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https://www.numerator.com/

SCANNED

Jun 11, 2026, 7:00 PM

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https://www.numerator.com/

SCANNED

Jun 11, 2026, 7:00:23 PMJun 11, 2026, 7:00 PM

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49/100

OVERALL SCORE

Level 2, Agent-Limited

Priority improvements needed for AI agents

CAPTURED SCREENSHOT

What AI sees of your website

Consumer Insights & Data Company - Numerator

Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility int...

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Turn this report into a fix workflow

28 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
Metric	Score	Status	Passed	Failed	Warning	Evidence
AI Discoverability	41	Priority fix	7	15	1	View details
Discoverability	67	Needs work	5	4	0	View details
Content Readiness	46	Priority fix	2	7	1	View details
Bot Access Control	0	Priority fix	0	4	0	View details
Agent Ease of Use	6	Priority fix	4	29	3	View details
API	0	Priority fix	0	6	0	View details
Auth	Not Applicable	Not Applicable	0	7	0	View details
MCP	13	Priority fix	0	6	2	View details
Skill Discovery	5	Priority fix	0	10	1	View details
Agent Commerce	Not Applicable	Not Applicable	4	0	0
GEO, AIO and AEO	81	Mostly ready	7	0	13
GEO Readiness	89	Mostly ready	2	0	4
AIO Readiness	83	Mostly ready	3	0	4
AEO Readiness	72	Needs work	2	0	5
SEO	77	Mostly ready	8	3	0	View details
SEO	77	Mostly ready	8	3	0	View details
Security & Trust	0	Priority fix	4	5	0	View details
Security & Trust	0	Priority fix	0	5	0	View details
AI Training Exposure	Not Applicable	Not Applicable	4	0	0
Performance and Accessibility	69	Needs work	13	10	1	View details
Performance	63	Needs work	11	7	1	View details
Accessibility	81	Mostly ready	2	3	0	View details

Prioritized recommendations

Issues ranked by score impact

56 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check

Issue

The API catalog endpoint did not return HTTP 2xx.

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

50 Fail

Needs attention

High-value schema types

Failed check

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence

{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "ImageObject",
    "Organization",
    "WebPage",
    "WebSite"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

50 Fail

Needs attention

Link headers

Failed check

Issue

No useful agent discovery Link headers were found.

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.

Evidence

{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": [
          {
            "url": "https://www.numerator.com/wp-json/",
            "rel": "https://api.w.org/",
            "type": "application/json"
          }
        ]
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence

{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check

Issue

No Content Signal found in robots.txt

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence

{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check

Issue

Web Bot Auth request signing was not found at the expected path.

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Web Bot Auth request signing was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check

Issue

llms.txt was not found at the expected path.

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

Fetch to find resource
llms.txt was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check

Issue

Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie".
Structured Markdown body
Markdown response is missing a heading.

Evidence

{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding, Accept-Encoding, Accept-Encoding, Accept-Encoding,Cookie\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 19913,
        "excerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='index, follow, max-image-preview:large, max-snippet:-1, max-video-pr",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check

Issue

MCP Server Card was not found at the expected path.

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
MCP Server Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 119894
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 119894
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check

Issue

mcp.json was not found at the expected path.

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
mcp.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 119894
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check

Issue

Semantic HTML is incomplete: invalid h1 (found 4); skipped heading levels; 10 links missing accessible names; 4 buttons missing accessible names; 0/8 applicable form inputs have autocomplete attributes (8 missing); missing alt text on >10% of images.

