CanAgentUse

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https://close.com/

SCANNED

Jun 12, 2026, 9:16 AM

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https://close.com/

SCANNED

Jun 12, 2026, 9:16:14 AMJun 12, 2026, 9:16 AM

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55/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Close CRM | Sales CRM with Built-In AI Sales Agent

Close is the sales CRM for growing teams with built-in calling, email, SMS, and Chloe: your AI sales agent that helps qualify, follow up, and act on every lead.

Next step

Turn this report into a fix workflow

25 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	52	Needs work	14	9	1	View details
Discoverability	71	Needs work	5	4	0	View details
Content Readiness	71	Needs work	9	1	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	14	Priority fix	13	25	3	View details
API	17	Priority fix	1	5	0	View details
Auth	Not Applicable	Not Applicable	7	4	0	View details
MCP	19	Priority fix	1	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	78	Mostly ready	9	2	8	View details
GEO Readiness	Not Applicable	Not Applicable	5	0	0
AIO Readiness	74	Needs work	2	1	4	View details
AEO Readiness	68	Needs work	2	1	4	View details
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	20	Priority fix	5	4	0	View details
Security & Trust	20	Priority fix	1	4	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	70	Needs work	20	7	0	View details
Performance	59	Needs work	10	6	0	View details
Accessibility	90	Strong	10	1	0	View details

Prioritized recommendations

Issues ranked by score impact

43 items need attention

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

50 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization",
    "SoftwareApplication",
    "WebPage"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

50 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 2); 11 links missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a data-w-tab=\"calling\" data-w-id=\"e3efb0af-c1db-ce1e-5dc5-63d0fb822471\" class=\"hp--0626--hero-tabs-button calling w-inline-block w-tab-link w--current\"></a>",
      "<a data-w-tab=\"emailing\" data-w-id=\"e3efb0af-c1db-ce1e-5dc5-63d0fb822472\" class=\"hp--0626--hero-tabs-button emailing w-inline-block w-tab-link\"></a>",
      "<a data-w-tab=\"texting\" data-w-id=\"e3efb0af-c1db-ce1e-5dc5-63d0fb822473\" class=\"hp--0626--hero-tabs-button texting w-inline-block w-tab-link\"></a>",
      "<a data-w-tab=\"automation\" data-w-id=\"e3efb0af-c1db-ce1e-5dc5-63d0fb822474\" class=\"hp--0626--hero-tabs-button automation w-inline-block w-tab-link\"></a>",
      "<a data-w-tab=\"action\" class=\"hp--0626--hero-tabs-button action w-inline-block w-tab-link\"></a>",
      "<a href=\"https://www.close.com/integrations/claude\" class=\"hp-0426--tool w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e1902e4105edd149da9e44_tool-logo--claude.svg\" loading=\"lazy\" alt></a>",
      "<a href=\"https://close.com/llms.txt\" target=\"_blank\" class=\"g--text-color-white w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 24 24\" fill=\"none\" class=\"icon--16\"><path d=\"M13.7045 4.28477C13.3111 3.89717 12.678 3.90187 12.2903 4.29527C11.9027 4.68867 11.9074 5.32177 12.3008 5.70947L17.6711 11.0008L4 11.0008C3.44772 11.0008 3 11.4485 3 12.0008C3 12.5531 3.44772 13.0008 4 13.0008L17.6646 13.0008L12.3008 18.2857C11.9074 18.6733 11.9027 19.3065 12.2903 19.6999C12.",
      "<a href=\"https://www.g2.com/products/close/reviews\" target=\"_blank\" class=\"g--footer-g2-widget w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg\" loading=\"lazy\" alt></a>",
      "<a href=\"https://www.g2.com/products/close/reviews?utm_source=review-widget\" target=\"_blank\" class=\"g--footer-g2-widget-2 w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png\" loading=\"lazy\" alt></a>",
      "<a href=\"https://www.g2.com/products/close/reviews\" target=\"_blank\" class=\"g--footer-g2-widget w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg\" loading=\"lazy\" alt></a>",
      "<a href=\"https://www.g2.com/products/close/reviews?utm_source=review-widget\" target=\"_blank\" class=\"g--footer-g2-widget-2 w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png\" loading=\"lazy\" alt></a>"
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input class=\"g--footer-newsletter-input cf-replacement w-input\" maxlength=\"256\" name=\"email\" data-name=\"Email\" placeholder=\"[email protected]\" type=\"email\" id=\"email\" required>"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 2,
    "headings": 20,
    "links": 115,
    "inaccessibleLinks": 11,
    "buttons": 0,
    "inaccessibleButtons": 0,
    "images": 66,
    "imagesWithAlt": 66,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

38 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Fri, 12 Jun 2026 03:44:13 GMT",
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Validate RFC 9727 linkset".

