Rescan Report
Share Report
Copy Report Link
Rescan Report
Share Report
Copy Report Link
Export Report
57/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability51%Agent Easeof Use6%Security& Trust40%GEO, AIO, AEO78%SEO92%Performance& Accessibility75%
  • AI Discoverability 51 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 40 out of 100
  • GEO, AIO and AEO 78 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 75 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

The Best Bed for Better Sleep | Casper Online Mattress Store favicon

The Best Bed for Better Sleep | Casper Online Mattress Store

Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
51
Needs work13110View details
Discoverability
86
Mostly ready630View details
Content Readiness
53
Needs work740View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
6
Priority fix8303View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable480View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
78
Mostly ready7211View details
GEO Readiness
85
Mostly ready204
AIO Readiness
79
Mostly ready313View details
AEO Readiness
71
Needs work214View details
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
40
Priority fix630View details
Security & Trust
40
Priority fix230View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
75
Mostly ready1926View details
Performance
62
Needs work1226View details
Accessibility
100
Strong700

Prioritized recommendations

Issues ranked by score impact

47 items need attention

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

100 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "//casper.com/cdn/shop/t/1675/assets/theme.css?v=178992191385559110461780685890",
            "rel": "preload"
          },
          {
            "url": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Regular.woff2?v=1738856457",
            "rel": "preload",
            "type": "font/woff2"
          },
          {
            "url": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Medium.woff2?v=1738856457",
            "rel": "preload",
            "type": "font/woff2"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n\n<html lang=\"en\" dir=\"ltr\">\n  <head>\n\n    <meta charset=\"utf-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, height=device-height\">\n    <meta name=\"theme-color\" content=\"#ffffff\">\n    \n    \n    \n    \n    \n\n    <title>\n      \n        404 Not Found\n      \n    </title>\n\n    \n\n    <link rel=\"canonical\" href=\"https://casper.com/404\"><link rel=\"shortcut icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=96\">\n      <link rel=\"apple-touch-icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=180\"><link href=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Regular.woff2?v=1738856457\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\" rel=\"preload\">\n    <lin"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n\n<html lang=\"en\" dir=\"ltr\">\n  <head>\n\n    <meta charset=\"utf-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, height=device-height\">\n    <meta name=\"theme-color\" content=\"#ffffff\">\n    \n    \n    \n    \n    \n\n    <title>\n      \n        404 Not Found\n      \n    </title>\n\n    \n\n    <link rel=\"canonical\" href=\"https://casper.com/404\"><link rel=\"shortcut icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=96\">\n      <link rel=\"apple-touch-icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=180\"><link href=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Regular.woff2?v=1738856457\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\" rel=\"preload\">\n    <lin"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

33 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": "block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check
01

Issue

HSTS header is missing or incomplete.

02

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence
{
  "header": "strict-transport-security",
  "value": "max-age=7889238"
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: skipped heading levels.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h1: Casper Sleep",
      "h2: Save 20% on The One and Cloud One*",
      "h3: Your bed has been waiting for you.",
      "h2: Save 25% on Bundles*",
      "h3: Save 10% on 2+ Pillows, and get a free Adjustable Base with Max Mattress purchase.",
      "h2: Discover the Casper difference.",
      "h2: Over 110,000+ 5-star reviews",
      "h3: \"Wish I bought it sooner\"",
      "h2: What's keeping you up at night?",
      "h3: There's a Casper for everyone",
      "h2: Save up to 25% sitewide.",
      "h2: Let's find the perfect sleep solution for you.",
      "h3: We make sleep easy.",
      "h3: 4 out of 5",
      "h3: 5 highly rated mattresses",
      "h3: 9 out of 10",
      "h3: Getting deeper sleep isn't that deep.",
      "h3: Rest assured",
      "h3: Quick & simple",
      "h3: Love your sleep",
      "h3: Free delivery",
      "h2: Sleep now, pay over time.",
      "h2: Your story is our story.",
      "h2: Supports your head and neck without flattening.",
      "h2: \"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "h2: \"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "h2: \"I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!\" - Michelle",
      "h2: \"They feel amazing and keep me cool all night.\" - Alan",
      "h2: Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "h2: Supports your head and neck without flattening.",
      "h2: Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "h2: \"They feel amazing and keep me cool all night.\" - Alan",
      "h2: Snow Technology from cover to core works to keep you cool all night long.",
      "h2: \"They feel amazing and keep me cool all night.\" - Alan",
      "h2: Snow Technology from cover to core works to keep you cool all night long.",
      "h2: Find a Casper store near you",
      "h2: Connect with a Sleep Specialist",
      "h2: Frequently Asked Questions",
      "h2: Casper Trademarks",
      "h3: What is Comp. Value?",
      "h3: How does Casper create the best value products for their sleepers?",
      "h5: Everything must help sleep and must be tested.",
      "h5: Every Casper mattress is designed and assembled in the USA.",
      "h5: We don’t rely on gimmicks—just 12+ years of expertise.",
      "h5: We don’t sleep on getting you the best possible deal."
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 45,
    "links": 338,
    "inaccessibleLinks": 0,
    "buttons": 63,
    "inaccessibleButtons": 0,
    "images": 113,
    "imagesWithAlt": 113,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 2,
    "missingAutocompleteInputs": 0
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "casper.com",
        "probes": [
          {
            "name": "_index._agents.casper.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.casper.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "casper.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input name="q"> is missing tool-param-description.
    • <input name="contact[email]"> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 400,
        "interactiveWithTags": 0,
        "totalCount": 402,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"contact[email]\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 400,
        "interactiveWithTags": 0,
        "totalCount": 402,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 400,
    "interactiveWithTags": 0,
    "totalCount": 402,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"contact[email]\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Structured Markdown body".

11 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Markdown response is missing a heading.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

67/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Structured Markdown body".

