CanAgentUse

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https://www.joinpogo.com/

SCANNED

Jun 10, 2026, 6:44 AM

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https://www.joinpogo.com/

SCANNED

Jun 10, 2026, 6:44:38 AMJun 10, 2026, 6:44 AM

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51/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Pogo | Verified Consumer Research Powered by AI

Pogo combines AI interviews, surveys, and 3M+ purchase-verified consumers so companies and brands get real insights - in hours, not months. Book a demo.

Next step

Turn this report into a fix workflow

26 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	44	Priority fix	7	15	1	View details
Discoverability	57	Needs work	4	5	0	View details
Content Readiness	38	Priority fix	2	7	1	View details
Bot Access Control	33	Priority fix	1	3	0	View details
Agent Ease of Use	6	Priority fix	4	29	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	67	Needs work	3	2	14	View details
GEO Readiness	67	Needs work	0	0	5
AIO Readiness	75	Mostly ready	2	1	4	View details
AEO Readiness	59	Needs work	1	1	5	View details
SEO	100	Strong	11	0	0
SEO	100	Strong	11	0	0
Security & Trust	40	Priority fix	6	3	0	View details
Security & Trust	40	Priority fix	2	3	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	68	Needs work	17	10	0	View details
Performance	58	Needs work	11	8	0	View details
Accessibility	87	Mostly ready	6	2	0	View details

Prioritized recommendations

Issues ranked by score impact

54 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

50 Fail

Needs attention

Content Signal

Failed check

Issue

Missing Content-Signal(s): ai-input. Found: ai-train, search

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [
    "search=yes",
    "ai-train=no"
  ],
  "ai-train": true,
  "search": true,
  "ai-input": false
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

50 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self'"
}

AI DiscoverabilityDiscoverabilityEstablished

FAQPage schema

FAQPage schema is missing or incomplete.

33 Fail

Needs attention

FAQPage schema

Failed check

Issue

FAQ content was detected but no FAQPage schema was found.

Why it matters

FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.

Check name

FAQPage schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Expose question-and-answer content in FAQPage structured data when FAQs are present.

Result

FAQPage schema is missing or incomplete.

Evidence

{
  "found": false,
  "visibleFaq": true,
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "Organization"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

33 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "accept-encoding".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "accept-encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"accept-encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 24809,
        "excerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69e0eef5f3e7eab7e39c3349\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><m",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: missing <main> landmark; missing <footer> landmark; invalid h1 (found 0); skipped heading levels; 4 links missing accessible names; 0/1 applicable form inputs have autocomplete attributes (1 missing).

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": false,
  "nav": true,
  "footer": false,
  "meaningfulH1": false,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/\" aria-current=\"page\" class=\"nav-logo-link w-nav-brand w--current\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 78 38\" fill=\"none\" class=\"nav-logo-svg\"><path d=\"M28.8666 10.0016C33.9073 9.65979 38.268 13.5374 38.6123 18.6676C38.9562 23.7978 35.154 28.2428 30.1144 28.6016C26.2056 28.8799 22.556 26.5963 21.0352 22.9206C19.5144 19.2449 20.4595 14.9917 23.3862 12.34C24.9069 10.9622 26.8352 10.1394 28.8666 10.0016ZM29.69 24.0877C32.2739 23.9678 34.2749 21.7418 34.1632 1",
      "<a href=\"https://apps.apple.com/us/app/pogo-earn-cash-rewards/id1509325230\" target=\"_blank\" class=\"footer-social-link w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 28 28\" fill=\"none\"><path fill-rule=\"evenodd\" clip-rule=\"evenodd\" d=\"M7.57022 3.20801H20.4323C22.8413 3.20801 24.7916 5.1586 24.7943 7.56784V20.4315C24.7943 22.8408 22.8413 24.7913 20.435 24.7913H7.57022C5.16129 24.7913 3.21094 22.8408 3.21094 20.4342V7.56784C3.21094 5.1586 5.16129 3.20801 7.57022 3.",
      "<a href=\"https://play.google.com/store/apps/details?id=com.pogotech.pogocash&amp;hl=en_US\" class=\"footer-social-link w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 28 28\" fill=\"none\"><path d=\"M5.72521 2.34869C6.15953 2.29244 6.59996 2.38854 6.97108 2.62052L19.6245 9.79487L16.4222 13.0277L5.72521 2.34869ZM4.75187 3.31951C4.69084 3.53086 4.66132 3.75003 4.66426 3.96996V24.0271C4.66132 24.247 4.69084 24.4662 4.75187 24.6775L15.4586 13.9985L4.75187 3.31951ZM16.432 ",
      "<a href=\"https://www.linkedin.com/company/joinpogo/\" target=\"_blank\" class=\"footer-social-link w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 28 28\" fill=\"none\"><path d=\"M22.925 3.5H5.075C4.65729 3.5 4.25668 3.66594 3.96131 3.96131C3.66594 4.25668 3.5 4.65729 3.5 5.075V22.925C3.5 23.3427 3.66594 23.7433 3.96131 24.0387C4.25668 24.3341 4.65729 24.5 5.075 24.5H22.925C23.3427 24.5 23.7433 24.3341 24.0387 24.0387C24.3341 23.7433 24.5 23.3427 24.5 22.925V5.075C24.5 "
    ],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [
      "<input class=\"input-field homepage-23 w-input\" maxlength=\"256\" name=\"email\" data-name=\"Email\" placeholder=\"Enter Your Email\" type=\"email\" id=\"email\" required>"
    ],
    "imagesMissingAlt": [
      "<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=1010110808177976&amp;ev=PageView&amp;noscript=1\">"
    ],
    "skippedHeadingLevels": [
      "h2: The only way to talk to verified shoppers",
      "h2: Powered by the Pogo app",
      "h2: 3M+",
      "h2: #1",
      "h2: $470B+",
      "h2: 1 in 150",
      "h2: Get answers to any question - in hours",
      "h3: Find any verified audience",
      "h3: Build and launch in minutes",
      "h3: Get insights you can trust",
      "h3: Find any audience",
      "h3: Create your research",
      "h3: Generate unlimited insights",
      "h2: Hear from our customers",
      "h2: Verified by data you can trust",
      "h3: 600M+",
      "h3: store visits",
      "h3: Credit/Debit Card Transactions",
      "h3: Physical Receipts",
      "h3: E-Receipts",
      "h3: Financial Accounts & Balances",
      "h3: Location Visits",
      "h3: Demographics & Psychographics",
      "h3: App Usage & Subscriptions",
      "h3: Pharma & Health",
      "h3: ChatGPT Conversations",
      "h3: Credit/Debit Card Transactions",
      "h3: Physical Receipts",
      "h3: E-Receipts",
      "h3: Financial Accounts & Balances",
      "h3: Location Visits",
      "h3: Demographics & Psychographics",
      "h3: App Usage & Subscriptions",
      "h3: Pharma & Health",
      "h3: ChatGPT Conversations",
      "h2: Our use cases",
      "h5: Innovation & New Product Testing",
      "h5: Brand & Competitive Intelligence",
      "h5: Creative & Messaging Testing",
      "h5: Customer Churn & Win-Back",
      "h5: Shopper & Path-to-Purchase",
      "h3: Category & Market Trends",
      "h5: Retail & Sales Enablement",
      "h5: Customer Segmentation",
      "h3: Innovation & New Product Testing",
      "h3: Brand & Competitive Intelligence",
      "h3: Creative & Messaging Testing",
      "h3: Customer Churn & Win-Back",
      "h3: Shopper & Path-to-Purchase",
      "h3: Category & Market Trends",
      "h3: Retail & Sales Enablement",
      "h3: Customer Segmentation",
      "h3: Innovation & New Product Testing",
      "h3: Brand & Competitive Intelligence",
      "h3: Creative & Messaging Testing",
      "h3: Customer Churn & Win-Back",
      "h3: Shopper & Path-to-Purchase",
      "h3: Category & Market Trends",
      "h3: Retail & Sales Enablement",
      "h3: Customer Segmentation",
      "h2: The all-in-one research platform",
      "h2: Talk to verified shoppersanywhere on their journey",
      "h2: Learn whatreal people actually think and do",
      "h2: Real human insights, at the speed of AI."
    ]
  },
  "counts": {
    "h1": 0,
    "headings": 64,
    "links": 143,
    "inaccessibleLinks": 4,
    "buttons": 0,
    "inaccessibleButtons": 0,
    "images": 252,
    "imagesWithAlt": 251,
    "autocompleteInputs": 1,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 1
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

