CanAgentUse

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https://www.grove.co/

SCANNED

Jun 10, 2026, 9:08 PM

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https://www.grove.co/

SCANNED

Jun 10, 2026, 9:08:56 PMJun 10, 2026, 9:08 PM

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53/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Eco-Friendly Home Essentials & Healthier Living | Grove Collaborative

Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of vetted brands. Every order meets strict...

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	39	Priority fix	10	14	0	View details
Discoverability	29	Priority fix	2	7	0	View details
Content Readiness	53	Needs work	7	4	0	View details
Bot Access Control	33	Priority fix	1	3	0	View details
Agent Ease of Use	6	Priority fix	8	30	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	4	8	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	67	Needs work	5	3	12	View details
GEO Readiness	77	Mostly ready	1	0	5
AIO Readiness	58	Needs work	2	2	3	View details
AEO Readiness	64	Needs work	2	1	4	View details
SEO	77	Mostly ready	8	3	0	View details
SEO	77	Mostly ready	8	3	0	View details
Security & Trust	80	Mostly ready	8	1	0	View details
Security & Trust	80	Mostly ready	4	1	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	68	Needs work	21	5	2	View details
Performance	62	Needs work	15	4	2	View details
Accessibility	79	Mostly ready	6	1	0	View details

Prioritized recommendations

Issues ranked by score impact

50 items need attention

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

100 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "block-all-mixed-content; frame-ancestors 'none'; upgrade-insecure-requests;"
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

50 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html\n  lang=\"en\"\n  class=\"text-base text-primary\"\n  style=\"\n    --height-header: 62px;\n    --height-header-total: calc(var(--height-header) + var(--height-announce-bar));\n    --height-announce-bar: 0px;\n    --height-breadcrumbs: 44px;\n    --height-mega-menu-l1: 0px;\n    \n    \n      --height-free-shipping-progress-bar: 60px;\n    \n    \n      --height-customer-status-widget: 0px;\n    \n  \"\n>\n  <head>\n    <title>\n      \n        404 Not Found | Grove Collaborative\n      \n    </title>\n\n    <meta charset=\"utf-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n    \n\n    <link rel=\"canonical\" href=\"https://www.grove.co/404\">\n\n    <link href=\"//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2?v=48009145727387454771776981435\" as=\"font\" crossorigin=\"an"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html\n  lang=\"en\"\n  class=\"text-base text-primary\"\n  style=\"\n    --height-header: 62px;\n    --height-header-total: calc(var(--height-header) + var(--height-announce-bar));\n    --height-announce-bar: 0px;\n    --height-breadcrumbs: 44px;\n    --height-mega-menu-l1: 0px;\n    \n    \n      --height-free-shipping-progress-bar: 60px;\n    \n    \n      --height-customer-status-widget: 0px;\n    \n  \"\n>\n  <head>\n    <title>\n      \n        404 Not Found | Grove Collaborative\n      \n    </title>\n\n    <meta charset=\"utf-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n    \n\n    <link rel=\"canonical\" href=\"https://www.grove.co/404\">\n\n    <link href=\"//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2?v=48009145727387454771776981435\" as=\"font\" crossorigin=\"an"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE html>\n<html lang='en'>\n<head>\n    <meta charset='utf-8' />\n    <meta content='no-cache' http-equiv='Cache-Control' />\n    <meta content='IE=edge' http-equiv='X-UA-Compatible' />\n    <meta name=\"viewport\" content=\"width=device-width\">\n    <meta name=\"robots\" content=\"noindex\">\n    <meta name=\"prerender-status-code\" content=\"404\">\n    <link href='https://res.cloudinary.com/epantry/image/upload/f_auto,q_auto/v1545168951/global/Grove_Symbol_Favicon_Big.png' type='image/x-icon' rel='shortcut icon' />\n\n    <title>Hmm, we're having trouble finding that page...</title>\n\n    <link href=\"https://s3-us-west-2.amazonaws.com/epantry-error-pages/error.css\" rel=\"stylesheet\" />\n\n    <script type=\"text/javascript\">\n        window.analytics=window.analytics||[],window.analytics.methods=[\"identify"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "\n<!DOCTYPE html>\n<html lang='en'>\n<head>\n    <meta charset='utf-8' />\n    <meta content='no-cache' http-equiv='Cache-Control' />\n    <meta content='IE=edge' http-equiv='X-UA-Compatible' />\n    <meta name=\"viewport\" content=\"width=device-width\">\n    <meta name=\"robots\" content=\"noindex\">\n    <meta name=\"prerender-status-code\" content=\"404\">\n    <link href='https://res.cloudinary.com/epantry/image/upload/f_auto,q_auto/v1545168951/global/Grove_Symbol_Favicon_Big.png' type='image/x-icon' rel='shortcut icon' />\n\n    <title>Hmm, we're having trouble finding that page...</title>\n\n    <link href=\"https://s3-us-west-2.amazonaws.com/epantry-error-pages/error.css\" rel=\"stylesheet\" />\n\n    <script type=\"text/javascript\">\n        window.analytics=window.analytics||[],window.analytics.methods=[\"identify"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": true,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": ""
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