Details

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence

{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": false,
  "accessibleLinks": false,
  "accessibleButtons": false,
  "imageAltCoverage": false,
  "formAutocompleteCoverage": false,
  "details": {
    "inaccessibleLinks": [
      "<a href=\"/resources/webinar/winning-restaurant-brands/\" title><picture><source srcset=\"https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/05/shutterstock_2549291063-scaled.jpg.webp 2560w, https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/05/shutterstock_2549291063-768x512.jpg.webp 768w, https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/05/shutterstock_2549291063-1536x1024.jpg.webp 1536w, https://www.numerator.com/wp-conten",
      "<a class=\"resource-image-link\" href=\"https://www.numerator.com/resources/webinar/evolution-of-the-glp1-consumer/\" title> <picture><source srcset=\"https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/06/shutterstock_2484912413-scaled.jpg.webp\" type=\"image/webp\"><img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/06/shutterstock_2484912413-scaled.jpg\" width=\"157\" height=\"157\"></picture> </a>",
      "<a class=\"resource-image-link\" href=\"https://www.numerator.com/resources/case-study/gutzy/\" title> <picture><source srcset=\"https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/06/Untitled-design-5-scaled-e1780939933920.png.webp\" type=\"image/webp\"><img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/06/Untitled-design-5-scaled-e1780939933920.png\" width=\"157\" height=\"157\"></picture> </a>",
      "<a class=\"resource-image-link\" href=\"https://www.numerator.com/resources/blog/consumers-react-rising-gas-prices/\" title> <picture><source srcset=\"https://www.numerator.com/wp-content/webp-express/webp-images/uploads/2026/04/man-filling-car-with-gas.jpg.webp\" type=\"image/webp\"><img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/04/man-filling-car-with-gas.jpg\" width=\"157\" height=\"157\"></picture> </a>",
      "<a href=\"https://www.facebook.com/NumeratorOne/\" target=\"_blank\" title> <svg width=\"12\" height=\"21\" viewBox=\"0 0 12 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M10.5165 11.8346L11.1007 8.12299H7.50222V5.71045C7.50222 4.69556 8.0046 3.70386 9.61107 3.70386H11.2701V0.543197C10.304 0.389131 9.32772 0.305782 8.34926 0.293823C5.38753 0.293823 3.45393 2.07423 3.45393 5.29289V8.12299H0.170898V11.8346H3.45393V20.812H7.50222V11.8346H10.5165Z\" fill=\"white\"/> </svg> </a>",
      "<a href=\"https://www.instagram.com/numeratorone/\" target=\"_blank\" title> <svg width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M6.6712 10.5526C6.6712 8.66399 8.16401 7.13259 10.006 7.13259C11.848 7.13259 13.3416 8.66399 13.3416 10.5526C13.3416 12.4411 11.848 13.9725 10.006 13.9725C8.16401 13.9725 6.6712 12.4411 6.6712 10.5526ZM4.86804 10.5526C4.86804 13.4621 7.1683 15.8205 10.006 15.8205C12.8437 15.8205 15.144 13.4621 15.144 10.5526C15.144 7.643",
      "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97257",
      "<a href=\"https://www.facebook.com/NumeratorOne/\" target=\"_blank\" title> <svg width=\"12\" height=\"21\" viewBox=\"0 0 12 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M10.5165 11.8346L11.1007 8.12299H7.50222V5.71045C7.50222 4.69556 8.0046 3.70386 9.61107 3.70386H11.2701V0.543197C10.304 0.389131 9.32772 0.305782 8.34926 0.293823C5.38753 0.293823 3.45393 2.07423 3.45393 5.29289V8.12299H0.170898V11.8346H3.45393V20.812H7.50222V11.8346H10.5165Z\" fill=\"white\"/> </svg> </a>",
      "<a href=\"https://www.instagram.com/numeratorone/\" target=\"_blank\" title> <svg width=\"21\" height=\"21\" viewBox=\"0 0 21 21\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M6.6712 10.5526C6.6712 8.66399 8.16401 7.13259 10.006 7.13259C11.848 7.13259 13.3416 8.66399 13.3416 10.5526C13.3416 12.4411 11.848 13.9725 10.006 13.9725C8.16401 13.9725 6.6712 12.4411 6.6712 10.5526ZM4.86804 10.5526C4.86804 13.4621 7.1683 15.8205 10.006 15.8205C12.8437 15.8205 15.144 13.4621 15.144 10.5526C15.144 7.643",
      "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97257"
    ],
    "inaccessibleButtons": [
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0001\" aria-labelledby=\"ot-header-id-C0001 ot-status-id-C0001\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0003\" aria-labelledby=\"ot-header-id-C0003\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0002\" aria-labelledby=\"ot-header-id-C0002\"></button>",
      "<button aria-expanded=\"false\" ot-accordion=\"true\" aria-controls=\"ot-desc-id-C0004\" aria-labelledby=\"ot-header-id-C0004\"></button>"
    ],
    "missingAutocompleteInputs": [
      "<input type=\"search\" id=\"search-form-1\" class=\"search-field\" value name=\"s\" placeholder=\"Search by keyword\">",
      "<input type=\"search\" id=\"search-form-2\" class=\"search-field\" value name=\"s\" placeholder=\"Search by keyword\">",
      "<input id=\"Email\" name=\"Email\" placeholder=\"* Work Email\" maxlength=\"255\" aria-labelledby=\"LblEmail InstructEmail\" type=\"email\" class=\"mktoField mktoEmailField mktoHasWidth mktoRequired\" aria-required=\"true\" style=\"width: 300px;\">",
      "<input id=\"FirstName\" name=\"FirstName\" placeholder=\"* First Name\" maxlength=\"255\" aria-labelledby=\"LblFirstName InstructFirstName\" type=\"text\" class=\"mktoField mktoTextField mktoHasWidth mktoRequired\" aria-required=\"true\" style=\"width: 300px;\">",
      "<input id=\"LastName\" name=\"LastName\" placeholder=\"* Last Name\" maxlength=\"255\" aria-labelledby=\"LblLastName InstructLastName\" type=\"text\" class=\"mktoField mktoTextField mktoHasWidth mktoRequired\" aria-required=\"true\" style=\"width: 300px;\">",
      "<input id=\"Title\" name=\"Title\" placeholder=\"* Job Title\" maxlength=\"255\" aria-labelledby=\"LblTitle InstructTitle\" type=\"text\" class=\"mktoField mktoTextField mktoHasWidth mktoRequired\" aria-required=\"true\" style=\"width: 300px;\">",
      "<input id=\"Company\" name=\"Company\" placeholder=\"* Company Name\" maxlength=\"255\" aria-labelledby=\"LblCompany InstructCompany\" type=\"text\" class=\"mktoField mktoTextField mktoHasWidth mktoRequired\" aria-required=\"true\" style=\"width: 300px;\">",
      "<input id=\"vendor-search-handler\" type=\"text\" name=\"vendor-search-handler\" placeholder=\"Search&#x2026;\" aria-label=\"Cookie list search\">"
    ],
    "imagesMissingAlt": [
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png\" class=\"webpexpress-processed\">",
      "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png\" class=\"webpexpress-processed\">",
      "<img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/06/shutterstock_2484912413-scaled.jpg\" width=\"157\" height=\"157\">",
      "<img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/06/Untitled-design-5-scaled-e1780939933920.png\" width=\"157\" height=\"157\">",
      "<img loading=\"lazy\" decoding=\"async\" class=\"resource-image webpexpress-processed\" src=\"https://www.numerator.com/wp-content/uploads/2026/04/man-filling-car-with-gas.jpg\" width=\"157\" height=\"157\">"
    ],
    "skippedHeadingLevels": [
      "h1: Numerator",
      "h4: Solutions",
      "h4: Explore Numerator Solutions",
      "h4: Use Cases",
      "h4: Consumer Data",
      "h4: Resources",
      "h4: RESOURCE SPOTLIGHT",
      "h4: The Restaurant Brands Winning 2026 and Why",
      "h4: RECENTLY PUBLISHED",
      "h4: World Cup 2026: Soccer Scores With US Fans",
      "h4: Company",
      "h2: WHAT",
      "h2: CONSUMERS",
      "h2: SAY",
      "h6: Drive growth by understanding consumer beliefs, behaviors—and the space between.",
      "h2: WHAT",
      "h2: CONSUMERS",
      "h2: DO",
      "h2: We raised the bar for consumer panels. Now we're raising it for research.",
      "h5: Unprecedented Data Standards & Transparency",
      "h5: Unmatched Consumer Insights",
      "h5: Unrivaled Consumer Research",
      "h2: CONSUMERS",
      "h2: See it ALL with zero-party, single-source consumer data.",
      "h2: A modern panel for insight into modern consumers.",
      "h1: 2B+",
      "h1: 44K+",
      "h1: 2,500+",
      "h6: CASE STUDY",
      "h4: The world's largest and fastest growing brands and retailers trust Numerator.",
      "h4: Stay in the know with the latest from Numerator.",
      "h5: The Evolution of the GLP-1 Consumer: Structural Shifts & Future Implications",
      "h5: Gutzy partners with Numerator to uncover the motivations that drive their most loyal shoppers and unlock new opportunities for growth",
      "h5: Consumers React to Rising Gas Prices",
      "h3: See how Numerator can drive growth for your brand.",
      "h4: Thank you!",
      "h6: Solutions",
      "h6: RESOURCES",
      "h6: CONTACT",
      "h6: SOCIAL MEDIA",
      "h6: COMPANY",
      "h6: CONSUMER DATA",
      "h3: Grow more with modern insights.",
      "h5: Get your free demo today!",
      "h2: Your Privacy - Manage Your Cookie Preferences",
      "h3: Manage Consent Preferences",
      "h4: Essential Cookies",
      "h4: Functional Cookies",
      "h4: Performance Cookies",
      "h4: Advertising Cookies",
      "h3: Cookie List"
    ]
  },
  "counts": {
    "h1": 4,
    "headings": 51,
    "links": 149,
    "inaccessibleLinks": 10,
    "buttons": 34,
    "inaccessibleButtons": 4,
    "images": 39,
    "imagesWithAlt": 22,
    "autocompleteInputs": 8,
    "inputsWithAutocomplete": 0,
    "missingAutocompleteInputs": 8
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check

Issue

WebMCP manifest was not found at the expected path.

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

Fetch to find resource
WebMCP manifest was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check

Issue

A2A Agent Card was not found at the expected path.

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

Fetch to find resource
A2A Agent Card was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 119894
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check

Issue

Agent Skills index was not found at the expected path.

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

Fetch to find resource
Agent Skills index was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5619
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 429,
            "contentType": "text/html; charset=UTF-8",
            "length": 5601
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check

Issue

agent.json was not found at the expected path.

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agent.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check

Issue

agents.json was not found at the expected path.

