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https://www.apple.com/itunes/
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64/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability33%Agent Easeof Use6%Security& Trust100%GEO, AIO, AEO77%SEO92%Performance& Accessibility95%
  • AI Discoverability 33 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 100 out of 100
  • GEO, AIO and AEO 77 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 95 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

iTunes - Apple

The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
33
Priority fix6170View details
Discoverability
57
Needs work450View details
Content Readiness
33
Priority fix280View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
6
Priority fix4293View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable070View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
77
Mostly ready8210View details
GEO Readiness
85
Mostly ready303
AIO Readiness
83
Mostly ready412View details
AEO Readiness
65
Needs work115View details
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
100
Strong900
Security & Trust
100
Strong500
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
95
Strong2041View details
Performance
96
Strong1331View details
Accessibility
93
Strong710View details

Prioritized recommendations

Issues ranked by score impact

42 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=iso-8859-1"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//IETF//DTD HTML 2.0//EN\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check
01

Issue

FAQ content was detected but no FAQPage schema was found.

02

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence
{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 15591,
        "excerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"h",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: invalid h1 (found 1); 1 links missing accessible names.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"https://apple.co/ms\"> <figure class=\"image-ms-store\" aria-label=\"Get it from Microsoft\"></figure> </a>"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 57,
    "links": 303,
    "inaccessibleLinks": 1,
    "buttons": 33,
    "inaccessibleButtons": 0,
    "images": 0,
    "imagesWithAlt": 0,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 1,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.apple.com",
        "probes": [
          {
            "name": "_index._agents.www.apple.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.apple.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.apple.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "apple.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

13 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/apple-tv-app/",
      "text": "Learn more about the Apple TV app",
      "html": "<a href=\"/apple-tv-app/\" data-analytics-title=\"learn more about the apple tv app\" data-analytics-region=\"learn more\" aria-label=\"Learn more about the Apple TV app\" class=\"icon-wrapper\"><span class=\"icon-copy\">Learn more about the Apple&#xa0;TV&#xa0;app</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "/apple-tv-plus/",
      "text": "Learn more about Apple TV+",
      "html": "<a href=\"/apple-tv-plus/\" data-analytics-title=\"learn more about apple tv plus\" data-analytics-region=\"learn more\" aria-label=\"Learn more about Apple TV plus\" class=\"icon-wrapper\" data-rid-store=\"{&quot;289&quot;:&quot;atv-0-itns-tle_lrn-apl-avl-191111&quot;}\"><span class=\"icon-copy\">Learn more about Apple TV+</span><span class=\"icon icon-after more\"></span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/mac/best-mac/",
      "text": "Help Me Choose",
      "html": "<a href=\"/mac/best-mac/\" class=\"globalnav-submenu-link\" data-analytics-title=\"help me choose\">Help Me Choose</a>"
    },
    {
      "href": "https://support.apple.com/mac?cid=gn-ols-mac-psp-prodfly",
      "text": "Mac Support",
      "html": "<a href=\"https://support.apple.com/mac?cid=gn-ols-mac-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-exit-link=\"true\" data-analytics-title=\"mac support\">Mac Support</a>"
    },
    {
      "href": "https://support.apple.com/ipad?cid=gn-ols-ipad-psp-prodfly",
      "text": "iPad Support",
      "html": "<a href=\"https://support.apple.com/ipad?cid=gn-ols-ipad-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"ipad support\" data-analytics-exit-link=\"true\">iPad Support</a>"
    },
    {
      "href": "https://support.apple.com/iphone?cid=gn-ols-iphone-psp-prodfly",
      "text": "iPhone Support",
      "html": "<a href=\"https://support.apple.com/iphone?cid=gn-ols-iphone-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone support\" data-analytics-exit-link=\"true\">iPhone Support</a>"
    },
    {
      "href": "https://support.apple.com/watch?cid=gn-ols-watch-psp-prodfly",
      "text": "Apple Watch Support",
      "html": "<a href=\"https://support.apple.com/watch?cid=gn-ols-watch-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-exit-link=\"true\" data-analytics-title=\"apple watch support\">Apple Watch Support</a>"
    },
    {
      "href": "https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-prodfly",
      "text": "Apple Vision Pro Support",
      "html": "<a href=\"https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple vision pro support\" data-analytics-exit-link=\"true\">Apple Vision Pro Support</a>"
    },
    {
      "href": "https://support.apple.com/airpods?cid=gn-ols-airpods-psp-prodfly",
      "text": "AirPods Support",
      "html": "<a href=\"https://support.apple.com/airpods?cid=gn-ols-airpods-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"airpods support\" data-analytics-exit-link=\"true\">AirPods Support</a>"
    },
    {
      "href": "https://support.apple.com/apple-tv?cid=gn-ols-appletv-psp-prodfly",
      "text": "Apple TV Support",
      "html": "<a href=\"https://support.apple.com/apple-tv?cid=gn-ols-appletv-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple tv support\" data-analytics-exit-link=\"true\">Apple TV Support</a>"
    },
    {
      "href": "https://support.apple.com/homepod?cid=gn-ols-homepod-psp-prodfly",
      "text": "HomePod Support",
      "html": "<a href=\"https://support.apple.com/homepod?cid=gn-ols-homepod-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"homepod support\" data-analytics-exit-link=\"true\">HomePod Support</a>"
    },
    {
      "href": "https://support.apple.com/tv?cid=gn-ols-tv-psp-prodfly",
      "text": "Apple TV Support",
      "html": "<a href=\"https://support.apple.com/tv?cid=gn-ols-tv-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple tv support\" data-analytics-exit-link=\"true\">Apple TV Support</a>"
    },
    {
      "href": "https://support.apple.com/music?cid=gn-ols-music-psp-prodfly",
      "text": "Apple Music Support",
      "html": "<a href=\"https://support.apple.com/music?cid=gn-ols-music-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple music support\" data-analytics-exit-link=\"true\">Apple Music Support</a>"
    },
    {
      "href": "https://support.apple.com/?cid=gn-ols-home-hp-tab",
      "text": "Support",
      "html": "<a href=\"https://support.apple.com/?cid=gn-ols-home-hp-tab\" data-globalnav-item-name=\"support\" data-topnav-flyout-trigger-compact=\"true\" data-analytics-title=\"support\" data-analytics-element-engagement=\"hover - support\" data-analytics-exit-link=\"true\" aria-label=\"Support menu\" class=\"globalnav-link globalnav-submenu-trigger-link globalnav-link-support\" role=\"button\"><span class=\"globalnav-link-text-container\"><span aria-hidden=\"true\" class=\"globalnav-image-regular globalnav-link-image\"><svg h..."