33 Fail

Needs attention

Content freshness signals

Failed check

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence

{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: 1 links missing accessible names; 14 buttons missing accessible names.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": true,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/collections/brand-8greens\" data-heap-content-click data-tapcart-action=\"collection_link:489444180280\" class=\"aspect-[4/3] overflow-hidden\"> <img src=\"//www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414\" width=\"3000\" height=\"2250\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=100 100w, //www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=200 200w, //www.grove.co/cdn/shop/files/App_HP_Card_"
    ],
    "inaccessibleButtons": [
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute left-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"prev\" x-on:click.prevent=\"scrollPrev\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M10.0002 11.9999L6 7.99971L10.0025 3.99719\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>",
      "<button class=\"absolute right-2 top-0 hidden h-full p-2 text-khaki-dark disabled:cursor-not-allowed disabled:text-khaki max-lg:hidden\" disabled type=\"button\" x-ref=\"next\" x-on:click.prevent=\"scrollNext\"> <svg class=\"h-5 w-5\" xmlns=\"http://www.w3.org/2000/svg\" width=\"16\" height=\"16\" viewBox=\"0 0 16 16\" fill=\"none\"> <path d=\"M5.99984 4.00012L10 8.00029L5.99748 12.0028\" stroke=\"currentColor\" stroke-width=\"1.6\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </button>"
    ],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [
      "<img src=\"//www.grove.co/cdn/shop/files/Widget_1___Evergreen_Brief_Interim_Hero_-_Why_Grove_Logged-Out.png?v=1776187288\" width=\"3000\" height=\"2200\" loading=\"eager\" srcset=\"//www.grove.co/cdn/shop/files/Widget_1___Evergreen_Brief_Interim_Hero_-_Why_Grove_Logged-Out.png?v=1776187288&amp;width=100 100w, //www.grove.co/cdn/shop/files/Widget_1___Evergreen_Brief_Interim_Hero_-_Why_Grove_Logged-Out.png?v=1776187288&amp;width=200 200w, //www.grove.co/cdn/shop/files/Widget_1___Evergreen_Brief_Interim_Her",
      "<img src=\"//www.grove.co/cdn/shop/files/Frame_1_5269859e-ac75-46d4-8d5e-d2b331cffddc.png?v=1776188223\" width=\"238\" height=\"238\" srcset=\"//www.grove.co/cdn/shop/files/Frame_1_5269859e-ac75-46d4-8d5e-d2b331cffddc.png?v=1776188223&amp;width=100 100w, //www.grove.co/cdn/shop/files/Frame_1_5269859e-ac75-46d4-8d5e-d2b331cffddc.png?v=1776188223&amp;width=200 200w, //www.grove.co/cdn/shop/files/Frame_1_5269859e-ac75-46d4-8d5e-d2b331cffddc.png?v=1776188223&amp;width=400 400w, //www.grove.co/cdn/shop/file",
      "<img src=\"//www.grove.co/cdn/shop/files/Frame_2_352a1a8e-4bf0-4c00-b178-79a5ddbf5484.png?v=1776188223\" width=\"238\" height=\"238\" srcset=\"//www.grove.co/cdn/shop/files/Frame_2_352a1a8e-4bf0-4c00-b178-79a5ddbf5484.png?v=1776188223&amp;width=100 100w, //www.grove.co/cdn/shop/files/Frame_2_352a1a8e-4bf0-4c00-b178-79a5ddbf5484.png?v=1776188223&amp;width=200 200w, //www.grove.co/cdn/shop/files/Frame_2_352a1a8e-4bf0-4c00-b178-79a5ddbf5484.png?v=1776188223&amp;width=400 400w, //www.grove.co/cdn/shop/file",
      "<img src=\"//www.grove.co/cdn/shop/files/Frame_3_701e23af-de04-40fe-a39f-636fa8ee1a29.png?v=1776188223\" width=\"238\" height=\"238\" srcset=\"//www.grove.co/cdn/shop/files/Frame_3_701e23af-de04-40fe-a39f-636fa8ee1a29.png?v=1776188223&amp;width=100 100w, //www.grove.co/cdn/shop/files/Frame_3_701e23af-de04-40fe-a39f-636fa8ee1a29.png?v=1776188223&amp;width=200 200w, //www.grove.co/cdn/shop/files/Frame_3_701e23af-de04-40fe-a39f-636fa8ee1a29.png?v=1776188223&amp;width=400 400w, //www.grove.co/cdn/shop/file",
      "<img src=\"//www.grove.co/cdn/shop/files/Logo-1PercentforPlanet.png?v=1780682259&amp;width=300\" width=\"300\" height=\"150\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Logo-1PercentforPlanet.png?v=1780682259&amp;width=100 100w, //www.grove.co/cdn/shop/files/Logo-1PercentforPlanet.png?v=1780682259&amp;width=200 200w, //www.grove.co/cdn/shop/files/Logo-1PercentforPlanet.png?v=1780682259&amp;width=400 400w, //www.grove.co/cdn/shop/files/Logo-1PercentforPlanet.png?v=1780682259&amp;width=800 800",
      "<img src=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_SPF.png?v=1779979387\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_SPF.png?v=1779979387&amp;width=100 100w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_SPF.png?v=1779979387&amp;width=200 200w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_SPF.png?v=1779979387&amp;width=400 400w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_SPF.png?v=1779979387",
      "<img src=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Camping.png?v=1779979388\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Camping.png?v=1779979388&amp;width=100 100w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Camping.png?v=1779979388&amp;width=200 200w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Camping.png?v=1779979388&amp;width=400 400w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Camp",
      "<img src=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Pest.png?v=1779979381\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Pest.png?v=1779979381&amp;width=100 100w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Pest.png?v=1779979381&amp;width=200 200w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Pest.png?v=1779979381&amp;width=400 400w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Pest.png?v=17799",
      "<img src=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Road_trips_7d19fdff-ed4b-4dc5-9323-c7d929b57069.png?v=1779979319\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Road_trips_7d19fdff-ed4b-4dc5-9323-c7d929b57069.png?v=1779979319&amp;width=100 100w, //www.grove.co/cdn/shop/files/Shop_By_Summer_Adventure_Road_trips_7d19fdff-ed4b-4dc5-9323-c7d929b57069.png?v=1779979319&amp;width=200 200w, //www.grove.co/cdn/shop/files/Shop_By_S",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Daily_hydration.png?v=1779980271\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Daily_hydration.png?v=1779980271&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Daily_hydration.png?v=1779980271&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Daily_hydration.png?v=1779980271&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Daily_hydration.png?v=1779980271&amp;width=800 ",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Performance_hydration.png?v=1779980270\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Performance_hydration.png?v=1779980270&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Performance_hydration.png?v=1779980270&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Performance_hydration.png?v=1779980270&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Performance_hydration.p",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Functional_hydration_b529da99-a1c3-4525-a19a-d35c36e52162.png?v=1779980318\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Functional_hydration_b529da99-a1c3-4525-a19a-d35c36e52162.png?v=1779980318&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Functional_hydration_b529da99-a1c3-4525-a19a-d35c36e52162.png?v=1779980318&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Functional_hyd",
      "<img src=\"//www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414\" width=\"3000\" height=\"2250\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=100 100w, //www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=200 200w, //www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=400 400w, //www.grove.co/cdn/shop/files/App_HP_Card_-_8Greens.gif?v=1779987414&amp;width=800 800w, //www.grove.co",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Shaving_cream.png?v=1779988179\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Shaving_cream.png?v=1779988179&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Shaving_cream.png?v=1779988179&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Shaving_cream.png?v=1779988179&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Shaving_cream.png?v=1779988179&amp;width=800 800w, //ww",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Recycled-plastic_razors.png?v=1779988180\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Recycled-plastic_razors.png?v=1779988180&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Recycled-plastic_razors.png?v=1779988180&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Recycled-plastic_razors.png?v=1779988180&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Recycled-plasti",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Post-shave_skincare.png?v=1779988179\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Post-shave_skincare.png?v=1779988179&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Post-shave_skincare.png?v=1779988179&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Post-shave_skincare.png?v=1779988179&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Post-shave_skincare.png?v=17799",
      "<img src=\"//www.grove.co/cdn/shop/files/HP_card_-_Ultima.png?v=1776872779\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/HP_card_-_Ultima.png?v=1776872779&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP_card_-_Ultima.png?v=1776872779&amp;width=200 200w, //www.grove.co/cdn/shop/files/HP_card_-_Ultima.png?v=1776872779&amp;width=400 400w, //www.grove.co/cdn/shop/files/HP_card_-_Ultima.png?v=1776872779&amp;width=800 800w, //www.grove.co/cdn/shop/files/HP_card_-",
      "<img src=\"//www.grove.co/cdn/shop/files/Meet_Our_Chief_Medical_Advisor_8472b78e-3a22-4502-bbeb-bce001f0eff9.png?v=1777388731\" width=\"3000\" height=\"2200\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/Meet_Our_Chief_Medical_Advisor_8472b78e-3a22-4502-bbeb-bce001f0eff9.png?v=1777388731&amp;width=100 100w, //www.grove.co/cdn/shop/files/Meet_Our_Chief_Medical_Advisor_8472b78e-3a22-4502-bbeb-bce001f0eff9.png?v=1777388731&amp;width=200 200w, //www.grove.co/cdn/shop/files/Meet_Our_Chief_Medical_A",
      "<img src=\"//www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-153de5c7c47a.png?v=1776865511&amp;width=100\" width=\"100\" height=\"61\" loading=\"lazy\" srcset=\"//www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-153de5c7c47a.png?v=1776865511&amp;width=100 100w, //www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-153de5c7c47a.png?v=1776865511&amp;width=200 200w, //www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-15",
      "<img src=\"//www.grove.co/cdn/shop/files/Vector.png?crop=center&amp;height=24&amp;v=1776196359&amp;width=24\" srcset=\"//www.grove.co/cdn/shop/files/Vector.png?crop=center&amp;height=24&amp;v=1776196359&amp;width=24 24w\" width=\"24\" height=\"24\" class=\"object-contain\">",
      "<img src=\"//www.grove.co/cdn/shop/files/Facebook-Logo---white-Copy.png?crop=center&amp;height=24&amp;v=1776197984&amp;width=24\" srcset=\"//www.grove.co/cdn/shop/files/Facebook-Logo---white-Copy.png?crop=center&amp;height=24&amp;v=1776197984&amp;width=24 24w\" width=\"24\" height=\"24\" class=\"object-contain\">",
      "<img src=\"//www.grove.co/cdn/shop/files/Tiktok.svg?crop=center&amp;height=24&amp;v=1776280534&amp;width=24\" srcset=\"//www.grove.co/cdn/shop/files/Tiktok.svg?crop=center&amp;height=24&amp;v=1776280534&amp;width=24 24w\" width=\"24\" height=\"24\" class=\"object-contain\">",
      "<img src=\"//www.grove.co/cdn/shop/files/Vector_01571ee7-5b68-40ee-81ea-931762509c71.png?crop=center&amp;height=24&amp;v=1776280636&amp;width=24\" srcset=\"//www.grove.co/cdn/shop/files/Vector_01571ee7-5b68-40ee-81ea-931762509c71.png?crop=center&amp;height=24&amp;v=1776280636&amp;width=24 24w\" width=\"24\" height=\"24\" class=\"object-contain\">",
      "<img src=\"//www.grove.co/cdn/shop/files/YouTube.svg?crop=center&amp;height=24&amp;v=1776280662&amp;width=24\" srcset=\"//www.grove.co/cdn/shop/files/YouTube.svg?crop=center&amp;height=24&amp;v=1776280662&amp;width=24 24w\" width=\"24\" height=\"24\" class=\"object-contain\">"
    ],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 1,
    "headings": 147,
    "links": 2345,
    "inaccessibleLinks": 1,
    "buttons": 306,
    "inaccessibleButtons": 14,
    "images": 615,
    "imagesWithAlt": 591,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 2,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4264
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "length": 0
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

20 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

20 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": []
}

AI DiscoverabilityDiscoverabilityEstablished

JSON-LD present

JSON-LD present is missing or incomplete.

20 Fail

Needs attention

JSON-LD present

Failed check

Issue

No JSON-LD blocks found.

Why it matters

JSON-LD is a low-friction structured data format that agents can extract without interpreting page presentation or microdata markup.

Check name

JSON-LD present

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose schema.org JSON-LD so AI search systems can parse page entities.

Result

JSON-LD present is missing or incomplete.

Evidence

{
  "blocks": 0,
  "validBlocks": 0,
  "schemaContextBlocks": 0,
  "errors": [],
  "documents": [],
  "nodes": []
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

20 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "https://cdn.shopify.com",
            "rel": "preconnect"
          },
          {
            "url": "//www.grove.co/cdn/shop/t/586/assets/bundle.theme.css?v=172270180884501585531781063564",
            "rel": "preload"
          },
          {
            "url": "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2?v=48009145727387454771776981435",
            "rel": "preload"
          },
          {
            "url": "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Medium-Pro.woff2?v=42772557760832736031776981433",
            "rel": "preload"
          },
          {
            "url": "//www.grove.co/cdn/shop/files/Widget_1___Evergreen_Brief_Interim_Hero_-_Why_Grove_Logged-Out.png?v=1776187288",
            "rel": "preload"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

20 Fail

Needs attention

Organization / WebSite schema

Failed check

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence

{
  "found": [],
  "allTypes": []
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.grove.co",
        "probes": [
          {
            "name": "_index._agents.www.grove.co",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.grove.co",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.grove.co",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "grove.co",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="q"> is missing tool-param-description.
<input name="contact[email]"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 720,
        "interactiveWithTags": 0,
        "totalCount": 722,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 2,
        "issues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"q\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"contact[email]\"> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 2,
        "formsWithTags": 0,
        "totalInteractive": 720,
        "interactiveWithTags": 0,
        "totalCount": 722,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"q\"> is missing tool-param-description.",
          "<input name=\"contact[email]\"> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 2,
    "formsWithTags": 0,
    "totalInteractive": 720,
    "interactiveWithTags": 0,
    "totalCount": 722,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"q\"> is missing tool-param-description.",
      "<input name=\"contact[email]\"> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Structured Markdown body".

11 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Markdown response is missing a heading.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

67/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Structured Markdown body".

Validation steps

Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "markdown-content",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/markdown; charset=utf-8"
      },
      "issue": "Content-Type \"text/markdown; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "pass",
      "evidence": {
        "vary": "Accept, accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept, accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 206028,
        "excerpt": "<!doctype html>\n<html\n  lang=\"en\"\n  class=\"text-base text-primary\"\n  style=\"\n    --height-header: 62px;\n    --height-header-total: calc(var(--height-header) + var(--height-announce-bar));\n    --height-announce-bar: 0px;\n    --height-breadcr",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 0/100 and needs a fix.

10 Fail

Needs attention

AIO: Visible structured data match

Failed check

Issue

No JSON-LD structured data was detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

0/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 0/100 and needs a fix.

