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https://blog.yelp.com/

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Jun 11, 2026, 4:40 PM

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https://blog.yelp.com/

SCANNED

Jun 11, 2026, 4:40:49 PMJun 11, 2026, 4:40 PM

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58/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Yelp - Official Blog | News, Businesses, Community & Life at Yelp

The Yelp Blog features resources for consumers and businesses—with the latest on product launches and updates, data trends, community initiatives, and more.

Next step

Turn this report into a fix workflow

27 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	50	Needs work	8	14	1	View details
Discoverability	67	Needs work	5	4	0	View details
Content Readiness	46	Priority fix	2	7	1	View details
Bot Access Control	33	Priority fix	1	3	0	View details
Agent Ease of Use	10	Priority fix	6	29	1	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	25	Priority fix	2	6	0	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	76	Mostly ready	4	0	15
GEO Readiness	76	Mostly ready	1	0	4
AIO Readiness	82	Mostly ready	2	0	5
AEO Readiness	72	Needs work	1	0	6
SEO	92	Strong	10	1	0	View details
SEO	92	Strong	10	1	0	View details
Security & Trust	0	Priority fix	4	5	0	View details
Security & Trust	0	Priority fix	0	5	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	85	Mostly ready	17	6	0	View details
Performance	84	Mostly ready	13	6	0	View details
Accessibility	88	Mostly ready	4	0	0

Prioritized recommendations

Issues ranked by score impact

50 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

50 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://blog.yelp.com/wp-json/",
            "rel": "https://api.w.org/",
            "type": "application/json"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 146
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 146
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Accept-Encoding,Cookie".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding, Accept-Encoding,Cookie"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Accept-Encoding,Cookie\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 10496,
        "excerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta n",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 1); 27 links missing accessible names.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a> </a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/yelp-page-checklist/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/yelp-page-checklist/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/spring-product-release-2026/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/spring-product-release-2026/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/spring-product-vp-nicole-lund-2026/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/spring-product-vp-nicole-lund-2026/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/yelp-page-checklist/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/yelp-page-checklist/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/behind-the-review-how-rescue-air-built-a-25-million-one-stop-shop-for-hvac-and-plumbing/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/behind-the-review-how-rescue-air-built-a-25-million-one-stop-shop-for-hvac-and-plumbing/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/a-yelp-elites-guide-to-getting-planty-in-socal/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/a-yelp-elites-guide-to-getting-planty-in-socal/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/from-a-yelp-elite-how-to-make-your-profile-pop-with-videos/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/from-a-yelp-elite-how-to-make-your-profile-pop-with-videos/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/a-yelp-elites-guide-to-celebrating-st-patricks-day-in-manhattan/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/community/a-yelp-elites-guide-to-celebrating-st-patricks-day-in-manhattan/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/bryans-story-of-career-growth-on-yelps-customer-success-team/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/bryans-story-of-career-growth-on-yelps-customer-success-team/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/championing-local-businesses-across-the-country-rachels-yelp-story/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/championing-local-businesses-across-the-country-rachels-yelp-story/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/pride-at-work-a-conversation-with-outburst-leaders/\"> <span></span></a>",
      "<a class=\"c-card__link\" href=\"https://blog.yelp.com/life-at-yelp/pride-at-work-a-conversation-with-outburst-leaders/\"> <span></span></a>"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 26,
    "links": 108,
    "inaccessibleLinks": 27,
    "buttons": 1,
    "inaccessibleButtons": 0,
    "images": 5,
    "imagesWithAlt": 5,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

20 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "upgrade-insecure-requests"
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

20 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": "upgrade-insecure-requests",
  "cspFrameAncestors": false
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

20 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

20 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

20 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "blog.yelp.com",
        "probes": [
          {
            "name": "_index._agents.blog.yelp.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.blog.yelp.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "blog.yelp.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "yelp.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2026-04-21T11:17:38+00:00",
    "2023-10-02T01:06:00+00:00"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: AI crawler accessibility

GEO: AI crawler accessibility scored 55/100 and needs improvement.

6 Warning

Needs attention

GEO: AI crawler accessibility

Warning

Issue

robots.txt blocks these AI crawlers: gptbot, chatgpt-user, claudebot, perplexitybot, google-extended.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: AI crawler accessibility

Score

55/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: AI crawler accessibility scored 55/100 and needs improvement.

