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55/100

OVERALL SCORE

Level 3, Bot-Aware

Moderate readiness for AI agents
AIDiscoverability30%Agent Easeof Use6%Security& Trust60%GEO, AIO, AEO72%SEO92%Performance& Accessibility81%
  • AI Discoverability 30 out of 100
  • Agent Ease of Use 6 out of 100
  • Security & Trust 60 out of 100
  • GEO, AIO and AEO 72 out of 100
  • SEO 92 out of 100
  • Performance and Accessibility 81 out of 100

CAPTURED SCREENSHOT

Captured website desktop screenshot

What AI sees of your website

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding favicon

Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding

Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.

Next step

Turn this report into a fix workflow

27 failed checks are ready to move into MCP or CLI remediation. Generate a repair prompt, connect the scanner to your coding agent, or open the integration docs before your next rescan.

Detailed report scores grouped by capability area
MetricScoreStatusPassedFailedWarningEvidence
AI Discoverability
30
Priority fix6170View details
Discoverability
50
Needs work450View details
Content Readiness
33
Priority fix280View details
Bot Access Control
0
Priority fix040View details
Agent Ease of Use
6
Priority fix4293View details
API
0
Priority fix060View details
Auth
Not Applicable
Not Applicable070View details
MCP
13
Priority fix062View details
Skill Discovery
5
Priority fix0101View details
Agent Commerce
Not Applicable
Not Applicable400
GEO, AIO and AEO
72
Needs work5312View details
GEO Readiness
84
Mostly ready204
AIO Readiness
67
Needs work223View details
AEO Readiness
65
Needs work115View details
SEO
92
Strong1010View details
SEO
92
Strong1010View details
Security & Trust
60
Needs work720View details
Security & Trust
60
Needs work320View details
AI Training Exposure
Not Applicable
Not Applicable400
Performance and Accessibility
81
Mostly ready1762View details
Performance
73
Needs work1152View details
Accessibility
97
Strong610View details

Prioritized recommendations

Issues ranked by score impact

50 items need attention

Agent Ease of UseAPIEstablished

API Catalog

API Catalog failed at "Fetch API catalog".

50 Fail

Needs attention

API Catalog

Failed check
01

Issue

The API catalog endpoint did not return HTTP 2xx.

02

Why it matters

API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.

Check name

API Catalog

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish an API catalog for automated API discovery using RFC 9727.

Result

API Catalog failed at "Fetch API catalog".

Validation steps

  1. Fetch API catalog

    The API catalog endpoint did not return HTTP 2xx.

  2. Validate RFC 9727 linkset

    Response is not valid JSON.

  3. Fetch advertised API catalog targets

    API Catalog did not expose any same-origin hrefs to validate.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch API catalog",
      "status": "fail",
      "evidence": {
        "statusCode": 404,
        "contentType": "text/html"
      },
      "issue": "The API catalog endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/api-catalog."
    },
    {
      "id": "validate",
      "title": "Validate RFC 9727 linkset",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "Not Found"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
    },
    {
      "id": "target-validation",
      "title": "Fetch advertised API catalog targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin API catalog hrefs were available to fetch."
          }
        ]
      },
      "issue": "API Catalog did not expose any same-origin hrefs to validate.",
      "howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

Content-Security-Policy

Content-Security-Policy is missing or incomplete.

50 Fail

Needs attention

Content-Security-Policy

Failed check
01

Issue

Content-Security-Policy is missing or incomplete.

02

Why it matters

Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.

Check name

Content-Security-Policy

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Constrain script, style, frame, and resource loading with a Content-Security-Policy header.

Result

Content-Security-Policy is missing or incomplete.

Evidence
{
  "header": "content-security-policy",
  "value": "frame-ancestors 'self';"
}

Agent Ease of UseAPIEstablished

OpenAPI discovery

OpenAPI discovery failed at "Find valid OpenAPI document".

50 Fail

Needs attention

OpenAPI discovery

Failed check
01

Issue

OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

02

Why it matters

OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.

Check name

OpenAPI discovery

Score

0/100

Status

fail

Category

API

Maturity

Established

Goal

Publish a valid OpenAPI or Swagger document for API discovery.

Result

OpenAPI discovery failed at "Find valid OpenAPI document".

Validation steps

  1. Find valid OpenAPI document

    OpenAPI YAML document did not match the expected shape. Content-Type "text/html" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Find valid OpenAPI document",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "Not Found"
          },
          {
            "path": "/openapi.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "Not Found"
          },
          {
            "path": "/swagger.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "Not Found"
          },
          {
            "path": "/swagger.yaml",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "Not Found"
          },
          {
            "path": "/api/openapi.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
          },
          {
            "path": "/api/swagger.json",
            "statusCode": 403,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
          },
          {
            "path": "/docs/openapi.json",
            "statusCode": 404,
            "contentType": "text/html",
            "valid": false,
            "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
            "compatibleContentType": false,
            "format": "yaml",
            "version": "",
            "pathCount": 0,
            "operationCount": 0,
            "rawExcerpt": "Not Found"
          }
        ]
      },
      "issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
      "howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
    }
  ]
}

Security & TrustSecurity & TrustEstablished

X-Content-Type-Options

X-Content-Type-Options is missing or incomplete.

50 Fail

Needs attention

X-Content-Type-Options

Failed check
01

Issue

X-Content-Type-Options is missing or incomplete.

02

Why it matters

X-Content-Type-Options prevents browsers from treating mislabeled files as executable content, reducing content-sniffing attacks.

Check name

X-Content-Type-Options

Score

0/100

Status

fail

Category

Security & Trust

Maturity

Established

Goal

Prevent MIME sniffing for browser-loaded resources.

Result

X-Content-Type-Options is missing or incomplete.

Evidence
{
  "header": "x-content-type-options",
  "value": null
}

AI DiscoverabilityBot Access ControlEstablished

AI bot rules in robots.txt

AI bot rules in robots.txt is missing or incomplete.

33 Fail

Needs attention

AI bot rules in robots.txt

Failed check
01

Issue

No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.

02

Why it matters

Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.

Check name

AI bot rules in robots.txt

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Established

Goal

Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.

Result

AI bot rules in robots.txt is missing or incomplete.

Evidence
{
  "expectedBots": [
    "GPTBot",
    "ChatGPT-User",
    "ClaudeBot",
    "Claude-Web",
    "Anthropic-AI",
    "Google-Extended",
    "PerplexityBot",
    "CCBot",
    "Applebot-Extended",
    "Meta-ExternalAgent",
    "Bytespider",
    "Amazonbot",
    "Cohere-AI"
  ],
  "configuredBots": []
}

AI DiscoverabilityBot Access ControlInformational

Content Signal

Content Signal is missing or incomplete.

33 Fail

Needs attention

Content Signal

Failed check
01

Issue

No Content Signal found in robots.txt

02

Why it matters

Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.

Check name

Content Signal

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Declare AI content usage preferences with Content Signal in robots.txt.

Result

Content Signal is missing or incomplete.

Evidence
{
  "signals": [],
  "ai-train": false,
  "search": false,
  "ai-input": false
}

AI DiscoverabilityDiscoverabilityEstablished

High-value schema types

High-value schema types is missing or incomplete.

33 Fail

Needs attention

High-value schema types

Failed check
01

Issue

No high-value schema types (e.g. Article, Product, Service) were found.

02

Why it matters

High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.

Check name

High-value schema types

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Use schema types that describe the page's primary content or offering.

Result

High-value schema types is missing or incomplete.

Evidence
{
  "found": [],
  "expected": [
    "Article",
    "BlogPosting",
    "NewsArticle",
    "Product",
    "SoftwareApplication",
    "FAQPage",
    "LocalBusiness",
    "VideoObject",
    "HowTo",
    "Event",
    "Course",
    "Review",
    "Service"
  ],
  "allTypes": [
    "BreadcrumbList",
    "Corporation"
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Link headers

Link headers failed at "Find useful Link headers".

33 Fail

Needs attention

Link headers

Failed check
01

Issue

No useful agent discovery Link headers were found.

02

Why it matters

Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.

Check name

Link headers

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Include Link response headers for agent discovery using RFC 8288.

Result

Link headers failed at "Find useful Link headers".

Validation steps

  1. Find useful Link headers

    No useful agent discovery Link headers were found.

  2. Fetch same-origin Link header targets

    Link headers did not expose any same-origin targets to validate.

Evidence
{
  "failedStep": "presence",
  "steps": [
    {
      "id": "presence",
      "title": "Find useful Link headers",
      "status": "fail",
      "evidence": {
        "links": []
      },
      "issue": "No useful agent discovery Link headers were found.",
      "howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
    },
    {
      "id": "target-validation",
      "title": "Fetch same-origin Link header targets",
      "status": "fail",
      "evidence": {
        "checked": [],
        "failures": [
          {
            "reason": "No same-origin Link header targets were available to fetch."
          }
        ]
      },
      "issue": "Link headers did not expose any same-origin targets to validate.",
      "howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
    }
  ]
}

AI DiscoverabilityDiscoverabilityEstablished

Organization / WebSite schema

Organization / WebSite schema is missing or incomplete.

33 Fail

Needs attention

Organization / WebSite schema

Failed check
01

Issue

Neither Organization nor WebSite schema types were found in JSON-LD.

02

Why it matters

Organization and WebSite schema help agents identify the publisher, canonical site identity, logo, and related profiles for attribution.

Check name

Organization / WebSite schema

Score

0/100

Status

fail

Category

Discoverability

Maturity

Established

Goal

Identify the site owner and website entity in structured data.

Result

Organization / WebSite schema is missing or incomplete.

Evidence
{
  "found": [],
  "allTypes": [
    "BreadcrumbList",
    "Corporation"
  ]
}

AI DiscoverabilityBot Access ControlInformational

Web Bot Auth request signing

Web Bot Auth request signing failed at "Fetch to find resource".

33 Fail

Needs attention

Web Bot Auth request signing

Failed check
01

Issue

Web Bot Auth request signing was not found at the expected path.

02

Why it matters

Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.

Check name

Web Bot Auth request signing

Score

0/100

Status

fail

Category

Bot Access Control

Maturity

Informational

Goal

Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.

Result

Web Bot Auth request signing failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Web Bot Auth request signing was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/http-message-signatures-directory",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "Web Bot Auth request signing was not found at the expected path.",
      "howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Content freshness signals

Content freshness signals is missing or incomplete.

25 Fail

Needs attention

Content freshness signals

Failed check
01

Issue

Content freshness signals are incomplete: missing Last-Modified HTTP header; missing dateModified/datePublished in JSON-LD; missing meta or <time> freshness tags.