Evidence

{
  "schemaCount": 0,
  "mismatches": [],
  "score": 0,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.bcorporation.net/en-us/find-a-b-corp/company/grove-collaborative",
      "text": "",
      "html": "<a href=\"https://www.bcorporation.net/en-us/find-a-b-corp/company/grove-collaborative\" class=\"SkyLink pb-1 inline-block\" target=\"_blank\" data-heap-id=\"footer-image-link\" data-heap-parent=\"Grove\"> <img src=\"//www.grove.co/cdn/shop/files/b-corp-slate.svg?crop=center&amp;height=60&amp;v=1751475531&amp;width=40\" alt=\"Certified B Corporation\" srcset=\"//www.grove.co/cdn/shop/files/b-corp-slate.svg?crop=center&amp;height=60&amp;v=1751475531&amp;width=40 40w\" width=\"40\" height=\"60\" loading=\"lazy\"> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/grove-collaborative/",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/grove-collaborative/\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Social\"> LinkedIn </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Allergy &amp; Sinus\"> <span>Allergy Support</span> </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Exercise &amp; Fitness\"> <span>Energy Support</span> </a>"
    },
    {
      "href": "/collections/digestive-support",
      "text": "Digestive Support",
      "html": "<a href=\"/collections/digestive-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Digestion &amp; Gut Health\"> <span>Digestive Support</span> </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Nutrition &amp; Weight Management\"> <span>Metabolic Support</span> </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Medicines &amp; Treatments\"> <span>Allergy Support</span> </a>"
    },
    {
      "href": "/collections/supplements-immune-support",
      "text": "Immune Support",
      "html": "<a href=\"/collections/supplements-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Cough, Cold &amp; Flu\"> <span>Immune Support</span> </a>"
    },
    {
      "href": "/collections/stress-support",
      "text": "Stress Support",
      "html": "<a href=\"/collections/stress-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Stress Support</span> </a>"
    },
    {
      "href": "/collections/sleep-support",
      "text": "Sleep Support",
      "html": "<a href=\"/collections/sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Sleep Support</span> </a>"
    },
    {
      "href": "/collections/mood-support",
      "text": "Mood Support",
      "html": "<a href=\"/collections/mood-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Mood Support</span> </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Metabolic Support</span> </a>"
    },
    {
      "href": "/collections/blood-sugar-support",
      "text": "Blood Sugar Support",
      "html": "<a href=\"/collections/blood-sugar-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Blood Sugar Support</span> </a>"
    },
    {
      "href": "/collections/inflammation-support",
      "text": "Inflammation Support",
      "html": "<a href=\"/collections/inflammation-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Inflammation Support</span> </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Energy Support</span> </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Immune Support</span> </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Digestive Support</span> </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Sleep Support</span> </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Immune Support</span> </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Digestive Support</span> </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Sleep Support</span> </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Allergy &amp; Sinus\"> Allergy Support </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Exercise &amp; Fitness\"> Energy Support </a>"
    },
    {
      "href": "/collections/digestive-support",
      "text": "Digestive Support",
      "html": "<a href=\"/collections/digestive-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Digestion &amp; Gut Health\"> Digestive Support </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Nutrition &amp; Weight Management\"> Metabolic Support </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Medicines &amp; Treatments\"> Allergy Support </a>"
    },
    {
      "href": "/collections/supplements-immune-support",
      "text": "Immune Support",
      "html": "<a href=\"/collections/supplements-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Cough, Cold &amp; Flu\"> Immune Support </a>"
    },
    {
      "href": "/collections/stress-support",
      "text": "Stress Support",
      "html": "<a href=\"/collections/stress-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Stress Support </a>"
    },
    {
      "href": "/collections/sleep-support",
      "text": "Sleep Support",
      "html": "<a href=\"/collections/sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Sleep Support </a>"
    },
    {
      "href": "/collections/mood-support",
      "text": "Mood Support",
      "html": "<a href=\"/collections/mood-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Mood Support </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Metabolic Support </a>"
    },
    {
      "href": "/collections/blood-sugar-support",
      "text": "Blood Sugar Support",
      "html": "<a href=\"/collections/blood-sugar-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Blood Sugar Support </a>"
    },
    {
      "href": "/collections/inflammation-support",
      "text": "Inflammation Support",
      "html": "<a href=\"/collections/inflammation-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Inflammation Support </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Energy Support </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Immune Support </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Digestive Support </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Sleep Support </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Immune Support </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Digestive Support </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Sleep Support </a>"
    },
    {
      "href": "https://www.grove.co/collections/sugars-sweeteners?page=1&filters%5Bproduct_type%5D=Honey",
      "text": "No healthy bees, no honeyJune is National Pollinator Month. Bees do ~1/3 of global food pollination, but bee populations are declining due to pesticide exposure, habitat loss, and climate stress.Protecting bees isn’t separate from what you buy — it shows up in your choices from your cleaning spray’s chemicals to the honey in your cabinet. We’ve got thoughtful options to help keep our world buzzing. Shop healthy honey",
      "html": "<a data-heap-content-click href=\"https://www.grove.co/collections/sugars-sweeteners?page=1&amp;filters%5Bproduct_type%5D=Honey\" data-tapcart-action=\"external_link:\" class=\"relative max-md:grid-rows-[minmax(0,_1fr)_minmax(0,_auto)] text-navy grid min-h-[500px] bg-[--bg-color] md:grid-cols-12\"> <div class=\"md:max-h-[500px] md:col-span-6 md:order-1\"> <picture> <source srcset=\" //www.grove.co/cdn/shop/files/HP_hero_card_-_honey.png?v=1779994236&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP..."
    },
    {
      "href": "/collections/subscribe-and-earn-more",
      "text": "Never run low and lower your footprint. Last-minute rush shipping can increase carbon emissions — subscribing to your essentials helps you stay stocked and shrink your footprint by bundling orders into one pre-planned, lighter shipment instead of multiple fast deliveries. Subscribe & Earn More",
      "html": "<a data-heap-content-click href=\"/collections/subscribe-and-earn-more\" data-tapcart-action=\"collection_link:501290041656\" class=\"relative text-navy grid min-h-[500px] bg-[--bg-color] md:grid-cols-12\"> <div class=\"z-0 flex flex-col gap-4 px-4 py-6 md:gap-6 lg:px-16 md:max-w-[85ch] md:col-span-12 md:mx-auto md:justify-center justify-end text-center items-center\"> <div id=\"hero-logo-\"> <img src=\"//www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-153de5c7c47a.png?v=17768655..."
    },
    {
      "href": "https://community.grove.co/hc/en-us/requests/new",
      "text": "Contact Us",
      "html": "<a href=\"https://community.grove.co/hc/en-us/requests/new\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Support\"> Contact Us </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" data-heap-id=\"footer-email-capture-privacy-link-1\"> Privacy Policy </a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" data-heap-id=\"footer-email-capture-privacy-link-2\"> Terms of Service </a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Terms of Service </a>"
    },
    {
      "href": "/policies/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy\" class=\"SkyLink leading-5 SkyLink--lighter\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Privacy Policy </a>"
    },
    {
      "href": "#",
      "text": "Your Privacy Choices",
      "html": "<a href=\"#\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" onclick=\"window.DG_BANNER_API?.showConsentBanner(); return false;\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Your Privacy Choices </a>"
    },
    {
      "href": "https://preferences.grove.co/",
      "text": "Do Not Sell or Share My Personal Information and Privacy Center",
      "html": "<a href=\"https://preferences.grove.co/\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Do Not Sell or Share My Personal Information and Privacy Center </a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