Evidence

{
  "textWords": 886,
  "htmlBytes": 92609,
  "robots": {
    "checkedCrawlers": [
      "gptbot",
      "chatgpt-user",
      "claudebot",
      "perplexitybot",
      "google-extended"
    ],
    "blocked": [
      "gptbot",
      "chatgpt-user",
      "claudebot",
      "perplexitybot",
      "google-extended"
    ],
    "allows": false
  },
  "schemaBlocks": 1,
  "finalUrl": "https://blog.yelp.com/",
  "robotsExcerpt": "User-Agent: AdsBot-Google\r\nUser-Agent: Applebot\r\nUser-Agent: BingPreview\r\nUser-Agent: DeepCrawl\r\nUser-Agent: Googlebot\r\nUser-Agent: Googlebot-Image\r\nUser-Agent: Googlebot-Mobile\r\nUser-Agent: Mediapartners-Google\r\nUser-Agent: STC-bot\r\nUser-Agent: ScoutJet\r\nUser-Agent: SearchmetricsBot\r\nUser-Agent: SeznamBot\r\nUser-Agent: TelegramBot\r\nUser-Agent: Twitterbot\r\nUser-Agent: Yahoo! Slurp\r\nUser-Agent: Yandex\r\nUser-Agent: archive.org_bot\r\nUser-Agent: bingbot\r\nUser-Agent: ia_archiver\r\nUser-Agent: GPTBot\r\nAllow: *\r\n\r\nUser-Agent: *\r\nDisallow: /\r\n\r\nSitemap: https://blog.yelp.com/sitemap_index.xml",
  "score": 55,
  "weight": 26
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 5,
  "failing": [
    {
      "heading": "Recommended topics",
      "headingHtml": "<h2 class=\"h3 b-buttons__title c-content-block__title\"> Recommended topics</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Featured</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The complete checklist for maintaining your Yelp Page",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624ccaac-title\"> The complete checklist for maintaining your Yelp Page</h3>",
      "firstParagraph": "Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.",
      "paragraphHtml": "<p>Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "8 do’s and don’ts for home service success: setting prices, saying no, and becoming profitable",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd341-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/behind-the-review-dos-and-donts-for-home-service-success/\"> 8 do&#x2019;s and don&#x2019;ts for home service success: setting prices, saying no, and becoming profitable</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "4 tips for turning job requests into sales",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd362-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/4-tips-for-turning-job-requests-into-sales\"> 4 tips for turning job requests into sales</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "How to get Yelp reviews without asking",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd37f-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/how-to-get-yelp-reviews-without-asking\"> How to get Yelp reviews without asking</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Yelp survey findings reveal consumers favor detailed, genuine reviews over AI-generated or biased content",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd397-title\"> <a data-js=\"target-link\" href=\"https://blog.yelp.com/news/consumer-trust-survey-2024/\"> Yelp survey findings reveal consumers favor detailed, genuine reviews over AI-generated or biased content</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Yelp 101: a business guide to thriving on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd410-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/how-to-use-yelp/\"> Yelp 101: a business guide to thriving on Yelp</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Latest in News",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in News</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><br data-mce-bogus=\"1\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Yelp’s VP of Product Nicole Lund on what’s next for local businesses on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d2c43-title\"> Yelp&#x2019;s VP of Product Nicole Lund on what&#x2019;s next for local businesses on Yelp</h3>",
      "firstParagraph": "Today, Yelp unveiled more than 35 new features and updates that will transform how consumers and business owners connect on…",
      "paragraphHtml": "<p>Today, Yelp unveiled more than 35 new features and updates that will transform how consumers and business owners connect on&#x2026;</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Businesses",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Businesses</h2>",
      "firstParagraph": "More in Businesses",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"https://business.yelp.com/resources/yelp-101/\"> More in Businesses</a> </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "The complete checklist for maintaining your Yelp Page",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3bc4-title\"> The complete checklist for maintaining your Yelp Page</h3>",
      "firstParagraph": "Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.",
      "paragraphHtml": "<p>Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "How Rescue Air built a $25 million, one-stop shop for HVAC and plumbing",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3bf4-title\"> How Rescue Air built a &#x24;25 million, one-stop shop for HVAC and plumbing</h3>",
      "firstParagraph": "Rescue Air & Plumbing owner Josh Campbell shares how a smart acquisition elevated his local business to a one-step shop…",
      "paragraphHtml": "<p>Rescue Air &amp; Plumbing owner Josh Campbell shares how a smart acquisition elevated his local business to a one-step shop&#x2026;</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "5 things to know about advertising on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3c0e-title\"> 5 things to know about advertising on Yelp</h3>",
      "firstParagraph": "Businesses get 4x more leads with Yelp Ads. Discover five key insights to help maximize your ad spend on Yelp.",
      "paragraphHtml": "<p>Businesses get 4x more leads with Yelp Ads. Discover five key insights to help maximize your ad spend on Yelp.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Community",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Community</h2>",
      "firstParagraph": "More in Community",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"/category/community\"> More in Community</a> </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "A Yelp Elite’s guide to getting planty in SoCal",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d93cf-title\"> A Yelp Elite&#x2019;s guide to getting planty in SoCal</h3>",
      "firstParagraph": "We’re in the midst of spring and all that’s blooming, fluttering, and flourishing — a great time to enjoy the…",
      "paragraphHtml": "<p>We&#x2019;re in the midst of spring and all that&#x2019;s blooming, fluttering, and flourishing &#x2014; a great time to enjoy the&#x2026;</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Life at Yelp",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Life at Yelp</h2>",
      "firstParagraph": "More in Life at Yelp",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"/category/life-at-yelp\"> More in Life at Yelp</a> </p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Bryan’s story of career growth on Yelp’s Customer Success team",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc264-title\"> Bryan&#x2019;s story of career growth on Yelp&#x2019;s Customer Success team</h3>",
      "firstParagraph": "Interested in knowing what it’s like to work at Yelp? Today we hear from Bryan, Customer Success Manager II.",
      "paragraphHtml": "<p>Interested in knowing what it&#x2019;s like to work at Yelp? Today we hear from Bryan, Customer Success Manager II.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Championing local businesses across the country: Rachel’s Yelp story",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc322-title\"> Championing local businesses across the country: Rachel&#x2019;s Yelp story</h3>",
      "firstParagraph": "Interested in knowing what it’s like to work at Yelp? Today we hear from Rachel, Community Director.",
      "paragraphHtml": "<p>Interested in knowing what it&#x2019;s like to work at Yelp? Today we hear from Rachel, Community Director.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pride at work: A conversation with OUTBurst Leaders",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc37a-title\"> Pride at work: A conversation with OUTBurst Leaders</h3>",
      "firstParagraph": "We sat down with two of the people behind OUTBurst to talk about what drew them to the community, the…",
      "paragraphHtml": "<p>We sat down with two of the people behind OUTBurst to talk about what drew them to the community, the&#x2026;</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Google eligibility and indexability

AIO: Google eligibility and indexability scored 65/100 and needs improvement.