Validation steps

  1. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "markdown-content",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/markdown; charset=utf-8"
      },
      "issue": "Content-Type \"text/markdown; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "pass",
      "evidence": {
        "vary": "Accept, accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept, accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 57513,
        "excerpt": "<!doctype html>\n\n<html lang=\"en\" dir=\"ltr\">\n  <head>\n\n    <meta charset=\"utf-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, height=device-height\">\n    <meta name=\"theme-color\" content=\"#ffffff\">\n    \n    \n    ",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/pages/why-casper",
      "text": "About Us",
      "html": "<a href=\"/pages/why-casper\" class> <span class=\" bold-heading-link-faded \">About Us</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_about_us\"></p> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/casper/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/casper/\" class=\"tap-area\" target=\"_blank\" rel=\"noopener\" aria-label=\"Follow on LinkedIn\"><svg role=\"presentation\" focusable=\"false\" width=\"27\" height=\"27\" class=\"icon icon-linkedin\" viewBox=\"0 0 24 24\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.349 5.478a1.875 1.875 0 1 0-3.749 0 1.875 1.875 0 1 0 3.749 0ZM7.092 19.2H3.857V8.78h3.235V19.2ZM12.22 8.78H9.121V19.2h3.228v-5.154c0-1.36.257-2.676 1.94-2.676 1.658 0 1.68 1.554 1.68 2.763V19.2H19.2v..."
    }
  ],
  "contactLinks": [
    {
      "href": "/collections/pillows",
      "text": "Classic Soft, supportive, huggable.",
      "html": "<a href=\"/collections/pillows\" class> <span class=\" bold-heading-link-faded \">Classic</span> <p class=\"nav_sub_link_description\" data-menu-name=\"pillows_classic\">Soft, supportive, huggable.</p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Help",
      "html": "<a href=\"/pages/contact\" class> <span class=\" bold-heading-link-faded \">Help</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_help\"></p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a aria-label=\"Navigate to Contact Us\" href=\"/pages/contact\" class=\" bold-sub-menu-text\"> <span class=\"reversed-link hover:show \">Contact Us</span> </a>"
    },
    {
      "href": "https://casper.com/products/casper-one-foam?variant=41670971261009",
      "text": "The One. Navigate to Mattresses page. The One Comforting foam with medium-firm support.",
      "html": "<a aria-label=\"Navigate to The One\" class=\"group block w-full\" href=\"https://casper.com/products/casper-one-foam?variant=41670971261009\"> <span class=\"sr-only\">The One. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">The One</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_the_one\">Comforting foam with medium-firm support.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-dream-hybrid?variant=41611237949521",
      "text": "Dream. Navigate to Mattresses page. Dream Hybrid support & unique responsive feel.",
      "html": "<a aria-label=\"Navigate to Dream\" class=\"group block w-full\" href=\"https://casper.com/products/casper-dream-hybrid?variant=41611237949521\"> <span class=\"sr-only\">Dream. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_dream\">Hybrid support &amp; unique responsive feel.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-dream-max-hybrid?variant=41670972178513",
      "text": "Dream Max. Navigate to Mattresses page. Dream Max Max support where your body needs it most.",
      "html": "<a aria-label=\"Navigate to Dream Max\" class=\"group block w-full\" href=\"https://casper.com/products/casper-dream-max-hybrid?variant=41670972178513\"> <span class=\"sr-only\">Dream Max. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream Max</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_dream_max\">Max support where your body needs it most.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889",
      "text": "Snow Max. Navigate to Mattresses page. Snow Max Cooling & conforming feel with max support.",
      "html": "<a aria-label=\"Navigate to Snow Max\" class=\"group block w-full\" href=\"https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889\"> <span class=\"sr-only\">Snow Max. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Snow Max</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_snow_max\">Cooling &amp; conforming feel with max support.</p> </a>"
    },
    {
      "href": "/products/dream-bundle",
      "text": "Dream Bundle. Navigate to Bundles page. Dream Bundle Supportive sleep in one dreamy bundle.",
      "html": "<a aria-label=\"Navigate to Dream Bundle\" class=\"group block w-full\" href=\"/products/dream-bundle\"> <span class=\"sr-only\">Dream Bundle. Navigate to Bundles page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream Bundle</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"bundles_dream_bundle\">Supportive sleep in one dreamy bundle.</p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a class=\"group block w-full\" href=\"/pages/contact\"><span> <span class=\"reversed-link \">Contact Us</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_contact_us\"></p> </span> </a>"
    },
    {
      "href": "https://casper.com/products/casper-cloud-one-foam?variant=51926050701678",
      "text": "The Foams Layers of responsive, supportive, and breathable foam designed to relieve the day's pressure. Available as: The One or Cloud One From: $699",
      "html": "<a href=\"https://casper.com/products/casper-cloud-one-foam?variant=51926050701678\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=1756856490&amp;width=1000\" alt=\"Two Casper mattresses, the One and Cloud One, on a wooden, split king-sized bed frame\" srcset=\"//casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=1756856490&amp;width=200 200w, //casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=175685649..."
    },
    {
      "href": "https://casper.com/products/casper-snow-v3?variant=41670971949137",
      "text": "The Hybrids A best of both worlds combination of foam and springs with targeted support for your entire back. Available as: Dream or Snow or Dream with QuickCool™ Cover From: $1,620",
      "html": "<a href=\"https://casper.com/products/casper-snow-v3?variant=41670971949137\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=1000\" alt=\"Split King bed with Casper&apos;s Dream and Snow mattresses\" srcset=\"//casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=200 200w, //casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=300 30..."
    },
    {
      "href": "https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889",
      "text": "The Maxes Ergonomically engineered for maximum support, helps ease aches and pains so you wake up refreshed. Available as: Dream Max or Snow Max or Dream Max with QuickCool™ Cover From: $2,720",
      "html": "<a href=\"https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=1755015101&amp;width=1000\" alt=\"Split King bed with Casper&apos;s Dream Max and Snow Max mattresses\" srcset=\"//casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=1755015101&amp;width=200 200w, //casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=17..."
    },
    {
      "href": "/products/double-original-pillow",
      "text": "Original Pillow Double Pack Supports your head and neck without flattening.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">..."
    },
    {
      "href": "/products/casper-snow-max-hybrid-v3",
      "text": "Snow Max Maximum support, and cooling all night.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do..."
    },
    {
      "href": "/products/casper-dream-hybrid",
      "text": "Dream Premium support and comfort. Less interruptions.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded on top. Beneath the image there appears a banner which says, &quot;Consumer Reports. Highly rated hybrid mattress of 2026. See below to learn more. *Consumer Reports does n..."
    },
    {
      "href": "/products/double-original-pillow",
      "text": "Original Pillow Double Pack Supports your head and neck without flattening.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">..."
    },
    {
      "href": "/products/casper-snow-max-hybrid-v3",
      "text": "Snow Max Maximum support, and cooling all night.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do..."
    },
    {
      "href": "/products/casper-dream-max-hybrid",
      "text": "Dream Max Maximum support, minimum aches and pains.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-max-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports..."
    },
    {
      "href": "mailto:[email protected]",
      "text": "Email us",
      "html": "<a class=\"button\" aria-label=\"Email us\" href=\"mailto:[email protected]\">Email us</a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a href=\"/pages/contact\" class=\"inline-block link-faded break-all\">Contact Us</a>"
    },
    {
      "href": "https://help.casper.com/s/?language=en_US",
      "text": "FAQ",
      "html": "<a href=\"https://help.casper.com/s/?language=en_US\" class=\"inline-block link-faded break-all\">FAQ</a>"
    },
    {
      "href": "https://help.casper.com/s/order-history",
      "text": "Order History",
      "html": "<a href=\"https://help.casper.com/s/order-history\" class=\"inline-block link-faded break-all\">Order History</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/pages/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/pages/privacy-policy\" class=\"inline-block link-faded break-all\">Privacy</a>"
    },
    {
      "href": "/pages/terms",
      "text": "Terms",
      "html": "<a href=\"/pages/terms\" class=\"inline-block link-faded break-all\">Terms</a>"
    },
    {
      "href": "/pages/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/pages/privacy-policy\" class=\"copyright-wrapper__link\">Privacy</a>"
    },
    {
      "href": "/pages/terms",
      "text": "Terms",
      "html": "<a href=\"/pages/terms\" class=\"copyright-wrapper__link\">Terms</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/pages/why-casper",
      "text": "About Us",
      "html": "<a href=\"/pages/why-casper\" class> <span class=\" bold-heading-link-faded \">About Us</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_about_us\"></p> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/casper/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/casper/\" class=\"tap-area\" target=\"_blank\" rel=\"noopener\" aria-label=\"Follow on LinkedIn\"><svg role=\"presentation\" focusable=\"false\" width=\"27\" height=\"27\" class=\"icon icon-linkedin\" viewBox=\"0 0 24 24\"> <path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.349 5.478a1.875 1.875 0 1 0-3.749 0 1.875 1.875 0 1 0 3.749 0ZM7.092 19.2H3.857V8.78h3.235V19.2ZM12.22 8.78H9.121V19.2h3.228v-5.154c0-1.36.257-2.676 1.94-2.676 1.658 0 1.68 1.554 1.68 2.763V19.2H19.2v..."
    }
  ],
  "contactLinks": [
    {
      "href": "/collections/pillows",
      "text": "Classic Soft, supportive, huggable.",
      "html": "<a href=\"/collections/pillows\" class> <span class=\" bold-heading-link-faded \">Classic</span> <p class=\"nav_sub_link_description\" data-menu-name=\"pillows_classic\">Soft, supportive, huggable.</p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Help",
      "html": "<a href=\"/pages/contact\" class> <span class=\" bold-heading-link-faded \">Help</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_help\"></p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a aria-label=\"Navigate to Contact Us\" href=\"/pages/contact\" class=\" bold-sub-menu-text\"> <span class=\"reversed-link hover:show \">Contact Us</span> </a>"
    },
    {
      "href": "https://casper.com/products/casper-one-foam?variant=41670971261009",
      "text": "The One. Navigate to Mattresses page. The One Comforting foam with medium-firm support.",
      "html": "<a aria-label=\"Navigate to The One\" class=\"group block w-full\" href=\"https://casper.com/products/casper-one-foam?variant=41670971261009\"> <span class=\"sr-only\">The One. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">The One</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_the_one\">Comforting foam with medium-firm support.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-dream-hybrid?variant=41611237949521",
      "text": "Dream. Navigate to Mattresses page. Dream Hybrid support & unique responsive feel.",
      "html": "<a aria-label=\"Navigate to Dream\" class=\"group block w-full\" href=\"https://casper.com/products/casper-dream-hybrid?variant=41611237949521\"> <span class=\"sr-only\">Dream. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_dream\">Hybrid support &amp; unique responsive feel.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-dream-max-hybrid?variant=41670972178513",
      "text": "Dream Max. Navigate to Mattresses page. Dream Max Max support where your body needs it most.",
      "html": "<a aria-label=\"Navigate to Dream Max\" class=\"group block w-full\" href=\"https://casper.com/products/casper-dream-max-hybrid?variant=41670972178513\"> <span class=\"sr-only\">Dream Max. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream Max</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_dream_max\">Max support where your body needs it most.</p> </a>"
    },
    {
      "href": "https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889",
      "text": "Snow Max. Navigate to Mattresses page. Snow Max Cooling & conforming feel with max support.",
      "html": "<a aria-label=\"Navigate to Snow Max\" class=\"group block w-full\" href=\"https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889\"> <span class=\"sr-only\">Snow Max. Navigate to Mattresses page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Snow Max</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"mattresses_snow_max\">Cooling &amp; conforming feel with max support.</p> </a>"
    },
    {
      "href": "/products/dream-bundle",
      "text": "Dream Bundle. Navigate to Bundles page. Dream Bundle Supportive sleep in one dreamy bundle.",
      "html": "<a aria-label=\"Navigate to Dream Bundle\" class=\"group block w-full\" href=\"/products/dream-bundle\"> <span class=\"sr-only\">Dream Bundle. Navigate to Bundles page.</span> <span aria-hidden=\"true\"> <span style=\"font-size: 18px;\" class=\"reversed-link \">Dream Bundle</span> </span> <p class=\"nav_sub_link_description\" data-mattresses-menu-name=\"bundles_dream_bundle\">Supportive sleep in one dreamy bundle.</p> </a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a class=\"group block w-full\" href=\"/pages/contact\"><span> <span class=\"reversed-link \">Contact Us</span> <p class=\"nav_sub_link_description\" data-menu-name=\"explore_contact_us\"></p> </span> </a>"
    },
    {
      "href": "https://casper.com/products/casper-cloud-one-foam?variant=51926050701678",
      "text": "The Foams Layers of responsive, supportive, and breathable foam designed to relieve the day's pressure. Available as: The One or Cloud One From: $699",