02

Why it matters

Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.

Check name

Content freshness signals

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose modified and published dates for freshness-aware retrieval and ranking.

Result

Content freshness signals is missing or incomplete.

Evidence
{
  "lastModified": null,
  "schemaDates": [],
  "metaDateCount": 0,
  "timeDateCount": 0
}

AI DiscoverabilityContent ReadinessEmerging recommendation

llms.txt

llms.txt failed at "Fetch to find resource".

25 Fail

Needs attention

llms.txt

Failed check
01

Issue

llms.txt was not found at the expected path.

02

Why it matters

llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.

Check name

llms.txt

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Emerging recommendation

Goal

Publish llms.txt to summarize agent-readable site guidance.

Result

llms.txt failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    llms.txt was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/llms.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/llms-full.txt",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "llms.txt was not found at the expected path.",
      "howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Markdown negotiation

Markdown negotiation failed at "Markdown content type".

25 Fail

Needs attention

Markdown negotiation

Failed check
01

Issue

Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

02

Why it matters

Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.

Check name

Markdown negotiation

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Return HTML responses as markdown when agents request it.

Result

Markdown negotiation failed at "Markdown content type".

Validation steps

  1. Markdown content type

    Content-Type "text/html; charset=utf-8" does not indicate Markdown when requested with Accept: text/markdown.

  2. Vary: Accept header

    Markdown negotiation is missing Vary: Accept; current Vary header is "RSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding".

  3. Structured Markdown body

    Markdown response is missing a heading.

Evidence
{
  "failedStep": "content-type",
  "steps": [
    {
      "id": "content-type",
      "title": "Markdown content type",
      "status": "fail",
      "evidence": {
        "statusCode": 200,
        "contentType": "text/html; charset=utf-8"
      },
      "issue": "Content-Type \"text/html; charset=utf-8\" does not indicate Markdown when requested with Accept: text/markdown.",
      "howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
    },
    {
      "id": "vary-accept",
      "title": "Vary: Accept header",
      "status": "fail",
      "evidence": {
        "vary": "RSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding"
      },
      "issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"RSC, Next-Router-State-Tree, Next-Router-Prefetch, Accept-Encoding\".",
      "howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
    },
    {
      "id": "markdown-content",
      "title": "Structured Markdown body",
      "status": "fail",
      "evidence": {
        "valid": false,
        "hasHeading": false,
        "wordCount": 85926,
        "excerpt": "<!DOCTYPE html><html lang=\"en\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"image\" href=\"https://shutterfly.widen.net:443/content/nb66eap5ij/original/shutterfly%20",
        "issue": "Markdown response is missing a heading."
      },
      "issue": "Markdown response is missing a heading.",
      "howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

MCP Server Card

MCP Server Card failed at "Fetch to find resource".

25 Fail

Needs attention

MCP Server Card

Failed check
01

Issue

MCP Server Card was not found at the expected path.

02

Why it matters

MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.

Check name

MCP Server Card

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Publish an MCP Server Card for agent discovery.

Result

MCP Server Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    MCP Server Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/mcp/server-cards.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "MCP Server Card was not found at the expected path.",
      "howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
    }
  ]
}

Agent Ease of UseMCPEmerging recommendation

mcp.json

mcp.json failed at "Fetch to find resource".

25 Fail

Needs attention

mcp.json

Failed check
01

Issue

mcp.json was not found at the expected path.

02

Why it matters

MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.

Check name

mcp.json

Score

0/100

Status

fail

Category

MCP

Maturity

Emerging recommendation

Goal

Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.

Result

mcp.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    mcp.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/mcp/server-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "mcp.json was not found at the expected path.",
      "howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
    }
  ]
}

AI DiscoverabilityContent ReadinessEstablished

Semantic HTML

Semantic HTML is missing or incomplete.

25 Fail

Needs attention

Semantic HTML

Failed check
01

Issue

Semantic HTML is incomplete: invalid h1 (found 0); 1 buttons missing accessible names.

Details

02

Why it matters

Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.

Check name

Semantic HTML

Score

0/100

Status

fail

Category

Content Readiness

Maturity

Established

Goal

Expose readable page structure through semantic HTML and accessible controls.

Result

Semantic HTML is missing or incomplete.

Evidence
{
  "main": true,
  "nav": true,
  "footer": true,
  "meaningfulH1": false,
  "headingOrder": true,
  "accessibleLinks": true,
  "accessibleButtons": false,
  "imageAltCoverage": true,
  "formAutocompleteCoverage": true,
  "details": {
    "inaccessibleLinks": [],
    "inaccessibleButtons": [
      "<button id href=\"https://www.shutterfly.com/\" class=\"link-dark-visited sfly-lib-cursor-default-no-link sfly-lib-cursor-pointer sfs-button sfs-button--link-dark default null\" aria-label type=\"button\" tabindex=\"-1\" data-blocktype=\"PromoDrawerBlock\" data-blockname=\"DEALS\" data-blockid=\"60623\" data-linkname data-blockposition=\"PromoDrawerBlocks\"><span class=\"sfs-button--content\"></span></button>"
    ],
    "missingAutocompleteInputs": [],
    "imagesMissingAlt": [],
    "skippedHeadingLevels": []
  },
  "counts": {
    "h1": 0,
    "headings": 37,
    "links": 524,
    "inaccessibleLinks": 0,
    "buttons": 26,
    "inaccessibleButtons": 1,
    "images": 110,
    "imagesWithAlt": 110,
    "autocompleteInputs": 2,
    "inputsWithAutocomplete": 2,
    "missingAutocompleteInputs": 0
  }
}

Agent Ease of UseMCPInformational

WebMCP manifest

WebMCP manifest failed at "Fetch to find resource".

25 Fail

Needs attention

WebMCP manifest

Failed check
01

Issue

WebMCP manifest was not found at the expected path.

02

Why it matters

A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.

Check name

WebMCP manifest

Score

0/100

Status

fail

Category

MCP

Maturity

Informational

Goal

Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.

Result

WebMCP manifest failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    WebMCP manifest was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/webmcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/mcp.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "WebMCP manifest was not found at the expected path.",
      "howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

A2A Agent Card

A2A Agent Card failed at "Fetch to find resource".

20 Fail

Needs attention

A2A Agent Card

Failed check
01

Issue

A2A Agent Card was not found at the expected path.

02

Why it matters

A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.

Check name

A2A Agent Card

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent card so A2A-compatible clients can discover capabilities.

Result

A2A Agent Card failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    A2A Agent Card was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/a2a/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/agent-card.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "A2A Agent Card was not found at the expected path.",
      "howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

Agent Skills index

Agent Skills index failed at "Fetch to find resource".

20 Fail

Needs attention

Agent Skills index

Failed check
01

Issue

Agent Skills index was not found at the expected path.

02

Why it matters

An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.

Check name

Agent Skills index

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish an agent skills discovery index.

Result

Agent Skills index failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    Agent Skills index was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent-skills/index.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/skills/index.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "Agent Skills index was not found at the expected path.",
      "howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

agent.json

agent.json failed at "Fetch to find resource".

20 Fail

Needs attention

agent.json

Failed check
01

Issue

agent.json was not found at the expected path.

02

Why it matters

agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.

Check name

agent.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.

Result

agent.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agent.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agent.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/agent.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "agent.json was not found at the expected path.",
      "howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
    }
  ]
}

Agent Ease of UseSkill DiscoveryInformational

agents.json

agents.json failed at "Fetch to find resource".

20 Fail

Needs attention

agents.json

Failed check
01

Issue

agents.json was not found at the expected path.

02

Why it matters

agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.

Check name

agents.json

Score

0/100

Status

fail

Category

Skill Discovery

Maturity

Informational

Goal

Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.

Result

agents.json failed at "Fetch to find resource".

Validation steps

  1. Fetch to find resource

    agents.json was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/agents.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/agents.json",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "agents.json was not found at the expected path.",
      "howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
    }
  ]
}

Agent Ease of UseSkill DiscoveryEmerging recommendation

DNS-AID Agent Discovery

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

15 Fail

Needs attention

DNS-AID Agent Discovery

Failed check
01

Issue

No DNS-AID entrypoint records were found under _agents.

02

Why it matters

DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.

Check name

DNS-AID Agent Discovery

Score

25/100

Status

fail

Category

Skill Discovery

Maturity

Emerging recommendation

Goal

Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.

Result

DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".

Validation steps

  1. Resolve DNS-AID SVCB/HTTPS records

    No DNS-AID entrypoint records were found under _agents.

  2. Validate alpn and endpoint parameters

    Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.

  3. Check DNSSEC material

    DNSSEC material was not visible for the hostname or parent zone from this resolver.

Evidence
{
  "failedStep": "svcb-https-records",
  "steps": [
    {
      "id": "svcb-https-records",
      "title": "Resolve DNS-AID SVCB/HTTPS records",
      "status": "fail",
      "evidence": {
        "hostname": "www.shutterfly.com",
        "probes": [
          {
            "name": "_index._agents.www.shutterfly.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          },
          {
            "name": "_a2a._agents.www.shutterfly.com",
            "found": false,
            "recordCount": 1,
            "records": [],
            "hasAlpn": false,
            "hasEndpoint": false
          }
        ]
      },
      "issue": "No DNS-AID entrypoint records were found under _agents.",
      "howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
    },
    {
      "id": "service-params",
      "title": "Validate alpn and endpoint parameters",
      "status": "informational",
      "evidence": {
        "discovered": []
      },
      "howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
    },
    {
      "id": "dnssec",
      "title": "Check DNSSEC material",
      "status": "warning",
      "evidence": {
        "hasDnssecMaterial": false,
        "checked": [
          {
            "name": "www.shutterfly.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          },
          {
            "name": "shutterfly.com",
            "dnssecTypes": [],
            "dnssecRecordCount": 0
          }
        ]
      },
      "issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
      "howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
    }
  ]
}

Agent Ease of UseMCPInformational

WebMCP

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

13 Warning

Needs attention

WebMCP

Warning
01

Issue

WebMCP declarative annotations need fixes.

Details

02

Why it matters

WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.

Check name

WebMCP

Score

50/100

Status

warning

Category

MCP

Maturity

Informational

Goal

Support WebMCP to expose site tools to AI agents via the browser.

Result

WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".

Validation steps

  1. Detect data-mcp-tool annotations

    No data-mcp-tool attributes were found on interactive elements.

  2. Detect WebMCP declarative tags

    No elements found with tool-name or tool-description attributes.

  3. Validate WebMCP declarative annotation quality

    WebMCP declarative annotations need fixes.

