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Jun 12, 2026, 2:17:33 AMJun 12, 2026, 2:17 AM
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57/100
OVERALL SCORE
Level 3, Bot-Aware
Moderate readiness for AI agents
- AI Discoverability 37 out of 100
- Agent Ease of Use 6 out of 100
- Security & Trust 80 out of 100
- GEO, AIO and AEO 77 out of 100
- SEO 92 out of 100
- Performance and Accessibility 77 out of 100
What AI sees of your website
Data Engineering Automation & Real-time Analytics - Switchboard Software
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Next step
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| Metric | Score | Status | Passed | Failed | Warning | Evidence |
|---|---|---|---|---|---|---|
| AI Discoverability | 37 | Priority fix | 6 | 16 | 1 | View details |
| Discoverability | 57 | Needs work | 4 | 5 | 0 | View details |
| Content Readiness | 46 | Priority fix | 2 | 7 | 1 | View details |
| Bot Access Control | 0 | Priority fix | 0 | 4 | 0 | View details |
| Agent Ease of Use | 6 | Priority fix | 15 | 22 | 3 | View details |
| API | 0 | Priority fix | 0 | 6 | 0 | View details |
| Auth | Not Applicable | Not Applicable | 11 | 0 | 0 | |
| MCP | 13 | Priority fix | 0 | 6 | 2 | View details |
| Skill Discovery | 5 | Priority fix | 0 | 10 | 1 | View details |
| Agent Commerce | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| GEO, AIO and AEO | 77 | Mostly ready | 8 | 1 | 12 | View details |
| GEO Readiness | 78 | Mostly ready | 2 | 1 | 3 | View details |
| AIO Readiness | 79 | Mostly ready | 3 | 0 | 5 | |
| AEO Readiness | 74 | Needs work | 3 | 0 | 4 | |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| SEO | 92 | Strong | 10 | 1 | 0 | View details |
| Security & Trust | 80 | Mostly ready | 8 | 1 | 0 | View details |
| Security & Trust | 80 | Mostly ready | 4 | 1 | 0 | View details |
| AI Training Exposure | Not Applicable | Not Applicable | 4 | 0 | 0 | |
| Performance and Accessibility | 77 | Mostly ready | 20 | 5 | 2 | View details |
| Performance | 71 | Needs work | 16 | 2 | 2 | View details |
| Accessibility | 87 | Mostly ready | 4 | 3 | 0 | View details |
Prioritized recommendations
Issues ranked by score impact
43 items need attention
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
100 Fail
Security & TrustSecurity & TrustEstablished
Content-Security-Policy
Content-Security-Policy is missing or incomplete.
100 Fail
Needs attention
Content-Security-Policy
01
Issue
Content-Security-Policy is missing or incomplete.
02
Why it matters
Content Security Policy limits where scripts, styles, frames, and connections can load from, reducing the impact of injection bugs.
Check name
Content-Security-Policy
Score
0/100
Status
fail
Category
Security & Trust
Maturity
Established
Goal
Constrain script, style, frame, and resource loading with a Content-Security-Policy header.
Result
Content-Security-Policy is missing or incomplete.
Evidence
{
"header": "content-security-policy",
"value": null
}Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Agent Ease of UseAPIEstablished
API Catalog
API Catalog failed at "Fetch API catalog".
50 Fail
Needs attention
API Catalog
01
Issue
The API catalog endpoint did not return HTTP 2xx.
02
Why it matters
API catalogs help agents find service descriptions, documentation, and status resources without guessing API entry points.
Check name
API Catalog
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish an API catalog for automated API discovery using RFC 9727.
Result
API Catalog failed at "Fetch API catalog".
Validation steps
Fetch API catalog
The API catalog endpoint did not return HTTP 2xx.
Validate RFC 9727 linkset
Response is not valid JSON.
Fetch advertised API catalog targets
API Catalog did not expose any same-origin hrefs to validate.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch API catalog",
"status": "fail",
"evidence": {
"statusCode": 404,
"contentType": "text/html; charset=UTF-8"
},
"issue": "The API catalog endpoint did not return HTTP 2xx.",
"howToFix": "Publish /.well-known/api-catalog."
},
{
"id": "validate",
"title": "Validate RFC 9727 linkset",
"status": "fail",
"evidence": {
"valid": false,
"compatibleContentType": false,
"issue": "Response is not valid JSON.",
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
},
"issue": "Response is not valid JSON.",
"howToFix": "Use application/linkset+json with service-desc, service-doc, and status relations that each include href."
},
{
"id": "target-validation",
"title": "Fetch advertised API catalog targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin API catalog hrefs were available to fetch."
}
]
},
"issue": "API Catalog did not expose any same-origin hrefs to validate.",
"howToFix": "Make each same-origin API catalog href reachable and serve the advertised media type."
}
]
}Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Agent Ease of UseAPIEstablished
OpenAPI discovery
OpenAPI discovery failed at "Find valid OpenAPI document".
50 Fail
Needs attention
OpenAPI discovery
01
Issue
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
02
Why it matters
OpenAPI documents let agents understand available operations, schemas, authentication, and request formats before calling an API.
Check name
OpenAPI discovery
Score
0/100
Status
fail
Category
API
Maturity
Established
Goal
Publish a valid OpenAPI or Swagger document for API discovery.
Result
OpenAPI discovery failed at "Find valid OpenAPI document".
Validation steps
Find valid OpenAPI document
OpenAPI YAML document did not match the expected shape. Content-Type "text/html; charset=UTF-8" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Find valid OpenAPI document",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
},
{
"path": "/openapi.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
},
{
"path": "/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
},
{
"path": "/swagger.yaml",
"statusCode": 403,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<html>\r\n<head><title>403 Forbidden</title></head>\r\n<body>\r\n<center><h1>403 Forbidden</h1></center>\r\n<hr><center>nginx</center>\r\n</body>\r\n</html>\r\n"
},
{
"path": "/api/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
},
{
"path": "/api/swagger.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
},
{
"path": "/docs/openapi.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"valid": false,
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"compatibleContentType": false,
"format": "yaml",
"version": "",
"pathCount": 0,
"operationCount": 0,
"rawExcerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a0e6916b4144760bf847ece046954bce3474b\">\n <meta name='robots' content='noindex, follow' />\n\n\t<!-- This site is optimized with the Yoast SEO plugin v27.7 - https://yoast.com/product/yoast-seo-wordpress/ -->\n\t<title>Page not found - Switchboard Software</title>\n\t<meta property=\"og:locale\" content=\"en_US\" />\n\t<meta property=\"og:title\" content=\"Page not found - Switchboard Software\" />\n\t<meta property=\"og:site_name\" content=\"Switchboard Software\" />\n\t<script type=\"application/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\/\\/schema.org\",\"@graph"
}
]
},
"issue": "OpenAPI YAML document did not match the expected shape. Content-Type \"text/html; charset=UTF-8\" is not a recognized type; unsupported version: ; missing info block with title and version; missing paths block; no operations found.",
"howToFix": "Publish a valid OpenAPI 3.x or Swagger 2.0 JSON/YAML document with info, paths, operations, and responses."
}
]
}AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlEstablished
AI bot rules in robots.txt
AI bot rules in robots.txt is missing or incomplete.
33 Fail
Needs attention
AI bot rules in robots.txt
01
Issue
No specific User-agent rules found for major AI crawlers (GPTBot, ClaudeBot, etc.) in robots.txt.
02
Why it matters
Explicit AI bot rules reduce ambiguity for crawler operators and make training, indexing, or retrieval access policy auditable.
Check name
AI bot rules in robots.txt
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Established
Goal
Add User-agent rules for AI crawlers like GPTBot, Claude-Web, and others.
Result
AI bot rules in robots.txt is missing or incomplete.
Evidence
{
"expectedBots": [
"GPTBot",
"ChatGPT-User",
"ClaudeBot",
"Claude-Web",
"Anthropic-AI",
"Google-Extended",
"PerplexityBot",
"CCBot",
"Applebot-Extended",
"Meta-ExternalAgent",
"Bytespider",
"Amazonbot",
"Cohere-AI"
],
"configuredBots": []
}AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
AI DiscoverabilityBot Access ControlInformational
Content Signal
Content Signal is missing or incomplete.
33 Fail
Needs attention
Content Signal
01
Issue
No Content Signal found in robots.txt
02
Why it matters
Content Signal provides a machine-readable way to communicate AI usage preferences where participating crawlers look for policy.
Check name
Content Signal
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Declare AI content usage preferences with Content Signal in robots.txt.
Result
Content Signal is missing or incomplete.
Evidence
{
"signals": [],
"ai-train": false,
"search": false,
"ai-input": false
}AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
FAQPage schema
FAQPage schema is missing or incomplete.
33 Fail
Needs attention
FAQPage schema
01
Issue
FAQ content was detected but no FAQPage schema was found.
02
Why it matters
FAQPage schema lets agents extract visible question-and-answer content cleanly and avoid guessing which text is an answer.
Check name
FAQPage schema
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Expose question-and-answer content in FAQPage structured data when FAQs are present.
Result
FAQPage schema is missing or incomplete.
Evidence
{
"found": false,
"visibleFaq": true,
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
High-value schema types
High-value schema types is missing or incomplete.
33 Fail
Needs attention
High-value schema types
01
Issue
No high-value schema types (e.g. Article, Product, Service) were found.
02
Why it matters
High-value schema types tell agents whether a page is an article, product, event, service, or other actionable content type.
Check name
High-value schema types
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Use schema types that describe the page's primary content or offering.
Result
High-value schema types is missing or incomplete.