      "html": "<a href=\"https://casper.com/products/casper-cloud-one-foam?variant=51926050701678\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=1756856490&amp;width=1000\" alt=\"Two Casper mattresses, the One and Cloud One, on a wooden, split king-sized bed frame\" srcset=\"//casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=1756856490&amp;width=200 200w, //casper.com/cdn/shop/files/The-Foams-Cloud-One-mattress-cards-PLP.jpg?v=175685649..."
    },
    {
      "href": "https://casper.com/products/casper-snow-v3?variant=41670971949137",
      "text": "The Hybrids A best of both worlds combination of foam and springs with targeted support for your entire back. Available as: Dream or Snow or Dream with QuickCool™ Cover From: $1,620",
      "html": "<a href=\"https://casper.com/products/casper-snow-v3?variant=41670971949137\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=1000\" alt=\"Split King bed with Casper&apos;s Dream and Snow mattresses\" srcset=\"//casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=200 200w, //casper.com/cdn/shop/files/The-Hybrids-Snow-mattress-cards-homepage-hp.jpg?v=1755015090&amp;width=300 30..."
    },
    {
      "href": "https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889",
      "text": "The Maxes Ergonomically engineered for maximum support, helps ease aches and pains so you wake up refreshed. Available as: Dream Max or Snow Max or Dream Max with QuickCool™ Cover From: $2,720",
      "html": "<a href=\"https://casper.com/products/casper-snow-max-hybrid-v3?variant=41670972407889\"> <div> <div class><img src=\"//casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=1755015101&amp;width=1000\" alt=\"Split King bed with Casper&apos;s Dream Max and Snow Max mattresses\" srcset=\"//casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=1755015101&amp;width=200 200w, //casper.com/cdn/shop/files/The-Maxes-Snow-Max-mattress-cards-homepage-hp.jpg?v=17..."
    },
    {
      "href": "/products/double-original-pillow",
      "text": "Original Pillow Double Pack Supports your head and neck without flattening.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">..."
    },
    {
      "href": "/products/casper-snow-max-hybrid-v3",
      "text": "Snow Max Maximum support, and cooling all night.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do..."
    },
    {
      "href": "/products/casper-dream-hybrid",
      "text": "Dream Premium support and comfort. Less interruptions.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded on top. Beneath the image there appears a banner which says, &quot;Consumer Reports. Highly rated hybrid mattress of 2026. See below to learn more. *Consumer Reports does n..."
    },
    {
      "href": "/products/double-original-pillow",
      "text": "Original Pillow Double Pack Supports your head and neck without flattening.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">..."
    },
    {
      "href": "/products/casper-snow-max-hybrid-v3",
      "text": "Snow Max Maximum support, and cooling all night.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do..."
    },
    {
      "href": "/products/casper-dream-max-hybrid",
      "text": "Dream Max Maximum support, minimum aches and pains.",
      "html": "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-max-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports..."
    },
    {
      "href": "mailto:[email protected]",
      "text": "Email us",
      "html": "<a class=\"button\" aria-label=\"Email us\" href=\"mailto:[email protected]\">Email us</a>"
    },
    {
      "href": "/pages/contact",
      "text": "Contact Us",
      "html": "<a href=\"/pages/contact\" class=\"inline-block link-faded break-all\">Contact Us</a>"
    },
    {
      "href": "https://help.casper.com/s/?language=en_US",
      "text": "FAQ",
      "html": "<a href=\"https://help.casper.com/s/?language=en_US\" class=\"inline-block link-faded break-all\">FAQ</a>"
    },
    {
      "href": "https://help.casper.com/s/order-history",
      "text": "Order History",
      "html": "<a href=\"https://help.casper.com/s/order-history\" class=\"inline-block link-faded break-all\">Order History</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/pages/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/pages/privacy-policy\" class=\"inline-block link-faded break-all\">Privacy</a>"
    },
    {
      "href": "/pages/terms",
      "text": "Terms",
      "html": "<a href=\"/pages/terms\" class=\"inline-block link-faded break-all\">Terms</a>"
    },
    {
      "href": "/pages/privacy-policy",
      "text": "Privacy",
      "html": "<a href=\"/pages/privacy-policy\" class=\"copyright-wrapper__link\">Privacy</a>"
    },
    {
      "href": "/pages/terms",
      "text": "Terms",
      "html": "<a href=\"/pages/terms\" class=\"copyright-wrapper__link\">Terms</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 40,
  "passing": 5,
  "failing": [
    {
      "heading": "Save 20% on The One and Cloud One*",
      "headingHtml": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 20% on The One and Cloud One*</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your bed has been waiting for you.",
      "headingHtml": "<h3 class=\"hero-promo-banner__block-content-subheadline\">Your bed has been waiting for you.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save 25% on Bundles*",
      "headingHtml": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 25% on Bundles*</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save 10% on 2+ Pillows, and get a free Adjustable Base with Max Mattress purchase.",
      "headingHtml": "<h3 class=\"hero-promo-banner__block-content-subheadline\">Save 10% on 2+ Pillows, and get a free Adjustable Base with Max Mattress purchase.</h3>",
      "firstParagraph": "*Savings based on Comp. Value.",
      "paragraphHtml": "<p class=\"hero-promo-banner__block-content-disclaimer\">*Savings based on Comp. Value.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Over 110,000+ 5-star reviews",
      "headingHtml": "<h2 class=\"single-review-banner__headline-text\">Over 110,000+ 5-star reviews</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"Wish I bought it sooner\"",
      "headingHtml": "<h3 class=\"single-review-banner__review-title\">&quot;Wish I bought it sooner&quot;</h3>",
      "firstParagraph": "\"As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It's the perfect mix of soft and firm so I don't sink in but don't feel like I'm sleeping on a box spring.\"",
      "paragraphHtml": "<p class=\"single-review-banner__review-copy\">&quot;As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It&apos;s the perfect mix of soft and firm so I don&apos;t sink in but don&apos;t feel like I&apos;m sleeping on a box spring.&quot;</p>",
      "words": 41,
      "direct": false,
      "issue": "First paragraph is 41 words and does not look like a concise direct answer."
    },
    {
      "heading": "What's keeping you up at night?",
      "headingHtml": "<h2 class=\"h2 mini-collections-card-header\" style=\"--mini-collection-headline-font: var(--heading-font-family-kansas-m);\"> What&apos;s keeping you up at night? </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "There's a Casper for everyone",
      "headingHtml": "<h3 class=\"h3 mini-collections-card-subheader\"> There&apos;s a Casper for everyone </h3>",
      "firstParagraph": "Layers of responsive, supportive, and breathable foam designed to relieve the day's pressure.",
      "paragraphHtml": "<p class>Layers of responsive, supportive, and breathable foam designed to relieve the day&apos;s pressure.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Save up to 25% sitewide.",
      "headingHtml": "<h2 class=\"category-carousel__title\">Save up to 25% sitewide.</h2>",
      "firstParagraph": "Save 20% on The One & Cloud One, 25% on Bundles, and more.",
      "paragraphHtml": "<p>Save 20% on The One &amp; Cloud One, 25% on Bundles, and more.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Let's find the perfect sleep solution for you.",
      "headingHtml": "<h2 class=\"h1\" data-block-id=\"heading_H9x6W9\" data-block-type=\"heading\" style=\"color: #1e306e; --block-heading-font: var(--heading-font-family-kansas-m);\">Let&apos;s find the perfect sleep solution for you.</h2>",
      "firstParagraph": "Take our 2-minute quiz and change your sleep for good.",
      "paragraphHtml": "<p>Take our 2-minute quiz and change your sleep for good.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "4 out of 5",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">4 out of 5</span></h3>",
      "firstParagraph": "customers would recommend Casper to Friends and family.‡",
      "paragraphHtml": "<p><strong>customers would recommend Casper to Friends and family.&#x2021;</strong></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "5 highly rated mattresses",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">5 highly rated mattresses</span></h3>",
      "firstParagraph": "by Consumer Reports including two top-rated mattresses.*",
      "paragraphHtml": "<p><strong>by Consumer Reports including two top-rated mattresses.*</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "9 out of 10",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">9 out of 10</span></h3>",
      "firstParagraph": "customers report improved sleep quality.†",
      "paragraphHtml": "<p><strong>customers report improved sleep quality.&#x2020;</strong></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Getting deeper sleep isn't that deep.",
      "headingHtml": "<h3>Getting deeper sleep isn&apos;t that deep.</h3>",
      "firstParagraph": "Learn more about how Casper makes sleep simple.",
      "paragraphHtml": "<p>Learn more about how Casper makes sleep simple.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Rest assured",
      "headingHtml": "<h3>Rest assured</h3>",
      "firstParagraph": "Limited Warranty*",
      "paragraphHtml": "<p>Limited Warranty*</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Quick & simple",
      "headingHtml": "<h3>Quick &amp; simple</h3>",
      "firstParagraph": "Financing options",
      "paragraphHtml": "<p>Financing options</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Love your sleep",
      "headingHtml": "<h3>Love your sleep</h3>",
      "firstParagraph": "Risk-free trial*",
      "paragraphHtml": "<p>Risk-free trial*</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Free delivery",
      "headingHtml": "<h3>Free delivery</h3>",
      "firstParagraph": "Mattresses ship free*",
      "paragraphHtml": "<p>Mattresses ship free*</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sleep now, pay over time.",
      "headingHtml": "<h2 class=\"h2\" style=\"color: \">Sleep now, pay over time.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your story is our story.",
      "headingHtml": "<h2 class=\"h2 ugc-gallery__headline\">Your story is our story.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"ugc-gallery__subheadline\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supports your head and neck without flattening.",
      "headingHtml": "<h2>Supports your head and neck without flattening.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "headingHtml": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "headingHtml": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>",
      "firstParagraph": "Maximum support, and cooling all night.",
      "paragraphHtml": "<p>Maximum support, and <strong>cooling all night.</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!\" - Michelle",
      "headingHtml": "<h2>&quot;I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!&quot; - Michelle</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "headingHtml": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>",
      "firstParagraph": "Premium support and comfort. Less interruptions.",
      "paragraphHtml": "<p>Premium support and comfort. Less interruptions.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supports your head and neck without flattening.",
      "headingHtml": "<h2>Supports your head and neck without flattening.</h2>",
      "firstParagraph": "Maximum support, and cooling all night.",
      "paragraphHtml": "<p>Maximum support, and <strong>cooling all night.</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "headingHtml": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>",
      "firstParagraph": "As comfortable as it is affordable.",
      "paragraphHtml": "<p>As comfortable as it is affordable.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Snow Technology from cover to core works to keep you cool all night long.",
      "headingHtml": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>",
      "firstParagraph": "A memory foam bed that actually sleeps cool.",
      "paragraphHtml": "<p>A memory foam bed that actually <strong>sleeps cool.</strong></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Snow Technology from cover to core works to keep you cool all night long.",
      "headingHtml": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>",
      "firstParagraph": "Maximum support, minimum aches and pains.",
      "paragraphHtml": "<p>Maximum support, minimum aches and pains.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find a Casper store near you",
      "headingHtml": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Find a Casper store near you </h2>",
      "firstParagraph": "Feel the difference in person. Try products for yourself and chat with a Sleep Specialist at a store near you.",
      "paragraphHtml": "<p>Feel the difference in person. Try products for yourself and chat with a Sleep Specialist at a store near you.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "What is Comp. Value?",
      "headingHtml": "<h3>What is Comp. Value?</h3>",
      "firstParagraph": "Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.",
      "paragraphHtml": "<p><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><span></span><span></span><span>Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.</span><br></p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "How does Casper create the best value products for their sleepers?",
      "headingHtml": "<h3> <span><img alt=\"A woman writing in a book on her Casper Dream mattress.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-2_600x.png?v=1772828509\" loading=\"lazy\"></span>How does Casper create the best value products for their sleepers?</h3>",
      "firstParagraph": "Our team regularly searches the market and tests comparable mattress and sleep products to ensure that ours offer top-quality materials, the most value for your dollar, and the best sleep experience on the market.",
      "paragraphHtml": "<p><span><meta charset=\"utf-8\"> <meta charset=\"utf-8\">Our team regularly searches the market and tests comparable mattress and sleep products to ensure that ours offer top-quality materials, the most value for your dollar, and the best sleep experience on the market.</span></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 77/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: best, bed, better, online, mattress, store.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