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

Fetch to find resource
agents.json was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

20 Fail

Needs attention

Content-Security-Policy

Failed check

Issue

Content-Security-Policy is missing or incomplete.

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence

{
  "header": "content-security-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Frame protection

Frame protection is missing or incomplete.

20 Fail

Needs attention

Frame protection

Failed check

Issue

Frame protection is missing or incomplete.

Why it matters

Frame protection blocks hostile sites from embedding pages in deceptive frames, reducing clickjacking risk.

Check name

Frame protection

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent unwanted framing with X-Frame-Options or CSP frame-ancestors.

Result

Frame protection is missing or incomplete.

Evidence

{
  "xFrameOptions": null,
  "validXFrame": false,
  "contentSecurityPolicy": null,
  "cspFrameAncestors": false
}

Security & TrustSecurity & TrustEstablished

HSTS header

HSTS header is missing or incomplete.

20 Fail

Needs attention

HSTS header

Failed check

Issue

HSTS header is missing or incomplete.

Why it matters

HSTS tells browsers to keep using HTTPS after the first secure visit, reducing downgrade and mixed-transport risk for repeat users.

Check name

HSTS header

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Require HTTPS for repeat visits with Strict-Transport-Security.

Result

HSTS header is missing or incomplete.

Evidence

{
  "header": "strict-transport-security",
  "value": null
}

Security & TrustSecurity & TrustEstablished

Referrer-Policy

Referrer-Policy is missing or incomplete.

20 Fail

Needs attention

Referrer-Policy

Failed check

Issue

Referrer-Policy is missing or incomplete.

Why it matters

Referrer-Policy controls how much URL context is sent to other origins, limiting accidental leakage of paths, queries, and identifiers.

Check name

Referrer-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Limit how much referrer data leaves the site.

Result

Referrer-Policy is missing or incomplete.

Evidence

{
  "header": "referrer-policy",
  "value": null
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

20 Fail

Needs attention

X-Content-Type-Options

Failed check

Issue

X-Content-Type-Options is missing or incomplete.

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence

{
  "header": "x-content-type-options",
  "value": null
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check

Issue

No DNS-AID entrypoint records were found under _agents.

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence

{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.numerator.com",
        "probes": [
          {
            "name": "_index._agents.www.numerator.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.numerator.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.numerator.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "numerator.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning

Issue

WebMCP declarative annotations need fixes.

Details

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="s"> is missing a label.
<input name="s"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<input name="s"> is missing a label.
<input name="s"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing a label.
<input> is missing tool-param-description.
<input name="Email"> is missing tool-param-description.
<input name="FirstName"> is missing tool-param-description.
<input name="LastName"> is missing tool-param-description.
<input name="Title"> is missing tool-param-description.
<input name="Company"> is missing tool-param-description.
<select name="Country"> is missing tool-param-description.
<input name="ot-group-id-C0003"> is missing tool-param-description.
<input name="ot-group-id-C0002"> is missing tool-param-description.
<input name="ot-group-id-C0004"> is missing tool-param-description.
<input name="vendor-search-handler"> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input> is missing a name attribute.
<input> is missing tool-param-description.
<input> is missing a name attribute.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.

Evidence

{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 4,
        "formsWithTags": 0,
        "totalInteractive": 189,
        "interactiveWithTags": 0,
        "totalCount": 193,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<input name=\"FirstName\"> is missing tool-param-description.",
          "<input name=\"LastName\"> is missing tool-param-description.",
          "<input name=\"Title\"> is missing tool-param-description.",
          "<input name=\"Company\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 28,
        "issues": [
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<input name=\"FirstName\"> is missing tool-param-description.",
          "<input name=\"LastName\"> is missing tool-param-description.",
          "<input name=\"Title\"> is missing tool-param-description.",
          "<input name=\"Company\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing a label."
            },
            {
              "type": "code",
              "value": "<input name=\"s\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing a label."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"Email\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"FirstName\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"LastName\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"Title\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"Company\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<select name=\"Country\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0003\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0002\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"ot-group-id-C0004\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input name=\"vendor-search-handler\"> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 4,
        "formsWithTags": 0,
        "totalInteractive": 189,
        "interactiveWithTags": 0,
        "totalCount": 193,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"s\"> is missing a label.",
          "<input name=\"s\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing a label.",
          "<input> is missing tool-param-description.",
          "<input name=\"Email\"> is missing tool-param-description.",
          "<input name=\"FirstName\"> is missing tool-param-description.",
          "<input name=\"LastName\"> is missing tool-param-description.",
          "<input name=\"Title\"> is missing tool-param-description.",
          "<input name=\"Company\"> is missing tool-param-description.",
          "<select name=\"Country\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
          "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
          "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 4,
    "formsWithTags": 0,
    "totalInteractive": 189,
    "interactiveWithTags": 0,
    "totalCount": 193,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input name=\"s\"> is missing a label.",
      "<input name=\"s\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<input name=\"s\"> is missing a label.",
      "<input name=\"s\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing a label.",
      "<input> is missing tool-param-description.",
      "<input name=\"Email\"> is missing tool-param-description.",
      "<input name=\"FirstName\"> is missing tool-param-description.",
      "<input name=\"LastName\"> is missing tool-param-description.",
      "<input name=\"Title\"> is missing tool-param-description.",
      "<input name=\"Company\"> is missing tool-param-description.",
      "<select name=\"Country\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0003\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0002\"> is missing tool-param-description.",
      "<input name=\"ot-group-id-C0004\"> is missing tool-param-description.",
      "<input name=\"vendor-search-handler\"> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 60/100 and needs improvement.

6 Warning

Needs attention

AIO: Source and trust signals

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-09-15T09:37:05+00:00",
    "2026-04-28T20:24:16+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.numerator.com/company/",
      "text": "Company",
      "html": "<a class=\"mega-menu-link\" href=\"https://www.numerator.com/company/\" aria-expanded=\"false\" aria-controls=\"mega-sub-menu-1004\" title=\"Company\">Company<span class=\"mega-indicator\" aria-hidden=\"true\"></span></a>"
    },
    {
      "href": "/about-us/",
      "text": "About",
      "html": "<a href=\"/about-us/\" title=\"About\">About</a>"
    },
    {
      "href": "https://www.linkedin.com/company/numerator/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97..."
    },
    {
      "href": "https://www.numerator.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.numerator.com/about-us/\" title=\"About Us\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/numerator/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97..."
    }
  ],
  "contactLinks": [
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\" title=\"Contact\">Contact</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/consumer-data-privacy/",
      "text": "Security & Privacy",
      "html": "<a href=\"/consumer-data-privacy/\" title=\"Security &amp; Privacy\">Security &amp; Privacy</a>"
    },
    {
      "href": "/consumer-data-privacy/",
      "text": "Consumer Data Privacy",
      "html": "<a href=\"/consumer-data-privacy/\" title=\"Consumer Data Privacy\">Consumer Data Privacy</a>"
    },
    {
      "href": "/privacy-notice/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-notice/\" title=\"Privacy Policy\">Privacy Policy</a>"
    },
    {
      "href": "/terms/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms/\" title=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "/terms/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms/\" title=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "/privacy-notice/",
      "text": "Privacy",
      "html": "<a href=\"/privacy-notice/\" title=\"Privacy\">Privacy</a>"
    },
    {
      "href": "https://www.numerator.com/privacy-notice/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://www.numerator.com/privacy-notice/\" title=\"Privacy Policy\">Privacy Policy</a>"
    },
    {
      "href": "https://www.numerator.com/privacy-notice/",
      "text": "Privacy Notice",
      "html": "<a href=\"https://www.numerator.com/privacy-notice/\" title=\"Privacy Notice\">Privacy Notice</a>"
    }
  ],
  "score": 60,
  "weight": 20
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is partially implemented.