    WebMCP declarative annotation issues
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
    • <input> is missing a name attribute.
    • <input> is missing tool-param-description.
  4. Detect WebMCP imperative API usage

    navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.

  5. Detect WebMCP browser navigator injection

    navigator.modelContext was not detected in the rendered browser page.

  6. Interactive surface coverage

    Only 0% of interactive surfaces are annotated.

Evidence
{
  "failedStep": "declarative-annotation-quality",
  "steps": [
    {
      "id": "data-mcp-tool-attributes",
      "title": "Detect data-mcp-tool annotations",
      "status": "informational",
      "evidence": {
        "dataMcpToolCount": 0,
        "dataMcpTools": []
      },
      "issue": "No data-mcp-tool attributes were found on interactive elements.",
      "howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
    },
    {
      "id": "declarative-tags",
      "title": "Detect WebMCP declarative tags",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 552,
        "interactiveWithTags": 0,
        "totalCount": 552,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "No elements found with tool-name or tool-description attributes.",
      "howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
    },
    {
      "id": "declarative-annotation-quality",
      "title": "Validate WebMCP declarative annotation quality",
      "status": "warning",
      "evidence": {
        "issueCount": 4,
        "issues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "WebMCP declarative annotations need fixes.",
      "issueDetails": [
        {
          "title": "WebMCP declarative annotation issues",
          "items": [
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            },
            {
              "type": "code",
              "value": "<input> is missing a name attribute."
            },
            {
              "type": "code",
              "value": "<input> is missing tool-param-description."
            }
          ]
        }
      ],
      "howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
    },
    {
      "id": "imperative-api",
      "title": "Detect WebMCP imperative API usage",
      "status": "informational",
      "evidence": {
        "staticSignals": {
          "detected": false,
          "matched": []
        },
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
      "howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
    },
    {
      "id": "browser-navigator-injection",
      "title": "Detect WebMCP browser navigator injection",
      "status": "informational",
      "evidence": {
        "browser": {
          "checked": true,
          "detected": false,
          "hasNavigatorModelContext": false,
          "modelContextType": "undefined",
          "hasProvideContext": false,
          "hasRegisterTool": false
        }
      },
      "issue": "navigator.modelContext was not detected in the rendered browser page.",
      "howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
    },
    {
      "id": "surface-coverage",
      "title": "Interactive surface coverage",
      "status": "informational",
      "evidence": {
        "totalForms": 0,
        "formsWithTags": 0,
        "totalInteractive": 552,
        "interactiveWithTags": 0,
        "totalCount": 552,
        "taggedCount": 0,
        "dataMcpToolCount": 0,
        "dataMcpTools": [],
        "coverage": 0,
        "annotationIssues": [
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description.",
          "<input> is missing a name attribute.",
          "<input> is missing tool-param-description."
        ]
      },
      "issue": "Only 0% of interactive surfaces are annotated.",
      "howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
    }
  ],
  "staticSignals": {
    "detected": false,
    "matched": []
  },
  "coverage": {
    "totalForms": 0,
    "formsWithTags": 0,
    "totalInteractive": 552,
    "interactiveWithTags": 0,
    "totalCount": 552,
    "taggedCount": 0,
    "dataMcpToolCount": 0,
    "dataMcpTools": [],
    "coverage": 0,
    "annotationIssues": [
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description.",
      "<input> is missing a name attribute.",
      "<input> is missing tool-param-description."
    ]
  },
  "browserWebMcp": {
    "checked": true,
    "detected": false,
    "hasNavigatorModelContext": false,
    "modelContextType": "undefined",
    "hasProvideContext": false,
    "hasRegisterTool": false
  }
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Source and trust signals

AIO: Source and trust signals scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Source and trust signals

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Source and trust signals

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Source and trust signals scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [],
  "contactLinks": [
    {
      "href": "https://support.shutterfly.com/s/article/accessibility",
      "text": "Accessibility Statement",
      "html": "<a href=\"https://support.shutterfly.com/s/article/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sfly-lib-p-2 sfly-lib-text-base sfly-lib-font-semibold sfly-lib-whitespace-nowrap focus:sfly-lib-outline focus:sfly-lib-outline-2 focus:sfly-lib-outline-offset-0\">Accessibility Statement</a>"
    },
    {
      "href": "https://support.shutterfly.com/",
      "text": "Customer Support",
      "html": "<a href=\"https://support.shutterfly.com/\" class=\"sfly-lib-no-underline\" target=\"_self\"><span class=\"hover:sfly-lib-underline sfly-lib-text-neutrals-white sfly-lib-cursor-pointer sfly-lib-font-callout sfly-lib-text-verytiny\">Customer Support</span></a>"
    },
    {
      "href": "https://support.shutterfly.com",
      "text": "Get Help",
      "html": "<a href=\"https://support.shutterfly.com\" class=\"sfly-lib-mb-4 sfly-lib-text-verytiny sfly-lib-font-selected\">Get Help</a>"
    },
    {
      "href": "https://support.shutterfly.com/",
      "text": "Customer Support",
      "html": "<a href=\"https://support.shutterfly.com/\" class=\"sfly-lib-no-underline\" target=\"_self\"><span class=\"hover:sfly-lib-underline sfly-lib-cursor-pointer sfly-lib-font-callout\">Customer Support</span></a>"
    },
    {
      "href": "https://support.shutterfly.com/s/article/accessibility",
      "text": "Accessibility Statement",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://support.shutterfly.com/s/article/accessibility\">Accessibility Statement</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.shutterfly.com/terms/",
      "text": "Terms of Use",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://www.shutterfly.com/terms/\">Terms of Use</a>"
    },
    {
      "href": "https://www.shutterfly.com/privacy/",
      "text": "Privacy Notice",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://www.shutterfly.com/privacy/\">Privacy Notice</a>"
    }
  ],
  "score": 40,
  "weight": 20
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Visible structured data match

AIO: Visible structured data match scored 40/100 and needs a fix.

6 Fail

Needs attention

AIO: Visible structured data match

Failed check
01

Issue

3 structured-data value(s) were not found in visible page text.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Visible structured data match

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Visible structured data match scored 40/100 and needs a fix.

Evidence
{
  "schemaCount": 2,
  "checkedFields": [
    {
      "path": "$[0].itemListElement[0].name",
      "value": "Shutterfly"
    },
    {
      "path": "$[1].name",
      "value": "Shutterfly"
    },
    {
      "path": "$[1].description",
      "value": "Shutterfly is a photography, photography products, and image sharing company specializing in custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases."
    },
    {
      "path": "$[1].founder.name",
      "value": "Eva Manolis"
    },
    {
      "path": "$[1].parentOrganization.name",
      "value": "Apollo Global Management"
    }
  ],
  "mismatches": [
    {
      "path": "$[1].description",
      "value": "Shutterfly is a photography, photography products, and image sharing company specializing in custom photo printing services, including books featuring user-provided images, framed pictures, and other objects with custom image prints, including blankets or mobile phone cases."
    },
    {
      "path": "$[1].founder.name",
      "value": "Eva Manolis"
    },
    {
      "path": "$[1].parentOrganization.name",
      "value": "Apollo Global Management"
    }
  ],
  "score": 40,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer evidence and trust

AEO: Answer evidence and trust scored 40/100 and needs a fix.

5 Fail

Needs attention

AEO: Answer evidence and trust

Failed check
01

Issue

Missing AIO trust signals: author, publisher, freshnessDate.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer evidence and trust

Score

40/100

Status

fail

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer evidence and trust scored 40/100 and needs a fix.

Evidence
{
  "signals": {
    "author": false,
    "publisher": false,
    "freshnessDate": false,
    "aboutOrContact": true,
    "policyLinks": true
  },
  "missing": [
    "author",
    "publisher",
    "freshnessDate"
  ],
  "authorMeta": "",
  "schemaAuthors": [],
  "schemaPublishers": [],
  "schemaDates": [],
  "visibleDates": [],
  "aboutLinks": [],
  "contactLinks": [
    {
      "href": "https://support.shutterfly.com/s/article/accessibility",
      "text": "Accessibility Statement",
      "html": "<a href=\"https://support.shutterfly.com/s/article/accessibility\" target=\"_blank\" rel=\"noopener noreferrer\" class=\"sfly-lib-p-2 sfly-lib-text-base sfly-lib-font-semibold sfly-lib-whitespace-nowrap focus:sfly-lib-outline focus:sfly-lib-outline-2 focus:sfly-lib-outline-offset-0\">Accessibility Statement</a>"
    },
    {
      "href": "https://support.shutterfly.com/",
      "text": "Customer Support",
      "html": "<a href=\"https://support.shutterfly.com/\" class=\"sfly-lib-no-underline\" target=\"_self\"><span class=\"hover:sfly-lib-underline sfly-lib-text-neutrals-white sfly-lib-cursor-pointer sfly-lib-font-callout sfly-lib-text-verytiny\">Customer Support</span></a>"
    },
    {
      "href": "https://support.shutterfly.com",
      "text": "Get Help",
      "html": "<a href=\"https://support.shutterfly.com\" class=\"sfly-lib-mb-4 sfly-lib-text-verytiny sfly-lib-font-selected\">Get Help</a>"
    },
    {
      "href": "https://support.shutterfly.com/",
      "text": "Customer Support",
      "html": "<a href=\"https://support.shutterfly.com/\" class=\"sfly-lib-no-underline\" target=\"_self\"><span class=\"hover:sfly-lib-underline sfly-lib-cursor-pointer sfly-lib-font-callout\">Customer Support</span></a>"
    },
    {
      "href": "https://support.shutterfly.com/s/article/accessibility",
      "text": "Accessibility Statement",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://support.shutterfly.com/s/article/accessibility\">Accessibility Statement</a>"
    }
  ],
  "privacyLinks": [
    {
      "href": "https://www.shutterfly.com/terms/",
      "text": "Terms of Use",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://www.shutterfly.com/terms/\">Terms of Use</a>"
    },
    {
      "href": "https://www.shutterfly.com/privacy/",
      "text": "Privacy Notice",
      "html": "<a target=\"_blank\" class=\" sfly-lib-text-custom-0.8571rem sfly-lib-text-neutrals-black lg:sfly-lib-border-l sfly-lib-border-l-neutrals-fog-medium sfly-lib-border-l-0 sfly-lib-px-0.7143 sfly-lib-mt-0 sfly-lib-leading-5\" href=\"https://www.shutterfly.com/privacy/\">Privacy Notice</a>"
    }
  ],
  "score": 40,
  "weight": 22
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Entity clarity

GEO: Entity clarity scored 72/100 and needs improvement.