3 Warning

Needs attention

AIO: Google eligibility and indexability

Warning

Issue

robots.txt blocks Googlebot.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Google eligibility and indexability

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Google eligibility and indexability scored 65/100 and needs improvement.

Evidence

{
  "status": 200,
  "googlebotBlocked": true,
  "metaRobotsTags": [
    "index, follow, max-image-preview:large, max-snippet:-1, max-video-preview:-1"
  ],
  "xRobotsTag": "",
  "canonical": "https://blog.yelp.com/",
  "finalUrl": "https://blog.yelp.com/",
  "canonicalScore": 100,
  "score": 65,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 7,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

1 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 1,
      "heading": "H2: Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant",
      "text": "Discover the new Yelp Assistant, an AI chatbot that can answer any local need, offers trusted recommendations, and helps you complete tasks—such as reserving a table, booking an appointment or requesting a quote. Yelp Assistant is among more than 35 new features and updates in our Spring Product Release, including new integrations with Vagaro, Zocdoc, and Calendly, and an upgrade to Menu Vision, our AI feature tha...",
      "words": 75,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (75 words; target 80-220)."
      ],
      "html": "<p class=\"p1\"><span style=\"font-weight: 400;\">Discover the new Yelp Assistant, an AI chatbot that can answer any local need, offers trusted recommendations, and helps you complete tasks&#x2014;such as reserving a table, booking an appointment or requesting a quote. Yelp Assistant is among more than 35 new features and updates in our Spring Product Release, including new integrations with Vagaro, Zocdoc, and Calendly, and an upgrade to Menu Vision, our AI feature that brings menus to life with..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 80/100 and needs improvement.

Evidence

{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher"
  ],
  "authorMeta": "Yelp – Official Blog",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-10-02T01:06:00+00:00",
    "2026-04-21T11:17:38+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>"
    },
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>"
    },
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "Read more",
      "html": "<a class=\"c-block__cta-link a-cta c-card__cta-link\" id=\"p-6a2a9624d3c0e-link\" aria-labelledby=\"p-6a2a9624d3c0e-title\" aria-describedby=\"p-6a2a9624d3c0e-link\" data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> Read more</a>"
    },
    {
      "href": "https://www.linkedin.com/company/yelp-com/",
      "text": "LinkedIn <span class=\"u-visually-hidden\">Add us on</span> LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/yelp-com/\" class=\"a-btn-dark c-social-follow__anchor\" rel=\"me noopener\" target=\"_blank\"> <i class=\"icon icon-linkedin\"></i> LinkedIn <span class=\"u-visually-hidden\">&lt;span class=&quot;u-visually-hidden&quot;&gt;Add us on&lt;/span&gt; LinkedIn</span> </a>"
    },
    {
      "href": "https://www.yelp.com/about",
      "text": "About Yelp",
      "html": "<a target=\"_blank\" href=\"https://www.yelp.com/about\" id=\"menu-item-770536\" class=\"footer__action footer__action--depth-1\">About Yelp</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>"
    },
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>"
    },
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "Read more",
      "html": "<a class=\"c-block__cta-link a-cta c-card__cta-link\" id=\"p-6a2a9624d2b26-link\" aria-labelledby=\"p-6a2a9624d2b26-title\" aria-describedby=\"p-6a2a9624d2b26-link\" data-js=\"target-link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> Read more</a>"
    },
    {
      "href": "https://www.yelp-support.com/",
      "text": "Support",
      "html": "<a target=\"_blank\" href=\"https://www.yelp-support.com/\" id=\"menu-item-80\" class=\"footer__action footer__action--depth-1\">Support</a>"
    },
    {
      "href": "https://biz.yelp.com/support-center?utm_medium=yelp-blog&utm_source=blog-footer&utm_content=footer-link",
      "text": "Business Support Center",
      "html": "<a target=\"_blank\" href=\"https://biz.yelp.com/support-center?utm_medium=yelp-blog&amp;utm_source=blog-footer&amp;utm_content=footer-link\" id=\"menu-item-770553\" class=\"footer__action footer__action--depth-1\">Business Support Center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://terms.yelp.com/tos/",
      "text": "Terms of Service",
      "html": "<a target=\"_blank\" href=\"https://terms.yelp.com/tos/\" id=\"menu-item-770543\" class=\"footer__action footer__action--depth-1\">Terms of Service</a>"
    },
    {
      "href": "https://terms.yelp.com/privacy/",
      "text": "Privacy Policy",
      "html": "<a target=\"_blank\" href=\"https://terms.yelp.com/privacy/\" id=\"menu-item-770544\" class=\"footer__action footer__action--depth-1\">Privacy Policy</a>"
    }
  ],
  "score": 80,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: official, news, life, home.