Evidence
{
"found": [],
"expected": [
"Article",
"BlogPosting",
"NewsArticle",
"Product",
"SoftwareApplication",
"FAQPage",
"LocalBusiness",
"VideoObject",
"HowTo",
"Event",
"Course",
"Review",
"Service"
],
"allTypes": [
"BreadcrumbList",
"Organization",
"WebPage",
"WebSite"
]
}AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
AI DiscoverabilityDiscoverabilityEstablished
Link headers
Link headers failed at "Find useful Link headers".
33 Fail
Needs attention
Link headers
01
Issue
No useful agent discovery Link headers were found.
02
Why it matters
Link headers let automated clients discover API catalogs, documentation, and machine-readable alternates without parsing page markup first.
Check name
Link headers
Score
0/100
Status
fail
Category
Discoverability
Maturity
Established
Goal
Include Link response headers for agent discovery using RFC 8288.
Result
Link headers failed at "Find useful Link headers".
Validation steps
Find useful Link headers
No useful agent discovery Link headers were found.
Fetch same-origin Link header targets
Link headers did not expose any same-origin targets to validate.
Evidence
{
"failedStep": "presence",
"steps": [
{
"id": "presence",
"title": "Find useful Link headers",
"status": "fail",
"evidence": {
"links": [
{
"url": "https://switchboard-software.com/wp-json/",
"rel": "https://api.w.org/"
},
{
"url": "https://switchboard-software.com/wp-json/wp/v2/pages/3307",
"rel": "alternate",
"type": "application/json"
},
{
"url": "https://switchboard-software.com/",
"rel": "shortlink"
}
]
},
"issue": "No useful agent discovery Link headers were found.",
"howToFix": "Expose useful Link headers such as rel=\"api-catalog\", rel=\"service-doc\", and rel=\"service-desc\"."
},
{
"id": "target-validation",
"title": "Fetch same-origin Link header targets",
"status": "fail",
"evidence": {
"checked": [],
"failures": [
{
"reason": "No same-origin Link header targets were available to fetch."
}
]
},
"issue": "Link headers did not expose any same-origin targets to validate.",
"howToFix": "Make each same-origin Link href reachable and serve the advertised media type."
}
]
}AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
AI DiscoverabilityBot Access ControlInformational
Web Bot Auth request signing
Web Bot Auth request signing failed at "Fetch to find resource".
33 Fail
Needs attention
Web Bot Auth request signing
01
Issue
Web Bot Auth request signing was not found at the expected path.
02
Why it matters
Web Bot Auth discovery lets servers and clients find signing keys for bot identity workflows based on HTTP Message Signatures.
Check name
Web Bot Auth request signing
Score
0/100
Status
fail
Category
Bot Access Control
Maturity
Informational
Goal
Advertise HTTP Message Signatures keys when this site operates signed bot clients or supports Web Bot Auth workflows.
Result
Web Bot Auth request signing failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Web Bot Auth request signing was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/http-message-signatures-directory",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "Web Bot Auth request signing was not found at the expected path.",
"howToFix": "If publishing Web Bot Auth keys, return a JSON key directory with a non-empty keys array and the draft media type."
}
]
}AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
AI DiscoverabilityContent ReadinessEmerging recommendation
llms.txt
llms.txt failed at "Fetch to find resource".
25 Fail
Needs attention
llms.txt
01
Issue
llms.txt was not found at the expected path.
02
Why it matters
llms.txt gives language-model clients a concise, curated summary of important site context and links before they crawl broadly.
Check name
llms.txt
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Emerging recommendation
Goal
Publish llms.txt to summarize agent-readable site guidance.
Result
llms.txt failed at "Fetch to find resource".
Validation steps
Fetch to find resource
llms.txt was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/llms.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/llms-full.txt",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "llms.txt was not found at the expected path.",
"howToFix": "Publish /llms.txt as Markdown with a clear title, concise site summary, and useful links for agents."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Markdown negotiation
Markdown negotiation failed at "Markdown content type".
25 Fail
Needs attention
Markdown negotiation
01
Issue
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
02
Why it matters
Markdown negotiation gives agents a cleaner representation of page content while preserving normal HTML for browsers.
Check name
Markdown negotiation
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Return HTML responses as markdown when agents request it.
Result
Markdown negotiation failed at "Markdown content type".
Validation steps
Markdown content type
Content-Type "text/html; charset=UTF-8" does not indicate Markdown when requested with Accept: text/markdown.
Vary: Accept header
Markdown negotiation is missing Vary: Accept; current Vary header is "Accept-Encoding".
Structured Markdown body
Markdown response is missing a heading.
Evidence
{
"failedStep": "content-type",
"steps": [
{
"id": "content-type",
"title": "Markdown content type",
"status": "fail",
"evidence": {
"statusCode": 200,
"contentType": "text/html; charset=UTF-8"
},
"issue": "Content-Type \"text/html; charset=UTF-8\" does not indicate Markdown when requested with Accept: text/markdown.",
"howToFix": "Return Content-Type: text/markdown; charset=utf-8 for requests with Accept: text/markdown."
},
{
"id": "vary-accept",
"title": "Vary: Accept header",
"status": "fail",
"evidence": {
"vary": "Accept-Encoding"
},
"issue": "Markdown negotiation is missing Vary: Accept; current Vary header is \"Accept-Encoding\".",
"howToFix": "Add Vary: Accept on negotiated Markdown responses so shared caches keep HTML and Markdown variants separate."
},
{
"id": "markdown-content",
"title": "Structured Markdown body",
"status": "fail",
"evidence": {
"valid": false,
"hasHeading": false,
"wordCount": 11588,
"excerpt": "<!doctype html>\n<html lang=\"en-US\">\n\n<head>\n <meta charset=\"UTF-8\">\n <meta name=\"viewport\" content=\"width=device-width, initial-scale=1, maximum-scale=5\">\n <meta name=\"ahrefs-site-verification\" content=\"6da2f1a7cc235f0bc260da4b946a",
"issue": "Markdown response is missing a heading."
},
"issue": "Markdown response is missing a heading.",
"howToFix": "Return Markdown with at least one heading and substantive page content, including useful links or instructions for agents."
}
]
}Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
MCP Server Card
MCP Server Card failed at "Fetch to find resource".
25 Fail
Needs attention
MCP Server Card
01
Issue
MCP Server Card was not found at the expected path.
02
Why it matters
MCP Server Cards help agents discover server transports, capabilities, and protocol details before opening an MCP session.
Check name
MCP Server Card
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Publish an MCP Server Card for agent discovery.
Result
MCP Server Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
MCP Server Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/mcp/server-cards.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "MCP Server Card was not found at the expected path.",
"howToFix": "Publish an MCP server card with valid transports and make each advertised local endpoint answer an MCP initialize request."
}
]
}Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPEmerging recommendation
mcp.json
mcp.json failed at "Fetch to find resource".
25 Fail
Needs attention
mcp.json
01
Issue
mcp.json was not found at the expected path.
02
Why it matters
MCP clients need trustworthy server metadata, protocol version, transport details, and capability hints before connecting to a remote MCP server.
Check name
mcp.json
Score
0/100
Status
fail
Category
MCP
Maturity
Emerging recommendation
Goal
Expose a stable MCP server metadata document that points agents to the site's MCP endpoint.
Result
mcp.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
mcp.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/mcp/server-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "mcp.json was not found at the expected path.",
"howToFix": "Publish mcp.json or an MCP server card with serverInfo, protocolVersion, transport endpoint, and capabilities."
}
]
}AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
AI DiscoverabilityContent ReadinessEstablished
Semantic HTML
Semantic HTML is missing or incomplete.
25 Fail
Needs attention
Semantic HTML
01
Issue
Semantic HTML is incomplete: missing <nav> landmark; invalid h1 (found 0); skipped heading levels; 5 links missing accessible names; 2 buttons missing accessible names; 0/5 applicable form inputs have autocomplete attributes (5 missing).
Details
02
Why it matters
Semantic HTML gives browsers, assistive technology, search systems, and agents reliable landmarks, headings, controls, form semantics, and image context.
Check name
Semantic HTML
Score
0/100
Status
fail
Category
Content Readiness
Maturity
Established
Goal
Expose readable page structure through semantic HTML and accessible controls.
Result
Semantic HTML is missing or incomplete.