19 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

25/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": "Wed, 10 Jun 2026 00:50:00 GMT",
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.joinpogo.com",
        "probes": [
          {
            "name": "_index._agents.www.joinpogo.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.joinpogo.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.joinpogo.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "joinpogo.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="email"> is missing a label.
<input name="email"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 137,
        "interactiveWithTags": 0,
        "totalCount": 138,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 5,
        "issues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 1,
        "formsWithTags": 0,
        "totalInteractive": 137,
        "interactiveWithTags": 0,
        "totalCount": 138,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"email\"> is missing a label.",
          "<input name=\"email\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 1,
    "formsWithTags": 0,
    "totalInteractive": 137,
    "interactiveWithTags": 0,
    "totalCount": 138,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"email\"> is missing a label.",
      "<input name=\"email\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/overview---our-data",
      "text": "Learn About Our Panel",
      "html": "<a href=\"/overview---our-data\" class=\"cta--secondary w-inline-block\"><div>Learn About Our Panel</div><div class=\"cta-arrow-wrapper\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 14 14\" fill=\"none\" class=\"cta-icon\"><path d=\"M8.16699 3.354L11.8128 6.99984L8.16699 10.6457\" stroke=\"currentColor\" stroke-width=\"0.875\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/><path d=\"M11.375 7H2.1875\" stroke=\"currentColor\" stroke-width=\"0.875\" stroke-linecap=\"round\" stroke-linejoin=\"round..."
    },
    {
      "href": "https://www.linkedin.com/company/joinpogo/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/joinpogo/\" target=\"_blank\" class=\"footer-social-link w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 28 28\" fill=\"none\"><path d=\"M22.925 3.5H5.075C4.65729 3.5 4.25668 3.66594 3.96131 3.96131C3.66594 4.25668 3.5 4.65729 3.5 5.075V22.925C3.5 23.3427 3.66594 23.7433 3.96131 24.0387C4.25668 24.3341 4.65729 24.5 5.075 24.5H22.925C23.3427 24.5 23.7433 24.3341 24.0387 24.0387C24.3341 23.7433 24.5 23.3427 24.5 22.925V5.075C24..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://joinpogosupport.zendesk.com/hc/en-us",
      "text": "Pogo App Support",
      "html": "<a href=\"https://joinpogosupport.zendesk.com/hc/en-us\" target=\"_blank\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Pogo App Support</div></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/legal/privacy-policy\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Privacy Policy</div></a>"
    },
    {
      "href": "/legal/terms-of-use",
      "text": "Terms of Use",
      "html": "<a href=\"/legal/terms-of-use\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Terms of Use</div></a>"
    },
    {
      "href": "/legal/consumer-health-privacy-policy",
      "text": "Consumer Health Privacy Policy",
      "html": "<a href=\"/legal/consumer-health-privacy-policy\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Consumer Health Privacy Policy</div></a>"
    },
    {
      "href": "/legal/your-privacy-choices",
      "text": "Your Privacy Choices",
      "html": "<a href=\"/legal/your-privacy-choices\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Your Privacy Choices</div></a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/overview---our-data",
      "text": "Learn About Our Panel",
      "html": "<a href=\"/overview---our-data\" class=\"cta--secondary w-inline-block\"><div>Learn About Our Panel</div><div class=\"cta-arrow-wrapper\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 14 14\" fill=\"none\" class=\"cta-icon\"><path d=\"M8.16699 3.354L11.8128 6.99984L8.16699 10.6457\" stroke=\"currentColor\" stroke-width=\"0.875\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/><path d=\"M11.375 7H2.1875\" stroke=\"currentColor\" stroke-width=\"0.875\" stroke-linecap=\"round\" stroke-linejoin=\"round..."
    },
    {
      "href": "https://www.linkedin.com/company/joinpogo/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/joinpogo/\" target=\"_blank\" class=\"footer-social-link w-inline-block\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" viewBox=\"0 0 28 28\" fill=\"none\"><path d=\"M22.925 3.5H5.075C4.65729 3.5 4.25668 3.66594 3.96131 3.96131C3.66594 4.25668 3.5 4.65729 3.5 5.075V22.925C3.5 23.3427 3.66594 23.7433 3.96131 24.0387C4.25668 24.3341 4.65729 24.5 5.075 24.5H22.925C23.3427 24.5 23.7433 24.3341 24.0387 24.0387C24.3341 23.7433 24.5 23.3427 24.5 22.925V5.075C24..."
    }
  ],
  "contactLinks": [
    {
      "href": "https://joinpogosupport.zendesk.com/hc/en-us",
      "text": "Pogo App Support",
      "html": "<a href=\"https://joinpogosupport.zendesk.com/hc/en-us\" target=\"_blank\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Pogo App Support</div></a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/legal/privacy-policy",
      "text": "Privacy Policy",
      "html": "<a href=\"/legal/privacy-policy\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Privacy Policy</div></a>"
    },
    {
      "href": "/legal/terms-of-use",
      "text": "Terms of Use",
      "html": "<a href=\"/legal/terms-of-use\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Terms of Use</div></a>"
    },
    {
      "href": "/legal/consumer-health-privacy-policy",
      "text": "Consumer Health Privacy Policy",
      "html": "<a href=\"/legal/consumer-health-privacy-policy\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Consumer Health Privacy Policy</div></a>"
    },
    {
      "href": "/legal/your-privacy-choices",
      "text": "Your Privacy Choices",
      "html": "<a href=\"/legal/your-privacy-choices\" class=\"footer-nav-link w-inline-block\"><div class=\"button-text\">Your Privacy Choices</div></a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 57/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: consumer, research, powered.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

57/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 57/100 and needs improvement.

