbirds expressly disclaims, to the fullest extent permitted by law, any express or implied warranties: (i) that the Platform, Platform Content, products, goods, advice, information or links provided on the Platform will meet your requirements; (ii) that the Platform will be uninterrupted, timely, secure or free from error; (iii) that defects in the operation or functionality of any software provided to you as part of the Platform will be corrected; (iv) regarding the Plat..."
    },
    {
      "index": 228,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "You understand that the technical processing and transmission of any Platform Content and Comments may be transferred unencrypted and involve transmissions over various networks and changes to conform and adapt to technical requirements of connecting networks or devices. Please be advised that we do not guarantee that any information sent to or from our Platform will be secure during transmission, nor can we guara...",
      "words": 189,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>You understand that the technical processing and transmission of any Platform Content and Comments may be transferred unencrypted and involve transmissions over various networks and changes to conform and adapt to technical requirements of connecting networks or devices. Please be advised that we do not guarantee that any information sent to or from our Platform will be secure during transmission, nor can we guarantee the confidentiality of any communication or material tra..."
    },
    {
      "index": 229,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "Allbirds shall have no liability to you for any damages, delays, or failure in carrying out its obligations to any customer for reasons beyond Allbirds’ control, including without limitation, fire, lightning, explosions, power surge or failure, water, acts of God, war or terrorism, natural disasters, labor unrest, charges in or compliance with laws, revolution, civil commotion, laws, regulations, or governmental p...",
      "words": 105,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Allbirds shall have no liability to you for any damages, delays, or failure in carrying out its obligations to any customer for reasons beyond Allbirds&#x2019; control, including without limitation, fire, lightning, explosions, power surge or failure, water, acts of God, war or terrorism, natural disasters, labor unrest, charges in or compliance with laws, revolution, civil commotion, laws, regulations, or governmental policies, and shortages of supplies and services. Allbi..."
    },
    {
      "index": 230,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "You should consult your doctor before beginning any exercise, training or athletic program. Allbirds is not responsible for any medical or health problems that may result from your engaging in any activities described on this site or from any information you obtain from this site. If you ever feel discomfort or pain, you should not continue.",
      "words": 56,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (56 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>You should consult your doctor before beginning any exercise, training or athletic program. Allbirds is not responsible for any medical or health problems that may result from your engaging in any activities described on this site or from any information you obtain from this site. If you ever feel discomfort or pain, you should not continue.</span></p>"
    },
    {
      "index": 231,
      "heading": "H3: 8. Disclaimers and Warranties",
      "text": "No conditions, warranties or other terms (including any implied terms as to satisfactory quality, fitness for purpose or conformance with description) apply to the Platform, Platform Content, and/or products purchased from the Platform except to the extent that they are expressly set out in these Terms.",
      "words": 47,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (47 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>No conditions, warranties or other terms (including any implied terms as to satisfactory quality, fitness for purpose or conformance with description) apply to the Platform, Platform Content, and/or products purchased from the Platform except to the extent that they are expressly set out in these Terms.</span></p>"
    },
    {
      "index": 233,
      "heading": "H3: 9. Limitation of Liability",
      "text": "The limitations on Allbirds’ liability to you in this Section 9 shall apply whether or not Allbirds has been advised of or should have been aware of the possibility of any such losses arising, and will survive these Terms and your use of the Platform and products purchased from the Platform.",
      "words": 51,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220)."
      ],
      "html": "<p dir=\"ltr\"><span>The limitations on Allbirds&#x2019; liability to you in this Section 9 shall apply whether or not Allbirds has been advised of or should have been aware of the possibility of any such losses arising, and will survive these Terms and your use of the Platform and products purchased from the Platform.</span></p>"
    },
    {
      "index": 246,
      "heading": "H3: 12. Digital Millennium Copyright Act – Copyright Infringement",
      "text": "Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material;",
      "words": 45,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (45 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>Identification of the material that is claimed to be infringing or to be the subject of infringing activity and that is to be removed or access to which is to be disabled, and information reasonably sufficient to permit the service provider to locate the material;</span></p>"
    },
    {
      "index": 249,
      "heading": "H3: 12. Digital Millennium Copyright Act – Copyright Infringement",
      "text": "A statement that the information in the notification is accurate, and under penalty of perjury, that the Complaining Party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. The following statement must be included as well: “The statements, representations, and assertions made in this message are true, complete, and accurate and I have the full legal authority to make ea...",
      "words": 87,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>A statement that the information in the notification is accurate, and under penalty of perjury, that the Complaining Party is authorized to act on behalf of the owner of an exclusive right that is allegedly infringed. The following statement must be included as well: &#x201c;The statements, representations, and assertions made in this message are true, complete, and accurate and I have the full legal authority to make each and every such statement, representation, and asser..."
    },
    {
      "index": 250,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "PLEASE READ THIS SECTION CAREFULLY BECAUSE IT REQUIRES YOU AND ALLBIRDS TO ARBITRATE CERTAIN DISPUTES AND LIMITS THE MANNER IN WHICH YOU AND ALLBIRDS CAN SEEK RELIEF FROM EACH OTHER. ARBITRATION PRECLUDES YOU AND ALLBIRDS FROM SUING IN COURT OR HAVING A JURY TRIAL. YOU AND ALLBIRDS AGREE THAT ARBITRATION WILL BE SOLELY ON AN INDIVIDUAL BASIS AND NOT AS A CLASS ARBITRATION, CLASS ACTION, OR ANY OTHER KIND OF REPRES...",
