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65/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability47%Agent Easeof Use39%Security& Trust40%GEO, AIO, AEO77%SEO92%Performance& Accessibility87%
  • AI Discoverability 47 out of 100
  • Agent Ease of Use 39 out of 100
  • Security & Trust 40 out of 100
  • GEO, AIO and AEO 77 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 87 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Kapwing: Make a Video About Anything favicon

Kapwing: Make a Video About Anything

Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.

Next step

Turn this report into a fix workflow

27 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
47
Priority fix10150View details
Discoverability
67
Needs work540View details
Content Readiness
50
Needs work470View details
Bot Access Control
17
Priority fix140View details
Agent Ease of Use
39
Priority fix16334View details
API
28
Priority fix270View details
Auth
Not Applicable
Not Applicable380View details
MCP
47
Priority fix373View details
Skill Discovery
42
Priority fix4111View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
77
Mostly ready7211View details
GEO Readiness
88
Mostly ready303
AIO Readiness
80
Mostly ready313View details
AEO Readiness
63
Needs work115View details
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
44
Priority fix550View details
Security & Trust
40
Priority fix230View details
AI Training Exposure
50
Needs work320View details
Performance and Accessibility
87
Mostly ready1952View details
Performance
86
Mostly ready1542View details
Accessibility
90
Strong410View details

Prioritized recommendations

Issues ranked by score impact

47 items need attention

Security & TrustAI Training ExposureEmerging recommendation

TDMRep declaration

TDMRep declaration is missing or incomplete.

100 Fail

Needs attention

TDMRep declaration

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

TDMRep is a W3C Community Group protocol and IANA-registered well-known URI for declaring text and data mining reservation policy on applicable content.

Check name

TDMRep declaration

Score

0/100

Status

fail

Category

AI Training Exposure

Maturity

Emerging recommendation

Goal

Publish a machine-readable text and data mining reservation declaration when the site needs one.

Result

TDMRep declaration is missing or incomplete.

Validation steps

  1. Validate TDMRep rules

    Response is not valid JSON.

Evidence
{
  "statusCode": 200,
  "contentType": "text/html; charset=utf-8",
  "valid": false,
  "compatibleContentType": false,
  "issue": "Response is not valid JSON.",
  "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   ",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch /.well-known/tdmrep.json",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8",
        "length": 10143
      }
    },
    {
      "id": "validate",
      "title": "Validate TDMRep rules",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish /.well-known/tdmrep.json as an array of TDMRep rule objects with location and tdm-reservation values of 0 or 1."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

50 Fail

Needs attention

Organization / WebSite schema

Failed check
01

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

02

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence
{
  "found": [],
  "allTypes": [
    "SoftwareApplication"
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

33 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

33 Fail

Needs attention

HSTS header

Failed check
01

Issue

HSTS header is missing or incomplete.

02

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence
{
  "header": "strict-transport-security",
  "value": "max-age=86400; includeSubDomains"
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

33 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html"
      },
      "issue": "Content-Type \"text/html\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 20631,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width\"/><title>Kapwing: Make a Video About Anything</title><meta name=\"description\" content=\"Generate full video projects from a single ",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

33 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=utf-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
          },
          {
            "path": "/swagger.json",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"error\":\"Not found\"}"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "application/json; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI JSON document did not match the expected shape. unsupported version: ; missing info.title; missing info.version; no paths defined; no operations defined.",
            "compatibleContentType": true,
            "format": "json",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "operationWarnings": [
              {
                "field": "servers",
                "issue": "No servers array declared."
              },
              {
                "field": "components.securitySchemes",
                "issue": "No security schemes or explicit no-auth declaration."
              }
            ],
            "hasServers": false,
            "hasSecuritySchemes": false,
            "hasExplicitNoAuth": false,
            "rawExcerpt": "{\"error\":\"Not found\"}"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 200,
            "contentType": "text/html; charset=utf-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

33 Fail

Needs attention

Referrer-Policy

Failed check
01

Issue

Referrer-Policy is missing or incomplete.

02

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence
{
  "header": "referrer-policy",
  "value": null
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

33 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: missing <main> landmark; skipped heading levels.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": false,
  "nav": true,
  "footer": true,
  "meaningfulH1": true,
  "headingOrder": false,
  "accessibleLinks": true,
  "accessibleButtons": true,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": [
      "h1: Make a video about anything",
      "h3: From idea to first draft",
      "h2: Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)",
      "h2: Made for any type of storyteller.",
      "h3: Marketers",
      "h3: Internal Comms",
      "h3: Content Creators",
      "h3: Educators",
      "h2: A suite of core editing tools that make content production more intuitive.",
      "h2: Turn your great ideas into great content.",
      "h2: AI-powered editing tools help your team create better and faster.",
      "h2: Already transforming video creation across industries",
      "h2: Redefine how your teams make video.",
      "h2: Built by creatorsfor the creator in everyone.",
      "h3: Tools",
      "h3: AI-powered",
      "h3: Templates",
      "h3: Learn",
      "h3: Company"
    ]
  },
  "counts": {
    "h1": 1,
    "headings": 19,
    "links": 112,
    "inaccessibleLinks": 0,
    "buttons": 24,
    "inaccessibleButtons": 0,
    "images": 23,
    "imagesWithAlt": 23,
    "autocompleteInputs": 0,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Validate RFC 9727 linkset".

22 Fail

Needs attention

API Catalog

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

33/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Validate RFC 9727 linkset".

Validation steps

  1. Validate RFC 9727 linkset

    Response is not valid JSON.

  2. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "pass",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint failed at "Validate resource body".

17 Fail

Needs attention

AI context endpoint

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" is not JSON, Markdown, or text/plain.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

50/100

Status

fail

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Content-Type "text/html; charset=utf-8" is not JSON, Markdown, or text/plain.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/context",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Content-Type \"text/html; charset=utf-8\" is not JSON, Markdown, or text/plain.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" is not JSON, Markdown, or text/plain.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Validate resource body".

17 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt response did not match the expected shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing h1 title (e.g. # Site Name).

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

50/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Validate resource body".