6 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.bcorporation.net/en-us/find-a-b-corp/company/grove-collaborative",
      "text": "",
      "html": "<a href=\"https://www.bcorporation.net/en-us/find-a-b-corp/company/grove-collaborative\" class=\"SkyLink pb-1 inline-block\" target=\"_blank\" data-heap-id=\"footer-image-link\" data-heap-parent=\"Grove\"> <img src=\"//www.grove.co/cdn/shop/files/b-corp-slate.svg?crop=center&amp;height=60&amp;v=1751475531&amp;width=40\" alt=\"Certified B Corporation\" srcset=\"//www.grove.co/cdn/shop/files/b-corp-slate.svg?crop=center&amp;height=60&amp;v=1751475531&amp;width=40 40w\" width=\"40\" height=\"60\" loading=\"lazy\"> </a>"
    },
    {
      "href": "https://www.linkedin.com/company/grove-collaborative/",
      "text": "LinkedIn",
      "html": "<a href=\"https://www.linkedin.com/company/grove-collaborative/\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Social\"> LinkedIn </a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Allergy &amp; Sinus\"> <span>Allergy Support</span> </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Exercise &amp; Fitness\"> <span>Energy Support</span> </a>"
    },
    {
      "href": "/collections/digestive-support",
      "text": "Digestive Support",
      "html": "<a href=\"/collections/digestive-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Digestion &amp; Gut Health\"> <span>Digestive Support</span> </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Nutrition &amp; Weight Management\"> <span>Metabolic Support</span> </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Medicines &amp; Treatments\"> <span>Allergy Support</span> </a>"
    },
    {
      "href": "/collections/supplements-immune-support",
      "text": "Immune Support",
      "html": "<a href=\"/collections/supplements-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Cough, Cold &amp; Flu\"> <span>Immune Support</span> </a>"
    },
    {
      "href": "/collections/stress-support",
      "text": "Stress Support",
      "html": "<a href=\"/collections/stress-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Stress Support</span> </a>"
    },
    {
      "href": "/collections/sleep-support",
      "text": "Sleep Support",
      "html": "<a href=\"/collections/sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Sleep Support</span> </a>"
    },
    {
      "href": "/collections/mood-support",
      "text": "Mood Support",
      "html": "<a href=\"/collections/mood-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Mood Support</span> </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Metabolic Support</span> </a>"
    },
    {
      "href": "/collections/blood-sugar-support",
      "text": "Blood Sugar Support",
      "html": "<a href=\"/collections/blood-sugar-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Blood Sugar Support</span> </a>"
    },
    {
      "href": "/collections/inflammation-support",
      "text": "Inflammation Support",
      "html": "<a href=\"/collections/inflammation-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Inflammation Support</span> </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Wellness Goals\"> <span>Energy Support</span> </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Immune Support</span> </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Digestive Support</span> </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> <span>Children&apos;s Sleep Support</span> </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Immune Support</span> </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Digestive Support</span> </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\" mr-auto gap-2 flex flex-row items-center py-[9px] font-normal text-navy gap flex-1 gap-x-4 \" data-heap-id=\"drawer-menu-title-link-l4\" data-heap-parent=\"l1_ | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> <span>Children&apos;s Sleep Support</span> </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Allergy &amp; Sinus\"> Allergy Support </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Exercise &amp; Fitness\"> Energy Support </a>"
    },
    {
      "href": "/collections/digestive-support",
      "text": "Digestive Support",
      "html": "<a href=\"/collections/digestive-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Digestion &amp; Gut Health\"> Digestive Support </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Nutrition &amp; Weight Management\"> Metabolic Support </a>"
    },
    {
      "href": "/collections/allergy",
      "text": "Allergy Support",
      "html": "<a href=\"/collections/allergy\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Medicines &amp; Treatments\"> Allergy Support </a>"
    },
    {
      "href": "/collections/supplements-immune-support",
      "text": "Immune Support",
      "html": "<a href=\"/collections/supplements-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Cough, Cold &amp; Flu\"> Immune Support </a>"
    },
    {
      "href": "/collections/stress-support",
      "text": "Stress Support",
      "html": "<a href=\"/collections/stress-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Stress Support </a>"
    },
    {
      "href": "/collections/sleep-support",
      "text": "Sleep Support",
      "html": "<a href=\"/collections/sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Sleep Support </a>"
    },
    {
      "href": "/collections/mood-support",
      "text": "Mood Support",
      "html": "<a href=\"/collections/mood-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Mood Support </a>"
    },
    {
      "href": "/collections/metabolic-support",
      "text": "Metabolic Support",
      "html": "<a href=\"/collections/metabolic-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Metabolic Support </a>"
    },
    {
      "href": "/collections/blood-sugar-support",
      "text": "Blood Sugar Support",
      "html": "<a href=\"/collections/blood-sugar-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Blood Sugar Support </a>"
    },
    {
      "href": "/collections/inflammation-support",
      "text": "Inflammation Support",
      "html": "<a href=\"/collections/inflammation-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Inflammation Support </a>"
    },
    {
      "href": "/collections/energy-support",
      "text": "Energy Support",
      "html": "<a href=\"/collections/energy-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Wellness Goals\"> Energy Support </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Immune Support </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Digestive Support </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Health &amp; Wellness | l3_Children&apos;s Health\"> Children&apos;s Sleep Support </a>"
    },
    {
      "href": "/collections/childrens-immune-support",
      "text": "Children's Immune Support",
      "html": "<a href=\"/collections/childrens-immune-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Immune Support </a>"
    },
    {
      "href": "/collections/childrens-digestive-health",
      "text": "Children's Digestive Support",
      "html": "<a href=\"/collections/childrens-digestive-health\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Digestive Support </a>"
    },
    {
      "href": "/collections/childrens-sleep-support",
      "text": "Children's Sleep Support",
      "html": "<a href=\"/collections/childrens-sleep-support\" class=\"block py-1.5 text-primary hover:underline\" data-heap-id=\"mega-menu-item-link-l4-link\" data-heap-parent=\"l1_All Categories | l2_Baby &amp; Kids | l3_Children&apos;s Health\"> Children&apos;s Sleep Support </a>"
    },
    {
      "href": "https://www.grove.co/collections/sugars-sweeteners?page=1&filters%5Bproduct_type%5D=Honey",
      "text": "No healthy bees, no honeyJune is National Pollinator Month. Bees do ~1/3 of global food pollination, but bee populations are declining due to pesticide exposure, habitat loss, and climate stress.Protecting bees isn’t separate from what you buy — it shows up in your choices from your cleaning spray’s chemicals to the honey in your cabinet. We’ve got thoughtful options to help keep our world buzzing. Shop healthy honey",
      "html": "<a data-heap-content-click href=\"https://www.grove.co/collections/sugars-sweeteners?page=1&amp;filters%5Bproduct_type%5D=Honey\" data-tapcart-action=\"external_link:\" class=\"relative max-md:grid-rows-[minmax(0,_1fr)_minmax(0,_auto)] text-navy grid min-h-[500px] bg-[--bg-color] md:grid-cols-12\"> <div class=\"md:max-h-[500px] md:col-span-6 md:order-1\"> <picture> <source srcset=\" //www.grove.co/cdn/shop/files/HP_hero_card_-_honey.png?v=1779994236&amp;width=100 100w, //www.grove.co/cdn/shop/files/HP..."
    },
    {
      "href": "/collections/subscribe-and-earn-more",
      "text": "Never run low and lower your footprint. Last-minute rush shipping can increase carbon emissions — subscribing to your essentials helps you stay stocked and shrink your footprint by bundling orders into one pre-planned, lighter shipment instead of multiple fast deliveries. Subscribe & Earn More",
      "html": "<a data-heap-content-click href=\"/collections/subscribe-and-earn-more\" data-tapcart-action=\"collection_link:501290041656\" class=\"relative text-navy grid min-h-[500px] bg-[--bg-color] md:grid-cols-12\"> <div class=\"z-0 flex flex-col gap-4 px-4 py-6 md:gap-6 lg:px-16 md:max-w-[85ch] md:col-span-12 md:mx-auto md:justify-center justify-end text-center items-center\"> <div id=\"hero-logo-\"> <img src=\"//www.grove.co/cdn/shop/files/carbon-neutral_icon_4ce289bb-b45d-4b59-b0de-153de5c7c47a.png?v=17768655..."
    },
    {
      "href": "https://community.grove.co/hc/en-us/requests/new",
      "text": "Contact Us",
      "html": "<a href=\"https://community.grove.co/hc/en-us/requests/new\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Support\"> Contact Us </a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" data-heap-id=\"footer-email-capture-privacy-link-1\"> Privacy Policy </a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" data-heap-id=\"footer-email-capture-privacy-link-2\"> Terms of Service </a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\" class=\"SkyLink leading-5 SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Terms of Service </a>"
    },
    {
      "href": "/policies/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy-policy\" class=\"SkyLink leading-5 SkyLink--lighter\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Privacy Policy </a>"
    },
    {
      "href": "#",
      "text": "Your Privacy Choices",
      "html": "<a href=\"#\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" onclick=\"window.DG_BANNER_API?.showConsentBanner(); return false;\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Your Privacy Choices </a>"
    },
    {
      "href": "https://preferences.grove.co/",
      "text": "Do Not Sell or Share My Personal Information and Privacy Center",
      "html": "<a href=\"https://preferences.grove.co/\" class=\"SkyLink text-sm SkyLink--inline SkyLink--lighter\" target=\"_blank\" data-heap-id=\"footer-link\" data-heap-parent=\"Legal Links\"> Do Not Sell or Share My Personal Information and Privacy Center </a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

