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56/100
OVERALL SCORE
Level 3, Bot-Aware
Moderate readiness for AI agents
- AI Discoverability 46 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 20 out of 100
- GEO, AIO and AEO 77 out of 100
- SEO 100 out of 100
- Performance and Accessibility 81 out of 100
What AI sees of your website
Duncan Channon | Top Advertising Agency in San Francisco and Los Angeles
Duncan Channon is a top advertising agency with offices in San Francisco and Los Angeles. We specialize in relaunching brands and among our many award-winning capabilities are brand strategy and design, experiential and influencer marketin...
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 46 | Priority fix | 7 | 15 | 1 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 46 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 33 | Priority fix | 1 | 3 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 77 | Mostly ready | 7 | 0 | 12 | |
| GEO Readiness | 77 | Mostly ready | 1 | 0 | 4 | |
| AIO Readiness | 87 | Mostly ready | 4 | 0 | 3 | |
| AEO Readiness | 69 | Needs work | 2 | 0 | 5 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| SEO | 100 | Strong | 11 | 0 | 0 | |
| Security & Trust | 20 | Priority fix | 5 | 4 | 0 | View details |
| Security & Trust | 20 | Priority fix | 1 | 4 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 81 | Mostly ready | 21 | 5 | 1 | View details |
| Performance | 82 | Mostly ready | 16 | 4 | 1 | View details |
| Accessibility | 79 | Mostly ready | 5 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
47 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
Needs attention
Content Signal
01
Issue
Missing Content-Signal(s): ai-input. Found: ai-train, search
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [
"search=yes",
"ai-train=no"
],
"ai-train": true,
"search": true,
"ai-input": false
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
{
"path": "/openapi.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n<script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML=\"window.__CF$cv$params={r:'a0985b42cdcba7b7',t:'MTc4MTA5NDMwMw=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);\";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.a"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
{
"path": "/swagger.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n<script>(function(){function c(){var b=a.contentDocument||a.contentWindow.document;if(b){var d=b.createElement('script');d.innerHTML=\"window.__CF$cv$params={r:'a0985b46abc7a7b7',t:'MTc4MTA5NDMwMw=='};var a=document.createElement('script');a.src='/cdn-cgi/challenge-platform/scripts/jsd/main.js';document.getElementsByTagName('head')[0].appendChild(a);\";b.getElementsByTagName('head')[0].appendChild(d)}}if(document.body){var a=document.createElement('iframe');a.height=1;a.width=1;a.style.position='absolute';a.style.top=0;a.style.left=0;a.style.border='none';a.style.visibility='hidden';document.body.appendChild(a);if('loading'!==document.readyState)c();else if(window.a"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://duncanchannon.com/wp-json/",
"rel": "https://api.w.org/"
},
{
"url": "https://duncanchannon.com/wp-json/wp/v2/pages/26076",
"rel": "alternate",
"type": "application/json"
},
{
"url": "https://duncanchannon.com/",
"rel": "shortlink"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Frame protection
Frame protection is missing or incomplete.
25 Fail
Needs attention
Frame protection
01
Issue
Frame protection is missing or incomplete.
02
Why it matters
Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.
Check name
Frame protection
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.
Result
Frame protection is missing or incomplete.
Evidence
{
"xFrameOptions": null,
"validXFrame": false,
"contentSecurityPolicy": null,
"cspFrameAncestors": false
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
25 Fail
Needs attention
HSTS header
01
Issue
HSTS header is missing or incomplete.
02
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 200435
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 200435
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 40047,
"excerpt": "<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='index, follow,",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Needs attention
Referrer-Policy
01
Issue
Referrer-Policy is missing or incomplete.
02
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: invalid h1 (found 2); 3 links missing accessible names; 1 buttons missing accessible names; 0/2 applicable form inputs have autocomplete attributes (2 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": true,
"footer": true,
"meaningfulH1": false,
"headingOrder": true,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a class=\"logo logo--mobile\" href=\"https://duncanchannon.com\"><svg xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"-10 0 3262 2048\"> <path fill=\"currentColor\" d=\"M88 240q0-101 58.5-155T283 31q72 0 131 59 208 208 366 270 23 10 41 15 101-101 242-113 1-134 14.5-243.5t35.5-188 54-138.5 67.5-97 78.5-60 84-32 88-9q155 0 249 118.5T1829-53q2 378-207 884-57 140-117 248 24 95 55 136.5t60 41.5q52 0 100-94 3-306 124.5-472.5T2171 524q151 0 250.5 79t99.5 206q0 92-49 154.5t-117 62.5q-31 0-60-16t-80-53.5-99-65.5q-1",
"<a href=\"https://duncanchannon.com\"><div class=\"animated-logo\"></div></a>",
"<a href=\"https://duncanchannon.com\"><div class=\"animated-logo\"></div></a>"
],
"inaccessibleButtons": [
"<button><svg class=\"close-icon\" xmlns=\"http://www.w3.org/2000/svg\" viewBox=\"0 0 357 357\"> <path fill=\"currentColor\" d=\"M357 35.7L321.3 0 178.5 142.8 35.7 0 0 35.7l142.8 142.8L0 321.3 35.7 357l142.8-142.8L321.3 357l35.7-35.7-142.8-142.8z\"/> </svg></button>"
],
"missingAutocompleteInputs": [
"<input type=\"text\" name=\"s\" id=\"search\">",
"<input type=\"text\" name=\"s\" id=\"search\" placeholder=\"Type away\" value>"
],
"imagesMissingAlt": [],
"skippedHeadingLevels": []
},
"counts": {
"h1": 2,
"headings": 196,
"links": 227,
"inaccessibleLinks": 3,
"buttons": 5,
"inaccessibleButtons": 1,
"images": 197,
"imagesWithAlt": 197,
"autocompleteInputs": 2,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 2
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "duncanchannon.com",
"probes": [
{
"name": "_index._agents.duncanchannon.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.duncanchannon.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "duncanchannon.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="s"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.<input name="s"> is missing tool-param-description.<input> is missing a name attribute.<input> is missing a label.<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 236,
"interactiveWithTags": 0,
"totalCount": 238,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 8,
"issues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"s\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"s\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input> is missing a name attribute."
},
{
"type": "code",
"value": "<input> is missing a label."
},
{
"type": "code",
"value": "<input> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 236,
"interactiveWithTags": 0,
"totalCount": 238,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 2,
"formsWithTags": 0,
"totalInteractive": 236,
"interactiveWithTags": 0,
"totalCount": 238,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description.",
"<input name=\"s\"> is missing tool-param-description.",
"<input> is missing a name attribute.",
"<input> is missing a label.",
"<input> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
9 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
9 Warning
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2024-11-08T18:51:00+00:00",
"2026-06-09T21:21:50+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://duncanchannon.com/",
"text": "About",
"html": "<a href=\"https://duncanchannon.com/\" aria-current=\"page\">About</a>"
},
{
"href": "https://duncanchannon.com/services/banana-stand/welcome-to-the-future/",
"text": "Welcome to The Future Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/banana-stand/welcome-to-the-future/\" aria-label=\"Welcome to The Future\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"1580\" height=\"885\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='885'%20viewBox='0%200%201580%20885'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-image perfma..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/cutting-through-the-talking-points/",
"text": "Cutting through the talking points “Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/cutting-through-the-talking-points/\" aria-label=\"Cutting through the talking points\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"799\" height=\"783\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='799'%20height='783'%20viewBox='0%200%20799%20783'%3E%3C/svg%3E\" class=\"attach..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/surf-and-sales-are-up-way-up/",
"text": "Surf and sales are up. Way up. The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/surf-and-sales-are-up-way-up/\" aria-label=\"Surf and sales are up. Way up.\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"300\" height=\"300\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='300'%20height='300'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E\" class=\"attachment-large..."
},
{
"href": "https://duncanchannon.com/news/croom-talks-director-role-with-adweek/",
"text": "Croom talks director role with Adweek DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/croom-talks-director-role-with-adweek/\" aria-label=\"Croom talks director role with Adweek\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1297\" height=\"901\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1297'%20height='901'%20viewBox='0%200%201297%20901'%3E%3C/svg%3E\" class=\"..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/",
"text": "Golden State Warriors One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/\" aria-label=\"Golden State Warriors\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"790\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='790'%20viewBox='0%200%201580%20790'%3E%3C/svg%3E\" cla..."
},
{
"href": "https://duncanchannon.com/dcla/news/cotteleer-in-campaign-us/",
"text": "Cotteleer in Campaign US DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/news/cotteleer-in-campaign-us/\" aria-label=\"Cotteleer in Campaign US\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"717\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='717'%20viewBox='0%200%201580%20717'%3E%3C/svg%3E\" class=\"attachment-large size..."
},
{
"href": "https://duncanchannon.com/news/how-sweet-and-also-tart-it-is/",
"text": "How sweet (and also tart) it is It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/how-sweet-and-also-tart-it-is/\" aria-label=\"How sweet (and also tart) it is\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/news/keepin-it-real-in-hr/",
"text": "Keepin’ it real in HR HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/keepin-it-real-in-hr/\" aria-label=\"Keepin’ it real in HR\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-larg..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/a-couple-locals-go-national/",
"text": "A couple locals go national The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/a-couple-locals-go-national/\" aria-label=\"A couple locals go national\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1146\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1146'%20viewBox='0%200%201580%201146'%3E..."
},
{
"href": "https://duncanchannon.com/dcla/news/talking-community-at-sxsw/",
"text": "Talking community at SXSW DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/news/talking-community-at-sxsw/\" aria-label=\"Talking community at SXSW\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"770\" height=\"364\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='770'%20height='364'%20viewBox='0%200%20770%20364'%3E%3C/svg%3E\" class=\"attachment-large size-..."
},
{
"href": "https://duncanchannon.com/news/vaporware/",
"text": "Vaporware D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/vaporware/\" aria-label=\"Vaporware\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-image perfmatters-la..."
},
{
"href": "https://duncanchannon.com/services/branding/ux-design/and-we-quote-california-debuts-ads-to-counter-e-cigarettes/",
"text": "California debuts ads to counter e-cigs Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/ux-design/and-we-quote-california-debuts-ads-to-counter-e-cigarettes/\" aria-label=\"California debuts ads to counter e-cigs\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/live-events/nintendo-2/",
"text": "Nintendo We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/live-events/nintendo-2/\" aria-label=\"Nintendo\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1360\" height=\"816\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1360'%20height='816'%20viewBox='0%200%201360%20816'%3E%3C/svg%3E\" class=\"attachment-large size-..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/for-those-about-to-rock-call-ticket-oak/",
"text": "For those about to rock, call Ticket Oak The coolest deciduous dude you’ll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/for-those-about-to-rock-call-ticket-oak/\" aria-label=\"For those about to rock, call Ticket Oak\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"550\" height=\"550\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='550'%20height='550'%20viewBox='0%200%2..."
},
{
"href": "https://duncanchannon.com/services/advertising/print-and-outdoor/blurb/",
"text": "Blurb Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/print-and-outdoor/blurb/\" aria-label=\"Blurb\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1135\" height=\"1152\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1135'%20height='1152'%20viewBox='0%200%201135%201152'%3E%3C/svg%3E\" class=\"attachment-large size-large..."
},
{
"href": "https://duncanchannon.com/news/marqeta-rebrand-and-ux/",
"text": "On the plus side: D/C delivers new ID, site for shopping innovator Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/marqeta-rebrand-and-ux/\" aria-label=\"On the plus side: D/C delivers new ID, site for shopping innovator\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"529\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='529'%20viewBox='0%200%201200%20529'%3E%3C/s..."
},
{
"href": "https://duncanchannon.com/",
"text": "About",
"html": "<a href=\"https://duncanchannon.com/\" target>About</a>"
},
{
"href": "https://www.linkedin.com/company/duncanchannon",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/duncanchannon\" target=\"_blank\" title=\"Visit Duncan Channon on LinkedIn\"> LinkedIn </a>"
}
],
"contactLinks": [
{
"href": "https://duncanchannon.com/contact/",
"text": "Contact",
"html": "<a href=\"https://duncanchannon.com/contact/\">Contact</a>"
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/",
"text": "",
"html": "<a href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/\" target title=\"Helping Rosetta spread the word\"> <figure> <img decoding=\"async\" width=\"1024\" height=\"640\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1024'%20height='640'%20viewBox='0%200%201024%20640'%3E%3C/svg%3E\" class=\"attachment-large size-large perfmatters-lazy\" alt=\"Rosetta Stone\" data-src=\"https://duncanch..."
},
{
"href": "https://duncanchannon.com/services/branding/brand-identity/voyaging-past-the-reef/",
"text": "Voyaging past the reef Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/brand-identity/voyaging-past-the-reef/\" aria-label=\"Voyaging past the reef\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"800\" height=\"887\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='800'%20height='887'%20viewBox='0%200%20800%20887'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-im..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/illenium-vs-opioid-overdose/",
"text": "Illenium vs. Opioid Overdose We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we’re proud to be part of the fight.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/illenium-vs-opioid-overdose/\" aria-label=\"Illenium vs. Opioid Overdose\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/",
"text": "Helping Rosetta spread the word Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/\" aria-label=\"Helping Rosetta spread the word\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"800\" height=\"551\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='800'%20height='551'%20viewBox='0%200%20800%20551'%..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/empathy-wins/",
"text": "Empathy wins DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/empathy-wins/\" aria-label=\"Empathy wins\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"940\" height=\"1080\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='940'%20height='1080'%20viewBox='0%200%20940%201080'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/news/croom-talks-director-role-with-adweek/",
"text": "Croom talks director role with Adweek DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/croom-talks-director-role-with-adweek/\" aria-label=\"Croom talks director role with Adweek\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1297\" height=\"901\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1297'%20height='901'%20viewBox='0%200%201297%20901'%3E%3C/svg%3E\" class=\"..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/paid-and-organic/cbs-x-alfred-coffee-emmy-awards/",
"text": "CBS x Alfred Coffee · Emmy Awards DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/paid-and-organic/cbs-x-alfred-coffee-emmy-awards/\" aria-label=\"CBS x Alfred Coffee · Emmy Awards\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"2369\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='2369'%20viewBox='0%200%201580%202..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/gap-dress-normal/",
"text": "Gap · Dress Normal Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/gap-dress-normal/\" aria-label=\"Gap · Dress Normal\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1580\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1580'%20viewBox='0%200%201580%201580'%3E%3C/svg%3E\" class=\"attac..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/this-way-to-health-insurance/",
"text": "This way to health insurance Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/this-way-to-health-insurance/\" aria-label=\"This way to health insurance\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/",
"text": "Golden State Warriors One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/\" aria-label=\"Golden State Warriors\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"790\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='790'%20viewBox='0%200%201580%20790'%3E%3C/svg%3E\" cla..."
},
{
"href": "https://duncanchannon.com/news/covered-ca-on-adweeks-cover/",
"text": "Covered CA on Adweek’s cover DC is thrilled to announce that we were awarded the five-year, $400-million Covered CA account. We are resolute in helping at this crucial time when more Californians need coverage than ever.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/covered-ca-on-adweeks-cover/\" aria-label=\"Covered CA on Adweek’s cover\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"988\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='988'%20viewBox='0%200%201580%20988'%3E%3C/svg%3E\" class=\"attachment-l..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/they-cant-take-your-ballot/",
"text": "“They can’t take your ballot” At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/they-cant-take-your-ballot/\" aria-label=\"“They can’t take your ballot”\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1224\" height=\"1584\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1224'%20height='1584'%20viewBox='0%200%..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cosmetics-coachella/",
"text": "e.l.f. Cosmetics · Coachella e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cosmetics-coachella/\" aria-label=\"e.l.f. Cosmetics · Coachella\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1054\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1054'%20viewBox='0%200%201580%201054'%3E%3C/s..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cruelty-free/",
"text": "e.l.f. Cosmetics · Cruelty-free To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cruelty-free/\" aria-label=\"e.l.f. Cosmetics · Cruelty-free\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1053\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1053'%20viewBox='0%200%201580%201053'%3E%3C/svg%3..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/charlotte-russe-ctgirlsquad/",
"text": "Charlotte Russe · #CTGIRLSQUAD Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/charlotte-russe-ctgirlsquad/\" aria-label=\"Charlotte Russe · #CTGIRLSQUAD\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1053\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1053'%20viewBox='0%200%201580%201053'%3E%..."
},
{
"href": "https://duncanchannon.com/news/keepin-it-real-in-hr/",
"text": "Keepin’ it real in HR HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/keepin-it-real-in-hr/\" aria-label=\"Keepin’ it real in HR\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-larg..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/playing-the-name-game-with-innovasian/",
"text": "Playing the name game with InnovAsian These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/playing-the-name-game-with-innovasian/\" aria-label=\"Playing the name game with InnovAsian\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1166\" height=\"1388\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1166'%20height='1388'%20viewBox='0%200%20..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/citibank/",
"text": "Citibank · Double Cash Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/citibank/\" aria-label=\"Citibank · Double Cash\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"780\" height=\"716\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='780'%20height='716'%20viewBox='0%200%20780%20716'%3E%3C/svg%3E\" class=\"attachment-large siz..."
},
{
"href": "https://duncanchannon.com/news/hey-world-upworks-here-to-help/",
"text": "Hey World! Upwork’s here to help DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people who are here to roll up collective sleeves and make stuff happen.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/hey-world-upworks-here-to-help/\" aria-label=\"Hey World! Upwork’s here to help\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"988\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='988'%20viewBox='0%200%201580%20988'%3E%3C/svg%3E\" class=\"attac..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/not-just-a-health-system-a-health-squad/",
"text": "Not just a health system, a health squad When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/not-just-a-health-system-a-health-squad/\" aria-label=\"Not just a health system, a health squad\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"337\" height=\"336\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='337'%20height='336'%20viewBox='0%200%2..."
},
{
"href": "https://duncanchannon.com/news/kona-brewing-uses-social-media-to-get-us-off-social-media/",
"text": "Kona uses social media to get us off social media Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/kona-brewing-uses-social-media-to-get-us-off-social-media/\" aria-label=\"Kona uses social media to get us off social media\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%2..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/kona-bros-offer-miracle-fomo-cure/",
"text": "Kona bros offer miracle FOMO cure The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/kona-bros-offer-miracle-fomo-cure/\" aria-label=\"Kona bros offer miracle FOMO cure\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/turn-down-helps-drivetime-turn-it-up/",
"text": "“Turn Down” helps DriveTime turn up Tina, Tara and the green rescue van are at it again in three new spots for DriveTime — including (if you’re paying attention) one bumpin’ a lil “Turn Down for What.”",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/turn-down-helps-drivetime-turn-it-up/\" aria-label=\"“Turn Down” helps DriveTime turn up\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox=&apos..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/consumer-activations/sephora/",
"text": "Sephora To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/consumer-activations/sephora/\" aria-label=\"Sephora\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1500\" height=\"1500\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1500'%20height='1500'%20viewBox='0%200%201500%201500'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/services/branding/ux-design/making-up-with-kvd-beauty/",
"text": "Making up with KVD Beauty Inspired by KVD Beauty’s tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/ux-design/making-up-with-kvd-beauty/\" aria-label=\"Making up with KVD Beauty\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"700\" height=\"700\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='700'%20height='700'%20viewBox='0%200%20700%20700'%3E%3C/svg%3E\" class=\"atta..."
