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https://www.get-carrot.com/

SCANNED

Jun 10, 2026, 3:05 PM

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https://www.get-carrot.com/

SCANNED

Jun 10, 2026, 3:05:42 PMJun 10, 2026, 3:05 PM

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61/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Carrot | Global fertility benefits for employers

Open the door to fertility care for every employee. Reduce healthcare costs and drive healthier outcomes with Carrot's global fertility benefits.

Next step

Turn this report into a fix workflow

21 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	53	Needs work	11	12	1	View details
Discoverability	83	Mostly ready	6	3	0	View details
Content Readiness	63	Needs work	5	5	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	6	Priority fix	4	29	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	77	Mostly ready	4	0	15
GEO Readiness	86	Mostly ready	1	0	4
AIO Readiness	77	Mostly ready	2	0	5
AEO Readiness	67	Needs work	1	0	6
SEO	85	Mostly ready	9	2	0	View details
SEO	85	Mostly ready	9	2	0	View details
Security & Trust	100	Strong	9	0	0
Security & Trust	100	Strong	5	0	0
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	71	Needs work	20	6	1	View details
Performance	60	Needs work	14	5	1	View details
Accessibility	90	Strong	6	1	0	View details

Prioritized recommendations

Issues ranked by score impact

46 items need attention

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

100 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": null,
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": null,
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 16682,
        "excerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a3\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellim",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; invalid h1 (found 2); 6 links missing accessible names; 5 buttons missing accessible names; 0/4 applicable form inputs have autocomplete attributes (4 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a data-wf-native-id-path=\"428db8a2-128a-505b-b110-f6b3927cfd4b:a0a8f981-c5db-21c0-c91e-3e30aae6c7c3\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"a0a8f981-c5db-21c0-c91e-3e30aae6c7c3\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22ebfec25d-5b7c-1087-1c63-e8d7d2d8870d%22%2C%22instanceId%22%3A%22428db8a2-128a-505b-b110-f6b3927cfd4b%22%7D%5D\" href=\"/for-employers\" class=\"c-for-mobile-btn w-inline-block\"><img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2",
      "<a data-wf-native-id-path=\"428db8a2-128a-505b-b110-f6b3927cfd4b:01933eea-1239-9212-f4aa-f760769918ed\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"01933eea-1239-9212-f4aa-f760769918ed\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22ebfec25d-5b7c-1087-1c63-e8d7d2d8870d%22%2C%22instanceId%22%3A%22428db8a2-128a-505b-b110-f6b3927cfd4b%22%7D%5D\" href=\"/for-employers\" class=\"c-for-mobile-btn w-inline-block\"><img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2",
      "<a data-wf-native-id-path=\"428db8a2-128a-505b-b110-f6b3927cfd4b:0461ebad-d0e1-b4fc-08fe-62a4c8750a5a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0461ebad-d0e1-b4fc-08fe-62a4c8750a5a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22ebfec25d-5b7c-1087-1c63-e8d7d2d8870d%22%2C%22instanceId%22%3A%22428db8a2-128a-505b-b110-f6b3927cfd4b%22%7D%5D\" href=\"/for-employers\" class=\"c-for-mobile-btn w-inline-block\"><img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2",
      "<a data-wf-native-id-path=\"428db8a2-128a-505b-b110-f6b3927cfd4b:3fa6d3df-3f1a-7876-8408-8f1e452b4334\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"3fa6d3df-3f1a-7876-8408-8f1e452b4334\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22ebfec25d-5b7c-1087-1c63-e8d7d2d8870d%22%2C%22instanceId%22%3A%22428db8a2-128a-505b-b110-f6b3927cfd4b%22%7D%5D\" href=\"/for-employers\" class=\"c-for-mobile-btn w-inline-block\"><img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2",
      "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b86d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b86d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://twitter.com/CarrotFertility\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src=\"https://cdn.prod",
      "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b88d\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b88d\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://twitter.com/CarrotFertility\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src=\"https://cdn.prod"
    ],
    "inaccessibleButtons": [
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0004\" aria-labelledby=\"ot-header-id-C0004\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0001\" aria-labelledby=\"ot-header-id-C0001 ot-status-id-C0001\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0005\" aria-labelledby=\"ot-header-id-C0005\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0003\" aria-labelledby=\"ot-header-id-C0003\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0002\" aria-labelledby=\"ot-header-id-C0002\"></button>"
    ],
    "missingAutocompleteInputs": [
      "<input class=\"c-search w-input\" maxlength=\"256\" name=\"query\" placeholder=\"Search&#x2026;\" type=\"search\" id=\"searchweb\" required>",
      "<input class=\"c-search-bar w-input\" maxlength=\"256\" name=\"query\" placeholder=\"Search&#x2026;\" type=\"search\" id=\"searchmob\" required>",
      "<input class=\"c-input-field w-input\" maxlength=\"256\" name=\"email-2\" data-name=\"Email 2\" placeholder=\"Your email\" type=\"email\" id=\"email-2\" required>",
      "<input id=\"vendor-search-handler\" type=\"text\" name=\"vendor-search-handler\" placeholder=\"Search&#x2026;\" aria-label=\"Cookie list search\">"
    ],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 2,
    "headings": 25,
    "links": 172,
    "inaccessibleLinks": 6,
    "buttons": 18,
    "inaccessibleButtons": 5,
    "images": 54,
    "imagesWithAlt": 54,
    "autocompleteInputs": 4,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 4
  }
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.get-carrot.com",
        "probes": [
          {
            "name": "_index._agents.www.get-carrot.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.get-carrot.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.get-carrot.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "get-carrot.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="query"> is missing a label.
<input name="query"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<input name="query"> is missing a label.
<input name="query"> is missing tool-param-description.
<input name="email-2"> is missing a label.
<input name="email-2"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<textarea> is missing a name attribute.
<textarea> is missing a label.
<textarea> is missing tool-param-description.
<textarea> is missing a name attribute.
<textarea> is missing a label.
<textarea> is missing tool-param-description.
<input name="ot-group-id-C0004"> is missing tool-param-description.
<input name="ot-group-id-C0005"> is missing tool-param-description.
<input name="ot-group-id-C0003"> is missing tool-param-description.
<input name="ot-group-id-C0002"> is missing tool-param-description.
<input name="vendor-search-handler"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 206,
        "interactiveWithTags": 0,
        "totalCount": 209,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0005\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 31,
        "issues": [
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0005\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"query\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"email-2\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"email-2\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<textarea> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<textarea> is missing a label."
            },
            {
              "type": "code",
              "value": "<textarea> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<textarea> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<textarea> is missing a label."
            },
            {
              "type": "code",
              "value": "<textarea> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0004\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0005\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0003\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0002\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"vendor-search-handler\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 3,
        "formsWithTags": 0,
        "totalInteractive": 206,
        "interactiveWithTags": 0,
        "totalCount": 209,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"query\"> is missing a label.",
          "<input name=\"query\"> is missing tool-param-description.",
          "<input name=\"email-2\"> is missing a label.",
          "<input name=\"email-2\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0005\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 3,
    "formsWithTags": 0,
    "totalInteractive": 206,
    "interactiveWithTags": 0,
    "totalCount": 209,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"query\"> is missing a label.",
      "<input name=\"query\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<input name=\"query\"> is missing a label.",
      "<input name=\"query\"> is missing tool-param-description.",
      "<input name=\"email-2\"> is missing a label.",
      "<input name=\"email-2\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<textarea> is missing a name attribute.",
      "<textarea> is missing a label.",
      "<textarea> is missing tool-param-description.",
      "<textarea> is missing a name attribute.",
      "<textarea> is missing a label.",
      "<textarea> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0005\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
      "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