4 Warning

Needs attention

GEO: Entity clarity

Warning
01

Issue

Title/H1 terms missing from description: wedding.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Entity clarity

Score

72/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Entity clarity scored 72/100 and needs improvement.

Evidence
{
  "title": "Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding",
  "h1": "",
  "description": "Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.",
  "topicOverlap": 0.8888888888888888,
  "topicTerms": [
    "shutterfly",
    "photo",
    "books",
    "cards",
    "prints",
    "wall",
    "art",
    "gifts",
    "wedding"
  ],
  "descriptionTerms": [
    "shop",
    "shutterfly",
    "custom",
    "photo",
    "books",
    "prints",
    "cards",
    "invitations",
    "gifts",
    "wall",
    "art",
    "calendars",
    "more",
    "personalize",
    "favorite",
    "moments",
    "high",
    "quality",
    "meaningful"
  ],
  "missingFromDescription": [
    "wedding"
  ],
  "score": 72,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer-first sections

AEO: Answer-first sections scored 65/100 and needs improvement.

4 Warning

Needs attention

AEO: Answer-first sections

Warning
01

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer-first sections

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer-first sections scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 37,
  "passing": 3,
  "failing": [
    {
      "heading": "Today's Deals",
      "headingHtml": "<h2 class=\"sfly-lib-font-sohne sfly-lib-text-subtitle sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-subtitle\" id=\"promo-drawer-topSection-title\">Today&apos;s Deals</h2>",
      "firstParagraph": "ENDS TONIGHT!",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-tiny sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-center\">ENDS TONIGHT!</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "More Deals",
      "headingHtml": "<h2 class=\"text-xl font-bold px-4\">More Deals</h2>",
      "firstParagraph": "Code: SAVEMORE",
      "paragraphHtml": "<p class=\"sfly-lib-text-tiny sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-lineHeightPromocode sfly-lib-tracking-promoCode sfly-lib-break-words break-all\" id=\"promo-drawer-promo-code-text\">Code:<!-- --> <span class=\"sfly-lib-uppercase\">SAVEMORE</span></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shop by category",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Shop by category\">Shop by category</h2>",
      "firstParagraph": "On orders $99+ • Use code SHIP99 at checkout",
      "paragraphHtml": "<p style=\"text-align:center\"><span style=\"font-family:&apos;sohne buch&apos;;font-size:10.5pt;line-height:10.5pt\">On orders &#x24;99+&#xa0; &#x2022;&#xa0; Use code SHIP99 at checkout</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create something custom—right from your camera roll.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Create something custom&#x2014;right from your camera roll.\">Create something custom&#x2014;right from your camera roll.</h2>",
      "firstParagraph": "SHIPPING DEADLINES",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">SHIPPING DEADLINES</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get Father’s Day gifts in time.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Get Father&#x2019;s Day gifts in time.\">Get Father&#x2019;s Day gifts in time.</h2>",
      "firstParagraph": "JUST ARRIVED!",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">JUST ARRIVED!</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "What's new, right now.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"What&apos;s new, right now.\">What&apos;s new, right now.</h2>",
      "firstParagraph": "Personalize with cap-and-gown portraits, candids, and all their details.",
      "paragraphHtml": "<p aria-label=\"Personalize with cap-and-gown portraits, candids, and all their details.\">Personalize with cap-and-gown portraits, candids, and all their details.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Graduation Gifts & Keepsakes",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Gifts &amp; Keepsakes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Graduation Party Decor",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Party Decor</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Graduation Photo Books",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Photo Books</h2>",
      "firstParagraph": "TRAVEL PHOTOS, ELEVATED",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">TRAVEL PHOTOS, ELEVATED</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Relive cozy, sunny, and snowy adventures.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Relive cozy, sunny, and snowy adventures.\">Relive cozy, sunny, and snowy adventures.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Beautifully made, built to last.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Beautifully made, built to last.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bring your happy place home.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Bring your happy place home.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hold onto great memories.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Hold onto great memories.</h2>",
      "firstParagraph": "AN ARTFUL REFRESH",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">AN ARTFUL REFRESH</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Elevate your space with custom wall art.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Elevate your space with custom wall art.\">Elevate your space with custom wall art.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Canvas Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Canvas Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Metal Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Metal Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Framed Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Framed Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save the Dates",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Save the Dates</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Wedding Invitations",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Invitations</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Wedding Photo Books",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Photo Books </h2>",
      "firstParagraph": "Share life's big moments with Tiny Prints.",
      "paragraphHtml": "<p style=\"text-align:left\"><span style=\"font-family:&apos;hue light&apos;;font-size:32pt;line-height:36pt\">Share life&apos;s big moments with&#xa0;Tiny Prints.</span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "These free, helpful services make creating even more fun.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"These free, helpful services make creating even more fun.\">These free, helpful services make creating even more fun.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Address Book Service",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Book Service</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Address Printing",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Printing</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free 24-Hour Photo Book Designer Service",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free 24-Hour Photo Book Designer Service</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1-Hour Print Pickup",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">1-Hour Print Pickup </h2>",
      "firstParagraph": "Add photos from your computer, phone or social media to star a project.",
      "paragraphHtml": "<p aria-label=\"Add photos from your computer, phone or social media to star a project.\">Add photos from your computer, phone or social media to star a project.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Send Life Updates with Custom Greeting Cards",
      "headingHtml": "<h2>Send Life Updates with Custom Greeting Cards</h2>",
      "firstParagraph": "Celebrate life's special moments with Shutterfly’s custom greeting cards. Whether you're sending graduation announcements, save the date cards, wedding invitations, or birth announcements, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully de...",
      "paragraphHtml": "<p>Celebrate life&apos;s special moments with Shutterfly&#x2019;s custom greeting cards. Whether you&apos;re sending <a href=\"/t/graduation-announcements/\">graduation announcements</a>,&#xa0;<a href=\"/t/save-the-date/\">save the date cards</a>, <a href=\"/t/wedding-invitations/\">wedding invitations</a>, or <a href=\"/t/birth-announcements/\">birth announcements</a>, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully design...",
      "words": 50,
      "direct": false,
      "issue": "First paragraph is 50 words and does not look like a concise direct answer."
    },
    {
      "heading": "Experience the Shutterfly Difference",
      "headingHtml": "<h2 style=\"font-family:Hue\" class=\"sfly-lib-text-center sfly-lib-font-selected sfly-lib-text-[2.3572rem] sfly-lib-mb-[1.7143rem] sfly-lib-leading-[2.8572rem] sfly-lib-text-neutrals-black\">Experience the Shutterfly Difference</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Create your way",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">Create your way</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "100% happiness guaranteed",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">100% happiness guaranteed</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quality you can see",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">Quality you can see</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "HELP",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">HELP</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "RESOURCES",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">RESOURCES</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CORPORATE",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">CORPORATE</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "PRODUCTS & SERVICES",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">PRODUCTS &amp; SERVICES</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 28
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Explanatory content depth

GEO: Explanatory content depth scored 75/100 and needs improvement.

2 Warning

Needs attention

GEO: Explanatory content depth

Warning
01

Issue

4 explanatory paragraph(s) could be stronger for citation or AI extraction.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Explanatory content depth

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Explanatory content depth scored 75/100 and needs improvement.

Evidence
{
  "candidatePassages": 4,
  "citablePassages": 0,
  "failingCandidateParagraphs": [
    {
      "index": 345,
      "heading": "H2: Send Life Updates with Custom Greeting Cards",
      "text": "Celebrate life's special moments with Shutterfly’s custom greeting cards. Whether you're sending graduation announcements, save the date cards, wedding invitations, or birth announcements, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully designed cards that serve as cherished keepsakes.",
      "words": 50,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (50 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Celebrate life&apos;s special moments with Shutterfly&#x2019;s custom greeting cards. Whether you&apos;re sending <a href=\"/t/graduation-announcements/\">graduation announcements</a>,&#xa0;<a href=\"/t/save-the-date/\">save the date cards</a>, <a href=\"/t/wedding-invitations/\">wedding invitations</a>, or <a href=\"/t/birth-announcements/\">birth announcements</a>, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully design..."
    },
    {
      "index": 346,
      "heading": "H2: Create Unique Personalized Gifts for Loved Ones",
      "text": "Delight loved ones with personalized gifts from Shutterfly. Create photo gifts like custom coffee mugs, photo puzzles, iPhone cases, custom blankets, water bottles, and more for friends and family members. Add favorite photos, text, and colors for a one-of-a-kind present. Perfect for any occasion, these gifts show thought and effort. Check our special offers page for coupons and promo codes, including free shipping.",
      "words": 63,
      "hasEvidence": false,
      "reasons": [
        "Too short for a citation-ready passage (63 words; target 80-220).",
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Delight loved ones with <a href=\"/personalized-gifts/\">personalized gifts</a> from Shutterfly. Create photo gifts like <a href=\"/t/photo-mugs/\">custom coffee mugs</a>, <a href=\"/t/puzzles/\">photo puzzles</a>, iPhone cases, <a href=\"/home-decor/pillows-blankets/\">custom blankets</a>, water bottles, and more for friends and family members. Add favorite photos, text, and colors for a one-of-a-kind present. Perfect for any occasion, these gifts show thought and effort. Check our <a href=\"/spec..."
    },
    {
      "index": 347,
      "heading": "H2: Custom Home Decor and Wall Art to Decorate Your Space",
      "text": "Personalized home decor is the best way to display the images that mean the most to you. Turn your captured memories of your wedding day, your children's milestones, and favorite vacations into custom home decor items perfect for your living space. Explore our selection of custom wall art such as canvas prints and photo tiles, or cozy items like custom pillows and photo blankets. Add a unique touch to your home wi...",
      "words": 103,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Personalized home decor is the best way to display the images that mean the most to you. Turn your captured memories of your wedding day, your children&apos;s milestones, and favorite vacations into custom home decor items perfect for your living space. Explore our selection of <a href=\"/wall-art/\">custom wall art</a> such as <a href=\"/t/canvas-prints/\">canvas prints</a> and photo tiles, or cozy items like <a href=\"/home-decor/pillows-blankets/\">custom pillows</a> and <a href=\"/t/fleece-ph..."
    },
    {
      "index": 348,
      "heading": "H2: Make Photo Books & Order Prints for Cherished Memories",
      "text": "Your most memorable moments belong in a custom photo book. Whether you're capturing funny moments with loved ones or putting together wedding photo albums from your big day, you can make the best photo books with your snapshots. With one-of-a-kind cover styles, page layouts, embellishments, there are no limits to what you can do when you make a photo book with Shutterfly. You can also bring your favorite memories...",
      "words": 98,
      "hasEvidence": false,
      "reasons": [
        "Missing a named source, statistic, date, percentage, report, or other evidence signal."
      ],
      "html": "<p>Your most memorable moments belong in a custom photo book. Whether you&apos;re capturing funny moments with loved ones or putting together <a href=\"/photo-books/wedding-photo-books/\">wedding photo albums</a> from your big day, you can make the best <a href=\"/photo-books/\">photo books</a> with your snapshots. With one-of-a-kind cover styles, page layouts, embellishments, there are no limits to what you can do when you <a href=\"/t/photo-book-styles/\">make a photo book</a> with Shutterfly. Yo..."
    }
  ],
  "citableParagraphs": [],
  "score": 75,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Question-led structure

AEO: Question-led structure scored 70/100 and needs improvement.