      "words": 85,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>PLEASE READ THIS SECTION CAREFULLY BECAUSE IT REQUIRES YOU AND ALLBIRDS TO ARBITRATE CERTAIN DISPUTES AND LIMITS THE MANNER IN WHICH YOU AND ALLBIRDS CAN SEEK RELIEF FROM EACH OTHER. ARBITRATION PRECLUDES YOU AND ALLBIRDS FROM SUING IN COURT OR HAVING A JURY TRIAL. YOU AND ALLBIRDS AGREE THAT ARBITRATION WILL BE SOLELY ON AN INDIVIDUAL BASIS AND NOT AS A CLASS ARBITRATION, CLASS ACTION, OR ANY OTHER KIND OF REPRESENTATIVE PROCEEDING. ALLBIRDS AND YOU ARE EACH WAIVING THE RI..."
    },
    {
      "index": 257,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "To facilitate the parties’ efforts to reach an efficient resolution of any Claim, the applicable statutes of limitation will be tolled, and all deadlines associated with arbitration fees deferred, from the commencement of the Informal Dispute Resolution Process through the date when suit or arbitration may be filed under these Terms.",
      "words": 51,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>To facilitate the parties&#x2019; efforts to reach an efficient resolution of any Claim, t</span><span>he applicable statutes of limitation will be tolled, and all deadlines associated with arbitration fees deferred, from the commencement of the Informal Dispute Resolution Process </span><span>through the date when suit or arbitration may be filed under these Terms.</span></p>"
    },
    {
      "index": 265,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "The arbitrator (not a judge or jury) will resolve all Claims in arbitration. Unless you and Allbirds agree otherwise, any decision or award will include a written statement stating the decision of each Claim and the basis for the award, including the arbitrator’s essential factual and legal findings and conclusions.",
      "words": 51,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>The arbitrator (not a judge or jury) will resolve all Claims in arbitration. Unless you and Allbirds agree otherwise, any decision or award will include a written statement stating the decision of each Claim and the basis for the award, including the arbitrator&#x2019;s essential factual and legal findings and conclusions.</span></p>"
    },
    {
      "index": 268,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "Frivolous or Improper Claims. To the extent permitted by applicable law, a Claimant must pay all costs incurred by the defending party, including any attorney’s fees and arbitration fees, related to a Claim if an arbitrator determines that (i) the Claim was not warranted by existing law or by a nonfrivolous argument, (ii) the factual contentions for the Claim lacked evidentiary support when filed or were unlikely...",
      "words": 109,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\" role=\"presentation\"><span>Frivolous or Improper Claims.</span><span> To the extent permitted by applicable law, a Claimant must pay all costs incurred by the defending party, including any attorney&#x2019;s fees and arbitration fees, related to a Claim if an arbitrator determines that (i) the Claim was not warranted by existing law or by a nonfrivolous argument, (ii) the factual contentions for the Claim lacked evidentiary support when filed or were unlikely to have evidentiary s..."
    },
    {
      "index": 269,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "Confidentiality. If you or Allbirds files a Claim in arbitration, you and Allbirds agree to cooperate to seek from the arbitrator protection for any confidential, proprietary, trade secret, or otherwise sensitive information, documents, testimony, and other materials that might be exchanged or the subject of any discovery in the arbitration. You and Allbirds agree to seek such protection before any such informatio...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\" role=\"presentation\"><span>Confidentiality</span><span>. If you or Allbirds files a Claim in arbitration, you and Allbirds agree to cooperate to seek from the arbitrator protection for any confidential, proprietary, trade secret, or otherwise sensitive information, documents, testimony, and other materials that might be exchanged or the subject of any discovery in the arbitration. You and Allbirds agree to seek such protection before any such information, documents, testimony, or..."
    },
    {
      "index": 270,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "Mass Disputes. If 25 or more Claimant Notices are received by a party that raise similar Claims and have the same or coordinated counsel, these will be considered a “Mass Dispute” and the provisions of this Section 13(i) will apply to all such Claimant Notices. A Claimant Notice in a Mass Dispute may proceed to arbitration only as set forth below.",
      "words": 62,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (62 words; target 80-220)."
      ],
      "html": "<p dir=\"ltr\" role=\"presentation\"><span>Mass Disputes.</span><span> If 25 or more Claimant Notices are received by a party that raise similar Claims and have the same or coordinated counsel, these will be considered a &#x201c;</span><span>Mass Dispute</span><span>&#x201d; and the provisions of this Section 13(i) will apply to all such Claimant Notices. A Claimant Notice in a Mass Dispute may proceed to arbitration only as set forth below.</span></p>"
    },
    {
      "index": 271,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "Applicable Rules. Any Arbitration Demands based on these Claimant Notices filed in arbitration shall be subject to the AAA’s then-current Mass Arbitration Supplementary Rules, as modified by these Terms. Any disputes over whether an Arbitration Demand should be considered part of the Mass Dispute will be decided by the AAA as an administrative matter. The following procedures are intended to supplement the AAA’s M...",
      "words": 82,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\" role=\"presentation\"><span>Applicable Rules. </span><span>Any Arbitration Demands based on these Claimant Notices filed in arbitration shall be subject to the AAA&#x2019;s then-current Mass Arbitration Supplementary Rules, as modified by these Terms. Any disputes over whether an Arbitration Demand should be considered part of the Mass Dispute will be decided by the AAA as an administrative matter. The following procedures are intended to supplement the AAA&#x2019;s Mass Arbitratio..."
    },
    {
      "index": 275,
      "heading": "H3: 13. Dispute Resolution and Binding Arbitration",
      "text": "If complaints based on Claimant Notices that were released from the arbitration requirement are filed in court, the Claimants may seek class treatment, although to the fullest extent allowed by applicable law, the putative classes must be limited to those Claimants in the Mass Dispute whose claims remain unresolved, and for which a Claimant Notice was received by the other party. Any party may contest class certif...",
      "words": 88,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>If complaints based on Claimant Notices that were released from the arbitration requirement are filed in court, the Claimants may seek class treatment, although to the fullest extent allowed by applicable law, the putative classes must be limited to those Claimants in the Mass Dispute whose claims remain unresolved, and for which a Claimant Notice was received by the other party. Any party may contest class certification at any stage of the litigation and on any available b..."