8 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Tue, 09 Jun 2026 08:10:12 GMT",
  "schemaDates": [
    "2024-01-16T22:54:00.000Z",
    "2024-06-27T17:17:43.000Z",
    "2025-01-22T21:54:05.000Z"
  ],
  "metaDateCount": 0,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

4 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2024-01-16T22:54:00.000Z",
    "2024-06-27T17:17:43.000Z",
    "2025-01-22T21:54:05.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/company",
      "text": "About Carrot",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef79\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef79\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/company\" class=\"c-mm-link\">About Carrot</a>"
    },
    {
      "href": "/company/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef7b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef7b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/company/careers\" class=\"c-mm-link\">Careers</a>"
    },
    {
      "href": "/company/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b864\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b864\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/company/careers\" class=\"c-footer-link\">Careers</a>"
    },
    {
      "href": "https://www.linkedin.com/company/carrot-fertility/",
      "text": "",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b871\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b871\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://www.linkedin.com/company/carrot-fertility/\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src..."
    },
    {
      "href": "https://www.linkedin.com/company/carrot-fertility/",
      "text": "",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b891\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b891\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://www.linkedin.com/company/carrot-fertility/\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src..."
    }
  ],
  "contactLinks": [
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting fertilityThe first-and-only metabolic-fertility program",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:0a84d78a-94c6-a326-875b-ff452d2b674c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0a84d78a-94c6-a326-875b-ff452d2b674c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-mm-link-block w-inline-block\"><div class=\"menu-feature-wrapper\"><div class..."
    },
    {
      "href": "/fertility-benefit-solution/sprints/menopause",
      "text": "Sprints: Supporting menopausenewLifelong metabolic-health support",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:32d8cb2f-1ca2-0c83-5096-63d2d6cf854e\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"32d8cb2f-1ca2-0c83-5096-63d2d6cf854e\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/fertility-benefit-solution/sprints/menopause\" class=\"c-mm-link-block w-inline-block\"><div class=\"menu-feature-wrapper\">..."
    },
    {
      "href": "/contact-us",
      "text": "Contact us",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef83\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef83\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"c-mm-link\">Contact us</a>"
    },
    {
      "href": "/contact-us",
      "text": "Get started",
      "html": "<a data-w-id=\"d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"carrot-btn w-inline-block\"><div class=\"carrot-btn-i..."
    },
    {
      "href": "/contact-us",
      "text": "Get started",
      "html": "<a data-w-id=\"042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"carrot-btn nav-button w-inline-block\"><div class=\"c..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2206321ea0-b914-564a-6d69-d1a3d4ed38f0%22%2C%22instanceId%22%3A%222a646d1a-9407-8ebb-7c3e-37422e9c4a84%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%2237f1d921-6d1c-ca8d-2ae6-5a218ff83072%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2206321ea0-b914-564a-6d69-d1a3d4ed38f0%22%2C%22instanceId%22%3A%222a646d1a-9407-8ebb-7c3e-37422e9c4a84%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%22ff1acb72-8b67-42aa-dd04-d7e63f2a7bfd%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%225206c7d4-2208-fe57-38f9-d8c48a5190a8%22%2C%22instanceId%22%3A%2258efba9a-baee-c492-e8ff-dfd6e4a262bf%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%225206c7d4-2208-fe57-38f9-d8c48a5190b0%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Request a demo",
      "html": "<a data-w-id=\"8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/contact-us\" data-wf-event-ids=\"157034751\" class=\"carrot-btn w-inline-b..."
    },
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting fertility",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:e541e877-8631-3cf9-9e2f-3ce695608b5a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"e541e877-8631-3cf9-9e2f-3ce695608b5a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-footer-link w-inline-block\"><div class=\"menu-feature-wrapper\"><div>Sprints..."
    },
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting menopause",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:0f454446-0bac-58f3-290c-c93b4e2ef925\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0f454446-0bac-58f3-290c-c93b4e2ef925\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-footer-link w-inline-block\"><div class=\"menu-feature-wrapper\"><div>Sprints..."
    },
    {
      "href": "/contact-us",
      "text": "Contact us",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b86a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b86a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/contact-us\" class=\"c-footer-link\">Contact us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b880\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b880\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/privacy-policy\" class=\"c-sub-footer-link\">Privacy</a>"
    },
    {
      "href": "/terms-conditions",
      "text": "Terms",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b882\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b882\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/terms-conditions\" class=\"c-sub-footer-link\">Terms</a>"
    },
    {
      "href": "/privacy-policy/washington-state-addendum",
      "text": "Washington Consumer Health Data Privacy Policy",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:f3326f30-dd24-8b86-62b5-28549f49c6ad\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"f3326f30-dd24-8b86-62b5-28549f49c6ad\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/privacy-policy/washington-state-addendum\" class=\"c-sub-footer-link\">Washington Consumer Health Data Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