Evidence

{
  "title": "Pogo | Verified Consumer Research Powered by AI",
  "h1": "",
  "description": "Pogo combines AI interviews, surveys, and 3M+ purchase-verified consumers so companies and brands get real insights - in hours, not months. Book a demo.",
  "topicOverlap": 0.4,
  "topicTerms": [
    "pogo",
    "verified",
    "consumer",
    "research",
    "powered"
  ],
  "descriptionTerms": [
    "pogo",
    "combines",
    "interviews",
    "surveys",
    "purchase",
    "verified",
    "consumers",
    "companies",
    "brands",
    "get",
    "real",
    "insights",
    "hours",
    "not",
    "months",
    "book",
    "demo"
  ],
  "missingFromDescription": [
    "consumer",
    "research",
    "powered"
  ],
  "score": 57,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: AI crawler accessibility

GEO: AI crawler accessibility scored 55/100 and needs improvement.

4 Warning

Needs attention

GEO: AI crawler accessibility

Warning

Issue

robots.txt blocks these AI crawlers: gptbot, claudebot, google-extended.

Details

Why it matters

Check name

GEO: AI crawler accessibility

Score

55/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: AI crawler accessibility scored 55/100 and needs improvement.

Evidence

{
  "textWords": 1545,
  "htmlBytes": 260677,
  "robots": {
    "checkedCrawlers": [
      "gptbot",
      "chatgpt-user",
      "claudebot",
      "perplexitybot",
      "google-extended"
    ],
    "blocked": [
      "gptbot",
      "claudebot",
      "google-extended"
    ],
    "allows": false
  },
  "schemaBlocks": 1,
  "finalUrl": "https://www.joinpogo.com/",
  "robotsExcerpt": "# As a condition of accessing this website, you agree to abide by the following\n# content signals:\n\n# (a)  If a Content-Signal = yes, you may collect content for the corresponding\n#      use.\n# (b)  If a Content-Signal = no, you may not collect content for the\n#      corresponding use.\n# (c)  If the website operator does not include a Content-Signal for a\n#      corresponding use, the website operator neither grants nor restricts\n#      permission via Content-Signal with respect to the corresponding use.\n\n# The content signals and their meanings are:\n\n# search:   building a search index and providing search results (e.g., returning\n#           hyperlinks and short excerpts from your website's contents). Search does not\n#           include providing AI-generated search summaries.\n# ai-input",
  "score": 55,
  "weight": 26
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