Evidence
{
"main": true,
"nav": false,
"footer": true,
"meaningfulH1": false,
"headingOrder": false,
"accessibleLinks": false,
"accessibleButtons": false,
"imageAltCoverage": true,
"formAutocompleteCoverage": false,
"details": {
"inaccessibleLinks": [
"<a data-spai-bg-prepared=\"1\" href=\"https://switchboard-software.com/success-stories/dotdash-meredith/\" class=\"block h-32 bg-center bg-no-repeat bg-cover rounded-md bg-secondary-dark hover:opacity-70\" style=\"background-image: url('https://cdn.shortpixel.ai/spai/w_1920+q_glossy+ret_img+to_webp/switchboard-software.com/wp-content/uploads/2023/05/Mighty-Hive-F1.png')\"></a>",
"<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.53388 0 2.33309C0 3.",
"<a href=\"https://twitter.com/switchboardsoft\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\"> <svg class=\"h-3 w-3.5\" viewBox=\"0 0 14 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.3525 3.33594C12.8799 2.94043 13.3545 2.46582 13.7236 1.91211C13.249 2.12305 12.6953 2.28125 12.1416 2.33398C12.7217 1.99121 13.1436 1.46387 13.3545 0.804688C12.8271 1.12109 12.2207 1.3584 11.6143 1.49023C11.0869 0.936523 10.375 0.620117 9.58398 ",
"<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\" target=\"_blank\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.5338",
"<a href=\"https://twitter.com/switchboardsoft\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\" target=\"_blank\"> <svg class=\"h-3 w-3.5\" viewBox=\"0 0 14 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.3525 3.33594C12.8799 2.94043 13.3545 2.46582 13.7236 1.91211C13.249 2.12305 12.6953 2.28125 12.1416 2.33398C12.7217 1.99121 13.1436 1.46387 13.3545 0.804688C12.8271 1.12109 12.2207 1.3584 11.6143 1.49023C11.0869 0.936523 10.375 0"
],
"inaccessibleButtons": [
"<button type=\"button\" class=\"sidebar-form-close text-gray-3 absolute right-10 hover:text-black transition\"> <svg width=\"13\" height=\"14\" viewBox=\"0 0 13 14\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <line x1=\"0.531307\" y1=\"1.46967\" x2=\"12.4473\" y2=\"13.3857\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <line x1=\"0.553654\" y1=\"13.3859\" x2=\"12.4697\" y2=\"1.46992\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </button>",
"<button type=\"button\" class=\"flex items-center justify-center menu-toggle nav-icon h-11 w-11 lg:hidden\"> <svg class=\"h-5 w-9\" viewBox=\"0 0 35 19\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <line x1=\"1.5\" y1=\"1.5\" x2=\"33.5\" y2=\"1.5\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"/> <line x1=\"1.5\" y1=\"9.5\" x2=\"33.5\" y2=\"9.5\" stroke=\"currentColor\" stroke-width=\"3\" stroke-linecap=\"round\"/> <line x1=\"1.5\" y1=\"17.5\" x2=\"33.5\" y2=\"17.5\" stroke=\"currentColor\" stroke-width=\"3\" stroke-l"
],
"missingAutocompleteInputs": [
"<input type=\"text\" name=\"first_name\" class=\"form-input\" placeholder=\"First Name*\">",
"<input type=\"text\" name=\"last_name\" class=\"form-input\" placeholder=\"Last Name*\">",
"<input type=\"text\" name=\"company\" class=\"form-input\" placeholder=\"Company*\">",
"<input type=\"text\" name=\"role\" class=\"form-input\" placeholder=\"Role\">",
"<input type=\"text\" name=\"work_email\" class=\"form-input\" placeholder=\"Work Email*\">"
],
"imagesMissingAlt": [
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=866417462524703&ev=PageView&noscript=1\">",
"<img height=\"1\" width=\"1\" style=\"display:none\" src=\"https://www.facebook.com/tr?id=866417462524703&ev=PageView&noscript=1\">"
],
"skippedHeadingLevels": [
"h3: PLATFORM",
"h3: BY TEAM",
"h3: BY BUSINESS CHALLENGE",
"h3: about us",
"h3: resources",
"h3: featured resources",
"h2: The Data Layer Underneath Enterprise AI",
"h2: Trusted by leading brands for seamless data integration",
"h3: The Weather Company",
"h3: Ameen Kazerouni",
"h3: Barry Cassidy",
"h3: Engineering Executive",
"h3: Rex Anderson",
"h3: The Weather Company",
"h3: Ameen Kazerouni",
"h2: Switchboard by the numbers",
"h2: The Switchboard difference",
"h3: No IT project. No waiting.",
"h3: A trustworthy data foundation",
"h3: Domain-encoded, not generic",
"h3: No IT project. No waiting.",
"h3: A trustworthy data foundation",
"h2: Data solutions that unite every team",
"h3: Revenue Operations",
"h3: Marketing",
"h3: Engineering",
"h3: Data",
"h2: Frequently asked questions",
"h2: What is Switchboard and how can it help my business?",
"h2: What makes Switchboard different from other data integration solutions?",
"h2: How does Switchboard improve data trust and reliability?",
"h2: How does Switchboard empower my teams to take action on data?",
"h2: How much does Switchboard cost?",
"h2: Can I use Claude or other LLMs on my Switchboard data?",
"h2: What is Intelligent Alerts and who is it for?",
"h6: PLATFORM",
"h6: RESOURCES",
"h6: COMPANY",
"h6: SOLUTIONS",
"h6: BY TEAM",
"h6: BY BUSINESS CHALLENGE",
"h6: resources",
"h6: COMPANY"
]
},
"counts": {
"h1": 0,
"headings": 43,
"links": 88,
"inaccessibleLinks": 5,
"buttons": 10,
"inaccessibleButtons": 2,
"images": 64,
"imagesWithAlt": 62,
"autocompleteInputs": 5,
"inputsWithAutocomplete": 0,
"missingAutocompleteInputs": 5
}
}Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Agent Ease of UseMCPInformational
WebMCP manifest
WebMCP manifest failed at "Fetch to find resource".
25 Fail
Needs attention
WebMCP manifest
01
Issue
WebMCP manifest was not found at the expected path.
02
Why it matters
A WebMCP manifest advertises browser-exposed tools declaratively so agents can understand available site actions before invoking them.
Check name
WebMCP manifest
Score
0/100
Status
fail
Category
MCP
Maturity
Informational
Goal
Publish a WebMCP manifest for declarative browser tool discovery when using the draft manifest convention.
Result
WebMCP manifest failed at "Fetch to find resource".
Validation steps
Fetch to find resource
WebMCP manifest was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/webmcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/mcp.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "WebMCP manifest was not found at the expected path.",
"howToFix": "Keep declarative WebMCP manifest discovery informational until the manifest shape stabilizes; validate tools if you publish one."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
A2A Agent Card
A2A Agent Card failed at "Fetch to find resource".
20 Fail
Needs attention
A2A Agent Card
01
Issue
A2A Agent Card was not found at the expected path.
02
Why it matters
A2A Agent Cards let compatible clients discover agent skills, input and output modes, and the endpoint used to invoke those skills.
Check name
A2A Agent Card
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent card so A2A-compatible clients can discover capabilities.
Result
A2A Agent Card failed at "Fetch to find resource".
Validation steps
Fetch to find resource
A2A Agent Card was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/a2a/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/agent-card.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "A2A Agent Card was not found at the expected path.",
"howToFix": "Publish an A2A Agent Card with required skill details and make the advertised url answer A2A JSON-RPC requests."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
Agent Skills index
Agent Skills index failed at "Fetch to find resource".
20 Fail
Needs attention
Agent Skills index
01
Issue
Agent Skills index was not found at the expected path.
02
Why it matters
An Agent Skills index lets clients find task-specific SKILL.md documents that describe how to use site capabilities correctly.
Check name
Agent Skills index
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish an agent skills discovery index.
Result
Agent Skills index failed at "Fetch to find resource".
Validation steps
Fetch to find resource
Agent Skills index was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent-skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/.well-known/skills/index.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "Agent Skills index was not found at the expected path.",
"howToFix": "Publish an index with a non-empty skills array and reachable SKILL.md URLs."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
agent.json
agent.json failed at "Fetch to find resource".
20 Fail
Needs attention
agent.json
01
Issue
agent.json was not found at the expected path.
02
Why it matters
agent.json is an emerging machine-readable manifest for declaring what a website does, how agents authenticate, and which actions or protocols are available.
Check name
agent.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish the singular Agent Web Protocol agent.json manifest without confusing it with the separate agents.json directory convention.
Result
agent.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agent.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/agent.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "agent.json was not found at the expected path.",
"howToFix": "Publish agent.json with awp_version, domain, intent, and typed actions that point to real same-origin API or protocol endpoints."
}
]
}Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Agent Ease of UseSkill DiscoveryInformational
agents.json
agents.json failed at "Fetch to find resource".
20 Fail
Needs attention
agents.json
01
Issue
agents.json was not found at the expected path.
02
Why it matters
agents.json gives clients a simple directory of agent-facing capabilities and contacts when a site chooses to advertise them.
Check name
agents.json
Score
0/100
Status
fail
Category
Skill Discovery
Maturity
Informational
Goal
Publish an agents.json directory for agent-facing capabilities and contacts when using this convention.
Result
agents.json failed at "Fetch to find resource".
Validation steps
Fetch to find resource
agents.json was not found at the expected path.
Evidence
{
"failedStep": "fetch",
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "fail",
"evidence": {
"checked": [
{
"path": "/.well-known/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/agents.json",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "agents.json was not found at the expected path.",
"howToFix": "If this site uses agents.json, publish JSON with an agents array containing name and url for each agent."
}
]
}Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Agent Ease of UseSkill DiscoveryEmerging recommendation
DNS-AID Agent Discovery
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
15 Fail
Needs attention
DNS-AID Agent Discovery
01
Issue
No DNS-AID entrypoint records were found under _agents.
02
Why it matters
DNS-AID lets agents discover index, A2A, and other agent entrypoints before fetching HTTP metadata, while DNSSEC can authenticate the discovery zone.
Check name
DNS-AID Agent Discovery
Score
25/100
Status
fail
Category
Skill Discovery
Maturity
Emerging recommendation
Goal
Publish DNS for AI Discovery records under _agents for DNS-based agent entrypoint discovery.
Result
DNS-AID Agent Discovery failed at "Resolve DNS-AID SVCB/HTTPS records".
Validation steps
Resolve DNS-AID SVCB/HTTPS records
No DNS-AID entrypoint records were found under _agents.
Validate alpn and endpoint parameters
Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint.
Check DNSSEC material
DNSSEC material was not visible for the hostname or parent zone from this resolver.
Evidence
{
"failedStep": "svcb-https-records",
"steps": [
{
"id": "svcb-https-records",
"title": "Resolve DNS-AID SVCB/HTTPS records",
"status": "fail",
"evidence": {
"hostname": "switchboard-software.com",
"probes": [
{
"name": "_index._agents.switchboard-software.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
},
{
"name": "_a2a._agents.switchboard-software.com",
"found": false,
"recordCount": 1,
"records": [],
"hasAlpn": false,
"hasEndpoint": false
}
]
},
"issue": "No DNS-AID entrypoint records were found under _agents.",
"howToFix": "Publish ServiceMode SVCB/HTTPS records such as _index._agents.example.com or _a2a._agents.example.com."
},
{
"id": "service-params",
"title": "Validate alpn and endpoint parameters",
"status": "informational",
"evidence": {
"discovered": []
},
"howToFix": "Include alpn and endpoint service parameters in each DNS-AID record so agents know the protocol and target entrypoint."
