Export Report
OVERALL SCORE
Level 3, Bot-Aware
- AI Discoverability 52 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 20 out of 100
- GEO, AIO and AEO 76 out of 100
- SEO 77 out of 100
- Performance and Accessibility 61 out of 100
What AI sees of your website
General Motors: Iconic Vehicles for Every Drive
GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.
Next step
Turn this report into a fix workflow
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 52 | Needs work | 9 | 14 | 1 | View details |
| Discoverability | 71 | Needs work | 5 | 4 | 0 | View details |
| Content Readiness | 46 | Priority fix | 3 | 7 | 1 | View details |
| Bot Access Control | 33 | Priority fix | 1 | 3 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 4 | 29 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 0 | 7 | 0 | View details |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 76 | Mostly ready | 7 | 2 | 11 | View details |
| GEO Readiness | 87 | Mostly ready | 3 | 0 | 3 | |
| AIO Readiness | 79 | Mostly ready | 3 | 1 | 3 | View details |
| AEO Readiness | 62 | Needs work | 1 | 1 | 5 | View details |
| SEO | 77 | Mostly ready | 8 | 3 | 0 | View details |
| SEO | 77 | Mostly ready | 8 | 3 | 0 | View details |
| Security & Trust | 20 | Priority fix | 5 | 4 | 0 | View details |
| Security & Trust | 20 | Priority fix | 1 | 4 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 61 | Needs work | 20 | 6 | 0 | View details |
| Performance | 49 | Priority fix | 15 | 5 | 0 | View details |
| Accessibility | 84 | Mostly ready | 5 | 1 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
51 items need attention
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
Needs attention
API Catalog
Issue
The API catalog endpoint did not return HTTP 2xx.
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
50 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
Needs attention
Content Signal
Issue
No Content Signal found in robots.txt
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
50 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
Needs attention
Link headers
Issue
No useful agent discovery Link headers were found.
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": []
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
Needs attention
OpenAPI discovery
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/openapi.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/swagger.yaml",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
50 Fail
AI DiscoverabilityDiscoverabilityEstablished
Sitemap
Sitemap is missing or incomplete.
Needs attention
Sitemap
Issue
No valid XML sitemap found at checked locations: https://www.gm.com/sitemap.xml, https://www.gm.com/sitemap_index.xml, https://www.gm.com/sitemap-index.xml.
Why it matters
Sitemaps help crawlers and agents discover canonical URLs, updated pages, and deeper content that may not be obvious from the homepage navigation.
Check name
Sitemap
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Publish a sitemap and reference it from robots.txt.
Result
Sitemap is missing or incomplete.
Evidence
{
"checked": [
"https://www.gm.com/sitemap.xml",
"https://www.gm.com/sitemap_index.xml",
"https://www.gm.com/sitemap-index.xml"
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
50 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
Needs attention
Web Bot Auth request signing
Issue
Web Bot Auth request signing was not found at the expected path.
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
Needs attention
Content-Security-Policy
Issue
Content-Security-Policy is missing or incomplete.
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
HSTS header
HSTS header is missing or incomplete.
Needs attention
HSTS header
Issue
HSTS header is missing or incomplete.
Why it matters
HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.
Check name
HSTS header
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Require HTTPS for repeat visits with Strict-Transport-Security.
Result
HSTS header is missing or incomplete.
Evidence
{
"header": "strict-transport-security",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
Needs attention
Markdown negotiation
Issue
Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html"
},
"issue": "Content-Type \"text/html\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 12698,
"excerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
Needs attention
MCP Server Card
Issue
MCP Server Card was not found at the expected path.
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
Needs attention
mcp.json
Issue
mcp.json was not found at the expected path.
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
Referrer-Policy
Referrer-Policy is missing or incomplete.
Needs attention
Referrer-Policy
Issue
Referrer-Policy is missing or incomplete.
Why it matters
Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.
Check name
Referrer-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Limit how much referrer data leaves the site.
Result
Referrer-Policy is missing or incomplete.
Evidence
{
"header": "referrer-policy",
"value": null
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
Needs attention
Semantic HTML
Issue
Semantic HTML is incomplete: missing <main> landmark; skipped heading levels; 2 links missing accessible names; 2 buttons missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing); missing alt text on >10% of images.
Details
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": false,
"nav": true,
"footer": true,
"meaningfulH1": true,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": false,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a href=\"https://www.gm.com\" data-dtm=\"global nav\" class=\"brand-logo stat-logo\"><svg width=\"55\" height=\"55\" alt=\"GM Logo\" title=\"GM\" viewBox=\"0 0 54 55\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"><path d=\"M24.6285 40.4839H43.9691V37.0484H24.6285V40.4839ZM50.5549 46.4516V8.54839C50.5549 5.51613 48.9846 3.93548 45.9401 3.93548H8.04392C4.99941 3.93548 3.42908 5.51613 3.42908 8.54839V46.4032C3.42908 49.4355 4.99941 51.0161 8.04392 51.0161H45.892C48.9846 51.0645 50.5549 49.5 50.5549 46.4677V46.45",
"<a class=\"stat-text-link\" data-dtm=\"learn more:general motors known\" target=\"_blank\"></a>"
],
"inaccessibleButtons": [
"<button role=\"search\" href=\"https://www.gm.com/search\" onclick=\"window.open($(this).attr('href') + '#query=' + encodeURIComponent($('.search-form .search__input').val()), '_self'); return false;\" data-dtm=\"search\" class=\"js-search-button stat-icon-link\"><i alt=\"Search logo\" class=\"fa-sharp fa-regular fa-magnifying-glass\"></i></button>",
"<button type=\"button\" class=\"button button--reset hero__pause js-Pause\"> <i class=\"fa-sharp fa-solid fa-pause\"></i> </button>"
],
"missingAutocompleteInputs": [
"<input type=\"text\" role=\"searchbox\" name=\"search\" data-dtm=\"search\" id=\"search-keyword\" placeholder=\"Search\" onkeydown=\"if (event.keyCode == '13') {$('.js-search-button stat-icon-link').trigger('click'); }\" class=\"search__input js-search-input stat-input-field\">"
],
"imagesMissingAlt": [
"<img src=\"/content/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells/jcr:content/image.img.jpg/1764614500750.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">",
"<img src=\"/content/Pages/topic/us/en/2025/oct/1010-GM-unveils-logo-Hudsons-Detroit-building/jcr:content/image.img.jpg/1763598406260.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">",
"<img src=\"/content/Pages/news/us/en/2025/oct/1009-2027-Chevrolet-Bolt/jcr:content/image.img.jpg/1778249231760.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">",
"<img src=\"/etc/designs/gbs/components/footer/view/gmcom/v4/img/ad-choices-icon.png\" style=\"width: 15px; height: 15px; border: 0px !important; display: inline !important; vertical-align: inherit !important; padding-right: 5px !important;\">",
"<img src=\"https://s.amazon-adsystem.com/iu3?pid=c3b33cb9-13c4-479a-bdb0-d75404ed77c1&event=PageView\" width=\"1\" height=\"1\" border=\"0\">",
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1374279196218583&ev=PageView&noscript=1\">"
],
"skippedHeadingLevels": [
"h5: View the full breadth of our portfolio",
"h1: General Motors — The one for every drive",
"h2: Amazing vehicles make headlines",
"h4: GM wins Fast Company “Next Big Thing in Tech” award for LMR battery cells...",
"h4: GM unveils logo on new Hudson’s Detroit building...",
"h4: It’s back: Introducing the 2027 Chevrolet Bolt...",
"h2: It’s the one that’s right for you.",
"h2: We make it. You love to drive it.",
"h4: Chevrolet",
"h4: Buick",
"h4: GMC",
"h4: Cadillac",
"h2: Become a GM Rewards Cardmember",
"h2: Engineered for today and tomorrow",
"h2: Bring your drive",
"h2: Iconic apparel from the brands you love to drive",
"h4: Shop",
"h4: Owners",
"h4: Finance",
"h4: Partners",
"h4: Legal"
]
},
"counts": {
"h1": 1,
"headings": 21,
"links": 141,
"inaccessibleLinks": 2,
"buttons": 29,
"inaccessibleButtons": 2,
"images": 35,
"imagesWithAlt": 29,
"autocompleteInputs": 1,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 1
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
Needs attention
WebMCP manifest
Issue
WebMCP manifest was not found at the expected path.
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
25 Fail
Security & TrustSecurity & TrustEstablished
X-Content-Type-Options
X-Content-Type-Options is missing or incomplete.
Needs attention
X-Content-Type-Options
Issue
X-Content-Type-Options is missing or incomplete.
Why it matters
X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.
Check name
X-Content-Type-Options
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Prevent MIME sniffing for browser-loaded resources.
Result
X-Content-Type-Options is missing or incomplete.
Evidence
{
"header": "x-content-type-options",
"value": null
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
Needs attention
A2A Agent Card
Issue
A2A Agent Card was not found at the expected path.
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
Needs attention
Agent Skills index
Issue
Agent Skills index was not found at the expected path.
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
Needs attention
agent.json
Issue
agent.json was not found at the expected path.
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
Needs attention
agents.json
Issue
agents.json was not found at the expected path.
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
19 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
Needs attention
Content freshness signals
Issue
Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
25/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": "Tue, 09 Jun 2026 23:51:15 GMT",
"schemaDates": [],
"metaDateCount": 0,
"timeDateCount": 0
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Needs attention
DNS-AID Agent Discovery
Issue
No DNS-AID entrypoint records were found under _agents.
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "www.gm.com",
"probes": [
{
"name": "_index._agents.www.gm.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.www.gm.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "www.gm.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
},
{
"name": "gm.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Validate resource body".
13 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Validate resource body".
