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https://business.optum.com/en/?src=chc

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Jun 10, 2026, 3:20 PM

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https://business.optum.com/en/?src=chc

SCANNED

Jun 10, 2026, 3:20:38 PMJun 10, 2026, 3:20 PM

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51/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Optum Business - Helping to Create Better Healthcare Solutions

See how we can help you build a better healthcare system through consulting, data, health benefits, operations, pharmacy benefit management and more.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	42	Priority fix	8	15	0	View details
Discoverability	83	Mostly ready	6	3	0	View details
Content Readiness	33	Priority fix	2	8	0	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	10	Priority fix	6	29	1	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	25	Priority fix	2	6	0	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	77	Mostly ready	6	2	12	View details
GEO Readiness	86	Mostly ready	2	0	4
AIO Readiness	79	Mostly ready	3	1	3	View details
AEO Readiness	66	Needs work	1	1	5	View details
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	65	Needs work	20	4	1	View details
Performance	46	Priority fix	12	4	1	View details
Accessibility	100	Strong	8	0	0

Prioritized recommendations

Issues ranked by score impact

43 items need attention

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

100 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 403,
        "contentType": "text/html; charset=iso-8859-1"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>403 Forbidden</title>\n</head><body>\n<h1>Forbidden</h1>\n<p>You don't have permission to access this resource.</p>\n</body></html>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=iso-8859-1" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=iso-8859-1" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n\n<!-- The value of the query parameter \"id\" is: null -->\n<!-- The value of the query parameter \"partner\" is: null -->\n<!-- The value of the query parameter \"type\" is: null -->\n<!-- The path of the current page is: /content/business/en/page-not-found -->\n<!DOCTYPE html>\n<html lang=\"en\">\n  <head>\n    <meta charset=\"UTF-8\"/>\n\n    <!-- BEGIN LivePerson Monitor. -->\n    <!--    <script type=\"text/javascript\" fetchPriority=\"high\">\n            window.lpTag = window.lpTag || {}, 'undefined' == typeof window.lpTag._tagCount ? (window.lpTag = { wl: lpTag.wl || null, scp: lpTag.scp || null, site: '23120590' || '', section: lpTag.section || '', tagletSection: lpTag.tagletSection || null, autoStart: lpTag.autoStart !== !1, ovr: lpTag.ovr || {}, _v: '1.10.0', _tagCount: 1, protocol: 'https:', events: {"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html;charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n\n<!-- The value of the query parameter \"id\" is: null -->\n<!-- The value of the query parameter \"partner\" is: null -->\n<!-- The value of the query parameter \"type\" is: null -->\n<!-- The path of the current page is: /content/business/en/page-not-found -->\n<!DOCTYPE html>\n<html lang=\"en\">\n  <head>\n    <meta charset=\"UTF-8\"/>\n\n    <!-- BEGIN LivePerson Monitor. -->\n    <!--    <script type=\"text/javascript\" fetchPriority=\"high\">\n            window.lpTag = window.lpTag || {}, 'undefined' == typeof window.lpTag._tagCount ? (window.lpTag = { wl: lpTag.wl || null, scp: lpTag.scp || null, site: '23120590' || '', section: lpTag.section || '', tagletSection: lpTag.tagletSection || null, autoStart: lpTag.autoStart !== !1, ovr: lpTag.ovr || {}, _v: '1.10.0', _tagCount: 1, protocol: 'https:', events: {"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n</body></html>\n"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=iso-8859-1\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self' *.uhg.com *.optum.com *.uhc.com *.healthybenefitsplus.com *.adobeaemcloud.com *.pagescdn.com *.healthsafe-id.com uhgenterprise.qualtrics.com g360site.secure.force.com g360.my.salesforce-sites.com *.DoubleClick.net *.youtube.com player.simplecast.com *.trkn.us covid19.rallyhealth.com insight.adsrvr.org  www.google.com/recaptcha/ recaptcha.google.com/recaptcha/ www.recaptcha.net match.adsrvr.org https://unitedhealthcareserv.demdex.net; frame-src 'self' https://community.pregnancy.org https://optum.marketing.adobe.com *.uhg.com *.optum.com *.uhc.com *.healthybenefitsplus.com *.adobeaemcloud.com *.pagescdn.com *.healthsafe-id.com uhgenterprise.qualtrics.com g360site.secure.force.com g360.my.salesforce-sites.com *.DoubleClick.net *.youtube.com player.simplecast.com *.trkn.us covid19.rallyhealth.com insight.adsrvr.org www.recaptcha.net *.lpsnmedia.net *.liveperson.net https://va.idp.liveperson.net match.adsrvr.org https://unitedhealthcareserv.demdex.net;"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": "max-age=300; includeSubdomains; preload"
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

33 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

33 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 403,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 239
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