},
{
"href": "https://duncanchannon.com/services/branding/brand-identity/hard-rock/",
"text": "Hard Rock Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/brand-identity/hard-rock/\" aria-label=\"Hard Rock\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1580\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1580'%20viewBox='0%200%201580%201580'%3E%3C/svg%3E\" class=\"attachment-large size-lar..."
},
{
"href": "https://duncanchannon.com/services/advertising/print-and-outdoor/dc-helps-big-chicken-crow/",
"text": "D/C helps big chicken crow",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/print-and-outdoor/dc-helps-big-chicken-crow/\" aria-label=\"D/C helps big chicken crow\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"790\" height=\"504\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='790'%20height='504'%20viewBox='0%200%20790%20504'%3E%3C/svg%3E\"..."
},
{
"href": "https://duncanchannon.com/contact/",
"text": "Contact",
"html": "<a href=\"https://duncanchannon.com/contact/\" target>Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://duncanchannon.com/privacy-policy/",
"text": "Privacy policy",
"html": "<a href=\"https://duncanchannon.com/privacy-policy/\" target>Privacy policy</a>"
}
],
"score": 60,
"weight": 20
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
6 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
6 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
75/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [
"2026-06-09T21:21:50+00:00",
"2024-11-08T18:51:00+00:00"
],
"metaDateCount": 1,
"timeDateCount": 0
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 55/100 and needs improvement.
6 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: AI crawler accessibility
GEO: AI crawler accessibility scored 55/100 and needs improvement.
6 Warning
Needs attention
GEO: AI crawler accessibility
01
Issue
robots.txt blocks these AI crawlers: gptbot, claudebot, google-extended.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: AI crawler accessibility
Score
55/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: AI crawler accessibility scored 55/100 and needs improvement.
Evidence
{
"textWords": 6390,
"htmlBytes": 411962,
"robots": {
"checkedCrawlers": [
"gptbot",
"chatgpt-user",
"claudebot",
"perplexitybot",
"google-extended"
],
"blocked": [
"gptbot",
"claudebot",
"google-extended"
],
"allows": false
},
"schemaBlocks": 1,
"finalUrl": "https://duncanchannon.com/",
"robotsExcerpt": "# As a condition of accessing this website, you agree to abide by the following\n# content signals:\n\n# (a) If a Content-Signal = yes, you may collect content for the corresponding\n# use.\n# (b) If a Content-Signal = no, you may not collect content for the\n# corresponding use.\n# (c) If the website operator does not include a Content-Signal for a\n# corresponding use, the website operator neither grants nor restricts\n# permission via Content-Signal with respect to the corresponding use.\n\n# The content signals and their meanings are:\n\n# search: building a search index and providing search results (e.g., returning\n# hyperlinks and short excerpts from your website's contents). Search does not\n# include providing AI-generated search summaries.\n# ai-input",
"score": 55,
"weight": 26
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
144 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 194,
"passing": 50,
"failing": [
{
"heading": "We do too much. We are at peace with that.",
"headingHtml": "<h2 class=\"dc-big-intro heading--left\"> <p><strong>We do too much.<br> We are at peace with that.</strong></p> </h2>",
"firstParagraph": "We do too much. We are at peace with that.",
"paragraphHtml": "<p><strong>We do too much.<br> We are at peace with that.</strong></p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "clients",
"headingHtml": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> clients </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "work + news",
"headingHtml": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> work + news </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Welcome to The Future",
"headingHtml": "<h3 class=\"heading heading--bold\">Welcome to The Future</h3>",
"firstParagraph": "Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.",
"paragraphHtml": "<p>Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "“Sad Hour.”",
"headingHtml": "<h3 class=\"heading heading--bold\">“Sad Hour.”</h3>",
"firstParagraph": "That was the name of the first Kona Brewing ad we made over 15 years ago with a young Hawaiian actor named David Bell (and his bruddah from another muddah, Brutus La Benz).",
"paragraphHtml": "<p>That was the name of the first Kona Brewing ad we made over 15 years ago with a young Hawaiian actor named David Bell (and his bruddah from another muddah, Brutus La Benz).</p>",
"words": 33,
"direct": false,
"issue": "First paragraph is 33 words and does not look like a concise direct answer."
},
{
"heading": "Cutting through the talking points",
"headingHtml": "<h3 class=\"heading heading--bold\">Cutting through the talking points</h3>",
"firstParagraph": "“Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.",
"paragraphHtml": "<p>“Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Voyaging past the reef",
"headingHtml": "<h3 class=\"heading heading--bold\">Voyaging past the reef</h3>",
"firstParagraph": "Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.",
"paragraphHtml": "<p>Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Surf and sales are up. Way up.",
"headingHtml": "<h3 class=\"heading heading--bold\">Surf and sales are up. Way up.</h3>",
"firstParagraph": "The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.",
"paragraphHtml": "<p>The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.</p>",
"words": 33,
"direct": false,
"issue": "First paragraph is 33 words and does not look like a concise direct answer."
},
{
"heading": "We’re Big Tobacco’s big problem",
"headingHtml": "<h3 class=\"heading heading--bold\">We’re Big Tobacco’s big problem</h3>",
"firstParagraph": "A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.",
"paragraphHtml": "<p>A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.</p>",
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{
"heading": "Informed Humans save lives",
"headingHtml": "<h3 class=\"heading heading--bold\">Informed Humans save lives</h3>",
"firstParagraph": "DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.",
"paragraphHtml": "<p>DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.</p>",
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{
"heading": "DC strategy brings home esteemed Jay Chiat Award",
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"firstParagraph": "Duncan Channon’s “Nicotine Equals” campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.",
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{
"heading": "A new spin on IPA packaging",
"headingHtml": "<h3 class=\"heading heading--bold\">A new spin on IPA packaging</h3>",
"firstParagraph": "Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.",
"paragraphHtml": "<p>Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey. </p>",
"words": 48,
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{
"heading": "A wanderlust-worthy rebrand",
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"firstParagraph": "Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.",
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"words": 19,
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{
"heading": "InnovAsian finds balance and big results",
"headingHtml": "<h3 class=\"heading heading--bold\">InnovAsian finds balance and big results</h3>",
"firstParagraph": "A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.",
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"words": 23,
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{
"heading": "DC appoints first Managing Director, Kumi Croom",
"headingHtml": "<h3 class=\"heading heading--bold\">DC appoints first Managing Director, Kumi Croom</h3>",
"firstParagraph": "A game changer since her arrival six years ago, Kumi will lead account and project management and continue to shape DC’s culture and client relationships.",
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{
"heading": "This Golden Road work isn’t good",
"headingHtml": "<h3 class=\"heading heading--bold\">This Golden Road work isn’t good</h3>",
"firstParagraph": "People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.",
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{
"heading": "El Secreto esta en el balance",
"headingHtml": "<h3 class=\"heading heading--bold\">El Secreto esta en el balance</h3>",
"firstParagraph": "Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.",
"paragraphHtml": "<p>Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.</p>",
"words": 47,
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{
"heading": "Drink to the future",
"headingHtml": "<h3 class=\"heading heading--bold\">Drink to the future</h3>",
"firstParagraph": "Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.",
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"words": 20,
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{
"heading": "Kona Big Wave goes even bigger",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona Big Wave goes even bigger</h3>",
"firstParagraph": "After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.",
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"words": 39,
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{
"heading": "Plant-based partnership",
"headingHtml": "<h3 class=\"heading heading--bold\">Plant-based partnership</h3>",
"firstParagraph": "After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.",
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"words": 27,
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{
"heading": "Helping Rosetta spread the word",
"headingHtml": "<h3 class=\"heading heading--bold\">Helping Rosetta spread the word</h3>",
"firstParagraph": "Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.",
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"words": 24,
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{
"heading": "TikTok campaign breaks records",
"headingHtml": "<h3 class=\"heading heading--bold\">TikTok campaign breaks records</h3>",
"firstParagraph": "e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.",
"paragraphHtml": "<p>e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.</p>",
"words": 22,
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{
"heading": "Coachella x Tattooed Chef",
"headingHtml": "<h3 class=\"heading heading--bold\">Coachella x Tattooed Chef</h3>",
"firstParagraph": "DC’s experiential team partnered with Tattooed Chef—bringing the brand’s edgy, purpose-driven ethos to life at Coachella’s 2022 return.",
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"words": 22,
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{
"heading": "The Little Big Lie",
"headingHtml": "<h3 class=\"heading heading--bold\">The Little Big Lie</h3>",
"firstParagraph": "Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth – and bodies – with harmful microplastics.",
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"words": 25,
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{
"heading": "Foster kids above all",
"headingHtml": "<h3 class=\"heading heading--bold\">Foster kids above all</h3>",
"firstParagraph": "DC’s latest social impact campaign asks adults to ‘Show Up’ for foster kids.",
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"words": 14,
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{
"heading": "Kona makes the playoffs",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona makes the playoffs</h3>",
"firstParagraph": "After eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. Check out the brothers’ latest gameplan for a life well-lived.",
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"words": 24,
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{
"heading": "Solving for data dissonance, DC rolls out Data + Tech Practice",
"headingHtml": "<h3 class=\"heading heading--bold\">Solving for data dissonance, DC rolls out Data + Tech Practice</h3>",
"firstParagraph": "With data as a critical asset for our agency and our clients, DC invests in the launch of a new team and proprietary analytics tool, the Table.™",
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"words": 27,
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{
"heading": "When the clinic’s a carnival",
"headingHtml": "<h3 class=\"heading heading--bold\">When the clinic’s a carnival</h3>",
"firstParagraph": "How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.",
"paragraphHtml": "<p>How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.</p>",
"words": 27,
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{
"heading": "Brow besties, IRL",
"headingHtml": "<h3 class=\"heading heading--bold\">Brow besties, IRL</h3>",
"firstParagraph": "To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.",
"paragraphHtml": "<p>To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.</p>",
"words": 33,
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{
"heading": "Kona Brewing",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona Brewing</h3>",
"firstParagraph": "Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.",
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"words": 42,
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{
"heading": "CBS x Alfred Coffee · Emmy Awards",
"headingHtml": "<h3 class=\"heading heading--bold\">CBS x Alfred Coffee · Emmy Awards</h3>",
"firstParagraph": "DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.",
"paragraphHtml": "<p>DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.</p>",
"words": 34,
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{
"heading": "Rakuten",
"headingHtml": "<h3 class=\"heading heading--bold\">Rakuten</h3>",
"firstParagraph": "Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.",
"paragraphHtml": "<p>Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.</p>",
"words": 39,
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{
"heading": "Gap · Dress Normal",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap · Dress Normal</h3>",
"firstParagraph": "Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.",
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"words": 26,
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{
"heading": "This way to health insurance",
"headingHtml": "<h3 class=\"heading heading--bold\">This way to health insurance</h3>",
"firstParagraph": "Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.",
"paragraphHtml": "<p>Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.</p>",
"words": 28,
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{
"heading": "Kettle Brand",
"headingHtml": "<h3 class=\"heading heading--bold\">Kettle Brand</h3>",
"firstParagraph": "The “Stirring the Pot” work celebrates Kettle Brand’s counterculture legacy and all those that zig when others zag.",
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"words": 19,
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{
"heading": "Flavors Hook Kids",
"headingHtml": "<h3 class=\"heading heading--bold\">Flavors Hook Kids</h3>",
"firstParagraph": "Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.",
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"words": 25,
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{
"heading": "Upwork",
"headingHtml": "<h3 class=\"heading heading--bold\">Upwork</h3>",
"firstParagraph": "As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.",
"paragraphHtml": "<p>As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.</p>",
"words": 16,
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{
"heading": "Nabela Noor for e.l.f.",
"headingHtml": "<h3 class=\"heading heading--bold\">Nabela Noor for e.l.f.</h3>",
"firstParagraph": "DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.",
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"words": 19,
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{
"heading": "Gap",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap</h3>",
"firstParagraph": "With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.",
"paragraphHtml": "<p>With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals. </p>",
"words": 24,
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{
"heading": "Universal Orlando",
"headingHtml": "<h3 class=\"heading heading--bold\">Universal Orlando</h3>",
"firstParagraph": "Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.",
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"words": 22,
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{
"heading": "Golden State Warriors",
"headingHtml": "<h3 class=\"heading heading--bold\">Golden State Warriors</h3>",
"firstParagraph": "One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
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"words": 29,
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{
"heading": "Esurance",
"headingHtml": "<h3 class=\"heading heading--bold\">Esurance</h3>",
"firstParagraph": "To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.",
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"words": 28,
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{
"heading": "e.l.f. 2020 Halloween activation",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. 2020 Halloween activation</h3>",
"firstParagraph": "Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.",
"paragraphHtml": "<p>Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.</p>",
"words": 21,
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{
"heading": "Beautyscape influencers launch e.l.f. collection",
"headingHtml": "<h3 class=\"heading heading--bold\">Beautyscape influencers launch e.l.f. collection</h3>",
"firstParagraph": "It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.",
"paragraphHtml": "<p>It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.</p>",
"words": 40,
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{
"heading": "SGX NYC · #hairgoals",
"headingHtml": "<h3 class=\"heading heading--bold\">SGX NYC · #hairgoals</h3>",
"firstParagraph": "SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.",
"paragraphHtml": "<p>SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers. </p>",
"words": 36,
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{
"heading": "Citi · Citigrammers",
"headingHtml": "<h3 class=\"heading heading--bold\">Citi · Citigrammers</h3>",
"firstParagraph": "Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.",
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"words": 36,
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{
"heading": "e.l.f. Cosmetics · Coachella",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Coachella</h3>",
"firstParagraph": "e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.",
"paragraphHtml": "<p>e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.</p>",
"words": 31,
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{
"heading": "Cotteleer in Campaign US",
"headingHtml": "<h3 class=\"heading heading--bold\">Cotteleer in Campaign US</h3>",
"firstParagraph": "DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.",
"paragraphHtml": "<p>DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.</p>",
"words": 25,
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{
"heading": "Grubhub",
"headingHtml": "<h3 class=\"heading heading--bold\">Grubhub</h3>",
"firstParagraph": "While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”",
"paragraphHtml": "<p>While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.” </p>",
"words": 22,
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{
"heading": "Cotteleer talks COVID-19 in Adweek",
"headingHtml": "<h3 class=\"heading heading--bold\">Cotteleer talks COVID-19 in Adweek</h3>",
"firstParagraph": "As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.",
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{
"heading": "Udemy",
"headingHtml": "<h3 class=\"heading heading--bold\">Udemy</h3>",
"firstParagraph": "DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.",
"paragraphHtml": "<p>DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform. </p>",
"words": 34,
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{
"heading": "e.l.f. Cosmetics · Cruelty-free",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Cruelty-free</h3>",
"firstParagraph": "To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.",
"paragraphHtml": "<p>To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.</p>",
"words": 31,
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{
"heading": "e.l.f. Cosmetics · Christian Siriano",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Christian Siriano</h3>",
"firstParagraph": "Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?",
"paragraphHtml": "<p>Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?</p>",
"words": 33,
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{
"heading": "InnovAsian",
"headingHtml": "<h3 class=\"heading heading--bold\">InnovAsian</h3>",
"firstParagraph": "Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.",
"paragraphHtml": "<p>Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.</p>",
"words": 27,
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{
"heading": "Charlotte Russe · #CTGIRLSQUAD",
"headingHtml": "<h3 class=\"heading heading--bold\">Charlotte Russe · #CTGIRLSQUAD</h3>",
"firstParagraph": "Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.",
"paragraphHtml": "<p>Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.</p>",
"words": 25,
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{
"heading": "How sweet (and also tart) it is",
"headingHtml": "<h3 class=\"heading heading--bold\">How sweet (and also tart) it is</h3>",
"firstParagraph": "It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.",
"paragraphHtml": "<p>It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.</p>",
"words": 27,
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{
"heading": "Citi · ThankYou® Premier Card",
"headingHtml": "<h3 class=\"heading heading--bold\">Citi · ThankYou® Premier Card</h3>",
"firstParagraph": "Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.",
"paragraphHtml": "<p>Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.</p>",
"words": 29,
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{
"heading": "Jkissa collab with e.l.f.",
"headingHtml": "<h3 class=\"heading heading--bold\">Jkissa collab with e.l.f.</h3>",
"firstParagraph": "Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.",
"paragraphHtml": "<p>Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.</p>",
"words": 21,
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{
"heading": "Playing the name game with InnovAsian",
"headingHtml": "<h3 class=\"heading heading--bold\">Playing the name game with InnovAsian</h3>",
"firstParagraph": "These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.",
"paragraphHtml": "<p>These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.</p>",
"words": 26,
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{
"heading": "Upwork is happening today",
"headingHtml": "<h3 class=\"heading heading--bold\">Upwork is happening today</h3>",
"firstParagraph": "Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.",
"paragraphHtml": "<p>Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment. </p>",
"words": 41,
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{
"heading": "Citibank · Double Cash",
"headingHtml": "<h3 class=\"heading heading--bold\">Citibank · Double Cash</h3>",
"firstParagraph": "Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.",
"paragraphHtml": "<p>Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.</p>",
"words": 21,
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{
"heading": "Pottery Barn",
"headingHtml": "<h3 class=\"heading heading--bold\">Pottery Barn</h3>",
"firstParagraph": "DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.",
"paragraphHtml": "<p>DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.</p>",
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{
"heading": "Universal appeal",
"headingHtml": "<h3 class=\"heading heading--bold\">Universal appeal</h3>",
"firstParagraph": "Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.",
"paragraphHtml": "<p>Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families. </p>",
"words": 21,
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{
"heading": "Shiseido relaunches",
"headingHtml": "<h3 class=\"heading heading--bold\">Shiseido relaunches</h3>",
"firstParagraph": "What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.",
"paragraphHtml": "<p>What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.</p>",
"words": 23,
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{
"heading": "Lagos Fine Jewelry",
"headingHtml": "<h3 class=\"heading heading--bold\">Lagos Fine Jewelry</h3>",
"firstParagraph": "For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.",
"paragraphHtml": "<p>For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.</p>",
"words": 31,
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{
"heading": "DC in the World Series",
"headingHtml": "<h3 class=\"heading heading--bold\">DC in the World Series</h3>",
"firstParagraph": "As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure.",
"paragraphHtml": "<p> As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure.</p>",
"words": 28,
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{
"heading": "Not just a health system, a health squad",
"headingHtml": "<h3 class=\"heading heading--bold\">Not just a health system, a health squad</h3>",