Needs attention
llms.txt
Issue
llms.txt response did not match the expected shape. content too short (4/80 chars minimum); no links found.
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
50/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Validate resource body".
Validation steps
Validate resource body
llms.txt response did not match the expected shape. content too short (4/80 chars minimum); no links found.
Evidence
{
"failedStep": "validate",
"steps": [
{
"id": "fetch",
"title": "Fetch discovery resource",
"status": "pass",
"evidence": {
"path": "/llms.txt",
"statusCode": 200,
"contentType": "text/plain"
}
},
{
"id": "validate",
"title": "Validate resource body",
"status": "fail",
"evidence": {
"valid": false,
"issue": "llms.txt response did not match the expected shape. content too short (4/80 chars minimum); no links found.",
"compatibleContentType": true,
"hasTitle": true,
"contentLength": 4,
"linkCount": 0,
"links": [],
"rawExcerpt": "# test"
},
"issue": "llms.txt response did not match the expected shape. content too short (4/80 chars minimum); no links found.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Needs attention
WebMCP
Issue
WebMCP declarative annotations need fixes.
Details
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="search"> is missing a label.<input name="search"> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.<select> is missing a name attribute.<select> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 179,
"interactiveWithTags": 0,
"totalCount": 180,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"search\"> is missing a label.",
"<input name=\"search\"> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 20,
"issues": [
"<input name=\"search\"> is missing a label.",
"<input name=\"search\"> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"search\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"search\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
},
{
"type": "code",
"value": "<select> is missing a name attribute."
},
{
"type": "code",
"value": "<select> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 179,
"interactiveWithTags": 0,
"totalCount": 180,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"search\"> is missing a label.",
"<input name=\"search\"> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 179,
"interactiveWithTags": 0,
"totalCount": 180,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"search\"> is missing a label.",
"<input name=\"search\"> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description.",
"<select> is missing a name attribute.",
"<select> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
9 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 40/100 and needs a fix.
Needs attention
AIO: Source and trust signals
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/company/about-us",
"text": "About us",
"html": "<a data-dtm=\"global nav\" href=\"/company/about-us\" class=\"item stat-text-link\">About us</a>"
},
{
"href": "/company/us-operations",
"text": "U.S. Operations",
"html": "<a data-dtm=\"global nav\" href=\"/company/us-operations\" class=\"item stat-text-link\">U.S. Operations</a>"
},
{
"href": "/company/leadership",
"text": "Leadership",
"html": "<a data-dtm=\"global nav\" href=\"/company/leadership\" class=\"item stat-text-link\">Leadership</a>"
},
{
"href": "https://www.gmcompanystore.com/?evar25=gm_com_nav",
"text": "GM Apparel & Lifestyle",
"html": "<a data-dtm=\"global nav\" href=\"https://www.gmcompanystore.com/?evar25=gm_com_nav\" target=\"_blank\" class=\"item stat-text-link\">GM Apparel & Lifestyle</a>"
},
{
"href": "https://www.gm.com/company/about-us",
"text": "Discover GM",
"html": "<a href=\"https://www.gm.com/company/about-us\" class=\"button button--secondary stat-button-link\" data-dtm=\"masthead\">Discover GM</a>"
},
{
"href": "https://news.gm.com/home.detail.html/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells.html",
"text": "GM wins Fast Company “Next Big Thing in Tech” award for LMR battery cells...",
"html": "<a href=\"https://news.gm.com/home.detail.html/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells.html\" data-dtm=\"headlines\" target=\"_blank\" class=\"mol-item__link stat-image-link\"><div class=\"mol-item__wrap\"><div class=\"mol-item__image gradient--v4\"><img src=\"/content/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells/jcr:content/image.img.jpg/1764614500750.jpg\" data-dtm=\"headlines\" class=\"mol-item__fil..."
},
{
"href": "https://www.chevrolet.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_1\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Chevrolet.jpg\", imageTitle: \"Card_Chevrolet\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_1\\/channelbox\\/par\\/image_470919324\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/chevy-white-logo.png\", imageTitle: \"chevy\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); Start your adventure Chevrolet Built for strength and dependability, Chevrolet is the perfect partner for all of your everyday adventures.",
"html": "<a href=\"https://www.chevrolet.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_content/p..."
},
{
"href": "https://www.buick.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_2\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Buick.jpg\", imageTitle: \"Card_Buick\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_2\\/channelbox\\/par\\/image_1263421753\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/buick-white-logo.png\", imageTitle: \"buick\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); BE EXCEPTIONAL Buick Exceptional by design, Buick delivers luxury into your daily life — because every drive is worth celebrating.",
"html": "<a href=\"https://www.buick.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 stat-image-link gradient gradient--v3\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_content/par/c..."
},
{
"href": "https://www.gmc.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_1\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_GMC.jpg\", imageTitle: \"Card_GMC\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_1\\/channelbox\\/par\\/image_1586375302\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/gmc-white-logo.png\", imageTitle: \"gmc\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); Conquer the journey GMC Rugged and refined, GMC puts you in command with professional grade capability and next-level craftsmanship.",
"html": "<a href=\"https://www.gmc.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_conte..."
},
{
"href": "https://www.cadillac.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_2\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Cadillac.jpg\", imageTitle: \"Card_Cadillac\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_2\\/channelbox\\/par\\/image_1018179945\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/cadillac-white-logo.png\", imageTitle: \"cadillac\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); REIMAGINE WHAT’S POSSIBLE Cadillac Bold, beautiful, and always intriguing, Cadillac sets the standard for style with effortlessly sophisticated features.",
"html": "<a href=\"https://www.cadillac.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_..."
},
{
"href": "https://www.gmcompanystore.com/?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Shop now",
"html": "<a href=\"https://www.gmcompanystore.com/?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" target=\"_blank\" class=\"button button--secondary custom-m-r stat-button-link\" data-dtm=\"iconic apparel\" style=\"--m-r:18px\">Shop now</a>"
},
{
"href": "https://www.gmcompanystore.com/products/gm-bomber-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GM Collegiate Bomber Jacket",
"html": "<a href=\"https://www.gmcompanystore.com/products/gm-bomber-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GM Collegiate Bomber Jacket</a>"
},
{
"href": "https://www.gmcompanystore.com/products/buick-lite-trail-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Buick Richardson Lite Trail Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/buick-lite-trail-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Buick Richardson Lite Trail Cap</a>"
},
{
"href": "https://www.gmcompanystore.com/products/chevy-trucks-carhartt-shoreline-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Chevy Trucks Carhartt Shoreline Jacket",
"html": "<a href=\"https://www.gmcompanystore.com/products/chevy-trucks-carhartt-shoreline-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Chevy Trucks Carhartt Shoreline Jacket</a>"
},
{
"href": "https://www.gmcompanystore.com/products/two-tone-value-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GMC Two Tone Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/two-tone-value-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GMC Two Tone Cap</a>"
},
{
"href": "https://www.gmcompanystore.com/products/cadillac-coffee-mug?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Cadillac Coffee Mug",
"html": "<a href=\"https://www.gmcompanystore.com/products/cadillac-coffee-mug?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Cadillac Coffee Mug</a>"
},
{
"href": "https://www.gmcompanystore.com/products/gm-access-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GM Five-Panel Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/gm-access-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GM Five-Panel Cap</a>"
},
{
"href": "https://www.linkedin.com/company/general-motors/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/general-motors/\" target=\"_blank\" title=\"LinkedIn\" alt=\"LinkedIn\" data-dtm=\"footer\" class=\"stat-icon-link\"><i class=\"fa-brands fa-linkedin-in\"></i></a>"
},
{
"href": "https://www.gmcompanystore.com/?evar25=gm_com_footer",
"text": "GM Apparel & Lifestyle",
"html": "<a href=\"https://www.gmcompanystore.com/?evar25=gm_com_footer\" target=\"_blank\" data-dtm=\"footer:shop\" class=\"stat-text-link\">GM Apparel & Lifestyle</a>"
},
{
"href": "https://www.gm.com/company/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.gm.com/company/contact-us\" data-dtm=\"footer\" class=\"stat-text-link\">Contact Us</a>"
}
],
"contactLinks": [
{
"href": "https://www.gm.com/company/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.gm.com/company/contact-us\" data-dtm=\"footer\" class=\"stat-text-link\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://www.gm.com/privacy-statement",
"text": "Privacy Statement",
"html": "<a href=\"https://www.gm.com/privacy-statement\" data-dtm=\"footer:legal\" class=\"stat-text-link\">Privacy Statement</a>"
},
{
"href": "https://www.gm.com/privacy-statement#Retention",
"text": "Retention Schedule",
"html": "<a href=\"https://www.gm.com/privacy-statement#Retention\" data-dtm=\"footer:legal\" class=\"stat-text-link\">Retention Schedule</a>"
},
{
"href": "https://www.gm.com/consumer-privacy",
"text": "Your Privacy Choices & Opt-Out Rights",
"html": "<a href=\"https://www.gm.com/consumer-privacy\" data-dtm=\"footer:legal\" class=\"stat-text-link\"><img src=\"/etc/designs/gbs/components/footer/view/gmcom/v4/img/privacyoptions.png\" alt=\"Your Privacy Choices & Opt-Out Rights logo\" class=\"privacy\">Your Privacy Choices & Opt-Out Rights</a>"
}
],
"score": 40,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
5 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Needs attention
AEO: Answer evidence and trust
Issue
Missing AIO trust signals: author, publisher, freshnessDate.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
40/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 40/100 and needs a fix.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": false,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher",
"freshnessDate"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [],
"visibleDates": [],
"aboutLinks": [
{
"href": "/company/about-us",
"text": "About us",
"html": "<a data-dtm=\"global nav\" href=\"/company/about-us\" class=\"item stat-text-link\">About us</a>"
},
{
"href": "/company/us-operations",
"text": "U.S. Operations",
"html": "<a data-dtm=\"global nav\" href=\"/company/us-operations\" class=\"item stat-text-link\">U.S. Operations</a>"
},
{
"href": "/company/leadership",
"text": "Leadership",
"html": "<a data-dtm=\"global nav\" href=\"/company/leadership\" class=\"item stat-text-link\">Leadership</a>"
},
{
"href": "https://www.gmcompanystore.com/?evar25=gm_com_nav",
"text": "GM Apparel & Lifestyle",
"html": "<a data-dtm=\"global nav\" href=\"https://www.gmcompanystore.com/?evar25=gm_com_nav\" target=\"_blank\" class=\"item stat-text-link\">GM Apparel & Lifestyle</a>"
},
{
"href": "https://www.gm.com/company/about-us",
"text": "Discover GM",
"html": "<a href=\"https://www.gm.com/company/about-us\" class=\"button button--secondary stat-button-link\" data-dtm=\"masthead\">Discover GM</a>"
},
{
"href": "https://news.gm.com/home.detail.html/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells.html",
"text": "GM wins Fast Company “Next Big Thing in Tech” award for LMR battery cells...",
"html": "<a href=\"https://news.gm.com/home.detail.html/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells.html\" data-dtm=\"headlines\" target=\"_blank\" class=\"mol-item__link stat-image-link\"><div class=\"mol-item__wrap\"><div class=\"mol-item__image gradient--v4\"><img src=\"/content/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells/jcr:content/image.img.jpg/1764614500750.jpg\" data-dtm=\"headlines\" class=\"mol-item__fil..."