6 Warning

Needs attention

Content freshness signals

Warning

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header.

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

75/100

Status

warning

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is partially implemented.

Evidence

{
  "lastModified": null,
  "schemaDates": [
    "2026-04-28T20:24:16+00:00",
    "2023-09-15T09:37:05+00:00"
  ],
  "metaDateCount": 1,
  "timeDateCount": 0
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

5 Warning

Needs attention

AEO: Answer-first sections

Warning

Issue

13 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 15,
  "passing": 2,
  "failing": [
    {
      "heading": "WHAT",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "SAY",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">SAY</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "WHAT",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "DO",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">DO</h2>",
      "firstParagraph": "Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers. Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.",
      "paragraphHtml": "<p>Rich consumer profiles, comprehensive coverage, and unmatched quality &#x2014; all from verified buyers. <br>Gain unparalleled insight into today&#x2019;s consumer and give your brand the edge to win in an evolving market.</p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "We raised the bar for consumer panels. Now we're raising it for research.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">We raised the bar for consumer panels. Now we&apos;re raising it for research.</h2>",
      "firstParagraph": "Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.",
      "paragraphHtml": "<p><span style=\"font-size: 11pt\">Numerator data sets a new industry standard&#x2013;no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we&#x2019;re revolutionizing market research with verified buyers.</span></p>",
      "words": 32,
      "direct": false,
      "issue": "First paragraph is 32 words and does not look like a concise direct answer."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See it ALL with zero-party, single-source consumer data.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">See it ALL with zero-party, <br>single-source consumer data.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "A modern panel for insight into modern consumers.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">A modern panel for insight into modern consumers.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See how Numerator can drive growth for your brand.",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See how Numerator can drive growth for your brand.</h3>",
      "firstParagraph": "A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.",
      "paragraphHtml": "<p><span style=\"color: #ffffff;\">A member of our team will get back to you within 24 hours. In the meantime, explore our content to get&#xa0;a pulse on the latest consumer and shopper insights trends.</span></p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your Privacy - Manage Your Cookie Preferences",
      "headingHtml": "<h2 id=\"ot-pc-title\">Your Privacy - Manage Your Cookie Preferences</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 60/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer evidence and trust

Warning

Issue

Missing AIO trust signals: author, publisher.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

60/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 60/100 and needs improvement.

Evidence

{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": true,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [
    "2023-09-15T09:37:05+00:00",
    "2026-04-28T20:24:16+00:00"
  ],
  "visibleDates": [],
  "aboutLinks": [
    {
      "href": "https://www.numerator.com/company/",
      "text": "Company",
      "html": "<a class=\"mega-menu-link\" href=\"https://www.numerator.com/company/\" aria-expanded=\"false\" aria-controls=\"mega-sub-menu-1004\" title=\"Company\">Company<span class=\"mega-indicator\" aria-hidden=\"true\"></span></a>"
    },
    {
      "href": "/about-us/",
      "text": "About",
      "html": "<a href=\"/about-us/\" title=\"About\">About</a>"
    },
    {
      "href": "https://www.linkedin.com/company/numerator/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97..."
    },
    {
      "href": "https://www.numerator.com/about-us/",
      "text": "About Us",
      "html": "<a href=\"https://www.numerator.com/about-us/\" title=\"About Us\">About Us</a>"
    },
    {
      "href": "https://www.linkedin.com/company/numerator/",
      "text": "",
      "html": "<a href=\"https://www.linkedin.com/company/numerator/\" target=\"_blank\" title> <svg width=\"18\" height=\"17\" viewBox=\"0 0 18 17\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M4.39841 16.808V5.73271H0.810138V16.808H4.39879H4.39841ZM2.60503 4.22083C3.85607 4.22083 4.63493 3.37038 4.63493 2.30755C4.61151 1.22051 3.85607 0.393799 2.62882 0.393799C1.40072 0.393799 0.598633 1.22051 0.598633 2.30746C0.598633 3.37028 1.37721 4.22073 2.58151 4.22073H2.60474L2.60503 4.22083ZM6.38458 16.808H9.97..."
    }
  ],
  "contactLinks": [
    {
      "href": "/contact-us/",
      "text": "Contact",
      "html": "<a href=\"/contact-us/\" title=\"Contact\">Contact</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "/consumer-data-privacy/",
      "text": "Security & Privacy",
      "html": "<a href=\"/consumer-data-privacy/\" title=\"Security &amp; Privacy\">Security &amp; Privacy</a>"
    },
    {
      "href": "/consumer-data-privacy/",
      "text": "Consumer Data Privacy",
      "html": "<a href=\"/consumer-data-privacy/\" title=\"Consumer Data Privacy\">Consumer Data Privacy</a>"
    },
    {
      "href": "/privacy-notice/",
      "text": "Privacy Policy",
      "html": "<a href=\"/privacy-notice/\" title=\"Privacy Policy\">Privacy Policy</a>"
    },
    {
      "href": "/terms/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms/\" title=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "/terms/",
      "text": "Terms of Use",
      "html": "<a href=\"/terms/\" title=\"Terms of Use\">Terms of Use</a>"
    },
    {
      "href": "/privacy-notice/",
      "text": "Privacy",
      "html": "<a href=\"/privacy-notice/\" title=\"Privacy\">Privacy</a>"
    },
    {
      "href": "https://www.numerator.com/privacy-notice/",
      "text": "Privacy Policy",
      "html": "<a href=\"https://www.numerator.com/privacy-notice/\" title=\"Privacy Policy\">Privacy Policy</a>"
    },
    {
      "href": "https://www.numerator.com/privacy-notice/",
      "text": "Privacy Notice",
      "html": "<a href=\"https://www.numerator.com/privacy-notice/\" title=\"Privacy Notice\">Privacy Notice</a>"
    }
  ],
  "score": 60,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning

Issue

13 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence

{
  "h2Count": 11,
  "questionH2s": [
    {
      "index": 1,
      "text": "WHAT",
      "isQuestion": true,
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "index": 4,
      "text": "WHAT",
      "isQuestion": true,
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "index": 6,
      "text": "DO",
      "isQuestion": true,
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">DO</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 70/100 and needs improvement.

2 Warning

Needs attention

AIO: Page experience for AIO

Warning

Issue

24 image(s) are missing width/height attributes. 5 possible modal/interstitial element(s) detected.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 70/100 and needs improvement.