33 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 79709
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 79713
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html;charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html;charset=utf-8"
      },
      "issue": "Content-Type \"text/html;charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 20669,
        "excerpt": "<!-- The value of the query parameter \"id\" is: null -->\n<!-- The value of the query parameter \"partner\" is: null -->\n<!-- The value of the query parameter \"type\" is: null -->\n<!-- The path of the current page is: /content/business/en -->\n<!",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: 2 links missing accessible names; missing alt text on >10% of images.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": false,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"https://business.optum.com/en/support.html\" class=\"o5-simple-card-grouping__card-cc-link hidden js--cc\" aria-hidden=\"true\"></a>",
      "<a href=\"https://community.optum.com/home\" class=\"o5-simple-card-grouping__card-cc-link hidden js--cc\" aria-hidden=\"true\" target=\"_self\"></a>"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [
      "<img class=\"linkedin-img\" src=\"/content/dam/optum5/socialshareicons/Linkedin_5a.svg\" aria-hidden=\"true\">",
      "<img class=\"facebook-img\" src=\"/content/dam/optum5/socialshareicons/Facebook_5a.svg\" aria-hidden=\"true\">",
      "<img class=\"twitter-img\" src=\"/content/dam/optum5/socialshareicons/Twitter_5a.svg\" aria-hidden=\"true\">",
      "<img class=\"instagram-img\" src=\"/content/dam/optum5/socialshareicons/Instagram_5a.svg\" aria-hidden=\"true\">"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 77,
    "links": 110,
    "inaccessibleLinks": 2,
    "buttons": 37,
    "inaccessibleButtons": 0,
    "images": 26,
    "imagesWithAlt": 22,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 236
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "business.optum.com",
        "probes": [
          {
            "name": "_index._agents.business.optum.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.business.optum.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "business.optum.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "optum.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html",
      "text": "Read article",
      "html": "<a aria-label=\"Read article The facts about pharmacy costs\" href=\"https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">Read article</a>"
    },
    {
      "href": "https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html",
      "text": "Read article",
      "html": "<a aria-label=\"Read article The facts about pharmacy costs\" href=\"https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">Read article</a>"
    },
    {
      "href": "https://www.optum.com/en/about-us/accreditations.html%20",
      "text": "See all our accreditations",
      "html": "<a href=\"https://www.optum.com/en/about-us/accreditations.html%20\" class=\"o5-awards-certifications__copy-cta\" qa-handles=\"o5-awards-certifications__copy-cta\" target=\"_self\">See all our accreditations</a>"
    },
    {
      "href": "https://www.optum.com/en/about-us.html",
      "text": "About us",
      "html": "<a href=\"https://www.optum.com/en/about-us.html\" class=\"o5-footer__link\" qa_handles=\"o5-footer__link\" lpos=\"footer:company\" target=\"_self\"> <span class=\"o5-footer__text\">About us</span> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/optum",
      "text": "on linkedin",
      "html": "<a aria-labelledby=\"social-links linkedin\" class=\"o5-legal__circle\" href=\"https://www.linkedin.com/company/optum\" lpos=\"footer\" target=\"_self\"> <span id=\"linkedin\" class=\"assistText\"> &#xa0;on linkedin </span> <img class=\"linkedin-img\" src=\"/content/dam/optum5/socialshareicons/Linkedin_5a.svg\" aria-hidden=\"true\"> </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en/support.html",
      "text": "Support",
      "html": "<a class=\" o5-utility__link o5-header-mobile-icon \" href=\"/en/support.html\" lpos=\"header\"> Support </a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "support resources",
      "html": "<a href=\"https://business.optum.com/en/support.html\" lpos=\"header\">support resources</a>"
    },
    {
      "href": "https://business.optum.com/en/support/payer-lists.html",
      "text": "Payer lists",
      "html": "<a href=\"https://business.optum.com/en/support/payer-lists.html\" lpos=\"header\">Payer lists</a>"
    },
    {
      "href": "https://business.optum.com/en/support/enrollment-forms.html",
      "text": "Enrollment forms",
      "html": "<a href=\"https://business.optum.com/en/support/enrollment-forms.html\" lpos=\"header\">Enrollment forms</a>"
    },
    {
      "href": "https://business.optum.com/en/support/portals.html",
      "text": "Product Support portals",
      "html": "<a href=\"https://business.optum.com/en/support/portals.html\" lpos=\"header\">Product Support portals</a>"
    },
    {
      "href": "https://business.optum.com/en/support/hcp-resources.html?search=claim&selectedFilters=",
      "text": "Claims",
      "html": "<a href=\"https://business.optum.com/en/support/hcp-resources.html?search=claim&amp;selectedFilters=\" lpos=\"header\">Claims</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "All Support",
      "html": "<a href=\"https://business.optum.com/en/support.html\" lpos=\"header\">All Support</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "Find customer support",
      "html": "<a class=\"o5-quick-links__card o5-homepage-hero__links-card dmp-type__body-3\" href=\"https://business.optum.com/en/support.html\"> <img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/communication/Icon_Handshake_RGB.svg\" loading=\"lazy\" alt> <span class=\"o5-quick-links__links dmp-type__body-3-bold\"> Find customer support </span> </a>"
    },
    {
      "href": "https://business.optum.com/en/payers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Lower costs, smarter operations\" href=\"https://business.optum.com/en/payers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/providers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Streamline clinical operations \" href=\"https://business.optum.com/en/providers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/employers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for employers \" href=\"https://business.optum.com/en/employers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/federal-government.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for federal government \" href=\"https://business.optum.com/en/federal-government.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/state-governments.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for state governments \" href=\"https://business.optum.com/en/state-governments.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/life-sciences-industry.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for manufacturers\" href=\"https://business.optum.com/en/life-sciences-industry.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/brokers-consultants.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Healthier care for your clients\" href=\"https://business.optum.com/en/brokers-consultants.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/payers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Lower costs, smarter operations\" href=\"https://business.optum.com/en/payers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/providers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Streamline clinical operations \" href=\"https://business.optum.com/en/providers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/employers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for employers \" href=\"https://business.optum.com/en/employers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/federal-government.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for federal government \" href=\"https://business.optum.com/en/federal-government.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/state-governments.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for state governments \" href=\"https://business.optum.com/en/state-governments.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/life-sciences-industry.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for manufacturers\" href=\"https://business.optum.com/en/life-sciences-industry.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/brokers-consultants.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Healthier care for your clients\" href=\"https://business.optum.com/en/brokers-consultants.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "",
      "html": "<a href=\"https://business.optum.com/en/support.html\" class=\"o5-simple-card-grouping__card-cc-link hidden js--cc\" aria-hidden=\"true\"></a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "Optum product support",
      "html": "<a aria-label=\"Optum product support \" href=\"https://business.optum.com/en/support.html\" class=\"dmp-link-std\">Optum product support</a>"
    },
    {
      "href": "/en/support.html",
      "text": "Business support",
      "html": "<a href=\"/en/support.html\" class=\"o5-footer__link\" qa_handles=\"o5-footer__link\" lpos=\"footer:support\"> <span class=\"o5-footer__text\">Business support</span> </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.optum.com/en/privacy-policy.html",
      "text": "Privacy policy",
      "html": "<a target=\"_self\" class=\"o5-legal__links\" href=\"https://www.optum.com/en/privacy-policy.html\" lpos=\"footer\"> <span class=\"o5-legal__text\">Privacy policy</span> </a>"
    },
    {
      "href": "https://www.optum.com/en/terms-of-use.html",
      "text": "Terms of use",
      "html": "<a target=\"_self\" class=\"o5-legal__links\" href=\"https://www.optum.com/en/terms-of-use.html\" lpos=\"footer\"> <span class=\"o5-legal__text\">Terms of use</span> </a>"
    },
    {
      "href": "https://www.optum.com/en/privacy-policy.html",
      "text": "Privacy Policy",
      "html": "<a href=\"https://www.optum.com/en/privacy-policy.html\" target=\"_self\"><strong>Privacy Policy</strong></a>"
    },
    {
      "href": "https://www.optum.com/en/terms-of-use.html",
      "text": "Terms of Use",
      "html": "<a href=\"https://www.optum.com/en/terms-of-use.html\" target=\"_self\"><strong>Terms of Use</strong></a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html",
      "text": "Read article",
      "html": "<a aria-label=\"Read article The facts about pharmacy costs\" href=\"https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">Read article</a>"
    },
    {
      "href": "https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html",
      "text": "Read article",
      "html": "<a aria-label=\"Read article The facts about pharmacy costs\" href=\"https://business.optum.com/en/insights/facts-about-pharmacy-benefit-managers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">Read article</a>"
    },
    {
      "href": "https://www.optum.com/en/about-us/accreditations.html%20",
      "text": "See all our accreditations",
      "html": "<a href=\"https://www.optum.com/en/about-us/accreditations.html%20\" class=\"o5-awards-certifications__copy-cta\" qa-handles=\"o5-awards-certifications__copy-cta\" target=\"_self\">See all our accreditations</a>"
    },
    {
      "href": "https://www.optum.com/en/about-us.html",
      "text": "About us",
      "html": "<a href=\"https://www.optum.com/en/about-us.html\" class=\"o5-footer__link\" qa_handles=\"o5-footer__link\" lpos=\"footer:company\" target=\"_self\"> <span class=\"o5-footer__text\">About us</span> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/optum",
      "text": "on linkedin",
      "html": "<a aria-labelledby=\"social-links linkedin\" class=\"o5-legal__circle\" href=\"https://www.linkedin.com/company/optum\" lpos=\"footer\" target=\"_self\"> <span id=\"linkedin\" class=\"assistText\"> &#xa0;on linkedin </span> <img class=\"linkedin-img\" src=\"/content/dam/optum5/socialshareicons/Linkedin_5a.svg\" aria-hidden=\"true\"> </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/en/support.html",
      "text": "Support",
      "html": "<a class=\" o5-utility__link o5-header-mobile-icon \" href=\"/en/support.html\" lpos=\"header\"> Support </a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "support resources",
      "html": "<a href=\"https://business.optum.com/en/support.html\" lpos=\"header\">support resources</a>"
    },
    {
      "href": "https://business.optum.com/en/support/payer-lists.html",
      "text": "Payer lists",
      "html": "<a href=\"https://business.optum.com/en/support/payer-lists.html\" lpos=\"header\">Payer lists</a>"
    },
    {
      "href": "https://business.optum.com/en/support/enrollment-forms.html",
      "text": "Enrollment forms",
      "html": "<a href=\"https://business.optum.com/en/support/enrollment-forms.html\" lpos=\"header\">Enrollment forms</a>"
    },
    {
      "href": "https://business.optum.com/en/support/portals.html",
      "text": "Product Support portals",
      "html": "<a href=\"https://business.optum.com/en/support/portals.html\" lpos=\"header\">Product Support portals</a>"
    },
    {
      "href": "https://business.optum.com/en/support/hcp-resources.html?search=claim&selectedFilters=",
      "text": "Claims",
      "html": "<a href=\"https://business.optum.com/en/support/hcp-resources.html?search=claim&amp;selectedFilters=\" lpos=\"header\">Claims</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "All Support",
      "html": "<a href=\"https://business.optum.com/en/support.html\" lpos=\"header\">All Support</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "Find customer support",
      "html": "<a class=\"o5-quick-links__card o5-homepage-hero__links-card dmp-type__body-3\" href=\"https://business.optum.com/en/support.html\"> <img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/communication/Icon_Handshake_RGB.svg\" loading=\"lazy\" alt> <span class=\"o5-quick-links__links dmp-type__body-3-bold\"> Find customer support </span> </a>"
    },
    {
      "href": "https://business.optum.com/en/payers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Lower costs, smarter operations\" href=\"https://business.optum.com/en/payers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/providers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Streamline clinical operations \" href=\"https://business.optum.com/en/providers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/employers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for employers \" href=\"https://business.optum.com/en/employers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/federal-government.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for federal government \" href=\"https://business.optum.com/en/federal-government.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/state-governments.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for state governments \" href=\"https://business.optum.com/en/state-governments.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/life-sciences-industry.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for manufacturers\" href=\"https://business.optum.com/en/life-sciences-industry.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/brokers-consultants.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Healthier care for your clients\" href=\"https://business.optum.com/en/brokers-consultants.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/payers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Lower costs, smarter operations\" href=\"https://business.optum.com/en/payers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/providers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Streamline clinical operations \" href=\"https://business.optum.com/en/providers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/employers.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for employers \" href=\"https://business.optum.com/en/employers.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/federal-government.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for federal government \" href=\"https://business.optum.com/en/federal-government.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/state-governments.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for state governments \" href=\"https://business.optum.com/en/state-governments.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/life-sciences-industry.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Solutions for manufacturers\" href=\"https://business.optum.com/en/life-sciences-industry.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/brokers-consultants.html",
      "text": "See how we help",
      "html": "<a aria-label=\"See how we help Healthier care for your clients\" href=\"https://business.optum.com/en/brokers-consultants.html\" class=\"dmp-link-std o5-simple-card-short-variation__link\" qa_handles=\"dmp-btn-link__standard\">See how we help</a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "",
      "html": "<a href=\"https://business.optum.com/en/support.html\" class=\"o5-simple-card-grouping__card-cc-link hidden js--cc\" aria-hidden=\"true\"></a>"
    },
    {
      "href": "https://business.optum.com/en/support.html",
      "text": "Optum product support",
      "html": "<a aria-label=\"Optum product support \" href=\"https://business.optum.com/en/support.html\" class=\"dmp-link-std\">Optum product support</a>"
    },
    {
      "href": "/en/support.html",
      "text": "Business support",
      "html": "<a href=\"/en/support.html\" class=\"o5-footer__link\" qa_handles=\"o5-footer__link\" lpos=\"footer:support\"> <span class=\"o5-footer__text\">Business support</span> </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.optum.com/en/privacy-policy.html",
      "text": "Privacy policy",
      "html": "<a target=\"_self\" class=\"o5-legal__links\" href=\"https://www.optum.com/en/privacy-policy.html\" lpos=\"footer\"> <span class=\"o5-legal__text\">Privacy policy</span> </a>"
    },
    {
      "href": "https://www.optum.com/en/terms-of-use.html",
      "text": "Terms of use",
      "html": "<a target=\"_self\" class=\"o5-legal__links\" href=\"https://www.optum.com/en/terms-of-use.html\" lpos=\"footer\"> <span class=\"o5-legal__text\">Terms of use</span> </a>"
    },
    {
      "href": "https://www.optum.com/en/privacy-policy.html",
      "text": "Privacy Policy",
      "html": "<a href=\"https://www.optum.com/en/privacy-policy.html\" target=\"_self\"><strong>Privacy Policy</strong></a>"
    },
    {
      "href": "https://www.optum.com/en/terms-of-use.html",
      "text": "Terms of Use",
      "html": "<a href=\"https://www.optum.com/en/terms-of-use.html\" target=\"_self\"><strong>Terms of Use</strong></a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