},
{
"href": "https://www.chevrolet.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_1\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Chevrolet.jpg\", imageTitle: \"Card_Chevrolet\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_1\\/channelbox\\/par\\/image_470919324\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/chevy-white-logo.png\", imageTitle: \"chevy\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); Start your adventure Chevrolet Built for strength and dependability, Chevrolet is the perfect partner for all of your everyday adventures.",
"html": "<a href=\"https://www.chevrolet.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_content/p..."
},
{
"href": "https://www.buick.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_2\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Buick.jpg\", imageTitle: \"Card_Buick\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown\\/par_2\\/channelbox\\/par\\/image_1263421753\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/buick-white-logo.png\", imageTitle: \"buick\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); BE EXCEPTIONAL Buick Exceptional by design, Buick delivers luxury into your daily life — because every drive is worth celebrating.",
"html": "<a href=\"https://www.buick.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 stat-image-link gradient gradient--v3\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_content/par/c..."
},
{
"href": "https://www.gmc.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_1\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_GMC.jpg\", imageTitle: \"Card_GMC\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_1\\/channelbox\\/par\\/image_1586375302\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/gmc-white-logo.png\", imageTitle: \"gmc\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); Conquer the journey GMC Rugged and refined, GMC puts you in command with professional grade capability and next-level craftsmanship.",
"html": "<a href=\"https://www.gmc.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_conte..."
},
{
"href": "https://www.cadillac.com/?evar25=gm_com_we-make-it",
"text": "(function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_2\\/channelbox\\/par\\/image\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/Card_Cadillac.jpg\", imageTitle: \"Card_Cadillac\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); (function() { var imageDiv = document.getElementById(\"cq\\u002Dimage\\u002Djsp\\u002D\\/content\\/public\\/us\\/en\\/gm\\/home\\/jcr:content\\/par\\/channelbox_235465903\\/par\\/rown_114978880\\/par_2\\/channelbox\\/par\\/image_1018179945\"); var imageEvars = '{ imageLink: \"\", imageAsset: \"/content/dam/company/img/us/en/gmcom/v4/logos/cadillac-white-logo.png\", imageTitle: \"cadillac\\u002Dwhite\\u002Dlogo\" }'; var tagNodes = imageDiv.getElementsByTagName('A'); for (var i = 0; i < tagNodes.length; i++) { var link = tagNodes.item(i); link.setAttribute('onclick', 'CQ_Analytics.record({event: \"imageClick\", values: ' + imageEvars + ', collect: false, options: { obj: this }, componentPath: \"foundation\\/components\\/image\"})'); } })(); REIMAGINE WHAT’S POSSIBLE Cadillac Bold, beautiful, and always intriguing, Cadillac sets the standard for style with effortlessly sophisticated features.",
"html": "<a href=\"https://www.cadillac.com/?evar25=gm_com_we-make-it\" target=\"_blank\" data-dtm=\"we make it\" data-equalizer-watch class=\"card card--logo card--link gray-section image-ratio image-ratio--3-2 gradient gradient--v3 stat-image-link\" style=\"height: 419px;\"> <div class=\"parsys\"><div class=\"image parbase section\"> <div id=\"cq-image-jsp-/content/public/us/en/gm/home/jcr:content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image\"> <img src=\"/content/public/us/en/gm/home/_jcr_..."
},
{
"href": "https://www.gmcompanystore.com/?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Shop now",
"html": "<a href=\"https://www.gmcompanystore.com/?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" target=\"_blank\" class=\"button button--secondary custom-m-r stat-button-link\" data-dtm=\"iconic apparel\" style=\"--m-r:18px\">Shop now</a>"
},
{
"href": "https://www.gmcompanystore.com/products/gm-bomber-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GM Collegiate Bomber Jacket",
"html": "<a href=\"https://www.gmcompanystore.com/products/gm-bomber-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GM Collegiate Bomber Jacket</a>"
},
{
"href": "https://www.gmcompanystore.com/products/buick-lite-trail-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Buick Richardson Lite Trail Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/buick-lite-trail-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Buick Richardson Lite Trail Cap</a>"
},
{
"href": "https://www.gmcompanystore.com/products/chevy-trucks-carhartt-shoreline-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Chevy Trucks Carhartt Shoreline Jacket",
"html": "<a href=\"https://www.gmcompanystore.com/products/chevy-trucks-carhartt-shoreline-jacket?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Chevy Trucks Carhartt Shoreline Jacket</a>"
},
{
"href": "https://www.gmcompanystore.com/products/two-tone-value-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GMC Two Tone Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/two-tone-value-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GMC Two Tone Cap</a>"
},
{
"href": "https://www.gmcompanystore.com/products/cadillac-coffee-mug?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "Cadillac Coffee Mug",
"html": "<a href=\"https://www.gmcompanystore.com/products/cadillac-coffee-mug?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">Cadillac Coffee Mug</a>"
},
{
"href": "https://www.gmcompanystore.com/products/gm-access-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule",
"text": "GM Five-Panel Cap",
"html": "<a href=\"https://www.gmcompanystore.com/products/gm-access-cap?utm_source=gmcom&utm_medium=homepage&utm_campaign=merchmodule\" class=\"stat-text-link\" data-dtm=\"iconic apparel\" target=\"_blank\">GM Five-Panel Cap</a>"
},
{
"href": "https://www.linkedin.com/company/general-motors/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/general-motors/\" target=\"_blank\" title=\"LinkedIn\" alt=\"LinkedIn\" data-dtm=\"footer\" class=\"stat-icon-link\"><i class=\"fa-brands fa-linkedin-in\"></i></a>"
},
{
"href": "https://www.gmcompanystore.com/?evar25=gm_com_footer",
"text": "GM Apparel & Lifestyle",
"html": "<a href=\"https://www.gmcompanystore.com/?evar25=gm_com_footer\" target=\"_blank\" data-dtm=\"footer:shop\" class=\"stat-text-link\">GM Apparel & Lifestyle</a>"
},
{
"href": "https://www.gm.com/company/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.gm.com/company/contact-us\" data-dtm=\"footer\" class=\"stat-text-link\">Contact Us</a>"
}
],
"contactLinks": [
{
"href": "https://www.gm.com/company/contact-us",
"text": "Contact Us",
"html": "<a href=\"https://www.gm.com/company/contact-us\" data-dtm=\"footer\" class=\"stat-text-link\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://www.gm.com/privacy-statement",
"text": "Privacy Statement",
"html": "<a href=\"https://www.gm.com/privacy-statement\" data-dtm=\"footer:legal\" class=\"stat-text-link\">Privacy Statement</a>"
},
{
"href": "https://www.gm.com/privacy-statement#Retention",
"text": "Retention Schedule",
"html": "<a href=\"https://www.gm.com/privacy-statement#Retention\" data-dtm=\"footer:legal\" class=\"stat-text-link\">Retention Schedule</a>"
},
{
"href": "https://www.gm.com/consumer-privacy",
"text": "Your Privacy Choices & Opt-Out Rights",
"html": "<a href=\"https://www.gm.com/consumer-privacy\" data-dtm=\"footer:legal\" class=\"stat-text-link\"><img src=\"/etc/designs/gbs/components/footer/view/gmcom/v4/img/privacyoptions.png\" alt=\"Your Privacy Choices & Opt-Out Rights logo\" class=\"privacy\">Your Privacy Choices & Opt-Out Rights</a>"
}
],
"score": 40,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 79/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 79/100 and needs improvement.
Needs attention
GEO: Entity clarity
Issue
Title/H1 terms missing from description: general, motors, iconic, vehicles, one.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
79/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 79/100 and needs improvement.