    },
    {
      "index": 281,
      "heading": "H3: 15. Miscellaneous",
      "text": "These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertaking or proposal, written or oral, between you and Allbirds in relation to such matters. In the event...",
      "words": 193,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertaking or proposal, written or oral, between you and Allbirds in relation to such matters. In the event any other rule, code of conduct, or other matter posted on t..."
    },
    {
      "index": 282,
      "heading": "H3: 15. Miscellaneous",
      "text": "You agree that if Allbirds does not exercise or enforce any legal right or remedy which is contained in these Terms (or which Allbirds has the benefit of under any applicable law), this will not be taken to be a formal waiver of Allbirds’ rights and that those rights or remedies will still be available to Allbirds. If any court of law, having the jurisdiction to decide a matter arising out of these Terms, rules th...",
      "words": 110,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>You agree that if Allbirds does not exercise or enforce any legal right or remedy which is contained in these Terms (or which Allbirds has the benefit of under any applicable law), this will not be taken to be a formal waiver of Allbirds&#x2019; rights and that those rights or remedies will still be available to Allbirds. If any court of law, having the jurisdiction to decide a matter arising out of these Terms, rules that any provision of these Terms is invalid, then that..."
    },
    {
      "index": 283,
      "heading": "H3: 15. Miscellaneous",
      "text": "The Platform is controlled and operated from within the United States. Without limiting anything else, Allbirds makes no representation that the Platform, Platform Content, Comments, services, products, information or other materials available on, in, or through the Platform is appropriate or available for use in locations other than those indicated on our website, and access to them from territories where they ar...",
      "words": 89,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p dir=\"ltr\"><span>The Platform is controlled and operated from within the United States. Without limiting anything else, Allbirds makes no representation that the Platform, Platform Content, Comments, services, products, information or other materials available on, in, or through the Platform is appropriate or available for use in locations other than those indicated on our website, and access to them from territories where they are illegal is prohibited. Those who choose to access the Platf..."
    }
  ],
  "citableParagraphs": [
    {
      "index": 66,
      "heading": "H2: Privacy policy",
      "text": "Allbirds, Inc. (together with its affiliates, “Allbirds”) as a controller endeavors to protect data which directly or indirectly relates to you (“personal information”). This Privacy Policy informs you about our practices regarding the treatment of information we collect from you online (e.g., through our websites) and offline (e.g., through customer support channels, our retail locations, and in-person promotiona...",
      "words": 146,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Allbirds, Inc. (together with its affiliates, &#x201c;Allbirds&#x201d;) as a controller endeavors to protect data which directly or indirectly relates to you (&#x201c;personal information&#x201d;). This Privacy Policy informs you about our practices regarding the treatment of information we collect from you online (e.g., through our websites) an..."
    },
    {
      "index": 76,
      "heading": "H2: Privacy policy",
      "text": "c. Survey and Reviews: We (or third parties acting on our behalf) may contact you to participate in research, surveys or beta testing or to provide reviews and testimonials. If you decide to participate, you may be asked to provide certain information, which may include personal Information. All information collected from your participation in our research, surveys, reviews or testimonial process, or beta testing...",
      "words": 90,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">c. Survey and Reviews: We (or third parties acting on our behalf) may contact you to participate in research, surveys or beta testing or to provide reviews and testimonials. If you decide to participate, you may be asked to provide certain information, which may include personal Information. All information collected from your participation in o..."
    },
    {
      "index": 81,
      "heading": "H2: Privacy policy",
      "text": "g. Automated Data: We may collect certain information automatically through our Services and/or other methods of technical analysis, such as your IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device when you access the Internet, browser type and language, geo location...",
      "words": 136,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">g. Automated Data: We may collect certain information automatically through our Services and/or other methods of technical analysis, such as your IP address, cookie identifiers, mobile carrier, mobile advertising identifiers, MAC address, IMEI, Advertiser ID, and other device identifiers that are automatically assigned to your computer or device..."
    },
    {
      "index": 89,
      "heading": "H2: Privacy policy",
      "text": "From time to time, Allbirds may perform research (online and offline) via surveys. We may engage third party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their needs and the quality of the products and services we provide. The surv...",
      "words": 108,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">From time to time, Allbirds may perform research (online and offline) via surveys. We may engage third party service providers to conduct such surveys on our behalf. All survey responses are voluntary, and the information collected will be used for research and reporting purposes to help us better serve Individuals by learning more about their n..."
    },
    {
      "index": 90,
      "heading": "H2: Privacy policy",
      "text": "Direct Mail, Email and Outbound Telemarketing. Individuals who provide us with personal information, or whose personal information we obtain from third parties, may, as permitted by law, receive periodic emails, newsletters, mailings, text messages or phone calls from us with information on our or our business partners’ products and services or upcoming special offers/events that we believe may be of interest. We...",
      "words": 80,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p class=\"MsoNormal\" style=\"border-width: medium; border-style: none; border-color: currentcolor; border-image: initial;\"><span style=\"color: black;\">Direct Mail, Email and Outbound Telemarketing. Individuals who provide us with personal information, or whose personal information we obtain from third parties, may, as permitted by law, receive periodic emails, newsletters, mailings, text messages or phone calls from us with information on our or our business partners&#x2019; products and servi..."
    }
  ],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: sustainable, apparel, wildly, super.