Details

Why it matters

Check name

GEO: Entity clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "Yelp - Official Blog | News, Businesses, Community & Life at Yelp",
  "h1": "Home",
  "description": "The Yelp Blog features resources for consumers and businesses—with the latest on product launches and updates, data trends, community initiatives, and more.",
  "topicOverlap": 0.5,
  "topicTerms": [
    "yelp",
    "official",
    "blog",
    "news",
    "businesses",
    "community",
    "life",
    "home"
  ],
  "descriptionTerms": [
    "yelp",
    "blog",
    "features",
    "resources",
    "consumers",
    "businesses",
    "latest",
    "product",
    "launches",
    "updates",
    "data",
    "trends",
    "community",
    "initiatives",
    "more"
  ],
  "missingFromDescription": [
    "official",
    "news",
    "life",
    "home"
  ],
  "score": 85,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 80/100 and needs improvement.

2 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 80/100 and needs improvement.

Evidence

{
  "signals": {
    "author": true,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "publisher"
  ],
  "authorMeta": "Yelp – Official Blog",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-10-02T01:06:00+00:00",
    "2026-04-21T11:17:38+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>"
    },
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> <span></span></a>"
    },
    {
      "href": "https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/",
      "text": "Read more",
      "html": "<a class=\"c-block__cta-link a-cta c-card__cta-link\" id=\"p-6a2a9624d3c0e-link\" aria-labelledby=\"p-6a2a9624d3c0e-title\" aria-describedby=\"p-6a2a9624d3c0e-link\" data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/things-to-know-about-advertising-on-yelp/\"> Read more</a>"
    },
    {
      "href": "https://www.linkedin.com/company/yelp-com/",
      "text": "LinkedIn <span class=\"u-visually-hidden\">Add us on</span> LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/yelp-com/\" class=\"a-btn-dark c-social-follow__anchor\" rel=\"me noopener\" target=\"_blank\"> <i class=\"icon icon-linkedin\"></i> LinkedIn <span class=\"u-visually-hidden\">&lt;span class=&quot;u-visually-hidden&quot;&gt;Add us on&lt;/span&gt; LinkedIn</span> </a>"
    },
    {
      "href": "https://www.yelp.com/about",
      "text": "About Yelp",
      "html": "<a target=\"_blank\" href=\"https://www.yelp.com/about\" id=\"menu-item-770536\" class=\"footer__action footer__action--depth-1\">About Yelp</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>"
    },
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "",
      "html": "<a class=\"c-card__link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> <span></span></a>"
    },
    {
      "href": "https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/",
      "text": "Read more",
      "html": "<a class=\"c-block__cta-link a-cta c-card__cta-link\" id=\"p-6a2a9624d2b26-link\" aria-labelledby=\"p-6a2a9624d2b26-title\" aria-describedby=\"p-6a2a9624d2b26-link\" data-js=\"target-link\" href=\"https://blog.yelp.com/news/why-yelp-supports-californias-compete-act/\"> Read more</a>"
    },
    {
      "href": "https://www.yelp-support.com/",
      "text": "Support",
      "html": "<a target=\"_blank\" href=\"https://www.yelp-support.com/\" id=\"menu-item-80\" class=\"footer__action footer__action--depth-1\">Support</a>"
    },
    {
      "href": "https://biz.yelp.com/support-center?utm_medium=yelp-blog&utm_source=blog-footer&utm_content=footer-link",
      "text": "Business Support Center",
      "html": "<a target=\"_blank\" href=\"https://biz.yelp.com/support-center?utm_medium=yelp-blog&amp;utm_source=blog-footer&amp;utm_content=footer-link\" id=\"menu-item-770553\" class=\"footer__action footer__action--depth-1\">Business Support Center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://terms.yelp.com/tos/",
      "text": "Terms of Service",
      "html": "<a target=\"_blank\" href=\"https://terms.yelp.com/tos/\" id=\"menu-item-770543\" class=\"footer__action footer__action--depth-1\">Terms of Service</a>"
    },
    {
      "href": "https://terms.yelp.com/privacy/",
      "text": "Privacy Policy",
      "html": "<a target=\"_blank\" href=\"https://terms.yelp.com/privacy/\" id=\"menu-item-770544\" class=\"footer__action footer__action--depth-1\">Privacy Policy</a>"
    }
  ],
  "score": 80,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