54 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 57,
  "passing": 3,
  "failing": [
    {
      "heading": "The only way to talk to verified shoppers",
      "headingHtml": "<h2 class=\"heading-display inline\"><div class=\"heading-display inline\">The only way to talk to verified shoppers</div><div class=\"heading-img-wrapper\"><div class=\"heading-img-1\"></div><div class=\"heading-img-1 secondary\"></div></div></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Powered by the Pogo app",
      "headingHtml": "<h2 class=\"heading-xl\">Powered by <span class=\"line-break-tab\">the Pogo app</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "3M+",
      "headingHtml": "<h2 class=\"heading-xl colored\">3M<span class=\"bold-text\">+</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "#1",
      "headingHtml": "<h2 class=\"heading-xl\">#1</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "$470B+",
      "headingHtml": "<h2 class=\"heading-xl\"><span class=\"bold-text\">&#x24;</span>470B<span class=\"bold-text\">+</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1 in 150",
      "headingHtml": "<h2 class=\"heading-xl colored\">1 in 150</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get answers to any question - in hours",
      "headingHtml": "<h2 class=\"heading-xl\">Get answers to any question - in hours</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Find any verified audience",
      "headingHtml": "<h3 class=\"heading-m\">Find any verified audience</h3>",
      "firstParagraph": "Pogo finds buyers, lapsers, users or competitive shoppers using real purchase and other verified data instead of self-reported screener questions.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Pogo finds buyers, lapsers, users or competitive shoppers using real purchase and other verified data instead of self-reported screener questions.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build and launch in minutes",
      "headingHtml": "<h3 class=\"heading-m\">Build and launch in minutes</h3>",
      "firstParagraph": "Build video interviews or quant surveys, then launch them instantly to verified buyers. No recruiting, scheduling, or waiting weeks for enough sample.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Build video interviews or quant surveys, then launch them instantly to verified buyers. No recruiting, scheduling, or waiting weeks for enough sample.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find any audience",
      "headingHtml": "<h3 class=\"heading-m\">Find any audience</h3>",
      "firstParagraph": "Target verified buyers, lapsers, or competitive shoppers using real purchase and other verified data - not self-reported screening questions.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Target verified buyers, lapsers, or competitive shoppers using real purchase and other verified data - not self-reported screening questions.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create your research",
      "headingHtml": "<h3 class=\"heading-m\">Create your research</h3>",
      "firstParagraph": "Deploy AI-moderated video interviews, quant surveys, audience analysis and more. Research fields in hours, not weeks.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Deploy AI-moderated video interviews, quant surveys, audience analysis and more. Research fields in hours, not weeks.</p>",
      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hear from our customers",
      "headingHtml": "<h2 class=\"heading-xl\">Hear from our customers</h2>",
      "firstParagraph": "“Pogo enables us to engage verified customers and gain insights that drive smarter decisions.”",
      "paragraphHtml": "<p class=\"body-m light-2\">&#x201c;Pogo enables us to engage verified customers and gain insights that drive smarter decisions.&#x201d;</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "600M+",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">600M+</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "store visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">store visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Credit/Debit Card Transactions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Credit/Debit Card Transactions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Physical Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Physical Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "E-Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">E-Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Financial Accounts & Balances",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Financial Accounts &amp; Balances</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Location Visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Location Visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Demographics & Psychographics",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Demographics &amp; Psychographics</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "App Usage & Subscriptions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">App Usage &amp; Subscriptions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Pharma & Health",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Pharma &amp; Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "ChatGPT Conversations",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">ChatGPT Conversations</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Credit/Debit Card Transactions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Credit/Debit Card Transactions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Physical Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Physical Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "E-Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">E-Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Financial Accounts & Balances",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Financial Accounts &amp; Balances</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Location Visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Location Visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Demographics & Psychographics",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Demographics &amp; Psychographics</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "App Usage & Subscriptions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">App Usage &amp; Subscriptions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Pharma & Health",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Pharma &amp; Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "ChatGPT Conversations",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">ChatGPT Conversations</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our use cases",
      "headingHtml": "<h2 class=\"heading-xl\">Our use cases</h2>",
      "firstParagraph": "From concept testing to brand tracking. Pogo combines verified data and AI-powered research to define high-stakes business decisions.",
      "paragraphHtml": "<p class=\"body-m light max-80\">From concept testing to brand tracking. Pogo combines verified data and AI-powered research to define high-stakes business decisions.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-s\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence that goes beyond the syndicated data every manufacturer already has.",
      "paragraphHtml": "<p class=\"body-s\">Category intelligence that goes beyond the syndicated data every manufacturer already has.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Innovation & New Product Testing",
      "headingHtml": "<h3 class=\"heading-m\">Innovation &amp; New Product Testing</h3>",
      "firstParagraph": "Test & track new products with people who actually buy them",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test &amp; track new products with people who actually buy them</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brand & Competitive Intelligence",
      "headingHtml": "<h3 class=\"heading-m\">Brand &amp; Competitive Intelligence</h3>",
      "firstParagraph": "Always-on brand tracking and intelligence with verified customers, including your competitor's",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Always-on brand tracking and intelligence with verified customers, including your competitor&apos;s</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Creative & Messaging Testing",
      "headingHtml": "<h3 class=\"heading-m\">Creative &amp; Messaging Testing</h3>",
      "firstParagraph": "Test ads and messaging with people who actually buy your category",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test ads and messaging with people who actually buy your category</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Churn & Win-Back",
      "headingHtml": "<h3 class=\"heading-m\">Customer Churn &amp; Win-Back</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Find people who churned and learn how to win them back</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shopper & Path-to-Purchase",
      "headingHtml": "<h3 class=\"heading-m\">Shopper &amp; Path-to-Purchase</h3>",
      "firstParagraph": "Study people during their shopping journey",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Study people during their shopping journey</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-m\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence based on verified buyers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Category intelligence based on verified buyers</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail & Sales Enablement",
      "headingHtml": "<h3 class=\"heading-m\">Retail &amp; Sales Enablement</h3>",
      "firstParagraph": "Arm your sales team with data and voices that win line reviews",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Arm your sales team with data and voices that win line reviews</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Segmentation",
      "headingHtml": "<h3 class=\"heading-m\">Customer Segmentation</h3>",
      "firstParagraph": "Segments built on real purchases instead of survey answers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Segments built on real purchases instead of survey answers</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Innovation & New Product Testing",
      "headingHtml": "<h3 class=\"heading-m\">Innovation &amp; New Product Testing</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test &amp; track new products with people who actually buy them</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brand & Competitive Intelligence",
      "headingHtml": "<h3 class=\"heading-m\">Brand &amp; Competitive Intelligence</h3>",
      "firstParagraph": "Always-on brand tracking and intelligence with verified customers, including your competitor's",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Always-on brand tracking and intelligence with verified customers, including your competitor&apos;s</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Creative & Messaging Testing",
      "headingHtml": "<h3 class=\"heading-m\">Creative &amp; Messaging Testing</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test ads and messaging with people who actually buy your category</p>",
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      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Churn & Win-Back",
      "headingHtml": "<h3 class=\"heading-m\">Customer Churn &amp; Win-Back</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Find people who churned and learn how to win them back</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shopper & Path-to-Purchase",
      "headingHtml": "<h3 class=\"heading-m\">Shopper &amp; Path-to-Purchase</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Study people during their shopping journey</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-m\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence based on verified buyers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Category intelligence based on verified buyers</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail & Sales Enablement",
      "headingHtml": "<h3 class=\"heading-m\">Retail &amp; Sales Enablement</h3>",
      "firstParagraph": "Arm your sales team with data and voices that win line reviews",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Arm your sales team with data and voices that win line reviews</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Segmentation",
      "headingHtml": "<h3 class=\"heading-m\">Customer Segmentation</h3>",
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      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Segments built on real purchases instead of survey answers</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
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      "heading": "The all-in-one research platform",
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      "firstParagraph": "Find any consumer with a single prompt based on verified behavior, from niche audiences to competitor's customers.",
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      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
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      "firstParagraph": "",
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      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn whatreal people actually think and do",
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      "paragraphHtml": "<p class=\"body-m max-80 text-color-dark-80 bottom-padding\">Book a demo to learn about verified research and setting up test studies</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Real human insights, at the speed of AI.",
      "headingHtml": "<h2 class=\"heading-m max-60\">Real human insights, at the speed of AI.</h2>",
      "firstParagraph": "",
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      "issue": "No paragraph follows this heading."
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  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

No question-led h2 sections or FAQ pattern was detected.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence

{
  "h2Count": 14,
  "questionH2s": [],
  "hasFaq": false,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 65/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning

Issue

Entity or definition gaps: consumer, research, powered.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 65/100 and needs improvement.

Evidence

{
  "title": "Pogo | Verified Consumer Research Powered by AI",
  "h1": "",
  "description": "Pogo combines AI interviews, surveys, and 3M+ purchase-verified consumers so companies and brands get real insights - in hours, not months. Book a demo.",
  "topicOverlap": 0.4,
  "definitionCount": 6,
  "topicTerms": [
    "pogo",
    "verified",
    "consumer",
    "research",
    "powered"
  ],
  "descriptionTerms": [
    "pogo",
    "combines",
    "interviews",
    "surveys",
    "purchase",
    "verified",
    "consumers",
    "companies",
    "brands",
    "get",
    "real",
    "insights",
    "hours",
    "not",
    "months",
    "book",
    "demo"
  ],
  "missingFromDescription": [
    "consumer",
    "research",
    "powered"
  ],
  "score": 65,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Google eligibility and indexability

AIO: Google eligibility and indexability scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Google eligibility and indexability

Warning

Issue

Canonical tag is missing.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Google eligibility and indexability

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Google eligibility and indexability scored 80/100 and needs improvement.

Evidence

{
  "status": 200,
  "googlebotBlocked": false,
  "metaRobotsTags": [],
  "xRobotsTag": "",
  "canonical": "",
  "finalUrl": "https://www.joinpogo.com/",
  "canonicalScore": 0,
  "score": 80,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

No substantial explanatory paragraphs were found.