Evidence
{
"title": "General Motors: Iconic Vehicles for Every Drive",
"h1": "General Motors — The one for every drive",
"description": "GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.",
"topicOverlap": 0.2857142857142857,
"topicTerms": [
"general",
"motors",
"iconic",
"vehicles",
"every",
"drive",
"one"
],
"descriptionTerms": [
"home",
"chevrolet",
"buick",
"gmc",
"cadillac",
"has",
"been",
"leading",
"auto",
"industry",
"over",
"century",
"see",
"create",
"vehicle",
"every",
"drive"
],
"missingFromDescription": [
"general",
"motors",
"iconic",
"vehicles",
"one"
],
"score": 79,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
Needs attention
AEO: Answer-first sections
Issue
7 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 7,
"passing": 0,
"failing": [
{
"heading": "Amazing vehicles make headlines",
"headingHtml": "<h2 style=\"text-align: center; margin-bottom:0;\">Amazing vehicles make headlines</h2>",
"firstParagraph": "Read more on GM News",
"paragraphHtml": "<p style=\"text-align:center;\"><a href=\"https://news.gm.com/home.html\" class=\"button stat-button-link\" target=\"_blank\" data-dtm=\"headlines\">Read more on GM News</a></p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "It’s the one that’s right for you.",
"headingHtml": "<h2 style=\"text-align: center;\">It’s the one that’s right for you.</h2>",
"firstParagraph": "2025 CHEVROLET CORVETTE STINGRAY",
"paragraphHtml": "<p class=\"brow\"><a href=\"https://www.chevrolet.com/performance/corvette?evar25=gm_com_homepage\" class=\"stat-text-link\" data-dtm=\"right for you\" target=\"_blank\"><strong>2025 CHEVROLET CORVETTE STINGRAY</strong></a></p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "We make it. You love to drive it.",
"headingHtml": "<h2 style=\"text-align: center;\">We make it. You love to drive it.</h2>",
"firstParagraph": "We have an obsession with performance, and a feel for the road we’ve fine-tuned for over a century. It’s how we deliver iconic vehicles across our family of brands — including the one for you.",
"paragraphHtml": "<p style=\"text-align: center;\">We have an obsession with performance, and a feel for the road we’ve fine-tuned for over a century. It’s how we deliver iconic vehicles across our family of brands — including the one for you.</p>",
"words": 36,
"direct": false,
"issue": "First paragraph is 36 words and does not look like a concise direct answer."
},
{
"heading": "Become a GM Rewards Cardmember",
"headingHtml": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\"><b>Become a GM Rewards Cardmember</b></h2>",
"firstParagraph": "Earn 30,000 bonus points after spending $1,000 on your GM Rewards™ Mastercard® from Barclays in the first 90 days of account opening. Terms apply.",
"paragraphHtml": "<p class=\"custom-m-b\" style=\"--m-b: 24px\">Earn 30,000 bonus points after spending $1,000 on your GM Rewards<sup>™</sup> Mastercard<sup>®</sup> from Barclays in the first 90 days of account opening. Terms apply.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Engineered for today and tomorrow",
"headingHtml": "<h2 class=\"underline callout\"><span></span><span>Engineered for today and tomorrow</span></h2>",
"firstParagraph": "A car should be built to go the distance with you. It’s why we design every new feature and technology to make your drive safe, easier, and more enjoyable for years to come.",
"paragraphHtml": "<p>A car should be built to go the distance with you. It’s why we design every new feature and technology to make your drive safe, easier, and more enjoyable for years to come.</p>",
"words": 34,
"direct": false,
"issue": "First paragraph is 34 words and does not look like a concise direct answer."
},
{
"heading": "Bring your drive",
"headingHtml": "<h2 class=\"underline callout responsive--headline\"><span></span><span>Bring your drive</span></h2>",
"firstParagraph": "Join us in crafting the innovations that move and connect people to what matters",
"paragraphHtml": "<p class=\"custom-p-t mobile-move-below\" style=\"--p-t:24px;\">Join us in crafting the innovations that move and connect people to what matters</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Iconic apparel from the brands you love to drive",
"headingHtml": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\">Iconic apparel from the brands you love to drive</h2>",
"firstParagraph": "Whether it’s everyday apparel, elevated outerwear, or must-have collectibles, find the perfect way to celebrate your love of GM, Chevrolet, Cadillac, GMC, Buick and beyond through the GM Company Store.",
"paragraphHtml": "<p class=\"custom-m-b\" style=\"--m-b: 24px\">Whether it’s everyday apparel, elevated outerwear, or must-have collectibles, find the perfect way to celebrate your love of GM, Chevrolet, Cadillac, GMC, Buick and beyond through the GM Company Store.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
Needs attention
GEO: Explanatory content depth
Issue
5 explanatory paragraph(s) could be stronger for citation or AI extraction.
Details
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 5,
"citablePassages": 0,
"failingCandidateParagraphs": [
{
"index": 44,
"heading": "H2: Iconic apparel from the brands you love to drive",
"text": "General Motors (GM) is one of the world's leading automotive manufacturers with iconic vehicle brands like Chevrolet, Buick, GMC, and Cadillac. We’ve been shaping the future of driving since 1908: building trusted vehicles, pioneering technologies, and delivering innovation at scale. With our unmatched breadth and expanding portfolio, we’re creating the one for every drive and working toward a future with zero cra...",
"words": 70,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (70 words; target 80-220)."
],
"html": "<p>General Motors (GM) is one of the world's leading automotive manufacturers with iconic vehicle brands like <a class=\"stat-text-link\" data-dtm=\"learn more:general motors known\" href=\"https://www.chevrolet.com/?evar25=gm_com_faq\" target=\"_blank\">Chevrolet</a>, <a href=\"https://www.buick.com/?evar25=gm_com_faq\" target=\"_blank\">Buick</a>, <a class=\"stat-text-link\" data-dtm=\"learn more:general motors known\" href=\"https://www.gmc.com/?evar25=gm_com_faq\" target=\"_blank\">GMC</a>, and <a..."
},
{
"index": 45,
"heading": "H2: Iconic apparel from the brands you love to drive",
"text": "A GM vehicle isn’t just a car—it’s the one that’s right for you. With over a century of design and engineering excellence, GM creates vehicles that fit real lives and real journeys. Our vehicles combine groundbreaking innovation with intuitive features to deliver unmatched safety and enduring quality. It’s not just built to drive; it’s built for excellence.",
"words": 63,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (63 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>A GM vehicle isn’t just a car—it’s the one that’s right for you. With over a century of design and engineering excellence, GM creates vehicles that fit real lives and real journeys. Our vehicles combine groundbreaking innovation with intuitive features to deliver unmatched safety and enduring quality. It’s not just built to drive; it’s built for excellence.</p>"
},
{
"index": 46,
"heading": "H2: Iconic apparel from the brands you love to drive",
"text": "General Motors (GM) was founded on September 16, 1908, in Flint, Michigan by William Durant. GM has a rich heritage and has been shaping the automotive industry with transformative innovations for over a century. Grounded in Alfred Sloan’s vision of creating “a car for every purse and purpose,” GM continues to enable choice for consumers with a broad range of vehicles for every journey.",
"words": 65,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (65 words; target 80-220)."
],
"html": "<p>General Motors (GM) was founded on September 16, 1908, in Flint, Michigan by <a class=\"stat-text-link\" data-dtm=\"learn more:general motors founded\" href=\"https://www.gm.com/heritage/durant\">William Durant</a>. GM has a <a class=\"stat-text-link\" data-dtm=\"learn more:general motors founded\" href=\"https://www.gm.com/heritage\">rich heritage</a> and has been shaping the automotive industry with transformative innovations for over a century. Grounded in Alfred Sloan’s vision of creating &..."
},
{
"index": 47,
"heading": "H2: Iconic apparel from the brands you love to drive",
"text": "GM makes vehicles across four brands — Chevrolet, Buick, GMC, and Cadillac. GM’s portfolio includes retail vehicles for people’s everyday lives, commercial vehicles to support businesses, and performance vehicles for winning on the race track. GM offers electric vehicles (EV), internal combustion engines (ICE), and advanced driver assistance systems (ADAS).",
"words": 51,
"hasEvidence": false,
"reasons": [
"Too short for a citation-ready passage (51 words; target 80-220).",
"Missing a named source, statistic, date, percentage, report, or other evidence signal."
],
"html": "<p>GM makes vehicles across four brands — <a class=\"stat-text-link\" data-dtm=\"learn more:general motors make\" href=\"https://www.chevrolet.com/?evar25=gm_com_faq\" target=\"_blank\">Chevrolet</a>, <a href=\"https://www.buick.com/?evar25=gm_com_faq\">Buick</a>, <a class=\"stat-text-link\" data-dtm=\"learn more:general motors make\" href=\"https://www.gmc.com/?evar25=gm_com_faq\" target=\"_blank\">GMC</a>, and <a class=\"stat-text-link\" data-dtm=\"learn more:general motors make\" href=\"https://www.c..."
},
{
"index": 49,
"heading": "H2: Iconic apparel from the brands you love to drive",
"text": "GM’s culture is inclusive, collaborative, and driven by purpose. With 20+ teams across design, engineering, software and more, our employees are shaping the innovations that move people and connect them to what matters most. We’re building a future with zero crashes, zero tailpipe emissions, and zero congestion —and we need bold thinkers to help get us there. If you’re ready to make a real impact, explore careers...",
"words": 72,
"hasEvidence": true,
"reasons": [
"Too short for a citation-ready passage (72 words; target 80-220)."
],
"html": "<p>GM’s culture is inclusive, collaborative, and driven by purpose. With 20+ teams across design, engineering, software and more, our employees are shaping the innovations that move people and connect them to what matters most. We’re building a future with <a class=\"stat-text-link\" data-dtm=\"learn more:work at general motors\" href=\"https://www.gm.com/impact/driving-big-change\">zero crashes, zero tailpipe emissions, and zero congestion</a> —and we need bold thinkers to hel..."
}
],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Question-led structure
AEO: Question-led structure scored 50/100 and needs improvement.