"firstParagraph": "When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.",
"paragraphHtml": "<p>When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.</p>",
"words": 33,
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{
"heading": "New TV and a billboard full of butts",
"headingHtml": "<h3 class=\"heading heading--bold\">New TV and a billboard full of butts</h3>",
"firstParagraph": "In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.",
"paragraphHtml": "<p>In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.</p>",
"words": 42,
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{
"heading": "Ad Age Agency of the Year — again",
"headingHtml": "<h3 class=\"heading heading--bold\">Ad Age Agency of the Year — again</h3>",
"firstParagraph": "DC brought home a Small Agency of the Year award for the second year running.",
"paragraphHtml": "<p>DC brought home a Small Agency of the Year award for the second year running.</p>",
"words": 15,
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{
"heading": "DC dishes up So Delicious",
"headingHtml": "<h3 class=\"heading heading--bold\">DC dishes up So Delicious</h3>",
"firstParagraph": "DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.",
"paragraphHtml": "<p>DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.</p>",
"words": 27,
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{
"heading": "Kettle wins Campaign of the Year",
"headingHtml": "<h3 class=\"heading heading--bold\">Kettle wins Campaign of the Year</h3>",
"firstParagraph": "For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.",
"paragraphHtml": "<p>For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.</p>",
"words": 47,
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{
"heading": "Kona uses social media to get us off social media",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona uses social media to get us off social media</h3>",
"firstParagraph": "Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.",
"paragraphHtml": "<p>Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.</p>",
"words": 16,
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{
"heading": "Talking community at SXSW",
"headingHtml": "<h3 class=\"heading heading--bold\">Talking community at SXSW</h3>",
"firstParagraph": "DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.",
"paragraphHtml": "<p>DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.</p>",
"words": 23,
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{
"heading": "Grubhub delivers dose of reality",
"headingHtml": "<h3 class=\"heading heading--bold\">Grubhub delivers dose of reality</h3>",
"firstParagraph": "To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.",
"paragraphHtml": "<p>To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.</p>",
"words": 30,
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{
"heading": "Retail therapy",
"headingHtml": "<h3 class=\"heading heading--bold\">Retail therapy</h3>",
"firstParagraph": "Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).",
"paragraphHtml": "<p>Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).</p>",
"words": 50,
"direct": false,
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{
"heading": "Roller derby, feline affection and John Muir Health",
"headingHtml": "<h3 class=\"heading heading--bold\">Roller derby, feline affection and John Muir Health</h3>",
"firstParagraph": "The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.",
"paragraphHtml": "<p>The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.</p>",
"words": 20,
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{
"heading": "Poop",
"headingHtml": "<h3 class=\"heading heading--bold\">Poop</h3>",
"firstParagraph": "What better word to sum up our feelings on this day that, at 44, our Amy has been taken.",
"paragraphHtml": "<p>What better word to sum up our feelings on this day that, at 44, our Amy has been taken.</p>",
"words": 19,
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{
"heading": "“Wake Up” wins North American Effie",
"headingHtml": "<h3 class=\"heading heading--bold\">“Wake Up” wins North American Effie</h3>",
"firstParagraph": "DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.",
"paragraphHtml": "<p>DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success. </p>",
"words": 22,
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{
"heading": "Campaign of the Year for “Wake Up”",
"headingHtml": "<h3 class=\"heading heading--bold\">Campaign of the Year for “Wake Up”</h3>",
"firstParagraph": "DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.",
"paragraphHtml": "<p>DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.</p>",
"words": 20,
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{
"heading": "Vaporware",
"headingHtml": "<h3 class=\"heading heading--bold\">Vaporware</h3>",
"firstParagraph": "D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.",
"paragraphHtml": "<p>D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.</p>",
"words": 25,
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{
"heading": "DC site takes top Pixel Award",
"headingHtml": "<h3 class=\"heading heading--bold\">DC site takes top Pixel Award</h3>",
"firstParagraph": "Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.",
"paragraphHtml": "<p>Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.</p>",
"words": 19,
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{
"heading": "Not a morning person?",
"headingHtml": "<h3 class=\"heading heading--bold\">Not a morning person?</h3>",
"firstParagraph": "Thank you for using RingCentral?",
"paragraphHtml": "<p>Thank you for using RingCentral?</p>",
"words": 5,
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{
"heading": "Hi, Volta",
"headingHtml": "<h3 class=\"heading heading--bold\">Hi, Volta</h3>",
"firstParagraph": "Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.",
"paragraphHtml": "<p>Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.</p>",
"words": 26,
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{
"heading": "Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Sephora</h3>",
"firstParagraph": "To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.",
"paragraphHtml": "<p>To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.</p>",
"words": 22,
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{
"heading": "Stride Rite embraces the chaos",
"headingHtml": "<h3 class=\"heading heading--bold\">Stride Rite embraces the chaos</h3>",
"firstParagraph": "The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.",
"paragraphHtml": "<p>The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.</p>",
"words": 49,
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{
"heading": "Still Blowing Smoke",
"headingHtml": "<h3 class=\"heading heading--bold\">Still Blowing Smoke</h3>",
"firstParagraph": "After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.",
"paragraphHtml": "<p>After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.</p>",
"words": 22,
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{
"heading": "California debuts ads to counter e-cigs",
"headingHtml": "<h3 class=\"heading heading--bold\">California debuts ads to counter e-cigs</h3>",
"firstParagraph": "Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.",
"paragraphHtml": "<p>Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.</p>",
"words": 49,
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{
"heading": "Better Business Beetle",
"headingHtml": "<h3 class=\"heading heading--bold\">Better Business Beetle</h3>",
"firstParagraph": "Definitive facts.",
"paragraphHtml": "<p>Definitive facts. </p>",
"words": 2,
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{
"heading": "D/C tops in fashion & beauty",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C tops in fashion & beauty</h3>",
"firstParagraph": "We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.”",
"paragraphHtml": "<p>We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.” </p>",
"words": 51,
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{
"heading": "Episode II: Return of the Rescue Squad",
"headingHtml": "<h3 class=\"heading heading--bold\">Episode II: Return of the Rescue Squad</h3>",
"firstParagraph": "Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.",
"paragraphHtml": "<p>Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees. </p>",
"words": 51,
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{
"heading": "Nintendo",
"headingHtml": "<h3 class=\"heading heading--bold\">Nintendo</h3>",
"firstParagraph": "We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.",
"paragraphHtml": "<p>We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.</p>",
"words": 36,
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},
{
"heading": "Dear Mainland",
"headingHtml": "<h3 class=\"heading heading--bold\">Dear Mainland</h3>",
"firstParagraph": "In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.",
"paragraphHtml": "<p>In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.</p>",
"words": 32,
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{
"heading": "DC media is officially excellent",
"headingHtml": "<h3 class=\"heading heading--bold\">DC media is officially excellent</h3>",
"firstParagraph": "At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.",
"paragraphHtml": "<p>At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.</p>",
"words": 30,
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{
"heading": "In all candor: new John Muir Health ads",
"headingHtml": "<h3 class=\"heading heading--bold\">In all candor: new John Muir Health ads</h3>",
"firstParagraph": "The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.",
"paragraphHtml": "<p>The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.</p>",
"words": 36,
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{
"heading": "Formula X for Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Formula X for Sephora</h3>",
"firstParagraph": "The breakthrough website — the first social network built for nail fans — puts the fun in functional.",
"paragraphHtml": "<p>The breakthrough website — the first social network built for nail fans — puts the fun in functional.</p>",
"words": 16,
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{
"heading": "Nailed it: Formula X for Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Nailed it: Formula X for Sephora</h3>",
"firstParagraph": "With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.",
"paragraphHtml": "<p>With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.</p>",
"words": 47,
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{
"heading": "Today’s StubHub news: T.O. gets naked & other abominations",
"headingHtml": "<h3 class=\"heading heading--bold\">Today’s StubHub news: T.O. gets naked & other abominations</h3>",
"firstParagraph": "If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you.",
"paragraphHtml": "<p>If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you.</p>",
"words": 17,
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{
"heading": "Marqeta",
"headingHtml": "<h3 class=\"heading heading--bold\">Marqeta</h3>",
"firstParagraph": "It’s a complex story and has to be delivered with authority, concision and style.",
"paragraphHtml": "<p>It’s a complex story and has to be delivered with authority, concision and style.</p>",
"words": 15,
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{
"heading": "Sephora / Marc Jacobs Beauty",
"headingHtml": "<h3 class=\"heading heading--bold\">Sephora / Marc Jacobs Beauty</h3>",
"firstParagraph": "When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.",
"paragraphHtml": "<p>When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.</p>",
"words": 34,
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{
"heading": "CA says Tahoe South’s just their type",
"headingHtml": "<h3 class=\"heading heading--bold\">CA says Tahoe South’s just their type</h3>",
"firstParagraph": "Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.",
"paragraphHtml": "<p>Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "“I’m a puppet, damnit!” exclaims misunderstood talking tree",
"headingHtml": "<h3 class=\"heading heading--bold\">“I’m a puppet, damnit!” exclaims misunderstood talking tree</h3>",
"firstParagraph": "People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.",
"paragraphHtml": "<p>People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.</p>",
"words": 46,
"direct": false,
"issue": "First paragraph is 46 words and does not look like a concise direct answer."
},
{
"heading": "Tahoe South",
"headingHtml": "<h3 class=\"heading heading--bold\">Tahoe South</h3>",
"firstParagraph": "Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.",
"paragraphHtml": "<p>Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "From small acorns: Ticket Oak goes nuts",
"headingHtml": "<h3 class=\"heading heading--bold\">From small acorns: Ticket Oak goes nuts</h3>",
"firstParagraph": "It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C.",
"paragraphHtml": "<p>It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C. </p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Blurb",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb</h3>",
"firstParagraph": "Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.",
"paragraphHtml": "<p>Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. </p>",
"words": 15,
"direct": false,
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},
{
"heading": "Blurb finds its own books",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb finds its own books</h3>",
"firstParagraph": "A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual.",
"paragraphHtml": "<p>A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual.</p>",
"words": 38,
"direct": false,
"issue": "First paragraph is 38 words and does not look like a concise direct answer."
},
{
"heading": "Ticket Oak eats a fairy!",
"headingHtml": "<h3 class=\"heading heading--bold\">Ticket Oak eats a fairy!</h3>",
"firstParagraph": "The Ticket Oak returns with a Halloween surprise for all of you would-be ticketholders and treehuggers.",
"paragraphHtml": "<p>The Ticket Oak returns with a Halloween surprise for all of you would-be ticketholders and treehuggers.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "On the plus side: D/C delivers new ID, site for shopping innovator",
"headingHtml": "<h3 class=\"heading heading--bold\">On the plus side: D/C delivers new ID, site for shopping innovator</h3>",
"firstParagraph": "Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.",
"paragraphHtml": "<p>Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Back by popular demand/outrage",
"headingHtml": "<h3 class=\"heading heading--bold\">Back by popular demand/outrage</h3>",
"firstParagraph": "Yep, he’s back. After a triumphant premiere this spring the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets.",
"paragraphHtml": "<p>Yep, he’s back. After a triumphant premiere this spring the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
},
{
"heading": "StubHub goes out on a limb",
"headingHtml": "<h3 class=\"heading heading--bold\">StubHub goes out on a limb</h3>",
"firstParagraph": "Great tickets don’t grow on trees. Or do they? Enter The Ticket Oak, the 30-foot centerpiece and star of the latest integrated campaign from StubHub.",
"paragraphHtml": "<p>Great tickets don’t grow on trees. Or do they? Enter The Ticket Oak, the 30-foot centerpiece and star of the latest integrated campaign from StubHub.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "D/C exposed in Communication Arts!",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C exposed in Communication Arts!</h3>",
"firstParagraph": "Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from it...",
"paragraphHtml": "<p>Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from its “temple of guanxi” bar, wherein take place lurid lectures on “teledildonics” and concerts known as “Roofies,...",
"words": 88,
"direct": false,
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},
{
"heading": "Gap “Be Bright”",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap “Be Bright”</h3>",
"firstParagraph": "Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.",
"paragraphHtml": "<p>Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.</p>",
"words": 24,
"direct": false,
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},
{
"heading": "Hard Rock",
"headingHtml": "<h3 class=\"heading heading--bold\">Hard Rock</h3>",
"firstParagraph": "Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.",
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"words": 32,
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},
{
"heading": "Gap · 1969 Pico de Gap",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap · 1969 Pico de Gap</h3>",
"firstParagraph": "Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.",
"paragraphHtml": "<p>Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.</p>",
"words": 20,
"direct": false,
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},
{
"heading": "Farrier rolls on: One Show Pencil added to Creative Review, Addy honors",
"headingHtml": "<h3 class=\"heading heading--bold\">Farrier rolls on: One Show Pencil added to Creative Review, Addy honors</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Blurb blast-off",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb blast-off</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "REBRAND 100 redux: this time for Esurance",
"headingHtml": "<h3 class=\"heading heading--bold\">REBRAND 100 redux: this time for Esurance</h3>",
"firstParagraph": "Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.",
"paragraphHtml": "<p>Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.</p>",
"words": 22,
"direct": false,
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},
{
"heading": "Bare Escentuals",
"headingHtml": "<h3 class=\"heading heading--bold\">Bare Escentuals</h3>",
"firstParagraph": "Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.",
"paragraphHtml": "<p>Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Esurance rebrand launches with TV, cinema, interactive, OOH",
"headingHtml": "<h3 class=\"heading heading--bold\">Esurance rebrand launches with TV, cinema, interactive, OOH</h3>",
"firstParagraph": "Seven months in the making, Duncan/Channon’s new work for Esurance, one of the country’s leading car insurers, debuted today all over the damn place.",
"paragraphHtml": "<p>Seven months in the making, Duncan/Channon’s new work for Esurance, one of the country’s leading car insurers, debuted today all over the damn place.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "New wine, old bottle",
"headingHtml": "<h3 class=\"heading heading--bold\">New wine, old bottle</h3>",
"firstParagraph": "The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.",
"paragraphHtml": "<p>The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.</p>",
"words": 32,
"direct": false,
"issue": "First paragraph is 32 words and does not look like a concise direct answer."
},
{
"heading": "Ship-shape",
"headingHtml": "<h3 class=\"heading heading--bold\">Ship-shape</h3>",
"firstParagraph": "Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.",
"paragraphHtml": "<p>Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Hygge. Go ahead, you can say it.",
"headingHtml": "<h3 class=\"heading heading--bold\">Hygge. Go ahead, you can say it.</h3>",
"firstParagraph": "The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.",
"paragraphHtml": "<p>The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Hard Rock collection collects Webby honors",
"headingHtml": "<h3 class=\"heading heading--bold\">Hard Rock collection collects Webby honors</h3>",
"firstParagraph": "The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.",
"paragraphHtml": "<p>The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Rose Langford",
"headingHtml": "<h3 class=\"heading heading--bold\">Rose Langford</h3>",
"firstParagraph": "Dunning Duncan/Channon.",
"paragraphHtml": "<p>Dunning Duncan/Channon.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "What’s going on over there?",
"headingHtml": "<h3 class=\"heading heading--bold\">What’s going on over there?</h3>",
"firstParagraph": "Drunk dialing DC.",
"paragraphHtml": "<p>Drunk dialing DC.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "D/C helps big chicken crow",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C helps big chicken crow</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Booty",
"headingHtml": "<h3 class=\"heading heading--bold\">Booty</h3>",
"firstParagraph": "Greatest gift ever from the comedy gods.",
"paragraphHtml": "<p>Greatest gift ever from the comedy gods.</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "Larry",
"headingHtml": "<h3 class=\"heading heading--bold\">Larry</h3>",
"firstParagraph": "This one we never quite figured out.",
"paragraphHtml": "<p>This one we never quite figured out. </p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "D/C tops REBRAND 100 for Hard Rock branding, design",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C tops REBRAND 100 for Hard Rock branding, design</h3>",
"firstParagraph": "To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.",
"paragraphHtml": "<p>To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.</p>",
"words": 49,
"direct": false,
"issue": "First paragraph is 49 words and does not look like a concise direct answer."
},
{
"heading": "That’s right, upside-down and backwards: Vertigo ID",
"headingHtml": "<h3 class=\"heading heading--bold\">That’s right, upside-down and backwards: Vertigo ID</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Hello, Viva",
"headingHtml": "<h3 class=\"heading heading--bold\">Hello, Viva</h3>",
"firstParagraph": "Searching for Viva.",
"paragraphHtml": "<p>Searching for Viva.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "National TV",
"headingHtml": "<h3 class=\"heading heading--bold\">National TV</h3>",
"firstParagraph": "Well, we did cut this one short.",
"paragraphHtml": "<p>Well, we did cut this one short.</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "Happy Thanksgiving",
"headingHtml": "<h3 class=\"heading heading--bold\">Happy Thanksgiving</h3>",
"firstParagraph": "Speaking of gifts from god.",
"paragraphHtml": "<p>Speaking of gifts from god.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "How ya doin’?",
"headingHtml": "<h3 class=\"heading heading--bold\">How ya doin’?</h3>",
"firstParagraph": "Gangster-type just wanted to know.",
"paragraphHtml": "<p>Gangster-type just wanted to know.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "DriveTime",
"headingHtml": "<h3 class=\"heading heading--bold\">DriveTime</h3>",
"firstParagraph": "In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.",
"paragraphHtml": "<p>In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Diamond of California",
"headingHtml": "<h3 class=\"heading heading--bold\">Diamond of California</h3>",
"firstParagraph": "Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.",
"paragraphHtml": "<p>Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.</p>",
"words": 38,
"direct": false,
"issue": "First paragraph is 38 words and does not look like a concise direct answer."
},
{
"heading": "Links to all service pages",
"headingHtml": "<h3 class=\"heading heading--bold\">Links to all service pages</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Contact Us",
"headingHtml": "<h2 class=\"heading heading--xs heading-- heading--left heading--divider\"> Contact Us </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "New business",
"headingHtml": "<h3 class=\"heading dc-body\">New business</h3>",
"firstParagraph": "AMY COTTELEER Partner, Chief experience officer [email protected]",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>AMY COTTELEER</strong><br> Partner, Chief experience officer<br> <a href=\"mailto:[email protected]\">[email protected]</a></p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Press",
"headingHtml": "<h3 class=\"heading dc-body\">Press</h3>",
"firstParagraph": "ADRIENNE SCORDATO Director of media relations [email protected]",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>ADRIENNE SCORDATO</strong><br> Director of media relations<br> <a href=\"mailto:[email protected]\">[email protected]</a></p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Jobs",
"headingHtml": "<h3 class=\"heading dc-body\">Jobs</h3>",
"firstParagraph": "TINA MONTEMAYOR Head of people and talent [email protected] 415 306 9282",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>TINA MONTEMAYOR</strong><br> Head of people and talent<br> <a href=\"mailto:[email protected]\">[email protected]</a><br> <a href=\"tel:4153069282\">415 306 9282</a></p>",
"words": 13,
"direct": false,
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},
{
"heading": "Duncan Channon",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs \">Duncan Channon</h2>",
"firstParagraph": "A four-time Ad Age Agency of the Year. Strategy, advertising, media, design, social and experiential, with offices in San Francisco and Los Angeles.",
"paragraphHtml": "<p>A four-time Ad Age Agency of the Year. Strategy, advertising, media, design, social and experiential, with offices in San Francisco and Los Angeles.</p>",
"words": 23,
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},
{
"heading": "SERVICES",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">SERVICES</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Us",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">Us</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
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"issue": "No paragraph follows this heading."