14 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 18,
  "passing": 4,
  "failing": [
    {
      "heading": "Comprehensive support and access to care for everyone, everywhere",
      "headingHtml": "<h2 class=\"c-h2 small\">Comprehensive support and access to care for everyone, everywhere</h2>",
      "firstParagraph": "Millions of members around the world trust Carrot for lifelong access to fertility care and family-building support.",
      "paragraphHtml": "<p>Millions of members around the world trust Carrot for lifelong access to fertility care and family-building support. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Learn how Carrot saved SiriusXM $2.15M",
      "headingHtml": "<h3 class=\"c-h3\">Learn how Carrot saved SiriusXM &#x24;2.15M</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Serving more than 1,000 customers globally",
      "headingHtml": "<h2 class=\"c-h2\">Serving more than 1,000 customers globally</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Recognized globally by leading media outlets such as:",
      "headingHtml": "<h2 class=\"c-h2\">Recognized globally by leading media outlets such as:</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Carrot boosts employee satisfaction and retention",
      "headingHtml": "<h2 class=\"c-h2\">Carrot boosts employee satisfaction and retention</h2>",
      "firstParagraph": "Adoption is a whole different world... Carrot was an instrumental partner in helping us navigate that world.",
      "paragraphHtml": "<p class=\"c-no-margin\">Adoption is a whole different world... Carrot was an instrumental partner in helping us navigate that world.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "See why customers love Carrot",
      "headingHtml": "<h3 class=\"c-h3\">See why customers love Carrot</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See how Carrot can work for your organization",
      "headingHtml": "<h2 class=\"c-h2\">See how Carrot can work for your organization</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Employers",
      "headingHtml": "<h3 class=\"c-h3 regular\">Employers</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Benefit consultants",
      "headingHtml": "<h3 class=\"c-h3 regular\">Benefit consultants</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Health plans",
      "headingHtml": "<h3 class=\"c-h3 regular\">Health plans</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Unions",
      "headingHtml": "<h3 class=\"c-h3 regular\">Unions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Carrot for your organization",
      "headingHtml": "<h2 class=\"c-h2\">Get Carrot for your organization</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy Preference Center",
      "headingHtml": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 10,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