143 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 146,
  "passing": 3,
  "failing": [
    {
      "heading": "Your Account",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Your Account</h3>",
      "firstParagraph": "Get $10 in rewards today when you join VIP",
      "paragraphHtml": "<p class=\"text-xs font-medium text-gray-50\"> Get &#x24;10 in rewards today when you join VIP </p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Unplastic Shop",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">The Unplastic Shop</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cleaning Essentials",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Cleaning Essentials</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Kitchen Cleaning",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Kitchen Cleaning</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bathroom Cleaning",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Bathroom Cleaning</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Paper Products",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Paper Products</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Laundry Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Laundry Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hand & Dish Soap",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Hand &amp; Dish Soap</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Household Cleaners",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Household Cleaners</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cleaning Accessories & Tools",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Cleaning Accessories &amp; Tools</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Household Essentials",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Household Essentials</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Paper Products",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Paper Products</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
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      "heading": "Compost, Trash & Recycling",
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      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop by Plastic Content",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Shop by Plastic Content</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Brands",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Shop Brands</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Newest Brands",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Newest Brands</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop Grove Brands",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Shop Grove Brands</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop by Brand Values",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Shop by Brand Values</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Deals & Last Chance",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Deals &amp; Last Chance</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Deals",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Deals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop by Category",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Shop by Category</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Featured Deals",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Featured Deals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Last Chance",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Last Chance</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Subscribe and Earn More",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Subscribe and Earn More</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Under $5 Shop",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Under &#x24;5 Shop</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Your Essentials",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Your Essentials</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Mission",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Mission </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Standards",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Standards </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Learn </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Mission",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Mission </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Standards",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Standards </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn",
      "headingHtml": "<h3 class=\"mb-3 text-xl font-medium text-cream\"> Learn </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Shipping",
      "headingHtml": "<h2 class=\"font-medium\">Free Shipping</h2>",
      "firstParagraph": "on all first orders $29+",
      "paragraphHtml": "<p class=\"text-xs\">on all first orders &#x24;29+</p>",
      "words": 5,
      "direct": false,
      "issue": "First paragraph is 5 words and does not look like a concise direct answer."
    },
    {
      "heading": "20% off at $75+",
      "headingHtml": "<h2 class=\"font-medium\">20% off at &#x24;75+</h2>",
      "firstParagraph": "with code WELCOME",
      "paragraphHtml": "<p class=\"text-xs\">with code WELCOME</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Free carbon",
      "headingHtml": "<h2 class=\"font-medium\"> Free carbon </h2>",
      "firstParagraph": "neutral shipping!",
      "paragraphHtml": "<p class=\"font-medium\"> neutral shipping! </p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "You have 20% off!",
      "headingHtml": "<h2 class=\"font-medium\"> You have 20% off! </h2>",
      "firstParagraph": "with code WELCOME",
      "paragraphHtml": "<p class=\"text-xs\">with code WELCOME</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Free carbon",
      "headingHtml": "<h2 class=\"font-medium\"> Free carbon </h2>",
      "firstParagraph": "neutral shipping!",
      "paragraphHtml": "<p class=\"font-medium\"> neutral shipping! </p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "You have 20% off!",
      "headingHtml": "<h2 class=\"font-medium\"> You have 20% off! </h2>",
      "firstParagraph": "with code WELCOME",
      "paragraphHtml": "<p class=\"text-xs\">with code WELCOME</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shop thousands of vetted essentials",
      "headingHtml": "<h2 class=\"font-serif text-2xl font-bold lg:text-4xl\"> Shop thousands of vetted essentials </h2>",
      "firstParagraph": "Backed by science, research, and physicians.",
      "paragraphHtml": "<p class=\"mt-2 max-w-3xl md:mx-auto md:mt-4 md:text-lg\"> Backed by science, research, and physicians. </p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Better for you",
      "headingHtml": "<h3 class=\"text-base font-medium md:text-lg\"> Better for you </h3>",
      "firstParagraph": "3,000+ banned ingredients informed by leading EU safety frameworks.",
      "paragraphHtml": "<p>3,000+ banned ingredients informed by leading EU safety frameworks.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Better for your wallet",
      "headingHtml": "<h3 class=\"text-base font-medium md:text-lg\"> Better for your wallet </h3>",
      "firstParagraph": "Every order earns rewards to spend — and VIPs earn even more.",
      "paragraphHtml": "<p>Every order earns rewards to spend &#x2014; and VIPs earn even more.</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Better for your planet",
      "headingHtml": "<h3 class=\"text-base font-medium md:text-lg\"> Better for your planet </h3>",
      "firstParagraph": "Every order ships carbon neutral and helps recover ocean-bound plastic.",
      "paragraphHtml": "<p>Every order ships carbon neutral and helps recover ocean-bound plastic.</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Now part of 1% for the Planet",
      "headingHtml": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> Now part of 1% for the Planet </h2>",
      "firstParagraph": "Grove Co. branded products now give 1% of annual revenue to vetted environmental solutions.",
      "paragraphHtml": "<p>Grove Co. branded products now give 1% of annual revenue to vetted environmental solutions.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Feel safe and secure for summer adventures",
      "headingHtml": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Feel safe and secure for summer adventures </h2>",
      "firstParagraph": "Through sun and sweat, these outdoor essentials keep you protected and comfortable when you’re exploring the great outdoors.",
      "paragraphHtml": "<p class=\"px-gutter mb-3 text-base max-w-[80ch] lg:text-lg lg:mb-6 mx-auto\"> Through sun and sweat, these outdoor essentials keep you protected and comfortable when you&#x2019;re exploring the great outdoors. </p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "No healthy bees, no honey",
      "headingHtml": "<h2>No healthy bees, no honey</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hydration comes in many forms",
      "headingHtml": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Hydration comes in many forms </h2>",
      "firstParagraph": "Summer’s on and staying hydrated has never been more vital. Build yourself back up with the right kind of drink.",
      "paragraphHtml": "<p class=\"px-gutter mb-3 text-base max-w-[80ch] lg:text-lg lg:mb-6 mx-auto\"> Summer&#x2019;s on and staying hydrated has never been more vital. Build yourself back up with the right kind of drink. </p>",
      "words": 21,
      "direct": false,
      "issue": "First paragraph is 21 words and does not look like a concise direct answer."
    },
    {
      "heading": "Better-for-you bubbles",
      "headingHtml": "<h2 class=\"text-xl font-medium mt-1 md:mt-2\"> Better-for-you bubbles </h2>",
      "firstParagraph": "Drop a tablet into a glass of water and watch it turn into a sparkling, vitamin-packed beverage that goes down extra easy. Cheers to getting your greens in!",
      "paragraphHtml": "<p>Drop a tablet into a glass of water and watch it turn into a sparkling, vitamin-packed beverage that goes down extra easy. Cheers to getting your greens in!</p>",
      "words": 28,
      "direct": false,
      "issue": "First paragraph is 28 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer-loved summer scents",
      "headingHtml": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Customer-loved summer scents </h2>",
      "firstParagraph": "The smells of summer that Grove customers can't stop reaching for — and unlike most, you know exactly what's in them. No hidden chemicals. No phthalates.",
      "paragraphHtml": "<p class=\"px-gutter mb-3 text-base max-w-[80ch] lg:text-lg lg:mb-6 mx-auto\"> The smells of summer that Grove customers can&apos;t stop reaching for &#x2014; and unlike most, you know exactly what&apos;s in them. No hidden chemicals. No phthalates.&#xa0; </p>",
      "words": 25,
      "direct": false,
      "issue": "First paragraph is 25 words and does not look like a concise direct answer."
    },
    {
      "heading": "More Customer Favorites",
      "headingHtml": "<h2 class=\"text-xl font-medium px-gutter text-left text-primary\"> More Customer Favorites </h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "LGBTQIA+-owned brands",
      "headingHtml": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> LGBTQIA+-owned brands </h2>",
      "firstParagraph": "Proud to stand behind these brands with thoughtful ingredients that always meet our standards.",
      "paragraphHtml": "<p class=\"px-gutter mb-3 text-base max-w-[80ch] lg:text-lg lg:mb-6 mx-auto\"> Proud to stand behind these brands with thoughtful ingredients that always meet our standards. </p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Other top brands we stand behind",
      "headingHtml": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Other top brands we stand behind </h2>",
      "firstParagraph": "It doesn’t meet our strict standards, you won’t see it.",
      "paragraphHtml": "<p class=\"px-gutter mb-3 text-base max-w-[80ch] lg:text-lg lg:mb-6 mx-auto\"> It doesn&#x2019;t meet our strict standards, you won&#x2019;t see it. </p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Meet Our Chief Medical Advisor",
      "headingHtml": "<h2>Meet Our Chief Medical Advisor</h2>",
      "firstParagraph": "",
      "paragraphHtml": "<p></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    },
    {
      "heading": "VIPs earn 4% back in rewards on every order",
      "headingHtml": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> VIPs earn 4% back in rewards on every order </h2>",
      "firstParagraph": "Plus $10 to spend after joining, 6% back on eligible subscriptions, free shipping on orders $29+, surprise gifts, exclusive deals, and more.",
      "paragraphHtml": "<p>Plus &#x24;10 to spend after joining, 6% back on eligible subscriptions, free shipping on orders &#x24;29+, surprise gifts, exclusive deals, and more.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Footer",
      "headingHtml": "<h2 id=\"footer-heading\" class=\"sr-only\">Footer</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Stay up to date on limited time sales, rewards multiplier events, new releases, and more.",
      "headingHtml": "<h3 class=\"leading-5 text-white md:text-xl md:leading-7 2xl:text-2xl 2xl:leading-8\"> Stay up to date on limited time sales, rewards multiplier events, new releases, and more. </h3>",
      "firstParagraph": "Thanks for signing up.",
      "paragraphHtml": "<p x-show=\"isSuccess\" class=\"mt-4 leading-5 text-slate-light\" style=\"display: none;\"> Thanks for signing up. </p>",
      "words": 4,
      "direct": false,
      "issue": "First paragraph is 4 words and does not look like a concise direct answer."
    },
    {
      "heading": "Grove",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Grove </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Support",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Support </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Shop",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Shop </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Social",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Social </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

4 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

143 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 22,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

4 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, JSON-LD structured data.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 60/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": true,
  "definitionPatterns": 60,
  "schemaBlocks": 0,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "JSON-LD structured data"
  ],
  "score": 60,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: AI crawler accessibility

GEO: AI crawler accessibility scored 80/100 and needs improvement.

2 Warning

Needs attention

GEO: AI crawler accessibility

Warning

Issue

No rendered JSON-LD schema block was detected. HTML is large (2018035 bytes).

Details

Why it matters

Check name

GEO: AI crawler accessibility

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: AI crawler accessibility scored 80/100 and needs improvement.

Evidence

{
  "textWords": 10134,
  "htmlBytes": 2018035,
  "robots": {
    "checkedCrawlers": [
      "gptbot",
      "chatgpt-user",
      "claudebot",
      "perplexitybot",
      "google-extended"
    ],
    "blocked": [],
    "allows": true
  },
  "schemaBlocks": 0,
  "finalUrl": "https://www.grove.co/",
  "robotsExcerpt": "\n# ==================================================================\n# Grove.co robots.txt\n# ==================================================================\n\n# ---- All crawlers ----\nUser-agent: *\n\n# Private / transactional pages (keep blocked)\nDisallow: /admin\nDisallow: /cart\nDisallow: /carts\nDisallow: /checkout\nDisallow: /checkouts/\nDisallow: /orders\nDisallow: /account\nDisallow: /88468160824/checkouts\nDisallow: /88468160824/orders\nDisallow: /a/downloads/-/*\n\n# Shopify internals / preview modes\nDisallow: /*preview_theme_id*\nDisallow: /*preview_script_id*\nDisallow: /*?*oseid=*\n\n# Infrastructure endpoints (wasting 64% of crawler budget)\nDisallow: /api/collect\nDisallow: /cart/add.js\nDisallow: /cart.js\nDisallow: /.well-known/shopify/\nDisallow: /cdn/shop/t/\nDisallow: /cdn/wpm/*.js\nDisallow",
  "score": 80,
  "weight": 26
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

1 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 29,
      "heading": "H2: Meet Our Chief Medical Advisor",
      "text": "Dr. Manasa Mantravadi is a board certified pediatrician whose career spans clinical medicine, environmental health science, and consumer product development.At Grove, Dr. Mantravadi helps shape how we bring an evidence-based, human health-first approach to the products you use every day.",
      "words": 41,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (41 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Dr. Manasa Mantravadi is a board certified pediatrician whose career spans clinical medicine, environmental health science, and consumer product development.<br><br>At Grove, Dr. Mantravadi helps shape how we bring an evidence-based, human health-first approach to the products you use every day.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