},
{
"id": "dnssec",
"title": "Check DNSSEC material",
"status": "warning",
"evidence": {
"hasDnssecMaterial": false,
"checked": [
{
"name": "switchboard-software.com",
"dnssecTypes": [],
"dnssecRecordCount": 0
}
]
},
"issue": "DNSSEC material was not visible for the hostname or parent zone from this resolver.",
"howToFix": "Sign the public discovery zone with DNSSEC so validating resolvers can return authenticated data."
}
]
}Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Agent Ease of UseMCPInformational
WebMCP
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
13 Warning
Needs attention
WebMCP
01
Issue
WebMCP declarative annotations need fixes.
Details
02
Why it matters
WebMCP can expose page context and actions directly through the browser, giving agents safer structured hooks than screen scraping alone.
Check name
WebMCP
Score
50/100
Status
warning
Category
MCP
Maturity
Informational
Goal
Support WebMCP to expose site tools to AI agents via the browser.
Result
WebMCP has a validation warning at "Validate WebMCP declarative annotation quality".
Validation steps
Detect data-mcp-tool annotations
No data-mcp-tool attributes were found on interactive elements.
Detect WebMCP declarative tags
No elements found with tool-name or tool-description attributes.
Validate WebMCP declarative annotation quality
WebMCP declarative annotations need fixes.
WebMCP declarative annotation issues
<input name="first_name"> is missing a label.<input name="first_name"> is missing tool-param-description.<input name="last_name"> is missing a label.<input name="last_name"> is missing tool-param-description.<input name="company"> is missing a label.<input name="company"> is missing tool-param-description.<input name="role"> is missing a label.<input name="role"> is missing tool-param-description.<input name="work_email"> is missing a label.<input name="work_email"> is missing tool-param-description.<textarea name="g-recaptcha-response"> is missing a label.<textarea name="g-recaptcha-response"> is missing tool-param-description.<textarea name="g-recaptcha-response"> is missing a label.<textarea name="g-recaptcha-response"> is missing tool-param-description.
Detect WebMCP imperative API usage
navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.
Detect WebMCP browser navigator injection
navigator.modelContext was not detected in the rendered browser page.
Interactive surface coverage
Only 0% of interactive surfaces are annotated.
Evidence
{
"failedStep": "declarative-annotation-quality",
"steps": [
{
"id": "data-mcp-tool-attributes",
"title": "Detect data-mcp-tool annotations",
"status": "informational",
"evidence": {
"dataMcpToolCount": 0,
"dataMcpTools": []
},
"issue": "No data-mcp-tool attributes were found on interactive elements.",
"howToFix": "Add data-mcp-tool attributes to high-value forms, buttons, and links so generic MCP-aware tooling can identify intended actions."
},
{
"id": "declarative-tags",
"title": "Detect WebMCP declarative tags",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 105,
"interactiveWithTags": 0,
"totalCount": 106,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"first_name\"> is missing a label.",
"<input name=\"first_name\"> is missing tool-param-description.",
"<input name=\"last_name\"> is missing a label.",
"<input name=\"last_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing a label.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"role\"> is missing a label.",
"<input name=\"role\"> is missing tool-param-description.",
"<input name=\"work_email\"> is missing a label.",
"<input name=\"work_email\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
]
},
"issue": "No elements found with tool-name or tool-description attributes.",
"howToFix": "Add tool-name and tool-description attributes to forms and interactive elements."
},
{
"id": "declarative-annotation-quality",
"title": "Validate WebMCP declarative annotation quality",
"status": "warning",
"evidence": {
"issueCount": 14,
"issues": [
"<input name=\"first_name\"> is missing a label.",
"<input name=\"first_name\"> is missing tool-param-description.",
"<input name=\"last_name\"> is missing a label.",
"<input name=\"last_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing a label.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"role\"> is missing a label.",
"<input name=\"role\"> is missing tool-param-description.",
"<input name=\"work_email\"> is missing a label.",
"<input name=\"work_email\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
]
},
"issue": "WebMCP declarative annotations need fixes.",
"issueDetails": [
{
"title": "WebMCP declarative annotation issues",
"items": [
{
"type": "code",
"value": "<input name=\"first_name\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"first_name\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"last_name\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"last_name\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"company\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"company\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"role\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"role\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<input name=\"work_email\"> is missing a label."
},
{
"type": "code",
"value": "<input name=\"work_email\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<textarea name=\"g-recaptcha-response\"> is missing a label."
},
{
"type": "code",
"value": "<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
},
{
"type": "code",
"value": "<textarea name=\"g-recaptcha-response\"> is missing a label."
},
{
"type": "code",
"value": "<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
}
]
}
],
"howToFix": "Use snake_case tool-name values, descriptive tool-description values, named and labeled fields, and tool-param-description on inputs."
},
{
"id": "imperative-api",
"title": "Detect WebMCP imperative API usage",
"status": "informational",
"evidence": {
"staticSignals": {
"detected": false,
"matched": []
},
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext.provideContext(), navigator.modelContext.registerTool(), or other imperative signals were not detected in rendered browser state.",
"howToFix": "Use navigator.modelContext.provideContext() to register tools programmatically."
},
{
"id": "browser-navigator-injection",
"title": "Detect WebMCP browser navigator injection",
"status": "informational",
"evidence": {
"browser": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
},
"issue": "navigator.modelContext was not detected in the rendered browser page.",
"howToFix": "Expose WebMCP through navigator.modelContext in the browser runtime when the page is intended to provide in-page tools."
},
{
"id": "surface-coverage",
"title": "Interactive surface coverage",
"status": "informational",
"evidence": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 105,
"interactiveWithTags": 0,
"totalCount": 106,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"first_name\"> is missing a label.",
"<input name=\"first_name\"> is missing tool-param-description.",
"<input name=\"last_name\"> is missing a label.",
"<input name=\"last_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing a label.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"role\"> is missing a label.",
"<input name=\"role\"> is missing tool-param-description.",
"<input name=\"work_email\"> is missing a label.",
"<input name=\"work_email\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
]
},
"issue": "Only 0% of interactive surfaces are annotated.",
"howToFix": "Add WebMCP annotations to all forms and interactive elements to increase agent coverage."
}
],
"staticSignals": {
"detected": false,
"matched": []
},
"coverage": {
"totalForms": 1,
"formsWithTags": 0,
"totalInteractive": 105,
"interactiveWithTags": 0,
"totalCount": 106,
"taggedCount": 0,
"dataMcpToolCount": 0,
"dataMcpTools": [],
"coverage": 0,
"annotationIssues": [
"<input name=\"first_name\"> is missing a label.",
"<input name=\"first_name\"> is missing tool-param-description.",
"<input name=\"last_name\"> is missing a label.",
"<input name=\"last_name\"> is missing tool-param-description.",
"<input name=\"company\"> is missing a label.",
"<input name=\"company\"> is missing tool-param-description.",
"<input name=\"role\"> is missing a label.",
"<input name=\"role\"> is missing tool-param-description.",
"<input name=\"work_email\"> is missing a label.",
"<input name=\"work_email\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description.",
"<textarea name=\"g-recaptcha-response\"> is missing a label.",
"<textarea name=\"g-recaptcha-response\"> is missing tool-param-description."
]
},
"browserWebMcp": {
"checked": true,
"detected": false,
"hasNavigatorModelContext": false,
"modelContextType": "undefined",
"hasProvideContext": false,
"hasRegisterTool": false
}
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 49/100 and needs a fix.
7 Fail
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Entity clarity
GEO: Entity clarity scored 49/100 and needs a fix.
7 Fail
Needs attention
GEO: Entity clarity
01
Issue
Title/H1 terms missing from description: engineering, automation, real, time, analytics, switchboard, software.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Entity clarity
Score
49/100
Status
fail
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Entity clarity scored 49/100 and needs a fix.
Evidence
{
"title": "Data Engineering Automation & Real-time Analytics - Switchboard Software",
"h1": "",
"description": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders.",
"topicOverlap": 0.125,
"topicTerms": [
"data",
"engineering",
"automation",
"real",
"time",
"analytics",
"switchboard",
"software"
],
"descriptionTerms": [
"get",
"data",
"demand",
"unparalleled",
"speed",
"effortless",
"usability",
"unwavering",
"certainty",
"trusted",
"digital",
"leaders"
],
"missingFromDescription": [
"engineering",
"automation",
"real",
"time",
"analytics",
"switchboard",
"software"
],
"score": 49,
"weight": 28
}AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
6 Warning
AI DiscoverabilityContent ReadinessEstablished
Content freshness signals
Content freshness signals is partially implemented.
6 Warning
Needs attention
Content freshness signals
01
Issue
Content freshness signals are incomplete: missing Last-Modified HTTP header.
02
Why it matters
Freshness signals help agents decide whether content is current enough to cite, summarize, or compare against newer sources.
Check name
Content freshness signals
Score
75/100
Status
warning
Category
Content Readiness
Maturity
Established
Goal
Expose modified and published dates for freshness-aware retrieval and ranking.
Result
Content freshness signals is partially implemented.