Needs attention
AEO: Question-led structure
Issue
7 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Question-led structure
Score
50/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Question-led structure scored 50/100 and needs improvement.
Evidence
{
"h2Count": 7,
"questionH2s": [],
"hasFaq": true,
"score": 50,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 70/100 and needs improvement.
Needs attention
AIO: Page experience for AIO
Issue
32 image(s) are missing width/height attributes. 24 possible modal/interstitial element(s) detected.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 70/100 and needs improvement.
Evidence
{
"viewportContent": "initial-scale=1, minimum-scale=1",
"visibleWords": 1252,
"htmlBytes": 286781,
"imagesMissingDimensions": [
{
"src": "https://cf-images.us-east-1.prod.boltdns.net/v1/static/5819061474001/c4214740-8078-4f47-8364-6c5a4365995a/65abebe0-1b45-4f31-a0ea-1b055379c155/1280x720/match/image.jpg",
"width": "",
"height": "",
"loading": "lazy",
"html": "<img loading=\"lazy\" alt src=\"https://cf-images.us-east-1.prod.boltdns.net/v1/static/5819061474001/c4214740-8078-4f47-8364-6c5a4365995a/65abebe0-1b45-4f31-a0ea-1b055379c155/1280x720/match/image.jpg\">"
},
{
"src": "/content/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells/jcr:content/image.img.jpg/1764614500750.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/Pages/topic/us/en/2025/oct/1014-GM-wins-Fast-Company-Next-Big-Thing-Tech-award-LMR-battery-cells/jcr:content/image.img.jpg/1764614500750.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">"
},
{
"src": "/content/Pages/topic/us/en/2025/oct/1010-GM-unveils-logo-Hudsons-Detroit-building/jcr:content/image.img.jpg/1763598406260.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/Pages/topic/us/en/2025/oct/1010-GM-unveils-logo-Hudsons-Detroit-building/jcr:content/image.img.jpg/1763598406260.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">"
},
{
"src": "/content/Pages/news/us/en/2025/oct/1009-2027-Chevrolet-Bolt/jcr:content/image.img.jpg/1778249231760.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/Pages/news/us/en/2025/oct/1009-2027-Chevrolet-Bolt/jcr:content/image.img.jpg/1778249231760.jpg\" data-dtm=\"headlines\" class=\"mol-item__file stat-image-link\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-corvette.png",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-800\" class=\"vehicle\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-corvette.png\" alt=\"Top view of an orange Chevrolet Corvette Stingray sports car with visible engine and aerodynamic design\" style=\"transform: translate3d(0px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-100\" class=\"whitebar\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif\" alt=\"white bar\" style=\"transform: translate3d(0px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-enclave.png",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-800\" class=\"vehicle\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-enclave.png\" alt=\"Front three-quarter view of the Ocean Blue Metallic 2025 Buick Enclave with LED lights and mesh grille.\" style=\"transform: translate3d(800px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-100\" class=\"whitebar\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif\" alt=\"white bar\" style=\"transform: translate3d(100px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-canyon.png",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-800\" class=\"vehicle\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-canyon.png\" alt=\"Three-quarter view of the Onyx Black 2025 GMC Canyon AT4 midsize pickup in showing open bed and rugged off-road stance.\" style=\"transform: translate3d(800px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-100\" class=\"whitebar\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif\" alt=\"white bar\" style=\"transform: translate3d(100px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-escalade-iq.png",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-800\" class=\"vehicle\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/vehicle-escalade-iq.png\" alt=\"Front view of 2025 Cadillac Escalade IQ in Celestial Blue, front view showing illuminated grille and vertical LED headlamps.\" style=\"transform: translate3d(800px, 0px, 0px);\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif",
"width": "",
"height": "",
"loading": "",
"html": "<img data-swiper-parallax=\"-100\" class=\"whitebar\" src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/vehicle-carousel/whitebar.gif\" alt=\"white bar\" style=\"transform: translate3d(100px, 0px, 0px);\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image.img.jpg/Card_Chevrolet.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image.img.jpg/Card_Chevrolet.jpg\" alt=\"Front view of 2025 Chevrolet Silverado ZR2 kicking up dust off-road at sunset with mountains in background.\" title=\"Card_Chevrolet\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image_470919324.img.png/chevy-white-logo.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_1/channelbox/par/image_470919324.img.png/chevy-white-logo.png\" alt=\"Chevrolet logo\" title=\"chevy-white-logo\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image.img.jpg/Card_Buick.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image.img.jpg/Card_Buick.jpg\" alt=\"Sleek blue metallic 2025 Buick Envista driving on highway at night with palm trees and buildings in background.\" title=\"Card_Buick\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image_1263421753.img.png/buick-white-logo.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown/par_2/channelbox/par/image_1263421753.img.png/buick-white-logo.png\" alt=\"Buick logo\" title=\"buick-white-logo\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image.img.jpg/Card_GMC.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image.img.jpg/Card_GMC.jpg\" alt=\"2026 GMC Sierra EV Denali at sunset, front three-quarter view in open landscape with signature LED lighting.\" title=\"Card_GMC\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image_1586375302.img.png/gmc-white-logo.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_1/channelbox/par/image_1586375302.img.png/gmc-white-logo.png\" alt=\"GMC logo\" title=\"gmc-white-logo\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image.img.jpg/Card_Cadillac.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image.img.jpg/Card_Cadillac.jpg\" alt=\"Front view of 2025 Cadillac Escalade IQ at dusk with LED lights reflected in water, set in modern cityscape.\" title=\"Card_Cadillac\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image_1018179945.img.png/cadillac-white-logo.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_235465903/par/rown_114978880/par_2/channelbox/par/image_1018179945.img.png/cadillac-white-logo.png\" alt=\"Cadillac logo\" title=\"cadillac-white-logo\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_1926069656/par/rown/par_1/channelbox/par/image.img.png/GM-rewards_desktop.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_1926069656/par/rown/par_1/channelbox/par/image.img.png/GM-rewards_desktop.png\" alt=\"White rewards card with GM and Mastercard logos, on a bright blue background.\" title=\"GM-rewards_desktop\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_37366572/par/rown/par_1/channelbox/par/image.img.jpg/Wheel.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_37366572/par/rown/par_1/channelbox/par/image.img.jpg/Wheel.jpg\" alt=\"Close-up of green 2025 Cadillac CT5-V wheel in motion on track, showing red Brembo brake calipers and V-Series badge.\" title=\"Wheel\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_37366572/par/rown/par_2/channelbox/par/image.img.jpg/Blur.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_37366572/par/rown/par_2/channelbox/par/image.img.jpg/Blur.jpg\" alt=\"Blurry view of trees passing by on the side of the road through the window of a moving vehicle\" title=\"Blur\" class=\"cq-dd-image\">"
},
{
"src": "/content/public/us/en/gm/home/_jcr_content/par/channelbox_1842681463/par/rown/par_2/channelbox/par/image.img.jpg/Careers.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/public/us/en/gm/home/_jcr_content/par/channelbox_1842681463/par/rown/par_2/channelbox/par/image.img.jpg/Careers.jpg\" alt=\"Automotive designer sculpts clay model of a vehicle by hand. refining the vehicle's frame in an automotive design studio.\" title=\"Careers\" class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch1.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch1.jpg\" alt=\"Black Collegiate Bomber Jacket With General Motors Text on Chest. It Has Button-Up Front, Side Pickets, and Ribbed Cuffs\" title class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch2.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch2.jpg\" alt=\"Gray Baseball Cap with Buick Logo, Curved Brim, and Visible Stitching\" title class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch3.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch3.jpg\" alt=\"Black Hooded Jacket with Chevrolet Trucks and Carhartt Logos on Chest. Rugged, Outdoor-Ready Design and Multiple Zippers\" title class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch4.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch4.jpg\" alt=\"Dark Blue Baseball Cap with Gray Brim and Black Cap. Red GMC logo on Front.\" title class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch5.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch5.jpg\" alt=\"Black Ceramic Mug with Sleek Design and White Cadillac Logo on Front.\" title class=\"cq-dd-image\">"
},
{
"src": "/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch6.jpg",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/content/dam/company/img/us/en/gmcom/v4_webready/Homepage/merchandise/Merch6.jpg\" alt=\"Black Cap with White General Motors Logo on Front.\" title class=\"cq-dd-image\">"
},
{
"src": "/etc/designs/gbs/components/footer/view/gmcom/v4/img/privacyoptions.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/etc/designs/gbs/components/footer/view/gmcom/v4/img/privacyoptions.png\" alt=\"Your Privacy Choices & Opt-Out Rights logo\" class=\"privacy\">"
},
{
"src": "/etc/designs/gbs/components/footer/view/gmcom/v4/img/ad-choices-icon.png",
"width": "",
"height": "",
"loading": "",
"html": "<img src=\"/etc/designs/gbs/components/footer/view/gmcom/v4/img/ad-choices-icon.png\" style=\"width: 15px; height: 15px; border: 0px !important; display: inline !important; vertical-align: inherit !important; padding-right: 5px !important;\">"
}
],
"possibleDialogs": [
"<div class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"><div class=\"vjs-playback-rate-value\" id=\"vjs-playback-rate-value-label-homepageHero_component_350\">1x</div><button class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Playback Rate\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-describedby=\"vjs-playback-rate-value-label-homepageHero_component_350\"><span class=\"vjs-icon-place...",