HTML size is large (2018035 bytes). 7 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width,initial-scale=1,shrink-to-fit=no",
  "visibleWords": 10134,
  "htmlBytes": 2018035,
  "imagesMissingDimensions": [],
  "possibleDialogs": [
    "<div rivo-ax-data=\"rivoAccountSlideoutComponent()\" rivo-ax-init=\"initRivoAccountSlideout\" class=\"micromodal-slideout\" id=\"rivo-account-slideout\" aria-hidden=\"true\"> <div class=\"rivo-slideout__overlay\" tabindex=\"-1\" data-rivo-account-slideout-micromodal-close> <div class=\"rivo-slideout__container\" role=\"dialog\" aria-modal=\"true\" tabindex=\"-1\" rivo-ax-bind:class=\"{ &apos;rivo-aw-logged-in&apos;: &#x24;store.rivo_profile_customer, &apos;rivo-aw-logged-out&apos;: !&#x24;store.rivo_profile_custome...",
    "<div class=\"rivo-slideout__container\" role=\"dialog\" aria-modal=\"true\" tabindex=\"-1\" rivo-ax-bind:class=\"{ &apos;rivo-aw-logged-in&apos;: &#x24;store.rivo_profile_customer, &apos;rivo-aw-logged-out&apos;: !&#x24;store.rivo_profile_customer }\"> <header class=\"rivo-slideout__header rivo-slideout-section\"> <a href=\"#rivo\" class=\"rivo-aw-logo\" rivo-ax-on:click.prevent=\"changePage(&apos;rivo&apos;)\" rivo-ax-html=\"&#x24;store.rivo_aw_settings.logo\" rivo-ax-show=\"&#x24;store.rivo_aw_settings.logo &am...",
    "<div class=\"rivo-aw-mini-modal rivo-aw-mini-modal-micromodal-slide\" id=\"rivo-aw-mini-modal\" aria-hidden=\"true\"> <div class=\"rivo-aw-mini-modal__overlay\" tabindex=\"-1\" data-rivo-mini-micromodal-close> <div class=\"rivo-aw-mini-modal__container\" role=\"dialog\" aria-modal=\"true\"> <button class=\"rivo-aw-mini-modal__close\" aria-label=\"Close modal\" data-rivo-mini-micromodal-close></button> <div class=\"rivo-aw-mini-modal__content\" rivo-ax-html=\"miniModalContent\"></div> </div> </div> </div>",
    "<div class=\"rivo-aw-mini-modal__overlay\" tabindex=\"-1\" data-rivo-mini-micromodal-close> <div class=\"rivo-aw-mini-modal__container\" role=\"dialog\" aria-modal=\"true\"> <button class=\"rivo-aw-mini-modal__close\" aria-label=\"Close modal\" data-rivo-mini-micromodal-close></button> <div class=\"rivo-aw-mini-modal__content\" rivo-ax-html=\"miniModalContent\"></div> </div> </div>",
    "<div class=\"rivo-aw-mini-modal__container\" role=\"dialog\" aria-modal=\"true\"> <button class=\"rivo-aw-mini-modal__close\" aria-label=\"Close modal\" data-rivo-mini-micromodal-close></button> <div class=\"rivo-aw-mini-modal__content\" rivo-ax-html=\"miniModalContent\"></div> </div>",
    "<button class=\"rivo-aw-mini-modal__close\" aria-label=\"Close modal\" data-rivo-mini-micromodal-close></button>",
    "<div class=\"rivo-aw-mini-modal__content\" rivo-ax-html=\"miniModalContent\"></div>"
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

143 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 146,
  "passing": 3,
  "failing": [
    {
      "heading": "Your Account",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Your Account</h3>",
      "firstParagraph": "Get $10 in rewards today when you join VIP",
      "paragraphHtml": "<p class=\"text-xs font-medium text-gray-50\"> Get &#x24;10 in rewards today when you join VIP </p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "The Unplastic Shop",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">The Unplastic Shop</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cleaning Essentials",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Cleaning Essentials</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Kitchen Cleaning",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Kitchen Cleaning</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bathroom Cleaning",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Bathroom Cleaning</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Paper Products",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Paper Products</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Laundry Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Laundry Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hand & Dish Soap",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Hand &amp; Dish Soap</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Household Cleaners",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Household Cleaners</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cleaning Accessories & Tools",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Cleaning Accessories &amp; Tools</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Household Essentials",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Household Essentials</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Paper Products",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Paper Products</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Compost, Trash & Recycling",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Compost, Trash &amp; Recycling</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Food Storage",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Food Storage</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home Improvement",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home Improvement</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Kitchen & Dining",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Kitchen &amp; Dining</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Food & Beverage",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Food &amp; Beverage</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Dinnerware",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Dinnerware</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Drinkware",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Drinkware</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home & Decor",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home &amp; Decor</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bedding & Bath",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Bedding &amp; Bath</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home Fragrance & Aircare",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home Fragrance &amp; Aircare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Home Storage & Organization",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Home Storage &amp; Organization</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Party & Entertainment",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Party &amp; Entertainment</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Garden & Outdoor",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Garden &amp; Outdoor</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Body",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Body</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Health & Wellness",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Health &amp; Wellness</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Allergy & Sinus",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Allergy &amp; Sinus</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Multivitamins",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Multivitamins</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Exercise & Fitness",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Exercise &amp; Fitness</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Digestion & Gut Health",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Digestion &amp; Gut Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Nutrition & Weight Management",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Nutrition &amp; Weight Management</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Letter Vitamins",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Letter Vitamins</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Minerals",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Minerals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Supplements",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Supplements</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Medicines & Treatments",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Medicines &amp; Treatments</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cough, Cold & Flu",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Cough, Cold &amp; Flu</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Wellness Goals",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Wellness Goals</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Herbs & Homeopathy",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Herbs &amp; Homeopathy</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Children's Health",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Children&apos;s Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Women's Health",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Women&apos;s Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men's Health",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Men&apos;s Health </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Sexual Wellness",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Sexual Wellness</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Ear Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Ear Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "First Aid",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">First Aid</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Personal Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Personal Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bath & Body",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Bath &amp; Body</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Skincare",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Skincare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Oral Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Oral Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Suncare",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Suncare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Topical Bug Repellent & Bite Relief",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Topical Bug Repellent &amp; Bite Relief</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hair Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Hair Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Curly & Textured Hair Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Curly &amp; Textured Hair Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Period Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Period Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hair Removal & Shaving",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Hair Removal &amp; Shaving</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Deodorant",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Deodorant</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Men's Personal Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Men&apos;s Personal Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Beauty",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Beauty</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Skincare",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Skincare</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Makeup",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Makeup</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Makeup Tools & Accessories",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Makeup Tools &amp; Accessories</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Fragrance",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Fragrance</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Nails",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Nails</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Body & Hair Care",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Body &amp; Hair Care</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Family",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Family</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Baby & Kids",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Baby &amp; Kids</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Diapering",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Diapering</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Baby Wipes",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Baby Wipes</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Nursing & Feeding",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Nursing &amp; Feeding</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Nursery",
      "headingHtml": "<h3 class=\"text-xl font-medium text-primary\">Nursery</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
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    {
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    {
      "heading": "Shop",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Shop </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Social",
      "headingHtml": "<h3 class=\"leading-5 text-white\"> Social </h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 88/100 and needs improvement.

1 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: living, collaborative, starts, here.