77/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 77/100 and needs improvement.

Evidence
{
  "title": "The Best Bed for Better Sleep | Casper Online Mattress Store",
  "h1": "Casper Sleep",
  "description": "Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.",
  "topicOverlap": 0.25,
  "topicTerms": [
    "best",
    "bed",
    "better",
    "sleep",
    "casper",
    "online",
    "mattress",
    "store"
  ],
  "descriptionTerms": [
    "discover",
    "award",
    "winning",
    "mattresses",
    "built",
    "cooler",
    "deeper",
    "sleep",
    "lasting",
    "support",
    "shop",
    "casper",
    "free",
    "shipping",
    "returns"
  ],
  "missingFromDescription": [
    "best",
    "bed",
    "better",
    "online",
    "mattress",
    "store"
  ],
  "score": 77,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

22 image(s) are missing width/height attributes. 182 possible modal/interstitial element(s) detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1.0, height=device-height",
  "visibleWords": 3068,
  "htmlBytes": 727752,
  "imagesMissingDimensions": [
    {
      "src": "//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Cloud One and Down Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Max and Hybrid Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Dream Mattress and Original Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Max Hybrid Mattress Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Best Selling Bundle Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Mattress and Cool Sleep Bundle Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow and Hybrid Snow Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Dream Max Mattress Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Cloud One and Down Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Max and Hybrid Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Dream Mattress and Original Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Max Hybrid Mattress Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Best Selling Bundle Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow Mattress and Cool Sleep Bundle Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Snow and Hybrid Snow Pillow Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041\">"
    },
    {
      "src": "//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Dream Max Mattress Unboxing\" src=\"//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-1_600x.png?v=1772828506",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"A man unboxes his Casper mattress on his bed frame.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-1_600x.png?v=1772828506\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-2_600x.png?v=1772828509",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"A woman writing in a book on her Casper Dream mattress.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-2_600x.png?v=1772828509\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-3_600x.png?v=1772828513",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"A team of sleep experts in white coats examine patients while they sleep.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-3_600x.png?v=1772828513\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-4_600x.png?v=1772828516",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Person in a lab coat sitting at a desk with multiple monitors and a phone, surrounded by stacks of books and boxes.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-4_600x.png?v=1772828516\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-5_600x.png?v=1772828522",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Woman and child lying in bed together, reading a book in a cozy bedroom setting.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-5_600x.png?v=1772828522\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-6_600x.png?v=1772828528",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-6_600x.png?v=1772828528\" alt=\"A Casper store associate interacts with a person by a mattress.\" loading=\"lazy\">"
    }
  ],
  "possibleDialogs": [
    "<navigation-drawer mobile-opening=\"bottom\" open-from=\"left\" id=\"header-sidebar-menu\" class=\"navigation-drawer drawer lg:hidden\" role=\"dialog\" aria-modal=\"true\"> <button is=\"close-button\" aria-label=\"Close\" class=\"sm-max:hidden\"><svg role=\"presentation\" stroke-width=\"2\" focusable=\"false\" width=\"19\" height=\"19\" class=\"icon icon-close\" viewBox=\"0 0 24 24\"> <path d=\"M17.658 6.343 6.344 17.657M17.658 17.657 6.344 6.343\" stroke=\"currentColor\"/> </svg></button><div class=\"panel-list__wrapper\" tabind...",
    "<cart-drawer class=\"cart-drawer drawer drawer--lg\" id=\"cart-drawer\" role=\"dialog\" aria-modal=\"true\"><button is=\"close-button\" aria-label=\"Close\"><svg role=\"presentation\" stroke-width=\"2\" focusable=\"false\" width=\"24\" height=\"24\" class=\"icon icon-close\" viewBox=\"0 0 24 24\"> <path d=\"M17.658 6.343 6.344 17.657M17.658 17.657 6.344 6.343\" stroke=\"currentColor\"/> </svg></button> <div class=\"empty-state align-self-center\"> <div class=\"empty-state__icon-wrapper\"><svg role=\"presentation\" stroke-width=...",
    "<search-drawer class=\"search-drawer drawer drawer--lg\" id=\"search-drawer\" role=\"dialog\" aria-modal=\"true\"> <form action=\"/search\" method=\"get\" class=\"v-stack gap-5 sm:gap-8\" role=\"search\"> <div class=\"search-input\"> <input type=\"search\" name=\"q\" placeholder=\"Search for...\" autocomplete=\"off\" autocorrect=\"off\" autocapitalize=\"off\" spellcheck=\"false\" aria-label=\"Search\"> <button type=\"reset\" class=\"text-subdued\">Clear</button> <button type=\"button\" is=\"close-button\"> <span class=\"sr-only\">Close...",
    "<cart-notification-drawer open-from=\"bottom\" class=\"quick-buy-drawer drawer\" role=\"dialog\" aria-modal=\"true\"><button class=\"acessible-close-button\" style=\"font-size: 1px; height: 0px; color: rgba(0, 0, 0, 0);\">Click to close the modal</button></cart-notification-drawer>",
    "<div class=\"ugc-modal__overlay\" data-ugc-modal-overlay></div>",
    "<div class=\"ugc-modal__container\" data-ugc-modal-container> <div class=\"ugc-modal__content\"> <!-- Close Button --> <button class=\"ugc-modal__close\" aria-label=\"Close modal\" data-ugc-modal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M10.0876 2.83308e-06L11.2626 1.2125L6.8376 5.6375L11.2501 10.0625L10.0626 11.275L5.6126 6.875L1.2501 11.275L0.0125974 10.0625L4.4251 5.6375L9.73949e-05 1.2375L1.2376 2.83308e-06L5.6376 4.45L10.0876...",
    "<div class=\"ugc-modal__content\"> <!-- Close Button --> <button class=\"ugc-modal__close\" aria-label=\"Close modal\" data-ugc-modal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M10.0876 2.83308e-06L11.2626 1.2125L6.8376 5.6375L11.2501 10.0625L10.0626 11.275L5.6126 6.875L1.2501 11.275L0.0125974 10.0625L4.4251 5.6375L9.73949e-05 1.2375L1.2376 2.83308e-06L5.6376 4.45L10.0876 2.83308e-06Z\" fill=\"#1E306E\"/></svg> </button> <ugc-carousel...",
    "<button class=\"ugc-modal__close\" aria-label=\"Close modal\" data-ugc-modal-close> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\"><path d=\"M10.0876 2.83308e-06L11.2626 1.2125L6.8376 5.6375L11.2501 10.0625L10.0626 11.275L5.6126 6.875L1.2501 11.275L0.0125974 10.0625L4.4251 5.6375L9.73949e-05 1.2375L1.2376 2.83308e-06L5.6376 4.45L10.0876 2.83308e-06Z\" fill=\"#1E306E\"/></svg> </button>",
    "<div class=\"ugc-modal__carousel-container\"> <div class=\"ugc-modal__carousel-controls\"> <button class=\"ugc-modal__arrow-prev ugc-modal__arrow\" data-ugc-carousel-arrow-prev disabled style=\"display: flex;\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"24\" viewBox=\"0 0 12 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 11.6228L10.1036 23.2467L11.8917 21.6923L3.138 11.622L11.8917 1.55439L10.1036 0L0 11.6228Z\" fill=\"#1E306E\"/></svg> <span class=\"sr-only\">Previous</...",
    "<div class=\"ugc-modal__carousel-controls\"> <button class=\"ugc-modal__arrow-prev ugc-modal__arrow\" data-ugc-carousel-arrow-prev disabled style=\"display: flex;\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"24\" viewBox=\"0 0 12 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 11.6228L10.1036 23.2467L11.8917 21.6923L3.138 11.622L11.8917 1.55439L10.1036 0L0 11.6228Z\" fill=\"#1E306E\"/></svg> <span class=\"sr-only\">Previous</span> </button> </div>",
    "<button class=\"ugc-modal__arrow-prev ugc-modal__arrow\" data-ugc-carousel-arrow-prev disabled style=\"display: flex;\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"24\" viewBox=\"0 0 12 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M0 11.6228L10.1036 23.2467L11.8917 21.6923L3.138 11.622L11.8917 1.55439L10.1036 0L0 11.6228Z\" fill=\"#1E306E\"/></svg> <span class=\"sr-only\">Previous</span> </button>",
    "<div class=\"ugc-modal__carousel-track\" data-ugc-carousel-track> <div class=\"ugc-modal__carousel-main\" data-ugc-carousel-main style=\"display: flex; transform: translateX(0px); justify-content: unset;\"> <div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_MVqF8y\" data-ugc-carousel-slide tabindex=\"0\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Cloud One and Down Pillow Unboxing\" poste...",
    "<div class=\"ugc-modal__carousel-main\" data-ugc-carousel-main style=\"display: flex; transform: translateX(0px); justify-content: unset;\"> <div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_MVqF8y\" data-ugc-carousel-slide tabindex=\"0\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Cloud One and Down Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96...",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_MVqF8y\" data-ugc-carousel-slide tabindex=\"0\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Cloud One and Down Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109\"><source src=\"//casper.com/cdn/shop/videos/c/vp/62f5598ca48f404f96e53a13408509b...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Cloud One and Down Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109\"><source src=\"//casper.com/cdn/shop/videos/c/vp/62f5598ca48f404f96e53a13408509b0/62f5598ca48f404f96e53a13408509b0.HD-1080p-7.2Mbps-64900427.mp4?v=0\" type=\"video/mp4\"><img alt=\"Clou...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Cloud One and Down Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/62f5598ca48f404f96e53a13408509b0.thumbnail.0000000000_350x.jpg?v=1765393109\"><source src=\"//casper.com/cdn/shop/videos/c/vp/62f5598ca48f404f96e53a13408509b0/62f5598ca48f404f96e53a13408509b0.HD-1080p-7.2Mbps-64900427.mp4?v=0\" type=\"video/mp4\"><img alt=\"Cloud One and Down Pillow Unboxing\" src=\"//...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-cloud-one-foam\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Cloud-One-PDP-Hero.png?v=1780428818&amp;width=300\" alt=\"Casper&apos;s Cloud One mattress on a bed frame with pillows and a blanket folded on top. Text on the image says...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-cloud-one-foam\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Cloud-One-PDP-Hero.png?v=1780428818&amp;width=300\" alt=\"Casper&apos;s Cloud One mattress on a bed frame with pillows and a blanket folded on top. Text on the image says &quot;Consumer Reports. Rated and reviewed by Consumer Reports. *Consumer Reports does not endorse products or services.&quot;\" srcs...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-cloud-one-foam\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Cloud-One-PDP-Hero.png?v=1780428818&amp;width=300\" alt=\"Casper&apos;s Cloud One mattress on a bed frame with pillows and a blanket folded on top. Text on the image says &quot;Consumer Reports. Rated and reviewed by Consumer Reports. *Consumer Reports does not endorse products or services.&quot;\" srcset=\"//casper.com/cdn/shop/files/Cloud-O...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Cloud-One-PDP-Hero.png?v=1780428818&amp;width=300\" alt=\"Casper&apos;s Cloud One mattress on a bed frame with pillows and a blanket folded on top. Text on the image says &quot;Consumer Reports. Rated and reviewed by Consumer Reports. *Consumer Reports does not endorse products or services.&quot;\" srcset=\"//casper.com/cdn/shop/files/Cloud-One-PDP-Hero.png?v=1780428818&amp;width=150 150w, //casper.com/cdn/shop/file...",
    "<div class=\"ugc-modal__shop-product-title\"> Cloud One </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>Our most popular mattress just got an upgrade.</p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Original Pillow Double Pack </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Supports your head and neck without flattening.</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/supersoft-sheet-set\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=300\" alt=\"Supersoft sheet set, white\" srcset=\"//casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=150 150w, //casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div> <div class=\"ugc-...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=300\" alt=\"Supersoft sheet set, white\" srcset=\"//casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=150 150w, //casper.com/cdn/shop/files/SuperSoft_SheetSet_White.jpg?v=1728584655&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> SuperSoft Sheet Set </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/supersoft-duvet-cover\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=300\" alt=\"SuperSoft duvet cover, white, folded\" srcset=\"//casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=150 150w, //casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=300 300w\" width=\"300\" height=\"185\"...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=300\" alt=\"SuperSoft duvet cover, white, folded\" srcset=\"//casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=150 150w, //casper.com/cdn/shop/files/Supersoft_DuvetCover_White_0108_1.jpg?v=1728585280&amp;width=300 300w\" width=\"300\" height=\"185\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> SuperSoft Duvet Cover </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_eWa8LE\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max and Hybrid Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134\"><source src=\"//casper.com/cdn/shop/videos/c/vp/60c73c0544...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max and Hybrid Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134\"><source src=\"//casper.com/cdn/shop/videos/c/vp/60c73c0544214064a406b44072c65562/60c73c0544214064a406b44072c65562.HD-1080p-7.2Mbps-64900425.mp4?v=0\" type=\"video/mp4\"><img alt=\"Sno...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max and Hybrid Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/60c73c0544214064a406b44072c65562.thumbnail.0000000000_350x.jpg?v=1765393134\"><source src=\"//casper.com/cdn/shop/videos/c/vp/60c73c0544214064a406b44072c65562/60c73c0544214064a406b44072c65562.HD-1080p-7.2Mbps-64900425.mp4?v=0\" type=\"video/mp4\"><img alt=\"Snow Max and Hybrid Pillow Unboxing\" src=\"...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See be...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/files/...",
    "<div class=\"ugc-modal__shop-product-title\"> Snow Max </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>Maximum support, and <strong>cooling all night.</strong></p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/cool-sleep-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" l...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Cool Sleep Bundle </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/percale-duvet-cover\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=300\" alt=\"Percale duvet cover, white\" srcset=\"//casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=150 150w, //casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=300 300w\" width=\"300\" height=\"185\" loading=\"lazy\">...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=300\" alt=\"Percale duvet cover, white\" srcset=\"//casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=150 150w, //casper.com/cdn/shop/files/PercaleSheetSet-White_Duvet_0562.jpg?v=1738861530&amp;width=300 300w\" width=\"300\" height=\"185\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Percale Duvet Cover </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!&quot; - Michelle</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/hyperlite-sheet-set\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Hyperlite Sheet Set </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/breathable-mattress-protector\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300\" alt=\"Breathable Mattress Protector, folded\" srcset=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=150 150w, //casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300 300w\" w...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300\" alt=\"Breathable Mattress Protector, folded\" srcset=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=150 150w, //casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Breathable Mattress Protector </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/down-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300\" alt=\"A hand feeling the Casper Down Pillow\" srcset=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=150 150w, //casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div> <div class=\"ugc-mod...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300\" alt=\"A hand feeling the Casper Down Pillow\" srcset=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=150 150w, //casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Down Pillow </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_4BTe4U\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Mattress and Original Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227\"><source src=\"//casper.com/cdn/shop/videos/c/vp/ab...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Mattress and Original Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227\"><source src=\"//casper.com/cdn/shop/videos/c/vp/aba1a79f00a84b50a1911823fc11951a/aba1a79f00a84b50a1911823fc11951a.HD-1080p-7.2Mbps-81899040.mp4?v=0\" type=\"video/mp4\"><img...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Mattress and Original Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/aba1a79f00a84b50a1911823fc11951a.thumbnail.0000000000_350x.jpg?v=1776453227\"><source src=\"//casper.com/cdn/shop/videos/c/vp/aba1a79f00a84b50a1911823fc11951a/aba1a79f00a84b50a1911823fc11951a.HD-1080p-7.2Mbps-81899040.mp4?v=0\" type=\"video/mp4\"><img alt=\"Dream Mattress and Original Pillow...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded on top. Beneath the image there appears a banner which says, &quot;Consumer Reports. Highly rated hybrid mattress of 2026. See below...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded on top. Beneath the image there appears a banner which says, &quot;Consumer Reports. Highly rated hybrid mattress of 2026. See below to learn more. *Consumer Reports does n...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-PDP-Hero-with-Consumer-Reports.jpg?v=1773690937&amp;width=300\" alt=\"Front-view of the Casper Dream mattress on a wooden bed frame with pillows and a blanket folded on top. Beneath the image there appears a banner which says, &quot;Consumer Reports. Highly rated hybrid mattress of 2026. See below to learn more. *Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/file...",