34 Fail

Needs attention

API Catalog

Failed check

Issue

API Catalog response did not match the expected shape. Content-Type "application/json" is not application/linkset+json.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

33/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Validate RFC 9727 linkset".

Validation steps

Validate RFC 9727 linkset
API Catalog response did not match the expected shape. Content-Type "application/json" is not application/linkset+json.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "application/json"
      },
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "API Catalog response did not match the expected shape. Content-Type \"application/json\" is not application/linkset+json.",
        "compatibleContentType": false,
        "linksetItems": 1,
        "relations": [
          "service-desc",
          "service-doc"
        ],
        "usefulRelations": [
          "service-desc",
          "service-doc"
        ],
        "legacyRelations": [],
        "hrefIssues": [],
        "targetUrlIssues": [],
        "links": [
          {
            "anchor": "https://api.close.com/",
            "rel": "service-desc",
            "href": "https://api.close.com/api/openapi.json",
            "type": "application/json"
          },
          {
            "anchor": "https://api.close.com/",
            "rel": "service-doc",
            "href": "https://developer.close.com/",
            "type": "text/html"
          }
        ],
        "parsedSummary": [
          {
            "anchor": "https://api.close.com/",
            "service-desc": [
              {
                "href": "https://api.close.com/api/openapi.json",
                "type": "application/json"
              }
            ],
            "service-doc": [
              {
                "href": "https://developer.close.com/",
                "type": "text/html"
              }
            ]
          }
        ],
        "rawExcerpt": "{\n  \"linkset\": [\n    {\n      \"anchor\": \"https://api.close.com/\",\n      \"service-desc\": [\n        {\n          \"href\": \"https://api.close.com/api/openapi.json\",\n          \"type\": \"application/json\"\n        }\n      ],\n      \"service-doc\": [\n        {\n          \"href\": \"https://developer.close.com/\",\n          \"type\": \"text/html\"\n        }\n      ]\n    }\n  ]\n}"
      },
      "issue": "API Catalog response did not match the expected shape. Content-Type \"application/json\" is not application/linkset+json.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "rel": "service-desc",
            "href": "https://api.close.com/api/openapi.json",
            "skipped": "External target was not fetched."
          },
          {
            "rel": "service-doc",
            "href": "https://developer.close.com/",
            "skipped": "External target was not fetched."
          }
        ],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

Missing Content-Signal(s): ai-input. Found: ai-train, search

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [
    "ai-train=no",
    "search=yes"
  ],
  "ai-train": true,
  "search": true,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

25 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self'"
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

25 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": null
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

25 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

25 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "close.com",
        "probes": [
          {
            "name": "_index._agents.close.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.close.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "close.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/about",
      "text": "About Close",
      "html": "<a href=\"/about\" class=\"footer--link-2\">About Close</a>"
    },
    {
      "href": "https://www.linkedin.com/company/close-crm",
      "text": "",
      "html": "<a aria-label=\"Follow Close on LinkedIn\" rel=\"me noopener\" href=\"https://www.linkedin.com/company/close-crm\" target=\"_blank\" class=\"g--footer-social-link-2 w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 16 16\" fill=\"none\" class=\"g--footer-social-link-icon\"><g opacity=\"0.7\" clip-path=\"url(#clip0_168_229)\"><path d=\"M14.8156 0H1.18125C0.528125 0 0 0.515625 0 1.15313V14.8438C0 15.4813 0.528125 16 1.18125 16H14.8156C15.4688 16 16 15.4813 16 14.8469V1.15313C16 0.5..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://help.close.com/",
      "text": "Help centerDocs, FAQs, and how-tos",
      "html": "<a href=\"https://help.close.com/\" target=\"_blank\" class=\"g--nav-dropdown-list-col-row-link w-variant-e33a3563-53d2-dbca-df06-53da73e23213 w-inline-block\"><div class=\"g--nav-dropdown-list-link-icon w-variant-e33a3563-53d2-dbca-df06-53da73e23213\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" class=\"icon--24 lucide lucide-life-buoy\"><circle cx=\"12\" cy=\"1..."
    },
    {
      "href": "https://www.close.com/integrations/help-scout",
      "text": "",
      "html": "<a href=\"https://www.close.com/integrations/help-scout\" class=\"hp-0426--tool w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e1902ec15b11c6569a0f21_tool-logo--helpscout.svg\" loading=\"lazy\" alt=\"Helpscout logo\"></a>"
    },
    {
      "href": "https://help.close.com/",
      "text": "Help center",
      "html": "<a href=\"https://help.close.com/\" target=\"_blank\" class=\"footer--link-2\">Help center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/tos",
      "text": "Terms",
      "html": "<a href=\"/tos\" class=\"footer--link-2\">Terms</a>"
    },
    {
      "href": "/privacy",
      "text": "Privacy",
      "html": "<a href=\"/privacy\" class=\"footer--link-2\">Privacy</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