3 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2024-01-16T22:54:00.000Z",
    "2024-06-27T17:17:43.000Z",
    "2025-01-22T21:54:05.000Z"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/company",
      "text": "About Carrot",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef79\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef79\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/company\" class=\"c-mm-link\">About Carrot</a>"
    },
    {
      "href": "/company/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef7b\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef7b\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/company/careers\" class=\"c-mm-link\">Careers</a>"
    },
    {
      "href": "/company/careers",
      "text": "Careers",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b864\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b864\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/company/careers\" class=\"c-footer-link\">Careers</a>"
    },
    {
      "href": "https://www.linkedin.com/company/carrot-fertility/",
      "text": "",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b871\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b871\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://www.linkedin.com/company/carrot-fertility/\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src..."
    },
    {
      "href": "https://www.linkedin.com/company/carrot-fertility/",
      "text": "",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b891\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b891\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"https://www.linkedin.com/company/carrot-fertility/\" target=\"_blank\" class=\"c-footer-social-icon w-inline-block\"><img src..."
    }
  ],
  "contactLinks": [
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting fertilityThe first-and-only metabolic-fertility program",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:0a84d78a-94c6-a326-875b-ff452d2b674c\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0a84d78a-94c6-a326-875b-ff452d2b674c\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-mm-link-block w-inline-block\"><div class=\"menu-feature-wrapper\"><div class..."
    },
    {
      "href": "/fertility-benefit-solution/sprints/menopause",
      "text": "Sprints: Supporting menopausenewLifelong metabolic-health support",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:32d8cb2f-1ca2-0c83-5096-63d2d6cf854e\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"32d8cb2f-1ca2-0c83-5096-63d2d6cf854e\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/fertility-benefit-solution/sprints/menopause\" class=\"c-mm-link-block w-inline-block\"><div class=\"menu-feature-wrapper\">..."
    },
    {
      "href": "/contact-us",
      "text": "Contact us",
      "html": "<a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef83\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"542708ec-dbfc-e913-5981-3dd99060ef83\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"c-mm-link\">Contact us</a>"
    },
    {
      "href": "/contact-us",
      "text": "Get started",
      "html": "<a data-w-id=\"d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"d6b703b7-2916-91b7-dab6-a30a02328d95\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"carrot-btn w-inline-block\"><div class=\"carrot-btn-i..."
    },
    {
      "href": "/contact-us",
      "text": "Get started",
      "html": "<a data-w-id=\"042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"042d2381-af88-d6fa-9e0d-14d1f90e59c2\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%22542708ec-dbfc-e913-5981-3dd99060eeff%22%2C%22instanceId%22%3A%22477a58ef-2312-163a-e073-f92bf812123b%22%7D%5D\" href=\"/contact-us\" class=\"carrot-btn nav-button w-inline-block\"><div class=\"c..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2206321ea0-b914-564a-6d69-d1a3d4ed38f0%22%2C%22instanceId%22%3A%222a646d1a-9407-8ebb-7c3e-37422e9c4a84%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%2237f1d921-6d1c-ca8d-2ae6-5a218ff83072%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%2206321ea0-b914-564a-6d69-d1a3d4ed38f0%22%2C%22instanceId%22%3A%222a646d1a-9407-8ebb-7c3e-37422e9c4a84%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%22ff1acb72-8b67-42aa-dd04-d7e63f2a7bfd%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Get Carrotarrow_forward",
      "html": "<a class=\"carrot-btn w-inline-block\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%225206c7d4-2208-fe57-38f9-d8c48a5190a8%22%2C%22instanceId%22%3A%2258efba9a-baee-c492-e8ff-dfd6e4a262bf%22%7D%2C%7B%22componentId%22%3A%226a9af894-2eee-e6f8-6782-201481e1f959%22%2C%22instanceId%22%3A%225206c7d4-2208-fe57-38f9-d8c48a5190b0%22%7D%5D\" data-wf-element-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-event-ids href=\"/contact-us\" data-w-id=\"6a9af894-2eee-e6f8-6782-201481e1f959\" data-wf-native..."
    },
    {
      "href": "/contact-us",
      "text": "Request a demo",
      "html": "<a data-w-id=\"8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"8c5b2a10-74fb-3677-ec15-f9061c52f8cd\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/contact-us\" data-wf-event-ids=\"157034751\" class=\"carrot-btn w-inline-b..."
    },
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting fertility",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:e541e877-8631-3cf9-9e2f-3ce695608b5a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"e541e877-8631-3cf9-9e2f-3ce695608b5a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-footer-link w-inline-block\"><div class=\"menu-feature-wrapper\"><div>Sprints..."
    },
    {
      "href": "/fertility-benefit-solution/sprints",
      "text": "Sprints: Supporting menopause",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:0f454446-0bac-58f3-290c-c93b4e2ef925\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"0f454446-0bac-58f3-290c-c93b4e2ef925\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/fertility-benefit-solution/sprints\" class=\"c-footer-link w-inline-block\"><div class=\"menu-feature-wrapper\"><div>Sprints..."
    },
    {
      "href": "/contact-us",
      "text": "Contact us",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b86a\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b86a\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/contact-us\" class=\"c-footer-link\">Contact us</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/privacy-policy",
      "text": "Privacy",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b880\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b880\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/privacy-policy\" class=\"c-sub-footer-link\">Privacy</a>"
    },
    {
      "href": "/terms-conditions",
      "text": "Terms",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:7b901571-44e7-1d85-ba35-b348bd83b882\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"7b901571-44e7-1d85-ba35-b348bd83b882\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/terms-conditions\" class=\"c-sub-footer-link\">Terms</a>"
    },
    {
      "href": "/privacy-policy/washington-state-addendum",
      "text": "Washington Consumer Health Data Privacy Policy",
      "html": "<a data-wf-native-id-path=\"228bfa92-781e-766a-3d1b-cb0978d477a5:f3326f30-dd24-8b86-62b5-28549f49c6ad\" data-wf-ao-click-engagement-tracking=\"true\" data-wf-element-id=\"f3326f30-dd24-8b86-62b5-28549f49c6ad\" data-wf-component-context=\"%5B%7B%22componentId%22%3A%227b901571-44e7-1d85-ba35-b348bd83b81e%22%2C%22instanceId%22%3A%22228bfa92-781e-766a-3d1b-cb0978d477a5%22%7D%5D\" href=\"/privacy-policy/washington-state-addendum\" class=\"c-sub-footer-link\">Washington Consumer Health Data Privacy Policy</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 82/100 and needs improvement.

3 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: employers, unlock, support, life, major, moments.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

82/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 82/100 and needs improvement.

Evidence

{
  "title": "Carrot | Global fertility benefits for employers",
  "h1": "Unlock support for life’s major moments",
  "description": "Open the door to fertility care for every employee. Reduce healthcare costs and drive healthier outcomes with Carrot's global fertility benefits.",
  "topicOverlap": 0.4,
  "topicTerms": [
    "carrot",
    "global",
    "fertility",
    "benefits",
    "employers",
    "unlock",
    "support",
    "life",
    "major",
    "moments"
  ],
  "descriptionTerms": [
    "open",
    "door",
    "fertility",
    "care",
    "every",
    "employee",
    "reduce",
    "healthcare",
    "costs",
    "drive",
    "healthier",
    "outcomes",
    "carrot",
    "global",
    "benefits"
  ],
  "missingFromDescription": [
    "employers",
    "unlock",
    "support",
    "life",
    "major",
    "moments"
  ],
  "score": 82,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 74/100 and needs improvement.