Validation steps

  1. Validate resource body

    llms.txt response did not match the expected shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing h1 title (e.g. # Site Name).

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/llms.txt",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "llms.txt response did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing h1 title (e.g. # Site Name).",
        "compatibleContentType": false,
        "hasTitle": false,
        "contentLength": 6849,
        "linkCount": 42,
        "links": [
          "/title",
          "/G2D-apple-touch-icon.webp",
          "/png",
          "/nnB-kapwing-logo-32.png",
          "/png",
          "/ZM5-kapwing-logo-16.png",
          "/x-icon",
          "/Xeq-favicon.ico",
          "/manifest.webmanifest",
          "/javascript"
        ],
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "llms.txt response did not match the expected shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing h1 title (e.g. # Site Name).",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Validate resource body".

17 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

50/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/http-message-signatures-directory",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Validate resource body".

16 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

38/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

  2. Verify advertised MCP transport endpoints

    At least one same-origin transport failed MCP initialize or advertised capability list probes. See probes[].capabilityProbes for the exact method, status, JSON-RPC error, and response excerpt.

  3. Verify advertised MCP tool execution

    MCP discovery passed, but no advertised tool could be safely executed by this scanner.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/mcp/server-card.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    },
    {
      "id": "endpoint-verification",
      "title": "Verify advertised MCP transport endpoints",
      "status": "fail",
      "evidence": {
        "probes": []
      },
      "issue": "At least one same-origin transport failed MCP initialize or advertised capability list probes. See probes[].capabilityProbes for the exact method, status, JSON-RPC error, and response excerpt.",
      "howToFix": "Expose a real MCP endpoint for advertised transports, or remove transports that point to ordinary HTTP APIs."
    },
    {
      "id": "tool-execution",
      "title": "Verify advertised MCP tool execution",
      "status": "warning",
      "evidence": {
        "probes": []
      },
      "issue": "MCP discovery passed, but no advertised tool could be safely executed by this scanner.",
      "howToFix": "Implement tools/call for advertised tools, or report the MCP card as discovery-only until tools are executable."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.kapwing.com",
        "probes": [
          {
            "name": "_index._agents.www.kapwing.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.kapwing.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.kapwing.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "kapwing.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Validate resource body".

13 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

33/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

  2. Fetch advertised SKILL.md files

    One or more advertised skill URLs were missing, did not look like SKILL.md Markdown, or failed digest verification.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agent-skills/index.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    },
    {
      "id": "skill-documents",
      "title": "Fetch advertised SKILL.md files",
      "status": "fail",
      "evidence": {
        "checkedCount": 0,
        "totalCount": 0,
        "checked": []
      },
      "issue": "One or more advertised skill URLs were missing, did not look like SKILL.md Markdown, or failed digest verification.",
      "howToFix": "Make every advertised skill URL return Markdown with a top-level heading and a matching sha256 digest, or remove broken entries from the index."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Validate resource body".

13 Fail

Needs attention

mcp.json

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

50/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/mcp.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Validate resource body".

13 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

50/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/webmcp.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <textarea> is missing a name attribute.
    • <textarea> is missing a label.
    • <textarea> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 137,
        "interactiveWithTags": 0,
        "totalCount": 137,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 3,
        "issues": [
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<textarea> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<textarea> is missing a label."
            },
            {
              "type": "code",
              "value": "<textarea> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 137,
        "interactiveWithTags": 0,
        "totalCount": 137,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<textarea> is missing a name attribute.",
          "<textarea> is missing a label.",
          "<textarea> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 0,
    "formsWithTags": 0,
    "totalInteractive": 137,
    "interactiveWithTags": 0,
    "totalCount": 137,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<textarea> is missing a name attribute.",
      "<textarea> is missing a label.",
      "<textarea> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Validate resource body".

10 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

50/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agent-card.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Validate resource body".

10 Fail

Needs attention

agent.json

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

50/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agent.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Validate resource body".

10 Fail

Needs attention

agents.json

Failed check
01

Issue

Response is not valid JSON.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

50/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Validate resource body".

Validation steps

  1. Validate resource body

    Response is not valid JSON.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/agents.json",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