6 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

75/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="email"> is missing a label.
<input name="email"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 108,
        "interactiveWithTags": 0,
        "totalCount": 109,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 5,
        "issues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "pass",
      "evidence": {
        "staticSignals": {
          "detected": true,
          "matched": [
            "webmcp",
            "navigator.modelContext"
          ]
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 108,
        "interactiveWithTags": 0,
        "totalCount": 109,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": true,
    "matched": [
      "webmcp",
      "navigator.modelContext"
    ]
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 108,
    "interactiveWithTags": 0,
    "totalCount": 109,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"email\"> is missing a label.",
      "<input name=\"email\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/about",
      "text": "About Close",
      "html": "<a href=\"/about\" class=\"footer--link-2\">About Close</a>"
    },
    {
      "href": "https://www.linkedin.com/company/close-crm",
      "text": "",
      "html": "<a aria-label=\"Follow Close on LinkedIn\" rel=\"me noopener\" href=\"https://www.linkedin.com/company/close-crm\" target=\"_blank\" class=\"g--footer-social-link-2 w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 16 16\" fill=\"none\" class=\"g--footer-social-link-icon\"><g opacity=\"0.7\" clip-path=\"url(#clip0_168_229)\"><path d=\"M14.8156 0H1.18125C0.528125 0 0 0.515625 0 1.15313V14.8438C0 15.4813 0.528125 16 1.18125 16H14.8156C15.4688 16 16 15.4813 16 14.8469V1.15313C16 0.5..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://help.close.com/",
      "text": "Help centerDocs, FAQs, and how-tos",
      "html": "<a href=\"https://help.close.com/\" target=\"_blank\" class=\"g--nav-dropdown-list-col-row-link w-variant-e33a3563-53d2-dbca-df06-53da73e23213 w-inline-block\"><div class=\"g--nav-dropdown-list-link-icon w-variant-e33a3563-53d2-dbca-df06-53da73e23213\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 24 24\" fill=\"none\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\" aria-hidden=\"true\" class=\"icon--24 lucide lucide-life-buoy\"><circle cx=\"12\" cy=\"1..."
    },
    {
      "href": "https://www.close.com/integrations/help-scout",
      "text": "",
      "html": "<a href=\"https://www.close.com/integrations/help-scout\" class=\"hp-0426--tool w-inline-block\"><img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e1902ec15b11c6569a0f21_tool-logo--helpscout.svg\" loading=\"lazy\" alt=\"Helpscout logo\"></a>"
    },
    {
      "href": "https://help.close.com/",
      "text": "Help center",
      "html": "<a href=\"https://help.close.com/\" target=\"_blank\" class=\"footer--link-2\">Help center</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/tos",
      "text": "Terms",
      "html": "<a href=\"/tos\" class=\"footer--link-2\">Terms</a>"
    },
    {
      "href": "/privacy",
      "text": "Privacy",
      "html": "<a href=\"/privacy\" class=\"footer--link-2\">Privacy</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