},
{
"heading": "US, Elsewhere",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">US, Elsewhere</h2>",
"firstParagraph": "",
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"direct": false,
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}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
4 Warning
Needs attention
AEO: Question-led structure
01
Issue
No question-led h2 sections or FAQ pattern was detected.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 8,
"questionH2s": [],
"hasFaq": false,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
4 Warning
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2024-11-08T18:51:00+00:00",
"2026-06-09T21:21:50+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "https://duncanchannon.com/",
"text": "About",
"html": "<a href=\"https://duncanchannon.com/\" aria-current=\"page\">About</a>"
},
{
"href": "https://duncanchannon.com/services/banana-stand/welcome-to-the-future/",
"text": "Welcome to The Future Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/banana-stand/welcome-to-the-future/\" aria-label=\"Welcome to The Future\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"1580\" height=\"885\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='885'%20viewBox='0%200%201580%20885'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-image perfma..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/cutting-through-the-talking-points/",
"text": "Cutting through the talking points “Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/cutting-through-the-talking-points/\" aria-label=\"Cutting through the talking points\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"799\" height=\"783\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='799'%20height='783'%20viewBox='0%200%20799%20783'%3E%3C/svg%3E\" class=\"attach..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/surf-and-sales-are-up-way-up/",
"text": "Surf and sales are up. Way up. The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/surf-and-sales-are-up-way-up/\" aria-label=\"Surf and sales are up. Way up.\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"300\" height=\"300\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='300'%20height='300'%20viewBox='0%200%20300%20300'%3E%3C/svg%3E\" class=\"attachment-large..."
},
{
"href": "https://duncanchannon.com/news/croom-talks-director-role-with-adweek/",
"text": "Croom talks director role with Adweek DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/croom-talks-director-role-with-adweek/\" aria-label=\"Croom talks director role with Adweek\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1297\" height=\"901\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1297'%20height='901'%20viewBox='0%200%201297%20901'%3E%3C/svg%3E\" class=\"..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/",
"text": "Golden State Warriors One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/\" aria-label=\"Golden State Warriors\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"790\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='790'%20viewBox='0%200%201580%20790'%3E%3C/svg%3E\" cla..."
},
{
"href": "https://duncanchannon.com/dcla/news/cotteleer-in-campaign-us/",
"text": "Cotteleer in Campaign US DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/news/cotteleer-in-campaign-us/\" aria-label=\"Cotteleer in Campaign US\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"717\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='717'%20viewBox='0%200%201580%20717'%3E%3C/svg%3E\" class=\"attachment-large size..."
},
{
"href": "https://duncanchannon.com/news/how-sweet-and-also-tart-it-is/",
"text": "How sweet (and also tart) it is It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/how-sweet-and-also-tart-it-is/\" aria-label=\"How sweet (and also tart) it is\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/news/keepin-it-real-in-hr/",
"text": "Keepin’ it real in HR HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/keepin-it-real-in-hr/\" aria-label=\"Keepin’ it real in HR\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-larg..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/a-couple-locals-go-national/",
"text": "A couple locals go national The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/a-couple-locals-go-national/\" aria-label=\"A couple locals go national\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1146\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1146'%20viewBox='0%200%201580%201146'%3E..."
},
{
"href": "https://duncanchannon.com/dcla/news/talking-community-at-sxsw/",
"text": "Talking community at SXSW DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/news/talking-community-at-sxsw/\" aria-label=\"Talking community at SXSW\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"770\" height=\"364\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='770'%20height='364'%20viewBox='0%200%20770%20364'%3E%3C/svg%3E\" class=\"attachment-large size-..."
},
{
"href": "https://duncanchannon.com/news/vaporware/",
"text": "Vaporware D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/vaporware/\" aria-label=\"Vaporware\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-image perfmatters-la..."
},
{
"href": "https://duncanchannon.com/services/branding/ux-design/and-we-quote-california-debuts-ads-to-counter-e-cigarettes/",
"text": "California debuts ads to counter e-cigs Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/ux-design/and-we-quote-california-debuts-ads-to-counter-e-cigarettes/\" aria-label=\"California debuts ads to counter e-cigs\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/live-events/nintendo-2/",
"text": "Nintendo We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/live-events/nintendo-2/\" aria-label=\"Nintendo\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1360\" height=\"816\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1360'%20height='816'%20viewBox='0%200%201360%20816'%3E%3C/svg%3E\" class=\"attachment-large size-..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/for-those-about-to-rock-call-ticket-oak/",
"text": "For those about to rock, call Ticket Oak The coolest deciduous dude you’ll ever meet, Ticket Oak always has tickets to the hottest games and concerts, is a member of the Advertising Hall of Fame and, in his off-time, loves to ride a Chestnut mare.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/for-those-about-to-rock-call-ticket-oak/\" aria-label=\"For those about to rock, call Ticket Oak\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"550\" height=\"550\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='550'%20height='550'%20viewBox='0%200%2..."
},
{
"href": "https://duncanchannon.com/services/advertising/print-and-outdoor/blurb/",
"text": "Blurb Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/print-and-outdoor/blurb/\" aria-label=\"Blurb\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1135\" height=\"1152\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1135'%20height='1152'%20viewBox='0%200%201135%201152'%3E%3C/svg%3E\" class=\"attachment-large size-large..."
},
{
"href": "https://duncanchannon.com/news/marqeta-rebrand-and-ux/",
"text": "On the plus side: D/C delivers new ID, site for shopping innovator Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/marqeta-rebrand-and-ux/\" aria-label=\"On the plus side: D/C delivers new ID, site for shopping innovator\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"529\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='529'%20viewBox='0%200%201200%20529'%3E%3C/s..."
},
{
"href": "https://duncanchannon.com/",
"text": "About",
"html": "<a href=\"https://duncanchannon.com/\" target>About</a>"
},
{
"href": "https://www.linkedin.com/company/duncanchannon",
"text": "LinkedIn",
"html": "<a href=\"https://www.linkedin.com/company/duncanchannon\" target=\"_blank\" title=\"Visit Duncan Channon on LinkedIn\"> LinkedIn </a>"
}
],
"contactLinks": [
{
"href": "https://duncanchannon.com/contact/",
"text": "Contact",
"html": "<a href=\"https://duncanchannon.com/contact/\">Contact</a>"
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/",
"text": "",
"html": "<a href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/\" target title=\"Helping Rosetta spread the word\"> <figure> <img decoding=\"async\" width=\"1024\" height=\"640\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1024'%20height='640'%20viewBox='0%200%201024%20640'%3E%3C/svg%3E\" class=\"attachment-large size-large perfmatters-lazy\" alt=\"Rosetta Stone\" data-src=\"https://duncanch..."
},
{
"href": "https://duncanchannon.com/services/branding/brand-identity/voyaging-past-the-reef/",
"text": "Voyaging past the reef Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/brand-identity/voyaging-past-the-reef/\" aria-label=\"Voyaging past the reef\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"800\" height=\"887\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='800'%20height='887'%20viewBox='0%200%20800%20887'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-im..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/illenium-vs-opioid-overdose/",
"text": "Illenium vs. Opioid Overdose We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we’re proud to be part of the fight.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/illenium-vs-opioid-overdose/\" aria-label=\"Illenium vs. Opioid Overdose\"> <div class=\"masonry-grid__item-inner\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-large wp-post-..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/",
"text": "Helping Rosetta spread the word Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/helping-rosetta-spread-the-word/\" aria-label=\"Helping Rosetta spread the word\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"800\" height=\"551\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='800'%20height='551'%20viewBox='0%200%20800%20551'%..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/empathy-wins/",
"text": "Empathy wins DC is honored to announce that our work for the California Tobacco Control Program to help smokers quit in an empathetic way has been recognized with a Clio Health award.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/empathy-wins/\" aria-label=\"Empathy wins\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"940\" height=\"1080\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='940'%20height='1080'%20viewBox='0%200%20940%201080'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/news/croom-talks-director-role-with-adweek/",
"text": "Croom talks director role with Adweek DC is proud to announce Kumi Croom’s new role as DC’s first director of diversity and collaboration. Check out Kumi talking with Adweek about her goals and the progress she’s already helped to usher in.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/croom-talks-director-role-with-adweek/\" aria-label=\"Croom talks director role with Adweek\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1297\" height=\"901\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1297'%20height='901'%20viewBox='0%200%201297%20901'%3E%3C/svg%3E\" class=\"..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/paid-and-organic/cbs-x-alfred-coffee-emmy-awards/",
"text": "CBS x Alfred Coffee · Emmy Awards DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/paid-and-organic/cbs-x-alfred-coffee-emmy-awards/\" aria-label=\"CBS x Alfred Coffee · Emmy Awards\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"2369\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='2369'%20viewBox='0%200%201580%202..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/gap-dress-normal/",
"text": "Gap · Dress Normal Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/gap-dress-normal/\" aria-label=\"Gap · Dress Normal\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1580\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1580'%20viewBox='0%200%201580%201580'%3E%3C/svg%3E\" class=\"attac..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/this-way-to-health-insurance/",
"text": "This way to health insurance Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/this-way-to-health-insurance/\" aria-label=\"This way to health insurance\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/",
"text": "Golden State Warriors One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/golden-state-warriors/\" aria-label=\"Golden State Warriors\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"790\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='790'%20viewBox='0%200%201580%20790'%3E%3C/svg%3E\" cla..."
},
{
"href": "https://duncanchannon.com/news/covered-ca-on-adweeks-cover/",
"text": "Covered CA on Adweek’s cover DC is thrilled to announce that we were awarded the five-year, $400-million Covered CA account. We are resolute in helping at this crucial time when more Californians need coverage than ever.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/covered-ca-on-adweeks-cover/\" aria-label=\"Covered CA on Adweek’s cover\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"988\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='988'%20viewBox='0%200%201580%20988'%3E%3C/svg%3E\" class=\"attachment-l..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/they-cant-take-your-ballot/",
"text": "“They can’t take your ballot” At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/they-cant-take-your-ballot/\" aria-label=\"“They can’t take your ballot”\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1224\" height=\"1584\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1224'%20height='1584'%20viewBox='0%200%..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cosmetics-coachella/",
"text": "e.l.f. Cosmetics · Coachella e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cosmetics-coachella/\" aria-label=\"e.l.f. Cosmetics · Coachella\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1054\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1054'%20viewBox='0%200%201580%201054'%3E%3C/s..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cruelty-free/",
"text": "e.l.f. Cosmetics · Cruelty-free To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/e-l-f-cruelty-free/\" aria-label=\"e.l.f. Cosmetics · Cruelty-free\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1053\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1053'%20viewBox='0%200%201580%201053'%3E%3C/svg%3..."
},
{
"href": "https://duncanchannon.com/dcla/services/social/influencer/charlotte-russe-ctgirlsquad/",
"text": "Charlotte Russe · #CTGIRLSQUAD Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/social/influencer/charlotte-russe-ctgirlsquad/\" aria-label=\"Charlotte Russe · #CTGIRLSQUAD\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1053\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1053'%20viewBox='0%200%201580%201053'%3E%..."
},
{
"href": "https://duncanchannon.com/news/keepin-it-real-in-hr/",
"text": "Keepin’ it real in HR HR is about helping real people. The H is for human, remember? So why does so much HR advertising feel so unreal?",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/keepin-it-real-in-hr/\" aria-label=\"Keepin’ it real in HR\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%20889'%3E%3C/svg%3E\" class=\"attachment-large size-larg..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/playing-the-name-game-with-innovasian/",
"text": "Playing the name game with InnovAsian These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/playing-the-name-game-with-innovasian/\" aria-label=\"Playing the name game with InnovAsian\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1166\" height=\"1388\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1166'%20height='1388'%20viewBox='0%200%20..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/citibank/",
"text": "Citibank · Double Cash Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/citibank/\" aria-label=\"Citibank · Double Cash\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"780\" height=\"716\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='780'%20height='716'%20viewBox='0%200%20780%20716'%3E%3C/svg%3E\" class=\"attachment-large siz..."
},
{
"href": "https://duncanchannon.com/news/hey-world-upworks-here-to-help/",
"text": "Hey World! Upwork’s here to help DC’s first campaign for Upwork positions the freelancer network as a movement of motivated people who are here to roll up collective sleeves and make stuff happen.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/hey-world-upworks-here-to-help/\" aria-label=\"Hey World! Upwork’s here to help\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"988\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='988'%20viewBox='0%200%201580%20988'%3E%3C/svg%3E\" class=\"attac..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/not-just-a-health-system-a-health-squad/",
"text": "Not just a health system, a health squad When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/not-just-a-health-system-a-health-squad/\" aria-label=\"Not just a health system, a health squad\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"337\" height=\"336\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='337'%20height='336'%20viewBox='0%200%2..."
},
{
"href": "https://duncanchannon.com/news/kona-brewing-uses-social-media-to-get-us-off-social-media/",
"text": "Kona uses social media to get us off social media Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/news/kona-brewing-uses-social-media-to-get-us-off-social-media/\" aria-label=\"Kona uses social media to get us off social media\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"889\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='889'%20viewBox='0%200%201580%2..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/kona-bros-offer-miracle-fomo-cure/",
"text": "Kona bros offer miracle FOMO cure The loveable Hawaiian brothers who’ve helped lift Kona Brewing into the top ten of US craft beer are back for the third year of D/C’s “Dear Mainland” campaign.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/kona-bros-offer-miracle-fomo-cure/\" aria-label=\"Kona bros offer miracle FOMO cure\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox='0%200%201200%20628..."
},
{
"href": "https://duncanchannon.com/services/advertising/broadcast-and-video/turn-down-helps-drivetime-turn-it-up/",
"text": "“Turn Down” helps DriveTime turn up Tina, Tara and the green rescue van are at it again in three new spots for DriveTime — including (if you’re paying attention) one bumpin’ a lil “Turn Down for What.”",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/broadcast-and-video/turn-down-helps-drivetime-turn-it-up/\" aria-label=\"“Turn Down” helps DriveTime turn up\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1200\" height=\"628\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1200'%20height='628'%20viewBox=&apos..."
},
{
"href": "https://duncanchannon.com/dcla/services/experiential/consumer-activations/sephora/",
"text": "Sephora To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/dcla/services/experiential/consumer-activations/sephora/\" aria-label=\"Sephora\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1500\" height=\"1500\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1500'%20height='1500'%20viewBox='0%200%201500%201500'%3E%3C/svg%3E\" class=\"attachment-lar..."
},
{
"href": "https://duncanchannon.com/services/branding/ux-design/making-up-with-kvd-beauty/",
"text": "Making up with KVD Beauty Inspired by KVD Beauty’s tireless support of other makeup artists, the site is deeply collaborative, with products sitting side-by-side with user-generated photos and illustrations.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/ux-design/making-up-with-kvd-beauty/\" aria-label=\"Making up with KVD Beauty\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"700\" height=\"700\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='700'%20height='700'%20viewBox='0%200%20700%20700'%3E%3C/svg%3E\" class=\"atta..."
},
{
"href": "https://duncanchannon.com/services/branding/brand-identity/hard-rock/",
"text": "Hard Rock Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/branding/brand-identity/hard-rock/\" aria-label=\"Hard Rock\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"1580\" height=\"1580\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='1580'%20height='1580'%20viewBox='0%200%201580%201580'%3E%3C/svg%3E\" class=\"attachment-large size-lar..."
},
{
"href": "https://duncanchannon.com/services/advertising/print-and-outdoor/dc-helps-big-chicken-crow/",
"text": "D/C helps big chicken crow",
"html": "<a class=\"masonry-grid__item\" href=\"https://duncanchannon.com/services/advertising/print-and-outdoor/dc-helps-big-chicken-crow/\" aria-label=\"D/C helps big chicken crow\"> <div class=\"masonry-grid__item-inner masonry-grid__item-inner--hidden\" style=\"position: absolute;\"> <img width=\"790\" height=\"504\" decoding=\"async\" src=\"data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20width='790'%20height='504'%20viewBox='0%200%20790%20504'%3E%3C/svg%3E\"..."
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{
"href": "https://duncanchannon.com/contact/",
"text": "Contact",
"html": "<a href=\"https://duncanchannon.com/contact/\" target>Contact</a>"
}
],
"privacyLinks": [
{
"href": "https://duncanchannon.com/privacy-policy/",
"text": "Privacy policy",
"html": "<a href=\"https://duncanchannon.com/privacy-policy/\" target>Privacy policy</a>"
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"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
3 Warning
Needs attention
AIO: Answer block readiness
01
Issue
144 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 194,
"passing": 50,
"failing": [
{
"heading": "We do too much. We are at peace with that.",
"headingHtml": "<h2 class=\"dc-big-intro heading--left\"> <p><strong>We do too much.<br> We are at peace with that.</strong></p> </h2>",
"firstParagraph": "We do too much. We are at peace with that.",
"paragraphHtml": "<p><strong>We do too much.<br> We are at peace with that.</strong></p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "clients",
"headingHtml": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> clients </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "work + news",
"headingHtml": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> work + news </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Welcome to The Future",
"headingHtml": "<h3 class=\"heading heading--bold\">Welcome to The Future</h3>",
"firstParagraph": "Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.",
"paragraphHtml": "<p>Wanna read another thought piece about AI? We don’t either. Instead, please enjoy this face-melting rock opera that we made using Midjourney, Runway, ChatGPT, Suno, Flow, and Higgsfield.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "“Sad Hour.”",
"headingHtml": "<h3 class=\"heading heading--bold\">“Sad Hour.”</h3>",
"firstParagraph": "That was the name of the first Kona Brewing ad we made over 15 years ago with a young Hawaiian actor named David Bell (and his bruddah from another muddah, Brutus La Benz).",
"paragraphHtml": "<p>That was the name of the first Kona Brewing ad we made over 15 years ago with a young Hawaiian actor named David Bell (and his bruddah from another muddah, Brutus La Benz).</p>",
"words": 33,
"direct": false,
"issue": "First paragraph is 33 words and does not look like a concise direct answer."
},
{
"heading": "Cutting through the talking points",
"headingHtml": "<h3 class=\"heading heading--bold\">Cutting through the talking points</h3>",
"firstParagraph": "“Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.",
"paragraphHtml": "<p>“Healthy Conversations” campaign breaks enrollment records by shining a light on the real conversations people have about healthcare.</p>",
"words": 18,
"direct": false,
"issue": "First paragraph is 18 words and does not look like a concise direct answer."
},
{
"heading": "Voyaging past the reef",
"headingHtml": "<h3 class=\"heading heading--bold\">Voyaging past the reef</h3>",
"firstParagraph": "Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.",
"paragraphHtml": "<p>Ahead of their 75th anniversary, our friends at Outrigger Resorts asked us to help elevate the brand for a global stage.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Surf and sales are up. Way up.",
"headingHtml": "<h3 class=\"heading heading--bold\">Surf and sales are up. Way up.</h3>",
"firstParagraph": "The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.",
"paragraphHtml": "<p>The anticipation, the sensory ride and the smooth, easy finish. Hawaii’s finest surfers tame the North Shore’s legendary swells to teach us all about the powerful refreshment of a Big Wave.</p>",
"words": 33,
"direct": false,
"issue": "First paragraph is 33 words and does not look like a concise direct answer."