3 Warning

Needs attention

AIO: Visible structured data match

Warning

Issue

5 structured-data value(s) were not found in visible page text.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

74/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 74/100 and needs improvement.

Evidence

{
  "schemaCount": 7,
  "checkedFields": [
    {
      "path": "$[0].name",
      "value": "3-Customized plans_011124 (2)"
    },
    {
      "path": "$[0].description",
      "value": "a Website 2.0 video"
    },
    {
      "path": "$[1].name",
      "value": "Global support_012624"
    },
    {
      "path": "$[1].description",
      "value": "a Website 2.0 video"
    },
    {
      "path": "$[2].name",
      "value": "Homepage_Stat_011725"
    },
    {
      "path": "$[2].description",
      "value": "a Website 2.0 video"
    },
    {
      "path": "$[3].name",
      "value": "Carrot Fertility"
    },
    {
      "path": "$[3].description",
      "value": "Global fertility benefits platform providing comprehensive support and access to care for fertility, family-building, pregnancy, postpartum, menopause, and parenting journeys."
    },
    {
      "path": "$[3].areaServed.name",
      "value": "Global"
    },
    {
      "path": "$[4].@graph[0].name",
      "value": "Carrot"
    },
    {
      "path": "$[4].@graph[0].description",
      "value": "Open the door to fertility care for every employee, everywhere. Reduce healthcare costs and drive healthier outcomes with Carrot's global fertility benefits."
    },
    {
      "path": "$[4].@graph[0].founder[0].name",
      "value": "Tammy Sun"
    },
    {
      "path": "$[4].@graph[0].founder[1].name",
      "value": "Dr. Asima Ahmad"
    },
    {
      "path": "$[4].@graph[1].name",
      "value": "Carrot"
    },
    {
      "path": "$[5].name",
      "value": "Carrot"
    },
    {
      "path": "$[5].description",
      "value": "Open the door to fertility care for every employee, everywhere. Reduce healthcare costs and drive healthier outcomes with Carrot's global fertility benefits."
    },
    {
      "path": "$[5].founder[0].name",
      "value": "Tammy Sun"
    },
    {
      "path": "$[5].founder[1].name",
      "value": "Dr. Asima Ahmad"
    },
    {
      "path": "$[6].name",
      "value": "Carrot"
    }
  ],
  "mismatches": [
    {
      "path": "$[2].name",
      "value": "Homepage_Stat_011725"
    },
    {
      "path": "$[4].@graph[0].founder[0].name",
      "value": "Tammy Sun"
    },
    {
      "path": "$[4].@graph[0].founder[1].name",
      "value": "Dr. Asima Ahmad"
    },
    {
      "path": "$[5].founder[0].name",
      "value": "Tammy Sun"
    },
    {
      "path": "$[5].founder[1].name",
      "value": "Dr. Asima Ahmad"
    }
  ],
  "score": 74,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

5 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 5,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 17,
      "heading": "H4: Targeting Cookies",
      "text": "These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.",
      "words": 65,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (65 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0004\">These cookies may be set through our site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites. They do not store directly personal information, but are based on uniquely identifying your browser and internet device. If you do not allow these cookies, you will experience less targeted advertising.</p>"
    },
    {
      "index": 18,
      "heading": "H4: Strictly Necessary Cookies",
      "text": "These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store a...",
      "words": 80,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0001\">These cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally i..."
    },
    {
      "index": 19,
      "heading": "H4: Social Media Cookies",
      "text": "These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sha...",
      "words": 81,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0005\">These cookies are set by a range of social media services that we have added to the site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other sites and building up a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these cookies you may not be able to use or see these sharing tools.</p>"
    },
    {
      "index": 20,
      "heading": "H4: Functional Cookies",
      "text": "These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.",
      "words": 48,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (48 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0003\">These cookies enable the website to provide enhanced functionality and personalisation. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these cookies then some or all of these services may not function properly.</p>"
    },
    {
      "index": 21,
      "heading": "H4: Performance Cookies",
      "text": "These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor...",
      "words": 78,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (78 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0002\">These cookies allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us to know which pages are the most and least popular and see how visitors move around the site. All information these cookies collect is aggregated and therefore anonymous. If you do not allow these cookies we will not know when you have visited our site, and will not be able to monitor its performance..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 10,
  "schemaBlocks": 5,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