Details

Why it matters

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "Allbirds: Comfortable, Sustainable Shoes & Apparel",
  "h1": "Wildly Comfortable. Super Natural.",
  "description": "Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "allbirds",
    "comfortable",
    "sustainable",
    "shoes",
    "apparel",
    "wildly",
    "super",
    "natural"
  ],
  "descriptionTerms": [
    "allbirds",
    "world",
    "most",
    "comfortable",
    "shoes",
    "flats",
    "clothing",
    "made",
    "natural",
    "materials",
    "like",
    "merino",
    "wool",
    "eucalyptus",
    "free",
    "shipping",
    "returns"
  ],
  "missingFromDescription": [
    "sustainable",
    "apparel",
    "wildly",
    "super"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 57,
  "passing": 5,
  "failing": [
    {
      "heading": "Men's Shoes",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=shoes&amp;a_ajs_prop_navigation_level_3=men%27s+shoes&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men&apos;s Shoes\" data-analytics-header-anchor-...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer Favorites",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Customer Favorites </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel & Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Apparel &amp; Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens-socks?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=socks&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Socks\" data-analytics-header-anchor-eleme...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men's Apparel",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/mens-apparel?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=men&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=men%27s+apparel&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men&apos;s Apparel\" data-anal...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Final Few",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Final Few </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Women's Shoes",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/womens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=shoes&amp;a_ajs_prop_navigation_level_3=women%27s+shoes&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Women&apos;s Shoes\" data-analytics-header...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Popular Picks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Popular Picks </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel & Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Apparel &amp; Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/socks?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=socks&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Socks\" data-analytics-header-anchor-element...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apparel",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/womens-apparel?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=women&amp;a_ajs_prop_navigation_level_2=socks-apparel&amp;a_ajs_prop_navigation_level_3=apparel&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Apparel\" data-analytics-header-an...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Accessories",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Accessories </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Final Few",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"> Final Few </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/sale-mens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=sale&amp;a_ajs_prop_navigation_level_2=all-sale&amp;a_ajs_prop_navigation_level_3=men&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Men\" data-analytics-header-anchor-element data-a...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Women",
      "headingHtml": "<h3 class=\"text-xs tracking-wider font-medium uppercase text-black mb-1\"><a href=\"https://www.allbirds.com/collections/sale-womens?a_ajs_event=Navigation+Clicked&amp;a_ajs_prop_navigation_level_1=sale&amp;a_ajs_prop_navigation_level_2=all-sale&amp;a_ajs_prop_navigation_level_3=women&amp;a_ajs_prop_navigation_source=www.allbirds.com%2F&amp;a_ajs_prop_navigation_type=level_3\" class=\"hover:underline\" data-testid=\"desktop-menu-column-individual-heading-Women\" data-analytics-header-anchor-element...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3 class=\"mb-4 px-4 font-sans text-sm font-medium tracking-[0.84px] uppercase\">Featured</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shoes",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Shoes</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks & Apparel",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Socks &amp; Apparel</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customer Favorites",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\"> Customer Favorites </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h3 class=\"mb-4 px-4 font-sans text-sm font-medium tracking-[0.84px] uppercase\">Featured</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shoes",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Shoes</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Socks & Apparel",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Socks &amp; Apparel</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "All Sale",
      "headingHtml": "<h3 class=\"font-sans text-sm leading-5 font-medium tracking-[0.84px] uppercase\">All Sale</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cart (0)",
      "headingHtml": "<h2 class=\"text-xs font-medium uppercase\">Cart (0)</h2>",
      "firstParagraph": "Spend $75 more to earn free shipping!",
      "paragraphHtml": "<p class=\"text-light-charcoal m-auto text-center text-xs\">Spend &#x24;75 more to earn free shipping!</p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Added to Cart",
      "headingHtml": "<h2 class=\"text-xl font-normal md:text-2xl\">Added to Cart</h2>",
      "firstParagraph": "Spend $75 more to earn free shipping!",
      "paragraphHtml": "<p class=\"text-light-charcoal text-xs\"><span> Spend <span>&#x24;75</span> more to earn free shipping! </span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "You may also like",
      "headingHtml": "<h3 class=\"font-mono text-xs font-medium tracking-widest uppercase\">You may also like</h3>",
      "firstParagraph": "Anytime Ankle Sock",
      "paragraphHtml": "<p class=\"truncate text-xs font-medium tracking-wider uppercase md:line-clamp-2\">Anytime Ankle Sock</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "New Arrivals",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> New Arrivals </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Mens",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Mens </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Womens",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Womens </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Best Sellers",
      "headingHtml": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 0.9592;\"> Best Sellers </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Canvas Cruiser",
      "headingHtml": "<h3 class=\"font-serif text-[30px]/7.5 text-black md:text-[40px]/10\">Canvas Cruiser</h3>",
      "firstParagraph": "Burnt Olive (Natural White Sole)",
      "paragraphHtml": "<p class=\"text-xs/5\">Burnt Olive (Natural White Sole)</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your Easy, Breezy MVP",
      "headingHtml": "<h2 class=\"my-6 text-center font-serif text-3xl/9 text-black md:mt-8 md:mb-10 md:text-[40px]/12\">Your Easy, Breezy MVP</h2>",
      "firstParagraph": "$120",
      "paragraphHtml": "<p class=\"text-sm leading-tight font-medium tracking-wide uppercase\">&#x24;120</p>",
      "words": 1,
      "direct": false,
      "issue": "First paragraph is 1 words and does not look like a concise direct answer."
    },
    {
      "heading": "Spring Travel Essentials",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Spring Travel Essentials </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "New Arrivals",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> New Arrivals </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fresh Colors For Spring",