9 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/ai-video-generator",
      "text": "Video GeneratorCreate a video about anything with AI",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/ai-video-generator\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Video Generator</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Create a video about anything with AI</p></a>"
    },
    {
      "href": "/help",
      "text": "Help CenterGet answers to common questions about Kapwing",
      "html": "<a href=\"/help\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Help Center</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Get answers to common questions about Kapwing</p></a>"
    },
    {
      "href": "/blog",
      "text": "Company BlogFollow along for stories from our startup journey",
      "html": "<a href=\"/blog\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Company Blog</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Follow along for stories from our startup journey</p></a>"
    },
    {
      "href": "/about",
      "text": "About UsFind out more about our company and product",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/about\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">About Us</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Find out more about our company and product</p></a>"
    },
    {
      "href": "/careers",
      "text": "CareersLearn more about working at Kapwing",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/careers\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Careers</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Learn more about working at Kapwing</p></a>"
    },
    {
      "href": "/teams/marketing",
      "text": "Read more about how",
      "html": "<a class=\"Storytellers_link__tfqjR\" href=\"/teams/marketing\">Read more about how</a>"
    },
    {
      "href": "/about",
      "text": "Learn More About Our Story",
      "html": "<a class=\"MeetTheTeam_link__MGzuF\" href=\"/about\">Learn More About Our Story</a>"
    },
    {
      "href": "/about",
      "text": "About Us",
      "html": "<a href=\"/about\">About Us</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/resources",
      "text": "ResourcesArticles and guides to help you create more",
      "html": "<a href=\"/resources\" target=\"_self\" class=\"HeaderBarLinks_NavigationMenuLink__PuVp4 HeaderBarLinks_Callout__zYr4H\" data-radix-collection-item><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 24 24\" class=\"HeaderBarLinks_featuredIcon__riRB7\" height=\"1em\" width=\"1em\" xmlns=\"http://www.w3.org/2000/svg\"><path fill=\"none\" d=\"M0 0h24v24H0z\"/><path d=\"M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2z\"/><path d=\"M14 17H7v-2h7v2zm3-4..."
    },
    {
      "href": "/help",
      "text": "Help CenterGet answers to common questions about Kapwing",
      "html": "<a href=\"/help\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Help Center</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Get answers to common questions about Kapwing</p></a>"
    },
    {
      "href": "/contact-us",
      "text": "Contact UsLearn how to get in touch with our team",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/contact-us\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Contact Us</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Learn how to get in touch with our team</p></a>"
    },
    {
      "href": "https://www.kapwing.com/help/",
      "text": "Help Center",
      "html": "<a href=\"https://www.kapwing.com/help/\" target=\"_blank\" rel=\"noreferrer noopener\">Help Center</a>"
    },
    {
      "href": "/contact-us",
      "text": "Contact Us",
      "html": "<a href=\"/contact-us\">Contact Us</a>"
    },
    {
      "href": "/help/tag/release-notes/",
      "text": "Release Notes",
      "html": "<a href=\"/help/tag/release-notes/\">Release Notes</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/privacy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy\">Privacy Policy</a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\">Terms of Service</a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\">Terms of Service</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "/ai-video-generator",
      "text": "Video GeneratorCreate a video about anything with AI",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/ai-video-generator\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Video Generator</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Create a video about anything with AI</p></a>"
    },
    {
      "href": "/help",
      "text": "Help CenterGet answers to common questions about Kapwing",
      "html": "<a href=\"/help\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Help Center</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Get answers to common questions about Kapwing</p></a>"
    },
    {
      "href": "/blog",
      "text": "Company BlogFollow along for stories from our startup journey",
      "html": "<a href=\"/blog\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Company Blog</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Follow along for stories from our startup journey</p></a>"
    },
    {
      "href": "/about",
      "text": "About UsFind out more about our company and product",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/about\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">About Us</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Find out more about our company and product</p></a>"
    },
    {
      "href": "/careers",
      "text": "CareersLearn more about working at Kapwing",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/careers\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Careers</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Learn more about working at Kapwing</p></a>"
    },
    {
      "href": "/teams/marketing",
      "text": "Read more about how",
      "html": "<a class=\"Storytellers_link__tfqjR\" href=\"/teams/marketing\">Read more about how</a>"
    },
    {
      "href": "/about",
      "text": "Learn More About Our Story",
      "html": "<a class=\"MeetTheTeam_link__MGzuF\" href=\"/about\">Learn More About Our Story</a>"
    },
    {
      "href": "/about",
      "text": "About Us",
      "html": "<a href=\"/about\">About Us</a>"
    }
  ],
  "contactLinks": [
    {
      "href": "/resources",
      "text": "ResourcesArticles and guides to help you create more",
      "html": "<a href=\"/resources\" target=\"_self\" class=\"HeaderBarLinks_NavigationMenuLink__PuVp4 HeaderBarLinks_Callout__zYr4H\" data-radix-collection-item><svg stroke=\"currentColor\" fill=\"currentColor\" stroke-width=\"0\" viewBox=\"0 0 24 24\" class=\"HeaderBarLinks_featuredIcon__riRB7\" height=\"1em\" width=\"1em\" xmlns=\"http://www.w3.org/2000/svg\"><path fill=\"none\" d=\"M0 0h24v24H0z\"/><path d=\"M19 5v14H5V5h14m0-2H5c-1.1 0-2 .9-2 2v14c0 1.1.9 2 2 2h14c1.1 0 2-.9 2-2V5c0-1.1-.9-2-2-2z\"/><path d=\"M14 17H7v-2h7v2zm3-4..."
    },
    {
      "href": "/help",
      "text": "Help CenterGet answers to common questions about Kapwing",
      "html": "<a href=\"/help\" target=\"_self\" class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Help Center</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Get answers to common questions about Kapwing</p></a>"
    },
    {
      "href": "/contact-us",
      "text": "Contact UsLearn how to get in touch with our team",
      "html": "<a class=\"HeaderBarLinks_ListItemLink__ijl3v\" data-radix-collection-item href=\"/contact-us\"><span class=\"HeaderBarLinks_ListItemHeading__Vmkqh\">Contact Us</span><p class=\"HeaderBarLinks_ListItemText__fXgfp\">Learn how to get in touch with our team</p></a>"
    },
    {
      "href": "https://www.kapwing.com/help/",
      "text": "Help Center",
      "html": "<a href=\"https://www.kapwing.com/help/\" target=\"_blank\" rel=\"noreferrer noopener\">Help Center</a>"
    },
    {
      "href": "/contact-us",
      "text": "Contact Us",
      "html": "<a href=\"/contact-us\">Contact Us</a>"
    },
    {
      "href": "/help/tag/release-notes/",
      "text": "Release Notes",
      "html": "<a href=\"/help/tag/release-notes/\">Release Notes</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/policies/privacy",
      "text": "Privacy Policy",
      "html": "<a href=\"/policies/privacy\">Privacy Policy</a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\">Terms of Service</a>"
    },
    {
      "href": "/policies/terms-of-service",
      "text": "Terms of Service",
      "html": "<a href=\"/policies/terms-of-service\">Terms of Service</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 82/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: make, about, anything.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

82/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 82/100 and needs improvement.