2 Warning

Needs attention

AEO: Question-led structure

Warning
01

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Question-led structure

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Question-led structure scored 70/100 and needs improvement.

Evidence
{
  "h2Count": 34,
  "questionH2s": [
    {
      "index": 6,
      "text": "What's new, right now.",
      "isQuestion": true,
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"What&apos;s new, right now.\">What&apos;s new, right now.</h2>"
    }
  ],
  "hasFaq": false,
  "score": 70,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

GEO: Extraction-friendly structure

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

2 Warning

Needs attention

GEO: Extraction-friendly structure

Warning
01

Issue

Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process, optional visible FAQ or FAQPage schema.

Details

02

Why it matters

Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.

Check name

GEO: Extraction-friendly structure

Score

85/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for AI answer engines to extract, cite, and attribute.

Result

GEO: Extraction-friendly structure scored 85/100 and needs improvement.

Evidence
{
  "hasSummary": false,
  "tableCount": 0,
  "tablesWithHead": 0,
  "tablesMissingThead": [],
  "orderedLists": 0,
  "hasFaq": false,
  "definitionPatterns": 4,
  "schemaBlocks": 2,
  "missingSignals": [
    "optional top summary / TL;DR / key takeaways block",
    "table with <thead> only if the page already has tabular/comparative data",
    "ordered list only if the page explains a workflow/process",
    "optional visible FAQ or FAQPage schema"
  ],
  "score": 85,
  "weight": 24
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Entity and definition clarity

AEO: Entity and definition clarity scored 77/100 and needs improvement.

2 Warning

Needs attention

AEO: Entity and definition clarity

Warning
01

Issue

Entity or definition gaps: wedding.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Entity and definition clarity

Score

77/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Entity and definition clarity scored 77/100 and needs improvement.

Evidence
{
  "title": "Shutterfly | Photo Books, Cards, Prints, Wall Art, Gifts, Wedding",
  "h1": "",
  "description": "Shop Shutterfly for custom photo books, prints, cards, invitations, gifts, wall art, calendars, and more. Personalize your favorite moments with high-quality, meaningful photo products.",
  "topicOverlap": 0.8888888888888888,
  "definitionCount": 4,
  "topicTerms": [
    "shutterfly",
    "photo",
    "books",
    "cards",
    "prints",
    "wall",
    "art",
    "gifts",
    "wedding"
  ],
  "descriptionTerms": [
    "shop",
    "shutterfly",
    "custom",
    "photo",
    "books",
    "prints",
    "cards",
    "invitations",
    "gifts",
    "wall",
    "art",
    "calendars",
    "more",
    "personalize",
    "favorite",
    "moments",
    "high",
    "quality",
    "meaningful"
  ],
  "missingFromDescription": [
    "wedding"
  ],
  "score": 77,
  "weight": 18
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Answer block readiness

AIO: Answer block readiness scored 65/100 and needs improvement.

2 Warning

Needs attention

AIO: Answer block readiness

Warning
01

Issue

34 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Answer block readiness

Score

65/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Answer block readiness scored 65/100 and needs improvement.

Evidence
{
  "sectionCount": 37,
  "passing": 3,
  "failing": [
    {
      "heading": "Today's Deals",
      "headingHtml": "<h2 class=\"sfly-lib-font-sohne sfly-lib-text-subtitle sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-subtitle\" id=\"promo-drawer-topSection-title\">Today&apos;s Deals</h2>",
      "firstParagraph": "ENDS TONIGHT!",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-tiny sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-center\">ENDS TONIGHT!</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "More Deals",
      "headingHtml": "<h2 class=\"text-xl font-bold px-4\">More Deals</h2>",
      "firstParagraph": "Code: SAVEMORE",
      "paragraphHtml": "<p class=\"sfly-lib-text-tiny sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-lineHeightPromocode sfly-lib-tracking-promoCode sfly-lib-break-words break-all\" id=\"promo-drawer-promo-code-text\">Code:<!-- --> <span class=\"sfly-lib-uppercase\">SAVEMORE</span></p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Shop by category",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Shop by category\">Shop by category</h2>",
      "firstParagraph": "On orders $99+ • Use code SHIP99 at checkout",
      "paragraphHtml": "<p style=\"text-align:center\"><span style=\"font-family:&apos;sohne buch&apos;;font-size:10.5pt;line-height:10.5pt\">On orders &#x24;99+&#xa0; &#x2022;&#xa0; Use code SHIP99 at checkout</span></p>",
      "words": 8,
      "direct": false,
      "issue": "First paragraph is 8 words and does not look like a concise direct answer."
    },
    {
      "heading": "Create something custom—right from your camera roll.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Create something custom&#x2014;right from your camera roll.\">Create something custom&#x2014;right from your camera roll.</h2>",
      "firstParagraph": "SHIPPING DEADLINES",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">SHIPPING DEADLINES</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "Get Father’s Day gifts in time.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Get Father&#x2019;s Day gifts in time.\">Get Father&#x2019;s Day gifts in time.</h2>",
      "firstParagraph": "JUST ARRIVED!",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">JUST ARRIVED!</p>",
      "words": 2,
      "direct": false,
      "issue": "First paragraph is 2 words and does not look like a concise direct answer."
    },
    {
      "heading": "What's new, right now.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"What&apos;s new, right now.\">What&apos;s new, right now.</h2>",
      "firstParagraph": "Personalize with cap-and-gown portraits, candids, and all their details.",
      "paragraphHtml": "<p aria-label=\"Personalize with cap-and-gown portraits, candids, and all their details.\">Personalize with cap-and-gown portraits, candids, and all their details.</p>",
      "words": 9,
      "direct": false,
      "issue": "First paragraph is 9 words and does not look like a concise direct answer."
    },
    {
      "heading": "Graduation Gifts & Keepsakes",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Gifts &amp; Keepsakes</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Graduation Party Decor",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Party Decor</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Graduation Photo Books",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Photo Books</h2>",
      "firstParagraph": "TRAVEL PHOTOS, ELEVATED",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">TRAVEL PHOTOS, ELEVATED</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Relive cozy, sunny, and snowy adventures.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Relive cozy, sunny, and snowy adventures.\">Relive cozy, sunny, and snowy adventures.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Beautifully made, built to last.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Beautifully made, built to last.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Bring your happy place home.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Bring your happy place home.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Hold onto great memories.",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Hold onto great memories.</h2>",
      "firstParagraph": "AN ARTFUL REFRESH",
      "paragraphHtml": "<p class=\"sfly-lib-font-primary sfly-lib-leading-headingTop sfly-lib-tracking-headingTop sfly-lib-not-italic sfly-lib-text-base sfly-lib-font-callout sfly-lib-uppercase sfly-lib-text-neutrals-raven\">AN ARTFUL REFRESH</p>",
      "words": 3,
      "direct": false,
      "issue": "First paragraph is 3 words and does not look like a concise direct answer."
    },
    {
      "heading": "Elevate your space with custom wall art.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Elevate your space with custom wall art.\">Elevate your space with custom wall art.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Canvas Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Canvas Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Metal Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Metal Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Framed Prints",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Framed Prints</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Save the Dates",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Save the Dates</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Wedding Invitations",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Invitations</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Wedding Photo Books",
      "headingHtml": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Photo Books </h2>",
      "firstParagraph": "Share life's big moments with Tiny Prints.",
      "paragraphHtml": "<p style=\"text-align:left\"><span style=\"font-family:&apos;hue light&apos;;font-size:32pt;line-height:36pt\">Share life&apos;s big moments with&#xa0;Tiny Prints.</span></p>",
      "words": 7,
      "direct": false,
      "issue": "First paragraph is 7 words and does not look like a concise direct answer."
    },
    {
      "heading": "These free, helpful services make creating even more fun.",
      "headingHtml": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"These free, helpful services make creating even more fun.\">These free, helpful services make creating even more fun.</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Address Book Service",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Book Service</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free Address Printing",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Printing</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Free 24-Hour Photo Book Designer Service",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free 24-Hour Photo Book Designer Service</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "1-Hour Print Pickup",
      "headingHtml": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">1-Hour Print Pickup </h2>",
      "firstParagraph": "Add photos from your computer, phone or social media to star a project.",
      "paragraphHtml": "<p aria-label=\"Add photos from your computer, phone or social media to star a project.\">Add photos from your computer, phone or social media to star a project.</p>",
      "words": 13,
      "direct": false,
      "issue": "First paragraph is 13 words and does not look like a concise direct answer."
    },
    {
      "heading": "Send Life Updates with Custom Greeting Cards",
      "headingHtml": "<h2>Send Life Updates with Custom Greeting Cards</h2>",
      "firstParagraph": "Celebrate life's special moments with Shutterfly’s custom greeting cards. Whether you're sending graduation announcements, save the date cards, wedding invitations, or birth announcements, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully de...",
      "paragraphHtml": "<p>Celebrate life&apos;s special moments with Shutterfly&#x2019;s custom greeting cards. Whether you&apos;re sending <a href=\"/t/graduation-announcements/\">graduation announcements</a>,&#xa0;<a href=\"/t/save-the-date/\">save the date cards</a>, <a href=\"/t/wedding-invitations/\">wedding invitations</a>, or <a href=\"/t/birth-announcements/\">birth announcements</a>, personalize your cards with photos, messages, and unique touches. Share your joy and keep loved ones updated with beautifully design...",
      "words": 50,
      "direct": false,
      "issue": "First paragraph is 50 words and does not look like a concise direct answer."
    },
    {
      "heading": "Experience the Shutterfly Difference",
      "headingHtml": "<h2 style=\"font-family:Hue\" class=\"sfly-lib-text-center sfly-lib-font-selected sfly-lib-text-[2.3572rem] sfly-lib-mb-[1.7143rem] sfly-lib-leading-[2.8572rem] sfly-lib-text-neutrals-black\">Experience the Shutterfly Difference</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Create your way",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">Create your way</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "100% happiness guaranteed",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">100% happiness guaranteed</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "Quality you can see",
      "headingHtml": "<h3 class=\"sfly-lib-text-neutrals-black sfly-lib-font-selected sfly-lib-mb-[.5715rem] sfly-lib-text-[1.3333rem] sfly-lib-leading-[2rem]\">Quality you can see</h3>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "HELP",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">HELP</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "RESOURCES",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">RESOURCES</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "CORPORATE",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">CORPORATE</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    },
    {
      "heading": "PRODUCTS & SERVICES",
      "headingHtml": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">PRODUCTS &amp; SERVICES</h2>",
      "firstParagraph": "",
      "paragraphHtml": "",
      "words": 0,
      "direct": false,
      "issue": "No paragraph follows this heading."
    }
  ],
  "score": 65,
  "weight": 8
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Page experience for AIO

AIO: Page experience for AIO scored 75/100 and needs improvement.