    "<div class=\"ugc-modal__shop-product-title\"> Dream </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>Premium support and comfort. Less interruptions.</p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/double-original-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\">...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300\" alt=\"A hand feeling the Casper Original Pillow\" srcset=\"//casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=150 150w, //casper.com/cdn/shop/files/Original-Pillow-Feel-Scale.jpg?v=1754509193&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Original Pillow Double Pack </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Supports your head and neck without flattening.</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_wfrmtw\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max Hybrid Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546\"><source src=\"//casper.com/cdn/shop/videos/c/vp/8eedb42a4823...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max Hybrid Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546\"><source src=\"//casper.com/cdn/shop/videos/c/vp/8eedb42a4823450a819ec378c55d3c50/8eedb42a4823450a819ec378c55d3c50.HD-1080p-7.2Mbps-81897567.mp4?v=0\" type=\"video/mp4\"><img alt=\"Snow...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Max Hybrid Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/8eedb42a4823450a819ec378c55d3c50.thumbnail.0000000000_350x.jpg?v=1776451546\"><source src=\"//casper.com/cdn/shop/videos/c/vp/8eedb42a4823450a819ec378c55d3c50/8eedb42a4823450a819ec378c55d3c50.HD-1080p-7.2Mbps-81897567.mp4?v=0\" type=\"video/mp4\"><img alt=\"Snow Max Hybrid Mattress Unboxing\" src=\"//ca...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See be...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-max-hybrid-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports do...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690991&amp;width=300\" alt=\"Front view of Casper&apos;s Snow Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Top rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/files/...",
    "<div class=\"ugc-modal__shop-product-title\"> Snow Max </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>Maximum support, and <strong>cooling all night.</strong></p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/double-down-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300\" alt=\"A hand feeling the Casper Down Pillow\" srcset=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=150 150w, //casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div> <div class=\"...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300\" alt=\"A hand feeling the Casper Down Pillow\" srcset=\"//casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=150 150w, //casper.com/cdn/shop/files/Down-Pillow-Feel-Scale.jpg?v=1754509167&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Down Pillow Double Pack </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_6ERRFE\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Best Selling Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048\"><source src=\"//casper.com/cdn/shop/videos/c/vp/4c1aba76295643b29...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Best Selling Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048\"><source src=\"//casper.com/cdn/shop/videos/c/vp/4c1aba76295643b29e4874a7c3a3092b/4c1aba76295643b29e4874a7c3a3092b.HD-1080p-7.2Mbps-64900426.mp4?v=0\" type=\"video/mp4\"><img alt=\"Best Selli...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Best Selling Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/4c1aba76295643b29e4874a7c3a3092b.thumbnail.0000000000_350x.jpg?v=1765393048\"><source src=\"//casper.com/cdn/shop/videos/c/vp/4c1aba76295643b29e4874a7c3a3092b/4c1aba76295643b29e4874a7c3a3092b.HD-1080p-7.2Mbps-64900426.mp4?v=0\" type=\"video/mp4\"><img alt=\"Best Selling Bundle Unboxing\" src=\"//casper.com/c...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/bestselling-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=300\" alt=\"mattress protector on Casper&apos;s The One mattress on a Foundation\" srcset=\"//casper.c...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/bestselling-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=300\" alt=\"mattress protector on Casper&apos;s The One mattress on a Foundation\" srcset=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=150 150w, //casper.com/cdn/shop/files/Best...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/bestselling-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=300\" alt=\"mattress protector on Casper&apos;s The One mattress on a Foundation\" srcset=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=150 150w, //casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattre...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=300\" alt=\"mattress protector on Casper&apos;s The One mattress on a Foundation\" srcset=\"//casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=150 150w, //casper.com/cdn/shop/files/Best-Selling-Bundle-PDP-Hero-The-One-mattress.jpg?v=1762231051&amp;width=300 300w\" width=\"300\" height=\"200\" loading...",
    "<div class=\"ugc-modal__shop-product-title\"> Best-Selling Bundle </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-one-foam\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/The-One-PDP-hero-with-Consumer-Reports.jpg?v=1773690918&amp;width=300\" alt=\"Casper&apos;s The One mattress on a bed frame with a blanket and pillows on top in a bedroom setting. At the bottom of the image is the Consumer Reports logo. The One is the top-rated all-foam mattress of 2026. See below to learn more. Consumer Reports does not endorse...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/The-One-PDP-hero-with-Consumer-Reports.jpg?v=1773690918&amp;width=300\" alt=\"Casper&apos;s The One mattress on a bed frame with a blanket and pillows on top in a bedroom setting. At the bottom of the image is the Consumer Reports logo. The One is the top-rated all-foam mattress of 2026. See below to learn more. Consumer Reports does not endorse products or service.\" srcset=\"//casper.com/cdn/shop/files/The-One-PDP...",
    "<div class=\"ugc-modal__shop-product-title\"> The One </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>As comfortable as it is affordable.</p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/foundation\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=300\" alt=\"Casper&apos;s Foundation\" srcset=\"//casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=150 150w, //casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div> <di...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=300\" alt=\"Casper&apos;s Foundation\" srcset=\"//casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=150 150w, //casper.com/cdn/shop/files/carousel-gallery-foundation-01_1.jpg?v=1762231845&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Foundation </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/breathable-mattress-protector\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300\" alt=\"Breathable Mattress Protector, folded\" srcset=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=150 150w, //casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300 300w\" w...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300\" alt=\"Breathable Mattress Protector, folded\" srcset=\"//casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=150 150w, //casper.com/cdn/shop/files/Breathable-Mattress-Protector-PDP-Hero.jpg?v=1778604227&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Breathable Mattress Protector </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_bTY4rF\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Mattress and Cool Sleep Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582\"><source src=\"//casper.com/cdn/shop/videos/c/vp/f...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Mattress and Cool Sleep Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582\"><source src=\"//casper.com/cdn/shop/videos/c/vp/f11a4a53f78e4089a226a85e47f21824/f11a4a53f78e4089a226a85e47f21824.HD-1080p-7.2Mbps-81897571.mp4?v=0\" type=\"video/mp4\"><img...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow Mattress and Cool Sleep Bundle Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/f11a4a53f78e4089a226a85e47f21824.thumbnail.0000000000_350x.jpg?v=1776451582\"><source src=\"//casper.com/cdn/shop/videos/c/vp/f11a4a53f78e4089a226a85e47f21824/f11a4a53f78e4089a226a85e47f21824.HD-1080p-7.2Mbps-81897571.mp4?v=0\" type=\"video/mp4\"><img alt=\"Snow Mattress and Cool Sleep Bund...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Be...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Cons...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Consumer Reports does not endorse products...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/files/Snow-PDP-Hero...",
    "<div class=\"ugc-modal__shop-product-title\"> Snow </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>A memory foam bed that actually <strong>sleeps cool.</strong></p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/cool-sleep-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" l...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Cool Sleep Bundle </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/hyperlite-sheet-set\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Hyperlite Sheet Set </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/hybrid-snow-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300\" alt=\"A hand feeling the Hybrid Pillow with Snow Technology.\" srcset=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=150 150w, //casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300 300w\" width=\"300\" height=\"18...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300\" alt=\"A hand feeling the Hybrid Pillow with Snow Technology.\" srcset=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=150 150w, //casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Hybrid Snow Pillow </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Snow Technology from cover to core works to keep you cool all night long.</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_ULzyiH\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow and Hybrid Snow Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041\"><source src=\"//casper.com/cdn/shop/videos/c/vp/af247de90...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow and Hybrid Snow Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041\"><source src=\"//casper.com/cdn/shop/videos/c/vp/af247de90c094f67a9a0afc8bb3f4c40/af247de90c094f67a9a0afc8bb3f4c40.HD-1080p-7.2Mbps-64900421.mp4?v=0\" type=\"video/mp4\"><img alt=\"Sn...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Snow and Hybrid Snow Pillow Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/af247de90c094f67a9a0afc8bb3f4c40.thumbnail.0000000000_350x.jpg?v=1765393041\"><source src=\"//casper.com/cdn/shop/videos/c/vp/af247de90c094f67a9a0afc8bb3f4c40/af247de90c094f67a9a0afc8bb3f4c40.HD-1080p-7.2Mbps-64900421.mp4?v=0\" type=\"video/mp4\"><img alt=\"Snow and Hybrid Snow Pillow Unboxing\" src...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Be...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Cons...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-snow-v3\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Consumer Reports does not endorse products...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-PDP-Hero-with-Consumer-Reports.jpg?v=1773690955&amp;width=300\" alt=\"Front-view of the Casper Snow mattress in a bed frame with two pillows and a blanket folded on top. Beneath the image appears text which reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/files/Snow-PDP-Hero...",
    "<div class=\"ugc-modal__shop-product-title\"> Snow </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>A memory foam bed that actually <strong>sleeps cool.</strong></p></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/cool-sleep-bundle\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" l...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300\" alt=\"White sheet set, folded, stacked on top of two Hybrid Snow Pillows against a white background\" srcset=\"//casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=150 150w, //casper.com/cdn/shop/files/Snow-Cooling-V3.jpg?v=1780438370&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Cool Sleep Bundle </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/hyperlite-sheet-set\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300\" alt=\"Folded pillowcases and a hyperlite sheet set, gray, sitting atop two pillows\" srcset=\"//casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=150 150w, //casper.com/cdn/shop/files/HyperliteSheetSet-Grey_SheetSet.jpg?v=1727111581&amp;width=300 300w\" width=\"300\" height=\"200\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Hyperlite Sheet Set </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2></div> </div>",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/hybrid-snow-pillow\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300\" alt=\"A hand feeling the Hybrid Pillow with Snow Technology.\" srcset=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=150 150w, //casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300 300w\" width=\"300\" height=\"18...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300\" alt=\"A hand feeling the Hybrid Pillow with Snow Technology.\" srcset=\"//casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=150 150w, //casper.com/cdn/shop/files/Hybrid-Snow-Pillow-Feel-Scale.jpg?v=1754509184&amp;width=300 300w\" width=\"300\" height=\"186\" loading=\"lazy\"> </div>",
    "<div class=\"ugc-modal__shop-product-title\"> Hybrid Snow Pillow </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><h2>Snow Technology from cover to core works to keep you cool all night long.</h2></div> </div>",
    "<div class=\"ugc-modal__slide\" data-block-id=\"ugc_video_PJVCMg\" data-ugc-carousel-slide aria-hidden=\"true\" tabindex=\"-1\"> <div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Max Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886\"><source src=\"//casper.com/cdn/shop/videos/c/vp/cc58ef47d30149feb1...",
    "<div class=\"ugc-modal__slide-content\"> <div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Max Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886\"><source src=\"//casper.com/cdn/shop/videos/c/vp/cc58ef47d30149feb1e99e511045e992/cc58ef47d30149feb1e99e511045e992.HD-1080p-2.5Mbps-65456930.mp4?v=0\" type=\"video/mp4\"><img alt=\"Dream Max M...",
    "<div class=\"ugc-modal__video-container\"> <video playsinline=\"playsinline\" muted=\"muted\" preload=\"none\" aria-label=\"Dream Max Mattress Unboxing\" poster=\"//casper.com/cdn/shop/files/preview_images/cc58ef47d30149feb1e99e511045e992.thumbnail.0000000000_350x.jpg?v=1766092886\"><source src=\"//casper.com/cdn/shop/videos/c/vp/cc58ef47d30149feb1e99e511045e992/cc58ef47d30149feb1e99e511045e992.HD-1080p-2.5Mbps-65456930.mp4?v=0\" type=\"video/mp4\"><img alt=\"Dream Max Mattress Unboxing\" src=\"//casper.com/cdn...",
    "<div class=\"ugc-modal__shop\"> <div class=\"ugc-modal__shop-title\"> Shop the room </div> <div class=\"ugc-modal__shop-subtitle\"> </div> <div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-max-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded...",
    "<div class=\"ugc-modal__shop-title\"> Shop the room </div>",
    "<div class=\"ugc-modal__shop-subtitle\"> </div>",
    "<div class=\"ugc-modal__shop-products\"> <a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-max-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See...",
    "<a class=\"ugc-modal__shop-product\" href=\"/products/casper-dream-max-hybrid\"> <div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports...",
    "<div class=\"ugc-modal__shop-product-image\"> <img src=\"//casper.com/cdn/shop/files/Dream-Max-PDP-Hero-with-Consumer-Reports.jpg?v=1773690974&amp;width=300\" alt=\"Front view of Casper&apos;s Dream Max mattress on a bed frame with pillows and a folded blanket on top. At the bottom of the image appears text that reads &quot;Consumer Reports. Highly rated hybrid mattress of 2026.* See below to learn more. *Consumer Reports does not endorse products or service.&quot;\" srcset=\"//casper.com/cdn/shop/f...",
    "<div class=\"ugc-modal__shop-product-title\"> Dream Max </div>",
    "<div class=\"ugc-modal__shop-product-subtitle\"> <div class=\"metafield-rich_text_field\"><p>Maximum support, minimum aches and pains.</p></div> </div>",
    "<div class=\"ugc-modal__carousel-controls\"> <button class=\"ugc-modal__arrow-next ugc-modal__arrow\" data-ugc-carousel-arrow-next style=\"display: flex;\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"24\" viewBox=\"0 0 12 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.8916 11.6239L1.78804 -1.33514e-05L-8.2016e-05 1.55438L8.7536 11.6247L-8.2016e-05 21.6923L1.78804 23.2467L11.8916 11.6239Z\" fill=\"#1E306E\"/></svg> <span class=\"sr-only\">Next</span> </button> </div>",
    "<button class=\"ugc-modal__arrow-next ugc-modal__arrow\" data-ugc-carousel-arrow-next style=\"display: flex;\"> <svg xmlns=\"http://www.w3.org/2000/svg\" width=\"12\" height=\"24\" viewBox=\"0 0 12 24\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M11.8916 11.6239L1.78804 -1.33514e-05L-8.2016e-05 1.55438L8.7536 11.6247L-8.2016e-05 21.6923L1.78804 23.2467L11.8916 11.6239Z\" fill=\"#1E306E\"/></svg> <span class=\"sr-only\">Next</span> </button>",
    "<x-drawer id=\"trademarks-modal\" class=\"drawer drawer--lg\" style=\"z-index: 1000000000;\" role=\"dialog\" aria-modal=\"true\"> <span class=\"h5\" slot=\"header\" tabindex=\"-1\">Trademarks</span> <div class=\"prose\"><h2>Casper Trademarks</h2> <p>Casper&#xae;, Hyperlite&#x2122;, Snoozewear&#x2122;, Snug&#x2122;, Dream Cooling Pillow&#x2122;, AirScape&#xae;, Zoned Support&#x2122;, Zoned Support&#x2122; Max, QuickCool&#x2122;, HeatDelete&#xae;, Core+&#x2122; are trademarks of Casper Sleep Inc.</p></div> <butt...",
    "<button id=\"fides-modal-link\"> <div class=\"copyright-wrapper__link\"> Your Privacy Choices <div class=\"copyright-wrapper__link-icon\"> <img style=\"width: 100%; height: 100%;\" width=\"100%\" height=\"100%\" src=\"//casper.com/cdn/shop/t/1675/assets/privacy-checkbox.png?v=60452175953520242121780685890\" loading=\"lazy\" alt=\"Privacy Icon\"> </div> </div> </button>",
    "<x-drawer id=\"comp-value-info-drawer\" class=\"drawer drawer--lg\" style=\"z-index: 1000000000;\" role=\"dialog\" aria-modal=\"true\"> <span class=\"h5\" slot=\"header\" tabindex=\"-1\">What is Comp. Value?</span> <div class=\"prose\"><p><img alt=\"A man unboxes his Casper mattress on his bed frame.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-1_600x.png?v=1772828506\" loading=\"lazy\"></p> <h3>What is Comp. Value?</h3> <p><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta c..."
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