72 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 76,
  "passing": 4,
  "failing": [
    {
      "heading": "Contact our sales team",
      "headingHtml": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2>",
      "firstParagraph": "Provide your contact details below, so one of our product specialists can schedule a call.",
      "paragraphHtml": "<p><span class=\"o5-text__body-1\">Provide your contact details below, so one of our product specialists can schedule a call.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get in touch",
      "headingHtml": "<h2 class=\"o5-marketo-form__pre-headline\" id=\"marketoForm-PreContent-Modal\" tabindex=\"-1\" qa-handles=\"marketoFormPreHeadline\"> Get in touch </h2>",
      "firstParagraph": "Contact our sales team Connect with us for solutions or services.",
      "paragraphHtml": "<p><span class=\"o5-text__heading-5\">Contact our sales team<br> </span><strong><span class=\"o5-text__body-3\">Connect with us for solutions or services.</span></strong></p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Helping 8 out of 10 health plans provide health benefits",
      "headingHtml": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Lower costs, smarter operations",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Lower costs, smarter operations </h3>",
      "firstParagraph": "Lower medical and administrative spend with advanced analytics.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \">Lower medical and administrative spend with advanced analytics.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Proven savings at scale",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Proven savings at scale </h3>",
      "firstParagraph": "See how a leading health plan lowered the total cost of care.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">See how a leading health plan lowered the total cost of care.</span></p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Solutions that fit your needs",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Solutions that fit your needs </h3>",
      "firstParagraph": "Choose the capabilities that matter most to your plan.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Choose the capabilities that matter most to your plan.</span></p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "headingHtml": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Streamline clinical operations",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Streamline clinical operations </h3>",
      "firstParagraph": "Lower documentation burden and improve care team efficiency.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Lower documentation burden and improve care team efficiency.&#xa0;</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Improving workflows in practice",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Improving workflows in practice </h3>",
      "firstParagraph": "See how providers increase efficiency and lower burnout.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">See how providers increase efficiency and lower burnout.&#xa0;</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tools that work your way",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Tools that work your way </h3>",
      "firstParagraph": "Adopt EHR-ready solutions that fit your workflows.",
      "paragraphHtml": "<p><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Adopt EHR-ready solutions that fit your workflows.&#xa0;</span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trusted by 8 out of 10 Fortune 100 companies",
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      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Data and analytics",
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      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Turn real-world data into insights you can use.</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Financial solutions",
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      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Reduce friction across payment workflows.</span></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Health benefits solutions",
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      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Design benefit plans that fit people&#x2019;s lives.</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
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      "headingHtml": "<h3 style=\" padding-top: 30.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Healthcare access</strong></span></h3>",
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      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Help people get the right care at the right time.</span></p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
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      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Modernize your team processes and workflows.</span></p>",
      "words": 6,
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    },
    {
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    },
    {
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      "direct": false,
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    },
    {
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      "direct": false,
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    },
    {
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      "direct": false,
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    {
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      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
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    {
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    {
      "heading": "Find out how Optum can support you",
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}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 80/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: optum, business, helping, create, solutions, support, modern, connected.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 80/100 and needs improvement.

Evidence

{
  "title": "Optum Business - Helping to Create Better Healthcare Solutions",
  "h1": "Healthcare solutions to support a more modern, connected system",
  "description": "See how we can help you build a better healthcare system through consulting, data, health benefits, operations, pharmacy benefit management and more.",
  "topicOverlap": 0.3333333333333333,
  "topicTerms": [
    "optum",
    "business",
    "helping",
    "create",
    "better",
    "healthcare",
    "solutions",
    "support",
    "more",
    "modern",
    "connected",
    "system"
  ],
  "descriptionTerms": [
    "see",
    "help",
    "build",
    "better",
    "healthcare",
    "system",
    "through",
    "consulting",
    "data",
    "health",
    "benefits",
    "operations",
    "pharmacy",
    "benefit",
    "management",
    "more"
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  "missingFromDescription": [
    "optum",
    "business",
    "helping",
    "create",
    "solutions",
    "support",
    "modern",
    "connected"
  ],
  "score": 80,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

26 image(s) are missing width/height attributes. 25 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