15 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 18,
  "passing": 3,
  "failing": [
    {
      "heading": "Built for conversations.Now Close runs them, end-to-end.",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom-24\">Built for conversations.<br>Now Close runs them, end-to-end.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customers can’t stop talking about how much they love Close",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom-64\">Customers can&#x2019;t stop talking about how much they love Close</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your CRM has all the data. Now it can act on it.",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom--16\">Your CRM has all the data. &#x2028;Now it can act on it.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The right message, right on time",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>The right message, right on time</strong></h3>",
      "firstParagraph": "Chloe prepares follow-ups based on call transcripts and sends them or queues them for your rep to review.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Chloe prepares follow-ups based on call transcripts and sends them or queues them for your rep to review.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "The CRM that updates itself",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>The CRM that updates itself</strong></h3>",
      "firstParagraph": "Every conversation moves your deal forward. Plus, Chloe fills contact fields with rich data insights from LinkedIn and the web.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Every conversation moves your deal forward. Plus, Chloe fills contact fields with rich data insights from LinkedIn and the web.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Daily action-items",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>Daily action-items</strong></h3>",
      "firstParagraph": "Hot leads waiting for follow-up while other deals stall? Not anymore. Chloe's on top of everything.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Hot leads waiting for follow-up while other deals stall? Not anymore. Chloe&apos;s on top of everything.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Works with the tools you already use",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom--16\">Works with the tools you already use</h2>",
      "firstParagraph": "Don't take our word for it",
      "paragraphHtml": "<p class=\"ask-ai-eyebrow text-color--new-blue\">Don&apos;t take our word for it</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Ask AIabout Close",
      "headingHtml": "<h2 class=\"ask-ai-heading\">Ask AI<br>about Close</h2>",
      "firstParagraph": "See an unfiltered review of Close before you come back and start your free trial.",
      "paragraphHtml": "<p class=\"ask-ai-sub\">See an unfiltered review of Close before you come back and start your free trial.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build on Close",
      "headingHtml": "<h2 class=\"h2 g--margin-bottom--16\">Build on Close</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Stop missing leads. Start closing deals.",
      "headingHtml": "<h2 class=\"h1 margin-bottom-20\">Stop missing leads. Start closing deals.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Platform",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Platform</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Who we help",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Who we help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get help",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Get help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 67/100 and needs improvement.

3 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

6 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

67/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 67/100 and needs improvement.

Evidence

{
  "schemaCount": 5,
  "checkedFields": [
    {
      "path": "$[0].@graph[0].name",
      "value": "Close"
    },
    {
      "path": "$[0].@graph[0].founder.name",
      "value": "Steli Efti"
    },
    {
      "path": "$[0].@graph[1].name",
      "value": "Close"
    },
    {
      "path": "$[0].@graph[1].description",
      "value": "Close is a sales CRM built for conversations. It combines built-in calling, email, SMS, pipeline management, automation, and AI capabilities for small and scaling sales teams."
    },
    {
      "path": "$[0].@graph[1].offers.description",
      "value": "Free 14-day trial available"
    },
    {
      "path": "$[0].@graph[2].name",
      "value": "Chloe"
    },
    {
      "path": "$[0].@graph[2].description",
      "value": "Chloe is an AI teammate built into Close. She helps sales teams qualify leads through voice conversations and follow up across the pipeline."
    },
    {
      "path": "$[0].@graph[2].offers.description",
      "value": "Included with supported Close CRM plans"
    },
    {
      "path": "$[0].@graph[3].name",
      "value": "Close — Sales CRM built for conversations"
    },
    {
      "path": "$[1].name",
      "value": "Close"
    },
    {
      "path": "$[1].founder.name",
      "value": "Steli Efti"
    },
    {
      "path": "$[2].name",
      "value": "Close"
    },
    {
      "path": "$[2].description",
      "value": "Close is a sales CRM built for conversations. It combines built-in calling, email, SMS, pipeline management, automation, and AI capabilities for small and scaling sales teams."
    },
    {
      "path": "$[2].offers.description",
      "value": "Free 14-day trial available"
    },
    {
      "path": "$[3].name",
      "value": "Chloe"
    },
    {
      "path": "$[3].description",
      "value": "Chloe is an AI teammate built into Close. She helps sales teams qualify leads through voice conversations and follow up across the pipeline."
    },
    {
      "path": "$[3].offers.description",
      "value": "Included with supported Close CRM plans"
    },
    {
      "path": "$[4].name",
      "value": "Close — Sales CRM built for conversations"
    }
  ],
  "mismatches": [
    {
      "path": "$[0].@graph[0].founder.name",
      "value": "Steli Efti"
    },
    {
      "path": "$[0].@graph[1].offers.description",
      "value": "Free 14-day trial available"
    },
    {
      "path": "$[0].@graph[2].offers.description",
      "value": "Included with supported Close CRM plans"
    },
    {
      "path": "$[1].founder.name",
      "value": "Steli Efti"
    },
    {
      "path": "$[2].offers.description",
      "value": "Free 14-day trial available"
    },
    {
      "path": "$[3].offers.description",
      "value": "Included with supported Close CRM plans"
    }
  ],
  "score": 67,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

15 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 14,
  "questionH2s": [
    {
      "index": 1,
      "text": "What is Close?",
      "isQuestion": true,
      "html": "<h2>What is Close?</h2>"
    },
    {
      "index": 2,
      "text": "What is Chloe?",
      "isQuestion": true,
      "html": "<h2>What is Chloe?</h2>"
    },
    {
      "index": 11,
      "text": "Who we help",
      "isQuestion": true,
      "html": "<h2 class=\"footer--link-col-title-2\">Who we help</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