Details

Why it matters

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

249 image(s) are missing width/height attributes. 10 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1545,
  "htmlBytes": 260677,
  "imagesMissingDimensions": [
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      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0612141b3d8ead431bce2e_Icons%202.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0611f0651156289aa91b96_Icons%203.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
      "src": "https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a061200b4700aa7ee7b1c11_Icons%201.svg",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a061200b4700aa7ee7b1c11_Icons%201.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0611c2d0b45a06dc1bcc47_Icons%204.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0611dcec5b835a91225c95_Icons%208.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0611a281421ab59879727f_Icons%205.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a061185d8b92537b1a41d55_Icons%207.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
    },
    {
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      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn.prod.website-files.com/69f2f37795ff0dcac0e11cce/6a0611680367807f30809b09_Icons%206.svg\" loading=\"lazy\" data-w-id=\"cd3e4090-2455-8386-e92d-de35a6948662\" alt class=\"nav-link-icon\">"
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    "<div class=\"popup-inner\"><div id=\"close-button\" class=\"popup-close\"><div class=\"popup-close-icon w-embed\"><svg xmlns=\"http://www.w3.org/2000/svg\" width=\"100%\" height=\"100%\" viewBox=\"0 0 14 14\"><path d=\"m1.61.21.1.08L7 5.6l5.3-5.3a1 1 0 0 1 1.49 1.32l-.08.1L8.4 7l5.3 5.3a1 1 0 0 1-1.32 1.49l-.1-.08L7 8.4l-5.3 5.3a1 1 0 0 1-1.49-1.32l.08-.1L5.6 7 .29 1.7A1 1 0 0 1 1.61.22Z\" fill=\"currentColor\" fill-rule=\"nonzero\"/></svg></div></div><div class=\"popup-content-wrapper video\"><div class=\"popup-cont...",
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    "<div class=\"popup-content-wrapper video\"><div class=\"popup-content has-video\"><div class=\"popup-video w-embed w-iframe\"><video width=\"100%\" height=\"100%\" controls playsinline preload=\"metadata\" style=\"display:block;\"> <source src=\"https://d1b5kdfy16fp5r.cloudfront.net/assets/Launch/OFI_POGO_V3.mp4\" type=\"video/mp4\"> </video></div></div></div>",
    "<div class=\"popup-content has-video\"><div class=\"popup-video w-embed w-iframe\"><video width=\"100%\" height=\"100%\" controls playsinline preload=\"metadata\" style=\"display:block;\"> <source src=\"https://d1b5kdfy16fp5r.cloudfront.net/assets/Launch/OFI_POGO_V3.mp4\" type=\"video/mp4\"> </video></div></div>",
    "<div class=\"popup-video w-embed w-iframe\"><video width=\"100%\" height=\"100%\" controls playsinline preload=\"metadata\" style=\"display:block;\"> <source src=\"https://d1b5kdfy16fp5r.cloudfront.net/assets/Launch/OFI_POGO_V3.mp4\" type=\"video/mp4\"> </video></div>",
    "<div class=\"popup-background\"></div>"
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  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