},
{
"heading": "We’re Big Tobacco’s big problem",
"headingHtml": "<h3 class=\"heading heading--bold\">We’re Big Tobacco’s big problem</h3>",
"firstParagraph": "A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.",
"paragraphHtml": "<p>A California without Big Tobacco isn’t just possible — it’s already happening. DC celebrates 30 years of UNDO’s victories against the tobacco industry through the stories of real Californians.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
},
{
"heading": "Informed Humans save lives",
"headingHtml": "<h3 class=\"heading heading--bold\">Informed Humans save lives</h3>",
"firstParagraph": "DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.",
"paragraphHtml": "<p>DC’s “Facts Fight Fentanyl” campaign takes on the fentanyl overdose crisis, countering fear, stigma, and misconceptions with accessible, actionable information and a touch of the surreal.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "DC strategy brings home esteemed Jay Chiat Award",
"headingHtml": "<h3 class=\"heading heading--bold\">DC strategy brings home esteemed Jay Chiat Award</h3>",
"firstParagraph": "Duncan Channon’s “Nicotine Equals” campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.",
"paragraphHtml": "<p>Duncan Channon’s “Nicotine Equals” campaign strategy, intended to awaken parents to the teen vaping epidemic, got the judges attention at this year’s 4A’s Jay Chiat Awards.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "A new spin on IPA packaging",
"headingHtml": "<h3 class=\"heading heading--bold\">A new spin on IPA packaging</h3>",
"firstParagraph": "Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.",
"paragraphHtml": "<p>Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey. </p>",
"words": 48,
"direct": false,
"issue": "First paragraph is 48 words and does not look like a concise direct answer."
},
{
"heading": "A wanderlust-worthy rebrand",
"headingHtml": "<h3 class=\"heading heading--bold\">A wanderlust-worthy rebrand</h3>",
"firstParagraph": "Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.",
"paragraphHtml": "<p>Inspired by the shapes and colors of dream destinations, DC rebrands Viator for a new wave of planning-adverse adventurers.</p>",
"words": 19,
"direct": false,
"issue": "First paragraph is 19 words and does not look like a concise direct answer."
},
{
"heading": "InnovAsian finds balance and big results",
"headingHtml": "<h3 class=\"heading heading--bold\">InnovAsian finds balance and big results</h3>",
"firstParagraph": "A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.",
"paragraphHtml": "<p>A blend of content creators and traditional photoshoots was the perfect recipe to increase InnovAsian’s engagement on social – without breaking the budget.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "DC appoints first Managing Director, Kumi Croom",
"headingHtml": "<h3 class=\"heading heading--bold\">DC appoints first Managing Director, Kumi Croom</h3>",
"firstParagraph": "A game changer since her arrival six years ago, Kumi will lead account and project management and continue to shape DC’s culture and client relationships.",
"paragraphHtml": "<p>A game changer since her arrival six years ago, Kumi will lead account and project management and continue to shape DC’s culture and client relationships.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "This Golden Road work isn’t good",
"headingHtml": "<h3 class=\"heading heading--bold\">This Golden Road work isn’t good</h3>",
"firstParagraph": "People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.",
"paragraphHtml": "<p>People always ask: You good? But that indicates a pretty baseline, “just okay” type of good. DC’s new campaign for Golden Road asks a question that aims a little higher from a city that does the same.</p>",
"words": 38,
"direct": false,
"issue": "First paragraph is 38 words and does not look like a concise direct answer."
},
{
"heading": "El Secreto esta en el balance",
"headingHtml": "<h3 class=\"heading heading--bold\">El Secreto esta en el balance</h3>",
"firstParagraph": "Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.",
"paragraphHtml": "<p>Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.</p>",
"words": 47,
"direct": false,
"issue": "First paragraph is 47 words and does not look like a concise direct answer."
},
{
"heading": "Drink to the future",
"headingHtml": "<h3 class=\"heading heading--bold\">Drink to the future</h3>",
"firstParagraph": "Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.",
"paragraphHtml": "<p>Organic wine industry pioneer, Bonterra Organic Estates, bolsters brand leader status with a future forward, fashionably chic campaign from DC.</p>",
"words": 20,
"direct": false,
"issue": "First paragraph is 20 words and does not look like a concise direct answer."
},
{
"heading": "Kona Big Wave goes even bigger",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona Big Wave goes even bigger</h3>",
"firstParagraph": "After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.",
"paragraphHtml": "<p>After a decade of leading creative for Kona Big Wave, DC’s “Bring the Aloha” campaign relaunches the brand for a broader audience, moving beyond its craft roots to a priority position in AB InBev’s premium beer portfolio.</p>",
"words": 39,
"direct": false,
"issue": "First paragraph is 39 words and does not look like a concise direct answer."
},
{
"heading": "Plant-based partnership",
"headingHtml": "<h3 class=\"heading heading--bold\">Plant-based partnership</h3>",
"firstParagraph": "After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.",
"paragraphHtml": "<p>After a competitive review, DC “inked” a deal to become social and digital AOR for Tattooed Chef, one of the country’s fastest growing plant-based food brands.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "Helping Rosetta spread the word",
"headingHtml": "<h3 class=\"heading heading--bold\">Helping Rosetta spread the word</h3>",
"firstParagraph": "Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.",
"paragraphHtml": "<p>Against competitive headwinds, DC reintroduces Rosetta Stone as the leader in deep, nuanced language learning with ads so cute you want to pinch them.</p>",
"words": 24,
"direct": false,
"issue": "First paragraph is 24 words and does not look like a concise direct answer."
},
{
"heading": "TikTok campaign breaks records",
"headingHtml": "<h3 class=\"heading heading--bold\">TikTok campaign breaks records</h3>",
"firstParagraph": "e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.",
"paragraphHtml": "<p>e.l.f. celebrates self-expression and individuality with beauty products for every #eyeslipsface through the most viral organic TikTok campaign ever created.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Coachella x Tattooed Chef",
"headingHtml": "<h3 class=\"heading heading--bold\">Coachella x Tattooed Chef</h3>",
"firstParagraph": "DC’s experiential team partnered with Tattooed Chef—bringing the brand’s edgy, purpose-driven ethos to life at Coachella’s 2022 return.",
"paragraphHtml": "<p>DC’s experiential team partnered with Tattooed Chef—bringing the brand’s edgy, purpose-driven ethos to life at Coachella’s 2022 return.</p>",
"words": 22,
"direct": false,
"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "The Little Big Lie",
"headingHtml": "<h3 class=\"heading heading--bold\">The Little Big Lie</h3>",
"firstParagraph": "Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth – and bodies – with harmful microplastics.",
"paragraphHtml": "<p>Our new campaign for the California Tobacco Control Program calls out Big Tobacco on the cigarette butts polluting our Earth – and bodies – with harmful microplastics.</p>",
"words": 25,
"direct": false,
"issue": "First paragraph is 25 words and does not look like a concise direct answer."
},
{
"heading": "Foster kids above all",
"headingHtml": "<h3 class=\"heading heading--bold\">Foster kids above all</h3>",
"firstParagraph": "DC’s latest social impact campaign asks adults to ‘Show Up’ for foster kids.",
"paragraphHtml": "<p>DC’s latest social impact campaign asks adults to ‘Show Up’ for foster kids. </p>",
"words": 14,
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{
"heading": "Kona makes the playoffs",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona makes the playoffs</h3>",
"firstParagraph": "After eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. Check out the brothers’ latest gameplan for a life well-lived.",
"paragraphHtml": "<p>After eight great seasons, our winning Dear Mainland campaign makes its NFL playoff debut. Check out the brothers’ latest gameplan for a life well-lived. </p>",
"words": 24,
"direct": false,
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{
"heading": "Solving for data dissonance, DC rolls out Data + Tech Practice",
"headingHtml": "<h3 class=\"heading heading--bold\">Solving for data dissonance, DC rolls out Data + Tech Practice</h3>",
"firstParagraph": "With data as a critical asset for our agency and our clients, DC invests in the launch of a new team and proprietary analytics tool, the Table.™",
"paragraphHtml": "<p>With data as a critical asset for our agency and our clients, DC invests in the launch of a new team and proprietary analytics tool, the Table.™</p>",
"words": 27,
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{
"heading": "When the clinic’s a carnival",
"headingHtml": "<h3 class=\"heading heading--bold\">When the clinic’s a carnival</h3>",
"firstParagraph": "How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.",
"paragraphHtml": "<p>How do you convince a particularly hesitant group of Californians to get vaccinated for Covid-19? With free games, music, food, slushies and a great big Ferris wheel.</p>",
"words": 27,
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{
"heading": "Brow besties, IRL",
"headingHtml": "<h3 class=\"heading heading--bold\">Brow besties, IRL</h3>",
"firstParagraph": "To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.",
"paragraphHtml": "<p>To re-energize their brow line, e.l.f. rolled out a digital campaign with real-life besties and beauty influencers Roxette Arisa and Yesenia Hipolito, and celebrated with a fabulous dinner produced by DC.</p>",
"words": 33,
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{
"heading": "Kona Brewing",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona Brewing</h3>",
"firstParagraph": "Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.",
"paragraphHtml": "<p>Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.</p>",
"words": 42,
"direct": false,
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{
"heading": "CBS x Alfred Coffee · Emmy Awards",
"headingHtml": "<h3 class=\"heading heading--bold\">CBS x Alfred Coffee · Emmy Awards</h3>",
"firstParagraph": "DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.",
"paragraphHtml": "<p>DCLA partnered CBS Studios with Alfred Coffee to reach Emmy voters and garner support for Star Trek: Picard. The timely work tapped into the diversity and inclusion central to Gene Roddenberry’s original vision.</p>",
"words": 34,
"direct": false,
"issue": "First paragraph is 34 words and does not look like a concise direct answer."
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{
"heading": "Rakuten",
"headingHtml": "<h3 class=\"heading heading--bold\">Rakuten</h3>",
"firstParagraph": "Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.",
"paragraphHtml": "<p>Loyalty or discount program advertising often dwells in the downscale world of the coupon clipper — a turnoff to savvier online shoppers. Our strategy was to present Rakuten as every bit as premium as the brands it offered rebates on.</p>",
"words": 39,
"direct": false,
"issue": "First paragraph is 39 words and does not look like a concise direct answer."
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{
"heading": "Gap · Dress Normal",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap · Dress Normal</h3>",
"firstParagraph": "Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.",
"paragraphHtml": "<p>Gap asked us to build consideration and generate trial for their newly launched “Dress Normal” brand platform. Thirty influential Instagram photogs helped us do just that.</p>",
"words": 26,
"direct": false,
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{
"heading": "This way to health insurance",
"headingHtml": "<h3 class=\"heading heading--bold\">This way to health insurance</h3>",
"firstParagraph": "Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.",
"paragraphHtml": "<p>Today marks the launch of our first campaign for Covered California as part of a five-year, $400-million effort to help all Californians get the health insurance they need.</p>",
"words": 28,
"direct": false,
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{
"heading": "Kettle Brand",
"headingHtml": "<h3 class=\"heading heading--bold\">Kettle Brand</h3>",
"firstParagraph": "The “Stirring the Pot” work celebrates Kettle Brand’s counterculture legacy and all those that zig when others zag.",
"paragraphHtml": "<p>The “Stirring the Pot” work celebrates Kettle Brand’s counterculture legacy and all those that zig when others zag.</p>",
"words": 19,
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{
"heading": "Flavors Hook Kids",
"headingHtml": "<h3 class=\"heading heading--bold\">Flavors Hook Kids</h3>",
"firstParagraph": "Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.",
"paragraphHtml": "<p>Evoking moments all parents remember; watching their kids find their favorite foods. Set in stark contrast with teens taking their first flavored steps into addiction.</p>",
"words": 25,
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{
"heading": "Upwork",
"headingHtml": "<h3 class=\"heading heading--bold\">Upwork</h3>",
"firstParagraph": "As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.",
"paragraphHtml": "<p>As a global network of freelance talent, Upwork needed to overcome their target’s gig-economy skepticism.</p>",
"words": 16,
"direct": false,
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{
"heading": "Nabela Noor for e.l.f.",
"headingHtml": "<h3 class=\"heading heading--bold\">Nabela Noor for e.l.f.</h3>",
"firstParagraph": "DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.",
"paragraphHtml": "<p>DCLA created a can’t-miss launch event for Bangladeshi-American sensation Nabela Noor’s collaboration with e.l.f. Cosmetics.</p>",
"words": 19,
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{
"heading": "Gap",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap</h3>",
"firstParagraph": "With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals.",
"paragraphHtml": "<p>With the Be Bright campaign, we secured the rights for Gap to be the official concert tee at the summer’s hottest music festivals. </p>",
"words": 24,
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{
"heading": "Universal Orlando",
"headingHtml": "<h3 class=\"heading heading--bold\">Universal Orlando</h3>",
"firstParagraph": "Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.",
"paragraphHtml": "<p>Universal Orlando leveraged DCX’s stable of influencers to reach the difficult-to-reach teen and tween audience — and succeeded 40 million times over.</p>",
"words": 22,
"direct": false,
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{
"heading": "Golden State Warriors",
"headingHtml": "<h3 class=\"heading heading--bold\">Golden State Warriors</h3>",
"firstParagraph": "One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?",
"paragraphHtml": "<p>One of the greatest teams ever assembled was just about to leave the city that supported them through thick and thin for 47 years. How do they say good-bye?</p>",
"words": 29,
"direct": false,
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{
"heading": "Esurance",
"headingHtml": "<h3 class=\"heading heading--bold\">Esurance</h3>",
"firstParagraph": "To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.",
"paragraphHtml": "<p>To keep growing, this pioneering online car insurer, which had catered to a younger demo, needed to persuade older, more discerning consumers of its stability, reliability and humanity.</p>",
"words": 28,
"direct": false,
"issue": "First paragraph is 28 words and does not look like a concise direct answer."
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{
"heading": "e.l.f. 2020 Halloween activation",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. 2020 Halloween activation</h3>",
"firstParagraph": "Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.",
"paragraphHtml": "<p>Duncan Channon’s LA team kept the halloween spirit alive by bringing a spooky holiday pop-up straight to beauty influencers’ homes.</p>",
"words": 21,
"direct": false,
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{
"heading": "Beautyscape influencers launch e.l.f. collection",
"headingHtml": "<h3 class=\"heading heading--bold\">Beautyscape influencers launch e.l.f. collection</h3>",
"firstParagraph": "It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.",
"paragraphHtml": "<p>It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.</p>",
"words": 40,
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{
"heading": "SGX NYC · #hairgoals",
"headingHtml": "<h3 class=\"heading heading--bold\">SGX NYC · #hairgoals</h3>",
"firstParagraph": "SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers.",
"paragraphHtml": "<p>SGX NYC wanted to increase awareness around winning two Allure Best of Beauty Awards and reinforce the brand’s positioning with cost-conscious consumers looking for premium products. We hit the bullseye with three well-known #hairgoals influencers. </p>",
"words": 36,
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{
"heading": "Citi · Citigrammers",
"headingHtml": "<h3 class=\"heading heading--bold\">Citi · Citigrammers</h3>",
"firstParagraph": "Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.",
"paragraphHtml": "<p>Citi wanted to increase awareness and favorability on social media, particularly within the music and dining categories. We assembled a team of influential visual artists to create the sort of shareable content the brand couldn’t.</p>",
"words": 36,
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{
"heading": "e.l.f. Cosmetics · Coachella",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Coachella</h3>",
"firstParagraph": "e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.",
"paragraphHtml": "<p>e.l.f. wanted to launch Beauty Shield, an all-new skincare line powered with antioxidants and SPF to help protect your skin against environmental aggressors. DCLA provided the perfect testing ground.</p>",
"words": 31,
"direct": false,
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{
"heading": "Cotteleer in Campaign US",
"headingHtml": "<h3 class=\"heading heading--bold\">Cotteleer in Campaign US</h3>",
"firstParagraph": "DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.",
"paragraphHtml": "<p>DC’s chief experience officer speaks with Campaign about the virtual world and how COVID-19 has actually brought DC’s SF and LA offices closer.</p>",
"words": 25,
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{
"heading": "Grubhub",
"headingHtml": "<h3 class=\"heading heading--bold\">Grubhub</h3>",
"firstParagraph": "While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.”",
"paragraphHtml": "<p>While the competition focused on transaction and technology, Grubhub really understood the near magical moment that occurs when the “food’s here.” </p>",
"words": 22,
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{
"heading": "Cotteleer talks COVID-19 in Adweek",
"headingHtml": "<h3 class=\"heading heading--bold\">Cotteleer talks COVID-19 in Adweek</h3>",
"firstParagraph": "As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.",
"paragraphHtml": "<p>As we seek to chart our way through the uncharted, DC’s Amy Cotteleer shares her thoughts on brands’ best course of action during the pandemic.</p>",
"words": 26,
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{
"heading": "Udemy",
"headingHtml": "<h3 class=\"heading heading--bold\">Udemy</h3>",
"firstParagraph": "DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform.",
"paragraphHtml": "<p>DC developed a stylish back-to-school look for this growing learning platform. A new brand identity and comprehensive visual system celebrated the diversity of teachers and students and brought humanity to a previously transactional-feeling platform. </p>",
"words": 34,
"direct": false,
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{
"heading": "e.l.f. Cosmetics · Cruelty-free",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Cruelty-free</h3>",
"firstParagraph": "To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.",
"paragraphHtml": "<p>To promote e.l.f. as a vegan brand, we tapped five beauty influencers known for their animal activism. Incredible images were created, important causes were supported and sales were spiked.</p>",
"words": 31,
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{
"heading": "e.l.f. Cosmetics · Christian Siriano",
"headingHtml": "<h3 class=\"heading heading--bold\">e.l.f. Cosmetics · Christian Siriano</h3>",
"firstParagraph": "Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?",
"paragraphHtml": "<p>Designer Christian Siriano has been leading the charge for diversity in the world of A-list fashion. So who better to partner with a cosmetics brand that also celebrates beauty in all its forms?</p>",
"words": 33,
"direct": false,
"issue": "First paragraph is 33 words and does not look like a concise direct answer."