15 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 18,
  "passing": 3,
  "failing": [
    {
      "heading": "Built for conversations.Now Close runs them, end-to-end.",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom-24\">Built for conversations.<br>Now Close runs them, end-to-end.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Customers can’t stop talking about how much they love Close",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom-64\">Customers can&#x2019;t stop talking about how much they love Close</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your CRM has all the data. Now it can act on it.",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom--16\">Your CRM has all the data. &#x2028;Now it can act on it.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "The right message, right on time",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>The right message, right on time</strong></h3>",
      "firstParagraph": "Chloe prepares follow-ups based on call transcripts and sends them or queues them for your rep to review.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Chloe prepares follow-ups based on call transcripts and sends them or queues them for your rep to review.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "The CRM that updates itself",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>The CRM that updates itself</strong></h3>",
      "firstParagraph": "Every conversation moves your deal forward. Plus, Chloe fills contact fields with rich data insights from LinkedIn and the web.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Every conversation moves your deal forward. Plus, Chloe fills contact fields with rich data insights from LinkedIn and the web.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Daily action-items",
      "headingHtml": "<h3 class=\"h5 margin-bottom-0\"><strong>Daily action-items</strong></h3>",
      "firstParagraph": "Hot leads waiting for follow-up while other deals stall? Not anymore. Chloe's on top of everything.",
      "paragraphHtml": "<p class=\"g--paragraph text-color--medium margin-bottom-0\">Hot leads waiting for follow-up while other deals stall? Not anymore. Chloe&apos;s on top of everything.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Works with the tools you already use",
      "headingHtml": "<h2 class=\"h1 g--margin-bottom--16\">Works with the tools you already use</h2>",
      "firstParagraph": "Don't take our word for it",
      "paragraphHtml": "<p class=\"ask-ai-eyebrow text-color--new-blue\">Don&apos;t take our word for it</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Ask AIabout Close",
      "headingHtml": "<h2 class=\"ask-ai-heading\">Ask AI<br>about Close</h2>",
      "firstParagraph": "See an unfiltered review of Close before you come back and start your free trial.",
      "paragraphHtml": "<p class=\"ask-ai-sub\">See an unfiltered review of Close before you come back and start your free trial.</p>",
      "words": 15,
      "direct": false,
      "issue": "First paragraph is 15 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build on Close",
      "headingHtml": "<h2 class=\"h2 g--margin-bottom--16\">Build on Close</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Stop missing leads. Start closing deals.",
      "headingHtml": "<h2 class=\"h1 margin-bottom-20\">Stop missing leads. Start closing deals.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Platform",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Platform</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Who we help",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Who we help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Resources",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Resources</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get help",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Get help</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h2 class=\"footer--link-col-title-2\">Company</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "What is Close?",
      "html": "<h2>What is Close?</h2>"
    },
    {
      "text": "What is Chloe?",
      "html": "<h2>What is Chloe?</h2>"
    },
    {
      "text": "Built for conversations.Now Close runs them, end-to-end.",
      "html": "<h2 class=\"h1 g--margin-bottom-24\">Built for conversations.<br>Now Close runs them, end-to-end.</h2>"
    },
    {
      "text": "Customers can’t stop talking about how much they love Close",
      "html": "<h2 class=\"h1 g--margin-bottom-64\">Customers can&#x2019;t stop talking about how much they love Close</h2>"
    },
    {
      "text": "Your CRM has all the data. Now it can act on it.",
      "html": "<h2 class=\"h1 g--margin-bottom--16\">Your CRM has all the data. &#x2028;Now it can act on it.</h2>"
    },
    {
      "text": "Works with the tools you already use",
      "html": "<h2 class=\"h1 g--margin-bottom--16\">Works with the tools you already use</h2>"
    },
    {
      "text": "Ask AIabout Close",
      "html": "<h2 class=\"ask-ai-heading\">Ask AI<br>about Close</h2>"
    },
    {
      "text": "Build on Close",
      "html": "<h2 class=\"h2 g--margin-bottom--16\">Build on Close</h2>"
    },
    {
      "text": "Stop missing leads. Start closing deals.",
      "html": "<h2 class=\"h1 margin-bottom-20\">Stop missing leads. Start closing deals.</h2>"
    },
    {
      "text": "Platform",
      "html": "<h2 class=\"footer--link-col-title-2\">Platform</h2>"
    },
    {
      "text": "Who we help",
      "html": "<h2 class=\"footer--link-col-title-2\">Who we help</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"footer--link-col-title-2\">Resources</h2>"
    },
    {
      "text": "Get help",
      "html": "<h2 class=\"footer--link-col-title-2\">Get help</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"footer--link-col-title-2\">Company</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Close CRM?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Close CRM work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Close CRM?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Close CRM free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Close CRM compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "cost",
      "label": "Is Close CRM free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Close CRM compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