54 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 57,
  "passing": 3,
  "failing": [
    {
      "heading": "The only way to talk to verified shoppers",
      "headingHtml": "<h2 class=\"heading-display inline\"><div class=\"heading-display inline\">The only way to talk to verified shoppers</div><div class=\"heading-img-wrapper\"><div class=\"heading-img-1\"></div><div class=\"heading-img-1 secondary\"></div></div></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Powered by the Pogo app",
      "headingHtml": "<h2 class=\"heading-xl\">Powered by <span class=\"line-break-tab\">the Pogo app</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "3M+",
      "headingHtml": "<h2 class=\"heading-xl colored\">3M<span class=\"bold-text\">+</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "#1",
      "headingHtml": "<h2 class=\"heading-xl\">#1</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "$470B+",
      "headingHtml": "<h2 class=\"heading-xl\"><span class=\"bold-text\">&#x24;</span>470B<span class=\"bold-text\">+</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1 in 150",
      "headingHtml": "<h2 class=\"heading-xl colored\">1 in 150</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Get answers to any question - in hours",
      "headingHtml": "<h2 class=\"heading-xl\">Get answers to any question - in hours</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Find any verified audience",
      "headingHtml": "<h3 class=\"heading-m\">Find any verified audience</h3>",
      "firstParagraph": "Pogo finds buyers, lapsers, users or competitive shoppers using real purchase and other verified data instead of self-reported screener questions.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Pogo finds buyers, lapsers, users or competitive shoppers using real purchase and other verified data instead of self-reported screener questions.</p>",
      "words": 20,
      "direct": false,
      "issue": "First paragraph is 20 words and does not look like a concise direct answer."
    },
    {
      "heading": "Build and launch in minutes",
      "headingHtml": "<h3 class=\"heading-m\">Build and launch in minutes</h3>",
      "firstParagraph": "Build video interviews or quant surveys, then launch them instantly to verified buyers. No recruiting, scheduling, or waiting weeks for enough sample.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Build video interviews or quant surveys, then launch them instantly to verified buyers. No recruiting, scheduling, or waiting weeks for enough sample.</p>",
      "words": 22,
      "direct": false,
      "issue": "First paragraph is 22 words and does not look like a concise direct answer."
    },
    {
      "heading": "Find any audience",
      "headingHtml": "<h3 class=\"heading-m\">Find any audience</h3>",
      "firstParagraph": "Target verified buyers, lapsers, or competitive shoppers using real purchase and other verified data - not self-reported screening questions.",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Target verified buyers, lapsers, or competitive shoppers using real purchase and other verified data - not self-reported screening questions.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create your research",
      "headingHtml": "<h3 class=\"heading-m\">Create your research</h3>",
      "firstParagraph": "Deploy AI-moderated video interviews, quant surveys, audience analysis and more. Research fields in hours, not weeks.",
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      "words": 16,
      "direct": false,
      "issue": "First paragraph is 16 words and does not look like a concise direct answer."
    },
    {
      "heading": "Hear from our customers",
      "headingHtml": "<h2 class=\"heading-xl\">Hear from our customers</h2>",
      "firstParagraph": "“Pogo enables us to engage verified customers and gain insights that drive smarter decisions.”",
      "paragraphHtml": "<p class=\"body-m light-2\">&#x201c;Pogo enables us to engage verified customers and gain insights that drive smarter decisions.&#x201d;</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "600M+",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">600M+</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "store visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">store visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Credit/Debit Card Transactions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Credit/Debit Card Transactions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Physical Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Physical Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "E-Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">E-Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Financial Accounts & Balances",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Financial Accounts &amp; Balances</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Location Visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Location Visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Demographics & Psychographics",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Demographics &amp; Psychographics</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "App Usage & Subscriptions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">App Usage &amp; Subscriptions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Pharma & Health",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Pharma &amp; Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "ChatGPT Conversations",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">ChatGPT Conversations</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Credit/Debit Card Transactions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Credit/Debit Card Transactions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Physical Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Physical Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "E-Receipts",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">E-Receipts</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Financial Accounts & Balances",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Financial Accounts &amp; Balances</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Location Visits",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Location Visits</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Demographics & Psychographics",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Demographics &amp; Psychographics</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "App Usage & Subscriptions",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">App Usage &amp; Subscriptions</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Pharma & Health",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">Pharma &amp; Health</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "ChatGPT Conversations",
      "headingHtml": "<h3 class=\"heading-l text-color-purple-dark-60\">ChatGPT Conversations</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Our use cases",
      "headingHtml": "<h2 class=\"heading-xl\">Our use cases</h2>",
      "firstParagraph": "From concept testing to brand tracking. Pogo combines verified data and AI-powered research to define high-stakes business decisions.",
      "paragraphHtml": "<p class=\"body-m light max-80\">From concept testing to brand tracking. Pogo combines verified data and AI-powered research to define high-stakes business decisions.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-s\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence that goes beyond the syndicated data every manufacturer already has.",
      "paragraphHtml": "<p class=\"body-s\">Category intelligence that goes beyond the syndicated data every manufacturer already has.</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Innovation & New Product Testing",
      "headingHtml": "<h3 class=\"heading-m\">Innovation &amp; New Product Testing</h3>",
      "firstParagraph": "Test & track new products with people who actually buy them",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test &amp; track new products with people who actually buy them</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brand & Competitive Intelligence",
      "headingHtml": "<h3 class=\"heading-m\">Brand &amp; Competitive Intelligence</h3>",
      "firstParagraph": "Always-on brand tracking and intelligence with verified customers, including your competitor's",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Always-on brand tracking and intelligence with verified customers, including your competitor&apos;s</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Creative & Messaging Testing",
      "headingHtml": "<h3 class=\"heading-m\">Creative &amp; Messaging Testing</h3>",
      "firstParagraph": "Test ads and messaging with people who actually buy your category",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test ads and messaging with people who actually buy your category</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Churn & Win-Back",
      "headingHtml": "<h3 class=\"heading-m\">Customer Churn &amp; Win-Back</h3>",
      "firstParagraph": "Find people who churned and learn how to win them back",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Find people who churned and learn how to win them back</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shopper & Path-to-Purchase",
      "headingHtml": "<h3 class=\"heading-m\">Shopper &amp; Path-to-Purchase</h3>",
      "firstParagraph": "Study people during their shopping journey",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Study people during their shopping journey</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-m\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence based on verified buyers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Category intelligence based on verified buyers</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail & Sales Enablement",
      "headingHtml": "<h3 class=\"heading-m\">Retail &amp; Sales Enablement</h3>",
      "firstParagraph": "Arm your sales team with data and voices that win line reviews",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Arm your sales team with data and voices that win line reviews</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Segmentation",
      "headingHtml": "<h3 class=\"heading-m\">Customer Segmentation</h3>",
      "firstParagraph": "Segments built on real purchases instead of survey answers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Segments built on real purchases instead of survey answers</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Innovation & New Product Testing",
      "headingHtml": "<h3 class=\"heading-m\">Innovation &amp; New Product Testing</h3>",
      "firstParagraph": "Test & track new products with people who actually buy them",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test &amp; track new products with people who actually buy them</p>",
      "words": 10,
      "direct": false,
      "issue": "First paragraph is 10 words and does not look like a concise direct answer."
    },
    {
      "heading": "Brand & Competitive Intelligence",
      "headingHtml": "<h3 class=\"heading-m\">Brand &amp; Competitive Intelligence</h3>",
      "firstParagraph": "Always-on brand tracking and intelligence with verified customers, including your competitor's",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Always-on brand tracking and intelligence with verified customers, including your competitor&apos;s</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Creative & Messaging Testing",
      "headingHtml": "<h3 class=\"heading-m\">Creative &amp; Messaging Testing</h3>",
      "firstParagraph": "Test ads and messaging with people who actually buy your category",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Test ads and messaging with people who actually buy your category</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Churn & Win-Back",
      "headingHtml": "<h3 class=\"heading-m\">Customer Churn &amp; Win-Back</h3>",
      "firstParagraph": "Find people who churned and learn how to win them back",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Find people who churned and learn how to win them back</p>",
      "words": 11,
      "direct": false,
      "issue": "First paragraph is 11 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shopper & Path-to-Purchase",
      "headingHtml": "<h3 class=\"heading-m\">Shopper &amp; Path-to-Purchase</h3>",
      "firstParagraph": "Study people during their shopping journey",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Study people during their shopping journey</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Category & Market Trends",
      "headingHtml": "<h3 class=\"heading-m\">Category &amp; Market Trends</h3>",
      "firstParagraph": "Category intelligence based on verified buyers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Category intelligence based on verified buyers</p>",
      "words": 6,
      "direct": false,
      "issue": "First paragraph is 6 words and does not look like a concise direct answer."
    },
    {
      "heading": "Retail & Sales Enablement",
      "headingHtml": "<h3 class=\"heading-m\">Retail &amp; Sales Enablement</h3>",
      "firstParagraph": "Arm your sales team with data and voices that win line reviews",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Arm your sales team with data and voices that win line reviews</p>",
      "words": 12,
      "direct": false,
      "issue": "First paragraph is 12 words and does not look like a concise direct answer."
    },
    {
      "heading": "Customer Segmentation",
      "headingHtml": "<h3 class=\"heading-m\">Customer Segmentation</h3>",
      "firstParagraph": "Segments built on real purchases instead of survey answers",
      "paragraphHtml": "<p class=\"body-m text-color-dark-70\">Segments built on real purchases instead of survey answers</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "The all-in-one research platform",
      "headingHtml": "<h2 class=\"heading-xl\">The all-in-one research platform</h2>",
      "firstParagraph": "Find any consumer with a single prompt based on verified behavior, from niche audiences to competitor's customers.",
      "paragraphHtml": "<p class=\"body-s light max-90\">Find any consumer with a single prompt based on verified behavior, from niche audiences to competitor&apos;s customers.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Talk to verified shoppersanywhere on their journey",
      "headingHtml": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Talk to verified shoppers</div><div class=\"heading-img-wrapper journey\"><div class=\"journey-heading-img-wrapper\"><img src=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/69fdb4c68e95c58c868368c8_-.avif\" loading=\"lazy\" alt=\"Smiling woman with long hair wearing a beige sweater indoors with white window frames behind.\" class=\"journey-heading-img\"></div><div class=\"journey-heading-img-wrapper icon\"><i...",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn whatreal people actually think and do",
      "headingHtml": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Learn what</div><div class=\"heading-img-wrapper top-margin\"><div class=\"cta-img-1 bottom-cta\"></div><div class=\"cta-img-1 secondary bottom-cta\"></div></div><div class=\"heading-xl inline\">real people actually think and do</div></h2>",
      "firstParagraph": "Book a demo to learn about verified research and setting up test studies",
      "paragraphHtml": "<p class=\"body-m max-80 text-color-dark-80 bottom-padding\">Book a demo to learn about verified research and setting up test studies</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Real human insights, at the speed of AI.",
      "headingHtml": "<h2 class=\"heading-m max-60\">Real human insights, at the speed of AI.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