    },
    {
      "href": "https://support.apple.com/iphone?cid=gn-ols-iphone-psp-explore",
      "text": "iPhone",
      "html": "<a href=\"https://support.apple.com/iphone?cid=gn-ols-iphone-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone\" data-analytics-exit-link=\"true\">iPhone</a>"
    },
    {
      "href": "https://support.apple.com/mac?cid=gn-ols-mac-psp-explore",
      "text": "Mac",
      "html": "<a href=\"https://support.apple.com/mac?cid=gn-ols-mac-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"mac\" data-analytics-exit-link=\"true\">Mac</a>"
    },
    {
      "href": "https://support.apple.com/ipad?cid=gn-ols-ipad-psp-explore",
      "text": "iPad",
      "html": "<a href=\"https://support.apple.com/ipad?cid=gn-ols-ipad-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"ipad\" data-analytics-exit-link=\"true\">iPad</a>"
    },
    {
      "href": "https://support.apple.com/watch?cid=gn-ols-watch-psp-explore",
      "text": "Watch",
      "html": "<a href=\"https://support.apple.com/watch?cid=gn-ols-watch-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"watch\" data-analytics-exit-link=\"true\">Watch</a>"
    },
    {
      "href": "https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-explore",
      "text": "Apple Vision Pro",
      "html": "<a href=\"https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple vision pro\" data-analytics-exit-link=\"true\">Apple Vision Pro</a>"
    },
    {
      "href": "https://support.apple.com/airpods?cid=gn-ols-airpods-psp-explore",
      "text": "AirPods",
      "html": "<a href=\"https://support.apple.com/airpods?cid=gn-ols-airpods-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"airpods\" data-analytics-exit-link=\"true\">AirPods</a>"
    },
    {
      "href": "https://support.apple.com/music?cid=gn-ols-music-psp-explore",
      "text": "Music",
      "html": "<a href=\"https://support.apple.com/music?cid=gn-ols-music-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"music\" data-analytics-exit-link=\"true\">Music</a>"
    },
    {
      "href": "https://support.apple.com/tv?cid=gn-ols-tv-psp-explore",
      "text": "TV",
      "html": "<a href=\"https://support.apple.com/tv?cid=gn-ols-tv-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"tv\" data-analytics-exit-link=\"true\">TV</a>"
    },
    {
      "href": "https://support.apple.com/?cid=gn-ols-home-hp-explore",
      "text": "Explore Support",
      "html": "<a href=\"https://support.apple.com/?cid=gn-ols-home-hp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"explore all support\" data-analytics-exit-link=\"true\">Explore Support</a>"
    },
    {
      "href": "https://discussions.apple.com/welcome?cid=gn-com-community-lp-get_help",
      "text": "Community",
      "html": "<a href=\"https://discussions.apple.com/welcome?cid=gn-com-community-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"community\" data-analytics-exit-link=\"true\">Community</a>"
    },
    {
      "href": "https://checkcoverage.apple.com/us/en?cid=gn-ols-checkcoverage-lp-get_help",
      "text": "Check Coverage",
      "html": "<a href=\"https://checkcoverage.apple.com/us/en?cid=gn-ols-checkcoverage-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"check coverage\" data-analytics-exit-link=\"true\">Check Coverage</a>"
    },
    {
      "href": "https://support.apple.com/repair?cid=gn-ols-repair-lp-get_help",
      "text": "Repair",
      "html": "<a href=\"https://support.apple.com/repair?cid=gn-ols-repair-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"repair\" data-analytics-exit-link=\"true\">Repair</a>"
    },
    {
      "href": "https://support.apple.com/apple-account?cid=gn-ols-appleaccount-psp-helpful_topics",
      "text": "Apple Account and Password",
      "html": "<a href=\"https://support.apple.com/apple-account?cid=gn-ols-appleaccount-psp-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple account and password\" data-analytics-exit-link=\"true\">Apple Account and Password</a>"
    },
    {
      "href": "https://support.apple.com/billing?cid=gn-ols-billing-collection-helpful_topics",
      "text": "Billing & Subscriptions",
      "html": "<a href=\"https://support.apple.com/billing?cid=gn-ols-billing-collection-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"billing &amp; subscriptions\" data-analytics-exit-link=\"true\">Billing &amp; Subscriptions</a>"
    },
    {
      "href": "https://support.apple.com/accessibility?cid=gn-ols-accessibility-psp-helpful_topics",
      "text": "Accessibility",
      "html": "<a href=\"https://support.apple.com/accessibility?cid=gn-ols-accessibility-psp-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"accessibility\" data-analytics-exit-link=\"true\">Accessibility</a>"
    },
    {
      "href": "https://support.apple.com/itunes",
      "text": "Get iTunes support",
      "html": "<a href=\"https://support.apple.com/itunes\" class=\"icon-wrapper cta\" data-analytics-exit-link><span class=\"icon-copy\">Get iTunes support</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "https://support.apple.com/itunes",
      "text": "Learn more",
      "html": "<a href=\"https://support.apple.com/itunes\" data-analytics-title=\"itunes support page\" data-analytics-region=\"learn more\" aria-label=\"Learn more about iTunes Support\" class=\"icon-wrapper\" data-analytics-exit-link><span class=\"icon-copy\">Learn more</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "https://support.apple.com/downloads/itunes",
      "text": "Find previous versions of iTunes",
      "html": "<a href=\"https://support.apple.com/downloads/itunes\" data-analytics-title=\"find previous versions of itunes\" data-analytics-region=\"learn more\" class=\"icon-wrapper\" data-analytics-exit-link><span class=\"icon-copy\">Find previous versions of iTunes</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "/us/shop/goto/help",
      "text": "Shopping Help",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/us/shop/goto/help\" data-analytics-title=\"shopping help\">Shopping Help</a>"
    },
    {
      "href": "/contact/",
      "text": "Contact Apple",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/contact/\" data-analytics-title=\"contact apple\">Contact Apple</a>"
    },
    {
      "href": "/us/shop/goto/help/sales_refunds",
      "text": "Sales and Refunds",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/us/shop/goto/help/sales_refunds\" data-analytics-title=\"sales and refunds\">Sales and Refunds</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy/",
      "text": "iPhone Privacy",
      "html": "<a href=\"/privacy/\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone privacy\">iPhone Privacy</a>"
    },
    {
      "href": "/privacy/",
      "text": "Privacy",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/privacy/\" data-analytics-title=\"privacy\">Privacy</a>"
    },
    {
      "href": "/legal/privacy/",
      "text": "Privacy Policy",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/legal/privacy/\" data-analytics-title=\"privacy policy\">Privacy Policy</a>"
    },
    {
      "href": "/legal/internet-services/terms/site.html",
      "text": "Terms of Use",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/legal/internet-services/terms/site.html\" data-analytics-title=\"terms of use\">Terms of Use</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.