1 Warning

Needs attention

AIO: Page experience for AIO

Warning
01

Issue

5 image(s) are missing width/height attributes. 1 possible modal/interstitial element(s) detected.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Page experience for AIO

Score

75/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Page experience for AIO scored 75/100 and needs improvement.

Evidence
{
  "viewportContent": "width=device-width, initial-scale=1",
  "visibleWords": 2086,
  "htmlBytes": 1281424,
  "imagesMissingDimensions": [
    {
      "src": "https://shutterfly.widen.net:443/content/ng7zncc8ux/webp/syecm0513_hp_update_fday_gg_desktop_1up_1600x497.png?quality=80",
      "width": "",
      "height": "",
      "loading": "eager",
      "html": "<img alt=\"Disney-themed wall calendar and photo books with family adventure photos and Mickey Mouse design elements.\" fetchpriority=\"high\" loading=\"eager\" decoding=\"async\" data-nimg=\"fill\" class=\"sfly-lib-object-cover sfly-lib-object-center sfly-lib-z-0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" src=\"https://shutterfly.widen.net:443/content/ng7zncc8ux/webp/syecm0513_hp_update_fday_gg_desktop_1up_1600x497.png?quality=80\">"
    },
    {
      "src": "https://shutterfly.widen.net:443/content/583xzx5vln/webp/syecm0513_hp_update_fday_grad_desktop_1up_1600x440.png?quality=80",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Graduation cards and photo prints arranged with a grad cap on a yellow background with blue accents and personalized designs\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"sfly-lib-object-cover sfly-lib-object-center sfly-lib-z-0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" src=\"https://shutterfly.widen.net:443/content/583xzx5vln/webp/syecm0513_hp_update_fday_grad_desktop_1up_1600x440.png?quality=80\">"
    },
    {
      "src": "https://shutterfly.widen.net:443/content/en0x6zlung/webp/syecm1215_dec_hp_yir_marquee_tinyprints_.webp?quality=80",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Tiny Prints personalized stationery featuring birth announcements, birthday invitations, and photo cards on a modern banner.\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"sfly-lib-object-cover sfly-lib-object-center sfly-lib-z-0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" src=\"https://shutterfly.widen.net:443/content/en0x6zlung/webp/syecm1215_dec_hp_yir_marquee_tinyprints_.webp?quality=80\">"
    },
    {
      "src": "https://shutterfly.widen.net:443/content/twavtqxhpo/webp/wf1216200_marquee_dis_1600x440.png?quality=80",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Disney-themed wall calendar and photo books with family adventure photos and Mickey Mouse design elements.\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"sfly-lib-object-cover sfly-lib-object-center sfly-lib-z-0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" src=\"https://shutterfly.widen.net:443/content/twavtqxhpo/webp/wf1216200_marquee_dis_1600x440.png?quality=80\">"
    },
    {
      "src": "https://shutterfly.widen.net:443/content/blzhxqxwfw/webp/syecm0616_hp_startcreatingtoday_1520x320.png?quality=100",
      "width": "",
      "height": "",
      "loading": "lazy",
      "html": "<img alt=\"Open photo book titled &apos;Weekend Getaway&apos; with salt flats image, phone, and &apos;Southwest Adventure&apos; book nearby.\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"sfly-lib-object-cover sfly-lib-object-center sfly-lib-z-0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent\" src=\"https://shutterfly.widen.net:443/content/blzhxqxwfw/webp/syecm0616_hp_startcreatingtoday_1520x320.png?quality=100\">"
    }
  ],
  "possibleDialogs": [
    "<div class=\"fixed inset-0 z-50 flex justify-end transition-opacity duration-300 invisible opacity-0\" style=\"background-color:rgba(0, 0, 0, 0.4)\" aria-hidden=\"true\" role=\"dialog\" aria-label=\"Promo Drawer\" data-testid=\"promo-drawer\"><div class=\"promo-drawer-content h-full flex flex-col bg-white border-l border-gray-300 shadow-2xl transition-transform duration-300 ease-out translate-x-full\" style=\"width:440px\"><div class=\"flex justify-between items-center px-4 pt-4 flex-shrink-0\" id=\"promo-drawe..."
  ],
  "score": 75,
  "weight": 10
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AEO: Answer intent coverage

AEO: Answer intent coverage scored 70/100 and needs improvement.

1 Warning

Needs attention

AEO: Answer intent coverage

Warning
01

Issue

Missing likely AI Overview intent sections: how, benefits.

Details

02

Why it matters

Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.

Check name

AEO: Answer intent coverage

Score

70/100

Status

warning

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content easy for answer engines and assistants to answer from directly.

Result

AEO: Answer intent coverage scored 70/100 and needs improvement.

Evidence
{
  "headings": [
    {
      "text": "Today's Deals",
      "html": "<h2 class=\"sfly-lib-font-sohne sfly-lib-text-subtitle sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-subtitle\" id=\"promo-drawer-topSection-title\">Today&apos;s Deals</h2>"
    },
    {
      "text": "More Deals",
      "html": "<h2 class=\"text-xl font-bold px-4\">More Deals</h2>"
    },
    {
      "text": "Shop by category",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Shop by category\">Shop by category</h2>"
    },
    {
      "text": "Create something custom—right from your camera roll.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Create something custom&#x2014;right from your camera roll.\">Create something custom&#x2014;right from your camera roll.</h2>"
    },
    {
      "text": "Get Father’s Day gifts in time.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Get Father&#x2019;s Day gifts in time.\">Get Father&#x2019;s Day gifts in time.</h2>"
    },
    {
      "text": "What's new, right now.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"What&apos;s new, right now.\">What&apos;s new, right now.</h2>"
    },
    {
      "text": "Graduation Gifts & Keepsakes",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Gifts &amp; Keepsakes</h2>"
    },
    {
      "text": "Graduation Party Decor",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Party Decor</h2>"
    },
    {
      "text": "Graduation Photo Books",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Photo Books</h2>"
    },
    {
      "text": "Relive cozy, sunny, and snowy adventures.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Relive cozy, sunny, and snowy adventures.\">Relive cozy, sunny, and snowy adventures.</h2>"
    },
    {
      "text": "Beautifully made, built to last.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Beautifully made, built to last.</h2>"
    },
    {
      "text": "Bring your happy place home.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Bring your happy place home.</h2>"
    },
    {
      "text": "Hold onto great memories.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Hold onto great memories.</h2>"
    },
    {
      "text": "Elevate your space with custom wall art.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Elevate your space with custom wall art.\">Elevate your space with custom wall art.</h2>"
    },
    {
      "text": "Canvas Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Canvas Prints</h2>"
    },
    {
      "text": "Metal Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Metal Prints</h2>"
    },
    {
      "text": "Framed Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Framed Prints</h2>"
    },
    {
      "text": "Save the Dates",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Save the Dates</h2>"
    },
    {
      "text": "Wedding Invitations",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Invitations</h2>"
    },
    {
      "text": "Wedding Photo Books",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Photo Books </h2>"
    },
    {
      "text": "These free, helpful services make creating even more fun.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"These free, helpful services make creating even more fun.\">These free, helpful services make creating even more fun.</h2>"
    },
    {
      "text": "Free Address Book Service",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Book Service</h2>"
    },
    {
      "text": "Free Address Printing",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Printing</h2>"
    },
    {
      "text": "Free 24-Hour Photo Book Designer Service",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free 24-Hour Photo Book Designer Service</h2>"
    },
    {
      "text": "1-Hour Print Pickup",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">1-Hour Print Pickup </h2>"
    },
    {
      "text": "Send Life Updates with Custom Greeting Cards",
      "html": "<h2>Send Life Updates with Custom Greeting Cards</h2>"
    },
    {
      "text": "Create Unique Personalized Gifts for Loved Ones",
      "html": "<h2>Create Unique Personalized Gifts for Loved Ones</h2>"
    },
    {
      "text": "Custom Home Decor and Wall Art to Decorate Your Space",
      "html": "<h2>Custom Home Decor and Wall Art to Decorate Your Space</h2>"
    },
    {
      "text": "Make Photo Books & Order Prints for Cherished Memories",
      "html": "<h2>Make Photo Books &amp; Order Prints for Cherished Memories</h2>"
    },
    {
      "text": "Experience the Shutterfly Difference",
      "html": "<h2 style=\"font-family:Hue\" class=\"sfly-lib-text-center sfly-lib-font-selected sfly-lib-text-[2.3572rem] sfly-lib-mb-[1.7143rem] sfly-lib-leading-[2.8572rem] sfly-lib-text-neutrals-black\">Experience the Shutterfly Difference</h2>"
    },
    {
      "text": "HELP",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">HELP</h2>"
    },
    {
      "text": "RESOURCES",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">RESOURCES</h2>"
    },
    {
      "text": "CORPORATE",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">CORPORATE</h2>"
    },
    {
      "text": "PRODUCTS & SERVICES",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">PRODUCTS &amp; SERVICES</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Shutterfly?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Shutterfly work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Shutterfly?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Shutterfly free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Shutterfly compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Shutterfly work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Shutterfly?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 8
}

Agent Ease of UseAPIEmerging recommendation

AI context endpoint

AI context endpoint is informational for this page.

Informational

Needs attention

AI context endpoint

Informational
01

Issue

AI context endpoint is informational for this page.

02

Why it matters

A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.

Check name

AI context endpoint

Score

100/100

Status

informational

Category

API

Maturity

Emerging recommendation

Goal

Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.

Result

AI context endpoint is informational for this page.

Validation steps

  1. Fetch to find resource

    AI context endpoint was not found at the expected path.