      "headingHtml": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Fresh Colors For Spring </h2>",
      "firstParagraph": "Wear All Day Comfort",
      "paragraphHtml": "<p class=\"font-mono text-xs tracking-widest uppercase\">Wear All Day Comfort</p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Follow The Flock",
      "headingHtml": "<h3 class=\"mb-6 font-mono text-xs tracking-wider uppercase max-md:text-center\"> Follow The Flock </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy policy",
      "headingHtml": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Privacy policy</h2>",
      "firstParagraph": "Allbirds, Inc. (together with its affiliates, “Allbirds”) as a controller endeavors to protect data which directly or indirectly relates to you (“personal information”). This Privacy Policy informs you about our practices regarding the treatment of information we collect from you online (e.g., through our websites)...",
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      "words": 146,
      "direct": false,
      "issue": "First paragraph is 146 words and does not look like a concise direct answer."
    },
    {
      "heading": "Terms of service",
      "headingHtml": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Terms of service</h2>",
      "firstParagraph": "Last Updated: February 26, 2025",
      "paragraphHtml": "<p dir=\"ltr\"><span>Last Updated: February 26, 2025</span></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "1. Privacy",
      "headingHtml": "<h3 dir=\"ltr\"><span>1. Privacy</span></h3>",
      "firstParagraph": "For information about how we collect, use, share and otherwise process information about you, please see our Privacy Policy.",
      "paragraphHtml": "<p dir=\"ltr\"><span>For information about how we collect, use, share and otherwise process information about you, please see our</span><span>&#xa0;</span><span>Privacy Policy</span><span>.</span></p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "2. Registration",
      "headingHtml": "<h3 dir=\"ltr\"><span>2. Registration</span></h3>",
      "firstParagraph": "In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us wi...",
      "paragraphHtml": "<p dir=\"ltr\"><span>In order to access certain features of the Platform, you may be asked to register for and create an account. As part of the registration process, you may be prompted to confirm your agreement to these Terms, and may then be asked to select or submit a user name and password. You may also be required to provide us with certain information about yourself including some types of personally identifiable information, including your legal name, phone number, address, email and ad...",
      "words": 196,
      "direct": false,
      "issue": "First paragraph is 196 words and does not look like a concise direct answer."
    },
    {
      "heading": "4. General Restrictions on Use",
      "headingHtml": "<h3 dir=\"ltr\"><span>4. General Restrictions on Use</span></h3>",
      "firstParagraph": "You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-...",
      "paragraphHtml": "<p dir=\"ltr\"><span>You agree to use the Platform only for purposes that are permitted by these Terms and in compliance with all applicable laws, regulations, and generally accepted practices or guidelines in the relevant jurisdictions. You may only use the Platform and products purchased from the Platform for your non-commercial, non-exclusive, non-assignable, non-transferable and limited personal use, and for no other purposes.</span><span><br></span><span> You will not (and will not attempt...",
      "words": 324,
      "direct": false,
      "issue": "First paragraph is 324 words and does not look like a concise direct answer."
    },
    {
      "heading": "5. Content",
      "headingHtml": "<h3 dir=\"ltr\"><span>5. Content</span></h3>",
      "firstParagraph": "As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or mad...",
      "paragraphHtml": "<p dir=\"ltr\"><span>As between you and Allbirds, Allbirds owns or licenses all information and materials, including logos, designs, titles, phrases, product names, images, illustrations, icons, photographs, and the copyrights, trademarks, service marks, trade dress, and other intellectual property rights associated therewith, in or made available through the Platform (&#x201c;Platform Content&#x201d;), as well as the selection, coordination, arrangement, and organization and enhancement of the...",
      "words": 173,
      "direct": false,
      "issue": "First paragraph is 173 words and does not look like a concise direct answer."
    },
    {
      "heading": "7. Errors, Inaccuracies, and Omissions",
      "headingHtml": "<h3 dir=\"ltr\"><span>7. Errors, Inaccuracies, and Omissions</span></h3>",
      "firstParagraph": "Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or can...",
      "paragraphHtml": "<p dir=\"ltr\"><span>Occasionally there may be information on the Platform that contains typographical errors, inaccuracies, or omissions that may relate to product descriptions, pricing, promotions, offers, and availability. We reserve the right to correct any errors, inaccuracies or omissions and to change or update information or cancel orders if any information on the Platform is inaccurate at any time without prior notice (including after you have submitted your order). We cannot and do no...",
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      "direct": false,
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    },
    {
      "heading": "9. Limitation of Liability",
      "headingHtml": "<h3 dir=\"ltr\"><span>9. Limitation of Liability</span></h3>",
      "firstParagraph": "YOU ASSUME ALL RESPONSIBILITY AND RISK RELATED TO YOUR USE OF THE PLATFORM, AND THE INTERNET GENERALLY. IN NO EVENT WILL ALLBIRDS BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT, STATUTORY, LIQUIDATED, OR CONSEQUENTIAL DAMAGES OR ANY OTHER DAMAGES WHATSOEVER; INCLUDING BUT NOT LIMITED TO DAMAGES RELATED TO LOSS OF USE,...",
      "paragraphHtml": "<p dir=\"ltr\"><span>YOU ASSUME ALL RESPONSIBILITY AND RISK RELATED TO YOUR USE OF THE PLATFORM, AND THE INTERNET GENERALLY. IN NO EVENT WILL ALLBIRDS BE LIABLE FOR ANY DIRECT, SPECIAL, INDIRECT, STATUTORY, LIQUIDATED, OR CONSEQUENTIAL DAMAGES OR ANY OTHER DAMAGES WHATSOEVER; INCLUDING BUT NOT LIMITED TO DAMAGES RELATED TO LOSS OF USE, DATA, OR PROFITS, WITHOUT REGARD TO THE FORM OF ANY ACTION, INCLUDING BUT NOT LIMITED TO CONTRACT, NEGLIGENCE, OR OTHER TORTIOUS ACTIONS, ARISING OUT OF OR IN CO...",
      "words": 204,
      "direct": false,
      "issue": "First paragraph is 204 words and does not look like a concise direct answer."
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    {
      "heading": "10. Indemnity",
      "headingHtml": "<h3 dir=\"ltr\"><span>10. Indemnity</span></h3>",
      "firstParagraph": "You agree to indemnify, hold harmless and, at Allbirds’ request, defend Allbirds and its officers, directors, members, employees, agents, affiliates, licensors and suppliers, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to lega...",
      "paragraphHtml": "<p dir=\"ltr\"><span>You agree to indemnify, hold harmless and, at Allbirds&#x2019; request, defend Allbirds and its officers, directors, members, employees, agents, affiliates, licensors and suppliers, from and against any and all claims, damages, obligations, losses, liabilities, costs or debt, and expenses (including but not limited to legal fees) arising from: (i) your use of and access to the Platform; (ii) your violation of any of these Terms; (iii) your violation of any third party right...",
      "words": 169,
      "direct": false,
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    },
    {
      "heading": "11. Links To Other Sites",
      "headingHtml": "<h3 dir=\"ltr\"><span>11. Links To Other Sites</span></h3>",
      "firstParagraph": "The Platform may contain links or references to other websites outside of our control. Links to other websites may use our Platform logo or style as a result of a co-branding agreement. These websites may send cookies to you and may collect personally identifiable information about you and make use of that data in w...",