Evidence
{
  "title": "Kapwing: Make a Video About Anything",
  "h1": "Make a video about anything",
  "description": "Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.",
  "topicOverlap": 0.4,
  "topicTerms": [
    "kapwing",
    "make",
    "video",
    "about",
    "anything"
  ],
  "descriptionTerms": [
    "generate",
    "full",
    "video",
    "projects",
    "single",
    "prompt",
    "kapwing",
    "join",
    "over",
    "million",
    "modern",
    "creators",
    "who",
    "trust",
    "create",
    "edit",
    "grow",
    "their",
    "content"
  ],
  "missingFromDescription": [
    "make",
    "about",
    "anything"
  ],
  "score": 82,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 18,
  "passing": 1,
  "failing": [
    {
      "heading": "From idea to first draft",
      "headingHtml": "<h3 class=\"Gallery_headline___c5Fd\">From idea to first draft</h3>",
      "firstParagraph": "Tell your story through video without the need to record. Kapwing's AI brings your vision to life from a simple prompt and creates a project with multiple layers, timing, sound, and more.",
      "paragraphHtml": "<p class=\"Gallery_description__Z_hS_\">Tell your story through video without the need to record. Kapwing&apos;s AI brings your vision to life from a simple prompt and creates a project with multiple layers, timing, sound, and more.</p>",
      "words": 32,
      "direct": false,
      "issue": "First paragraph is 32 words and does not look like a concise direct answer."
    },
    {
      "heading": "Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)",
      "headingHtml": "<h2>Powering the <span class=\"LogoGallery_highlight__eZWEv\">magic behind the scenes</span> of leading organizations (and over 30 million creators across the globe)</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Made for any type of storyteller.",
      "headingHtml": "<h2>Made for any type of storyteller.</h2>",
      "firstParagraph": "Whether you're running a global marketing team or publishing internal comms, Kapwing adapts to achieve your creative goals.",
      "paragraphHtml": "<p>Whether you&apos;re running a global marketing team or publishing internal comms, Kapwing adapts to achieve your creative goals.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketers",
      "headingHtml": "<h3>Marketers</h3>",
      "firstParagraph": "Create more content in less time. Keep campaigns consistent, launch faster, and hand off assets without breaking brand standards.",
      "paragraphHtml": "<p>Create more content in less time. Keep campaigns consistent, launch faster, and hand off assets without breaking brand standards.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Internal Comms",
      "headingHtml": "<h3>Internal Comms</h3>",
      "firstParagraph": "Publish video updates that are easy to watch, share, and localize across every office.",
      "paragraphHtml": "<p>Publish video updates that are easy to watch, share, and localize across every office.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Content Creators",
      "headingHtml": "<h3>Content Creators</h3>",
      "firstParagraph": "Turn rough ideas into polished videos with templates, quick exports, and collaboration built in.",
      "paragraphHtml": "<p>Turn rough ideas into polished videos with templates, quick exports, and collaboration built in.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Educators",
      "headingHtml": "<h3>Educators</h3>",
      "firstParagraph": "Use video to connect with more of your class and help strengthen storytelling skills in your students.",
      "paragraphHtml": "<p>Use video to connect with more of your class and help strengthen storytelling skills in your students.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "A suite of core editing tools that make content production more intuitive.",
      "headingHtml": "<h2>A suite of core editing tools that make content production more intuitive.</h2>",
      "firstParagraph": "A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.",
      "paragraphHtml": "<p class=\"ToolsSuite_toolDescription__hYJ58\">A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.</p>",
      "words": 29,
      "direct": false,
      "issue": "First paragraph is 29 words and does not look like a concise direct answer."
    },
    {
      "heading": "Turn your great ideas into great content.",
      "headingHtml": "<h2 class=\"Breaker_typing___XX67\" style=\"font-size: 30px;\" aria-live=\"polite\"><span class=\"Breaker_text__3O1ni \" style=\"font-size: 30px;\">Turn your great ideas into great content.</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI-powered editing tools help your team create better and faster.",
      "headingHtml": "<h2>AI-powered editing tools help your team create better and faster.</h2>",
      "firstParagraph": "Turn a simple text prompt into original videos complete with voiceover, visuals, subtitles, music, and characters, with a script you can customize for tone and content.",
      "paragraphHtml": "<p class=\"ToolsSuiteRight_toolDescription__qpG3y\">Turn a simple text prompt into original videos complete with voiceover, visuals, subtitles, music, and characters, with a script you can customize for tone and content.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Redefine how your teams make video.",
      "headingHtml": "<h2>Redefine how your teams make video.</h2>",
      "firstParagraph": "Kapwing powers professional quality video content pipelines across marketing, education, and communications. Get started in minutes today.",
      "paragraphHtml": "<p>Kapwing powers professional quality video content pipelines across marketing, education, and communications. <span class=\"RequestADemo_bold__kyM_a\">Get started in minutes today.</span></p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built by creatorsfor the creator in everyone.",
      "headingHtml": "<h2>Built by creators<br>for the creator in everyone.</h2>",
      "firstParagraph": "We run a YouTube channel with 200K+ subscribers, so we know what it's like as video creators, and we know how we believe it should be: collaborative, accessible, and easy. We're constantly making Kapwing more intuitive, more powerful, and just generally better—for every user.",
      "paragraphHtml": "<p>We run a YouTube channel with 200K+ subscribers, so we know what it&apos;s like as video creators, and we know how we believe it should be: <span class=\"MeetTheTeam_bold__aUeK3\">collaborative, accessible, and easy.</span> We&apos;re constantly making Kapwing more intuitive, more powerful, and just generally better&#x2014;for every user.</p>",
      "words": 45,
      "direct": false,
      "issue": "First paragraph is 45 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tools",
      "headingHtml": "<h3>Tools</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI-powered",
      "headingHtml": "<h3>AI-powered</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Templates",
      "headingHtml": "<h3>Templates</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn",
      "headingHtml": "<h3>Learn</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h3>Company</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p aria-live=\"assertive\" id=\"__next-route-announcer__\" role=\"alert\" style=\"border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; top: 0px; width: 1px; white-space: nowrap; overflow-wrap: normal;\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

3 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

1 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 1,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 47,
      "heading": "H2: Built by creatorsfor the creator in everyone.",
      "text": "We run a YouTube channel with 200K+ subscribers, so we know what it's like as video creators, and we know how we believe it should be: collaborative, accessible, and easy. We're constantly making Kapwing more intuitive, more powerful, and just generally better—for every user.",
      "words": 45,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (45 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>We run a YouTube channel with 200K+ subscribers, so we know what it&apos;s like as video creators, and we know how we believe it should be: <span class=\"MeetTheTeam_bold__aUeK3\">collaborative, accessible, and easy.</span> We&apos;re constantly making Kapwing more intuitive, more powerful, and just generally better&#x2014;for every user.</p>"
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 50/100 and needs improvement.

3 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

50/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 50/100 and needs improvement.