Evidence
{
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/ai/context",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 146
          },
          {
            "path": "/api/context",
            "statusCode": 403,
            "contentType": "text/html",
            "length": 146
          },
          {
            "path": "/context",
            "statusCode": 404,
            "contentType": "text/html; charset=utf-8",
            "length": 189408
          }
        ]
      },
      "issue": "AI context endpoint was not found at the expected path.",
      "howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
    }
  ]
}

GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation

AIO: Query intent coverage

AIO: Query intent coverage is informational for this page.

Informational

Needs attention

AIO: Query intent coverage

Informational
01

Issue

Missing likely AI Overview intent sections: how, benefits.

Details

02

Why it matters

AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.

Check name

AIO: Query intent coverage

Score

70/100

Status

informational

Category

GEO, AIO & AEO

Maturity

Emerging recommendation

Goal

Make page content eligible and useful for Google AI Overviews and AI Mode extraction.

Result

AIO: Query intent coverage is informational for this page.

Evidence
{
  "headings": [
    {
      "text": "Today's Deals",
      "html": "<h2 class=\"sfly-lib-font-sohne sfly-lib-text-subtitle sfly-lib-not-italic sfly-lib-font-callout sfly-lib-leading-subtitle\" id=\"promo-drawer-topSection-title\">Today&apos;s Deals</h2>"
    },
    {
      "text": "More Deals",
      "html": "<h2 class=\"text-xl font-bold px-4\">More Deals</h2>"
    },
    {
      "text": "Shop by category",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Shop by category\">Shop by category</h2>"
    },
    {
      "text": "Create something custom—right from your camera roll.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Create something custom&#x2014;right from your camera roll.\">Create something custom&#x2014;right from your camera roll.</h2>"
    },
    {
      "text": "Get Father’s Day gifts in time.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Get Father&#x2019;s Day gifts in time.\">Get Father&#x2019;s Day gifts in time.</h2>"
    },
    {
      "text": "What's new, right now.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"What&apos;s new, right now.\">What&apos;s new, right now.</h2>"
    },
    {
      "text": "Graduation Gifts & Keepsakes",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Gifts &amp; Keepsakes</h2>"
    },
    {
      "text": "Graduation Party Decor",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Party Decor</h2>"
    },
    {
      "text": "Graduation Photo Books",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Graduation Photo Books</h2>"
    },
    {
      "text": "Relive cozy, sunny, and snowy adventures.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Relive cozy, sunny, and snowy adventures.\">Relive cozy, sunny, and snowy adventures.</h2>"
    },
    {
      "text": "Beautifully made, built to last.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Beautifully made, built to last.</h2>"
    },
    {
      "text": "Bring your happy place home.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Bring your happy place home.</h2>"
    },
    {
      "text": "Hold onto great memories.",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Hold onto great memories.</h2>"
    },
    {
      "text": "Elevate your space with custom wall art.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"Elevate your space with custom wall art.\">Elevate your space with custom wall art.</h2>"
    },
    {
      "text": "Canvas Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Canvas Prints</h2>"
    },
    {
      "text": "Metal Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Metal Prints</h2>"
    },
    {
      "text": "Framed Prints",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Framed Prints</h2>"
    },
    {
      "text": "Save the Dates",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Save the Dates</h2>"
    },
    {
      "text": "Wedding Invitations",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Invitations</h2>"
    },
    {
      "text": "Wedding Photo Books",
      "html": "<h2 class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Wedding Photo Books </h2>"
    },
    {
      "text": "These free, helpful services make creating even more fun.",
      "html": "<h2 class=\"sfly-lib-text-neutrals-raven null sfly-lib-font-headinghue sfly-lib-text-center sfly-lib-text-blockHeading-mobile md:sfly-lib-text-blockHeading sfly-lib-font-headingthin sfly-lib-leading-headingprimheadlineheight\" data-epi-property-name=\"BlockHeading\" data-epi-property-render=\"none\" data-epi-property-edittype=\"floating\" aria-label=\"These free, helpful services make creating even more fun.\">These free, helpful services make creating even more fun.</h2>"
    },
    {
      "text": "Free Address Book Service",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Book Service</h2>"
    },
    {
      "text": "Free Address Printing",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free Address Printing</h2>"
    },
    {
      "text": "Free 24-Hour Photo Book Designer Service",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">Free 24-Hour Photo Book Designer Service</h2>"
    },
    {
      "text": "1-Hour Print Pickup",
      "html": "<h2 data-testid=\"Test Card Title\" class=\"sfly-lib-font-hue sfly-lib-font-thin sfly-lib-text-title sfly-lib-leading-lineHeightTitle \">1-Hour Print Pickup </h2>"
    },
    {
      "text": "Send Life Updates with Custom Greeting Cards",
      "html": "<h2>Send Life Updates with Custom Greeting Cards</h2>"
    },
    {
      "text": "Create Unique Personalized Gifts for Loved Ones",
      "html": "<h2>Create Unique Personalized Gifts for Loved Ones</h2>"
    },
    {
      "text": "Custom Home Decor and Wall Art to Decorate Your Space",
      "html": "<h2>Custom Home Decor and Wall Art to Decorate Your Space</h2>"
    },
    {
      "text": "Make Photo Books & Order Prints for Cherished Memories",
      "html": "<h2>Make Photo Books &amp; Order Prints for Cherished Memories</h2>"
    },
    {
      "text": "Experience the Shutterfly Difference",
      "html": "<h2 style=\"font-family:Hue\" class=\"sfly-lib-text-center sfly-lib-font-selected sfly-lib-text-[2.3572rem] sfly-lib-mb-[1.7143rem] sfly-lib-leading-[2.8572rem] sfly-lib-text-neutrals-black\">Experience the Shutterfly Difference</h2>"
    },
    {
      "text": "HELP",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">HELP</h2>"
    },
    {
      "text": "RESOURCES",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">RESOURCES</h2>"
    },
    {
      "text": "CORPORATE",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">CORPORATE</h2>"
    },
    {
      "text": "PRODUCTS & SERVICES",
      "html": "<h2 class=\"sfly-lib-font-selected sfly-lib-mx-0 sfly-lib-mt-0 sfly-lib-px-0 sfly-lib-pt-0 sfly-lib-pb-0.7143\">PRODUCTS &amp; SERVICES</h2>"
    }
  ],
  "expected": [
    {
      "id": "what",
      "label": "What is Shutterfly?",
      "pattern": {}
    },
    {
      "id": "how",
      "label": "How does Shutterfly work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Shutterfly?",
      "pattern": {}
    },
    {
      "id": "cost",
      "label": "Is Shutterfly free or paid?",
      "pattern": {}
    },
    {
      "id": "compare",
      "label": "How does Shutterfly compare with alternatives?",
      "pattern": {}
    }
  ],
  "missing": [
    {
      "id": "how",
      "label": "How does Shutterfly work?",
      "pattern": {}
    },
    {
      "id": "benefits",
      "label": "Why use Shutterfly?",
      "pattern": {}
    }
  ],
  "score": 70,
  "weight": 4
}

Agent Ease of UseAuthEmerging recommendation

Auth.md Agent Registration

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Informational

Needs attention

Auth.md Agent Registration

Informational
01

Issue

auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

02

Why it matters

Agent registration metadata lets automated clients find the registration path, supported identity types, credential types, and related claim or revocation endpoints without scraping human docs.

Check name

Auth.md Agent Registration

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish Auth.md and agent_auth metadata so agents can discover registration and credential requirements.

Result

Auth.md Agent Registration has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch and validate /auth.md

    auth.md response did not match the expected agent registration shape. Content-Type "text/html; charset=utf-8" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.

  2. Publish protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  3. Validate agent_auth authorization metadata

    OAuth authorization server metadata could not be fetched.

Evidence
{
  "failedStep": "auth-md",
  "steps": [
    {
      "id": "auth-md",
      "title": "Fetch and validate /auth.md",
      "status": "fail",
      "evidence": {
        "path": "/auth.md",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html; charset=utf-8",
        "length": 189408,
        "validation": {
          "valid": false,
          "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
          "compatibleContentType": false,
          "contentLength": 188617,
          "hasRegisterInstructions": true,
          "hasProtectedResourceLink": false,
          "hasAuthorizationServerLink": false,
          "mentionsIdentity": false,
          "mentionsCredential": true,
          "links": [
            "https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/webpack-7a91365162be923d.js\"",
            "https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/fd9d1056-c13342dda3dd3b9e.js\"",
            "/script",
            "https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/2117-50e68ddcbbad16cc.js\"",
            "/script",
            "https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/main-app-c85d248658b7b7e6.js\"",
            "/script",
            "https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/app/global-error-27833c006c101b0a.js\"",
            "/script",
            "/title"
          ],
          "rawExcerpt": "<!DOCTYPE html><html id=\"__next_error__\"><head><meta charSet=\"utf-8\"/><meta name=\"viewport\" content=\"width=device-width, initial-scale=1\"/><link rel=\"preload\" as=\"script\" fetchPriority=\"low\" href=\"https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/webpack-7a91365162be923d.js\" crossorigin=\"\"/><script src=\"https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/fd9d1056-c13342dda3dd3b9e.js\" async=\"\" crossorigin=\"\"></script><script src=\"https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/2117-50e68ddcbbad16cc.js\" async=\"\" crossorigin=\"\"></script><script src=\"https://web-delivery-engine.shutterfly.com/application/shopping/_next/static/chunks/main-app-c85d248658b7b7e6.js\" async=\"\" crossorigin=\"\"></scrip"
        }
      },
      "issue": "auth.md response did not match the expected agent registration shape. Content-Type \"text/html; charset=utf-8\" is not Markdown or text/plain; missing /.well-known/oauth-protected-resource link; missing /.well-known/oauth-authorization-server link; missing supported identity type language.",
      "howToFix": "Serve /auth.md at the site root as Markdown with agent registration instructions and links to OAuth metadata."
    },
    {
      "id": "oauth-protected-resource",
      "title": "Publish protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "ok": false,
        "statusCode": 404,
        "contentType": "text/html",
        "length": 9,
        "text": "Not Found"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource with resource and authorization_servers fields."
    },
    {
      "id": "agent-auth-block",
      "title": "Validate agent_auth authorization metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "issue": "OAuth authorization server metadata could not be fetched.",
        "fetch": {
          "ok": false,
          "statusCode": 404,
          "contentType": "text/html",
          "length": 9,
          "text": "Not Found"
        }
      },
      "issue": "OAuth authorization server metadata could not be fetched.",
      "howToFix": "Add agent_auth to /.well-known/oauth-authorization-server with register_uri, supported identity types, credential types, and claim or revocation URLs where applicable."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

AI DiscoverabilityDiscoverabilityEstablished

IndexNow key

IndexNow key is informational for this page.