20 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 25,
  "passing": 5,
  "failing": [
    {
      "heading": "Recommended topics",
      "headingHtml": "<h2 class=\"h3 b-buttons__title c-content-block__title\"> Recommended topics</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Featured</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The complete checklist for maintaining your Yelp Page",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624ccaac-title\"> The complete checklist for maintaining your Yelp Page</h3>",
      "firstParagraph": "Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.",
      "paragraphHtml": "<p>Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "8 do’s and don’ts for home service success: setting prices, saying no, and becoming profitable",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd341-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/behind-the-review-dos-and-donts-for-home-service-success/\"> 8 do&#x2019;s and don&#x2019;ts for home service success: setting prices, saying no, and becoming profitable</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "4 tips for turning job requests into sales",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd362-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/4-tips-for-turning-job-requests-into-sales\"> 4 tips for turning job requests into sales</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "How to get Yelp reviews without asking",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd37f-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/articles/how-to-get-yelp-reviews-without-asking\"> How to get Yelp reviews without asking</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Yelp survey findings reveal consumers favor detailed, genuine reviews over AI-generated or biased content",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd397-title\"> <a data-js=\"target-link\" href=\"https://blog.yelp.com/news/consumer-trust-survey-2024/\"> Yelp survey findings reveal consumers favor detailed, genuine reviews over AI-generated or biased content</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Yelp 101: a business guide to thriving on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h5\" id=\"p-6a2a9624cd410-title\"> <a data-js=\"target-link\" href=\"https://business.yelp.com/resources/how-to-use-yelp/\"> Yelp 101: a business guide to thriving on Yelp</a> </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Latest in News",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in News</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p><br data-mce-bogus=\"1\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Yelp’s VP of Product Nicole Lund on what’s next for local businesses on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d2c43-title\"> Yelp&#x2019;s VP of Product Nicole Lund on what&#x2019;s next for local businesses on Yelp</h3>",
      "firstParagraph": "Today, Yelp unveiled more than 35 new features and updates that will transform how consumers and business owners connect on…",
      "paragraphHtml": "<p>Today, Yelp unveiled more than 35 new features and updates that will transform how consumers and business owners connect on&#x2026;</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Businesses",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Businesses</h2>",
      "firstParagraph": "More in Businesses",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"https://business.yelp.com/resources/yelp-101/\"> More in Businesses</a> </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "The complete checklist for maintaining your Yelp Page",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3bc4-title\"> The complete checklist for maintaining your Yelp Page</h3>",
      "firstParagraph": "Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.",
      "paragraphHtml": "<p>Keeping your Yelp Page accurate and up-to-date helps you attract more customers to grow your business.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "How Rescue Air built a $25 million, one-stop shop for HVAC and plumbing",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3bf4-title\"> How Rescue Air built a &#x24;25 million, one-stop shop for HVAC and plumbing</h3>",
      "firstParagraph": "Rescue Air & Plumbing owner Josh Campbell shares how a smart acquisition elevated his local business to a one-step shop…",
      "paragraphHtml": "<p>Rescue Air &amp; Plumbing owner Josh Campbell shares how a smart acquisition elevated his local business to a one-step shop&#x2026;</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "5 things to know about advertising on Yelp",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d3c0e-title\"> 5 things to know about advertising on Yelp</h3>",
      "firstParagraph": "Businesses get 4x more leads with Yelp Ads. Discover five key insights to help maximize your ad spend on Yelp.",
      "paragraphHtml": "<p>Businesses get 4x more leads with Yelp Ads. Discover five key insights to help maximize your ad spend on Yelp.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Community",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Community</h2>",
      "firstParagraph": "More in Community",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"/category/community\"> More in Community</a> </p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "A Yelp Elite’s guide to getting planty in SoCal",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624d93cf-title\"> A Yelp Elite&#x2019;s guide to getting planty in SoCal</h3>",
      "firstParagraph": "We’re in the midst of spring and all that’s blooming, fluttering, and flourishing — a great time to enjoy the…",
      "paragraphHtml": "<p>We&#x2019;re in the midst of spring and all that&#x2019;s blooming, fluttering, and flourishing &#x2014; a great time to enjoy the&#x2026;</p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Latest in Life at Yelp",
      "headingHtml": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Life at Yelp</h2>",
      "firstParagraph": "More in Life at Yelp",
      "paragraphHtml": "<p class=\"c-content-block__cta\"> <a class=\"c-block__cta-link a-cta c-content-block__cta-link\" href=\"/category/life-at-yelp\"> More in Life at Yelp</a> </p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Bryan’s story of career growth on Yelp’s Customer Success team",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc264-title\"> Bryan&#x2019;s story of career growth on Yelp&#x2019;s Customer Success team</h3>",
      "firstParagraph": "Interested in knowing what it’s like to work at Yelp? Today we hear from Bryan, Customer Success Manager II.",
      "paragraphHtml": "<p>Interested in knowing what it&#x2019;s like to work at Yelp? Today we hear from Bryan, Customer Success Manager II.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Championing local businesses across the country: Rachel’s Yelp story",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc322-title\"> Championing local businesses across the country: Rachel&#x2019;s Yelp story</h3>",
      "firstParagraph": "Interested in knowing what it’s like to work at Yelp? Today we hear from Rachel, Community Director.",
      "paragraphHtml": "<p>Interested in knowing what it&#x2019;s like to work at Yelp? Today we hear from Rachel, Community Director.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pride at work: A conversation with OUTBurst Leaders",
      "headingHtml": "<h3 class=\"c-card__title h4\" id=\"p-6a2a9624dc37a-title\"> Pride at work: A conversation with OUTBurst Leaders</h3>",
      "firstParagraph": "We sat down with two of the people behind OUTBurst to talk about what drew them to the community, the…",
      "paragraphHtml": "<p>We sat down with two of the people behind OUTBurst to talk about what drew them to the community, the&#x2026;</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 75/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