Evidence
{
  "h2Count": 8,
  "questionH2s": [],
  "hasFaq": true,
  "score": 50,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

17 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 18,
  "passing": 1,
  "failing": [
    {
      "heading": "From idea to first draft",
      "headingHtml": "<h3 class=\"Gallery_headline___c5Fd\">From idea to first draft</h3>",
      "firstParagraph": "Tell your story through video without the need to record. Kapwing's AI brings your vision to life from a simple prompt and creates a project with multiple layers, timing, sound, and more.",
      "paragraphHtml": "<p class=\"Gallery_description__Z_hS_\">Tell your story through video without the need to record. Kapwing&apos;s AI brings your vision to life from a simple prompt and creates a project with multiple layers, timing, sound, and more.</p>",
      "words": 32,
      "direct": false,
      "issue": "First paragraph is 32 words and does not look like a concise direct answer."
    },
    {
      "heading": "Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)",
      "headingHtml": "<h2>Powering the <span class=\"LogoGallery_highlight__eZWEv\">magic behind the scenes</span> of leading organizations (and over 30 million creators across the globe)</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Made for any type of storyteller.",
      "headingHtml": "<h2>Made for any type of storyteller.</h2>",
      "firstParagraph": "Whether you're running a global marketing team or publishing internal comms, Kapwing adapts to achieve your creative goals.",
      "paragraphHtml": "<p>Whether you&apos;re running a global marketing team or publishing internal comms, Kapwing adapts to achieve your creative goals.</p>",
      "words": 18,
      "direct": false,
      "issue": "First paragraph is 18 words and does not look like a concise direct answer."
    },
    {
      "heading": "Marketers",
      "headingHtml": "<h3>Marketers</h3>",
      "firstParagraph": "Create more content in less time. Keep campaigns consistent, launch faster, and hand off assets without breaking brand standards.",
      "paragraphHtml": "<p>Create more content in less time. Keep campaigns consistent, launch faster, and hand off assets without breaking brand standards.</p>",
      "words": 19,
      "direct": false,
      "issue": "First paragraph is 19 words and does not look like a concise direct answer."
    },
    {
      "heading": "Internal Comms",
      "headingHtml": "<h3>Internal Comms</h3>",
      "firstParagraph": "Publish video updates that are easy to watch, share, and localize across every office.",
      "paragraphHtml": "<p>Publish video updates that are easy to watch, share, and localize across every office.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Content Creators",
      "headingHtml": "<h3>Content Creators</h3>",
      "firstParagraph": "Turn rough ideas into polished videos with templates, quick exports, and collaboration built in.",
      "paragraphHtml": "<p>Turn rough ideas into polished videos with templates, quick exports, and collaboration built in.</p>",
      "words": 14,
      "direct": false,
      "issue": "First paragraph is 14 words and does not look like a concise direct answer."
    },
    {
      "heading": "Educators",
      "headingHtml": "<h3>Educators</h3>",
      "firstParagraph": "Use video to connect with more of your class and help strengthen storytelling skills in your students.",
      "paragraphHtml": "<p>Use video to connect with more of your class and help strengthen storytelling skills in your students.</p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "A suite of core editing tools that make content production more intuitive.",
      "headingHtml": "<h2>A suite of core editing tools that make content production more intuitive.</h2>",
      "firstParagraph": "A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.",
      "paragraphHtml": "<p class=\"ToolsSuite_toolDescription__hYJ58\">A drag-and-drop timeline makes it easy to edit, trim, and combine video clips and add overlays, with a collaborative interface to let your team take part and share thoughts.</p>",
      "words": 29,
      "direct": false,
      "issue": "First paragraph is 29 words and does not look like a concise direct answer."
    },
    {
      "heading": "Turn your great ideas into great content.",
      "headingHtml": "<h2 class=\"Breaker_typing___XX67\" style=\"font-size: 30px;\" aria-live=\"polite\"><span class=\"Breaker_text__3O1ni \" style=\"font-size: 30px;\">Turn your great ideas into great content.</span></h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI-powered editing tools help your team create better and faster.",
      "headingHtml": "<h2>AI-powered editing tools help your team create better and faster.</h2>",
      "firstParagraph": "Turn a simple text prompt into original videos complete with voiceover, visuals, subtitles, music, and characters, with a script you can customize for tone and content.",
      "paragraphHtml": "<p class=\"ToolsSuiteRight_toolDescription__qpG3y\">Turn a simple text prompt into original videos complete with voiceover, visuals, subtitles, music, and characters, with a script you can customize for tone and content.</p>",
      "words": 26,
      "direct": false,
      "issue": "First paragraph is 26 words and does not look like a concise direct answer."
    },
    {
      "heading": "Redefine how your teams make video.",
      "headingHtml": "<h2>Redefine how your teams make video.</h2>",
      "firstParagraph": "Kapwing powers professional quality video content pipelines across marketing, education, and communications. Get started in minutes today.",
      "paragraphHtml": "<p>Kapwing powers professional quality video content pipelines across marketing, education, and communications. <span class=\"RequestADemo_bold__kyM_a\">Get started in minutes today.</span></p>",
      "words": 17,
      "direct": false,
      "issue": "First paragraph is 17 words and does not look like a concise direct answer."
    },
    {
      "heading": "Built by creatorsfor the creator in everyone.",
      "headingHtml": "<h2>Built by creators<br>for the creator in everyone.</h2>",
      "firstParagraph": "We run a YouTube channel with 200K+ subscribers, so we know what it's like as video creators, and we know how we believe it should be: collaborative, accessible, and easy. We're constantly making Kapwing more intuitive, more powerful, and just generally better—for every user.",
      "paragraphHtml": "<p>We run a YouTube channel with 200K+ subscribers, so we know what it&apos;s like as video creators, and we know how we believe it should be: <span class=\"MeetTheTeam_bold__aUeK3\">collaborative, accessible, and easy.</span> We&apos;re constantly making Kapwing more intuitive, more powerful, and just generally better&#x2014;for every user.</p>",
      "words": 45,
      "direct": false,
      "issue": "First paragraph is 45 words and does not look like a concise direct answer."
    },
    {
      "heading": "Tools",
      "headingHtml": "<h3>Tools</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "AI-powered",
      "headingHtml": "<h3>AI-powered</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Templates",
      "headingHtml": "<h3>Templates</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Learn",
      "headingHtml": "<h3>Learn</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Company",
      "headingHtml": "<h3>Company</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p aria-live=\"assertive\" id=\"__next-route-announcer__\" role=\"alert\" style=\"border: 0px; clip: rect(0px, 0px, 0px, 0px); height: 1px; margin: -1px; overflow: hidden; padding: 0px; position: absolute; top: 0px; width: 1px; white-space: nowrap; overflow-wrap: normal;\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 80/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