      "paragraphHtml": "<p dir=\"ltr\"><span>The Platform may contain links or references to other websites outside of our control. Links to other websites may use our Platform logo or style as a result of a co-branding agreement. These websites may send cookies to you and may collect personally identifiable information about you and make use of that data in ways that the Platforms would not. Please be aware that Allbirds has no control over these websites and that these Terms do not apply to any third party sites. Al...",
      "words": 138,
      "direct": false,
      "issue": "First paragraph is 138 words and does not look like a concise direct answer."
    },
    {
      "heading": "12. Digital Millennium Copyright Act – Copyright Infringement",
      "headingHtml": "<h3 dir=\"ltr\"><span>12. Digital Millennium Copyright Act &#x2013; Copyright Infringement</span></h3>",
      "firstParagraph": "Digital Millennium Copyright Act – Copyright Infringement",
      "paragraphHtml": "<p dir=\"ltr\"><span>Digital Millennium Copyright Act &#x2013; Copyright Infringement</span></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
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      "headingHtml": "<h3 dir=\"ltr\"><span>14. Governing Law and Venue</span></h3>",
      "firstParagraph": "Any dispute, claim, or controversy arises from or relates to these Terms or the Platform will be governed by and construed and enforced in accordance with the laws of the State of California, except to the extent preempted by U.S. federal law, without regard to conflict of law rules or principles (whether of the Sta...",
      "paragraphHtml": "<p dir=\"ltr\"><span>Any dispute, claim, or controversy arises from or relates to these Terms or the Platform will be governed by and construed and enforced in accordance with the laws of the State of California, except to the extent preempted by U.S. federal law, without regard to conflict of law rules or principles (whether of the State of California or any other jurisdiction) that would cause the application of the laws of any other jurisdiction. Any dispute, claim, or controversy arising fr...",
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    },
    {
      "heading": "15. Miscellaneous",
      "headingHtml": "<h3 dir=\"ltr\"><span>15. Miscellaneous</span></h3>",
      "firstParagraph": "These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertak...",
      "paragraphHtml": "<p dir=\"ltr\"><span>These Terms constitute the whole legal agreement between you and Allbirds and govern your use of the Platform, products purchased from the Platform and any transactions you may have with Allbirds through the Platform and completely replaces and supersedes any prior agreements or understanding, arrangements, undertaking or proposal, written or oral, between you and Allbirds in relation to such matters. In the event any other rule, code of conduct, or other matter posted on t...",
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      "direct": false,
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  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Cart (0)",
      "html": "<h2 class=\"text-xs font-medium uppercase\">Cart (0)</h2>"
    },
    {
      "text": "Added to Cart",
      "html": "<h2 class=\"text-xl font-normal md:text-2xl\">Added to Cart</h2>"
    },
    {
      "text": "New Arrivals",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> New Arrivals </h2>"
    },
    {
      "text": "Mens",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Mens </h2>"
    },
    {
      "text": "Womens",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Womens </h2>"
    },
    {
      "text": "Best Sellers",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 0.9592;\"> Best Sellers </h2>"
    },
    {
      "text": "Your Easy, Breezy MVP",
      "html": "<h2 class=\"my-6 text-center font-serif text-3xl/9 text-black md:mt-8 md:mb-10 md:text-[40px]/12\">Your Easy, Breezy MVP</h2>"
    },
    {
      "text": "Spring Travel Essentials",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Spring Travel Essentials </h2>"
    },
    {
      "text": "New Arrivals",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> New Arrivals </h2>"
    },
    {
      "text": "Fresh Colors For Spring",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Fresh Colors For Spring </h2>"
    },
    {
      "text": "Refund policy",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Refund policy</h2>"
    },
    {
      "text": "Privacy policy",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Privacy policy</h2>"
    },
    {
      "text": "Terms of service",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Terms of service</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Allbirds: Comfortable, Sustainable Shoes & Ap... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Allbirds: Comfortable, Sustainable Shoes & Ap... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: sustainable, apparel, wildly, super.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Allbirds: Comfortable, Sustainable Shoes & Apparel",
  "h1": "Wildly Comfortable. Super Natural.",
  "description": "Allbirds: The world’s most comfortable shoes, flats, and clothing made with natural materials like merino wool and eucalyptus. FREE shipping & returns.",
  "topicOverlap": 0.5,
  "definitionCount": 86,
  "topicTerms": [
    "allbirds",
    "comfortable",
    "sustainable",
    "shoes",
    "apparel",
    "wildly",
    "super",
    "natural"
  ],
  "descriptionTerms": [
    "allbirds",
    "world",
    "most",
    "comfortable",
    "shoes",
    "flats",
    "clothing",
    "made",
    "natural",
    "materials",
    "like",
    "merino",
    "wool",
    "eucalyptus",
    "free",
    "shipping",
    "returns"
  ],
  "missingFromDescription": [
    "sustainable",
    "apparel",
    "wildly",
    "super"
  ],
  "score": 88,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 768523
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Cart (0)",
      "html": "<h2 class=\"text-xs font-medium uppercase\">Cart (0)</h2>"
    },
    {
      "text": "Added to Cart",
      "html": "<h2 class=\"text-xl font-normal md:text-2xl\">Added to Cart</h2>"
    },
    {
      "text": "New Arrivals",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> New Arrivals </h2>"
    },
    {
      "text": "Mens",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Mens </h2>"
    },
    {
      "text": "Womens",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 1;\"> Womens </h2>"
    },
    {
      "text": "Best Sellers",
      "html": "<h2 class=\"category-row-item-title btn btn-outline-white pointer-events-none\" style=\"opacity: 0.9592;\"> Best Sellers </h2>"
    },
    {
      "text": "Your Easy, Breezy MVP",
      "html": "<h2 class=\"my-6 text-center font-serif text-3xl/9 text-black md:mt-8 md:mb-10 md:text-[40px]/12\">Your Easy, Breezy MVP</h2>"
    },
    {
      "text": "Spring Travel Essentials",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Spring Travel Essentials </h2>"
    },
    {
      "text": "New Arrivals",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> New Arrivals </h2>"
    },
    {
      "text": "Fresh Colors For Spring",
      "html": "<h2 class=\"font-serif text-[1.875rem] select-none md:text-[2.5rem] text-white\"> Fresh Colors For Spring </h2>"
    },
    {
      "text": "Refund policy",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Refund policy</h2>"
    },
    {
      "text": "Privacy policy",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Privacy policy</h2>"
    },
    {
      "text": "Terms of service",
      "html": "<h2 class=\"mb-4 text-center font-sans text-3xl font-medium text-black sm:text-[40px]\">Terms of service</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Allbirds: Comfortable, Sustainable Shoes & Ap... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Allbirds: Comfortable, Sustainable Shoes & Ap...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Allbirds: Comfortable, Sustainable Shoes & Ap... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Allbirds: Comfortable, Sustainable Shoes & Ap... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{"field":"agent_auth.register_uri","issue":"Missing URL."}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 768523,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