6 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 7,
  "citablePassages": 1,
  "failingCandidateParagraphs": [
    {
      "index": 177,
      "heading": "H3: \"Wish I bought it sooner\"",
      "text": "\"As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It's the perfect mix of soft and firm so I don't sink in but don't feel like I'm sleeping on a box spring.\"",
      "words": 41,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"single-review-banner__review-copy\">&quot;As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It&apos;s the perfect mix of soft and firm so I don&apos;t sink in but don&apos;t feel like I&apos;m sleeping on a box spring.&quot;</p>"
    },
    {
      "index": 222,
      "heading": "H2: Frequently Asked Questions",
      "text": "Casper mattresses are developed by a team of sleep obsessed engineers and designers, plus a Certified Professional Ergonomist– true experts dedicated to delivering the sleep you deserve. We have two rules: everything we design must be tested and must help sleep. Let Casper help you choose the perfect new mattress for your home. Over the past 11 years we have taken valuable feedback from sleepers like you to design...",
      "words": 78,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220)."
      ],
      "html": "<p>Casper mattresses are developed by a team of sleep obsessed engineers and designers, plus a Certified Professional Ergonomist&#x2013; true experts dedicated to delivering the sleep you deserve. We have two rules: everything we design must be tested and must help sleep. Let Casper help you choose the perfect new mattress for your home. Over the past 11 years we have taken valuable feedback from sleepers like you to design the best products for a great night&#x2019;s rest. </p>"
    },
    {
      "index": 223,
      "heading": "H2: Frequently Asked Questions",
      "text": "Our Zoned Support™ system provides optimal spinal alignment without sacrificing comfort — giving you the choice between the comfy “on the bed” feel of the Dream and a cozy “in the bed” experience with the Snow. The Dream Max and Snow Max have also earned endorsements from American Chiropractic Association so you can rest assured, no matter your sleep needs, Casper’s got you covered.",
      "words": 64,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (64 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Our Zoned Support&#x2122; system provides optimal spinal alignment without sacrificing comfort &#x2014; giving you the choice between the comfy &#x201c;on the bed&#x201d; feel of the Dream and a cozy &#x201c;in the bed&#x201d; experience with the Snow. The Dream Max and Snow Max have also earned endorsements from American Chiropractic Association so you can rest assured, no matter your sleep needs, Casper&#x2019;s got you covered. </p>"
    },
    {
      "index": 224,
      "heading": "H2: Frequently Asked Questions",
      "text": "We pioneered the 100 night trial and easy return process, making it simple to upgrade your old mattress with confidence. Prefer to try before you buy? Visit one of our sleep shops where you can book a nap and try our products in person. Whether you stop by a store, give us a call, or check our online mattress store our sleep specialists are here to help build the bedroom of your dreams!",
      "words": 73,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (73 words; target 80-220)."
      ],
      "html": "<p>We pioneered the 100 night trial and easy return process, making it simple to upgrade your old mattress with confidence. Prefer to try before you buy? Visit one of our <a href=\"https://stores.casper.com/\" target=\"_blank\" title=\"store locator\">sleep shops</a> where you can book a nap and try our products in person. Whether you stop by a store, give us a call, or check our online mattress store our sleep specialists are here to help build the bedroom of your dreams!</p>"
    },
    {
      "index": 245,
      "heading": "H5: We don’t rely on gimmicks—just 12+ years of expertise.",
      "text": "With 12+ years in the mattress and bedding industry, the Casper team knows what makes a great night’s rest and what’s just fluff. Our mattresses and bedding are obsessively-engineered and precisely-layered to help you get your deepest sleep ever.",
      "words": 41,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220)."
      ],
      "html": "<p><span><meta charset=\"utf-8\"> <meta charset=\"utf-8\">With 12+ years in the mattress and bedding industry, the Casper team knows what makes a great night&#x2019;s rest and what&#x2019;s just fluff. Our mattresses and bedding are obsessively-engineered and precisely-layered to help you get your deepest sleep ever.</span></p>"
    },
    {
      "index": 246,
      "heading": "H5: We don’t sleep on getting you the best possible deal.",
      "text": "The Comp. Value shown for Casper products is never set it and forget it. Our team conducts thorough market research every quarter to ensure our comparable value is always accurate to the bedding market and the three most comparable products, so you never have to worry about missing out on savings.",
      "words": 51,
      "hasEvidence": true,
      "reasons": [
        "Too short for a citation-ready passage (51 words; target 80-220)."
      ],
      "html": "<p><span><meta charset=\"utf-8\"> <meta charset=\"utf-8\">The Comp. Value shown for Casper products is never set it and forget it. Our team conducts thorough market research every quarter to ensure our comparable value is always accurate to the bedding market and the three most comparable products, so you never have to worry about missing out on savings.</span></p>"
    }
  ],
  "citableParagraphs": [
    {
      "index": 225,
      "heading": "H2: Frequently Asked Questions",
      "text": "A mattress in a box is a mattress that’s compressed in an air-sealed bag and rolled tight so that it can fit into a box that’s easier to maneuver than a traditional mattress. This innovation gives you the freedom to explore our mattress collection, compare choices, and order the best mattress for your needs online, all delivered straight to your door. When you receive the mattress, all you’ll need to do is pull it...",
      "words": 134,
      "hasEvidence": true,
      "reasons": [],
      "html": "<p>A mattress in a box is a mattress that&#x2019;s compressed in an air-sealed bag and rolled tight so that it can fit into a box that&#x2019;s easier to maneuver than a traditional mattress. This innovation gives you the freedom to explore our mattress collection, compare choices, and order the best mattress for your needs online, all delivered straight to your door. <br><br>When you receive the mattress, all you&#x2019;ll need to do is pull it out of its packaging, lay it flat on your bed f..."
    }
  ],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 40,
  "passing": 5,
  "failing": [
    {
      "heading": "Save 20% on The One and Cloud One*",
      "headingHtml": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 20% on The One and Cloud One*</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your bed has been waiting for you.",
      "headingHtml": "<h3 class=\"hero-promo-banner__block-content-subheadline\">Your bed has been waiting for you.</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save 25% on Bundles*",
      "headingHtml": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 25% on Bundles*</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save 10% on 2+ Pillows, and get a free Adjustable Base with Max Mattress purchase.",
      "headingHtml": "<h3 class=\"hero-promo-banner__block-content-subheadline\">Save 10% on 2+ Pillows, and get a free Adjustable Base with Max Mattress purchase.</h3>",
      "firstParagraph": "*Savings based on Comp. Value.",
      "paragraphHtml": "<p class=\"hero-promo-banner__block-content-disclaimer\">*Savings based on Comp. Value.</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Over 110,000+ 5-star reviews",
      "headingHtml": "<h2 class=\"single-review-banner__headline-text\">Over 110,000+ 5-star reviews</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"Wish I bought it sooner\"",
      "headingHtml": "<h3 class=\"single-review-banner__review-title\">&quot;Wish I bought it sooner&quot;</h3>",
      "firstParagraph": "\"As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It's the perfect mix of soft and firm so I don't sink in but don't feel like I'm sleeping on a box spring.\"",
      "paragraphHtml": "<p class=\"single-review-banner__review-copy\">&quot;As a night shift nurse I really struggle to sleep well. This mattress saved me! Worth every penny. It&apos;s the perfect mix of soft and firm so I don&apos;t sink in but don&apos;t feel like I&apos;m sleeping on a box spring.&quot;</p>",
      "words": 41,
      "direct": false,
      "issue": "First paragraph is 41 words and does not look like a concise direct answer."
    },
    {
      "heading": "What's keeping you up at night?",
      "headingHtml": "<h2 class=\"h2 mini-collections-card-header\" style=\"--mini-collection-headline-font: var(--heading-font-family-kansas-m);\"> What&apos;s keeping you up at night? </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "There's a Casper for everyone",
      "headingHtml": "<h3 class=\"h3 mini-collections-card-subheader\"> There&apos;s a Casper for everyone </h3>",
      "firstParagraph": "Layers of responsive, supportive, and breathable foam designed to relieve the day's pressure.",
      "paragraphHtml": "<p class>Layers of responsive, supportive, and breathable foam designed to relieve the day&apos;s pressure.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Save up to 25% sitewide.",
      "headingHtml": "<h2 class=\"category-carousel__title\">Save up to 25% sitewide.</h2>",
      "firstParagraph": "Save 20% on The One & Cloud One, 25% on Bundles, and more.",
      "paragraphHtml": "<p>Save 20% on The One &amp; Cloud One, 25% on Bundles, and more.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Let's find the perfect sleep solution for you.",
      "headingHtml": "<h2 class=\"h1\" data-block-id=\"heading_H9x6W9\" data-block-type=\"heading\" style=\"color: #1e306e; --block-heading-font: var(--heading-font-family-kansas-m);\">Let&apos;s find the perfect sleep solution for you.</h2>",
      "firstParagraph": "Take our 2-minute quiz and change your sleep for good.",
      "paragraphHtml": "<p>Take our 2-minute quiz and change your sleep for good.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "4 out of 5",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">4 out of 5</span></h3>",
      "firstParagraph": "customers would recommend Casper to Friends and family.‡",
      "paragraphHtml": "<p><strong>customers would recommend Casper to Friends and family.&#x2021;</strong></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "5 highly rated mattresses",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">5 highly rated mattresses</span></h3>",
      "firstParagraph": "by Consumer Reports including two top-rated mattresses.*",
      "paragraphHtml": "<p><strong>by Consumer Reports including two top-rated mattresses.*</strong></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "9 out of 10",
      "headingHtml": "<h3><span style=\"text-decoration:underline\">9 out of 10</span></h3>",
      "firstParagraph": "customers report improved sleep quality.†",
      "paragraphHtml": "<p><strong>customers report improved sleep quality.&#x2020;</strong></p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "Getting deeper sleep isn't that deep.",
      "headingHtml": "<h3>Getting deeper sleep isn&apos;t that deep.</h3>",
      "firstParagraph": "Learn more about how Casper makes sleep simple.",
      "paragraphHtml": "<p>Learn more about how Casper makes sleep simple.</p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Rest assured",
      "headingHtml": "<h3>Rest assured</h3>",
      "firstParagraph": "Limited Warranty*",
      "paragraphHtml": "<p>Limited Warranty*</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Quick & simple",
      "headingHtml": "<h3>Quick &amp; simple</h3>",
      "firstParagraph": "Financing options",
      "paragraphHtml": "<p>Financing options</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Love your sleep",
      "headingHtml": "<h3>Love your sleep</h3>",
      "firstParagraph": "Risk-free trial*",
      "paragraphHtml": "<p>Risk-free trial*</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Free delivery",
      "headingHtml": "<h3>Free delivery</h3>",
      "firstParagraph": "Mattresses ship free*",
      "paragraphHtml": "<p>Mattresses ship free*</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Sleep now, pay over time.",
      "headingHtml": "<h2 class=\"h2\" style=\"color: \">Sleep now, pay over time.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your story is our story.",
      "headingHtml": "<h2 class=\"h2 ugc-gallery__headline\">Your story is our story.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p class=\"ugc-gallery__subheadline\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supports your head and neck without flattening.",
      "headingHtml": "<h2>Supports your head and neck without flattening.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "headingHtml": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "headingHtml": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>",
      "firstParagraph": "Maximum support, and cooling all night.",
      "paragraphHtml": "<p>Maximum support, and <strong>cooling all night.</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!\" - Michelle",
      "headingHtml": "<h2>&quot;I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!&quot; - Michelle</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "headingHtml": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>",
      "firstParagraph": "Premium support and comfort. Less interruptions.",
      "paragraphHtml": "<p>Premium support and comfort. Less interruptions.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Supports your head and neck without flattening.",
      "headingHtml": "<h2>Supports your head and neck without flattening.</h2>",
      "firstParagraph": "Maximum support, and cooling all night.",
      "paragraphHtml": "<p>Maximum support, and <strong>cooling all night.</strong></p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "headingHtml": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>",
      "firstParagraph": "As comfortable as it is affordable.",
      "paragraphHtml": "<p>As comfortable as it is affordable.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Snow Technology from cover to core works to keep you cool all night long.",
      "headingHtml": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>",
      "firstParagraph": "A memory foam bed that actually sleeps cool.",
      "paragraphHtml": "<p>A memory foam bed that actually <strong>sleeps cool.</strong></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "\"They feel amazing and keep me cool all night.\" - Alan",
      "headingHtml": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Snow Technology from cover to core works to keep you cool all night long.",
      "headingHtml": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>",
      "firstParagraph": "Maximum support, minimum aches and pains.",
      "paragraphHtml": "<p>Maximum support, minimum aches and pains.</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find a Casper store near you",
      "headingHtml": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Find a Casper store near you </h2>",
      "firstParagraph": "Feel the difference in person. Try products for yourself and chat with a Sleep Specialist at a store near you.",
      "paragraphHtml": "<p>Feel the difference in person. Try products for yourself and chat with a Sleep Specialist at a store near you.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "What is Comp. Value?",
      "headingHtml": "<h3>What is Comp. Value?</h3>",
      "firstParagraph": "Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.",
      "paragraphHtml": "<p><meta charset=\"utf-8\"><meta charset=\"utf-8\"><meta charset=\"utf-8\"><span></span><span></span><span>Our Comparable Value prices reflect the price at which we or third parties have offered this item or a comparable item.</span><br></p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "How does Casper create the best value products for their sleepers?",
      "headingHtml": "<h3> <span><img alt=\"A woman writing in a book on her Casper Dream mattress.\" src=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/what-is-com-value-image-2_600x.png?v=1772828509\" loading=\"lazy\"></span>How does Casper create the best value products for their sleepers?</h3>",
      "firstParagraph": "Our team regularly searches the market and tests comparable mattress and sleep products to ensure that ours offer top-quality materials, the most value for your dollar, and the best sleep experience on the market.",
      "paragraphHtml": "<p><span><meta charset=\"utf-8\"> <meta charset=\"utf-8\">Our team regularly searches the market and tests comparable mattress and sleep products to ensure that ours offer top-quality materials, the most value for your dollar, and the best sleep experience on the market.</span></p>",
      "words": 34,
      "direct": false,
      "issue": "First paragraph is 34 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 24,
  "schemaBlocks": 3,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 81/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: best, bed, better, online, mattress, store.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