  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 337,
        "interactiveWithTags": 0,
        "totalCount": 338,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 337,
        "interactiveWithTags": 0,
        "totalCount": 338,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 337,
    "interactiveWithTags": 0,
    "totalCount": 338,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 70/100 and needs improvement.

6 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: itunes, apple.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 70/100 and needs improvement.

Evidence
{
  "title": "iTunes - Apple",
  "h1": "iTunes",
  "description": "The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.",
  "topicOverlap": 0,
  "topicTerms": [
    "itunes",
    "apple"
  ],
  "descriptionTerms": [
    "latest",
    "macos",
    "offers",
    "world",
    "best",
    "way",
    "play",
    "add",
    "collection",
    "music",
    "movies",
    "shows",
    "podcasts",
    "audiobooks",
    "more"
  ],
  "missingFromDescription": [
    "itunes",
    "apple"
  ],
  "score": 70,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/apple-tv-app/",
      "text": "Learn more about the Apple TV app",
      "html": "<a href=\"/apple-tv-app/\" data-analytics-title=\"learn more about the apple tv app\" data-analytics-region=\"learn more\" aria-label=\"Learn more about the Apple TV app\" class=\"icon-wrapper\"><span class=\"icon-copy\">Learn more about the Apple&#xa0;TV&#xa0;app</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "/apple-tv-plus/",
      "text": "Learn more about Apple TV+",
      "html": "<a href=\"/apple-tv-plus/\" data-analytics-title=\"learn more about apple tv plus\" data-analytics-region=\"learn more\" aria-label=\"Learn more about Apple TV plus\" class=\"icon-wrapper\" data-rid-store=\"{&quot;289&quot;:&quot;atv-0-itns-tle_lrn-apl-avl-191111&quot;}\"><span class=\"icon-copy\">Learn more about Apple TV+</span><span class=\"icon icon-after more\"></span></a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/mac/best-mac/",
      "text": "Help Me Choose",
      "html": "<a href=\"/mac/best-mac/\" class=\"globalnav-submenu-link\" data-analytics-title=\"help me choose\">Help Me Choose</a>"
    },
    {
      "href": "https://support.apple.com/mac?cid=gn-ols-mac-psp-prodfly",
      "text": "Mac Support",
      "html": "<a href=\"https://support.apple.com/mac?cid=gn-ols-mac-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-exit-link=\"true\" data-analytics-title=\"mac support\">Mac Support</a>"
    },
    {
      "href": "https://support.apple.com/ipad?cid=gn-ols-ipad-psp-prodfly",
      "text": "iPad Support",
      "html": "<a href=\"https://support.apple.com/ipad?cid=gn-ols-ipad-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"ipad support\" data-analytics-exit-link=\"true\">iPad Support</a>"
    },
    {
      "href": "https://support.apple.com/iphone?cid=gn-ols-iphone-psp-prodfly",
      "text": "iPhone Support",
      "html": "<a href=\"https://support.apple.com/iphone?cid=gn-ols-iphone-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone support\" data-analytics-exit-link=\"true\">iPhone Support</a>"
    },
    {
      "href": "https://support.apple.com/watch?cid=gn-ols-watch-psp-prodfly",
      "text": "Apple Watch Support",
      "html": "<a href=\"https://support.apple.com/watch?cid=gn-ols-watch-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-exit-link=\"true\" data-analytics-title=\"apple watch support\">Apple Watch Support</a>"
    },
    {
      "href": "https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-prodfly",
      "text": "Apple Vision Pro Support",
      "html": "<a href=\"https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple vision pro support\" data-analytics-exit-link=\"true\">Apple Vision Pro Support</a>"
    },
    {
      "href": "https://support.apple.com/airpods?cid=gn-ols-airpods-psp-prodfly",
      "text": "AirPods Support",
      "html": "<a href=\"https://support.apple.com/airpods?cid=gn-ols-airpods-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"airpods support\" data-analytics-exit-link=\"true\">AirPods Support</a>"
    },
    {
      "href": "https://support.apple.com/apple-tv?cid=gn-ols-appletv-psp-prodfly",
      "text": "Apple TV Support",
      "html": "<a href=\"https://support.apple.com/apple-tv?cid=gn-ols-appletv-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple tv support\" data-analytics-exit-link=\"true\">Apple TV Support</a>"
    },
    {
      "href": "https://support.apple.com/homepod?cid=gn-ols-homepod-psp-prodfly",
      "text": "HomePod Support",
      "html": "<a href=\"https://support.apple.com/homepod?cid=gn-ols-homepod-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"homepod support\" data-analytics-exit-link=\"true\">HomePod Support</a>"
    },
    {
      "href": "https://support.apple.com/tv?cid=gn-ols-tv-psp-prodfly",
      "text": "Apple TV Support",
      "html": "<a href=\"https://support.apple.com/tv?cid=gn-ols-tv-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple tv support\" data-analytics-exit-link=\"true\">Apple TV Support</a>"
    },
    {
      "href": "https://support.apple.com/music?cid=gn-ols-music-psp-prodfly",
      "text": "Apple Music Support",
      "html": "<a href=\"https://support.apple.com/music?cid=gn-ols-music-psp-prodfly\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple music support\" data-analytics-exit-link=\"true\">Apple Music Support</a>"
    },
    {
      "href": "https://support.apple.com/?cid=gn-ols-home-hp-tab",
      "text": "Support",
      "html": "<a href=\"https://support.apple.com/?cid=gn-ols-home-hp-tab\" data-globalnav-item-name=\"support\" data-topnav-flyout-trigger-compact=\"true\" data-analytics-title=\"support\" data-analytics-element-engagement=\"hover - support\" data-analytics-exit-link=\"true\" aria-label=\"Support menu\" class=\"globalnav-link globalnav-submenu-trigger-link globalnav-link-support\" role=\"button\"><span class=\"globalnav-link-text-container\"><span aria-hidden=\"true\" class=\"globalnav-image-regular globalnav-link-image\"><svg h..."
    },
    {
      "href": "https://support.apple.com/iphone?cid=gn-ols-iphone-psp-explore",
      "text": "iPhone",
      "html": "<a href=\"https://support.apple.com/iphone?cid=gn-ols-iphone-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone\" data-analytics-exit-link=\"true\">iPhone</a>"
    },
    {
      "href": "https://support.apple.com/mac?cid=gn-ols-mac-psp-explore",
      "text": "Mac",
      "html": "<a href=\"https://support.apple.com/mac?cid=gn-ols-mac-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"mac\" data-analytics-exit-link=\"true\">Mac</a>"
    },
    {
      "href": "https://support.apple.com/ipad?cid=gn-ols-ipad-psp-explore",
      "text": "iPad",
      "html": "<a href=\"https://support.apple.com/ipad?cid=gn-ols-ipad-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"ipad\" data-analytics-exit-link=\"true\">iPad</a>"
    },
    {
      "href": "https://support.apple.com/watch?cid=gn-ols-watch-psp-explore",
      "text": "Watch",
      "html": "<a href=\"https://support.apple.com/watch?cid=gn-ols-watch-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"watch\" data-analytics-exit-link=\"true\">Watch</a>"
    },
    {
      "href": "https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-explore",
      "text": "Apple Vision Pro",
      "html": "<a href=\"https://support.apple.com/apple-vision-pro?cid=gn-nav-vision-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple vision pro\" data-analytics-exit-link=\"true\">Apple Vision Pro</a>"
    },
    {
      "href": "https://support.apple.com/airpods?cid=gn-ols-airpods-psp-explore",
      "text": "AirPods",
      "html": "<a href=\"https://support.apple.com/airpods?cid=gn-ols-airpods-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"airpods\" data-analytics-exit-link=\"true\">AirPods</a>"
    },
    {
      "href": "https://support.apple.com/music?cid=gn-ols-music-psp-explore",
      "text": "Music",
      "html": "<a href=\"https://support.apple.com/music?cid=gn-ols-music-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"music\" data-analytics-exit-link=\"true\">Music</a>"
    },
    {
      "href": "https://support.apple.com/tv?cid=gn-ols-tv-psp-explore",
      "text": "TV",
      "html": "<a href=\"https://support.apple.com/tv?cid=gn-ols-tv-psp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"tv\" data-analytics-exit-link=\"true\">TV</a>"
    },
    {
      "href": "https://support.apple.com/?cid=gn-ols-home-hp-explore",
      "text": "Explore Support",
      "html": "<a href=\"https://support.apple.com/?cid=gn-ols-home-hp-explore\" class=\"globalnav-submenu-link\" data-analytics-title=\"explore all support\" data-analytics-exit-link=\"true\">Explore Support</a>"
    },
    {
      "href": "https://discussions.apple.com/welcome?cid=gn-com-community-lp-get_help",
      "text": "Community",
      "html": "<a href=\"https://discussions.apple.com/welcome?cid=gn-com-community-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"community\" data-analytics-exit-link=\"true\">Community</a>"
    },
    {
      "href": "https://checkcoverage.apple.com/us/en?cid=gn-ols-checkcoverage-lp-get_help",
      "text": "Check Coverage",
      "html": "<a href=\"https://checkcoverage.apple.com/us/en?cid=gn-ols-checkcoverage-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"check coverage\" data-analytics-exit-link=\"true\">Check Coverage</a>"
    },
    {
      "href": "https://support.apple.com/repair?cid=gn-ols-repair-lp-get_help",
      "text": "Repair",
      "html": "<a href=\"https://support.apple.com/repair?cid=gn-ols-repair-lp-get_help\" class=\"globalnav-submenu-link\" data-analytics-title=\"repair\" data-analytics-exit-link=\"true\">Repair</a>"
    },
    {
      "href": "https://support.apple.com/apple-account?cid=gn-ols-appleaccount-psp-helpful_topics",
      "text": "Apple Account and Password",
      "html": "<a href=\"https://support.apple.com/apple-account?cid=gn-ols-appleaccount-psp-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"apple account and password\" data-analytics-exit-link=\"true\">Apple Account and Password</a>"
    },
    {
      "href": "https://support.apple.com/billing?cid=gn-ols-billing-collection-helpful_topics",
      "text": "Billing & Subscriptions",
      "html": "<a href=\"https://support.apple.com/billing?cid=gn-ols-billing-collection-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"billing &amp; subscriptions\" data-analytics-exit-link=\"true\">Billing &amp; Subscriptions</a>"
    },
    {
      "href": "https://support.apple.com/accessibility?cid=gn-ols-accessibility-psp-helpful_topics",
      "text": "Accessibility",
      "html": "<a href=\"https://support.apple.com/accessibility?cid=gn-ols-accessibility-psp-helpful_topics\" class=\"globalnav-submenu-link\" data-analytics-title=\"accessibility\" data-analytics-exit-link=\"true\">Accessibility</a>"
    },
    {
      "href": "https://support.apple.com/itunes",
      "text": "Get iTunes support",
      "html": "<a href=\"https://support.apple.com/itunes\" class=\"icon-wrapper cta\" data-analytics-exit-link><span class=\"icon-copy\">Get iTunes support</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "https://support.apple.com/itunes",
      "text": "Learn more",
      "html": "<a href=\"https://support.apple.com/itunes\" data-analytics-title=\"itunes support page\" data-analytics-region=\"learn more\" aria-label=\"Learn more about iTunes Support\" class=\"icon-wrapper\" data-analytics-exit-link><span class=\"icon-copy\">Learn more</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "https://support.apple.com/downloads/itunes",
      "text": "Find previous versions of iTunes",
      "html": "<a href=\"https://support.apple.com/downloads/itunes\" data-analytics-title=\"find previous versions of itunes\" data-analytics-region=\"learn more\" class=\"icon-wrapper\" data-analytics-exit-link><span class=\"icon-copy\">Find previous versions of iTunes</span><span class=\"icon icon-after more\"></span></a>"
    },
    {
      "href": "/us/shop/goto/help",
      "text": "Shopping Help",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/us/shop/goto/help\" data-analytics-title=\"shopping help\">Shopping Help</a>"
    },
    {
      "href": "/contact/",
      "text": "Contact Apple",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/contact/\" data-analytics-title=\"contact apple\">Contact Apple</a>"