          "compatibleContentType": false,
          "contentLength": 670874,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": true,
          "links": [
            "https://www.allbirds.com/404'>",
            "/title",
            "https://www.allbirds.com/404'>",
            "http://www.allbirds.com/cdn/shop/files/logo-seo.jpg?v=1753720776'>",
            "https://www.allbirds.com/cdn/shop/files/logo-seo.jpg?v=1753720776'>",
            "//www.allbirds.com/cdn/shop/files/favicon.png",
            "/png'",
            "https://www.allbirds.com/404'>",
            "https://www.allbirds.com/404'>",
            "https://www.allbirds.co.nz/404'>"
          ],
          "rawExcerpt": "<!doctype html>\n<html class='h-full' lang='en-US'>\n  <head>\n    <meta charset='utf-8'>\n    <meta http-equiv='X-UA-Compatible' content='IE=edge'>\n    <meta name='viewport' content='width=device-width,initial-scale=1'>\n    <meta name='theme-color' content='#ece9e2'>\n    <link rel='canonical' href='https://www.allbirds.com/404'>\n<meta name='robots' content='noindex, nofollow'><meta name='description' content=''>\n<title>Page Not Found - Allbirds</title>\n\n\n<meta property='og:site_name' content='Allbirds'>\n<meta property='og:url' content='https://www.allbirds.com/404'>\n<meta property='og:title' content='404 Not Found'>\n<meta property='og:type' content='website'>\n<meta property='og:description' content='The world’s most comfortable shoes, made with natural materials like merino wool, eucalyptus t"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 4264,
        "text": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-size:17px; line-height:30px; position:relative; padding-bottom:18px; margin-bottom:22px; font-weight:400; }\n    h3:after { content:\"\"; position:absolute; left:0; bottom:0; height:2px; width:76px; background:#EAEAEA; }\n    h4 { font-size:14px; margin-bottom:3px; }\n\n    img { max-width:100%; }\n\n    li { margin-bottom:5px; }\n\n    .ico { display:inline-block; }\n    .ico svg { background-size:contain; background-position:center; width:24px; height:24px; margin-bottom:5px; }\n\n    .wrapper { min-width:320px; max-width:650px; margin:0 auto; padding:20px; }\n\n    .hero { margin-bottom:30px; }\n\n    .content--block { position:relative; margin-bottom:50px; }\n    .content--desc { margin-bottom:32px; position:relative; }\n    .content--desc-large { font-size:20px; line-height:28px; }\n\n    .request-id { padding-top:100px; font-size:13px; color:#ccc; }\n\n    @media all and (min-width:500px) {\n      body { padding:60px 0; }\n      .wrapper { padding:20px 20px 20px 100px; }\n      .ico svg { width:40px; height:40px; margin-bottom:0; }\n      .hero { margin-bottom:70px; }\n      .content--block { margin-bottom:80px; }\n      .content--desc .ico { position:absolute; left:-70px; top:-7px; }\n    }\n\n    @media all and (min-width:900px) {\n      .wrapper { padding:20px; }\n    }\n\n  </style>\n</head>\n\n<body class=\"status-error status-code-500\">\n\n  <div class=\"wrapper\">\n    <div class=\"content\">\n      <div class=\"content--block\">\n        <div class=\"content--desc\">\n          <i class=\"ico ico-svg ico-40-svg\">\n            <svg viewBox=\"0 0 40 36\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\" xmlns:sketch=\"http://www.bohemiancoding.com/sketch/ns\">\n              <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" sketch:type=\"MSPage\">\n                <g id=\"back-soon-3\" sketch:type=\"MSArtboardGroup\" transform=\"translate(-230.000000, -519.000000)\">\n                  <g id=\"what-went-wrong?\" sketch:type=\"MSLayerGroup\" transform=\"translate(231.000000, 444.000000)\">\n                    <g id=\"warning\" transform=\"translate(0.000000, 77.000000)\" sketch:type=\"MSShapeGroup\">\n                      <path d=\"M17.593,0.492 C18.217,-0.589 19.778,-0.589 20.402,0.492 L37.766,30.567 C38.39,31.648 37.61,33 36.361,33 L1.634,33 C0.386,33 -0.395,31.648 0.229,30.567 L17.593,0.492 L17.593,0.492 Z\" id=\"Stroke-1\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linejoin=\"round\"></path>\n                      <path d=\"M20.75,28 C20.75,28.966 19.966,29.75 19,29.75 C18.033,29.75 17.25,28.966 17.25,28 C17.25,27.034 18.033,26.25 19,26.25 C19.966,26.25 20.75,27.034 20.75,28\" id=\"Fill-2\" fill=\"#E9BE33\"></path>\n                      <path d=\"M19,23 L19,8\" id=\"Stroke-3\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"></path>\n                    </g>\n                  </g>\n                </g>\n              </g>\n            </svg>\n          </i>\n          <p class=\"content--desc-large\">Something went wrong. </p>\n        </div>\n      </div>\n      <div class=\"content--block\">\n        <h3>What happened?</h3>\n        <div class=\"content--desc\">\n          404 Not Found\n        </div>\n      </div>\n      <div class=\"content--blo"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "issuer": "https://shopify.com/authentication/11044168",
          "token_endpoint": "https://accounts.allbirds.com/authentication/oauth/token",
          "authorization_endpoint": "https://accounts.allbirds.com/authentication/oauth/authorize",
          "end_session_endpoint": "https://accounts.allbirds.com/authentication/logout",
          "jwks_uri": "https://accounts.allbirds.com/authentication/.well-known/jwks.json",
          "scopes_supported": [
            "openid",
            "email",
            "customer-account-api:full",
            "customer-account-mcp-api:full"
          ],
          "response_types_supported": [
            "code"
          ],
          "token_endpoint_auth_methods_supported": [
            "client_secret_basic"
          ],
          "subject_types_supported": [
            "public"
          ],
          "id_token_signing_alg_values_supported": [
            "RS256"
          ],
          "claims_supported": [
            "iss",
            "sub",
            "aud",
            "exp",
            "iat",
            "nonce",
            "sid",
            "email",
            "email_verified"
          ],
          "code_challenge_methods_supported": [
            "S256"
          ],
          "grant_types_supported": [
            "authorization_code",
            "refresh_token",
            "urn:ietf:params:oauth:grant-type:jwt-bearer"
          ],
          "ui_locales_supported": [
            "bg",
            "cs",
            "da",
            "de",
            "el",
            "en",
            "es",
            "fi",
            "fr",
            "hi",
            "hr",
            "hu",
            "id",
            "it",
            "ja",
            "ko",
            "lt",
            "ms",
            "nb",
            "nl",
            "pl",
            "pt-BR",
            "pt-PT",
            "ro",
            "ru",
            "sk",
            "sl",
            "sv",
            "th",
            "tr",
            "vi",
            "zh-CN",
            "zh-TW"
          ],
          "op_policy_uri": "https://www.shopify.com/legal/privacy",
          "op_tos_uri": "https://www.shopify.com/legal/terms"
        },
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/11044168\",\"token_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/logout\",\"jwks_uri\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_challenge_methods_s",
        "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
        "hasAgentAuth": false,
        "supportedIdentityTypes": [],
        "credentialTypesSupported": [],
        "registerUriIssues": [
          {
            "field": "agent_auth.register_uri",
            "issue": "Missing URL."
          }
        ],
        "claimUrlIssues": [],
        "revocationUrlIssues": []
      },
      "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 20,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