Details

Why it matters

Check name

GEO: Entity clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Eco-Friendly Home Essentials & Healthier Living | Grove Collaborative",
  "h1": "A healthier home starts here",
  "description": "Grove is your one-stop destination for everyday essentials that create a healthier home and planet, including eco-friendly cleaning, bamboo paper products, and vitamins & supplements from hundreds of vetted brands. Every order meets strict ingredient standards, is carbon neutral & supports plastic waste cleanup.",
  "topicOverlap": 0.6,
  "topicTerms": [
    "eco",
    "friendly",
    "home",
    "essentials",
    "healthier",
    "living",
    "grove",
    "collaborative",
    "starts",
    "here"
  ],
  "descriptionTerms": [
    "grove",
    "one",
    "stop",
    "destination",
    "everyday",
    "essentials",
    "create",
    "healthier",
    "home",
    "planet",
    "including",
    "eco",
    "friendly",
    "cleaning",
    "bamboo",
    "paper",
    "products",
    "vitamins",
    "supplements",
    "hundreds"
  ],
  "missingFromDescription": [
    "living",
    "collaborative",
    "starts",
    "here"
  ],
  "score": 88,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, benefits, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "Free Shipping",
      "html": "<h2 class=\"font-medium\">Free Shipping</h2>"
    },
    {
      "text": "20% off at $75+",
      "html": "<h2 class=\"font-medium\">20% off at &#x24;75+</h2>"
    },
    {
      "text": "Free carbon",
      "html": "<h2 class=\"font-medium\"> Free carbon </h2>"
    },
    {
      "text": "You have 20% off!",
      "html": "<h2 class=\"font-medium\"> You have 20% off! </h2>"
    },
    {
      "text": "Free carbon",
      "html": "<h2 class=\"font-medium\"> Free carbon </h2>"
    },
    {
      "text": "You have 20% off!",
      "html": "<h2 class=\"font-medium\"> You have 20% off! </h2>"
    },
    {
      "text": "Shop thousands of vetted essentials",
      "html": "<h2 class=\"font-serif text-2xl font-bold lg:text-4xl\"> Shop thousands of vetted essentials </h2>"
    },
    {
      "text": "Now part of 1% for the Planet",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> Now part of 1% for the Planet </h2>"
    },
    {
      "text": "Feel safe and secure for summer adventures",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Feel safe and secure for summer adventures </h2>"
    },
    {
      "text": "No healthy bees, no honey",
      "html": "<h2>No healthy bees, no honey</h2>"
    },
    {
      "text": "Hydration comes in many forms",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Hydration comes in many forms </h2>"
    },
    {
      "text": "Better-for-you bubbles",
      "html": "<h2 class=\"text-xl font-medium mt-1 md:mt-2\"> Better-for-you bubbles </h2>"
    },
    {
      "text": "Shaving for sensitive skin",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Shaving for sensitive skin </h2>"
    },
    {
      "text": "Safer swaps for sunny days.",
      "html": "<h2 class=\"text-xl font-medium mt-1 md:mt-2\"> Safer swaps for sunny days. </h2>"
    },
    {
      "text": "Customer-loved summer scents",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Customer-loved summer scents </h2>"
    },
    {
      "text": "More Customer Favorites",
      "html": "<h2 class=\"text-xl font-medium px-gutter text-left text-primary\"> More Customer Favorites </h2>"
    },
    {
      "text": "LGBTQIA+-owned brands",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> LGBTQIA+-owned brands </h2>"
    },
    {
      "text": "Other top brands we stand behind",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Other top brands we stand behind </h2>"
    },
    {
      "text": "Meet Our Chief Medical Advisor",
      "html": "<h2>Meet Our Chief Medical Advisor</h2>"
    },
    {
      "text": "VIPs earn 4% back in rewards on every order",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> VIPs earn 4% back in rewards on every order </h2>"
    },
    {
      "text": "Never run low and lower your footprint.",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> Never run low and lower your footprint. </h2>"
    },
    {
      "text": "Footer",
      "html": "<h2 id=\"footer-heading\" class=\"sr-only\">Footer</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Eco-Friendly Home Essentials & Healthier Living free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4162
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 4162
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 2239901
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, benefits, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "Free Shipping",
      "html": "<h2 class=\"font-medium\">Free Shipping</h2>"
    },
    {
      "text": "20% off at $75+",
      "html": "<h2 class=\"font-medium\">20% off at &#x24;75+</h2>"
    },
    {
      "text": "Free carbon",
      "html": "<h2 class=\"font-medium\"> Free carbon </h2>"
    },
    {
      "text": "You have 20% off!",
      "html": "<h2 class=\"font-medium\"> You have 20% off! </h2>"
    },
    {
      "text": "Free carbon",
      "html": "<h2 class=\"font-medium\"> Free carbon </h2>"
    },
    {
      "text": "You have 20% off!",
      "html": "<h2 class=\"font-medium\"> You have 20% off! </h2>"
    },
    {
      "text": "Shop thousands of vetted essentials",
      "html": "<h2 class=\"font-serif text-2xl font-bold lg:text-4xl\"> Shop thousands of vetted essentials </h2>"
    },
    {
      "text": "Now part of 1% for the Planet",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> Now part of 1% for the Planet </h2>"
    },
    {
      "text": "Feel safe and secure for summer adventures",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Feel safe and secure for summer adventures </h2>"
    },
    {
      "text": "No healthy bees, no honey",
      "html": "<h2>No healthy bees, no honey</h2>"
    },
    {
      "text": "Hydration comes in many forms",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Hydration comes in many forms </h2>"
    },
    {
      "text": "Better-for-you bubbles",
      "html": "<h2 class=\"text-xl font-medium mt-1 md:mt-2\"> Better-for-you bubbles </h2>"
    },
    {
      "text": "Shaving for sensitive skin",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Shaving for sensitive skin </h2>"
    },
    {
      "text": "Safer swaps for sunny days.",
      "html": "<h2 class=\"text-xl font-medium mt-1 md:mt-2\"> Safer swaps for sunny days. </h2>"
    },
    {
      "text": "Customer-loved summer scents",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Customer-loved summer scents </h2>"
    },
    {
      "text": "More Customer Favorites",
      "html": "<h2 class=\"text-xl font-medium px-gutter text-left text-primary\"> More Customer Favorites </h2>"
    },
    {
      "text": "LGBTQIA+-owned brands",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> LGBTQIA+-owned brands </h2>"
    },
    {
      "text": "Other top brands we stand behind",
      "html": "<h2 class=\"mb-2 px-gutter font-serif text-2xl font-bold lg:mb-4 lg:text-4xl\"> Other top brands we stand behind </h2>"
    },
    {
      "text": "Meet Our Chief Medical Advisor",
      "html": "<h2>Meet Our Chief Medical Advisor</h2>"
    },
    {
      "text": "VIPs earn 4% back in rewards on every order",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> VIPs earn 4% back in rewards on every order </h2>"
    },
    {
      "text": "Never run low and lower your footprint.",
      "html": "<h2 class=\" settings-text-color font-serif text-3xl font-bold md:text-5xl\"> Never run low and lower your footprint. </h2>"
    },
    {
      "text": "Footer",
      "html": "<h2 id=\"footer-heading\" class=\"sr-only\">Footer</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Eco-Friendly Home Essentials & Healthier Living free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Eco-Friendly Home Essentials & Healthier Living?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Eco-Friendly Home Essentials & Healthier Living compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{"field":"agent_auth.register_uri","issue":"Missing URL."}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 2239901,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 1466382,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": true,
          "mentionsCredential": false,
          "links": [
            "/title",
            "https://www.grove.co/404\">",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Medium-Pro.woff2",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.ttf",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Medium-Pro.woff2",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Medium-Pro.woff",
            "//www.grove.co/cdn/shop/t/586/assets/ValueSans-Medium-Pro.ttf"
          ],
          "rawExcerpt": "<!doctype html>\n<html\n  lang=\"en\"\n  class=\"text-base text-primary\"\n  style=\"\n    --height-header: 62px;\n    --height-header-total: calc(var(--height-header) + var(--height-announce-bar));\n    --height-announce-bar: 0px;\n    --height-breadcrumbs: 44px;\n    --height-mega-menu-l1: 0px;\n    \n    \n      --height-free-shipping-progress-bar: 60px;\n    \n    \n      --height-customer-status-widget: 0px;\n    \n  \"\n>\n  <head>\n    <title>\n      \n        404 Not Found | Grove Collaborative\n      \n    </title>\n\n    <meta charset=\"utf-8\">\n    <meta http-equiv=\"X-UA-Compatible\" content=\"IE=edge,chrome=1\">\n    \n\n    <link rel=\"canonical\" href=\"https://www.grove.co/404\">\n\n    <link href=\"//www.grove.co/cdn/shop/t/586/assets/ValueSans-Regular-Pro.woff2?v=48009145727387454771776981435\" as=\"font\" crossorigin=\"an"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 4264,
        "text": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-size:17px; line-height:30px; position:relative; padding-bottom:18px; margin-bottom:22px; font-weight:400; }\n    h3:after { content:\"\"; position:absolute; left:0; bottom:0; height:2px; width:76px; background:#EAEAEA; }\n    h4 { font-size:14px; margin-bottom:3px; }\n\n    img { max-width:100%; }\n\n    li { margin-bottom:5px; }\n\n    .ico { display:inline-block; }\n    .ico svg { background-size:contain; background-position:center; width:24px; height:24px; margin-bottom:5px; }\n\n    .wrapper { min-width:320px; max-width:650px; margin:0 auto; padding:20px; }\n\n    .hero { margin-bottom:30px; }\n\n    .content--block { position:relative; margin-bottom:50px; }\n    .content--desc { margin-bottom:32px; position:relative; }\n    .content--desc-large { font-size:20px; line-height:28px; }\n\n    .request-id { padding-top:100px; font-size:13px; color:#ccc; }\n\n    @media all and (min-width:500px) {\n      body { padding:60px 0; }\n      .wrapper { padding:20px 20px 20px 100px; }\n      .ico svg { width:40px; height:40px; margin-bottom:0; }\n      .hero { margin-bottom:70px; }\n      .content--block { margin-bottom:80px; }\n      .content--desc .ico { position:absolute; left:-70px; top:-7px; }\n    }\n\n    @media all and (min-width:900px) {\n      .wrapper { padding:20px; }\n    }\n\n  </style>\n</head>\n\n<body class=\"status-error status-code-500\">\n\n  <div class=\"wrapper\">\n    <div class=\"content\">\n      <div class=\"content--block\">\n        <div class=\"content--desc\">\n          <i class=\"ico ico-svg ico-40-svg\">\n            <svg viewBox=\"0 0 40 36\" version=\"1.1\" xmlns=\"http://www.w3.org/2000/svg\" xmlns:xlink=\"http://www.w3.org/1999/xlink\" xmlns:sketch=\"http://www.bohemiancoding.com/sketch/ns\">\n              <g id=\"Page-1\" stroke=\"none\" stroke-width=\"1\" fill=\"none\" fill-rule=\"evenodd\" sketch:type=\"MSPage\">\n                <g id=\"back-soon-3\" sketch:type=\"MSArtboardGroup\" transform=\"translate(-230.000000, -519.000000)\">\n                  <g id=\"what-went-wrong?\" sketch:type=\"MSLayerGroup\" transform=\"translate(231.000000, 444.000000)\">\n                    <g id=\"warning\" transform=\"translate(0.000000, 77.000000)\" sketch:type=\"MSShapeGroup\">\n                      <path d=\"M17.593,0.492 C18.217,-0.589 19.778,-0.589 20.402,0.492 L37.766,30.567 C38.39,31.648 37.61,33 36.361,33 L1.634,33 C0.386,33 -0.395,31.648 0.229,30.567 L17.593,0.492 L17.593,0.492 Z\" id=\"Stroke-1\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linejoin=\"round\"></path>\n                      <path d=\"M20.75,28 C20.75,28.966 19.966,29.75 19,29.75 C18.033,29.75 17.25,28.966 17.25,28 C17.25,27.034 18.033,26.25 19,26.25 C19.966,26.25 20.75,27.034 20.75,28\" id=\"Fill-2\" fill=\"#E9BE33\"></path>\n                      <path d=\"M19,23 L19,8\" id=\"Stroke-3\" stroke=\"#E9BE33\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"></path>\n                    </g>\n                  </g>\n                </g>\n              </g>\n            </svg>\n          </i>\n          <p class=\"content--desc-large\">Something went wrong. </p>\n        </div>\n      </div>\n      <div class=\"content--block\">\n        <h3>What happened?</h3>\n        <div class=\"content--desc\">\n          404 Not Found\n        </div>\n      </div>\n      <div class=\"content--blo"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": true,
        "compatibleContentType": true,
        "document": {
          "issuer": "https://shopify.com/authentication/88468160824",
          "token_endpoint": "https://shopify.com/authentication/88468160824/oauth/token",
          "authorization_endpoint": "https://shopify.com/authentication/88468160824/oauth/authorize",
          "end_session_endpoint": "https://shopify.com/authentication/88468160824/logout",
          "jwks_uri": "https://shopify.com/authentication/88468160824/.well-known/jwks.json",
          "scopes_supported": [
            "openid",
            "email",
            "customer-account-api:full",
            "customer-account-mcp-api:full"
          ],
          "response_types_supported": [
            "code"
          ],
          "token_endpoint_auth_methods_supported": [
            "client_secret_basic"
          ],
          "subject_types_supported": [
            "public"
          ],
          "id_token_signing_alg_values_supported": [
            "RS256"
          ],
          "claims_supported": [
            "iss",
            "sub",
            "aud",
            "exp",
            "iat",
            "nonce",
            "sid",
            "email",
            "email_verified"
          ],
          "code_challenge_methods_supported": [
            "S256"
          ],
          "grant_types_supported": [
            "authorization_code",
            "refresh_token",
            "urn:ietf:params:oauth:grant-type:jwt-bearer"
          ],
          "ui_locales_supported": [
            "bg",
            "cs",
            "da",
            "de",
            "el",
            "en",
            "es",
            "fi",
            "fr",
            "hi",
            "hr",
            "hu",
            "id",
            "it",
            "ja",
            "ko",
            "lt",
            "ms",
            "nb",
            "nl",
            "pl",
            "pt-BR",
            "pt-PT",
            "ro",
            "ru",
            "sk",
            "sl",
            "sv",
            "th",
            "tr",
            "vi",
            "zh-CN",
            "zh-TW"
          ],
          "op_policy_uri": "https://www.shopify.com/legal/privacy",
          "op_tos_uri": "https://www.shopify.com/legal/terms"
        },
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\",\"token_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/logout\",\"jwks_uri\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_chal",
        "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
        "hasAgentAuth": false,
        "supportedIdentityTypes": [],
        "credentialTypesSupported": [],
        "registerUriIssues": [
          {
            "field": "agent_auth.register_uri",
            "issue": "Missing URL."
          }
        ],
        "claimUrlIssues": [],
        "revocationUrlIssues": []
      },
      "issue": "OAuth authorization metadata did not include a usable agent_auth block. missing agent_auth object; register_uri issues: [{\"field\":\"agent_auth.register_uri\",\"issue\":\"Missing URL.\"}]; missing supported_identity_types; missing credential_types_supported; missing claim or revocation URL.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