23 image(s) are missing width/height attributes.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

80/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 80/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width",
  "visibleWords": 991,
  "htmlBytes": 211173,
  "imagesMissingDimensions": [
    {
      "src": "https://cdn-useast1.kapwing.com/static/Gi0-kapwing-logo-wordmark.webp",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Kapwing\" class=\"HeaderBar_logo__yj6c8\" src=\"https://cdn-useast1.kapwing.com/static/Gi0-kapwing-logo-wordmark.webp\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/GIp-kapwing-logo-192.webp",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Kapwing Logo\" class=\"MobileMenu_logo__7fYwT\" src=\"https://cdn-useast1.kapwing.com/static/GIp-kapwing-logo-192.webp\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/J-m-czpNBM7h-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/J-m-czpNBM7h-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoTopLeft__S90n2\" loading=\"lazy\" style=\"width:130px;--logo-offset-x:-10px;--logo-offset-y:10px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/m6O-aOeCC9Lp-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/m6O-aOeCC9Lp-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoTopCenter__pUW1c\" loading=\"lazy\" style=\"width:112px;--logo-offset-x:8px;--logo-offset-y:-6px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/tHs-1xaqSMm9-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/tHs-1xaqSMm9-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoTopRight__Ti8dH\" loading=\"lazy\" style=\"width:126px;--logo-offset-x:-8px;--logo-offset-y:8px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/7eZ-UsvidyC4-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/7eZ-UsvidyC4-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoMidLeft__St2a9\" loading=\"lazy\" style=\"width:116px;--logo-offset-x:10px;--logo-offset-y:6px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/M-a-kn9SyxKi-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/M-a-kn9SyxKi-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoMidRight__dF7ut\" loading=\"lazy\" style=\"width:100px;--logo-offset-x:-8px;--logo-offset-y:-6px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/mKD-nHRfUZwz-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/mKD-nHRfUZwz-image.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoBottomLeft___g199\" loading=\"lazy\" style=\"width:96px;--logo-offset-x:10px;--logo-offset-y:8px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/gqD-fb.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/gqD-fb.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoBottomCenter__DpnUf\" loading=\"lazy\" style=\"width:108px;--logo-offset-x:-10px;--logo-offset-y:-8px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/4Fr-dyson.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/4Fr-dyson.webp\" alt class=\"LogoGallery_logo__hCOCO LogoGallery_logoBottomRight__sTEEB\" loading=\"lazy\" style=\"width:110px;--logo-offset-x:8px;--logo-offset-y:6px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/JOE-VIDEO-EDITOR.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/JOE-VIDEO-EDITOR.webp\" alt=\"Video Editor\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/S9V-VIDEO-GENERATOR.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/S9V-VIDEO-GENERATOR.webp\" alt=\"Video Generator\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/nO--eunice-park.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/nO--eunice-park.webp\" class=\"CustomerStories_avatar__MzoMt\" alt=\"Headshot of Eunice Park\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/UJB-tmpyit82c5r.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/UJB-tmpyit82c5r.webp\" alt=\"Abstract orange play button block\" loading=\"lazy\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/ao6-UpY7bjoy-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarTopLeft__v1cc5\" src=\"https://cdn-useast1.kapwing.com/static/ao6-UpY7bjoy-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:-4px;--avatar-offset-y:6px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/Bi3-27cfFQeo-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarTopCenter__y2xy_\" src=\"https://cdn-useast1.kapwing.com/static/Bi3-27cfFQeo-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:5px;--avatar-offset-y:-3px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/H3v-BSdbm8XJ-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarTopRight__syM8p\" src=\"https://cdn-useast1.kapwing.com/static/H3v-BSdbm8XJ-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:-2px;--avatar-offset-y:4px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/A2U-cp-F81Gk-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarMidLeft__2zaiL\" src=\"https://cdn-useast1.kapwing.com/static/A2U-cp-F81Gk-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:6px;--avatar-offset-y:2px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/vzq-image_V4.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarMidRight__nW_MW\" src=\"https://cdn-useast1.kapwing.com/static/vzq-image_V4.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:-5px;--avatar-offset-y:-2px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/UN0-avatar1.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarBottomLeft__DlmOt\" src=\"https://cdn-useast1.kapwing.com/static/UN0-avatar1.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:3px;--avatar-offset-y:5px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/e-W-UwZSjnQk-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarBottomCenter__KxAa9\" src=\"https://cdn-useast1.kapwing.com/static/e-W-UwZSjnQk-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:-3px;--avatar-offset-y:1px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/xRD-QyKUERmR-image.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img class=\"MeetTheTeam_avatar__jQ_8c MeetTheTeam_avatarBottomRight__pRZUv\" src=\"https://cdn-useast1.kapwing.com/static/xRD-QyKUERmR-image.webp\" alt loading=\"lazy\" style=\"--avatar-offset-x:4px;--avatar-offset-y:-4px\">"
    },
    {
      "src": "https://cdn-useast1.kapwing.com/static/Hbb-LOGO.webp",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img src=\"https://cdn-useast1.kapwing.com/static/Hbb-LOGO.webp\" alt=\"Kapwing wordmark\" loading=\"lazy\">"
    }
  ],
  "possibleDialogs": [],
  "score": 80,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 85/100 and needs improvement.

1 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: make, about, anything.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 85/100 and needs improvement.