    },
    {
      "href": "/us/shop/goto/help/sales_refunds",
      "text": "Sales and Refunds",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/us/shop/goto/help/sales_refunds\" data-analytics-title=\"sales and refunds\">Sales and Refunds</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy/",
      "text": "iPhone Privacy",
      "html": "<a href=\"/privacy/\" class=\"globalnav-submenu-link\" data-analytics-title=\"iphone privacy\">iPhone Privacy</a>"
    },
    {
      "href": "/privacy/",
      "text": "Privacy",
      "html": "<a class=\"ac-gf-directory-column-section-link\" href=\"/privacy/\" data-analytics-title=\"privacy\">Privacy</a>"
    },
    {
      "href": "/legal/privacy/",
      "text": "Privacy Policy",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/legal/privacy/\" data-analytics-title=\"privacy policy\">Privacy Policy</a>"
    },
    {
      "href": "/legal/internet-services/terms/site.html",
      "text": "Terms of Use",
      "html": "<a class=\"ac-gf-footer-legal-link\" href=\"/legal/internet-services/terms/site.html\" data-analytics-title=\"terms of use\">Terms of Use</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 56,
  "passing": 4,
  "failing": [
    {
      "heading": "Shop",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"c64e0a00\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quick Links",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"b80e39ed\" style=\"--r-globalnav-flyout-item-number: 10;\">Quick Links</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Special Stores",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"68805228\" style=\"--r-globalnav-flyout-item-number: 16;\">Shop Special Stores</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3ded287d\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"15ee8200\" style=\"--r-globalnav-flyout-item-number: 12;\">Shop Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"026d3c0a\" style=\"--r-globalnav-flyout-item-number: 19;\">More from Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3aedc891\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"48dc3180\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"e2083263\" style=\"--r-globalnav-flyout-item-number: 16;\">More from iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"d836f05a\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"fc09a283\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"83b66324\" style=\"--r-globalnav-flyout-item-number: 17;\">More from iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"666abc94\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"712244a0\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"48e4206b\" style=\"--r-globalnav-flyout-item-number: 17;\">More from Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"43b5f4f2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"059fecc4\" style=\"--r-globalnav-flyout-item-number: 4;\">Shop Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"1ecc720a\" style=\"--r-globalnav-flyout-item-number: 10;\">More from Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"9f37924e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"afb7a2a1\" style=\"--r-globalnav-flyout-item-number: 7;\">Shop AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"e8053cac\" style=\"--r-globalnav-flyout-item-number: 10;\">More from AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"97277bad\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"5b6ea146\" style=\"--r-globalnav-flyout-item-number: 6;\">Shop TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"bc65e244\" style=\"--r-globalnav-flyout-item-number: 12;\">More from TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Entertainment",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"186ff7b2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Entertainment</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"8b3746a6\" style=\"--r-globalnav-flyout-item-number: 12;\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Accessories",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3de481ed\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop Accessories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Accessories",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"5d08097b\" style=\"--r-globalnav-flyout-item-number: 10;\">Explore Accessories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Support",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"a048495e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Help",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"eb3ee958\" style=\"--r-globalnav-flyout-item-number: 11;\">Get Help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Helpful Topics",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"ac73ce76\" style=\"--r-globalnav-flyout-item-number: 16;\">Helpful Topics</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quick Links",
      "headingHtml": "<h2 class=\"globalnav-searchresults-header\" style=\"--r-globalnav-flyout-item-number: 0;\">Quick Links</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "iTunes is going places.",
      "headingHtml": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>",
      "firstParagraph": "Download the latest macOS for an all‑new entertainment experience. Your music, TV shows, movies, podcasts, and audiobooks will transfer automatically to the Apple Music, Apple TV, Apple Podcasts, and Apple Books apps where you’ll still have access to your favorite iTunes features, including purchases, rentals, and i...",
      "paragraphHtml": "<p>Download the latest macOS for an all&#x2011;new entertainment experience. Your music, TV&#xa0;shows, movies, podcasts, and audiobooks will transfer automatically to the Apple&#xa0;Music, Apple&#xa0;TV, Apple&#xa0;Podcasts, and Apple&#xa0;Books apps where you&#x2019;ll still have access to your favorite iTunes features, including purchases, rentals, and imports.</p>",
      "words": 49,
      "direct": false,
      "issue": "First paragraph is 49 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes",
      "headingHtml": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Download the latest version for Windows.",
      "headingHtml": "<h3 class=\"typography-headline-elevated\">Download the latest version for&#xa0;Windows.</h3>",
      "firstParagraph": "The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free.",
      "paragraphHtml": "<p>The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You&#xa0;can join Apple&#xa0;Music and stream &#x2014; or download and play offline &#x2014; millions of songs, ad&#x2011;free.</p>",
      "words": 40,
      "direct": false,
      "issue": "First paragraph is 40 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes",
      "headingHtml": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Download the latest version from the Microsoft Store.",
      "headingHtml": "<h3 class=\"typography-headline-elevated\">Download the latest version from the Microsoft&#xa0;Store.</h3>",
      "firstParagraph": "iTunes for Windows",
      "paragraphHtml": "<p>iTunes for Windows</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes is going places.",
      "headingHtml": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>",
      "firstParagraph": "Visit the iTunes Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music app, Apple TV, and Apple Podcasts. And you’ll still have ac...",
      "paragraphHtml": "<p>Visit the iTunes&#xa0;Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple&#xa0;Music app, Apple&#xa0;TV, and Apple&#xa0;Podcasts. And you&#x2019;ll still have access to your favorite iTunes features, including your previous iTunes&#xa0;Store purchases, rentals, and imports and the ability to easily manage your...",
      "words": 76,
      "direct": false,
      "issue": "First paragraph is 76 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes Support can help answer your questions",
      "headingHtml": "<h2 class=\"typography-headline-reduced medium-6 small-12\">iTunes Support can help answer your questions</h2>",
      "firstParagraph": "Get help with syncing, updating to a more recent version of iTunes, or with an iTunes Store purchase — and much more.",
      "paragraphHtml": "<p class=\"medium-8 small-12\">Get help with syncing, updating to a more recent version of iTunes, or with an iTunes&#xa0;Store purchase &#x2014; and much&#xa0;more.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Looking for a previous version of iTunes?",
      "headingHtml": "<h2 class=\"typography-headline-reduced medium-6 small-12\">Looking for a previous version of&#xa0;iTunes?</h2>",
      "firstParagraph": "Download earlier versions of iTunes to work with compatible operating systems and hardware.",
      "paragraphHtml": "<p class=\"medium-8 small-12\">Download earlier versions of iTunes to work with compatible&#xa0;operating systems and hardware.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Apple Footer",
      "headingHtml": "<h2 class=\"ac-gf-label\" id=\"ac-gf-label\">Apple Footer</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop and Learn Shop and Learn",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Shop and Learn</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-products\"> <span class=\"ac-gf-directory-column-section-title-text\">Shop and Learn</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <poly...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Wallet Apple Wallet",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Wallet</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-applewallet\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Wallet</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Account Account",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Account</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-accounts\"> <span class=\"ac-gf-directory-column-section-title-text\">Account</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline data-foot...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Entertainment Entertainment",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Entertainment</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-entertainment\"> <span class=\"ac-gf-directory-column-section-title-text\">Entertainment</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <p...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Store Apple Store",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Store</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-storeservices\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Store</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Business For Business",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Business</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-business\"> <span class=\"ac-gf-directory-column-section-title-text\">For Business</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Education For Education",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Education</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-education\"> <span class=\"ac-gf-directory-column-section-title-text\">For Education</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Healthcare For Healthcare",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Healthcare</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-healthcare\"> <span class=\"ac-gf-directory-column-section-title-text\">For Healthcare</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Government For Government",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Government</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-government\"> <span class=\"ac-gf-directory-column-section-title-text\">For Government</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Values Apple Values",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Values</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-responsibility\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Values</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About Apple About Apple",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">About Apple</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-about\"> <span class=\"ac-gf-directory-column-section-title-text\">About Apple</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline data...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