81/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 81/100 and needs improvement.

Evidence
{
  "title": "The Best Bed for Better Sleep | Casper Online Mattress Store",
  "h1": "Casper Sleep",
  "description": "Discover award-winning mattresses built for cooler, deeper sleep and lasting support. Shop Casper with free shipping & returns.",
  "topicOverlap": 0.25,
  "definitionCount": 24,
  "topicTerms": [
    "best",
    "bed",
    "better",
    "sleep",
    "casper",
    "online",
    "mattress",
    "store"
  ],
  "descriptionTerms": [
    "discover",
    "award",
    "winning",
    "mattresses",
    "built",
    "cooler",
    "deeper",
    "sleep",
    "lasting",
    "support",
    "shop",
    "casper",
    "free",
    "shipping",
    "returns"
  ],
  "missingFromDescription": [
    "best",
    "bed",
    "better",
    "online",
    "mattress",
    "store"
  ],
  "score": 81,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: benefits, cost.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Save 20% on The One and Cloud One*",
      "html": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 20% on The One and Cloud One*</h2>"
    },
    {
      "text": "Save 25% on Bundles*",
      "html": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 25% on Bundles*</h2>"
    },
    {
      "text": "Discover the Casper difference.",
      "html": "<h2 class=\"h1\" data-block-id=\"heading_x9gYnQ\" data-block-type=\"heading\" style=\"color: #ffffff; --block-heading-font: var(--heading-font-family-kansas-m);\">Discover the Casper difference.</h2>"
    },
    {
      "text": "Over 110,000+ 5-star reviews",
      "html": "<h2 class=\"single-review-banner__headline-text\">Over 110,000+ 5-star reviews</h2>"
    },
    {
      "text": "What's keeping you up at night?",
      "html": "<h2 class=\"h2 mini-collections-card-header\" style=\"--mini-collection-headline-font: var(--heading-font-family-kansas-m);\"> What&apos;s keeping you up at night? </h2>"
    },
    {
      "text": "Save up to 25% sitewide.",
      "html": "<h2 class=\"category-carousel__title\">Save up to 25% sitewide.</h2>"
    },
    {
      "text": "Let's find the perfect sleep solution for you.",
      "html": "<h2 class=\"h1\" data-block-id=\"heading_H9x6W9\" data-block-type=\"heading\" style=\"color: #1e306e; --block-heading-font: var(--heading-font-family-kansas-m);\">Let&apos;s find the perfect sleep solution for you.</h2>"
    },
    {
      "text": "Sleep now, pay over time.",
      "html": "<h2 class=\"h2\" style=\"color: \">Sleep now, pay over time.</h2>"
    },
    {
      "text": "Your story is our story.",
      "html": "<h2 class=\"h2 ugc-gallery__headline\">Your story is our story.</h2>"
    },
    {
      "text": "Supports your head and neck without flattening.",
      "html": "<h2>Supports your head and neck without flattening.</h2>"
    },
    {
      "text": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "html": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>"
    },
    {
      "text": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "html": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>"
    },
    {
      "text": "\"I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!\" - Michelle",
      "html": "<h2>&quot;I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!&quot; - Michelle</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "html": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>"
    },
    {
      "text": "Supports your head and neck without flattening.",
      "html": "<h2>Supports your head and neck without flattening.</h2>"
    },
    {
      "text": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "html": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Snow Technology from cover to core works to keep you cool all night long.",
      "html": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Snow Technology from cover to core works to keep you cool all night long.",
      "html": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>"
    },
    {
      "text": "Find a Casper store near you",
      "html": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Find a Casper store near you </h2>"
    },
    {
      "text": "Connect with a Sleep Specialist",
      "html": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Connect with a Sleep Specialist </h2>"
    },
    {
      "text": "Frequently Asked Questions",
      "html": "<h2 class=\"h2\"><span class=\"text-custom \" style=\"--text-color: 30 48 110;\">Frequently Asked Questions</span></h2>"
    },
    {
      "text": "Casper Trademarks",
      "html": "<h2>Casper Trademarks</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Bed for Better Sleep work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Bed for Better Sleep free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Bed for Better Sleep compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Bed for Better Sleep free or paid?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 474216
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: benefits, cost.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Save 20% on The One and Cloud One*",
      "html": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 20% on The One and Cloud One*</h2>"
    },
    {
      "text": "Save 25% on Bundles*",
      "html": "<h2 class=\"hero-promo-banner__block-content-headline\" style=\"font-family: var(--heading-font-family-kansas-m);\">Save 25% on Bundles*</h2>"
    },
    {
      "text": "Discover the Casper difference.",
      "html": "<h2 class=\"h1\" data-block-id=\"heading_x9gYnQ\" data-block-type=\"heading\" style=\"color: #ffffff; --block-heading-font: var(--heading-font-family-kansas-m);\">Discover the Casper difference.</h2>"
    },
    {
      "text": "Over 110,000+ 5-star reviews",
      "html": "<h2 class=\"single-review-banner__headline-text\">Over 110,000+ 5-star reviews</h2>"
    },
    {
      "text": "What's keeping you up at night?",
      "html": "<h2 class=\"h2 mini-collections-card-header\" style=\"--mini-collection-headline-font: var(--heading-font-family-kansas-m);\"> What&apos;s keeping you up at night? </h2>"
    },
    {
      "text": "Save up to 25% sitewide.",
      "html": "<h2 class=\"category-carousel__title\">Save up to 25% sitewide.</h2>"
    },
    {
      "text": "Let's find the perfect sleep solution for you.",
      "html": "<h2 class=\"h1\" data-block-id=\"heading_H9x6W9\" data-block-type=\"heading\" style=\"color: #1e306e; --block-heading-font: var(--heading-font-family-kansas-m);\">Let&apos;s find the perfect sleep solution for you.</h2>"
    },
    {
      "text": "Sleep now, pay over time.",
      "html": "<h2 class=\"h2\" style=\"color: \">Sleep now, pay over time.</h2>"
    },
    {
      "text": "Your story is our story.",
      "html": "<h2 class=\"h2 ugc-gallery__headline\">Your story is our story.</h2>"
    },
    {
      "text": "Supports your head and neck without flattening.",
      "html": "<h2>Supports your head and neck without flattening.</h2>"
    },
    {
      "text": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "html": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>"
    },
    {
      "text": "\"These sheets are amazing! So soft and comfortable. It’s like sleeping in a hug!!\" - Theresa",
      "html": "<h2>&quot;These sheets are amazing! So soft and comfortable. It&#x2019;s like sleeping in a hug!!&quot; - Theresa</h2>"
    },
    {
      "text": "\"I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!\" - Michelle",
      "html": "<h2>&quot;I love the luxurious hotel-quality percale sheets. They wash very well, yet are a very classic display of luxury and timelessness!&quot; - Michelle</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "html": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>"
    },
    {
      "text": "Supports your head and neck without flattening.",
      "html": "<h2>Supports your head and neck without flattening.</h2>"
    },
    {
      "text": "Our fluffiest pillow yet surrounds you in luxurious comfort.",
      "html": "<h2>Our fluffiest pillow yet surrounds you in luxurious comfort.</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Snow Technology from cover to core works to keep you cool all night long.",
      "html": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>"
    },
    {
      "text": "\"They feel amazing and keep me cool all night.\" - Alan",
      "html": "<h2>&quot;They feel amazing and keep me cool all night.&quot; - Alan</h2>"
    },
    {
      "text": "Snow Technology from cover to core works to keep you cool all night long.",
      "html": "<h2>Snow Technology from cover to core works to keep you cool all night long.</h2>"
    },
    {
      "text": "Find a Casper store near you",
      "html": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Find a Casper store near you </h2>"
    },
    {
      "text": "Connect with a Sleep Specialist",
      "html": "<h2 class=\"dual-media-with-text__headline\" style=\"color: #1e306e;\"> Connect with a Sleep Specialist </h2>"
    },
    {
      "text": "Frequently Asked Questions",
      "html": "<h2 class=\"h2\"><span class=\"text-custom \" style=\"--text-color: 30 48 110;\">Frequently Asked Questions</span></h2>"
    },
    {
      "text": "Casper Trademarks",
      "html": "<h2>Casper Trademarks</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does The Bed for Better Sleep work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Bed for Better Sleep free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does The Bed for Better Sleep compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "benefits",
      "label": "Why use The Bed for Better Sleep?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is The Bed for Better Sleep free or paid?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{"field":"agent_auth.register_uri","issue":"Missing URL."}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 474216,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
          "compatibleContentType": false,
          "contentLength": 379147,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": true,
          "links": [
            "/title",
            "https://casper.com/404\"><link",
            "//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png",
            "//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png",
            "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Regular.woff2?v=1738856457\"",
            "/woff2",
            "https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Medium.woff2?v=1738856457\"",
            "/woff2",
            "https://staticw2.yotpo.com\">",
            "https://sierra.chat\">"
          ],
          "rawExcerpt": "<!doctype html>\n\n<html lang=\"en\" dir=\"ltr\">\n  <head>\n\n    <meta charset=\"utf-8\">\n    <meta name=\"viewport\" content=\"width=device-width, initial-scale=1.0, height=device-height\">\n    <meta name=\"theme-color\" content=\"#ffffff\">\n    \n    \n    \n    \n    \n\n    <title>\n      \n        404 Not Found\n      \n    </title>\n\n    \n\n    <link rel=\"canonical\" href=\"https://casper.com/404\"><link rel=\"shortcut icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=96\">\n      <link rel=\"apple-touch-icon\" href=\"//casper.com/cdn/shop/files/2019-favicon-Casper-logomark.png?v=1725996262&width=180\"><link href=\"https://cdn.shopify.com/s/files/1/0608/2268/3729/files/CalibreWeb-Regular.woff2?v=1738856457\" as=\"font\" type=\"font/woff2\" crossorigin=\"anonymous\" rel=\"preload\">\n    <lin"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 4264,
        "text": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-size:17px; line-height:30px; position:relative; padding-bottom:18px; margin-bottom:22px; font-weight:400; }\n    h3:after { content:\"\"; position:absolute; left:0; bottom:0; height:2px; width:76px; background:#EAEAEA; }\n    h4 { font-size:14px; margin-bottom:3px; }\n\n    img { max-width:100%; }\n\n    li { margin-bottom:5px; }\n\n    .ico { display:inline-block; }\n    .ico svg { background-size:contain; background-position:center; width:24px; height:24px; margin-bottom:5px; }\n\n    .wrapper { min-width:320px; max-width:650px; margin:0 auto; padding:20px; }\n\n    .hero { margin-bottom:30px; }\n\n    .content--block { position:relative; margin-bottom:50px; }\n    .content--desc { margin-bottom:32px; position:relative; }\n    .content--desc-large { font-size:20px; line-height:28px; }\n\n    .request-id { padding-top:100px; font-size:13px; color:#ccc; }\n\n    @media all and (min-width:500px) {\n      body { padding:60px 0; }\n      .wrapper { padding:20px 20px 20px 100px; }\n      .ico svg { width:40px; height:40px; margin-bottom:0; }\n      .hero { margin-bottom:70px; }\n      .content--block { margin-bottom:80px; }\n      .content--desc .ico { position:absolute; left:-70px; top:-7px; }\n    }\n\n    @media all and (min-width:900px) {\n      .wrapper { padding:20px; }\n    }\n\n  </style>\n</head>\n\n<body class=\"status-error status-code-500\">\n\n  <div class=\"wrapper\">\n    <div class=\"content\">\n      <div class=\"content--block\">\n        <div class=\"content--desc\">\n          <i class=\"ico ico-svg ico-40-svg\">\n            <svg viewBox=\"0 0 40 36\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\" xmlns:sketch=\"http://www.bohemiancoding.com/sketch/ns\">\n              <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" sketch:type=\"MSPage\">\n                <g id=\"back-soon-3\" sketch:type=\"MSArtboardGroup\" transform=\"translate(-230.000000, -519.000000)\">\n                  <g id=\"what-went-wrong?\" sketch:type=\"MSLayerGroup\" transform=\"translate(231.000000, 444.000000)\">\n                    <g id=\"warning\" transform=\"translate(0.000000, 77.000000)\" sketch:type=\"MSShapeGroup\">\n                      <path d=\"M17.593,0.492 C18.217,-0.589 19.778,-0.589 20.402,0.492 L37.766,30.567 C38.39,31.648 37.61,33 36.361,33 L1.634,33 C0.386,33 -0.395,31.648 0.229,30.567 L17.593,0.492 L17.593,0.492 Z\" id=\"Stroke-1\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linejoin=\"round\"></path>\n                      <path d=\"M20.75,28 C20.75,28.966 19.966,29.75 19,29.75 C18.033,29.75 17.25,28.966 17.25,28 C17.25,27.034 18.033,26.25 19,26.25 C19.966,26.25 20.75,27.034 20.75,28\" id=\"Fill-2\" fill=\"#E9BE33\"></path>\n                      <path d=\"M19,23 L19,8\" id=\"Stroke-3\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"></path>\n                    </g>\n                  </g>\n                </g>\n              </g>\n            </svg>\n          </i>\n          <p class=\"content--desc-large\">Something went wrong. </p>\n        </div>\n      </div>\n      <div class=\"content--block\">\n        <h3>What happened?</h3>\n        <div class=\"content--desc\">\n          404 Not Found\n        </div>\n      </div>\n      <div class=\"content--blo"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "issuer": "https://shopify.com/authentication/60822683729",
          "token_endpoint": "https://shopify.com/authentication/60822683729/oauth/token",
          "authorization_endpoint": "https://shopify.com/authentication/60822683729/oauth/authorize",
          "end_session_endpoint": "https://shopify.com/authentication/60822683729/logout",
          "jwks_uri": "https://shopify.com/authentication/60822683729/.well-known/jwks.json",
          "scopes_supported": [
            "openid",
            "email",
            "customer-account-api:full",
            "customer-account-mcp-api:full"
          ],
          "response_types_supported": [
            "code"
          ],
          "token_endpoint_auth_methods_supported": [
            "client_secret_basic"
          ],
          "subject_types_supported": [
            "public"
          ],
          "id_token_signing_alg_values_supported": [
            "RS256"
          ],
          "claims_supported": [
            "iss",
            "sub",
            "aud",
            "exp",
            "iat",
            "nonce",
            "sid",
            "email",
            "email_verified"
          ],
          "code_challenge_methods_supported": [
            "S256"
          ],
          "grant_types_supported": [
            "authorization_code",
            "refresh_token",
            "urn:ietf:params:oauth:grant-type:jwt-bearer"
          ],
          "ui_locales_supported": [
            "bg",
            "cs",
            "da",
            "de",
            "el",
            "en",
            "es",
            "fi",
            "fr",
            "hi",
            "hr",
            "hu",
            "id",
            "it",
            "ja",
            "ko",
            "lt",
            "ms",
            "nb",
            "nl",
            "pl",
            "pt-BR",
            "pt-PT",
            "ro",
            "ru",
            "sk",
            "sl",
            "sv",
            "th",
            "tr",
            "vi",
            "zh-CN",
            "zh-TW"
          ],
          "op_policy_uri": "https://www.shopify.com/legal/privacy",
          "op_tos_uri": "https://www.shopify.com/legal/terms"
        },
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\",\"token_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/logout\",\"jwks_uri\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_chal",
        "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
        "hasAgentAuth": false,
        "supportedIdentityTypes": [],
        "credentialTypesSupported": [],
        "registerUriIssues": [
          {
            "field": "agent_auth.register_uri",
            "issue": "Missing URL."
          }
        ],
        "claimUrlIssues": [],
        "revocationUrlIssues": []
      },
      "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