3 image(s) are missing width/height attributes. 7 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 75/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1.0",
  "visibleWords": 886,
  "htmlBytes": 92609,
  "imagesMissingDimensions": [
    {
      "src": "https://blog.yelp.com/wp-content/uploads/2026/04/Yelp-2026-Spring-Product-Release_homepage.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img decoding=\"async\" class=\"c-image__image lazyloading\" alt=\"Yelp 2026 Spring Product Release_homepage\" data-expand=\"200\" data-parent-fit=\"width\" data-src=\"https://blog.yelp.com/wp-content/uploads/2026/04/Yelp-2026-Spring-Product-Release_homepage.png\" srcset=\"https://blog.yelp.com/wp-content/uploads/2026/04/Yelp-2026-Spring-Product-Release_homepage.png 7680w 6187h\" data-sizes=\"(min-width: 1260px) 1260px, 100vw\" data-srcset=\"https://blog.yelp.com/wp-content/uploads/2026/04/Yelp-2026-Spring-Pr..."
    },
    {
      "src": "https://blog.yelp.com/wp-content/themes/core/assets/img/theme/branding-assets/yelp-logo-full-v2.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://blog.yelp.com/wp-content/themes/core/assets/img/theme/branding-assets/yelp-logo-full-v2.svg\" class=\"copyright__logo copyright__logo--full\" alt=\"Yelp Stroke Logo\">"
    },
    {
      "src": "https://blog.yelp.com/wp-content/themes/core/assets/img/theme/branding-assets/yelp-logo-burst-v2.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://blog.yelp.com/wp-content/themes/core/assets/img/theme/branding-assets/yelp-logo-burst-v2.svg\" class=\"copyright__logo copyright__logo--burst\" alt=\"Yelp Burst Logo\">"
    }
  ],
  "possibleDialogs": [
    "<section class=\" c-block b-interstitial c-block--layout-left b-interstitial--no-content b-interstitial--no-gradient\"> <div class=\"b-interstitial__container\"> <div class=\"b-interstitial__media\"> <div class=\"b-interstitial__figure c-image--bg c-image\"> <div class=\"b-interstitial__img c-image__image lazyloading\" role=\"img\" aria-label=\"Yelp Blog\" data-expand=\"200\" data-bgset=\"https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-792x264.jpg 792w 264h, https://blog.yel...",
    "<div class=\"b-interstitial__container\"> <div class=\"b-interstitial__media\"> <div class=\"b-interstitial__figure c-image--bg c-image\"> <div class=\"b-interstitial__img c-image__image lazyloading\" role=\"img\" aria-label=\"Yelp Blog\" data-expand=\"200\" data-bgset=\"https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-792x264.jpg 792w 264h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1208x403.jpg 1208w 403h, https://blog.yelp.com/wp-c...",
    "<div class=\"b-interstitial__media\"> <div class=\"b-interstitial__figure c-image--bg c-image\"> <div class=\"b-interstitial__img c-image__image lazyloading\" role=\"img\" aria-label=\"Yelp Blog\" data-expand=\"200\" data-bgset=\"https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-792x264.jpg 792w 264h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1208x403.jpg 1208w 403h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero...",
    "<div class=\"b-interstitial__figure c-image--bg c-image\"> <div class=\"b-interstitial__img c-image__image lazyloading\" role=\"img\" aria-label=\"Yelp Blog\" data-expand=\"200\" data-bgset=\"https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-792x264.jpg 792w 264h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1208x403.jpg 1208w 403h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1812x604.jpg 1812w...",
    "<div class=\"b-interstitial__img c-image__image lazyloading\" role=\"img\" aria-label=\"Yelp Blog\" data-expand=\"200\" data-bgset=\"https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-792x264.jpg 792w 264h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1208x403.jpg 1208w 403h, https://blog.yelp.com/wp-content/uploads/2021/08/new-homepage-hero-blog-1950x650-1-1812x604.jpg 1812w 604h\" style=\"background-image:url(&apos;&apos;);\"><pictur...",
    "<div class=\"b-interstitial__content\"> <div class=\"c-block__content-block c-block__header b-interstitial__content-container t-theme--light c-content-block c-content-block--layout-left\"> </div> </div>",
    "<div class=\"c-block__content-block c-block__header b-interstitial__content-container t-theme--light c-content-block c-content-block--layout-left\"> </div>"
  ],
  "score": 75,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant",
      "html": "<h2 class=\"c-block__title b-media-text__title h3 c-content-block__title\"> Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant</h2>"
    },
    {
      "text": "Recommended topics",
      "html": "<h2 class=\"h3 b-buttons__title c-content-block__title\"> Recommended topics</h2>"
    },
    {
      "text": "Featured",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Featured</h2>"
    },
    {
      "text": "Latest in News",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in News</h2>"
    },
    {
      "text": "Latest in Businesses",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Businesses</h2>"
    },
    {
      "text": "Latest in Community",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Community</h2>"
    },
    {
      "text": "Latest in Life at Yelp",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Life at Yelp</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Yelp - Blog work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Yelp - Blog free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Yelp - Blog compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Yelp - Blog work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Yelp - Blog free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Yelp - Blog compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: official, news, life, home.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Yelp - Official Blog | News, Businesses, Community & Life at Yelp",
  "h1": "Home",
  "description": "The Yelp Blog features resources for consumers and businesses—with the latest on product launches and updates, data trends, community initiatives, and more.",
  "topicOverlap": 0.5,
  "definitionCount": 3,
  "topicTerms": [
    "yelp",
    "official",
    "blog",
    "news",
    "businesses",
    "community",
    "life",
    "home"
  ],
  "descriptionTerms": [
    "yelp",
    "blog",
    "features",
    "resources",
    "consumers",
    "businesses",
    "latest",
    "product",
    "launches",
    "updates",
    "data",
    "trends",
    "community",
    "initiatives",
    "more"
  ],
  "missingFromDescription": [
    "official",
    "news",
    "life",
    "home"
  ],
  "score": 88,
  "weight": 18
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant",
      "html": "<h2 class=\"c-block__title b-media-text__title h3 c-content-block__title\"> Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant</h2>"
    },
    {
      "text": "Recommended topics",
      "html": "<h2 class=\"h3 b-buttons__title c-content-block__title\"> Recommended topics</h2>"
    },
    {
      "text": "Featured",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Featured</h2>"
    },
    {
      "text": "Latest in News",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in News</h2>"
    },
    {
      "text": "Latest in Businesses",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Businesses</h2>"
    },
    {
      "text": "Latest in Community",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Community</h2>"
    },
    {
      "text": "Latest in Life at Yelp",
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Life at Yelp</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Yelp - Blog work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Yelp - Blog free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Yelp - Blog compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Yelp - Blog work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Yelp - Blog?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Yelp - Blog free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Yelp - Blog compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 41523,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 39398,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "https://blog.yelp.com/xmlrpc.php\">",
            "//",
            "/*@cc_on",
            "/')()",
            "//",
            "/unsupported-browser/",
            "//'",
            "/unsupported-browser/';",
            "/script",
            "https://blog.yelp.com/wp-content/plugins/rate-my-post/public/css/fonts/ratemypost.ttf\""
          ],
          "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 41523,
        "text": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t\tfunction less_than_ie11() {\n\t\t\t\treturn (!window.atob || // IE9 and below\n\t\t\t\t\t\tFunction('/*@cc_on return document.documentMode===10@*/')() // IE10\n\t\t\t\t);\n\t\t\t}\n\n\t\t\tfunction not_excluded_page() {\n\t\t\t\treturn (window.location.href.indexOf(\"/unsupported-browser/\") === - 1 && document.title.toLowerCase().indexOf('page not found') === - 1);\n\t\t\t}\n\n\t\t\tif (is_browser() && less_than_ie11() && not_excluded_page()) {\n\t\t\t\twindow.location = location.protocol + '//' + location.host + '/unsupported-browser/';\n\t\t\t}\n\t\t</script>\n\n\t\t<meta name='robots' content='noindex, follow' />\n<link rel=\"preload\" href=\"https://blog.yelp.com/wp-content/plugins/rate-my-post/public/css/fonts/ratemypost.ttf\" type=\"font/ttf\" as=\"font\" crossorigin=\"anonymous\">\n\t<!-- This site is optimized with the Yoast SEO plugin v27.8 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found | Yelp - Official Blog</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found | Yelp - Official Blog\" />\n\t<meta property=\"og:site_name\" content=\"Yelp - Official Blog\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#website\",\"url\":\"https:\\/\\/blog.yelp.com\\/\",\"name\":\"Yelp - Official Blog\",\"description\":\"Yelp Blog production site\",\"publisher\":{\"@id\":\"https:\\/\\/blog.yelp.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/blog.yelp.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#organization\",\"name\":\"Yelp - Official Blog\",\"url\":\"https:\\/\\/blog.yelp.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/blog.yelp.com\\/wp-content\\/uploads\\/2023\\/01\\/yelp-logo_768x512.png\",\"contentUrl\":\"https:\\/\\/blog.yelp.com\\/wp-content\\/uploads\\/2023\\/01\\/yelp-logo_768x512.png\",\"width\":768,\"height\":512,\"caption\":\"Yelp - Official Blog\"},\"image\":{\"@id\":\"https:\\/\\/blog.yelp.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/yelp\\/\",\"https:\\/\\/x.com\\/Yelp\",\"https:\\/\\/www.instagram.com\\/yelp\",\"https:\\/\\/www.linkedin.com\\/company\\/yelp-com\"]}]}</script>\n\t<!-- / Yoast SEO plugin. -->\n\n\n<link rel='dns-prefetch' href='//static.addtoany.com' />\n<link rel='dns-prefetch' href='//a.omappapi.com' />\n<link rel='dns-prefetch' href='//fonts.googleapis.com' />\n<link rel='dns-prefetch' href='//hcaptcha.com' />\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<link rel='stylesheet' id='tribe-google-css' href='https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400;0,600;0,700;1,400&#038;family=Poppins:ital,wght@0,600;0,700;1,700&#038;display=swap' media='all' />\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=UTF-8",
          "length": 41523,
          "text": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t\tfunction less_than_ie11() {\n\t\t\t\treturn (!window.atob || // IE9 and below\n\t\t\t\t\t\tFunction('/*@cc_on return document.documentMode===10@*/')() // IE10\n\t\t\t\t);\n\t\t\t}\n\n\t\t\tfunction not_excluded_page() {\n\t\t\t\treturn (window.location.href.indexOf(\"/unsupported-browser/\") === - 1 && document.title.toLowerCase().indexOf('page not found') === - 1);\n\t\t\t}\n\n\t\t\tif (is_browser() && less_than_ie11() && not_excluded_page()) {\n\t\t\t\twindow.location = location.protocol + '//' + location.host + '/unsupported-browser/';\n\t\t\t}\n\t\t</script>\n\n\t\t<meta name='robots' content='noindex, follow' />\n<link rel=\"preload\" href=\"https://blog.yelp.com/wp-content/plugins/rate-my-post/public/css/fonts/ratemypost.ttf\" type=\"font/ttf\" as=\"font\" crossorigin=\"anonymous\">\n\t<!-- This site is optimized with the Yoast SEO plugin v27.8 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found | Yelp - Official Blog</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found | Yelp - Official Blog\" />\n\t<meta property=\"og:site_name\" content=\"Yelp - Official Blog\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#website\",\"url\":\"https:\\/\\/blog.yelp.com\\/\",\"name\":\"Yelp - Official Blog\",\"description\":\"Yelp Blog production site\",\"publisher\":{\"@id\":\"https:\\/\\/blog.yelp.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/blog.yelp.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#organization\",\"name\":\"Yelp - Official Blog\",\"url\":\"https:\\/\\/blog.yelp.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/blog.yelp.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/blog.yelp.com\\/wp-content\\/uploads\\/2023\\/01\\/yelp-logo_768x512.png\",\"contentUrl\":\"https:\\/\\/blog.yelp.com\\/wp-content\\/uploads\\/2023\\/01\\/yelp-logo_768x512.png\",\"width\":768,\"height\":512,\"caption\":\"Yelp - Official Blog\"},\"image\":{\"@id\":\"https:\\/\\/blog.yelp.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/yelp\\/\",\"https:\\/\\/x.com\\/Yelp\",\"https:\\/\\/www.instagram.com\\/yelp\",\"https:\\/\\/www.linkedin.com\\/company\\/yelp-com\"]}]}</script>\n\t<!-- / Yoast SEO plugin. -->\n\n\n<link rel='dns-prefetch' href='//static.addtoany.com' />\n<link rel='dns-prefetch' href='//a.omappapi.com' />\n<link rel='dns-prefetch' href='//fonts.googleapis.com' />\n<link rel='dns-prefetch' href='//hcaptcha.com' />\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<link rel='stylesheet' id='tribe-google-css' href='https://fonts.googleapis.com/css2?family=Open+Sans:ital,wght@0,400;0,600;0,700;1,400&#038;family=Poppins:ital,wght@0,600;0,700;1,700&#038;display=swap' media='all' />\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