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  "visibleWords": 1629,
  "htmlBytes": 207487,
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    },
    {
      "src": "/content/dam/optum-dam/images/corporate/home/modern-connected-healthcare-system.jpg",
      "width": "",
      "height": "",
      "loading": "eager",
      "html": "<img class=\"o5-homepage-hero__desktopimage\" src=\"/content/dam/optum-dam/images/corporate/home/modern-connected-healthcare-system.jpg\" loading=\"eager\" fetchpriority=\"high\" alt>"
    },
    {
      "src": "/content/dam/optum-dam/images/corporate/home/modern-connected-healthcare-system-mobile.jpg",
      "width": "",
      "height": "",
      "loading": "eager",
      "html": "<img class=\"o5-homepage-hero__imagemobile\" src=\"/content/dam/optum-dam/images/corporate/home/modern-connected-healthcare-system-mobile.jpg\" fetchpriority=\"high\" alt loading=\"eager\">"
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    {
      "src": "/content/dam/optum4/iconography-resources/data/Icon_Dashboard_RGB.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/data/Icon_Dashboard_RGB.svg\" loading=\"lazy\" alt>"
    },
    {
      "src": "/content/dam/optum4/iconography-resources/miscellaneous/Icon_Online_ad_RGB.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/miscellaneous/Icon_Online_ad_RGB.svg\" loading=\"lazy\" alt>"
    },
    {
      "src": "/content/dam/optum4/iconography-resources/miscellaneous/Icon-Registration-RGB.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/miscellaneous/Icon-Registration-RGB.svg\" loading=\"lazy\" alt>"
    },
    {
      "src": "/content/dam/optum4/iconography-resources/communication/Icon_Handshake_RGB.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"o5-quick-links__icon\" src=\"/content/dam/optum4/iconography-resources/communication/Icon_Handshake_RGB.svg\" loading=\"lazy\" alt>"
    },
    {
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      "height": "",
      "loading": "",
      "html": "<img src=\"/content/dam/optum-dam/images/corporate/home/clinic-workers-collaborating.png\" alt>"
    },
    {
      "src": "/content/dam/optum-dam/images/corporate/about/achc-seal-220x220.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/achc-seal-220x220.jpg\" alt=\"ACHC &#x2013; Infusion Pharmacy gold seal\">"
    },
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      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/nabp-accredited-digital-pharmacy-220x220-hp.jpg\" alt=\"NABP Accredited Digital Pharmacy seal\">"
    },
    {
      "src": "/content/dam/optum-dam/images/corporate/about/urac-accredited-220x220.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/urac-accredited-220x220.jpg\" alt=\"URAC Accreditation for Pharmacy Benefit Management (PBM) seal\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/ncqa-accredited-utilization-mangement-3-years-220x220.jpg\" alt=\"NCQA Accredited Utilization Management 3 years seal\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/ncqa-accredited-population-health-program-3-years-220x200.jpg\" alt=\"NCQA &#x2013; Population Health Program seal\">"
    },
    {
      "src": "/content/dam/optum-dam/images/corporate/about/ncqa-certified-wellness-health-promotion-self-management-tools-220x200.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-award-card__image\" qa-handles=\"o5-award-card__image\" src=\"/content/dam/optum-dam/images/corporate/about/ncqa-certified-wellness-health-promotion-self-management-tools-220x200.jpg\" alt=\"NCQA &#x2013; Wellness and Health Promotion seal\">"
    },
    {
      "src": "/content/dam/o4-dam/images/professionals/c-suite/dad-holding-sleeping-baby-and-phone-1080x720.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"cmp-image__image\" src=\"/content/dam/o4-dam/images/professionals/c-suite/dad-holding-sleeping-baby-and-phone-1080x720.jpg\" qa_handles=\"cmp-image__image\" alt=\"Consumer-Centric Healthcare Research Report \" fetchpriority=\"high\">"
    },
    {
      "src": "/content/dam/business/content-type-icons/article.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-article-list-card__category-icon\" qa_handles=\"o5-article-list-card__category-icon\" src=\"/content/dam/business/content-type-icons/article.svg\" alt>"
    },
    {
      "src": "/content/dam/optum-dam/images/business/insights/power-button-1080x720.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"cmp-image__image\" src=\"/content/dam/optum-dam/images/business/insights/power-button-1080x720.jpg\" qa_handles=\"cmp-image__image\" alt=\"How AI in Pharmacy Is Powering New Innovations \" fetchpriority=\"high\">"
    },
    {
      "src": "/content/dam/business/content-type-icons/article.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-article-list-card__category-icon\" qa_handles=\"o5-article-list-card__category-icon\" src=\"/content/dam/business/content-type-icons/article.svg\" alt>"
    },
    {
      "src": "/content/dam/o4-dam/images/professionals/c-suite/reviewing-data-at-desk-1080x720.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"cmp-image__image\" src=\"/content/dam/o4-dam/images/professionals/c-suite/reviewing-data-at-desk-1080x720.jpg\" qa_handles=\"cmp-image__image\" alt=\"Mental Health Data: Addressing the Great Information Divide \" fetchpriority=\"high\">"
    },
    {
      "src": "/content/dam/business/content-type-icons/article.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"o5-article-list-card__category-icon\" qa_handles=\"o5-article-list-card__category-icon\" src=\"/content/dam/business/content-type-icons/article.svg\" alt>"
    },
    {
      "src": "/content/dam/optum4/iconography-resources/health-and-wellness/Icon_Care_RGB.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"/content/dam/optum4/iconography-resources/health-and-wellness/Icon_Care_RGB.svg\" alt>"
    },
    {
      "src": "/content/dam/optum4/iconography-resources/health-and-wellness/Icon_HeartCare_RGB.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"/content/dam/optum4/iconography-resources/health-and-wellness/Icon_HeartCare_RGB.svg\" alt>"
    },
    {
      "src": "/content/dam/optum5/socialshareicons/Linkedin_5a.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"linkedin-img\" src=\"/content/dam/optum5/socialshareicons/Linkedin_5a.svg\" aria-hidden=\"true\">"
    },
    {
      "src": "/content/dam/optum5/socialshareicons/Facebook_5a.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"facebook-img\" src=\"/content/dam/optum5/socialshareicons/Facebook_5a.svg\" aria-hidden=\"true\">"
    },
    {
      "src": "/content/dam/optum5/socialshareicons/Twitter_5a.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"twitter-img\" src=\"/content/dam/optum5/socialshareicons/Twitter_5a.svg\" aria-hidden=\"true\">"
    },
    {
      "src": "/content/dam/optum5/socialshareicons/Instagram_5a.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img class=\"instagram-img\" src=\"/content/dam/optum5/socialshareicons/Instagram_5a.svg\" aria-hidden=\"true\">"
    }
  ],
  "possibleDialogs": [
    "<div role=\"dialog\" aria-labelledby=\"modelHeading\" class=\"o5-pop-up__modelContainer model\" tabindex=\"-1\" aria-modal=\"true\" data-aem-module=\"o5-pop-up-model\"> <div class=\"o5-pop-up__modelTextContainer\"> <div class=\"o5-pop-up__close close-popUpModel\"> <button class=\"o5-pop-up__close-label\" aria-label=\"close\" tabindex=\"0\"><svg xmlns=\"http://www.w3.org/2000/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m256-200-56-56 224-224-224-224 56-56 224 224 224-224 56 56-22...",