Evidence

{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 1876,
  "htmlBytes": 332431,
  "imagesMissingDimensions": [
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_35_35.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/themes/numerator/dist/images/blank_20_20.png\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/NU-TOTAL-CONSUMER-2@2x-r4p2vgx4s2epor77r2bd4mm6lidrxchz9cwo878e0w.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/NU-TOTAL-CONSUMER-2@2x-r4p2vgx4s2epor77r2bd4mm6lidrxchz9cwo878e0w.png\" title=\"NU TOTAL CONSUMER 2@2x\" alt=\"NU TOTAL CONSUMER 2@2x\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/NU-TOTAL-CONSUMER-1@2x-r4p2vd5s0q9qjajynualesbcc4fkgboeovy2wzcg74.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/NU-TOTAL-CONSUMER-1@2x-r4p2vd5s0q9qjajynualesbcc4fkgboeovy2wzcg74.png\" title=\"NU TOTAL CONSUMER 1@2x\" alt=\"NU TOTAL CONSUMER 1@2x\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]\" title=\"ALBERTSONS@2x\" alt=\"ALBERTSONS@2x\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]\" title=\"UNILEVER@2x\" alt=\"Unilever Logo\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]\" title=\"P_G@2x\" alt=\"proctor &amp; gamble logo\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/[email protected]\" title=\"MCKINSEY@2x\" alt=\"McKinsey and Company\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/elementor/thumbs/Kraft-Heinz-r588gzvroqodbbsudls5r5eyq55357bu2wva8rke80.png",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img decoding=\"async\" src=\"https://www.numerator.com/wp-content/uploads/elementor/thumbs/Kraft-Heinz-r588gzvroqodbbsudls5r5eyq55357bu2wva8rke80.png\" title=\"Kraft Heinz\" alt=\"Kraft Heinz\" loading=\"lazy\" class=\"webpexpress-processed\">"
    },
    {
      "src": "https://www.numerator.com/wp-content/uploads/2023/09/Logo-1.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img src=\"https://www.numerator.com/wp-content/uploads/2023/09/Logo-1.svg\" class=\"footer_logo\" alt=\"logo\">"
    },
    {
      "src": "https://cdn.cookielaw.org/logos/0e4a03bc-c836-49f4-b8dd-7ce77f7d6b7e/0195cd39-c3c5-7967-8c88-e8ab58ef74f4/77663f28-b635-4c31-8470-79ed23aa189c/Numerator-Logo-LP.png",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/0e4a03bc-c836-49f4-b8dd-7ce77f7d6b7e/0195cd39-c3c5-7967-8c88-e8ab58ef74f4/77663f28-b635-4c31-8470-79ed23aa189c/Numerator-Logo-LP.png\">"
    },
    {
      "src": "https://cdn.cookielaw.org/logos/static/powered_by_logo.svg",
      "width": "",
      "height": "",
      "loading": "",
      "html": "<img alt=\"Powered by Onetrust\" src=\"https://cdn.cookielaw.org/logos/static/powered_by_logo.svg\" title=\"Powered by OneTrust Opens in a new Tab\">"
    }
  ],
  "possibleDialogs": [
    "<link rel=\"stylesheet\" id=\"e-popup-css\" href=\"https://www.numerator.com/wp-content/plugins/elementor-pro/assets/css/conditionals/popup.min.css?ver=3.28.2\" media=\"all\">",
    "<div data-elementor-type=\"popup\" data-elementor-id=\"4461\" class=\"elementor elementor-4461 elementor-location-popup\" data-elementor-settings=\"{&quot;open_selector&quot;:&quot;a[href=\\&quot;#link-popup\\&quot;]&quot;,&quot;triggers&quot;:[],&quot;timing&quot;:[]}\" data-elementor-post-type=\"elementor_library\"> <section class=\"elementor-section elementor-top-section elementor-element elementor-element-f43067c form_section elementor-section-boxed elementor-section-height-default elementor-section-h...",
    "<div class=\"ot-sdk-container\" role=\"dialog\" aria-label=\"Privacy\"><div class=\"ot-sdk-row\"><div id=\"onetrust-group-container\" class=\"ot-sdk-twelve ot-sdk-columns\"><div class=\"banner_logo\"></div><div id=\"onetrust-policy\"><div id=\"onetrust-policy-text\">We use cookies and similar technologies (&quot;Cookies&quot;), including third party Cookies, with your consent to operate and improve our website, enhance functionality and your experience, perform analytics, and provide you with relevant and pers...",
    "<div role=\"dialog\" aria-modal=\"true\" style=\"height: 100%;\" aria-label=\"Your Privacy - Manage Your Cookie Preferences\"><!-- Close Button --><div class=\"ot-pc-header\"><!-- Logo Tag --><div class=\"ot-pc-logo\" role=\"img\" aria-label=\"Company Logo\"><img alt=\"Company Logo\" src=\"https://cdn.cookielaw.org/logos/0e4a03bc-c836-49f4-b8dd-7ce77f7d6b7e/0195cd39-c3c5-7967-8c88-e8ab58ef74f4/77663f28-b635-4c31-8470-79ed23aa189c/Numerator-Logo-LP.png\"></div><button id=\"close-pc-btn-handler\" class=\"ot-close-ico...",
    "<section id=\"ot-fltr-modal\"><div id=\"ot-fltr-cnt\"><button id=\"clear-filters-handler\">Clear</button><div class=\"ot-fltr-scrlcnt ot-pc-scrollbar\"><div class=\"ot-fltr-opts\" role=\"list\"><div class=\"ot-fltr-opt\" role=\"listitem\"><div class=\"ot-chkbox\"><input id=\"chkbox-id\" type=\"checkbox\" class=\"category-filter-handler\"> <label for=\"chkbox-id\"><span class=\"ot-label-txt\">checkbox label</span></label> <span class=\"ot-label-status\">label</span></div></div></div><div class=\"ot-fltr-btns\"><button id=\"fi..."
  ],
  "score": 70,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning

Issue

4 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence

{
  "candidatePassages": 4,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 6,
      "heading": "H4: Essential Cookies",
      "text": "Essential Cookies are necessary for us to operate our website. For example, these Cookies help us collect information, such as your session ID and other server information, that enables us to authenticate you. You may stop Essential Cookies from being downloaded by selecting the appropriate settings on your web browser. If you do not allow these Cookies, you may not be able to take full advantage of our website.",
      "words": 69,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (69 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0001\">Essential Cookies are necessary for us to operate our website. For example, these Cookies help us collect information, such as your session ID and other server information, that enables us to authenticate you. You may stop Essential Cookies from being downloaded by selecting the appropriate settings on your web browser. If you do not allow these Cookies, you may not be able to take full advantage of our website.</p>"
    },
    {
      "index": 7,
      "heading": "H4: Functional Cookies",
      "text": "Functional Cookies enable improved website performance and an enhanced user experience. These Cookies collect information about your choices and remember your preferences so we can show you relevant content. For example, they allow us to remember your form submission details, allowing us to pre-fill your information for future submissions. If you do not allow these Cookies, you may not be able to take full advanta...",
      "words": 68,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (68 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0003\">Functional Cookies enable improved website performance and an enhanced user experience. These Cookies collect information about your choices and remember your preferences so we can show you relevant content. For example, they allow us to remember your form submission details, allowing us to pre-fill your information for future submissions. If you do not allow these Cookies, you may not be able to take full advantage of our websi..."
    },
    {
      "index": 8,
      "heading": "H4: Performance Cookies",
      "text": "Performance Cookies are used to analyze how you navigate through and use our website. These Cookies help us to improve the performance of our website and make it more user-friendly. For example, these Cookies collect information about how you use the website, including the pages you view, how long you stay on a page and whether the page is displayed correctly or whether errors occur. Some of these Cookies are pers...",
      "words": 127,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0002\">Performance Cookies are used to analyze how you navigate through and use our website. These Cookies help us to improve the performance of our website and make it more user-friendly. For example, these Cookies collect information about how you use the website, including the pages you view, how long you stay on a page and whether the page is displayed correctly or whether errors occur. Some of these Cookies are persistent Cookies..."
    },
    {
      "index": 9,
      "heading": "H4: Advertising Cookies",
      "text": "Advertising Cookies are used to manage and serve ads, and include Interest-Based Advertising Cookies and Social Media Cookies. These Cookies may collect information about whether you have interacted with an advertisement and visited another website. Such Cookies help us to offer you content that may be of interest to you. They also help us to measure the effectiveness of our advertisements and control and limit th...",
      "words": 130,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p class=\"ot-acc-grpdesc ot-category-desc\" id=\"ot-desc-id-C0004\">Advertising Cookies are used to manage and serve ads, and include Interest-Based Advertising Cookies and Social Media Cookies. These Cookies may collect information about whether you have interacted with an advertisement and visited another website. Such Cookies help us to offer you content that may be of interest to you. They also help us to measure the effectiveness of our advertisements and control and limit the frequency of..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning

Issue

13 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence

{
  "sectionCount": 15,
  "passing": 2,
  "failing": [
    {
      "heading": "WHAT",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "SAY",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">SAY</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "WHAT",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "DO",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">DO</h2>",
      "firstParagraph": "Rich consumer profiles, comprehensive coverage, and unmatched quality — all from verified buyers. Gain unparalleled insight into today’s consumer and give your brand the edge to win in an evolving market.",
      "paragraphHtml": "<p>Rich consumer profiles, comprehensive coverage, and unmatched quality &#x2014; all from verified buyers. <br>Gain unparalleled insight into today&#x2019;s consumer and give your brand the edge to win in an evolving market.</p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "We raised the bar for consumer panels. Now we're raising it for research.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">We raised the bar for consumer panels. Now we&apos;re raising it for research.</h2>",
      "firstParagraph": "Numerator data sets a new industry standard–no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we’re revolutionizing market research with verified buyers.",
      "paragraphHtml": "<p><span style=\"font-size: 11pt\">Numerator data sets a new industry standard&#x2013;no gaps, no guesswork. A decade after disrupting the panel industry with innovative technology and omnichannel data, we&#x2019;re revolutionizing market research with verified buyers.</span></p>",
      "words": 32,
      "direct": false,
      "issue": "First paragraph is 32 words and does not look like a concise direct answer."
    },
    {
      "heading": "CONSUMERS",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See it ALL with zero-party, single-source consumer data.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">See it ALL with zero-party, <br>single-source consumer data.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "A modern panel for insight into modern consumers.",
      "headingHtml": "<h2 class=\"elementor-heading-title elementor-size-default\">A modern panel for insight into modern consumers.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "See how Numerator can drive growth for your brand.",
      "headingHtml": "<h3 class=\"elementor-heading-title elementor-size-default\">See how Numerator can drive growth for your brand.</h3>",
      "firstParagraph": "A member of our team will get back to you within 24 hours. In the meantime, explore our content to get a pulse on the latest consumer and shopper insights trends.",
      "paragraphHtml": "<p><span style=\"color: #ffffff;\">A member of our team will get back to you within 24 hours. In the meantime, explore our content to get&#xa0;a pulse on the latest consumer and shopper insights trends.</span></p>",
      "words": 31,
      "direct": false,
      "issue": "First paragraph is 31 words and does not look like a concise direct answer."
    },
    {
      "heading": "Your Privacy - Manage Your Cookie Preferences",
      "headingHtml": "<h2 id=\"ot-pc-title\">Your Privacy - Manage Your Cookie Preferences</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Cookie List",
      "headingHtml": "<h3>Cookie List</h3>",
      "firstParagraph": "",
      "paragraphHtml": "<p role=\"status\" class=\"ot-scrn-rdr\"></p>",
      "words": 0,
      "direct": false,
      "issue": "First paragraph is 0 words and does not look like a concise direct answer."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

Why it matters

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence

{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 9,
  "schemaBlocks": 1,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 88/100 and needs improvement.

2 Warning

Needs attention

GEO: Entity clarity

Warning

Issue

Title/H1 terms missing from description: consumer, insights.

Details

Why it matters

Check name

GEO: Entity clarity

Score

88/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 88/100 and needs improvement.

Evidence

{
  "title": "Consumer Insights & Data Company - Numerator",
  "h1": "Numerator",
  "description": "Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector.",
  "topicOverlap": 0.6,
  "topicTerms": [
    "consumer",
    "insights",
    "data",
    "company",
    "numerator"
  ],
  "descriptionTerms": [
    "numerator",
    "data",
    "company",
    "transforming",
    "consumers",
    "markets",
    "understood",
    "powered",
    "advanced",
    "technology",
    "proprietary",
    "zero",
    "party",
    "purchase",
    "survey",
    "more",
    "than",
    "one",
    "million"
  ],
  "missingFromDescription": [
    "consumer",
    "insights"
  ],
  "score": 88,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence

{
  "headings": [
    {
      "text": "WHAT",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "SAY",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">SAY</h2>"
    },
    {
      "text": "WHAT",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "DO",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">DO</h2>"
    },
    {
      "text": "We raised the bar for consumer panels. Now we're raising it for research.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">We raised the bar for consumer panels. Now we&apos;re raising it for research.</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "See it ALL with zero-party, single-source consumer data.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">See it ALL with zero-party, <br>single-source consumer data.</h2>"
    },
    {
      "text": "A modern panel for insight into modern consumers.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">A modern panel for insight into modern consumers.</h2>"
    },
    {
      "text": "Your Privacy - Manage Your Cookie Preferences",
      "html": "<h2 id=\"ot-pc-title\">Your Privacy - Manage Your Cookie Preferences</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Consumer Insights & Data Company - Numerator work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Consumer Insights & Data Company - Numerator free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Consumer Insights & Data Company - Numerator compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Consumer Insights & Data Company - Numerator work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Consumer Insights & Data Company - Numerator free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Consumer Insights & Data Company - Numerator compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational

Issue

AI context endpoint is informational for this page.

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

Fetch to find resource
AI context endpoint was not found at the expected path.

Evidence

{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120813
          },
          {
            "path": "/api/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120963
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational

Issue

Missing likely AI Overview intent sections: how, benefits, cost, compare.