"<button class=\"vjs-playback-rate vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Playback Rate\" aria-haspopup=\"true\" aria-expanded=\"false\" aria-describedby=\"vjs-playback-rate-value-label-homepageHero_component_350\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Playback Rate</span></button>",
"<div class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"><button class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Chapters\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Chapters</span></button><div class=\"vjs-menu\"><ul class=\"vjs-menu-content\"><li class=\"vjs-menu-title...",
"<button class=\"vjs-chapters-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Chapters\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Chapters</span></button>",
"<div class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"><button class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Descriptions\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Descriptions</span></button><div class=\"vjs-menu\"><ul class=\"vjs-menu-content\"><li class...",
"<button class=\"vjs-descriptions-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Descriptions\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Descriptions</span></button>",
"<div class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"><button class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Captions\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Captions</span></button><div class=\"vjs-menu\"><ul class=\"vjs-menu-content\"><li class=\"vjs-menu-ite...",
"<button class=\"vjs-subs-caps-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Captions\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Captions</span></button>",
"<div class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-control vjs-button vjs-hidden\"><button class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Audio Track\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Audio Track</span></button><div class=\"vjs-menu\"><ul class=\"vjs-menu-content\"><li class=\"vjs-menu-item...",
"<button class=\"vjs-audio-button vjs-menu-button vjs-menu-button-popup vjs-button\" type=\"button\" aria-disabled=\"false\" title=\"Audio Track\" aria-haspopup=\"true\" aria-expanded=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Audio Track</span></button>",
"<div class=\"vjs-error-display vjs-modal-dialog vjs-hidden \" tabindex=\"-1\" aria-describedby=\"homepageHero_component_554_description\" aria-hidden=\"true\" aria-label=\"Modal Window\" role=\"dialog\" aria-live=\"polite\"><p class=\"vjs-modal-dialog-description vjs-control-text\" id=\"homepageHero_component_554_description\">This is a modal window.</p><div class=\"vjs-modal-dialog-content\" role=\"document\"></div></div>",
"<p class=\"vjs-modal-dialog-description vjs-control-text\" id=\"homepageHero_component_554_description\">This is a modal window.</p>",
"<div class=\"vjs-modal-dialog-content\" role=\"document\"></div>",
"<div class=\"vjs-modal-dialog vjs-hidden vjs-text-track-settings\" tabindex=\"-1\" aria-describedby=\"homepageHero_component_560_description\" aria-hidden=\"true\" aria-label=\"Caption Settings Dialog\" role=\"dialog\" aria-live=\"polite\"><p class=\"vjs-modal-dialog-description vjs-control-text\" id=\"homepageHero_component_560_description\">Beginning of dialog window. Escape will cancel and close the window.</p><div class=\"vjs-modal-dialog-content\" role=\"document\"><div class=\"vjs-track-settings-colors\"><fiel...",
"<p class=\"vjs-modal-dialog-description vjs-control-text\" id=\"homepageHero_component_560_description\">Beginning of dialog window. Escape will cancel and close the window.</p>",
"<div class=\"vjs-modal-dialog-content\" role=\"document\"><div class=\"vjs-track-settings-colors\"><fieldset class=\"vjs-fg vjs-track-setting\"><legend id=\"captions-text-legend-homepageHero_component_560\">Text</legend><span class=\"vjs-text-color\"><label id=\"captions-foreground-color-homepageHero_component_560\" class=\"vjs-label\" for=\"vjs_select_587\">Color</label><select id=\"vjs_select_587\" aria-labelledby=\"captions-text-legend-homepageHero_component_560 captions-foreground-color-homepageHero_component...",
"<div class=\"vjs-player-info-modal vjs-modal-dialog vjs-hidden \" tabindex=\"-1\" aria-describedby=\"homepageHero_component_965_description\" aria-hidden=\"true\" aria-label=\"Player Information Dialog\" role=\"dialog\" aria-live=\"polite\"><button class=\"vjs-close-button vjs-control vjs-button\" type=\"button\" title=\"Close Modal Dialog\" aria-disabled=\"false\"><span class=\"vjs-icon-placeholder\" aria-hidden=\"true\"></span><span class=\"vjs-control-text\" aria-live=\"polite\">Close Modal Dialog</span></button><p cla...",
"<p class=\"vjs-modal-dialog-description vjs-control-text\" id=\"homepageHero_component_965_description\">This is a modal window. This modal can be closed by pressing the Escape key or activating the close button.</p>",
"<div class=\"vjs-modal-dialog-content\" role=\"document\"></div>",
"<div id=\"defmodal\" data-reveal=\"gd7d2j-reveal\" role=\"dialog\" aria-labelledby=\"dialog-title\" aria-describedby=\"dialog1-desc\" class=\"reveal\" aria-hidden=\"true\" data-yeti-box=\"defmodal\" data-resize=\"defmodal\"><div class=\"modal-header\"><button data-close aria-label=\"Close Window\" type=\"button\" class=\"close-button\"><i class=\"fa-sharp fa-regular fa-xmark\"></i></button></div> <div class=\"global-sites__popup-body\"><div><div><h3 id=\"dialog-title\"></h3> <div id=\"dialog-desc\" class=\"def-container\"></div...",
"<div class=\"modal-header\"><button data-close aria-label=\"Close Window\" type=\"button\" class=\"close-button\"><i class=\"fa-sharp fa-regular fa-xmark\"></i></button></div>",
"<div class=\"global-sites__popup-body\"><div><div><h3 id=\"dialog-title\"></h3> <div id=\"dialog-desc\" class=\"def-container\"></div></div></div></div>",
"<h3 id=\"dialog-title\"></h3>",
"<div id=\"dialog-desc\" class=\"def-container\"></div>"
],
"score": 70,
"weight": 10
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
Needs attention
AIO: Answer block readiness
Issue
7 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 7,
"passing": 0,
"failing": [
{
"heading": "Amazing vehicles make headlines",
"headingHtml": "<h2 style=\"text-align: center; margin-bottom:0;\">Amazing vehicles make headlines</h2>",
"firstParagraph": "Read more on GM News",
"paragraphHtml": "<p style=\"text-align:center;\"><a href=\"https://news.gm.com/home.html\" class=\"button stat-button-link\" target=\"_blank\" data-dtm=\"headlines\">Read more on GM News</a></p>",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "It’s the one that’s right for you.",
"headingHtml": "<h2 style=\"text-align: center;\">It’s the one that’s right for you.</h2>",
"firstParagraph": "2025 CHEVROLET CORVETTE STINGRAY",
"paragraphHtml": "<p class=\"brow\"><a href=\"https://www.chevrolet.com/performance/corvette?evar25=gm_com_homepage\" class=\"stat-text-link\" data-dtm=\"right for you\" target=\"_blank\"><strong>2025 CHEVROLET CORVETTE STINGRAY</strong></a></p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "We make it. You love to drive it.",
"headingHtml": "<h2 style=\"text-align: center;\">We make it. You love to drive it.</h2>",
"firstParagraph": "We have an obsession with performance, and a feel for the road we’ve fine-tuned for over a century. It’s how we deliver iconic vehicles across our family of brands — including the one for you.",
"paragraphHtml": "<p style=\"text-align: center;\">We have an obsession with performance, and a feel for the road we’ve fine-tuned for over a century. It’s how we deliver iconic vehicles across our family of brands — including the one for you.</p>",
"words": 36,
"direct": false,
"issue": "First paragraph is 36 words and does not look like a concise direct answer."
},
{
"heading": "Become a GM Rewards Cardmember",
"headingHtml": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\"><b>Become a GM Rewards Cardmember</b></h2>",
"firstParagraph": "Earn 30,000 bonus points after spending $1,000 on your GM Rewards™ Mastercard® from Barclays in the first 90 days of account opening. Terms apply.",
"paragraphHtml": "<p class=\"custom-m-b\" style=\"--m-b: 24px\">Earn 30,000 bonus points after spending $1,000 on your GM Rewards<sup>™</sup> Mastercard<sup>®</sup> from Barclays in the first 90 days of account opening. Terms apply.</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Engineered for today and tomorrow",
"headingHtml": "<h2 class=\"underline callout\"><span></span><span>Engineered for today and tomorrow</span></h2>",
"firstParagraph": "A car should be built to go the distance with you. It’s why we design every new feature and technology to make your drive safe, easier, and more enjoyable for years to come.",
"paragraphHtml": "<p>A car should be built to go the distance with you. It’s why we design every new feature and technology to make your drive safe, easier, and more enjoyable for years to come.</p>",
"words": 34,
"direct": false,
"issue": "First paragraph is 34 words and does not look like a concise direct answer."
},
{
"heading": "Bring your drive",
"headingHtml": "<h2 class=\"underline callout responsive--headline\"><span></span><span>Bring your drive</span></h2>",
"firstParagraph": "Join us in crafting the innovations that move and connect people to what matters",
"paragraphHtml": "<p class=\"custom-p-t mobile-move-below\" style=\"--p-t:24px;\">Join us in crafting the innovations that move and connect people to what matters</p>",
"words": 14,
"direct": false,
"issue": "First paragraph is 14 words and does not look like a concise direct answer."
},
{
"heading": "Iconic apparel from the brands you love to drive",
"headingHtml": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\">Iconic apparel from the brands you love to drive</h2>",
"firstParagraph": "Whether it’s everyday apparel, elevated outerwear, or must-have collectibles, find the perfect way to celebrate your love of GM, Chevrolet, Cadillac, GMC, Buick and beyond through the GM Company Store.",
"paragraphHtml": "<p class=\"custom-m-b\" style=\"--m-b: 24px\">Whether it’s everyday apparel, elevated outerwear, or must-have collectibles, find the perfect way to celebrate your love of GM, Chevrolet, Cadillac, GMC, Buick and beyond through the GM Company Store.</p>",
"words": 31,
"direct": false,
"issue": "First paragraph is 31 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 8
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 82/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 82/100 and needs improvement.
Needs attention
AEO: Entity and definition clarity
Issue
Entity or definition gaps: general, motors, iconic, vehicles, one.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
82/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 82/100 and needs improvement.