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{
"heading": "InnovAsian",
"headingHtml": "<h3 class=\"heading heading--bold\">InnovAsian</h3>",
"firstParagraph": "Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.",
"paragraphHtml": "<p>Chinese frozen food brand, InnovAsian, was languishing with low awareness and living in the long, chilly shadow of category king, PF Chang’s. Fix that, they said.</p>",
"words": 27,
"direct": false,
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{
"heading": "Charlotte Russe · #CTGIRLSQUAD",
"headingHtml": "<h3 class=\"heading heading--bold\">Charlotte Russe · #CTGIRLSQUAD</h3>",
"firstParagraph": "Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.",
"paragraphHtml": "<p>Through targeted organic and paid social along with in-store announcements, we assembled the ultimate squad to help launch Charlotte Russe’s “New Beautiful” brand platform.</p>",
"words": 25,
"direct": false,
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{
"heading": "How sweet (and also tart) it is",
"headingHtml": "<h3 class=\"heading heading--bold\">How sweet (and also tart) it is</h3>",
"firstParagraph": "It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.",
"paragraphHtml": "<p>It’s not just the sugar talking when we say that we’re so fired up about our new client: iconic candy brand and childhood favorite, SweeTARTS.</p>",
"words": 27,
"direct": false,
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{
"heading": "Citi · ThankYou® Premier Card",
"headingHtml": "<h3 class=\"heading heading--bold\">Citi · ThankYou® Premier Card</h3>",
"firstParagraph": "Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.",
"paragraphHtml": "<p>Citibank asked us to create social content touting the many travel benefits of their redefined Premier card. And half a million YouTube views later, awareness was up nearly 20%.</p>",
"words": 29,
"direct": false,
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{
"heading": "Jkissa collab with e.l.f.",
"headingHtml": "<h3 class=\"heading heading--bold\">Jkissa collab with e.l.f.</h3>",
"firstParagraph": "Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.",
"paragraphHtml": "<p>Known for embracing true individuality, DCLA identified Jkissa as the ideal person for e.l.f.’s next big cosmetics collaboration.</p>",
"words": 21,
"direct": false,
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{
"heading": "Playing the name game with InnovAsian",
"headingHtml": "<h3 class=\"heading heading--bold\">Playing the name game with InnovAsian</h3>",
"firstParagraph": "These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.",
"paragraphHtml": "<p>These four 15-second spots use rhymes that play with the catchphrase “InnovAsian occasion” to help consumers better remember the brand when navigating the crowded freezer aisle.</p>",
"words": 26,
"direct": false,
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{
"heading": "Upwork is happening today",
"headingHtml": "<h3 class=\"heading heading--bold\">Upwork is happening today</h3>",
"firstParagraph": "Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.",
"paragraphHtml": "<p>Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment. </p>",
"words": 41,
"direct": false,
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{
"heading": "Citibank · Double Cash",
"headingHtml": "<h3 class=\"heading heading--bold\">Citibank · Double Cash</h3>",
"firstParagraph": "Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.",
"paragraphHtml": "<p>Citibank wanted to jump awareness of their new Double Cash credit card. So we enlisted the help of YouTube superstar devinsupertramp.</p>",
"words": 21,
"direct": false,
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{
"heading": "Pottery Barn",
"headingHtml": "<h3 class=\"heading heading--bold\">Pottery Barn</h3>",
"firstParagraph": "DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.",
"paragraphHtml": "<p>DCLA enlisted three influential NYC photographers to shoot Pottery Barn pieces and bring some 212 cred to the launch of the brand’s new flagship.</p>",
"words": 25,
"direct": false,
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{
"heading": "Universal appeal",
"headingHtml": "<h3 class=\"heading heading--bold\">Universal appeal</h3>",
"firstParagraph": "Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families.",
"paragraphHtml": "<p>Our assignment was to convince teens and tweens that Universal was the “what’s next” vacation for them and their families. </p>",
"words": 21,
"direct": false,
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{
"heading": "Shiseido relaunches",
"headingHtml": "<h3 class=\"heading heading--bold\">Shiseido relaunches</h3>",
"firstParagraph": "What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.",
"paragraphHtml": "<p>What better venue to make a grand re-entrance than Fashion Week? Shiseido’s pop-up experience drove huge engagement, reintroducing the brand in style.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
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{
"heading": "Lagos Fine Jewelry",
"headingHtml": "<h3 class=\"heading heading--bold\">Lagos Fine Jewelry</h3>",
"firstParagraph": "For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.",
"paragraphHtml": "<p>For the launch of Smart Caviar, the first fine-jewelry bracelet for the Apple Watch, Lagos wanted to reach a wide range of luxury consumers and highlight the versatility of the bracelet.</p>",
"words": 31,
"direct": false,
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},
{
"heading": "DC in the World Series",
"headingHtml": "<h3 class=\"heading heading--bold\">DC in the World Series</h3>",
"firstParagraph": "As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure.",
"paragraphHtml": "<p> As part of a long-term partnership with the MLB, the campaign for SU2C challenges the common perception that the only way to beat cancer involves one monolithic cure.</p>",
"words": 28,
"direct": false,
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},
{
"heading": "Not just a health system, a health squad",
"headingHtml": "<h3 class=\"heading heading--bold\">Not just a health system, a health squad</h3>",
"firstParagraph": "When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.",
"paragraphHtml": "<p>When you’re sick, injured or facing a frightening diagnosis, you want more than just clinical excellence. You want a support system. You want a squad. And John Muir Health has your back.</p>",
"words": 33,
"direct": false,
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{
"heading": "New TV and a billboard full of butts",
"headingHtml": "<h3 class=\"heading heading--bold\">New TV and a billboard full of butts</h3>",
"firstParagraph": "In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.",
"paragraphHtml": "<p>In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.</p>",
"words": 42,
"direct": false,
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{
"heading": "Ad Age Agency of the Year — again",
"headingHtml": "<h3 class=\"heading heading--bold\">Ad Age Agency of the Year — again</h3>",
"firstParagraph": "DC brought home a Small Agency of the Year award for the second year running.",
"paragraphHtml": "<p>DC brought home a Small Agency of the Year award for the second year running.</p>",
"words": 15,
"direct": false,
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{
"heading": "DC dishes up So Delicious",
"headingHtml": "<h3 class=\"heading heading--bold\">DC dishes up So Delicious</h3>",
"firstParagraph": "DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.",
"paragraphHtml": "<p>DC launched a brand new campaign for brand new client, So Delicious. The inaugural work emphasizes taste to challenge the misperception that choosing non-dairy somehow equals non-delectable.</p>",
"words": 27,
"direct": false,
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},
{
"heading": "Kettle wins Campaign of the Year",
"headingHtml": "<h3 class=\"heading heading--bold\">Kettle wins Campaign of the Year</h3>",
"firstParagraph": "For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.",
"paragraphHtml": "<p>For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.</p>",
"words": 47,
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{
"heading": "Kona uses social media to get us off social media",
"headingHtml": "<h3 class=\"heading heading--bold\">Kona uses social media to get us off social media</h3>",
"firstParagraph": "Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.",
"paragraphHtml": "<p>Our Hawaiian brethren are back to help us haoles sort out our skewed work/life balance.</p>",
"words": 16,
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{
"heading": "Talking community at SXSW",
"headingHtml": "<h3 class=\"heading heading--bold\">Talking community at SXSW</h3>",
"firstParagraph": "DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.",
"paragraphHtml": "<p>DCX’s Amy Cotteleer and Mara McCune from e.l.f. discussed the development of the cosmetic company’s lauded micro-influencer program, Beautyscape.</p>",
"words": 23,
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{
"heading": "Grubhub delivers dose of reality",
"headingHtml": "<h3 class=\"heading heading--bold\">Grubhub delivers dose of reality</h3>",
"firstParagraph": "To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.",
"paragraphHtml": "<p>To capture the genuine excitement and community a shared meal delivers, DC steered clear of LA and shot in Austin, Texas, with real friends. No actors. No scripts. No sets.</p>",
"words": 30,
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{
"heading": "Retail therapy",
"headingHtml": "<h3 class=\"heading heading--bold\">Retail therapy</h3>",
"firstParagraph": "Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).",
"paragraphHtml": "<p>Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).</p>",
"words": 50,
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{
"heading": "Roller derby, feline affection and John Muir Health",
"headingHtml": "<h3 class=\"heading heading--bold\">Roller derby, feline affection and John Muir Health</h3>",
"firstParagraph": "The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.",
"paragraphHtml": "<p>The latest evolution of the Be Heard campaign for John Muir Health arrives on your TV set and computer screen.</p>",
"words": 20,
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{
"heading": "Poop",
"headingHtml": "<h3 class=\"heading heading--bold\">Poop</h3>",
"firstParagraph": "What better word to sum up our feelings on this day that, at 44, our Amy has been taken.",
"paragraphHtml": "<p>What better word to sum up our feelings on this day that, at 44, our Amy has been taken.</p>",
"words": 19,
"direct": false,
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{
"heading": "“Wake Up” wins North American Effie",
"headingHtml": "<h3 class=\"heading heading--bold\">“Wake Up” wins North American Effie</h3>",
"firstParagraph": "DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success.",
"paragraphHtml": "<p>DC’s “Wake Up” campaign snared a silver at the 2016 Effies, the pre-eminent industry award for marketing that drives measurable success. </p>",
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{
"heading": "Campaign of the Year for “Wake Up”",
"headingHtml": "<h3 class=\"heading heading--bold\">Campaign of the Year for “Wake Up”</h3>",
"firstParagraph": "DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.",
"paragraphHtml": "<p>DC’s campaign for the California Tobacco Control Program took home the top BIG Star prize over a stellar field.</p>",
"words": 20,
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{
"heading": "Vaporware",
"headingHtml": "<h3 class=\"heading heading--bold\">Vaporware</h3>",
"firstParagraph": "D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.",
"paragraphHtml": "<p>D/C has just launched the second year of the State of California’s effort to educate citizens about the potential perils of vaping nicotine.</p>",
"words": 25,
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{
"heading": "DC site takes top Pixel Award",
"headingHtml": "<h3 class=\"heading heading--bold\">DC site takes top Pixel Award</h3>",
"firstParagraph": "Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.",
"paragraphHtml": "<p>Thirty-two industry judges bestowed top prize on D/C in the non-profit category of the 10th annual Pixel Awards.</p>",
"words": 19,
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{
"heading": "Not a morning person?",
"headingHtml": "<h3 class=\"heading heading--bold\">Not a morning person?</h3>",
"firstParagraph": "Thank you for using RingCentral?",
"paragraphHtml": "<p>Thank you for using RingCentral?</p>",
"words": 5,
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{
"heading": "Hi, Volta",
"headingHtml": "<h3 class=\"heading heading--bold\">Hi, Volta</h3>",
"firstParagraph": "Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.",
"paragraphHtml": "<p>Congrats to our friends and clients Staffan Terje and Umberto Gibin on last night’s official opening in San Francisco of their latest culinary masterpiece Volta.</p>",
"words": 26,
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{
"heading": "Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Sephora</h3>",
"firstParagraph": "To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.",
"paragraphHtml": "<p>To celebrate a grand opening at The Grove, we helped Sephora surprise and delight consumers with our ‘Let’s Beauty Together’ mini-makeovers.</p>",
"words": 22,
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{
"heading": "Stride Rite embraces the chaos",
"headingHtml": "<h3 class=\"heading heading--bold\">Stride Rite embraces the chaos</h3>",
"firstParagraph": "The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.",
"paragraphHtml": "<p>The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.</p>",
"words": 49,
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{
"heading": "Still Blowing Smoke",
"headingHtml": "<h3 class=\"heading heading--bold\">Still Blowing Smoke</h3>",
"firstParagraph": "After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.",
"paragraphHtml": "<p>After besting more than 100 agencies, our first task for the California Tobacco Control Program was to address the arrival of e-cigarettes.</p>",
"words": 22,
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{
"heading": "California debuts ads to counter e-cigs",
"headingHtml": "<h3 class=\"heading heading--bold\">California debuts ads to counter e-cigs</h3>",
"firstParagraph": "Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.",
"paragraphHtml": "<p>Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.</p>",
"words": 49,
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{
"heading": "Better Business Beetle",
"headingHtml": "<h3 class=\"heading heading--bold\">Better Business Beetle</h3>",
"firstParagraph": "Definitive facts.",
"paragraphHtml": "<p>Definitive facts. </p>",
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{
"heading": "D/C tops in fashion & beauty",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C tops in fashion & beauty</h3>",
"firstParagraph": "We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.”",
"paragraphHtml": "<p>We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.” </p>",
"words": 51,
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{
"heading": "Episode II: Return of the Rescue Squad",
"headingHtml": "<h3 class=\"heading heading--bold\">Episode II: Return of the Rescue Squad</h3>",
"firstParagraph": "Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.",
"paragraphHtml": "<p>Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees. </p>",
"words": 51,
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{
"heading": "Nintendo",
"headingHtml": "<h3 class=\"heading heading--bold\">Nintendo</h3>",
"firstParagraph": "We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.",
"paragraphHtml": "<p>We had Nintendo send 50 consoles to creators we selected for their talent and love of gaming. They, in turn, made 50 movies about the Wii U and self-published and championed across Facebook, Twitter and Instagram.</p>",
"words": 36,
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{
"heading": "Dear Mainland",
"headingHtml": "<h3 class=\"heading heading--bold\">Dear Mainland</h3>",
"firstParagraph": "In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.",
"paragraphHtml": "<p>In this integrated campaign for Hawaii’s first and biggest craft brewer, a pair of Hawaiian brothers comment on such “common mainlander customs” as multi-tasking, while inviting viewers to take a breath.</p>",
"words": 32,
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{
"heading": "DC media is officially excellent",
"headingHtml": "<h3 class=\"heading heading--bold\">DC media is officially excellent</h3>",
"firstParagraph": "At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.",
"paragraphHtml": "<p>At the American Association of Advertising Agencies’ annual conference in LA yesterday, Duncan/Channon took home the O’Toole Award for Media Excellence in the Small Agency category for StubHub.</p>",
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{
"heading": "In all candor: new John Muir Health ads",
"headingHtml": "<h3 class=\"heading heading--bold\">In all candor: new John Muir Health ads</h3>",
"firstParagraph": "The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.",
"paragraphHtml": "<p>The next evolution of the Be Heard campaign begins rolling out. The three new spots created by DC and directed by Aaron Ruell, showcase the delightfully close relationships John Muir Health patients develop with their doctors.</p>",
"words": 36,
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{
"heading": "Formula X for Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Formula X for Sephora</h3>",
"firstParagraph": "The breakthrough website — the first social network built for nail fans — puts the fun in functional.",
"paragraphHtml": "<p>The breakthrough website — the first social network built for nail fans — puts the fun in functional.</p>",
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{
"heading": "Nailed it: Formula X for Sephora",
"headingHtml": "<h3 class=\"heading heading--bold\">Nailed it: Formula X for Sephora</h3>",
"firstParagraph": "With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.",
"paragraphHtml": "<p>With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.</p>",
"words": 47,
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{
"heading": "Today’s StubHub news: T.O. gets naked & other abominations",
"headingHtml": "<h3 class=\"heading heading--bold\">Today’s StubHub news: T.O. gets naked & other abominations</h3>",
"firstParagraph": "If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you.",
"paragraphHtml": "<p>If, like us, you can’t get enough of Ticket Oak, this Q3 roundup is for you.</p>",
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{
"heading": "Marqeta",
"headingHtml": "<h3 class=\"heading heading--bold\">Marqeta</h3>",
"firstParagraph": "It’s a complex story and has to be delivered with authority, concision and style.",
"paragraphHtml": "<p>It’s a complex story and has to be delivered with authority, concision and style.</p>",
"words": 15,
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{
"heading": "Sephora / Marc Jacobs Beauty",
"headingHtml": "<h3 class=\"heading heading--bold\">Sephora / Marc Jacobs Beauty</h3>",
"firstParagraph": "When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.",
"paragraphHtml": "<p>When fashion icon Marc Jacobs made his move into cosmetics, he picked Sephora for a partner. And Sephora picked DC. And the pressure was on to match up to the master’s incomparable style.</p>",
"words": 34,
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{
"heading": "CA says Tahoe South’s just their type",
"headingHtml": "<h3 class=\"heading heading--bold\">CA says Tahoe South’s just their type</h3>",
"firstParagraph": "Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.",
"paragraphHtml": "<p>Communication Arts has honored Duncan/Channon in this year’s prestigious Typography Annual for design of the new Tahoe South identity for the Lake Tahoe Visitors Authority.</p>",
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{
"heading": "“I’m a puppet, damnit!” exclaims misunderstood talking tree",
"headingHtml": "<h3 class=\"heading heading--bold\">“I’m a puppet, damnit!” exclaims misunderstood talking tree</h3>",
"firstParagraph": "People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.",
"paragraphHtml": "<p>People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.</p>",
"words": 46,
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{
"heading": "Tahoe South",
"headingHtml": "<h3 class=\"heading heading--bold\">Tahoe South</h3>",
"firstParagraph": "Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.",
"paragraphHtml": "<p>Lake Tahoe Visitors Authority takes the plunge on a new name, a brand overhaul and fresh advertising, embracing its rep as the lake’s wild side.</p>",
"words": 26,
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{
"heading": "From small acorns: Ticket Oak goes nuts",
"headingHtml": "<h3 class=\"heading heading--bold\">From small acorns: Ticket Oak goes nuts</h3>",
"firstParagraph": "It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C.",
"paragraphHtml": "<p>It’s the biggest campaign yet for StubHub and its lovable/creepy spokes-tree, conjured up last year by D/C. </p>",
"words": 20,
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{
"heading": "Blurb",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb</h3>",
"firstParagraph": "Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty.",
"paragraphHtml": "<p>Amid the glut of cheapo, on-demand books, this company stands for design, craftsmanship and beauty. </p>",
"words": 15,
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{
"heading": "Blurb finds its own books",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb finds its own books</h3>",
"firstParagraph": "A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual.",
"paragraphHtml": "<p>A comprehensive rebrand and the “Find Your Book” campaign Duncan/Channon created for Blurb have garnered a second year of industry accolades, the latest honors being coveted slots in the Brand New Awards and Communication Arts Advertising Annual.</p>",
"words": 38,
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{
"heading": "Ticket Oak eats a fairy!",
"headingHtml": "<h3 class=\"heading heading--bold\">Ticket Oak eats a fairy!</h3>",
"firstParagraph": "The Ticket Oak returns with a Halloween surprise for all of you would-be ticketholders and treehuggers.",
"paragraphHtml": "<p>The Ticket Oak returns with a Halloween surprise for all of you would-be ticketholders and treehuggers.</p>",
"words": 16,
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{
"heading": "On the plus side: D/C delivers new ID, site for shopping innovator",
"headingHtml": "<h3 class=\"heading heading--bold\">On the plus side: D/C delivers new ID, site for shopping innovator</h3>",
"firstParagraph": "Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.",
"paragraphHtml": "<p>Marqeta, the company that’s reinventing shopping for both consumers and businesses, today launched its new brand identity and website, created by the Duncan/Channon design and UX team.</p>",
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{
"heading": "Back by popular demand/outrage",
"headingHtml": "<h3 class=\"heading heading--bold\">Back by popular demand/outrage</h3>",
"firstParagraph": "Yep, he’s back. After a triumphant premiere this spring the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets.",
"paragraphHtml": "<p>Yep, he’s back. After a triumphant premiere this spring the oddly loveable, endearingly terrifying Ticket Oak returns and, this time, he’s doling out primo football tickets.</p>",
"words": 28,
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{
"heading": "StubHub goes out on a limb",
"headingHtml": "<h3 class=\"heading heading--bold\">StubHub goes out on a limb</h3>",
"firstParagraph": "Great tickets don’t grow on trees. Or do they? Enter The Ticket Oak, the 30-foot centerpiece and star of the latest integrated campaign from StubHub.",
"paragraphHtml": "<p>Great tickets don’t grow on trees. Or do they? Enter The Ticket Oak, the 30-foot centerpiece and star of the latest integrated campaign from StubHub.</p>",
"words": 26,
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},
{
"heading": "D/C exposed in Communication Arts!",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C exposed in Communication Arts!</h3>",
"firstParagraph": "Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from it...",
"paragraphHtml": "<p>Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from its “temple of guanxi” bar, wherein take place lurid lectures on “teledildonics” and concerts known as “Roofies,...",
"words": 88,
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{
"heading": "Gap “Be Bright”",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap “Be Bright”</h3>",
"firstParagraph": "Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.",
"paragraphHtml": "<p>Once a Gap staple, the classic tee’s luster was fading. Our answer was to connect their tees to another classic: the concert tee.</p>",
"words": 24,
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{
"heading": "Hard Rock",
"headingHtml": "<h3 class=\"heading heading--bold\">Hard Rock</h3>",
"firstParagraph": "Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.",
"paragraphHtml": "<p>Work that earned top prize in the global Rebrand 100 competition, awarded for the combination of creative and strategy, and helped turn around a brand that turned rock stars into raving fans.</p>",
"words": 32,
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{
"heading": "Gap · 1969 Pico de Gap",
"headingHtml": "<h3 class=\"heading heading--bold\">Gap · 1969 Pico de Gap</h3>",
"firstParagraph": "Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.",
"paragraphHtml": "<p>Never underestimate the power of taco trucks to change the world — or at least the minds of fickle, fashionable millennials.</p>",
"words": 20,
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{
"heading": "Farrier rolls on: One Show Pencil added to Creative Review, Addy honors",
"headingHtml": "<h3 class=\"heading heading--bold\">Farrier rolls on: One Show Pencil added to Creative Review, Addy honors</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
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{
"heading": "Blurb blast-off",
"headingHtml": "<h3 class=\"heading heading--bold\">Blurb blast-off</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
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{
"heading": "REBRAND 100 redux: this time for Esurance",
"headingHtml": "<h3 class=\"heading heading--bold\">REBRAND 100 redux: this time for Esurance</h3>",
"firstParagraph": "Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.",
"paragraphHtml": "<p>Duncan/Channon revisits the winners’ circle at the 2011 REBRAND 100 Global Awards, picking up a Merit for the rebranding of Esurance.</p>",
"words": 22,
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"issue": "First paragraph is 22 words and does not look like a concise direct answer."