authorization_endpoint did not behave like an operational OAuth authorization endpoint.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Probe authorization endpoint with an authorization-code request

    authorization_endpoint did not behave like an operational OAuth authorization endpoint.

  2. Fetch and validate jwks_uri

    jwks_uri did not return usable JWK entries for the advertised signing algorithms.

Evidence
{
  "failedStep": "authorization-endpoint",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/openid-configuration",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "pass",
      "evidence": {
        "valid": true,
        "compatibleContentType": true,
        "missing": [],
        "endpointIssues": [],
        "issuer": "https://shopify.com/authentication/60822683729",
        "authorizationEndpoint": "https://shopify.com/authentication/60822683729/oauth/authorize",
        "tokenEndpoint": "https://shopify.com/authentication/60822683729/oauth/token",
        "jwksUri": "https://shopify.com/authentication/60822683729/.well-known/jwks.json",
        "responseTypesSupported": [
          "code"
        ],
        "grantTypesSupported": [
          "authorization_code",
          "refresh_token",
          "urn:ietf:params:oauth:grant-type:jwt-bearer"
        ],
        "idTokenSigningAlgValuesSupported": [
          "RS256"
        ],
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\",\"token_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/logout\",\"jwks_uri\":\"https:\\/\\/shopify.com\\/authentication\\/60822683729\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_chal"
      },
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    },
    {
      "id": "authorization-endpoint",
      "title": "Probe authorization endpoint with an authorization-code request",
      "status": "fail",
      "evidence": {
        "url": "https://shopify.com/authentication/60822683729/oauth/authorize?response_type=code&client_id=can-agent-use-scanner&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Foauth%2Fcallback&scope=openid&state=can-agent-use-probe",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "issue": "authorization_endpoint did not behave like an operational OAuth authorization endpoint.",
      "howToFix": "Implement an authorization endpoint that can process syntactically valid authorization requests, or remove it from discovery metadata until it exists."
    },
    {
      "id": "authorization-redirect-safety",
      "title": "Reject unregistered authorization redirects",
      "status": "pass",
      "evidence": {
        "url": "https://shopify.com/authentication/60822683729/oauth/authorize?response_type=code&client_id=can-agent-use-unknown-client&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Fattacker-callback&scope=openid&state=can-agent-use-redirect-safety",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "redirectedToUntrusted": false,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "howToFix": "Validate client_id and registered redirect_uri values before redirecting. Return a direct OAuth error for invalid clients or redirect URIs."
    },
    {
      "id": "token-endpoint",
      "title": "Probe token endpoint with advertised grant type",
      "status": "pass",
      "evidence": {
        "url": "https://shopify.com/authentication/60822683729/oauth/token",
        "method": "POST",
        "grantType": "authorization_code",
        "statusCode": 401,
        "oauthError": "invalid_client",
        "contentType": "application/json; charset=utf-8",
        "excerpt": "{\"error\":\"invalid_client\",\"error_description\":\"The client credentials provided are invalid or missing.\"}"
      },
      "howToFix": "Support every advertised grant type enough to return a protocol-appropriate response, or stop advertising unsupported grants."
    },
    {
      "id": "jwks",
      "title": "Fetch and validate jwks_uri",
      "status": "fail",
      "evidence": {
        "jwksUri": "https://shopify.com/authentication/60822683729/.well-known/jwks.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      },
      "issue": "jwks_uri did not return usable JWK entries for the advertised signing algorithms.",
      "howToFix": "Implement the advertised jwks_uri route with usable JWK metadata or remove it from discovery metadata until it exists."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://casper.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://casper.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://casper.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://casper.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Issues were logged in the `Issues` panel in Chrome Devtools

100 Fail

Check name

Issues were logged in the `Issues` panel in Chrome Devtools

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.

Evidence
{
  "description": "Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue."
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

13 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 1,042 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

Evidence
{
  "displayValue": "Est savings of 1,042 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 60
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

6 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 6,334 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

Evidence
{
  "displayValue": "Total size was 6,334 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 6486423
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

6 Warning

Check name

Improve image delivery

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 105 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

Evidence
{
  "displayValue": "Est savings of 105 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

6 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 68 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

Evidence
{
  "displayValue": "Est savings of 68 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Minify CSS

6 Warning

Check name

Minify CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 4 KiB

Fix guidance

Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).

Evidence
{
  "displayValue": "Est savings of 4 KiB",
  "description": "Minifying CSS files can reduce network payload sizes. [Learn how to minify CSS](https://developer.chrome.com/docs/lighthouse/performance/unminified-css/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Minify JavaScript

6 Warning

Check name

Minify JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 19 KiB

Fix guidance

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).

Evidence
{
  "displayValue": "Est savings of 19 KiB",
  "description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

6 Warning

Check name

Reduce unused CSS

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 140 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 140 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

61/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 5,
      "displayValue": "1,020 ms",
      "numericValue": 1021.0000000000032
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 25
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 75,
      "displayValue": "1.7 s",
      "numericValue": 1651.5258430373242
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 38,
      "displayValue": "290 ms",
      "numericValue": 290.0000000000009
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "80 ms",
      "numericValue": 84.73572
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 6,
      "displayValue": "9.3 s",
      "numericValue": 9256.840135655973
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 67,
      "displayValue": "1.9 s",
      "numericValue": 1878.5009355615387
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 99,
      "displayValue": "0.6 s",
      "numericValue": 577.5072710083691
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
57/100Level 3, Bot-AwareCurrent report
casper.com AI SEO Report: 57/100 (Level 3, Bot-Aware)