authorization_endpoint did not behave like an operational OAuth authorization endpoint.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Probe authorization endpoint with an authorization-code request
authorization_endpoint did not behave like an operational OAuth authorization endpoint.
Fetch and validate jwks_uri
jwks_uri did not return usable JWK entries for the advertised signing algorithms.

Evidence

{
  "failedStep": "authorization-endpoint",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/openid-configuration",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "pass",
      "evidence": {
        "valid": true,
        "compatibleContentType": true,
        "missing": [],
        "endpointIssues": [],
        "issuer": "https://shopify.com/authentication/11044168",
        "authorizationEndpoint": "https://accounts.allbirds.com/authentication/oauth/authorize",
        "tokenEndpoint": "https://accounts.allbirds.com/authentication/oauth/token",
        "jwksUri": "https://accounts.allbirds.com/authentication/.well-known/jwks.json",
        "responseTypesSupported": [
          "code"
        ],
        "grantTypesSupported": [
          "authorization_code",
          "refresh_token",
          "urn:ietf:params:oauth:grant-type:jwt-bearer"
        ],
        "idTokenSigningAlgValuesSupported": [
          "RS256"
        ],
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/11044168\",\"token_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/logout\",\"jwks_uri\":\"https:\\/\\/accounts.allbirds.com\\/authentication\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_challenge_methods_s"
      },
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    },
    {
      "id": "authorization-endpoint",
      "title": "Probe authorization endpoint with an authorization-code request",
      "status": "fail",
      "evidence": {
        "url": "https://accounts.allbirds.com/authentication/oauth/authorize?response_type=code&client_id=can-agent-use-scanner&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Foauth%2Fcallback&scope=openid&state=can-agent-use-probe",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "issue": "authorization_endpoint did not behave like an operational OAuth authorization endpoint.",
      "howToFix": "Implement an authorization endpoint that can process syntactically valid authorization requests, or remove it from discovery metadata until it exists."
    },
    {
      "id": "authorization-redirect-safety",
      "title": "Reject unregistered authorization redirects",
      "status": "pass",
      "evidence": {
        "url": "https://accounts.allbirds.com/authentication/oauth/authorize?response_type=code&client_id=can-agent-use-unknown-client&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Fattacker-callback&scope=openid&state=can-agent-use-redirect-safety",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "redirectedToUntrusted": false,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "howToFix": "Validate client_id and registered redirect_uri values before redirecting. Return a direct OAuth error for invalid clients or redirect URIs."
    },
    {
      "id": "token-endpoint",
      "title": "Probe token endpoint with advertised grant type",
      "status": "pass",
      "evidence": {
        "url": "https://accounts.allbirds.com/authentication/oauth/token",
        "method": "POST",
        "grantType": "authorization_code",
        "statusCode": 401,
        "oauthError": "invalid_client",
        "contentType": "application/json; charset=utf-8",
        "excerpt": "{\"error\":\"invalid_client\",\"error_description\":\"The client credentials provided are invalid or missing.\"}"
      },
      "howToFix": "Support every advertised grant type enough to return a protocol-appropriate response, or stop advertising unsupported grants."
    },
    {
      "id": "jwks",
      "title": "Fetch and validate jwks_uri",
      "status": "fail",
      "evidence": {
        "jwksUri": "https://accounts.allbirds.com/authentication/.well-known/jwks.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      },
      "issue": "jwks_uri did not return usable JWK entries for the advertised signing algorithms.",
      "howToFix": "Implement the advertised jwks_uri route with usable JWK metadata or remove it from discovery metadata until it exists."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 20,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.allbirds.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.allbirds.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.allbirds.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.allbirds.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 20,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      },
      {
        "source": "visible-text",
        "weight": 2,
        "match": "my account"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

100 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

1 warning found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "1 warning found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

14 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

LCP request discovery

14 Fail

Check name

LCP request discovery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

14 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 776 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 776 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 200
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

14 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 236 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 236 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

8 Fail

Check name

Loading performance

Score

44/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 19,
      "displayValue": "390 ms",
      "numericValue": 391.0000000000009
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 8,
      "displayValue": "870 ms",
      "numericValue": 865.0000000000005
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 6,
      "displayValue": "4.5 s",
      "numericValue": 4519.254825718151
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 26
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 90,
      "displayValue": "0.9 s",
      "numericValue": 921.0085859545029
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 13,
      "displayValue": "4.3 s",
      "numericValue": 4338.541089925123
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 15,
      "displayValue": "7.3 s",
      "numericValue": 7277.0289302000165
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "50 ms",
      "numericValue": 53.559585
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

7 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 8,934 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Total size was 8,934 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 9148126
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

7 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 21 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 21 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 9, 2026	44/100	Level 2, Agent-Limited	Current report