authorization_endpoint did not behave like an operational OAuth authorization endpoint.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Probe authorization endpoint with an authorization-code request
authorization_endpoint did not behave like an operational OAuth authorization endpoint.
Fetch and validate jwks_uri
jwks_uri did not return usable JWK entries for the advertised signing algorithms.

Evidence

{
  "failedStep": "authorization-endpoint",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/openid-configuration",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "pass",
      "evidence": {
        "valid": true,
        "compatibleContentType": true,
        "missing": [],
        "endpointIssues": [],
        "issuer": "https://shopify.com/authentication/88468160824",
        "authorizationEndpoint": "https://shopify.com/authentication/88468160824/oauth/authorize",
        "tokenEndpoint": "https://shopify.com/authentication/88468160824/oauth/token",
        "jwksUri": "https://shopify.com/authentication/88468160824/.well-known/jwks.json",
        "responseTypesSupported": [
          "code"
        ],
        "grantTypesSupported": [
          "authorization_code",
          "refresh_token",
          "urn:ietf:params:oauth:grant-type:jwt-bearer"
        ],
        "idTokenSigningAlgValuesSupported": [
          "RS256"
        ],
        "rawExcerpt": "{\"issuer\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\",\"token_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/oauth\\/token\",\"authorization_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/oauth\\/authorize\",\"end_session_endpoint\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/logout\",\"jwks_uri\":\"https:\\/\\/shopify.com\\/authentication\\/88468160824\\/.well-known\\/jwks.json\",\"scopes_supported\":[\"openid\",\"email\",\"customer-account-api:full\",\"customer-account-mcp-api:full\"],\"response_types_supported\":[\"code\"],\"token_endpoint_auth_methods_supported\":[\"client_secret_basic\"],\"subject_types_supported\":[\"public\"],\"id_token_signing_alg_values_supported\":[\"RS256\"],\"claims_supported\":[\"iss\",\"sub\",\"aud\",\"exp\",\"iat\",\"nonce\",\"sid\",\"email\",\"email_verified\"],\"code_chal"
      },
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    },
    {
      "id": "authorization-endpoint",
      "title": "Probe authorization endpoint with an authorization-code request",
      "status": "fail",
      "evidence": {
        "url": "https://shopify.com/authentication/88468160824/oauth/authorize?response_type=code&client_id=can-agent-use-scanner&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Foauth%2Fcallback&scope=openid&state=can-agent-use-probe",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "issue": "authorization_endpoint did not behave like an operational OAuth authorization endpoint.",
      "howToFix": "Implement an authorization endpoint that can process syntactically valid authorization requests, or remove it from discovery metadata until it exists."
    },
    {
      "id": "authorization-redirect-safety",
      "title": "Reject unregistered authorization redirects",
      "status": "pass",
      "evidence": {
        "url": "https://shopify.com/authentication/88468160824/oauth/authorize?response_type=code&client_id=can-agent-use-unknown-client&redirect_uri=https%3A%2F%2Fcan-agent-use.invalid%2Fattacker-callback&scope=openid&state=can-agent-use-redirect-safety",
        "method": "GET",
        "statusCode": 406,
        "location": null,
        "redirectedToUntrusted": false,
        "contentType": "text/plain; charset=utf-8",
        "excerpt": "Not Acceptable"
      },
      "howToFix": "Validate client_id and registered redirect_uri values before redirecting. Return a direct OAuth error for invalid clients or redirect URIs."
    },
    {
      "id": "token-endpoint",
      "title": "Probe token endpoint with advertised grant type",
      "status": "pass",
      "evidence": {
        "url": "https://shopify.com/authentication/88468160824/oauth/token",
        "method": "POST",
        "grantType": "authorization_code",
        "statusCode": 401,
        "oauthError": "invalid_client",
        "contentType": "application/json; charset=utf-8",
        "excerpt": "{\"error\":\"invalid_client\",\"error_description\":\"The client credentials provided are invalid or missing.\"}"
      },
      "howToFix": "Support every advertised grant type enough to return a protocol-appropriate response, or stop advertising unsupported grants."
    },
    {
      "id": "jwks",
      "title": "Fetch and validate jwks_uri",
      "status": "fail",
      "evidence": {
        "jwksUri": "https://shopify.com/authentication/88468160824/.well-known/jwks.json",
        "statusCode": 200,
        "contentType": "application/json; charset=utf-8"
      },
      "issue": "jwks_uri did not return usable JWK entries for the advertised signing algorithms.",
      "howToFix": "Implement the advertised jwks_uri route with usable JWK metadata or remove it from discovery metadata until it exists."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html lang=\"en\">\n<head>\n  <meta charset=\"utf-8\">\n  <title>404 Not Found</title>\n  <meta name=\"referrer\" content=\"never\" />\n  <style type=\"text/css\">\n\n    * { border:0; margin:0; padding:0; -moz-box-sizing:border-box; -webkit-box-sizing:border-box; box-sizing:border-box; }\n    html,body { height:100%; border:0; margin:0; padding:0; font-family:\"Helvetica Neue\", Helvetica, Arial, sans-serif; font-weight:300; background:#fff; }\n    body { min-height:100%; font-size:16px; line-height:22px; color:#6c6c6c; }\n    a { color:#479ccf; }\n\n    h1,h2,h3,h4,h5,h6 { text-align:left; margin:0 0 20px 0; color:#31373D; font-weight:700; }\n    h1 { font-size:28px; line-height:48px; margin-bottom:7px; }\n    h2 { font-size:20px; font-weight:300; line-height:30px; color:#6c6c6c; }\n    h3 { font-s"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.grove.co"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.grove.co/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.grove.co/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.grove.co/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "button:attribute",
        "weight": 3,
        "match": "auth control annotation"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "log in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

`[aria-*]` attributes do not match their roles

100 Fail

Check name

`[aria-*]` attributes do not match their roles

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

33 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Links do not have descriptive text

33 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 link found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 link found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

SEOSEOBrowser audit

robots.txt is not valid

33 Fail

Check name

robots.txt is not valid

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

1 error found

Fix guidance

If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt](https://developer.chrome.com/docs/lighthouse/seo/invalid-robots-txt/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "1 error found",
  "description": "If your robots.txt file is malformed, crawlers may not be able to understand how you want your website to be crawled or indexed. [Learn more about robots.txt](https://developer.chrome.com/docs/lighthouse/seo/invalid-robots-txt/)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

17 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

17 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

17 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

2.6 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "2.6 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 2557.0369999999557
}

Performance and AccessibilityPerformanceBrowser audit

Avoid enormous network payloads

8 Warning

Check name

Avoid enormous network payloads

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Total size was 5,179 KiB

Fix guidance

Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Total size was 5,179 KiB",
  "description": "Large network payloads cost users real money and are highly correlated with long load times. [Learn how to reduce payload sizes](https://developer.chrome.com/docs/lighthouse/performance/total-byte-weight/).",
  "numericValue": 5303120
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

8 Warning

Check name

Improve image delivery

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 474 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 474 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

7 Fail

Check name

Loading performance

Score

61/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 83,
      "displayValue": "1.4 s",
      "numericValue": 1418.5100958000776
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "50 ms",
      "numericValue": 45.309599999999996
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 20,
      "displayValue": "380 ms",
      "numericValue": 383
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 46,
      "displayValue": "2.4 s",
      "numericValue": 2377.3249819388648
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 29,
      "displayValue": "5.8 s",
      "numericValue": 5820.123619309298
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 30 ms",
      "numericValue": 30
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 99,
      "displayValue": "0.6 s",
      "numericValue": 599.1840503744716
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 9,
      "displayValue": "820 ms",
      "numericValue": 818.9999999999991
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 10, 2026	53/100	Level 3, Bot-Aware	Current report