3 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

7 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 7,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 1,
      "heading": "H2: iTunes is going places.",
      "text": "Download the latest macOS for an all‑new entertainment experience. Your music, TV shows, movies, podcasts, and audiobooks will transfer automatically to the Apple Music, Apple TV, Apple Podcasts, and Apple Books apps where you’ll still have access to your favorite iTunes features, including purchases, rentals, and imports.",
      "words": 49,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (49 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Download the latest macOS for an all&#x2011;new entertainment experience. Your music, TV&#xa0;shows, movies, podcasts, and audiobooks will transfer automatically to the Apple&#xa0;Music, Apple&#xa0;TV, Apple&#xa0;Podcasts, and Apple&#xa0;Books apps where you&#x2019;ll still have access to your favorite iTunes features, including purchases, rentals, and imports.</p>"
    },
    {
      "index": 2,
      "heading": "H3: Download the latest version for Windows.",
      "text": "The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free.",
      "words": 40,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (40 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You&#xa0;can join Apple&#xa0;Music and stream &#x2014; or download and play offline &#x2014; millions of songs, ad&#x2011;free.</p>"
    },
    {
      "index": 10,
      "heading": "H2: iTunes is going places.",
      "text": "Visit the iTunes Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music app, Apple TV, and Apple Podcasts. And you’ll still have access to your favorite iTunes features, including your previous iTunes Store purchases, rentals, and...",
      "words": 76,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (76 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Visit the iTunes&#xa0;Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple&#xa0;Music app, Apple&#xa0;TV, and Apple&#xa0;Podcasts. And you&#x2019;ll still have access to your favorite iTunes features, including your previous iTunes&#xa0;Store purchases, rentals, and imports and the ability to easily manage your..."
    },
    {
      "index": 11,
      "heading": "H2: Music, TV, and podcasts take center stage.",
      "text": "iTunes forever changed the way people experienced music, movies, TV shows, and podcasts. It all changes again with three all-new, dedicated apps — Apple Music, Apple TV, and Apple Podcasts — each designed from the ground up to be the best way to enjoy entertainment on your Mac. And rest assured; everything you had in your iTunes library is still accessible in each app. iCloud seamlessly syncs everything across you...",
      "words": 85,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>iTunes forever changed the way people experienced music, movies, TV shows, and podcasts. It all changes again with three all-new, dedicated apps &#x2014; Apple&#xa0;Music, Apple&#xa0;TV, and Apple&#xa0;Podcasts &#x2014; each designed from the ground up to be the best way to enjoy entertainment on your&#xa0;Mac. And rest assured; everything you had in your iTunes library is still accessible in each app. iCloud seamlessly syncs everything across your devices &#x2014; or you can back up, rest..."
    },
    {
      "index": 12,
      "heading": "H2: Presenting Apple Music on Mac.",
      "text": "The Apple Music app is the ultimate music streaming experience on Mac.1 Explore a library with millions of songs, discover new artists and tracks, find the perfect playlist, download and listen offline, or enjoy all the music you’ve collected over the years. And find it all in your music library on all your devices.",
      "words": 56,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (56 words; target 80-220)."
      ],
      "html": "<p>The Apple&#xa0;Music app is the ultimate music streaming experience on Mac.<sup><a href=\"#footnote-1\" class=\"footnote\">1</a></sup> Explore a library with millions of songs, discover new artists and tracks, find the perfect playlist, download and listen offline, or enjoy all the music you&#x2019;ve collected over the years. And find it all in your music library on all your&#xa0;devices.</p>"
    },
    {
      "index": 14,
      "heading": "H2: Apple TV. Premiering on Mac.",
      "text": "The Apple TV app for Mac is the new home for all your favorite movies, shows, premium channels, and Apple TV+. Watch everything directly in the app or enjoy it offline, and discover the best of what’s on in the Watch Now tab. You can even pick up where you left off on any screen, across all your devices. And for the first time, 4K2 and Dolby Atmos3-supported movies are available on Mac.",
      "words": 74,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (74 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>The Apple&#xa0;TV app for Mac is the new home for all your favorite movies, shows, premium channels, and Apple&#xa0;TV+. Watch everything directly in the app or enjoy it offline, and discover the best of what&#x2019;s on in the Watch&#xa0;Now tab. You can even pick up where you left off on any screen, across all your devices. And for the first time, 4K<sup><a href=\"#footnote-2\" class=\"footnote\">2</a></sup> and Dolby&#xa0;Atmos<sup><a href=\"#footnote-3\" class=\"footnote\">3</a></sup>-supporte..."
    },
    {
      "index": 15,
      "heading": "H2: Listen up. Podcasts on Mac.",
      "text": "More than 700,000 of the best entertainment, comedy, news, and sports shows are now available on your Mac with Apple Podcasts. Search for podcasts by title, topic, guest, host, content, and more. Subscribe and be notified as soon as new episodes become available. And in the Listen Now tab, you can easily pick up where you left off across all your devices.",
      "words": 63,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (63 words; target 80-220)."
      ],
      "html": "<p>More than 700,000 of the best entertainment, comedy, news, and sports shows are now available on your Mac with Apple&#xa0;Podcasts. Search for podcasts by title, topic, guest, host, content, and more. Subscribe and be notified as soon as new episodes become available. And in the Listen Now tab, you can easily pick up where you left off across all your devices.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