Evidence
{
"lastModified": null,
"schemaDates": [
"2026-06-09T09:12:37+00:00",
"2026-05-29T09:09:32+00:00"
],
"metaDateCount": 1,
"timeDateCount": 0
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer-first sections
AEO: Answer-first sections scored 65/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer-first sections
01
Issue
35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer-first sections
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer-first sections scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 35,
"passing": 0,
"failing": [
{
"heading": "PLATFORM",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> PLATFORM </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "BY TEAM",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> BY TEAM </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "BY BUSINESS CHALLENGE",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> BY BUSINESS CHALLENGE</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "about us",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> about us</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "resources",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> resources</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "featured resources",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> featured resources</h3>",
"firstParagraph": "DotDash unifies disparate data to drive marketing efficiency with lead funnel conversion and member engagement.",
"paragraphHtml": "<p>DotDash unifies disparate data to drive marketing efficiency with lead funnel conversion and member engagement.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "The Data Layer Underneath Enterprise AI",
"headingHtml": "<h2 class=\"font-lexend text-40 font-medium md:text-6xl\"> The Data Layer Underneath Enterprise AI </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Trusted by leading brands for seamless data integration",
"headingHtml": "<h2 class=\"text-32/9 font-medium md:text-42 md:leading-50\"> Trusted by leading brands for seamless data integration </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Weather Company",
"headingHtml": "<h3 class=\"font-medium\">The Weather Company</h3>",
"firstParagraph": "AI-Driven Revenue Operations",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> AI-Driven Revenue Operations <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0iIj48L3...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Ameen Kazerouni",
"headingHtml": "<h3 class=\"font-medium\">Ameen Kazerouni</h3>",
"firstParagraph": "Chief Data & Analytics Officer",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Chief Data & Analytics Officer <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMSAzMCIgd2lkdGg9IjMxIiBoZWlnaHQ9IjMwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLW11bHRpcGxlLWNpcmNsZS5zdmciIGRhdGEtdz0iMzEiIGRhdGEtaD0iMzAiIGRhdGEtYmlwPSIiPjwv...",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Barry Cassidy",
"headingHtml": "<h3 class=\"font-medium\">Barry Cassidy</h3>",
"firstParagraph": "Director of Advertising Data & BI",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Director of Advertising Data & BI <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpc...",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Engineering Executive",
"headingHtml": "<h3 class=\"font-medium\">Engineering Executive</h3>",
"firstParagraph": "Global Streaming Service",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Global Streaming Service <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAgMTIwIiB3aWR0aD0iMTIwIiBoZWlnaHQ9IjEyMCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnN3aXRjaGJvYXJkLXNvZnR3YXJlLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNSUyRjAzJTJGaWNvbi1kYXRhLXF1YWxpdHkuc3ZnIiBkYXRhLXc9IjEyMCIgZGF0YS1oPSIxMjAiIGRhdGEtYmlwPSIiPjwvc3ZnPg...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Rex Anderson",
"headingHtml": "<h3 class=\"font-medium\">Rex Anderson</h3>",
"firstParagraph": "Former Director of Revenue Strategy",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Former Director of Revenue Strategy <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0...",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "The Weather Company",
"headingHtml": "<h3 class=\"font-medium\">The Weather Company</h3>",
"firstParagraph": "AI-Driven Revenue Operations",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> AI-Driven Revenue Operations <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0iIj48L3...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Ameen Kazerouni",
"headingHtml": "<h3 class=\"font-medium\">Ameen Kazerouni</h3>",
"firstParagraph": "Chief Data & Analytics Officer",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Chief Data & Analytics Officer <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMSAzMCIgd2lkdGg9IjMxIiBoZWlnaHQ9IjMwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLW11bHRpcGxlLWNpcmNsZS5zdmciIGRhdGEtdz0iMzEiIGRhdGEtaD0iMzAiIGRhdGEtYmlwPSIiPjwv...",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Switchboard by the numbers",
"headingHtml": "<h2 class=\"text-32/9 font-medium mb-8 md:text-42 md:leading-50\">Switchboard by the numbers</h2>",
"firstParagraph": "Proof from customers running AI on their Switchboard data layer.",
"paragraphHtml": "<p class=\"text-lg/22 md:text-xl/26 text-gray-8 font-medium\">Proof from customers running AI on their Switchboard data layer.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "The Switchboard difference",
"headingHtml": "<h2 class=\"text-32/9 font-medium md:mb-8 md:text-42 md:leading-50\">The Switchboard difference</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "No IT project. No waiting.",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> No IT project. No waiting. </h3>",
"firstParagraph": "Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop",
"paragraphHtml": "<p><strong></strong>Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "A trustworthy data foundation",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> A trustworthy data foundation </h3>",
"firstParagraph": "Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth",
"paragraphHtml": "<p><strong></strong>Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Domain-encoded, not generic",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> Domain-encoded, not generic </h3>",
"firstParagraph": "Operator logic encoded into the data layer - the same judgment your most experienced revenue, yield, and finance teams apply, captured in the platform",
"paragraphHtml": "<p><strong></strong>Operator logic encoded into the data layer - the same judgment your most experienced revenue, yield, and finance teams apply, captured in the platform</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "No IT project. No waiting.",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> No IT project. No waiting. </h3>",
"firstParagraph": "Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop",
"paragraphHtml": "<p><strong></strong>Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "A trustworthy data foundation",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> A trustworthy data foundation </h3>",
"firstParagraph": "Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth",
"paragraphHtml": "<p><strong></strong>Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Data solutions that unite every team",
"headingHtml": "<h2 class=\"text-32/9 font-medium mb-8 md:text-42 md:leading-50\"> Data solutions that unite every team </h2>",
"firstParagraph": "Whether you're protecting revenue, measuring spend, or building the AI stack - Switchboard is the data layer underneath.",
"paragraphHtml": "<p class=\"text-lg/22 md:text-xl/26 text-gray-8 font-medium\"> Whether you're protecting revenue, measuring spend, or building the AI stack - Switchboard is the data layer underneath. </p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Revenue Operations",
"headingHtml": "<h3 class=\"text-[#AC6CFF] font-lexend text-32 md:text-40/10 font-medium md:font-bold\"> Revenue Operations </h3>",
"firstParagraph": "Unite your marketing and sales data to unlock real-time revenue insights and growth forecasting in one platform.",
"paragraphHtml": "<p>Unite your marketing and sales data to unlock real-time revenue insights and growth forecasting in one platform.</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Marketing",
"headingHtml": "<h3 class=\"text-[#AC6CFF] font-lexend text-32 md:text-40/10 font-medium md:font-bold\"> Marketing </h3>",
"firstParagraph": "Make confident budget decisions with consolidated cross channel dashboards to show marketing's impact on company revenue goals",
"paragraphHtml": "<p>Make confident budget decisions with consolidated cross channel dashboards to show marketing's impact on company revenue goals</p>",
"words": 17,
"direct": false,
"issue": "First paragraph is 17 words and does not look like a concise direct answer."
},
{
"heading": "Engineering",
"headingHtml": "<h3 class=\"text-[#AC6CFF] font-lexend text-32 md:text-40/10 font-medium md:font-bold\"> Engineering </h3>",
"firstParagraph": "Deploy production-ready data pipelines in days without engineering overhead using pre-built pipelines and automated schema handling.",
"paragraphHtml": "<p>Deploy production-ready data pipelines in days without engineering overhead using pre-built pipelines and automated schema handling.</p>",
"words": 16,
"direct": false,
"issue": "First paragraph is 16 words and does not look like a concise direct answer."
},
{
"heading": "Data",
"headingHtml": "<h3 class=\"text-[#AC6CFF] font-lexend text-32 md:text-40/10 font-medium md:font-bold\"> Data </h3>",
"firstParagraph": "Turn fragmented data sources into actionable insights with automated analytics, predictive modeling and real-time dashboards.",
"paragraphHtml": "<p>Turn fragmented data sources into actionable insights with automated analytics, predictive modeling and real-time dashboards.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "Frequently asked questions",
"headingHtml": "<h2 class=\"text-32/9 font-medium mb-8 md:text-42 md:leading-50\"> Frequently asked questions </h2>",
"firstParagraph": "Learn more about Switchboard",
"paragraphHtml": "<p class=\"text-lg/22 md:text-xl/26 text-gray-8 font-medium\"> Learn more about Switchboard </p>",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "What is Switchboard and how can it help my business?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-0\" role=\"button\" aria-controls=\"ac-panel-0\" aria-disabled=\"false\" aria-expanded=\"true\"> What is Switchboard and how can it help my business? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> </svg> </di...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What makes Switchboard different from other data integration solutions?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-1\" role=\"button\" aria-controls=\"ac-panel-1\" aria-disabled=\"false\" aria-expanded=\"false\"> What makes Switchboard different from other data integration solutions? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-wid...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How does Switchboard improve data trust and reliability?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-2\" role=\"button\" aria-controls=\"ac-panel-2\" aria-disabled=\"false\" aria-expanded=\"false\"> How does Switchboard improve data trust and reliability? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> </svg>...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How does Switchboard empower my teams to take action on data?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-3\" role=\"button\" aria-controls=\"ac-panel-3\" aria-disabled=\"false\" aria-expanded=\"false\"> How does Switchboard empower my teams to take action on data? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> <...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "How much does Switchboard cost?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-4\" role=\"button\" aria-controls=\"ac-panel-4\" aria-disabled=\"false\" aria-expanded=\"false\"> How much does Switchboard cost? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> </svg> </div> </button> </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Can I use Claude or other LLMs on my Switchboard data?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-5\" role=\"button\" aria-controls=\"ac-panel-5\" aria-disabled=\"false\" aria-expanded=\"false\"> Can I use Claude or other LLMs on my Switchboard data? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> </svg> <...",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "What is Intelligent Alerts and who is it for?",
"headingHtml": "<h2 class=\"ac-header\"> <button type=\"button\" class=\"ac-trigger after:hidden\" id=\"ac-trigger-6\" role=\"button\" aria-controls=\"ac-panel-6\" aria-disabled=\"false\" aria-expanded=\"false\"> What is Intelligent Alerts and who is it for? <div class=\"trigger-icon ms-auto grid h-6 w-6 shrink-0 place-content-center text-primary\"> <svg class=\"h-3 w-5\" viewBox=\"0 0 20 12\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1.5L10 10.5L19 1.5\" stroke=\"currentColor\" stroke-width=\"2\"/> </svg> </div> </b...",
"firstParagraph": "© 2026 Switchboard Software, Inc. All rights reserved.",
"paragraphHtml": "<p>© 2026 Switchboard Software, Inc. All rights reserved.</p>",
"words": 7,
"direct": false,
"issue": "First paragraph is 7 words and does not look like a concise direct answer."