1 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 6,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: what, how, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "The only way to talk to verified shoppers",
      "html": "<h2 class=\"heading-display inline\"><div class=\"heading-display inline\">The only way to talk to verified shoppers</div><div class=\"heading-img-wrapper\"><div class=\"heading-img-1\"></div><div class=\"heading-img-1 secondary\"></div></div></h2>"
    },
    {
      "text": "Powered by the Pogo app",
      "html": "<h2 class=\"heading-xl\">Powered by <span class=\"line-break-tab\">the Pogo app</span></h2>"
    },
    {
      "text": "3M+",
      "html": "<h2 class=\"heading-xl colored\">3M<span class=\"bold-text\">+</span></h2>"
    },
    {
      "text": "#1",
      "html": "<h2 class=\"heading-xl\">#1</h2>"
    },
    {
      "text": "$470B+",
      "html": "<h2 class=\"heading-xl\"><span class=\"bold-text\">&#x24;</span>470B<span class=\"bold-text\">+</span></h2>"
    },
    {
      "text": "1 in 150",
      "html": "<h2 class=\"heading-xl colored\">1 in 150</h2>"
    },
    {
      "text": "Get answers to any question - in hours",
      "html": "<h2 class=\"heading-xl\">Get answers to any question - in hours</h2>"
    },
    {
      "text": "Hear from our customers",
      "html": "<h2 class=\"heading-xl\">Hear from our customers</h2>"
    },
    {
      "text": "Verified by data you can trust",
      "html": "<h2 class=\"heading-xl\">Verified by data you can trust</h2>"
    },
    {
      "text": "Our use cases",
      "html": "<h2 class=\"heading-xl\">Our use cases</h2>"
    },
    {
      "text": "The all-in-one research platform",
      "html": "<h2 class=\"heading-xl\">The all-in-one research platform</h2>"
    },
    {
      "text": "Talk to verified shoppersanywhere on their journey",
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Talk to verified shoppers</div><div class=\"heading-img-wrapper journey\"><div class=\"journey-heading-img-wrapper\"><img src=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/69fdb4c68e95c58c868368c8_-.avif\" loading=\"lazy\" alt=\"Smiling woman with long hair wearing a beige sweater indoors with white window frames behind.\" class=\"journey-heading-img\"></div><div class=\"journey-heading-img-wrapper icon\"><i..."
    },
    {
      "text": "Learn whatreal people actually think and do",
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Learn what</div><div class=\"heading-img-wrapper top-margin\"><div class=\"cta-img-1 bottom-cta\"></div><div class=\"cta-img-1 secondary bottom-cta\"></div></div><div class=\"heading-xl inline\">real people actually think and do</div></h2>"
    },
    {
      "text": "Real human insights, at the speed of AI.",
      "html": "<h2 class=\"heading-m max-60\">Real human insights, at the speed of AI.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Pogo?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Pogo work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Pogo?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Pogo free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Pogo compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Pogo?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Pogo work?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Pogo free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Pogo compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 8022
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: what, how, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "The only way to talk to verified shoppers",
      "html": "<h2 class=\"heading-display inline\"><div class=\"heading-display inline\">The only way to talk to verified shoppers</div><div class=\"heading-img-wrapper\"><div class=\"heading-img-1\"></div><div class=\"heading-img-1 secondary\"></div></div></h2>"
    },
    {
      "text": "Powered by the Pogo app",
      "html": "<h2 class=\"heading-xl\">Powered by <span class=\"line-break-tab\">the Pogo app</span></h2>"
    },
    {
      "text": "3M+",
      "html": "<h2 class=\"heading-xl colored\">3M<span class=\"bold-text\">+</span></h2>"
    },
    {
      "text": "#1",
      "html": "<h2 class=\"heading-xl\">#1</h2>"
    },
    {
      "text": "$470B+",
      "html": "<h2 class=\"heading-xl\"><span class=\"bold-text\">&#x24;</span>470B<span class=\"bold-text\">+</span></h2>"
    },
    {
      "text": "1 in 150",
      "html": "<h2 class=\"heading-xl colored\">1 in 150</h2>"
    },
    {
      "text": "Get answers to any question - in hours",
      "html": "<h2 class=\"heading-xl\">Get answers to any question - in hours</h2>"
    },
    {
      "text": "Hear from our customers",
      "html": "<h2 class=\"heading-xl\">Hear from our customers</h2>"
    },
    {
      "text": "Verified by data you can trust",
      "html": "<h2 class=\"heading-xl\">Verified by data you can trust</h2>"
    },
    {
      "text": "Our use cases",
      "html": "<h2 class=\"heading-xl\">Our use cases</h2>"
    },
    {
      "text": "The all-in-one research platform",
      "html": "<h2 class=\"heading-xl\">The all-in-one research platform</h2>"
    },
    {
      "text": "Talk to verified shoppersanywhere on their journey",
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Talk to verified shoppers</div><div class=\"heading-img-wrapper journey\"><div class=\"journey-heading-img-wrapper\"><img src=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/69fdb4c68e95c58c868368c8_-.avif\" loading=\"lazy\" alt=\"Smiling woman with long hair wearing a beige sweater indoors with white window frames behind.\" class=\"journey-heading-img\"></div><div class=\"journey-heading-img-wrapper icon\"><i..."
    },
    {
      "text": "Learn whatreal people actually think and do",
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Learn what</div><div class=\"heading-img-wrapper top-margin\"><div class=\"cta-img-1 bottom-cta\"></div><div class=\"cta-img-1 secondary bottom-cta\"></div></div><div class=\"heading-xl inline\">real people actually think and do</div></h2>"
    },
    {
      "text": "Real human insights, at the speed of AI.",
      "html": "<h2 class=\"heading-m max-60\">Real human insights, at the speed of AI.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Pogo?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Pogo work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Pogo?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Pogo free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Pogo compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Pogo?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Pogo work?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Pogo free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Pogo compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 8022,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 7539,
          "hasRegisterInstructions": false,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "https://cdn.prod.website-files.com\"",
            "/title",
            "https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\"",
            "/css",
            "/javascript",
            "/script",
            "https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/6a21f1f34bde57cabd23e8c6_favicon.png\"",
            "/png",
            "https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/6a21f1f34bde57cabd23e8c6_favicon.png\"",
            "/png"
          ],
          "rawExcerpt": "<!DOCTYPE html><!-- Last Published: Tue Jun 09 2026 18:18:18 GMT+0000 (Coordinated Universal Time) --><html data-wf-domain=\"www.joinpogo.com\" data-wf-page=\"69f39907299be2143164f1d0\" data-wf-site=\"69e0eef4f3e7eab7e39c3318\" lang=\"en\"><head><meta charset=\"utf-8\"/><link href=\"https://cdn.prod.website-files.com\" rel=\"preconnect\" crossorigin=\"anonymous\"/><title>Not Found</title><meta content=\"Not Found\" property=\"og:title\"/><meta content=\"Not Found\" name=\"twitter:title\"/><meta content=\"width=device-width, initial-scale=1\" name=\"viewport\"/><meta content=\"[email protected]\" name=\"google-site-verification\"/><link href=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/css/pogo-test.shared.70fb114a7.min.css\" rel=\"stylesheet\" type=\"text/css\" integrity=\"sha384-cPsRSnqBnCn9tA3h3My+AWDqHkJl"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing registration instructions; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 88,
        "text": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=utf-8",
          "length": 88,
          "text": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Q&A and FAQ opportunities

GEO: Q&A and FAQ opportunities is informational for this page.