Informational

Needs attention

IndexNow key

Informational
01

Issue

IndexNow key is informational for this page.

02

Why it matters

IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.

Check name

IndexNow key

Score

100/100

Status

informational

Category

Discoverability

Maturity

Established

Goal

Verify that IndexNow ownership key placement is detectable when the site advertises it.

Result

IndexNow key is informational for this page.

Validation steps

  1. Find advertised IndexNow key location

    No IndexNow key location was advertised in HTML, Link headers, or robots.txt.

  2. Fetch and validate IndexNow key file

    No discoverable IndexNow key file was found.

Evidence
{
  "steps": [
    {
      "id": "advertised-location",
      "title": "Find advertised IndexNow key location",
      "status": "informational",
      "evidence": {
        "advertised": []
      },
      "issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
      "howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
    },
    {
      "id": "fetch-key",
      "title": "Fetch and validate IndexNow key file",
      "status": "informational",
      "evidence": {
        "advertised": [],
        "checked": []
      },
      "issue": "No discoverable IndexNow key file was found.",
      "howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
    }
  ]
}

Agent Ease of UseAuthEstablished

OAuth / OIDC discovery

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth / OIDC discovery

Informational
01

Issue

OAuth / OIDC discovery was not found at the expected path.

02

Why it matters

OAuth and OIDC discovery let agents find authorization, token, and key endpoints programmatically instead of relying on human documentation.

Check name

OAuth / OIDC discovery

Score

0/100

Status

informational

Category

Auth

Maturity

Established

Goal

Publish OAuth/OIDC discovery metadata so agents can authenticate with your APIs.

Result

OAuth / OIDC discovery has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch to find resource

    OAuth / OIDC discovery was not found at the expected path.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch to find resource",
      "status": "fail",
      "evidence": {
        "checked": [
          {
            "path": "/.well-known/openid-configuration",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          },
          {
            "path": "/.well-known/oauth-authorization-server",
            "statusCode": 404,
            "contentType": "text/html",
            "length": 9
          }
        ]
      },
      "issue": "OAuth / OIDC discovery was not found at the expected path.",
      "howToFix": "Publish valid OAuth/OIDC metadata only when the site actually supports OAuth/OIDC. Otherwise omit provider discovery and document any unauthenticated public APIs separately."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Agent Ease of UseAuthEmerging recommendation

OAuth Protected Resource

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Informational

Needs attention

OAuth Protected Resource

Informational
01

Issue

The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

02

Why it matters

Protected Resource metadata tells agents which authorization servers protect an API and how to connect authentication challenges to the right resource.

Check name

OAuth Protected Resource

Score

0/100

Status

informational

Category

Auth

Maturity

Emerging recommendation

Goal

Publish OAuth Protected Resource Metadata so agents can discover how to authenticate.

Result

OAuth Protected Resource has an informational finding because the page appears to support authentication.

Validation steps

  1. Fetch protected resource metadata

    The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.

  2. Validate protected resource metadata

    Response is not valid JSON.

  3. Validate protected resource identity

    Protected resource metadata `resource` did not match the resource identifier used to retrieve it.

  4. Probe protected API Bearer challenge

    No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.

Evidence
{
  "failedStep": "fetch",
  "steps": [
    {
      "id": "fetch",
      "title": "Fetch protected resource metadata",
      "status": "fail",
      "evidence": {
        "path": "/.well-known/oauth-protected-resource",
        "statusCode": 404,
        "contentType": "text/html"
      },
      "issue": "The OAuth Protected Resource metadata endpoint did not return HTTP 2xx.",
      "howToFix": "Publish /.well-known/oauth-protected-resource JSON."
    },
    {
      "id": "metadata",
      "title": "Validate protected resource metadata",
      "status": "fail",
      "evidence": {
        "valid": false,
        "compatibleContentType": false,
        "issue": "Response is not valid JSON.",
        "rawExcerpt": "Not Found"
      },
      "issue": "Response is not valid JSON.",
      "howToFix": "Publish resource and authorization_servers as absolute URLs."
    },
    {
      "id": "resource-identity",
      "title": "Validate protected resource identity",
      "status": "fail",
      "evidence": {
        "expectedResource": "https://www.shutterfly.com"
      },
      "issue": "Protected resource metadata `resource` did not match the resource identifier used to retrieve it.",
      "howToFix": "Set `resource` to the origin/resource identifier represented by /.well-known/oauth-protected-resource."
    },
    {
      "id": "protected-route-challenge",
      "title": "Probe protected API Bearer challenge",
      "status": "informational",
      "evidence": {
        "checked": [
          {
            "path": "/api/admin/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.shutterfly.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/admin/summary",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.shutterfly.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          },
          {
            "path": "/api/scans",
            "statusCode": 403,
            "wwwAuthenticate": {
              "valid": false,
              "present": false
            },
            "expectedMetadataUrl": "https://www.shutterfly.com/.well-known/oauth-protected-resource",
            "metadataUrlMatches": true,
            "resourceMatchesRequestContext": true
          }
        ]
      },
      "issue": "No protected route with a 401 Bearer challenge was detected; metadata alone does not prove a protected resource.",
      "howToFix": "When this site exposes bearer-protected APIs, return 401 with WWW-Authenticate: Bearer and link resource_metadata."
    }
  ],
  "authApplicability": {
    "supportsAuth": true,
    "score": 3,
    "signals": [
      {
        "source": "link:href",
        "weight": 3,
        "match": "auth link"
      }
    ]
  },
  "resourceFetchSucceeded": false
}

Performance and AccessibilityAccessibilityBrowser audit

Background and foreground colors do not have a sufficient contrast ratio.

100 Fail

Check name

Background and foreground colors do not have a sufficient contrast ratio.

Score

0/100

Status

fail

Device

desktop

Category

Accessibility

Fix guidance

Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).

Evidence
{
  "description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}

SEOSEOBrowser audit

Links do not have descriptive text

100 Fail

Check name

Links do not have descriptive text

Score

0/100

Status

fail

Device

desktop

Category

SEO

Estimated savings

2 links found

Fix guidance

Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).

Evidence
{
  "displayValue": "2 links found",
  "description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}

Performance and AccessibilityPerformanceBrowser audit

Improve image delivery

14 Fail

Check name

Improve image delivery

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 690 KiB

Fix guidance

Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)

Evidence
{
  "displayValue": "Est savings of 690 KiB",
  "description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}

Performance and AccessibilityPerformanceBrowser audit

Reduce unused CSS

14 Fail

Check name

Reduce unused CSS

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 59 KiB

Fix guidance

Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).

Evidence
{
  "displayValue": "Est savings of 59 KiB",
  "description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
  "numericValue": 40
}

Performance and AccessibilityPerformanceBrowser audit

Render-blocking requests

14 Fail

Check name

Render-blocking requests

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 100 ms

Fix guidance

Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path.

Evidence
{
  "displayValue": "Est savings of 100 ms",
  "description": "Requests are blocking the page's initial render, which may delay LCP. [Deferring or inlining](https://developer.chrome.com/docs/performance/insights/render-blocking) can move these network requests out of the critical path."
}

Performance and AccessibilityPerformanceBrowser audit

Use efficient cache lifetimes

14 Fail

Check name

Use efficient cache lifetimes

Score

0/100

Status

fail

Device

desktop

Category

Performance

Estimated savings

Est savings of 1,130 KiB

Fix guidance

A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache).

Evidence
{
  "displayValue": "Est savings of 1,130 KiB",
  "description": "A long cache lifetime can speed up repeat visits to your page. [Learn more about caching](https://developer.chrome.com/docs/performance/insights/cache)."
}

Performance and AccessibilityPerformanceBrowser audit

Duplicated JavaScript

7 Warning

Check name

Duplicated JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 1 KiB

Fix guidance

Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity.

Evidence
{
  "displayValue": "Est savings of 1 KiB",
  "description": "Remove large, [duplicate JavaScript modules](https://developer.chrome.com/docs/performance/insights/duplicated-javascript) from bundles to reduce unnecessary bytes consumed by network activity."
}

Performance and AccessibilityPerformanceBrowser audit

Minify JavaScript

7 Warning

Check name

Minify JavaScript

Score

50/100

Status

warning

Device

desktop

Category

Performance

Estimated savings

Est savings of 23 KiB

Fix guidance

Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).

Evidence
{
  "displayValue": "Est savings of 23 KiB",
  "description": "Minifying JavaScript files can reduce payload sizes and script parse time. [Learn how to minify JavaScript](https://developer.chrome.com/docs/lighthouse/performance/unminified-javascript/).",
  "numericValue": 0
}

Performance and AccessibilityPerformanceBrowser audit

Loading performance

5 Fail

Check name

Loading performance

Score

68/100

Status

fail

Device

desktop

Category

Performance

Fix guidance

Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.

Evidence
{
  "checks": [
    {
      "id": "first-contentful-paint",
      "title": "First Contentful Paint",
      "score": 97,
      "displayValue": "0.7 s",
      "numericValue": 709.5065046000445
    },
    {
      "id": "speed-index",
      "title": "Speed Index",
      "score": 33,
      "displayValue": "2.8 s",
      "numericValue": 2778.2154558949496
    },
    {
      "id": "server-response-time",
      "title": "Initial server response time was short",
      "score": 100,
      "displayValue": "Root document took 140 ms",
      "numericValue": 136
    },
    {
      "id": "network-rtt",
      "title": "Network Round Trip Times",
      "score": 100,
      "displayValue": "10 ms",
      "numericValue": 7.98444
    },
    {
      "id": "interactive",
      "title": "Time to Interactive",
      "score": 79,
      "displayValue": "3.0 s",
      "numericValue": 3047.1904653707816
    },
    {
      "id": "max-potential-fid",
      "title": "Max Potential First Input Delay",
      "score": 3,
      "displayValue": "650 ms",
      "numericValue": 651
    },
    {
      "id": "largest-contentful-paint",
      "title": "Largest Contentful Paint",
      "score": 91,
      "displayValue": "1.2 s",
      "numericValue": 1151.6869130503007
    },
    {
      "id": "total-blocking-time",
      "title": "Total Blocking Time",
      "score": 41,
      "displayValue": "400 ms",
      "numericValue": 402.5
    }
  ]
}

Fix with MCP or CLI

Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.

Score history

Public scan score over time

Public reports for this website origin. Select any point or report link to open that canonical report.

1 reports
Public score history report links
Scan dateScoreReadinessReport
55/100Level 3, Bot-AwareCurrent report
shutterfly.com AI SEO Report: 55/100 (Level 3, Bot-Aware)