Evidence
{
"title": "General Motors: Iconic Vehicles for Every Drive",
"h1": "General Motors — The one for every drive",
"description": "GM is home to Chevrolet, Buick, GMC & Cadillac and has been leading the auto industry for over a century. See how we create a vehicle for every drive.",
"topicOverlap": 0.2857142857142857,
"definitionCount": 6,
"topicTerms": [
"general",
"motors",
"iconic",
"vehicles",
"every",
"drive",
"one"
],
"descriptionTerms": [
"home",
"chevrolet",
"buick",
"gmc",
"cadillac",
"has",
"been",
"leading",
"auto",
"industry",
"over",
"century",
"see",
"create",
"vehicle",
"every",
"drive"
],
"missingFromDescription": [
"general",
"motors",
"iconic",
"vehicles",
"one"
],
"score": 82,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer intent coverage
AEO: Answer intent coverage scored 70/100 and needs improvement.
Needs attention
AEO: Answer intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer intent coverage
Score
70/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer intent coverage scored 70/100 and needs improvement.
Evidence
{
"headings": [
{
"text": "Amazing vehicles make headlines",
"html": "<h2 style=\"text-align: center; margin-bottom:0;\">Amazing vehicles make headlines</h2>"
},
{
"text": "It’s the one that’s right for you.",
"html": "<h2 style=\"text-align: center;\">It’s the one that’s right for you.</h2>"
},
{
"text": "We make it. You love to drive it.",
"html": "<h2 style=\"text-align: center;\">We make it. You love to drive it.</h2>"
},
{
"text": "Become a GM Rewards Cardmember",
"html": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\"><b>Become a GM Rewards Cardmember</b></h2>"
},
{
"text": "Engineered for today and tomorrow",
"html": "<h2 class=\"underline callout\"><span></span><span>Engineered for today and tomorrow</span></h2>"
},
{
"text": "Bring your drive",
"html": "<h2 class=\"underline callout responsive--headline\"><span></span><span>Bring your drive</span></h2>"
},
{
"text": "Iconic apparel from the brands you love to drive",
"html": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\">Iconic apparel from the brands you love to drive</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "how",
"label": "How does General Motors: Iconic Vehicles for Every Drive work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "cost",
"label": "Is General Motors: Iconic Vehicles for Every Drive free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does General Motors: Iconic Vehicles for Every Drive compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "how",
"label": "How does General Motors: Iconic Vehicles for Every Drive work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "cost",
"label": "Is General Motors: Iconic Vehicles for Every Drive free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does General Motors: Iconic Vehicles for Every Drive compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 8
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Needs attention
AI context endpoint
Issue
AI context endpoint is informational for this page.
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Informational
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Query intent coverage
AIO: Query intent coverage is informational for this page.
Needs attention
AIO: Query intent coverage
Issue
Missing likely AI Overview intent sections: what, how, benefits, cost, compare.
Details
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Query intent coverage
Score
70/100
Status
informational
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Query intent coverage is informational for this page.
Evidence
{
"headings": [
{
"text": "Amazing vehicles make headlines",
"html": "<h2 style=\"text-align: center; margin-bottom:0;\">Amazing vehicles make headlines</h2>"
},
{
"text": "It’s the one that’s right for you.",
"html": "<h2 style=\"text-align: center;\">It’s the one that’s right for you.</h2>"
},
{
"text": "We make it. You love to drive it.",
"html": "<h2 style=\"text-align: center;\">We make it. You love to drive it.</h2>"
},
{
"text": "Become a GM Rewards Cardmember",
"html": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\"><b>Become a GM Rewards Cardmember</b></h2>"
},
{
"text": "Engineered for today and tomorrow",
"html": "<h2 class=\"underline callout\"><span></span><span>Engineered for today and tomorrow</span></h2>"
},
{
"text": "Bring your drive",
"html": "<h2 class=\"underline callout responsive--headline\"><span></span><span>Bring your drive</span></h2>"
},
{
"text": "Iconic apparel from the brands you love to drive",
"html": "<h2 class=\"custom-m-b headline--1\" style=\"--m-b: 24px\">Iconic apparel from the brands you love to drive</h2>"
}
],
"expected": [
{
"id": "what",
"label": "What is General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "how",
"label": "How does General Motors: Iconic Vehicles for Every Drive work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "cost",
"label": "Is General Motors: Iconic Vehicles for Every Drive free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does General Motors: Iconic Vehicles for Every Drive compare with alternatives?",
"pattern": {}
}
],
"missing": [
{
"id": "what",
"label": "What is General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "how",
"label": "How does General Motors: Iconic Vehicles for Every Drive work?",
"pattern": {}
},
{
"id": "benefits",
"label": "Why use General Motors: Iconic Vehicles for Every Drive?",
"pattern": {}
},
{
"id": "cost",
"label": "Is General Motors: Iconic Vehicles for Every Drive free or paid?",
"pattern": {}
},
{
"id": "compare",
"label": "How does General Motors: Iconic Vehicles for Every Drive compare with alternatives?",
"pattern": {}
}
],
"score": 70,
"weight": 4
}Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
Auth.md Agent Registration
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Needs attention
Auth.md Agent Registration
Issue
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=iso-8859-1" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Why it matters
Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.
Check name
Auth.md Agent Registration
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.
Result
Auth.md Agent Registration has an informational finding because the page appears to support authentication.
Validation steps
Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=iso-8859-1" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.
Evidence
{
"failedStep": "auth-md",
"steps": [
{
"id": "auth-md",
"title": "Fetch and validate /auth.md",
"status": "fail",
"evidence": {
"path": "/auth.md",
"ok": false,
"statusCode": 404,
"contentType": "text/html; charset=iso-8859-1",
"length": 380,
"validation": {
"valid": false,
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=iso-8859-1\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"compatibleContentType": false,
"contentLength": 367,
"hasRegisterInstructions": false,
"hasProtectedResourceLink": false,
"hasAuthorizationServerLink": false,
"mentionsIdentity": false,
"mentionsCredential": false,
"links": [
"//IETF//DTD",
"//EN",
"/title",
"/head",
"/h1",
"/p",
"/2.4.52",
"/address",
"/javascript",
"/7BNeABbAvP/kr/ZTIy5V3N/EmVOrcYLOkLuwr/SAsPOw/WEgIW/x1qazsB"
],
"rawExcerpt": "<!DOCTYPE HTML PUBLIC \"-//IETF//DTD HTML 2.0//EN\">\n<html><head>\n<title>404 Not Found</title>\n</head><body>\n<h1>Not Found</h1>\n<p>The requested URL was not found on this server.</p>\n<hr>\n<address>Apache/2.4.52 (Ubuntu) Server at www.gm.com Port 443</address>\n<script type=\"text/javascript\" src=\"/7BNeABbAvP/kr/ZTIy5V3N/EmVOrcYLOkLuwr/SAsPOw/WEgIW/x1qazsB\"></script></body></html>\n"
}
},
"issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=iso-8859-1\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
"howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
},
{
"id": "oauth-protected-resource",
"title": "Publish protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 83558,
"text": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"638\" >\n\t<meta property=\"og:url\" content=\"https://www.gm.com/public/us/en/gm/home/404.html\" >\n <meta property=\"og:type\" content=\"website\" >\n <meta property=\"og:title\" content=\"404 Page Not Found | General Motors\" >\n <meta property=\"og:description\" content=\"404 Page. We could not find the page you were trying to locate.\" >\n\n <script>\n \n document.documentElement.className+=' js';\n \n /*@cc_on(function(){var e=['abbr','article','aside','audio','canvas','details','figcaption','figure','footer','header','hgroup','mark','meter','nav','output','progress','section','summary','time','video'];for (var i = e.length; i-- > 0;) document.createElement(e[i]);})();@*/\n\t\tvar gnhdiag = gnhdiag || {};\n\t\tgnhdiag.server = '1b059';\n </script>\n\t\n <link href=\"/etc/designs/gbs.css\" rel=\"stylesheet\" type=\"text/css\"/>\n\n \n \n\n\t\n \n\n \n \n\n\n\n\t\n \n <script src=\"/etc/designs/gbs/sites/gmcom/theme/js/digitalData-gmcom-na-en-v1.6.js\"></script>\n<script src=\"//assets.adobedtm.com/launch-EN33243e35ee9d49cd92c7c7ff6b01db16.min.js\"></script>\n\n<meta name=\"google-site-verification\" content=\"Lv1PQpgbyJvGxySwCRLGg_xb8c5NQNg09IwdQCf2Vgk\" />\n \t\n\t\n\t\n\t<link rel=\"apple-touch-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n<link rel=\"apple-touch-icon\" sizes=\"16x16\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-16.png\">\n<link rel=\"apple-touch-icon\" sizes=\"32x32\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-32.png\">\n<link rel=\"apple-touch-icon\" sizes=\"120x120\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-120.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n<link rel=\"mask-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/favicon.svg\" color=\"#000\">\n<link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/favicon.ico\"/>\n<link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-16.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-32.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"120x120\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-120.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"152x152\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-152.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-180.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n\t\n\t<style>\n.footer-top-wrapper h2, .footer-top-wrapper .social-icons__wrapper {\n display: none;\n}\n.full-dark {\n background-color: #11365f !important;\n backgrou"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
},
{
"id": "agent-auth-block",
"title": "Validate agent_auth authorization metadata",
"status": "fail",
"evidence": {
"valid": false,
"issue": "OAuth authorization server metadata could not be fetched.",
"fetch": {
"ok": false,
"statusCode": 404,
"contentType": "text/html",
"length": 83558,
"text": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"638\" >\n\t<meta property=\"og:url\" content=\"https://www.gm.com/public/us/en/gm/home/404.html\" >\n <meta property=\"og:type\" content=\"website\" >\n <meta property=\"og:title\" content=\"404 Page Not Found | General Motors\" >\n <meta property=\"og:description\" content=\"404 Page. We could not find the page you were trying to locate.\" >\n\n <script>\n \n document.documentElement.className+=' js';\n \n /*@cc_on(function(){var e=['abbr','article','aside','audio','canvas','details','figcaption','figure','footer','header','hgroup','mark','meter','nav','output','progress','section','summary','time','video'];for (var i = e.length; i-- > 0;) document.createElement(e[i]);})();@*/\n\t\tvar gnhdiag = gnhdiag || {};\n\t\tgnhdiag.server = '2b053';\n </script>\n\t\n <link href=\"/etc/designs/gbs.css\" rel=\"stylesheet\" type=\"text/css\"/>\n\n \n \n\n\t\n \n\n \n \n\n\n\n\t\n \n <script src=\"/etc/designs/gbs/sites/gmcom/theme/js/digitalData-gmcom-na-en-v1.6.js\"></script>\n<script src=\"//assets.adobedtm.com/launch-EN33243e35ee9d49cd92c7c7ff6b01db16.min.js\"></script>\n\n<meta name=\"google-site-verification\" content=\"Lv1PQpgbyJvGxySwCRLGg_xb8c5NQNg09IwdQCf2Vgk\" />\n \t\n\t\n\t\n\t<link rel=\"apple-touch-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n<link rel=\"apple-touch-icon\" sizes=\"16x16\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-16.png\">\n<link rel=\"apple-touch-icon\" sizes=\"32x32\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-32.png\">\n<link rel=\"apple-touch-icon\" sizes=\"120x120\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-120.png\">\n<link rel=\"apple-touch-icon\" sizes=\"152x152\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-152.png\">\n<link rel=\"apple-touch-icon\" sizes=\"180x180\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-180.png\">\n<link rel=\"apple-touch-icon\" sizes=\"192x192\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n<link rel=\"mask-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/favicon.svg\" color=\"#000\">\n<link rel=\"icon\" type=\"image/x-icon\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/favicon.ico\"/>\n<link rel=\"icon\" type=\"image/png\" sizes=\"16x16\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-16.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"32x32\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-32.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"120x120\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-120.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"152x152\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-152.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"180x180\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-180.png\">\n<link rel=\"icon\" type=\"image/png\" sizes=\"192x192\" href=\"/content/dam/company/img/us/en/gmcom/v4_webready/favicons/icon-192.png\">\n\t\n\t<style>\n.footer-top-wrapper h2, .footer-top-wrapper .social-icons__wrapper {\n display: none;\n}\n.full-dark {\n background-color: #11365f !important;\n backgrou"
}
},
"issue": "OAuth authorization server metadata could not be fetched.",
"howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Needs attention
IndexNow key
Issue
IndexNow key is informational for this page.