3 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 56,
  "passing": 4,
  "failing": [
    {
      "heading": "Shop",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"c64e0a00\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quick Links",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"b80e39ed\" style=\"--r-globalnav-flyout-item-number: 10;\">Quick Links</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Special Stores",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"68805228\" style=\"--r-globalnav-flyout-item-number: 16;\">Shop Special Stores</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3ded287d\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"15ee8200\" style=\"--r-globalnav-flyout-item-number: 12;\">Shop Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Mac",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"026d3c0a\" style=\"--r-globalnav-flyout-item-number: 19;\">More from Mac</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3aedc891\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"48dc3180\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from iPad",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"e2083263\" style=\"--r-globalnav-flyout-item-number: 16;\">More from iPad</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"d836f05a\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"fc09a283\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from iPhone",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"83b66324\" style=\"--r-globalnav-flyout-item-number: 17;\">More from iPhone</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"666abc94\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"712244a0\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Watch",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"48e4206b\" style=\"--r-globalnav-flyout-item-number: 17;\">More from Watch</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"43b5f4f2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"059fecc4\" style=\"--r-globalnav-flyout-item-number: 4;\">Shop Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from Vision",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"1ecc720a\" style=\"--r-globalnav-flyout-item-number: 10;\">More from Vision</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"9f37924e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"afb7a2a1\" style=\"--r-globalnav-flyout-item-number: 7;\">Shop AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from AirPods",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"e8053cac\" style=\"--r-globalnav-flyout-item-number: 10;\">More from AirPods</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"97277bad\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"5b6ea146\" style=\"--r-globalnav-flyout-item-number: 6;\">Shop TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "More from TV & Home",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"bc65e244\" style=\"--r-globalnav-flyout-item-number: 12;\">More from TV &amp; Home</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Entertainment",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"186ff7b2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Entertainment</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"8b3746a6\" style=\"--r-globalnav-flyout-item-number: 12;\">Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Accessories",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"3de481ed\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop Accessories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Accessories",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"5d08097b\" style=\"--r-globalnav-flyout-item-number: 10;\">Explore Accessories</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Explore Support",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"a048495e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Support</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Help",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"eb3ee958\" style=\"--r-globalnav-flyout-item-number: 11;\">Get Help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Helpful Topics",
      "headingHtml": "<h2 class=\"globalnav-submenu-header\" id=\"ac73ce76\" style=\"--r-globalnav-flyout-item-number: 16;\">Helpful Topics</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quick Links",
      "headingHtml": "<h2 class=\"globalnav-searchresults-header\" style=\"--r-globalnav-flyout-item-number: 0;\">Quick Links</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "iTunes is going places.",
      "headingHtml": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>",
      "firstParagraph": "Download the latest macOS for an all‑new entertainment experience. Your music, TV shows, movies, podcasts, and audiobooks will transfer automatically to the Apple Music, Apple TV, Apple Podcasts, and Apple Books apps where you’ll still have access to your favorite iTunes features, including purchases, rentals, and i...",
      "paragraphHtml": "<p>Download the latest macOS for an all&#x2011;new entertainment experience. Your music, TV&#xa0;shows, movies, podcasts, and audiobooks will transfer automatically to the Apple&#xa0;Music, Apple&#xa0;TV, Apple&#xa0;Podcasts, and Apple&#xa0;Books apps where you&#x2019;ll still have access to your favorite iTunes features, including purchases, rentals, and imports.</p>",
      "words": 49,
      "direct": false,
      "issue": "First paragraph is 49 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes",
      "headingHtml": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Download the latest version for Windows.",
      "headingHtml": "<h3 class=\"typography-headline-elevated\">Download the latest version for&#xa0;Windows.</h3>",
      "firstParagraph": "The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You can join Apple Music and stream — or download and play offline — millions of songs, ad‑free.",
      "paragraphHtml": "<p>The latest entertainment apps now come installed with the latest macOS. Upgrade today to get your favorite music, movies, TV shows, and podcasts. You&#xa0;can join Apple&#xa0;Music and stream &#x2014; or download and play offline &#x2014; millions of songs, ad&#x2011;free.</p>",
      "words": 40,
      "direct": false,
      "issue": "First paragraph is 40 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes",
      "headingHtml": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Download the latest version from the Microsoft Store.",
      "headingHtml": "<h3 class=\"typography-headline-elevated\">Download the latest version from the Microsoft&#xa0;Store.</h3>",
      "firstParagraph": "iTunes for Windows",
      "paragraphHtml": "<p>iTunes for Windows</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes is going places.",
      "headingHtml": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>",
      "firstParagraph": "Visit the iTunes Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple Music app, Apple TV, and Apple Podcasts. And you’ll still have ac...",
      "paragraphHtml": "<p>Visit the iTunes&#xa0;Store on iOS to buy and download your favorite songs, TV shows, movies, and podcasts. You can also download the latest macOS for an all-new entertainment experience on desktop. Your library will transfer automatically to the new Apple&#xa0;Music app, Apple&#xa0;TV, and Apple&#xa0;Podcasts. And you&#x2019;ll still have access to your favorite iTunes features, including your previous iTunes&#xa0;Store purchases, rentals, and imports and the ability to easily manage your...",
      "words": 76,
      "direct": false,
      "issue": "First paragraph is 76 words and does not look like a concise direct answer."
    },
    {
      "heading": "iTunes Support can help answer your questions",
      "headingHtml": "<h2 class=\"typography-headline-reduced medium-6 small-12\">iTunes Support can help answer your questions</h2>",
      "firstParagraph": "Get help with syncing, updating to a more recent version of iTunes, or with an iTunes Store purchase — and much more.",
      "paragraphHtml": "<p class=\"medium-8 small-12\">Get help with syncing, updating to a more recent version of iTunes, or with an iTunes&#xa0;Store purchase &#x2014; and much&#xa0;more.</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Looking for a previous version of iTunes?",
      "headingHtml": "<h2 class=\"typography-headline-reduced medium-6 small-12\">Looking for a previous version of&#xa0;iTunes?</h2>",
      "firstParagraph": "Download earlier versions of iTunes to work with compatible operating systems and hardware.",
      "paragraphHtml": "<p class=\"medium-8 small-12\">Download earlier versions of iTunes to work with compatible&#xa0;operating systems and hardware.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Apple Footer",
      "headingHtml": "<h2 class=\"ac-gf-label\" id=\"ac-gf-label\">Apple Footer</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop and Learn Shop and Learn",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Shop and Learn</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-products\"> <span class=\"ac-gf-directory-column-section-title-text\">Shop and Learn</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <poly...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Wallet Apple Wallet",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Wallet</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-applewallet\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Wallet</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Account Account",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Account</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-accounts\"> <span class=\"ac-gf-directory-column-section-title-text\">Account</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline data-foot...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Entertainment Entertainment",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Entertainment</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-entertainment\"> <span class=\"ac-gf-directory-column-section-title-text\">Entertainment</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <p...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Store Apple Store",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Store</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-storeservices\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Store</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Business For Business",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Business</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-business\"> <span class=\"ac-gf-directory-column-section-title-text\">For Business</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Education For Education",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Education</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-education\"> <span class=\"ac-gf-directory-column-section-title-text\">For Education</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyl...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Healthcare For Healthcare",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Healthcare</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-healthcare\"> <span class=\"ac-gf-directory-column-section-title-text\">For Healthcare</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "For Government For Government",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">For Government</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-government\"> <span class=\"ac-gf-directory-column-section-title-text\">For Government</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Apple Values Apple Values",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Values</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-responsibility\"> <span class=\"ac-gf-directory-column-section-title-text\">Apple Values</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <po...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "About Apple About Apple",
      "headingHtml": "<h3 class=\"ac-gf-directory-column-section-title\"> <span class=\"ac-gf-directory-column-section-title-text\">About Apple</span> <button class=\"ac-gf-directory-column-section-title-button\" aria-expanded=\"false\" aria-controls=\"footer-directory-column-section-about\"> <span class=\"ac-gf-directory-column-section-title-text\">About Apple</span> <span class=\"ac-gf-directory-column-section-title-icon\" aria-hidden=\"true\"><svg class=\"footer-icon-svg\" width=\"11\" height=\"6\" viewBox=\"0 0 11 6\"> <polyline data...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

52 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence
{
  "h2Count": 43,
  "questionH2s": [
    {
      "index": 42,
      "text": "Looking for a previous version of iTunes?",
      "isQuestion": true,
      "html": "<h2 class=\"typography-headline-reduced medium-6 small-12\">Looking for a previous version of&#xa0;iTunes?</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 75/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: itunes, apple.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 75/100 and needs improvement.