}
],
"score": 65,
"weight": 28
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
5 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Answer evidence and trust
AEO: Answer evidence and trust scored 60/100 and needs improvement.
5 Warning
Needs attention
AEO: Answer evidence and trust
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Answer evidence and trust
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Answer evidence and trust scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2026-05-29T09:09:32+00:00",
"2026-06-09T09:12:37+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "javascript:;",
"text": "About Us",
"html": "<a href=\"javascript:;\" class=\"link\"> About Us <span class=\"text-secondary lg:text-gray-3\"> <svg class=\"h-1.6 w-2.5\" viewBox=\"0 0 10 6\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1L5.00024 5.00024L9.00047 1\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </span> </a>"
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\">About Us</a>"
},
{
"href": "/success-stories/weather-company-ai-revenue-operations/",
"text": "View Case Study",
"html": "<a href=\"/success-stories/weather-company-ai-revenue-operations/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> View Case Study <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span>..."
},
{
"href": "/success-stories/weather-company-ai-revenue-operations/",
"text": "View Case Study",
"html": "<a href=\"/success-stories/weather-company-ai-revenue-operations/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> View Case Study <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span>..."
},
{
"href": "/about-us/",
"text": "Learn More",
"html": "<a href=\"/about-us/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> Learn More <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span> </a>"
},
{
"href": "https://www.linkedin.com/company/switchboard-software/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.53388 0 2.33309C0..."
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\" class=\"hover:text-primary\">About Us</a>"
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\" class=\"hover:text-primary\">About Us</a>"
},
{
"href": "https://www.linkedin.com/company/switchboard-software/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\" target=\"_blank\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.5..."
}
],
"contactLinks": [
{
"href": "https://switchboard-software.com/contact-us/",
"text": "Contact Us",
"html": "<a href=\"https://switchboard-software.com/contact-us/\" class=\"hover:text-primary\">Contact Us</a>"
},
{
"href": "https://switchboard-software.com/contact-us/",
"text": "Contact Us",
"html": "<a href=\"https://switchboard-software.com/contact-us/\" class=\"hover:text-primary\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://switchboard-software.com/privacy-policy/",
"text": "Privacy Policy",
"html": "<a href=\"https://switchboard-software.com/privacy-policy/\" class=\"underline hover:no-underline\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 22
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Source and trust signals
AIO: Source and trust signals scored 60/100 and needs improvement.
4 Warning
Needs attention
AIO: Source and trust signals
01
Issue
Missing AIO trust signals: author, publisher.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Source and trust signals
Score
60/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Source and trust signals scored 60/100 and needs improvement.
Evidence
{
"signals": {
"author": false,
"publisher": false,
"freshnessDate": true,
"aboutOrContact": true,
"policyLinks": true
},
"missing": [
"author",
"publisher"
],
"authorMeta": "",
"schemaAuthors": [],
"schemaPublishers": [],
"schemaDates": [
"2026-05-29T09:09:32+00:00",
"2026-06-09T09:12:37+00:00"
],
"visibleDates": [],
"aboutLinks": [
{
"href": "javascript:;",
"text": "About Us",
"html": "<a href=\"javascript:;\" class=\"link\"> About Us <span class=\"text-secondary lg:text-gray-3\"> <svg class=\"h-1.6 w-2.5\" viewBox=\"0 0 10 6\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M1 1L5.00024 5.00024L9.00047 1\" stroke=\"currentColor\" stroke-width=\"2\" stroke-linecap=\"round\" stroke-linejoin=\"round\"/> </svg> </span> </a>"
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\">About Us</a>"
},
{
"href": "/success-stories/weather-company-ai-revenue-operations/",
"text": "View Case Study",
"html": "<a href=\"/success-stories/weather-company-ai-revenue-operations/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> View Case Study <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span>..."
},
{
"href": "/success-stories/weather-company-ai-revenue-operations/",
"text": "View Case Study",
"html": "<a href=\"/success-stories/weather-company-ai-revenue-operations/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> View Case Study <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span>..."
},
{
"href": "/about-us/",
"text": "Learn More",
"html": "<a href=\"/about-us/\" role=\"button\" class=\"btn btn-outline btn-new\"> <span> Learn More <svg class=\"h-2.5 w-3.5 md:h-4 md:w-5\" viewBox=\"0 0 20 16\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M12.7148 1.26807C13.6125 3.51211 16.2156 8.00021 19.447 8.00021C15.4077 8.00021 12.7148 14.7324 12.7148 14.7324\" stroke=\"currentColor\" stroke-width=\"1.5\"/> <path d=\"M0 8.00049L18 8.00049\" stroke=\"currentColor\" stroke-width=\"1.5\"/> </svg> </span> </a>"
},
{
"href": "https://www.linkedin.com/company/switchboard-software/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.53388 0 2.33309C0..."
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\" class=\"hover:text-primary\">About Us</a>"
},
{
"href": "https://switchboard-software.com/about-us/",
"text": "About Us",
"html": "<a href=\"https://switchboard-software.com/about-us/\" class=\"hover:text-primary\">About Us</a>"
},
{
"href": "https://www.linkedin.com/company/switchboard-software/",
"text": "",
"html": "<a href=\"https://www.linkedin.com/company/switchboard-software/\" class=\"flex items-center justify-center text-white rounded h-7 w-7 bg-secondary-light hover:bg-primary\" target=\"_blank\"> <svg class=\"w-3 h-3\" viewBox=\"0 0 12 13\" fill=\"none\" xmlns=\"http://www.w3.org/2000/svg\"> <path d=\"M2.90677 4.78931H0V12.8205H2.90677V4.78931Z\" fill=\"currentColor\"/> <path d=\"M1.45338 3.77555C2.25864 3.77555 2.90677 3.13229 2.90677 2.33309C2.90677 1.53388 2.25864 0.890625 1.45338 0.890625C0.64813 0.890625 0 1.5..."
}
],
"contactLinks": [
{
"href": "https://switchboard-software.com/contact-us/",
"text": "Contact Us",
"html": "<a href=\"https://switchboard-software.com/contact-us/\" class=\"hover:text-primary\">Contact Us</a>"
},
{
"href": "https://switchboard-software.com/contact-us/",
"text": "Contact Us",
"html": "<a href=\"https://switchboard-software.com/contact-us/\" class=\"hover:text-primary\">Contact Us</a>"
}
],
"privacyLinks": [
{
"href": "https://switchboard-software.com/privacy-policy/",
"text": "Privacy Policy",
"html": "<a href=\"https://switchboard-software.com/privacy-policy/\" class=\"underline hover:no-underline\">Privacy Policy</a>"
}
],
"score": 60,
"weight": 20
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 58/100 and needs improvement.
4 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AEO: Entity and definition clarity
AEO: Entity and definition clarity scored 58/100 and needs improvement.
4 Warning
Needs attention
AEO: Entity and definition clarity
01
Issue
Entity or definition gaps: engineering, automation, real, time, analytics, switchboard, software.
Details
02
Why it matters
Answer engines need concise answers, question-led structure, entity clarity, visible evidence, and trust signals that can be extracted without relying on search-only metadata checks.
Check name
AEO: Entity and definition clarity
Score
58/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for answer engines and assistants to answer from directly.
Result
AEO: Entity and definition clarity scored 58/100 and needs improvement.
Evidence
{
"title": "Data Engineering Automation & Real-time Analytics - Switchboard Software",
"h1": "",
"description": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders.",
"topicOverlap": 0.125,
"definitionCount": 8,
"topicTerms": [
"data",
"engineering",
"automation",
"real",
"time",
"analytics",
"switchboard",
"software"
],
"descriptionTerms": [
"get",
"data",
"demand",
"unparalleled",
"speed",
"effortless",
"usability",
"unwavering",
"certainty",
"trusted",
"digital",
"leaders"
],
"missingFromDescription": [
"engineering",
"automation",
"real",
"time",
"analytics",
"switchboard",
"software"
],
"score": 58,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 67/100 and needs improvement.
3 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Visible structured data match
AIO: Visible structured data match scored 67/100 and needs improvement.
3 Warning
Needs attention
AIO: Visible structured data match
01
Issue
4 structured-data value(s) were not found in visible page text.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Visible structured data match
Score
67/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Visible structured data match scored 67/100 and needs improvement.
Evidence
{
"schemaCount": 5,
"checkedFields": [
{
"path": "$[0].@graph[0].name",
"value": "Data Engineering Automation & Real-time Analytics - Switchboard Software"
},
{
"path": "$[0].@graph[0].description",
"value": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders."
},
{
"path": "$[0].@graph[1].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[0].@graph[2].name",
"value": "Switchboard Software, Inc."
},
{
"path": "$[0].@graph[2].description",
"value": "Data insights without data problems!"
},
{
"path": "$[0].@graph[3].name",
"value": "Switchboard Software, Inc."
},
{
"path": "$[1].name",
"value": "Data Engineering Automation & Real-time Analytics - Switchboard Software"
},
{
"path": "$[1].description",
"value": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders."
},
{
"path": "$[2].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[3].name",
"value": "Switchboard Software, Inc."
},
{
"path": "$[3].description",
"value": "Data insights without data problems!"
},
{
"path": "$[4].name",
"value": "Switchboard Software, Inc."
}
],
"mismatches": [
{
"path": "$[0].@graph[0].description",
"value": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders."
},
{
"path": "$[0].@graph[1].itemListElement[0].name",
"value": "Home"
},
{
"path": "$[1].description",
"value": "Get data on demand with unparalleled speed, effortless usability, and unwavering certainty. Trusted by digital leaders."