},
{
"heading": "Bare Escentuals",
"headingHtml": "<h3 class=\"heading heading--bold\">Bare Escentuals</h3>",
"firstParagraph": "Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.",
"paragraphHtml": "<p>Our Rethink the Quickie Tour for beauty brand Bare Escentuals brought fast, fun and free “makeunders” to busy women across America.</p>",
"words": 21,
"direct": false,
"issue": "First paragraph is 21 words and does not look like a concise direct answer."
},
{
"heading": "Esurance rebrand launches with TV, cinema, interactive, OOH",
"headingHtml": "<h3 class=\"heading heading--bold\">Esurance rebrand launches with TV, cinema, interactive, OOH</h3>",
"firstParagraph": "Seven months in the making, Duncan/Channon’s new work for Esurance, one of the country’s leading car insurers, debuted today all over the damn place.",
"paragraphHtml": "<p>Seven months in the making, Duncan/Channon’s new work for Esurance, one of the country’s leading car insurers, debuted today all over the damn place.</p>",
"words": 27,
"direct": false,
"issue": "First paragraph is 27 words and does not look like a concise direct answer."
},
{
"heading": "New wine, old bottle",
"headingHtml": "<h3 class=\"heading heading--bold\">New wine, old bottle</h3>",
"firstParagraph": "The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.",
"paragraphHtml": "<p>The challenge for Farrier, the new luxe libation from Kendall-Jackson, was to bring in a sense of history, terroir and romance without dragging out the cliched oak barrels or little ole winemaker.</p>",
"words": 32,
"direct": false,
"issue": "First paragraph is 32 words and does not look like a concise direct answer."
},
{
"heading": "Ship-shape",
"headingHtml": "<h3 class=\"heading heading--bold\">Ship-shape</h3>",
"firstParagraph": "Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.",
"paragraphHtml": "<p>Fifty-year-old Interasia was purchased by one of the world’s largest shipping firms, which wanted to reignite the enthusiasm of prospects, customers and its young employees.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Hygge. Go ahead, you can say it.",
"headingHtml": "<h3 class=\"heading heading--bold\">Hygge. Go ahead, you can say it.</h3>",
"firstParagraph": "The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.",
"paragraphHtml": "<p>The manufacturers of the original Danish clog, Sanita, have been making shoes for the US market for years. But now they’ve decided to sell them under their own brand.</p>",
"words": 30,
"direct": false,
"issue": "First paragraph is 30 words and does not look like a concise direct answer."
},
{
"heading": "Hard Rock collection collects Webby honors",
"headingHtml": "<h3 class=\"heading heading--bold\">Hard Rock collection collects Webby honors</h3>",
"firstParagraph": "The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.",
"paragraphHtml": "<p>The groundbreaking, Deep-Zoom-able Hard Rock Memorabilia website and widget have been designated an Official 2009 Webby Honoree in two categories: Music and Best Use of Photography.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Rose Langford",
"headingHtml": "<h3 class=\"heading heading--bold\">Rose Langford</h3>",
"firstParagraph": "Dunning Duncan/Channon.",
"paragraphHtml": "<p>Dunning Duncan/Channon.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "What’s going on over there?",
"headingHtml": "<h3 class=\"heading heading--bold\">What’s going on over there?</h3>",
"firstParagraph": "Drunk dialing DC.",
"paragraphHtml": "<p>Drunk dialing DC.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "D/C helps big chicken crow",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C helps big chicken crow</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Booty",
"headingHtml": "<h3 class=\"heading heading--bold\">Booty</h3>",
"firstParagraph": "Greatest gift ever from the comedy gods.",
"paragraphHtml": "<p>Greatest gift ever from the comedy gods.</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "Larry",
"headingHtml": "<h3 class=\"heading heading--bold\">Larry</h3>",
"firstParagraph": "This one we never quite figured out.",
"paragraphHtml": "<p>This one we never quite figured out. </p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "D/C tops REBRAND 100 for Hard Rock branding, design",
"headingHtml": "<h3 class=\"heading heading--bold\">D/C tops REBRAND 100 for Hard Rock branding, design</h3>",
"firstParagraph": "To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.",
"paragraphHtml": "<p>To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.</p>",
"words": 49,
"direct": false,
"issue": "First paragraph is 49 words and does not look like a concise direct answer."
},
{
"heading": "That’s right, upside-down and backwards: Vertigo ID",
"headingHtml": "<h3 class=\"heading heading--bold\">That’s right, upside-down and backwards: Vertigo ID</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Hello, Viva",
"headingHtml": "<h3 class=\"heading heading--bold\">Hello, Viva</h3>",
"firstParagraph": "Searching for Viva.",
"paragraphHtml": "<p>Searching for Viva.</p>",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "National TV",
"headingHtml": "<h3 class=\"heading heading--bold\">National TV</h3>",
"firstParagraph": "Well, we did cut this one short.",
"paragraphHtml": "<p>Well, we did cut this one short.</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
},
{
"heading": "Happy Thanksgiving",
"headingHtml": "<h3 class=\"heading heading--bold\">Happy Thanksgiving</h3>",
"firstParagraph": "Speaking of gifts from god.",
"paragraphHtml": "<p>Speaking of gifts from god.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "How ya doin’?",
"headingHtml": "<h3 class=\"heading heading--bold\">How ya doin’?</h3>",
"firstParagraph": "Gangster-type just wanted to know.",
"paragraphHtml": "<p>Gangster-type just wanted to know.</p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "DriveTime",
"headingHtml": "<h3 class=\"heading heading--bold\">DriveTime</h3>",
"firstParagraph": "In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.",
"paragraphHtml": "<p>In a world of no — no approval, no loan, no car — it’s DriveTime to the rescue. Two wildly enthusiastic young women deliver automotive salvation. And 38% more sales.</p>",
"words": 29,
"direct": false,
"issue": "First paragraph is 29 words and does not look like a concise direct answer."
},
{
"heading": "Diamond of California",
"headingHtml": "<h3 class=\"heading heading--bold\">Diamond of California</h3>",
"firstParagraph": "Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.",
"paragraphHtml": "<p>Diamond Nuts was stuck. Stuck in a commodity category. Stuck with low brand awareness. And stuck with a 30% premium price tag. Our mission was not only to fix the awareness problem, but to justify that premium price.</p>",
"words": 38,
"direct": false,
"issue": "First paragraph is 38 words and does not look like a concise direct answer."
},
{
"heading": "Links to all service pages",
"headingHtml": "<h3 class=\"heading heading--bold\">Links to all service pages</h3>",
"firstParagraph": "",
"paragraphHtml": "<p></p>",
"words": 0,
"direct": false,
"issue": "First paragraph is 0 words and does not look like a concise direct answer."
},
{
"heading": "Contact Us",
"headingHtml": "<h2 class=\"heading heading--xs heading-- heading--left heading--divider\"> Contact Us </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "New business",
"headingHtml": "<h3 class=\"heading dc-body\">New business</h3>",
"firstParagraph": "AMY COTTELEER Partner, Chief experience officer [email protected]",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>AMY COTTELEER</strong><br> Partner, Chief experience officer<br> <a href=\"mailto:[email protected]\">[email protected]</a></p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Press",
"headingHtml": "<h3 class=\"heading dc-body\">Press</h3>",
"firstParagraph": "ADRIENNE SCORDATO Director of media relations [email protected]",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>ADRIENNE SCORDATO</strong><br> Director of media relations<br> <a href=\"mailto:[email protected]\">[email protected]</a></p>",
"words": 9,
"direct": false,
"issue": "First paragraph is 9 words and does not look like a concise direct answer."
},
{
"heading": "Jobs",
"headingHtml": "<h3 class=\"heading dc-body\">Jobs</h3>",
"firstParagraph": "TINA MONTEMAYOR Head of people and talent [email protected] 415 306 9282",
"paragraphHtml": "<p style=\"text-align: center;\"><strong>TINA MONTEMAYOR</strong><br> Head of people and talent<br> <a href=\"mailto:[email protected]\">[email protected]</a><br> <a href=\"tel:4153069282\">415 306 9282</a></p>",
"words": 13,
"direct": false,
"issue": "First paragraph is 13 words and does not look like a concise direct answer."
},
{
"heading": "Duncan Channon",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs \">Duncan Channon</h2>",
"firstParagraph": "A four-time Ad Age Agency of the Year. Strategy, advertising, media, design, social and experiential, with offices in San Francisco and Los Angeles.",
"paragraphHtml": "<p>A four-time Ad Age Agency of the Year. Strategy, advertising, media, design, social and experiential, with offices in San Francisco and Los Angeles.</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "SERVICES",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">SERVICES</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Us",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">Us</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "US, Elsewhere",
"headingHtml": "<h2 class=\"heading heading--uppercase heading--xs\">US, Elsewhere</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
31 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 32,
"citablePassages": 1,
"failingCandidateParagraphs": [
{
"index": 5,
"heading": "H2: We do too much. We are at peace with that.",
"text": "For 30 years, we’ve been counseled to specialize. To give potential clients a better handle on how to see us. We never listened. That’s why we may be the only independent agency in California with a media and analytics department strong enough to win accounts on their own. And the only indie to acquire another indie that pioneered the social, experiental and influencer space.",
"words": 66,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (66 words; target 80-220)."
],
"html": "<p>For 30 years, we’ve been counseled to specialize. To give potential clients a better handle on how to see us. We never listened. That’s why we may be the only independent agency in California with a media and analytics department strong enough to win accounts on their own. And the only indie to acquire another indie that pioneered the social, experiental and influencer space.</p>"
},
{
"index": 6,
"heading": "H2: We do too much. We are at peace with that.",
"text": "We do too much because we want to be able to deliver the exact right answer to a brand even if it wasn’t the brand’s ask. And, no, doing it all doesn’t make for a tidy elevator pitch to potential clients. It just happens to work quantifiably well for our current ones.",
"words": 55,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (55 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>We do too much because we want to be able to deliver the exact right answer to a brand even if it wasn’t the brand’s ask. And, no, doing it all doesn’t make for a tidy elevator pitch to potential clients. It just happens to work quantifiably well for our current ones.</p>"
},
{
"index": 13,
"heading": "H3: Illenium vs. Opioid Overdose",
"text": "We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we’re proud to be part of the fight.",
"words": 61,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (61 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>We are grateful to have worked alongside the Department of Public Health to work with influencers who helped shine a light on the dangers of fentanyl and to help arm CA residents with important harm reduction tools and resources. Awareness is the first step in the fight to combat this epidemic and we’re proud to be part of the fight.</p>"
},
{
"index": 15,
"heading": "H3: Her name in lights: our Adweek Rising Star",
"text": "For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.",
"words": 53,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (53 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>For those of us that know Madeline Lambie, it’s not surprising to hear her described as a Rising Star. Along with her admirable writing chops, Madeline also flexes her skills as a singer, dancer, producer and nonprofit co-founder. Don’t call her a triple-threat, because it’s not enough, ya know, threats.</p>"
},
{
"index": 19,
"heading": "H3: A new spin on IPA packaging",
"text": "Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey.",
"words": 48,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (48 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Most IPA cans today look like they were designed by the dude that did the Iron Maiden albums. All skulls and green lightning, giving full testosterone and acne vibes. So when tasked with driving a new look for Golden Road’s Ride On series, we banged a uey. </p>"
},
{
"index": 25,
"heading": "H3: El Secreto esta en el balance",
"text": "Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.",
"words": 47,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (47 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Nuestro nuevo comercial para la cerveza Mango Cart de Golden Road establece una conexión alegre entre la tradición Mexicana de bailar mientras se equilibra una cerveza abierta en la cabeza con el sabor de la deliciosa cerveza con infusión de mango de Golden Road.</p>"
},
{
"index": 46,
"heading": "H3: Kona Brewing",
"text": "Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.",
"words": 42,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (42 words; target 80-220)."
],
"html": "<p>Not only did viewers rank the TV spots above those of market leaders Corona and Dos Equis, they gave them the third highest score for any alcohol-related ad that year. Which might be one good reason for a frothy 37% sales increase.</p>"
},
{
"index": 55,
"heading": "H3: Redhook Brewlab",
"text": "Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered.",
"words": 45,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (45 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Craft beer is like indie music. If you get too popular, you’re no longer cool. Just ask Redhook. In the early ’80s, they took off like a rocket, Anheuser Busch came calling and the brand was labeled a sellout. “Budhook!” the beer nerds snickered. </p>"
},
{
"index": 65,
"heading": "H3: “They can’t take your ballot”",
"text": "At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.",
"words": 40,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220)."
],
"html": "<p>At a time of unprecedented voter suppression, the mission of Vote From Home 2020 is more essential than ever. Our new “Suppress This” campaign helps them get ballots into the hands of disenfranchised voters of color. You can help, too.</p>"
},
{
"index": 66,
"heading": "H3: Beautyscape influencers launch e.l.f. collection",
"text": "It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.",
"words": 40,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>It’s a beautiful day at DCLA with the launch of the e.l.f. Cosmetics Retro Paradise collection — the new collection from e.l.f.’s Beautyscape winners Alissa Holmes, Diana Curmei, Elicia Aragon, Jessa Green and Valeria Loren.</p>"
},
{
"index": 85,
"heading": "H3: A couple locals go national",
"text": "The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness.",
"words": 40,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>The two lovable locals that anchor Kona Brewing’s Dear Mainland campaign are about to hit the court and the big time in a series of new spots running for the first time nationally during this year’s March Madness. </p>"
},
{
"index": 89,
"heading": "H3: Rakuten makes Grammy debut",
"text": "The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand and is the introduction of a months-long, DC-led brand overhaul.",
"words": 41,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (41 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>The Japanese e-commerce giant dropped its first ever North American campaign during last night’s Grammys. Directed by acclaimed duo Vania & Muggia, the TV introduces Rakuten as a premium lifestyle brand and is the introduction of a months-long, DC-led brand overhaul.</p>"
},
{
"index": 90,
"heading": "H3: Upwork is happening today",
"text": "Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment.",
"words": 41,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (41 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Oh, it’s happening alright: the new campaign for freshly IPO’d Upwork launches this very morning and portrays an experience familiar to us all in the workaday world: the “oh shit, how am I going to get this finished?” moment. </p>"
},
{
"index": 96,
"heading": "H3: The tobacco industry has a kids menu",
"text": "Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.",
"words": 46,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (46 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Today marks the launch of DC’s latest campaign for the California Tobacco Control Program. The work exposes the tobacco industry’s latest deception: using flavors and products that masquerade as snacks and flash drives to hook kids when their brains are most susceptible to addiction.</p>"
},
{
"index": 100,
"heading": "H3: New TV and a billboard full of butts",
"text": "In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.",
"words": 42,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (42 words; target 80-220)."
],
"html": "<p>In its latest effort for the California Tobacco Control Program, DC shifts focus from the health dangers of cigarettes to the environmental dangers of cigarette butts. The “Come Clean” campaign features new TV and a billboard filled with 12,000 toxic butts.</p>"
},
{
"index": 104,
"heading": "H3: Kettle wins Campaign of the Year",
"text": "For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.",
"words": 47,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (47 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>For the second year in a row, DC brought home top honors at the sfBIG awards. Last year, it was our anti-vaping work on behalf of CTCP. This year, it was, in part, our pro-marijuana work on Kettle chips. Big thanks to sfBIG for the kind acknowledgement.</p>"
},
{
"index": 108,
"heading": "H3: Retail therapy",
"text": "Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).",
"words": 50,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (50 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Cash back from Ebates for the normal online shopping you were already going to do? No catch? We can understand your skepticism. That’s why our new campaign tackles that disbelief head on by setting the spots in Skeptics Anonymous therapy sessions (a group some skeptical people doubt actually exists).</p>"
},
{
"index": 122,
"heading": "H3: Stride Rite embraces the chaos",
"text": "The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.",
"words": 49,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (49 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>The world may change, but the joyful pandemonium of childhood remains a constant. Being no strangers to that joy ourselves, D/C was excited to be tapped to work on a brand refresh for Stride Rite. The new work encourages parents both to embrace the chaos and come prepared.</p>"
},
{
"index": 124,
"heading": "H3: California debuts ads to counter e-cigs",
"text": "Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.",
"words": 49,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (49 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Twenty-five years after launching the first anti-smoking advertisements in the state, the California Department of Public Health today premiered a series of television, digital, and outdoor ads in a new campaign called “Wake Up,” as part of its educational effort to inform the public about the dangers of e-cigarettes.</p>"
},
{
"index": 127,
"heading": "H3: 1st-person on the 3%",
"text": "Last week, The 3% Conference kicked off its third year in San Francisco and Duncan/Channon was not only proud to host their VIP Party at the Tip (see above), but several of us were able to attend and be inspired. A recap of some of our favorite moments are below.",
"words": 51,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (51 words; target 80-220)."
],
"html": "<p>Last week, The 3% Conference kicked off its third year in San Francisco and Duncan/Channon was not only proud to host their VIP Party at the Tip (see above), but several of us were able to attend and be inspired. A recap of some of our favorite moments are below.</p>"
},
{
"index": 128,
"heading": "H3: D/C launches site inspired by 3% Conference",
"text": "Careers in advertising are long and hard. (That’s what she said.) To coincide with this year’s 3% Conference, we launched thatswhat3said.com, a place where women in advertising can give advice to female creatives who are just starting out. Visit the site, share it widely, and add to it.",
"words": 51,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (51 words; target 80-220)."