65 image(s) are missing width/height attributes.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1027,
  "htmlBytes": 143804,
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      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a6daecee99d3bff05939_logo-dark-large.svg",
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      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a6daecee99d3bff05939_logo-dark-large.svg\" alt=\"Close.com logo\" class=\"g--nav-logo-dark w-variant-e33a3563-53d2-dbca-df06-53da73e23213\">"
    },
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      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg\" alt=\"Close.com logo\" class=\"g--nav-logo-light w-variant-e33a3563-53d2-dbca-df06-53da73e23213\">"
    },
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    },
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      "height": "",
      "loading": "lazy",
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      "height": "",
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      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e1902fe85188b59469e1ba_tool-logo--customerio.svg\" loading=\"lazy\" width=\"45\" alt=\"Clay logo\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e2ce3ad0e2ce86c9ffae59_tool-logo--justcall.svg",
      "width": "45",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e2ce3ad0e2ce86c9ffae59_tool-logo--justcall.svg\" loading=\"lazy\" width=\"45\" alt=\"Justcall logo\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e19030cf8a9458860d5c9d_tool-logo--whatsapp.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e19030cf8a9458860d5c9d_tool-logo--whatsapp.svg\" loading=\"lazy\" alt=\"Whatsapp logo\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e522f429337187902e2c6d_Michael-Fomkin.webp",
      "width": "94",
      "height": "",
      "loading": "lazy",
      "html": "<img width=\"94\" loading=\"lazy\" alt src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e522f429337187902e2c6d_Michael-Fomkin.webp\" sizes=\"94px\" srcset=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e522f429337187902e2c6d_Michael-Fomkin-p-500.webp 500w, https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e522f429337187902e2c6d_Michael-Fomkin-p-800.webp 800w, https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e522f429337187902e2c6d_Michael-Fom..."
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg\" loading=\"lazy\" alt=\"Close.com logo\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c935861da7923d78fd418_g2-top-50.svg\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6a0c93e6c884d94d3acb82b2_white-9.png\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/6876a8f5d6e37075b98a5e67_logo-light-large.svg\" loading=\"lazy\" alt=\"Close.com logo\">"
    }
  ],
  "possibleDialogs": [],
  "score": 80,
  "weight": 10
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 53689
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "What is Close?",
      "html": "<h2>What is Close?</h2>"
    },
    {
      "text": "What is Chloe?",
      "html": "<h2>What is Chloe?</h2>"
    },
    {
      "text": "Built for conversations.Now Close runs them, end-to-end.",
      "html": "<h2 class=\"h1 g--margin-bottom-24\">Built for conversations.<br>Now Close runs them, end-to-end.</h2>"
    },
    {
      "text": "Customers can’t stop talking about how much they love Close",
      "html": "<h2 class=\"h1 g--margin-bottom-64\">Customers can&#x2019;t stop talking about how much they love Close</h2>"
    },
    {
      "text": "Your CRM has all the data. Now it can act on it.",
      "html": "<h2 class=\"h1 g--margin-bottom--16\">Your CRM has all the data. &#x2028;Now it can act on it.</h2>"
    },
    {
      "text": "Works with the tools you already use",
      "html": "<h2 class=\"h1 g--margin-bottom--16\">Works with the tools you already use</h2>"
    },
    {
      "text": "Ask AIabout Close",
      "html": "<h2 class=\"ask-ai-heading\">Ask AI<br>about Close</h2>"
    },
    {
      "text": "Build on Close",
      "html": "<h2 class=\"h2 g--margin-bottom--16\">Build on Close</h2>"
    },
    {
      "text": "Stop missing leads. Start closing deals.",
      "html": "<h2 class=\"h1 margin-bottom-20\">Stop missing leads. Start closing deals.</h2>"
    },
    {
      "text": "Platform",
      "html": "<h2 class=\"footer--link-col-title-2\">Platform</h2>"
    },
    {
      "text": "Who we help",
      "html": "<h2 class=\"footer--link-col-title-2\">Who we help</h2>"
    },
    {
      "text": "Resources",
      "html": "<h2 class=\"footer--link-col-title-2\">Resources</h2>"
    },
    {
      "text": "Get help",
      "html": "<h2 class=\"footer--link-col-title-2\">Get help</h2>"
    },
    {
      "text": "Company",
      "html": "<h2 class=\"footer--link-col-title-2\">Company</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Close CRM?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Close CRM work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Close CRM?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Close CRM free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Close CRM compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "cost",
      "label": "Is Close CRM free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Close CRM compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 53689,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 51832,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": false,
          "links": [
            "https://cdn.prod.website-files.com\"",
            "/title",
            "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\"",
            "/css",
            "/MVFan2luOuCmVX7UBVrDZvS",
            "/javascript",
            "/script",
            "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e787e66659174d6c555923_favicon.png\"",
            "/png",
            "https://cdn.prod.website-files.com/61717799a852418a278cfa9b/69e787e66659174d6c555923_favicon.png\""
          ],
          "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Thu Jun 11 2026 22:01:40 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"close.com\" data-wf-page=\"651c5439b030488dac3e327f\" data-wf-site=\"61717799a852418a278cfa9b\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"A04DrNbg5qIl-C1oInGnFvMJegLoTMY2kuj0mKc4b_s\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/61717799a852418a278cfa9b/css/close-website.shared.f865a6a6a.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-+GWmpqEk"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": true,
        "statusCode": 200,
        "contentType": "application/json",
        "length": 201,
        "text": "{\n  \"resource\": \"https://api.close.com/api/v1\",\n  \"authorization_servers\": [\"https://close.com\"],\n  \"scopes_supported\": [\"all\"],\n  \"resource_documentation\": \"https://developer.close.com/api/overview\"\n}"
      },
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 88,
          "text": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth Discovery response did not match the expected shape. missing: jwks_uri; endpoint issues: [{"field":"jwks_uri","issue":"Missing URL."}].