34 image(s) are missing width/height attributes. 4 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1700,
  "htmlBytes": 318935,
  "imagesMissingDimensions": [
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/66be60f99b0a1538893a4b77_Marketing%20Updates.avif",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/66be60f99b0a1538893a4b77_Marketing%20Updates.avif\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843d362_Carrot%20Logo_Wordmark_CarrotGrey.svg",
      "width": "300",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843d362_Carrot%20Logo_Wordmark_CarrotGrey.svg\" loading=\"lazy\" width=\"300\" alt=\"Carrot Fertility\" class=\"carrot-logo\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843dd29_Talking-coworkers.avif",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843dd29_Talking-coworkers.avif\" loading=\"lazy\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce%2F677c08d6aed7e7f2bcae3dcd_Sales%20Deck_010625_15MB-poster-00001.jpg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img data-wf-bgvideo-fallback-img=\"true\" src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce%2F677c08d6aed7e7f2bcae3dcd_Sales%20Deck_010625_15MB-poster-00001.jpg\" alt>"
    },
    {
      "src": "https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628299f8aa233b83918e24fd_Pause.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628299f8aa233b83918e24fd_Pause.svg\" loading=\"lazy\" alt=\"Pause video\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628298b20ae0236682d4b87f_Play-24.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img loading=\"lazy\" alt=\"Play video\" src=\"https://cdn.prod.website-files.com/6022af993a6b2191db3ed10c/628298b20ae0236682d4b87f_Play-24.svg\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6780557440d7769aab8ed31f_Carrot.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6780557440d7769aab8ed31f_Carrot.svg\" loading=\"lazy\" alt=\"Carrot icon\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905edaa0f2df8cb56fd_89-circle-blue.avif",
      "width": "250",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905edaa0f2df8cb56fd_89-circle-blue.avif\" loading=\"lazy\" width=\"250\" alt=\"89% circle graph\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905dec6601fff12f146_94-substat-blue.avif",
      "width": "250",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905dec6601fff12f146_94-substat-blue.avif\" loading=\"lazy\" width=\"250\" alt=\"94.6% success rate for Carrot members versus 74%\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd90558e1c4e92610ec36_55-bar-blue.avif",
      "width": "250",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd90558e1c4e92610ec36_55-bar-blue.avif\" loading=\"lazy\" width=\"250\" alt=\"55.4% bar graph\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905edaa0f2df8cb56fd_89-circle-blue.avif",
      "width": "150",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905edaa0f2df8cb56fd_89-circle-blue.avif\" loading=\"lazy\" width=\"150\" alt=\"89% circle graph\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905dec6601fff12f146_94-substat-blue.avif",
      "width": "150",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd905dec6601fff12f146_94-substat-blue.avif\" loading=\"lazy\" width=\"150\" alt=\"94.6% success rate for Carrot members versus 74%\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd90558e1c4e92610ec36_55-bar-blue.avif",
      "width": "150",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/678fd90558e1c4e92610ec36_55-bar-blue.avif\" loading=\"lazy\" width=\"150\" alt=\"55.4% bar graph\">"
    },
    {
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      "height": "",
      "loading": "lazy",
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      "height": "",
      "loading": "eager",
      "html": "<img loading=\"eager\" src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6862f71a53ff1b667d5db837_phone-app.avif\" alt class=\"hover-tab-img _1\">"
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      "height": "",
      "loading": "eager",
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      "loading": "lazy",
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      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843dc72_Orange-Arrow.svg\" loading=\"lazy\" alt>"
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      "loading": "lazy",
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      "height": "",
      "loading": "lazy",
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    },
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      "width": "",
      "height": "",
      "loading": "lazy",
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/6650c95fdb98b33f3843d2ce/6650c95fdb98b33f3843d3b6_Logo-Light.webp\" loading=\"lazy\" alt=\"Carrot logo\">"
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      "height": "",
      "loading": "lazy",
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    },
    {
      "src": "https://cdn.cookielaw.org/logos/static/ot_company_logo.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/static/ot_company_logo.png\">"
    },
    {
      "src": "https://cdn.cookielaw.org/logos/static/powered_by_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Powered by Onetrust\" src=\"https://cdn.cookielaw.org/logos/static/powered_by_logo.svg\" title=\"Powered by OneTrust Opens in a new Tab\">"
    }
  ],
  "possibleDialogs": [
    "<div class=\"c-search-popup\"><div class=\"c-search-container\"><form action=\"/search\" class=\"c-search-wrapper w-form\"><input class=\"c-search w-input\" maxlength=\"256\" name=\"query\" placeholder=\"Search&#x2026;\" type=\"search\" id=\"searchweb\" required><input type=\"submit\" class=\"c-button w-button\" value=\"Search\"></form></div><div data-w-id=\"542708ec-dbfc-e913-5981-3dd99060ef05\" class=\"c-search-close\"><a data-wf-native-id-path=\"477a58ef-2312-163a-e073-f92bf812123b:542708ec-dbfc-e913-5981-3dd99060ef06\"...",
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    "<div role=\"dialog\" aria-modal=\"true\" style=\"height: 100%;\" aria-label=\"Privacy Preference Center\"><!-- Close Button --><div class=\"ot-pc-header\"><!-- Logo Tag --><div class=\"ot-pc-logo\"><img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/static/ot_company_logo.png\"></div></div><!-- Close Button --><div id=\"ot-pc-content\" class=\"ot-pc-scrollbar\"><div class=\"ot-optout-signal ot-hide\"><div class=\"ot-optout-icon\" aria-hidden=\"true\"></div><span id=\"ot-pc-gpc-txt\"></span></div><h2 id=\"ot-p...",
    "<section id=\"ot-fltr-modal\"><div id=\"ot-fltr-cnt\"><div id=\"ot-filter-list-header\"></div><button id=\"clear-filters-handler\">Clear</button><div class=\"ot-fltr-scrlcnt ot-pc-scrollbar\" role=\"group\" aria-labelledby=\"ot-filter-list-header\"><ul class=\"ot-fltr-opts\"><li class=\"ot-fltr-opt\"><div class=\"ot-chkbox\"><input id=\"chkbox-id\" type=\"checkbox\" class=\"category-filter-handler\"> <label for=\"chkbox-id\"><span class=\"ot-label-txt\">checkbox label</span></label> <span class=\"ot-label-status\">label</sp..."
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  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