Evidence
{
  "title": "iTunes - Apple",
  "h1": "iTunes",
  "description": "The latest macOS offers the world’s best way to play — and add to — your collection of music, movies, TV shows, podcasts, audiobooks, and more.",
  "topicOverlap": 0,
  "definitionCount": 10,
  "topicTerms": [
    "itunes",
    "apple"
  ],
  "descriptionTerms": [
    "latest",
    "macos",
    "offers",
    "world",
    "best",
    "way",
    "play",
    "add",
    "collection",
    "music",
    "movies",
    "shows",
    "podcasts",
    "audiobooks",
    "more"
  ],
  "missingFromDescription": [
    "itunes",
    "apple"
  ],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Shop",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"c64e0a00\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop</h2>"
    },
    {
      "text": "Quick Links",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"b80e39ed\" style=\"--r-globalnav-flyout-item-number: 10;\">Quick Links</h2>"
    },
    {
      "text": "Shop Special Stores",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"68805228\" style=\"--r-globalnav-flyout-item-number: 16;\">Shop Special Stores</h2>"
    },
    {
      "text": "Explore Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3ded287d\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Mac</h2>"
    },
    {
      "text": "Shop Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"15ee8200\" style=\"--r-globalnav-flyout-item-number: 12;\">Shop Mac</h2>"
    },
    {
      "text": "More from Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"026d3c0a\" style=\"--r-globalnav-flyout-item-number: 19;\">More from Mac</h2>"
    },
    {
      "text": "Explore iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3aedc891\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPad</h2>"
    },
    {
      "text": "Shop iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"48dc3180\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPad</h2>"
    },
    {
      "text": "More from iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"e2083263\" style=\"--r-globalnav-flyout-item-number: 16;\">More from iPad</h2>"
    },
    {
      "text": "Explore iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"d836f05a\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPhone</h2>"
    },
    {
      "text": "Shop iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"fc09a283\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPhone</h2>"
    },
    {
      "text": "More from iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"83b66324\" style=\"--r-globalnav-flyout-item-number: 17;\">More from iPhone</h2>"
    },
    {
      "text": "Explore Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"666abc94\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Watch</h2>"
    },
    {
      "text": "Shop Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"712244a0\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop Watch</h2>"
    },
    {
      "text": "More from Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"48e4206b\" style=\"--r-globalnav-flyout-item-number: 17;\">More from Watch</h2>"
    },
    {
      "text": "Explore Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"43b5f4f2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Vision</h2>"
    },
    {
      "text": "Shop Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"059fecc4\" style=\"--r-globalnav-flyout-item-number: 4;\">Shop Vision</h2>"
    },
    {
      "text": "More from Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"1ecc720a\" style=\"--r-globalnav-flyout-item-number: 10;\">More from Vision</h2>"
    },
    {
      "text": "Explore AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"9f37924e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore AirPods</h2>"
    },
    {
      "text": "Shop AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"afb7a2a1\" style=\"--r-globalnav-flyout-item-number: 7;\">Shop AirPods</h2>"
    },
    {
      "text": "More from AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"e8053cac\" style=\"--r-globalnav-flyout-item-number: 10;\">More from AirPods</h2>"
    },
    {
      "text": "Explore TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"97277bad\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore TV &amp; Home</h2>"
    },
    {
      "text": "Shop TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"5b6ea146\" style=\"--r-globalnav-flyout-item-number: 6;\">Shop TV &amp; Home</h2>"
    },
    {
      "text": "More from TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"bc65e244\" style=\"--r-globalnav-flyout-item-number: 12;\">More from TV &amp; Home</h2>"
    },
    {
      "text": "Explore Entertainment",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"186ff7b2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Entertainment</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"8b3746a6\" style=\"--r-globalnav-flyout-item-number: 12;\">Support</h2>"
    },
    {
      "text": "Shop Accessories",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3de481ed\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop Accessories</h2>"
    },
    {
      "text": "Explore Accessories",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"5d08097b\" style=\"--r-globalnav-flyout-item-number: 10;\">Explore Accessories</h2>"
    },
    {
      "text": "Explore Support",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"a048495e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Support</h2>"
    },
    {
      "text": "Get Help",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"eb3ee958\" style=\"--r-globalnav-flyout-item-number: 11;\">Get Help</h2>"
    },
    {
      "text": "Helpful Topics",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"ac73ce76\" style=\"--r-globalnav-flyout-item-number: 16;\">Helpful Topics</h2>"
    },
    {
      "text": "Quick Links",
      "html": "<h2 class=\"globalnav-searchresults-header\" style=\"--r-globalnav-flyout-item-number: 0;\">Quick Links</h2>"
    },
    {
      "text": "iTunes is going places.",
      "html": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>"
    },
    {
      "text": "iTunes",
      "html": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>"
    },
    {
      "text": "iTunes",
      "html": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>"
    },
    {
      "text": "iTunes is going places.",
      "html": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>"
    },
    {
      "text": "Music, TV, and podcasts take center stage.",
      "html": "<h2 class=\"typography-headline-elevated\">Music, TV, and podcasts <br class=\"large\"><br class=\"medium\">take center stage.</h2>"
    },
    {
      "text": "Presenting Apple Music on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Presenting Apple&#xa0;Music on&#xa0;Mac.</h2>"
    },
    {
      "text": "Apple TV. Premiering on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Apple TV. Premiering on&#xa0;Mac.</h2>"
    },
    {
      "text": "Listen up. Podcasts on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Listen up. Podcasts on&#xa0;Mac.</h2>"
    },
    {
      "text": "iTunes Support can help answer your questions",
      "html": "<h2 class=\"typography-headline-reduced medium-6 small-12\">iTunes Support can help answer your questions</h2>"
    },
    {
      "text": "Looking for a previous version of iTunes?",
      "html": "<h2 class=\"typography-headline-reduced medium-6 small-12\">Looking for a previous version of&#xa0;iTunes?</h2>"
    },
    {
      "text": "Apple Footer",
      "html": "<h2 class=\"ac-gf-label\" id=\"ac-gf-label\">Apple Footer</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does iTunes - Apple work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is iTunes - Apple free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does iTunes - Apple compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does iTunes - Apple work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is iTunes - Apple free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does iTunes - Apple compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 110369
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Shop",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"c64e0a00\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop</h2>"
    },
    {
      "text": "Quick Links",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"b80e39ed\" style=\"--r-globalnav-flyout-item-number: 10;\">Quick Links</h2>"
    },
    {
      "text": "Shop Special Stores",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"68805228\" style=\"--r-globalnav-flyout-item-number: 16;\">Shop Special Stores</h2>"
    },
    {
      "text": "Explore Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3ded287d\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Mac</h2>"
    },
    {
      "text": "Shop Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"15ee8200\" style=\"--r-globalnav-flyout-item-number: 12;\">Shop Mac</h2>"
    },
    {
      "text": "More from Mac",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"026d3c0a\" style=\"--r-globalnav-flyout-item-number: 19;\">More from Mac</h2>"
    },
    {
      "text": "Explore iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3aedc891\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPad</h2>"
    },
    {
      "text": "Shop iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"48dc3180\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPad</h2>"
    },
    {
      "text": "More from iPad",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"e2083263\" style=\"--r-globalnav-flyout-item-number: 16;\">More from iPad</h2>"
    },
    {
      "text": "Explore iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"d836f05a\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore iPhone</h2>"
    },
    {