7 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 7,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 1,
      "text": "Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title b-media-text__title h3 c-content-block__title\"> Yelp Spring Product Release: Search less and do more with the new AI-powered Yelp Assistant</h2>"
    },
    {
      "index": 2,
      "text": "Recommended topics",
      "isQuestion": false,
      "html": "<h2 class=\"h3 b-buttons__title c-content-block__title\"> Recommended topics</h2>"
    },
    {
      "index": 3,
      "text": "Featured",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Featured</h2>"
    },
    {
      "index": 4,
      "text": "Latest in News",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in News</h2>"
    },
    {
      "index": 5,
      "text": "Latest in Businesses",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Businesses</h2>"
    },
    {
      "index": 6,
      "text": "Latest in Community",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Community</h2>"
    },
    {
      "index": 7,
      "text": "Latest in Life at Yelp",
      "isQuestion": false,
      "html": "<h2 class=\"c-block__title h3 c-content-block__title\"> Latest in Life at Yelp</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 41523
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n\n<head>\n\t\n\t\t<meta charset=\"utf-8\">\n\t<meta name=\"author\" content=\"Yelp &#8211; Official Blog\">\n\t<link rel=\"pingback\" href=\"https://blog.yelp.com/xmlrpc.php\">\n\n\t\t\n\t\t<meta name=\"HandheldFriendly\" content=\"True\">\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0\">\n\n\t\t<meta name=\"apple-mobile-web-app-title\" content=\"Page Not Found (404)\">\n\n\t\t<meta name=\"application-name\" content=\"Yelp &#8211; Official Blog\">\n\n\t\n\t\t<script>\n\t\t\tfunction is_browser() {\n\t\t\t\treturn (navigator.userAgent.indexOf(\"Chrome\") !== - 1 || navigator.userAgent.indexOf(\"Opera\") !== - 1 || navigator.userAgent.indexOf(\"Firefox\") !== - 1 || navigator.userAgent.indexOf(\"MSIE\") !== - 1 || navigator.userAgent.indexOf(\"Safari\") !== - 1 || navigator.userAgent.indexOf(\"Edge\") !== - 1);\n\t\t\t}\n\n\t\t"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://blog.yelp.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://blog.yelp.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://blog.yelp.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://blog.yelp.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