14 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 18,
  "passing": 4,
  "failing": [
    {
      "heading": "Comprehensive support and access to care for everyone, everywhere",
      "headingHtml": "<h2 class=\"c-h2 small\">Comprehensive support and access to care for everyone, everywhere</h2>",
      "firstParagraph": "Millions of members around the world trust Carrot for lifelong access to fertility care and family-building support.",
      "paragraphHtml": "<p>Millions of members around the world trust Carrot for lifelong access to fertility care and family-building support. </p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Learn how Carrot saved SiriusXM $2.15M",
      "headingHtml": "<h3 class=\"c-h3\">Learn how Carrot saved SiriusXM &#x24;2.15M</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Serving more than 1,000 customers globally",
      "headingHtml": "<h2 class=\"c-h2\">Serving more than 1,000 customers globally</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Recognized globally by leading media outlets such as:",
      "headingHtml": "<h2 class=\"c-h2\">Recognized globally by leading media outlets such as:</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Carrot boosts employee satisfaction and retention",
      "headingHtml": "<h2 class=\"c-h2\">Carrot boosts employee satisfaction and retention</h2>",
      "firstParagraph": "Adoption is a whole different world... Carrot was an instrumental partner in helping us navigate that world.",
      "paragraphHtml": "<p class=\"c-no-margin\">Adoption is a whole different world... Carrot was an instrumental partner in helping us navigate that world.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "See why customers love Carrot",
      "headingHtml": "<h3 class=\"c-h3\">See why customers love Carrot</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See how Carrot can work for your organization",
      "headingHtml": "<h2 class=\"c-h2\">See how Carrot can work for your organization</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Employers",
      "headingHtml": "<h3 class=\"c-h3 regular\">Employers</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Benefit consultants",
      "headingHtml": "<h3 class=\"c-h3 regular\">Benefit consultants</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Health plans",
      "headingHtml": "<h3 class=\"c-h3 regular\">Health plans</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Unions",
      "headingHtml": "<h3 class=\"c-h3 regular\">Unions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get Carrot for your organization",
      "headingHtml": "<h2 class=\"c-h2\">Get Carrot for your organization</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Privacy Preference Center",
      "headingHtml": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 85/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: employers, unlock, support, life, major, moments.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 85/100 and needs improvement.

Evidence

{
  "title": "Carrot | Global fertility benefits for employers",
  "h1": "Unlock support for life’s major moments",
  "description": "Open the door to fertility care for every employee. Reduce healthcare costs and drive healthier outcomes with Carrot's global fertility benefits.",
  "topicOverlap": 0.4,
  "definitionCount": 10,
  "topicTerms": [
    "carrot",
    "global",
    "fertility",
    "benefits",
    "employers",
    "unlock",
    "support",
    "life",
    "major",
    "moments"
  ],
  "descriptionTerms": [
    "open",
    "door",
    "fertility",
    "care",
    "every",
    "employee",
    "reduce",
    "healthcare",
    "costs",
    "drive",
    "healthier",
    "outcomes",
    "carrot",
    "global",
    "benefits"
  ],
  "missingFromDescription": [
    "employers",
    "unlock",
    "support",
    "life",
    "major",
    "moments"
  ],
  "score": 85,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Comprehensive support and access to care for everyone, everywhere",
      "html": "<h2 class=\"c-h2 small\">Comprehensive support and access to care for everyone, everywhere</h2>"
    },
    {
      "text": "Personalized platform for individual needs",
      "html": "<h2 class=\"c-h2\">Personalized platform for individual needs</h2>"
    },
    {
      "text": "Expert care and support around the world",
      "html": "<h2 class=\"c-h2\">Expert care and support around the world</h2>"
    },
    {
      "text": "Appropriate care leads to better outcomes",
      "html": "<h2 class=\"c-h2\">Appropriate care leads to better outcomes</h2>"
    },
    {
      "text": "Serving more than 1,000 customers globally",
      "html": "<h2 class=\"c-h2\">Serving more than 1,000 customers globally</h2>"
    },
    {
      "text": "Recognized globally by leading media outlets such as:",
      "html": "<h2 class=\"c-h2\">Recognized globally by leading media outlets such as:</h2>"
    },
    {
      "text": "Carrot boosts employee satisfaction and retention",
      "html": "<h2 class=\"c-h2\">Carrot boosts employee satisfaction and retention</h2>"
    },
    {
      "text": "See how Carrot can work for your organization",
      "html": "<h2 class=\"c-h2\">See how Carrot can work for your organization</h2>"
    },
    {
      "text": "Get Carrot for your organization",
      "html": "<h2 class=\"c-h2\">Get Carrot for your organization</h2>"
    },
    {
      "text": "Privacy Preference Center",
      "html": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Carrot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Carrot work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Carrot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Carrot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Carrot compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Carrot?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Carrot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Carrot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Carrot compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": null,
            "length": 0
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 71984
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Comprehensive support and access to care for everyone, everywhere",
      "html": "<h2 class=\"c-h2 small\">Comprehensive support and access to care for everyone, everywhere</h2>"
    },
    {
      "text": "Personalized platform for individual needs",
      "html": "<h2 class=\"c-h2\">Personalized platform for individual needs</h2>"
    },
    {
      "text": "Expert care and support around the world",
      "html": "<h2 class=\"c-h2\">Expert care and support around the world</h2>"
    },
    {
      "text": "Appropriate care leads to better outcomes",
      "html": "<h2 class=\"c-h2\">Appropriate care leads to better outcomes</h2>"
    },
    {
      "text": "Serving more than 1,000 customers globally",
      "html": "<h2 class=\"c-h2\">Serving more than 1,000 customers globally</h2>"
    },
    {
      "text": "Recognized globally by leading media outlets such as:",
      "html": "<h2 class=\"c-h2\">Recognized globally by leading media outlets such as:</h2>"
    },
    {
      "text": "Carrot boosts employee satisfaction and retention",
      "html": "<h2 class=\"c-h2\">Carrot boosts employee satisfaction and retention</h2>"
    },
    {
      "text": "See how Carrot can work for your organization",
      "html": "<h2 class=\"c-h2\">See how Carrot can work for your organization</h2>"
    },
    {
      "text": "Get Carrot for your organization",
      "html": "<h2 class=\"c-h2\">Get Carrot for your organization</h2>"
    },
    {
      "text": "Privacy Preference Center",
      "html": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Carrot?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Carrot work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Carrot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Carrot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Carrot compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Carrot?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Carrot?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Carrot free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Carrot compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 71984,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 70701,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "https://cdn.prod.website-files.com\"",
            "/title",
            "https://www.get-carrot.com/404\"/><link",
            "https://www.get-carrot.com/404\"/><link",
            "https://www.get-carrot.com/es-us/404\"/><link",
            "https://www.get-carrot.com/fr-ca/404\"/><link",
            "https://www.get-carrot.com/hi-in/404\"/><link",
            "https://www.get-carrot.com/pt-br/404\"/><link",
            "https://www.get-carrot.com/es-es/404\"/><link",
            "https://www.get-carrot.com/tr-tr/404\"/><link"
          ],
          "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Mon Jun 08 2026 22:04:24 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"web.get-carrot.com\" data-wf-page=\"6650c95fdb98b33f3843d2a5\" data-wf-site=\"6650c95fdb98b33f3843d2ce\" data-wf-intellimize-customer-id=\"117523419\" lang=\"en-US\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><link rel=\"alternate\" hrefLang=\"x-default\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"en-US\" href=\"https://www.get-carrot.com/404\"/><link rel=\"alternate\" hrefLang=\"es\" href=\"https://www.get-carrot.com/es-us/404\"/><link rel=\"alternate\" hrefLang=\"fr-CA\" href=\"https://www.get-carrot.com/fr-ca/404\"/><link rel=\"alternate\" hrefLang=\"hi\" href=\"https://w"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 88,
        "text": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 88,
          "text": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