},
{
"path": "$[2].itemListElement[0].name",
"value": "Home"
}
],
"score": 67,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Explanatory content depth
GEO: Explanatory content depth scored 75/100 and needs improvement.
2 Warning
Needs attention
GEO: Explanatory content depth
01
Issue
No substantial explanatory paragraphs were found.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Explanatory content depth
Score
75/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Explanatory content depth scored 75/100 and needs improvement.
Evidence
{
"candidatePassages": 1,
"citablePassages": 0,
"failingCandidateParagraphs": [],
"citableParagraphs": [],
"score": 75,
"weight": 18
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
GEO: Extraction-friendly structure
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
2 Warning
Needs attention
GEO: Extraction-friendly structure
01
Issue
Missing extraction signals: optional top summary / TL;DR / key takeaways block, table with <thead> only if the page already has tabular/comparative data, ordered list only if the page explains a workflow/process.
Details
02
Why it matters
Generative engines favor pages with self-contained answer passages, clear entities, structured data, summaries, FAQ patterns, and crawler-accessible HTML that can be cited without extra interpretation.
Check name
GEO: Extraction-friendly structure
Score
85/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content easy for AI answer engines to extract, cite, and attribute.
Result
GEO: Extraction-friendly structure scored 85/100 and needs improvement.
Evidence
{
"hasSummary": false,
"tableCount": 0,
"tablesWithHead": 0,
"tablesMissingThead": [],
"orderedLists": 0,
"hasFaq": true,
"definitionPatterns": 8,
"schemaBlocks": 1,
"missingSignals": [
"optional top summary / TL;DR / key takeaways block",
"table with <thead> only if the page already has tabular/comparative data",
"ordered list only if the page explains a workflow/process"
],
"score": 85,
"weight": 24
}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Answer block readiness
AIO: Answer block readiness scored 65/100 and needs improvement.
2 Warning
Needs attention
AIO: Answer block readiness
01
Issue
35 section(s) may benefit from a clearer opening answer; this is optional for feature/card sections.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Answer block readiness
Score
65/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Answer block readiness scored 65/100 and needs improvement.
Evidence
{
"sectionCount": 35,
"passing": 0,
"failing": [
{
"heading": "PLATFORM",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> PLATFORM </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "BY TEAM",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> BY TEAM </h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "BY BUSINESS CHALLENGE",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> BY BUSINESS CHALLENGE</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "about us",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> about us</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "resources",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> resources</h3>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "featured resources",
"headingHtml": "<h3 class=\"mb-4 font-bold leading-5 tracking-widest uppercase text-10 lg:text-xs\"> featured resources</h3>",
"firstParagraph": "DotDash unifies disparate data to drive marketing efficiency with lead funnel conversion and member engagement.",
"paragraphHtml": "<p>DotDash unifies disparate data to drive marketing efficiency with lead funnel conversion and member engagement.</p>",
"words": 15,
"direct": false,
"issue": "First paragraph is 15 words and does not look like a concise direct answer."
},
{
"heading": "The Data Layer Underneath Enterprise AI",
"headingHtml": "<h2 class=\"font-lexend text-40 font-medium md:text-6xl\"> The Data Layer Underneath Enterprise AI </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "Trusted by leading brands for seamless data integration",
"headingHtml": "<h2 class=\"text-32/9 font-medium md:text-42 md:leading-50\"> Trusted by leading brands for seamless data integration </h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "The Weather Company",
"headingHtml": "<h3 class=\"font-medium\">The Weather Company</h3>",
"firstParagraph": "AI-Driven Revenue Operations",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> AI-Driven Revenue Operations <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0iIj48L3...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Ameen Kazerouni",
"headingHtml": "<h3 class=\"font-medium\">Ameen Kazerouni</h3>",
"firstParagraph": "Chief Data & Analytics Officer",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Chief Data & Analytics Officer <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMSAzMCIgd2lkdGg9IjMxIiBoZWlnaHQ9IjMwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLW11bHRpcGxlLWNpcmNsZS5zdmciIGRhdGEtdz0iMzEiIGRhdGEtaD0iMzAiIGRhdGEtYmlwPSIiPjwv...",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Barry Cassidy",
"headingHtml": "<h3 class=\"font-medium\">Barry Cassidy</h3>",
"firstParagraph": "Director of Advertising Data & BI",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Director of Advertising Data & BI <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpc...",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "Engineering Executive",
"headingHtml": "<h3 class=\"font-medium\">Engineering Executive</h3>",
"firstParagraph": "Global Streaming Service",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Global Streaming Service <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAxMjAgMTIwIiB3aWR0aD0iMTIwIiBoZWlnaHQ9IjEyMCIgZGF0YS11PSJodHRwcyUzQSUyRiUyRnN3aXRjaGJvYXJkLXNvZnR3YXJlLmNvbSUyRndwLWNvbnRlbnQlMkZ1cGxvYWRzJTJGMjAyNSUyRjAzJTJGaWNvbi1kYXRhLXF1YWxpdHkuc3ZnIiBkYXRhLXc9IjEyMCIgZGF0YS1oPSIxMjAiIGRhdGEtYmlwPSIiPjwvc3ZnPg...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Rex Anderson",
"headingHtml": "<h3 class=\"font-medium\">Rex Anderson</h3>",
"firstParagraph": "Former Director of Revenue Strategy",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Former Director of Revenue Strategy <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0...",
"words": 5,
"direct": false,
"issue": "First paragraph is 5 words and does not look like a concise direct answer."
},
{
"heading": "The Weather Company",
"headingHtml": "<h3 class=\"font-medium\">The Weather Company</h3>",
"firstParagraph": "AI-Driven Revenue Operations",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> AI-Driven Revenue Operations <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCA1MCAzOSIgd2lkdGg9IjUwIiBoZWlnaHQ9IjM5IiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLWRpZ2l0YWwtcGVyZm9ybWFuY2Uuc3ZnIiBkYXRhLXc9IjUwIiBkYXRhLWg9IjM5IiBkYXRhLWJpcD0iIj48L3...",
"words": 3,
"direct": false,
"issue": "First paragraph is 3 words and does not look like a concise direct answer."
},
{
"heading": "Ameen Kazerouni",
"headingHtml": "<h3 class=\"font-medium\">Ameen Kazerouni</h3>",
"firstParagraph": "Chief Data & Analytics Officer",
"paragraphHtml": "<p class=\"mt-1 font-medium text-primary tracking-[0.4px] md:font-bold\"> Chief Data & Analytics Officer <span class=\"inline-block align-middle ml-3\"> <img src=\"data:image/svg+xml;base64,PHN2ZyB4bWxucz0iaHR0cDovL3d3dy53My5vcmcvMjAwMC9zdmciIHZpZXdCb3g9IjAgMCAzMSAzMCIgd2lkdGg9IjMxIiBoZWlnaHQ9IjMwIiBkYXRhLXU9Imh0dHBzJTNBJTJGJTJGc3dpdGNoYm9hcmQtc29mdHdhcmUuY29tJTJGd3AtY29udGVudCUyRnVwbG9hZHMlMkYyMDI1JTJGMDMlMkZpY29uLW11bHRpcGxlLWNpcmNsZS5zdmciIGRhdGEtdz0iMzEiIGRhdGEtaD0iMzAiIGRhdGEtYmlwPSIiPjwv...",
"words": 4,
"direct": false,
"issue": "First paragraph is 4 words and does not look like a concise direct answer."
},
{
"heading": "Switchboard by the numbers",
"headingHtml": "<h2 class=\"text-32/9 font-medium mb-8 md:text-42 md:leading-50\">Switchboard by the numbers</h2>",
"firstParagraph": "Proof from customers running AI on their Switchboard data layer.",
"paragraphHtml": "<p class=\"text-lg/22 md:text-xl/26 text-gray-8 font-medium\">Proof from customers running AI on their Switchboard data layer.</p>",
"words": 10,
"direct": false,
"issue": "First paragraph is 10 words and does not look like a concise direct answer."
},
{
"heading": "The Switchboard difference",
"headingHtml": "<h2 class=\"text-32/9 font-medium md:mb-8 md:text-42 md:leading-50\">The Switchboard difference</h2>",
"firstParagraph": "",
"paragraphHtml": "",
"words": 0,
"direct": false,
"issue": "No paragraph follows this heading."
},
{
"heading": "No IT project. No waiting.",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> No IT project. No waiting. </h3>",
"firstParagraph": "Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop",
"paragraphHtml": "<p><strong></strong>Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "A trustworthy data foundation",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> A trustworthy data foundation </h3>",
"firstParagraph": "Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth",
"paragraphHtml": "<p><strong></strong>Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Domain-encoded, not generic",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> Domain-encoded, not generic </h3>",
"firstParagraph": "Operator logic encoded into the data layer - the same judgment your most experienced revenue, yield, and finance teams apply, captured in the platform",
"paragraphHtml": "<p><strong></strong>Operator logic encoded into the data layer - the same judgment your most experienced revenue, yield, and finance teams apply, captured in the platform</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "No IT project. No waiting.",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> No IT project. No waiting. </h3>",
"firstParagraph": "Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop",
"paragraphHtml": "<p><strong></strong>Plain-English access to your governed data through Claude, Gemini, or any MCP-compatible LLM - no SQL, no Looker, no data team in the loop</p>",
"words": 23,
"direct": false,
"issue": "First paragraph is 23 words and does not look like a concise direct answer."
},
{
"heading": "A trustworthy data foundation",
"headingHtml": "<h3 class=\"text-primary font-medium text-2xl/28 font-lexend md:text-32/10 mt-2 md:mt-5\"> A trustworthy data foundation </h3>",
"firstParagraph": "Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth",
"paragraphHtml": "<p><strong></strong>Normalized across the full revenue stack - direct, programmatic, OMS, ad servers, SSPs, and finance/ERP - so AI queries return answers grounded in one source of truth</p>",
"words": 26,
"direct": false,
"issue": "First paragraph is 26 words and does not look like a concise direct answer."