14 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "14 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityBest PracticesBrowser audit

Uses deprecated APIs

100 Fail

Check name

Uses deprecated APIs

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Estimated savings

1 warning found

Fix guidance

Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "displayValue": "1 warning found",
  "description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}

Performance and AccessibilityPerformanceBrowser audit

LCP breakdown

17 Fail

Check name

LCP breakdown

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays."
}

Performance and AccessibilityPerformanceBrowser audit

LCP request discovery

17 Fail

Check name

LCP request discovery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Optimize LCP](https://developer.chrome.com/docs/performance/insights/lcp-discovery) by making the LCP image discoverable from the HTML immediately, and avoiding lazy-loading"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

17 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

17 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 260 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 260 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

17 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 230 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 230 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

3 Fail

Check name

Loading performance

Score

84/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 45,
      "displayValue": "2.4 s",
      "numericValue": 2424.458666234089
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 96,
      "displayValue": "0.8 s",
      "numericValue": 755.7294631995042
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 73,
      "displayValue": "3.4 s",
      "numericValue": 3364.988965429324
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "30 ms",
      "numericValue": 25.73298
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 93,
      "displayValue": "120 ms",
      "numericValue": 118
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 75,
      "displayValue": "1.7 s",
      "numericValue": 1652.7714192854355
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 0 ms",
      "numericValue": 2
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 87,
      "displayValue": "170 ms",
      "numericValue": 165
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 11, 2026	58/100	Level 3, Bot-Aware	Current report