    "<div class=\"o5-pop-up__close close-popUpModel\"> <button class=\"o5-pop-up__close-label\" aria-label=\"close\" tabindex=\"0\"><svg xmlns=\"http://www.w3.org/2000/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m256-200-56-56 224-224-224-224 56-56 224 224 224-224 56 56-224 224 224 224-56 56-224-224-224 224Z\"/></svg></button> </div>",
    "<div class=\"o5-header__popout\" id=\"o5-header__popout\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Menu\"> <div class=\"o5-header__hamburger--mobile\"> <button class=\"o5-header__menu-btn o5-header__menu-btn--close closed\" aria-label=\"menu\" aria-expanded=\"false\" qa-handles=\"o5-header__menu-btn\"> <span class=\"o5-header__menu-icon\"> <span></span> <span></span> <span></span> </span> </button> </div> <div class=\"o5-global-search\"> <div class=\"o5-header-mobile-icon\"></div> </div> <div class=\"o5-header_...",
    "<dialog id=\"modal-\" class=\"o5-link-button--dialog\" data-qahandle=\"o5-link-button--dialog\" role=\"dialog\" aria-modal=\"true\"> <div class=\"o5-link-button--dialog-close\"> <button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 1...",
    "<div class=\"o5-link-button--dialog-close\"> <button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 13.25L8.875 7.125C8.375 6.625 7.625 6.625 7.125 7.125C6.625 7.625 6.625 8.375 7.125 8.875L13.25 15L7.125 21.125C6.625 21.625...",
    "<button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 13.25L8.875 7.125C8.375 6.625 7.625 6.625 7.125 7.125C6.625 7.625 6.625 8.375 7.125 8.875L13.25 15L7.125 21.125C6.625 21.625 6.625 22.375 7.125 22.875C7.625 23.375 8.3...",
    "<div class=\"o5-link-button--dialog-content\"> <div class=\"popup-marketo-form o5-marketo-form\"> <div class=\"o5-marketo-form-container\"> <div class=\"o5-marketo-form\" data-optum-cmp=\"o5-marketo-form\"> <button type=\"button\" class=\"o5-marketo-form__mktoFormBackBtnText\" qa-handles=\"marketoFormBackOption\"> Go back to options </button> <!-- the below div should be h2 as per A11y --> <h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </...",
    "<div class=\"popup-marketo-form o5-marketo-form\"> <div class=\"o5-marketo-form-container\"> <div class=\"o5-marketo-form\" data-optum-cmp=\"o5-marketo-form\"> <button type=\"button\" class=\"o5-marketo-form__mktoFormBackBtnText\" qa-handles=\"marketoFormBackOption\"> Go back to options </button> <!-- the below div should be h2 as per A11y --> <h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2> <div class=\"o5-marketo-form__body-copy\" q...",
    "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2>",
    "<h2 class=\"o5-marketo-form__pre-headline\" id=\"marketoForm-PreContent-Modal\" tabindex=\"-1\" qa-handles=\"marketoFormPreHeadline\"> Get in touch </h2>",
    "<div class=\"o5-progressive-reveal-nav-mobile\" role=\"dialog\" aria-modal=\"true\" aria-label=\"Main Menu\" data-qahandle=\"o5-progressive-reveal-mega-nav-mobile-comp\" data-component=\"O5RevealMobileMegaNav\" data-prop-model=\"/content/business/en/jcr:content/root/o5_header_container/o5-progressive-nav.model.json\"> </div>",
    "<div class=\"o5-award-card__back\" role=\"dialog\" aria-labelledby=\"award-heading-361bf34a73c4072d9ed47102\" aria-hidden=\"true\" qa-handles=\"o5-award-card__back\" data-award-card-back> <button class=\"o5-award-card__close\" type=\"button\" aria-label=\"Close\" qa-handles=\"o5-award-card__close\" data-award-card-close tabindex=\"-1\"> <span class=\"o5-award-card__close-icon material-symbols-outlined\" aria-hidden=\"true\">close</span> </button> <h3 id=\"award-heading-361bf34a73c4072d9ed47102\" class=\"o5-award-card__...",
    "<div class=\"o5-award-card__back\" role=\"dialog\" aria-labelledby=\"award-heading-2e95d1dbd9549192383a1a5e\" aria-hidden=\"true\" qa-handles=\"o5-award-card__back\" data-award-card-back> <button class=\"o5-award-card__close\" type=\"button\" aria-label=\"Close\" qa-handles=\"o5-award-card__close\" data-award-card-close tabindex=\"-1\"> <span class=\"o5-award-card__close-icon material-symbols-outlined\" aria-hidden=\"true\">close</span> </button> <h3 id=\"award-heading-2e95d1dbd9549192383a1a5e\" class=\"o5-award-card__...",
    "<div class=\"o5-award-card__back\" role=\"dialog\" aria-labelledby=\"award-heading-51d08cfa7be34d83e03e42bb\" aria-hidden=\"true\" qa-handles=\"o5-award-card__back\" data-award-card-back> <button class=\"o5-award-card__close\" type=\"button\" aria-label=\"Close\" qa-handles=\"o5-award-card__close\" data-award-card-close tabindex=\"-1\"> <span class=\"o5-award-card__close-icon material-symbols-outlined\" aria-hidden=\"true\">close</span> </button> <h3 id=\"award-heading-51d08cfa7be34d83e03e42bb\" class=\"o5-award-card__...",
    "<div class=\"o5-award-card__back\" role=\"dialog\" aria-labelledby=\"award-heading-48f00f57a6375bdf6a6d5365\" aria-hidden=\"true\" qa-handles=\"o5-award-card__back\" data-award-card-back> <button class=\"o5-award-card__close\" type=\"button\" aria-label=\"Close\" qa-handles=\"o5-award-card__close\" data-award-card-close tabindex=\"-1\"> <span class=\"o5-award-card__close-icon material-symbols-outlined\" aria-hidden=\"true\">close</span> </button> <h3 id=\"award-heading-48f00f57a6375bdf6a6d5365\" class=\"o5-award-card__...",
    "<div class=\"o5-award-card__back\" role=\"dialog\" aria-labelledby=\"award-heading-31f111f1e545a2997b624c8c\" aria-hidden=\"true\" qa-handles=\"o5-award-card__back\" data-award-card-back> <button class=\"o5-award-card__close\" type=\"button\" aria-label=\"Close\" qa-handles=\"o5-award-card__close\" data-award-card-close tabindex=\"-1\"> <span class=\"o5-award-card__close-icon material-symbols-outlined\" aria-hidden=\"true\">close</span> </button> <h3 id=\"award-heading-31f111f1e545a2997b624c8c\" class=\"o5-award-card__...",
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    "<dialog id=\"modal-\" class=\"o5-link-button--dialog\" data-qahandle=\"o5-link-button--dialog\" role=\"dialog\" aria-modal=\"true\"> <div class=\"o5-link-button--dialog-close\"> <button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 1...",
    "<div class=\"o5-link-button--dialog-close\"> <button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 13.25L8.875 7.125C8.375 6.625 7.625 6.625 7.125 7.125C6.625 7.625 6.625 8.375 7.125 8.875L13.25 15L7.125 21.125C6.625 21.625...",
    "<button class=\"o5-link-button--dialog-close-btn\" type=\"button\" aria-label=\"Close\" data-qahandle=\"o5-link-button--dialog-close-btn\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"30\" height=\"30\" viewBox=\"0 0 30 30\" fill=\"none\" aria-hidden=\"true\" focusable=\"false\"> <path d=\"M22.875 7.125C22.375 6.625 21.625 6.625 21.125 7.125L15 13.25L8.875 7.125C8.375 6.625 7.625 6.625 7.125 7.125C6.625 7.625 6.625 8.375 7.125 8.875L13.25 15L7.125 21.125C6.625 21.625 6.625 22.375 7.125 22.875C7.625 23.375 8.3...",
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    "<div class=\"o5-pop-up__close close-popUpModel\"> <button class=\"o5-pop-up__close-label\" aria-label=\"close\" tabindex=\"0\"><svg xmlns=\"http://www.w3.org/2000/svg\" height=\"24px\" viewBox=\"0 -960 960 960\" width=\"24px\" fill=\"#1f1f1f\"><path d=\"m256-200-56-56 224-224-224-224 56-56 224 224 224-224 56 56-224 224 224 224-56 56-224-224-224 224Z\"/></svg></button> </div>"
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