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEstablished
OAuth / OIDC discovery
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Needs attention
OAuth / OIDC discovery
Issue
OAuth / OIDC discovery was not found at the expected path.
Why it matters
OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.
Check name
OAuth / OIDC discovery
Score
0/100
Status
informational
Category
Auth
Maturity
Established
Goal
Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.
Result
OAuth / OIDC discovery has an informational finding because the page appears to support authentication.
Validation steps
Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/openid-configuration",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
},
{
"path": "/.well-known/oauth-authorization-server",
"statusCode": 404,
"contentType": "text/html",
"length": 83558
}
]
},
"issue": "OAuth / OIDC discovery was not found at the expected path.",
"howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Informational
Agent Ease of UseAuthEmerging recommendation
OAuth Protected Resource
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Needs attention
OAuth Protected Resource
Issue
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Why it matters
Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.
Check name
OAuth Protected Resource
Score
0/100
Status
informational
Category
Auth
Maturity
Emerging recommendation
Goal
Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.
Result
OAuth Protected Resource has an informational finding because the page appears to support authentication.
Validation steps
Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch protected resource metadata",
"status": "fail",
"evidence": {
"path": "/.well-known/oauth-protected-resource",
"statusCode": 404,
"contentType": "text/html"
},
"issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/oauth-protected-resource JSON."
},
{
"id": "metadata",
"title": "Validate protected resource metadata",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!DOCTYPE html PUBLIC \"-//W3C//DTD XHTML 1.0 Strict//EN\" \"http://www.w3.org/TR/xhtml1/DTD/xhtml1-strict.dtd\">\n<html xmlns=\"http://www.w3.org/1999/xhtml\" lang=\"en\" >\n\n \n\n\n\n\n\n\n\n\n\n\n\n\n<head>\n <meta charset=\"utf-8\" />\n <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n <meta name=\"viewport\" content=\"initial-scale=1, minimum-scale=1\"> \n <title>404 Page Not Found | General Motors</title>\n <link rel=\"canonical\" href=\"https://www.gm.com/404.html\"/>\n \n <meta name=\"keywords\" content=\"\" />\n <meta name=\"description\" content=\"404 Page. We could not find the page you were trying to locate.\" />\n\n\t<meta property=\"og:image\" content=\"https://www.gm.com/content/public/us/en/gm/jcr:content/image.img.png/1760035950532.png\" >\n <meta property=\"og:image:width\" content=\"6"
},
"issue": "Response is not valid JSON.",
"howToFix": "Publish resource and authorization_servers as absolute URLs."
},
{
"id": "resource-identity",
"title": "Validate protected resource identity",
"status": "fail",
"evidence": {
"expectedResource": "https://www.gm.com"
},
"issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
"howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
},
{
"id": "protected-route-challenge",
"title": "Probe protected API Bearer challenge",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/admin/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.gm.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/admin/summary",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.gm.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
},
{
"path": "/api/scans",
"statusCode": 404,
"wwwAuthenticate": {
"valid": false,
"present": false
},
"expectedMetadataUrl": "https://www.gm.com/.well-known/oauth-protected-resource",
"metadataUrlMatches": true,
"resourceMatchesRequestContext": true
}
]
},
"issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
"howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
}
],
"authApplicability": {
"supportsAuth": true,
"score": 3,
"signals": [
{
"source": "link:href",
"weight": 3,
"match": "auth link"
}
]
},
"resourceFetchSucceeded": false
}Performance and AccessibilityAccessibilityBrowser audit
`[aria-*]` attributes do not match their roles
100 Fail
Performance and AccessibilityAccessibilityBrowser audit
`[aria-*]` attributes do not match their roles
Check name
`[aria-*]` attributes do not match their roles
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr)."
}Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
33 Fail
Performance and AccessibilityBest PracticesBrowser audit
Browser errors were logged to the console
Check name
Browser errors were logged to the console
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)
Evidence
{
"description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
33 Fail
SEOSEOBrowser audit
Image elements do not have `[alt]` attributes
Check name
Image elements do not have `[alt]` attributes
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).
Evidence
{
"description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}Performance and AccessibilityBest PracticesBrowser audit
Issues were logged in the `Issues` panel in Chrome Devtools
33 Fail
Performance and AccessibilityBest PracticesBrowser audit
Issues were logged in the `Issues` panel in Chrome Devtools
Check name
Issues were logged in the `Issues` panel in Chrome Devtools
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Fix guidance
Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue.
Evidence
{
"description": "Issues logged to the `Issues` panel in Chrome Devtools indicate unresolved problems. They can come from network request failures, insufficient security controls, and other browser concerns. Open up the Issues panel in Chrome DevTools for more details on each issue."
}SEOSEOBrowser audit
Links are not crawlable
33 Fail
SEOSEOBrowser audit
Links are not crawlable
Check name
Links are not crawlable
Score
0/100
Status
fail
Device
desktop
Category
SEO
Fix guidance
Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)
Evidence
{
"description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}SEOSEOBrowser audit
Links do not have descriptive text
33 Fail
SEOSEOBrowser audit
Links do not have descriptive text
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
1 link found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "1 link found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
33 Fail
Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
Check name
Uses deprecated APIs
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Estimated savings
2 warnings found
Fix guidance
Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).
Evidence
{
"displayValue": "2 warnings found",
"description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}Performance and AccessibilityPerformanceBrowser audit
Font display
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Font display
Check name
Font display
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 40 ms
Fix guidance
Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 40 ms",
"description": "Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks)."
}Performance and AccessibilityPerformanceBrowser audit
Image optimization
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Image optimization
Check name
Image optimization
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "image-aspect-ratio",
"title": "Displays images with incorrect aspect ratio",
"score": 0
}
]
}Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Legacy JavaScript
Check name
Legacy JavaScript
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 52 KiB
Fix guidance
Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 52 KiB",
"description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
20 Fail
Performance and AccessibilityPerformanceBrowser audit
Use efficient cache lifetimes
Check name
Use efficient cache lifetimes
Score
0/100
Status
fail
Device
desktop
Category
Performance
Estimated savings
Est savings of 639 KiB
Fix guidance
A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 639 KiB",
"description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
9 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
Check name
Loading performance
Score
54/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "speed-index",
"title": "Speed Index",
"score": 1,
"displayValue": "6.0 s",
"numericValue": 6026.084940262146
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 52,
"displayValue": "340 ms",
"numericValue": 338
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 69,
"displayValue": "190 ms",
"numericValue": 194
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 10 ms",
"numericValue": 6
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 8,
"displayValue": "5.0 s",
"numericValue": 5001.1349024159745
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "20 ms",
"numericValue": 19.871775
},
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 67,
"displayValue": "1.3 s",
"numericValue": 1321.0339997958965
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 38,
"displayValue": "5.1 s",
"numericValue": 5141.138741102608
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 50/100 | Level 3, Bot-Aware | Current report |