Evidence
{
  "title": "Kapwing: Make a Video About Anything",
  "h1": "Make a video about anything",
  "description": "Generate full video projects from a single prompt using Kapwing. Join over 30 million modern creators who trust Kapwing to create, edit, and grow their content on every channel.",
  "topicOverlap": 0.4,
  "definitionCount": 2,
  "topicTerms": [
    "kapwing",
    "make",
    "video",
    "about",
    "anything"
  ],
  "descriptionTerms": [
    "generate",
    "full",
    "video",
    "projects",
    "single",
    "prompt",
    "kapwing",
    "join",
    "over",
    "million",
    "modern",
    "creators",
    "who",
    "trust",
    "create",
    "edit",
    "grow",
    "their",
    "content"
  ],
  "missingFromDescription": [
    "make",
    "about",
    "anything"
  ],
  "score": 85,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)",
      "html": "<h2>Powering the <span class=\"LogoGallery_highlight__eZWEv\">magic behind the scenes</span> of leading organizations (and over 30 million creators across the globe)</h2>"
    },
    {
      "text": "Made for any type of storyteller.",
      "html": "<h2>Made for any type of storyteller.</h2>"
    },
    {
      "text": "A suite of core editing tools that make content production more intuitive.",
      "html": "<h2>A suite of core editing tools that make content production more intuitive.</h2>"
    },
    {
      "text": "Turn your great ideas into great content.",
      "html": "<h2 class=\"Breaker_typing___XX67\" style=\"font-size: 30px;\" aria-live=\"polite\"><span class=\"Breaker_text__3O1ni \" style=\"font-size: 30px;\">Turn your great ideas into great content.</span></h2>"
    },
    {
      "text": "AI-powered editing tools help your team create better and faster.",
      "html": "<h2>AI-powered editing tools help your team create better and faster.</h2>"
    },
    {
      "text": "Already transforming video creation across industries",
      "html": "<h2 class=\"CustomerStories_headline__7zZzA\">Already transforming video creation across industries</h2>"
    },
    {
      "text": "Redefine how your teams make video.",
      "html": "<h2>Redefine how your teams make video.</h2>"
    },
    {
      "text": "Built by creatorsfor the creator in everyone.",
      "html": "<h2>Built by creators<br>for the creator in everyone.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Kapwing: Make a Video About Anything work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Kapwing: Make a Video About Anything free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Kapwing: Make a Video About Anything compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Kapwing: Make a Video About Anything free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Kapwing: Make a Video About Anything compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: what, benefits, cost, compare.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Powering the magic behind the scenes of leading organizations (and over 30 million creators across the globe)",
      "html": "<h2>Powering the <span class=\"LogoGallery_highlight__eZWEv\">magic behind the scenes</span> of leading organizations (and over 30 million creators across the globe)</h2>"
    },
    {
      "text": "Made for any type of storyteller.",
      "html": "<h2>Made for any type of storyteller.</h2>"
    },
    {
      "text": "A suite of core editing tools that make content production more intuitive.",
      "html": "<h2>A suite of core editing tools that make content production more intuitive.</h2>"
    },
    {
      "text": "Turn your great ideas into great content.",
      "html": "<h2 class=\"Breaker_typing___XX67\" style=\"font-size: 30px;\" aria-live=\"polite\"><span class=\"Breaker_text__3O1ni \" style=\"font-size: 30px;\">Turn your great ideas into great content.</span></h2>"
    },
    {
      "text": "AI-powered editing tools help your team create better and faster.",
      "html": "<h2>AI-powered editing tools help your team create better and faster.</h2>"
    },
    {
      "text": "Already transforming video creation across industries",
      "html": "<h2 class=\"CustomerStories_headline__7zZzA\">Already transforming video creation across industries</h2>"
    },
    {
      "text": "Redefine how your teams make video.",
      "html": "<h2>Redefine how your teams make video.</h2>"
    },
    {
      "text": "Built by creatorsfor the creator in everyone.",
      "html": "<h2>Built by creators<br>for the creator in everyone.</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Kapwing: Make a Video About Anything work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Kapwing: Make a Video About Anything free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Kapwing: Make a Video About Anything compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "what",
      "label": "What is Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Kapwing: Make a Video About Anything?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Kapwing: Make a Video About Anything free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Kapwing: Make a Video About Anything compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

  2. Validate agent_auth authorization metadata

    Response is not valid JSON.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": true,
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8",
        "length": 10143,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
          "compatibleContentType": false,
          "contentLength": 6849,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": true,
          "links": [
            "/title",
            "https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"",
            "/png",
            "https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"",
            "/png",
            "https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"",
            "/x-icon",
            "https://cdn-useast1.kapwing.com/static/Xeq-favicon.ico?v=1\"",
            "/manifest.webmanifest",
            "/javascript"
          ],
          "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": true,
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8",
        "length": 10143,
        "text": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n    <link\n      rel=\"shortcut icon\"\n      type=\"image/x-icon\"\n      href=\"https://cdn-useast1.kapwing.com/static/Xeq-favicon.ico?v=1\"\n    />\n    <link rel=\"manifest\" href=\"/manifest.webmanifest\" />\n    <meta name=\"theme-color\" content=\"#ffffff\" />\n    <meta\n      name=\"facebook-domain-verification\"\n      content=\"6rwlsmptpqic8ed86trmrinkn1wxkb\"\n    />\n\n    <!-- handle helmet tags -->\n            <meta name=\"application-name\" content=\"Kapwing\" />\n\n    <!-- Additional libraries: -->\n    <!-- Amplitude -->\n    <script type=\"text/javascript\">\n      !(function () {\n        \"use strict\";\n        !(function (e, t) {\n          var r = e.amplitude || { _q: [], _iq: {} };\n          if (r.invoked)\n            e.console &&\n              console.error &&\n              console.error(\"Amplitude snippet has been loaded.\");\n          else {\n            var n = function (e, t) {\n                e.prototype[t] = function () {\n                  return (\n                    this._q.push({\n                      name: t,\n                      args: Array.prototype.slice.call(arguments, 0),\n                    }),\n                    this\n                  );\n                };\n              },\n              s = function (e, t, r) {\n                return function (n) {\n                  e._q.push({\n                    name: t,\n                    args: Array.prototype.slice.call(r, 0),\n                    resolve: n,\n                  });\n                };\n              },\n              o = function (e, t, r) {\n                e._q.push({ name: t, args: Array.prototype.slice.call(r, 0) });\n              },\n              i = function (e, t, r) {\n                e[t] = function () {\n                  if (r)\n                    return {\n                      promise: new Promise(\n                        s(e, t, Array.prototype.slice.call(arguments))\n                      ),\n                    };\n                  o(e, t, Array.prototype.slice.call(arguments));\n                };\n              },\n              a = function (e) {\n                for (var t = 0; t < y.length; t++) i(e, y[t], !1);\n                for (var r = 0; r < m.length; r++) i(e, m[r], !0);\n              };\n            r.invoked = !0;\n            var c = t.createElement(\"script\");\n            (c.type = \"text/javascript\"),\n              (c.integrity =\n                \"sha384-K72JbnYMHEqH91wgS6N4hKoziVDD1NnZTRq4Di+VDkZIzCdgkJjxAgNVusP5lZ1E\"),\n              (c.crossOrigin = \"anonymous\"),\n              (c.async = !0),\n              (c.src =\n                \"https://cdn.amplitude.com/libs/analytics-browser-2.6.1-min.js.gz\"),\n              (c.onload = function () {\n                e.amplitude.runQueuedFunctions ||\n                  console.log(\"[Amplitude] Error: could not load SDK\");\n              });\n            var u = t.getElementsByTagName(\"script\")[0];\n            u.parentNode.insertBefore(c, u);\n            for (\n              var l = function () {\n                  return (this._q = []), this;\n                },\n                p = [\n                  \"add\",\n                  \"append\",\n                  \"clearAll\",\n                  \"prepend\",\n                  \"set\",\n                  \"setOnce\",\n "
      },
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "validJson": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