      "text": "Shop iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"fc09a283\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop iPhone</h2>"
    },
    {
      "text": "More from iPhone",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"83b66324\" style=\"--r-globalnav-flyout-item-number: 17;\">More from iPhone</h2>"
    },
    {
      "text": "Explore Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"666abc94\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Watch</h2>"
    },
    {
      "text": "Shop Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"712244a0\" style=\"--r-globalnav-flyout-item-number: 10;\">Shop Watch</h2>"
    },
    {
      "text": "More from Watch",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"48e4206b\" style=\"--r-globalnav-flyout-item-number: 17;\">More from Watch</h2>"
    },
    {
      "text": "Explore Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"43b5f4f2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Vision</h2>"
    },
    {
      "text": "Shop Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"059fecc4\" style=\"--r-globalnav-flyout-item-number: 4;\">Shop Vision</h2>"
    },
    {
      "text": "More from Vision",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"1ecc720a\" style=\"--r-globalnav-flyout-item-number: 10;\">More from Vision</h2>"
    },
    {
      "text": "Explore AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"9f37924e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore AirPods</h2>"
    },
    {
      "text": "Shop AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"afb7a2a1\" style=\"--r-globalnav-flyout-item-number: 7;\">Shop AirPods</h2>"
    },
    {
      "text": "More from AirPods",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"e8053cac\" style=\"--r-globalnav-flyout-item-number: 10;\">More from AirPods</h2>"
    },
    {
      "text": "Explore TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"97277bad\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore TV &amp; Home</h2>"
    },
    {
      "text": "Shop TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"5b6ea146\" style=\"--r-globalnav-flyout-item-number: 6;\">Shop TV &amp; Home</h2>"
    },
    {
      "text": "More from TV & Home",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"bc65e244\" style=\"--r-globalnav-flyout-item-number: 12;\">More from TV &amp; Home</h2>"
    },
    {
      "text": "Explore Entertainment",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"186ff7b2\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Entertainment</h2>"
    },
    {
      "text": "Support",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"8b3746a6\" style=\"--r-globalnav-flyout-item-number: 12;\">Support</h2>"
    },
    {
      "text": "Shop Accessories",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"3de481ed\" style=\"--r-globalnav-flyout-item-number: 1;\">Shop Accessories</h2>"
    },
    {
      "text": "Explore Accessories",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"5d08097b\" style=\"--r-globalnav-flyout-item-number: 10;\">Explore Accessories</h2>"
    },
    {
      "text": "Explore Support",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"a048495e\" style=\"--r-globalnav-flyout-item-number: 1;\">Explore Support</h2>"
    },
    {
      "text": "Get Help",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"eb3ee958\" style=\"--r-globalnav-flyout-item-number: 11;\">Get Help</h2>"
    },
    {
      "text": "Helpful Topics",
      "html": "<h2 class=\"globalnav-submenu-header\" id=\"ac73ce76\" style=\"--r-globalnav-flyout-item-number: 16;\">Helpful Topics</h2>"
    },
    {
      "text": "Quick Links",
      "html": "<h2 class=\"globalnav-searchresults-header\" style=\"--r-globalnav-flyout-item-number: 0;\">Quick Links</h2>"
    },
    {
      "text": "iTunes is going places.",
      "html": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>"
    },
    {
      "text": "iTunes",
      "html": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>"
    },
    {
      "text": "iTunes",
      "html": "<h2 class=\"typography-eyebrow-super\">iTunes</h2>"
    },
    {
      "text": "iTunes is going places.",
      "html": "<h2 class=\"typography-headline-super\">iTunes is going&#xa0;places.</h2>"
    },
    {
      "text": "Music, TV, and podcasts take center stage.",
      "html": "<h2 class=\"typography-headline-elevated\">Music, TV, and podcasts <br class=\"large\"><br class=\"medium\">take center stage.</h2>"
    },
    {
      "text": "Presenting Apple Music on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Presenting Apple&#xa0;Music on&#xa0;Mac.</h2>"
    },
    {
      "text": "Apple TV. Premiering on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Apple TV. Premiering on&#xa0;Mac.</h2>"
    },
    {
      "text": "Listen up. Podcasts on Mac.",
      "html": "<h2 class=\"typography-eyebrow-super\">Listen up. Podcasts on&#xa0;Mac.</h2>"
    },
    {
      "text": "iTunes Support can help answer your questions",
      "html": "<h2 class=\"typography-headline-reduced medium-6 small-12\">iTunes Support can help answer your questions</h2>"
    },
    {
      "text": "Looking for a previous version of iTunes?",
      "html": "<h2 class=\"typography-headline-reduced medium-6 small-12\">Looking for a previous version of&#xa0;iTunes?</h2>"
    },
    {
      "text": "Apple Footer",
      "html": "<h2 class=\"ac-gf-label\" id=\"ac-gf-label\">Apple Footer</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does iTunes - Apple work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is iTunes - Apple free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does iTunes - Apple compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does iTunes - Apple work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use iTunes - Apple?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is iTunes - Apple free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does iTunes - Apple compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 110369,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 108049,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "http://www.w3.org/1999/xhtml\"",
            "http://ogp.me/ns#\">",
            "https://www.apple.com/errors/us_error.html\"",
            "/css",
            "/api-www/global-elements/global-header/v1/assets/globalheader.css",
            "/css",
            "/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css",
            "/css",
            "/ac/localnav/9/styles/ac-localnav.built.css",
            "/title"
          ],
          "rawExcerpt": "<!DOCTYPE html>\n<html class=\"no-js\" xmlns=\"http://www.w3.org/1999/xhtml\" xml:lang=\"en-US\" lang=\"en-US\" dir=\"ltr\" prefix=\"og: http://ogp.me/ns#\">\n<head>\n\t\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n<meta charset=\"utf-8\" />\n<link rel=\"canonical\" href=\"https://www.apple.com/errors/us_error.html\" />\n\n\n\t\n\t<!--no hreflang found-->\n\n\n\n\n\t\n<meta name=\"viewport\" content=\"width=device-width, initial-scale=1, viewport-fit=cover\" />\n\n\t\n\t\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/api-www/global-elements/global-header/v1/assets/globalheader.css\" />\n\t\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/globalfooter/8/en_US/styles/ac-globalfooter.built.css\" />\n\t\n\t<link rel=\"stylesheet\" type=\"text/css\" href=\"/ac/localnav/9/styles/ac-localnav.built.css\" />\n\n\t<title>Page Not Found - Apple</title>\n\t<meta name=\"Descrip"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=iso-8859-1",
        "length": 196,
        "text": "<!DOCTYPE HTML PUBLIC \"-//IETF//DTD HTML 2.0//EN\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=iso-8859-1",
          "length": 196,
          "text": "<!DOCTYPE HTML PUBLIC \"-//IETF//DTD HTML 2.0//EN\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 196
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=iso-8859-1"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//IETF//DTD HTML 2.0//EN\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.apple.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.apple.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.apple.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.apple.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "password"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

Evidence
{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

2 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "2 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

25 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 97 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

Evidence
{
  "displayValue": "Est savings of 97 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 40
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

25 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 750 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

Evidence
{
  "displayValue": "Est savings of 750 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Touch targets do not have sufficient size or spacing.

25 Fail

Check name

Touch targets do not have sufficient size or spacing.

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size).

Evidence
{
  "description": "Touch targets with sufficient size and spacing help users who may have difficulty targeting small controls to activate the targets. [Learn more about touch targets](https://dequeuniversity.com/rules/axe/4.11/target-size)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

13 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 13 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 13 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

2 reports
Public score history report links
Scan dateScoreReadinessReport
61/100Level 3, Bot-AwareView report
64/100Level 3, Bot-AwareCurrent report
apple.com AI SEO Report: 64/100 (Level 3, Bot-Aware)