2 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 2,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 63,
      "heading": "H3: NABP – Digital Pharmacy",
      "text": "Optum Pharmacy is proud to be a National Association of Boards of Pharmacy (NABP) Accredited Digital Pharmacy. This independent, third-party verification demonstrates how our operations meet the highest standards for patients who count on convenient, reliable and safe online pharmacy services.",
      "words": 41,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Optum Pharmacy is proud to be a National Association of Boards of Pharmacy (NABP) Accredited Digital Pharmacy. This independent, third-party verification demonstrates how our operations meet the highest standards for patients who count on convenient, reliable and safe online pharmacy services.&#xa0;</p>"
    },
    {
      "index": 87,
      "heading": "H2: ",
      "text": "We use cookies and similar tools to make your use of this website easy and to keep it working properly. We may share data about you and how you use the site with third parties, such as analytics and marketing partners. Learn more in our Privacy Policy and Terms of Use. By continuing to use the site, you agree to this.",
      "words": 61,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (61 words; target 80-220)."
      ],
      "html": "<p class=\"o5-legal-banner-container__body\" qa_handles=\"o5-legal-banner-container__body\"> We use cookies and similar tools to make your use of this website easy and to keep it working properly. We may share data about you and how you use the site with third parties, such as analytics and marketing partners. Learn more in our <a href=\"https://www.optum.com/en/privacy-policy.html\" target=\"_self\"><strong>Privacy Policy</strong></a> and <a href=\"https://www.optum.com/en/terms-of-use.html\" target=\"..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