Informational

Needs attention

GEO: Q&A and FAQ opportunities

Informational

Issue

14 h2 heading(s) are not phrased as questions; this is optional and only useful where Q&A wording is natural. No visible FAQ or FAQPage schema was detected; this is optional unless the page answers common questions.

Details

Why it matters

How to fix

Rewrite these h2 headings as direct questions where appropriate: "The only way to talk to verified shoppers", "Powered by the Pogo app", "3M+", "#1", "$470B+", "1 in 150", "Get answers to any question - in hours", "Hear from our customers", "Verified by data you can trust", "Our use cases", "The all-in-one research platform", "Talk to verified shoppersanywhere on their journey", "Learn whatreal people actually think and do", "Real human insights, at the speed of AI.". Add a concise FAQ section or FAQPage JSON-LD for common user questions.

References

Check name

GEO: Q&A and FAQ opportunities

Score

75/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Q&A and FAQ opportunities is informational for this page.

Evidence

{
  "h2Count": 14,
  "questionH2s": 0,
  "hasFaq": false,
  "nonQuestionH2s": [
    {
      "index": 1,
      "text": "The only way to talk to verified shoppers",
      "isQuestion": false,
      "html": "<h2 class=\"heading-display inline\"><div class=\"heading-display inline\">The only way to talk to verified shoppers</div><div class=\"heading-img-wrapper\"><div class=\"heading-img-1\"></div><div class=\"heading-img-1 secondary\"></div></div></h2>"
    },
    {
      "index": 2,
      "text": "Powered by the Pogo app",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">Powered by <span class=\"line-break-tab\">the Pogo app</span></h2>"
    },
    {
      "index": 3,
      "text": "3M+",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl colored\">3M<span class=\"bold-text\">+</span></h2>"
    },
    {
      "index": 4,
      "text": "#1",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">#1</h2>"
    },
    {
      "index": 5,
      "text": "$470B+",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\"><span class=\"bold-text\">&#x24;</span>470B<span class=\"bold-text\">+</span></h2>"
    },
    {
      "index": 6,
      "text": "1 in 150",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl colored\">1 in 150</h2>"
    },
    {
      "index": 7,
      "text": "Get answers to any question - in hours",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">Get answers to any question - in hours</h2>"
    },
    {
      "index": 8,
      "text": "Hear from our customers",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">Hear from our customers</h2>"
    },
    {
      "index": 9,
      "text": "Verified by data you can trust",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">Verified by data you can trust</h2>"
    },
    {
      "index": 10,
      "text": "Our use cases",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">Our use cases</h2>"
    },
    {
      "index": 11,
      "text": "The all-in-one research platform",
      "isQuestion": false,
      "html": "<h2 class=\"heading-xl\">The all-in-one research platform</h2>"
    },
    {
      "index": 12,
      "text": "Talk to verified shoppersanywhere on their journey",
      "isQuestion": false,
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Talk to verified shoppers</div><div class=\"heading-img-wrapper journey\"><div class=\"journey-heading-img-wrapper\"><img src=\"https://cdn.prod.website-files.com/69e0eef4f3e7eab7e39c3318/69fdb4c68e95c58c868368c8_-.avif\" loading=\"lazy\" alt=\"Smiling woman with long hair wearing a beige sweater indoors with white window frames behind.\" class=\"journey-heading-img\"></div><div class=\"journey-heading-img-wrapper icon\"><i..."
    },
    {
      "index": 13,
      "text": "Learn whatreal people actually think and do",
      "isQuestion": false,
      "html": "<h2 class=\"cta-section-heading-container heading-xl\"><div class=\"heading-xl inline\">Learn what</div><div class=\"heading-img-wrapper top-margin\"><div class=\"cta-img-1 bottom-cta\"></div><div class=\"cta-img-1 secondary bottom-cta\"></div></div><div class=\"heading-xl inline\">real people actually think and do</div></h2>"
    },
    {
      "index": 14,
      "text": "Real human insights, at the speed of AI.",
      "isQuestion": false,
      "html": "<h2 class=\"heading-m max-60\">Real human insights, at the speed of AI.</h2>"
    }
  ],
  "score": 75,
  "weight": 4
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 88
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!DOCTYPE html>\n<html>\n  <body>\n    <p>Invalid .well-known request</p>\n  </body>\n</html>"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.joinpogo.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.joinpogo.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.joinpogo.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.joinpogo.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign up"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

100 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

50 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

Performance and AccessibilityAccessibilityBrowser audit

Elements use prohibited ARIA attributes

50 Fail

Check name

Elements use prohibited ARIA attributes

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.11/aria-prohibited-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Using ARIA attributes in roles where they are prohibited can mean that important information is not communicated to users of assistive technologies. [Learn more about prohibited ARIA roles](https://dequeuniversity.com/rules/axe/4.11/aria-prohibited-attr)."
}

Performance and AccessibilityPerformanceBrowser audit

Document does not have a main landmark.

13 Fail

Check name

Document does not have a main landmark.

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

One main landmark helps screen reader users navigate a web page. [Learn more about landmarks](https://dequeuniversity.com/rules/axe/4.11/landmark-one-main).

References

https://web.dev/learn/performance/

Evidence

{
  "description": "One main landmark helps screen reader users navigate a web page. [Learn more about landmarks](https://dequeuniversity.com/rules/axe/4.11/landmark-one-main)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

13 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

Image optimization

13 Fail

Check name

Image optimization

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped image optimization checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "image-aspect-ratio",
      "title": "Displays images with incorrect aspect ratio",
      "score": 0
    }
  ]
}

Performance and AccessibilityPerformanceBrowser audit

Network dependency tree

13 Fail

Check name

Network dependency tree

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "[Avoid chaining critical requests](https://developer.chrome.com/docs/performance/insights/network-dependency-tree) by reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce JavaScript execution time

13 Fail

Check name

Reduce JavaScript execution time

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

1.4 s

Fix guidance

Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "1.4 s",
  "description": "Consider reducing the time spent parsing, compiling, and executing JS. You may find delivering smaller JS payloads helps with this. [Learn how to reduce Javascript execution time](https://developer.chrome.com/docs/lighthouse/performance/bootup-time/).",
  "numericValue": 1428.4819999999622
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

13 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 580 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 580 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

13 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 603 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 603 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

62/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 23,
      "displayValue": "6.3 s",
      "numericValue": 6286.180988368615
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 14,
      "displayValue": "3.7 s",
      "numericValue": 3684.102304894869
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 85,
      "displayValue": "1.0 s",
      "numericValue": 1025.004302250702
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 92,
      "displayValue": "120 ms",
      "numericValue": 121
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 20 ms",
      "numericValue": 18
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 3,
      "displayValue": "6.2 s",
      "numericValue": 6226.179198122985
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "50 ms",
      "numericValue": 51.24402
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 76,
      "displayValue": "220 ms",
      "numericValue": 218.0000000000009
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 10, 2026	51/100	Level 3, Bot-Aware	Current report