},
{
"heading": "Data solutions that unite every team",
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}GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
GEO, AIO and AEOGEO, AIO & AEOEmerging recommendation
AIO: Page experience for AIO
AIO: Page experience for AIO scored 80/100 and needs improvement.
1 Warning
Needs attention
AIO: Page experience for AIO
01
Issue
57 image(s) are missing width/height attributes.
Details
02
Why it matters
AI Overviews depend on Google-search eligibility, useful visible content, consistent structured data, answer-first sections, trust signals, and preview controls that permit snippets.
Check name
AIO: Page experience for AIO
Score
80/100
Status
warning
Category
GEO, AIO & AEO
Maturity
Emerging recommendation
Goal
Make page content eligible and useful for Google AI Overviews and AI Mode extraction.
Result
AIO: Page experience for AIO scored 80/100 and needs improvement.
Evidence
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{
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],
"possibleDialogs": [],
"score": 80,
"weight": 10
}Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Agent Ease of UseAPIEmerging recommendation
AI context endpoint
AI context endpoint is informational for this page.
Informational
Needs attention
AI context endpoint
01
Issue
AI context endpoint is informational for this page.
02
Why it matters
A context endpoint gives agents a small, low-latency summary of product purpose, safe actions, and canonical machine-readable resources without scraping the whole site.
Check name
AI context endpoint
Score
100/100
Status
informational
Category
API
Maturity
Emerging recommendation
Goal
Expose a compact API context endpoint agents can fetch before deciding which public API or discovery resource to use.
Result
AI context endpoint is informational for this page.
Validation steps
Fetch to find resource
AI context endpoint was not found at the expected path.
Evidence
{
"steps": [
{
"id": "fetch",
"title": "Fetch to find resource",
"status": "informational",
"evidence": {
"checked": [
{
"path": "/api/ai/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/api/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
},
{
"path": "/context",
"statusCode": 404,
"contentType": "text/html; charset=UTF-8",
"length": 78477
}
]
},
"issue": "AI context endpoint was not found at the expected path.",
"howToFix": "Publish a concise JSON or Markdown AI context endpoint describing the product, public actions, and machine-readable resources."
}
]
}AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
AI DiscoverabilityDiscoverabilityEstablished
IndexNow key
IndexNow key is informational for this page.
Informational
Needs attention
IndexNow key
01
Issue
IndexNow key is informational for this page.
02
Why it matters
IndexNow lets sites notify participating search engines about changed URLs, but ownership verification requires a UTF-8 key file whose filename matches the key.
Check name
IndexNow key
Score
100/100
Status
informational
Category
Discoverability
Maturity
Established
Goal
Verify that IndexNow ownership key placement is detectable when the site advertises it.
Result
IndexNow key is informational for this page.
Validation steps
Find advertised IndexNow key location
No IndexNow key location was advertised in HTML, Link headers, or robots.txt.
Fetch and validate IndexNow key file
No discoverable IndexNow key file was found.
Evidence
{
"steps": [
{
"id": "advertised-location",
"title": "Find advertised IndexNow key location",
"status": "informational",
"evidence": {
"advertised": []
},
"issue": "No IndexNow key location was advertised in HTML, Link headers, or robots.txt.",
"howToFix": "Advertise the key location with robots.txt IndexNow-Key, rel=\"indexnow-key\", or meta name=\"indexnow-key-location\" if you want scanners to verify it."
},
{
"id": "fetch-key",
"title": "Fetch and validate IndexNow key file",
"status": "informational",
"evidence": {
"advertised": [],
"checked": []
},
"issue": "No discoverable IndexNow key file was found.",
"howToFix": "Host a UTF-8 text file named {key}.txt using a 32-character hexadecimal key whose body exactly matches the key."
}
]
}SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
SEOSEOBrowser audit
Links do not have descriptive text
100 Fail
Check name
Links do not have descriptive text
Score
0/100
Status
fail
Device
desktop
Category
SEO
Estimated savings
6 links found
Fix guidance
Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/).
Evidence
{
"displayValue": "6 links found",
"description": "Descriptive link text helps search engines understand your content. [Learn how to make links more accessible](https://developer.chrome.com/docs/lighthouse/seo/link-text/)."
}Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
100 Fail
Performance and AccessibilityBest PracticesBrowser audit
Uses deprecated APIs
100 Fail
Check name
Uses deprecated APIs
Score
0/100
Status
fail
Device
desktop
Category
Best Practices
Estimated savings
1 warning found
Fix guidance
Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/).
Evidence
{
"displayValue": "1 warning found",
"description": "Deprecated APIs will eventually be removed from the browser. [Learn more about deprecated APIs](https://developer.chrome.com/docs/lighthouse/best-practices/deprecations/)."
}Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
Background and foreground colors do not have a sufficient contrast ratio.
33 Fail
Check name
Background and foreground colors do not have a sufficient contrast ratio.
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Low-contrast text is difficult or impossible for many users to read. [Learn how to provide sufficient color contrast](https://dequeuniversity.com/rules/axe/4.11/color-contrast)."
}Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
Buttons do not have an accessible name
33 Fail
Check name
Buttons do not have an accessible name
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
When a button doesn't have an accessible name, screen readers announce it as "button", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "When a button doesn't have an accessible name, screen readers announce it as \"button\", making it unusable for users who rely on screen readers. [Learn how to make buttons more accessible](https://dequeuniversity.com/rules/axe/4.11/button-name)."
}Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
33 Fail
Performance and AccessibilityAccessibilityBrowser audit
Heading elements are not in a sequentially-descending order
33 Fail
Check name
Heading elements are not in a sequentially-descending order
Score
0/100
Status
fail
Device
desktop
Category
Accessibility
Fix guidance
Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order).
References
https://web.dev/learn/accessibility/Evidence
{
"description": "Properly ordered headings that do not skip levels convey the semantic structure of the page, making it easier to navigate and understand when using assistive technologies. [Learn more about heading order](https://dequeuniversity.com/rules/axe/4.11/heading-order)."
}Performance and AccessibilityPerformanceBrowser audit
Forced reflow
25 Fail
Performance and AccessibilityPerformanceBrowser audit
Forced reflow
25 Fail
Check name
Forced reflow
Score
0/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations.
References
https://web.dev/learn/performance/Evidence
{
"description": "A forced reflow occurs when JavaScript queries geometric properties (such as offsetWidth) after styles have been invalidated by a change to the DOM state. This can result in poor performance. Learn more about [forced reflows](https://developer.chrome.com/docs/performance/insights/forced-reflow) and possible mitigations."
}Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
13 Warning
Performance and AccessibilityPerformanceBrowser audit
Improve image delivery
13 Warning
Check name
Improve image delivery
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 10,591Â KiB
Fix guidance
Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 10,591Â KiB",
"description": "Reducing the download time of images can improve the perceived load time of the page and LCP. [Learn more about optimizing image size](https://developer.chrome.com/docs/performance/insights/image-delivery)"
}Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
13 Warning
Performance and AccessibilityPerformanceBrowser audit
Reduce unused CSS
13 Warning
Check name
Reduce unused CSS
Score
50/100
Status
warning
Device
desktop
Category
Performance
Estimated savings
Est savings of 51Â KiB
Fix guidance
Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).
References
https://web.dev/learn/performance/Evidence
{
"displayValue": "Est savings of 51Â KiB",
"description": "Reduce unused rules from stylesheets and defer CSS not used for above-the-fold content to decrease bytes consumed by network activity. [Learn how to reduce unused CSS](https://developer.chrome.com/docs/lighthouse/performance/unused-css-rules/).",
"numericValue": 0
}Performance and AccessibilityPerformanceBrowser audit
Loading performance
8 Fail
Performance and AccessibilityPerformanceBrowser audit
Loading performance
8 Fail
Check name
Loading performance
Score
70/100
Status
fail
Device
desktop
Category
Performance
Fix guidance
Review the grouped loading performance checks and improve the failing sub-checks listed in evidence.
References
https://web.dev/learn/performance/Evidence
{
"checks": [
{
"id": "first-contentful-paint",
"title": "First Contentful Paint",
"score": 93,
"displayValue": "0.9Â s",
"numericValue": 853.0100881764749
},
{
"id": "server-response-time",
"title": "Initial server response time was short",
"score": 100,
"displayValue": "Root document took 140Â ms",
"numericValue": 141
},
{
"id": "max-potential-fid",
"title": "Max Potential First Input Delay",
"score": 83,
"displayValue": "150Â ms",
"numericValue": 151
},
{
"id": "interactive",
"title": "Time to Interactive",
"score": 26,
"displayValue": "6.0Â s",
"numericValue": 6036.557555318097
},
{
"id": "speed-index",
"title": "Speed Index",
"score": 35,
"displayValue": "2.7Â s",
"numericValue": 2713.8917261708084
},
{
"id": "largest-contentful-paint",
"title": "Largest Contentful Paint",
"score": 95,
"displayValue": "1.0Â s",
"numericValue": 973.0103652897825
},
{
"id": "network-rtt",
"title": "Network Round Trip Times",
"score": 100,
"displayValue": "40Â ms",
"numericValue": 36.995445
},
{
"id": "total-blocking-time",
"title": "Total Blocking Time",
"score": 30,
"displayValue": "490Â ms",
"numericValue": 486
}
]
}Fix with MCP or CLI
Use this report as the handoff into remediation. Generate a coding-agent prompt with the failing checks attached, or jump to the MCP and CLI setup docs before your next rescan.
Score history
Public scan score over time
Public reports for this website origin. Select any point or report link to open that canonical report.
| Scan date | Score | Readiness | Report |
|---|---|---|---|
| 57/100 | Level 3, Bot-Aware | Current report |