72 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

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  "passing": 4,
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      "headingHtml": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2>",
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      "paragraphHtml": "<p><span class=\"o5-text__body-1\">Provide your contact details below, so one of our product specialists can schedule a call.</span></p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
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      "heading": "Get in touch",
      "headingHtml": "<h2 class=\"o5-marketo-form__pre-headline\" id=\"marketoForm-PreContent-Modal\" tabindex=\"-1\" qa-handles=\"marketoFormPreHeadline\"> Get in touch </h2>",
      "firstParagraph": "Contact our sales team Connect with us for solutions or services.",
      "paragraphHtml": "<p><span class=\"o5-text__heading-5\">Contact our sales team<br> </span><strong><span class=\"o5-text__body-3\">Connect with us for solutions or services.</span></strong></p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Helping 8 out of 10 health plans provide health benefits",
      "headingHtml": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Lower costs, smarter operations",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Lower costs, smarter operations </h3>",
      "firstParagraph": "Lower medical and administrative spend with advanced analytics.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \">Lower medical and administrative spend with advanced analytics.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Proven savings at scale",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Proven savings at scale </h3>",
      "firstParagraph": "See how a leading health plan lowered the total cost of care.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">See how a leading health plan lowered the total cost of care.</span></p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Solutions that fit your needs",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Solutions that fit your needs </h3>",
      "firstParagraph": "Choose the capabilities that matter most to your plan.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Choose the capabilities that matter most to your plan.</span></p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "headingHtml": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Streamline clinical operations",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Streamline clinical operations </h3>",
      "firstParagraph": "Lower documentation burden and improve care team efficiency.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Lower documentation burden and improve care team efficiency.&#xa0;</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Improving workflows in practice",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Improving workflows in practice </h3>",
      "firstParagraph": "See how providers increase efficiency and lower burnout.",
      "paragraphHtml": "<p style=\" font-size: 14.0px; \"><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">See how providers increase efficiency and lower burnout.&#xa0;</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tools that work your way",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Tools that work your way </h3>",
      "firstParagraph": "Adopt EHR-ready solutions that fit your workflows.",
      "paragraphHtml": "<p><span style=\" font-size: 14.0px; \" class=\"o5-text__body-2\">Adopt EHR-ready solutions that fit your workflows.&#xa0;</span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Trusted by 8 out of 10 Fortune 100 companies",
      "headingHtml": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Trusted by 8 out of 10 Fortune 100 companies</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Solutions for employers",
      "headingHtml": "<h3 class=\"o5-simple-card-short-variation__eyebrow dmp-type__body-2-bold \" qa_handles=\"o5-simple-card-short-variation__eyebrow\"> Solutions for employers </h3>",
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      "headingHtml": "<h3 style=\" padding-top: 20.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Data and analytics</strong></span></h3>",
      "firstParagraph": "Turn real-world data into insights you can use.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Turn real-world data into insights you can use.</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Financial solutions",
      "headingHtml": "<h3 style=\" padding-top: 20.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Financial solutions</strong></span></h3>",
      "firstParagraph": "Reduce friction across payment workflows.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Reduce friction across payment workflows.</span></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Health benefits solutions",
      "headingHtml": "<h3 style=\" padding-top: 20.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Health benefits solutions</strong></span></h3>",
      "firstParagraph": "Design benefit plans that fit people’s lives.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Design benefit plans that fit people&#x2019;s lives.</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Healthcare access",
      "headingHtml": "<h3 style=\" padding-top: 30.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Healthcare access</strong></span></h3>",
      "firstParagraph": "Help people get the right care at the right time.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Help people get the right care at the right time.</span></p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Operations and technology",
      "headingHtml": "<h3 style=\" padding-top: 30.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Operations and technology</strong></span></h3>",
      "firstParagraph": "Modernize your team processes and workflows.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Modernize your team processes and workflows.</span></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pharmacy benefit management",
      "headingHtml": "<h3 style=\" padding-top: 30.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Pharmacy benefit management</strong></span></h3>",
      "firstParagraph": "Drive better health outcomes and lower costs.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Drive better health outcomes and lower costs.</span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "Pharmacies",
      "headingHtml": "<h3 style=\" padding-top: 30.0px; \"><span class=\"o5-text__body-1-bold\" style=\" font-size: 16.0px; \"><strong>Pharmacies</strong></span></h3>",
      "firstParagraph": "Improve medication adherence and access.",
      "paragraphHtml": "<p style=\" padding-right: 40.0px; \"><span class=\"o5-text__body-1\" style=\" font-size: 14.0px; \">Improve medication adherence and access.</span></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Accredited for quality",
      "headingHtml": "<h2 class=\"o5-awards-certifications__copy-headline dmp-type__display-3\" qa-handles=\"o5-awards-certifications__copy-headline\">Accredited for quality</h2>",
      "firstParagraph": "Optum programs meet rigorous healthcare industry standards for safety, reliable outcomes and continuous improvement.",
      "paragraphHtml": "<p>Optum programs meet rigorous healthcare industry standards for safety, reliable outcomes and continuous improvement.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "NCQA – Population Health Program",
      "headingHtml": "<h3 id=\"award-heading-31f111f1e545a2997b624c8c\" class=\"o5-award-card__heading dmp-type__heading-4\" qa-handles=\"o5-award-card__heading\">NCQA &#x2013; Population Health Program</h3>",
      "firstParagraph": "The Optum Health Population Health Program accreditation from the National Committee for Quality Assurance (NCQA) validates that our approach to managing defined populations follows industry best practices — helping keep members healthier while reducing unnecessary costs.",
      "paragraphHtml": "<p>The Optum Health Population Health Program accreditation from the National Committee for Quality Assurance (NCQA) validates that our approach to managing defined populations follows industry best practices &#x2014; helping keep members healthier while reducing unnecessary costs.</p>",
      "words": 35,
      "direct": false,
      "issue": "First paragraph is 35 words and does not look like a concise direct answer."
    },
    {
      "heading": "NCQA – Wellness and Health Promotion",
      "headingHtml": "<h3 id=\"award-heading-db16c1d106918d4d77181cfb\" class=\"o5-award-card__heading dmp-type__heading-4\" qa-handles=\"o5-award-card__heading\">NCQA &#x2013; Wellness and Health Promotion</h3>",
      "firstParagraph": "Optum Health earned the National Committee for Quality Assurance (NCQA) Certification in Wellness and Health Promotion for Health Appraisal and Self-Management Tools — independent validation that our wellness programs use evidence-based methods proven to support health and improve outcomes.",
      "paragraphHtml": "<p>Optum Health earned the National Committee for Quality Assurance (NCQA) Certification in Wellness and Health Promotion for Health Appraisal and Self-Management Tools &#x2014; independent validation that our wellness programs use evidence-based methods proven to support health and improve outcomes.</p>",
      "words": 38,
      "direct": false,
      "issue": "First paragraph is 38 words and does not look like a concise direct answer."
    },
    {
      "heading": "Healthcare insights",
      "headingHtml": "<h2 style=\" padding-top: 50.0px; \"><span class=\"o5-text__enterprise-serif-text-semibold\" style=\" font-size: 38.0px; \">Healthcare insights</span></h2>",
      "firstParagraph": "Explore new perspectives, research and ideas from across healthcare.",
      "paragraphHtml": "<p><span class=\"o5-text__body-1\">Explore new perspectives, research and ideas from across healthcare.</span></p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Consumer-centric health care research report",
      "headingHtml": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/consumer-centric-health-care-research-report.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Consumer-centric health care research report </a> </h2>",
      "firstParagraph": "Examine the acceleration toward consumer-centric care with insights and perspective from healthcare leaders.",
      "paragraphHtml": "<p class=\"dmp-type__body-2 o5-article-list-card__description dmp-type__body-2 type__body-2\" qa_handles=\"o5-article-list-card__description\"> Examine the acceleration toward consumer-centric care with insights and perspective from healthcare leaders. </p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "How AI in pharmacy is powering new innovations",
      "headingHtml": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/how-ai-powering-new-pharmacy-innovations.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> How AI in pharmacy is powering new innovations </a> </h2>",
      "firstParagraph": "From predicting drug trend to earlier fraud protection, see how we’re leveraging AI to improve operations for clients and members.",
      "paragraphHtml": "<p class=\"dmp-type__body-2 o5-article-list-card__description dmp-type__body-2 type__body-2\" qa_handles=\"o5-article-list-card__description\"> From predicting drug trend to earlier fraud protection, see how we&#x2019;re leveraging AI to improve operations for clients and members. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Mental health: Optum addresses the great information divide",
      "headingHtml": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/information-divide-mental-health-data.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Mental health: Optum addresses the great information divide </a> </h2>",
      "firstParagraph": "Explore the challenges and opportunities in using mental health data to understand prevalence, risk, impact and treatment in patients, members and communities.",
      "paragraphHtml": "<p class=\"dmp-type__body-2 o5-article-list-card__description dmp-type__body-2 type__body-2\" qa_handles=\"o5-article-list-card__description\"> Explore the challenges and opportunities in using mental health data to understand prevalence, risk, impact and treatment in patients, members and communities. </p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sign up for the latest industry news & insights",
      "headingHtml": "<h2><span style=\" font-size: 30.0px; line-height: 50.0%; \" class=\"o5-text__enterprise-serif-text-regular\">Sign up for the latest industry news &amp; insights</span></h2>",
      "firstParagraph": "Get perspectives from leaders on the hot topics driving change.",
      "paragraphHtml": "<p><span class=\"o5-text__body-1\">Get perspectives from leaders on the hot topics driving change.</span></p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get top healthcare news, executive insights, research and analysis delivered directly to your inbox.",
      "headingHtml": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Get top healthcare news, executive insights, research and analysis delivered directly to your inbox. </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Current customer resources",
      "headingHtml": "<h2 style=\" text-align: center; \"><span class=\"o5-text__enterprise-sans-regular\" style=\" font-size: 42.0px; \">Current customer</span> <span class=\"o5-text__enterprise-serif-text-semibold-italic\" style=\" font-size: 42.0px; \">resources</span></h2>",
      "firstParagraph": "Explore helpful resources and get support.",
      "paragraphHtml": "<p style=\" text-align: center; \"><span class=\"o5-text__body-1\">Explore helpful resources and get support.</span></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get reliable support",
      "headingHtml": "<h3><span class=\"o5-text__enterprise-serif-text-regular\" style=\" font-size: 24.0px; line-height: 50.0%; \">Get reliable support</span></h3>",
      "firstParagraph": "Find product support portals, enrollment forms, payer lists and more.",
      "paragraphHtml": "<p><span class=\"o5-text__body-2\">Find product support portals, enrollment forms, payer lists and more.</span></p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Join our community",
      "headingHtml": "<h3><span class=\"o5-text__enterprise-serif-text-regular\" style=\" font-size: 24.0px; line-height: 50.0%; \">Join our community</span></h3>",
      "firstParagraph": "Whether it's about health care, financial or pharmacy-related services, we'll help you find the answer you need.",
      "paragraphHtml": "<p><span class=\"o5-text__body-2\">Whether it&apos;s about health care, financial or pharmacy-related services, we&apos;ll help you find the answer you need.</span></p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find out how Optum can support you",
      "headingHtml": "<h2><span class=\"o5-text__enterprise-serif-text-regular\" style=\" font-size: 30.0px; line-height: 50.0%; \">Find out how Optum can support you</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