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Validate resource body
OAuth Discovery response did not match the expected shape. missing: jwks_uri; endpoint issues: [{"field":"jwks_uri","issue":"Missing URL."}].

Evidence

{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/openid-configuration",
        "statusCode": 200,
        "contentType": "application/json"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth Discovery response did not match the expected shape. missing: jwks_uri; endpoint issues: [{\"field\":\"jwks_uri\",\"issue\":\"Missing URL.\"}].",
        "compatibleContentType": true,
        "missing": [
          "jwks_uri"
        ],
        "endpointIssues": [
          {
            "field": "jwks_uri",
            "issue": "Missing URL."
          }
        ],
        "issuer": "https://close.com",
        "authorizationEndpoint": "https://app.close.com/oauth2/authorize",
        "tokenEndpoint": "https://api.close.com/oauth2/token",
        "responseTypesSupported": [
          "code"
        ],
        "grantTypesSupported": [
          "authorization_code",
          "refresh_token"
        ],
        "idTokenSigningAlgValuesSupported": [],
        "rawExcerpt": "{\n  \"issuer\": \"https://close.com\",\n  \"authorization_endpoint\": \"https://app.close.com/oauth2/authorize\",\n  \"token_endpoint\": \"https://api.close.com/oauth2/token\",\n  \"scopes_supported\": [\"all\"],\n  \"response_types_supported\": [\"code\"],\n  \"grant_types_supported\": [\"authorization_code\", \"refresh_token\"],\n  \"service_documentation\": \"https://developer.close.com/topics/oauth\"\n}"
      },
      "issue": "OAuth Discovery response did not match the expected shape. missing: jwks_uri; endpoint issues: [{\"field\":\"jwks_uri\",\"issue\":\"Missing URL.\"}].",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    },
    {
      "id": "authorization-endpoint",
      "title": "Probe authorization endpoint with an authorization-code request",
      "status": "pass",
      "evidence": {
        "url": "https://app.close.com/oauth2/authorize?response_type=code&client_id=can-agent-use-scanner&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Foauth%2Fcallback&scope=openid&state=can-agent-use-probe",
        "method": "GET",
        "statusCode": 308,
        "location": "https://app.close.com/oauth2/authorize/?response_type=code&client_id=can-agent-use-scanner&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Foauth%2Fcallback&scope=openid&state=can-agent-use-probe",
        "contentType": "text/html; charset=utf-8",
        "excerpt": "<!doctype html>\n<html lang=en>\n<title>Redirecting...</title>\n<h1>Redirecting...</h1>\n<p>You should be redirected automatically to the target URL: <a href=\"https://app.close.com/oauth2/authorize/?response_type=code&amp;client_id=can-agent-use-scanner&amp;redirect_uri=https%3A%2F%2Fcan-agent-use.inval"
      },
      "howToFix": "Implement an authorization endpoint that can process syntactically valid authorization requests, or remove it from discovery metadata until it exists."
    },
    {
      "id": "authorization-redirect-safety",
      "title": "Reject unregistered authorization redirects",
      "status": "pass",
      "evidence": {
        "url": "https://app.close.com/oauth2/authorize?response_type=code&client_id=can-agent-use-unknown-client&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Fattacker-callback&scope=openid&state=can-agent-use-redirect-safety",
        "method": "GET",
        "statusCode": 308,
        "location": "https://app.close.com/oauth2/authorize/?response_type=code&client_id=can-agent-use-unknown-client&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Fattacker-callback&scope=openid&state=can-agent-use-redirect-safety",
        "redirectedToUntrusted": false,
        "contentType": "text/html; charset=utf-8",
        "excerpt": "<!doctype html>\n<html lang=en>\n<title>Redirecting...</title>\n<h1>Redirecting...</h1>\n<p>You should be redirected automatically to the target URL: <a href=\"https://app.close.com/oauth2/authorize/?response_type=code&amp;client_id=can-agent-use-unknown-client&amp;redirect_uri=https%3A%2F%2Fcan-agent-us"
      },
      "howToFix": "Validate client_id and registered redirect_uri values before redirecting. Return a direct OAuth error for invalid clients or redirect URIs."
    },
    {
      "id": "token-endpoint",