10 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

How to fix

Rewrite these h2 headings as direct questions where appropriate: "Comprehensive support and access to care for everyone, everywhere", "Personalized platform for individual needs", "Expert care and support around the world", "Appropriate care leads to better outcomes", "Serving more than 1,000 customers globally", "Recognized globally by leading media outlets such as:", "Carrot boosts employee satisfaction and retention", "See how Carrot can work for your organization", "Get Carrot for your organization", "Privacy Preference Center". Add a concise FAQ section or FAQPage JSON-LD for common user questions.

References

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 10,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 1,
      "text": "Comprehensive support and access to care for everyone, everywhere",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2 small\">Comprehensive support and access to care for everyone, everywhere</h2>"
    },
    {
      "index": 2,
      "text": "Personalized platform for individual needs",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Personalized platform for individual needs</h2>"
    },
    {
      "index": 3,
      "text": "Expert care and support around the world",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Expert care and support around the world</h2>"
    },
    {
      "index": 4,
      "text": "Appropriate care leads to better outcomes",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Appropriate care leads to better outcomes</h2>"
    },
    {
      "index": 5,
      "text": "Serving more than 1,000 customers globally",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Serving more than 1,000 customers globally</h2>"
    },
    {
      "index": 6,
      "text": "Recognized globally by leading media outlets such as:",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Recognized globally by leading media outlets such as:</h2>"
    },
    {
      "index": 7,
      "text": "Carrot boosts employee satisfaction and retention",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Carrot boosts employee satisfaction and retention</h2>"
    },
    {
      "index": 8,
      "text": "See how Carrot can work for your organization",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">See how Carrot can work for your organization</h2>"
    },
    {
      "index": 9,
      "text": "Get Carrot for your organization",
      "isQuestion": false,
      "html": "<h2 class=\"c-h2\">Get Carrot for your organization</h2>"
    },
    {
      "index": 10,
      "text": "Privacy Preference Center",
      "isQuestion": false,
      "html": "<h2 id=\"ot-pc-title\">Privacy Preference Center</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.get-carrot.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.get-carrot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.get-carrot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.get-carrot.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Image elements do not have `[alt]` attributes

100 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

50 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Links do not have descriptive text

50 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

17 Fail

Check name

Image optimization

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

17 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 257 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 257 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

17 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

17 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 119 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 119 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 120
}

Performance and AccessibilityPerformanceBrowser audit

Duplicated JavaScript

8 Warning

Check name

Duplicated JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 28 KiB

Fix guidance

Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 28 KiB",
  "description": "Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

69/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 48,
      "displayValue": "2.3 s",
      "numericValue": 2327.831079453382
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 78,
      "displayValue": "3.1 s",
      "numericValue": 3117.9148838149126
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 68,
      "displayValue": "190 ms",
      "numericValue": 194.99999999999955
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 58,
      "displayValue": "2.1 s",
      "numericValue": 2138.005872240261
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 69,
      "displayValue": "1.3 s",
      "numericValue": 1287.3037803647508
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "20 ms",
      "numericValue": 22.270949999999992
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 0 ms",
      "numericValue": 4
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 28,
      "displayValue": "510 ms",
      "numericValue": 512.0000000000002
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 10, 2026	61/100	Level 3, Bot-Aware	Current report