Details

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence

{
  "headings": [
    {
      "text": "WHAT",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "SAY",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">SAY</h2>"
    },
    {
      "text": "WHAT",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">WHAT</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "DO",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">DO</h2>"
    },
    {
      "text": "We raised the bar for consumer panels. Now we're raising it for research.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">We raised the bar for consumer panels. Now we&apos;re raising it for research.</h2>"
    },
    {
      "text": "CONSUMERS",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">CONSUMERS</h2>"
    },
    {
      "text": "See it ALL with zero-party, single-source consumer data.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">See it ALL with zero-party, <br>single-source consumer data.</h2>"
    },
    {
      "text": "A modern panel for insight into modern consumers.",
      "html": "<h2 class=\"elementor-heading-title elementor-size-default\">A modern panel for insight into modern consumers.</h2>"
    },
    {
      "text": "Your Privacy - Manage Your Cookie Preferences",
      "html": "<h2 id=\"ot-pc-title\">Your Privacy - Manage Your Cookie Preferences</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Consumer Insights & Data Company - Numerator work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Consumer Insights & Data Company - Numerator free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Consumer Insights & Data Company - Numerator compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Consumer Insights & Data Company - Numerator work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Consumer Insights & Data Company - Numerator?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Consumer Insights & Data Company - Numerator free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Consumer Insights & Data Company - Numerator compare with alternatives?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

Fetch and validate /auth.md
auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=UTF-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.
Publish protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate agent_auth authorization metadata
OAuth authorization server metadata could not be fetched.

Evidence

{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 120963,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
          "compatibleContentType": false,
          "contentLength": 114428,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": false,
          "links": [
            "https://yoast.com/product/yoast-seo-premium-wordpress/",
            "/title",
            "/ld+json",
            "/schema.org",
            "/www.numerator.com",
            "/www.numerator.com",
            "/www.numerator.com",
            "/www.numerator.com",
            "/www.numerator.com",
            "/www.numerator.com"
          ],
          "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=UTF-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language; missing credential type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8",
        "length": 120044,
        "text": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\/\\/www.numerator.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/www.numerator.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/www.numerator.com\\/#organization\",\"name\":\"Numerator\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/www.numerator.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/www.numerator.com\\/wp-content\\/uploads\\/2023\\/11\\/NUMERATOR-LOGOS_N_GREEN-GRADIENT-1.png\",\"contentUrl\":\"https:\\/\\/www.numerator.com\\/wp-content\\/uploads\\/2023\\/11\\/NUMERATOR-LOGOS_N_GREEN-GRADIENT-1.png\",\"width\":3301,\"height\":2551,\"caption\":\"Numerator\"},\"image\":{\"@id\":\"https:\\/\\/www.numerator.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/NumeratorOne\\/\",\"https:\\/\\/www.linkedin.com\\/company\\/numerator\\/\",\"https:\\/\\/www.instagram.com\\/numeratorone\\/\"],\"description\":\"Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.\",\"email\":\"[email protected]\",\"legalName\":\"Numerator, LLC\"}]}</script>\n\t<!-- / Yoast SEO Premium plugin. -->\n\n\n<link rel='dns-prefetch' href='//static.addtoany.com' />\n<link rel='dns-prefetch' href='//go.numerator.com' />\n<link rel=\"alternate\" type=\"application/rss+xml\" title=\"Numerator &raquo; Feed\" href=\"https://www.numerator.com/feed/\" />\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<style id='wp-emoji-styles-inline-css'>\n\n\timg.wp-smiley, img.emoji {\n\t\tdisplay: inline !important;\n\t\tborder: none !important;\n\t\tbox-shadow: none !important;\n\t\theight: 1em !important;\n\t\twidth: 1em !important;\n\t\tmargin: 0 0.07em !important;\n\t\tvertical-align: -0.1em !important;\n\t\tbackground: none !important;\n\t\tpadding: 0 !important;\n\t}\n/*# sourceURL=wp-emoji-styles-inline-css */\n</style>\n<link rel='stylesheet' id='wp-block-library-css' href='https://www.numerator.com/wp-includes/css/dist/block-library/style.min.css?ver=6.9.4' media='all' />\n\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}\n/*# sourceURL=/wp-includes/css/classic-themes.min.css */\n</style>\n<style id='global-styles-inline-css'>\n:root{--wp--preset--aspect-ratio--square: 1;"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html; charset=UTF-8",
          "length": 120044,
          "text": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\"publisher\":{\"@id\":\"https:\\/\\/www.numerator.com\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\/\\/www.numerator.com\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\/\\/www.numerator.com\\/#organization\",\"name\":\"Numerator\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\/\\/www.numerator.com\\/#\\/schema\\/logo\\/image\\/\",\"url\":\"https:\\/\\/www.numerator.com\\/wp-content\\/uploads\\/2023\\/11\\/NUMERATOR-LOGOS_N_GREEN-GRADIENT-1.png\",\"contentUrl\":\"https:\\/\\/www.numerator.com\\/wp-content\\/uploads\\/2023\\/11\\/NUMERATOR-LOGOS_N_GREEN-GRADIENT-1.png\",\"width\":3301,\"height\":2551,\"caption\":\"Numerator\"},\"image\":{\"@id\":\"https:\\/\\/www.numerator.com\\/#\\/schema\\/logo\\/image\\/\"},\"sameAs\":[\"https:\\/\\/www.facebook.com\\/NumeratorOne\\/\",\"https:\\/\\/www.linkedin.com\\/company\\/numerator\\/\",\"https:\\/\\/www.instagram.com\\/numeratorone\\/\"],\"description\":\"Numerator is a data company transforming how consumers and markets are understood. Powered by advanced technology and proprietary, zero-party purchase and survey data from more than one million households, Numerator provides visibility into consumer behavior and attitudes across consumer goods, retail, restaurants, tech and media, management consulting, institutional investors, and the public sector. Headquartered in Chicago, Numerator drives decisions at the world’s largest and fastest-growing companies in more than 50 countries.\",\"email\":\"[email protected]\",\"legalName\":\"Numerator, LLC\"}]}</script>\n\t<!-- / Yoast SEO Premium plugin. -->\n\n\n<link rel='dns-prefetch' href='//static.addtoany.com' />\n<link rel='dns-prefetch' href='//go.numerator.com' />\n<link rel=\"alternate\" type=\"application/rss+xml\" title=\"Numerator &raquo; Feed\" href=\"https://www.numerator.com/feed/\" />\n<style id='wp-img-auto-sizes-contain-inline-css'>\nimg:is([sizes=auto i],[sizes^=\"auto,\" i]){contain-intrinsic-size:3000px 1500px}\n/*# sourceURL=wp-img-auto-sizes-contain-inline-css */\n</style>\n<style id='wp-emoji-styles-inline-css'>\n\n\timg.wp-smiley, img.emoji {\n\t\tdisplay: inline !important;\n\t\tborder: none !important;\n\t\tbox-shadow: none !important;\n\t\theight: 1em !important;\n\t\twidth: 1em !important;\n\t\tmargin: 0 0.07em !important;\n\t\tvertical-align: -0.1em !important;\n\t\tbackground: none !important;\n\t\tpadding: 0 !important;\n\t}\n/*# sourceURL=wp-emoji-styles-inline-css */\n</style>\n<link rel='stylesheet' id='wp-block-library-css' href='https://www.numerator.com/wp-includes/css/dist/block-library/style.min.css?ver=6.9.4' media='all' />\n\n<style id='classic-theme-styles-inline-css'>\n/*! This file is auto-generated */\n.wp-block-button__link{color:#fff;background-color:#32373c;border-radius:9999px;box-shadow:none;text-decoration:none;padding:calc(.667em + 2px) calc(1.333em + 2px);font-size:1.125em}.wp-block-file__button{background:#32373c;color:#fff;text-decoration:none}\n/*# sourceURL=/wp-includes/css/classic-themes.min.css */\n</style>\n<style id='global-styles-inline-css'>\n:root{--wp--preset--aspect-ratio--square: 1;"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational

Issue

IndexNow key is informational for this page.