Response is not valid JSON.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Validate resource body

    Response is not valid JSON.

  2. Probe authorization endpoint with an authorization-code request

    authorization_endpoint is missing from discovery metadata.

  3. Reject unregistered authorization redirects

    authorization_endpoint is missing from discovery metadata.

  4. Probe token endpoint with advertised grant type

    token_endpoint is missing from discovery metadata.

Evidence
{
  "failedStep": "validate",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch discovery resource",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/openid-configuration",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      }
    },
    {
      "id": "validate",
      "title": "Validate resource body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    },
    {
      "id": "authorization-endpoint",
      "title": "Probe authorization endpoint with an authorization-code request",
      "status": "fail",
      "evidence": {
        "url": ""
      },
      "issue": "authorization_endpoint is missing from discovery metadata.",
      "howToFix": "Advertise only implemented OAuth/OIDC endpoints."
    },
    {
      "id": "authorization-redirect-safety",
      "title": "Reject unregistered authorization redirects",
      "status": "fail",
      "evidence": {
        "url": ""
      },
      "issue": "authorization_endpoint is missing from discovery metadata.",
      "howToFix": "Validate clients and redirect_uri values before redirecting."
    },
    {
      "id": "token-endpoint",
      "title": "Probe token endpoint with advertised grant type",
      "status": "fail",
      "evidence": {
        "url": ""
      },
      "issue": "token_endpoint is missing from discovery metadata.",
      "howToFix": "Advertise only implemented OAuth/OIDC endpoints."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

Response is not valid JSON.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Validate protected resource metadata

    Response is not valid JSON.

  2. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  3. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "metadata",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "pass",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en\">\n  <head>\n    <title translate=\"no\">Kapwing: Make a Video About Anything</title>\n    <meta charset=\"utf-8\" />\n    <meta name=\"fragment\" content=\"!\" />\n    <meta\n      name=\"viewport\"\n      content=\"width=device-width, initial-scale=1, minimum-scale=1, viewport-fit=cover\"\n    />\n    <!-- Manifest and favicon -->\n    <link\n      rel=\"apple-touch-icon\"\n      sizes=\"180x180\"\n      href=\"https://cdn-useast1.kapwing.com/static/G2D-apple-touch-icon.webp\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"32x32\"\n      href=\"https://cdn-useast1.kapwing.com/static/nnB-kapwing-logo-32.png\"\n    />\n    <link\n      rel=\"icon\"\n      type=\"image/png\"\n      sizes=\"16x16\"\n      href=\"https://cdn-useast1.kapwing.com/static/ZM5-kapwing-logo-16.png\"\n    />\n   "
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.kapwing.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.kapwing.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.kapwing.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.kapwing.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 6,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "sign in"
      }
    ]
  },
  "resourceFetchSucceeded": true
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

Evidence
{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

3 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "3 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Document does not have a main landmark.

17 Fail

Check name

Document does not have a main landmark.

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

One main landmark helps screen reader users navigate a web page. [Learn more about landmarks](https://dequeuniversity.com/rules/axe/4.11/landmark-one-main).

Evidence
{
  "description": "One main landmark helps screen reader users navigate a web page. [Learn more about landmarks](https://dequeuniversity.com/rules/axe/4.11/landmark-one-main)."
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

17 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 130 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

Evidence
{
  "displayValue": "Est savings of 130 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

17 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 1,241 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 1,241 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

8 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

Evidence
{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

8 Warning

Check name

Legacy JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 20 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

Evidence
{
  "displayValue": "Est savings of 20 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

2 Fail

Check name

Loading performance

Score

87/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 91,
      "displayValue": "1.1 s",
      "numericValue": 1128.5062204048365
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 81,
      "displayValue": "2.9 s",
      "numericValue": 2949.404886134581
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 61,
      "displayValue": "290 ms",
      "numericValue": 290.49999999999966
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 200 ms",
      "numericValue": 202
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 100,
      "displayValue": "0.5 s",
      "numericValue": 526.0027091673176
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 12.525660000000004
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 69,
      "displayValue": "190 ms",
      "numericValue": 194
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 96,
      "displayValue": "1.1 s",
      "numericValue": 1079.3013666403879
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
65/100Level 3, Bot-AwareCurrent report
kapwing.com AI SEO Report: 65/100 (Level 3, Bot-Aware)