72 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 24,
  "questionH2s": [
    {
      "index": 20,
      "text": "How AI in pharmacy is powering new innovations",
      "isQuestion": true,
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/how-ai-powering-new-pharmacy-innovations.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> How AI in pharmacy is powering new innovations </a> </h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 5,
  "schemaBlocks": 2,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 83/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: optum, business, helping, create, solutions, support, modern, connected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

83/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 83/100 and needs improvement.

Evidence

{
  "title": "Optum Business - Helping to Create Better Healthcare Solutions",
  "h1": "Healthcare solutions to support a more modern, connected system",
  "description": "See how we can help you build a better healthcare system through consulting, data, health benefits, operations, pharmacy benefit management and more.",
  "topicOverlap": 0.3333333333333333,
  "definitionCount": 5,
  "topicTerms": [
    "optum",
    "business",
    "helping",
    "create",
    "better",
    "healthcare",
    "solutions",
    "support",
    "more",
    "modern",
    "connected",
    "system"
  ],
  "descriptionTerms": [
    "see",
    "help",
    "build",
    "better",
    "healthcare",
    "system",
    "through",
    "consulting",
    "data",
    "health",
    "benefits",
    "operations",
    "pharmacy",
    "benefit",
    "management",
    "more"
  ],
  "missingFromDescription": [
    "optum",
    "business",
    "helping",
    "create",
    "solutions",
    "support",
    "modern",
    "connected"
  ],
  "score": 83,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Contact our sales team",
      "html": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2>"
    },
    {
      "text": "Get in touch",
      "html": "<h2 class=\"o5-marketo-form__pre-headline\" id=\"marketoForm-PreContent-Modal\" tabindex=\"-1\" qa-handles=\"marketoFormPreHeadline\"> Get in touch </h2>"
    },
    {
      "text": "Helping 8 out of 10 health plans provide health benefits",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>"
    },
    {
      "text": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>"
    },
    {
      "text": "Trusted by 8 out of 10 Fortune 100 companies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Trusted by 8 out of 10 Fortune 100 companies</h2>"
    },
    {
      "text": "Partnering with federal agencies in 50 states & 20 state agencies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Partnering with federal agencies in 50 states &amp; 20 state agencies </h2>"
    },
    {
      "text": "Supporting 140 life sciences organizations",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 140 life sciences organizations</h2>"
    },
    {
      "text": "Delivering value-based care to 7 million patients",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Delivering value-based care to 7 million patients</h2>"
    },
    {
      "text": "Helping 8 out of 10 health plans provide health benefits",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>"
    },
    {
      "text": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>"
    },
    {
      "text": "Trusted by 8 out of 10 Fortune 100 companies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Trusted by 8 out of 10 Fortune 100 companies</h2>"
    },
    {
      "text": "Partnering with federal agencies in 50 states & 20 state agencies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Partnering with federal agencies in 50 states &amp; 20 state agencies </h2>"
    },
    {
      "text": "Supporting 140 life sciences organizations",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 140 life sciences organizations</h2>"
    },
    {
      "text": "Delivering value-based care to 7 million patients",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Delivering value-based care to 7 million patients</h2>"
    },
    {
      "text": "Our healthcare solutions",
      "html": "<h2 style=\" padding-top: 40.0px; \"><span style=\" font-size: 46.0px; line-height: 48.0px; \" class=\"o5-text__enterprise-serif-text-semibold\">Our healthcare solutions</span></h2>"
    },
    {
      "text": "Accredited for quality",
      "html": "<h2 class=\"o5-awards-certifications__copy-headline dmp-type__display-3\" qa-handles=\"o5-awards-certifications__copy-headline\">Accredited for quality</h2>"
    },
    {
      "text": "Healthcare insights",
      "html": "<h2 style=\" padding-top: 50.0px; \"><span class=\"o5-text__enterprise-serif-text-semibold\" style=\" font-size: 38.0px; \">Healthcare insights</span></h2>"
    },
    {
      "text": "Consumer-centric health care research report",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/consumer-centric-health-care-research-report.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Consumer-centric health care research report </a> </h2>"
    },
    {
      "text": "How AI in pharmacy is powering new innovations",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/how-ai-powering-new-pharmacy-innovations.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> How AI in pharmacy is powering new innovations </a> </h2>"
    },
    {
      "text": "Mental health: Optum addresses the great information divide",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/information-divide-mental-health-data.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Mental health: Optum addresses the great information divide </a> </h2>"
    },
    {
      "text": "Sign up for the latest industry news & insights",
      "html": "<h2><span style=\" font-size: 30.0px; line-height: 50.0%; \" class=\"o5-text__enterprise-serif-text-regular\">Sign up for the latest industry news &amp; insights</span></h2>"
    },
    {
      "text": "Get top healthcare news, executive insights, research and analysis delivered directly to your inbox.",
      "html": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Get top healthcare news, executive insights, research and analysis delivered directly to your inbox. </h2>"
    },
    {
      "text": "Current customer resources",
      "html": "<h2 style=\" text-align: center; \"><span class=\"o5-text__enterprise-sans-regular\" style=\" font-size: 42.0px; \">Current customer</span> <span class=\"o5-text__enterprise-serif-text-semibold-italic\" style=\" font-size: 42.0px; \">resources</span></h2>"
    },
    {
      "text": "Find out how Optum can support you",
      "html": "<h2><span class=\"o5-text__enterprise-serif-text-regular\" style=\" font-size: 30.0px; line-height: 50.0%; \">Find out how Optum can support you</span></h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Optum Business - Helping to Create Better Hea... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Optum Business - Helping to Create Better Hea... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Optum Business - Helping to Create Better Hea... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Optum Business - Helping to Create Better Hea... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 79708
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 79708
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html;charset=utf-8",
            "length": 79708
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Contact our sales team",
      "html": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Contact our sales team </h2>"
    },
    {
      "text": "Get in touch",
      "html": "<h2 class=\"o5-marketo-form__pre-headline\" id=\"marketoForm-PreContent-Modal\" tabindex=\"-1\" qa-handles=\"marketoFormPreHeadline\"> Get in touch </h2>"
    },
    {
      "text": "Helping 8 out of 10 health plans provide health benefits",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>"
    },
    {
      "text": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>"
    },
    {
      "text": "Trusted by 8 out of 10 Fortune 100 companies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Trusted by 8 out of 10 Fortune 100 companies</h2>"
    },
    {
      "text": "Partnering with federal agencies in 50 states & 20 state agencies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Partnering with federal agencies in 50 states &amp; 20 state agencies </h2>"
    },
    {
      "text": "Supporting 140 life sciences organizations",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 140 life sciences organizations</h2>"
    },
    {
      "text": "Delivering value-based care to 7 million patients",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Delivering value-based care to 7 million patients</h2>"
    },
    {
      "text": "Helping 8 out of 10 health plans provide health benefits",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Helping 8 out of 10 health plans provide health benefits</h2>"
    },
    {
      "text": "Supporting 8 out of 10 U.S. hospitals in patient care",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 8 out of 10 U.S. hospitals in patient care</h2>"
    },
    {
      "text": "Trusted by 8 out of 10 Fortune 100 companies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Trusted by 8 out of 10 Fortune 100 companies</h2>"
    },
    {
      "text": "Partnering with federal agencies in 50 states & 20 state agencies",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Partnering with federal agencies in 50 states &amp; 20 state agencies </h2>"
    },
    {
      "text": "Supporting 140 life sciences organizations",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Supporting 140 life sciences organizations</h2>"
    },
    {
      "text": "Delivering value-based care to 7 million patients",
      "html": "<h2 class=\"dmp-col-12 dmp-col-lg-5 o5-bundle__textblock dmp-type__display-3 o5-bundle__textblock--dark\" qa_handles=\"o5-bundle_h2\">Delivering value-based care to 7 million patients</h2>"
    },
    {
      "text": "Our healthcare solutions",
      "html": "<h2 style=\" padding-top: 40.0px; \"><span style=\" font-size: 46.0px; line-height: 48.0px; \" class=\"o5-text__enterprise-serif-text-semibold\">Our healthcare solutions</span></h2>"
    },
    {
      "text": "Accredited for quality",
      "html": "<h2 class=\"o5-awards-certifications__copy-headline dmp-type__display-3\" qa-handles=\"o5-awards-certifications__copy-headline\">Accredited for quality</h2>"
    },
    {
      "text": "Healthcare insights",
      "html": "<h2 style=\" padding-top: 50.0px; \"><span class=\"o5-text__enterprise-serif-text-semibold\" style=\" font-size: 38.0px; \">Healthcare insights</span></h2>"
    },
    {
      "text": "Consumer-centric health care research report",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/consumer-centric-health-care-research-report.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Consumer-centric health care research report </a> </h2>"
    },
    {
      "text": "How AI in pharmacy is powering new innovations",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/how-ai-powering-new-pharmacy-innovations.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> How AI in pharmacy is powering new innovations </a> </h2>"
    },
    {
      "text": "Mental health: Optum addresses the great information divide",
      "html": "<h2 class=\"o5-article-list-card__title-label dmp-type__heading-6 type__heading-6\" qa_handles=\"o5-article-list-card__title-label\"> <a href=\"/en/insights/information-divide-mental-health-data.html\" class=\"o5-article-list-card__action-link\" qa_handles=\"o5-article-list-card__action-link\"> Mental health: Optum addresses the great information divide </a> </h2>"
    },
    {
      "text": "Sign up for the latest industry news & insights",
      "html": "<h2><span style=\" font-size: 30.0px; line-height: 50.0%; \" class=\"o5-text__enterprise-serif-text-regular\">Sign up for the latest industry news &amp; insights</span></h2>"
    },
    {
      "text": "Get top healthcare news, executive insights, research and analysis delivered directly to your inbox.",
      "html": "<h2 class=\"o5-marketo-form__headline\" id=\"marketoForm-Modal\" qa-handles=\"marketoFormHeadline\"> Get top healthcare news, executive insights, research and analysis delivered directly to your inbox. </h2>"
    },
    {
      "text": "Current customer resources",
      "html": "<h2 style=\" text-align: center; \"><span class=\"o5-text__enterprise-sans-regular\" style=\" font-size: 42.0px; \">Current customer</span> <span class=\"o5-text__enterprise-serif-text-semibold-italic\" style=\" font-size: 42.0px; \">resources</span></h2>"
    },
    {
      "text": "Find out how Optum can support you",
      "html": "<h2><span class=\"o5-text__enterprise-serif-text-regular\" style=\" font-size: 30.0px; line-height: 50.0%; \">Find out how Optum can support you</span></h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Optum Business - Helping to Create Better Hea... work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Optum Business - Helping to Create Better Hea... free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Optum Business - Helping to Create Better Hea... compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Optum Business - Helping to Create Better Hea...?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Optum Business - Helping to Create Better Hea... compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html;charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html;charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html;charset=utf-8",
        "length": 79708,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html;charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
          "compatibleContentType": false,
          "contentLength": 64219,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": true,
          "links": [
            "/content/business/en/page-not-found",
            "/javascript",
            "//'",
            "/tag/tag.js",
            "/script",
            "/javascript",
            "/.rum/@adobe/helix-rum-js@%5E2/dist/micro.js",
            "/script",
            "/etc.clientlibs/dmp/clientlibs/clientlib-optum/resources/fonts/material-icons/Material-Symbols-Rounded.woff2",
            "/woff2"
          ],
          "rawExcerpt": "\n\n<!-- The value of the query parameter \"id\" is: null -->\n<!-- The value of the query parameter \"partner\" is: null -->\n<!-- The value of the query parameter \"type\" is: null -->\n<!-- The path of the current page is: /content/business/en/page-not-found -->\n<!DOCTYPE html>\n<html lang=\"en\">\n  <head>\n    <meta charset=\"UTF-8\"/>\n\n    <!-- BEGIN LivePerson Monitor. -->\n    <!--    <script type=\"text/javascript\" fetchPriority=\"high\">\n            window.lpTag = window.lpTag || {}, 'undefined' == typeof window.lpTag._tagCount ? (window.lpTag = { wl: lpTag.wl || null, scp: lpTag.scp || null, site: '23120590' || '', section: lpTag.section || '', tagletSection: lpTag.tagletSection || null, autoStart: lpTag.autoStart !== !1, ovr: lpTag.ovr || {}, _v: '1.10.0', _tagCount: 1, protocol: 'https:', events: {"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html;charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 403,
        "contentType": "text/html; charset=iso-8859-1",
        "length": 239,
        "text": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>403 Forbidden</title>\n</head><body>\n<h1>Forbidden</h1>\n<p>You don't have permission to access this resource.</p>\n</body></html>\n"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 403,
          "contentType": "text/html; charset=iso-8859-1",
          "length": 239,
          "text": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>403 Forbidden</title>\n</head><body>\n<h1>Forbidden</h1>\n<p>You don't have permission to access this resource.</p>\n</body></html>\n"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 403,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 239
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 403,
            "contentType": "text/html; charset=iso-8859-1",
            "length": 239
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 403,
        "contentType": "text/html; charset=iso-8859-1"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//W3C//DTD HTML 4.01//EN\" \"http://www.w3.org/TR/html4/strict.dtd\">\n<html><head>\n<title>403 Forbidden</title>\n</head><body>\n<h1>Forbidden</h1>\n<p>You don't have permission to access this resource.</p>\n</body></html>\n"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://business.optum.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://business.optum.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://business.optum.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://business.optum.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

20 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

LCP breakdown

20 Fail

Check name

LCP breakdown

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

20 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 206 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 206 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 120
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

11 Fail

Check name

Loading performance

Score

46/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 9.827422500000006
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 35,
      "displayValue": "2.9 s",
      "numericValue": 2924.1218624968087
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 24,
      "displayValue": "360 ms",
      "numericValue": 356
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 1,
      "displayValue": "12.7 s",
      "numericValue": 12709.151969774091
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 10 ms",
      "numericValue": 10
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 0,
      "displayValue": "6.5 s",
      "numericValue": 6457.962455988157
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 8,
      "displayValue": "860 ms",
      "numericValue": 863.5000000000009
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 96,
      "displayValue": "0.7 s",
      "numericValue": 741.0276567368644
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

10 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 13,209 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Total size was 13,209 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 13525870
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 10, 2026	51/100	Level 3, Bot-Aware	Current report