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.

Evidence

{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational

Issue

OAuth / OIDC discovery was not found at the expected path.

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

Fetch to find resource
OAuth / OIDC discovery was not found at the expected path.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html; charset=UTF-8",
            "length": 120044
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

Fetch protected resource metadata
The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.
Validate protected resource metadata
Response is not valid JSON.
Validate protected resource identity
Protected resource metadata `resource` did not match the resource identifier used to retrieve it.
Probe protected API Bearer challenge
No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence

{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html; charset=UTF-8"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "<!doctype html>\n<html lang=\"en-US\" >\n<head>\n\t<meta charset=\"UTF-8\" />\n\t<meta name=\"viewport\" content=\"width=device-width, initial-scale=1\" />\n\t<meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.7) - https://yoast.com/product/yoast-seo-premium-wordpress/ -->\n\t<title>Page not found - Numerator</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Numerator\" />\n\t<meta property=\"og:site_name\" content=\"Numerator\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\\/\\/www.numerator.com\\/#website\",\"url\":\"https:\\/\\/www.numerator.com\\/\",\"name\":\"Numerator\",\"description\":\"\",\""
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.numerator.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.numerator.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.numerator.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 404,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.numerator.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 9,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "login"
      },
      {
        "source": "visible-text",
        "weight": 3,
        "match": "register"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityBest PracticesBrowser audit

Browser errors were logged to the console

100 Fail

Check name

Browser errors were logged to the console

Score

0/100

Status

fail

Device

desktop

Category

Best Practices

Fix guidance

Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)

References

https://developer.chrome.com/docs/lighthouse/best-practices/

Evidence

{
  "description": "Errors logged to the console indicate unresolved problems. They can come from network request failures and other browser concerns. [Learn more about this errors in console diagnostic audit](https://developer.chrome.com/docs/lighthouse/best-practices/errors-in-console/)"
}

Performance and AccessibilityAccessibilityBrowser audit

`[aria-*]` attributes do not match their roles

33 Fail

Check name

`[aria-*]` attributes do not match their roles

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Each ARIA `role` supports a specific subset of `aria-*` attributes. Mismatching these invalidates the `aria-*` attributes. [Learn how to match ARIA attributes to their roles](https://dequeuniversity.com/rules/axe/4.11/aria-allowed-attr)."
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

33 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

Performance and AccessibilityAccessibilityBrowser audit

Heading elements are not in a sequentially-descending order

33 Fail

Check name

Heading elements are not in a sequentially-descending order

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).

References

https://web.dev/learn/accessibility/

Evidence

{
  "description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}

SEOSEOBrowser audit

Image elements do not have `[alt]` attributes

33 Fail

Check name

Image elements do not have `[alt]` attributes

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Informative elements should aim for short, descriptive alternate text. Decorative elements can be ignored with an empty alt attribute. [Learn more about the `alt` attribute](https://dequeuniversity.com/rules/axe/4.11/image-alt)."
}

SEOSEOBrowser audit

Links are not crawlable

33 Fail

Check name

Links are not crawlable

Score

0/100

Status

fail

Device

desktop

Category

SEO

Fix guidance

Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "description": "Search engines may use `href` attributes on links to crawl websites. Ensure that the `href` attribute of anchor elements links to an appropriate destination, so more pages of the site can be discovered. [Learn how to make links crawlable](https://support.google.com/webmasters/answer/9112205)"
}

SEOSEOBrowser audit

Links do not have descriptive text

33 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

3 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

References

https://developer.chrome.com/docs/lighthouse/seo/

Evidence

{
  "displayValue": "3 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Font display

13 Fail

Check name

Font display

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 160 ms

Fix guidance

Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 160 ms",
  "description": "Consider setting [font-display](https://developer.chrome.com/docs/performance/insights/font-display) to swap or optional to ensure text is consistently visible. swap can be further optimized to mitigate layout shifts with [font metric overrides](https://developer.chrome.com/blog/font-fallbacks)."
}

Performance and AccessibilityPerformanceBrowser audit

Forced reflow

13 Fail

Check name

Forced reflow

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.

References

https://web.dev/learn/performance/

Evidence

{
  "description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

13 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 3,977 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 3,977 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Legacy JavaScript

13 Fail

Check name

Legacy JavaScript

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 38 KiB

Fix guidance

Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 38 KiB",
  "description": "Polyfills and transforms enable older browsers to use new JavaScript features. However, many aren't necessary for modern browsers. Consider modifying your JavaScript build process to not transpile [Baseline](https://web.dev/articles/baseline-and-polyfills) features, unless you know you must support older browsers. [Learn why most sites can deploy ES6+ code without transpiling](https://developer.chrome.com/docs/performance/insights/legacy-javascript)"
}

Performance and AccessibilityPerformanceBrowser audit

Links do not have a discernible name

13 Fail

Check name

Links do not have a discernible name

Score

0/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name).

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Link text (and alternate text for images, when used as links) that is discernible, unique, and focusable improves the navigation experience for screen reader users. [Learn how to make links accessible](https://dequeuniversity.com/rules/axe/4.11/link-name)."
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

13 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 183 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

References

https://web.dev/learn/performance/

Evidence

{
  "displayValue": "Est savings of 183 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 160
}

Performance and AccessibilityPerformanceBrowser audit

Image elements do not have explicit `width` and `height`

6 Warning

Check name

Image elements do not have explicit `width` and `height`

Score

50/100

Status

warning

Device

desktop

Category

Performance

Fix guidance

Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)

References

https://web.dev/learn/performance/

Evidence

{
  "description": "Set an explicit width and height on image elements to reduce layout shifts and improve CLS. [Learn how to set image dimensions](https://web.dev/articles/optimize-cls#images_without_dimensions)"
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

62/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

References

https://web.dev/learn/performance/

Evidence

{
  "checks": [
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 13,
      "displayValue": "7.5 s",
      "numericValue": 7471.197292938145
    },
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 84,
      "displayValue": "1.0 s",
      "numericValue": 1041.0256293938585
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 8.948519999999998
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 50 ms",
      "numericValue": 51
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 94,
      "displayValue": "120 ms",
      "numericValue": 121
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 10,
      "displayValue": "4.0 s",
      "numericValue": 4012.655515283219
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 1,
      "displayValue": "7.4 s",
      "numericValue": 7421.195958073881
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 96,
      "displayValue": "100 ms",
      "numericValue": 102
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

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1 reports

Public score history report links
Scan date	Score	Readiness	Report
Jun 11, 2026	49/100	Level 2, Agent-Limited	Current report