      "title": "Probe token endpoint with advertised grant type",
      "status": "pass",
      "evidence": {
        "url": "https://api.close.com/oauth2/token",
        "method": "POST",
        "grantType": "authorization_code",
        "statusCode": 308,
        "contentType": "text/html; charset=utf-8",
        "excerpt": "<!doctype html>\n<html lang=en>\n<title>Redirecting...</title>\n<h1>Redirecting...</h1>\n<p>You should be redirected automatically to the target URL: <a href=\"https://api.close.com/oauth2/token/\">https://api.close.com/oauth2/token/</a>. If not, click the link.\n"
      },
      "howToFix": "Support every advertised grant type enough to return a protocol-appropriate response, or stop advertising unsupported grants."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "resource-identity",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 200,
        "contentType": "application/json"
      },
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "pass",
      "evidence": {
        "valid": true,
        "compatibleContentType": true,
        "hasResource": true,
        "authorizationServerCount": 1,
        "resource": "https://api.close.com/api/v1",
        "resourceIssues": [],
        "authServerIssues": [],
        "scopesSupported": [
          "all"
        ],
        "bearerMethodsSupported": [],
        "rawExcerpt": "{\n  \"resource\": \"https://api.close.com/api/v1\",\n  \"authorization_servers\": [\"https://close.com\"],\n  \"scopes_supported\": [\"all\"],\n  \"resource_documentation\": \"https://developer.close.com/api/overview\"\n}"
      },
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "resource": "https://api.close.com/api/v1",
        "expectedResource": "https://close.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://close.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "metadataResource": "https://api.close.com/api/v1",
            "resourceMatchesRequestContext": false
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://close.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "metadataResource": "https://api.close.com/api/v1",
            "resourceMatchesRequestContext": false
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://close.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "metadataResource": "https://api.close.com/api/v1",
            "resourceMatchesRequestContext": false
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

17 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

17 Fail

Check name

Image optimization

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

17 Fail

Check name

Legacy JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 31 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 31 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

17 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused JavaScript

17 Fail

Check name

Reduce unused JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 419 KiB

Fix guidance

Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 419 KiB",
  "description": "Reduce unused JavaScript and defer loading scripts until they are required to decrease bytes consumed by network activity. [Learn how to reduce unused JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unused-javascript/).",
  "numericValue": 40
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

6 Fail

Check name

Loading performance

Score

64/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 71,
      "displayValue": "1.8 s",
      "numericValue": 1765.003175425384
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 11,
      "displayValue": "780 ms",
      "numericValue": 776.5
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 42,
      "displayValue": "4.9 s",
      "numericValue": 4904.5307376217115
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 59,
      "displayValue": "220 ms",
      "numericValue": 221
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 0 ms",
      "numericValue": 4
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 33,
      "displayValue": "2.8 s",
      "numericValue": 2769.4514125110954
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 97,
      "displayValue": "0.7 s",
      "numericValue": 725.0031754253839
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "50 ms",
      "numericValue": 48.199499999999986
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 12, 2026	55/100	Level 3, Bot-Aware	Current report