],
"html": "<p>Careers in advertising are long and hard. (That’s what she said.) To coincide with this year’s 3% Conference, we launched thatswhat3said.com, a place where women in advertising can give advice to female creatives who are just starting out. Visit the site, share it widely, and add to it.</p>"
},
{
"index": 129,
"heading": "H3: D/C tops in fashion & beauty",
"text": "We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.”",
"words": 51,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (51 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>We never doubted it, but now the OMMA award from MediaPost has confirmed it, bestowing top prize on the wildly social Sephora/Formula X website in the Fashion/Beauty/Cosmetics category, an effort in which, and we immodestly quote, “outstanding content, visual design and user interface create recurring value for users.” </p>"
},
{
"index": 130,
"heading": "H3: Episode II: Return of the Rescue Squad",
"text": "Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees.",
"words": 51,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (51 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Late last year, DriveTime, the number-one used car chain for the credit-strapped, introduced a new TV campaign called “Rescued.” Today, the campaign rolls on with three new spots playing across the country. Ride along with our intrepid rescuers as they put the fun back into car-buying for three more lucky abductees. </p>"
},
{
"index": 133,
"heading": "H3: Tahoe wants to know what team you’re on?",
"text": "As we all know, the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter. In a new spot and outdoor launching today, longtime D/C client Tahoe South introduces the audience to the fun peeps and fantastic creatures of Team Summer in action at the world’s most beautiful lake.",
"words": 62,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (62 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>As we all know, the world is made up of two kinds of people: those who play for #teamsummer and those on the roster of #teamwinter. In a new spot and outdoor launching today, longtime D/C client Tahoe South introduces the audience to the fun peeps and fantastic creatures of Team Summer in action at the world’s most beautiful lake.</p>"
},
{
"index": 140,
"heading": "H3: Nailed it: Formula X for Sephora",
"text": "With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.",
"words": 47,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (47 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>With millions of mani photos and polish pins across Instagram and Pinterest, and no other brand harnessing this active audience of online nail mavens, D/C saw the opportunity to create a branded, social environment where nail fanatics could express themselves, get inspired and shop relevant products.</p>"
},
{
"index": 147,
"heading": "H3: “I’m a puppet, damnit!” exclaims misunderstood talking tree",
"text": "People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.",
"words": 46,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (46 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>People can be insensitive, it’s true. So on the occasion of this laudatory write-up of the Ticket Oak’s diabolically clever maker, Anatomorphex, in North Hollywood, it seemed only right for D/C, as the tree’s diabolical inventor, to post this as a reminder.</p>"
},
{
"index": 157,
"heading": "H3: Be Heard: The Sequel",
"text": "DC is back for round two of its groundbreaking campaign for respected healthcare brand, John Muir Health. Smashing the mold of standard medical marketing, the “Be Heard” campaign lightheartedly taps into the female target’s need to really be listened to — especially when it comes to their family’s health and well-being.",
"words": 52,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (52 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>DC is back for round two of its groundbreaking campaign for respected healthcare brand, John Muir Health. Smashing the mold of standard medical marketing, the “Be Heard” campaign lightheartedly taps into the female target’s need to really be listened to — especially when it comes to their family’s health and well-being.</p>"
},
{
"index": 161,
"heading": "H3: Tahoe South goes wild",
"text": "Is there any advertising more rote and shopworn than winter ski advertising? There’s the requisite photo of some dude who skies better than you ever will leaping from a cornice that’s probably not even in bounds to a slope with more fresh powder than you’ll ever see. Attach bad-ass headline. Ship.",
"words": 54,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (54 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>Is there any advertising more rote and shopworn than winter ski advertising? There’s the requisite photo of some dude who skies better than you ever will leaping from a cornice that’s probably not even in bounds to a slope with more fresh powder than you’ll ever see. Attach bad-ass headline. Ship.</p>"
},
{
"index": 162,
"heading": "H3: D/C makes a splash with Tahoe rebrand",
"text": "he Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South.",
"words": 40,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (40 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>he Lake Tahoe Visitors Authority, which is tasked with promoting the south side, hired D/C for a complete rebrand. Eight months later, client and agency unveiled the new brand and an entirely new name for the destination — Tahoe South.</p>"
},
{
"index": 168,
"heading": "H3: 100 Best in Advertising",
"text": "Graphis magazine has honored D/C’s campaign for Sanita, the original Danish clog, with a gold award in its 2011 “100 Best in Advertising” annual. Founded in Zurich in 1944, Graphis is one of the world’s most influential graphic arts publications. The competition was judged by a prestigious international jury whose US contingent included Rich Silverstein. All of which ain’t exactly chopped liver, a D/C spokesperson...",
"words": 74,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (74 words; target 80-220)."
],
"html": "<p>Graphis magazine has honored D/C’s campaign for Sanita, the original Danish clog, with a gold award in its 2011 “100 Best in Advertising” annual. Founded in Zurich in 1944, Graphis is one of the world’s most influential graphic arts publications. The competition was judged by a prestigious international jury whose US contingent included Rich Silverstein. All of which ain’t exactly chopped liver, a D/C spokesperson was heard to remark.</p>"
},
{
"index": 181,
"heading": "H3: D/C tops REBRAND 100 for Hard Rock branding, design",
"text": "To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.",
"words": 49,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (49 words; target 80-220)."
],
"html": "<p>To signify dorkishness, the 2001 movie Ghost World, set among contemporary twenty-somethings, clothed a character in a Hard Rock t-shirt. One measure of how far this 30-year-old brand had fallen. So D/C’s work started by clarifying and then communicating a new brand strategy to a confused rank-and-file.</p>"
}
],
"citableParagraphs": [
{
"index": 159,
"heading": "H3: D/C exposed in Communication Arts!",
"text": "Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from its “temple of guanxi” bar, wherein take place lurid lectures on “teledildonics” and concerts known as...",
"words": 88,
"hasEvidence": true,
"reasons": [],
"html": "<p>Finally, Communication Arts, the bible of the design, advertising and interactive design world, has ripped the veil from Duncan/Channon. In a 10-page investigation within CA’s Interactive Annual, reporter Sam McMillan reveals the shady background and shocking practices of the agency that was “born to rock” — from its “temple of guanxi” bar, wherein take place lurid lectures on “teledildonics” and concerts known as “Roofies,..."
}
],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": false,
"definitionPatterns": 45,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process",
"optional visible FAQ or FAQPage schema"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
Needs attention
AEO: Answer intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "We do too much. We are at peace with that.",
"html": "<h2 class=\"dc-big-intro heading--left\"> <p><strong>We do too much.<br> We are at peace with that.</strong></p> </h2>"
},
{
"text": "clients",
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> clients </h2>"
},
{
"text": "work + news",
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> work + news </h2>"
},
{
"text": "Contact Us",
"html": "<h2 class=\"heading heading--xs heading-- heading--left heading--divider\"> Contact Us </h2>"
},
{
"text": "Duncan Channon",
"html": "<h2 class=\"heading heading--uppercase heading--xs \">Duncan Channon</h2>"
},
{
"text": "SERVICES",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">SERVICES</h2>"
},
{
"text": "Us",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">Us</h2>"
},
{
"text": "US, Elsewhere",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">US, Elsewhere</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Duncan Channon?",
"pattern": {}
},
{
"id": "how",
"label": "How does Duncan Channon work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Duncan Channon?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Duncan Channon free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Duncan Channon compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Duncan Channon?",
"pattern": {}
},
{
"id": "how",
"label": "How does Duncan Channon work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Duncan Channon?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Duncan Channon free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Duncan Channon compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
Needs attention
AIO: Query intent coverage
01
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "We do too much. We are at peace with that.",
"html": "<h2 class=\"dc-big-intro heading--left\"> <p><strong>We do too much.<br> We are at peace with that.</strong></p> </h2>"
},
{
"text": "clients",
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> clients </h2>"
},
{
"text": "work + news",
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> work + news </h2>"
},
{
"text": "Contact Us",
"html": "<h2 class=\"heading heading--xs heading-- heading--left heading--divider\"> Contact Us </h2>"
},
{
"text": "Duncan Channon",
"html": "<h2 class=\"heading heading--uppercase heading--xs \">Duncan Channon</h2>"
},
{
"text": "SERVICES",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">SERVICES</h2>"
},
{
"text": "Us",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">Us</h2>"
},
{
"text": "US, Elsewhere",
"html": "<h2 class=\"heading heading--uppercase heading--xs\">US, Elsewhere</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is Duncan Channon?",
"pattern": {}
},
{
"id": "how",
"label": "How does Duncan Channon work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Duncan Channon?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Duncan Channon free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Duncan Channon compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is Duncan Channon?",
"pattern": {}
},
{
"id": "how",
"label": "How does Duncan Channon work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use Duncan Channon?",
"pattern": {}
},
{
"id": "cost",
"label": "Is Duncan Channon free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does Duncan Channon compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Needs attention
Auth.md Agent Registration
01
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.
02
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258978,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
"compatibleContentType": false,
"contentLength": 244327,
"hasRegisterInstructions": true,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": true,
"mentionsCredential": true,
"links": [
"https://yoast.com/product/yoast-seo-premium-wordpress/",
"/title",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-light-v20.woff\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-light-v20.ttf\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-light-v20.eot\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-lightitalic-v20.woff\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-lightitalic-v20.ttf\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-lightitalic-v20.eot\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-semilight-v20.woff\"",
"https://duncanchannon.com/wp-content/themes/duncanchannon/assets/css/build/../../../assets/css/build/fonts/nittigrotesk-semilight-v20.ttf\""
],
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059,
"text": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:initial;background-image:none;}:where(.wp-block-columns){margin-bottom:1.75em;}:where(.wp-block-columns.has-background){padding:1.25em 2.375em;}:where(.wp-block-post-comments input[type=submit]){border:none;}:where(.wp-block-cover-image:not(.has-text-color)),:where(.wp-block-cover:not(.has-text-color)){color:#fff;}:where(.wp-block-cover-image.is-light:not(.has-text-color)),:where(.wp-block-cover.is-light:not(.has-text-color)){color:#000;}:root :where(.wp-block-cover h1:not(.has-text-color)),:root :where(.wp-block-cover h2:not(.has-text-color)),:root :where(.wp-block-cover h3:not(.has-text-color)),:root :where(.wp-block-cover h4:not(.has-text-color)),:root :where(.wp-block-cover h5:not(.has-text-color)),:root :where(.wp-block-cover h6:not(.has-text-color)),:root :where(.wp-block-cover p:not(.has-text-color)){color:inherit;}:where(.wp-block-file){margin-bottom:1.5em;}:where(.wp-block-file__button){border-radius:2em;display:inline-block;padding:.5em 1em;}:where(.wp-block-file__button):is(a):active,:where(.wp-block-file__button):is(a):focus,:where(.wp-block-file__button):is(a):hover,:where(.wp-block-file__button):is(a):visited{box-shadow:none;color:#fff;opacity:.85;text-decoration:none;}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative;}@keyframes show-content-image{0%{visibility:hidden;}99%{visibility:hidden;}to{visibility:visible;}}@keyframes turn-on-visibility{0%{opacity:0;}to{opacity:1;}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible;}99%{opacity:0;visibility:visible;}to{opacity:0;visibility:hidden;}}@keyframes lightbox-zoom-in{0%{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));}to{transform:translate(-50%,-50%) scale(1);}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible;}99%{visibility:visible;}to{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden;}}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment)){line-height:1.1;}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment-excerpt p)){line-height:1.8;}:root :where(.wp-block-latest-posts.is-grid){padding:0;}:root :where(.wp-block-latest-posts.wp-block-latest-posts__list){padding-left:0;}ol,ul{box-sizing:border-box;}:root :where(.wp-block-list.has-background){padding:1.25em 2.375em;}:where(.wp-block-navigation.has-background .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-naviga"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059,
"text": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-text-color)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-text-color)){color:currentColor;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline:not(.has-background)),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link:not(.has-background)){background-color:initial;background-image:none;}:where(.wp-block-columns){margin-bottom:1.75em;}:where(.wp-block-columns.has-background){padding:1.25em 2.375em;}:where(.wp-block-post-comments input[type=submit]){border:none;}:where(.wp-block-cover-image:not(.has-text-color)),:where(.wp-block-cover:not(.has-text-color)){color:#fff;}:where(.wp-block-cover-image.is-light:not(.has-text-color)),:where(.wp-block-cover.is-light:not(.has-text-color)){color:#000;}:root :where(.wp-block-cover h1:not(.has-text-color)),:root :where(.wp-block-cover h2:not(.has-text-color)),:root :where(.wp-block-cover h3:not(.has-text-color)),:root :where(.wp-block-cover h4:not(.has-text-color)),:root :where(.wp-block-cover h5:not(.has-text-color)),:root :where(.wp-block-cover h6:not(.has-text-color)),:root :where(.wp-block-cover p:not(.has-text-color)){color:inherit;}:where(.wp-block-file){margin-bottom:1.5em;}:where(.wp-block-file__button){border-radius:2em;display:inline-block;padding:.5em 1em;}:where(.wp-block-file__button):is(a):active,:where(.wp-block-file__button):is(a):focus,:where(.wp-block-file__button):is(a):hover,:where(.wp-block-file__button):is(a):visited{box-shadow:none;color:#fff;opacity:.85;text-decoration:none;}:where(.wp-block-group.wp-block-group-is-layout-constrained){position:relative;}@keyframes show-content-image{0%{visibility:hidden;}99%{visibility:hidden;}to{visibility:visible;}}@keyframes turn-on-visibility{0%{opacity:0;}to{opacity:1;}}@keyframes turn-off-visibility{0%{opacity:1;visibility:visible;}99%{opacity:0;visibility:visible;}to{opacity:0;visibility:hidden;}}@keyframes lightbox-zoom-in{0%{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));}to{transform:translate(-50%,-50%) scale(1);}}@keyframes lightbox-zoom-out{0%{transform:translate(-50%,-50%) scale(1);visibility:visible;}99%{visibility:visible;}to{transform:translate(calc(( -100vw + var(--wp--lightbox-scrollbar-width) ) / 2 + var(--wp--lightbox-initial-left-position)),calc(-50vh + var(--wp--lightbox-initial-top-position))) scale(var(--wp--lightbox-scale));visibility:hidden;}}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment)){line-height:1.1;}:where(.wp-block-latest-comments:not([style*=line-height] .wp-block-latest-comments__comment-excerpt p)){line-height:1.8;}:root :where(.wp-block-latest-posts.is-grid){padding:0;}:root :where(.wp-block-latest-posts.wp-block-latest-posts__list){padding-left:0;}ol,ul{box-sizing:border-box;}:root :where(.wp-block-list.has-background){padding:1.25em 2.375em;}:where(.wp-block-navigation.has-background .wp-block-navigation-item a:not(.wp-element-button)),:where(.wp-block-naviga"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Q&A and FAQ opportunities
GEO: Q&A and FAQ opportunities is informational for this page.
Informational
Needs attention
GEO: Q&A and FAQ opportunities
01
Issue
8 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Q&A and FAQ opportunities
Score
75/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Q&A and FAQ opportunities is informational for this page.
Evidence
{
"h2Count": 8,
"questionH2s": 0,
"hasFaq": false,
"nonQuestionH2s": [
{
"index": 1,
"text": "We do too much. We are at peace with that.",
"isQuestion": false,
"html": "<h2 class=\"dc-big-intro heading--left\"> <p><strong>We do too much.<br> We are at peace with that.</strong></p> </h2>"
},
{
"index": 2,
"text": "clients",
"isQuestion": false,
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> clients </h2>"
},
{
"index": 3,
"text": "work + news",
"isQuestion": false,
"html": "<h2 class=\"dc-eyebrow heading--left heading--divider\"> work + news </h2>"
},
{
"index": 4,
"text": "Contact Us",
"isQuestion": false,
"html": "<h2 class=\"heading heading--xs heading-- heading--left heading--divider\"> Contact Us </h2>"
},
{
"index": 5,
"text": "Duncan Channon",
"isQuestion": false,
"html": "<h2 class=\"heading heading--uppercase heading--xs \">Duncan Channon</h2>"
},
{
"index": 6,
"text": "SERVICES",
"isQuestion": false,
"html": "<h2 class=\"heading heading--uppercase heading--xs\">SERVICES</h2>"
},
{
"index": 7,
"text": "Us",
"isQuestion": false,
"html": "<h2 class=\"heading heading--uppercase heading--xs\">Us</h2>"
},
{
"index": 8,
"text": "US, Elsewhere",
"isQuestion": false,
"html": "<h2 class=\"heading heading--uppercase heading--xs\">US, Elsewhere</h2>"
}
],
"score": 75,
"weight": 4
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth / OIDC discovery
01
Issue
OAuth / OIDC discovery was not found at the expected path.
02
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 258059
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Needs attention
OAuth Protected Resource
01
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
02
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "\n\n<!DOCTYPE html>\n<html lang=\"en-US\">\n\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width,initial-scale=1\">\n\t<meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.4 (Yoast SEO v27.8) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found | Duncan Channon</title><style id=\"perfmatters-used-css\">:where(.wp-block-button__link){border-radius:9999px;box-shadow:none;padding:calc(.667em + 2px) calc(1.333em + 2px);text-decoration:none;}:root :where(.wp-block-button .wp-block-button__link.is-style-outline),:root :where(.wp-block-button.is-style-outline>.wp-block-button__link){border:2px solid;padding:.667em 1.333em;}:ro"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://duncanchannon.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://duncanchannon.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://duncanchannon.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://duncanchannon.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
100 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
100 Fail
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}Performance and AccessibilityPerformanceBrowser audit
Font display
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Font display
20 Fail
Check name
Font display
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 300 ms
Fix guidance
Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 300 ms",
"description": "Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks)."
}Performance and AccessibilityPerformanceBrowser audit
LCP breakdown
20 Fail
Performance and AccessibilityPerformanceBrowser audit
LCP breakdown
20 Fail
Check name
LCP breakdown
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays.
References
https://web.dev/learn/performance/Evidence
{
"description": "Each [subpart has specific improvement strategies](https://developer.chrome.com/docs/performance/insights/lcp-breakdown). Ideally, most of the LCP time should be spent on loading the resources, not within delays."
}Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Network dependency tree
20 Fail
Check name
Network dependency tree
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
References
https://web.dev/learn/performance/Evidence
{
"description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
10 Warning
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
10 Warning
Check name
Legacy JavaScript
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 10 KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 10 KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
3 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
3 Fail
Check name
Loading performance
Score
83/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 100,
"displayValue": "10 ms",
"numericValue": 8
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 96,
"displayValue": "1.9 s",
"numericValue": 1940.9883385392345
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 73,
"displayValue": "1.7 s",
"numericValue": 1718.8871778478238
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 100,
"displayValue": "70 ms",
"numericValue": 66
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 180 ms",
"numericValue": 180
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 71,
"displayValue": "1.3 s",
"numericValue": 1257.872475272039
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "10 ms",
"numericValue": 8.347859999999999
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 21,
"displayValue": "3.3 s",
"numericValue": 3250.3200269504046
}
]
}Fix with MCP or CLI
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Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 56/100 | Level 3, Bot-Aware | Current report |